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Collin Ship built his YouTube channel for one purpose: drive qualified leads into his business. He wasn't trying to grow an audience or chase viral moments. He wanted a predictable system that pointed people toward his offer. And it proved how effective a small channel can be when it's built the right way. Collin took an "unsexy" niche (blogging) and paired it with a search-driven YouTube strategy built entirely around keywords, intent, and simple videos that matched what people were actually looking for. That combination led to a multi-7-figure business powered by steady, targeted traffic. In this episode, Collin breaks down the framework that fueled early traction, the surprising advantage YouTube gives new creators that Google doesn't, and why staying niche made sponsorships and affiliate deals far more lucrative. Key Takeaways 00:00 Intro 01:22 Blogging Isn't Dead - $1.2M in 18 Months 05:23 Why Personal Branding Holds You Accountable 09:56 Using YouTube Strictly for Lead Generation 12:35 YouTube Keyword Strategy That Drove Early Growth 15:17 Does Going Broad on YouTube Hurt Lead Quality? 17:47 YouTube Publishing Frequency – The Sweet Spot 18:18 Why Long YouTube Videos Build Massive Trust 19:11 Make Your Free Content Better Than Paid 19:46 The Four Pillars of YouTube Monetization 21:35 YouTube Channels That Land Affiliates & Sponsors 26:19 Intent vs. Interruption Content Marketing 27:12 Using Paid Ads AND Organic Content to Scale 28:16 How to Run YouTube Ads Without Being Punished 31:20 Getting 6,000+ Leads per Month From YouTube 32:45 The Pros/Cons of Becoming Internet Famous 34:12 Where AI Fits in Your Content System 39:54 The Biggest Mistake People Make with AI 40:49 How He Revived His Offer With an AI Rebrand Watch on YouTube: https://youtu.be/li6jI6YsT3A Let's Connect: Website | Instagram | YouTube | TikTok | Twitter | Facebook
Ep. 742 - Former Cardinals running back Marcel Shipp joined Paul Calvisi and Ron Wolfley at Flanker Kitchen and Sports Bar on the Great Lawn at State Farm Stadium to break down how the Big Red can bounce back from their tough loss in Seattle. Linebacker Cody Simon also sat down with Calvisi to reflect on his first professional start, discuss how the NFL differs from his days at Ohio State, and share what he's learning from veterans like Budda Baker and Calais Campbell. Plus, a preview of Sunday's NFC West matchup against the 49ers at State Farm Stadium.See omnystudio.com/listener for privacy information.
On another episode of the Big Red Rage Paul Calvisi and Ron Wolfley are joined by former Cardinals' runningback Marcel Shipp to preview the upcoming game against the San Francisco 49ers and look back at the underdog story of Shipp's long NFL career. After that, rookie Linebacker Cody Simon stops in to talk about his recent breakout and the performance of the Cardinals' defense. Finally, a tribute to Pat Tillman following Veterans Day.
Ep. 742 - Former Cardinals running back Marcel Shipp joined Paul Calvisi and Ron Wolfley at Flanker Kitchen and Sports Bar on the Great Lawn at State Farm Stadium to share memories from his playing days and break down how the Big Red can bounce back from their tough loss in Seattle. Linebacker Cody Simon also sat down with Calvisi to reflect on his first professional start, discuss how the NFL differs from his days at Ohio State, and share what he’s learning from veterans like Budda Baker and Calais Campbell. Plus, a preview of Sunday’s NFC West matchup against the 49ers at State Farm Stadium.See omnystudio.com/listener for privacy information.
This episode features several ghosts all associated with one place. And that place is a specific building with its own interesting history – the Theater Royal Drury Lane of London. Research: Appleton, William Worthen. “Charles macklin: An Actor’s Life.” Cambridge, Harvard University Press. 1960. https://archive.org/details/charlesmacklinac00appl/page/n11/mode/2up Benjamin, Victor D. “The history of the theatres of London, from the year 1760 to the present time. Being a continuation of the Annual Register of all the new tragedies, comedies farces, pantomines that have been performed within that period. With occasional notes and anecdotes.” London. Printed for T. Becket. 1771. Accessed online: https://archive.org/details/historyoftheatre00victiala/page/n7/mode/2up Cibber, Colley. “An Apology for the Life of Mr. Colley Cibber.” Chiswick Press, London. 1889. Accessed online: https://www.gutenberg.org/cache/epub/44064/pg44064.txt “Dan Leno: A Victim to Overwork.” The People (London.) June 7, 1903. https://www.newspapers.com/image/811209994/?match=1&terms=dan%20leno “Dan Leno Dead.” New York Times. Nov. 1, 1904. https://timesmachine.nytimes.com/timesmachine/1904/11/01/101241446.pdf?pdf_redirect=true&ip=0 Dickson, Andrew. “Inside the world's most haunted theatre.” The Guardian. Oct. 29, 2015. https://www.theguardian.com/stage/2015/oct/29/most-haunted-theatre-ghosts-superstitions-theatre-royal-drury-lane The Editors of Encyclopaedia Britannica. "Colley Cibber". Encyclopedia Britannica, 7 Dec. 2024, https://www.britannica.com/biography/Colley-Cibber The Editors of Encyclopaedia Britannica. "Dan Leno". Encyclopedia Britannica, 16 Dec. 2024, https://www.britannica.com/biography/Dan-Leno The Editors of Encyclopaedia Britannica. "Drury Lane Theatre". Encyclopedia Britannica, 27 Jan. 2024, https://www.britannica.com/topic/Drury-Lane-Theatre The Editors of Encyclopaedia Britannica. "Thomas Killigrew". Encyclopedia Britannica, 15 Mar. 2025, https://www.britannica.com/biography/Thomas-Killigrew “Ghost of Dan Leno.” The Register. (Adelaide, SA.) Dec. 15, 1923. https://trove.nla.gov.au/newspaper/article/65060035 Hoge, Warren. “A Major New Role As Theater Mogul For Lloyd Webber.” New York Times. Jan. 10, 2000. https://www.nytimes.com/2000/01/10/arts/a-major-new-role-as-theater-mogul-for-lloyd-webber.html "The humorous lieutenant, or, Generous enemies a comedy as it is now acted by His Majesties servants, at the Theatre-Royal in Drury-Lane." In the digital collection Early English Books Online. https://name.umdl.umich.edu/A39804.0001.001. University of Michigan Library Digital Collections. “Interregnum (1649-1660).” The Royal Family. https://www.royal.uk/interregnum-1649-1660 “Leno, Dan, 1860-1904.” University of Sheffield Archives. https://archives.sheffield.ac.uk/agents/people/308?&filter_fields[]=subjects&filter_values[]=Wild+west Lloyd, Arthur. “The Theatre Royal Drury Lane - Main Entrance situated on Catherine Street, Westminster, London.” Arthur Lloyd’s Music Hall. http://www.arthurlloyd.co.uk/DruryLane.htm#1 Maitland, Hayley. “Murder, Musicals, and Royal Romance: The History of Drury Lane, London’s Oldest—And Most Haunted—Theater.” Vogue. Sept. 14, 2023. https://www.vogue.com/article/the-history-of-drury-lane-londons-oldest-and-most-haunted-theater Milhous, Judith, and Robert D. Hume. “The Drury Lane Actors' Rebellion of 1743.” Theatre Journal , Mar., 1990, Vol. 42, No. 1 (Mar., 1990), pp. 57-80. https://www.jstor.org/stable/3207558 Morley, Sheridan. “Theatre's Strangest Acts.” Robson Books. 2014. Mullan, Kevin. “Charles Macklin (McLaughlin/MacLochlainn): The Donegal theatre radical and playwright who revolutionised Covent Garden in the 1700s.” Derry Journal. Sept. 24, 2024. https://www.derryjournal.com/heritage-and-retro/heritage/charles-macklin-mclaughlinmaclochlainn-the-donegal-theatre-radical-and-playwright-who-revolutionised-covent-garden-in-the-1700s-4795038 “The Newly Renovated Theatre Royal Drury Lane Wins At The Stage Awards.” Andrew Lloyd Webber Musicals. https://www.andrewlloydwebber.com/news/the-newly-renovated-theatre-royal-drury-lane-wins-at-the-stage-awards Planer, Nigel. “The Ghosts of the Theatre Royal Drury Lane.” Huffpost. Feb. 10, 2014. https://www.huffingtonpost.co.uk/nigel-planer/nigel-planer-drury-lane-ghosts_b_4426092.html Simon, Ed. “Here We Are Again!—How Joseph Grimaldi Invented the Creepy Clown.” JSTOR. May 4, 2022. https://daily.jstor.org/here-we-are-again-how-joseph-grimaldi-invented-the-creepy-clown/ Shand, John. “Drury Lane: London’s Oldest Theater. A Tercentenary?” The Guardian. July 8, 1939. https://www.newspapers.com/image/259462987/?match=1&terms=drury%20theatre%20ghost Shipp, L. “Charles Fleetwood, the 1744 Drury Lane Riots, and Pricing Practices in Eighteenth-Century British Theatre.” Journal for Eighteenth-Century Studies, 47: 405–424. https://doi.org/10.1111/1754-0208.12956. “The Story So Far.” LW Theatres. https://lwtheatres.co.uk/theatres/theatre-royal-drury-lane/about-theatre-royal-drury-lane/ “The Story So Far …” Theatre Royal Drury lane. https://thelane.co.uk/the-history Wyatt, Benjamin Dean. “Observations on the design for the Theatre royal, Drury lane, as executed in 1812: accompanied by plans, elevation, & sections, of the same.” London, printed for J. Taylor. 1813. https://play.google.com/store/books/details?id=o58NAAAAQAAJ&rdid=book-o58NAAAAQAAJ&rdot=1 Zagha, Muriel. “The Puritan Paradox.” The Guardian. Feb. 15, 2002. https://www.theguardian.com/education/2002/feb/16/artsandhumanities.highereducation See omnystudio.com/listener for privacy information.
In this episode of the Crack House Chronicles Donnie and Dale tell the story of Colleen Slemmer and her murder by Christa Pike. Christa Pike was 18-years-old when she thought her 19-year-old job corps classmate, Colleen Slemmer, was trying to steal her boyfriend, Tadaryl Shipp. Pike spent over 30-minutes beating Colleen with her hands and feet, as well as a box cutter and a meat cleaver. Colleen tried to escape. Shipp caught her so Pike could continue the beating. Pike carved a pentagram into her chest, used the box cutter to slice her throat. When she didn't die, Pike picked up a chunk of asphalt and slammed it onto her head. The next day Pike brought a piece of Colleen's skull to breakfast and told classmates what she had done. https://www.crackhousechronicles.com/ https://linktr.ee/crackhousechronicles https://www.tiktok.com/@crackhousechronicles https://www.facebook.com/crackhousechronicles Check out our MERCH! https://www.teepublic.com/user/crackhousechronicles SOURCES: https://en.wikipedia.org/wiki/Christa_Pike https://deathpenaltyinfo.org/tennessees-execution-of-christa-pike-would-make-her-the-first-woman-to-be-executed-in-the-state-in-over-200-years https://creators.spotify.com/pod/profile/unforbiddentruth/episodes/Interview-with-Christa-Pike-Part-II-ekpc39 https://creators.spotify.com/pod/profile/unforbiddentruth/episodes/Interview-with-Christa-Pike-Part-I-ekm9b5