Podcasts about sideqik

Social media platforms drastically altered the way we socialise. But in recent years their role has expanded beyond that of connecting us with our  friends. Consumers are now exploiting these platforms for other use cases - like keeping up with news on Twitter, getting product reviews on YouTube or gaining an inside view of celebrity and influencer lives on Instagram.  In fact, a study by US influencer marketing intelligence platform Sideqik revealed that 50% of millennials feel that they know the influencers they follow on social media better than their friends. At least 78% of consumers said they discovered a new brandor product from an influencer. And, according to an October 2020 survey by Rakuten Insight, about 72% of the respondents from the age group of 25 to 34 years in India admitted to following at least one influencer on social media. While there is no rigid classification, the category in which an influencer falls in is typically defined by the number of followers. Nano influencers are those with a few thousand to as much as 10,000 followers while micro influencers have up to 100,000 followers. For macro, this number goes to a million. A mega influencer would be someone with a million or more followers. They may not necessarily be celebrities.  Brands leverage influencers to not only promote their products, but also to get their messaging across to consumers in an engaging visual format. Influencers have a big impact on consumers, especially millennials. And influencer marketing has democratised digital marketing. It is not just TV ads anymore. The time spent on social media platforms is going up, and so is the clout of influencers. They command a higher engagement rate than celebrities, and enjoy people's trust too. And brands know it very well. But, off late, a flip side of influencers marketing also seems to be emerging. Allegations are surfacing that brands are using influencers to not just to mould their better image, but to pull down their competitor too. As with any industry, there are a few bad apples here too.  For such agencies, it is just another service they offer to brands for money.  SoftBank and Meta-backed e-commerce startup Meesho recently got a taste of it. It took note of this after a startup executive on Twitter pointed out earlier this month that several influencers -- in a seemingly coordinated manner -- tweeted negatively about the company while tagging its investors. These posts accompanied a link to a news article about Meesho's cost-cutting strategies. Meesho claimed that some influencers acknowledged that the tweets were paid promotions while others deleted their posts. It has now asked the marketing agency's CEO to disclose on whose behest it was working and issue an unconditional apology.   Two more startup executives revealed they were approached earlier this year to make negative comments about Meesho in lieu for money.  A journalist shared her observation that articles on Meesho often receive coordinated abuse from verified accounts on Twitter. Meesho Founder and CEO Vidit Aatrey claimed that paying influencers to peddle rumours against the startup has been happening for the last many months. The agency which engaged the influencers for this alleged smear campaign and to whose CEO Meesho has sent a notice is reportedly based in Ahmedabad. It is one among the scores of such influencer marketing agencies that have cropped up across the country as brands look to reach 400 million social media audiences.  Balasubramanian, co-founder of Bengaluru-based influencer marketing firm Greenroom, says that smaller influencers sometimes get paid through free products in return for promotional posts talking up a product or sharing their opinions after using a product.  She says nano influencers can get paid as little as Rs 500 for a post that can go up to Rs 5,000 whereas a micro influencer can make as much as Rs 15,000 per post.  Lakshmi Balasubram

His company Sideqik aims to enhance a company's marketing and brand presence by leveraging influencers and content creators and integrating them into the brand strategy. This business need is necessitated by the sub-30-year-old demographic dubbed as the Gen Z and Millennials. These younger groups are more likely to lean on highly-engaged content versus traditional broadcast media.Tree shares some key insight on how they grew their platform, how they developed a culture of performance and perfection without resorting to toxicity, and how they arrived at their SaaS platform as it evolved throughout the years.Learn more about the revolution in digital marketing that involves influencers and content creators, and how technology and software can transform your brand into a recognizable one with the ideas Tree talks about. Sideqik.comWant to gain fresh, innovative perspectives and insights from captains of the tech industry? Drop by and say hello at LeadersOfB2B.com.

Leveraging the power of influencer marketing can be a game changer for your business. How do major brands like Coca-Cola, Home Depot and Under Armour execute their influencer campaigns? Nancy Rothman from Sideqik takes us behind the scenes of how major brands grow and activate their online community through authentic influencer connections. Listeners of the this show can take advantage of a Sideqik special offer by visiting https://sideqik.com/smb

Kurt Uhlir is a growth catalyst - generating over $10 billion in value for investors and clients, with a personal mission to help grow the new generation of passionate leaders. Kurt's recognized track record as a successful serial (and parallel) entrepreneur, investor and strategic advisor allows him to help spectacular companies reach their next stage of growth. He is known for building and operating businesses from start-up to over $500M annual revenue, building teams across six continents, an IPO ($880M) and multiple acquisitions. Kurt has particular expertise in driving product experience and technology vision, increasing the customer base while lowering acquisition cost, reducing monthly churn, and increasing ARPU and lifetime value. He is the lead inventor of disruptive technologies in 4 industries, including being recognized by leading publications such as TechCrunch for three foundational patents covering Waze, check-in/location services (e.g. Foursquare, Facebook, etc.), and location-based advertising. In addition, Kurt co-founded Sideqik - one of the first influencer marketing platforms. As a Keynote Speaker, Kurt has spoken to thousands of people at both private and public events. He speaks all over the world at conferences, corporate retreats, and professional associations on topics such as "Thriving in the Age of Industry Disruption and Technology", "Increasing Your Cadence as an Entrepreneur", "Thriving in the Influence Economy", Influencer Marketing, Autonomous Vehicles and more. Conferences consistently rank him in the top 10% of all speakers. Toss in a history of dozens of outside and internal startups/skunkworks, some fun outside hobbies and a strong bent for serving to know more of why he jumps out of bed every morning. After taking 18 months on sabbatical, Kurt is actively working with a number of high-growth companies and organizations. You can read more about his journey at kurtuhlir.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Software is eating the world. While artificial intelligence is making progress, the AI software isn't going to write itself. After all, that’s what software developers do. So what's it like to be a software developer? The role has grown exponentially to cover an array of different functions from Dev Ops to Cyber Security to Web Developer. That's why we’ve assembled ten software developers to connect with job seekers(present and future)to find out what it’s really like to work as a developer in a variety of settings. We recorded this episode during the TechSquareJobFair.com Spring 2018 series as part of the March 6 Mentor Circle. Thank you to our partners at ATDC and ChooseATL for making it all possible. Featuring: Melisa Griffin, Keysight Technologies Vincent Haines, Honeywell Carl Bedingfield, AT&T Foundry Nicolas Palpacuer, AT&T Foundry Kevin Carlson, Florence Healthcare Ben Hirsch, Sideqik Sage Gerard, Evident Kevin Gibby, Keysight Technologies Eric Pate, FIXD Peter Finn, SalesLoft Damian Starosielsky, Evident Jeremy Haile, Sideqik

No matter what your interests and skills are, there is most likely a niche for you in the tech scene. Gone are the days where only engineering degrees allowed one to succeed in the tech sector. Today, for a product to be successful it takes a village of workers with a myriad of talents to launch and sell a product. Roles range from operations, sales/marketing, customer success, UX design, product management, human resources, and community management. Through a round-table conversation and speed mentoring, you’ll learn from non-tech superstars from Panasonic Automotive, Emerson, Sideqik, Keysight, and more. Featuring: Melisa Griffin, Keysight Technologies Sachiyo Zuehlke, Panasonic Automotive Daniel Roberts, Friendly Human Andy Kabistan, Sideqik Louise Wasilewski, Acivilate Kseniya Shelkovskaya, Siemens Lauren Lange, ATDC Fan Ding, Emerson Lance Weatherby, recently CallRail now Weatherby Ventures A HUGE thank you to... ATDC ChooseATL Our mentors Every job seeker And YOU, the audience!

If you've spent any time online, you've seen internet famous people talk about the products and services they love. Coming up, we'll hear how Atlanta-based Sideqik listens to big brands and influencers and builds tools to help them do business. See acast.com/privacy for privacy and opt-out information.

Episode 4, "Crowds on Fire" probed the intersection of entertainment and activism, tapping into the passion of audiences and fans. Three digital media mavens shared how Crowds on Fire are coming together to make a difference in their local communities, generate attention for social issues, and help gamers and content creators generate revenues to fuel their craft. Guests included Mike Walbert from A3C Festival & Conference, Amelia Davis from General Assembly and #ilooklikeadeveloper, and Roger Lopez from ATDC company Sideqik. What do entrepreneurs and hip hop artists have in common? How can the entertainment industry positively impact the community? And what can we do today to ensure the Atlanta tech community of tomorrow is as diverse as our population? Find answers to these questions and many, many more by listening to the podcast

051413 Uhlir

Best selling author Grant Cardone and Sideqik founder Kurt Uhlir