Podcasts about callrail

Partner with Jay: https://www.jayschwedelson.com/contactㅤCheck out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤMASSIVE thank you to our Sponsor, CallRail!CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what's driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what's working and where to double down.Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.If you're tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.Start a Free Trial Here: https://www.callrail.com/dothisㅤUpdating an old stat on a page you forgot about sounds like housekeeping, not strategy, but new data says it is one of the biggest levers for getting cited when someone asks AI a question. Jay Schwedelson breaks down what actually earns those citations, why Reddit and X just made opposite bets on lead gen forms, and the three video openers pulling the most watch time on Instagram right now. There is also a Love Island take nobody asked for.ㅤBest Moments:(00:38) New AirOps data showing over 70% of pages ChatGPT cites were updated within the last 12 months(01:52) Why adding the current year or month to your offer titles lifts your odds of showing up in AI results(03:00) The single ad format that beats everything else across LinkedIn, Meta, and X(03:46) Reddit is killing on-site lead forms while X quietly brings theirs back(05:03) Adam Mosseri says watch time is the whole game for organic reach on Instagram(05:50) The three video hooks people are actually staying for, and the intro you should drop immediately

Marketing attribution is getting messier as AI changes how buyers discover, research, and evaluate brands. Emily Popson, SVP of Marketing at CallRail, explains how marketing leaders can connect their strategy to revenue even when traditional first-touch and last-touch attribution no longer tell the whole story. Lori Jones and Emily explore a hybrid approach to marketing attribution that combines software-based data with self-reported attribution, conversational intelligence, AI, and customer signals. The goal is not to find one perfect attribution tool. It is to build a clearer picture of the buying journey and show how the overall marketing strategy influences customers and revenue.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==01:30 Emily Popson's path from law school plans to marketing03:32 Why attribution is changing, not dying06:54 Moving beyond first-touch and last-touch attribution08:11 Combining self-reported and software-based attribution10:37 Using AI to uncover hidden customer signals12:43 Why customer belief matters in the marketing funnel13:07 How CallRail used AI and direct mail to build belief16:16 Using Clay and Pendo in a modern marketing tech stack18:16 The marketing metrics that still matter most20:42 Why marketers need a voice in lead handling22:14 Using conversational AI across marketing and sales24:56 How marketers should approach measurement in 202725:28 The case for "hybrid plus plus plus attribution"27:27 Creating an AI-multiplied marketing team29:21 Building credibility and reducing buyer uncertainty==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

The 2026 Lunch Hour Legal Marketing Summit has come to an end, but boy, oh boy, did we capture some great questions in our live episode recording at the Acme Feed & Seed! To rub the FOMO in a little deeper for all those who skipped this year's event, we have a special taste of the energy and thought-provoking inquiries we discussed on stage in Nashville to a packed and sweaty group of lawyers and in-house marketers. Gyi and Conrad tackle the news events of the week before going straight to some heated (literally) Q&A with our guests. If you missed the event, the outpouring of photos and accolades on social media are fantastic, but they still don't quite capture the energy that we felt in that room with our special community. It was a magical week filled with mythical creatures and t-shirt cannon assaults. You just had to be there.   We want to give a special thank you to everyone who joined us in Nashville last week! We are truly grateful that you spent your time with us, and we hope you walked away feeling confident that you made the right choice in traveling to spend the week at the Gyi and Conrad show. Thank you to our incredible sponsors, without whom the event would not have been quite as successful: Juvo Leads, Lawmatics, CallRail, ALPS Lawyers' Insurance, and our newest addition the LHLM Sponsors, Eve! Have unanswered questions? Drop us a line! Connect with us on social, and direct email inquiries to Jessica@lunchhourlegalmarketing.com.   Chapters 00:00 – Intro: Sweating in Nashville 01:12 – News: AI Watermarks & Google Slop Detection 02:50 – News: Google AI Overviews Pulling from Listicle Sites 05:14 – Summit Recap: Highlights & Giving New Voices the Stage 06:12 – Summit Recap: The Endorsed Sponsor Model & Kicking Out Vendors 07:20 – Summit Recap: Ignite Talks & the Casey Byrus Award 08:36 – Summit Recap: Sasquatch, a Mermaid, and the T-Shirt Cannon Incident 09:09 – Audience Q&A: DIY Ways to Measure Brand Awareness 16:28 – Audience Q&A: Dipping a Toe into Brand Advertising (Meta, Reddit) 24:52 – Audience Q&A: Getting Authentic Google Reviews & Avoiding Silent Review Issues 31:58 – Audience Q&A: Getting Involved in Reddit Discussions Without Getting Banned 37:58 – Audience Q&A: Where First Dollars Go for Direct Response 39:40 – Audience Q&A: Agentic AI & SEO — Promise and Risk 48:01 – Audience Q&A: LinkedIn's Role in Legal Marketing 53:03 – Audience Q&A: Marketing Spend & Satellite Office Rent in the P&L 54:40 – Audience Q&A: Breaking into the Bilingual/Hispanic Market 59:19 – Outro & Sign-Off

Partner with Jay: https://www.jayschwedelson.com/contactㅤCheck out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤMASSIVE thank you to our Sponsor, CallRail!CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what's driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what's working and where to double down.Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.If you're tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.Start a Free Trial Here: https://www.callrail.com/dothisㅤSomething quietly shipped on August 2nd that changes how you should be using AI for anything you plan to publish. Jay Schwedelson breaks down what Anthropic and OpenAI actually built into their outputs, which of the panicked rumors are nonsense, and the one line you can add to a prompt that keeps your draft clean. There's also a fairly strong opinion about every brand that rushed to redo its logo in the new Instagram font.ㅤBest Moments:(00:46) Why this is not just an ego thing, and how platforms quietly throttle content they flag as AI(01:41) What Anthropic rolled out on August 2nd, and why an EU law now applies to everyone everywhereㅤ(02:37) The rumor about hidden invisible characters is wrong, and here is what the watermark actually is(04:36) The exact phrasing to use when you want grammar help without getting marked(05:43) The two separate signals riding inside every ChatGPT image, and which one survives editing(07:40) OpenAI built a tool that tells you whether your own image still trips the detector

What do the courtroom and Survivor have in common? More than you might think. The Lawyer Stories Podcast Episode 279 features Sydney Segal, public defender, former Division I athlete, and competitor on CBS Survivor 41 and MTV's The Challenge. Sydney's Lawyer Story is anything but conventional. From competing as a Division I runner at Columbia University to law school, reality television, and ultimately becoming a public defender, Sydney has built a life around competition, advocacy, and standing up for what she believes in. At the center of her legal career is a strong belief in due process, the presumption of innocence, and the fundamental goodness of people. We discuss why she chose public defense and what it means to advocate for people during some of the most difficult moments of their lives. We also talk about an innovative initiative Sydney helped create while working in Los Angeles after recognizing that some criminal defendants were missing court simply because they lacked reliable transportation. Sydney worked to establish a program with Uber providing ride vouchers to help defendants get to court—a creative solution designed to prevent a transportation problem from becoming another reason for someone to end up back in jail. Sydney also shares how growing up with a lawyer for a father influenced her path, and how the competitiveness and resilience she developed as an athlete—and later tested on Survivor and The Challenge—show up in her work as a lawyer today. Survivor. The Challenge. The courtroom. One incredible Lawyer Story.

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤMASSIVE thank you to our Sponsor, CallRail!CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what's driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what's working and where to double down.Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.If you're tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.Start a Free Trial Here: https://www.callrail.com/dothisㅤThe head of a social platform quietly telling you which video format to use is one thing. Doing it by filming himself on a walk is another, and Jay Schwedelson has the engagement numbers that explain why it lands. There's also a chatbot running with zero AI inside it, a European rulebook that just went live, and the first real look at who ChatGPT is actually serving ads to.ㅤBest Moments:(00:16) LinkedIn leadership is now openly modeling the content format the platform rewards.(01:20) The engagement lift walk and talks pull on personal pages versus company pages.(01:45) Someone got fed up with chatbots and built one with no AI behind it at all.(03:17) The EU AI Act is in effect now, and the labeling rule people are panicking about is not what they think.(04:30) New university research on which ChatGPT users are getting hit with the most ads.(05:45) Why a luxury beekeeping retreat for creators was the worst possible move for OpenAI.

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤThere's a version of ABM floating around that's really just cold email wearing a nicer outfit, and Steve Armenti has made it his personal mission to call that out. He spent years running demand gen at Google before founding twelfth, and he walks Jay Schwedelson through why every channel feels harder right now, why AI is quietly making it worse, and what still breaks through when your buyer is drowning in slop. The last stretch gets unexpectedly personal, too.ㅤFollow Steve Armenti on LinkedIn, where he shares his ABM and demand gen content. He also invites listeners to look at signal-based one-to-one experiences, deeply researching prospects and then curating real experiences for them, as a way to bring more human back into marketing.ㅤBest Moments:(03:32) Why "ABM for startups" is a contradiction, and how the market got flooded with services that are just cold email in disguise(06:37) Reply and open rates dropping fifty plus percent year over year, and the real reason everyone's numbers are sliding(08:00) Jay on the strange math of companies obsessing over angry unsubscribes while ignoring the people who just raised their hand(09:05) The channel isn't the problem, the intention behind it is, and what "value creation" actually looks like in practice(10:51) Steve's Account Progression model, plus using CallRail to catch the after-hours missed call that tells you something's happening(14:15) "First draft marketing" and why dumping a transcript into AI with no context is a horrible idea(16:33) Losing yourself in your career as your identity, and the reordering that happens when you hit a milestone birthday

Your practice management software holds plenty of data, but is it giving you the insights you actually need to grow? In this episode, Dr. Len Tau sits down with Vin Cardillo, founder of Pronto Dental, to discuss why tracking the right metrics matters more than simply collecting data. From profitability and benchmarking to missed phone calls and perio performance, Vin shares how dentists can make smarter decisions, improve accountability, and build more profitable practices by understanding the numbers behind their business. Vin shares how aggregating data from multiple systems including practice management, accounting, HR, reputation management, and phone systems creates a clearer picture of practice performance. He explains how benchmarking helps identify opportunities for improvement and why focusing on a handful of high-impact metrics can dramatically increase profitability. The conversation also explores common areas where practices lose revenue, including missed phone calls, low periodontal treatment rates, accounts receivable, and underutilized production capacity. Vin discusses the importance of accountability, consistent SOPs, reviewing monthly financials, and using data to build confidence as a business owner. Whether you're a solo practitioner or growing multiple locations, this episode offers practical insights to help you run a healthier, more profitable dental practice. What You'll Learn Why your practice management software alone isn't enough. The value of combining data from multiple systems into one dashboard. The benchmarks every dental practice should monitor. How missed phone calls and poor scheduling impact revenue. Why periodontal treatment rates are one of the biggest missed opportunities. The financial metrics every dentist should understand. How data creates accountability throughout your team. Why confidence in your numbers leads to better business decisions. — Key Takeaways 01:00 Introduction and guest welcome 04:00 What Pronto Dental is and how it works 07:22 Why every practice needs a performance dashboard 12:30 The limitations of relying only on your practice management system  14:40 Understanding your P&L and key financial metrics 16:53 Benchmarks every dental practice should monitor 21:01 The most overlooked metrics in dentistry 23:20 What private practices can learn from DSOs 24:04 Low-hanging opportunities to increase profitability 26:05 Avoiding data overload and taking action 28:01 The biggest benefit of using performance data 29:18 Building accountability through measurable metrics 31:51 Lightning Round 36:35  How to connect with Vin Cardillo and closing remarks — Connect With Vin Email: vin@prontodental.com Learn how Pronto Dental helps practices aggregate data, benchmark performance, improve accountability, and uncover growth opportunities across every area of the business. Vin also offers 20% off the onboarding fee for listeners of the Raving Patients Podcast when you mention the show.   — Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com. This podcast is sponsored by Dental Intelligence. Learn more here. This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more here. Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

As an attorney, you do great work, you get results for your clients, but do you ever feel invisible? Getting your name out there and letting people know what you do is still important, no matter how good you are, and it doesn't have to be expensive or take up all your time. Guest Karen Korr is a veteran legal communications professional and an expert in legal media relations, public relations, marketing, and branding who helps lawyers get their name out there, build relationships, and make a lasting impression.   Of course, it starts with being consistent and being human. But it's been said most of us don't remember something until we see it 15 times. So, making your firm visible is important, whether that's in a news release, or social media, or sponsorships, or advertising. The secret is, it's not that time consuming or costly. It just takes some knowhow. Hear Korr's tips for letting your light shine, tips you can start using today to make your firm top of mind. Visibility lets clients know about the great work you do and the problems you solve. Questions or ideas about solo and small practices? Drop us a line at NewSolo@legaltalknetwork.com.  Topics: It's not enough to do good work. If nobody knows, how does that build your business? Guest Karen Korr is a legal communications pro who gets legal professionals the attention and recognition they deserve. Awards, rankings, social media, advertising, and networking do matter. Many lawyers avoid that part of building a business because they think it's too time consuming or expensive. The secret? It's not. How do you write an effective news release? What do reporters and influencers want to know in the first paragraph. What does using a generic (hint, “Gmail”) email address say about your firm?   Resources: Super Lawyers Best Lawyers LinkedIn Bluesky X Eventbrite Reddit Businesswire PR Newswire ABA Techshow 2026 Subscribe to New Solo: https://play.megaphone.fm/snklydceswminrbke6phsq Special thanks to our sponsors CallRail, ALPS Insurance, Wyzer Staffing, and LEX Reception.

Building a brand is exciting. Protecting it is essential. The Lawyer Stories Podcast Episode 278 features Danielle Garno, fashion, beauty, and luxury goods attorney, General Counsel at FIT:MATCH.ai, Partner at Daniel Ebeling Maccia & Cohen, entrepreneur, and Adjunct Professor of Fashion Law at the University of Miami School of Law. After building a successful career in Big Law, Danielle has become a trusted advisor to startups, emerging companies, and global luxury brands, helping them navigate intellectual property, licensing, advertising, social media marketing, regulatory compliance, and the legal challenges that come with building enduring brands. In this conversation, we discuss Danielle's journey from Big Law to leadership, why she chose to focus on fashion and luxury brands, the intersection of law, entrepreneurship, and innovation, and how lawyers can help businesses protect and grow their most valuable assets from day one. A fascinating conversation about branding, business strategy, entrepreneurship, and the evolving role of lawyers in today's innovation economy. This episode is presented by CallRail. Integrated into your case management system, CallRail helps law firms capture every call, respond faster, spot high-value leads instantly, and drive growth. Join over 3,000 law firms using CallRail to follow up faster, land bigger cases, and grow smarter. Start your free trial: https://www.callrail.com/legal-services?utm_medium=influencer&utm_source=lawyer-stories Join us at REVCON 2026. If you've heard of RevCon before, this is the next revolution. Hosted by Dan Morgan, Operational Anatomy of a Record-Breaking Year is a one-day, CLE-accredited event featuring 14 experts in marketing, management, technology, litigation, and AI.

Gyi's talking up Lawmatics' new toy, Conrad's still not letting AI anywhere near his intake desk, and somewhere in Iowa, Tim Semlroth is regretting ever asking a follow-up question. This month's Office Hours highlights reel pulls the best of three weeks together: Lawmatics unveils Merlin, a listener's 17-lawyer FAQ video project turns into a masterclass on feeding the machine, and the guys tackle the question every firm actually wants answered: how do you get more damn reviews? Multi-channel? Fine. Volume game? Also fine.  Three episodes, one highlight reel, zero patience for mediocre chatbots. We are one week away from the Lunch Hour Legal Marketing Summit (and word on the street is it's the most talked about legal event of the year.) What are you waiting for?! Get those tickets: lunchhourlegalmarketing.com/registration. Want to be more connected with Gyi and Conrad? Join us on Slack! A big round of applause to our outstanding sponsors: Lawmatics, CallRail, Juvo Leads, and ALPS Lawyers Malpractice Insurance!   Chapters 00:00  Cold Open: "The One-Yard Line" 00:54  Intro, FIFA Pool Win & Pasta Pandering 03:11  Lawmatics Unveils Merlin: New AI Features 07:52  Should AI Handle Frontline Intake? 12:11  "The Trade-Off Should Never Be Cost Effectiveness" 16:50  Speed AI: Catching the Cases You Dropped 20:22  Tim Semlroth's Question: Deploying 17 Lawyer FAQ Videos on YouTube 24:37  What Google's AI Actually Wants: Provider Bios & Pricing 28:10  Shorts, Thumbnails & Platform-Specific Editing 30:36  How Do I Get More Online Reviews? 35:21  The Volume Game: Getting Creative With Review Requests 38:37  Diversify Beyond Google: Yelp, Avvo & the Death of Hub-and-Spoke 

"The best time to plan your exit isn't when you're ready to retire - it's years before." The Lawyer Stories Podcast Episode 277 features Tom Lenfestey, Attorney, CPA, Founder & CEO of The Law Practice Exchange, the national leader in law firm brokerage, valuation, succession planning, and legal M&A. After years of practicing law and working as a CPA, Tom recognized a problem few attorneys were talking about: countless lawyers spend decades building successful firms without a plan for what happens next. Through The Law Practice Exchange, he's helped hundreds of law firm owners understand the value of their practices, prepare for succession, and transition their firms on their own terms. In this conversation, we discuss why lawyers wait too long to plan their exits, how to build a law firm with transferable value, the growing impact of private equity and alternative ownership structures, and the key strategies every firm owner should consider years before retirement. We also discuss Tom's new book, The Exit Blueprint, a practical guide to protecting your firm's value and legacy. A must-listen conversation for law firm owners thinking about growth, succession, and the future of their practice. This episode is presented by CallRail. Integrated into your case management system, CallRail helps law firms capture every call, respond faster, spot high-value leads instantly, and drive growth. Join over 3,000 law firms using CallRail to follow up faster, land bigger cases, and grow smarter. Start your free trial: https://www.callrail.com/legal-services?utm_medium=influencer&utm_source=lawyer-stories Join us at REVCON 2026. If you've heard of RevCon before, this is the next revolution. Hosted by Dan Morgan, Operational Anatomy of a Record-Breaking Year is a one-day, CLE-accredited event featuring 14 experts in marketing, management, technology, litigation, and AI.

As an attorney, you do great work, you get results for your clients, but do you ever feel invisible? Getting your name out there and letting people know what you do is still important, no matter how good you are, and it doesn't have to be expensive or take up all your time. Guest Karen Korr is a veteran legal communications professional and an expert in legal media relations, public relations, marketing, and branding who helps lawyers get their name out there, build relationships, and make a lasting impression.   Of course, it starts with being consistent and being human. But it's been said most of us don't remember something until we see it 15 times. So, making your firm visible is important, whether that's in a news release, or social media, or sponsorships, or advertising. The secret is, it's not that time consuming or costly. It just takes some knowhow. Hear Korr's tips for letting your light shine, tips you can start using today to make your firm top of mind. Visibility lets clients know about the great work you do and the problems you solve. Questions or ideas about solo and small practices? Drop us a line at NewSolo@legaltalknetwork.com.  Topics: It's not enough to do good work. If nobody knows, how does that build your business? Guest Karen Korr is a legal communications pro who gets legal professionals the attention and recognition they deserve. Awards, rankings, social media, advertising, and networking do matter. Many lawyers avoid that part of building a business because they think it's too time consuming or expensive. The secret? It's not. How do you write an effective news release? What do reporters and influencers want to know in the first paragraph. What does using a generic (hint, “Gmail”) email address say about your firm?   Resources: Super Lawyers Best Lawyers LinkedIn Bluesky X Eventbrite Reddit Businesswire PR Newswire ABA Techshow 2026 Special thanks to our sponsors CallRail, ALPS Insurance, Wyzer Staffing, and LEX Reception.

This week, outside the box comes in two flavors: a lawyer in a Bigfoot costume, and a firm that killed its entire legacy media budget and never looked back  —--------- Angel Reyes runs a Texas PI firm spending $50 million a year on marketing. All of it digital, none of it billboards, none of it legacy media. He killed that spend back in 2018 and never looked back. His take: brand loyalty in personal injury is mostly a myth. Clients aren't shopping for a name they trust, they're picking whoever calls them back first.  Elliot Johnson runs that $50 million budget day to day, and his job is making sure the data underneath it can actually be trusted, with clean integrations, reliable reporting, and no leaks. He and Angel walk through cost per kept case versus cost per acquired case, why last-click attribution is a comfortable lie, and what happens when you try to model a customer journey that's more emotion than math. Plus, two weeks out from the Summit: a thank-you to LHLM Summit video partner Bluphyre Media, whose "Bigfoot Lawyer" campaign is proof that thinking outside the box doesn't have to mean spending outside your means. Sometimes it just means putting a lawyer in a Sasquatch costume.  -Want to hear more from our guests on this week's episode? Then come join us in Nashville, August 11-13th, where Elliot and the Bigfoot Lawyer crew will be taking the stage and networking with our audience. Get your ticket before it's too late: lunchhourlegalmarketing.com/registration -Thank you to our incredible sponsors: Juvo Leads, Lawmatic, CallRail, and ALPS   Chapters 00:00 Webbed Toes and Chili Cook-Off Wins 01:04 What We're Covering This Week 01:54 Sasquatch Is Coming to Nashville: A Bluphyre Media Thank You 05:10 Meet Bluphyre Media: The Bigfoot Lawyer Campaign 09:55 ALPS Minute: One Job, Denise 11:31 What "Cost Per Case" Actually Means (Angel Reyes) 13:42 Data Hygiene Isn't Optional (Elliot Johnson) 14:56 Why Angel Killed Offline Media in 2018 22:50 The Multi-Touch Attribution Problem 24:59 Setting Growth Goals With Actual Data 33:02 White Label Lead Gens and the One-Third Problem 39:54 Private Equity, MSOs, and What's Coming for PI Firms 44:02 Final Thoughts and the Summit Send-Off  

Your practice management software isn't the problem. More often than not, it's the workflows behind it. In this episode, Dr. Len Tau sits down with Jill Nesbitt, founder of Optimize Dental Consulting, to discuss how dental practices can maximize their technology, improve patient experience, and eliminate operational bottlenecks without constantly chasing the next software solution. Whether you're a solo practice or managing multiple locations, Jill shares why software adoption, team training, and standardized workflows have a greater impact than the software itself. They also explore common mistakes practices make during software transitions, why patient billing often creates the biggest frustrations, and how optimizing existing systems can improve efficiency, profitability, and patient satisfaction.     What You'll Learn Why workflow matters more than the software itself The biggest patient experience issues caused by poor system adoption Signs your practice has outgrown its current software How to successfully transition to cloud-based dental software The importance of team buy-in and change management Ways to maximize the technology you're already paying for How better workflows improve collections, operations, and patient satisfaction Why standard operating procedures (SOPs) are essential for software success Common mistakes practices make during implementation How multi-location practices can standardize operations without sacrificing efficiency — Key Takeaways 01:42 Stop Blaming the Software: Fixing the Workflows That Shape Patient Experience 03:16 Meet Jill Nesbitt and Optimize Dental Consulting 06:15 Why Most Practices Only Use a Fraction of Their Software 08:29 Choosing the Right Cloud-Based Practice Management System 12:30 How Software Directly Impacts Patient Experience 16:37 When It's Time to Switch Software 22:50 Unlocking Hidden Features and Workflow Automation 25:26 Training Your Team for Long-Term Success 28:34 Managing Change and Getting Team Buy-In 31:18 The First Step to Optimizing Your Current Software  34:58 Lightning Round with Jill Nesbitt 39:02 Final Thoughts and How to Connect with Jill   — Connect With Jill Website:https://www.optimizedent.com/  LinkedIn:  https://www.linkedin.com/in/jillnesbitt   — Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com. This podcast is sponsored by Dental Intelligence. Learn more here. This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more here. Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤMASSIVE thank you to our Sponsor, CallRail!CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what's driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what's working and where to double down.Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.If you're tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.Start a Free Trial Here: https://www.callrail.com/dothisㅤTurns out the AI tools everyone swears by might be quietly working against you - one big study found they added hours to campaign workflows instead of trimming them. Jay Schwedelson digs into that gut-check alongside fresh LinkedIn data on what the algorithm is actually rewarding right now, plus a warning about why those handy free AI tiers you've built your process around probably won't stay free. It wraps with the usual detour into whatever he's been watching and reading lately.ㅤBest Moments:(00:42) LinkedIn's own playbook for the algorithm, post two to three times a week and stay between 200 and 300 words(01:40) The Metricool study putting carousels at 11 times more interactions than single images on company pages(02:11) Why ending a post with a question quietly earns 77 percent more comments(03:35) The AI plot twist, Meta's creative tools adding over three hours to the campaign cycle instead of saving any(04:21) Adam Mosseri's warning that the free AI tiers everyone leans on are on their way out(06:30) A full-throated case against IMAX screen-shaming and for the freedom to watch anything on your phone

"Success isn't about where you start—it's about having the courage to bet on yourself." The Lawyer Stories Podcast Episode 276 features Seth Bader, Founder of Bader Law, a leading personal injury and workers' compensation law firm serving clients throughout Georgia. Before launching his own firm with just $5,000, a computer, and relentless determination, Seth represented insurance companies. Today, he uses that insider knowledge to advocate for injured individuals, helping them navigate some of the most difficult moments of their lives. In this conversation, we discuss what it takes to build a law firm from the ground up, serving underserved communities, creating a strong firm culture, overcoming leadership challenges, and why success isn't measured solely by growth—but by the impact you have on your clients and team. A candid conversation about entrepreneurship, resilience, leadership, and building a purpose-driven law practice. This episode is presented by CallRail. Integrated into your case management system, CallRail helps law firms capture every call, respond faster, spot high-value leads instantly, and drive growth. Join over 3,000 law firms using CallRail to follow up faster, land bigger cases, and grow smarter. Start your free trial: https://www.callrail.com/legal-services?utm_medium=influencer&utm_source=lawyer-stories Join us at REVCON 2026. Hosted by Dan Morgan, REVCON: Operational Anatomy of a Record-Breaking Year is a one-day, CLE-accredited event featuring 14 experts in marketing, management, technology, AI, and litigation.

Burnout has become one of the biggest challenges facing dentists today, but it doesn't have to define your career. In this episode of the Raving Patients Podcast, Dr. Len Tau sits down with returning guest Dr. Eric Block to discuss the realities of burnout, the hidden stressors dentists face, and the practical systems that can transform a chaotic practice into one that supports both professional success and personal well-being. Dr. Block shares his own journey from questioning his career to rediscovering his passion for dentistry. Together, they explore leadership, standard operating procedures, going out of network, patient relationships, technology, and why creating efficient systems isn't just good for business—it's essential for your mental health. Whether you're a new dentist or an experienced practice owner, this episode is full of practical advice for building a healthier, more profitable practice. What You'll Learn Why burnout happens to so many dentists and how to recognize the warning signs. The importance of seeking help before stress becomes overwhelming. How leadership directly impacts practice culture and team performance. Why documented systems and SOPs reduce stress for both dentists and staff. The benefits and challenges of transitioning out of PPO insurance plans. How adding new technology and services can reignite your passion for dentistry. Why sleep apnea treatment is one of the biggest opportunities in modern dental practices. Practical strategies for creating a practice that supports your life instead of consuming it.   Key Takeaways 00:54 From Burnout to Better Dentistry: Systems, Technology, and Sanity 03:53 Dr. Eric Block's journey into dentistry 05:40 Experiencing burnout and finding help  10:11 Why dentists struggle after dental school 14:45 Recognizing the warning signs of burnout 16:45 Getting help through therapy, coaching, and mentorship 18:53 The reality of PPOs and going out of network 23:42 Why every practice needs documented SOPs 25:46 Becoming a stronger leader 27:45 Building a practice that supports your life 29:58 What makes a healthy, high-performing practice 32:00 Why sleep apnea treatment excites Dr. Block 34:15 Lightning Round 37:50 How to connect with Dr. Eric Block — Connect with Dr Eric Website: https://useflomo.com https://thestressfreedentist.com Email: eric@useflomo.com   — Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com. This podcast is sponsored by Dental Intelligence. Learn more here. This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more here. Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!  

Most home service companies do not have a lead problem. They have a missed-call problem. In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Chris Nelson, Senior Manager of Vertical Marketing at CallRail, to talk about why home service leads disappear, how missed calls turn into lost revenue, and what contractors can do to better understand what is happening inside their call flow. This conversation is not just about answering the phone faster. It is about understanding where your leads come from, how they move through your business, and where good opportunities get lost before they ever turn into booked jobs. Chris breaks down how call tracking, call routing, CRM integrations, AI voice assistants, and conversation intelligence can help contractors see the real story behind their marketing spend and customer calls. They also discuss: Why missed calls are one of the most expensive leaks in a home service business How call routing helps contractors get the right calls to the right people Why attribution is harder now that homeowners use Google, social media, AI search, referrals, and other touchpoints before calling How AI voice assistants can support CSR teams with overflow, after-hours calls, and basic call handling Why call data and conversation intelligence help owners coach their teams and make smarter marketing decisions If you are spending money on marketing but still missing calls, losing track of leads, or struggling to understand which channels are actually creating revenue, this episode will help you see why better call visibility matters. Timestamps 00:00 Pre-show conversations with Chris 04:11 Introducing Voice Assist for Contractors 06:40 Integrating AI in Job Interviews 12:48 Introducing ChatGPT integration with Call Rail 15:18 Understanding Data and Attribution 18:18 Troubleshooting marketing and spending issues 23:07 Boosting Average Repair Tickets 26:08 Managing customer service team 27:07 Managing Incoming Calls and Coverage 31:32 Training and fine-tuning voice assistants 35:12 Using AI for data analysis 37:54 Tracking summer special calls 41:08 Home renovation challenges 43:40 Offering product assistance Follow the Host and Guest Tersh Blissett: https://www.linkedin.com/in/tershblissett/ Joshua Crouch: https://www.linkedin.com/in/josh-crouch/ Chris Nelson: https://www.linkedin.com/in/christopher-nelson-205588140/ CallRail: https://www.callrail.com/ Connect with Us • LinkedIn - https://www.linkedin.com/company/service-business-mastery • TikTok - https://www.tiktok.com/@servicebusinessmasterypodcast • Facebook Group - https://www.facebook.com/groups/servicebusinessmasterypodcast • Instagram - https://www.instagram.com/servicebusinessmasterypodcast This episode is kindly powered by: UpFrog: upfrog.com  MarketStorm is an AI-powered advertising platform. Results vary by market, budget, and campaign configuration: https://marketstorm.ai/ Get Your 14-Day Free Trial with CallRail!: https://www.callrail.com/sbmpod CompanyCam: https://companycam.com/ Breezy: Capture 25-30% more clients with Breezy AI Agents. Use code "SBM" to book a demo and get $500 on us: https://getbreezyapp.com/schedule-demo PhoneTAP: Your calls hold the key to growing your business. PhoneTAP gives you instant AI analysis, real customer lifetime value, and tools to coach your team. Learn more: phonetap.ai/demo   

Chris Earley runs a mid-sized personal injury law firm with an out-sized impact in Boston, one of the biggest, most competitive legal markets around, without trying to out-spend the giants. His approach: go narrow instead of broad. He calls it the centipede method, and it's exactly what it sounds like: hyperlocal radio, community sponsorships, a name he's leaned into hard, and a brand built on being different rather than being the biggest. Conrad and Chris get into the tension between brand-building (the long game) and direct response (the "I need clients this month" game), why knowing your numbers matters more than knowing every marketing channel, and why Chris still runs PPC even with a strong brand. Plus: his favorite tools, and what it actually means to compete with yourself instead of everyone else. Catch Chris live at the Lunch Hour Legal Marketing Summit, August 11-13 in Nashville.   -Connect with Chris on LinkedIn: https://www.linkedin.com/in/bostonpersonalinjurylawyer/ -Tickets! The LHLM Summit is just around the corner. Don't regret missing the best show in legal for 2026: lunchhourlegalmarketing.com/registration -Thank you to the hippest sponsors on the proverbial block: CallRail, Lawmatics, Juvo Leads, and ALPS Lawyers Malpractice and Law Firm Insurance! Chapters 00:00 – Introduction 00:54 – Intro: Meet Chris Earley, Competing Mid-Size in a Big Boston Market 02:15 – Being Different: Leaning Into the Earley Name and Authentic Branding 03:13 – Competing With Earley, Not Everyone Else 04:57 – The Centipede Method: Going Narrow and Deep Instead of Wide 06:36 – Hyperlocal Radio and the Local Content Flywheel 09:46 – Playing the Long Game: Brand Spend vs. Short-Term Cash Needs 11:20 – Know Your Numbers: The 80/20 Metrics That Matter 12:27 – Turning Off-Practice-Area Leads Into a Win 16:24 – The Weekly Email: Giving Value to "Competitors" 18:52 – Omni-Channel Marketing: Running PPC and Brand Together 20:22 – Favorite Tools: Speed AI, Lead Docket, and CallRail  

In this episode of the Un-Billable Hour's Seat at the Table: Hiring is hard. It's harder if you don't know what you want, can't describe the position, and don't make an effort to attract the right candidates (and reduce the number of candidates you don't want) Develop an intentional, consistent plan for reviewing a candidate's credentials. That includes knowing the questions you want to ask – and don't want to ask – candidates and uncover a candidate's willingness to grow, learn, and adapt. Once you know what you want, be upfront about what you offer. Sharing the compensation package is becoming a must. Younger workers may pass if you're being too coy. Share what makes you special: Educational and travel opportunities? Paid bar dues? Bonuses? Time off? Culture? Transparency counts. If you've done well with your marketing and you've delighted clients who are happy to refer new clients, maybe it's time to hire some additional team members. Host Christopher T. Anderson brings in regular guest Rob Leitner along with HR and management pros Laytoamb Wiggins, Lori Brown-Simmons, and Jeff Levin for a seat at the table to discuss how to  approach the hiring process, and the pitfalls to avoid. Successful hiring starts before you post a help wanted sign. Start by understanding what you want. What does the perfect hire do? What outcomes do you need? If you don't know what you want, you won't get it. The best job postings attract candidates you want and weed out mediocre candidates. Don't waste your time or theirs. Once you've developed an intentional job description, make time during the interview to understand not only what the candidate already knows, but also the candidate's capacity to learn, grow, and adapt. Developed a “score sheet” that helps you accurately compare candidates consistently. Create an interview plan before you welcome the first candidate – and stick with it. What about signing bonuses, compensation (yes, be upfront), intangible benefits like flexible schedules and bonuses? These things matter, put them first in your posting. Hiring is tough, and failure comes with costs both financial and cultural. Hear how Christopher and the panel find ways to get the job of hiring for the job done right.  REFERENCES MENTIONED: “10 Best Human Resources Information Systems (HRIS) of 2025,” Wellness360 Clio ClioCon 2026, Oct. 26-27, 2026  Legal Talk Network Unbillable Hour Special thanks to our sponsors Wyzer Staffing and CallRail.

In this episode of the Raving Patients Podcast, Dr. Len Tau sits down with Barrett Cox, Director of Performance Marketing at Net32, to discuss what dental marketing actually looks like in 2026. From online reputation and Google reviews to AI, paid advertising, and patient retention, Barrett shares practical strategies that help practices grow without wasting their marketing budget. Rather than chasing every new marketing trend, Barrett explains why the strongest practices focus on building trust first. A great patient experience, consistent educational content, and a solid online presence create the foundation that makes every marketing dollar work harder. He also shares how practices can better evaluate marketing agencies, avoid misleading performance metrics, and measure success using simple business numbers instead of complicated dashboards. Whether you're investing heavily in marketing or just getting started, this conversation offers practical advice to help you attract more patients, retain the ones you already have, and build sustainable growth for your practice.       What You'll Learn Why reputation and trust are still the biggest drivers of new patient growth How to maximize a small dental marketing budget Common Google Ads mistakes that waste money The importance of patient retention before patient acquisition Simple ways to measure marketing ROI without complex dashboards How AI is changing dental marketing and SEO Why consistency matters more than posting constantly How to evaluate whether your marketing agency is actually delivering results The front desk's role in converting marketing leads into patients Marketing strategies every dental practice should prioritize in 2026 — Key Takeaways 00:55 Welcome to the Podcast & Introducing Barrett Cox 03:05 What Net32 Does for Dental Practices 05:02 What's Working in Dental Marketing in 2026 07:20 Google Ads, Brand Searches & Avoiding Wasted Spend 11:17 Marketing on a Small Budget 14:35 How to Measure Marketing Success 18:50 Building the Right Foundation Before Marketing 20:31 AI, SEO & The Future of Dental Marketing 22:23 Why Marketing Sometimes Fails 26:42 Easy Marketing Wins Every Practice Can Implement 28:20 Avoiding Marketing That Looks Good But Doesn't Perform 30:13 The Front Desk's Impact on Marketing ROI 30:52 Should Practices Use AI Receptionists? 32:38 The Biggest Marketing Mistakes Dentists Make 34:25 Final Marketing Advice & How to Connect with Barrett   — Connect with Barrett Website: https://www.net32.com/ Email: bcox@net32.com   — Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com.   This podcast is sponsored by Dental Intelligence. Learn more here.   This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more here.   Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!  

"The best estate plan is the one your family never has to fight over." The Lawyer Stories Podcast Episode 275 features Felicia Williams, Founder of Williams Law Firm in Palmdale, California. After serving as a Deputy District Attorney with the Los Angeles County District Attorney's Office, Felicia launched her own practice focused on estate planning, probate, contracts, real estate, and criminal defense. Her mission is simple: help families protect what they've built and avoid the legal challenges that too often arise when proper planning is overlooked. In this conversation, we discuss why estate planning isn't just about wealth, the realities of probate, estate disputes families never see coming, selecting the right trustee, and why protecting your legacy starts long before it's ever needed. Felicia also shares her journey from prosecutor to law firm owner and why educating clients has become one of the most rewarding parts of her practice. A thoughtful conversation about planning ahead, protecting your loved ones, and building a lasting legacy. This episode is presented by CallRail. Integrated into your case management system, CallRail helps law firms capture every call, respond faster, spot high-value leads instantly, and drive growth. Join over 3,000 law firms using CallRail to follow up faster, land bigger cases, and grow smarter. Start your free trial: https://www.callrail.com/legal-services?utm_medium=influencer&utm_source=lawyer-stories

Most contractors want more leads, more booked calls, and more revenue. But if your sales process is inconsistent, more leads will only expose the problem faster. In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Josh Martin, Director of Revenue Strategy at 3Four Labs, to talk about how service businesses can grow by building a stronger sales framework, improving technician coaching, and using AI-powered tools the right way. Josh explains why AI and automation are only useful when your company already knows what "good" looks like. If your technicians, comfort advisors, or salespeople do not have a clear framework, the software cannot magically make them better. It needs to understand the questions you want asked, the information you want collected, and the way your company expects customers to be served. The conversation also breaks down why recording field conversations should not be seen as "Big Brother," but as a coaching tool. Just like athletes watch game film, technicians and salespeople can use call and visit recordings to improve their communication, tone, positioning, and close rate. They also discuss: Why every growing company needs a repeatable sales framework How AI ride-along tools help coach technicians and salespeople Why technicians act differently when a manager is physically in the truck How recording customer conversations can help your team improve Why "sales" feels uncomfortable for many technicians The importance of teaching technical experts how to communicate value Why companies need clean data before they rely on AI How AI can create noise when it is used without a clear outcome Why automation must be monitored instead of set and forgotten How to avoid overwhelming your team when adopting new technology Why sales tools must be customized to your company's process How asking for the sale is often the missing step in the home If you are trying to grow your service business, improve close rates, coach your team better, or make AI useful instead of confusing, this episode gives you a practical look at how sales process and technique create scalable growth. Timestamps 00:00 Clarifying platform's role and use case 05:22 Getting started in the industry 09:22 AI ride along software discussion 10:53 Optimizing service call efficiency 16:07 Watching sales recordings for improvement 18:37 Identifying AI-generated resumes 21:01 Efficiency with Technology Tools 24:08 Understanding mismatched business language 29:17 Demo: Claude's PowerPoint integration 31:10 Human oversight in automation 35:23 Challenges of Team Growth 39:35 Understanding customer communication skills 42:31 Introducing Execconnect tool 43:31 Explaining the 34 Labs name Follow the Host and Guest Tersh Blissett: https://www.linkedin.com/in/tershblissett/ Joshua Crouch: https://www.linkedin.com/in/josh-crouch/ Josh Martin: https://www.linkedin.com/in/joshuadarrenmartin/  3Four Labs: htps://www.linkedin.com/company/3fourlabs/    Connect with Us • LinkedIn - https://www.linkedin.com/company/service-business-mastery • TikTok - https://www.tiktok.com/@servicebusinessmasterypodcast • Facebook Group - https://www.facebook.com/groups/servicebusinessmasterypodcast • Instagram - https://www.instagram.com/servicebusinessmasterypodcast This episode is kindly powered by: UpFrog: upfrog.com  MarketStorm is an AI-powered advertising platform. Results vary by market, budget, and campaign configuration: https://marketstorm.ai/ Get Your 14-Day Free Trial with CallRail!: https://www.callrail.com/sbmpod CompanyCam: https://companycam.com/ Breezy: Capture 25-30% more clients with Breezy AI Agents. Use code "SBM" to book a demo and get $500 on us: https://getbreezyapp.com/schedule-demo PhoneTAP: Your calls hold the key to growing your business. PhoneTAP gives you instant AI analysis, real customer lifetime value, and tools to coach your team. Learn more: phonetap.ai/demo   

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤMASSIVE thank you to our Sponsor, CallRail!CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what's driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what's working and where to double down.Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.If you're tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.Start a Free Trial Here: https://www.callrail.com/dothisㅤFrance and Italy are about to require explicit permission before you can even tell whether someone opened your email, and plenty of people are already writing the open rate's obituary. Jay Schwedelson thinks that funeral is premature, and he breaks down why a deeply flawed metric can still be a genuinely useful one, plus what all of this actually means (and doesn't mean) for marketers in the US. There's also a Reddit ad update worth stealing and a weirdly great story about where "jump the shark" came from.ㅤBest Moments:(00:38) A real question worth asking - could tracking whether someone opened your email actually become illegal?(02:59) Why the open rate is a directional signal, not a real number, and why that distinction matters.(04:09) The opt-in loophole that quietly keeps open tracking alive even after consent rules kick in.(05:20) Why none of this is landing in the US anytime soon, and the CAN-SPAM gap behind it.(06:38) Reddit just added split testing to its ad units, and almost nobody is paying attention.(09:42) The oddly satisfying true story behind the phrase "jump the shark."

AI is changing dentistry faster than ever, but when it comes to marketing, not everything should be automated. In this episode of the Raving Patients Podcast, Dr. Len Tau sits down with Michael Myers, CEO of DelMain, to discuss how dental practices can use AI to attract more patients without losing the authenticity that builds trust. From AI-powered search engines and Google's evolving algorithms to reviews, SEO, paid ads, and website strategy, Michael shares practical insights every dentist should understand before making their next marketing decision. If you've been wondering how AI will impact patient acquisition and what your practice should prioritize today, this conversation offers a clear roadmap for staying ahead. What You'll Learn How AI is changing the way patients search for dentists Why authentic content beats AI-generated content every time The biggest AI marketing myths dentists should ignore How reviews influence both Google and AI search recommendations Why custom websites outperform generic templates The future of Google Ads, Meta Ads, and AI-powered search Practical ways to use AI without sacrificing the patient experience What makes a dental practice become the obvious choice online Key Takeaways 02:00 How AI Is Reshaping Dental Practice Growth 03:38 What DelMain Does for Dental Practices 04:45 How AI Is Changing Dental Marketing 07:05 Where AI Fits Into the Patient Experience 12:20 The Biggest AI Marketing Myths 16:48 Google Ads vs. Meta Ads 18:35 AI Search vs. Google Search 23:08 Why Reviews Matter More Than Ever 27:26 How Practices Can Stand Out Online 29:55 Human-Led, AI-Supported Marketing 32:33 Lightning Round with Michael Myers 36:59 Final Thoughts and Special Offer — Connect with Michael

It's all about the relationships. This special episode of The Lawyer Stories Podcast with Benny Gold, in partnership with CallRail, takes us live from Las Vegas at the incredible Grow or Die Conference, where we sat down with fourteen lawyers, founders, marketers, and innovators who are shaping the future of the legal profession. Lawyer Stories has never simply been about content. It's about the people we meet, the stories we share, and the relationships that continue to grow through this amazing legal community. In this special episode, I'm joined by: ⚖️ Jacqueline Brettel – A long-time friend of Lawyer Stories and someone who has been part of our journey for years. ⚖️ Jared Clark – One of the very first lawyers featured on Lawyer Stories back in November 2017. ⚖️ Natalie Elisha Gold – Connected with Lawyer Stories in September 2020 and shared her story with our community. ⚖️ Melissa Graham – Vice President of Industry at Supio and a leader helping transform the future of plaintiff law. ⚖️ Niki Hall – Chief Marketing Officer at Supio and one of the sharpest minds in legal technology and marketing. ⚖️ Jason Hennessey – Episode 87 guest and founder of Hennessey Digital, continuing to inspire lawyers to think bigger about growth and visibility. ⚖️ Ryan Lang – Morgan & Morgan trial attorney in Boston and a leading voice for the plaintiff's bar in the Northeast. ⚖️ Amanda Laub – Episode 125 guest and founding member of Lawyer Stories Connect, whose support of this community has meant so much. ⚖️ Dan Morgan – Episode 246 guest, discussing why his father, John Morgan, is bringing the Grow or Die movement to the legal profession right now. ⚖️ Ilana Reeser – A new friend and one of the nation's premier Chief Growth Officers, helping firms rethink what's possible. ⚖️ Michael Saile – Episode 269 guest and one of the industry's most respected voices in legal marketing and business development. ⚖️ Gary Sarner – Our radio inspiration and the driving force behind ROI360+. ⚖️ Reza Torkzadeh – Episode 99 guest and one of the most innovative and forward-thinking plaintiff attorneys in the country. ⚖️ Francesca Witzburg – Founder and Managing Partner of ESCA Legal, doing the work behind the product in intellectual property and commercial law. To each of you - thank you for your time, your friendship, and your willingness to share your perspectives with the Lawyer Stories community. Because after eight years, one thing remains true: It's all about the relationships.

Most contractors think they need more leads. But what if the real problem is that you're already missing the jobs you paid to generate? In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Shaun Ritchey from Breezy to talk about Moneyball for home services and how contractors can use AI, better data, and smarter systems to uncover the jobs hiding inside their existing business. Just like Moneyball changed baseball by finding overlooked value in the data, this conversation shows how contractors can find overlooked revenue in missed calls, slow follow-up, poor booking processes, weak web conversion, and underused customer lists. Shaun explains why the biggest opportunity is not always spending more money on marketing. Sometimes the fastest path to growth is fixing the leaks already inside your sales funnel. They also discuss: How Moneyball applies to home service businesses Why contractors often lose the most money during their busiest seasons How missed calls create major revenue leaks Why speed-to-lead can make or break a booked job How AI agents help contractors answer more calls and book more jobs Why AI should support CSRs, not replace them How web visitors and younger homeowners are changing the booking process Why low-value tune-ups can block high-value replacement opportunities How call tracking, transfer rules, and better data improve lead handling Why AI needs training, monitoring, and human oversight How contractors can use AI to analyze pricing, inventory, and operations Why bad data creates bad AI output If you're spending more money on leads but still missing calls, losing web visitors, or struggling to understand where revenue is leaking, this episode will help you think differently about growth. Timestamps 00:00 Explaining the Moneyball strategy 05:29 Challenges of manual call analysis 08:10 Helping contractors book more jobs 11:00 A CRM for the trades industry 14:23 Integrating AI with CRM Tools 17:18 Discussing AI's role in customer service 20:14 Discussing AI's strengths and limitations 21:57 Issues with AI voice providers 27:40 Using CRM for cost analysis 31:42 Using call tracking for marketing 33:09 Overbooked with low-margin appointments 36:10 Using AI for Business Transparency 41:52 Evaluating Client Booking Efficiency 43:52 Recognizing trends in social media marketing 48:40 Updating and trusting sales data 51:31 Getting help with my project 54:00 Pricing strategy for offers   Follow the Host and Guest Tersh Blissett: https://www.linkedin.com/in/tershblissett/ Joshua Crouch: https://www.linkedin.com/in/josh-crouch/ Shaun Ritchey: https://www.linkedin.com/in/shaun-ritchey/  Breezy: https://getbreezyapp.com Connect with Us • LinkedIn - https://www.linkedin.com/company/service-business-mastery • TikTok - https://www.tiktok.com/@servicebusinessmasterypodcast • Facebook Group - https://www.facebook.com/groups/servicebusinessmasterypodcast • Instagram - https://www.instagram.com/servicebusinessmasterypodcast This episode is kindly powered by: UpFrog: upfrog.com MarketStorm is an AI-powered advertising platform. Results vary by market, budget, and campaign configuration: https://marketstorm.ai/ Get Your 14-Day Free Trial with CallRail!: https://www.callrail.com/sbmpod CompanyCam: https://companycam.com/ Breezy: Capture 25-30% more clients with Breezy AI Agents. Use code "SBM" to book a demo and get $500 on us: https://getbreezyapp.com/schedule-demo PhoneTAP: Your calls hold the key to growing your business. PhoneTAP gives you instant AI analysis, real customer lifetime value, and tools to coach your team. Learn more: phonetap.ai/demo  

The Lunch Hour Legal Marketing Summit is coming. To Nashville. In August. This week on Lunch Hour Legal Marketing, Conrad and Gyi sit down with two of the speakers headed to the LHLM Summit (August 11-13, Acme Feed & Seed, Nashville) for a preview of what's on the agenda. First, Mary Ellen Murrah of Vista Consulting makes the case for why the face of your law firm matters, and why a sea of middle-aged white guys on your website is leaving money on the table. Then, intake expert Kerri Coby White gets tactical on AI, key metrics, comp structure, and why the robots should stay off your phones. Two great conversations. Two very good reasons to get to Nashville. Get your tickets to the Lunch Hour Legal Marketing Summit at https://lunchhourlegalmarketing.com/registration/. Thank you to our sponsors: Juvo Leads, Lawmatics, CallRail, and ALPS Legal Malpractice Insurance and Law Firm Insurance!  

What if one of the biggest growth opportunities in your practice isn't finding new patients but reconnecting with the ones you already have? In this episode of the Raving Patients Podcast, Dr. Len Tau sits down with Ben Fish, Founder and CEO of EngageDent AI, to discuss how artificial intelligence is helping dental practices recover lost revenue, reduce no-shows, improve case acceptance, and strengthen patient relationships. Ben shares how AI-powered patient communication tools are transforming both inbound and outbound engagement, helping practices reconnect with inactive patients, recover unscheduled treatment, and ensure no opportunity slips through the cracks. He also explains why AI should be viewed as a tool that empowers teams rather than replaces them and offers practical advice for dentists evaluating AI solutions for their practices. If you're looking to improve patient retention, increase production, and future-proof your practice, this episode is packed with actionable insights.   What You'll Learn Where practices are losing hundreds of thousands of dollars in unscheduled treatment How AI can reactivate inactive patients and recover missed opportunities Why patient trust is the key to reducing no-shows and increasing case acceptance The difference between AI replacing staff and AI empowering staff How AI receptionists can improve patient communication and capture missed calls Common reasons patients delay treatment and how AI helps overcome objections What dentists should look for when evaluating AI vendors How AI may transform dental practices over the next five years — Key Takeaways 01:44 $300,000 Is Hiding in Your Inactive Patient List 03:12 Meet Ben Fish and EngageDent AI 06:18 Where Practices Lose Revenue From Inactive Patients 10:42 Can AI Replace Front Desk Team Members? 15:09 Using AI to Improve Treatment Follow-Up 17:47 Real Practice Success Stories and Revenue Growth 21:50 Why Every Practice Needs Someone Answering the Phone 24:06 Winning Over AI Skeptics 26:31 How AI Reduces No-Shows 28:36 The Future of AI in Dentistry 32:30 Questions Every Dentist Should Ask AI Vendors 35:30 How Practices Can Prepare for an AI-Powered Future 37:14 Special Offer for Raving Patients Listeners 38:35 Final Thoughts and Takeaways — Connect with Ben Email: ben@engagedent.com Website: EngageDent AI Special Offer for Raving Patients listeners: Mention the podcast and receive a waived implementation fee plus a pilot program opportunity.   — Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com. This podcast is sponsored by Dental Intelligence. Learn more here. This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more here. Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

"Domestic abuse doesn't always look the way people think it does." The Lawyer Stories Podcast Episode 273 with Benny Gold features Amanda Lee, Founder & CEO of The Lee Consultants (TLC), former prosecutor, civil litigator, Special Assistant U.S. Attorney, and certified trauma-informed coach. For years, Amanda built a successful legal career while privately enduring an abusive marriage. Today, she has transformed that experience into a mission to help high-achieving professionals recognize abuse, reclaim their confidence, and safely move forward. Through The Lee Consultants, Amanda provides confidential coaching, workplace education, and trauma-informed support for professionals whose success often masks the challenges they're facing behind closed doors. In this conversation, we discuss Amanda's journey from prosecutor to entrepreneur, the misconceptions surrounding domestic abuse, why so many accomplished professionals suffer in silence, and how lawyers, leaders, and employers can better recognize and support those in need. This is a powerful conversation about resilience, healing, leadership, and using your own story to help others find theirs. This episode presented by CallRail. Integrated into your case management system, CallRail helps law firms capture every call, respond faster, spot high-value leads instantly, and drive growth. Join over 3,000 law firms using CallRail to follow up faster, land bigger cases, and grow smarter. Start your free trial: https://www.callrail.com/legal-services?utm_medium=influencer&utm_source=lawyer-stories

Most service business owners are chasing the next lead source. Google Ads. Facebook Ads. AI. SEO. Automation. But sometimes the fastest way to grow is still the most old-school strategy in the book: getting out into your community, shaking hands, building trust, and making sure people remember your brand. In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Chuck Worley, owner of Worley's Home Services, to talk about branding, networking, reputation, and the real-world grind behind building a service business people know, trust, and refer. Chuck shares his journey from struggling in school to building a career in HVAC sales, starting and losing a business, rebuilding from bankruptcy, paying back debts he was no longer legally required to pay, and eventually growing Worley's Home Services into a $17 million company. He also breaks down why branding is not just about a logo, why standing out matters, and how his orange and green jackets became a memorable part of his local brand. They also discuss: How Chuck went from HVAC technician to top-performing comfort advisor Why sales changed his life and gave him a path forward The painful lessons from bankruptcy and rebuilding from zero Why reputation matters more than almost anything in business How Chuck used networking to grow his company without relying only on digital marketing Why your brand needs to be memorable, even if people think it looks ridiculous How local chambers, BNI groups, and business events can generate real relationships Why referrals still matter in a world obsessed with AI and ads How Chuck used small acquisitions and owner financing to grow Why being the "power connector" in your market can create long-term growth How service business owners can start networking even if they feel uncomfortable If you are a service business owner who wants to build a brand people remember, generate more referrals, and grow through real relationships, this episode is a practical, no-BS playbook. Timestamps 00:00 Old-school networking advice 03:36 Challenges with AI voice calls 08:48 Struggling through high school 11:48 Quitting shipyard job for family 13:32 Quitting jobs due to drug use 18:42 Friend's Offer During Divorce 22:18 Early business struggles and trust 25:11 Growing HVAC Business from Dorm Room 27:03 CallRail for tracking marketing calls 30:37 Networking as an Introvert 32:51 Growing the sales team 36:55 Personal branding and first impressions 41:10 Joining a Chamber of Commerce 45:13 Networking and local referrals 48:41 Networking with industry professionals 52:26 Overcoming networking anxiety 52:58 Networking event experience 56:57 Importance of referrals and relationships 59:38 Wrapping up and subscribing encouragement Follow the Host and Guest Tersh Blissett: https://www.linkedin.com/in/tershblissett/ Joshua Crouch: https://www.linkedin.com/in/josh-crouch/ Chuck Worley: https://www.linkedin.com/in/chuckworley757/  Connect with Us • LinkedIn - https://www.linkedin.com/company/service-business-mastery • TikTok - https://www.tiktok.com/@servicebusinessmasterypodcast • Facebook Group - https://www.facebook.com/groups/servicebusinessmasterypodcast • Instagram - https://www.instagram.com/servicebusinessmasterypodcast This episode is kindly powered by: UpFrog: upfrog.com MarketStorm is an AI-powered advertising platform. Results vary by market, budget, and campaign configuration: https://marketstorm.ai/ Get Your 14-Day Free Trial with CallRail!: https://www.callrail.com/sbmpod CompanyCam: https://companycam.com/ Breezy: Capture 25-30% more clients with Breezy AI Agents. Use code "SBM" to book a demo and get $500 on us: https://getbreezyapp.com/schedule-demo PhoneTAP: Your calls hold the key to growing your business. PhoneTAP gives you instant AI analysis, real customer lifetime value, and tools to coach your team. Learn more: phonetap.ai/demo   

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤMASSIVE thank you to our Sponsor, CallRail!CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what's driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what's working and where to double down.Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.If you're tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.Start a Free Trial Here: https://www.callrail.com/dothisㅤPaying for an AI tool and quietly wondering whether you're getting what they promised? That nagging feeling just turned into a class action lawsuit, and Jay Schwedelson thinks it's the first of many in a world where nobody can actually measure what "usage" even means. He also makes a surprisingly convincing case for why dropping the work-email requirement on your forms is a win and not a leak, with detours through LinkedIn GIFs, a Netflix rom-com, and a bestseller list nobody saw coming.ㅤBest Moments:(00:35) LinkedIn is rolling out GIFs in comments, and why that matters more than it sounds(02:45) The Claude Max buyer who expected 20X more usage and found he was getting closer to 6X(02:56) Why "am I actually getting the AI usage I'm paying for" is about to become a recurring legal fight(04:00) Year over year, 27% fewer companies are forcing a work email on their forms(04:54) The case for letting job seekers use a personal email, and why your brand wins when they get hired(08:16) "Stupider People Have Done It" lands at #87 on the USA Today list, with $130,000 raised for cancer research

"Most companies don't have an AI problem — they have a data problem." The Lawyer Stories Podcast Episode 272 features Adam Cohen and George Bosnjak, Co-Founders of Morph Services. George is a seasoned entrepreneur who has helped build and scale multiple startups throughout his career, while Adam brings extensive operational and leadership experience with a passion for building strong teams and delivering exceptional customer experiences. Together, they founded Morph Services to solve a pragmatic problem that organizations across industries face every day: what happens when critical information is trapped inside documents, forms, credentialing files, background checks, and other unstructured data? Morph helps organizations transform paperwork into trusted, validated data that integrates seamlessly into existing workflows and systems. Rather than chasing flashy technology, their focus is on building practical solutions that solve real business problems, eliminate manual processes, improve efficiency, and create interoperability across platforms. In this conversation, we discuss AI, healthcare technology, data management, credentialing, background checks, automation, and why the future belongs to organizations that can turn documents into actionable data. We also explore ethical AI, leadership, entrepreneurship, and building technology that solves fundamental operational challenges. A fascinating discussion about innovation, practical problem-solving, and the future of intelligent data. This episode presented by CallRail. Integrated into your case management system, CallRail helps law firms capture every call, respond faster, spot high-value leads instantly, and drive growth. Join over 3,000 law firms using CallRail to follow up faster, land bigger cases, and grow smarter. Start your free trial: https://www.callrail.com/legal-services?utm_medium=influencer&utm_source=lawyer-stories  

What separates thriving dental practices from those constantly struggling with team turnover, communication issues, and operational chaos? In this episode of the Raving Patients Podcast, Dr. Len Tau sits down with former NCAA National Champion, AP National Coach of the Year, and executive coach Matt Doherty to discuss how championship-level leadership principles can transform dental practices. Drawing from his experience playing under legendary coach Dean Smith and leading major college basketball programs, Matt shares practical strategies for building stronger cultures, creating accountability, and developing high-performing teams. Whether you're a practice owner, leader, or team member, this conversation offers valuable lessons on leadership, culture, hiring, and creating an environment where people can thrive. What You'll Learn Why culture is the foundation of every successful dental practice The Organizational Triangle: Talent, Systems, and Culture Leadership lessons Matt learned from Dean Smith How to identify and communicate your practice's "why" Why core values often fail and how to make them actionable The importance of accountability without creating conflict How championship teams and successful dental practices share similar principles Why hiring for culture fit matters as much as hiring for skill How daily huddles and repetition build consistency and excellence Real examples of culture transformation inside dental practices — Key Takeaways 00:56 Driving a Championship Culture with Matt Doherty 04:10 From National Championship Coach to Dental Consultant 08:01 Why Culture Matters More Than Talent 11:27 Leadership Lessons from Dean Smith 16:12 Discovering Your Why as a Practice Owner 20:28 Building the Organizational Triangle 25:45 Education Without Action Is Just Entertainment 31:35 Creating Accountability Without Conflict 35:47 A Real Dental Practice Culture Transformation 37:52 How Matt Helps Dental Practices Build Winning Teams   — Connect with Matt Website: dohertycoaching.com Email: matt@dohertycoaching.com YT Channel: Doherty Coaching   — Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com. This podcast is sponsored by Dental Intelligence. Learn more here. This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more here. Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

Most contractors think branding is about logos, colors, and marketing. It's not. The strongest brands in the trades do something much more powerful: they attract great employees, create loyal customers, and make growth easier. In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Levi Torres, founder of High 5 Plumbing, Heating, Cooling & Electric, to discuss how consistent branding became the foundation for one of Colorado's fastest-growing home service companies. What started as a simple idea—a high five at the end of every service call—evolved into a recognizable brand that helps attract top talent, improve retention, and create a culture employees are proud to be part of. Levi shares how High 5 uses social media, training systems, operational consistency, and employee development to build a company that technicians actively want to join. They discuss: • Why branding is a recruiting tool, not just a marketing tool • How company culture influences hiring success • The power of consistency in building trust • Why social media has become a recruiting engine • Creating clear career paths for technicians • Building training systems that support growth • How documentation makes scaling easier • Expanding into HVAC and electrical without losing culture • The role of AI in coaching and employee development • Why employee experience directly impacts customer experience If you're struggling to hire quality people, improve retention, or scale your service business, this episode will show you how a strong brand can solve more problems than you think. Timestamps 00:00 Building a Social Media Presence 06:12 Naming the plumbing business 08:06 Starting to focus on plumbing 10:54 Importance of personal growth in business 14:23 Adapting Branding During Covid 18:02 Switching to social media strategy 20:02 Social media's role in recruiting 23:38 Training technicians to show passion 26:50 Building a Trusting Work Culture 30:15 Employee system review meetings 35:14 Setting up HVAC systems 38:10 Following systems for success 41:22 Customer acquisition strategies and shifts 44:01 Rotating manager-led training sessions 47:49 Utilizing AI for company growth 49:52 Experience with automatic recording systems 54:37 Understanding team roles and strengths 56:42 Balancing revenue and company culture Follow the Host and Guest Tersh Blissett: https://www.linkedin.com/in/tershblissett/ Joshua Crouch: https://www.linkedin.com/in/josh-crouch/ Levi Torres: https://www.linkedin.com/in/levi-torres-9b4b97103/ Connect with Us • LinkedIn - https://www.linkedin.com/company/service-business-mastery • TikTok - https://www.tiktok.com/@servicebusinessmasterypodcast • Facebook Group - https://www.facebook.com/groups/servicebusinessmasterypodcast • Instagram - https://www.instagram.com/servicebusinessmasterypodcast This episode is kindly powered by: UpFrog: upfrog.com  MarketStorm is an AI-powered advertising platform. Results vary by market, budget, and campaign configuration: https://marketstorm.ai/  Get Your 14-Day Free Trial with CallRail!: https://www.callrail.com/sbmpod CompanyCam: https://companycam.com/  Breezy: Capture 25-30% more clients with Breezy AI Agents. Use code 'SBM' to book a demo and get $500 on us: https://getbreezyapp.com/schedule-demo PhoneTAP: Your calls hold the key to growing your business. PhoneTAP gives you instant AI analysis, real customer lifetime value, and tools to coach your team. Learn more: phonetap.ai/demo 

Money talks (and so should your P&L). This week, the guys are getting fiscal. Conrad and Gyi bring in two heavy hitters. First up, Leah Miller, fractional CFO and Founder of Firmly Profits, sits down with Conrad and Gyi at the PILMMA Super Summit and breaks down what your finances actually say about your marketing. The big (and predictable) surprise? Most firms are undercapitalized and under-measured. She and the guys dig into the real benchmarks: what healthy marketing spend looks like (you're probably low), what KPIs a CFO actually cares about, and why doubling your intake means nothing if your average case value is tanking. Consider this Chapter One. Then, Josh Porte from Holland & Knight demystifies the MSO model in plain English in a conversation recorded at Vista Consulting Team's A Seat at the Table event. If you've been nodding along to private equity conversations while secretly Googling "what is Rule 5.4," it's time to get schooled. Josh walks through how money flows between a law firm and an MSO, where the ethical guardrails actually live, what rollover equity means for sellers, and why the management services agreement you sign today might be with you for the next 20 years. Minimum. Advanced material, but we believe in you. Whether you're running a tight PI shop or eyeing an acquisition, this episode is a masterclass in treating your law firm like the business it actually is. No yellow book required.-Want to hear more from our guests? They're on LinkedIn (and they're real people, not AI!): Connect with Leah Miller; Connect with Josh Porte. -We learned so much at A Seat at theTable that we created a page on our website dedicated to it. Listen to all the interviews, and enjoy the enlightening conversations as much as we did: https://lunchhourlegalmarketing.com/private-equity-law-firms-the-mso-guide/ -We are now less than two months away from The Lunch Hour Legal Marketing Summit! Check out our speakers, agenda, and register on our website.-A roaring ‘thank you' to our incomparable sponsors: Juvo Leads, Lawmatics, CallRail, and ALPS Legal Malpractice and Law Firm Insurance! Chapters 00:00 Intro 03:23 Leah Miller: How Much Should You Spend on Marketing? 06:27 KPIs & Metrics CFOs Actually Care About 08:19 Financial Benchmarks for Law Firms 11:13 Brand vs. Non-Brand Spend & Regional Variability 12:08 Borrowing to Grow: Acquisition Financing 14:58 AI, Offshore Staffing & the Impact on Labor Costs 15:55 Modeling Finances Around Big Outlier Cases 17:06 What to Look for in a Fractional CFO 19:00 Josh Porte: Rule 5.4 & the MSO Structure Explained 21:12 Josh's Role at Holland & Knight 21:58 What Makes a Great MSO Transaction 23:24 The Gray Areas: Intake, Case Acceptance & Rule 5.3 25:50 How Money Flows: Fixed Fees vs. Cost Plus (No Revenue Splits) 27:56 Where AI Software Lives in the MSO Structure 29:44  Growth Through Acquisition: The Buy-and-Build Playbook 32:29 Operating Agreements, Non-Competes & Rollover Equity 35:58 Management Services Agreements: Terms & Lock-In 37:05 EBITDA Multiples, Multiple Arbitrage & Equity Value Creation 40:17 PE Fund Timelines & Exit Horizons

"Strong injury cases aren't built on medical records alone — they're built on understanding what those records actually mean." The Lawyer Stories Podcast Episode 271 features Shelby Lodholz, BSN, RN, LNC, Founder of Shelby Lodholz Consulting in the Omaha, Nebraska area. With more than 21 years of nursing experience spanning critical care, surgical services, cardiology, procedural medicine, and intensive care leadership, Shelby now helps injury attorneys bridge the gap between medicine and law as a Legal Nurse Consultant. After reviewing thousands of medical records throughout her nursing career, Shelby understands how to identify key issues related to causation, damages, standards of care, and case strategy. Today, she works alongside attorneys to help them better understand the medicine behind their cases, locate and evaluate experts, prepare for depositions and trial, and build stronger, more defensible claims. In this conversation, we discuss the biggest mistakes attorneys make when vetting experts, the importance of professionalism and communication in litigation, the role AI should — and should not — play in evaluating medical issues, and how legal nurse consultants can provide a significant advantage in complex injury cases. Shelby also shares how her rural Nebraska upbringing shaped her work ethic, leadership style, and commitment to doing the hard work necessary to get things right. A fascinating conversation about medicine, litigation strategy, and helping attorneys better understand the cases they are fighting for every day. This episode presented by CallRail. Integrated into your case management system, CallRail helps law firms capture every call, respond faster, spot high-value leads instantly, and drive growth. Join over 3,000 law firms using CallRail to follow up faster, land bigger cases, and grow smarter. Start your free trial: https://www.callrail.com/legal-services?utm_medium=influencer&utm_source=lawyer-stories

What happens after orthodontic treatment ends? For many practices, it's a missed opportunity. Patients lose retainers, stop wearing them, and eventually see their results begin to shift. Meanwhile, practices lose touch with patients and leave recurring revenue on the table. In this episode, Dr. Len Tau sits down with Dr. Blair Feldman, orthodontist, entrepreneur, and co-founder of Retainer Club, to discuss how practices can transform retention from an afterthought into a scalable patient care and revenue strategy. Drawing from his experience building and exiting multiple orthodontic practices, Blair shares how subscription-based retainer programs help practices protect treatment outcomes while creating a seamless patient experience. Dr. Len and Blair explore the economics of retainer programs, patient compliance, recurring revenue opportunities, AI adoption, and the importance of maintaining relationships with patients long after treatment is complete. Whether you're an orthodontist, Invisalign provider, or general dentist offering aligner therapy, this conversation offers practical strategies for extending patient lifetime value while improving clinical outcomes.   What You'll Learn Why retention is one of the most overlooked stages of orthodontic treatment How recurring revenue models can benefit both patients and practices The biggest mistakes practices make after treatment is completed How online retainer fulfillment improves patient compliance Recommended strategies for pricing retainer programs Why patient education is critical for long-term treatment success The role technology and automation play in post-treatment care How practices can increase patient lifetime value through retention programs The importance of transparency when discussing retention and retreatment Business lessons from building and scaling a successful dental startup   Key Takeaways 01:48 Set It and Collect It: How Smart Practices Are Building Recurring Revenue After Aligner Treatments 04:20 The Retainer Gap Most Practices Overlook 08:11 Why Retainers Need Regular Replacement 11:13 Building Predictable Recurring Revenue with Retainer Programs 14:22 The Ideal Retainer Program Playbook 17:36 What Happens When Patients Lose Their Retainers? 18:40 Creating Long-Term Retention and Wellness Scan Strategies 23:05 Subscription Models and Automated Retainer Delivery 24:11 Beyond Orthodontics: Veneer Guards, Whitening Trays, and More 26:30 Why Every Aligner Practice Needs a Retention Program 31:14 Common Objections Practices Have About Retainer Programs 32:35 Lightning Round: Business, Leadership, and Entrepreneurship 38:45 Special Offer for Raving Patients Listeners   — Connect with Dr Blair Co-Founder & President, Retainer Club LinkedIn: Blair Feldman Website: Retainer Club Learn more about how Retainer Club helps practices create recurring revenue while protecting patient outcomes through seamless retainer fulfillment programs.   — Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com. This podcast is sponsored by Dental Intelligence. Learn more here. This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more here. Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

Most home service companies don't have a lead problem. They have a follow-up problem. In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Kevin Wu, founder of Leaping AI, to discuss how AI voice agents and automation are helping home service businesses solve some of their biggest call center challenges. From missed calls and slow follow-up times to after-hours booking and lead nurturing, Kevin shares how AI is being used as a practical tool to support customer service teams, improve speed-to-lead, and create better customer experiences without replacing people. The conversation also explores the future of AI-powered call centers, how contractors can automate repetitive tasks, and why business owners should focus on using AI to eliminate bottlenecks instead of simply cutting payroll. What You Will Learn in This Episode Why speed-to-lead is still one of the biggest challenges in home services How AI voice agents help capture missed opportunities The difference between replacing employees and supporting employees Why call centers struggle with consistency and process adherence How AI can improve appointment scheduling and follow-up The role of AI in call monitoring and quality control Why data quality inside your CRM matters more than ever How AI can help clean and organize customer databases The future of automated outbound campaigns The risks of AI abuse and spam calling How responsible AI adoption can improve customer experience Why contractors should start experimenting with AI today If you're looking for ways to improve call handling, increase booked appointments, and build a more efficient service business, this episode is packed with practical insights. Timestamps 00:00 Challenges with contractor responsiveness 03:11 Kevin introduces himself 08:58 Kids' interest in trade careers 09:45 Issues with Customer Support Responsiveness 14:00 AI improving call center efficiency 18:33 Solving data analysis with AI 20:55 Improving business metrics accuracy 25:37 Implementing EOS for business owners 29:31 Focusing on business priorities 32:00 AI for persistent customer follow-up 35:27 Responsible AI use in marketing 39:33 Data export issues in QuickBooks 40:45 Using AI to clean CRM data 43:35 Trying something new for 30 minutes Follow the Host and Guest Tersh Blissett: https://www.linkedin.com/in/tershblissett/ Joshua Crouch: https://www.linkedin.com/in/josh-crouch/ Kevin Wu: https://www.linkedin.com/in/kevin-wu-452a6393/ Connect with Us • LinkedIn - https://www.linkedin.com/company/service-business-mastery • TikTok - https://www.tiktok.com/@servicebusinessmasterypodcast • Facebook Group - https://www.facebook.com/groups/servicebusinessmasterypodcast • Instagram - https://www.instagram.com/servicebusinessmasterypodcast This episode is kindly powered by: UpFrog: upfrog.com  MarketStorm is an AI-powered advertising platform. Results vary by market, budget, and campaign configuration: https://marketstorm.ai/  Get Your 14-Day Free Trial with CallRail!: https://www.callrail.com/sbmpod CompanyCam: https://companycam.com/  Breezy: Capture 25-30% more clients with Breezy AI Agents. Use code 'SBM' to book a demo and get $500 on us: https://getbreezyapp.com/schedule-demo PhoneTAP: Your calls hold the key to growing your business. PhoneTAP gives you instant AI analysis, real customer lifetime value, and tools to coach your team. Learn more: phonetap.ai/demo   

"Many of my clients feel unheard. My mission is to make sure they aren't." The Lawyer Stories Podcast Episode 270 features Dayle Lopez, Founder of DLopez Law Firm in Miami, Florida. Dayle's journey began in Cuba before immigrating to the United States at 15 years old. Like many immigrant families, she quickly went to work, taking a job at Jamba Juice to help support her household while learning to navigate a new country and culture. Those early experiences shaped the resilience, discipline, and purpose that continue to drive her today. After earning her law degree, studying international law abroad, and further developing her advocacy skills through Harvard's Program on Negotiation, Dayle built DLopez Law Firm to serve those who often feel overlooked by the legal system. Today, her firm focuses on personal injury law and is deeply rooted in the Hispanic and immigrant communities of South Florida. With a bilingual team and a client-centered approach, Dayle and her firm are committed to providing compassionate representation and fighting for those who need a voice. This is a conversation about perseverance, purpose, entrepreneurship, and using your own journey to help others navigate theirs. This episode is also sponsored by Grow or Die with John Morgan. For the first and only time, John Morgan will take the stage in Las Vegas to lay out how he achieved explosive, long-term dominance and legacy. No fluff. No theory. No motivational garbage. Join firm leaders from across the country at the Wynn Encore on June 9–10 for two days of CLE-accredited sessions focused on building your firm for the next 10, 20, and 30 years. Use code STORIES20: https://events.themorganconnection.com/growordiewithjohnmorgan/lawyerstories This episode presented by CallRail. Integrated into your case management system, CallRail helps law firms capture every call, respond faster, spot high-value leads instantly, and drive growth. Join over 3,000 law firms using CallRail to follow up faster, land bigger cases, and grow smarter. Start your free trial: https://www.callrail.com/legal-services?utm_medium=influencer&utm_source=lawyer-stories

Most contractors don't have a recruiting problem. They have a recruiting system problem. In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Paul Sanneman, founder of Contractor Staffing Source, to discuss how top home service companies are using systems, assessments, and AI-powered recruiting tools to consistently find better employees. After helping more than 2,000 contractors and recruiting over 2,500 successful hires, Paul shares the biggest recruiting mistakes contractors make and why most hiring challenges are self-inflicted. The conversation dives into the mindset shifts required to build a winning team, the importance of recruiting year-round, and how technology can help contractors identify better candidates before they ever schedule an interview. If you're struggling to attract, evaluate, or retain quality employees, this episode provides a practical framework for building a repeatable recruiting machine. What You Will Learn in This Episode • Why recruiting should never stop • The biggest hiring mistakes contractors make • How applicant tracking systems streamline recruiting • Why speed-to-lead matters for hiring • How assessments reduce bad hires • Why personality and integrity are often more important than experience • The benefits of hiring outside the construction industry • How AI can improve recruiting processes • Why hiring slow and firing fast protects your culture • The true cost of keeping B players on your team • How recruiting impacts long-term business growth • Why private equity companies are winning the hiring game Timestamps  00:00 Job applicant assessment process 05:03 Challenges in hiring decisions 07:21 Comparing coordinators to wedding planners 11:35 Using content to attract talent 13:38 Promoting job openings effectively 18:14 Asking ethical interview questions 21:54 Using call tracking for marketing 25:26 Managing job application process 28:44 Keeping a team member too long 29:39 Avoiding painful firing decisions 34:46 Importance of business skills Follow the Host and Guest Tersh Blissett: https://www.linkedin.com/in/tershblissett/ Joshua Crouch: https://www.linkedin.com/in/josh-crouch/ Paul Sanneman: https://www.linkedin.com/in/paul-sanneman   Connect with Us • LinkedIn - https://www.linkedin.com/company/service-business-mastery • TikTok - https://www.tiktok.com/@servicebusinessmasterypodcast • Facebook Group - https://www.facebook.com/groups/servicebusinessmasterypodcast • Instagram - https://www.instagram.com/servicebusinessmasterypodcast This episode is kindly powered by: UpFrog: upfrog.com  MarketStorm is an AI-powered advertising platform. Results vary by market, budget, and campaign configuration: https://marketstorm.ai/  Get Your 14-Day Free Trial with CallRail!: https://www.callrail.com/sbmpod CompanyCam: https://companycam.com/  Breezy: Capture 25-30% more clients with Breezy AI Agents. Use code 'SBM' to book a demo and get $500 on us: https://getbreezyapp.com/schedule-demo PhoneTAP: Your calls hold the key to growing your business. PhoneTAP gives you instant AI analysis, real customer lifetime value, and tools to coach your team. Learn more: phonetap.ai/demo 

Everyone's talking about MSOs. But this isn't really a conversation about MSOs. This week on Lunch Hour Legal Marketing, Conrad Saam and Gyi Tsakalakis take you inside Vista Consulting's "A Seat at the Table" event, where lawyers, operators, bankers, and investors gathered to wrestle with the biggest structural shift in legal in a generation. Conrad and Gyi went with one agenda: filter through the PE noise and find out what all of this actually means for law firm marketing. What they found was more interesting than the headlines. Law firms are being evaluated as branding and marketing companies. Outside capital is chasing firms with diversified case acquisition, strong community relationships, and operational sophistication. And the firms that still can't track cost per case, attribute a lead, or explain their marketing mix? They're increasingly invisible to the people writing the checks. Three guests. Three very different seats at the table. Rob Bordonaro of Nager Romaine & Schneiberg brings a Fortune 50 operator's eye to a legal industry he describes as years behind on process, technology, and leadership development, and explains why that gap is exactly what makes this moment interesting. Jonathan Hawkins of Law Firm GC has brokered these deals from both sides. He breaks down growth capital, why law firm mergers fail, and why private equity has started describing law firms as branding and marketing companies first. Chad Dudley of Dudley DeBosier built the deal that put MSOs on the map for personal injury firms. He explains true cost per case, what makes a firm worth partnering with, why brand means something different than awareness numbers, and why depending on a single marketing channel is just waiting for a failure. If you've been watching this space and wondering what it actually means for your firm's marketing strategy, this is the episode. More LHLM If you want to hear all of our full-length conversations from A Seat at the Table, there's a space for that! Head over to Private Equity & Law Firms: The MSO Guide - Lunch Hour Legal Marketing to find out more about what we learned and hear the conversations. Thank you to our sponsors: Juvo Leads, Lawmatics, CallRail, and ALPS Legal Malpractice Insurance Want more Gyi and Conrad in your work week? Join us for Office Hours, live every Thursday at 1 PM ET on LinkedIn. We're starting a Slack Community. Want in? Come on over! The Lunch Hour Legal Marketing Summit is coming to Nashville this August! Will you heed our call and get your tickets? The clock is ticking… Secure your tickets: https://lunchhourlegalmarketing.com/registration/ Chapters 00:00 The 3 Marketing Themes Lawyers Should Watch 03:25 Ohio's Largest Workers' Comp Firm Explores MSOs 05:28 Why Legal Is “Years Behind” Other Industries 06:47 Outside Operators Are Changing Law Firms 08:38 The CMO & Leadership Gap in Legal 10:06 Economies of Scale in Legal Operations & Marketing 11:32 Will MSOs Actually Improve Client Experience? 13:13 Jonathan Hawkins on PE Interest in Law Firms 14:45 Fear, Growth Capital & the PE Opportunity 15:57 What “Growth Capital” Actually Means for Law Firms 17:58 Why PE Sees Law Firms as Marketing Companies 18:46 Equity Opportunities for Non-Lawyer Talent 19:45 The Operational Reality of Law Firm Consolidation 19:46 Why Law Firm Mergers Fail (and How to Avoid It) 20:57 Marketing Challenges Inside Consolidated Firms 22:05 Economies of Scale for Advertising & AI 23:05 Chad Dudley: How Dudley DeBosier Pioneered the MSO Model 25:35 How an MSO Actually Accelerates Case Growth 26:50 True Cost Per Case: The Marketing Metric Most Firms Miss 29:34 What Makes a Firm an Attractive MSO Candidate 31:56 Why Brand Matters More Than Awareness Numbers 34:59 Brand vs. Direct Spend: How to Think About Your Marketing Mix

"Preparation isn't optional when people are trusting you with the hardest moment of their lives." -Michael Saile The Lawyer Stories Podcast Episode 269 features Michael Saile, Founder, Managing Partner, and Trial Attorney at Cordisco & Saile, LLC, a rapidly growing personal injury law firm based in Bucks County, Pennsylvania. Michael built his career trying serious injury cases and helping real people take on powerful insurance companies and corporations. Today, he leads a modern injury firm focused on catastrophic injury, trucking crashes, traumatic brain injuries, and wrongful death cases - while continuing to emphasize discipline, preparation, and client trust. In this conversation, we discuss building and scaling a law firm in today's legal landscape, the growing role of AI in legal operations, leadership through adversity, and why Michael believes you only get one chance to properly represent a client - so you better be fully prepared and genuinely care about the people you represent. We also talk about how his wrestling background shaped his mindset in trial work, leadership, and accountability both inside and outside the courtroom. Great conversation with Michael about growth, responsibility, and building a law firm culture centered around performance and people. This episode is also sponsored by Grow or Die with John Morgan. For the first and only time, John Morgan will take the stage in Las Vegas to lay out how he achieved explosive, long-term dominance and legacy. No fluff. No theory. No motivational garbage. Join firm leaders from across the country at the Wynn Encore on June 9–10 for two days of CLE-accredited sessions focused on building your firm for the next 10, 20, even 30 years down the line. Use code STORIES20: https://events.themorganconnection.com/growordiewithjohnmorgan/lawyerstories This episode presented by CallRail Integrated into your case management system, CallRail helps you: Capture every call - even after hours Spot high-value leads instantly Respond faster Get the insights you need to bring in bigger cases Join over 3,000 law firms using CallRail to follow up faster, land bigger cases, and drive growth for your firm. Start your free trial at: https://www.callrail.com/legal-services?utm_medium=influencer&utm_source=lawyer-stories

Most contractors walk past air curtains every day without realizing how much money they can save commercial buildings. In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Curtis Rosol from Mars Air Systems to break down how air curtains work and why they've become a powerful solution for energy savings, indoor air quality, and insect control in commercial spaces. From convenience stores and restaurants to cold storage facilities and warehouses, Curtis explains how air curtains create an invisible barrier that keeps conditioned air inside while preventing heat, humidity, dust, smoke, and flying insects from entering the building. They also discuss: How air curtains reduce HVAC energy loss Why electrification will make energy savings even more valuable How air curtains help solve cold storage and freezer issues The difference between strip curtains and air curtains Why insects and contaminants enter buildings through open doors How air curtains improve indoor air quality The ROI contractors can present to commercial customers Why these systems are becoming more important in high-traffic buildings Simple installation opportunities for HVAC contractors Residential applications for luxury outdoor living spaces If you work in light commercial HVAC or want to offer energy-saving upgrades to your customers, this episode is packed with practical opportunities. Timestamps 00:00 Energy efficiency in buildings 05:54 Energy savings with protected openings 07:08 Impact of Electric Demand on Costs 12:24 Using air curtains for patios 13:11 Using CallRail for Marketing 16:29 How air curtains work 19:43 Installing above-door units 22:54 Episode wrap-up and closing remarks Follow the Host and Guest Tersh Blissett: https://www.linkedin.com/in/tershblissett/ Joshua Crouch: https://www.linkedin.com/in/josh-crouch/ Curtis Rosol: https://www.linkedin.com/in/curtisrosol/ Connect with Us • LinkedIn - https://www.linkedin.com/company/service-business-mastery • TikTok - https://www.tiktok.com/@servicebusinessmasterypodcast • Facebook Group - https://www.facebook.com/groups/servicebusinessmasterypodcast • Instagram - https://www.instagram.com/servicebusinessmasterypodcast This episode is kindly powered by: UpFrog: upfrog.com  MarketStorm is an AI-powered advertising platform. Results vary by market, budget, and campaign configuration: https://marketstorm.ai/  Get Your 14-Day Free Trial with CallRail!: https://www.callrail.com/sbmpod CompanyCam: https://companycam.com/  Breezy: Capture 25-30% more clients with Breezy AI Agents. Use code 'SBM' to book a demo and get $500 on us: https://getbreezyapp.com/schedule-demo PhoneTAP: Your calls hold the key to growing your business. PhoneTAP gives you instant AI analysis, real customer lifetime value, and tools to coach your team. Learn more: phonetap.ai/demo   

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤMASSIVE thank you to our Sponsor, CallRail!CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what's driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what's working and where to double down.Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.If you're tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.Start a Free Trial Here: https://www.callrail.com/dothisㅤMeta just quietly dropped a standalone app built to swipe users straight from Reddit, and that's only the start of what Jay Schwedelson is digging into this week. There's also a new LinkedIn tool that exposes which AI models people are actually using by industry, plus some fresh data showing that one tiny tweak to your promotional emails can triple engagement and seriously boost your inbox placement.ㅤBest Moments:(00:16) Meta launches Forum, a standalone app built to go straight at Reddit(01:36) LinkedIn Cross Check reveals which AI models are dominating by industry(03:30) Why reply-driven promotional emails are pulling 3X the engagement(04:25) The 90-day inbox placement lift B2B brands are seeing from reply CTAs(05:18) Reply rate is now the number one signal for Outlook, Gmail, and Yahoo(06:30) Love Island USA returns June 2nd with ad demand up 73% year over year

Partner with Jay! https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, CallRail!CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what's driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what's working and where to double down.Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.If you're tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.Start a Free Trial Here: https://www.callrail.com/dothisㅤEver notice how one tiny word can decide whether someone clicks or scrolls right past you? That's the rabbit hole Jay Schwedelson climbs into this week, making the case that "without" might be the most underrated word in marketing and that your audience is far more beginner than your ego wants to admit. Stick around for the second half, where a listener's block-party dilemma turns into a surprisingly honest confession about 16 years of dodging the people next door.ㅤBest Moments:(01:30) How the no-code movement quietly trained everyone to expect easy(02:17) A plain-English definition of cognitive load and why it drives every yes or no(02:45) The one word that lifts opens, engagement, and conversions across every audience(03:43) Side-by-side offer rewrites that make "without" click instantly(05:01) Why marketers overestimate their audience and ignore the beginners who actually convert(06:57) A dog, a stare, and Jay's real answer on block-party guilt

Most law firms don't have a lead problem - they have a tracking, intake, and conversion problem. The Lawyer Stories Podcast Episode 267 features Camila Parodi, Director of Advertising at Constellation Marketing. Camila works closely with law firms on advertising strategy, lead quality, intake performance, ROI tracking, and the systems that ultimately determine whether marketing dollars actually translate into signed cases and long-term growth. In this conversation, we discuss the hidden places law firm advertising budgets quietly leak, why cost per signed case matters more than vanity metrics, and how marketing, intake, and data tracking all need to work together to build a scalable modern law firm. We also explore the evolving role of AI, smarter decision-making through data, and why many firms are still making growth decisions without fully understanding what's actually driving results. Great conversation with Camila about the future of legal marketing and operational growth. This episode is also sponsored by Grow or Die with John Morgan. June 9–10 at the Wynn Encore in Las Vegas — no fluff, no theory. Use code STORIES20: https://events.themorganconnection.com/growordiewithjohnmorgan/lawyerstories This episode presented by CallRail Integrated into your case management system, CallRail helps you: Capture every call - even after hours Spot high-value leads instantly Respond faster Get the insights you need to bring in bigger cases Join over 3,000 law firms using CallRail to follow up faster, land bigger cases, and drive growth for your firm. Start your free trial at https://www.callrail.com/legal-services?utm_medium=influencer&utm_source=lawyer-stories  

Partner with Jay! https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, CallRail!CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what's driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what's working and where to double down.Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.If you're tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.Start a Free Trial Here: https://www.callrail.com/dothisㅤIf your attribution model is telling you to dump everything into branded paid search, congratulations, you've just found a fast way to flatline your pipeline. Laura Beussman, CMO and CRO at CallRail, sat down with Jay Schwedelson to push back on the idea that attribution is dead, and to make the case that the real problem isn't measurement, it's marketers oversimplifying it. Spoiler: she has the patent and the 20 million call dataset to back it up.ㅤConnect with Laura Beussman on LinkedIn and try CallRail free at callrail.com/dothis to see how attribution, call tracking, and conversational AI actually fit together for your business.ㅤBest Moments:(01:43) Why "attribution is dead" is mostly clickbait dressed up as a hot take(03:17) The trap of trusting a beautiful chart that tells you to spend on one channel(04:29) Self-reported attribution and why CallRail holds the patent on it(06:26) Conversational AI now picks up call sentiment, next steps, and coaching moments(08:00) What it actually feels like owning marketing and revenue under one job title(13:29) LLM traffic is still tiny but growing fast, and the discovery game has changed(15:21) The hide-in-your-room versus go-to-the-dinner debate at industry events

"If you're going to do something, do it well." -Brett Rhodes The Lawyer Stories Podcast Episode 266 features Brett Rhodes, Founder of Rhodes Law in Sonoma County, California, where he helps families create estate plans that protect loved ones and preserve legacies. With more than 25 years of experience spanning public service, law enforcement, and the legal field, Brett brings a unique perspective to his work - combining leadership, service, and a deep understanding of the importance of planning for the future. In this conversation, we discuss Brett's path into law, building a practice in Sonoma County, and the kinds of cases and clients that have shaped his work over the years. We also explore what it means to run a values-driven legal practice and stay grounded in work that often carries significant emotional weight for the people involved. Brett is currently a finalist for the 2026 Best of Sonoma County in the Best Attorney category after receiving the honor last year as well. Really appreciated the opportunity to hear Brett's story and reflect on the important work he's doing for families and his community. This episode is also sponsored by Grow or Die with John Morgan. June 9–10 at the Wynn Encore in Las Vegas - no fluff, no theory. Use code STORIES20: https://events.themorganconnection.com/growordiewithjohnmorgan/lawyerstories This episode presented by CallRail Integrated into your case management system, CallRail helps you: Capture every call - even after hours Spot high-value leads instantly Respond faster Get the insights you need to bring in bigger cases Join over 3,000 law firms using CallRail to follow up faster, land bigger cases, and drive growth for your firm. Start your free trial at https://www.callrail.com/legal-services?utm_medium=influencer&utm_source=lawyer-stories