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Most gyms leave thousands of dollars and countless client results on the table, not because they lack leads, but because they don't know how to turn nutrition and AI into a real, scalable profit center.Welcome to Gym Marketing Made Simple, the show focused on cutting through the noise around gym growth. Each episode centers on practical marketing, sales, and leadership systems that help boutique gyms build steady momentum without guesswork or constant outreach.Episode Highlights In today's episode, Sherman and Blake are joined by Josh Martin and Nicole Aucoin to break down how gym owners can build a serious nutrition revenue stream by pairing proven coaching systems with smart AI tools. Nicole explains the new Healthy Steps Nutrition app, lessons learned from building in tech, and how gyms can finally track real nutrition ROI instead of guessing.Episode Outline Nicole's background, HSN's evolution, and why all four hosts are now former gym owners.Why Nicole built the Healthy Steps Nutrition app after years on third‑party platforms.What the app actually does for gyms.How AI is used inside the app.Practical AI lessons for gym owners.Client-side AI features coming soon.Coach-side AI features.What HSN training looks like today.The business model of a successful gym nutrition program.Lead nurturing and the biggest follow‑up mistakes gym owners make.Why Lasso + HSN gyms outperform on nutrition revenue and client results.What Nicole will teach at the Lasso Gym Growth Summit in Nashville.Who the Summit is for and what “high level” means in this context.Nicole's excitement about Nashville, the venue, and possibly moving to the area. Episode Chapters00:00 Intro & Hosts00:30 Meet Nicole Aucoin & Healthy Steps Nutrition01:50 Launching the HSN App & Tech Challenges04:20 Why Build a Custom App for Nutrition Coaching05:50 Features: Habit Coaching, AI Meal Photo Feedback, Lower Ticket Offers08:10 Pricing Strategy & Conjoint Study Results09:35 Training AI with 10+ Years of Dietitian Content10:55 Upgraded HSN Coach Training & Certification14:15 How Gyms Should (and Shouldn't) Use AI16:20 Client‑Side AI: Personalization, Lessons, Recipes18:10 Coach Dashboards, Data, and Accountability21:50 The Avatar of a Successful HSN Gym24:45 Hiring the Right Nutrition Coaches26:40 Lead Nurturing, Follow‑Up, and Long Buyer Cycles32:55 Lasso Gym Growth Summit & Nicole's Session37:15 Why Attend and What to Expect in NashvilleAction Taken Nicole officially launches the Healthy Steps Nutrition app with: Founders' pricing and a future price increase.A structure for gyms to sell it at a lower in‑house rate.HSN tightens standards by tying platform access to active certification and recertification.Lasso announces the Lasso Gym Growth Summit in Nashville (Nov 5–7), with Nicole as a speaker focused on: - Building and scaling gym nutrition programs - Using AI and systems to increase client value and retention.Conclusion.Gym owners don't just need more leads, they need a clear way to turn nutrition and AI into predictable revenue and better client outcomes. By tightening systems, choosing the right people to coach nutrition, and using data and AI to support (not replace) human connection, gyms can serve more members at a higher level and create a real nutrition pillar in their business.CTA Book a call with Lasso to tighten up your marketing and lead flow.Connect with Healthy Steps Nutrition to build or upgrade your gym's nutrition program.Grab your spot at the Lasso Gym Growth Summit in Nashville to learn how top gyms are scaling nutrition, sales, and leadership.
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The first-ever Music City Sales Summit is happening November 7-8th, 2022 in Nashville, Tennessee. It’s a one-of-a-kind opportunity that merges the sharpest industry experts, cutting-edge mortgage market analysis, and unforgettable, fast-moving sessions that will send your sales off the charts! In this episode, I’m welcoming back Dave Savage, Founder and Chief Innovation Officer of Mortgage Coach, and Tim Davis, VP of Strategic Growth at Atlantic Bay Mortgage Group to tell us a little bit more about what to expect at this exciting event in a cool and “vibey” city. Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group. We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward? Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company. Discussion Points: Something exciting is happening in Nashville Nov. 7-8, two blocks from the action in town Three great reasons to be excited: Coming out of Covid, in person is the best, form lifelong relationships and friendships Nashville is cool and vibey - CMA’s are happening the week of this event The People/Speakers - Freddie Mac, sales training, Rebecca Laurence from Ninja Mortgage Taylor is going, loves Nashville, and very excited as well Hotel rooms at the Margaritaville Hotel are at an unheard-of price of $250 a night (average in Nashville is $500) The hotel is two blocks from Tootsie’s and the hockey arena Book your flight and hotel today and join us for an amazing networking event Resources/Links: Music City Sales Summit Nov 7-8 Dave Savage LinkedIn Mortgage Coach Blog Mortgage Coach Youtube Tim Davis LinkedIn Originators Guide Taylor Ellard LinkedIn Atlantic Bay Mortgage Group
Big Shrimp Radio has finally hit 100 episodes! Thanks to everyone for listening! Big Shrimp gives his personal thank you's. He also talks and breaks down his recent trip to Nashville (Nov 29 - Dec 3) and what he did there. bigshrimpradioent@gmail.com Big Shrimp: instagram.com/big_shrimp_radio
Susan Beth of NRD Capital returns to the podcast to share the latest on the 2019 IFA Emerging Franchisor Conference coming up in Nashville Nov 19 – 21! We dig into the surprising similarities between singers and songwriters signing with a label in Music City, and business owners signing with a franchise brand! Plus: What size or traits of a brand makes the brand "emerging"?And what about the re-emerging brands? And, will the Social Joey booth be inside the Hilton Nashville or actually up the street at the Johnny Cash Kitchen and Saloon? You can reach Susan to learn more at sbeth@nrdcapital.com Thanks to Social Joey, Intrepid Direct Insurance, Franchise Dictionary Magazine, and The International Franchise Association.
Highlights from the San Jose Sharks vs. Nashville Predators game on Nov 5, 2011.
Highlights from the San Jose Sharks vs. Nashville Predators game on Nov 5, 2011.
Steve Masson makes back-to-back saves keeping the Blue Jackets shutout alive
Kaiton's Corner: Canes vs. Nashville - Nov. 20, 2010
Paul Maurice postgame vs. Nashville - Nov. 20, 2010
Cam Ward postgame vs. Nashville - Nov. 20, 2010
Jeff Skinner postgame vs. Nashville - Nov. 20, 2010