Operation Agency Freedom Podcast

Welcome back to another engaging episode of "Operation Agency Freedom" with your host, Chris Martinez. In episode 181, we're joined by the inspiring Karen Cummings, CEO and founder of Radiant Marketing. Together, we dive deep into the realms of self-discovery and personalized health journeys, exploring the powerful impact of root cause medicine. Karen shares insights from her agency's client profitability tracking system, revealing how data and real-time analysis can pinpoint service overages and optimize delivery. We also discuss the vital role of time tracking and ROI in project management, uncovering how granular data can expose hidden efficiency challenges and streamline processes. Karen emphasizes the importance of gut health and the body's incredible ability to heal with the right nutrition, while Chris opens up about his personal health triumphs with dietary changes. Tune in as we explore the delicate balance of process improvement, the benefits of AI tools, and the strategic implementation of time tracking systems. Don't miss out on this episode filled with practical tips, powerful stories, and a shared commitment to making impactful changes both in business and personal health. Join us for a conversation that's sure to inspire and inform!   Resources • Connect with Bloom on the following social channels • Facebook / Bloompartners.io • Instagram / bloompartners.io/ • Visit our YouTube channel / @bloompartners • Check out our website and see how we can help you run a profitable agency bloompartners.io  

In this episode of Operation Agency Freedom, host Chris Martinez welcomes Sarah Lukemire, CEO and founder of Brindle Digital Marketing, all the way from Colorado. Sarah brings over a decade of marketing experience to the table, specializing in website development, social media marketing, and branding services for the multifamily industry. Recently, she launched Rent Fetch, a groundbreaking software that integrates with property management systems to display real-time pricing and availability data. Join Chris and Sarah as they explore her entrepreneurial journey, discuss the challenges of scaling an agency, and delve into the intricacies of launching a successful software product. Whether you're an agency owner or a digital marketing enthusiast, this episode offers valuable insights into leadership, business growth, and innovative solutions in marketing. Tune in for a compelling conversation packed with actionable strategies and expert advice.   Resources • Connect with Bloom on the following social channels • Facebook / Bloompartners.io • Instagram / bloompartners.io/ • Visit our YouTube channel / @bloompartners • Check out our website and see how we can help you run a profitable agency bloompartners.io  

Welcome back to another exciting episode of Operation Agency Freedom! I'm your host, Chris Martinez, CEO and founder of Bloom, where we specialize in management consulting and technology for marketing agencies. Today, we have a remarkable guest joining us: AJ Cassata, the co-founder of Revenue Boost. AJ has an incredible journey from founding a lead generation agency to steering Revenue Boost, which has helped over 400 agency owners skyrocket their client acquisition through cold outreach.   AJ is currently living in Vietnam, which was initially a short stint but turned into a five-year stay after he fell in love with the vibrant environment and the community of digital entrepreneurs. With a rich background in sales and sales management, AJ brings a wealth of knowledge in creating effective sales strategies and overcoming common challenges that agency owners face, such as follow-up and foundational sales skills.   In today's episode, we'll dive deep into AJ's transition from a traditional lead generation agency to a consulting powerhouse, discuss the importance of tailored and genuine outreach methods, explore the power of lead magnets, and much more. Plus, AJ has generously offered a free course on LinkedIn and email strategies, packed with templates and actionable tips to help you maximize your outreach efforts.   Don't forget to subscribe to our podcast and share it with your network. Check out our website and social media platforms for more insights into agency operation and scaling. Get ready for an episode filled with practical advice and inspiring stories on how to elevate your agency's sales game. Let's jump right in!  

Welcome back to another exciting episode of "Operation Agency Freedom"! Today, we're thrilled to dive into the world of print and its strategic role in modern marketing with our special guest, Andy Buyting, the founder and CEO of Tulip Media Group. In episode 177, Andy shares how Managed Service Providers (MSPs) and various businesses leverage printed magazines to stand out in a saturated digital landscape. He discusses how print media, despite its challenges in direct ROI measurement, offers tangible value and boosts brand recognition, leading to increased client meetings and market presence. Chris Martinez, our host and CEO of Bloom, is eager to explore integrating print into his agency's strategies as a cost-effective complement to rising digital ad costs. Andy walks us through his entrepreneurial journey, highlighting the importance of recognizing personal strengths, delegating operational tasks, and aligning business with personal goals for sustained growth and freedom. From the distinctive jacket that became a hallmark of his branding to the scalable approach of Tulip Media, Andy's insights are invaluable for any entrepreneur looking to make a memorable impact. Join us as we navigate the resurgence of print in a digital-heavy world, uncover practical strategies for brand differentiation, and learn how to effectively balance strategic focus with operational efficiency. This is an episode packed with actionable advice and inspiring stories that you won't want to miss!  

Welcome back to another exciting episode of Operation Agency Freedom! I'm your host, Chris Martinez, CEO and founder of Bloom, where we specialize in helping marketing agencies increase profits, maximize value, and achieve eight-figure exits. In today's episode, we're thrilled to have Valerie Morris, a digital marketing and book marketing expert, joining us all the way from Copenhagen. Valerie, founder of Tintero Creative, has an impressive track record of leveraging her extensive marketing experience to help authors successfully launch their books. We'll discuss everything from her journey in digital marketing to her top strategies for a successful book launch. Whether you're an aspiring author or a seasoned entrepreneur, you won't want to miss Valerie's invaluable insights! Tune in as we explore how a well-launched book can elevate your personal brand and generate new business opportunities. Let's get started!

Welcome back to another episode of Operation Agency Freedom! In today's insightful chat, we're thrilled to have Josh Crouch from Relentless Digital joining us. In this milestone episode, Josh and I dive deep into the world of podcasting, highlighting the significant role of content quality over mere lead generation. We'll discuss the importance of consistency for long-term growth and explore how treating a podcast like a business can open up diverse opportunities beyond client acquisition. Josh shares the exciting advancements and strategic shifts he's implemented, like hiring a podcast manager and leveraging video content for broader reach on platforms like YouTube, Instagram, and Facebook. We also dissect the impact of SEO and AI on marketing strategies, emphasizing how media exposure drives audience engagement and brand omnipresence. From engaging in industry events and networking to managing sponsorships and content production, Josh offers valuable insights on building a successful podcasting business. We'll also touch on the organic growth of his new AI-focused business, the benefits of having a co-host, and the importance of unscripted, authentic conversations. So, get ready to learn from one of the top names in business management podcasting as we uncover the secrets to growing a podcast into a powerful business tool. Subscribe, share, and connect with us on Facebook, Instagram, LinkedIn, and YouTube, and let's dive into the fascinating world of podcasting with Josh Crouch!  

Welcome back to another exciting episode of Operation Agency Freedom! In today's episode, your host Chris Martinez, CEO, and founder of Bloom, dives deep into the world of mortgage industry marketing with the legendary Nick Carpenter. Nick, the founder of the Legion of Loan Officers and a renowned trainer in the mortgage sector, shares his journey from navy brat to Air Force veteran, eventually becoming a top-tier marketing expert for loan officers. Discover how Nick's innovative strategies for lead generation, including his "local celebrity builder" concept and live event tactics, help loan officers gain more control over their business and secure valuable realtor partnerships. We also explore Nick's unique approach to creating fast results and building lasting relationships in the ever-evolving marketing landscape. If you're looking for actionable insights and scalable strategies to optimize your agency's operations, this episode is a must-listen. So, grab your notepads and get ready to transform your marketing game!  

Welcome back to another exciting episode of "Operation Agency Freedom!" Today, we sit down with Kenn Kelly, the CEO and founder of Never Settle, a globally awarded creative marketing and tech agency that prioritizes high performance without compromising ethical standards. Kenn's journey from a tumultuous upbringing to leading a successful agency is nothing short of inspiring. We'll dive deep into his daily routines, the mental and physical benefits of structured habits, and the challenges he faced in the world of entrepreneurship. Kenn shares his transition from management consulting to running his own agency and discusses his commitment to employee well-being, such as capping work hours to prevent burnout. We also explore the innovative policies at Never Settle, their approach to managing client expectations, and how they navigate the fine line between profitability and ethical stewardship. Plus, get insights into Kenn's unique take on cold therapy, deep work, and the importance of faith and community in his personal and professional life. Kenn Kelly has shared incredible insights with us today. If you're ready to see how his agency, Never Settle, is making waves, check out neversettle.it for more! Don't miss this conversation packed with actionable advice and profound reflections. Tune in now  

Welcome to another insightful episode of Operation Agency Freedom! I'm your host, Chris Martinez, CEO and founder of Bloom, where we empower marketing agencies to maximize their potential and achieve stellar growth. Today, we're delighted to have Carrolee Lee Drummonds, CEO and founder of Carrolee Moore Consulting Group, joining us from Frisco, Texas. Carrolee Lee has a fascinating journey from being a freelance graphic designer to building a successful agency, navigating the complexities of partnerships, and ultimately selling her business. In this episode, Carrolee Lee shares her entrepreneurial story, including the highs and lows of running an agency, the challenges of rapid growth, and the personal toll it can take. She opens up about the epiphanies she had along the way, the importance of self-care, and the critical mistakes to avoid in agency management. Plus, she introduces us to her new venture in content marketing, focused on helping B2B founders build genuine authority beyond social media. Get ready for an honest and inspiring conversation packed with valuable lessons for agency owners and entrepreneurs alike. Let's dive in!  

Welcome to another episode of Operation Agency Freedom, the podcast where we share the stories, strategies, and insights of agency owners from around the world. I'm your host, Chris Martinez, CEO and founder of Bloom. Today, we're thrilled to have Lucas Sommer on the show. Lucas is a serial entrepreneur and the CEO and founder of Ad Apt, a cutting-edge marketing agency. Growing up in a small town outside of Portland, Lucas's journey from valedictorian in high school to scholarship student at the University of Miami is nothing short of inspiring. In this episode, Lucas opens up about moving from a rural, predominantly white town to the culturally rich and diverse city of Miami. We discuss the impact of his college experience on his entrepreneurial aspirations and dive deep into his early ventures in the music industry, where he learned the ropes of marketing by promoting artists. Transitioning from music to digital marketing, Lucas eventually founded Ad Apt, where he continues to succeed by focusing on performance marketing and building sustainable client relationships. Tune in as we explore Lucas's path from a small-town kid playing with sticks to a successful agency owner collaborating with big names like Netflix and Payless. Plus, we'll hear about his balanced work-life approach, managing multiple business ventures, and his mission to be a happy dad. Don't miss this fascinating conversation packed with valuable insights for entrepreneurs and agency owners alike.

Welcome to another exciting episode of Operation Agency Freedom! I'm your host, Chris Martinez, CEO, and founder of Bloom—where we focus on elevating marketing agencies to new heights. Today, I am thrilled to introduce our guest, Tamara Thompson, the brilliant entrepreneur behind "Broadcast Your Authority TV." Tamara's journey from the fitness industry to filmmaking, and eventually to building a thriving content marketing agency, is nothing short of inspirational. In this episode, Tamara shares her incredible story of networking, building genuine connections, and leveraging partnerships to propel her business forward. She discusses her strategic approach to organizing joint ventures, masterminds, and unique sponsorship opportunities to create unforgettable experiences and expand her influence. Tamara dives deep into her philosophy of being a "go-giver," emphasizing the power of authentic relationships over mere transactions. We also explore the cutting-edge services offered by Broadcast Your Authority TV, from podcast production to content optimization and marketing. Tamara reveals her secrets to effective time management and the pivotal role of a strong support system in achieving success. Tune in as we uncover the strategies that have made Tamara a powerhouse in the world of entrepreneurship and content marketing. Whether you're an aspiring entrepreneur or a seasoned business owner, this episode is packed with insights and actionable advice you won't want to miss!  

Welcome back to another exciting episode of Operation Agency Freedom, where we delve into the minds of visionary leaders shaping the future of mindfulness and marketing. Today, we're thrilled to have Richard Taubinger, the CEO of The Conscious Marketer, join our host Chris Martinez for an eye-opening conversation. Richard discusses the journey of key teachers in the mindfulness field, highlighting the role of agencies in their rise to prominence. We explore how mindfulness managed to shed its religious connotations to become a mainstream practice embraced by the corporate world. Our discussion also dives into the sensitive topics of making spiritual practices accessible to different audiences and the potential pitfalls of cultural appropriation. We venture into the evolving acceptance of psychedelic therapy and the hazards of misusing substances like ayahuasca, underscoring the importance of ethical practices. Richard shares insights from his extensive experience, revealing how he navigates market changes and technological advancements to guide therapists towards success, even during challenging times like the Covid pandemic. Discover Richard's unique approach to digital marketing, characterized by creating "attractor fields" that align with the values of his clients while steering clear of purely financial motivations. Operating like a venture capitalist, he chooses projects based on potential outcomes and intuitive alignment. Join us as we unpack the fascinating nuances of Richard's method, discuss the importance of integrating facts and feelings, and gain invaluable wisdom from a pioneer in conscious marketing. Stay tuned to learn how to elevate your agency's impact in a way that resonates deeply with your audience. Don't forget to subscribe, share, and connect with us on social media for more inspiring content!  

Welcome to another inspiring episode of Operation Agency Freedom!  Today, your host Chris Martinez has a conversation with Luke Eggbraten, the innovative CEO and founder of Phaser Marketing. Praised by Chris for his integrity and industry potential, Luke shares his journey of scaling his digital marketing agency, which specializes in creating SEO-optimized websites for the dirt industry. Luke's expertise has helped clients achieve remarkable business growth, such as winning multi-million dollar earthwork jobs through organic search. Luke dives into the importance of relationship-building, transparency, and setting realistic expectations with clients. He also discusses his transition from an employee to a full-time entrepreneur, navigating the challenges of managing clients, invoicing, and scaling his team. Listen in as Luke reveals how focusing on a niche market and knowing when to bring in experts has propelled Phaser Marketing to new heights, hitting almost $100K in monthly revenue with a global team. Chris encourages you to stay tuned, subscribe, share, and connect with us on social media. Don't forget to visit our website for more episodes and live training opportunities on running a highly profitable agency. Get ready to be inspired by Luke Eggbraten's story of uncompromising growth and leadership in the digital marketing space!  

Welcome to another thrilling episode of Operation Agency Freedom! In today's episode, we are joined by Rocky Pedden, a seasoned expert in business operations and data-driven decision-making. Rocky delves into the critical role of data in ensuring business success and revenue stability. He shares insights on the transformative impact of AI on content marketing and SEO, while stressing the irreplaceable human touch in editing and reviewing AI-generated content. As the president of Revenue Zen, recently acquired by Onfolio Holdings, Rocky outlines his agency's future plans and strategic shifts. We'll explore Rocky's journey from enterprise car rental to leading Revenue Zen, his pivotal role in organizing business operations, and the significance of systematic tracking with tools like Airtable and ClickUp. He underscores the convergence of marketing and sales teams, the importance of standard operating procedures, and the necessity of using factual data over gut feelings in decision-making. In this episode, you'll also hear about Revenue Zen's pivot towards SEO and content strategy, their innovative approach to managing deliverables, and their vision of becoming a "revenue agency" to enhance client reporting and lead attribution. Host Chris Martinez, the founder of Bloom, enthusiastically praises Rocky's expertise and invites listeners to connect, subscribe, and join live trainings on building profitable agencies. So tune in, get ready to learn from the best, and discover how to transform your agency's operations with expert insights from Rocky Pedden!

Hey there listeners, Chris Martinez here, your host of Operation Agency Freedom. We've got an exciting episode in store for you today as I sit down with the amazing Kristina Witmer, president of the Witmer Group. Kristina brings over 14 years of experience running a successful marketing agency focused on lead generation in the tech space. In our conversation, we dive into her entrepreneurial journey, from navigating the transition from print to digital early in her career, to pivoting and launching her own business after a partnership dissolution. We discuss the challenges and triumphs of agency life, and Kristina shares her wisdom on empowering teams, building client trust, and aligning your business with your lifestyle and goals. She also offers keen insights into how AI is impacting the marketing landscape and the importance of leveraging technology to work smarter. Kristina's story is one of passion, determination and the willingness to embrace change. Her advice is relevant and relatable whether you're just starting out or a seasoned agency owner. So sit back, grab your favorite beverage, and get ready to be inspired by this conversation with the one and only, Kristina Witmer. You're listening to Operation Agency Freedom, let's dive in!

Hey everyone, welcome to the latest episode of Operation Agency Freedom. In today's show, I'll be sharing the story behind our recent rebranding from Dude Agency to Bloom. As the host, Chris Martinez, and CEO of Bloom, I'll walk you through our journey and the reasons behind this exciting change. We'll discuss how our focus has evolved from primarily providing outsourcing services to offering comprehensive management consulting and technology solutions for marketing agencies. Our goal is to help agencies increase profit, maximize value, unlock potential, and ultimately achieve an eight-figure exit. Throughout the episode, I'll share insights into the rebranding process, the challenges we faced, and the lessons we learned along the way. We'll also delve into the eight key areas where Bloom assists agencies, including fulfillment, client results, cash and profit management, leadership team dynamics, talent acquisition, customer retention, lead generation, sales performance, pricing, packaging, and strategic planning. Lastly, I'll share some impressive results our clients have achieved within the first 90 days of working with us, such as an average revenue growth of 18.71%, gross margin improvement of 39.47%, and a whopping 234.9% increase in net income. So, sit back, relax, and join me as we explore the exciting world of agency growth and the story behind our rebranding to Bloom.  

Welcome back to another enlightening episode of Operation Agency Freedom! I'm your host, Chris Martin, and today, we are diving into the evolving landscape of strategic marketing leadership with none other than John Jantsch, the founder of Duct Tape Marketing. With over 25 years of industry experience, John shares invaluable insights on why businesses are increasingly recognizing the need for a well-crafted strategy to navigate tough times. In this episode, we discuss the rising prominence of the "fractional CMO," a role that's reshaping how agencies and businesses approach marketing strategies. John elucidates the benefits of leading with strategy, especially in an era where AI-driven tools are commoditizing traditional marketing services like content creation and SEO. We'll explore how agencies can reposition themselves as trusted advisors by offering fractional CMO services and focus on building long-term client relationships. John explains the cost-effectiveness of this model compared to hiring full-time employees and delves into the strategic role of a fractional CMO in orchestrating marketing efforts. Whether you're a business owner, a freelancer, or running an agency, this episode is packed with strategies to help you improve your marketing efforts and generate quality leads. Stay tuned as we uncover the secrets to providing high-value services and making the right recommendations to build unshakeable trust with your clients. Don't forget to subscribe and connect with us on social media for more insights from industry leaders like John Jantsch. Let's dive in!

Welcome back to another enlightening episode of Operation Agency Freedom! I'm your host, Chris Martin, and today, we are diving into the evolving landscape of strategic marketing leadership with none other than John Jantsch, the founder of Duct Tape Marketing. With over 25 years of industry experience, John shares invaluable insights on why businesses are increasingly recognizing the need for a well-crafted strategy to navigate tough times. In this episode, we discuss the rising prominence of the "fractional CMO," a role that's reshaping how agencies and businesses approach marketing strategies. John elucidates the benefits of leading with strategy, especially in an era where AI-driven tools are commoditizing traditional marketing services like content creation and SEO. We'll explore how agencies can reposition themselves as trusted advisors by offering fractional CMO services and focus on building long-term client relationships. John explains the cost-effectiveness of this model compared to hiring full-time employees and delves into the strategic role of a fractional CMO in orchestrating marketing efforts. Whether you're a business owner, a freelancer, or running an agency, this episode is packed with strategies to help you improve your marketing efforts and generate quality leads. Stay tuned as we uncover the secrets to providing high-value services and making the right recommendations to build unshakeable trust with your clients. Don't forget to subscribe and connect with us on social media for more insights from industry leaders like John Jantsch. Let's dive in!  

Welcome back to Operation Agency Freedom, the podcast where we take you behind the scenes of successful agencies and uncover the strategies driving their growth. In today's episode, our host Chris Martinez sits down with Corey Quinn, a seasoned expert in agency development and growth. Corey shares his journey from growing up in Brentwood to playing a pivotal role at Scorpion, where he helped skyrocket their revenue from $20 million to over $150 million. Corey delves into the common pitfalls agency founders face, such as saying yes to too many clients and the importance of focusing on what they're truly passionate about. He emphasizes the need for commitment to change, touching on the profound impact AI could have on the industry. Discover how Corey utilized innovative strategies like sending personalized gifts to prospects and working with high-budget verticals to maximize client retention and marketing effectiveness. We also explore Corey's new book, "Anyone, not Everyone: A Proven System to Escape Founder-Led Sales," offering free tools and insights available on his website. Join us for a deep dive into transforming agency sales and growth mindsets, and learn why specialization and AI could be the keys to your agency's future success. Don't forget to subscribe, and connect with us for more updates and resources.  

Welcome to Episode 161 of Operation Agency Freedom! In this intriguing episode, our host Chris is joined by Brian Niebler, the former owner of Roofer Marketers agency. Brian takes us on a remarkable journey of entrepreneurial grit, highlighting his exit process when selling the agency, and his dynamic experiences working under new ownership for about a year. We'll uncover Brian's deep-rooted passion for digital marketing, his early days diving into SEO, and the momentous launch of Roofer Marketers in 2018, alongside his business partner Jim. Brian shares invaluable insights into the digital marketing industry's challenges, emphasizing the importance of transparency and sincerity in establishing trust and credibility. Stick around as Brian opens up about their strategic goal to eventually sell the business, the roller-coaster early years, and the significant growth that doubled their revenue by the end of 2021. Learn about the successful sale of Roofer Marketers to Job Nimbus in late 2022 and the intricacies that came with the transition. Now, as Brian looks forward to new ventures—potentially starting another agency or acquiring a brick-and-mortar business—he offers profound advice on client retention, work culture, and positioning for agency growth. Get ready for a rewarding episode brimming with entrepreneurial wisdom and future-forward thinking from one of the industry's seasoned veterans. Tune in and let's dive in!

Welcome to Operation Agency Freedom, where we dive deep into the world of top marketing agency owners and explore the winning traits that set them apart. In this episode, host Chris Martinez breaks down the concept of "pedigree" - a unique anagram representing key characteristics shared by successful agency owners. Chris walks us through each letter of "pedigree," highlighting the importance of physical and mental well-being, discipline in task execution, taking accountability for business outcomes, fostering a culture of intrapreneurship, maintaining strong financial responsibility, prioritizing relationships outside of work, running the business by the numbers, emotional control, and having a long-term exit strategy. Join us as we explore these essential traits that top agency owners embody, and see how you stack up against the pedigree of success in the marketing agency world.  

Welcome to another episode of Operation Agency Freedom, the podcast where we help marketing agencies thrive! I'm your host, Chris Martinez, and today, we're diving into one of the most critical aspects of scaling your agency: mastering recruitment. If you're on the hunt for top talent to elevate your business, this episode is your go-to guide. We'll explore five straightforward yet often overlooked strategies to attract, engage, and convert the best people for your team. From optimizing your online presence and leveraging review sites to engaging passive candidates and utilizing cutting-edge AI technology, these tips are designed to ensure you hire the right people who can propel your agency to new heights. So, grab your notebook and get ready for some invaluable insights that can transform your recruitment process. Let's get started!

Hey guys, welcome back to another episode of Operation Agency Freedom! Today we're diving into an amazing chat with Erin Rohner, the powerhouse behind customer experience here at DUDE! Ever wondered how to really listen to your customers and make your service fantastic? Erin's got you covered. She'll share the key to staying ahead of the game by understanding your client's needs and making the right changes. I'll be giving you some cool ideas too, like using those not-so-great Yelp and Google reviews of competitors to position your business better

Diving into the world of diversity isn't just 'nice'—it's a must-have in today's business landscape, and guess what? It can seriously boost your growth too! In this episode, Joe and I unpack why having a diverse team isn't just about filling quotas. We're digging deep into how embracing diverse cultures and backgrounds can open up fresh opportunities and drive financial success for businesses. You'll hear about the challenges and triumphs in industries like the movie biz where diversity is often given a back seat.  Don't miss on this episode's insights on the systemic issues and our personal experiences that reveal a bigger picture of how diversity impacts business and entrepreneurship. So, if you're ready to explore how being truly inclusive can revolutionize your business approach and why it's essential to adapt to our rapidly changing demographic landscape, this discussion is tailor-made for you! Let's get the lowdown on making your business more diverse and thriving. Tune in now, share your thoughts, and don't forget to hit that subscribe button for more insightful talks here on Operation Agency Freedom! Discussion Points 00:00 Intro. 09:04 Embracing humanity and imperfection while embracing control. 13:32 Personal experiences. 20:42 US demographics shift impacts business marketing strategies. 26:30 Speaker lineup lacks diversity, needs more representation. 34:26 Minority entrepreneur's concerns about identity and business. 47:25 Profitability favored over diversity in film industry. 50:01 Diversity in workforce leads to better profits. 55:05 Leaders must pave the way for change. 01:00:40 Outro. Resources • Connect with DUDE on the following social channels • Facebook / dudeagency • Instagram / dudeagency.io • Visit our YouTube channel / @dudeagency2093 • Check out our website and see how we can help you run a profitable agency dudeagency.io

Ever felt stuck figuring out how to keep clients happy without spinning your wheels? We've all been there, and guess what? Brittany Filori from 51Blocks breaks it all down in today's episode. She talks about how listening closely to client feedback can majorly upgrade your agency's game. We also dive into the challenges of dealing with agency owners who sometimes miss the mark on sales focus or processes. If you've been scratching your head about client retention or need a fresher, crisper approach to running your digital marketing gig, this chat is might be what you need. Plus, we'll be giving you practical bits on building a kickass team atmosphere and the art of balancing life with hustle. Ready to improve your agency's charm and keep those clients thrilled? Then grab your notes (or your coffee), and let's dive in! And yeah, don't forget to hit subscribe and throw us some social media love if you dig what you hear! Discussion Points 00:00 Intro. 04:07 Retail experience led to offering productized solution. 12:17 Amplify value, build trust. 18:37 Brittany's transition to digital marketing. 22:11 College pushes personal growth. 27:31 Prioritize creating a healthy work culture. 30:12 Males seeking validation through business and social media. 33:15 Outro. Resources • Connect with DUDE on the following social channels • Facebook / dudeagency • Instagram / dudeagency.io  • Visit our YouTube channel / @dudeagency2093 • Check out our website and see how we can help you run a profitable agency https://bit.ly/3RPh4Zn

Running a business isn't just about the glitz and glamour you see on the surface; it's the nitty-gritty, behind-the-scenes action that makes the real magic happen. That's what we're diving into today on Operation Agency Freedom with my buddy Omari Broussard. Just like a sports team needs solid coaching and star players with the right stats, your business leadership team gotta have that same level of synergy and understanding of roles. Looking at you, Jerry Jones and your Dallas Cowboys! Trust me, Omari breaks it down like a pro, using his military smarts to show just how strategic you need to be.  We're tackling the tough questions: Are you fostering trust and clear communication in your team? How's their performance really measuring up? It ain't just about sales — there's so much more to the game. Don't worry; we're not just talking high-level theory here. We're all about that practical advice, with real-life examples straight from the field. Plus, Omari's got the creds — his time in camo and creating marketing strategies is nothing to scoff at! You're gonna walk away from this episode with a clear game plan on trusting your team, defining those expectations like a boss, and why rolling up your sleeves for the less glamorous side of business can seriously pay off. So, if you're pumped to get the crowd cheering for your agency, tune in and let's kick off this playbook together. It's all happening right here, on Operation Agency Freedom. Don't forget to smash that subscribe button, share the love, and hit us up on social for more plays you can't afford to miss! Discussion Points 00:00 Intro. 07:01 Navy veteran turned agency owner. 12:15 Agency team development is chaotic but effective. 13:36 Analyzing sports contracts for winning formula. 18:57 Cowboys leadership team communication issues and structure. 22:06 Understanding team strengths and weaknesses is crucial. 23:00 CQB training: focused teamwork, trust, and leadership. 28:24 Fundamentals are not sexy, but essential. 30:06 Impressed by CX team's exceptional automation work. 33:32 Outro. Resources • Connect with DUDE on the following social channels • Facebook / dudeagency • Instagram / dudeagency.io • Visit our YouTube channel / @dudeagency2093 • Check out our website and see how we can help you run a profitable agency https://bit.ly/3RPh4Zn   

Ever wondered how some college kids manage to sell a boatload of kitchen knives? Well, strap in because we're slicing through the remainder of the Cutco sales and training manual in today's episode. I've already carved up the first part in our previous episode, and now I'm diving knife-first into the juicy bits of their sales script, pricing strategy, and even how they handle those pesky objections. And let me tell ya, it's a script so sharp, it cuts through market clutter like a hot knife through butter. We're also touching on the genius of their referral system that had these college students racking up appointments like chefs do kitchen gadgets. I mean, we've all got to tip our hats to the sheer simplicity and effectiveness of this thing! So if you're in the game of selling—anything, really—and you want to sprinkle some of that Cutco magic into your pitches, set your ears to listen mode and get ready to be schooled. This episode is for anyone who's ready to up their sales game and carve out a piece of that sweet, sweet pie of success.

Ever wondered how a simple knife demo could skewer the competition? I'm breaking down the razor-sharp sales strategy that this massive corporation has perfected. From paring knives to carving forks, we're cutting right through to why these tools—and the sales tactics—are top-tier. And hey, if you're in the business: I'm sharing how a solid sales process, can skyrocket your agency's close rate. It's all about the script! So, buckle up for some insider sales tips that even "knucklehead" college kids could bank on (no offense to the rookies out there). Ready to up your sales game and slice through the market like a hot knife through butter? This episode's got your name on it! Remember, it's not just about the tools you sell; it's how you sell 'em. Tune in now!

Hey Dude! This week's episode of Operation Agency Freedom is all about an unlikely source of inspiration for creating amazing Standard Operating Procedures (SOPs). I will be sharing my experiences working at a fast food restaurant as a teenager and reveal the invaluable lessons I learned about processes and systems from my time at Chuck E. Cheese, and how the restaurant's stringent SOPs contributed to its success, and how these practices can be applied to marketing agencies like yours! If you were alive in the 90's, you'll probably remember how places like this were THE place to be! You could say that the meticulous process of making pizzas taught me the significance of strong leadership and accountability in upholding SOPs.  Join me as I uncover the hidden secrets of fast food SOPs and how they can be leveraged to elevate your agency's operations. Tune in now to gain a fresh perspective on creating and implementing effective SOPs within your agency. Remember to subscribe to Operation Agency Freedom to stay updated with our latest episodes!   Discussion Points: 00:00 Intro. 09:24 Mastered job quickly. 12:35 Understanding the SOPs and kitchen processes. 15:23 Effective management crucial for efficient operations and accountability. 17:48 Crazy interview process leads to Chuck E. Cheese. 22:14 Outro.   Resources: • Connect with DUDE on the following social channels • Facebook / dudeagency • Instagram / dudeagency.io  • Visit our YouTube channel / @dudeagency2093 • Check out our website and see how we can help you run a profitable agency https://bit.ly/3RPh4Zn 

In episode 151, I sat down with the dynamic Mike Arce, founder of Loud Rumor and a trailblazer transforming how gym owners manage and grow their businesses. Today, he's here to share his innovative approach to revamping profit and loss statements, diving deep into numbers like customer acquisition costs and lifetime value to bring real financial literacy to the fitness industry. Mike made the leap from ad agency to business consultancy, broadening his team's skill set with wealth managers, data analysts, and franchise savvy experts, to empower gym owners beyond the traditional marketing model. As global events threw the world into chaos, Mike's pivot not only helped gyms navigate the storm but thrive amidst it, emphasizing the importance of resilience and adaptability. He also hits on the importance of community through his exclusive events for seven-figure businesses. And you won't want to miss our debate on the emergence of AI in marketing – will agencies survive? Mike's insights and predictions could redefine your outlook on how to harness these tools for success. From shared business templates to secrets of successful business ownership, Mike Arce's dedication to his mission shines through as he offers a wealth of knowledge to help those in the fitness industry make a profound impact. Now, brace yourselves for a deep dive into marketing, resilience, growth, and the future of the agency model, on this episode of Operation Agency Freedom.   Discussion Points: 00:00 Intro. 03:11 Transition from ad agency to fitness niche. 10:43 Maximize customer lifetime value, minimize acquisition costs. 14:04 Entrepreneurship isn't easy, but worth it. 18:41 Commit, work hard, expect significant growth. 28:01 Increasing demand for marketing creates opportunity for agencies. 32:28 Key qualities for success: discipline and financial skills. 35:25 Surrounding oneself with positive influences is crucial. 40:06 Retention tool to increase customer worth. 43:23 Outro   Resources: • Connect with DUDE on the following social channels • Facebook / dudeagency • Instagram / dudeagency.io  • Visit our YouTube channel / @dudeagency2093 • Check out our website and see how we can help you run a profitable agency https://bit.ly/3RPh4Zn 

Hey Dude! In today's episode of Operation Agency Freedom,I'll be diving into the crucial topic of how company culture plays a key role in training your team effectively. You should already know that hiring the wrong people can cost your agency a fortune, so it's vital to establish a framework for hiring and training based on your company's core values and culture. I'll be breaking down the misconception of company culture being all about perks like ping pong tables and happy hours, and instead highlight the true essence of company culture as the standard of values the team collectively holds dear. It is SUPER important to implement your company's core values into the hiring process and training, for example, punctuality. I suggest integrating core values into training materials to help align new employees with the company culture. I'll also be talking about the significance of open communication and feedback loops to ensure employees are embracing the core values and culture, and I'll also be sharing practical strategies like reward systems and real-world examples to reinforce and celebrate adherence to the company's values. With insights and actionable advice, I'll be basically providing you a roadmap to effectively integrate company culture into training programs and create a cohesive, values-driven team. If you're looking to enhance your training process and build a team that embodies your agency's culture, this episode is a must-listen! So, get ready to level up your team training with this insightful episode of Operation Agency Freedom. Don't miss out on these game-changing strategies to elevate your agency's culture and effectiveness. Tune in now and unleash the power of a values-driven team! And if you want to learn more, as always, feel free to contact me through social media or email, or visit dudeagency.io for more information!  Discussion Points: 00:00 Intro 05:57 Include values and ethics in employee training. 09:15 Train new hires to embody company culture. 10:56 Dialogue with employees to discuss core values. 14:23 Recognize team, schedule, and real examples. 17:26 Outro Resources: • Connect with DUDE on the following social channels • Facebook / dudeagency • Instagram / dudeagency.io  • Visit our YouTube channel / @dudeagency2093 • Check out our website and see how we can help you run a profitable agency https://bit.ly/3RPh4Zn 

Hey DUDES! We're tackling a real hot topic in today's episode of Operation Agency Freedom– the mix of Christianity and business, and yeah, it can be just as thorny as it sounds. We're spinning quite a yarn with my buddy Billy Sticker, dropping some serious wisdom on the not-so-saintly side of exploiting faith in the entrepreneurial world. We're diving headlong into some of the shadier practices lurking in Christian circles where faith is less about love and service and more about manipulation for a quick buck. Billy – who's not only seen it all but wrote the book on doing business with a pure heart (The Blessed Entrepreneur)– is here to shed light on the blessed way to be an entrepreneur.  If you've ever wondered about walking the tightrope between making money and keeping your soul intact, this is the episode for you. We're not shying away from the big topics today. So if you wanna get the lowdown on doing well by doing good, and how to scale your agency's success without sacrificing your values, Billy Sticker's insights in this one are pure gold. Get comfy and hit play, 'cause we're about to take a deep dive into what it really means to serve God and people in the marketplace. Trust me, it's a game-changer. Stay blessed and catch you in the episode! ✌️

Hey Dude! In today's episode of Operation Agency Freedom, we're diving into the essential steps for a proper employee onboarding process. I'm going to walk you through the ten crucial elements you need to include when bringing on a new team member, from preparation and warm welcomes to training, check-ins, and social interaction. Missing any one of these steps could cost you time and money, and leave your new hire feeling out of place and unprepared. So, I'm breaking down each step and sharing some personal insights and experiences to help you put together a killer onboarding process for your agency.  Don't miss out on this valuable advice that will set your team up for success and make your agency a great place to work. Tune in and take notes, because we're about to get your employee onboarding process in tip-top shape! Discussion Points: 00:00 Intro 06:01 Introduce new hires. 09:07 Review job responsibilities and expectations. 12:22 Mentorship, training and regular check-ins. 13:59 Clear performance expectations. 19:38 Outro Resources: • Connect with DUDE on the following social channels • Facebook / dudeagency • Instagram / dudeagency.io  • Visit our YouTube channel / @dudeagency2093 • Check out our website and see how we can help you run a profitable agency https://bit.ly/3RPh4Zn 

In today's episode of Operation Agency Freedom, we have a VERY special guest, Oyuki Gallegos, who is an expert in agency finances and happens to be my wife. With nearly 20 years of experience in bookkeeping and accounting, Oyuki shares invaluable insights on agency finances, best practices, and common mistakes made by agency owners. The episode covers the concept of profitability per client, emphasizing the importance of tracking the cost of goods sold and ensuring a healthy margin on each client. Oyuki breaks down the essential financial reports that agencies should be doing on a regular basis, such as capacity and cash flow. She emphasizes the significance of maintaining a sound financial practice, even if it's uncomfortable, and stresses the need for agency owners to stay on top of their numbers and cash flow. Join us as Oyuki shares her wisdom and practical tips to help understand and improve YOUR agency finances, ultimately leading to a more profitable and sustainable business. So, if you're ready to gain practical advice on managing your agency's finances, you don't want to miss this episode! Discussion Points: 00:00 Intro.  06:19 Track profitability per client for business success. 10:10 Keep cost of goods to 30-35%. 13:03 Understanding business finances = profitability and sustainability. 16:32 Improving efficiency, raising prices, making tough decisions. 20:02 80% productivity value. 27:56 Outro. Resources: • Connect with DUDE on the following social channels • Facebook / dudeagency • Instagram / dudeagency.io  • Visit our YouTube channel / @dudeagency2093 • Check out our website and see how we can help you run a profitable agency https://bit.ly/3RPh4Zn 

Are you aware of how much more money you could be making by just keeping your clients happy? Well, in today's episode of Operation Agency Freedom, I will be breaking down the EXACT formula to determine how your churn rate impacts your income! Let's dive into the importance of client retention in the agency business model together and I'll share with you this very simple formula to calculate the lifetime customer value based on your churn rate. The significance of maintaining a low churn rate is much greater than you might think, so today I'm giving you practical tips on how to achieve this, including hitting deadlines, delivering results, and building trust with clients. In this episode I offer you valuable insights into managing client retention and its direct impact on your agency's profitability. If you're looking to boost your agency's financial health through improved client retention, this episode is a must-listen!   Discussion Points: 00:00 Intro. 03:52 Maintain 3% monthly churn for business success. 07:12 Questioning popular assumptions, discovering an important formula. 12:49 Frequent communication, trust, deliver results for clients. 13:35 Control churn rate, improve retention, increase profits. 15:50 Outro.   Resources:  • Connect with DUDE on the following social channels • Facebook / dudeagency • Instagram / dudeagency.io • Visit our YouTube channel / @dudeagency2093 • Check out our website and see how we can help you run a profitable agency https://bit.ly/3RPh4Zn 

Hey there, dudes! In today's episode of Operation Agency Freedom, we're diving into the nitty-gritty of agency finance. I know, it might not sound like the most thrilling topic, but trust me, it is the most important financial metric when it comes to growing your agency's profitability. When growing a marketing agency, the first thing that we do is we look at the numbers. And the most important metric that I've seen is cost of goods sold - the ultimate metric that I swear by for evaluating a marketing agency's financial health. So I will be dissecting the concept of cost of goods sold to its ideal percentage and the common culprits behind inflated costs. I will also be giving you some really good advice on how to make small, sustainable improvements to your cost of goods sold without causing chaos in your agency. This way, you'll be well on your way to a healthy and profitable business. So, if you're keen to boost your agency's financial know-how and take tangible steps towards greater profitability, this episode is exactly what you're looking for! Tune in, absorb all those pro tips, and get ready to SCALE your agency. Cheers to your agency's financial success! Discussion Points: 00:00 Intro. 03:32 The importance to focus on cost of goods sold. 09:31 High costs due to inefficient business practices. 10:34 Maximize financial efficiency, reassign resources strategically. 14:11 Outro. Resources:  • Connect with DUDE on the following social channels • Facebook / dudeagency • Instagram / dudeagency.io • Visit our YouTube channel / @dudeagency2093 • Check out our website and see how we can help you run a profitable agency https://bit.ly/3RPh4Zn   

Hey there, Dudes! Brace yourselves for an enlightening chat with Josh Crouch from Relentless Digital, who's dropping by to share his incredible growth secrets that can transform how you navigate client relations and team training in today's episode. Josh reveals how he's balancing high-quality with high-value clients; it's like a tightrope walk over grand canyons of client churn – thrilling, right? Curious about discipline and strategy in business? Josh swears by EOS and coaching to squash those blind spots! And training isn't just a 'nice-to-have'; it's a cornerstone at Relentless Digital. Josh even tosses in his must-read – "The Dream Manager" to kinda be the Yoda for your team's dreams and goals. Oh, and for a dose of motivation, you've gotta hear how Josh slays the negativity with a positive environment at work. Plus, he's a firm believer in empowering employees to own their mistakes – kind of like how you taught your kids to ride a bike, remember? So, if you're itching to connect with a guy who's mastered the chill of HVAC and the heat of digital marketing – or if chatting about life, art, and business tickles your fancy – Josh is just a Facebook message away. Get ready for a session that will keep your mind jogging, your notes long, and your heart full. Josh doesn't just run an agency; he's building a close-knit team that thrives remotely, celebrating wins virtually like they're high-fiving in person. Don't forget to hit that subscribe button and share this episode with someone who needs a dash of agency enlightenment. Catch more of our episodes and connect with us on social media for more behind-the-scenes action. Now, let's get into it, shall we?

Welcome back, DUDES! Chris here, and in today's episode of  #OperationAgencyFreedom I go into detail about a powerful strategy of decision-making that you should be implementing within your agency. The focus is clear: making decisions based on identifying the team member with the highest probability of holding the key to the right answer. Let me tell you how Ray Dalio's book, "Principles," has inspired me and the transformative impact this approach can have on your agency's success. Learn how to identify who on your team has the best probability of having the right answer and why it shouldn't always be you as the owner. Discover the importance of hiring for diversity and creating a leadership team that can handle problem-solving without solely relying on you. Get ready to transform your agency and set it up for growth and success. Don't miss this episode!   Discussion Points: 00:00 Intro 04:32 Develop a leadership team, seek others' input. 06:46 Diversity crucial for solving unforeseen problems. 10:00 Outro   Resources:  • Connect with DUDE on the following social channels • Facebook / dudeagency • Instagram / dudeagency.io • Visit our YouTube channel / @dudeagency2093 • Check out our website and see how we can help you run a profitable agency https://bit.ly/3RPh4Zn 

Hey DUDES! In today's episode of Operation Agency Freedom, we're diving deep into the world of regional agency marketing as a niche, with the man himself, Nick Ponte! Nick hails from the beautiful shores of Maui and he's here to drop some serious knowledge bombs on building a successful agency by tapping into the culture and heartbeat of your local community. We're peeling back the layers of the agency onion and getting real about what works, what doesn't, and how to laugh in the face of adversity - like a business ninja! But hold up, it's not just about riding the waves in Hawaii. This chat also uncovers the risks of putting all your eggs in one niche basket. We're talking about an agency that kissed goodbye to paradise because of COVID-19. Yet, our guy Nick stood strong, showing us how being a resourceful generalist can help you pivot like a pro when times get tough. And if that's not enough, get this - we're also talking about old-school print advertising. Think it's dead? Think again! Nick's strategies for client acquisition using print could just be your golden ticket to a local agency jackpot. Wanna stay ahead of the AI wave in graphic design and advertising? We touch on that too! Plus, hear a heartwarming tale of a Mississippi agency that's making big splashes by mixing videos with marketing packages. Growth from $1 mil to possibly $5 mil? Yes, please! By the end of this chat, you'll be stoked to connect with Nick for more collabs and insights. So grab your board - or just a pen and pad - and let's ride this wave together! If you're ready to turn local peculiarities into your superpower and make bank while you're at it, then you gotta tune in. Trust me, you don't want to miss this vibe. See ya in the episode!

Hey, DUDES! Today's episode of Operation Agency Freedom is all about the crucial topic of employee readiness, particularly when it comes to hiring managers. We're going to walk you through four of the six readiness indicators to help you make informed decisions and avoid costly hiring mistakes. From evaluating current job performance to assessing core values, and even taking a look at the controversial aspect of checking a candidate's credit score, we've got it all covered. If you're a business owner or part of a leadership team, this episode is a must-listen because hiring the wrong manager can set you back months, or even years. So, grab your favorite beverage, settle in, and let's dive into some game-changing insights that could save you a ton of time and headaches down the road! You won't want to miss out on this valuable discussion. Discussion Points  00:00 Intro 04:39 Challenges of management layers and employee readiness. 06:40 Assess new hires based on job performance. 12:02 Evaluating team members for managerial potential is key. 16:07 Promotion candidates should have solid credit history. 19:38 Outro Resources: • Connect with DUDE on the following social channels • Facebook / dudeagency • Instagram / dudeagency.io • Visit our YouTube channel / @dudeagency2093 • Check out our website and see how we can help you run a profitable agency https://bit.ly/3RPh4Zn 

Feeling a bit curious about how AI's shaking up the agency world and the future of small agencies? You're in the right place, my friend. This one's a goldmine - Kasim Aslam drops by to chat about the wild ride of selling his company, Solutions Eight, to an AI-backed titan. Get this - the journey was more about aligning with the universe than just cashing in big. And the best part? He's sticking around as the CEO. We're gonna dive deep into how small agencies can stay afloat (spoiler: think nimble and AI-savvy) and why Kasim's betting big on AI-driven services. We're also touching on how advancements are pumping up efficiency in everything from copywriting to event managing.  But it ain't all rainbows - with AI stepping into jobs, we're hashing out the need for agencies (and all of us, really) to pivot and innovate or risk becoming space dust. So, if your brain's itching for insights on navigating the agency cosmos with AI as your co-pilot, and you wanna hear how Kasim rocked a multi million deal, then buckle up, my friend; this episode's for you! And hey, want to trail Kasim's journey even after we sign off? Swing by his socials at @Kasamaslam.    Discussion Points 00:00 Intro 04:46 Exciting plans to discuss marketing strategies. 08:36 Decided to sell, universe aligned, successful exit. 10:46 Market shift, leaving money, financial advice essential. 14:26 Google builds campaigns, manual intervention more effective. 18:32 Shifted to consulting to help agencies survive AI. 20:09 Attribution discrepancy requires human intervention for AI optimization. 26:24 AI improves processes, faster and more efficient. 29:07 Outro   Resources: • Connect with DUDE on the following social channels • Facebook / dudeagency • Instagram / dudeagency.io • Visit our YouTube channel / @dudeagency2093 • Check out our website and see how we can help you run a profitable agency https://dudeagency.io/

In today's episode, I'm taking a little break from my usual content to dive into the wonderful world of Ted Lasso. If you've never seen the show, you're missing out! I'll be discussing a particular scene from Ted Lasso and the valuable business lessons it holds for us. You'll witness a game of darts that leads to a profound exchange and a lesson in avoiding judgment and embracing curiosity. I'll reveal how the scene teaches us to deal with difficult people in business and imparts leadership lessons. I will also explore the importance of being curious instead of judgmental, both in our professional and personal lives. Plus, I'll share ways this philosophy can impact your business practices and employee relations. So whether you're a dedicated Ted Lasso fan or just looking for some lighthearted, yet insightful content, this episode is a must-watch. Join me as I break down the scene, extract those valuable business lessons, and have a bit of fun. Don't miss out on the wisdom and laughter. Stay tuned and enjoy the show! Discussion Points: 00:00 Intro 05:15 Underestimated, but curious, not judgmental. 09:22 Be curious, don't judge, dive deeper. 13:12 Show empathy and avoid platitudes. 14:50 Outro Resources: • Connect with DUDE on the following social channels • Facebook / dudeagency • Instagram / dudeagency.io • Visit our YouTube channel / @dudeagency2093 • Check out our website and see how we can help you run a profitable agency https://dudeagency.io/   Copyright Disclaimer under Section 107 of the copyright act 1976, allowance is made for fair use for purposes such as criticism, comment, news reporting, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. DISCLAIMER All rights reserved to the respective copyright owners.

Welcome back to another episode of Operation Agency Freedom! Today we're tackling a topic that hits close to home for every entrepreneur out there: why how you make your money matters more than how much you make.   Too often, we see the digital marketing world tainted by scammers who promise the moon and deliver nothing but disappointment. It's a tough landscape out there, and it's led to a serious trust issue in our industry. But I'm here to tell you that there's another way, a path defined by ethics, hard work, and true service to our clients.    In this episode, we'll explore the crucial difference between making a quick buck through deceit and building a business that genuinely serves others and delivers on its promises. I'll share a deeply personal story, the lessons I learned from the time spent with a courageously battling family, and how these experiences have forever shaped my views on time, money, and legacy.   So, buckle up, as we discuss why making money the right way isn't just better for business—it's better for your life and the world around you. It's time to take a stand for what you believe in, align your work with your values, and truly consider the legacy you're building for yourself.    Discussion Points 00:00 Intro 05:08 Prioritize meaningful work over money-driven actions. 08:04 Distrust in industry due to unethical practices. 12:18 Money takes a backseat to family time. 18:28 Reflection on legacy and entrepreneur's impact. 20:56 Assess your business and legacy for change. 23:14 Outro   Resources: Connect with DUDE on the following social channels Facebook https://www.facebook.com/dudeagency Instagram https://www.instagram.com/dudeagency.io/ TikTok https://www.tiktok.com/@dudeagency Visit our YouTube channel https://www.youtube.com/channel/UCJxNhChWk1xlo3ZhkWtYnlw  Check out our website and see how we can help you run a profitable agency https://dudeagency.io/ Get a hold of more podcast episodes through our website. You can also tune in and subscribe to Operation Agency Freedom on Apple Podcasts and Spotify. Thank you for tuning in!

In Today's episode we've unlocked the secrets to epic growth with Austin Irabor of Netfly Digital. In just 18 months, Austin catapulted his agency's revenue from $30,000 to $530,000 per month by focusing on high-ticket legal clients. Austin's transformative journey proves that with the right relationships and a tailored digital marketing playbook, any agency can achieve freedom and scale. Discussion Points 00:00 Intro  06:30 Created game plans, launched agency, transitioned niches.  08:28 Frustration with lower-budget clients, focus on elite. 15:37 Marketing and sales convergence.  19:50 Outsourcing SEO work and content creation strategy. 21:36 Qualifying clients, ensuring duplicatable high-level service.  23:53 Delegate tasks, hire experts, trust their abilities. 33:14 Outro Resources: Connect with DUDE on the following social channels Facebook https://www.facebook.com/dudeagency Instagram https://www.instagram.com/dudeagency.io/ TikTok https://www.tiktok.com/@dudeagency Visit our YouTube channel https://www.youtube.com/channel/UCJxNhChWk1xlo3ZhkWtYnlw  Check out our website and see how we can help you run a profitable agency https://dudeagency.io/ Get a hold of more podcast episodes through our website. You can also tune in and subscribe to Operation Agency Freedom on Apple Podcasts and Spotify. Thank you for tuning in!

It's Chris here, and in today's episode of Operation Agency Freedom, we delved into the art of dealing with stubborn managers and leaders. Whether you're struggling to get through to a strong-willed manager or striving to enhance your own leadership skills, this episode is packed with valuable insights and strategies to empower you to navigate such situations effectively. In this episode, I shared practical tips on how to engage with stubborn managers, fostering constructive dialogue, and guiding them to align with the best solutions. We unpacked the importance of asking the right questions, reviewing the bigger company goals, and connecting individual goals with the broader organizational objectives. By nurturing an environment of open communication and empowering leaders to take ownership of the solutions, we can drive forward as a united team, ultimately elevating the performance and success of our agencies. So, if you're ready to take your leadership skills to new heights and foster a culture of collaboration and innovation within your agency, this episode is a must-listen. Discussion Points 00:00 Intro 03:58 Support, guide, ask questions, avoid personal attacks. 08:58 Use questions to guide, build confidence subtly. 11:53 Identifying lead pattern, improving tracking and communication. 15:57 Embrace diverse perspectives for effective team dynamics. 17:43 Outro Resources:  Connect with DUDE on the following social channels  Facebook https://www.facebook.com/dudeagency Instagram https://www.instagram.com/dudeagency.io/ TikTok https://www.tiktok.com/@dudeagency Visit our YouTube channel https://www.youtube.com/channel/UCJxNhChWk1xlo3ZhkWtYnlw Check out our website and see how we can help you run a profitable agency https://dudeagency.io/ Get a hold of more podcast episodes through our website. You can also tune in and subscribe to Operation Agency Freedom on Apple Podcasts and Spotify. Thank you for tuning in!

Welcome back to Operation Agency Freedom! Today I have the pleasure of interviewing Cliff Pollard, a branding expert with an intriguing journey. Without a conventional agency background, Cliff has cracked the branding code and shifted the paradigm in his business, Unlimited Fix. Cliff shares his expertise on the importance of brand polish and how it reflects on the service provided by a company. We discuss the need for a discovery and strategy phase in branding, as well as the significance of having a proven process and measurable results. But that's not all! Cliff also shares his journey from being an interactive designer to starting his own business, Unlimited Fix. We get a behind-the-scenes look at his experience working at different agencies and how those experiences shaped him as an entrepreneur. Plus, we explore the unique dynamic of Cliff working with his spouse, who is the head of accounts in their agency. They share their insights on building a successful working relationship as a couple and balancing work and personal life. So, whether you're an agency owner, a marketing professional, or simply curious about the agency world, you won't want to miss this engaging and insightful conversation. Grab your headphones and let's dive into this exciting interview on Operation Agency Freedom!   Discussion Points 00:00 Intro 03:19 Animation grind led to web design career. 11:25 Started with print, went digital, grew popular. 15:11 Companies change direction without communication, causing frustration. 18:29 The bigger picture. 21:24 Branding is crucial, don't overlook it 23:06 Aim to be transparent and adaptable. 28:36 Working with spouse 33:22 Connection, fights, bond, building life together. 37:17 Outro Resources:  Connect with DUDE on the following social channels  Facebook https://www.facebook.com/dudeagency Instagram https://www.instagram.com/dudeagency.io/ TikTok https://www.tiktok.com/@dudeagency Visit our YouTube channel https://www.youtube.com/channel/UCJxNhChWk1xlo3ZhkWtYnlw Check out our website and see how we can help you run a profitable agency https://dudeagency.io/ Get a hold of more podcast episodes through our website. You can also tune in and subscribe to Operation Agency Freedom on Apple Podcasts and Spotify. Thank you for tuning in!

Welcome back to Operation Agency Freedom! In today's episode, I dive deep into the highly debated topic of work-life balance. I explore the various perspectives and opinions swirling around social media and offer a unique take on finding your own definition of balance. Whether you believe in the "hustle and grind" mentality or the need to prioritize relaxation and family time, this episode will challenge your thinking and provide insights on creating a fulfilling work-life balance as an entrepreneur. Join me as I debunk the notion of a one-size-fits-all blueprint and discover how to navigate the ever-changing landscape of balancing work and personal life. Get ready for an episode that will empower you to embrace your own version of work-life balance and find contentment in your journey. Let's dive in!   Discussion Points 00:00 Intro 05:38 Balancing work and family: a harsh critique. 09:54 Work-life balance is individual and ever-changing. 12:57 Observe, adapt, and respect others' choices. 14:25 Embrace individual work-life balance, be flexible. 15:44 Outro   Resources:  Connect with DUDE on the following social channels  Facebook https://www.facebook.com/dudeagency Instagram https://www.instagram.com/dudeagency.io/ TikTok https://www.tiktok.com/@dudeagency Visit our YouTube channel https://www.youtube.com/channel/UCJxNhChWk1xlo3ZhkWtYnlw Check out our website and see how we can help you run a profitable agency https://dudeagency.io/ Get a hold of more podcast episodes through our website. You can also tune in and subscribe to Operation Agency Freedom on Apple Podcasts and Spotify. Thank you for tuning in!

Mike Brevick has fascinating insights on scaling an agency with a focus on retaining its unique values. In this episode, I spoke with Mike about him transitioning from a one-man show to delegating and leading a team. We also discuss the significance of work-life balance, setting boundaries, and the importance of trust within a team. Don't miss out as Mike sheds light on sticking to a plan amid pressures, hiring specialists instead of seeking unicorns, and empowering team members to excel in their roles. Mike brings a plethora of experience packed with challenges, success, and future plans in his agency, Cyberdogz. Get on board as we unravel these and more in today's episode! Discussion Points 00:00 Intro 05:43 Motivated by others, committed to taking action. 08:36 Stop overthinking, focus on one talent. 12:05 Decreased involvement, more trust; celebrating employee growth. 14:50 Transitioning from teams to solo work is challenging. 16:25 Maintaining a light-hearted and fun culture. 20:39 Don't let others' opinions affect your vision. 25:50 Balancing work and family is challenging. 30:32 Flexible work hours allow constant support. 33:48 Collaboration, connection, comfort, fun, balance, teamwork. 40:46 Jump, plan, risk, go, succeed, overcome fear 43:46 Outro Resources:  Connect with DUDE on the following social channels  Facebook https://www.facebook.com/dudeagency Instagram https://www.instagram.com/dudeagency.io/ TikTok https://www.tiktok.com/@dudeagency Visit our YouTube channel https://www.youtube.com/channel/UCJxNhChWk1xlo3ZhkWtYnlw Check out our website and see how we can help you run a profitable agency https://dudeagency.io/ Get a hold of more podcast episodes through our website. You can also tune in and subscribe to Operation Agency Freedom on Apple Podcasts and Spotify. Thank you for tuning in!

Discussing politics and divisive topics in the workplace are tricky since it can damage interpersonal relationships, create anger, divide people, and hurt the overall culture of your company.  Externally, if you take a stand against something as a company you can risk losing customers who don't agree with your viewpoints.   I'm usually one to keep politics/religion/personal viewpoints out of business altogether, but every once in a while you have to take a stand for your team and for the cultural fabric of your company.   In today's episode, I'm going to talk about when you need to take that stand and be willing to risk losing customers or team members because some things are just more important than business.   So if you've ever wondered how you should handle different political convictions in your agency, or if you should discuss them at all, then this episode is for you!   Discussion Points: 00:00 Intro 02:34 Why Chris Doesn't Post about Politics on Social Media 03:31 Talk about Politics When Social Issues are Involved 05:25 Talk about Politics When it Conflicts with Your Core Values or the Company's Core Values 09:26 Final Thoughts 10:26 Outro Resources:  Connect with DUDE on the following social channels  Facebook https://www.facebook.com/dudeagency Instagram https://www.instagram.com/dudeagency.io/ Visit our YouTube channel https://www.youtube.com/channel/UCJxNhChWk1xlo3ZhkWtYnlw Check out our website and see how we can help you run a profitable agency https://dudeagency.io/ Check out https://www.criteriacorp.com/ for their psychometric exams.  Get a hold of more podcast episodes through our website. You can also tune in and subscribe to Operation Agency Freedom on Apple Podcasts and Spotify. Thank you for tuning in!