Design Driven

On this episode of Design Drive, J, and Cathy, Nine Labs' design director, discuss dysfunctional operational processes and how they can affect your design system implementation. Hosted on Acast. See acast.com/privacy for more information.

This time of year is full of distractions for your Customers and your Colleagues, and believe it or not, completing simple tasks on an app may be much more challenging for users than ever imagined. A Human-Centered Design approach must consider the effects of Cognitive Load on users. This measurement of how much force we put on our brains to complete a task can have a big impact on your product's UX. Check out our latest episode of Design Driven for insights on why Cognitive Load matters, how to segment information to overcome outside pressure, why 7 is the magic number…and much more. Hosted on Acast. See acast.com/privacy for more information.

How do you ensure your team, across all departments, are on the same page to deliver the right message? We're discussing this and a whole lot more on the latest edition of Design Driven. Join host J Cornelius and guests, Nicholas Petroski, co-founder of Promethean Research, and Bureau of Digital's Carl Smith for tips on how to save time and money by getting everyone on the right page, right away.If you are leading a product team, organizing stakeholders, or considering your next product design project, this podcast from these UX leaders should not be missed. See acast.com/privacy for privacy and opt-out information.

On this episode of Design Driven, design guru Greg Storey sits down with host J. Cornelius to uncover many of the issues preventing organizations like yours from achieving great design outcomes. The two discuss how the best-run organizations are overcoming those challenges to achieve great results. See acast.com/privacy for privacy and opt-out information.

The business case for UX Design is strong. Right? Better UX leads to quicker adoption, less cart abandonment, easier enrollment, and a frictionless payment process. A good User Experience is priceless. Isn't it? If you're nodding your head yes, you're probably a Product Executive or Designer. On this episode of Design Driven, host J. Cornelius brings the conversation in-house to dish with our Senior UX Designer, Cathy Fisher about the intersection of Business, Functionality, and UX Design. See acast.com/privacy for privacy and opt-out information.

In this episode of Design Driven, Equifax Chief Product Officer Mark Luber shares his must haves for creating a new app, a check list he's created over 20 years in this business. That's right, Mark was leading product before it was called product, and when many of today's top UX talent were still surfing the worldwide web via a dial up connection. Listen in as this product leader and UX titan, shares the things you must consider before creating any new product. See acast.com/privacy for privacy and opt-out information.

The benefits of a Design System have been well documented by us, and other really smart people. But did you know that implementing a design system can also help formulate a company voice & tone?On this episode of Design Driven, Beau Ulrey, Design Principal at US Bank, and host J Cornelius discuss how design systems benefit an entire company, not just the UX team. They also dive into what makes a great design team, and much more.Topics Include: Must-have skills for a high functioning Product Design Team.Content strategy as a defined discipline within UX Why designers and developers must work shoulder-to-shoulder to create an optimum User ExperienceNeed critical buy-in from your team for implementing a design system, today? Looking for the key players for a winning product team? Then this episode of Design Driven is not to be missed? See acast.com/privacy for privacy and opt-out information.

The design thinking process is well documented and established. In fact, our most recent podcast guest, Wayne Li, was at the famous Stanford d.school when they helped create and document design thinking in the first place. At a high level, design thinking is when a diverse group of people with varying expertise can work harmoniously, steeped in a culture of trust, to make cool things (products, solutions, services) happen. However, even with a solid understanding of design thinking and efficient design practices in general, many businesses still miss the mark. Why? Because they forget two related things:Validation loops are essential to great product outcomesFlexibility in your development process is required By nature, design thinking is cyclical, not linear.The goal is to find the best possible solution or product to solve a problem, right? That requires gathering your diverse thinkers and brainstorming expansively. Then, going back to the ideas raised in your brainstorming session and examining them through a critical, deductive lens. You may need to go back and forth and round and round (hence the validation loops) to land on the best possible solution.See how design thinking needs to be flexible to work effectively? Yes, there are prescribed phases. But ultimately, your team has to be willing to evaluate what’s in front of them at any given time, and even take a step backward before pushing on. And therein lies the problem. It’s hard for people to work in this non-linear way. It goes against our neurological instincts. In our latest podcast, host J Cornelius and guest Wayne Li talk more on optimizing your design processes from a human perspective. Topics Include: How those in academia (which brought us design thinking) approach design challenges What football and improv comedy have in common — and what they tell us about how we should handle projects How working as a unit — not in departmental silos — leads to innovative ideasAbout Wayne LiWayne Li is a professor of design and engineering at one of the world’s premier design schools, Georgia Tech. There, he leads joint teaching initiatives and advances interdisciplinary collaboration between mechanical engineering and industrial design. Prior to becoming a professor at Georgia Tech, Li worked for Pottery Barn in innovation and market expansion. Impressively, he also taught for Stanford University’s design program — the same school that first ideated design thinking. Overall, Wayne generates significant profits, expands market penetration, and drives innovation in all his roles. His strong brand management, product differentiation, and design strategy experiences are unmatched. Learn more about Wayne Li and connect on LinkedIn. See acast.com/privacy for privacy and opt-out information.

When was the last time you visited a physical bank branch and talked to a real live human about your account? It's probably been a while — and that’s the point. The fintech world is becoming more digitized all the time. Eventually, there won’t even be brick-and-mortar banks. That’s all well and good. But, as we innovate the future of banking, we need to consider how to fight fraud online. Unlike in-person banking, digital banking doesn’t allow for a teller to verify someone’s ID with his own two eyes. In reality, it's not as scary as it sounds. Depending on how you think about it, there are more ways to detect fraud online than in person. You can track IP addresses, phone numbers, emails — and you can verify them all instantly. One hold up to fully digital banking (and transactions in general) remains: Your social security number. Those little paper cards with that long-form number have been used for ages as our unique identifiers. But really, SSNs have been breached so many times that they’re not an ideal universal identity option anymore. So, what’s next? In our latest podcast episode, host J Cornelius and guest Heidi Hunter reveal the future of identity verification for fintech companies and users alike. You’ll Also Learn: The importance of detecting fraud while providing a friction-free user experience. A three-tiered approach to innovation for customer-facing fintech companies. Hint: It involves sales, support, and biz collaboration. What tokenized IDs mean for the UX of transactions. About Heidi Hunter Heidi Hunter is the Vice President of Product Innovations at IDology. In her nine plus years with the company, she’s steadily (and impressively) moved up the ranks.IDology is a leader in digital identity verification and authentication, and Heidi is a trusted expert on and innovator of ID and fraud prevention solutions. Additionally, Heidi has a proven track record in client consulting, strategic partner management, and data science. She has also developed SaaS and deployed several successful, intricate client applications. See acast.com/privacy for privacy and opt-out information.

2020 brought change to every industry, and fintech is no exception. Thanks in large part to the pandemic, which forced at-home banking, tech adoption skyrocketed. Features that were once thought of as nice to have, or even too difficult to use — QR codes, mobile check cashing, touchless transactions — became expected and mainstream in a matter of weeks. On the coattails of a tech-heavy year, what could possibly be next? Listen as host J Cornelius and guests Mike Dick and Martin Ringlein talk insider perspectives on all things fintech in 2021 and beyond. This hour-long roundtable is packed with bold predictions. We won’t give it all away here, but these experts’ forecasts include:The ability to bring your bank account number with you from provider to provider, nearly eradicating bank switching costs for customers. That financial technology will embed itself in other industries. Think document signing coupled with transactions. An opportunity for niche banks for pet lovers, sports fanatics, nature buffs — you name it.More adaptable UIs for powerful customer-specific experiences. Their take on the future of fintech is not to be missed. Additional Topics IncludeNext steps for challenger banks and neobanks as they look to differentiate themselves in a saturated marketThe impending UI/UX revolution for legacy banks, and what happens to challenger banks when the big-wigs level-up their lookWho’s really behind the apps we love — like PayPal and Chime — and what that says about the value of brand vs. service About Mike DickMike Dick is the Co-Founder of Gather, a collaborative finance tool for modern couples. At heart, he’s a designer and coder building out his own ideas and helping others with theirs. In addition to his work with Gather, Mike runs a product studio that has an established, repeatable method for creating successful products. He also co-founded two prior startups, nvite and Cage, both acquired by large-scale companies. About Martin Ringlein Martin is the Director of Product at Brex, a startup that’s reimagining financial systems for growing companies so they can realize their full potential. He’s known for his role in designing, building, and growing creative teams, products, and companies for some of the industries’ biggest brands. His impressive credentials also include Presidential Innovation Fellow and Twitter Design Manager. See acast.com/privacy for privacy and opt-out information.

How can companies — especially large companies — achieve that perfect triad of collaboration between the design, business, and technology teams? It’s a perennial question that remains largely unsolved. We’ll tell you what’s decidedly not helping. Those balanced, beautiful Venn diagrams keynote speakers present at industry conferences illustrating the ideal design, business, tech dynamic. Behind the scenes, design teams make fun of these cliched diagrams because they know real-world working relationships are lopsided. Business or tech reign, and design is too often seen as a mere contributing cog instead of an equal leader. Clearly, achieving cross-team balance takes more than sketching circles. To gain respect, designers need to bolster their business IQs. In fintech, that means learning about markets, trading, rates, money movement — all to show the business team that you do get their end-game and you are contributing to their strategy. Even with business-savvy designers in your corner, this kind of collaboration is always hard. And it requires a more modern design mindset. It might seem impossible for large, complex organizations to work together — and work quickly — like startups seem to do. Listen as host J Cornelius and guest Jose Coronado discuss leading efficient, cross-functional teams, even within legacy fintech companies. Topics IncludeWhy your design organization should run like a businessHow to get your teams to stop arguing and complaining, and start articulating needs stakeholders can get behindApplying today’s design thinking to yesterday’s big bank infrastructureAbout Jose Coronado Jose Coronado is the Executive Director, Head of DesignOps at JPMorgan. He helps UX teams amplify their impact, and companies maximize the business value of investing in design. As a design executive and management consultant, Jose’s work includes projects with organizations like McKinsey, Accenture, Aquent, Bain Capital, and AIG. Jose’s impressive career spans leadership roles with Fortune 500 companies ADP, Oracle, and AT&T, among others. He is also the Managing Editor of Design Impact, a digital publication where he shares leadership lessons from emerging and established design leaders around the world. Jose is a sought-after international speaker and workshop facilitator. See acast.com/privacy for privacy and opt-out information.

About This EpisodeThe tech industry is full of stereotypes. The business exec who only talks in MBA acronyms and spreadsheets. The developer who’d rather code alone in a dark room than attend a co-worker's birthday lunch. The diva designer who always insists on more whitespace and is overly-concerned with font choices.In reality, these stereotypes are dated. Worse, they’re impeding great teamwork. When designers, developers, and business people work in siloed teams, and only come together in progress report meetings, they are pitted against each other because that's how their departments are structured. Too many companies think different skills should be independent, to think on their own to create the best thinking. The reality is we need teams to be interdependent so they can collectively create better outcomes. When we seek to understand the individual people in these roles, we can map out how to use their natural skills in more effective ways. How do you understand individuals? You need a handle on the principles of neuroscience and how the human brain actually works. Then, you can structure your teams not by departmental silo — but by personality, motivations, and natural talent. This creates a culture of truth seeking, progress, and true innovation. And isn't that what we all want?Listen as host J Cornelius and guest Evan LaPointe explain how neuroscience helps you understand the people on your team and, ultimately, streamline design and development. Topics IncludeHow to align team members’ personalities with strategic business goals to get things doneWhy asking, “What am I missing?” is your most potent tool to expand your team’s collective intelligenceHow to get your entire company to embrace the power of brain science to apply its principles to customer behaviorAbout Evan LaPointeEvan LaPointe has a proven track record of founding, growing, and selling top-tier businesses. This includes: Satellite, acquired by Adobe Systems and now one of the largest analytics-based technologies available; and Search Discovery, the most prominent independently-held analytics and business intelligence consultancy in the United States. And that’s just the start. In sum, Evan’s products and services have helped thousands of brands better their products, cultures, processes, client success and value assurance programs, and so much more. Learn more about Evan and connect on LinkedIn. See acast.com/privacy for privacy and opt-out information.

About This EpisodeSpeed is a key ingredient in a successful product design process. After all, if you can’t iterate fast enough, you risk losing the market for your product. Not to mention that a poor design process drains your resources. But, when a project stalls, too many companies focus on optimizing the process itself, neglecting the people who make that process possible to begin with. Have you considered that team efficiency might be more of a cultural and emotional challenge than a technical one? Try fostering empathy across teams for each other's objectives, goals, and even life circumstances. Empathy can get your people through the long days of product design knowing everyone’s pushing towards the same end result. Listen as host J Cornelius and guest Candice Faul discuss human-first strategies to better your team and, ultimately, your products. Topics IncludeBringing together each person’s ‘hacks’ to uncover fresh product solutionsEmbracing occasional silliness to build cross-team empathyTranslating internal empathy into empathy for your customers to create user-centric productsBuilding scalable and repeatable processes to drive efficiency through teamwork About Candice Faul Candice Faul is the Program Director of Digital and UX at Glen Dimplex Americas. She works across digital and physical products and consumer packaged goods. Candice also has deep experience in the fintech industry as well as digital product design. She specializes in user experience and human centered design. In her daily life, this manifests as constant curiosity about how people feel as they complete their tasks and what influences their actions. See acast.com/privacy for privacy and opt-out information.

Because of today’s advanced technology and malleable software, there’s almost no product idea that’s too outlandish to create in some form. While it’s exciting to have seemingly endless possibilities, actually ideating and making truly new, innovative products is a huge undertaking. Add the need to ensure that these products are user-friendly and simple, yet groundbreaking and fresh, and the challenge becomes almost insurmountable. How do you define the scope of a new product? Who is going to design it? How do you get multiple teams aligned around the same idea for the project’s duration? Who’s the leader when several stakeholders are involved? How do you design with users in mind when users have never seen anything like what you’re proposing? In this episode, host J Cornelius and guest Jacob Glenn address these questions and more. They illuminate how to take an innovative idea and turn it into a marketable, desirable product.Topics IncludeHow staying true to your core promise will lead to a more intuitive product Why products demand cross-discipline teams to bring them to fruition How to work well across team lines, and resolve difficulties when they do arise How to take cues from successful products to inform unprecedented ideas About Jacob GlennJacob Glenn is the Founder and President of M Genio, a boutique software development and consulting firm offering strategy, execution, and support for industry leading companies. They specialize in mobile solutions, Internet of Things, and Salesforce automation.Throughout his more than two decades of experience, Jacob has maintained a consistent track record of success leading complex engagements focused on strategy, process, and emerging technologies. The projects he spearheads create value at the unique intersection of business and technology. See acast.com/privacy for privacy and opt-out information.

About This EpisodeIt’s easy to get caught up in the excitement of dropping big, bold, and shocking product changes without a lot of forethought. But, unless you’re Apple or Tesla, this approach to design just isn’t sustainable. Instead, focus on releasing product enhancements that are measurable, reversible, iterative, even humble. This isn’t a sexy approach, but it will yield a shipping cycle that produces consistent upgrades customers actually care about.Listen as host J Cornelius and guest Katrina Bautista uncover user research methods and team alignment tactics that enable this dependable shipping schedule.Topics Include‘MacGyvering’ research to bring customer desires to light Applying psychology principles to user research questions to reveal truths Using the “Anti-Surprise Law” to safeguard product improvement releases About Katrina Bautista Katrina Bautista is a UX Manager with Shopify, one of the world’s top e-commerce platforms. She shapes the way Shopify empowers merchants so they can fully leverage the platform through apps. Beyond her day-to-day role, Katrina is a self-described noticer of things and never-give-upper. She prides herself on her mastery of making all things simple, clear, elegant, and persuasive. See acast.com/privacy for privacy and opt-out information.

It’s human nature to want to solve problems as soon as they come into view — no matter if the problem is worth your efforts in the first place. We’re also wired to think a complex problem warrants an equally complex solution. However, we sometimes need to work to overcome this human nature during the product design process. Don’t fall prey to confirmation bias because of an impulse to prove your idea right or get something done quickly. Unbiased user research, an expert view of the problem, and simple solutions are key for developers. In this episode, host J Cornelius and guest Ryan Frederick discuss how to make better, smarter design choices by analyzing common mistakes developers make on the path to their finished product. Topics IncludeWhy unsuccessful products still make it to marketHow solving low value problems leads to low value solutionsWhy complex problems call for simplicity and elegance, not complexity About Ryan FrederickRyan Frederick is currently the Principal of AWH, a product and data consulting firm. He has been an integral part of starting and growing several software and service companies, seeing these companies through from inception to sustainability. Originally a developer, Ryan’s experience is at the unique and advantageous intersection of business acumen and technical knowledge. Ryan is the author of The Founder’s Manual: A Guidebook for Becoming a Successful Entrepreneur. He also authored the forthcoming book, Sell Naked - And Other Advice for Growing and Managing Service Firms. An active angel investor, Ryan mentors and advises entrepreneurs and start-ups, as well as corporate innovation leaders. He also launched a non-profit workforce development program, i.c.stars, to train under-employed adults on digital skills. See acast.com/privacy for privacy and opt-out information.

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In this podcast episode, Udaiyan Jatar explains what it takes for a company to be truly different, and sustain a differentiation strategy over time. See acast.com/privacy for privacy and opt-out information.

How do you go about creating a single design system to support multiple brands and products at the same time? What’s the impact of design systems for startups vs large companies? We’ll find out in today’s conversation with SurveyMonkey’s Mike Dick.A design-engineer solving large-scale design system problems. Mike leads the design systems team at SurveyMonkey, where they’re building next-generation design tools that merge the gap between design and engineering. Previously, he led design systems at Quora and Twitch. He co-founded two startups, nvite (acquired by Eventbrite) and Cage (acquired). See acast.com/privacy for privacy and opt-out information.

With all the buzz around the word innovation these days it’s easy to overlook the fact innovation is just good ole R&D. Today we talk about how real innovation starts with real customers and a little bit of good ole intuition.Martin Ringlein is the Global Head of R&D at Eventbrite, one of the largest ticketing platforms in the world. Martin joined Eventbrite pre-IPO through the acquisition of his previous start-up, nvite, in late 2016 where he served as CEO and Chairman of the Board. Prior, Martin was a Presidential Innovation Fellow at The White House working directly within the Executive Office of the President for the Obama administration. Martin’s first company, nclud, a research and design consultancy, was acquired by Twitter pre-IPO where he went on to become their first Design Manager, helping build and lead the R&D team. Martin is also a Venture Partner at NextGen Venture Partners where he invests in early and late stage startups, such as Hyperloop One and Chime. See acast.com/privacy for privacy and opt-out information.

Most of you know Samsung because of their phones and TVs, but they do a lot more. In fact, they’re helping dozens of startups through Samsung NEXT. Today we talk with Dane Howard, Global Head of Design and Product for Samsung NEXT about how they do it.Dane Howard is a design leader & entrepreneur. As a creative generator, he designs momentum for world class products, services and brands.He has had the pleasure to build, grow & lead teams for both start-ups and big companies. He co-founded a start-up which was acquired by eBay. He loves to mine the experience potential in companies.He has worked on an international scale with CEO's and Product leadership. He has played principle design and leadership roles for Microsoft, BMW, Major League Baseball, Scient, Quokka Sports, NBCOlympics, Alias/Wavefront, eBay and Trov. He has built and launched global experiences in several countries, and has garnered several prestigious awards in design & marketing.He believes that stories build in strength with re-telling. It is the product & brand stories that become the reason we all move forward together.He has been an author, speaker, photographer, designer, and father. He is the author of 'The Future of Memories' and advisor to 'standbeautiful.me', an anti-bullying movement promoting the acceptance of self and others.Dane recently joined the Samsung NEXT product team as their new Global Head of Design & Product Experience.He often speaks on design & culture transformation. See acast.com/privacy for privacy and opt-out information.

It’s no secret that big companies are struggling to keep up with the pace of innovation. Many are turning to design as a magic bullet. Not so fast. Today I talk to Greg Storey about how creating healthy design culture is the true key to innovation.Greg Storey is an internationally recognized designer, writer, and speaker who joined InVision in 2019. He has more than 22 years of experience in digital design, leading teams through full-scale projects in a wide array of industries, including retail, education, law, and gaming. As an entrepreneur, Greg has founded three successful businesses, one of which was ranked in the Inc. 5000, a list of America’s fastest-growing private companies. Greg’s work has been recognized by the The Webbys, W3 Awards, and featured in Communication Arts and the Wall Street Journal. See acast.com/privacy for privacy and opt-out information.

Lots of people think product design is just about buttons, images, features, and workflow, but there’s a whole lot more. Next up I talk to Dan Mall about how building a culture of design helps companies build better products.Dan Mall is a creative director and advisor from Philly. He’s the founder and executive director of SuperFriendly, a design collaborative that gives clients direction. Dan is an enthralled husband & dad, author of Pricing Design, and co-founder of SuperBooked, a service that helps you find work with a little help from your friends. He writes about design and other issues on Twitter and on his industry-recognized site, danmall.me. See acast.com/privacy for privacy and opt-out information.

As a designer and front-end developer, Shay Howe has a passion for solving problems while building creative and intuitive products. He specializes in product design and development, operations, and organizational leadership, areas in which he regularly writes and speaks about.Currently, he is the VP of Design at ActiveCampaign, helping small businesses meaningfully connect and engage with their customers.Elsewhere, he is a co-founder of Lead Honestly and Chicago Camps and author of "Learn to Code HTML and CSS." See acast.com/privacy for privacy and opt-out information.

A technology product design leader for 20 years, Phillip is at a fourth start-up growing its offering to customers. Pulse Labs assesses and helps improve the experience of using AI-powered digital assistants such as Amazon Alexa and Google Assistant. Previously, he and his team guided the experience direction for how people build and use Amazon Alexa Skills. A veteran of small and large companies, he is passionate about how teams work, how to understand and influence complex systems, and the little details of product design that make big differences.Phillip loves living, creating, and working in Seattle. He is an active member of local and international design communities. He also fancies himself a songwriter and photographer, and a skilled maker of bad puns See acast.com/privacy for privacy and opt-out information.

Welcome to the Season 2 Finale and special holiday edition of Design Driven. Recording this show was a lot of fun, and you’ll hear why as you get into it.This episode is great not just because it was recorded in person, but because of who the guests are and the special chemisty we all share.It was recorded at a villa in the North Georgia mountains during Web Whisky Weekend. A getaway for people who love the web. This kind of conversation was happening the entire weekend, so we decided to capture some of it for you. If you like what you hear, you should consider joining us at the next event.Details at webwhiskyweekend.comMy guests, Jonathan Snook, Jina Anne, and Greg Storey all have been designing things for the web, and leading the community towards better design for nearly two decades.Jonathan Snook is well known for his work with CSS. He’s written several books, spoken at literally hundreds of conferences, and helped thousands and thousands of people through his blog posts and generous contributions to many projects. He’s worked at Yahoo, Shopify, Xero, and done private consulting for a lot of other companies you’ve heard of. And being from Canada he’s one of the nicest people you’ll ever meet.Jina Anne has been a prolific designer, blogger, and community leader for well over 15 years. She led the Sass project, runs a Design Systems conference called Clarity, and manages the Design System community on Slack. She’s worked at Apple, Salesforce, Github, Amazon, and several other leading tech companies. She’s a world traveller, whisky aficionado, and lover of sushi and robots.Greg Storey created Airbag Industries, one of the very first websites I ever saw and thought, “wow, websites don’t have to look like crap”. He created a style that you just didn’t see back then, which inspired a lot of people to make their websites look great, too. If that isn’t enough, his writing has always been insightful, entertaining, and a bit provocative in the best possible way. He’s run small agencies like Airbag and Happy Cog, and worked for giants like IBM and USAA. He has a keen understanding of the business side of design, is always generous with his knowledge, and makes one of the best manhattans you’ll ever taste. See acast.com/privacy for privacy and opt-out information.

Designing software is one thing. Understanding the needs,  of people buying a physical product is entirely different. Or is it? Today I’m talking to Andy Vi-tally about designing experiences at 3M, and his new role at Polaris where they make motorcycles and ATVs.Andy Vitale is the Director of User Experience at Polaris Industries, a global powersports leader, where he is responsible for leading user experience design across Polaris’ innovative product lines. Andy is focused on translating human insights into actionable experiences that fuel the passion of riders, workers and outdoor enthusiasts.Andy holds a Master’s Degree in User Experience Design and has almost 20 years of experience, having held multiple roles as a designer, entrepreneur, education department chair, and design leader. With a proven ability to lead change and process improvements, Andy has developed strategies and design solutions for diverse organizations ranging from startups to Fortune ranked companies. He is a relentless user experience evangelist, with a passion for cognitive thinking and humanizing technology, driven by a user-centered passion that takes a team, and its products, from good to great.Aside from his primary role at Polaris, Andy is an adjunct professor for Kent State University’s User Experience Design graduate degree program. He often writes about design and speaks at conferences and events. See acast.com/privacy for privacy and opt-out information.

Making software on a global scale is really hard. You have to know what each person is trying to do and how to tailor the experience to their specific needs. In today’s chat with Arin Bowmick we’ll look at how IBM uses design thinking to do just that.Arin is Vice President, Design at IBM based in San Francisco, California. He heads the user experience and design practice for IBM Cloud. With vast experience in enterprise UX and a Masters degree in HCI, Arin has served in multiple leadership roles in the technology industry, and is the author of several design patents and publications. He currently heads the design team at IBM Hybrid Cloud. See acast.com/privacy for privacy and opt-out information.

Matthew Marshall is Co-founder and Head of Product at New Story – a nonprofit startup that transforms slums into sustainable communities around the world. Matthew is a Y-Combinator graduate, World Economic Forum Global Shaper, University of Georgia alum, and Forbes 30 Under 30 Social Entrepreneur. See acast.com/privacy for privacy and opt-out information.

If you've spent any time online, you've seen internet famous people talk about the products and services they love. Coming up, we'll hear how Atlanta-based Sideqik listens to big brands and influencers and builds tools to help them do business. See acast.com/privacy for privacy and opt-out information.

You might not think so, but it turns out there’s a lot in common between how those apps on your phone and video games like League of Legends work. Today we’re talking to Jeff Kao at RIOT games about how they make things look good, and more importantly, fun to play. See acast.com/privacy for privacy and opt-out information.

We make all kinds of decisions based on the weather, and now Watson, is looking at how the weather influences all kinds of behavior. Today we talk about that and how IBM is using restless reinvention to constantly improve those predictions. See acast.com/privacy for privacy and opt-out information.

Today I talk with Nikhil Deshpande from GeorgiaGov about focusing on what citizens are trying to accomplish, and creating solutions that put their needs first. See acast.com/privacy for privacy and opt-out information.

You probably only think about security software when it's too late, and you already have a virus. Big companies can't take that risk, and many of them turn to McAfee for protection. Today we talk to Laura Thelen, Senior UX Designer in their Enterprise UX crew about how they create software that satisfies serious security experts and normal folks, too. See acast.com/privacy for privacy and opt-out information.

Etsy is widely known as the go to place to find handmade goods. Today I talk to Product Designer Marco Suarez about how they listen to their community of sellers to get insight on what to build, and how they’re using design systems to build it faster than ever before. See acast.com/privacy for privacy and opt-out information.

You might think WhatsApp is a pretty simple app. But keeping 1.2 billion users happy isn’t easy. Today we’ll talk with their product designer about how they decide on new features, and how their design process is different from the Facebook mothership. See acast.com/privacy for privacy and opt-out information.

Ever wonder about the secret to great design? That one way of doing things that works better than others and always creates great products? Well, Aarron and Eli from InVision have been talking to lots of companies about that, and today they'll let the cat out of the bag. See acast.com/privacy for privacy and opt-out information.

Today we talk with Sony's Lead Experience Designer, Andrea Picchi about how they're creating the next generation of devices with a unique and flexible approach to the design process. See acast.com/privacy for privacy and opt-out information.

You might not think of Home Depot as a leader in human centered design, but 1.5 Billion transactions a year has taught them a few things. Today we'll talk with Kelly Robinson about how they're using UX and content strategy to keep customers happy and coming back for more. See acast.com/privacy for privacy and opt-out information.

You might not think about the US FDA often, but their work touches nearly every part of your life. Today I’m talking to Michael Jovel about how they’re using design thinking to make their digital products easier to use for everyone. See acast.com/privacy for privacy and opt-out information.

Salesforce is one of the biggest companies in the world, and they have all kinds of difficult design and engineering problems to solve. How do they do it? We'll find out next. See acast.com/privacy for privacy and opt-out information.

Today we’ll talk about how CallRail uses human-centered design and customer feedback to take a simple idea and turn it into one of Atlanta’s most rapidly growing and profitable startups. See acast.com/privacy for privacy and opt-out information.

The design of everyday things like water meters and insurance forms isn't sexy, but it can impact millions of people and even help prevent disasters. Today we talk to Jared Spool about the massive impact applying great design to unsexy things can have on all kinds of businesses. See acast.com/privacy for privacy and opt-out information.

Today, I talk to staff engineer Colin Miller about how The Onion is using design systems to help their teams communicate and speed up the publication process. See acast.com/privacy for privacy and opt-out information.

Today we talk with VMware's own Mandy Cornwell about how they're using customer reviews and innovative prototypes to keep the company growing strong. See acast.com/privacy for privacy and opt-out information.

Keeping kids safe on social media is a big important issue, what with sexting, cyber bullying and all. Bark is an app that monitors your kids' accounts and reports what's happening. By listening to parents they discovered there's a lot more to the puzzle. See acast.com/privacy for privacy and opt-out information.

You know how LinkedIn has been getting better looking and easier to use? Today we talk to Nate Whitson, LinkedIn’s Principal Designer about how they’ve used design systems to make that possible and saved the company millions of dollars along the way. See acast.com/privacy for privacy and opt-out information.

SalesLoft is one of the fastest growing startups around. Today we'll hear about how they stay focused on helping marketers do their job, and how that fuels their growth. See acast.com/privacy for privacy and opt-out information.

What happens when your business model aligns company incentives with customer incentives? The online code school Thinkful did just that and are reaping the rewards. See acast.com/privacy for privacy and opt-out information.

You might think NASDAQ is that little ticker that scrolls stock prices across your screen or around Times Square. Turns out they do a whole lot more. Today we'll hear how they use human-centered design and rapid prototyping to make business apps. See acast.com/privacy for privacy and opt-out information.

Big companies like Ikea and Salesforce trust Postmark to deliver millions of emails every day, and today their product manager will tell us how they use smart project plans, rapid prototyping, and user testing to keep things running like clockwork. See acast.com/privacy for privacy and opt-out information.