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Mike Garner is our guest on the 327th episode of The Copywriter Club Podcast. Mike is a message consultant who focuses on story-based emails that build connections and convert for small businesses. If you've ever struggled to share your story in a way that's true to you, this episode will give you the inspiration to make it happen. Here's what we chat about: How Mike went from translator to copywriter and how he uses his past experience today. The art of copywriting vs the art of other forms of writing – how's it different? How you can use your title or label to your advantage. Why Mike decided to “sit down and do stuff” aka give copywriting a fair go. How digging out the trash, shame, and insecurities will make you a better writer and business owner. Developing your rags-to-riches story. What's the point of writing for ourselves? Is anyone actually paying attention? Is that a good thing? Why you need to get over yourself… Mike's personal memoir book writing process. When it might be a good idea to get back to the foundations of your business. Are you neglecting your own business, dreams, story? How The Copywriter Accelerator and Think Tank have given Mike much needed validation and how they've helped grow his business. Everyone's in a rush… baby steps are great. Tune into the episode below. The people and stuff we mentioned on the show: Join The Copywriter Accelerator waitlist The Copywriter Think Tank Kira's website Rob's website Mike's website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Full Transcript: Rob Marsh: Great writers of all kinds have at least one thing in common. They tell stories in copy, in content, in books, in poetry, sometimes even on packaging and postcards. There's something magical about the way that stories hold our attention, and our guest for this episode of The Copywriter Club Podcast is copywriter Mike Garner, who just finished an entire book about stories, a book that includes many of his own. While we were talking with Mike, we took the opportunity to also ask him about his experience with the Copywriter Accelerator program, what he learned from it, and how it's informed what he's doing in this business today. There's a lot of good advice that you might be able to apply in your own business. Kira Hug: Rob, you are really good at writing introductions. I just have to note that right here, that was well written, well done. Rob Marsh: I don't know. I don't know about that. Kira Hug: I cannot write an introduction for the life of me, so I'm impressed. Before we jump into the conversation, this episode is sponsored by the Copywriter Accelerator, which Rob just mentioned. It is our five-month mastermind/coaching program for copywriters who want to build a profitable, sustainable copywriting business and make 10K a month in their business consistently. If you have interest or want to learn more about the Copywriter Accelerator, especially as we talk about it today with Mike. Go to the copywriteraccelerator.com to learn more about it. Doors do close, so fair warning, doors close to the program today at midnight when this episode goes live. If you're on the fence, definitely move fast. Rob Marsh: Yes. Kira Hug: Okay, well let's jump into the interview with Mike. Mike Garner: Where do I start? Well, I've been a freelancer for 25 odd years. I was living in France. I lived in France for 20 years. I was in about, it's about 10 years into my time in France perhaps, and I got to the end of the road in terms of employment. I've been a travel agent, but I lost that particular job. I trained to be a teacher, an English teacher in France. It's a competitive exam, so if they want to take 2000 candidates for example, sorry, and you come 2001st,
Vicky sits down with Mike Garner, who is WRITING HIS FIRST BOOK YAY! They wander around Paris for a while, fall into a romantic tale, and then circle back to what's the most fun and the most difficult thing about writing. Funnily enough, for Mike, they're the same thing. Tune in and get a writer's perspective on writing and a couple of book recommendations! Key Takeaways: [3:00] A little bit about Mike! [6:20[ Mike shares a romantic story of how he met his second wife. [7:20] Mike has always wanted to write a book. He's been a writer ‘in his head' for a long time. [10:30] Mike has seen a lot of people pass away in his life. He didn't want to live life unfulfilled. [12:35] One of Mike's friend's inspired him to start writing. He was inspired to write 5,000 words a week. [14:05] It's never been easier today to tell your story. [16:55] It's okay to be nervous. It's okay to have self-doubts. The key is to just keep moving forward and ask yourself, ‘Am I having fun?' [17:50] If we're not having fun, what's the point? [20:50] What is Mike's writing process? [24:45] Mike's big writing tip? Just write. Don't worry about perfection. Mentioned in This Episode: Website Creative Book Coaching Book a free chat with Vicky! Join Vicky's Power Hour Join Vicky's Masterclass Buy Vicky's Book That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser Banish the Blank Page of Doom Fast Subscribe on iTunes, Stitcher, and Overcast Email Vicky: Vicky@vickyfraser.com Thesmartmessageframework.com Mike Garner on LinkedIn Mike Garner on Instagram Mike Garner on Twitter
Mike Garner escaped a career as a translator when he got sick of translating clients' bad French.He and his business, Branding with Words, help people put together messages which resonate with their ideal customers. In this interview Mike explains:• why you shouldn't be trying to sell to everybody• how to build customer avatars and profiles (and why this means you can serve clients better and build a stronger business)• the pitfalls of building a profile "so perfect it doesn't exist"• where to start before you get to psychographics and demographics• the power of "review mining" and how to do it• a deep research and intelligence gathering process you can follow to gather insights into your ideal clients' and customers' problems• how to create resonant messages• copywriting horror stories• where to get practical advice you can put to work in your business today, including Mike's free 6 day challengeCrammed with value and Mike's generous, practical advice, this is a corker of an episode. Listen to it now and before you test any more marketing activity.
It's a triple-decker radio sandwich today. Guests Tamzin Byrne, Mike Garner and Rory Ridley-Duff serve up a stack of tasty insights (and a recipe to grow your business or social enterprise).Tamzin is Programme Manager at Cambridge Social Ventures (CSV), part of the Cambridge Centre for Social Innovation at the University of Cambridge Judge Business School. CSV helps social ventures to grow with business coaching, training, workspace.She covers the Cambridge Social Innovation Prize, a new Award of £10,000 + six months of business mentoring for up for up to four business leaders who can show they are creating "impact" - this can be environmental impact or social impact. The prize rewards achievement and ambition in social innovation.The organisers are looking for exceptional individuals running social enterprises or businesses whose work creates social change, whether that’s in a local community or on a national level.Tamzin gives more details about the prize, who can enter, the judges and the criteria. And she describes some of Cambridge Social Ventures' other work.Mike is a copywriter and former translator interested in human communication and targeting your ideal client. He's lived in France 20 years, and I only went and forgot to ask him for his wine recommendations. Doh.Mike has some extremely useful advice on why you should ask more and better questions of your customers, with specific tips you can use right away from this short interview. Lots more great advice about how to look into your customers’ brains on his website too (link below).And Rory is a Professor in the Business School at Sheffield Hallam University, and a director of Social Enterprise International and the FairShares Association. In June this year he will co-chair the EMES International Research Conference on Social Enterprise.He gives an insight into what this conference is (the theme this year is "Sustainable development through social enterprise, cooperative and voluntary action") why it's so important - and the new EMES Conference Solidarity Fund to increase the diversity and inclusivity of the research network.Enjoy this episode! Timings:0 - 3:47 introduction, updates and almost-a-rant3:47 Rory Ridley-Duff15:33 Mike Garner27:42 Tamzin Byrne44:45 wrapping up and getting in touch
Today we are adding a little spice to the show with Mike Garner, from Mike's All Purpose Seasoning. His Mississippi based award winning seasoning has been adding flavor to dinner plates all around the country. See acast.com/privacy for privacy and opt-out information.
Guest Speaker Pastor Mike Garner from Paraclete Mission Group shares with us from Mark 5:21-34, on faith, honor and shame, and how God wants to heal us deep down inside.
When it comes to selling online, there are just some people who seem to provide a great amount of insight into the process and the steps to get to that point. Mike Garner, professional poker player, join me in this episode to talk about life as an online seller and the lessons learned along the way.