Podcasts about callrail

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤMASSIVE thank you to our Sponsor, CallRail!CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what's driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what's working and where to double down.Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.If you're tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.Start a Free Trial Here: https://www.callrail.com/dothisㅤTurns out the AI tools everyone swears by might be quietly working against you - one big study found they added hours to campaign workflows instead of trimming them. Jay Schwedelson digs into that gut-check alongside fresh LinkedIn data on what the algorithm is actually rewarding right now, plus a warning about why those handy free AI tiers you've built your process around probably won't stay free. It wraps with the usual detour into whatever he's been watching and reading lately.ㅤBest Moments:(00:42) LinkedIn's own playbook for the algorithm, post two to three times a week and stay between 200 and 300 words(01:40) The Metricool study putting carousels at 11 times more interactions than single images on company pages(02:11) Why ending a post with a question quietly earns 77 percent more comments(03:35) The AI plot twist, Meta's creative tools adding over three hours to the campaign cycle instead of saving any(04:21) Adam Mosseri's warning that the free AI tiers everyone leans on are on their way out(06:30) A full-throated case against IMAX screen-shaming and for the freedom to watch anything on your phone

"Success isn't about where you start—it's about having the courage to bet on yourself." The Lawyer Stories Podcast Episode 276 features Seth Bader, Founder of Bader Law, a leading personal injury and workers' compensation law firm serving clients throughout Georgia. Before launching his own firm with just $5,000, a computer, and relentless determination, Seth represented insurance companies. Today, he uses that insider knowledge to advocate for injured individuals, helping them navigate some of the most difficult moments of their lives. In this conversation, we discuss what it takes to build a law firm from the ground up, serving underserved communities, creating a strong firm culture, overcoming leadership challenges, and why success isn't measured solely by growth—but by the impact you have on your clients and team. A candid conversation about entrepreneurship, resilience, leadership, and building a purpose-driven law practice. This episode is presented by CallRail. Integrated into your case management system, CallRail helps law firms capture every call, respond faster, spot high-value leads instantly, and drive growth. Join over 3,000 law firms using CallRail to follow up faster, land bigger cases, and grow smarter. Start your free trial: https://www.callrail.com/legal-services?utm_medium=influencer&utm_source=lawyer-stories Join us at REVCON 2026. Hosted by Dan Morgan, REVCON: Operational Anatomy of a Record-Breaking Year is a one-day, CLE-accredited event featuring 14 experts in marketing, management, technology, AI, and litigation.

Burnout has become one of the biggest challenges facing dentists today, but it doesn't have to define your career. In this episode of the Raving Patients Podcast, Dr. Len Tau sits down with returning guest Dr. Eric Block to discuss the realities of burnout, the hidden stressors dentists face, and the practical systems that can transform a chaotic practice into one that supports both professional success and personal well-being. Dr. Block shares his own journey from questioning his career to rediscovering his passion for dentistry. Together, they explore leadership, standard operating procedures, going out of network, patient relationships, technology, and why creating efficient systems isn't just good for business—it's essential for your mental health. Whether you're a new dentist or an experienced practice owner, this episode is full of practical advice for building a healthier, more profitable practice. What You'll Learn Why burnout happens to so many dentists and how to recognize the warning signs. The importance of seeking help before stress becomes overwhelming. How leadership directly impacts practice culture and team performance. Why documented systems and SOPs reduce stress for both dentists and staff. The benefits and challenges of transitioning out of PPO insurance plans. How adding new technology and services can reignite your passion for dentistry. Why sleep apnea treatment is one of the biggest opportunities in modern dental practices. Practical strategies for creating a practice that supports your life instead of consuming it.   Key Takeaways 00:54 From Burnout to Better Dentistry: Systems, Technology, and Sanity 03:53 Dr. Eric Block's journey into dentistry 05:40 Experiencing burnout and finding help  10:11 Why dentists struggle after dental school 14:45 Recognizing the warning signs of burnout 16:45 Getting help through therapy, coaching, and mentorship 18:53 The reality of PPOs and going out of network 23:42 Why every practice needs documented SOPs 25:46 Becoming a stronger leader 27:45 Building a practice that supports your life 29:58 What makes a healthy, high-performing practice 32:00 Why sleep apnea treatment excites Dr. Block 34:15 Lightning Round 37:50 How to connect with Dr. Eric Block — Connect with Dr Eric Website: https://useflomo.com https://thestressfreedentist.com Email: eric@useflomo.com   — Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com. This podcast is sponsored by Dental Intelligence. Learn more here. This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more here. Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!  

Chris Earley runs a mid-sized personal injury law firm with an out-sized impact in Boston, one of the biggest, most competitive legal markets around, without trying to out-spend the giants. His approach: go narrow instead of broad. He calls it the centipede method, and it's exactly what it sounds like: hyperlocal radio, community sponsorships, a name he's leaned into hard, and a brand built on being different rather than being the biggest. Conrad and Chris get into the tension between brand-building (the long game) and direct response (the "I need clients this month" game), why knowing your numbers matters more than knowing every marketing channel, and why Chris still runs PPC even with a strong brand. Plus: his favorite tools, and what it actually means to compete with yourself instead of everyone else. Catch Chris live at the Lunch Hour Legal Marketing Summit, August 11-13 in Nashville.   -Connect with Chris on LinkedIn: https://www.linkedin.com/in/bostonpersonalinjurylawyer/ -Tickets! The LHLM Summit is just around the corner. Don't regret missing the best show in legal for 2026: lunchhourlegalmarketing.com/registration -Thank you to the hippest sponsors on the proverbial block: CallRail, Lawmatics, Juvo Leads, and ALPS Lawyers Malpractice and Law Firm Insurance! Chapters 00:00 – Introduction 00:54 – Intro: Meet Chris Earley, Competing Mid-Size in a Big Boston Market 02:15 – Being Different: Leaning Into the Earley Name and Authentic Branding 03:13 – Competing With Earley, Not Everyone Else 04:57 – The Centipede Method: Going Narrow and Deep Instead of Wide 06:36 – Hyperlocal Radio and the Local Content Flywheel 09:46 – Playing the Long Game: Brand Spend vs. Short-Term Cash Needs 11:20 – Know Your Numbers: The 80/20 Metrics That Matter 12:27 – Turning Off-Practice-Area Leads Into a Win 16:24 – The Weekly Email: Giving Value to "Competitors" 18:52 – Omni-Channel Marketing: Running PPC and Brand Together 20:22 – Favorite Tools: Speed AI, Lead Docket, and CallRail  

In this episode of the Raving Patients Podcast, Dr. Len Tau sits down with Barrett Cox, Director of Performance Marketing at Net32, to discuss what dental marketing actually looks like in 2026. From online reputation and Google reviews to AI, paid advertising, and patient retention, Barrett shares practical strategies that help practices grow without wasting their marketing budget. Rather than chasing every new marketing trend, Barrett explains why the strongest practices focus on building trust first. A great patient experience, consistent educational content, and a solid online presence create the foundation that makes every marketing dollar work harder. He also shares how practices can better evaluate marketing agencies, avoid misleading performance metrics, and measure success using simple business numbers instead of complicated dashboards. Whether you're investing heavily in marketing or just getting started, this conversation offers practical advice to help you attract more patients, retain the ones you already have, and build sustainable growth for your practice.       What You'll Learn Why reputation and trust are still the biggest drivers of new patient growth How to maximize a small dental marketing budget Common Google Ads mistakes that waste money The importance of patient retention before patient acquisition Simple ways to measure marketing ROI without complex dashboards How AI is changing dental marketing and SEO Why consistency matters more than posting constantly How to evaluate whether your marketing agency is actually delivering results The front desk's role in converting marketing leads into patients Marketing strategies every dental practice should prioritize in 2026 — Key Takeaways 00:55 Welcome to the Podcast & Introducing Barrett Cox 03:05 What Net32 Does for Dental Practices 05:02 What's Working in Dental Marketing in 2026 07:20 Google Ads, Brand Searches & Avoiding Wasted Spend 11:17 Marketing on a Small Budget 14:35 How to Measure Marketing Success 18:50 Building the Right Foundation Before Marketing 20:31 AI, SEO & The Future of Dental Marketing 22:23 Why Marketing Sometimes Fails 26:42 Easy Marketing Wins Every Practice Can Implement 28:20 Avoiding Marketing That Looks Good But Doesn't Perform 30:13 The Front Desk's Impact on Marketing ROI 30:52 Should Practices Use AI Receptionists? 32:38 The Biggest Marketing Mistakes Dentists Make 34:25 Final Marketing Advice & How to Connect with Barrett   — Connect with Barrett Website: https://www.net32.com/ Email: bcox@net32.com   — Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com.   This podcast is sponsored by Dental Intelligence. Learn more here.   This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more here.   Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!  

"The best estate plan is the one your family never has to fight over." The Lawyer Stories Podcast Episode 275 features Felicia Williams, Founder of Williams Law Firm in Palmdale, California. After serving as a Deputy District Attorney with the Los Angeles County District Attorney's Office, Felicia launched her own practice focused on estate planning, probate, contracts, real estate, and criminal defense. Her mission is simple: help families protect what they've built and avoid the legal challenges that too often arise when proper planning is overlooked. In this conversation, we discuss why estate planning isn't just about wealth, the realities of probate, estate disputes families never see coming, selecting the right trustee, and why protecting your legacy starts long before it's ever needed. Felicia also shares her journey from prosecutor to law firm owner and why educating clients has become one of the most rewarding parts of her practice. A thoughtful conversation about planning ahead, protecting your loved ones, and building a lasting legacy. This episode is presented by CallRail. Integrated into your case management system, CallRail helps law firms capture every call, respond faster, spot high-value leads instantly, and drive growth. Join over 3,000 law firms using CallRail to follow up faster, land bigger cases, and grow smarter. Start your free trial: https://www.callrail.com/legal-services?utm_medium=influencer&utm_source=lawyer-stories

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤMASSIVE thank you to our Sponsor, CallRail!CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what's driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what's working and where to double down.Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.If you're tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.Start a Free Trial Here: https://www.callrail.com/dothisㅤFrance and Italy are about to require explicit permission before you can even tell whether someone opened your email, and plenty of people are already writing the open rate's obituary. Jay Schwedelson thinks that funeral is premature, and he breaks down why a deeply flawed metric can still be a genuinely useful one, plus what all of this actually means (and doesn't mean) for marketers in the US. There's also a Reddit ad update worth stealing and a weirdly great story about where "jump the shark" came from.ㅤBest Moments:(00:38) A real question worth asking - could tracking whether someone opened your email actually become illegal?(02:59) Why the open rate is a directional signal, not a real number, and why that distinction matters.(04:09) The opt-in loophole that quietly keeps open tracking alive even after consent rules kick in.(05:20) Why none of this is landing in the US anytime soon, and the CAN-SPAM gap behind it.(06:38) Reddit just added split testing to its ad units, and almost nobody is paying attention.(09:42) The oddly satisfying true story behind the phrase "jump the shark."

AI is changing dentistry faster than ever, but when it comes to marketing, not everything should be automated. In this episode of the Raving Patients Podcast, Dr. Len Tau sits down with Michael Myers, CEO of DelMain, to discuss how dental practices can use AI to attract more patients without losing the authenticity that builds trust. From AI-powered search engines and Google's evolving algorithms to reviews, SEO, paid ads, and website strategy, Michael shares practical insights every dentist should understand before making their next marketing decision. If you've been wondering how AI will impact patient acquisition and what your practice should prioritize today, this conversation offers a clear roadmap for staying ahead. What You'll Learn How AI is changing the way patients search for dentists Why authentic content beats AI-generated content every time The biggest AI marketing myths dentists should ignore How reviews influence both Google and AI search recommendations Why custom websites outperform generic templates The future of Google Ads, Meta Ads, and AI-powered search Practical ways to use AI without sacrificing the patient experience What makes a dental practice become the obvious choice online Key Takeaways 02:00 How AI Is Reshaping Dental Practice Growth 03:38 What DelMain Does for Dental Practices 04:45 How AI Is Changing Dental Marketing 07:05 Where AI Fits Into the Patient Experience 12:20 The Biggest AI Marketing Myths 16:48 Google Ads vs. Meta Ads 18:35 AI Search vs. Google Search 23:08 Why Reviews Matter More Than Ever 27:26 How Practices Can Stand Out Online 29:55 Human-Led, AI-Supported Marketing 32:33 Lightning Round with Michael Myers 36:59 Final Thoughts and Special Offer — Connect with Michael

It's all about the relationships. This special episode of The Lawyer Stories Podcast with Benny Gold, in partnership with CallRail, takes us live from Las Vegas at the incredible Grow or Die Conference, where we sat down with fourteen lawyers, founders, marketers, and innovators who are shaping the future of the legal profession. Lawyer Stories has never simply been about content. It's about the people we meet, the stories we share, and the relationships that continue to grow through this amazing legal community. In this special episode, I'm joined by: ⚖️ Jacqueline Brettel – A long-time friend of Lawyer Stories and someone who has been part of our journey for years. ⚖️ Jared Clark – One of the very first lawyers featured on Lawyer Stories back in November 2017. ⚖️ Natalie Elisha Gold – Connected with Lawyer Stories in September 2020 and shared her story with our community. ⚖️ Melissa Graham – Vice President of Industry at Supio and a leader helping transform the future of plaintiff law. ⚖️ Niki Hall – Chief Marketing Officer at Supio and one of the sharpest minds in legal technology and marketing. ⚖️ Jason Hennessey – Episode 87 guest and founder of Hennessey Digital, continuing to inspire lawyers to think bigger about growth and visibility. ⚖️ Ryan Lang – Morgan & Morgan trial attorney in Boston and a leading voice for the plaintiff's bar in the Northeast. ⚖️ Amanda Laub – Episode 125 guest and founding member of Lawyer Stories Connect, whose support of this community has meant so much. ⚖️ Dan Morgan – Episode 246 guest, discussing why his father, John Morgan, is bringing the Grow or Die movement to the legal profession right now. ⚖️ Ilana Reeser – A new friend and one of the nation's premier Chief Growth Officers, helping firms rethink what's possible. ⚖️ Michael Saile – Episode 269 guest and one of the industry's most respected voices in legal marketing and business development. ⚖️ Gary Sarner – Our radio inspiration and the driving force behind ROI360+. ⚖️ Reza Torkzadeh – Episode 99 guest and one of the most innovative and forward-thinking plaintiff attorneys in the country. ⚖️ Francesca Witzburg – Founder and Managing Partner of ESCA Legal, doing the work behind the product in intellectual property and commercial law. To each of you - thank you for your time, your friendship, and your willingness to share your perspectives with the Lawyer Stories community. Because after eight years, one thing remains true: It's all about the relationships.

The Lunch Hour Legal Marketing Summit is coming. To Nashville. In August. This week on Lunch Hour Legal Marketing, Conrad and Gyi sit down with two of the speakers headed to the LHLM Summit (August 11-13, Acme Feed & Seed, Nashville) for a preview of what's on the agenda. First, Mary Ellen Murrah of Vista Consulting makes the case for why the face of your law firm matters, and why a sea of middle-aged white guys on your website is leaving money on the table. Then, intake expert Kerri Coby White gets tactical on AI, key metrics, comp structure, and why the robots should stay off your phones. Two great conversations. Two very good reasons to get to Nashville. Get your tickets to the Lunch Hour Legal Marketing Summit at https://lunchhourlegalmarketing.com/registration/. Thank you to our sponsors: Juvo Leads, Lawmatics, CallRail, and ALPS Legal Malpractice Insurance and Law Firm Insurance!  

What if one of the biggest growth opportunities in your practice isn't finding new patients but reconnecting with the ones you already have? In this episode of the Raving Patients Podcast, Dr. Len Tau sits down with Ben Fish, Founder and CEO of EngageDent AI, to discuss how artificial intelligence is helping dental practices recover lost revenue, reduce no-shows, improve case acceptance, and strengthen patient relationships. Ben shares how AI-powered patient communication tools are transforming both inbound and outbound engagement, helping practices reconnect with inactive patients, recover unscheduled treatment, and ensure no opportunity slips through the cracks. He also explains why AI should be viewed as a tool that empowers teams rather than replaces them and offers practical advice for dentists evaluating AI solutions for their practices. If you're looking to improve patient retention, increase production, and future-proof your practice, this episode is packed with actionable insights.   What You'll Learn Where practices are losing hundreds of thousands of dollars in unscheduled treatment How AI can reactivate inactive patients and recover missed opportunities Why patient trust is the key to reducing no-shows and increasing case acceptance The difference between AI replacing staff and AI empowering staff How AI receptionists can improve patient communication and capture missed calls Common reasons patients delay treatment and how AI helps overcome objections What dentists should look for when evaluating AI vendors How AI may transform dental practices over the next five years — Key Takeaways 01:44 $300,000 Is Hiding in Your Inactive Patient List 03:12 Meet Ben Fish and EngageDent AI 06:18 Where Practices Lose Revenue From Inactive Patients 10:42 Can AI Replace Front Desk Team Members? 15:09 Using AI to Improve Treatment Follow-Up 17:47 Real Practice Success Stories and Revenue Growth 21:50 Why Every Practice Needs Someone Answering the Phone 24:06 Winning Over AI Skeptics 26:31 How AI Reduces No-Shows 28:36 The Future of AI in Dentistry 32:30 Questions Every Dentist Should Ask AI Vendors 35:30 How Practices Can Prepare for an AI-Powered Future 37:14 Special Offer for Raving Patients Listeners 38:35 Final Thoughts and Takeaways — Connect with Ben Email: ben@engagedent.com Website: EngageDent AI Special Offer for Raving Patients listeners: Mention the podcast and receive a waived implementation fee plus a pilot program opportunity.   — Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com. This podcast is sponsored by Dental Intelligence. Learn more here. This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more here. Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

"Domestic abuse doesn't always look the way people think it does." The Lawyer Stories Podcast Episode 273 with Benny Gold features Amanda Lee, Founder & CEO of The Lee Consultants (TLC), former prosecutor, civil litigator, Special Assistant U.S. Attorney, and certified trauma-informed coach. For years, Amanda built a successful legal career while privately enduring an abusive marriage. Today, she has transformed that experience into a mission to help high-achieving professionals recognize abuse, reclaim their confidence, and safely move forward. Through The Lee Consultants, Amanda provides confidential coaching, workplace education, and trauma-informed support for professionals whose success often masks the challenges they're facing behind closed doors. In this conversation, we discuss Amanda's journey from prosecutor to entrepreneur, the misconceptions surrounding domestic abuse, why so many accomplished professionals suffer in silence, and how lawyers, leaders, and employers can better recognize and support those in need. This is a powerful conversation about resilience, healing, leadership, and using your own story to help others find theirs. This episode presented by CallRail. Integrated into your case management system, CallRail helps law firms capture every call, respond faster, spot high-value leads instantly, and drive growth. Join over 3,000 law firms using CallRail to follow up faster, land bigger cases, and grow smarter. Start your free trial: https://www.callrail.com/legal-services?utm_medium=influencer&utm_source=lawyer-stories

Most service business owners are chasing the next lead source. Google Ads. Facebook Ads. AI. SEO. Automation. But sometimes the fastest way to grow is still the most old-school strategy in the book: getting out into your community, shaking hands, building trust, and making sure people remember your brand. In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Chuck Worley, owner of Worley's Home Services, to talk about branding, networking, reputation, and the real-world grind behind building a service business people know, trust, and refer. Chuck shares his journey from struggling in school to building a career in HVAC sales, starting and losing a business, rebuilding from bankruptcy, paying back debts he was no longer legally required to pay, and eventually growing Worley's Home Services into a $17 million company. He also breaks down why branding is not just about a logo, why standing out matters, and how his orange and green jackets became a memorable part of his local brand. They also discuss: How Chuck went from HVAC technician to top-performing comfort advisor Why sales changed his life and gave him a path forward The painful lessons from bankruptcy and rebuilding from zero Why reputation matters more than almost anything in business How Chuck used networking to grow his company without relying only on digital marketing Why your brand needs to be memorable, even if people think it looks ridiculous How local chambers, BNI groups, and business events can generate real relationships Why referrals still matter in a world obsessed with AI and ads How Chuck used small acquisitions and owner financing to grow Why being the "power connector" in your market can create long-term growth How service business owners can start networking even if they feel uncomfortable If you are a service business owner who wants to build a brand people remember, generate more referrals, and grow through real relationships, this episode is a practical, no-BS playbook. Timestamps 00:00 Old-school networking advice 03:36 Challenges with AI voice calls 08:48 Struggling through high school 11:48 Quitting shipyard job for family 13:32 Quitting jobs due to drug use 18:42 Friend's Offer During Divorce 22:18 Early business struggles and trust 25:11 Growing HVAC Business from Dorm Room 27:03 CallRail for tracking marketing calls 30:37 Networking as an Introvert 32:51 Growing the sales team 36:55 Personal branding and first impressions 41:10 Joining a Chamber of Commerce 45:13 Networking and local referrals 48:41 Networking with industry professionals 52:26 Overcoming networking anxiety 52:58 Networking event experience 56:57 Importance of referrals and relationships 59:38 Wrapping up and subscribing encouragement Follow the Host and Guest Tersh Blissett: https://www.linkedin.com/in/tershblissett/ Joshua Crouch: https://www.linkedin.com/in/josh-crouch/ Chuck Worley: https://www.linkedin.com/in/chuckworley757/  Connect with Us • LinkedIn - https://www.linkedin.com/company/service-business-mastery • TikTok - https://www.tiktok.com/@servicebusinessmasterypodcast • Facebook Group - https://www.facebook.com/groups/servicebusinessmasterypodcast • Instagram - https://www.instagram.com/servicebusinessmasterypodcast This episode is kindly powered by: UpFrog: upfrog.com MarketStorm is an AI-powered advertising platform. Results vary by market, budget, and campaign configuration: https://marketstorm.ai/ Get Your 14-Day Free Trial with CallRail!: https://www.callrail.com/sbmpod CompanyCam: https://companycam.com/ Breezy: Capture 25-30% more clients with Breezy AI Agents. Use code "SBM" to book a demo and get $500 on us: https://getbreezyapp.com/schedule-demo PhoneTAP: Your calls hold the key to growing your business. PhoneTAP gives you instant AI analysis, real customer lifetime value, and tools to coach your team. Learn more: phonetap.ai/demo   

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤMASSIVE thank you to our Sponsor, CallRail!CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what's driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what's working and where to double down.Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.If you're tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.Start a Free Trial Here: https://www.callrail.com/dothisㅤPaying for an AI tool and quietly wondering whether you're getting what they promised? That nagging feeling just turned into a class action lawsuit, and Jay Schwedelson thinks it's the first of many in a world where nobody can actually measure what "usage" even means. He also makes a surprisingly convincing case for why dropping the work-email requirement on your forms is a win and not a leak, with detours through LinkedIn GIFs, a Netflix rom-com, and a bestseller list nobody saw coming.ㅤBest Moments:(00:35) LinkedIn is rolling out GIFs in comments, and why that matters more than it sounds(02:45) The Claude Max buyer who expected 20X more usage and found he was getting closer to 6X(02:56) Why "am I actually getting the AI usage I'm paying for" is about to become a recurring legal fight(04:00) Year over year, 27% fewer companies are forcing a work email on their forms(04:54) The case for letting job seekers use a personal email, and why your brand wins when they get hired(08:16) "Stupider People Have Done It" lands at #87 on the USA Today list, with $130,000 raised for cancer research

"Most companies don't have an AI problem — they have a data problem." The Lawyer Stories Podcast Episode 272 features Adam Cohen and George Bosnjak, Co-Founders of Morph Services. George is a seasoned entrepreneur who has helped build and scale multiple startups throughout his career, while Adam brings extensive operational and leadership experience with a passion for building strong teams and delivering exceptional customer experiences. Together, they founded Morph Services to solve a pragmatic problem that organizations across industries face every day: what happens when critical information is trapped inside documents, forms, credentialing files, background checks, and other unstructured data? Morph helps organizations transform paperwork into trusted, validated data that integrates seamlessly into existing workflows and systems. Rather than chasing flashy technology, their focus is on building practical solutions that solve real business problems, eliminate manual processes, improve efficiency, and create interoperability across platforms. In this conversation, we discuss AI, healthcare technology, data management, credentialing, background checks, automation, and why the future belongs to organizations that can turn documents into actionable data. We also explore ethical AI, leadership, entrepreneurship, and building technology that solves fundamental operational challenges. A fascinating discussion about innovation, practical problem-solving, and the future of intelligent data. This episode presented by CallRail. Integrated into your case management system, CallRail helps law firms capture every call, respond faster, spot high-value leads instantly, and drive growth. Join over 3,000 law firms using CallRail to follow up faster, land bigger cases, and grow smarter. Start your free trial: https://www.callrail.com/legal-services?utm_medium=influencer&utm_source=lawyer-stories  

What separates thriving dental practices from those constantly struggling with team turnover, communication issues, and operational chaos? In this episode of the Raving Patients Podcast, Dr. Len Tau sits down with former NCAA National Champion, AP National Coach of the Year, and executive coach Matt Doherty to discuss how championship-level leadership principles can transform dental practices. Drawing from his experience playing under legendary coach Dean Smith and leading major college basketball programs, Matt shares practical strategies for building stronger cultures, creating accountability, and developing high-performing teams. Whether you're a practice owner, leader, or team member, this conversation offers valuable lessons on leadership, culture, hiring, and creating an environment where people can thrive. What You'll Learn Why culture is the foundation of every successful dental practice The Organizational Triangle: Talent, Systems, and Culture Leadership lessons Matt learned from Dean Smith How to identify and communicate your practice's "why" Why core values often fail and how to make them actionable The importance of accountability without creating conflict How championship teams and successful dental practices share similar principles Why hiring for culture fit matters as much as hiring for skill How daily huddles and repetition build consistency and excellence Real examples of culture transformation inside dental practices — Key Takeaways 00:56 Driving a Championship Culture with Matt Doherty 04:10 From National Championship Coach to Dental Consultant 08:01 Why Culture Matters More Than Talent 11:27 Leadership Lessons from Dean Smith 16:12 Discovering Your Why as a Practice Owner 20:28 Building the Organizational Triangle 25:45 Education Without Action Is Just Entertainment 31:35 Creating Accountability Without Conflict 35:47 A Real Dental Practice Culture Transformation 37:52 How Matt Helps Dental Practices Build Winning Teams   — Connect with Matt Website: dohertycoaching.com Email: matt@dohertycoaching.com YT Channel: Doherty Coaching   — Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com. This podcast is sponsored by Dental Intelligence. Learn more here. This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more here. Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

Most contractors think branding is about logos, colors, and marketing. It's not. The strongest brands in the trades do something much more powerful: they attract great employees, create loyal customers, and make growth easier. In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Levi Torres, founder of High 5 Plumbing, Heating, Cooling & Electric, to discuss how consistent branding became the foundation for one of Colorado's fastest-growing home service companies. What started as a simple idea—a high five at the end of every service call—evolved into a recognizable brand that helps attract top talent, improve retention, and create a culture employees are proud to be part of. Levi shares how High 5 uses social media, training systems, operational consistency, and employee development to build a company that technicians actively want to join. They discuss: • Why branding is a recruiting tool, not just a marketing tool • How company culture influences hiring success • The power of consistency in building trust • Why social media has become a recruiting engine • Creating clear career paths for technicians • Building training systems that support growth • How documentation makes scaling easier • Expanding into HVAC and electrical without losing culture • The role of AI in coaching and employee development • Why employee experience directly impacts customer experience If you're struggling to hire quality people, improve retention, or scale your service business, this episode will show you how a strong brand can solve more problems than you think. Timestamps 00:00 Building a Social Media Presence 06:12 Naming the plumbing business 08:06 Starting to focus on plumbing 10:54 Importance of personal growth in business 14:23 Adapting Branding During Covid 18:02 Switching to social media strategy 20:02 Social media's role in recruiting 23:38 Training technicians to show passion 26:50 Building a Trusting Work Culture 30:15 Employee system review meetings 35:14 Setting up HVAC systems 38:10 Following systems for success 41:22 Customer acquisition strategies and shifts 44:01 Rotating manager-led training sessions 47:49 Utilizing AI for company growth 49:52 Experience with automatic recording systems 54:37 Understanding team roles and strengths 56:42 Balancing revenue and company culture Follow the Host and Guest Tersh Blissett: https://www.linkedin.com/in/tershblissett/ Joshua Crouch: https://www.linkedin.com/in/josh-crouch/ Levi Torres: https://www.linkedin.com/in/levi-torres-9b4b97103/ Connect with Us • LinkedIn - https://www.linkedin.com/company/service-business-mastery • TikTok - https://www.tiktok.com/@servicebusinessmasterypodcast • Facebook Group - https://www.facebook.com/groups/servicebusinessmasterypodcast • Instagram - https://www.instagram.com/servicebusinessmasterypodcast This episode is kindly powered by: UpFrog: upfrog.com  MarketStorm is an AI-powered advertising platform. Results vary by market, budget, and campaign configuration: https://marketstorm.ai/  Get Your 14-Day Free Trial with CallRail!: https://www.callrail.com/sbmpod CompanyCam: https://companycam.com/  Breezy: Capture 25-30% more clients with Breezy AI Agents. Use code 'SBM' to book a demo and get $500 on us: https://getbreezyapp.com/schedule-demo PhoneTAP: Your calls hold the key to growing your business. PhoneTAP gives you instant AI analysis, real customer lifetime value, and tools to coach your team. Learn more: phonetap.ai/demo 

Money talks (and so should your P&L). This week, the guys are getting fiscal. Conrad and Gyi bring in two heavy hitters. First up, Leah Miller, fractional CFO and Founder of Firmly Profits, sits down with Conrad and Gyi at the PILMMA Super Summit and breaks down what your finances actually say about your marketing. The big (and predictable) surprise? Most firms are undercapitalized and under-measured. She and the guys dig into the real benchmarks: what healthy marketing spend looks like (you're probably low), what KPIs a CFO actually cares about, and why doubling your intake means nothing if your average case value is tanking. Consider this Chapter One. Then, Josh Porte from Holland & Knight demystifies the MSO model in plain English in a conversation recorded at Vista Consulting Team's A Seat at the Table event. If you've been nodding along to private equity conversations while secretly Googling "what is Rule 5.4," it's time to get schooled. Josh walks through how money flows between a law firm and an MSO, where the ethical guardrails actually live, what rollover equity means for sellers, and why the management services agreement you sign today might be with you for the next 20 years. Minimum. Advanced material, but we believe in you. Whether you're running a tight PI shop or eyeing an acquisition, this episode is a masterclass in treating your law firm like the business it actually is. No yellow book required.-Want to hear more from our guests? They're on LinkedIn (and they're real people, not AI!): Connect with Leah Miller; Connect with Josh Porte. -We learned so much at A Seat at theTable that we created a page on our website dedicated to it. Listen to all the interviews, and enjoy the enlightening conversations as much as we did: https://lunchhourlegalmarketing.com/private-equity-law-firms-the-mso-guide/ -We are now less than two months away from The Lunch Hour Legal Marketing Summit! Check out our speakers, agenda, and register on our website.-A roaring ‘thank you' to our incomparable sponsors: Juvo Leads, Lawmatics, CallRail, and ALPS Legal Malpractice and Law Firm Insurance! Chapters 00:00 Intro 03:23 Leah Miller: How Much Should You Spend on Marketing? 06:27 KPIs & Metrics CFOs Actually Care About 08:19 Financial Benchmarks for Law Firms 11:13 Brand vs. Non-Brand Spend & Regional Variability 12:08 Borrowing to Grow: Acquisition Financing 14:58 AI, Offshore Staffing & the Impact on Labor Costs 15:55 Modeling Finances Around Big Outlier Cases 17:06 What to Look for in a Fractional CFO 19:00 Josh Porte: Rule 5.4 & the MSO Structure Explained 21:12 Josh's Role at Holland & Knight 21:58 What Makes a Great MSO Transaction 23:24 The Gray Areas: Intake, Case Acceptance & Rule 5.3 25:50 How Money Flows: Fixed Fees vs. Cost Plus (No Revenue Splits) 27:56 Where AI Software Lives in the MSO Structure 29:44  Growth Through Acquisition: The Buy-and-Build Playbook 32:29 Operating Agreements, Non-Competes & Rollover Equity 35:58 Management Services Agreements: Terms & Lock-In 37:05 EBITDA Multiples, Multiple Arbitrage & Equity Value Creation 40:17 PE Fund Timelines & Exit Horizons

"Strong injury cases aren't built on medical records alone — they're built on understanding what those records actually mean." The Lawyer Stories Podcast Episode 271 features Shelby Lodholz, BSN, RN, LNC, Founder of Shelby Lodholz Consulting in the Omaha, Nebraska area. With more than 21 years of nursing experience spanning critical care, surgical services, cardiology, procedural medicine, and intensive care leadership, Shelby now helps injury attorneys bridge the gap between medicine and law as a Legal Nurse Consultant. After reviewing thousands of medical records throughout her nursing career, Shelby understands how to identify key issues related to causation, damages, standards of care, and case strategy. Today, she works alongside attorneys to help them better understand the medicine behind their cases, locate and evaluate experts, prepare for depositions and trial, and build stronger, more defensible claims. In this conversation, we discuss the biggest mistakes attorneys make when vetting experts, the importance of professionalism and communication in litigation, the role AI should — and should not — play in evaluating medical issues, and how legal nurse consultants can provide a significant advantage in complex injury cases. Shelby also shares how her rural Nebraska upbringing shaped her work ethic, leadership style, and commitment to doing the hard work necessary to get things right. A fascinating conversation about medicine, litigation strategy, and helping attorneys better understand the cases they are fighting for every day. This episode presented by CallRail. Integrated into your case management system, CallRail helps law firms capture every call, respond faster, spot high-value leads instantly, and drive growth. Join over 3,000 law firms using CallRail to follow up faster, land bigger cases, and grow smarter. Start your free trial: https://www.callrail.com/legal-services?utm_medium=influencer&utm_source=lawyer-stories

What happens after orthodontic treatment ends? For many practices, it's a missed opportunity. Patients lose retainers, stop wearing them, and eventually see their results begin to shift. Meanwhile, practices lose touch with patients and leave recurring revenue on the table. In this episode, Dr. Len Tau sits down with Dr. Blair Feldman, orthodontist, entrepreneur, and co-founder of Retainer Club, to discuss how practices can transform retention from an afterthought into a scalable patient care and revenue strategy. Drawing from his experience building and exiting multiple orthodontic practices, Blair shares how subscription-based retainer programs help practices protect treatment outcomes while creating a seamless patient experience. Dr. Len and Blair explore the economics of retainer programs, patient compliance, recurring revenue opportunities, AI adoption, and the importance of maintaining relationships with patients long after treatment is complete. Whether you're an orthodontist, Invisalign provider, or general dentist offering aligner therapy, this conversation offers practical strategies for extending patient lifetime value while improving clinical outcomes.   What You'll Learn Why retention is one of the most overlooked stages of orthodontic treatment How recurring revenue models can benefit both patients and practices The biggest mistakes practices make after treatment is completed How online retainer fulfillment improves patient compliance Recommended strategies for pricing retainer programs Why patient education is critical for long-term treatment success The role technology and automation play in post-treatment care How practices can increase patient lifetime value through retention programs The importance of transparency when discussing retention and retreatment Business lessons from building and scaling a successful dental startup   Key Takeaways 01:48 Set It and Collect It: How Smart Practices Are Building Recurring Revenue After Aligner Treatments 04:20 The Retainer Gap Most Practices Overlook 08:11 Why Retainers Need Regular Replacement 11:13 Building Predictable Recurring Revenue with Retainer Programs 14:22 The Ideal Retainer Program Playbook 17:36 What Happens When Patients Lose Their Retainers? 18:40 Creating Long-Term Retention and Wellness Scan Strategies 23:05 Subscription Models and Automated Retainer Delivery 24:11 Beyond Orthodontics: Veneer Guards, Whitening Trays, and More 26:30 Why Every Aligner Practice Needs a Retention Program 31:14 Common Objections Practices Have About Retainer Programs 32:35 Lightning Round: Business, Leadership, and Entrepreneurship 38:45 Special Offer for Raving Patients Listeners   — Connect with Dr Blair Co-Founder & President, Retainer Club LinkedIn: Blair Feldman Website: Retainer Club Learn more about how Retainer Club helps practices create recurring revenue while protecting patient outcomes through seamless retainer fulfillment programs.   — Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com. This podcast is sponsored by Dental Intelligence. Learn more here. This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more here. Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

Episode Summary: In this episode of Legal Marketing Happy Hour, host Sean O'Connor sits down with Miles Kestran, a digital paid media strategist at Above-the-Bar Marketing, to dissect the common pitfalls law firms face with paid advertising. They explore the journey from click to conversion, emphasizing the importance of the creative, copy, and conversion process. Miles highlights the significance of negative keywords and the role of landing pages in boosting conversion rates. The discussion also covers the critical role of intake personnel in ensuring leads turn into clients and the use of tools like CallRail for tracking and improving ad performance. This episode is essential for law firms looking to optimize their advertising strategies and improve their return on investment. Key Timestamps: 00:01 – Introduction 00:22 – Challenges with Law Firm Paid Ads 01:06 – The Three Cs of Advertising 01:54 – Identifying Conversion Gaps 03:08 – Importance of Negative Keywords 04:03 – Structuring Campaigns for Lead Quality 06:17 – Case Study: Misdiagnosed Ad Performance 07:38 – Role of Call Tracking in Ad Success 09:20 – Impact of Landing Pages on Conversions 11:38 – Pressure Testing Ad Campaigns 12:39 – Metrics to Monitor for Ad Success 14:27 – Mobile Optimization and Future Trends About the Show: Legal Marketing Happy Hour serves up tactical marketing insights to help law firms grow smarter, faster, and more profitably. Each episode features industry experts who share their knowledge on various aspects of legal marketing, from digital advertising to client intake processes. The show is designed for legal professionals looking to enhance their marketing strategies and achieve better results. With a focus on practical advice and real-world examples, Legal Marketing Happy Hour is your go-to resource for staying ahead in the competitive legal market.

Most home service companies don't have a lead problem. They have a follow-up problem. In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Kevin Wu, founder of Leaping AI, to discuss how AI voice agents and automation are helping home service businesses solve some of their biggest call center challenges. From missed calls and slow follow-up times to after-hours booking and lead nurturing, Kevin shares how AI is being used as a practical tool to support customer service teams, improve speed-to-lead, and create better customer experiences without replacing people. The conversation also explores the future of AI-powered call centers, how contractors can automate repetitive tasks, and why business owners should focus on using AI to eliminate bottlenecks instead of simply cutting payroll. What You Will Learn in This Episode Why speed-to-lead is still one of the biggest challenges in home services How AI voice agents help capture missed opportunities The difference between replacing employees and supporting employees Why call centers struggle with consistency and process adherence How AI can improve appointment scheduling and follow-up The role of AI in call monitoring and quality control Why data quality inside your CRM matters more than ever How AI can help clean and organize customer databases The future of automated outbound campaigns The risks of AI abuse and spam calling How responsible AI adoption can improve customer experience Why contractors should start experimenting with AI today If you're looking for ways to improve call handling, increase booked appointments, and build a more efficient service business, this episode is packed with practical insights. Timestamps 00:00 Challenges with contractor responsiveness 03:11 Kevin introduces himself 08:58 Kids' interest in trade careers 09:45 Issues with Customer Support Responsiveness 14:00 AI improving call center efficiency 18:33 Solving data analysis with AI 20:55 Improving business metrics accuracy 25:37 Implementing EOS for business owners 29:31 Focusing on business priorities 32:00 AI for persistent customer follow-up 35:27 Responsible AI use in marketing 39:33 Data export issues in QuickBooks 40:45 Using AI to clean CRM data 43:35 Trying something new for 30 minutes Follow the Host and Guest Tersh Blissett: https://www.linkedin.com/in/tershblissett/ Joshua Crouch: https://www.linkedin.com/in/josh-crouch/ Kevin Wu: https://www.linkedin.com/in/kevin-wu-452a6393/ Connect with Us • LinkedIn - https://www.linkedin.com/company/service-business-mastery • TikTok - https://www.tiktok.com/@servicebusinessmasterypodcast • Facebook Group - https://www.facebook.com/groups/servicebusinessmasterypodcast • Instagram - https://www.instagram.com/servicebusinessmasterypodcast This episode is kindly powered by: UpFrog: upfrog.com  MarketStorm is an AI-powered advertising platform. Results vary by market, budget, and campaign configuration: https://marketstorm.ai/  Get Your 14-Day Free Trial with CallRail!: https://www.callrail.com/sbmpod CompanyCam: https://companycam.com/  Breezy: Capture 25-30% more clients with Breezy AI Agents. Use code 'SBM' to book a demo and get $500 on us: https://getbreezyapp.com/schedule-demo PhoneTAP: Your calls hold the key to growing your business. PhoneTAP gives you instant AI analysis, real customer lifetime value, and tools to coach your team. Learn more: phonetap.ai/demo   

What if the biggest issues in dentistry are the ones you can't see? In this episode of the Raving Patients Podcast, Dr. Len Tau sits down with renowned prosthodontist and innovator Cherilyn Sheets to discuss how new diagnostic technology is changing the future of dentistry. Cherilyn shares the story behind Interview and Quantitative Percussion Diagnostics (QPD), a science-based system designed to detect cracks, loose restorations, implant instability, and structural weaknesses before they become catastrophic problems. Dr. Tau and Cherilyn explore how this technology helps dentists improve diagnostics, increase patient trust, and boost case acceptance by showing patients issues that traditional imaging often misses. They also dive into the intersection of dentistry, engineering, AI, and preventive care, along with the journey of bringing a groundbreaking dental innovation to market. From early diagnosis to patient communication, this conversation highlights how modern dentistry is moving beyond what can simply be seen on an X-ray. What You'll Learn How Quantitative Percussion Diagnostics (QPD) works Why traditional imaging can miss structural tooth problems How Interview technology helps improve case acceptance The role of AI and engineering in modern dental diagnostics How dentists can identify cracks, loose crowns, and implant instability earlier Why preventive intervention creates better patient outcomes How Cherilyn Sheets helped develop and commercialize this technology The importance of combining science, integrity, and innovation in dentistry — Key Takeaways 00:56 Introduction to Cherilyn Sheets and Interview Technology 03:30 What Interview Technology Actually Does 06:11 Who Benefits Most from QPD Diagnostics 08:42 How Technology Improves Case Acceptance 11:10 Understanding Quantitative Percussion Diagnostics (QPD) 14:52 Detecting Cracks, Stress, and Structural Problems Early 17:55 Comparing Interview to Other Diagnostic Technologies 18:35 Using QPD to Find Pain Sources Faster 19:16 Common Objections and Ease of Use in Practices 23:22 FDA Approval and Product Validation 25:29 The Story Behind the Technology's Creation 30:55 Why Interview Complements X-Rays Instead of Replacing Them 32:42 Cherilyn's Passion for Innovation and AI in Dentistry 33:45 Lightning Round Questions 40:30 Special Offer and How to Learn More About Interview 41:40 Final Thoughts and Episode Wrap-Up   — Connect with Cherilyn Website: Innerview AI - https://innerview.ai/ Email: cgsheets@ncofi.org Organization: Newport Coast Oral Facial Institute (NCOFI) — Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com. This podcast is sponsored by Dental Intelligence. Learn more here. This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more here. Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

"Many of my clients feel unheard. My mission is to make sure they aren't." The Lawyer Stories Podcast Episode 270 features Dayle Lopez, Founder of DLopez Law Firm in Miami, Florida. Dayle's journey began in Cuba before immigrating to the United States at 15 years old. Like many immigrant families, she quickly went to work, taking a job at Jamba Juice to help support her household while learning to navigate a new country and culture. Those early experiences shaped the resilience, discipline, and purpose that continue to drive her today. After earning her law degree, studying international law abroad, and further developing her advocacy skills through Harvard's Program on Negotiation, Dayle built DLopez Law Firm to serve those who often feel overlooked by the legal system. Today, her firm focuses on personal injury law and is deeply rooted in the Hispanic and immigrant communities of South Florida. With a bilingual team and a client-centered approach, Dayle and her firm are committed to providing compassionate representation and fighting for those who need a voice. This is a conversation about perseverance, purpose, entrepreneurship, and using your own journey to help others navigate theirs. This episode is also sponsored by Grow or Die with John Morgan. For the first and only time, John Morgan will take the stage in Las Vegas to lay out how he achieved explosive, long-term dominance and legacy. No fluff. No theory. No motivational garbage. Join firm leaders from across the country at the Wynn Encore on June 9–10 for two days of CLE-accredited sessions focused on building your firm for the next 10, 20, and 30 years. Use code STORIES20: https://events.themorganconnection.com/growordiewithjohnmorgan/lawyerstories This episode presented by CallRail. Integrated into your case management system, CallRail helps law firms capture every call, respond faster, spot high-value leads instantly, and drive growth. Join over 3,000 law firms using CallRail to follow up faster, land bigger cases, and grow smarter. Start your free trial: https://www.callrail.com/legal-services?utm_medium=influencer&utm_source=lawyer-stories

Most contractors don't have a recruiting problem. They have a recruiting system problem. In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Paul Sanneman, founder of Contractor Staffing Source, to discuss how top home service companies are using systems, assessments, and AI-powered recruiting tools to consistently find better employees. After helping more than 2,000 contractors and recruiting over 2,500 successful hires, Paul shares the biggest recruiting mistakes contractors make and why most hiring challenges are self-inflicted. The conversation dives into the mindset shifts required to build a winning team, the importance of recruiting year-round, and how technology can help contractors identify better candidates before they ever schedule an interview. If you're struggling to attract, evaluate, or retain quality employees, this episode provides a practical framework for building a repeatable recruiting machine. What You Will Learn in This Episode • Why recruiting should never stop • The biggest hiring mistakes contractors make • How applicant tracking systems streamline recruiting • Why speed-to-lead matters for hiring • How assessments reduce bad hires • Why personality and integrity are often more important than experience • The benefits of hiring outside the construction industry • How AI can improve recruiting processes • Why hiring slow and firing fast protects your culture • The true cost of keeping B players on your team • How recruiting impacts long-term business growth • Why private equity companies are winning the hiring game Timestamps  00:00 Job applicant assessment process 05:03 Challenges in hiring decisions 07:21 Comparing coordinators to wedding planners 11:35 Using content to attract talent 13:38 Promoting job openings effectively 18:14 Asking ethical interview questions 21:54 Using call tracking for marketing 25:26 Managing job application process 28:44 Keeping a team member too long 29:39 Avoiding painful firing decisions 34:46 Importance of business skills Follow the Host and Guest Tersh Blissett: https://www.linkedin.com/in/tershblissett/ Joshua Crouch: https://www.linkedin.com/in/josh-crouch/ Paul Sanneman: https://www.linkedin.com/in/paul-sanneman   Connect with Us • LinkedIn - https://www.linkedin.com/company/service-business-mastery • TikTok - https://www.tiktok.com/@servicebusinessmasterypodcast • Facebook Group - https://www.facebook.com/groups/servicebusinessmasterypodcast • Instagram - https://www.instagram.com/servicebusinessmasterypodcast This episode is kindly powered by: UpFrog: upfrog.com  MarketStorm is an AI-powered advertising platform. Results vary by market, budget, and campaign configuration: https://marketstorm.ai/  Get Your 14-Day Free Trial with CallRail!: https://www.callrail.com/sbmpod CompanyCam: https://companycam.com/  Breezy: Capture 25-30% more clients with Breezy AI Agents. Use code 'SBM' to book a demo and get $500 on us: https://getbreezyapp.com/schedule-demo PhoneTAP: Your calls hold the key to growing your business. PhoneTAP gives you instant AI analysis, real customer lifetime value, and tools to coach your team. Learn more: phonetap.ai/demo 

Everyone's talking about MSOs. But this isn't really a conversation about MSOs. This week on Lunch Hour Legal Marketing, Conrad Saam and Gyi Tsakalakis take you inside Vista Consulting's "A Seat at the Table" event, where lawyers, operators, bankers, and investors gathered to wrestle with the biggest structural shift in legal in a generation. Conrad and Gyi went with one agenda: filter through the PE noise and find out what all of this actually means for law firm marketing. What they found was more interesting than the headlines. Law firms are being evaluated as branding and marketing companies. Outside capital is chasing firms with diversified case acquisition, strong community relationships, and operational sophistication. And the firms that still can't track cost per case, attribute a lead, or explain their marketing mix? They're increasingly invisible to the people writing the checks. Three guests. Three very different seats at the table. Rob Bordonaro of Nager Romaine & Schneiberg brings a Fortune 50 operator's eye to a legal industry he describes as years behind on process, technology, and leadership development, and explains why that gap is exactly what makes this moment interesting. Jonathan Hawkins of Law Firm GC has brokered these deals from both sides. He breaks down growth capital, why law firm mergers fail, and why private equity has started describing law firms as branding and marketing companies first. Chad Dudley of Dudley DeBosier built the deal that put MSOs on the map for personal injury firms. He explains true cost per case, what makes a firm worth partnering with, why brand means something different than awareness numbers, and why depending on a single marketing channel is just waiting for a failure. If you've been watching this space and wondering what it actually means for your firm's marketing strategy, this is the episode. More LHLM If you want to hear all of our full-length conversations from A Seat at the Table, there's a space for that! Head over to Private Equity & Law Firms: The MSO Guide - Lunch Hour Legal Marketing to find out more about what we learned and hear the conversations. Thank you to our sponsors: Juvo Leads, Lawmatics, CallRail, and ALPS Legal Malpractice Insurance Want more Gyi and Conrad in your work week? Join us for Office Hours, live every Thursday at 1 PM ET on LinkedIn. We're starting a Slack Community. Want in? Come on over! The Lunch Hour Legal Marketing Summit is coming to Nashville this August! Will you heed our call and get your tickets? The clock is ticking… Secure your tickets: https://lunchhourlegalmarketing.com/registration/ Chapters 00:00 The 3 Marketing Themes Lawyers Should Watch 03:25 Ohio's Largest Workers' Comp Firm Explores MSOs 05:28 Why Legal Is “Years Behind” Other Industries 06:47 Outside Operators Are Changing Law Firms 08:38 The CMO & Leadership Gap in Legal 10:06 Economies of Scale in Legal Operations & Marketing 11:32 Will MSOs Actually Improve Client Experience? 13:13 Jonathan Hawkins on PE Interest in Law Firms 14:45 Fear, Growth Capital & the PE Opportunity 15:57 What “Growth Capital” Actually Means for Law Firms 17:58 Why PE Sees Law Firms as Marketing Companies 18:46 Equity Opportunities for Non-Lawyer Talent 19:45 The Operational Reality of Law Firm Consolidation 19:46 Why Law Firm Mergers Fail (and How to Avoid It) 20:57 Marketing Challenges Inside Consolidated Firms 22:05 Economies of Scale for Advertising & AI 23:05 Chad Dudley: How Dudley DeBosier Pioneered the MSO Model 25:35 How an MSO Actually Accelerates Case Growth 26:50 True Cost Per Case: The Marketing Metric Most Firms Miss 29:34 What Makes a Firm an Attractive MSO Candidate 31:56 Why Brand Matters More Than Awareness Numbers 34:59 Brand vs. Direct Spend: How to Think About Your Marketing Mix

What if the biggest reason your marketing is not working has nothing to do with your marketing company? In this episode of the Raving Patients Podcast, Dr. Len Tau sits down with dental marketing expert Nicole Toudouze to unpack the most common marketing mistakes dental practices are making today and what dentists need to do differently to actually see results. Nicole shares practical insights from working with hundreds of dental practices, including why so many offices fail to define clear marketing goals, how missed phone calls quietly destroy ROI, why outdated websites sabotage ad performance, and the real budget practices need if they expect sustainable growth. The conversation also dives into AI in dental marketing, online scheduling, patient acquisition costs, realistic expectations, and why practices often blame marketing companies when the real issue lies inside the office systems. If you are investing in marketing but not seeing the growth you expected, this episode will help you identify where the disconnect may actually be and how to build a marketing strategy that truly supports long-term practice growth.   What You'll Learn The top five marketing mistakes dental practices are making today Why defining clear growth goals matters before spending on ads How missed phone calls destroy patient acquisition opportunities Why your website can make or break marketing performance The truth about realistic dental marketing budgets How Google Ads actually work behind the scenes Why dentists often give up on marketing too quickly Nicole's thoughts on AI answering patient phone calls The importance of tracking ROI and marketing performance How AI and changing search behavior are reshaping dental marketing Key Takeaways 00:45 Introduction and Episode Overview 03:42 Nicole Announces Her New Podcast 05:15 What Transcend Dental Does for Practices 06:20 The First Marketing Mistake: Lack of Clear Goals 08:10 Why Answering the Phone Still Matters 09:24 AI Receptionists vs Human Connection 13:57 Why Your Website Could Be Hurting Marketing 14:46 Online Scheduling and Patient Expectations 16:48 The Reality of Dental Marketing Budgets 21:10 Why Dentists Underestimate Marketing Costs 27:05 The Problem with Unrealistic Marketing Expectations 27:50 How Google Ads Actually Learn and Improve 30:52 Why Marketing Companies Become the Scapegoat 33:08 How AI Is Changing Dental Marketing 35:18 What to Do If You Don't Trust Your Marketing Company 37:48 How to Connect with Nicole Toudouze 38:48 Final Thoughts and Closing   — Connect with Nicole Website: Transcend Dental Agency  Instagram: @transcendentalagency Facebook: Transcend Dental Agency   Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com.   This podcast is sponsored by Dental Intelligence. Learn more here. This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more here. Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

"Preparation isn't optional when people are trusting you with the hardest moment of their lives." -Michael Saile The Lawyer Stories Podcast Episode 269 features Michael Saile, Founder, Managing Partner, and Trial Attorney at Cordisco & Saile, LLC, a rapidly growing personal injury law firm based in Bucks County, Pennsylvania. Michael built his career trying serious injury cases and helping real people take on powerful insurance companies and corporations. Today, he leads a modern injury firm focused on catastrophic injury, trucking crashes, traumatic brain injuries, and wrongful death cases - while continuing to emphasize discipline, preparation, and client trust. In this conversation, we discuss building and scaling a law firm in today's legal landscape, the growing role of AI in legal operations, leadership through adversity, and why Michael believes you only get one chance to properly represent a client - so you better be fully prepared and genuinely care about the people you represent. We also talk about how his wrestling background shaped his mindset in trial work, leadership, and accountability both inside and outside the courtroom. Great conversation with Michael about growth, responsibility, and building a law firm culture centered around performance and people. This episode is also sponsored by Grow or Die with John Morgan. For the first and only time, John Morgan will take the stage in Las Vegas to lay out how he achieved explosive, long-term dominance and legacy. No fluff. No theory. No motivational garbage. Join firm leaders from across the country at the Wynn Encore on June 9–10 for two days of CLE-accredited sessions focused on building your firm for the next 10, 20, even 30 years down the line. Use code STORIES20: https://events.themorganconnection.com/growordiewithjohnmorgan/lawyerstories This episode presented by CallRail Integrated into your case management system, CallRail helps you: Capture every call - even after hours Spot high-value leads instantly Respond faster Get the insights you need to bring in bigger cases Join over 3,000 law firms using CallRail to follow up faster, land bigger cases, and drive growth for your firm. Start your free trial at: https://www.callrail.com/legal-services?utm_medium=influencer&utm_source=lawyer-stories

Most contractors walk past air curtains every day without realizing how much money they can save commercial buildings. In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Curtis Rosol from Mars Air Systems to break down how air curtains work and why they've become a powerful solution for energy savings, indoor air quality, and insect control in commercial spaces. From convenience stores and restaurants to cold storage facilities and warehouses, Curtis explains how air curtains create an invisible barrier that keeps conditioned air inside while preventing heat, humidity, dust, smoke, and flying insects from entering the building. They also discuss: How air curtains reduce HVAC energy loss Why electrification will make energy savings even more valuable How air curtains help solve cold storage and freezer issues The difference between strip curtains and air curtains Why insects and contaminants enter buildings through open doors How air curtains improve indoor air quality The ROI contractors can present to commercial customers Why these systems are becoming more important in high-traffic buildings Simple installation opportunities for HVAC contractors Residential applications for luxury outdoor living spaces If you work in light commercial HVAC or want to offer energy-saving upgrades to your customers, this episode is packed with practical opportunities. Timestamps 00:00 Energy efficiency in buildings 05:54 Energy savings with protected openings 07:08 Impact of Electric Demand on Costs 12:24 Using air curtains for patios 13:11 Using CallRail for Marketing 16:29 How air curtains work 19:43 Installing above-door units 22:54 Episode wrap-up and closing remarks Follow the Host and Guest Tersh Blissett: https://www.linkedin.com/in/tershblissett/ Joshua Crouch: https://www.linkedin.com/in/josh-crouch/ Curtis Rosol: https://www.linkedin.com/in/curtisrosol/ Connect with Us • LinkedIn - https://www.linkedin.com/company/service-business-mastery • TikTok - https://www.tiktok.com/@servicebusinessmasterypodcast • Facebook Group - https://www.facebook.com/groups/servicebusinessmasterypodcast • Instagram - https://www.instagram.com/servicebusinessmasterypodcast This episode is kindly powered by: UpFrog: upfrog.com  MarketStorm is an AI-powered advertising platform. Results vary by market, budget, and campaign configuration: https://marketstorm.ai/  Get Your 14-Day Free Trial with CallRail!: https://www.callrail.com/sbmpod CompanyCam: https://companycam.com/  Breezy: Capture 25-30% more clients with Breezy AI Agents. Use code 'SBM' to book a demo and get $500 on us: https://getbreezyapp.com/schedule-demo PhoneTAP: Your calls hold the key to growing your business. PhoneTAP gives you instant AI analysis, real customer lifetime value, and tools to coach your team. Learn more: phonetap.ai/demo   

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤMASSIVE thank you to our Sponsor, CallRail!CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what's driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what's working and where to double down.Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.If you're tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.Start a Free Trial Here: https://www.callrail.com/dothisㅤMeta just quietly dropped a standalone app built to swipe users straight from Reddit, and that's only the start of what Jay Schwedelson is digging into this week. There's also a new LinkedIn tool that exposes which AI models people are actually using by industry, plus some fresh data showing that one tiny tweak to your promotional emails can triple engagement and seriously boost your inbox placement.ㅤBest Moments:(00:16) Meta launches Forum, a standalone app built to go straight at Reddit(01:36) LinkedIn Cross Check reveals which AI models are dominating by industry(03:30) Why reply-driven promotional emails are pulling 3X the engagement(04:25) The 90-day inbox placement lift B2B brands are seeing from reply CTAs(05:18) Reply rate is now the number one signal for Outlook, Gmail, and Yahoo(06:30) Love Island USA returns June 2nd with ad demand up 73% year over year

What if the biggest revenue leak in your practice isn't production… but what happens after treatment is completed? In this episode of the Raving Patients Podcast, Dr. Len Tau sits down with returning guest Shreyas Parab, co-founder and CEO of Daydream, to unpack how AI is transforming dental billing, insurance verification, and revenue cycle management. Shreyas shares how growing up in his mother's dental practice shaped his understanding of the administrative burdens that silently drain profitability and damage the patient experience. From insurance verification mistakes to denied claims and surprise patient bills, this conversation dives deep into why outdated systems are costing practices far more than they realize. Dr. Len and Shreyas also explore the future of AI in dentistry, where it's already succeeding, where it's overhyped, and how practices can use automation to improve efficiency without sacrificing patient relationships. If you've ever struggled with insurance headaches, front desk overwhelm, staffing challenges, or negative reviews tied to billing confusion, this episode offers a practical look at how the future of dental administration is evolving. What You'll Learn Why billing and insurance issues are one of the biggest causes of negative dental reviews How inaccurate insurance verification impacts patient trust and profitability The difference between AI that enhances a practice and AI that replaces human connection Where AI is already thriving in dentistry today Why administrative overload hurts both patients and team culture How automation can improve claim follow-up and reduce denials The future of front desk staffing and dental operations Why patient experience still matters more than technology How Daydream uses AI and human oversight together for RCM accuracy What dentists should focus on if they want more freedom and less operational stress — Key Takeaways 00:44 Introduction and Sponsor Message 02:00 Shreyas Reflects on Supercharge Your Dental Practice 04:23 Growing Up in a Dental Practice 09:30 AI's Rapid Growth in Dentistry 13:40 The Reality of AI Receptionists 17:05 How Billing Problems Hurt Patient Experience 19:46 The Hidden Cost of Insurance Verification Errors 24:45 What Dental RCM Looks Like With and Without AI 27:18 Can AI Make Mistakes? 30:15 Reducing Denials and Increasing Profitability 32:20 Which Practices Benefit Most From Daydream 35:17 The Future of the Dental Front Desk 36:55 Why Better Systems Give Dentists More Freedom 38:47 How to Learn More About Daydream 39:10 Final Thoughts and Closing Remarks   — Connect with Shreyas Website: Daydream Dental Free Dental Billing Resource: Dental Billing 101 AI Google Review Analysis Tool: Daydream Google Review Analyzer   — Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com.   This podcast is sponsored by Dental Intelligence. Learn more here.   This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more here.   Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!  

The skilled labor shortage isn't just a hiring problem. It's a perception problem. In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Ruchir Shah, founder of SkillCat, to discuss why home service companies are struggling to attract and retain skilled workers and what the industry can do about it. Ruchir shares how his background in workforce training led him to build SkillCat, an online trade training platform helping people transition into HVAC, plumbing, electrical, and appliance repair careers. If your company struggles with hiring, retention, or technician development, this episode offers a practical look at how the future workforce is changing. What You Will Learn in This Episode Why the trades are becoming more attractive to younger generations How white-collar workers are now transitioning into skilled trades The real reason people are leaving traditional office jobs Why many technicians feel more fulfilled than corporate workers The growing impact of AI on career choices Why training accessibility is critical for the future of the trades How online trade training and certifications are changing recruiting Why mechanical aptitude matters more than experience The role gamification and microlearning play in technician development How companies can build better apprenticeship and training programs Timestamps 00:00 Expanding online trade certifications 04:52 Starting SkillCat to help reskill 06:26 Job security concerns in Savannah 09:43 Switching to a paid model 15:01 Relying on social media sharing 17:05 Emphasizing the importance of networking 20:08 Trades job satisfaction and benefits 22:55 The value of trade jobs 25:58 Returning to familiar industries 31:27 Building trade school courses 32:59 Designing bite-sized, interactive courses Follow the Host and Guest Tersh Blissett: https://www.linkedin.com/in/tershblissett/ Joshua Crouch: https://www.linkedin.com/in/josh-crouch/ Ruchir Shah: https://www.linkedin.com/in/ruchir-shah/ SkillCat: https://www.skillcatapp.com Connect with Us • LinkedIn - https://www.linkedin.com/company/service-business-mastery • TikTok - https://www.tiktok.com/@servicebusinessmasterypodcast • Facebook Group - https://www.facebook.com/groups/servicebusinessmasterypodcast • Instagram - https://www.instagram.com/servicebusinessmasterypodcast This episode is kindly powered by: UpFrog: upfrog.com  MarketStorm is an AI-powered advertising platform. Results vary by market, budget, and campaign configuration: https://marketstorm.ai/  Get Your 14-Day Free Trial with CallRail!: https://www.callrail.com/sbmpod CompanyCam: https://companycam.com/  Breezy: Capture 25-30% more clients with Breezy AI Agents. Use code 'SBM' to book a demo and get $500 on us: https://getbreezyapp.com/schedule-demo PhoneTAP: Your calls hold the key to growing your business. PhoneTAP gives you instant AI analysis, real customer lifetime value, and tools to coach your team. Learn more: phonetap.ai/demo   

Partner with Jay! https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, CallRail!CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what's driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what's working and where to double down.Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.If you're tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.Start a Free Trial Here: https://www.callrail.com/dothisㅤEver notice how one tiny word can decide whether someone clicks or scrolls right past you? That's the rabbit hole Jay Schwedelson climbs into this week, making the case that "without" might be the most underrated word in marketing and that your audience is far more beginner than your ego wants to admit. Stick around for the second half, where a listener's block-party dilemma turns into a surprisingly honest confession about 16 years of dodging the people next door.ㅤBest Moments:(01:30) How the no-code movement quietly trained everyone to expect easy(02:17) A plain-English definition of cognitive load and why it drives every yes or no(02:45) The one word that lifts opens, engagement, and conversions across every audience(03:43) Side-by-side offer rewrites that make "without" click instantly(05:01) Why marketers overestimate their audience and ignore the beginners who actually convert(06:57) A dog, a stare, and Jay's real answer on block-party guilt

What if everything you thought you knew about local search… is only half the story? In this episode, Dr. Len Tau sits down with local search expert Mike Blumenthal to unpack what's actually driving visibility, engagement, and patient acquisition today. From the evolving role of AI to why fundamentals like reviews, branding, and user experience still dominate, this conversation challenges the shortcuts most practices rely on. If you're focused on rankings but not results, this episode will shift your perspective on what truly matters in building a sustainable, patient-generating online presence..   What You'll Learn Why local search fundamentals haven't changed, even with AI advancements How Google evaluates engagement and why it impacts your rankings The real role of reviews, brand, and reputation in attracting patients Why AI is changing how patients search, not what matters most How to optimize your website for conversion, not just traffic The growing importance of long-form, intent-based search queries Why local brand building may be your biggest competitive advantage — Key Takeaways 00:41 Introduction to Mike Blumenthal and local search expertise 04:03 The evolution of local search and what hasn't changed 04:40 Google algorithms vs changing search displays 06:29 The future of AI in search and user behavior 09:45 What dental practices should focus on in marketing 11:59 Website engagement and user experience fundamentals 14:38 Online scheduling and conversion strategies 16:32 Understanding engagement signals beyond bounce rate 20:36 Visibility, credibility, and engagement explained 24:47 Reviews, ratings, and patient experience balance 25:25 Categories and ranking factors in local SEO 27:54 The role of citations and directory authority 31:06 Surprising user behavior trends and AI usage 36:15 The #1 focus for dental practices moving forward 38:06 Best practices for generating effective reviews 40:18 Where to follow Mike Blumenthal     — Connect with Mike Email: mblumenthal@nearmedia.co Website: Near Media   Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com.   This podcast is sponsored by Dental Intelligence. Learn more here.   This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more here.   Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!  

Most law firms don't have a lead problem - they have a tracking, intake, and conversion problem. The Lawyer Stories Podcast Episode 267 features Camila Parodi, Director of Advertising at Constellation Marketing. Camila works closely with law firms on advertising strategy, lead quality, intake performance, ROI tracking, and the systems that ultimately determine whether marketing dollars actually translate into signed cases and long-term growth. In this conversation, we discuss the hidden places law firm advertising budgets quietly leak, why cost per signed case matters more than vanity metrics, and how marketing, intake, and data tracking all need to work together to build a scalable modern law firm. We also explore the evolving role of AI, smarter decision-making through data, and why many firms are still making growth decisions without fully understanding what's actually driving results. Great conversation with Camila about the future of legal marketing and operational growth. This episode is also sponsored by Grow or Die with John Morgan. June 9–10 at the Wynn Encore in Las Vegas — no fluff, no theory. Use code STORIES20: https://events.themorganconnection.com/growordiewithjohnmorgan/lawyerstories This episode presented by CallRail Integrated into your case management system, CallRail helps you: Capture every call - even after hours Spot high-value leads instantly Respond faster Get the insights you need to bring in bigger cases Join over 3,000 law firms using CallRail to follow up faster, land bigger cases, and drive growth for your firm. Start your free trial at https://www.callrail.com/legal-services?utm_medium=influencer&utm_source=lawyer-stories  

Partner with Jay! https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, CallRail!CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what's driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what's working and where to double down.Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.If you're tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.Start a Free Trial Here: https://www.callrail.com/dothisㅤIf your attribution model is telling you to dump everything into branded paid search, congratulations, you've just found a fast way to flatline your pipeline. Laura Beussman, CMO and CRO at CallRail, sat down with Jay Schwedelson to push back on the idea that attribution is dead, and to make the case that the real problem isn't measurement, it's marketers oversimplifying it. Spoiler: she has the patent and the 20 million call dataset to back it up.ㅤConnect with Laura Beussman on LinkedIn and try CallRail free at callrail.com/dothis to see how attribution, call tracking, and conversational AI actually fit together for your business.ㅤBest Moments:(01:43) Why "attribution is dead" is mostly clickbait dressed up as a hot take(03:17) The trap of trusting a beautiful chart that tells you to spend on one channel(04:29) Self-reported attribution and why CallRail holds the patent on it(06:26) Conversational AI now picks up call sentiment, next steps, and coaching moments(08:00) What it actually feels like owning marketing and revenue under one job title(13:29) LLM traffic is still tiny but growing fast, and the discovery game has changed(15:21) The hide-in-your-room versus go-to-the-dinner debate at industry events

“Butts, not bots.” That's the philosophy behind this week's conversation with Ted DeBettencourt of Juvo Leads, a new sponsor of Lunch Hour Legal Marketing, and honestly, it sparked one of the most practical discussions we've had about intake in a long time. From AI chat frustrations and LSA response failures to empathetic intake conversations and signed retainers through text, this episode digs into what actually helps law firms convert more leads into cases. Ted joins Conrad and Gyi to break down why human-powered intake still outperforms automation in many legal marketing scenarios, how firms lose leads by forcing clients into the wrong communication channels, and why response speed alone isn't enough if the experience feels robotic. They also get into A/B testing intake vendors, reducing wasted PPC spend, qualifying leads properly, and the hidden dangers of certain lead-handling practices in the legal industry. If you've ever wondered whether AI intake is really “good enough” yet or whether your law firm is accidentally creating friction for potential clients, this episode is for you. Connect with Ted! You can find Ted on LinkedIn, and head over to juvoleads.com to take advantage of Ted's offer to get 50% more leads or your money back with a free 30-day trial. Enter code LHLM for discounted retainer pricing. A massive thank you to all of our new sponsors we have onboarded under our endorsed sponsor model: Juvo Leads, Lawmatics, CallRail, and ALPS Insurance! Gyi and Conrad are headed to the PILMMA Super Summit in San Antonio! If you're in attendance, say hello and let us know your thoughts on the event. The Lunch Hour Legal Marketing Summit is coming. Have you secured your ticket?

The way homeowners search for HVAC, plumbing, and home service companies is changing fast. And most contractors are completely unprepared for it.   In this episode of Service Business Mastery, Tersh Blissett sits down with Phil Risher from Phlash Consulting to discuss the massive shift from traditional Google SEO to AI-powered search and what it means for home service businesses.   Phil explains why AI search is changing how customers find contractors, why conversational search matters more than keywords, and how tools like ChatGPT and Google AI Overviews are disrupting traditional marketing strategies.   What You Will Learn in This Episode   Why old-school SEO is no longer enough How AI search actually works Why Google is moving toward "agentic search" and booking How to optimize your website for AI visibility Why pricing pages and online scheduling matter more than ever How contractors should use call transcripts to create content Why AI-generated "slop content" can hurt your rankings How local backlinks and authority still matter What contractors should be doing right now to stay ahead   If you want your company to stay visible in the next generation of search, this episode is a must-listen.   Timestamps 00:00 Impact of AI on search queries 06:14 Shift in local search habits 09:00 Navigating AI for presentations 12:38 Debating the relevance of SEO 16:13 Using AI for customer insights 18:58 Importance of local backlinks 20:58 Building partner referral networks 24:15 Optimizing for AI search ranking 27:51 Importance of online recognition 32:29 Creating a searchable business database 33:34 Initial struggles with Notebook LM 39:10 Comparing Google and LLM relationships 42:35 Measuring AI visibility metrics 44:37 Navigating the AI search landscape 46:21 Dealing with AI memory glitches   Follow the Host and Guest Tersh Blissett: https://www.linkedin.com/in/tershblissett/ Phil Risher: https://www.linkedin.com/in/philrisher/   Connect with Us LinkedIn - https://www.linkedin.com/company/service-business-mastery TikTok - https://www.tiktok.com/@servicebusinessmastery Facebook Group - https://www.facebook.com/groups/servicebusinessmasterypodcast Instagram - https://www.instagram.com/servicebusinessmasterypodcast   This episode is kindly powered by: UpFrog: upfrog.com  MarketStorm is an AI-powered advertising platform. Results vary by market, budget, and campaign configuration: https://marketstorm.ai/  Get Your 14-Day Free Trial with CallRail!: https://www.callrail.com/sbmpod CompanyCam: https://companycam.com/  Breezy: $500 toward Breezy + we'll show you exactly how many jobs you're missing right now. Book a demo here: https://calendly.com/shaun-breezy/30min?month=2026-04  PhoneTAP: Your calls hold the key to growing your business. PhoneTAP gives you instant AI analysis, real customer lifetime value, and tools to coach your team. Learn more: phonetap.ai/demo

What if your biggest growth opportunity isn't your marketing… but how your team communicates? In this episode, Dr. Len Tau sits down with returning guest Danny Bobrow to break down the human side of practice growth. From the first phone call to treatment acceptance, Danny explains why trust, empathy, and communication skills are the real drivers behind case acceptance and long-term patient loyalty. They dive into why most practices mishandle leads, how emotional decision-making impacts patient behavior, and the simple shifts your team can make to create stronger connections that lead to more yeses. If you want better conversions, stronger relationships, and a more consistent patient experience, this episode is a must-listen.   What You'll Learn Why patients make decisions emotionally before justifying with logic The three C's of persuasive communication and how they impact case acceptance How poor phone handling is costing practices new patients What actually defines a "qualified lead" Why listening is one of the most valuable skills in your practice How to build trust quickly in the first 30 seconds of a call The difference between convincing and true persuasion How to get your entire team aligned and consistent with communication — Key Takeaways 00:46 Introduction and episode overview 01:54 About Danny Bobrow and his background 03:24 How Danny helps dental practices grow 06:33 The importance of communication in patient conversion 08:08 Why listening is a critical skill 09:57 Overview of the Persuasion Blueprint 11:50 Emotional decision-making explained 13:19 The three C's of communication 14:58 Breaking down caring, connection, and collaboration 16:48 Common mistakes practices make 18:40 Understanding different types of "yes" 20:48 Getting team buy-in and consistency 25:45 What defines a qualified lead 28:36 Handling unqualified or difficult leads 29:02 Avoiding a "salesy" approach 31:05 Building trust in the first interaction 32:06 Why how you say things matters more than what you say 33:10 The impact of trust on referrals and retention 34:16 Lightning round Q&A 35:14 How to connect with Danny — Connect with Danny

"If you're going to do something, do it well." -Brett Rhodes The Lawyer Stories Podcast Episode 266 features Brett Rhodes, Founder of Rhodes Law in Sonoma County, California, where he helps families create estate plans that protect loved ones and preserve legacies. With more than 25 years of experience spanning public service, law enforcement, and the legal field, Brett brings a unique perspective to his work - combining leadership, service, and a deep understanding of the importance of planning for the future. In this conversation, we discuss Brett's path into law, building a practice in Sonoma County, and the kinds of cases and clients that have shaped his work over the years. We also explore what it means to run a values-driven legal practice and stay grounded in work that often carries significant emotional weight for the people involved. Brett is currently a finalist for the 2026 Best of Sonoma County in the Best Attorney category after receiving the honor last year as well. Really appreciated the opportunity to hear Brett's story and reflect on the important work he's doing for families and his community. This episode is also sponsored by Grow or Die with John Morgan. June 9–10 at the Wynn Encore in Las Vegas - no fluff, no theory. Use code STORIES20: https://events.themorganconnection.com/growordiewithjohnmorgan/lawyerstories This episode presented by CallRail Integrated into your case management system, CallRail helps you: Capture every call - even after hours Spot high-value leads instantly Respond faster Get the insights you need to bring in bigger cases Join over 3,000 law firms using CallRail to follow up faster, land bigger cases, and drive growth for your firm. Start your free trial at https://www.callrail.com/legal-services?utm_medium=influencer&utm_source=lawyer-stories

In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Ryan Kiscaden, owner of Kiscaden Consulting and creator of the Next Up Trades children's book series, to discuss how storytelling can reshape the future of recruiting in the trades.   Ryan shares how a conversation with his plumber brother-in-law sparked the idea to create books that explain HVAC and plumbing to children in a way they can understand and connect with emotionally.   Instead of focusing only on wages, debt, and job security, Ryan believes the industry needs to tell a better story about purpose, problem solving, and helping people.   They discuss:   Why the trades struggle with perception problems How recruiting really starts in childhood The emotional side of working in HVAC and plumbing Why storytelling matters more than statistics The disconnect between schools and skilled trades How contractors can become community educators Why ADHD and hands-on learning may actually be strengths in the trades How AI and technology are changing the perception of blue-collar careers   If your company struggles to recruit young talent, this episode offers a completely different perspective on building the next generation of skilled trades professionals.   Timestamps 00:00 Promoting trades to young kids 04:15 Explaining skilled trades to kids 07:56 Changing perspectives in education 10:35 Changing perceptions around AI jobs 13:48 The gratification of helping others 17:36 Industry collaboration and collective effort 19:33 Interviewing teachers and donors 24:38 Creative uses by contractors 28:19 Challenges for kids with ADHD 32:22 Challenges with traditional schooling 33:34 Learning with technology and AI 36:32 Where to find more info   Follow the Host and Guest Tersh Blissett: https://www.linkedin.com/in/tershblissett/ Ryan Kiscaden: https://www.linkedin.com/in/ryankiscaden/   Connect with Us LinkedIn - https://www.linkedin.com/company/service-business-mastery TikTok - https://www.tiktok.com/@servicebusinessmastery Facebook Group - https://www.facebook.com/groups/servicebusinessmasterypodcast Instagram - https://www.instagram.com/servicebusinessmasterypodcast   This episode is kindly powered by:   UpFrog: upfrog.com  MarketStorm is an AI-powered advertising platform. Results vary by market, budget, and campaign configuration: https://marketstorm.ai/  Get Your 14-Day Free Trial with CallRail!: https://www.callrail.com/sbmpod CompanyCam: https://companycam.com/  Breezy: $500 toward Breezy + we'll show you exactly how many jobs you're missing right now. Book a demo here: https://calendly.com/shaun-breezy/30min?month=2026-04  PhoneTAP: Your calls hold the key to growing your business. PhoneTAP gives you instant AI analysis, real customer lifetime value, and tools to coach your team. Learn more: phonetap.ai/demo   

Conrad's query sounds simple on the surface: If we're getting paid to talk about something, how obvious do we have to be about it? That turns into a much bigger conversation with John Henson about disclosures, sponsorships, and where people tend to get themselves into trouble. They talk through the new LHLM endorsement model, what actually needs to be said out loud, and how far you can go before it starts to feel like you're hiding something. (Hint: don't do that.) There's also a practical side to this. Nobody wants a podcast that sounds like a legal disclaimer with a few jokes sprinkled in. So the question becomes: how do you stay compliant without killing the flow? Chimes, hashtags, beginning-of-episode callouts: John walks us through what works, what's probably enough, and what starts to look a little shady. Then John flips it around with a great question he's been stewing on for Lunch Hour Legal Marketing: He's running a small firm with a national footprint and doesn't care about ranking locally. How is he supposed to market that? Plus! John Henson will be schooling us on staying out of FTC jail at the Lunch Hour Legal Marketing Summit this August in Nashville. Get your tickets: https://lunchhourlegalmarketing.com/ Want more Lunch Hour in your week? Catch Gyi and Conrad live every Thursday at 1 PM for Office Hours on LinkedIn! Thank you to our beautiful, brave sponsors Juvo Leads, Lawmatics, CallRail, and Alps Insurance!

How are patients really finding their next dentist? It's not through endless Googling anymore.This episode uncovers a dramatic shift: instead of comparing offices online, more people are now simply asking ChatGPT, Perplexity, or Gemini, "Who should I call for dental implants or a toothache?" The AI returns just a couple of names, and with zero hesitation, patients make the call (often within a minute.)Michael breaks down real data from CallRail, revealing how these AI-fueled phone calls, though still a small percentage, represent a wave of ultra-high-intent patients who skip traditional browsing and choose the first AI-recommended office. You'll discover which tools are actually driving these calls (hint: ChatGPT is leading by a landslide), why this trend mirrors the early rise of smartphone searches, and why it pays to make your practice information clear, consistent, and ready for action. If you want your phone to ring next time someone asks AI to help find them a dentist, this episode is your essential guide.What You'll Learn in This Episode:How AI chat tools are redesigning the path patients take to choose a dentistThe latest CallRail data showing real-world AI-generated business callsWhich AI tools (like ChatGPT and Perplexity) are influencing dental patient decisionsWhy AI-referred calls are more likely to be high-intent (and how that matters)How this shift compares to the early days of mobile searchPractical steps to make your dental practice more "AI-ready"The importance of consistent business listings and clear service descriptionsWhy answering your phone quickly matters more than everHow tracking calls can help you see which marketing sources are workingWhat other industries are doing as AI changes the referral landscapeDon't get left behind! Hit play now to make sure your dental practice is ready for the new era of AI-driven patient calls.‍Sponsors:‍CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! https://sta.mx/vz69Click here for a special offer!Check Out the Article From This Episode (Updated with More Data):Article: https://www.callrail.com/blog/20m-calls-reveal-future-of-customer-discovery‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Subscribe on Your Favorite App! https://lnkfi.re/TDMPod‍

The Lawyer Stories Podcast Episode 265 features Karis Stephen, Associate at Allred, Maroko & Goldberg in Los Angeles, California - the firm founded by Gloria Allred, who appeared on Episode 78 of the Lawyer Stories Podcast. A graduate of the University of Pennsylvania Law School and a Fulbright scholar in Malaysia, Karis began her legal career in BigLaw before making the intentional transition into plaintiff-side civil rights work. Today, she focuses on employment discrimination and sexual assault cases - advocating for individuals in some of the most challenging and deeply personal situations. Her path reflects a commitment to impact, growth, and using the law to stand up for others. Great conversation with a talented lawyer - excited to see where her journey continues. This episode is also sponsored by Grow or Die with John Morgan. June 9–10 at the Wynn Encore in Las Vegas - no fluff, no theory. Use code STORIES20: https://events.themorganconnection.com/growordiewithjohnmorgan/lawyerstories This episode presented by CallRail Integrated into your case management system, CallRail helps you: Capture every call - even after hours Spot high-value leads instantly Respond faster Get the insights you need to bring in bigger cases Join over 3,000 law firms using CallRail to follow up faster, land bigger cases, and drive growth for your firm. Start your free trial at https://www.callrail.com/legal-services?utm_medium=influencer&utm_source=lawyer-stories

Most home service business owners are excited about automation, AI, and new technology. But here's the problem… They're implementing tools before fixing their processes. In this episode of Service Business Mastery, Tersh Blissett sits down with Nathan Whittacre, CEO of Stimulus Technologies, to break down what actually works when it comes to optimizing and automating your business. Nathan shares decades of experience helping companies implement technology the right way and explains why most tech investments fail. What You Will Learn in This Episode Why automation without optimization creates bigger problems The biggest mistakes business owners make when adopting technology How to identify what processes should be improved first Why culture and leadership matter more than the tools themselves The real cybersecurity risks facing home service businesses today Simple ways to protect your business from costly attacks When you should handle IT yourself vs hiring outside help If you've ever bought software that didn't deliver results, or you're trying to scale with automation, this episode will save you time, money, and frustration. Timestamps 00:00 Implementing technology and cultural change 06:36 Finding technology solutions that fit 08:36 Importance of optimizing before automating 11:12 Optimizing and automating with ERP 14:19 Discussing leadership and habit formation 18:28 Engaging clients with tech solutions 21:02 Addressing leadership communication gaps 27:31 Setting up basic online security 28:18 Managing business growth complexities 34:01 Impact of AI on Technology 35:43 Dealing with a social media hack 40:48 Social media hacker tips 43:39 Protecting your personal information 47:51 Employee bank account changes 49:07 Importance of slowing down decisions 51:59 Checking your spam folder 55:57 Wrapping up with show notes Follow the Host and GuestTersh Blissett: https://www.linkedin.com/in/tershblissett/ Nathan Whittacre: https://www.linkedin.com/in/nathanwhittacre/ Stimulus Technologies: https://www.linkedin.com/company/stimulus-technologies/ Connect with Us LinkedIn - https://www.linkedin.com/company/service-business-mastery TikTok - https://www.tiktok.com/@servicebusinessmastery Facebook Group - https://www.facebook.com/groups/servicebusinessmasterypodcast Instagram - https://www.instagram.com/servicebusinessmasterypodcast This episode is kindly powered by: UpFrog: upfrog.com MarketStorm is an AI-powered advertising platform. Results vary by market, budget, and campaign configuration: https://marketstorm.ai/ Get Your 14-Day Free Trial with CallRail!: https://www.callrail.com/sbmpod CompanyCam: https://companycam.com/ Breezy: https://getbreezyapp.com/ Your calls hold the key to growing your business. PhoneTAP gives you instant AI analysis, real customer lifetime value, and tools to coach your team. Learn more: phonetap.ai/demo   

She moved to the U.S. at 18, taught herself English, and built her legal career from the ground up. The Lawyer Stories Podcast Episode 264 features Kseniya Stupak, Partner at Strongin LLP in Southern California. Originally from Sevastopol, Ukraine, Kseniya's journey is one of resilience, discipline, and relentless drive. From learning a new language to navigating law school and the legal profession, she committed herself to becoming the best version of who she could be. Today, she represents individuals and families in catastrophic injury, complex personal injury, and mold-related cases - work that demands both precision and compassion. Kseniya brings a powerful combination of trial experience, personal grit, and a deep understanding of what her clients are going through during some of the most difficult moments of their lives. This is a conversation about perseverance, accountability, and building a career with purpose. This episode is also sponsored by Grow or Die with John Morgan. For the first and only time, John Morgan will take the stage in Las Vegas to lay out how he achieved explosive, long-term dominance and legacy. No fluff. No theory. No motivational garbage. Join firm leaders from across the country at the Wynn Encore on June 9–10 for two days of CLE-accredited sessions focused on building your firm for the next 10, 20, even 30 years. Featuring an elite lineup including John Morgan, Brian Panish, Matt Morgan, Morgan Housel, Dan Martell, and more - covering litigation strategy, financial management, team building, and long-term growth. Tickets are fully refundable until June 1, 2026, with group discounts available. Use code STORIES20 and learn more here: https://events.themorganconnection.com/growordiewithjohnmorgan/lawyerstories This episode presented by CallRail Integrated into your case management system, CallRail helps you: Capture every call - even after hours Spot high-value leads instantly Respond faster Get the insights you need to bring in bigger cases Join over 3,000 law firms using CallRail to follow up faster, land bigger cases, and drive growth for your firm. Start your free trial at https://www.callrail.com/legal-services?utm_medium=influencer&utm_source=lawyer-stories

Partner with Jay! https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, CallRail!CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what's driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what's working and where to double down.Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.If you're tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.Start a Free Trial Here: https://www.callrail.com/dothisㅤMost marketers think a 98% deliverability rate means their emails are landing in the inbox. Spoiler: it does not. Jay Schwedelson breaks down one of the most misunderstood stats in email marketing, plus shares a surprisingly simple subject line tweak that's boosting open rates by nearly 20%, and why podcast ads might be the most underrated channel you're not using yet.ㅤBest Moments:(00:30) Why your 98% deliverability rate is actually misleading you(01:30) The promotions tab counts as the inbox, and most marketers don't know that(03:45) Stat-only subject lines are quietly outperforming everything else right now(02:03) Over half of Americans are monthly podcast listeners, and host-read ads are dominating(05:15) Instagram now lets you edit comments, and Jay is not sure anyone asked for this(07:00) WrestleMania tickets cost more than Backstreet Boys, and that math is not mathing

There is something oddly relatable about getting dating advice from a guy who hasn't opened a dating app in over two decades. Jay Schwedelson tackles two very different kinds of questions this episode - one sharp and practical about why your "great" offer is probably not great, and one completely unhinged series of dating questions submitted by listeners who really should know better than to ask him.ㅤBest Moments:(01:45) Jay drops the cold truth: if you think your offer is great but results say otherwise, the offer just isn't great(02:58) The 100% Rule - the single question you should always ask before trying to save a failing campaign(04:18) Why throwing more money at a bad offer is a trap, and what to do instead(06:15) Venmo requesting someone after a bad date - Jay's take is exactly what you'd expect(07:45) Why going on vacation too early in a relationship is a recipe for disaster (he learned this the hard way)(08:45) The real reason you need to Google someone before a first date, according to Netflix true crimeㅤMASSIVE thank you to our Sponsor, CallRail!CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what's driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what's working and where to double down.Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.If you're tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.Start a Free Trial Here: https://www.callrail.com/dothisㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

A bad experience with a lawyer can change everything - and sometimes it shapes who you become. The Lawyer Stories Podcast Episode 263 features Robin Saghian, Partner at Omega Law Group, PC, a personal injury attorney based in Beverly Hills, California. Robin grew up in Los Angeles after immigrating from Iran at a young age, often helping his parents navigate language barriers and everyday challenges. At just 10 years old, he watched his father go through a serious accident - and what he now recognizes as a mishandled legal case that failed to secure proper medical care and resulted in a quick, inadequate settlement. That experience stayed with him - and ultimately became the reason he chose to pursue a career in law. Today, Robin works alongside his brother at Omega Law Group, bringing a close-knit, client-first approach to every case. He understands that personal injury cases aren't just legal - they impact real lives, families, and livelihoods. Through personalized representation and a focus on both legal and real-life outcomes, Robin is committed to doing things differently. This is a conversation about perspective, purpose, and turning a difficult experience into a mission to better serve others. This episode presented by CallRail Integrated into your case management system, CallRail helps you: Capture every call - even after hours Spot high-value leads instantly Respond faster Get the insights you need to bring in bigger cases Join over 3,000 law firms using CallRail to follow up faster, land bigger cases, and drive growth for your firm. Start your free trial at https://www.callrail.com/legal-services?utm_medium=influencer&utm_source=lawyer-stories

What if the biggest growth problem in your law firm isn't marketing… but operations? The Lawyer Stories Podcast Episode 262 features Gabriela "Gaby" Paez and Glenda Quiroz, Strategic Advisors at Solvo Global. Gaby and Glenda work closely with law firms across the U.S., helping them build high-performing international teams with highly skilled bilingual professionals across Latin America. Their work focuses on helping firms reduce overhead, improve operational efficiency, and scale in a more sustainable way. In this episode, we break down how law firms can eliminate bottlenecks, rethink hiring, and build infrastructure that allows attorneys to focus more on practicing law - not managing chaos. We also discuss how Solvo is changing the way companies connect with nearshore talent, providing professionals across more than 50 industries, all aligned in time zones, transparency, and performance. This is a conversation about building smarter systems, stronger teams, and turning your firm into a true growth engine. This episode presented by CallRail Integrated into your case management system, CallRail helps you: Capture every call - even after hours Spot high-value leads instantly Respond faster Get the insights you need to bring in bigger cases Join over 3,000 law firms using CallRail to follow up faster, land bigger cases, and drive growth for your firm. Start your free trial at https://www.callrail.com/legal-services?utm_medium=influencer&utm_source=lawyer-stories