Podcast appearances and mentions of robby berthume

Robby Berthume, Head of Marketing at Digitize Designs is on the show this week. Robby shares some of the expertise that he has honed throughout his varied career. We talk about the need for implementing good measurement through strong metrics to ensure your marketing efforts are effective. He also shares some good advice on staying excited and keeping some personality in your corporate brand.

Do you know what brands want from an agency? What do they look for when deciding to work with an agency? Are you looking for a way to stand out in a world of "me too" agencies? Often, the best way to get noticed is to embrace who you are. In today's episode, we'll cover: The biggest disconnect between brands and agencies. #1 reason brands prefer working with niche agencies. 3 ways your agency can stand out. Today I sat down for an enlightening conversation with Robby Berthume, CEO of Bull & Beard, an agency collective based in Winston-Salem, North Carolina. Robby works with agencies and brands to help them come together to find the perfect fit. He's here to discuss what brands are looking for in an agency, and what you can do to win brand contracts. The Biggest Disconnect Between Brands and Agencies There's a lot of disconnect between brands and agencies. While the end game is the same, typically, there is a lot of disagreement about how to get there. Robby says, one of the biggest disconnects he sees is in the area of pricing. When a brand comes in with a set budget, agencies tend to just accept it as is. If we push back and say we need a little more or the budget is unrealistic, the brand may choose to go somewhere else. But what if you look at it from a different vantage point? Robby says pricing can help you gain credibility and earn a brand's respect. Sure you can tell a client you can come in at a certain price point, but you're not doing yourself any favors. When you're straightforward about the cost of a project and what your services are worth, you'll earn the client's trust. #1 Reason Brands Prefer Working With Niche Agencies We've talked about declaring a niche endlessly. I'm a strong believer in declaring a niche in order to separate your agency from generalists. And Robby says has found the clients agree. Yes, there are some brands that like to work with full-service agencies, but Robby says the split is about 80-20 in favor of niche agencies. Think about it this way. When you hire someone, you want to know they are the best at their job. You don't want a jack of all trades. When you build a home, you want a contractor, not a handyman. Brands invest a lot into agencies. That's why they prefer to choose experts over generalists. 3 Ways to Your Agency Can Stand Out There's no getting around it — brands have a lot of choices. If you're not careful, you can become just another "me too" agency. So what can you do to make sure you get noticed? Put in the work: If you're lazy, it's going to show. Before you talk to a client, do your research. Audit their website, look at their pain points, and be prepared with a plan. Let your personality show: By reviewing Bull & Beard's website you'll notice is it doesn't look like your typical agency website. From the colors to the typeface and even word choice, everything about the site lets you know who Bull & Beard is. When you let your personality show, clients are more likely to remember you when it comes time to choose an agency. Become a trusted advisor: Let's be honest, there are a lot of agencies out there that offer the same services you do. That's why you don't want to sell yourself as just a doer, you want to be the expert resource. Ask questions, figure out the client's problem, and provide a strategy for resolving it. This is your number one differentiator. The ultimate goal is to pick and choose who you work with. But often, we work with clients who aren't a good fit when we feel we have no other choice. When you put in the work to separate yourself and gain trust as an agency, that's when you'll discover you have true creative freedom.

I have to be honest, even me, someone who loves entrepreneurs, had mixed feelings when I saw founders capitalizing on COVID in the early days. For example, I saw someone pivot to start selling hand sanitizer. I thought it was a slimey move until I NEEDED hand sanitizer. It made me realize that these people who were filling in the gaps where the big companies fell short were really doing us a service. Well that’s what today’s guest did as early as February. Robby Berthume is the founder of Berthume & Co, which sells hard-to-find items to deal with the COVID-19 crisis including face masks, hand sanitizer, PPE, and social distancing decals. Robby Berthume is the founder of Berthume & Co, which sells hard-to-find items to deal with the COVID-19 crisis including face masks, hand sanitizer, PPE, and social distancing decals. Sponsored byClickFunnels – Anyone in my audience who goes to clickfunnels.com/mixergy will get a couple of things that I’m excited about. Number one is a free trial so you can actually try it and use it. Number two, you’ll get the funnels that we created to build our business. Use it as a template which you can improve for your business. Go to ClickFunnels.com/mixergy to get started. Toptal – Toptal is a global network of top talent in business, design, and technology that enables companies to scale their teams, on demand. Toptal serves thousands of clients, including Fortune 500 companies and innovative startups, delivering expertise and world-class solutions at an unparalleled success rate. With elite freelancers in over 100 countries, Toptal connects the world’s top talent with leading companies in days, not weeks. Plus, every new engagement begins with a no-risk trial period, so clients only pay if satisfied with the work. Get started hiring with Toptal today. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

On "Marketing Champions," our host speaks with experts within the marketing community. This week Mike White sits down with Robby Berthume from Bull & Beard and Agency Match.Bull & Beard is an agency matchmaking service that connects mid-sized to Fortune 500 brands with small to mid-sized agencies. Agency Match is an exclusive directory of vetted and vouched-for agencies with profiles written by Bull & Beard. They reduce risk, breakdown barriers and brinkmanship and streamline agency searches.

Ep #15 - In today's episode, I interview Robby Berthume, the CEO of Bull & Beard and founder of Agency Match. Robby started his first agency at the age of 14 and has now worked with hundreds, if not thousands, of premiere agencies across the world. Robby is one of the foremost experts in agency growth and has scaled multiple agencies to 7-figures plus. You may have seen Robby featured in various publications including Forbes, Fortune, Success, Entrepreneur, Fox News, Inc., and the HuffPost among others. In today's episode, we discuss Robby's personal entrepreneurial journey and the speed-bumps and challenges he faced along his path to success. We also get into growth strategies for scaling an agency business. Bull & Beard is an agency collective backed by hundreds of vetted and vouched-for specialized agencies. Founded in 2013, we work with brands for free and with no obligation. The agencies we represent specialize in branding, marketing, creative services, digital, video production, media, and public relations. They have been thoroughly vetted through our Agency Review process. Our collective's experience spans nearly every category and we work with founders to Fortune 500s as an agency of agencies. Agency Match is a directory of vetted and vouched-for specialized agencies. Profiles are written by Bull & Beard and brands can shortcut their shortlist by capability and category. Learn More About Robby Berthume's Companies, Bull & Beard & Agency Match: Visit the Bull & Beard website at: https://www.bullandbeard.com/ Visit the Agency Match website at: https://www.agencymatch.co/ Follow Robby Berthume on Social Media: LinkedIn: https://www.linkedin.com/in/robbyberthume/ Twitter: https://twitter.com/robbyberthume?lang=en Facebook: https://www.facebook.com/robbyberthume/ Join the Agency Stable Facebook Group: https://www.facebook.com/groups/483442605198616/ Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet on Social Media: Facebook: Facebook.com/PredictableProfits Instagram: Instagram.com/PredictableProfits Twitter: Twitter.com/CharlesGaudet LinkedIn: Linkedin.com/in/CharlesGaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com www.Beyond7Figures.com Get a copy of Charles Gaudet's book, "The Predictable Profits Playbook," at: www.PredictableProfitsPlaybook.com  

About Robby:Robby is a former digital agency owner. He started it at 14 and eventually was named top 20 in their 20s by LA Biz Journal and achieved seven figure revenue.Since 2013, He's been the CEO of Bull Beard, an agency collective that helps large brands get vouched and vetted talent for their products.They recently launched Agency Match, which connects brands with vetted and vouched-for specialized agencies, shortcutting the shortlist and breaking down the barriers and brinkmanship.He's been featured in Forbes, Fortune, Success, Entrepreneur, Fox News, Inc., HuffPost, Mashable and just about every where else.Follow Robby Online:Website: [CLICK HERE]Agency Match: [CLICK HERE]LinkedIn: [CLICK HERE]

In this candid episode, we get real with Robby about two important issues, investing in your mental health and your agency’s marketing. Robby shares his journey to a better life after his diagnosis of Bipolar I disorder and his mission to improve the way agency owners market their own agencies. Listen in for a conversation about struggle, recovery, and a key mindset shift that your agency needs to make in order to thrive. Don’t forget to subscribe to the Operation Agency Freedom podcast to stay up-to-date about the best ways to own your agency. https://dudeagency.io/category/podcast/

What’s the difference between the companies that usually win projects, and the ones that don’t?

The post EP 40: Matching Brands and Agencies, with Robby Berthume appeared first on Kelly Campbell.

Robby Berthume by Richard Lorenzen

Robby, currently working on his first book Millennial Entrepreneur, reveals how he began building websites at fourteen years old, and the lessons he learned on journey to success. “People prepare for failure quite a bit,” says Robby, “and a lot of people don’t prepare for success." Robby Berthume, is a matchmaker for founders, brands & ad agencies, and author of Millennial Entrepreneur. His business, Bull & Beard, has the strategic vision and perspective needed to bring agency’s ideas to life, in

Esther Kiss - Founder of Born to InfluenceRobby Berthume - CoFounder of Bull & BeardMareya Ibrahim - CEO of Grow Green Industries, Inc

Esther Kiss - Founder of Born to InfluenceRobby Berthume - CoFounder of Bull & BeardMareya Ibrahim - CEO of Grow Green Industries, Inc

My guest today is Robby Berthume. Robby owned his first business at the age of 14 and by the time he reached college age he was a millionaire. However he lost it all  and had to start over in his early twenties. On today’s episode Robby tells me how he bounced back from such a devastating financial blow and started over from scratch. Robby grew up in an unorthodox home and was home schooled, which allowed him to accelerate his education and get his foot firmly into entrepreneurship. Now-a-days Robby’s agency Bull & Beard is a “matchmaker” for businesses needing reliable and legitimate talent or creative services. He has rebuilt his brand with a new business partner and has made a new life for himself on the East Coast. Here are the points from today’s episode: The importance of offering value to people. Why Robby believes brands are developed, not manufactured. How to avoid fear in business. The benefits of homeschooling. How Robby started at age 14. Robby’s identity crisis in Los Angeles. Moving from Los Angeles to the East Coast to start over. What happened with the first business. How to rebuild your confidence. The difference between desire and desperation. Robby’s book Millennial Entrepreneur. The importance of patience in business. If you want to get in touch with Robby Berthume check out the resources below. Resources Mentioned Today: Bull & Beard Robby’s Twitter Bull & Beard Facebook Millennial Entrepreneur If you enjoyed listening to this podcast, don’t forget to leave review in iTunes, I’d appreciate that. To listen to other Sell Personal episodes visit www.sellpersonal.com/podcast.

My guest today is Robby Berthume. Robby owned his first business at the age of 14 and by the time he reached college age he was a millionaire. However he lost it all  and had to start over in his early twenties. On today’s episode Robby tells me how he bounced back from such a devastating financial blow and started over from scratch. Robby grew up in an unorthodox home and was home schooled, which allowed him to accelerate his education and get his foot firmly into entrepreneurship. Now-a-days Robby’s agency Bull & Beard is a “matchmaker” for businesses needing reliable and legitimate talent or creative services. He has rebuilt his brand with a new business partner and has made a new life for himself on the East Coast. Here are the points from today’s episode: The importance of offering value to people. Why Robby believes brands are developed, not manufactured. How to avoid fear in business. The benefits of homeschooling. How Robby started at age 14. Robby’s identity crisis in Los Angeles. Moving from Los Angeles to the East Coast to start over. What happened with the first business. How to rebuild your confidence. The difference between desire and desperation. Robby’s book Millennial Entrepreneur. The importance of patience in business. If you want to get in touch with Robby Berthume check out the resources below. Resources Mentioned Today: Bull & Beard Robby’s Twitter Bull & Beard Facebook Millennial Entrepreneur If you enjoyed listening to this podcast, don’t forget to leave review in iTunes, I’d appreciate that. To listen to other Sell Personal episodes visit www.sellpersonal.com/podcast.