Leaders of B2B - Interviews on B2B Leadership, Tech, SaaS, Revenue, Sales, Marketing and Growth

Utilization isn't just a metric — it's the key to unlocking profitability, clarity and accountability across your entire team. In this episode, Michael Daoud, Founder and CEO of Visus LLC, sits down with us to share how transparency in utilization can transform operational efficiency in professional services firms. He highlights the value of role-based utilization targets and the importance of weekly over monthly KPI tracking for agility. Key Takeaways:(00:54) Making utilization transparent directly impacts revenue and profitability.(01:44) Custom data pipelines using PSA platforms offer richer insights than native reports.(03:27) Daily time entries are essential for real-time visibility.(05:44) Color-coded bar charts inspire self-correction without management pressure.(09:46) Transparency prevents idle bench time and promotes strategic internal initiatives.(12:17) Weekly tracking allows earlier course correction than monthly reviews.(14:24) Teams can start with spreadsheets before building advanced data warehouses.(16:09) Team members can access their utilization data anytime without waiting for reports.Resources Mentioned:Michael Daoudhttps://www.linkedin.com/in/michaeldaoud/Visus LLC | LinkedInhttps://www.linkedin.com/company/visus-llc./Visus LLC | Websitehttps://visusllc.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com. #B2B #BusinessLeaders #Leadership

Most brands focus on messaging — but is that enough? In today's episode, Tamsen Webster, Founder and Chief Learning Officer of Message Design Institute, shares insights on the power of message design and its role in shaping effective brand communication. Tamsen explains how businesses can move beyond messaging to establish a core message that aligns with their audience's beliefs and needs. She also explains why message design is an excavation process rather than an invention, uncovering the true value behind a company's approach.Key Takeaways:(02:30) The difference between messaging and message design and why it matters.(04:56) A strong message must be built on a foundation that customers already agree with.(05:11) Brand positioning is different from a company's core position — knowing the difference is critical.(12:18) Aspirational messaging often misaligns with reality.(17:46) Effective messaging is not about convincing but about aligning with audience beliefs.(19:41) Start with what your audience already wants, not just the problem they have.(25:48) A well-defined message helps brands create content that resonates and converts.(28:49) A clear core message saves time and streamlines efforts.Resources Mentioned:Tamsen Websterhttps://www.linkedin.com/in/tamsenwebster/Message Design Institute | LinkedInhttps://www.linkedin.com/company/message-design-institute/Message Design Institute | Websitehttps://messagedesigninstitute.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

Most businesses unknowingly leave money on the table — are you one of them? In this episode, we're joined by Brian Doyle, President and CEO of Holden Advisors, who shares strategies for increasing pricing power to drive revenue and profitability. Brian is an ex-Air Force pilot and recognized expert in leadership and communication. Brian explains how businesses can improve their revenue and profitability through value-based pricing strategy and go-to-market effectiveness.Key Takeaways:(01:36) Businesses often leave money on the table by underpricing their offerings.(03:42) Pricing power depends on value, market position and sales execution.(06:03) Customer insights reveal pricing opportunities.(09:46) Use cascading questions to quantify value.(15:23) Procurement uses standard tactics to lower prices.(17:07) The “give-get” strategy ties price cuts to value reduction.(21:23) Understanding procurement motivations preserves pricing integrity.(22:52) Procurement's asks are part of the game — expect them and stay strategic.Resources Mentioned:Brian Doyle -https://www.linkedin.com/in/brianadoyle/Holden Advisors | LinkedIn -https://www.linkedin.com/company/holden-advisors/Holden Advisors | Website -https://holdenadvisors.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

Not all private equity firms are created equal. Founders need to ask the right questions before accepting investment. In today's episode, Mark Gartner, Managing Director of RLH Equity Partners, shares how to evaluate potential investors, avoid common pitfalls and ensure alignment on capital, expertise and culture. He also explains what makes a professional services firm attractive to investors and how RLH helps businesses scale strategically. Key Takeaways:(01:22) RLH Equity Partners has specialized in professional services for decades, despite early industry skepticism. (2:44) Aligning with macro trends like tech shifts fuels long-term growth.(05:37) Generic investor outreach is a red flag — look for personalized engagement.(06:15) The right investor brings more than money — they offer real strategic value.(08:08) Always confirm an investor has capital under management, not just access to funding.(15:30) Culture is critical in professional services, and the wrong investor can disrupt it.(19:45) Companies with $20M+ revenue, 15-20% organic growth and strong client retention attract premium valuations.Resources Mentioned: Mark Gartner -https://www.linkedin.com/in/mark-gartner-rlh/RLH Equity Partners | LinkedIn -https://www.linkedin.com/company/rlhequitypartners/RLH Equity Partners | Website -https://www.rlhequity.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com. #B2B #BusinessLeaders #Leadership

The real difference in marketing lies not in the message, but in how it's told — a concept explored in depth in this episode as we feature Matt Krebsbach, Senior Vice President of Thought Leadership and Brand Awareness at Acquia. Matt shares his thoughts on how marketing is evolving, highlighting why data-driven storytelling and authentic brand voices matter more than ever. He also explores blending brand, demand and customer experience, showing how businesses can stand out in a crowded market. Key Takeaways:(03:36) The impact of proper AI training on employee confidence and productivity.(06:11) The role of data in grounding storytelling and uncovering unique insights.(09:54) How risk aversion and investor pressures shape brand messages.(11:19) AI's impact grows where brand, demand and experience meet.(13:45) Standing out requires breaking free from the sea of sameness.(17:15) The need for digital content accessibility for diverse audiences.(20:16) High-quality, value-driven content resonates more with audiences.Resources Mentioned:Matt Krebsbach -https://www.linkedin.com/in/mattkrebsbach/Acquia | LinkedIn -https://www.linkedin.com/company/acquia/Acquia | Website -https://www.acquia.com/Patagonia -https://www.patagonia.com/home/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com. #B2B #BusinessLeaders #Leadership

Misaligned teams lead to missed opportunities. In today's episode, we're joined by Amy Higgins, Director of Content Strategy at Cloudflare, who explores the power of integrated planning in marketing. Amy highlights the challenges of siloed strategies, the importance of sales-marketing collaboration and the need for creative experimentation within structured marketing frameworks. She also discusses how businesses can measure ROI effectively while balancing long-term and short-term marketing goals.Key Takeaways:(01:15) Integrated planning keeps teams aligned from the start.(02:14) SEO-focused content should target buyers, not just end users, to drive real conversions.(03:38) A unified company goal, such as increasing ACV, helps align all marketing efforts.(04:46) Sales must be involved throughout the marketing process.(05:32) Word choices in marketing materials impact buyer perception.(08:03) Creativity in marketing should be tested strategically within proven frameworks.(09:00) ROI should be measured beyond revenue, considering internal and external impact.(09:38) New marketing initiatives must align with business goals.(10:23) Long-term marketing efforts, like podcasting, require patience and commitment.(12:05) The future of marketing lies in building engaged communities.Resources Mentioned: Amy Higgins -https://www.linkedin.com/in/amywhiggins/Cloudflare | LinkedIn -https://www.linkedin.com/company/cloudflare/Cloudflare | Website -https://www.cloudflare.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com. #B2B #BusinessLeaders #Leadership

Amber Naslund, Senior Manager of Marketing Solutions at LinkedIn, explores the challenges and opportunities in aligning sales and marketing teams. Amber sheds light on bridging the communication gap and fostering collaboration to achieve shared business goals. She shares actionable insights into improving sales-marketing alignment, focusing on understanding customer needs, creating cohesive messaging and the importance of metrics that reflect long-term success.Key Takeaways:(01:47) Sales and marketing often clash due to misaligned goals.(02:44) Marketers need closer connections with customers.(03:35) Fieldwork with sales improves marketing strategies.(05:11) Smaller teams like HubSpot excel in alignment.(07:51) Metrics should align with long sales cycles.(08:39) Trusting the process builds long-term results.(11:13) Team collaboration sparks optimism for meaningful impact.Resources Mentioned: Amber Naslund -https://www.linkedin.com/in/ambernaslund/LinkedIn -https://www.linkedin.com/company/linkedin/HubSpot -https://www.hubspot.comZapier -https://www.zapier.comThis episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

Bria Bell, Senior Marketing Strategy Associate at JPMorgan Chase & Co., shares her insights on the role of corporate influencers in marketing and the power of authentic storytelling. Bria highlights the importance of cross-collaboration in regulated industries and creating human-centric content that builds trust and emotional connections. She also emphasizes the value of vulnerability and creativity in content marketing, even in highly regulated environments, and explores future trends in the field.Key Takeaways:(01:14) Building trust through industry knowledge and thoughtful storytelling.(02:30) Sharing expertise on LinkedIn to demonstrate thought leadership.(02:54) The importance of authenticity in creating genuine connections.(05:06) Tailoring marketing strategies to meet unique client needs.(06:25) Leveraging storytelling to connect with audiences and humanize brands.(07:19) Navigating compliance creatively as a collaborative process.(09:20) Emotional and human-centric content as a differentiator in B2B marketing.(09:40) Shifting away from buzzwords to deliver genuine, impactful messages.Resources Mentioned: Bria Bell -https://www.linkedin.com/in/briabell/JPMorgan Chase & Co. | LinkedIn -https://www.linkedin.com/company/jpmorganchase/JPMorgan Chase & Co. | Website -https://www.jpmorganchase.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

On today's episode, we're joined by Michelle Ngome, Founder and President of the African American Marketing Association (AAMA) and Outreach Director of Entrepreneurship Recruitment at Goldman Sachs. From trends in content creation to strategies for building a community, Michelle brings valuable insights for marketers aiming to deepen their audience connections. She also shares the significance of thought leadership, the role of innovation in marketing and practical ways to implement short-form video in B2B contexts.Key Takeaways:(01:38) Shifting to raw, authentic content can engage audiences more effectively.(03:05) Short-form video clips are essential for social media engagement.(06:57) Thought leadership requires challenging the status quo.(07:22) Small, creative initiatives in marketing can lead to big results.(09:08) Starting a podcast can differentiate a business.(12:50) Mastering AI prompts can improve tools like ChatGPT.(15:23) Regular content audits keep websites relevant.(17:21) Sonic branding helps build a strong podcast identity.Resources Mentioned: Michelle Ngome | LinkedIn -https://www.linkedin.com/in/mngome/African American Marketing Association (AAMA) | LinkedIn -https://www.linkedin.com/company/african-american-marketing-association/African American Marketing Association | Website -https://www.aa-ma.org/Goldman Sachs | LinkedIn -https://www.linkedin.com/company/goldman-sachs/Goldman Sachs 10,000 Small Businesses | Website -https://www.goldmansachs.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com. #B2B #BusinessLeaders #Leadership

In this special episode, we're joined by Jake Jorgovan, Founder of Content Allies, and TJ Bonaventura, Client Strategist of Content Allies, to discuss the podcast's evolution as it transitions from host David (Ledge) Ledgerwood to Jake and TJ. Jake and TJ talk about how they plan to carry forward the show's legacy and reflect on lessons from their extensive experience in podcasting and B2B marketing. They discuss creating ROI for clients, building strong teams and aligning marketing with sales while introducing new formats and actionable insights for listeners.Key Takeaways:(01:41) The StudioPod and Content Allies merger opens doors for growth.(07:25) Listen Network enables ethical, effective podcast audience growth.(12:30) Podcasting is now essential in B2B marketing, requiring measurable ROI.(17:42) Strong teams and long-term relationships drive entrepreneurial success.(21:18) Aligning marketing and sales remains a key challenge for B2B leaders.(25:40) Content Allies is positioned as the agency of record for B2B podcasters, delivering complete solutions.(28:45) B2B companies need data-driven strategies combined with creative branding.(30:36) Misconceptions in B2B podcasting underscore the need for accurate insights.(32:16) Ledge reflects on meaningful conversations and the opportunity for aspiring podcasters to grow their shows.Resources Mentioned: Jake Jorgovan -https://www.linkedin.com/in/jakejorgovan/TJ Bonaventura -https://www.linkedin.com/in/tj-bonaventura/Content Allies | LinkedIn -https://www.linkedin.com/company/contentallies/Content Allies | Website -https://contentallies.com/Listen Network -https://listennetwork.co/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

In today's episode, Mike Malloy, Founder and CEO of Malloy Industries, discusses the growing trend of fractional executives and how they help businesses grow, especially in B2B SaaS technology companies. Mike explains why having part-time experts can be more effective than full-time hires for many companies. He also gives practical tips on how CEOs can focus on big-picture growth while letting seasoned professionals handle daily operations. Key Takeaways:(01:20) The rise of fractional executives.(03:08) The role of emotional and psychological aspects in effective client engagement.(12:48) CEOs focus on strategic growth by delegating tasks.(16:05) The importance of building a supportive network.(25:55) Learning from past business experiences.(27:52) Managing cash flow for business sustainability.(34:00) Setting clear goals and metrics for success.(35:39) Prioritize creative work before reactive tasks.Resources Mentioned: Mike Malloy - https://www.linkedin.com/in/mwmalloy/Malloy Industries - https://www.linkedin.com/company/malloy-industries/Investopedia - https://www.investopedia.comDaily Dad - https://www.dailydad.comCliftonStrengths assessment - https://www.gallup.com/cliftonstrengths/en/home.aspxFinance cheat sheet - https://malloyindustries.com/resources/finance-cheat-sheet/Automate unlimited copy-and-paste - https://malloyindustries.com/resources/automate-unlimited-copy-and-paste/If cash is king then sales is queen - https://malloyindustries.com/resources/if-cash-is-king-then-sales-is-queen-2-0/Optimizing your schedule - https://malloyindustries.com/resources/optimizing-your-schedule-practical-strategies-for-makers-and-managers/Podcast links - https://malloyindustries.com/podMike Malloy email address - mike@malloyindustries.comThis episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

In today's episode, we're joined by Justin Michael, Executive Coach, Co-Founder, and CRO at Hard Skill Exchange. Justin shares his insights into the changing world of sales and marketing, focusing on new techniques and the importance of personal connections.Key Takeaways:(01:20) Justin's method for pattern interrupt in sales.(02:52) Making business development techniques mobile-friendly.(05:01) The growth of sales tech and SDR strategies.(08:13) The importance of hyper-personalization in outreach.(09:50) Using omni-channel approaches to get noticed.(12:08) The need for real human-to-human conversations.(13:47) Tips for getting in touch with decision-makers.(16:15) The role of persistence and creativity in sales.(20:58) The impact of calm confidence in sales.(22:10) Focusing on the prospect's needs and priorities.Resources Mentioned: Justin Michael - https://www.linkedin.com/in/michaeljustin/Hard Skill Exchange | LinkedIn - https://www.linkedin.com/company/hard-skill-exchange/Hard Skill Exchange | Website - https://hardskill.exchange/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com. #B2B #BusinessLeaders #Leadership

In today's episode, we're joined by Steve Mordue, CEO of RapidStart Global, formerly Forceworks. Steve talks about managing a global team and the future of AI and remote work. He discusses his journey from starting Forceworks to adapting to new technologies, highlighting the need to stay ahead in the tech industry.Key Takeaways:(00:54) Slowing down and effectively delegating tasks is vital.(05:25) Transitioning from Salesforce to Microsoft and creating RapidStart apps.(10:50) The benefits of remote work and its early adoption.(15:40) How AI is transforming CRM systems and business applications.(20:15) Embracing machine learning and AI in business early on.(25:35) Moving to a subscription-based service model.(34:00) Balancing work and life as an entrepreneur.(45:00) The evolving role of technology in business.Resources Mentioned: Steve Mordue - https://www.linkedin.com/in/stevemordue/RapidStart Global | LinkedIn - https://www.linkedin.com/company/rapidstartglobal/RapidStart Global | Website - https://rapidstart.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations; we handle everything else. Learn more at ContentAllies.com. #B2B #BusinessLeaders #Leadership

On today's episode, we talk with Jason Radisson, CEO and Founder of Movo. Jason explains Movo's use of gig economy ideas to improve how large companies manage their frontline workers with human capital management software.He also talks about how AI and machine learning improve workforce management, the challenges of automating traditional work processes and the future of work with AI.Key Takeaways:(01:13) Movo's mission is to optimize human capital management for frontline workers.(02:56) The importance of real-time optimization and scheduling in managing large workforces.(03:57) Differences between traditional employment and gig economy platforms.(04:44) The impact of AI and machine learning on workforce productivity and management.(08:00) Challenges and solutions in automating processes within enterprises.(10:12) The future of work with AI and the importance of adapting to new technologies.(20:45) Jason's insights on the psychology of entrepreneurship and lessons learned from his journey.Resources Mentioned:Jason Radisson - https://www.linkedin.com/in/jason-radisson/Movo | LinkedIn - https://www.linkedin.com/company/movohq/Movo's | Website - https://movo.coContent Allies brought this episode to you.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at https://contentallies.com/. #B2B #BusinessLeaders #Leadership

In today's episode, we're joined by Erika Klics, Job Search Strategist, who discusses the evolving landscape of job searching in 2024. Erika emphasizes the importance of networking, being specific in your job search and understanding how to position yourself effectively in the current market.Erika shares insights on reflecting on your career goals, articulating your experience from a broader perspective and leveraging your network for referrals. She provides practical advice for job seekers, especially those who last updated their résumés years ago, and highlights the key strategies for standing out in a competitive job market.Key Takeaways:(02:18) The challenges of job searching in 2024 and the importance of a strategic approach.(03:00) The necessity of outreach and networking in the current job market.(06:45) Reflecting on past experiences to better articulate your career goals.(11:34) The significance of tailoring your résumé to fit your desired job.(16:28) The value of taking a bold stance during interviews.(24:07) The effectiveness of using referrals to reduce hiring risks.(29:00) Leveraging LinkedIn for job search success.Resources Mentioned:Erika Klics - https://www.linkedin.com/in/erikaklics/Erika Klics Job Search Company - https://erikaklics.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations; we handle everything else. Learn more at ContentAllies.com. #B2B #BusinessLeaders #Leadership

On today's episode, we're joined by Sasha (Peter) Kucharczyk, Co-Founder and COO of Preteckt. Sasha dives into his journey from academia to entrepreneurship, sharing insights on the transition from technical roles to leadership positions. He highlights the evolution of Preteckt and its impact on the automotive and transit industries.Key Takeaways:(01:00) Sasha's transition from academia to business and the challenges faced.(02:34) The inspiration from Microsoft's Zune failure and its influence on product design and usability.(04:03) The importance of actionable data in improving vehicle maintenance experiences.(05:28) The pivot from passenger vehicles to trucking fleets and municipal transit for better market fit.(08:11) Handling customer feedback and pivoting the business model based on market demands.(10:59) The significance of having a champion within customer organizations to drive product adoption.(12:03) Adapting to different customer needs while maintaining a core product vision.(16:00) Experimenting with vehicle data to improve maintenance predictions and reduce operational costs.(21:39) The role of AI in enhancing product offerings and creating value for customers.(26:44) Understanding and leveraging customer KPIs for successful business relationships.Resources Mentioned:Sasha (Peter) Kucharczyk - https://www.linkedin.com/in/skucharczyk/?originalSubdomain=caPreteckt | LinkedIn - https://www.linkedin.com/company/preteckt/Preteckt | Website - https://www.preteckt.comThis episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

In today's episode, we're joined by Emin Can Turan, Founder and Researcher at Pebbles Ai. Emin shares his insights on the essentials of go-to-market strategies, the importance of leveraging scientific methods in marketing and how cultural differences can impact sales approaches. He also delves into the challenges and opportunities of building an AI company during times of geopolitical instability.Key Takeaways:(00:02) Go-to-market (GTM) encompasses marketing strategy, execution, market intelligence, social media, sales and product rollouts.(07:00) Maintaining energy and enthusiasm is crucial for effective sales performance.(12:32) Cultural differences significantly impact sales and marketing strategies.(18:00) Integration of marketing and sales teams through deep-dive data analysis.(23:00) Most startup failures are attributed to poor go-to-market strategies.(29:00) Pebbles Ai offers actionable intelligence, precise marketing content and tailored sales assets.(41:00) Building a tech company in Ukraine during wartime presents unique challenges but also demonstrates resilience and innovation.Resources Mentioned:Emin Can Turan - https://www.linkedin.com/in/emincanturan/Pebbles Ai - https://www.trypebbles.ai/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations; we handle everything else. Learn more at ContentAllies.com. #B2B #BusinessLeaders #Leadership

In today's episode, Charles Yeomans, CEO and Founder of AtomBeam Technologies Inc., discusses the future of data optimization technologies. With a diverse background in finance, biotech and tech innovation, Charles highlights the role of efficient data transmission, especially in the Internet of Things, and the impact of AtomBeam's data compaction technology.Key Takeaways:(04:07) The critical need for efficient data management in IoT, which is expected to produce around 90 zettabytes by 2025. (06:19) How AtomBeam's technology reduces data sizes by 75% using machine learning, thus improving transmission efficiency.(08:16) The dynamic codebook feature of AtomBeam's technology, which adapts in real-time to changes in data patterns.(14:50) The application and challenges of implementing this technology in sectors like military and aerospace, including partnerships with Space Force.(19:34) The global impact of data optimization on data management and environmental practices.(25:14) Future initiatives to integrate AtomBeam technology into satellite communications and other critical data systems.(30:13) The importance of security in data optimization and AtomBeam's advancements in encryption to protect data.Resources Mentioned:Charles Yeomans - https://www.linkedin.com/in/charles-yeomans-4507a17/AtomBeam Technologies - https://www.linkedin.com/company/atombeam/Atombeam | Website - https://atombeamtech.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

On today's episode, we're joined by Sharon Park, Founder and CEO of Sage Digi, a performance marketing agency specializing in scaling enterprise ads. Sharon shares her journey from being a music major to becoming a marketing guru at Google and eventually leading her own company. Key Takeaways:(04:50) The pitfalls of managing digital ad spending and the advantage of expert help.(06:53) The significance of integrating CRM and analytics for effective marketing.(09:43) Personalization in advertising through AI and the importance of tailored messages.(11:02) The critical role of profitability in evaluating marketing efforts and the agency's responsibility.(15:24) Effective data analysis requires focusing on statistically significant and meaningful results.(18:58) Performance marketing involves complex, multi-layered strategies that extend beyond simple metrics to build profitable growth engines for businesses.(21:54) Sharon's journey from Google to launching her own agency.(23:30) The entrepreneurial mindset and Sharon's early experiences in leveraging opportunities.(29:27) Rapid scaling without a solid operational playbook can lead to significant challenges and customer dissatisfaction.Resources Mentioned:Sharon Park - https://www.linkedin.com/in/presidentsharon/Sage Digi | Website - https://sagedigi.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

In today's episode, we dive deep with Michael Smart, Founder and Managing Principal of Egress Solutions, Inc., as he sheds light on accelerating growth in B2B SaaS companies. Michael brings his wealth of experience to the table, discussing the details of product management and the vital role of customer-centric approaches in today's tech-driven market.Key Takeaways:(01:10) Michael Smart introduces his role at Egress Solutions and their focus on mid-market B2B software companies.(03:33) The shift from all-encompassing platforms to specialized systems that integrate into larger ecosystems.(08:13) The emphasis on product marketing to bridge the gap between user satisfaction and organizational buy-in.(13:38) Every aspect of a product must add value and reinforce the customer's decision, or it risks harming the vendor relationship.(17:43) The significance of early-stage consideration of the customer experience in the product development cycle.(22:01) The need for organizational change management and the impact of executive leadership's attitude on successful transformations.(29:20) Embracing lifelong learning allows for continuous adaptation and correction based on life's unexpected turns and new data.(37:57) The ongoing challenge of adapting to rapid changes in the business environment.Resources Mentioned:Egress SolutionsGTM Disrupted PodcastThis episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

In this episode, we're joined by Genesis Capunitan, Head of B2B at Initiative, part of The Interpublic Group of Companies. With a rich background spanning global software companies and leading creative agencies, Genesis brings a wealth of experience to the discussion of B2B marketing in the modern landscape. Key Takeaways:(00:41) Genesis and his role at Initiative.(04:01) The impact of an expanding buying committee on B2B sales cycles and decision-making.(05:49) Implementing OKRs and KPIs to streamline marketing objectives and results.(07:11) The underrated value of endemic media in targeted industry marketing.(08:09) Brand architecture and its components as the foundation of strategic marketing.(10:45) Strategies for effective marketing under budget constraints and resource limitations.(14:41) Transitioning from service-focused narratives to aspirational brand storytelling.(17:53) Introducing 'sense-making' in content strategy to aid in the B2B buying process.Resources Mentioned:Genesis Capunitan -https://www.linkedin.com/in/genesiscapunitan/Initiative | LinkedIn -https://www.linkedin.com/company/initiative/Initiative | Website -https://www.interpublic.com/our-companies/initiative/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

On this episode, we're joined by Jasmeet Sawhney, Global Head of Marketing at Axtria, to talk about the transformative power of podcasting in the B2B realm. Jasmeet unveils the strategic thinking behind Axtria's engagement through audio content and describes his journey from being a tech enthusiast to spearheading marketing initiatives in the life sciences sector. Key Takeaways:(00:52) Jasmeet's pivotal role in leveraging cloud software and data analytics in the life sciences industry.(01:51) The transition from startup founder to marketing leader, emphasizing the value of diverse experiences.(04:07) Insight into Axtria's customer engagement strategy and the multifaceted nature of B2B transactions.(07:01) Launching the Life Sciences Leadership podcast to enrich content creation.(09:38) The dual podcast strategy to cater to both technical and leadership audiences, ensuring content relevance.(11:42) Partnering with Life Sciences Voice to elevate podcast outreach, and the strategic importance of such collaborations.(18:20) Evaluating the success of a podcast beyond mere metrics, focusing on content relevance and audience growth.(20:48) The organic promotion strategy and the impact of influential guests on audience engagement.Resources Mentioned:Jasmeet Sawhney -https://www.linkedin.com/in/jasmeet-sawhney/Axtria | LinkedIn -https://www.linkedin.com/company/axtria/Axtria | Website -https://www.axtria.com/Life Sciences Leadership Podcast -https://podcasts.apple.com/us/podcast/life-sciences-leadership-with-jasmeet-sawhney/id1570585602This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

On today's episode, we're joined by Colby Ford, Founder and Principal Consultant of Tuple and Co-Founder and VP of Technology of Amissa Health. Colby sheds light on the innovative intersections of technology and healthcare, particularly focusing on advancements in Alzheimer's research, genomics and cloud infrastructure in the life sciences sector. Key Takeaways:(01:49) Insights into Amissa's innovative approach to Alzheimer's care using smartwatches and the potential of wearable devices in healthcare.(06:16) The potential of cloud technology to manage and process large-scale genomic data, aiding in drug discovery and personalized medicine.(15:27) Life sciences consulting and the unique challenges and opportunities this sector offers.(23:11) AI's impact on drug development and molecule design, with a focus on efficiency and the reduction of the traditional trial-and-error approach.(33:17) Challenges and strategies for managing partnerships with major tech companies like Microsoft, and the importance of ensuring mutual benefits.(35:36) The environmental and ethical considerations of large-scale AI models and the importance of sustainable tech practices.(44:20) The evolving landscape of technology in healthcare, with a focus on the scalability of solutions and the move towards more accessible and efficient models for research and care.Resources Mentioned:Colby Ford -https://www.linkedin.com/in/colbyford/Tuple | LinkedIn -https://www.linkedin.com/company/tuplexyz/Tuple | Website -https://tuple.xyz/Amissa Health | LinkedIn -https://www.linkedin.com/company/amissa/Amissa | Website -https://www.amissa.com/Colby Ford's Github -https://github.com/colbyfordThis episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com. #B2B #BusinessLeaders #Leadership

In today's episode, Stephen Callender, Owner and CEO of Foster Commerce, sheds light on the significance of a peaceful working environment that contrasts the chaotic nature of the digital agency landscape. Stephen offers project management and client interaction strategies that prioritize well-being and productivity.Key Takeaways:(01:35) Foster Commerce has a distinct approach to engineering and project management that sets it apart in the custom development arena.(03:39) Breaking down large projects into chunks results in better manageability and risk mitigation.(09:56) The concept of ‘self-reports' and the impact on team communication and project transparency.(24:01) Foster Commerce's unique billing model focuses on buying time instead of deadlines, ensuring flexibility and adaptability.(37:00) The significance of client training for setting project expectations and fostering a collaborative working environment.(42:08) How Foster Commerce uses client work to refine internal processes and improve communication and project delivery strategies.Resources Mentioned:Stephen Callender -https://www.linkedin.com/in/sjcallender/Foster Commerce | LinkedIn -https://www.linkedin.com/company/fostercommerce/Foster Commerce | Website -https://www.fostercommerce.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com. #B2B #BusinessLeaders #Leadership

On today's episode, Meirav Oren, Executive Chairwoman and Co-Founder of Versatile, shares her journey of disrupting the construction industry through innovative technology. Meirav talks about Versatile's aims to transform construction processes with data-driven insights. Key Takeaways:(02:27) How Versatile's creation was inspired by a tragic event.(03:23) Using data from cranes and other sources for easier decision-making.(09:21) Belief in your vision is key to overcoming startup challenges. (14:00) Innovation and persistence in the early phase of a hardware startup.(19:00) Enhancing software services through the use of hardware.(23:01) Creating algorithms for better construction site decisions.(32:00) Meirav reflects on leadership, making tough decisions for company growth and the importance of appreciating your team for a positive culture.Resources Mentioned:Meirav Oren -https://www.linkedin.com/in/meirav-orenVersatile | LinkedIn -https://www.linkedin.com/company/versatileaiVersatile | Website -https://www.versatile.ai/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

In this episode, Robert Kirk, Founder and CEO of InterGen Data, Inc., shares his groundbreaking work on predictive analytics in finance and healthcare. Robert's story begins with a personal challenge that led him to develop solutions capable of foreseeing life's significant events and their economic effects.His expertise sheds light on how data science can enhance financial and health outcomes. Through predictive analytics, Robert and his team offer insights that lead to better decision-making for individuals and companies.Key Takeaways:(10:45) InterGen Data's creation was driven by personal need, aiming to improve financial planning.(13:24) InterGen focuses on forecasting life events and their financial outcomes, filling a gap in existing planning tools.(22:26) Robert's focus on the growth of analytics and its role in personalized financial advice and healthcare solutions.(32:13) The impact of AI and machine learning in predictive analytics, with a nod to the importance of empathy and ethics.(37:00) Navigating the B2B2C model's extended sales cycle, emphasizing the value of financial stability and emotional insight for business leaders.Resources Mentioned:Robert Kirk -https://www.linkedin.com/in/robert-kirk-6b4a23/InterGen Data, Inc. | LinkedIn -https://www.linkedin.com/company/intergendata/InterGen Data, Inc. | Website -https://www.intergendata.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations; we handle everything else. Learn more at ContentAllies.com. #B2B #BusinessLeaders #Leadership

In today's episode, Sarah Tamilarasan, CEO of Sotaog, shares insights into using machine learning to improve operational efficiency in industry. Sarah talks about Sotaog's aim to enhance operational cash flow through advanced analytics and the impact of technology on financial management. Her transition from engineering to leadership showcases the drive for innovation in tech-led industries.Key Takeaways:(01:02) Sotaog's approach to improving efficiency with machine learning.(06:23) The importance of operational cash flow and its impact on financial health.(09:45) How pattern matching and OCR can boost cash flow significantly.(19:03) Sarah's team management strategies for productivity.(21:09) The role of the cloud and artificial intelligence in processing business data for insights.(31:00) Challenges in the startup world and the value of perseverance.(35:28) Future demand for AI and ML in business operations for profitability.Resources Mentioned: Sarah Tamilarasan -https://www.linkedin.com/in/sarahchandrasekar/Sotaog | LinkedIn -https://www.linkedin.com/company/sotaog/Sotaog | Website -https://www.sotaog.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

In this episode, we're joined by Usman Sheikh, Founder and CEO of xiQ, Inc., who shares his visionary insights on leveraging AI and behavioral science to revolutionize B2B sales and marketing. Usman delves into the journey of xiQ, Inc. from its early days in a garage to becoming a pioneer in integrating generative AI with psychometrics to tailor sales and marketing strategies to individual buyer personalities.Key Takeaways:(01:32) The inception of xiQ, Inc., focusing on AI-based solutions to enhance B2B sales and marketing.(03:23) The inspiration behind xiQ's approach to making B2B solutions engaging and user-friendly.(10:08) How xiQ aids sellers in spending more time on actual sales activities by streamlining customer communication.(14:37) Usman discusses the challenge of integrating diverse disciplines like neuroscience and AI into xiQ's solutions.(21:59) The importance of understanding and adapting to customer behaviors to improve sales efficiency.(37:10) Future-forward advice on utilizing AI not just for efficiency but for reimagining business processes.Resources Mentioned:Usman Sheikh -https://www.linkedin.com/in/usmanmsheikh/xiQ, Inc. | LinkedIn -https://www.linkedin.com/company/xiqinc/xiQ, Inc. | Website -https://xiqinc.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

In today's discussion, Dimitri Sirota, Co-Founder and CEO of BigID, sheds light on the evolving challenges of data management, privacy and security in our digital era. He highlights the critical role of understanding data in its myriad forms — its sensitivity, regulatory implications and intrinsic value to businesses.Key Takeaways:(02:02) Growth in data generation and its enterprise challenges.(04:31) The importance of data understanding for value, compliance and security.(10:00) AI and machine learning in data management and interpretation.(14:36) Entrepreneurial journey and timing in technology ventures.(22:40) The balance of success and missed opportunities in entrepreneurship.(31:00) AI's role and impact in today's tech landscape.Resources Mentioned:Dimitri Sirota -https://www.linkedin.com/in/dimitrisirota/BigID | LinkedIn -https://www.linkedin.com/company/bigid/BigID | Website -https://bigid.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com. #B2B #BusinessLeaders #Leadership

In this episode, Will Glaser, Founder and CEO of Grabango and a board member of Blue Shield of California, joins us for a fascinating chat about technology and retail. Will discusses his journey from pioneering music streaming as the Founder of Pandora Media to revolutionizing the retail experience with Grabango's cutting-edge technology. Key Takeaways:(05:12) The genesis of Grabango and its mission to transform the retail checkout process.(11:30) The technical challenges and breakthroughs in implementing computer vision in retail.(17:45) The accuracy and reliability of Grabango's technology in various retail environments.(22:50) The importance of privacy in retail technology and how Grabango addresses these concerns.(31:05) Creating Pandora's Music Genome Project and its influence on current ventures.(40:15) The future of retail technology and the evolving consumer experience.(48:20) The balance between innovation and ethical considerations in tech development.Resources Mentioned:Will Glaser -https://www.linkedin.com/in/willglaser/Grabango | LinkedIn -https://www.linkedin.com/company/grabango/Grabango | Website -https://www.grabango.com/Blue Shield of California | LinkedIn -https://www.linkedin.com/company/blue-shield-of-california/Blue Shield of California | Website -https://www.blueshieldca.com/en/homePandora Media | LinkedIn -https://www.linkedin.com/company/pandora/Pandora Media | Website -https://www.pandora.com/aboutThis episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

On today's episode, we're joined by Jennifer Bittinger, President of Narrativa. Jennifer discusses the nuances of storytelling in business and how it shapes brand perception. She highlights the importance of crafting authentic narratives that resonate with audiences and support brand growth. Key Takeaways:(04:12) The effectiveness of storytelling in business for conveying brand values.(08:35) The importance of consistency in storytelling to maintain a strong brand image.(15:47) Insights on adapting narratives for various platforms while ensuring the core message remains intact.(22:29) The challenges and strategies involved in narrative-driven marketing.(29:05) The significance of engaging audiences in storytelling and sharing techniques to enhance interaction.(34:10) The influence of technological advancements on the landscape of narrative marketing.Resources Mentioned:Jennifer Bittinger -https://www.linkedin.com/in/jenniferbittinger/Narrativa | LinkedIn -https://www.linkedin.com/company/narrativaai/Narrativa | Website -https://www.narrativa.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations. We handle everything else. Learn more at ContentAllies.com. #B2B #BusinessLeaders #Leadership

In today's episode, we're joined by Jorge Quezada, Chief Diversity Officer and VP of People and Culture at Granite Construction. He delves into the multifaceted world of diversity, equity and inclusion (DEI), sharing his journey of understanding and the key figures who influenced his approach. Jorge highlights the importance of individual contributions to organizational change and offers practical strategies to overcome challenges like distance bias in the workplace.Key Takeaways:(06:34) Jorge's in-depth learning about DEI, influenced by key figures and literature in the field.(08:48) The critical role of team diversity in enhancing engagement and productivity.(09:25) Understanding individual team members' unique talents is a crucial aspect of DEI.(17:38) Comparing DEI to driving illustrates how our views affect how we implement DEI.(19:45) The cost of losing employees underscores the importance of an inclusive work culture.(21:07) 'Inclusive diversity' focuses on embracing all types of diversity, now and in the future.(32:05) Unconscious bias and the SEEDS model in DEI.(44:59) The challenge of engaging the right individuals in change management.Resources Mentioned:Jorge Quezada -https://www.linkedin.com/in/jquezada/Granite Construction -https://www.linkedin.com/company/granite-construction/Ted Childs -https://www.linkedin.com/in/ted-childs-llc-500821132/Jennifer Brown Consulting -https://jenniferbrownconsulting.com/Judith Katz of The Kaleel Jamison Consulting Group -https://kjcg.com/judith-h-katzAndres Tapia of Korn Ferry -https://www.kornferry.com/about-us/consultants/andrestapiaDr. Roosevelt Thomas on DEI -https://www.jstor.org/stable/40214558This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

Leon Lerman, CEO and Co-Founder of Cynerio, joins us to discuss cybersecurity in healthcare and his experience of founding Cynerio. Leon's journey from identifying vulnerabilities in medical devices to navigating the complexities of a cybersecurity startup provides valuable lessons for B2B leaders and aspiring entrepreneurs.Key Takeaways:(10:57) Improved accuracy in hospital cybersecurity with reduced false positives.(16:55) Selecting a market niche where deep technology offers a significant advantage.(17:21) How leveraging unique data and cloud-based deployment enhances machine learning algorithms in cybersecurity.(22:24) The journey from technologist to sales leader, and the strategic decision to found a startup.(28:22) The value of pivoting and validating problems before developing solutions. (33:50) The importance of fundraising deadlines and practical backup plans.Resources Mentioned:Leon Lerman -https://www.linkedin.com/in/leon-lerman-16431b54/Cynerio | LinkedIn -https://www.linkedin.com/company/cynerio/Cynerio | Website -https://www.cynerio.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

On this episode, Carolyn Walker, CEO and Managing Partner of Response Marketing, talks about brand building, performance marketing and the evolving landscape of B2B marketing.The discussion provides valuable insights on optimizing brand portfolios for corporate goals, the interplay between short-term sales and long-term brand growth, and the impact of market dynamics on marketing strategies.Key Takeaways:(02:06) - The complexities of brand building and performance marketing, and focusing on optimizing brand portfolios for corporate objectives.(17:23) - The importance of a robust share of voice and engagement in market-share growth.(26:03) - The commitment required to effectively explore new mediums like podcasting.(47:41) - The shift towards brand building and its significance for B2B leaders.(50:00) - The increasing importance of sustainability in B2B marketing and its impact on branding and talent acquisition.Resources Mentioned:Carolyn Walker -https://www.linkedin.com/in/carolynwalker/Response Marketing | LinkedIn -https://www.linkedin.com/company/response-marketing/Response Marketing website -https://response.agency/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

In today's episode, Kevin Miller, CEO of LegalSifter, talks about the challenges and timing of introducing new AI technology in contract review.He also discusses bringing a technically advanced product to market, the hesitation to adopt a freemium model and the decision-making processes that have shaped LegalSifter's strategy. Kevin delves into the essential nature of top-line revenue and how it serves as a health indicator for businesses, advising against an over-reliance on external funding in the absence of real income.Key Takeaways:(01:28) The complexities of integrating technology with human-centric services in the legal sector.(01:55) The influence of previous business experiences on current company strategies.(03:46) Vertical integration and its relevance to business strategy.(08:19) The increased interest in AI within the business community and its practical applications.(34:09) The importance of sales and revenue as fundamental indicators of a company's success.(36:14) The significance of KPIs for monitoring and driving business performance.(41:05) Anticipating the profound effects of AI on businesses in the coming years and the need for leaders to monitor this trend closely.Resources Mentioned:Kevin Miller -https://www.linkedin.com/in/kevinlmiller/LegalSifter Website -https://www.legalsifter.com/Dr. Kotter's 8 Steps for Leading Change -https://www.kotterinc.com/methodology/8-steps/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

On this latest episode, Shawn Olds, Co-Founder and CEO of boodleAI, discusses the role of AI in understanding and finding customers. He explores the challenges of the digital era and the importance of anticipating customer needs. Shawn offers insights on various topics, from the enduring appeal of classic games to smart pricing, showing how data can drive business success.Key Takeaways:(03:00) Addressing AI misconceptions through daily use examples. (08:16) How people find creative AI uses, showing that users really define how a platform gets utilized. (11:00) The importance of making contacts on business trips.(15:40) How young people often overwork but later find a healthier balance.(28:25) A new, complete business AI platform is in the testing stages.(31:52) Early buyer interest helps when selling new products or services.Resources Mentioned:Shawn Olds -https://www.linkedin.com/in/shawnnolds/boodleAI | LinkedIn -https://www.linkedin.com/company/boodleai/boodleAI Website -https://boodle.ai/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com. #B2B #BusinessLeaders #Leadership

On today's episode of Leaders of B2B, we are joined by Inna Kuznetsova, CEO at ToolsGroup. Inna delves into the dynamics of decision-making within business deals, emphasizing the necessity of balancing immediate gains with long-term sustainability and resilience, particularly in the complex realm of supply chains.The conversation navigates the challenges faced by businesses in securing deals that appear lucrative but may harbor hidden risks and unfavorable terms. Inna underscores the importance of rigorous assessment and caution, advocating for a deeper understanding of agreements to safeguard against future complications.Key Takeaways:(06:03) Addressing deep business challenges in B2B environments.(10:56) The critical role of AI in supply chains during economic uncertainty.(19:00) The power of real-time data in supply chain decisions.(26:30) CEOs' direct role in customer engagement and strategic deal assessment.(35:07) Preparing supply chains for economic shifts and downturns.Resources Mentioned:Inna Kuznetsova -https://www.linkedin.com/in/ikuznetsova/ToolsGroup | LinkedIn -https://www.linkedin.com/company/toolsgroup/ToolsGroup | Website -https://www.toolsgroup.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

In today's episode, we're joined by Meghan Gaffney, Founder and CEO of Veda, who offers an in-depth perspective on the evolving realm of artificial intelligence in healthcare. With her extensive experience, Meghan underscores the transformative impact of implementing AI solutions in medical diagnostics and patient care pathways.Key Takeaways:(03:34) COVID-19 accelerated the adoption of AI and machine learning in healthcare, helping manage data and administration.(10:00) A diagnostic approach is essential for effective data management across industries, identifying and addressing critical issues systematically.(16:42) Upholding ethical values in business decisions, especially in tech, ensures transparent decision-making and prioritizes genuine societal impact.(30:13) Transparency in AI use and ethics agreements is key to building trust and meeting growing expectations in healthcare technology.(36:20) Address bias by appreciating women's contributions in AI and prioritizing evidence-based decisions over unjustified risk concerns.Resources Mentioned:Meghan Gaffney -https://www.linkedin.com/in/meghan-gaffney-buck/Veda | LinkedIn -https://www.linkedin.com/company/veda-data-solutions/Veda | Website -https://vedadata.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

In today's episode, we're joined by Blake Strozyk, Founder of Bull Media, who gives an in-depth analysis of the changing landscape of marketing, emphasizing the importance of brands building genuine relationships with their audience.The conversation revolves around the value of content marketing, how brands can effectively position themselves and the significance of understanding your top customers' needs. Blake offers insightful tips for businesses on creating content that truly resonates with their audience and fosters brand loyalty.Key Takeaways:(03:58) Sales teams may misinterpret content downloads as a readiness to buy, leading to misalignment and premature sales pushes.(07:25) Using available data and tools wisely helps in creating sincere and purposeful conversations in sales and marketing efforts.(21:28) Knowing where your buyers are, such as using Google search and LinkedIn for B2B marketing, is vital.(25:14) Regularly talking to customers directly is crucial for adapting marketing strategies.(35:14) Blake underscores the significant role of content in gaining referrals and building a brand. (36:00) Blake stresses the growing importance of content in the B2B world for increasing brand affinity and receiving referrals.Resources Mentioned:Blake Strozyk -https://www.linkedin.com/in/blake-strozyk/Bull Media | LinkedIn -https://www.linkedin.com/company/bull-media-llc/Bullmedia | Website -https://bullmedia.io/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

In this episode, Susan Sly, Co-CEO, President and CCO of RadiusAI, delves into the fascinating world of artificial intelligence and the growing necessity for its responsible and ethical use. With vast experience in this area, Susan shares valuable insights on how AI is shaping our world, and the critical responsibility that founders and developers have in ensuring it's used for the benefit of humanity.Key Takeaways:[30:15] The urgency and importance of discussing the ethical use of AI in today's rapidly evolving tech landscape.[35:10] The immense potential of AI, but also the need to harness its power responsibly to benefit future generations.[52:45] Susan's belief that CEOs should strive to become obsolete, highlighting the value of hiring up and placing trust in specialized professionals.[57:35] The significance of connecting with like-minded individuals and resources that resonate with one's mission and vision.Resources Mentioned:Susan Sly -https://www.linkedin.com/in/susansly/RadiusAI | LinkedIn -https://www.linkedin.com/company/radius-ai/RadiusAI | Website -https://radius.ai/Raw and Real Entrepreneurship -https://www.youtube.com/c/susanslyliveThis episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

Deon Nicholas, CEO and Co-Founder of Forethought, joins the show to discuss the details of AI's application in the B2B realm. His journey from solving complex problems through coding in the initial days to the current challenges in go-to-market strategies provides him with vital experience in the tech domain.Deon explores the evolution from automation to autonomy. While the world previously saw AI as a tool for streamlining processes and automating redundant tasks, Deon discusses the near future, where AI plays a proactive role. Think of it as an AI sidekick that can perform tasks like booking appointments without human intervention. He also sheds light on the significance of understanding and addressing the primary constraints businesses face. Every few months, these constraints change, and identifying them becomes pivotal to achieving exponential growth. Deon emphasizes the CEO's role in understanding these constraints, investing time in assembling the best team and consistently interacting with customers.He also provides a sneak peek into the offerings of Forethought, such as SupportGPT, which aims to redefine the customer service arena. Key Takeaways :[06:20] Deon emphasizes Forethought's core principle of using AI to help individuals to become more productive, especially in areas like customer support. [23:40] How initially focusing on automating repetitive queries and tasks allows businesses to gradually harness more advanced AI capabilities and solve complex problems. [27:55] Reflecting on his entrepreneurial journey, Deon underscores the importance of resilience. [37:56] Previously, AI focused on automation tasks, but the future, according to Deon, is AI taking actions on one's behalf, introducing more autonomous functionalities. [36:45] Forethought has an eye on the future, and they've open-sourced a library to help others build autonomous agents. [37:24] Amidst technological advancements, CEOs and leaders should never lose sight of their customers. Spending quality time understanding and engaging with them is crucial for success. [39:45] Deon foresees a transition from systems of record to systems of intelligence or systems of autonomy, predicting this will be as transformative as the cloud was for businesses. Resources Mentioned:Deon Nicholas -https://www.linkedin.com/in/deon-nicholas/Forethought | LinkedIn -https://www.linkedin.com/company/forethought-ai/Forethought's Official Website -https://www.forethought.ai/SupportGPT by Forethought -https://www.forethought.ai/supportgptThis episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

On this episode, Sombit Mishra, Founder and CEO at QMedic, shares his experiences and lessons learned on gaining and maintaining credibility in the market that #B2B #businessleaders can learn from.Initially exploring wearable technology applications in healthcare, Sombit and his team transitioned to focus on the senior care market. This shift led to the development of QMedic's core product — an agnostic medical alert system — which has served around 20,000 members through partnerships with managed care insurance plans over 13 years.They take a customer-centric approach, involving home visits and collaborations with skilled nursing facilities to align their offerings with both user needs and insurers' financial incentives. By positioning QMedic as a solution that supports home care and underpinning its services with Medicaid expansion opportunities, the company established its credibility in the healthcare landscape. Trust-building and innovative integration into healthcare remain central to QMedic's ongoing expansion.Resources mentioned:Sombit Mishra -https://www.linkedin.com/in/sombitmishra/QMedic | LinkedIn -https://www.linkedin.com/company/qmedic/QMedic | Website -https://www.qmedichealth.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

On this episode, Alice Heiman, Founder & Chief Sales Energizer, shares fantastic lessons for #B2B #businessleaders, particularly CEOs.CEOs are vital both in sales and understanding the customer journey. This allows the business to emphasize its value proposition and differentiator, along with the fiscal stability of gaining revenue. She discusses the Entrepreneurial Operating System as a vital tool for business #leadership.Understanding the customer journey entails the CEO having to listen to sales calls and read emails. Other than this, the CEO should not be tactical on other fronts. They should be comfortable delegating those tasks and holding team members accountable for delivery on those fronts.This allows the CEO to continue evolving and iterating on the value message as they stay in their “genius zone.” Resources mentioned:Alice Heiman | LinkedIn - https://www.linkedin.com/in/aliceheiman/Sales Energizer | LinkedIn - https://www.linkedin.com/company/alice-heiman-llc/Podcast - https://aliceheiman.com/podcastEmail - alice@aliceheiman.comWebsite - https://aliceheiman.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

On this episode, Jack Foster, CMO at WorkRamp, shares her insights as a #B2B marketing #businessleader. Jack talks about how companies should consider balancing efficiency during growth rather than going all-in. This mindset can help #leadership make the right decisions as they scale.Jack also talks about the importance of sales enablement. She thinks having micro-learning sessions for the sales team will allow them to be more effective at selling. She also extols the importance of hiring the right people — balancing multiple strengths spreads out the work and also covers vulnerabilities.She rounds up the discussion by sharing that companies should focus on demand creation. She says 95% of the market isn't ready to buy yet, so having brand presence as early as now will transform them into future customers.Resources:Jack Foster | LinkedIn - https://www.linkedin.com/in/jacquelinewfoster/WorkRamp | Website - https://www.workramp.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

On this episode, Deanna Shimota, CEO at GrowthMode Marketing, provides valuable insight that #B2B #businessleaders can apply toward hacking marketing and growth.Deanna's #leadership in marketing is centered on demand generation. This focuses on higher quality and longer-term growth. Companies that plan their marketing strategy over a longer period can tap into the 95% of high-potential customers who aren't in the market yet. When they are ready to buy, they will have already made the decision, making the sales cycle more effective.Deanna talks extensively about the importance of a digital footprint, emphasizing strategy, content and distribution as vital pillars. She also reiterates that in tough times, marketing spend shouldn't be cut because it will be key to growth when economic conditions improve. Resources:The Demand Gen Fix Podcast | Website - https://growthmodemarketing.com/podcast/Deanna Shimota | LinkedIn - https://www.linkedin.com/in/deannashimota/GrowthMode Marketing | LinkedIn - https://www.linkedin.com/company/growthmode-marketing/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

On this episode of Leaders of B2B, Oz Rashid, CEO and Founder of MSH, talks about how #B2B #businessleaders can significantly scale their business by transforming their approach to hiring.Oz believes that hiring is a key element that #leadership rushes into. He shares that the impact and investment of the right talent can exponentially lift a business and revenue. He thinks that companies should make better use of technology to help with hiring. He also thinks that empathy needs to be used more liberally. Businesses need to move away from treating hiring as a transaction.Oz also explains the importance of investing in your employees and treating them right. They will reciprocate by treating your customers phenomenally. Knowing them and their motivations and providing them with purpose can lead to a vast improvement in your business. Resources Mentioned:Oz Rashid's LinkedInMSH LinkedInOz Rashid's EmailThis episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com#leadership

On this episode, James Layfield, Founder of Clearfind and Awesomage, shares how he is helping #B2B companies save on software, while also making a difference in the lives of orphans.Software costs are always at top of mind for #businessleaders. Many companies accumulate a large amount of technical debt as they subscribe to systems that were imperative in their time. The downside is that #leadership, especially in large corporations, can lose sight of the software's value or whether its features are now redundant.James solves this problem with his AI-based system. He uses a performance-based model that takes a percentage of the money saved. And the profits are used to help orphans in developing countries. James and his team are driven by this greater purpose and the desire to make a difference.Resources mentioned:Awesomage website - https://awesomage.org/Awesomage YouTube videos - https://www.youtube.com/@awesomage/featuredClearfield website - https://www.clearfind.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations. We handle everything else. Learn more at ContentAllies.com#leadership

On this episode, Saira Gangji, Principal and Workplace Investigator at hrology, discusses the benefits of a positive workplace culture. Saira urges #B2B #businessleaders to take a proactive approach to building such a culture as a priority.Saira's journey began within a toxic work environment, and she describes how such an environment drains people of their motivation and their interdependence. The result is that they are afraid to share and their creativity is stifled. Poor productivity ensues, together with spiraling costs as performance tanks and attrition spikes. Furthermore, toxic companies can suffer from bad marketing that affects their customer-facing brand. #Leadership should rush to create a positive culture built on a foundation of respect from day one. This will lead to long-term gains and a healthy company.Saira Gangji - https://www.linkedin.com/in/sairagangji/?originalSubdomain=cahrology - https://www.linkedin.com/company/hrology/?originalSubdomain=caThis episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

Scott Megill, President and CEO at Coriell Life Sciences, shares the exciting #leadership journey that brought him to the helm of one of the most innovative #B2B health-tech companies. Coriell Life Sciences helps healthcare providers find the most efficient and beneficial medical treatment for patients using existing knowledge of genetic technology. Scott shares how he taps into his love for technology and innovation and combines it with the greater purpose of making an impact on people's lives. This combination fuels his passion and, through it, he draws inspiration and enjoyment from his work. He urges #businessleaders to combine their passion with a purpose to find the way forward and upward.Scott also shares how it's important to be patient in healthcare innovations. It's essential to hedge towards that longer-term goal or you will find yourself falling short.Scott Megill - https://www.linkedin.com/in/scottmegill/Coriell Life Sciences - https://www.linkedin.com/company/corielllife/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

On this episode, Jeff Dudan, Franchise Executive at Dudan Group and Chairman and CEO at Homefront Brands, shares how #B2B #businessleaders can up their game in #leadership by developing themselves.Jeff establishes a strong link between your capability as a leader and how your company performs. He emphasizes the importance of reflection and self-awareness to know your strengths and your opportunities. Once you've established a baseline, you can proceed to more effective ways to develop your full potential. Jeff recommends looking at your previous experiences to develop yourself as a leader — consider what you can replicate and what you can improve on. He also thinks it's a great idea to network with like-minded people to gain valuable insights. And he says you should never limit yourself to one field because it's possible to learn anything.Jeff Dudan - https://www.linkedin.com/in/jeffdudan/Dudan Group - https://www.linkedin.com/company/dudan-group/Homefront Brands - https://www.linkedin.com/company/homefront-brands/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

On this episode, Drew Moffitt, Marketing at Kumospace, talks about his startup experiences and the tactics he mastered along the way. One key tactic #B2B #businessleaders will find interesting is the value of agility and iteration. Drew's current company, Kumospace, was originally set up to host virtual conferences. When physical conferences started coming back, they noticed an interesting thing with their data: Companies were using Kumospace's tool as a means to hold a virtual office and collaborate better. They made this shift and gained even more traction.This approach resonates with Drew's experience hacking the timeline in coming up with a viable MVP. By leveraging existing technologies and suppliers along with some simple, manual testing, you can iterate efficiently and gain traction with a proof of concept. This time saved is essential for #leadership in the market.This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com