Podcasts about callrail

What if your front desk never missed another call again? What if AI could handle the busywork so your team could actually focus on patients? Today's episode dives into the technology reshaping dentistry faster than anything we've seen in the last decade. In this episode, Len dives deep into one of the fastest-growing trends transforming dentistry: conversational AI. He sits down with Dr. Miles Beckett — former medical doctor, serial tech entrepreneur, and CEO/co-founder of Flossy, the AI platform behind one of dentistry's most advanced AI receptionists, Fiona. Together, they unpack how AI is reshaping patient communication, scheduling, staffing, and the entire dental front office. If you've been curious (or skeptical) about AI, this episode will give you clarity on where the industry is heading — and how practices can leverage this technology to run leaner, smarter, and more profitably.   What You'll Learn From This Episode AI has exploded into the dental world in the last 24 months — but what's hype and what actually works? Len and Miles break down: Why AI isn't replacing your team — it's supporting them What really separates one AI receptionist platform from another How poor staffing inspired the creation of Fiona Why voice quality, call logic, and PMS integration are the real differentiators What the next five years of dental AI will actually look like How AI can personalize the patient journey better than ever The truth about negative reviews tied to AI phone answering What dentists should ask before choosing an AI solution How robotics and imaging AI are changing clinical care Why the dental industry is uniquely primed for rapid AI adoption Plus, Dr Miles shares entrepreneurial insights in a rapid-fire Q&A — including the smartest investment he ever made (spoiler: it's crypto).   — Connect with Dr Miles If you'd like to learn more about Flossy or see Fiona in action, you can connect directly with Dr. Miles Beckett here: Website: https://flossy.com (AI receptionist, demos, product info, case studies, pricing) LinkedIn: Miles Beckett, MD (Professional updates, leadership posts, dental AI topics) Contact Flossy: info@flossy.com (General inquiries, demos, support, onboarding questions)   — Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com. This podcast is sponsored by Dental Intelligence. Learn more here. This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more here. Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

This week on the Justice Team Podcast, Bob sits down with attorney and Simon Law Group partner, Greg Jackson! We're diving into two of Greg's ongoing cases: defending an American citizen who was profiled by ICE, and the tragic death of a young woman who was denied her heart medication while in police custody. Join Bob and Greg to discuss the intricacies of filing civil rights cases, the rights of detainees, and more! This episode is brought to you by CallRail, a powerful lead engagement platform that helps law firms understand which campaigns are driving inbound leads—whether it's calls, texts, forms, or chats. Visit callrail.com/jtn for more! If you like this video, subscribe, like, and share with a friend!   Attorney Share lets you turn cases you can't take into revenue for your firm. You can sign up now for a free account at www.attorneyshare.com Justice HQ community subscriptions are open to all starting at $20 a month. Go to www.justicehq.com or download the mobile app today!   Have a legal need or question? Call our law firm, the Justice Team at 844-THE-TEAM, or visit justiceteam.com!

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What really drives explosive organic audience growth in 2025: algorithms, content hacks, or something deeper? From Marketingland 2025, Sophie Miller, founder of Pretty Little Marketer and the creator behind a 600,000-strong community across Instagram and LinkedIn, breaks down the visibility, shareability, and social SEO strategies behind her meteoric rise. Sophie shares the real story of how she went from overwhelmed university student to full-time creator with one of the most engaged marketing communities online. She unpacks: -The strategic “visibility opportunities” that fuel organic growth (and why it's not about being everywhere) -How to design content that gets shared — from emotional triggers to identity-based resonance -Why social search and platform-specific SEO are becoming just as important as shares -The role of “thin content,” clear bios, and frictionless profile design in converting discovery into follows -How to use your existing audience to reach their audience — and build a community that sticks around for years Whether you're building a personal brand, growing a startup's social presence, or trying to break through on saturated platforms, this conversation will challenge how you think about reach, retention, and what it truly takes to build a loyal audience from zero. CallRail is the lead engagement platform built for marketers who need clean attribution, smarter insights, and zero missed leads. From AI-powered call tracking and conversation intelligence to a 24/7 AI voice agent, CallRail helps teams maximize every inbound touchpoint and convert more leads into customers. Visit https://www.callrail.com/proveit?utm_campaign=q4_2025_marketing_millennials_podcast&utm_medium=thirdparty_advertising&utm_source=marketingmillennials to check it out. Follow Sophie: LinkedIn: https://www.linkedin.com/in/sophiealicemiller/ Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

Cosmetic dentistry is changing faster than ever — and if you're not paying attention, you're about to miss the biggest opportunity the profession has seen in decades. In this episode, Dr. Len Tau sits down with one of the leading voices in modern cosmetics, Dr. Brian Harris, to reveal how technology, consumer demand, and affordability are coming together to reshape the future of smile design. Dr. Len welcomes cosmetic dentistry expert Dr. Brian Harris, a Phoenix-based cosmetic dentist known for pioneering patient communication, virtual consults, and modern smile design workflows. Dr. Harris breaks down the massive shift happening in aesthetics — from the rise of 3D-printed hybrid veneers, to the power of Instagram, to why virtual consult funnels are now essential for case acceptance. He shares how he scaled from one cosmetic case a week to three every day, why demand is exploding, and what dentists can do right now to attract more qualified patients. If you're looking to simplify your cosmetic process, improve case acceptance, and tap into this growing market, this episode delivers everything you need. Here are some of the interesting stuff we talked about in this episode. Cosmetic demand is exploding — patients are more educated than ever because of social media. 3D-printed veneers are creating a new mid-tier option that's half the time and half the cost of porcelain. Virtual consults pre-qualify patients, eliminate surprises, and dramatically increase case acceptance. Authentic social content wins — simple, honest videos perform better than outsourced, generic posts. Dentists who simplify their process (options, pricing, visits, financing) will dominate the next era of cosmetic dentistry.   — Connect with Dr Brian Instagram: @drbrianharris Email: brian@drbrianharris.com Website / Smile Virtual: https://www.smilevirtual.com/ Courses & Cosmetic Training:

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What really scales a modern brand: product or performance? From Marketingland 2025, Ari Murray sits down with growth powerhouse Stefani O'Sullivan (STAUD, Savage X Fenty, Moda Operandi, Chanel) for a deep dive into how today's most resilient brands actually grow. Stefani breaks down the truth behind two very different paths: Product-led growth (STAUD, RHODE, category disruptors) and Marketing-led growth (DTC engines powered by paid media). They unpack: > The real tradeoffs between product-first and performance-first models > How product intuition, merchandising, and customer feedback shape long-term equity > When to expand into CTV, OOH, retail media, and how to know it's actually working > Why consistency matters, but context matters more Whether you're leading a growth team, scaling your first brand, or rethinking how product and performance should truly work together, this conversation will challenge your assumptions…and reveal why the smartest path to scale might not be the one you expect. CallRail is the lead engagement platform built for marketers who need clean attribution, smarter insights, and zero missed leads. From AI-powered call tracking and conversation intelligence to a 24/7 AI voice agent, CallRail helps teams maximize every inbound touchpoint and convert more leads into customers. Visit https://www.callrail.com/proveit?utm_campaign=q4_2025_marketing_millennials_podcast&utm_medium=thirdparty_advertising&utm_source=marketingmillennials to check it out.  Follow Ari: LinkedIn: https://www.linkedin.com/in/arimurray/ Follow Stefani: LinkedIn: https://www.linkedin.com/in/stefaniosullivan/ Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

In this episode, Dr. Len Tau sits down with Paul Chadwick, VP at PureLogic, to explore how artificial intelligence is reshaping the way dental practices operate — especially at the front desk. Paul breaks down how PureLogic leverages AI, analytics, and automation to improve patient communication, reduce missed calls, and enhance practice efficiency. Together, they discuss what "data-driven dentistry" really means, how AI can empower rather than replace staff, and what metrics matter most for growth. Whether you're a solo practitioner, part of a DSO, or just curious about AI's practical applications in dentistry, this conversation will give you real-world insights into using data to drive smarter decisions and better patient experiences. Here are some of the interesting stff we talked about in this episode. AI isn't the future—it's here now. Dental practices using AI to analyze calls and automate responses are already improving conversion rates and reducing missed opportunities. Missed calls are hidden revenue leaks. The average practice misses 30–40% of calls, and PureLogic's data shows that following up with AI-powered text can recover many of those lost appointments. Patient preference matters. Voice, text, and chat-based AI tools meet patients where they are, improving satisfaction and accessibility. KPIs drive decisions. Tracking missed call rates, conversion rates, and patient engagement metrics can reveal where your practice is losing revenue—and how to fix it. AI + people = the winning combo. The goal isn't to replace front office staff, but to free them up to focus on relationships and in-person care. — Key Takeaways 00:40 Introduction and Sponsor Acknowledgments 01:40 Meet Paul Chadwick and PureLogic 04:50 What PureLogic Does for Dental Practices 04:55 How AI Analyzes Calls and Improves Conversions 06:30 Understanding Front Office Optimization 08:00 Voice vs. Text: Meeting Patients Where They Are 10:50 The Rise of AI Agents in Dentistry 11:55 Differentiating PureLogic from Other AI Companies 15:30 Using Data to Train and Support Front Office Teams 17:25 Key KPIs Every Practice Should Track 20:21 The Truth About Missed Calls in Dentistry 21:40 Where Practices Need the Most Help 24:53 Managing the Modern Dental Tech Stack 27:20 PMS Integrations and Vendor Consolidation 28:05 The Future of AI in Dental Operations 30:46 How AI Will Personalize the Patient Experience 31:30 Lightning Round: Quickfire Q&A with Paul Chadwick 38:17 How to Connect with PureLogic 38:47 Closing Thoughts from Dr. Len Tau — Connect with Paul

This week on the Justice Team Podcast, we welcome back Justice HQ Chief Strategy Officer--and Bob's sister--Nicole Prince! Sit down with us to discuss all the exciting new updates on the Justice HQ app, why you shouldn't sleep on your DMs for networking, and more.  Community subscriptions are open to all starting at $20 a month. Go to www.justicehq.com or download the mobile app today! This episode is brought to you by CallRail, a powerful lead engagement platform that helps law firms understand which campaigns are driving inbound leads—whether it's calls, texts, forms, or chats. Visit callrail.com/jtn for more! If you like this video, subscribe, like, and share with a friend!

What happens when you treat brand like a growth channel and not a guessing game? You get Chubbies, one of the most iconic DTC brands of the last decade, built on humor, short shorts, and measurable creativity. As co-founder of Chubbies and now the brain behind Marathon Data Co, Preston Rutherford has spent the last decade proving that brand and performance are the same thing. He and Daniel break down how to make brand measurable, how to grow through community and content, and why the best marketing always starts with being interesting. You'll learn: > How to measure brand like a performance marketer (and make it pay off) > Why community and creativity drive long-term profitability > How to escape the discount trap and grow sustainably If you're tired of the “brand vs performance” debate and want a practical blueprint for building something people love (and that actually makes money), this episode is for you. CallRail is the lead engagement platform built for marketers who need clean attribution, smarter insights, and zero missed leads. From AI-powered call tracking and conversation intelligence to a 24/7 AI voice agent, CallRail helps teams maximize every inbound touchpoint and convert more leads into customers. Visit callrail.com Follow Preston: LinkedIn: https://www.linkedin.com/in/prestonr/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

What if every crown, implant, or veneer you placed didn't just build smiles—but built wealth? In this episode, Dr. Len Tau sits down with innovators Max Zanan and Adam Marburger of Dental Protection Group to reveal how dentists can turn warranties into a new revenue stream. They're showing why protecting your patients' dental work can also protect—and grow—your financial future. They explain how this simple yet powerful concept—borrowed from the automotive industry—offers dentists a way to increase patient trust, improve case acceptance, and build long-term wealth through profit-sharing warranty programs. Max and Adam share how their model allows dentists to turn warranties into wealth-building vehicles, all while protecting patients and creating a new stream of passive income in a tax-advantaged environment. They also discuss how to get your team on board, how to present warranties to patients, and why this model is changing how entrepreneurial dentists think about their businesses. You'll learn: Warranties Build Trust: Patients already value protection plans in every purchase—offering one in dentistry creates instant credibility and peace of mind. Wealth Through Risk Transfer: Unlike goodwill replacements, Dental Protection Group's model lets dentists transfer risk and receive compensation when failures occur. Profit Sharing Opportunity: Money left over from unclaimed warranties is returned to the practice, compounding over time like a "401(k) on steroids." Team Buy-In Is Key: Success depends on making warranties part of the practice culture—presented as a standard part of every procedure, not an upsell. Entrepreneurial Dentistry: The program empowers dentists to generate long-term, tax-friendly income, fund growth, or even retire earlier.   Key Takeaways 00:44 Introduction and Event Highlights 02:30 Meet the Dental Protection Group 04:35 Understanding Dental Warranties 06:00 The Value of Warranties in Dentistry 06:40 Warranties as a Consumer Expectation 10:40 Differentiating Warranties from Goodwill 12:50 The Financial Benefits of True Warranties 14:40 Wealth Building through Warranties 16:01 Creating Generational Wealth in Dentistry 17:40 Implementing Warranties in Practice 20:55 The Culture of Warranties in Dental Practices 22:52 The Perfect Scenario for Implementation 28:00 Handling Patient Objections 30:44 Team Buy-In and Incentives 31:35 Quick Onboarding Process 32:35 Transferability of Warranties 37:37 Final Thoughts and Opportunities   — Connect with Max and Adam Visit DentalProtectionGroup.com to schedule a consultation with Max and Adam.

We're kicking off a new season of the Justice Team Podcast! Our host Bob Simon is back and sitting down with attorney Abel Fernandez, co-counsel to the Simon Law Group. The two discuss Abel's experience with legal cases covering the Eaton Fire, how to get back attorney fees, civil rights cases against ICE and more.   This episode is brought to you by CallRail, a powerful lead engagement platform that helps law firms understand which campaigns are driving inbound leads—whether it's calls, texts, forms, or chats. Visit callrail.com/jtn for more!

Cybersecurity breaches and ransomware attacks are no longer a "big company problem." Dental offices are prime targets because patient data is gold on the dark web. In this episode, I'm joined once again by the expert who has been leading the charge in dental technology protection for over 20 years: Dr. Lorne Lavine, The Digital Dentist. If you've ever thought "it won't happen to my practice," this conversation will change your mind fast. Returning guest Dr. Lorne Lavine dives deep into what every dental practice must know about protecting their patient data, technology systems, and reputation. Lorne breaks down how ransomware attacks actually happen, why HIPAA compliance is still widely misunderstood, and the real consequences practices face if they don't take security seriously. You'll learn: • The #1 way ransomware breaks into dental offices • Why cloud-based software does not eliminate HIPAA responsibility • What a proper HIPAA risk assessment really involves • Best practices for backups and disaster recovery • How cyber liability insurance protects your bottom line • The surprising percentage of practices that get hit with ransomware • The essentials every IT setup needs in 2025 and beyond • Why leaning on a healthcare-focused IT provider matters more than ever Lorne also shares his own powerful journey from perio to the forefront of dental tech security, plus personal insights in our lightning-round close. This episode gives dentists the clarity and action steps needed to stay protected, stay compliant, and stay in business.   — Key Takeaways Audio 00:41 Introduction and Event Highlights 03:35 Meet Dr. Lorne Lavine: Expert in Dental Technology 06:58 Transitioning from Dentistry to Technology Consulting 07:37 Managed Services and HIPAA Compliance 10:45 The Shift to Cloud-Based Solutions 14:55 Understanding Ransomware and Cybersecurity 22:25 Navigating Cybersecurity Liability and Insurance 25:41 The Importance of HIPAA Risk Assessments 28:20 Navigating HIPAA Compliance and Risk Management 29:35 Data Backup Strategies for Modern Practices 33:39 Cybersecurity Best Practices for Healthcare 36:38  The Importance of IT Consultation in Healthcare 43:13 Personal Insights and Entrepreneurial Advice   — Connect with Dr Lorne Website: TheDigitalDentist.com Email: drlavine@thedigitaldentist.com Phone: 866-204-3398 Free Offer for Listeners: Complimentary cybersecurity & HIPAA technical audit plus a personal review call with Dr. Lavine.   — Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com. This podcast is sponsored by Dental Intelligence. Learn more here. This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more here. Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

The Lawyer Stories Podcast Episode 242 features Gyi Tsakalakis, Founder of AttorneySync and partner with CallRail, and former trial lawyer.

AI isn't coming — it's already here. From Google Gemini to ChatGPT, the way patients discover dentists online is evolving faster than most practices can keep up. In this episode, Dr. Len sits down with Adrian Lefler, CEO of My Social Practice, to unpack how AI is reshaping SEO, what "Generative Engine Optimization" really means, and how dentists can adapt before they're left invisible online. Dr. Len Tau welcomes back long-time friend and industry expert Adrian Lefler to talk about one of the most important topics in modern dental marketing — AI-driven search. Adrian breaks down how tools like Google Gemini, ChatGPT, and Perplexity are fundamentally changing how patients find dental practices online. Together, they explore how AI overviews are replacing traditional search results, why Google Business Profiles are now more critical than ever, and how dentists can optimize for AI-based search instead of relying solely on outdated SEO tactics. You'll also hear practical, no-nonsense advice on blogging in the AI age, avoiding "word salad" content, and what questions to ask before hiring a marketing agency that claims to "do AI." What You'll Learn From This Episode AI is becoming the new search engine. Google's Gemini and AI Overviews are changing how patients find practices — links are being replaced by direct AI answers. Your Google Business Profile matters more than ever. It's the top data source AI models pull from, even before your website. Reviews remain your strongest ranking signal. But they must be paired with complete categories, service areas, and accurate info. Blogging isn't dead — it just evolved. Authentic, voice-based stories converted by AI tools outperform generic, AI-written blogs. Ask better questions. If a marketing company can't explain how their SEO adapts to AI search, walk away.   Key Takeaways 00:42 Introduction to AI in Dentistry 03:55 The Evolution of Search with AI 07:15 The Role of Reviews in AI Search 13:05 Understanding Generative Engine Optimization (GEO) 15:50 AI Tools and Patient Search Behavior 23:50 Actionable Steps for Dentists to Embrace AI 27:40 Using AI for Blogging Effectively 31:50 Choosing the Right Marketing Company for AI 37:26 Conclusion and Contact Information   — Connect with Adrian Adrian Lefler is the CEO of My Social Practice, a leading dental marketing agency helping practices grow through smart digital strategy, SEO, and AI-driven solutions. With over 15 years of experience, Adrian is known for making complex marketing concepts simple and actionable for dental professionals. Email: adrian@mysocialpractice.com Phone: 877-316-7516 Website: www.mysocialpractice.com  If you're ready to strengthen your online presence, optimize your Google Business Profile, or learn how AI can help your practice get found and chosen more often — reach out to Adrian and the team at My Social Practice today.   — Learn proven dental marketing strategies and online reputation management techniques at: https://www.drlentau.com This podcast is sponsored by Dental Intelligence. Learn more at: https://www.dentalintel.com/ This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more at: https://www.callrail.com/ Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

In this episode of The D2D Podcast, Hunter Lee sits down with Brianna Fitzpatrick, Founder and CEO of Digital Natives, a Phoenix-based digital advertising agency managing over $1M/month in ad spend for service-based businesses. Brianna shares her journey from running global ad campaigns to helping local service companies turn clicks into paying customers through smarter, data-driven marketing.If you're someone trying to generate more leads and build trust beyond the first knock, this episode is packed with gold. Brianna breaks down how simple, low-cost strategies like Google Business profiles, automation, and review incentives can instantly boost visibility and why authentic, low-production content often outperforms polished videos.You'll also learn why marketing and sales should never operate in silos, how tracking tools like CallRail and UTM codes can tighten your conversion process, and how to retarget unclosed leads for quick wins. Whether you're working with a marketing team or just starting from scratch, Brianna's actionable advice will help you build consistency, credibility, and a brand that sells long after the door closes.You'll find answers to key questions such as:How can digital marketing help door-to-door reps extend trust after the first knock?What simple tools can door to door people use to start building a personal or company brand online?Why are low-production, authentic videos outperforming polished content in 2025?How can marketing and sales teams work together to close more high-quality leads?What are the best ways to retarget and convert leads that didn't close the first time?Get in touch with Brianna Fitzpatrick: 

Before you spend another dollar on marketing, tune in. Nail phone conversion, stop broken appointments, and lift team performance starting now. In this episode of The Raving Patients Podcast, Dr. Len Tau sits down with Alex Nottingham, founder and CEO of All-Star Dental Academy, to uncover the three silent profit killers that quietly erode practice revenue and team morale. A former top business coach for Tony Robbins and an attorney turned dental business strategist, Alex shares how he transformed his father's struggling dental practice into a multi-million-dollar success — and how thousands of other dentists can do the same by mastering business fundamentals. From poor phone conversion rates to declining team performance, this episode dives into the overlooked operational leaks that can cost practices hundreds of thousands of dollars every year — and how to fix them through better training, communication, and leadership.   What You'll Learn From This Episode The three silent profit killers hurting dental practices — and how to eliminate them Why phone call conversion is the #1 factor in predictable profitability How broken appointments quietly drain productivity and morale The difference between “training” and true team performance optimization How to build a culture of accountability, respect, and long-term patient loyalty Why investing in coaching and systems isn't an expense — it's a multiplier — Key Takeaways 00:42 Intro & sponsor shout-outs 02:05 Meet Alex Nottingham, All-Star Dental Academy 03:00 Turning a struggling practice into a multimillion-dollar success 08:11 The three silent profit killers 07:30 #1 New patient conversion — why phone skills matter 20:57  #2 Broken appointments — stopping the hidden drain 29:10 #3 Declining team performance — training and leadership fixes 34:30 How small improvements add major profit 35:30 Lightning-round Q&A 40:38 Connect with Alex + Final thoughts   — Connect with Alex Visit: allstardentalacademy.com Download his free webinar & eBook on eliminating profit killers. Follow All-Star Dental Academy on YouTube, Spotify, and Apple Podcasts.   — Learn proven dental marketing strategies and online reputation management techniques at: https://www.drlentau.com This podcast is sponsored by Dental Intelligence. Learn more at: https://www.dentalintel.com/ This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more at: https://www.callrail.com/ Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

Kiera joins the Raving Patients Podcast to talk about obtaining that CEO mindset to systematize your practice. This mindset does not mean doing it all yourself, but leaning on others to maximize their skillsets. Kiera also discusses with Dr. Len Tau how to separate yourself from having your entire identity associated with dentistry. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: Speaker 1 (00:00) Hello everybody and welcome to another episode of the Raving Patients Podcast. As you know, I'm your host, Dr. Len Tau, and I am super excited today for multiple reasons. Well, first, before I get there, I want to first thank my sponsors, both Dental Intelligence, CallRail, and a new one, Net32. You'll be hearing their commercials as well, so check out those companies. And again, the only reason I'm able to do this every single week is because of their support. I also want to remind everybody about   my event, is only one week away. One week from now we'll be gathered in Fort Lauderdale for Supercharge with Dental Practice 2025. If you wanna be a come out last minute registrant, you can reach out to me. I will be glad to add you as a guest of me. So please reach out to me. You can check out the content at SuperchargeYourDentalPractice.com So I said I was super excited and I'm super excited because of our guest today. And she's been a guest before and I just recorded an episode with her on her podcast. ⁓   We're talking about Kiera Dent, who is from the Dental A Team, and we're gonna be talking the CEO mindset systematizing your practice for freedom and growth today. So before I let ⁓ Kiera take it off, I'm gonna go ahead and introduce her. So she is the founder and CEO of the Dental A Team, an entrepreneur, consultant, speaker, and podcast host dedicated to helping dental professionals reach their highest potential. Through customized in-office and virtual consulting,   She empowers dentists and their teams to cultivate an ownership mindset and achieving lasting growth. With experience spanning every role in the dental practice, front office, dental assistant, regional manager, and even practice owner, here brings unique first-hand perspective to her coaching. Alongside her team of expert consultants, she has partnered with hundreds of practices nationwide, leading them to greater efficiency, profitability, and fulfillment. As she often says, we don't just understand you, we are you.   So please welcome to the Raving Patients podcast, Kiara Dent. Kiara, thank you so much for being a guest on my podcast today.   Speaker 2 (02:03) Oh, Len, thank you so much. so excited to be here. I loved our podcast we did together. I love the podcast we did in the past together. I'm super excited about Supercharge. Everybody should go. We're going to like sneak peek, be there in 2026. Like Len, huge fan of you guys. Just excited to be here with you. So thank you. Thanks for having me. And yeah, it's always a little weird and fun to hear your bio read right before you get on. So just grateful to be here and just like have a good time with you. It's always a great time when we podcast together.   Speaker 1 (02:30) Well, I'm excited to spend the next 30 minutes or so with content from you. So I always like to ⁓ start off for people that don't know who you are. I obviously read your bio. Can you just tell dentists and other people reading or listening and watching this episode how you help dental practices?   Speaker 2 (02:50) Yeah, absolutely. So with the bio you heard, I started out as a dental assistant and then went throughout and I've owned practices. My first practice I took from 500,000 to 2.4 million in nine months and opened our second location. And that was with a Midwestern grad. I worked at the dental college there. And so helping practices, what I learned was   I've been a team member, I've been in so many of the team roles. And then in addition to that, I've owned dental practices and I understand the business and I've run multimillion dollar practices and businesses. so bringing that perspective, I feel like there's the dentist perspective, there's the owner, the CEO of the practice, and then there's the team perspective. And both are necessary for practices. And so Dental A Team, say like, it stands for dentist and team. So what we really do for practices is whether it's virtual or in person, it's...   I call it the yes model line is what I like to say is number one, you as a person, we're going to focus on your vision, where you want to go as a doctor. Like what is your vision? The practice should serve your life. ⁓ because I believe that when you're supported, you're actually a better owner, a better boss, a better dentist. And then we go to E stands for earnings and profitability. We've got to make sure it's a profitable practice. And then we use those things, the vision and the numbers to then tell us what systems and team development we need to put into place. I'm really much a custom.   Let's see kind of like dentists do with patients. Like let's do a comp exam. Let's see where we're at. And then let's go for what's going to make the biggest impact with the least amount of effort. And being team members ourselves, I really think that we're able to like, Hey dentists, we want to hear your vision. We need to know where you're going and then go do your like favorite thing. It's dentistry. And then let's help your team be empowered to learn how to run the practice. So it truly is like a self-managing team, utilizing every single player in the team to their highest potential, but doing it with a ton of fun and ease. Like as a team member, I didn't want more hard work.   As an owner, do not want you to give me more homework. I'm already busy. So I feel like we really come in and bridge that gap of like where we are to where we want to go and do it in the easiest, most efficient and most fun way possible to help like team and patient experience be the top that it can be.   Speaker 1 (04:48) So I guess someone's listening to this podcast and they say, you know, want to, I want to change the culture in my practice, but I'm very much a micromanager.   So which means they're not focused on their dentistry, they're focused on managing the team. Do you help with that? Because there are so many micromanagers out there. I always wanted them for a very long time. And honestly, wasn't until I gave up that micromanaging and I just did the things I was going to do that my practice excelled. So ⁓ that's something, if someone's a micromanager, do you get them off doing that? Or how do you deal with that?   Speaker 2 (05:19) Yes, and I'm so glad you said that because I think most   Founder owners are micromanagers. think leadership we believe I I think so many there's this belief out there that we just come into this world as great leaders and we should just know it like you went to dental school you should just know how to be a leader and leadership is a journey and so for those micromanagers I think it's really fun to have the doctor and the team perspective and to be able to help both of them say like no doctor like these are the things but what I found is doctors micromanage because there's a lack of communication feedback loops so it's a lot so it's either a lack of communication and feedback   loop, a lack of knowledge, or they just like genuinely want to be a manager and they don't want to be an owner. And I'm like, great, let's just figure out what the the reasoning is. And then let's find the solution to that. So if team members have doctors that are micromanaging, first question I'm looking at is like, where's the feedback loop and what are we missing? Next is like, hey, doctor, I understand that this is where we're at. This is where I need you to be for the growth of the practice. What do you need to feel confident to be the dentist, to be the like not micromanaging like   there's a lack. And when I realize there's a lack and when teams can realize that there's a lack, like there's just something missing, we fix that, dentist is now able to be happy, team's able to flourish, everything starts to move in in a good motion. absolutely. I think being team members ourselves, we're not doctors, we're not dentists. Like, Len, I'm gonna lean on you for clinical. Like, that's not my world. I'm not here to even discuss it for one minute. But what I am here to do is to bridge that gap between doctors and teams.   Because ultimately it's same team, like everybody wants the best experience for the patient. We want the practice to flourish. So if we're all same team, let's help get people right seat, right person, help them understand what they should and could be doing. But also like office managers, there's this whole weird world for them too, where they've never been taught to be managers. They've never been taught what they should or shouldn't be doing. They've never been taught like what the difference between an office manager is and a biller and a scheduler and a treatment coordinator and how all those roles are different. And so helping people understand even what their job entails.   I think really can cut that micromanagement passion project. It's just a lack of knowledge and so teaching teams and teaching people, but we're very hands on. I really don't like fluff. That's why think when you and I get along well, I want it to be tactical. I want it to be practical and I want it to be something that's sustainable as well.   Speaker 1 (07:34) And that makes a lot of sense. And that was a great answer, by the way.   We're talking about, obviously you're very systematized. You put systems in place, the team follows, everybody knows what they're doing, runs like a well-oiled machine. Okay. And that's how my practice was when I left, when I was traveling. ⁓ I knew things, I didn't worry. I knew that things were going to be done like this. They knew the roles, team members didn't need to be scolded. They just knew what their role was in the practice. So, ⁓ I know there are things, I like a term here you use the chaos creators. So there are chaos creators in the, in the office. So what are some of these, these common chaos creators?   ⁓ that actually can be helped by putting systems in place.   Speaker 2 (08:13) Yes, and I love that you brought that up because that's the ultimate goal. That's why I wanted this to be called like the CEO mindset. Like doctors, like you should be a dentist and you should own your business. You should not be the one managing. And when you recognize that this actually can be one of the biggest chaos creators in the practice of doctors trying to be the doctor, the dentist, the CEO visionary, plus the manager, plus all the other parts of the practice. Like that is a chaos creator, not knowing right person, right? See is a massive chaos creator. Number one thing I hear every time I go into an office or I work with someone,   is it's communication. And communication is again just a system that needs to be put into place. So how do team members know? Like what is our true morning huddle? It's not a time for us just to hang out. Like why do football players huddle? Why do basketball players huddle? They huddle to win the game. So what does winning on our practice even look like? Making that very clear for our team. Other things like handoffs. That's another communication drop that's a chaos creator. What doctor says to the patient, to the hygienist, to the front office,   It's such fun. I feel like we play a game of telephone. So putting in a little simple system there where we've got a great communication handoff and a process. I know Len, you and I are very big on this case acceptance process of just really having a great clean experience for the patient. These are chaos creators. Also, team members even knowing what their job should be, understanding how they go from where they were hired to how they can get raises. Those are chaos creators. The scheduling. How do we schedule? Let's have block schedules in there. Let's have   a way that we do this in our practice. I remember when I was a scheduling coordinator, my office manager said, Kiera, do not even think about scheduling outside of the blocks until you learn why we schedule the blocks the way we do. And you're right, like when team members know the rules of the game, so much chaos gets eliminated from the practice. like quick things are have great meetings and truly great meetings. If you don't know how to run a great meeting, Traction by Gina Wickman.   It's a little bit of a dull book. However, there are so many paramount pieces in that book and great meetings could be in there. Doctors and OMS have a same page meeting where we're looking at it. Get our KPIs in place where we know where is the practice even going? What is each person's number that they can like impact and improve in the practice? Have like set job descriptions, have protocols of how we treat a patient. What's our hygiene period protocol? Let's just have like really simple systems and I'm big on I don't like to remember things.   Like I love holidays, holidays are on a cadence. So how can we actually get cadences within your practice to where things really can run on more of an autopilot rather than trying to constantly like catch all the balls and remember things? That's the chaos. The chaos comes from the like not knowing and trying to scramble and being in reactive rather than proactive modes.   Speaker 1 (10:53) But that's really good, that's really great. So another question I have for you, there are dentists who are just dentists, and I don't mean that negatively, but they go in with the expectation that they're either gonna be an associate forever, or they're just going to practice and let everybody run the practice and they're just gonna come and do the dentistry, okay? Versus having the mindset of and acting like the CEO, okay? And there's a big difference. One, I believe, has a lot more stress.   I like to talk about it because I was the CEO of the practice. I handled everything. I handled the marketing. I handled the HR. I handled all of the things that makes it different than just being a dentist and putting your hands in the mouth and treating a patient. So if someone wants to act and think like a CEO, what does it really mean to do that versus just practicing dentistry and doing the dental work?   Speaker 2 (11:51) Yes, I'm so glad you brought this up. I've been like crushing on this idea. We actually just ran a three day CEO dentist workshop. like.   obsessing on this right now because there is nothing wrong. And I think that there's a few hats that people wear. I wear a consultant hat. I also wear a CEO hat. And they're actually and I think about big companies like let's look at Google. I know that CEO is not coding. They're not. They're not building it. They're truly in a CEO realm. And so when we look at like what does a CEO do, they are the chief executive officer. Like their job is to execute. Their job is vision. Their job is culture.   and their job is to like really steer and guide the ship and to come up with great ideas. And so when I look at that, I think that there's two hats for CEO dentists to wear. There's the true clinical dentistry, if that's what you want to do and continue to do. And then we really do need somebody who's guiding and leading this business. And I think when dentists, I know this can be a little like not favored, ⁓ dental practices are multimillion dollar businesses and they are. when we realize that they're   They are businesses and like you said, the HR and the marketing. But when you look at large businesses outside of dentistry, they have other players in the realm and in the rink with them to make it actually run as a very successful business. And so I believe that when we understand the business portion of dentistry and we have great clinical care, that's when we're able to serve and help more patients and more team members. And so helping these dentists realize what does a CEO do? And I actually pulled from Dan Martel.   the author of Buy Back Your Time, like obsessed with his book, met him in person, like raving fangirl. It was like slightly embarrassing, like how big of a fan I was of him. ⁓ But he has his delegation ladder in there for businesses and actually created a delegation ladder for dental practices of when CEO dentists go from like your right line, a lot of them do it all. And that's, think, where the burnout is and the chaos is to where when can we start to delegate? Like, do you have a personal assistant who answers all of your emails for you? And if not,   Administrative tasks are one of the best things to delegate. Then we move into like our scheduling and then into our customer service and the patient experience. And then we move into treatment planning. A lot of doctors do that on their own. And I'm not here to say you have to give up anything, but I am here to say that when you truly take on the role of CEO, trying to do it all actually creates chaos. And you actually, you're the bottleneck of the business. And so then we start to delegate out the case acceptance if you want to. You're allowed to keep whatever you want, whatever you're great at.   Then we delegate out the marketing, then we delegate out the, actually, me and my operations manager were talking that I believe that there's two spaces within leadership. There's the executive side, that's these big picture visionary pieces. And then there's the management side, which is the HR, the protocols, the accountability of the team. And when we had that like, and I believe that there's, it's like a black and a white, yin and yang, perfect whole, you need both sides of this leadership within that CEO realm.   But when you're trying to do all the pieces as a CEO, you need to know every aspect going on in the business. But that does not mean you need to do every aspect of the business. And so I think it's like figuring out which colors you like to paint with, which ones really are your zone of genius and then starting to then delegate in strategic manners, delegate and elevate, not abdicate ⁓ really are how you can make this where you become truly the CEO of your business and your practice. And you're able to have great players around you that are able to then.   Make sure every other part of your business is thriving and flourishing too.   Speaker 1 (15:19) Got it.   Speaker 2 (15:20) So   much line, I hope it wasn't lying.   Speaker 1 (15:22) No, that was great. That was great. I mean, they should replay that because I think there was some really good nuggets and pearls that they can take back. So, you know, I want to talk about delegation. ⁓ you know, Invisalign is a great product ⁓ to bring into the practice or aligners in general. doesn't have to be Invisalign, just aligners. And aligners are really good, but they become really profitable ⁓ when a dentist is willing and able to delegate the tasks to other team members.   And personally myself, I used to do it all. And then I took a class by somebody, can't remember who it was, but it was all about giving the empower your team to do things and delegate the services to them where you're literally kind of just doing the initial consultation and whatever is required by your license in the realm of the things. But the team is able to do mostly everything else. And once you do that, ⁓ Invisalign becomes a very, profitable procedure.   So what advice do you have about delegation to somebody, to a dentist who really feels like they need to do it all and does not want to give up control of anything?   Speaker 2 (16:28) Len, I'm so happy you asked me this question and I'm so happy that I'm a team member and I'm gonna put on a team member hat, not a CEO hat on this one. ⁓ Number one, I really, really hope, and dentists, if you need to pause, replay, record this and listen to it every single day, I really hope you do. ⁓ As a team member, my number one job, genuinely speaking, and doctors have told me so many times when they've heard me say this, it...   hopefully will strike you to your heart as well. As a team member, my number one, like genuine number one objective was to make my doctor happy and to make their life easier. And that was honestly what I did every single day. As a dental assistant, I'm looking ahead. I want to be seven steps ahead of you and I want to make sure that you're truly like set up for success. I want to make sure that patient's back on time. I want to make sure that hygiene exams are on time. And I think that while yes, you might have some team members that make you question this statement.   I think 95 % of the population is genuinely good and they want you to thrive and they want the patient experience to be great. So when you hear that and you truly honor that and you respect that and you trust that, you then will realize that one of the best things you can do is, I don't believe in delegating. So like I can empower, but if I empower and don't hold accountable, then I've created entitlement within my practice. So I want to empower through delegating of this like.   As a dental assistant, do know how happy I'd be if you gave me, can fit a line. I understand I'm going to make a few mistakes, but oh my gosh, the growth, growth equals happiness. So for your team to be happy, give them opportunities to progress. Like that's what creates the happiness and the sparkle and the zest in life. And so really when you empower your team and hold accountable, you don't get this entitlement. When you empower and don't hold accountable, that's when we get these entitled teams that genuinely then it just becomes mayhem in your practice.   So like you said, delegate these tasks that one, either you're not good at, or I do think about everybody should be working at the top of their license. What are you able to produce per hour? If there's a task that I can hire somebody for less than you can produce an hour, it's probably something that we shouldn't be using your time for. And I know as a CEO, as an owner, this is actually hard for me because you strip me of things that I'm actually really good at, but reality is there's better uses of my time. And when you can recognize   giving everybody the best use of their time. Me as a dental assistant being able to do Invisalign, you've now just lifted and elevated me to the highest level of my license as well. And so I really do believe like doctors, one, believe that your team is truly here to support you. And if they're not here to support you, they're not your right team players. they like, great, let them graduate to somebody else and you bring somebody else in. Two, empower them and hold accountable to ensure that it's like how you want it done. And team members like,   You can share this with your team. I'm happy to share this one reason I like to do this. Team members, give the feedback to your doctor. They are going to trust you so much more when you come back to them and you show them the things you listen to what they say, you create the protocols, you do it exactly how they want you to do it. That will build trust and confidence so quickly. Team members lose doctor's trust so quickly when they like lacked to follow through and like truly do what the doctors have given them like stewardship and ownership over. So for those doctors and like you said, Len.   You won't understand until you try. And when you do try, you will make mistakes. But I believe, this is my philosophy, anything that I've delegated never gets to come back to me. And I think when you have that notion and that idea, well, I know it could never come back to me. You actually make it really, really great. You train your team. You help them have this. ⁓ And I then believe everybody's able to flourish so much higher. So hopefully that answered of like, one, you need to delegate and you should delegate.   Two, what are the tasks that you can be doing that are like helping you work to the highest level of your license? Everybody working at that is going to make a better team experience, a better patient experience, and all around a better practice for you as well.   Speaker 1 (20:20) I think you, I mean, the content you're providing, the listening and viewing audience is spectacular. you know, one of the, I guess, negatives about being a dentist is a feeling of being overwhelmed. A lot of stress. You know, that's part of the reason why I think you've got, you know, dentists with the highest, one of the highest suicide rates out there is that, you know, it's a very stressful job. I mean, you've got a lot of debt, you've got a lot of, you know, people relying on you for income as well. So what mindset   do you think exist ⁓ that or traps do you mindset traps do dentists fall into that that keep them feeling overwhelmed and and what do do about that?   Speaker 2 (21:00) Yeah, this is something so real to me. My first practice, I mentioned it briefly at the very beginning of we took our practice from 500,000 to 2.4 million in nine months. And when I present and I speak, I often will bring up like the success story and I list off my stats of our practice. I asked the audience, said, who wants this practice? And like hands go up and people are like shouting like, yes, I want this.   And then I say the other side of success is that this person, is me, like, spoiler alert, I was 98 pounds and I'm 5'8". I ⁓ had divorce papers on the line. I remember like I walked out of my practice that like one day and I remember just like standing on the sidewalk and being like one step and all this could be over. Like it was, and I'm not a dentist. I didn't even have the pressure of having to be in the exam rooms, but I do understand the pressure of business. And that's actually what's like fueled my passion in consulting is.   Because I thought like if this is how so many of us feel to get to success, Tony Robbins has a quote that success without fulfillment is the ultimate failure. And that was curidant in a nutshell. We had success on paper, but fulfillment was lacking and my entire life was falling apart. And so when you ask like, what are some of these zones that keep people in this mindset is one, I think that we believe that to get to success, we have to grind it out. We have to hustle. We have to do it all. Like it's this hustle mentality that I believe is so false.   Yes, I do believe that hard work is required, but I don't believe you have to do all of the work. Just like we talked about before, also think delegations paramount. I think so many of the doctors that I see there in this burnout are just, it's like grippy. Like they want to hold on to everything and they're not willing to let go and they're not like, also you're telling your team that you don't trust them and you don't believe in them when you do that as well. So you're actually causing like this double-edged sword on it. And then third, I think ⁓ we just don't take time to stop and pause and realize like what really is necessary.   I think so much like when I sold out of the practices, my whole identity was associated with that. if we have our identities associated with these practices and with the success, well, I can imagine that that feels like chopping off your arm and your leg if you were to fail. therefore, if it's literally my physical body and I feel like it's my whole identity, I literally remember the day that I sold out of the practices. I felt who is cura dent, who is she? Like I have no purpose in this world anymore. Nothing is important. Like I don't even have a family. I have no practice.   I felt nothing and I think when people's identities are associated with this rather than having something else. So I talk about like what makes all of you up and I remember like like looks like this weird little doll. Like it's such a weird outline that I make people do but I'm like draw to me like how your life is and when I do this usually it's like from your neck to like your ankles that's work and if that much of your identity is associated with work in your practice.   What could we shift this to more so your whole identity is not associated with that? So that's like we go work out, we have time with family, we book the vacations and when you start to realize that there's more life outside of the chair, more life outside of it and you being a well-rounded human that truly and I don't like the word balance, I just love the word well-rounded and fulfilled. When we start to add some of those pieces in which again feels contradictory, it feels like if I give this up that I'm not making money. I used to say I don't want to sit on the couch and watch TV with my husband because I'm literally not making money.   That's one of the the grossest statements I've ever said, but Len, it's truth. I really truly felt this way. Like the only purpose is to be producing and to be productive. But I didn't realize that. Like you look at that athletes have to take a break and they have to reset. They have to recharge. They have to like the best time is actually the recovery off season. ⁓ no, no person can continue operating at 110%. And when they are operating, they're actually not their best self. So there's just as much beauty in the recharge off time.   as there is on the productive on time. So when we can delegate, when we have more purpose beyond just our practice, and it's okay, work to me is very fulfilling. It's such a big part of my life. I love it. ⁓ But it's not all of Kiera's identity. So if I were to lose work, Kiera and hopefully you can still exist outside of that. ⁓ And then truly having shut off time. A lot of clients when they come on board, I tell them, I'm like, I'm giving you the greatest gift. You're out of work today at 4.30 and I don't want you to talk about work. Close the laptop, walk out and literally leave it at work.   And what's crazy is people don't realize that you can actually get a lot done within your four or five hour, like four or five day a week work week. And to be home with your kids, to be home with your family, to go to the gym, to replenish your bucket that gives out so much every single day ⁓ really is what you actually need to be doing rather than trying to produce more. And it sounds contradictory, but it's true. You will actually produce more and be a better producer and happier business owner if you will do that.   I know that was a long-winded answer, Len, but I really hope that people can see there are two sides of success. The word itself of success has a portion of suck. Like there is a side of business that is really hard that does require that grind and that hard work, but there's also a beautiful side. And I think when people can dance in that, can see that their whole identity is not the practice. It's not all dependent on that and they fill themselves and fuel themselves. Literally, I feel like the burnout can be dissipated very quickly.   If you've been going on it for a long time, it will probably take a little bit longer, but these small, simple steps will make you so much more fulfilled. And honestly, I hope nobody listening to this podcast hit success without fulfillment. I hope all of us commit that while we're giving the great patient care, we're giving back to all these people, we equally get to deserve and we should deserve to have a beautiful life of our own as well.   Speaker 1 (26:39) So nicely said, very eloquent in way you said that as well. last thing I want to cover is, we talked about being overwhelmed. stress is also part of being overwhelmed. very stressed. What are some ways that you think a dentist can reduce the stress on a day-to-day part of his practice? If someone said, hey, I'm so stressed, I don't know what I'm going to do. And you hear it a lot. I I talk to dentists all the time. And one of the common denominators is that they're   You know, when I sold my practice, I was never truly, truly stressed out. The stuff that stressed me out, honestly, was stupid stuff. But since I sold my practice and retired, I don't really have much stress in my life anymore. It's very interesting. But what are some things that dentists could do to reduce those stress they see on a day-to-day basis?   Speaker 2 (27:29) Yes. Okay. And I said, yes, because I'm to go back to the S model. The S model is literally like my stress booster buster for you. Number one, where do you want to go and why? Like figure out you that truly if you don't have a North star, you don't know what you're going for and reassess to make sure that's really where you want to go. So many people put this like, I want to have four practices and I want to have this. And I'm like, why? You got to be able to tell me why I'm making sure it's your dream, not the dream you think you should be living.   That's like number one to get rid of stress, like truly living your dream. And I will tell you, you're allowed to like, it's in pencil, it's not in permanent ink. You can erase it, you can recraft it, you can recreate it. That's going to cut stress. I was chasing after a mountain, I didn't want to climb anymore. And when I realized that, that was a pivot shift. So number one is like, make sure you're actually truly going where you want to go. And that's the you. Earnings like profit, like Len, so much stress comes from not knowing the numbers.   And I know people sometimes want to avoid it. They don't want to look at it. Like I'm just going to go do production. I want to do ethical dentistry and I will tell you both exist. It's not an or like you will you as a human are going to naturally do ethical dentistry. Like you can't go against that. That's who you are at your core. And by knowing the numbers, you're not going to go and overdiagnose like I promise you it will not happen. But knowing the numbers and actually like looking at your cash, what are you spending money on? What do you need to produce to be able to afford the business?   Doctors learn the numbers and they actually use the numbers to make their decisions. Stress dissipates. I have so many doctors that reach out to me because they're cash flow poor and I'm like, you're producing 200,000 a month, how are we broke? ⁓ So actually understanding how to use numbers and not to be used by numbers and knowing how you actually can get money and like what can you live on and understanding tax brackets and savings like that discipline might seem constrictive, but I will tell you it is the most freeing stress free piece that you can have.   And then third, our systems and team. Like I'm going to like just really keep like painting this picture for you. Delegate to your team, use your team, put the systems into place. And we don't go for the whole elephant. We don't do the entire thing in one night shift. What we do is we look at the numbers. Where are numbers low on the KPIs? Let's go fix a system over there. So we fix that part of the leaking bucket. Just that alone, like even myself, I felt it like the hoosh of reducing that stress for you. ⁓ Start with your vision.   know your numbers and then put systems into place and team delegation and elevation ⁓ that will immediately reduce stress. And then like just quick, what is the one or two hot pain points right now causing the bulk of your stress? Let's figure out how we can eliminate those right now. And I want to, everybody always says, Kiera, there's no way like I can't do this. The answer is yes, you can. Yes, you can. And when we get out of this, I can't get that, I can't do this. We actually find the true core of what we can solve. Usually the answer is pretty simple and it's pretty immediate.   if we're willing to just let go and take action. So those would be kind of my like four little steps to reduce stress quickly and easily. And if you can't see it, sometimes having an outside voice and outside perspective, sometimes you're too far in the weeds, that can be very beneficial for you as well to like take you by the hand and say, here's step one, two, three, four, and they're there to guide you as well, rather than you trying to figure it out yourself.   Speaker 1 (30:35) amazing. This is great. ⁓ I want to shift for the final few minutes that we have together. I want to shift to my lightning round Q and a that I like to do with guests. We're going to get through eight to 10 of these. Okay, ready? The rule of thumb for this one, you like long winded answers, which is great. But for this one, it's very, fast. No long, no long winded. We'll never get through this.   Speaker 2 (30:47) So   You got it, Len.   Speaker 1 (30:58) So I opened my app up. First question, what book do you want to go back and reread as it's made a great impact on you the first time you read it?   Speaker 2 (31:07) I would go back and reread Bye, Your Time by Dan Martell. I feel like there's a lot that I could relearn from that where I'm at today.   Speaker 1 (31:14) repeat that one more time.   Speaker 2 (31:17) Yep, buy back your time by Daniel.   Speaker 1 (31:19) Buy back your time. I'm just writing it down. All right. Who has been your greatest inspiration?   Speaker 2 (31:25) Gosh Tony Robbins hands down. I love Tony so much. I look up to him a lot. I've been in his Lions group ⁓ the reason I look up to him is because He said one time the Tony you see in front of you is the Tony I created it's not from my parents It's not from business. It's not from anybody else It's who I want to be and who I esteem to be and he said life is always happening for you and not to you and those two pieces have Resonated with me so much in my life ⁓ truly one of the like   biggest, greatest mentors and I've been really blessed and lucky to have him directly mentor me, which have truly changed the trajectory of my course, of my life as well.   Speaker 1 (32:04) Awesome, amazing. ⁓ If you could take a class to learn anything, what would it be on?   Speaker 2 (32:10) marketing. Len, hate marketing. Call my Achilles heel. I learned so much and I think I know more. But man, if I could like understand it on a really high level easily all day every day and I take a lot of them. But man, one like magic one that would teach me everything. Yeah, it'd be amazing.   Speaker 1 (32:26) Amazing. Do you believe there is some sort of pattern or formula to becoming successful?   Speaker 2 (32:33) Yes, I do. It sounds like cliche. I didn't like, I think the yes model came from what I believe success is like you having a vision, looking at your numbers and then putting systems into play and using your team ⁓ and surrounding your yourself with people that are living and doing the life you want. I really do believe we become like the people we surround ourselves what we listen to. So that's what I would say is the path to success.   Speaker 1 (33:01) Amazing too. Has anyone in your network other than Tony Robbins, has anyone in your network been important in your journey or to your journey?   Speaker 2 (33:09) Absolutely. There's a lot of people. think my husband, that's a huge support for me. He believes in me, even though maybe he shouldn't believe in me, but having that rock. And then also my team, truly, I look at all the variations of Dental A Team and where I've gone as me as a person, they've evolved me as a human and they've also evolved our company and the good and the bad that have gone through.   They have truly shaped me, every single one of them, and I'm very, very grateful for the trust they put in me to create what we've built.   Speaker 1 (33:42) amazing. How do you develop how have you developed key partnerships?   Speaker 2 (33:47) Ah, that's fun. You go to events, you talk to people, you look to see how can you add value to their world, to their life. And I think partnerships, partnerships to me, I don't try to figure out like how to do something. I look to see like, who do I know that knows how to do this? That's how I use partnerships in life and vice versa. Like bring more to the table than you take from people. But I look at people have just like, what's their secret sauce? How can I like, like connect them to other people? To me, it's a fun connect the dots of just getting great people together. That's how I believe that like.   To me, that's how all boats rise is through partnerships like hands down. One of the best things was networking and meeting people. You will learn more from the minds of men than you will be able to like mine out of this world. Like there is more gold there than anywhere else in this world.   Speaker 1 (34:32) Got it. What has been your most satisfying moment in business?   Speaker 2 (34:39) Most satisfying moment? There have been a lot. I think recently my most satisfying moment was when I wanted to give up and I really was so burnt out and I was exhausted and I was tired and I hit that breaking point again in my life. And for the first time in my entire career, I took an entire month off and I reset and it was the most scaring. There was a lot of really bad backlash that came from it.   But me as a human, re-centered, refocused, re-prioritized. And I think that that was one of the most satisfying moments to realize, at the end of the day, CEOs and business owners have to show up for themselves first to be able to give to their entire team. And I'd never, ever, ever, ever done that. So like me personally, that was one of them. But man, like the hundreds and thousands of clients lives, Glenn, you and I both know, I think as consultants, when you hear people's lives changing,   like clients who are broke and literally had no money and now they're buying their kids their dream lives, that to me will always be the clincher of everything but like beautiful and why I show up every single day to do it. So there's a personal and a professional win that was like just super satisfying.   Speaker 1 (35:47) That's really great. All right, three questions left. Let's get through these quickly. What deserves all your attention but seldom gets it?   Speaker 2 (35:57) I would say probably my body like working out.   Speaker 1 (36:00) Okay, what three adjectives describe your strengths?   Speaker 2 (36:06) Adjectives. ⁓ I would say grit. would say fun. And I would say passion.   Speaker 1 (36:16) Great answers. Last question I ask is to everybody. So it is one subscription, either business or personal, so something you pay for either monthly or annually, that you simply cannot live without.   Speaker 2 (36:33) ⁓ Len.   I would say I can't live without, honestly, boomerang. That sounds so ridiculous. I would not be able to follow up with all the millions of things that I do day in and day out without boomerang as a person, like professional. Like I would pay for that all day every day. ⁓   Speaker 1 (36:53) I haven't heard that one before, that's a good one. you go. ⁓ So Kiera, how can people learn more about how you can help them if they want to learn more about your consulting agency? What's the best way for them to reach out and find out more?   Speaker 2 (37:03) Yeah, thank you so much Len. Best way is listen to the podcast, the Dental A Team podcast. Reach out on our website, TheDentalATeam.com. You can book a call with us or you can always reach out. You can text us directly, 775-243-5100. Like we will get back to you. I'm happy to share any tips, any insights. Find us on Instagram, Dental A Team. Truly, we try to be just like you are Len, available in all aspects and just really, really grateful for this opportunity today.   Speaker 1 (37:30) Well, this was great. Thank you so much for ⁓ spending 30 plus minutes with me, really educating the audience on things you're passionate about. And just like I did on yours, you can see the passion when you talk, you can see the passion in how you answer the questions. So I truly appreciate you kind of giving it all to us. So thank you again for being part of the Raving Patients podcast. ⁓ Guys, if you like the episode, please like us, please review us. If you think you or yourself or one of your colleagues can use what the Dental A Team can do for your practice, please reach out.   let them know you heard about them through the podcast that I just did with Kiera. ⁓ And as I end ⁓ every single one of my episodes, remember your reputation matters until the next episode. Thank you so much for joining me and we'll talk to everyone soon.  

Your next new patient may never search Google. AI platforms like ChatGPT and Google AI are reshaping how people find dentists — and social media is now fueling those algorithms. If you're still treating marketing like a bunch of separate buckets, you're about to fall behind. In this episode, Dr. Len Tau and digital marketing powerhouse Dr. Anissa Broussard reveal why your SEO strategy must evolve — and how to stay visible as search radically changes. In this conversation, Dr. Len sits down with Dr. Anissa Broussard, co-founder of Digital Floss, to unpack The New SEO Playbook: Why Social Media is No Longer Optional. They break down how AI search engines scan social platforms to recommend dentists, why content posted on Instagram and other channels now impacts Google rankings, and how practices can position themselves to dominate local search. Anissa also shares practical, no-fluff tips on maximizing reviews, updating your website content, and leveraging short-form video to attract quality patients — not just any patients.   What You'll Learn From This Episode Why traditional SEO alone won't keep you visible as AI search grows How Instagram captions, FAQs, and Google profile updates impact search results Practical steps to get recommended by AI engines like ChatGPT & Claude The real ROI of Google Ads vs. Meta (Facebook & Instagram) ads for dentists How to target high-value patients with geo-fencing and better lead funnels Simple content strategies that train algorithms to favor your practice long-term — Key Takeaways 00:41 Introduction to Digital Marketing in Dentistry 02:55 The Role of Social Media in Dental Practices 07:32 AI and Its Impact on Dental Marketing 20:43 Understanding Google Ads and Their Costs 24:03 Improving Lead Quality for Dental Practices 32:00 Future Trends in Dental Marketing 37:09 Conclusion and Resources   — Connect with Dr. Anissa Learn more about Dr. Anissa Broussard and her work at Digital Floss by visiting digitalfloss.com.  There you can request a free Visibility Audit, explore resources, and see how her team helps dental practices build authentic brands, dominate AI-driven search results, and attract high-quality patients. — Learn proven dental marketing strategies and online reputation management techniques at: https://www.drlentau.com This podcast is sponsored by Dental Intelligence. Learn more at: https://www.dentalintel.com/ This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more at: https://www.callrail.com/ Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

Reviews are one of the most powerful levers for your dental practice's visibility — but not always in the way most dentists think. In this episode, I sit down again with local SEO thought leader Colan Nielsen from Sterling Sky to cut through the noise about Google reviews, rankings, and how to actually get found by more patients. Colan and his team run ongoing SEO testing (so you don't have to) and bring real data on what matters — and what's just hype. We discuss what moves the needle on your Google Business Profile, how review quantity and recency affect map pack rankings, and why hitting that “magic 10” review milestone matters more than you realize. If you've been guessing at local SEO or feel stuck competing with practices with hundreds of reviews — this conversation will give you clarity and actionable next steps.   What You'll Learn From This Episode The truth about keywords in reviews — why telling patients to mention “dental implants” or “Invisalign” doesn't help you rank. The magic number to hit first — how going from 9 to 10 reviews gives a measurable boost in local rankings. Why recency beats volume — keeping a steady stream of new reviews is more important than chasing huge totals. Primary vs. secondary categories — how your Google Business Profile category choices impact visibility. Tools & metrics that matter — see how Sterling Sky measures you against top competitors month to month. When (and when not) to run branded Google Ads — stop wasting budget where it's not needed. — Key Takeaways 00:46 Introduction to Google Reviews and SEO 04:50 The Importance of Customer Service in Rankings 07:50 Understanding Local SEO and Google Business Profiles 12:57 The Impact of Review Text on Rankings 22:24 Review Velocity and Its Effect on Rankings 25:38 The Magic Number: 10 Reviews 27:58 The Role of Review Recency in SEO 34:35 Primary and Secondary Categories in Google Rankings 39:13 The Future of Reviews and AI in SEO 40:44 Branded AdWords and Their Effectiveness   — Connect with Colan Website & Newsletter: www.sterlingsky.ca YouTube Channel: Sterling Sky Inc   — Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com. This podcast is sponsored by Dental Intelligence. Learn more here. This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more here. Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

Patients today don't just choose a dentist based on price or location—they choose the story you tell. In this episode of the Raving Patients Podcast, I sit down with Ian DeJong of Pain Free Dental Marketing to explore how storytelling has become the new backbone of dental marketing. We cover why reviews are “the Bitcoin of dental marketing,” how to attract the right patients instead of every patient, and the simple shifts you can make in your practice to stand out in a crowded market. If you've ever wondered how to move beyond generic messaging and truly connect with patients, this episode will show you the path forward. Here are some of the interesting stuff we talked about in this episode. Why Storytelling Matters: Patients aren't just buying services—they're buying your story, values, and unique approach to care. The Power of Reviews: As Ian puts it, “Reviews are the Bitcoins of dental marketing.” Reputation is now the #1 factor patients consider when choosing a dentist. Attracting the Right Patients: It's not about chasing every new patient—it's about attracting the right ones who align with your values and help prevent burnout. The Role of the Dentist: Marketing success depends on your participation—reviews, testimonials, and authentic messaging start in your office. What Sets Great Practices Apart: Generic “we treat patients like family” isn't enough. Distinct experiences, stories, and brand voice create lasting trust. Looking Ahead: The future of dental marketing is less about Google Ads and more about authentic social proof, storytelling, and meaningful patient connections.   — Key Takeaways 00:46 Introduction to Dental Marketing and Storytelling 03:02 Understanding Pain-Free Dental Marketing 07:25 The Shift to Storytelling in Dental Marketing 11:50 Differentiating Your Dental Practice 13:10 The Importance of Google Reviews 14:20 How Patients Select Dentists Today 20:30 Attracting the Right Patients 25:07 The Dentist's Role in Marketing Success 27:55 Future Trends in Dental Marketing 30:50 What May Fade in Dental Marketing 33:50 Lightning Round Q&A — Connect with Ian

In this episode of The Green Industry Podcast, host Paul Jamison interviews Marcus Piazzisi, founder and CEO of VIIRL, who shares his inspiring journey from baseball stardom to digital marketing expertise, along with practical tips for marketing lawn care businesses using tools like CallRail to track and optimize results.

On this episode of the Raving Patients Podcast, I sit down with nationally recognized revenue cycle expert Cissy Mangrum of RevTech Partners and Maximize RCM Consulting. With nearly three decades of leadership experience in both healthcare and dental, Cissy has helped countless practices streamline their operations, reduce denials, and improve their bottom line. Revenue Cycle Management (RCM) isn't just about billing—it touches every part of your practice, from credentialing to front office workflows to clinical documentation. In this conversation, we break down why most problems occur long before a claim is denied, and how simple behavioral and operational shifts can radically improve your collections, cash flow, and even patient experience. If you've ever wondered why claims are getting stuck, why AR is piling up, or how to make RCM work for your growth goals, this episode is a must-listen. What You'll Learn from This Episode Why RCM starts at the very beginning of your processes, not just the back end The top five reasons claims get denied—and how to prevent them Key benchmarks to know if your practice has an RCM problem (like days in AR and net collections %) How technology and AI are changing verification of benefits and claims submission The connection between RCM, cash flow, and EBITDA—especially if you're preparing to sell your practice The impact of RCM on patient experience, and how transparent communication and financing options build trust and loyalty — Key Takeaways 02:50 Introduction to Revenue Cycle Management 04:40 Understanding Revenue Cycle Management 12:55 Challenges in Revenue Cycle Management 17:48 Common Issues in Claims Submission 20:08 Identifying RCM Issues 25:59 Impact of RCM on Cash Flow and EBITDA 27:54 RCM and Patient Experience 32:15 Technological Innovations in RCM 34:33 Lightning Round Q&A — Connect with Cissy Want to learn more from today's guest? You can reach Cissy at: Email (RevTech Partners): cissy.mangrum@revtechpartners.com Email (Maximize RCM Consulting): cissy.mangrum@maximizeRCM.com Websites: revtechpartners.com | maximizercmconsulting.com  LinkedIn: Connect with her directly on LinkedIn—she'd love to hear from you. — Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com. This podcast is sponsored by Dental Intelligence. Learn more here. This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more here. Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

In this episode of IMC Live, we sit down with Josh Rozman — the one-person marketing team at Oberlin Filter Company — to unpack how creativity and tech are reshaping industrial marketing. Josh shares how he tackled one of manufacturing's biggest challenges: marketing attribution. From “ghost hunting” lead sources to rolling out call tracking via CallRail, Josh talks us through the tools and tactics helping him earn internal buy-in and optimize spend. But that's just half the story. We also meet Phil — an AI-powered chatbot and animated brand mascot that handles weekend calls, screens leads and helps humanize Oberlin's technical offerings. Phil isn't just a gimmick — he's a scalable, brand-owned asset helping bridge the gap between web traffic and sales conversations.

If your practice runs only when you're watching every corner, you don't have a business—you have a job with extra stress. In this episode, I sit down with Kiera Dent of Dental A-Team to break down the CEO mindset so you can step out of micromanagement, build a self-managing team, and get your time—and sanity—back. I've lived both sides: the dentist who does everything and the CEO who trusts systems and people. Kiera and I dig into the exact levers that turn chaos into consistency: vision, numbers, and simple systems your team can actually follow. We also talk honestly about burnout, identity, and why delegation (done right) becomes your most profitable “procedure.” What You'll Learn in This Episode The CEO Mindset: Why your role is vision, culture, and execution—not every task on the floor. The “YES” Model: You/vision → Earnings & profitability → Systems & team development. Chaos Killers: Tighten handoffs, morning huddles, block scheduling, and role clarity to stop daily fires. Delegation that Sticks: Empower + hold accountable so responsibility never boomerangs back to you. Burnout Antidotes: Detach identity from output, build recovery time, and lead with numbers, not guesswork. Stress Reducers: Align goals with your actual life, master cash flow, fix one KPI/system at a time. — Key Takeaways  00:40 Introduction and Event Announcement 01:50 Understanding the CEO Mindset in Dentistry 03:35 Systematizing Practices for Growth 05:30 Overcoming Micromanagement 08:44 Identifying Chaos Creators in Dental Practices 12:46 The Role of a CEO Dentist 17:25 The Importance of Delegation 22:58 Mindset Traps and Overwhelm in Dentistry 29:14 Reducing Daily Stress in Dental Practices 33:54 Lightning Round Q&A 40:08 Conclusion and Call to Action — Connect with Kiera Want Kiera's help turning your practice into a self-managing, growth-ready business? Here's where to reach her: Website / Consulting: https://www.thedentalateam.com/ — book a call and explore services Podcast: Dental A Team Podcast (practical, team-centric systems every week) Text Kiera's Team: 775-243-5100 Instagram: @dentalateam for tips, playbooks, and event updates Tell her you heard her on The Raving Patients—she'll know exactly what you're after. — Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com. This podcast is sponsored by Dental Intelligence. Learn more here. This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more here. Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

Are you hitting the snooze button on Monday mornings, dreading another week of endless tasks and mounting stress? You're not alone. Burnout is one of the most common—and costly—challenges dentists face today. But what if you could simplify your systems, empower your team, and rediscover the joy in dentistry? In this episode, I sit down with Melinda Heryford,  “The Practice Implementer,” to unpack practical strategies for transforming your practice from chaos to clarity. With over 30 years in the dental industry, Melinda has helped countless dentists trade burnout for brilliance—and she's back on the Raving Patients Podcast to share exactly how. What You'll Learn in This Episode The truth about burnout in dentistry: Why it's not a sign of failure but a natural byproduct of doing too much without systems. Signs and symptoms to watch for: How to recognize when you (or your team) are edging toward burnout before it costs you your health and your practice. The 5 Prime Pillars of Practice Success: Plan, People, Process, Patients, and Profit—and why focusing on the vital 20% delivers 80% of the results. Simplifying your systems: Why trimming the fluff and doubling down on the essentials is the fastest way to restore energy, focus, and patient satisfaction. The power of accountability: How layering leadership and team responsibility keeps growth sustainable and prevents you from carrying the entire weight of the practice on your shoulders. Real success stories: From solo practitioners to multi-doctor practices, hear how dentists have reclaimed control, built stronger teams, and reignited their passion for dentistry.   — Takeaways 00:45 Introduction and Event Announcement 02:22 Meet Melinda Heryford: From Burnout to Brilliance 03:40 Understanding Practice Challenges and Coaching Methods 07:31 Identifying Burnout: Signs and Symptoms 11:40 The CEO Role in Dentistry and Its Challenges 17:06 Financial Stress and Its Impact on Burnout 19:08 Success Stories: Transforming Practices 26:20 Revenue Reveal: Assessing Practice Metrics 29:39 Commitment to the Process: Key to Progress 32:00 Lightning Round Q&A 37:59 Conclusion and Contact Information   — Connect with Melinda Want to see where your practice is leaving money and energy on the table? Melinda offers a Revenue Reveal Check, using Dental Intel to analyze 37 practice metrics and highlight hidden opportunities for growth. Email: melinda@melindaheryford.com Website: melindaheryford.com  Offer: Request your free Revenue Reveal Check to uncover your golden opportunities.   — Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com. This podcast is sponsored by Dental Intelligence. Learn more here. This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more here. Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

Still relying on “How did you hear about us?” as your only source of patient insights? It's time for a smarter way to track!In this episode, we dive deep into the world of marketing with Amanda Kepshire, a senior vertical marketing manager at CallRail, who reveals how industry-specific insights can revolutionize the dental marketing game.Amanda breaks down why understanding the unique challenges of dental marketing (like accurately tracking patient sources and enhancing patient experiences) matters more than ever in today's competitive landscape. She explains the pitfalls of outdated manual tracking methods and uncovers how advanced tools, including call and form tracking, unlock the full patient journey. From smarter budget allocation to training front-desk teams and adapting to a rapidly evolving industry, Amanda offers practical strategies for practices to leverage technology, like CallRail's premium features and AI-driven insights, for superior marketing results and lasting patient loyalty. The discussion wraps up with Amanda's personal tips on what patients truly value and her expert advice on embracing compliance and data ownership during industry shifts.What You'll Learn in This Episode:The fundamentals of tracking and why it's essential in healthcareCommon tracking mistakes that lead to lost opportunities and missed insightsHow automated tools can pinpoint exactly how new patients find your practiceWays to use call and form tracking data to refine your messaging and marketing spendThe power of transcription analysis and AI tools to train staff and improve consistencyAmanda's personal checklist for choosing a providerHow to build trust and retention by understanding the full patient journeyStrategies to stay ahead of privacy regulations and technology changesWhy owning your marketing data is critical for HIPAA complianceActionable steps to start upgrading your marketing (no overwhelming tech required)Let's unlock smarter dental marketing today! tune in now and empower your practice with the strategies that set leaders apart.‍Sponsors:‍CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! callrail.com/dentalmarketerClick here for a special offer!Guest: Amanda KepshireBusiness Name: CallRailCheck out Amanda's Media:‍Website: callrail.com/dentalmarketer‍LinkedIn: linkedin.com/in/amandakepshireCallRail LinkedIn: linkedin.com/company/callrail‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Are you spending too much time in the operatory without realizing it? What if shaving minutes off your procedures didn't just increase production but also improved patient satisfaction, reduced stress, and helped your associates level up faster? That's exactly what we're diving into in this episode of the Raving Patients Podcast. I'm joined by Dr. Aaron Nicholas—a practicing dentist, international speaker, faculty member with Dental Success Companies, and the founder of Monday Morning Dentistry. With over 37 years of clinical experience, Aaron has mastered the art of turning complex, time-consuming procedures into streamlined systems that can be applied the very next day in your practice. What You'll Learn in This Episode Why efficiency doesn't mean cutting corners Dr. Nicholas explains how you can maintain—or even raise—your clinical quality while dramatically reducing appointment times. The power of recording yourself A surprisingly effective tool for uncovering inefficiencies in your clinical and communication habits. Time benchmarks for key procedures How long should a crown prep and buildup really take? Dr. Nicholas breaks down realistic ranges for both new and experienced practitioners. Training associates the right way Why “letting them figure it out” is a costly mistake, and how to implement systems that get them efficient, faster. Hygiene checks without constant interruptions Learn Aaron's strategy for handling multiple hygienists while protecting your focused chair time. Anesthesia done smarter From Gal-Gates blocks to intraosseous injections, discover how to get patients numb faster and keep them comfortable throughout. Mindset shifts that matter How to view efficiency not as rushing, but as creating smoother systems that benefit your team, your patients, and your bottom line. — Key Takeaways 00:25 Introduction and Event Announcement 01:30 Meet Dr. Aaron Nicholas 03:50 Improving Efficiency in Dental Practices 05:37 Identifying Inefficiencies in Practice 09:40 Balancing Efficiency and Quality 11:30 Maximizing Productivity and Profitability 15:20 Training Associates for Efficiency 18:39 Optimizing Hygiene Practices 20:17 Mindset Shift in Dentistry 21:07 Training for Efficiency 23:04 Comprehensive Approach to Dental Procedures 26:50 Enhancing Anesthesia Techniques 29:53 The Importance of Patient Comfort 30:50 Lightning Round Insights   — Connect with Dr. Aaron Website: mondaymorningdentistry.com Email: anicholasdds@gmail.com Phone: 410-207-3527   — Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com. This podcast is sponsored by Dental Intelligence. Learn more here. This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more here. Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

Silence is costing your practice more than you think. Every time you put a patient on hold and they hear nothing but dead air—or worse, that same generic tune on repeat—you're missing out on a chance to build trust, educate, and even grow your practice. In this episode, we uncover why silence is expensive and how your on-hold message can become one of the most overlooked marketing tools in dentistry. In this episode of the Raving Patients Podcast, I sit down with John Waller, “The On Hold Guy,” who has been serving the dental industry for over 30 years. Together, we explore how customized on-hold messaging can transform patient experience, strengthen your brand, and increase ROI—all for just a few dollars a day. If you've ever wondered whether patients are tuning out during those long hold times, or how you can turn wasted moments into opportunities, this conversation will show you the way. What You'll Learn in This Episode: The true cost of silence: Why patients hang up when they hear nothing (and how to prevent it). The anatomy of a great on-hold message: From doctor credentials to services, reviews, and even staff shout-outs. Technology made simple: Whether your office runs on VoIP or still uses landlines, implementation is easier than you think. Best practices you should be using: From alternating voice talents to updating scripts quarterly for fresh impact. How on-hold messages boost ROI: Simple tracking methods and patient feedback that prove the value. Creative content ideas: From dental trivia to highlighting employee-of-the-month, keeping patients engaged and connected. — Key Takeaways 00:39 Introduction and Event Announcement 03:20 The Importance of On-Hold Messaging 04:25 Creating Effective On-Hold Messages 07:00 Implementation and Compatibility of On-Hold Systems 08:28 The Role of Patient Education 10:15 Voice Personalization in On-Hold Messages 12:20 Script Writing and Customization 14:23 Best Practices for On-Hold Messaging 19:25 Content Suggestions for On-Hold Messages 22:58 Measuring ROI from On-Hold Messaging 25:10 Trial Period and Getting Started 26:07 Referral Program and Networking 26:49 Lightning Round Q&A 32:05 Conclusion and Contact Information — Connect with John If you'd like to learn more about how The On Hold Experience can help your practice transform silence into a patient education and marketing tool, reach out to John directly: Call/Text: 208-546-8330 Email: theonholdguy@gmail.com Try the 45-Day Free Test Drive — no long-term commitment, just $59/month after. John is easy to reach, quick to respond, and passionate about helping dental practices make every patient interaction count—even the ones spent on hold. — Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com. This podcast is sponsored by Dental Intelligence. Learn more here. This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more here. Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

Stop chasing “one big marketing trick.” If SEO is the only lever you're pulling, you're leaving money on the table—and patients on page two. In this episode, we break down how premium practices win with a whole-practice approach: brand, systems, and a memorable new-patient experience that starts before the first visit. In this episode, I talk with Jackie Ulasewicz-Cullen about moving beyond “rank-at-all-costs” thinking to a comprehensive, measurable growth system. We break down why there's no silver bullet in dental marketing and how an omnichannel mix—reviews, humanized social, targeted Google Ads with single-focus landing pages, and a conversion-ready website—works together. We zoom in on the new-patient experience: rapid responses, pre-visit doctor touchpoints, clear expectations, and thoughtful follow-ups that turn inquiries into trust and treatment. We also spotlight the most neglected profit center in dentistry—retention—and the metrics that reveal whether you're quietly shrinking or sustainably growing. Here's what we talked about in this episode: No silver bullet: SEO is a channel, not a strategy; build a portfolio of levers. Compete smart: In dense markets, SEO is long-term—pair it with Google Ads → single-focus landing pages to capture demand now. Speed-to-lead wins: Reply to forms/chats within minutes; slow responses kill conversion. Doctor touch = trust: A brief pre-visit call/text from the dentist lifts show rate and acceptance. Reviews with heart: Automate requests; dentist closes the loop on negatives—solve first, never ask for removal. Human social > generic posts: Short, educational team videos build connection and assist conversion. Retention is revenue: Track lost/inactive vs new, run reactivation, and educate existing patients on services (“Did you know we offer…?”). Measure what matters: Time-to-response, show rate, case acceptance, production per lead, and churn—not just clicks or calls. — Key Takeaways 00:47 Introduction and Event Announcement 02:10 Meet Jackie Cullen: A Marketing Expert 04:00 Understanding Comprehensive Marketing Strategies 05:30 Misconceptions in Dental Marketing 08:00 SEO in Competitive Markets                                                                                                    11:33 Omnichannel Marketing Approach 14:00 Enhancing the New Patient Experience 17:14 The Importance of Human Connection 19:34 Retention, Relationships, and Reputation 22:35 The Value of Patient Retention 25:50 Social Media and Advertising Strategies 29:50 Building Trust with Marketing Agencies 32:17 The Importance of Agency Involvement 34:15 Lightning Round Q&A 37:55 Conclusion and Resources — Connect with Jackie You can connect with Jackie Ulasewicz-Cullen and her agency through: Website: mydentalagency.com — click the “Schedule a Call” button right on the homepage. Free Book Offer: Elite Dentistry — elitedentistrybook.com/ravingpatients (includes free shipping + 3 exclusive bonuses).   — Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com. This podcast is sponsored by Dental Intelligence. Learn more here. This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more here. Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

Join Paul Jamison and Meagan McLoughlin from CallRail as they explore how Voice Assist can enhance customer interactions and increase profitability for lawn care and landscaping businesses.

If your practice's collections aren't where they should be, it might not be because of fewer patients—it could be because your revenue is trapped in insurance company limbo. The truth? Without a rock-solid revenue cycle management (RCM) process, you're leaving money on the table… and adding stress to your team. In this episode of the Raving Patients Podcast, I sit down with Shreyas Parab, co-founder and CEO of Daydream, to explore how AI can revolutionize dental billing without removing the human expertise that keeps claims moving. Shreyas shares his unique perspective—shaped by growing up in his mother's small Medicaid dental practice—on why dental billing is a hidden bottleneck for many offices and how automating key steps can unlock both revenue and time. We break down what “human-in-the-loop” AI really means, how to verify insurance more efficiently, and why complete transparency in billing services is non-negotiable for cash flow health. We also dig into the broader role of AI in dentistry—what's working now, where the technology still falls short, and the untapped opportunities that could transform patient communication and education in the near future. Shreyas provides real-world examples of practices that have recovered hundreds of thousands in aged receivables by combining AI-driven workflows with experienced billers, and why this hybrid approach outperforms both in-house teams and traditional billing agencies. Whether you're currently outsourcing, doing billing in-house, or simply curious about what's possible, this conversation will give you the tools to evaluate your RCM strategy and future-proof your practice against the growing complexity of insurance reimbursement. Here are the interesting stuff we talked about in this episode: Automating bottlenecks works best with expert oversight. Pure AI isn't ready to replace billers—but it can triple their efficiency. Transparency is key. If you can't see exactly what's happening with your claims, you can't fix revenue leaks. Growth magnifies billing challenges. Expanding operatories, adding associates, or buying a new practice will strain in-house billing unless processes scale. Patient communication is an untapped AI opportunity. Future tools could educate patients before appointments, improving case acceptance and freeing up clinical time.   Key Takeaways 00:43 Introduction and Event Announcement 02:23 Meet Shreyas Parab: The Vision Behind Daydream 04:30 The Journey from Dental Practice to AI Solutions 05:59 Understanding the Burden of Dental Billing 07:45 The Role of AI in Automating Dental Billing 10:00 Why Automation Over Software Tools? 13:00 Human-AI Collaboration in Dental Billing 14:33 Services Offered by Daydream 15:46 AI-Driven Processes in Dental Billing 17:47 Pain Points with Traditional Billing Agencies 21:12 Identifying Candidates for Daydream's Services 23:22 Exploring AI's Impact on the Dental Industry 24:00 The Future of AI in Dentistry 28:44 AI's Role in Patient Education and Communication 30:38 Limitations of AI in Dental Practices 33:06 Understanding AI's Writing Patterns 38:19 Innovative Marketing Strategies in Dental Practices   — Connect with Shreyas Learn more about Daydream and schedule a demo at daydream.dental.   — Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com. This podcast is sponsored by Dental Intelligence. Learn more here. This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more here. Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

Brandon Rickman is a seasoned real estate investor and entrepreneur who has flipped over 500 houses and owned both short- and long-term rentals. He has raised private money for multiple projects, operates a private lending business, and is currently developing a three-story A-class self-storage facility outside of Atlanta. With over two decades of experience, Brandon has scaled from small residential projects to multimillion-dollar commercial ventures.    

If you don't truly know your numbers, you might be leaking money without even realizing it. Most dentists assume they're making more than they actually are—but are you calculating your real take-home income? In this episode, we break down what's actually going on behind the financial curtain of your practice—and how to fix it. In this episode of the Raving Patients Podcast, I sit down with dental CPA Travis Slade to talk about the financial clarity every dentist needs—but few actually have. We break down the five core financial drivers that impact your real income: revenue, overhead, debt, taxes, and personal spending. These aren't just accounting terms—they're the difference between feeling in control and constantly feeling cash-strapped. Travis shares insights gained from working directly in dental offices, and explains how most practice owners are in the dark about where their money goes. We dig into common traps—like inflated overhead, lifestyle creep, and taking on debt without understanding the long-term impact—and give practical tips to help you make better decisions around hiring, investing, and personal budgeting. This episode will help you assess your financial health, calculate your true break-even point, and set goals that actually move the needle. If you're serious about building a practice that supports the life you want, this is one you don't want to miss.   Here's what we talked about in this episode: The five financial drivers that actually determine your take-home pay Why revenue can be a misleading metric if you don't track overhead and debt Ideal overhead breakdowns (including wages, supplies, marketing, and more) Understanding debt health: what's manageable and what becomes a liability The impact of personal spending on your stress, cash flow, and practice health How to strategically invest in marketing (and know if it's actually working) What your monthly break-even number really is—and why you need to know it Common financial traps dentists fall into and how to avoid them Travis's #1 piece of advice for financial stability and long-term growth — Key Takeaways 00:39 Introduction and Event Announcement 04:10 Understanding Financial Metrics for Dental Practices 05:31 The Five Financial Drivers of Dental Practices 09:40 Revenue: The Misleading Top Line Number 12:20 Overhead: Managing Practice Expenses 16:32 Debt Management in Dental Practices 22:07 Personal Spending and Lifestyle Choices 25:02 The Financial Matrix: Understanding Break Even 26:19 Common Financial Traps for Dentists 28:45 Marketing Investments and Financial Projections 30:28 Final Thoughts and Advice   — Connect with Travis Want help decoding your numbers or figuring out your break-even point? Travis is offering a free Financial Matrix Calculator, plus a complimentary session for the first two listeners who reach out.

Is your practice actually as efficient as it could be? If your front desk feels like a bottleneck, patients are slipping through cracks, or you're losing revenue to outdated payment systems, then you'll want to hear this one. In this episode of the Raving Patients Podcast, I sit down with Mandy Madeline—an experienced clinical assistant turned dental operations expert and now a leader at Pay Proudly. With nearly two decades in the industry, Mandy offers a unique lens into how systems, communication, and simple changes can make a huge impact on your bottom line. We dig into: How to reduce credit card processing fees without upsetting patients The truth about surcharging—and how to do it the right way Why in-house membership plans are a must (and how to make them work without tech headaches) The #1 leadership mindset that boosts team performance and office culture Simple front office scripts that improve patient trust and reduce confusion You'll walk away with clear, actionable strategies to streamline your practice operations, elevate your patient experience, and protect your profitability. Whether you're a dentist, manager, or team member, this episode is packed with take-home tools to make your day-to-day smoother and your practice stronger.

If you think your “pretty” website alone is enough to bring patients through your doors, think again. Dental marketing today is more complex—and more critical—than ever. From SEO secrets and Google Ads strategy to why your website might be quietly sabotaging your practice growth, this episode is your blueprint for smarter marketing decisions. Dentists, this is one you can't afford to miss. On today's episode of the Raving Patients Podcast, I'm diving deep into the world of dental marketing with two incredible guests from Gargle—Brandie Lamprou, VP of Corporate and Sales Development, and Cassidy Turley, Partnerships and Lead Generation Manager. If you've ever wondered: ✅ Is my website really helping me rank and convert patients—or just sitting there looking pretty? ✅ Why is SEO a must-have and how do I stand out when the dentist down the street is doing it too? ✅ Are Google Ads worth the investment for general new patients—or should I be targeting high-value procedures? ✅ What's the real deal with Google Analytics and why should you demand access to your own data? ✅ When should a practice consider running ads, and when should you hold off? …then you're in the right place. — Key Takeaways 00:44 Introduction and Event Announcement 01:50 Meet the Guests: Brandy and Cassidy from Gargle 03:48 Understanding Gargle's Role in Dental Marketing 05:52 The Importance of a Strong Website 07:52 SEO: The Key to Online Visibility 15:00 The Role of Google Ads in Dental Marketing 18:20 Determining the Right Marketing Budget 20:39 When to Start Using Ads 23:40 The Importance of a Solid Foundation 25:41 Secrets to Ranking Higher on Google Maps 27:00 Updating Your Website: Best Practices 29:18 User Experience: The Digital Waiting Room 30:45 The All-in-One Marketing Approach of Gargle 32:15 Lightning Round Q&A 36:15 Conclusion and Free Marketing Assessment Offer —  Connect with Gargle Phone: 888‑842‑7453 Email: info@gargle.com Website: www.gargle.com — Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com. This podcast is sponsored by Dental Intelligence. Learn more here. This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more here. Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!  

Ever wish you could stop wasting time jumping between imaging systems and get a single, clear picture of your patient's oral health? This week, I'm unpacking exactly how AI-powered, unified imaging can transform your diagnostics, simplify your workflow, and help patients say “yes” with confidence. In this episode, I sit down with my friend and neighbor, Jordan Reiss from DEXIS, to explore how their AI-powered, unified imaging platform is transforming digital dentistry. We discuss how DEXIS brings 2D, 3D, and intraoral scans into a single, smart ecosystem, streamlining workflows and boosting diagnostic confidence. Jordan explains how tools like Magic Sort eliminate tedious tasks and how emerging AI capabilities—like automatic implant positioning and facial scan integration—are paving the way for faster, clearer treatment planning. If you're looking to simplify your imaging processes and communicate better with patients, this conversation is one you don't want to miss. Here's what we covered in this episode ✅ How AI acts as your second set of eyes—enhancing accuracy and saving time. ✅ Why a unified imaging ecosystem eliminates software headaches and improves workflow. ✅ How Magic Sort automates sorting and labeling your images for better efficiency. ✅ What's next for digital dentistry: facial scans, 3D segmentation, and cloud-based sharing. ✅ How AI visuals help patients say “yes” to treatment by building trust and clarity — Key Takeaways 00:36 Introduction and Event Announcement 02:43 Meet Jordan Reiss and DEXIS Overview 04:38 Unifying AI-Powered Platform for Enhanced Diagnostics 06:40 The Importance of AI in Dentistry 12:37 Improving the Diagnostic Process 16:26 Simplifying Diagnosis and Treatment Planning 18:40 Innovations in Imaging Technology 22:45 Magic Sort and Image Analysis 27:40 Future of DEXIS and Digital Dentistry 30:26 Lightning Round Q&A with Jordan Reiss — Connect with Jordan

If you've ever wondered why your law firm isn't showing up on Google—or what to do about it—this episode is your playbook. Guest host Bridgit Norris sits down with Lindsey Busfield, Vice President and Director of Operations at Optimize My Firm, to unpack what it really takes to build lasting visibility through SEO and content marketing. Whether you're doing it yourself or paying someone else to handle it, you'll learn how to make smarter decisions, avoid common traps, and start attracting more qualified leads without throwing money at paid ads. This isn't fluff—it's a direct line to better results, more clarity, and a sustainable way to grow online. If you're serious about taking control of your digital presence, hit play now.

Let's face it — dental marketing has become a jungle. Between rising costs, Google's ever-changing rules, and patients who click but never convert, it's easy to waste thousands without seeing results. In this episode, I sit down with David Herman from Web Marketing for Dentists. David's helped over 2,000 practices generate $50 million in production — and today, he's breaking down how to stop chasing low-value leads and start filling your schedule with patients who want the treatments you love to do. Here's what you'll learn: ✅ Why throwing money at ads doesn't automatically bring in patients ✅ The hidden dangers of a weak online presence ✅ Why video matters more than ever ✅ How to truly track your ROI from Google Ads ✅ What budget you really need for success ✅ Overwhelmed staff and lost leads Your marketing shouldn't be guesswork. Get strategic. Know your numbers. Focus on the procedures you want more of. And remember: every dollar you spend should bring real patients through your door, not just clicks on a screen.   — Key Takeaways 00:41 Introduction and Event Announcement 02:00 Meet David Herman: Expert in Dental Marketing 04:03 Understanding Dental Marketing Challenges 05:35 The Importance of ROI in Marketing 09:22 Building a Strong Online Presence 15:58 Tracking AdWords Results Effectively 19:20 The Science of Google AdWords 22:53 Targeting High-Value Procedures 30:56 Managing Overwhelmed Staff and Leads 34:55 Lightning Round Q&A 38:36 Conclusion and Special Offer   — Connect with David Want David and his team to take your marketing to the next level? Head over to WM4D.com — or the full version, WebMarketingForDentists.com.

In this episode, Paul Jamison chats with Laura Beussman, CMO at CallRail, about practical ways lawn care and landscaping businesses can level up their marketing, track calls, and turn more leads into loyal customers.

Send us a textMarketing doesn't have to be boring, and finding your dream clients shouldn't feel like guesswork. In Part 2 of this real AF series, Tanya is joined again by HomeField's marketing maven, Heidi Hooker, to break down how their team attracts ideal customers, presents itself differently, and leverages creativity, AI, and team power to build a brand people actually want to follow.From community involvement and social media spirals to tech-powered tools and unconventional outreach, Tanya and Heidi get into the gritty details of what's working right now in marketing for service-based businesses. In this episode, we dive into:Why networking isn't just for owners (and how to get your team involved)The unexpected power of ribbon cuttings and business cardsHow they're using AI like ChatGPT and CallRail to boost content and improve performanceBuilding trust before the sale with value-packed freebies like the “Septic 411” guideHow video content is shaping the next phase of HomeField's marketing planThe magic of real faces and real stories in your brand presenceWhy content isn't about perfection—it's about consistency and creativityWhat "Ladies Kickin' Ass" means to Heidi (you'll love this answer ) Tools & Tactics Mentioned:Chamber of Commerce networkingBusiness card drops + community boardsAI tools: ChatGPT for content creation, CallRail for call trackingCustom guides like “Septic System 411” & “Grease Trap 411”Video content + launching the new Tech Talk video seriesEmail list building + follow-up strategies Heidi's Favorite Quote From This Episode:“AI can't replace me—but it can save me a hell of a lot of time.” Connect With Us + Keep Learning:Website: homefieldonsite.com/east-valleyIG: @ladieskickinassJoin the BadAss Inner Circle: ladieskickinass.com Love this episode?Leave a 5-star review and tag us in your stories with your biggest takeaway.We're here to help you kick ass and build a business you actually love showing up for. Learn more about ASCEND - Applications being accepted through June 25th!Connect more with Tanya & Ladies Kickin Ass… Facebook LinkedIn YouTube TikTok Website Insta Join: ⁠⁠BadAss Inner Circle

Non-Lawyer ownership, alternative business structures, venture capital pushing out the little guy… scary, right? Yeah, we get it—but should you be so worried about these new trends coming to law-firm business management? And later, Gyi and Conrad dig into Google's content guidance to help you understand how to effectively leverage content for your business & marketing strategies.  ----- For attorneys, the very thought of non-lawyers profiting off the practice of law is pretty darn repugnant. So, naturally, most lawyers are united in their distaste of venture capitalism, private equity, and big business making its way into digital marketing and law firm ownership. Is this resentment justified? Gyi and Conrad talk through the changing landscape of law firm business structures and what lawyers need to consider as they navigate this new reality. Next, what can you do to make sure your content stands out amongst your competitors? The guys discuss Google's SEO fundamentals for creating content their algorithm will promote. Figuring out how to drive traffic to your website might feel like a guessing game, but there are real, tactical methods for creating expert, trustworthy content that gets boosted by search engines. Check out more from Google: Creating Helpful, Reliable, People-First Content | Google Search Central | Documentation    The News: Jason Hennessey's firm Hennessey Digital was purchased by private equity. Answering Legal has launched a free AI-powered chatbot. You don't have to be a customer to use it, so you might as well check it out.  The Lunch Hour Legal Marketing website is live! And, coincidentally, you can sign up for the very exciting Lunch Hour Legal Marketing Summit right on our website! Hurry on over for that sweet early bird discount.  CallRail's Voice Assist comes out of beta mid-July! Keep an eye out for it.  Hit us up to do an Ignite Pitch at the LHLM Summit! If you've got 5 minutes worth of quirky, nerdy insights on a relevant topic, Gyi and Conrad would love to consider your pitch.   Suggested LHLM Episodes: HELP! My Marketing Agency Was Acquired — What You NEED To Know  What's In a Brand?   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok Chapters (Times Approximate) 0:00 Gyi Griswold Goes Michigan Roadtrippin' 2:48 The News 8:47 Is Venture Capital Getting Greedy?   21:30 Help With Google's Helpful Content

Who's picking up your office phone—and are they turning callers into loyal patients or missed opportunities?In this episode, we meet Eric Hubbard, founder of Pain-Free Dental Marketing, to uncover the remarkable origin story behind his company. Eric shares raw memories from his rural Oklahoma upbringing, his mother's courageous fight with cancer, and the pivotal moment when a compassionate dentist, Dr. John Barroso, offered more than just dental care—he offered hope. Years later, this gratitude fueled Eric's mission to help dentists thrive, leading to the creation of a marketing agency that now champions dental practices across the country.We take a candid look at what truly moves the needle for practices looking to grow. Our conversation goes beyond traditional marketing by spotlighting the critical impact of front desk staff, patient interactions, and the systems that track every touchpoint, like CallRail and integrated CRMs. Eric pulls back the curtain on how real results come from training, honest feedback, and rewarding proactive communication—not from racing to the bottom on price. The conversation closes with Eric reflecting on personal lessons learned, the value of clear communication, and his journey toward confidence and authenticity, leaving us inspired and equipped to rethink how we define success in dentistry.What You'll Learn in This Episode:Essential strategies for attracting the right dental patients in a competitive marketWhy front desk staff are the key to patient conversions and retentionThe role of call tracking and analytics in pinpointing missed opportunitiesActionable tips for training teams to communicate with empathy and curiosityHow top practices set themselves apart by leading with value, not priceWhy rewarding effective communication is more powerful than punishing mistakesInsights on integrating CRM systems for seamless patient follow-upTune in now for an inspiring look at how empathy, strategy, and storytelling can change the game for dental practices—and those they serve.‍‍Sponsors:‍CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! callrail.com/dentalmarketerClick here for a special offer!Guest: Eric HubbardBusiness Name: Pain-Free Dental MarketingCheck out Eric's Media:‍Website: painfreedentalmarketing.com‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!‍Host: Michael Arias‍Website: The Dental Marketer For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here.Join this podcast's Facebook Group: The Dental Marketer Society‍p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/companies, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍

Is standing up for a cause you believe in a help or a hindrance to your business? The fear of losing clients who think/believe differently might keep you from publicly supporting the things you value, but is that actually good for your business (and you)? ----- When it comes to support and activism, many professionals shy away from proclaiming anything that could narrow their market, but fine-tuning your appeal is exactly what you need to do to grow your business. Gyi and Conrad discuss why standing for something is much better than standing for nothing, and it even helps you position your brand in your market. If you're  perceived as a generic lawyer of no distinction, you're going to have a tough time connecting with your community. Authenticity is good for business, and the guys share how leaning into your values can really help your law firm grow. The News: Our esteemed friend Eric Goldman wrote up a great piece on the latest court ruling on brand name conquesting: NJ Supreme Court Blesses Lawyers' Competitive Keyword Ads (With a Baffling Caveat). A new partnership between CallRail and RingCentral looks promising for all those involved. Here's the deets:  RingCentral | CallRail Integration  Well, we've had a good run. Zuck announces AI for ad management (to end Gyi and Conrad). Don't believe anything you see on the internet, kids. Nancy Mace's Astroturfing is deceptive marketing at its worst—ick.   Register now for the Lunch Hour Legal Marketing Summit at the Bellagio in Vegas! We'll kick things off on September 22nd. Hope to see all you in-house marketers there. Today, we're announcing some of the great speakers and timely topics you can look forward to. Tune in for more details! Suggested LHLM Episodes: Google's Search Monopoly in Jeopardy: This New Antitrust Ruling Changes Everything   What's in a Brand?   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

This episode is sponsored by the CallRail! Go to https://www.callrail.com to learn more. https://justiceteamnetwork.com In this insightful episode of the Justice Team Podcast, host Bob is joined by Brandon Almeda, head of AI Product at Attorney Share. Brandon shares his journey into AI and explains how tools like ChatGPT are revolutionizing tasks from coding to client intake. They explore how AI can automate and streamline processes, making law practice more efficient while still maintaining high standards of quality. 

Paul Jamison sits down with Joshua Marotta in downtown Atlanta to explore the inspiring journey of Atlanta Arbor Tree Care, covering team building, strategic pricing, and how CallRail enhances their marketing.

Building a thriving dental practice isn't just about the latest equipment or sharp marketing strategies—it all starts with how you invest in your people.In this episode, we're bringing on Zach Shelley, a seasoned practice manager, to unpack why the real secret to practice growth is intentional team development. Zach shares hard-won wisdom on how prioritizing team education, meaningful leadership, and continual improvement fosters loyalty, accountability, and performance within your office.Together, we tackle the biggest myths around team investment—like the fear that investing in team members will only lead them to leave, and how to handle team members who may not seem to recognize these investments. From the nitty-gritty of onboarding your first office manager to setting up practical systems for accountability, communication, and stress management, Zach offers actionable strategies no practice owner should miss. The episode is packed with real stories, book recommendations, and hands-on tips for leaders who want a healthier, high-performing work culture and a more balanced life outside the practice.What You'll Learn in This Episode:Why team investment pays off more than you think (and how to make it count)Myths about investing in staff loyalty—and how to overcome themHow to set up new practices for success by starting with your office managerSimple strategies for accountability without micromanagementThe “checking in, not checking on” communication technique to build trustHow to use associations like AADOM for ongoing practice growthMetrics for tracking your team development ROITips for addressing performance issues with compassion and clarityPractical, cost-effective ways to invest in your dental team—no matter your budgetTune in now to discover the proven strategies that transform dental teams from average to exceptional!‍‍Sponsors:‍CallRail: Say goodbye to missed calls in your office! CallRail's Voice Assist is an AI assistant that answers, captures, and qualifies inbound calls 24/7. Scale marketing beyond business hours and capture every opportunity. Request to join their beta program here!‍Click here to test it out!Guest: Zach ShelleyBusiness Name: Dental Office Manager Leadership NetworkCheck out Zach's Media:‍Website: dentalomleadershipnetwork.comFacebook Group: facebook.com/groups/domln‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!‍Host: Michael Arias‍Website: The Dental Marketer For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here.Join this podcast's Facebook Group: The Dental Marketer Society‍p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/companies, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.

If you've ever wondered whether your ground marketing efforts are actually working, this episode unveils the proven techniques that transform guesswork into reliable results. We're digging into the heart of what it really takes to track and optimize every raffle, screening, and event, so your practice isn't just spending time in the community—it's investing in growth.Join us as we break down the essential psychology behind tracking, explore five must-know metrics every dental marketer should monitor, and spotlight the tech stacks that bring transparency to your numbers. Discover how easy-to-adopt systems—like color-coded metrics sheets and automated call tracking—turn scattered outreach into a feedback loop for continuous improvement. With a practical roadmap and a focus on implementation, you'll leave this episode ready to pinpoint what moves the needle for your practice and say goodbye to “random acts of marketing.”What You'll Learn in This Episode:Why tracking ground marketing eliminates costly guesswork for your practiceThe five key metrics every dentist and team should monitor for successSmart tools—like CallRail and Google Data Studio—that automate and visualize your resultsHow to assign accountability and keep your team engaged in weekly metric reviewsTechniques to measure both short-term interest and long-term patient conversionsHow post-event debriefs and feedback loops drive continuous improvementAdvanced strategies for analyzing conversations and refining your approachActionable templates and frameworks you can start using todayUnlock the full potential of your ground marketing—press play and start tracking what truly matters today!‍‍Learn More About the Ground Marketing Course Here:Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment‍Sponsors:‍CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! callrail.com/dentalmarketerClick here for a special offer!‍For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here.The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

Learn how to automate tasks, save time, and increase your profit. No Coding required!

In this episode, I'm joined by Hamlet Azarian, a seasoned marketing executive with over 20 years of experience in scaling early-stage startups from ideation to success. Hamlet breaks down his data-driven approach to marketing, emphasizing the importance of multivariate testing, customer personas, and psychographics to deeply understand user needs. We discuss actionable strategies, such as rapid testing of ideas through prototypes and landing pages, and leveraging tools like Hotjar and CallRail to optimize customer engagement. Hamlet also highlights the power of focusing on progress over perfection and shares insights from his journey of building an agency with a mission to educate and empower future marketers. Whether you're a creative professional, an entrepreneur, or simply curious about growth marketing, this episode is packed with insights to help you take your ideas to the next level.Timestamps:(00:00) - Introduction to Hamlet Azarian(01:30) - Early-stage startup dynamics(03:00) - Example: Scaling Camino Financial(08:00) - Multivariate testing and audience targeting(15:00) - Understanding customer personas and psychographics(25:00) - Building marketing strategies through interviews(32:50) - Optimizing landing pages and pre-launch campaigns(38:20) - Growth mindset and startup culture(50:30) - Tools and tech stack for data-driven marketing(54:00) - Closing thoughts and action stepsCheck out today's guest, Hamlet Azarian:Hamlet's LinkedIn: https://www.linkedin.com/in/hamletazarianAzarian Growth Agency's Website: https://azariangrowthagency.com/Hamlet's Website: https://hamletazarian.com/Check out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter: