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Early in his career, Grant Cardone thought too small, chased the wrong opportunities, and stayed stuck in a business that couldn't scale. Realizing he needed bigger goals and stronger negotiation skills, he adopted the 10X mindset and mastered the art of selling. Today, he is the founder and CEO of multiple businesses, including Cardone Capital, managing over $5 billion in assets. In this episode, Grant shares his billion-dollar sales strategies that entrepreneurs can use to 10X their action, close more deals, and scale their business with confidence. In this episode, Hala and Grant will discuss: (00:00) Introduction (02:25) The 10X Mindset for Goal Setting and Scaling (07:13) The Concept of “Feeding the Beast” (09:15) His Early Business Mistakes and Lessons (13:20) Building Confidence Through Massive Action (18:43) The Power of Quick Decision-Making in Sales (22:14) Value Selling Strategies for Sales Success (31:58) How to Sell with Confidence and Close More Deals (35:29) Creator Entrepreneurship and Building Trust Online (44:35) Leaving a Legacy Through Hustle and Investing Grant Cardone is a serial entrepreneur, bestselling author, equity fund manager, real estate investor, and the CEO of Cardone Capital. He is the founder of the 10X Movement and leads seven privately held companies that generate $750 million annually. Known for his dynamic sales training and the 10X Growth Conference, Grant has inspired entrepreneurs worldwide to think bigger and achieve massive business growth. He has been recognized by Forbes as a top social media business influencer. Sponsored By: Airbnb - Find yourself a cohost at airbnb.com/host Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING Shopify - Start your $1/month trial at Shopify.com/profiting. Mercury - Streamline your banking and finances in one place. Learn more at mercury.com/profiting Open Phone - Get 20% off your first 6 months at OpenPhone.com/profiting. DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting SKIMS - Shop SKIMS Fits Everybody collection at SKIMS.com Policy Genius - Secure your family's future with Policygenius. Head to policygenius.com/profiting Masterclass - Get an additional 15% off any annual membership at https://masterclass.com/profiting BitDefender - Save 30% on your subscription at bitdefender.com/profiting Resources Mentioned: YAP E205 with Grant Cardone: youngandprofiting.co/WealthTransfer Grant's Book, The 10X Rule: bit.ly/The_10XRule Grant's Website: grantcardone.com Grant's LinkedIn: linkedin.com/in/grantcardone Grant's Instagram: instagram.com/grantcardone Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Health, Growth Mindset, Online Selling, Persuasion, Economics, E-commerce, Ecommerce, Prospecting, Inbound, Account Management, Sales Podcast
-------------------About Manuel Suarez:Manuel Suarez, known as the "Marketing Ninja" and a "Best Selling Author" of "Marketing Magic", leads Attention Grabbing Media (AGM), a marketing agency honored three times on the Inc 5000 list. With a team of over 120, AGM specializes in turning attention into profit for a wide array of brands. In 2023 alone, brands managed by AGM exceeded 250 million USD in revenue.Manuel is also the co-founder of NaturalSlim, a self-funded high 9-figure brand. He has elevated thousands of businesses across various sectors and has directed marketing campaigns for industry leaders like Dr. Eric Berg, Grant Cardone, and Daymond John.He is also responsible for two of the top 15 largest U.S. YouTube channels—Dr. Eric Berg and MetabolismoTV—which together have over 20 million subscribers. Over seven years, his strategies have amassed 8 billion views, generated 5 million leads, and earned over 500 million USD in revenue.Follow Manuel Suarez on Social Media:- Facebook: https://www.facebook.com/theninjamarketer/- Instagram: https://www.instagram.com/mrmanuelsuarez/- TikTok: https://www.tiktok.com/@mrmanuelsuarez- X (formerly Twitter): https://x.com/MrManuelSuarez- LinkedIn: https://www.linkedin.com/in/mrmanuelsuarez/Learn More About AGM:- Visit our website: https://www.agmagency.comNeed Help with Your Marketing?- Talk to a Ninja: https://www.talktoaninja.comCheck Out Manuel's Book, a #1 Seller on Amazon:- Marketing Magic by Manuel Suarez: https://a.co/d/gbwHKSf
In this episode, Ray Higdon elaborates on the concept of 'next step' as a crucial element to improve conversions, sales, and overall success. Referencing insights from leaders like Vern Harnish and James Clear, Ray emphasizes the importance of always providing a subsequent action for followers, clients, and customers. He shares personal stories, mentor advice, and practical examples, highlighting how the 'next step' approach has contributed to his own achievements. The episode encourages listeners to implement continuous engagement strategies and to avoid creating 'islands' without further opportunities. Ray also touches on the significance of finding one's 'anointed brand' and the potential need for coaching to refine and direct efforts. Throughout, the value of simplifying offers and maintaining momentum with clear next steps is underscored. ——
Why do some sales teams miss their goals while others thrive? In this episode, I walk you through my proven 4P framework to diagnose and fix performance issues: Product, People, Process, and Price. You'll learn how to identify where the breakdown is happening, why most managers overlook the real root causes, and what steps to take to get your team back on track. As the Billion Dollar Sales Coach with more than 30 years of experience in media sales training, corporate sales training, and broadcast sales training, I'll share practical sales advice and sales tips that you can immediately apply to your team. Whether you lead magazine sales training sessions, manage local ad sales training, or run corporate programs, this 4-step process gives you clarity on how to course-correct quickly and effectively. Tune in to discover how better guidance drives better results. More online at: http://RyanDohrn.com If you like Grant Cardone, Brian Tracy, Zig Ziglar, Jeffrey Gitomer, or Tom Hopkins you also love this podcast.
Why do some sales teams miss their goals while others thrive? In this episode, I walk you through my proven 4P framework to diagnose and fix performance issues: Product, People, Process, and Price. You'll learn how to identify where the breakdown is happening, why most managers overlook the real root causes, and what steps to take to get your team back on track. As the Billion Dollar Sales Coach with more than 30 years of experience in media sales training, corporate sales training, and broadcast sales training, I'll share practical sales advice and sales tips that you can immediately apply to your team. Whether you lead magazine sales training sessions, manage local ad sales training, or run corporate programs, this 4-step process gives you clarity on how to course-correct quickly and effectively. Tune in to discover how better guidance drives better results. More online at: http://RyanDohrn.com If you like Grant Cardone, Brian Tracy, Zig Ziglar, Jeffrey Gitomer, or Tom Hopkins you also love this podcast.
In this episode, Ray Higdon discusses the mindset shift required to think like a leader instead of a victim. He explains how most people who consider themselves as victims are actually just observing and reporting situations, and how this mindset can hinder personal growth and leadership potential. Ray offers insights into the biochemical basis of this mindset and emphasizes the need to seek purpose and growth in every situation, including setbacks and adversities. He shares his personal experiences, such as losing his YouTube channel, and how he turned those situations into opportunities for new beginnings. Ray also introduces a three-step process to adopt a leader's mindset: don't focus on the negative situation, seek God's purpose in it, and aim to serve others. Ray's guidance aims to help listeners become leaders worth following by understanding that challenges can lead to significant personal and professional growth. ——
Travis is joined by producer Eric for a rapid-fire Q&A, reacting to three high-impact sales clips from the internet's best-known sales trainers: Andy Elliott, Grant Cardone, and Brad Lea. From cold doors to cold calls to closing high-ticket deals, Travis unpacks what really works from his years of real-world sales. He shares truths behind the viral advice, what's hype versus what's helpful, and how to tailor classic sales tactics to any niche or market. On this episode we talk about: Andy Elliott's advice on door-to-door sales: why trust matters first and how your look, attitude, and presentation shape the ‘trust barrier' before you say a word Grant Cardone's cold-call critique: why your intro should be ultra-short, first name only, and hook-centric; never waste air time on what doesn't earn attention Brad Lea's “fast, good, or cheap” close: how to overcome the price objection by putting the client in control, and why great closes guide the buyer—not push them Common pitfalls to avoid: sounding like a salesperson, building too much rapport early, or undermining your value by slashing prices The universal importance of discipline, confidence, and tailoring your sales style to the setting, whether it's a cold knock, phone call, or live presentation Top 3 Takeaways 1. First impressions matter more than most realize—your visual cues and energy impact trust instantly, especially when selling door-to-door or in cold approaches.2. In high-velocity sales, cut the fluff and get to the “reason you're calling”—the time you waste up front is time for their guard to rise.3. Great closes like Brad Lea's third-way choice (“fast, good, cheap—pick two”) empower the prospect to make a confident decision, shifting the conversation from value to what the buyer truly prioritizes. Notable Quotes "Your goal is to take the wall down as quickly as you can—in person, the way you look and carry yourself decides if they trust you before you say anything." "When you're cold calling, never start with your full name or a drawn out intro; people care why you're calling and what's in it for them." "Great salespeople don't slash prices—they help clients choose the package that fits, preserving both value and the seller's credibility." ✖️✖️✖️✖️
In this episode of Home Business Profits, Ray Higdon discusses six transformative habits to practice for 21 days to improve sales and overall life quality. Ray emphasizes the importance of delighting in discipline and provides actionable steps: creating valuable content, checking in with five people without an agenda, prospecting five people daily, speaking positively about others behind their backs, writing a gratitude list, and praying before interactions. Ray encourages listeners to commit to these practices for 21 days and to find an accountability partner. He also shares his belief that these habits will bring significant positive changes. ——
-------------------About Manuel Suarez:Manuel Suarez, known as the "Marketing Ninja" and a "Best Selling Author" of "Marketing Magic", leads Attention Grabbing Media (AGM), a marketing agency honored three times on the Inc 5000 list. With a team of over 120, AGM specializes in turning attention into profit for a wide array of brands. In 2023 alone, brands managed by AGM exceeded 250 million USD in revenue.Manuel is also the co-founder of NaturalSlim, a self-funded high 9-figure brand. He has elevated thousands of businesses across various sectors and has directed marketing campaigns for industry leaders like Dr. Eric Berg, Grant Cardone, and Daymond John.He is also responsible for two of the top 15 largest U.S. YouTube channels—Dr. Eric Berg and MetabolismoTV—which together have over 20 million subscribers. Over seven years, his strategies have amassed 8 billion views, generated 5 million leads, and earned over 500 million USD in revenue.Follow Manuel Suarez on Social Media:- Facebook: https://www.facebook.com/theninjamarketer/- Instagram: https://www.instagram.com/mrmanuelsuarez/- TikTok: https://www.tiktok.com/@mrmanuelsuarez- X (formerly Twitter): https://x.com/MrManuelSuarez- LinkedIn: https://www.linkedin.com/in/mrmanuelsuarez/Learn More About AGM:- Visit our website: https://www.agmagency.comNeed Help with Your Marketing?- Talk to a Ninja: https://www.talktoaninja.comCheck Out Manuel's Book, a #1 Seller on Amazon:- Marketing Magic by Manuel Suarez: https://a.co/d/gbwHKSf
Paul Moore of Wellings Capital shares lessons from losing millions, shifting into recession-resistant assets, and building a fund with 990+ investors.In this episode of RealDealChat, Jack sits down with Paul Moore, managing partner at Wellings Capital, to discuss his journey from engineering and entrepreneurship to becoming a respected commercial real estate fund manager.Paul shares the mistakes that took him from $1.5M in the bank to $2.5M in debt, and the key lessons that reshaped his investing philosophy. He breaks down why chasing shiny objects nearly destroyed his wealth, and why true success in real estate comes from focus, due diligence, and discipline.Key insights from this conversation include:The importance of avoiding risky floating rate debtWhy “it's different this time” is the biggest lie investors tell themselvesHow Wellings Capital vets 700+ deals a year and only invests in ~5The recession-resistant power of mobile home parks & self storageValue-add strategies that force appreciation in commercial real estateWhy busy professionals should consider passive investing over DIYTrends in multifamily, retail, and office space heading into 2025Wellings Capital's philanthropic mission to fight human trafficking
In this episode of How to Get Ahead by Millennial Life Coaches, Tanya sits down with the incredible Samara Beth of Samara Beth & Co. to explore how to craft a powerful brand that gets you noticed.Samara shares her 30+ years of expertise in event planning, branding, and speaking, including:✨ How to position your brand so you can land speaking opportunities.✨ Why social media, landing pages, and consistency are key to credibility.✨ The truth about getting on stages—local, national, and even TV.✨ How coaches and entrepreneurs can turn speaking into income streams.✨ Her personal journey of reinvention, resilience, and building businesses across the globe.3:40 – The Great American Speak Off & working with Grant Cardone's 10X team5:00 – What kinds of speaking stages are available (local vs. big stages)6:40 – How to prepare your signature talk for conversion & income8:10 – Freebie funnel strategy: from strangers to clients10:00 – The role of landing pages, CRMs, and tech tools for speakers19:00 – Using AI & automation for content creation and evergreen courses28:45 – Free webinar & resources from Samara BethIf you're a coach, speaker, or entrepreneur ready to grow your authority, this episode is full of actionable insights and strategies.
In this episode, Ray Higdon interviews Sarah Robbins, a former kindergarten teacher turned network marketing millionaire. Sarah shares her journey from nearly losing her teaching job during the 2008 recession, to building a highly successful network marketing business, and starting over after her company transitioned away from network marketing. Despite facing significant challenges, Sarah has consistently demonstrated resilience and effective leadership. She discusses the importance of building and rebuilding through relationships, maintaining strong leadership, and staying grounded in faith. Sarah introduces her new book, ‘The Multiply Method,' which provides systems and strategies for selling, social media, sponsoring, and leadership within the network marketing space. The episode highlights her story of overcoming obstacles and details offered for pre-orders of her book, along with additional resources and coaching. ——
In Episode 273 of The Cardone Zone, Grant Cardone goes deep into the truth about money—what it really is, how it works in today's society, and why so many people are stuck in financial quicksand. It might sound simple and a bit naive. But when it comes down to it, simple is the name of the game. It doesn't take a genius to figure out that if you're going to deposit 10 dollars into an account to save, rest assured that you will withdraw 6 or 3 or 1 when you are done saving, since the money that you are depositing no longer buys the goods that you could purchase with those 10 dollars. Grant makes it clear: to create real wealth, you must increase your income and build multiple flows of revenue. But it doesn't stop there. Grant exposes the money traps that have been carefully laid out in front of you by financial institutions—the very same ones that tell you to “save your money” when they know very well that cash is a commodity in rapid decline. Saving alone will never get you free. Why income creation is your #1 tool for building wealth. How to identify and escape the financial traps designed to keep you broke. The truth about saving money versus multiplying money. A clear path toward real wealth creation, not just surviving paycheck to paycheck. Follow Grant on all social platforms @GrantCardone Visit GrantCardone.com and 10XStudios.com for resources, tools, and strategies to take control of your financial future.
In this episode of Home Business Profits, Ray Higdon provides insights on how to avoid getting angry or bothered by others, especially relevant for those in sales. He discusses the difference between self-development and spiritual growth, emphasizing reliance on a relationship with God to handle triggers and annoyances. Ray shares biblical verses and personal anecdotes to illustrate his points, and recommends resources like the Graham Cook app for deeper learning. He encourages listeners to view annoyances as opportunities for personal growth and spiritual upgrades. ——
This episode features Travis and producer Eric in a wide-ranging, practical talk about what it really takes to build wealth in real estate, busting through common myths and offering clear, non-hype advice for buyers in 2025. Whether you're scared of becoming a “Money Pit” homeowner, unsure about Grant Cardone's “asset for asses” line, or just wondering how to buy smarter and flexibly, this one's packed with lessons from real-world experience. On this episode we talk about: – The “Money Pit” phenomenon—how to spot and avoid big real estate mistakes – Is buying a house actually an investment, or a liability? – Grant Cardone's radical take on homeownership—and why context matters – Creative buying strategies (house hacking, buying with “subject to,” etc.) – Tips for first-time buyers (avoiding emotional decisions, maximizing flexibility, stress-testing your finances) Top 3 Takeaways 1. Your house is not usually an investment; treat it as a home first, and focus on flexibility, smart terms, and the ability to hold long-term. 2. Don't let emotion or lenders dictate your limits—set your own payment boundaries and shop patiently for deals. 3. Opportunities still exist via creative financing, multi-units, and focusing on acquiring and holding real estate for the long game—don't wait to buy, buy and wait. Notable Quotes "Always be careful of advice that directly benefits the person who's giving you the advice." "Don't wait to buy real estate, buy real estate and wait." "In real estate, the deal is what matters. Nothing else." Connect with Travis Chappell: LinkedIn: https://www.linkedin.com/in/travischappell Instagram: https://instagram.com/travischappell/ TikTok: https://www.tiktok.com/@traviscchappell Website: https://www.travischappell.com/podcast/ ✖️ ✖️ ✖️
In this episode, I talk with Eric Zwigart, CEO of Rock Solid Capital Investments, about how ADHD has shaped his career, faith, and life. Eric shares how ADHD shows up for him — both the challenges, like distraction, difficulty listening, and time blindness, and the advantages, including intense focus, pattern recognition, and creative problem-solving. He reflects on running a $150 million-a-year oil company that collapsed during COVID, costing him $35 million personally, and how that experience changed his perspective. We discuss entrepreneurship, real estate, and what it takes to thrive in a field full of risk and opportunity. Eric shares lessons from both successes and setbacks: leveraging strengths, recognizing weaknesses, working with others, having faith, balancing risk, and more. He explains how these experiences have helped him prioritize family, community, and faith, guiding him in building a life, career, and investments aligned with what matters most.Connect and Learn MoreWebsite: rocksolidcap.comEmail: (mentioned in the episode)LinkedIn: Eric ZwigartYouTube: @ROCKSOLIDPARTNERSInstagram: @eric.zwigartX: @EricZwigartResources MentionedPeople: Bernie Madoff, Donald Trump, Dr. Phil, Elon Musk, Grant Cardone, Søren KierkegaardEntertainment: Mad Men (TV show), Mario Kart (video game), Street Fighter (video game)
What happens when one of the world's biggest real estate moguls calls out California's leadership? In this explosive episode, Rich Somers hosts Grant Cardone for an unfiltered conversation about the incompetence fueling California's wildfires, rising homelessness, and runaway taxes. Grant opens up about the devastation of watching his $65M Malibu home nearly burn to the ground—and why he blames poor leadership and neglected infrastructure for the destruction.The conversation doesn't stop there. Grant dives into:His $100M lawsuit with Gary Brecka and why their partnership unraveled.A groundbreaking real estate fund blending Bitcoin and multifamily investments for game-changing returns.Why California's priorities are backwards and his bold plan to rebuild the state in just 12 months.Packed with fiery takes, strategic insights, and Grant's signature energy, this episode is a must-listen for anyone interested in real estate, leadership, and the future of California.Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest. Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com. If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.
In this episode of Home Business Profits, Ray Higdon hosts Gary Martel, who shares his incredible journey from being an inmate to becoming an empowered leader. Gary discusses how his connection with the Holy Spirit provided him with the guidance needed during his time in prison and beyond. He recounts pivotal moments, divine encounters, and significant realizations that changed his life trajectory. Gary's story emphasizes the importance of obedience to God, the power of the Holy Spirit, and the idea that everyone has the opportunity to invite the Holy Spirit as the guide of their life. He also introduces his company, Priscilla Aquila Enterprises, which was born from his desire to help others discover the value of the Holy Spirit. This episode is a testament to the transformative power of faith and spiritual guidance. ——
-------------------About Manuel Suarez:Manuel Suarez, known as the "Marketing Ninja" and a "Best Selling Author" of "Marketing Magic", leads Attention Grabbing Media (AGM), a marketing agency honored three times on the Inc 5000 list. With a team of over 120, AGM specializes in turning attention into profit for a wide array of brands. In 2023 alone, brands managed by AGM exceeded 250 million USD in revenue.Manuel is also the co-founder of NaturalSlim, a self-funded high 9-figure brand. He has elevated thousands of businesses across various sectors and has directed marketing campaigns for industry leaders like Dr. Eric Berg, Grant Cardone, and Daymond John.He is also responsible for two of the top 15 largest U.S. YouTube channels—Dr. Eric Berg and MetabolismoTV—which together have over 20 million subscribers. Over seven years, his strategies have amassed 8 billion views, generated 5 million leads, and earned over 500 million USD in revenue.Follow Manuel Suarez on Social Media:- Facebook: https://www.facebook.com/theninjamarketer/- Instagram: https://www.instagram.com/mrmanuelsuarez/- TikTok: https://www.tiktok.com/@mrmanuelsuarez- X (formerly Twitter): https://x.com/MrManuelSuarez- LinkedIn: https://www.linkedin.com/in/mrmanuelsuarez/Learn More About AGM:- Visit our website: https://www.agmagency.comNeed Help with Your Marketing?- Talk to a Ninja: https://www.talktoaninja.comCheck Out Manuel's Book, a #1 Seller on Amazon:- Marketing Magic by Manuel Suarez: https://a.co/d/gbwHKSf
What if I told you the secret to growth in real estate, business, and life is collecting as many “nos” as possible? In this episode, I break down why rejection isn't failure—it's information, momentum, and often just the first step toward a yes. I share stories from my own journey as a teacher, investor, and dad—whether it's negotiating with sellers, asking vendors for discounts, building teams, or parenting. You'll learn how to: Reframe rejection as opportunity Build resilience and confidence through hearing “no” Turn obstacles into stepping stones toward your next win Set the challenge of chasing 10 nos today If you're tired of feeling stuck, afraid of rejection, or waiting for the perfect yes, this episode will help you shift your mindset and keep moving forward relentlessly.
Bitcoin's price might be down, but the signs are clear: trillions in assets are flooding into Bitcoin, institutions are stacking, and even Grant Cardone is selling a $42M mansion for BTC. Don't get shaken out—this could be the biggest wealth transfer of our lifetime.✅ Lednhttps://learn.ledn.io/simplySimply Bitcoin clients get 0.25% off their first loanNeed liquidity without selling your Bitcoin? Ledn has been the trusted Bitcoin-backed lending platform for 6+ years. Access your BTC's value while HODLing.
In this episode of Home Business Profits, Ray Higdon delves into effective strategies for overcoming common sales objections. Ray shares practical advice on how to handle objections such as 'too expensive', 'saw something similar for cheaper', 'don't have the time', and 'don't have the money'. He emphasizes the importance of transforming objections into opportunities for closing deals that can change lives. Ray also highlights the potential impact of subconscious money blocks and recommends his book, 'Faith Driven Wealth', and provides details on where to purchase it. Additionally, he offers a free resource, the 4P Method Blueprint, for further developing sales skills. ——
Insurance Dudes: Helping Insurance Agency Owners Gain Business Leverage
Welcome back to another episode of The Insurance Dudes! Craig and Jason sit down with the energetic and insightful Julian Chambers. From his early days dabbling in network marketing straight out of high school, to finding his stride in life insurance and then crushing it in Medicare sales, Julian shares his journey as a young entrepreneur in the insurance world.You'll hear firsthand about the mindset shifts, personal development rituals inspired by Tony Robbins and Grant Cardone, and the actionable strategies that helped Julian go from rookie uncertainty to writing ten Medicare Advantage policies a week.If you're an agent looking to up your game or just need a dose of motivation, you won't want to miss this episode packed with real talk, practical tips, and a whole lot of inspiration. Let's dive in!Join the elite ranks of P&C agents. Sign up for Agent Elite today and get exclusive resources to grow your agency!
100 millions de patrimoine, 85 millions de revenus... mais qu'est-ce qui est vraiment vrai derrière l'empire Hormozi ?Alex et Leila Hormozi fascinent autant qu'ils divisent. Cette enquête révèle la face cachée de leur empire : entre succès réels et chiffres auto-déclarés, découvre la vérité derrière les millions affichés.Tu découvriras leur machine à contenu redoutable, comment ils gagnent 4,5 millions par jour avec leurs événements et pourquoi leurs associations avec Grant Cardone et Dean Graziosi posent question...
In Episode 272 of The Cardone Zone, Grant Cardone sits down with UFC Champion Jorge Masvidal to talk about the power of perseverance, discipline, and mindset—and how the same principles that make a fighter successful in the octagon apply to business, money, and life. In the second half of the show, Grant shifts gears to expose the biggest money mistakes and scams people fall into—simply because they don't have the right information & to understand why the middle class itself has become a scam, Grant breaks down how to see through the traps designed to keep people stuck. Inside this episode you'll learn: How training and mindset apply to both fighting and financial success. The common money traps that destroy wealth-building potential. Why the middle-class system is rigged to keep you stagnant. Follow us on all social platforms @GrantCardone Visit 10XStudios.com for exclusive content, resources, and tools to grow your wealth and success.
In this episode of Home Business Profits, Ray Higdon delves into effective strategies for overcoming common sales objections. Ray shares practical advice on how to handle objections such as 'too expensive', 'saw something similar for cheaper', 'don't have the time', and 'don't have the money'. He emphasizes the importance of transforming objections into opportunities for closing deals that can change lives. Ray also highlights the potential impact of subconscious money blocks and recommends his book, 'Faith Driven Wealth', and provides details on where to purchase it. Additionally, he offers a free resource, the 4P Method Blueprint, for further developing sales skills. ——
In this episode, Ray Higdon discusses how to effectively recruit and onboard top salespeople for your business. He emphasizes the importance of marketing and advertising content that provides value and authenticity, and advises against hype and superficial promises. Ray also highlights the significance of maintaining a confident posture in conversations with potential recruits, having a robust pipeline of prospects, and a well-structured onboarding process. He shares personal anecdotes and insights on overcoming limiting beliefs to enhance one's recruitment and onboarding strategies. Listeners are encouraged to learn more about his 'Four P Method' for improving these areas. ——
TikTok Shops it's on fire right now.
Join us as we unpack Alex Hormozi's epic $100M Money Models book launch—record-smashing sales, live playbooks, AI tools, sponsorship gimmicks, and that wild “donate 200 books” $6K offer turned into a movement. No fluff—pure dissection.00:00 Introduction and Opening Banter00:41 Discussing Alex Hormozi's Impact01:05 Unboxing and Product Teasers02:55 Alex Hormozi's Business Journey05:56 The Guru World and Influences09:45 Sales Tactics and Strategies12:37 The Epic Book Launch29:38 Unboxing the $6,000 Package33:35 Unboxing the Binder and Book34:22 Marketing Tactics and Strategies36:26 Playbooks and Consulting Insights46:44 Investment in the Ecosystem50:33 Exploring the AI Tool01:04:38 Debating the Effectiveness of Ads01:05:18 Sam Ovens and Consulting.com01:05:45 The Business Universe Concept01:06:41 Grant Cardone's Branding Strategy01:08:58 Dave Ramsey's Financial Empire01:10:08 Oprah's Media Universe01:11:21 Earn Your Leisure and Financial Literacy01:17:11 Organic Marketing with Derrick Grace01:19:22 Kai Sinat and the Streaming Revolution01:25:23 Engaging with the Audience01:30:24 Final Thoughts and OutroYouTube Video: https://youtu.be/ylVuU8FqoQw#AlexHormozi #MoneyModelsLaunch #BookLaunchUnboxed #BusinessPlaybooks #LaunchBreakdown #LiveUnboxing #AcquisitionAI #ShowVsBusiness #Podcast #Entertainment----------Show vs. Business is your weekly take on Pop Culture from two very different perspectives. Your hosts Theo and Mr. Benja provide all the relevant info to get your week started right.Looking to start your own podcast ? The guys give their equipment google list recommendation that is updated often Sign up - https://www.showvsbusiness.com/----------Follow us on Instagram - https://instagram.com/show_vs_businessFollow us on Twitter - https://twitter.com/showvsbusinessLike us on Facebook - https://www.facebook.com/ShowVsBusinessSubscribe on YouTube: https://www.youtube.com/channel/UCuwni8la5WRGj25uqjbRwdQ/featuredFollow Theo on YouTube: https://www.youtube.com/@therealtheoharvey Follow Mr.Benja on YouTube: https://www.youtube.com/@BenjaminJohnsonakaMrBenja --------
Since 2016, Eddy Miranda has worked with Fortune 500 companies, fitness influencers, and fast-scaling brands, mastering everything from ads, funnels, and marketing systems. In 2022, he joined Grant Cardone's team and quickly climbed the ranks to become his digital Marketing Manager for his Real Estate Educational Products. Afterwards, he helped Brandon Turner and HL Pro Tools simplify their marketing strategies and increase sales in a big way. Now, he's helping business owners address the biggest bottleneck in their marketing, which is paid ads, through his agency and consulting services.Connect With Cody: https://linktr.ee/cjones803 #podcast #purewisdompodcast #personalgrowth #motivation #mindset #facingfears #selfidentity #inspiration #selfimprovement #psychology #entrepreneurship #fitness #fitnessmotivation #business #career #dating #relationships #lifecoach #healthandwellness #workout #coaching Disclaimer: Any information discussed in this podcast is for entertainment purposes only and is not intended to act as a substitute for professional, medical, legal, educational, or financial advice. The following views and opinions are those of the individual and are not representative views or opinions of their company or organization. The views and opinions shared are intended only to inform, and discretion and professional assistance should be utilized when attempting any of the ideas discussed. Pure Wisdom Podcast, LLC, its host, its guest, or any company participating in advertising through this podcast is not responsible for comments generated by viewers which may be offensive or otherwise distasteful. Any content or conversation in this podcast is completely original and not inspired by any other platform or content creator. Any resemblance to another platform or content creator is purely coincidental and unintentional. No content or topics discussed in this podcast are intended to be offensive or hurtful. Pure Wisdom Podcast, LLC, its host, its guest, or any company participating in advertising through this podcast is not responsible for any misuse of this content.
God's Debris: The Complete Works, Amazon https://tinyurl.com/GodsDebrisCompleteWorksFind my "extra" content on Locals: https://ScottAdams.Locals.comContent:Politics, AI Skepticism, Grant Cardone, Marijuana Usage, Zohran Mamdani Benchpress, Andrew Huberman, Unreliable Medical Info, Meat Benefits Study, Newsom's Crime Stats Propaganda, Red States Democrat Cities, Race-Based Redistricting, AI Video Editing, Alex Jones, Federal Grand Juries, Warranted Revenge, COVID Vax, John Bolton Allegations, Clinton Foundation, IRS Resource Shortages, Gavin Newsom Strategy, EU Free Speech Suppression, Russian Economy Suppression, Ukraine's US Missiles, US Chief Design Engineer, DEI Systemic Racism, Robot Tool Learning, John Solomon, Russian Collusion Scandal, Scott Adams~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~If you would like to enjoy this same content plus bonus content from Scott Adams, including micro-lessons on lots of useful topics to build your talent stack, please see scottadams.locals.com for full access to that secret treasure.
From the archive: This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Grant Cardone is the CEO of Cardone Enterprises, Cardone Capital, international speaker, entrepreneur, author of The 10X Rule and creator of 21 best-selling business programs. He owns and operates seven privately held companies and a 2B dollars portfolio of multi-family properties. Named the number 1 marketer to watch by Forbes Magazine, Cardone is also the founder of the The 10X Movement and The 10X Growth Conference, the world's largest business and entrepreneur conference. Top 3 Value Bombs 1. Start thinking about how you can get your life 10x better than it is. The more you have, the easier your life is going to get. Bigger is better. 2. You'll have an audience of people who'll either love you or hate you. The ones who love you will throw down for you. The ones who hate you for whatever reason will do their best to promote you unknowingly. 3. A great artist can become a great business person, and a great business person will not be great without having really tapped into their artist. Sponsors HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com. Public - Build a multi-asset portfolio of stocks, bonds, options, crypto, and more. Go to Public.com/fire to fund your account in five minutes or less. All investing involves the risk of loss, including loss of principal. Brokerage services for US-listed, registered securities, options and bonds in a self-directed account are offered by Public Investing, Inc., member FINRA and SIPC. Public Investing offers a High-Yield Cash Account where funds from this account are automatically deposited into partner banks where they earn interest and are eligible for FDIC insurance; Public Investing is not a bank. Cryptocurrency trading services are offered by Bakkt Crypto Solutions, LLC (NMLS ID 1890144), which is licensed to engage in virtual currency business activity by the NYSDFS. Cryptocurrency is highly speculative, involves a high degree of risk, and has the potential for loss of the entire amount of an investment. Cryptocurrency holdings are not protected by the FDIC or SIPC. Alpha is an experimental AI tool powered by GPT-4. Its output may be inaccurate and is not investment advice. Public makes no guarantees about its accuracy or reliability - verify independently before use. Rate as of 6/24/25. APY is variable and subject to change. Terms and Conditions apply.
In this episode, Ray Higdon tackles five prevalent sales mistakes that he wishes people would stop making. He elaborates on why these mistakes are detrimental and shares valuable insights on how to avoid them. Ray also provides information on his sales and marketing mentorship programs and an upcoming retreat in Fort Myers, Florida, aimed at helping you drive more sales with practical strategies and AI integration. ——
In Episode 271 of The Cardone Zone, Grant Cardone takes you deep into the playbook of what actions to take during tough economic times—and how to turn adversity into opportunity. Grant takes us back to his first best-selling book, If You're Not First, You're Last, where he originally laid out the basic principles for thriving in economic downturns. These strategies—focusing on massive action, creativity, and dominating your space—aren't just for recessions. They are timeless principles that apply to any situation where uncertainty and obstacles arise. Inside this episode, you'll discover: Why expansion, not contraction, is the right move during downturns. How to identify and seize opportunities others overlook. Follow us on all social media channels @GrantCardone Visit GrantCardone.com or 10XStudios.com for more tools, resources, and exclusive content.
In this episode, Ray Higdon shares four actionable tips to accelerate your sales process. He emphasizes the importance of reducing overthinking, procrastination, and perfectionism as the true shortcuts to higher sales. Ray outlines four key strategies: speak less to more people, embrace rejection by going for 'no,' use unique and non-desperate follow-ups, and learn the 4P method—Pipeline, Posture, Position, Perspective. By adopting these methods, Ray argues you can enhance your sales effectiveness and overall mindset. ——
A few years after being voted 'least likely to succeed' in high school, Brandon Dawson defied expectations by scaling his first company from zero to $75 million. Since then, he has built and sold multiple nine-figure businesses. As the co-founder of Cardone Ventures, he helps entrepreneurs build wealth, scale effectively, and lead with purpose. In this episode, Brandon reveals why 97% of businesses fail and shares how to beat the odds and achieve business growth. He also discusses his core leadership principles and the key traits of a great business partner. In this episode, Hala and Brandon will discuss: (00:00) Introduction (02:21) His Early Life and Entrepreneurship Journey (09:27) Bootstrapping a Startup vs. VC Funding (19:10) Why Entrepreneurs Should Prioritize Cash Reserves (26:14) Scale vs. Scaling: Redefining Business Growth (36:48) Why 92% of Businesses Fail to Scale Past $3M (40:25) The ‘Law of the Lid' in Leadership (45:47) Actionable Steps to Improving Leadership Skills (55:46) Building 9-Figure Businesses with Grant Cardone (01:03:01) The Key Traits to Look for in Business Partners Brandon Dawson is an entrepreneur, scaling expert, and co-founder of Cardone Ventures. As CEO of Sonus Corporation, he grew it to over 1,400 locations and raised $58 million. He later founded Audigy Group, scaling it from $500,000 to $35 million before selling it for $151 million. With over 30 years of experience, Brandon helps businesses scale using data-driven strategies, navigate breakpoints, and avoid common pitfalls. Sponsored By: Shopify - Start your $1/month trial at Shopify.com/profiting Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING OpenPhone - Get 20% off your first 6 months at OpenPhone.com/profiting Airbnb - Find a co-host at airbnb.com/host Mercury - Streamline your banking and finances in one place. Learn more at mercury.com/profiting Policy Genius - Secure your family's future with Policygenius. Head to policygenius.com/profiting Framer - Launch your site for free at Framer.com, and use code PROFITING Resources Mentioned: Brandon's Website: bdawson.com Brandon's Book, Nine-Figure Mindset: bit.ly/9FigureMindset Brandon's Podcast, Building Billions: bit.ly/BuildingBillions-Apple The 21 Irrefutable Laws of Leadership by John C. Maxwell: bit.ly/21-Laws Good to Great (6 book series) by Jim Collins: bit.ly/GTG-Series Rich Dad's Cashflow Quadrant by Robert T. Kiyosaki: bit.ly/CashQuadrant Sell or Be Sold by Grant Cardone: bit.ly/Sell-Be-Sold Start The Work by Natalie Dawson: bit.ly/StartTheWork Three Feet from Gold by Sharon L. Lechter: bit.ly/3-Feet-Gold Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Passive income, Online Business, Solopreneur, Founder, Networking
Grant Cardone is a renowned entrepreneur, bestselling author, real estate mogul, and international speaker whose 10X philosophy has transformed lives and businesses around the world. From humble beginnings in Louisiana to building billion-dollar empires, Grant has become a global authority on sales, scaling, and unlocking human potential. Driven by a relentless pursuit to elevate his own potential and a deep desire to serve as the mentor he never had, Grant inspires millions to break free from obscurity, build powerful brands, invest strategically, and never be satisfied with “just enough.” With an unfiltered, energetic style and a heart to help others, he is redefining what's possible in business and life. Takeaways: · Visibility is Vital: Obscurity—not being seen or recognized—is a bigger problem than rejection. For entrepreneurs, your success hinges on being known and remembered for exceptional actions. · Invest, Don't Just Save: According to Grant, saving money is futile because of inflation and loss of value over time; the key is to invest aggressively and use earned income to build passive income streams. · Your Circle Defines Your Ceiling: The people you surround yourself with can either limit or elevate your growth—often, those closest to you won't see your next-level potential, so seek new circles and environments that foster growth. Sound Bites: “You can only spend it, waste it, or invest it. That's it. The first two don't work.” “Obscurity is a much bigger problem than rejection—if you're being rejected, at least you're being seen.” “Quit trying to start things from scratch. Look for businesses you can buy and scale, not just build." Connect & Discover Grant: Website: https://grantcardone.com/ LinkedIn: https://www.linkedin.com/in/grantcardone/ Instagram: https://www.instagram.com/grantcardone/?hl=en Facebook: https://www.facebook.com/grantcardonefan/ YouTube: https://www.youtube.com/user/GrantCardone
-------------------About Manuel Suarez:Manuel Suarez, known as the "Marketing Ninja" and a "Best Selling Author" of "Marketing Magic", leads Attention Grabbing Media (AGM), a marketing agency honored three times on the Inc 5000 list. With a team of over 120, AGM specializes in turning attention into profit for a wide array of brands. In 2023 alone, brands managed by AGM exceeded 250 million USD in revenue.Manuel is also the co-founder of NaturalSlim, a self-funded high 9-figure brand. He has elevated thousands of businesses across various sectors and has directed marketing campaigns for industry leaders like Dr. Eric Berg, Grant Cardone, and Daymond John.He is also responsible for two of the top 15 largest U.S. YouTube channels—Dr. Eric Berg and MetabolismoTV—which together have over 20 million subscribers. Over seven years, his strategies have amassed 8 billion views, generated 5 million leads, and earned over 500 million USD in revenue.Follow Manuel Suarez on Social Media:- Facebook: https://www.facebook.com/theninjamarketer/- Instagram: https://www.instagram.com/mrmanuelsuarez/- TikTok: https://www.tiktok.com/@mrmanuelsuarez- X (formerly Twitter): https://x.com/MrManuelSuarez- LinkedIn: https://www.linkedin.com/in/mrmanuelsuarez/Learn More About AGM:- Visit our website: https://www.agmagency.comNeed Help with Your Marketing?- Talk to a Ninja: https://www.talktoaninja.comCheck Out Manuel's Book, a #1 Seller on Amazon:- Marketing Magic by Manuel Suarez: https://a.co/d/gbwHKSf
Bitcoin may be breaking records again, but this time it's not because of retail frenzy. Search trends, social media chatter, and small-investor activity are all far quieter than they were in 2017 or 2021. The people driving this move aren't hobby traders—they're the biggest institutions and the wealthiest investors on the planet. Look at BlackRock. Larry Fink once dismissed Bitcoin as an “index of money laundering.” Now he's calling it “digital gold,” and his firm's iShares Bitcoin Trust (IBIT) has become the fastest-growing ETF in history. It's pulled in nearly $90 billion, representing more than 3% of all the Bitcoin that will ever exist. Those billions aren't coming from TikTok influencers—they're coming from pensions, hedge funds, and the kind of family offices that have multi-generational plans for capital preservation and growth. Even Harvard University has made the leap. Back in 2018, its star economist Kenneth Rogoff said Bitcoin was more likely to hit $100 than $100,000. Today, Harvard's endowment owns more of BlackRock's IBIT than it does Apple stock in its U.S. equity portfolio. That's not just a change of heart—it's a complete reversal in worldview. And of course, there's Michael Saylor, whose MicroStrategy now holds close to 3% of the total future Bitcoin supply, turning a business software company into a corporate Bitcoin vault. This is institutional FOMO. The biggest asset manager on Earth is selling it, elite universities are holding it, corporate treasuries are betting their future on it, and family offices are adding it to the same portfolios that hold their blue-chip stocks and trophy real estate. But institutions aren't the only ones making this move. There's another wave—quieter but just as significant—coming from the ultra-high-net-worth crowd. The centimillionaires. The people who can wire $10 million into a position without blinking. I've always said: never take financial advice from someone with less money than you. Well, Gary Cardone has a lot more than me—and he's all in on Bitcoin. Gary is part of what they call “smart money.” He's in the same camp as the other ultra-wealthy who aren't just dabbling in crypto—they're making conviction bets. And when you see people with that kind of capital and that kind of access all moving in the same direction, it's worth listening to why. That's exactly why I sat down with him—to hear, straight from someone in that rarefied circle, why Bitcoin has gone from a curiosity to a core holding.
In this episode, Scott Melker sits down with real estate mogul Grant Cardone to explore the powerful intersection of real estate and Bitcoin. Grant shares why he favors hard assets over stocks, how he built a multi-billion-dollar portfolio merging premium real estate with Bitcoin, and the strategy behind his groundbreaking fund structure. The conversation also dives into market trends, the future of crypto in real estate, and Grant's advice for young investors. Whether you're focused on cash flow, Bitcoin exposure, or both, this episode delivers candid insights and real-world examples from one of today's most influential investors.
In this episode, the speaker dives into the core reasons why many fail to close deals, emphasizing three main points: not asking enough people, not following up diligently, and not being convinced of the value of their offering. The speaker also addresses the importance of relying on faith rather than solely on personal efforts, sharing personal anecdotes and biblical principles to illustrate the concept of trust in God. Additionally, he suggests studying successful testimonials and praying for guidance to overcome obstacles in the sales process. He concludes by encouraging listeners to join his YouTube channel and access free resources for further learning. ——
The Action Academy | Millionaire Mentorship for Your Life & Business
Hala Taha is the CEO of YAP Media, running a soon to be 8-figure agency and one of the top business podcasts in the world — built based on organic strategies. She's the queen of LinkedIn with over 270K followers, a master of organic growth, and has interviewed icons from Grant Cardone to Matthew McConaughey. Hala's here to show you how to turn your personal brand into a revenue-generating machine.Connect with Hala:Instagram: @yapwithhalaPodcast: Young and ProfitingYAP Media – yapmedia.ioWant To Quit Your Job In The Next 6-18 Months Through Buying Commercial Real Estate & Small Businesses?
Want accountability in working towards financial excellence? The Excellent Life program is an intentional way to grow in not just one pillar of excellence, but many different areas of your life with increased intentionality and purpose! https://www.seekingexcellence.us/coaching-1.SummaryIn this conversation, Nathan Crankfield explores the ongoing debate between renting and buying a home, emphasizing the complexities and nuances involved in personal finance decisions. He critiques popular financial advice, particularly from figures like Grant Cardone, and presents a detailed analysis of the long-term financial implications of both renting and homeownership. Through real life examples, he highlights the importance of considering personal circumstances and market conditions when making financial decisions.Chapters00:00 The American Dream: Homeownership vs. Renting03:17 Analyzing the Renting vs. Buying Debate12:40 Long-Term Financial Implications of Renting vs. Buying18:26 Navigating Personal Financial DecisionsIf you enjoyed this content, please follow this podcast and find us on your socials! LinkedIn: @seeking-excellenceTikTok: @nathancrankfieldYoutube: @seekingexcellence_Instagram: @seekingexcellence_Apple Podcasts: https://podcasts.apple.com/us/podcast/seeking-excellence-with-nathan-crankfield/id1528863617Spotify: https://open.spotify.com/show/3E5Y4v5btc2OGYuoWVbRGM?si=832c88f869484f09&nd=1&dlsi=01e09bb1226e4bacFind exclusive content on Locals as a paid or unpaid supporter: https://seekingexcellence.locals.com/.
In this episode, the host delves into effective strategies for rapidly overcoming sales slumps. The key to bouncing back lies in focusing on activities that drive sales results, such as prospecting, marketing, and follow-up. He emphasizes the importance of consistent effort and the necessity of building a strong personal brand, as discussed in his book 'Faith Driven Wealth'. He also introduces the 'Four P Method'—Pipeline, Posture, Position, Perspective—to improve conversion rates and stresses the significance of maintaining momentum even after achieving success. Additionally, he shares insights on mindset challenges, such as upper limit beliefs, and the dangers of complacency. For those seeking a deeper understanding, he offers free resources on the Higdon Group website. ——
God's Debris: The Complete Works, Amazon https://tinyurl.com/GodsDebrisCompleteWorksFind my "extra" content on Locals: https://ScottAdams.Locals.comContent:Politics, Robbie Starbuck's Meta Lawsuit, Randi Weingarten Limo Expenses, JD Vance 2028, Harry Enten, Epstein Files Fading Interest, Anti-Cartel Military Authorization, Adam Schiff Whistleblower, Consumer Price Index, Ghislaine Maxwell, DC Police Federalized, DC Crime Partisan Spin, National Guard Quick Reaction Force, Bible Code, McMartin Pre-School, Russia Collusion Coup, Authoritarian Narrative Smear, Charlie Kirk's Common Sense, Common Sense Popularity, Anti-Trump Debanking Pressure, Jaime Raskin, J6 Tentpole Hoax, No-Cash Bail, John Bolton, Peacemaker POTUS Trump, EU Censorship Laws, Glenn Kessler, Opinion Facts, Grant Cardone, LA Fires Land Grab, Scott Adams~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~If you would like to enjoy this same content plus bonus content from Scott Adams, including micro-lessons on lots of useful topics to build your talent stack, please see scottadams.locals.com for full access to that secret treasure.
Title: How Survive When Real Estate Deals Fail with Ruben Kanya Summary: In this conversation, Seth Bradley, a securities attorney and real estate investor, discusses the complexities of capital raising, the importance of experimentation in finding one's niche, and the critical role of networking and trust in the investment landscape. He shares insights from his journey in real estate and tech, emphasizing the need for grit and public speaking skills to succeed in capital raising. The discussion also highlights the challenges of the first capital raise and the lessons learned along the way. In this conversation, the speakers delve into the multifaceted benefits of hosting a podcast, emphasizing the importance of listening and connection. They explore the intricacies of capital raising in real estate, discussing the significance of grit, networking, and leveraging other people's money. The dialogue also covers compliance with securities laws, compensation structures in syndication, and the emerging trend of fund to fund structures. Tribevest is introduced as a solution for simplifying fund management and ensuring compliance in capital raising efforts. Links to listen and subscribe: https://podcasts.apple.com/ph/podcast/raising-capital-the-right-way-compliance-funds-and/id1341895972?i=1000688593916 Links to watch and subscribe: https://www.youtube.com/watch?v=UyF9Z72m2R0 Bullet Point Highlights: You need a license to raise capital legally. Experimenting with different models helps identify what works for you. Building authority and trust is essential in capital raising. Networking with high net worth individuals is crucial. The first capital raise is often the hardest. Grit and determination are key to success in entrepreneurship. Public speaking skills can enhance your ability to communicate effectively. Learning from clients can provide valuable insights for your own journey. You can leverage your existing skills to add value in capital raises. Building a strong network can facilitate easier capital raising. Having a podcast enhances listening skills and fosters connections. Capital raising requires grit, a strong network, and resources. Leveraging other people's money accelerates business growth. Compliance with securities laws is crucial in capital raising. Compensation structures in syndication vary based on deal size and type. Fund to fund structures are becoming more prevalent in real estate. Effective communication is key to successful networking. Tribevest simplifies the process of raising capital compliantly. Understanding the legalities of capital raising is essential for success. Building a community can expedite personal and professional growth. Transcript: Ruben Kanya (00:00.142) whole idea here is you're actually not allowed to raise capital without a license. So just like being a doctor or a dentist or an attorney, you have to have a license to be able to raise capital and it's called a broker dealer or potentially an RIA, registered investment advisor. So if you're not one of those people, if you don't have a license, you need to have an exemption from having that license. if it's your, this is speaking in generalities, but if it's your own deal, if it's your own fund, If it's your own syndication, if you're the one buying the property, that's an exemption. You're exempted. You can raise capital for your own deal and that's okay. And that's kind of the co-GP concept that we talk about sometimes. I actually don't like to say co-GP because to me it's a fallacy. There's no such thing as a co-GP. You're either a GP and an active partner. Who's this? you're an entrepreneur? you're a real estate investor? you're trying to learn from those who did it? Well, come into the lab then. Put your white coat on, gloves on, notepad, and let's go, Joe. Experiment nation this episode was a really fun one with Seth Bradley who is a fun manager Invest in entrepreneurs. He's an attorney he as a startup founders of software as a service and Really what I loved about What he's built is Everything that he's built, it's vertically integrated, which I love, but he really embodies the principles of experimenting. Right. And what I mean by that is he has tried multiple models in real estate, which allowed him to get exposure, which I think is really important when I talk about having a well-rounded experiment in your lab, LabAK being your life, so that you can at least identify (Seth Bradley) (02:10.529) what you like, what you don't like, what gives you return on energy, what drains you. I think those are all important things for us to then be able to niche down. A lot of times we talk about niching down, but we haven't even gotten a taste of what's on the menu to even understand what it is that we want to niche down in. And so part of what I created here at Experimentation in the lab is to bring you folks who can present the menu of the different options that there is in not only real estate, but in business and even career to then give you that exposure so that you can then get a taste even from this show and then implement it yourself and maybe try one or two or three experiments or four or five. How many it takes for you to feel like this is the thing. This is the thing that I'm going to hold on to and grasp to and go all in on. Right. And that's what we did. And keep in mind that life has seasons. A lot of us can do something and it could be four seasons. Your season could be five years, 10 years, 15, but I do believe in the compound effect. his journey, Seth's journey, he was able to get his first duplex, then quads, then small multifamilies and big multifamily units. And the next thing you know, he's doing $120 million a deal just in 2022 alone, right? In one year. But with that, one thing I wanted to highlight, so one thing is the experiment, different exposures, AKA building blocks towards the very thing that he's doing now. But the other thing is being able to get a free, or I should say, get a paid internship. And that's through servicing your clients, learning from them, and then taking a page from their book. He was an attorney that was putting down together his SEC deals of syndications, capital raising, and then he learned from his clients because he had full transparency. Sometimes, often we're in a position where the proof of concept is right in front of us, but we don't grab it by the horns. We just see it for what it is, just clocking and clocking out. No matter what job you have, there's an opportunity for you to actually take lessons, systems, SOPs, structure, any skillset to take it to the next level for your own endeavors. (Seth Bradley) (04:38.252) And what I mean by that is I was a realtor and I was a realtor for the investor. understood how investors, underwrote their deals. And that was my win for me to hone my craft in real estate, underwriting deals, pulling comps, walking properties, understanding value at all. That was when I was the realtor for the investor. You can still look it up on bigger pockets. You can still see my page. That's what I was doing. I was helping investors invest until I then became an investor myself. And in this case, he was an ICC attorney providing these, you know, going through the process of doing syndications, fund to fund, et cetera. And then he learned and he said, not only do I have a practice that does it, but I can also be on the other side of that transaction. So don't you ever forget the importance of being on the other side of the transaction in whatever service that you offer, even if it's just call it. You work in hospitality at a restaurant to make ends meet. There's a system, there's a SOP, there's a checklist. There's something in there that is a proof of concept that you can then take and implement somewhere in your business. And the universe will tell you its secrets if you listen. The clues are all around us. Last but not least, I love our conversation around being an authority, building a brand. Essentially, that's what capital raising is and he talked about three pillars. I don't want to talk about he said money Right is one heart of the center trust in your network, right? Your network is you gotta have a big network He talks about having a platform like this where I think everybody should have a podcast because you get the interview you get to learn the skills of communication listening, etc but most importantly you foster relationship while on the air and then It builds trust to whoever's listening. I'm sure that if you're listening right now and you and I wanted to go into a deal together, there's some form of trust. If this is not your, your first episode. So there's that, right? We talked about having a meetup, restarting our meetups. That's key. Connecting people, they trust in you. Being an authoritative figure, trust. They can't flow you if they don't know you. So stop being cute and stop hiding and put yourself out there. Right? Money. Money follows all of the above network and trust. (Seth Bradley) (07:00.408) people who have money in your network will make it easier than those who are in your network who are broke. So surround yourself with people who have money, not just because they have money, but of course it can help you tremendously if you're trying to raise capital. And there's something that goes about saying with people who have money, it's not that they're better or anything, but there is a level of opulence and abundance. And I think there should be a good balance. But certainly if you're trying to raise money with people who don't have money and you're in a circle, people don't know how many doesn't mean to say that you can't uplift them when you have an opportunity, but it's going to be hard to raise capital from people who don't have capital. Right. So that's one thing to keep in mind. Money trust network and being an authority. You can build an authority from home in the lab, in a studio, in person. And you don't always have to be an expert in something else. Sometimes you can actually have authority within your own circle. If you're a dentist and you're trying to raise capital with other dentists, they trust you. You have authority maybe in your current marketplace, you're a manager of some kind or you're a lead or you're just someone that people really trust. You have that authority. You have trust already with like-minded people in your circle. So this was a great one. He brought a lot of core values home. And that's what I love about the show. It's every time you listen or anytime you interview someone who's had done some amazing leaps and experiments in their own lab, there's always some consistent clues that kind of bring to the surface and maybe it just, I'm aware of them, but if not, my goal is to extract that and make them aware for you. So I trust that you're going to get a lot from this episode without further ado, Seth Bradley in the lab, y'all. Experimentation, what's going on? Your host Ruben here. Today I have the pleasure of connecting with a gentleman that we connected with, had some mutual connections. And I was like, I didn't want to let the serendipity go to waste because I saw there was a mutual beneficial component to the lab, as I always say. And I always think you're as good as your tools, you're as good as your resources. And so I'm really happy to have the gentleman here step into the lab with us to give us insight. And I also love the (Seth Bradley) (09:21.39) I'll call it a vertical integration I think and maybe Seth will keep me honest here, but without further ado I want to welcome Seth Bradley. How's it my man? Welcome to the lab brother Going great, man. Ruben, really appreciate you having me on. Thanks for having me in the lab. Absolutely, man. I should so listen if I'm curious so Seth because you know, we we start to talk a little bit and I was a car We're getting to the weeds of things. I want to make sure I hit this record button, but I'm just a curious guy and I'm so curious that if I'm at a real estate conference and you and I sit next to each other and I say hey I'm Ruben Seth. Nice to meet you. You know, what do you do for a living? What do you lead with because you have a very interesting background? So I want to we're gonna reverse engineer, but I'm so curious as to at the time that we're recording this, what do you lead with if you don't know what my interests are, you don't know where I'm coming from, I could be an investor, I could be interested in putting my money to work, what do you lead with? I'm just so curious. I love that question, man, because sometimes I have a hard time answering it. It's an easy question to answer for most people, but for me, I have to think about it for a second. But typically I'll lead with I'm a securities attorney, specifically a real estate securities attorney. So if you're raising capital for real estate from passive investors, I'm your guy. can help you put together your fund or your syndication compliantly and secondarily, or, you know, one B I'll call it a tech founder. So involved in a few tech startups as well. (Seth Bradley) (10:48.238) That's awesome. Then that opens up the window because I see her tech founder and then I securities attorney. Is that that accurate? Yep, nailed it. securities attorney. would you do you happen to do you still do I mean, of course, you've been involved in raising capital yourself, which is what I want to lead with next. But are you actively investing? And if you are, what is the model? Is it more investing in the startup? Or is it more investing in actual capitals? I should say social capital relationships, or even you know what, maybe it's some form of real estate, what is your current I guess, investing season for lack of better words. Yeah, it's all across the board, man. mean, everything that you mentioned, I mean, just quickly, I started in real estate in 2013. House hacked into a duplex did kind of the bigger pockets podcast. Listen to that. Red Rich Dad, Poor Dad, you know, the typical journey you take and house hacked into a duplex and started buying bigger and bigger properties got to the point where, you know, I wanted to get into syndications and funds and start raising capital. So I started actually investing passively into real estate first and I got my feet wet. Ruben Kanya (12:01.55) figured out what that investor journey looked like. And then I started raising capital myself from my own syndications where potentially I could be just a capital partner or also an operator. So I raised a good amount of capital from 2019 to 2023, I would say, before the interest rates started to spike. And then we slowed down a bit, but we still own a good amount of that real estate and just put it in perspective. We bought about $120 million with the real estate in 2022 alone. And now I'm kind of involved with a handful of tech startups where I'm also in that same capacity where I'm raising capital or helping the CEO raise capital for seed rounds for these startups. Okay, very interesting. So I'm glad let's go to the very beginning because you talked about bigger pockets with shout out to bigger pockets, right? Because that's or did you say bigger pockets? I did hear you say that. Okay, cool. had a mutual kind of, know, I was planning my seeds. I think that they did an amazing job, of course, like minded investors together. 2013 get a duplex. I'm sure one thing I'm curious about and you know, someone else might be listening is, you know, what point now every everyone's situation is different with that said, but at what point did you start to think, okay, it's time to bring in some outside capital and, I'm going to lead with you. It seems that you strike me as a guy who does things strategically. enlighten me a little bit as to get the duplex. Was there another lever that was pulled to get the next property before you start to raise capital? Or is that right away, right into, okay, now it's time to raise capital. Cause duplex going to take me so far. Tell me about that journey. Ruben Kanya (13:43.732) No, I mean, that journey was, you know, a lot of different types of things. mean, I've wholesaled, I've fixed and flipped single family properties. We were doing that in Cleveland for a while. Then we kind of moved on to multifamily, you know, smaller multifamilies up to four units, which is still residential, but then up to, you know, like 16 units, those sorts of things. Then we started getting to where, you know, capital starts getting constrained, your own capital, or if you're doing like a JV, starts getting constrained. But I was fortunate enough that my legal practice, which also started in 2013, was highly related to what I was doing. So as a real estate attorney, my real estate clients were raising capital for their real estate deals. So then I got into securities law. So I saw how they were raising capital. Then I started helping them raise capital from the legal side. And then I started raising, and then I realized that, hey, if we want to go bigger, I've got to be more like my clients who are buying, you know, 50, $100 million properties. How do we do that? Well, like they do it. They need to raise capital from either passive investors or from, larger investors like family offices and places like that. So I knew that that was the pathway. So I was fortunate enough to kind of have that perspective shown to me by my clients and they kind of showed me the blueprint. Hey, this is how you need to do it. Now, a lot of other attorneys see that same blueprint and they don't really have that entrepreneurial mindset. So they're kind of just like that service oriented, Hey, let's do what I'm doing. And I'm just going to help. But I have an entrepreneurial mindset. I I'm like, I want to do that. I want to buy that property. I want to run that business. I want to scale it. like anything else, though, I still had a little bit of reservation, I would say. So I decided to invest passively first just to get my feet wet, just to see what that investor experience was like. And then once I did that a few times, I really got into the active side and dove right in. Oh man, I love so many elements of that. Let's unpack the experiment phase, right? Because that's what I truly believe in. I'm curious to what your thoughts are on this, right? Before I even preface by saying this, I think, and this is just a thought, could be wrong. I'm experimenting life as it is. But when you ask someone, hey, what do you want to do for a living? Right? It's like, well, I don't know. I haven't been exposed to enough. (Seth Bradley) (16:03.116) Right. But then when you start experimenting with a lot of different things, then you can niche down because you've been exposed to like this that I don't like, et cetera. And there's a second leg to that, but I want to touch on that for a second because you said you did wholesale fixing flips, then you need small multifamily. What do you think you were able to gain from that? My personally, when I see that, I see, well, you were able you were able to get insight, but Again, maybe you see things differently. Maybe it's like you needed to do those things and you thought it was true. And then you were led down one path and led to another. What do you take from that? Were you experimenting or was it more or less of the natural progression of events and what you thought was going to be your end all be all ended up progressing into a new ideal. Tell me about that experience. Yeah, I mean, I think it was an experiment. It was me trying. I knew I wanted to be in real estate. I love real estate. I've always been drawn to it. It's just been an interesting thing for me and interesting subject. I remember when I was in undergrad and I couldn't afford to buy any kind of real estate or didn't have a job at all. And I was trying to figure out, well, man, how can I buy like these townhouses that I'm living in and rent those out? Like, I remember just being interested from the get go. So I knew I wanted to be in it, but it was certainly an experiment to see. how to break into the market, how to scale a business. Because once you got into a duplex and your house hacked and bought a few other single family properties, it was like, okay, well, we can continue to do this, but I'm always looking again to scale. And to do that, a lot of times you do need to bring in other people's money to be able to fund that scale. But not always. mean, I think it would be a better pathway, honestly, if you can scale without other people's money, because then you can own 100 % of it. But a lot more difficult to do. So if you want to... you want to grow with scale fast, typically it's with other people's money. And again, luckily I was already in a profession that gave me that experience to be able to see that pathway and be able to execute on (Seth Bradley) (18:02.35) Now tell me that's a great insight or at least a transition point there, Seth, because we, know, in our professions, we spend a lot of time, but not a lot of folks spend the time to have the lens of an entrepreneur to say, hey, maybe I can actually take a page from their book. Right. Because I think it's interesting that it's we all are entrepreneurs. Right. So we go into business ourselves to run away from maybe possibly corporate. Some people. And then we build our own companies. We install systems, we invest in resources. And then it's like, we turn into the thing that we were maybe running away from, but there's a lesson that we get to build it our way and have maybe learned lessons from these big corporations. In your end, it reminds me a little bit of me because I again, certainly not an attorney by any means. And I won't compare being a realtor to an attorney, but you are servicing clients and you get to at least, at least get nuggets from their journey and then say, Hey, why don't, why don't I take a page from their book? Can you talk to us about that? Because I think honestly, it's an unkept almost secret and not even talked about enough where it's like, Hey, you're taking this opportunity right now to get to understand the playbook, see how they've done it, learn from their mistakes, right? Right. Through service and while getting paid. And then you're like, okay, now I'm going to do it for me. So Do you see it that way as well? was it kind of, know, or did you strategically go into it thinking that you do that? Or it was kind of like, you know what? This is kind of cool. Let me try it myself. Yeah, I mean, and Ruben, hats off to you, man, because a lot of realtors and brokers, they're around real estate every single day. That is literally their business. They have access to deals before other people. They get to see things that other people don't get to see. They get to see the transactions. They get to see how they change hands. And as you know, most of them don't invest in real estate. like, you even own your own house? Do you own any investment properties in... Ruben Kanya (20:11.918) 90 % of them don't, right? Unless it's, well, maybe their own house, but that's probably it. They don't invest. And it's crazy to think about that when they're around that all the time. And it's the same thing with attorneys, right? Like, know, they're, whether there's somebody like me, there's real estate or securities, and they have clients that are, that are buying large properties and raising capital, or it's, you know, some other practice like and A where they're combining companies and building companies and things like that. I think that there's a certain entrepreneurial DNA that's in some of us and it's not in others. And that's okay. Like some people thrive in an office atmosphere or thrive in a W-2 type of atmosphere. And a lot of times I don't even like to disrupt that. Like people, you know, are comfortable there. They like the steady paycheck and that's okay. And I think the vast majority of people do want that and they do like that. They like the predictability of it. But some of us out there, like me and you, I believe are, you know, we just, We're not a fit for that. Like we need to build. I think that's the key is, is the build, right? Cause you were talking about, you know, we start putting all the systems and the processes and the things into place to ultimately end up in the, the same machine that we didn't want to work for. But I don't think that's the piece that's important. The piece is important is that that climb the build, we want to build like we were builders. love to build. Yeah. Have you ever had a conversation, with maybe your associates on? I don't know if this is a hypocritical question, because I don't know if I could answer this. But I'm curious, have you had a conversation with another attorney? Like, hey, you see this all the time. Have ever thought of doing it yourself? What's the mindset behind? Have you had that conversation? And have you had around those? Yeah, just curious. Yeah, I definitely, I definitely have. think, you know, at least specifically with the attorney industry or with that profession, we are, we're trained to look at risk. We're trained to evaluate liability. We are trained to be conservative in nature. and that is totally different than when you're an entrepreneur and you're out there building a business and you're, don't know what tomorrow is going to bring. And there's going to be a problem that pops up today that you didn't expect. Ruben Kanya (22:30.01) And you don't know if you're going to be able to pay payroll and all these different things that come up as an entrepreneur, as a business builder, that's totally a different mindset than it is that attorneys are trained for. So I think that's definitely a separation. like, you know, I have a lot of investors that are attorneys. That was, that's who my investor base is. Typically it's other attorneys. A lot of other capital raisers don't go after attorneys because they are paying the ass. We ask a lot of questions. Like I said, we are risk averse. Like, you know, we're not the ideal. person or people to raise from. I'm gonna predict my money isn't really the case. with a cold on the page. 137 second paragraph line four. What does that mean? Why is that? And, know, that's the kind of stuff you have to deal with. But, you know, they do make a good amount of money. So there's a, you know, there's a push, there's a give take there. But, you know, I think that that's, I have identified that with conversations with my investors and obviously my prior colleagues. I mean, that in itself is, is a big difference. It's a big difference. We're just as attorneys, we're just trained to find and look at risk and think about all the bad things that can happen. And man, when you're building a business, when you're growing out on your own and you say, I'm done with my W-2, I don't want that paycheck anymore. That's a lot of risk, right? Or at least it's a lot of risk to a person that thinks that way. I actually don't think that way. I think it's more risky to be have one income stream and be a W-2, but that's certainly not the way that they typically look at it. (Seth Bradley) (24:02.306) Yeah, no, it's interesting what you're saying. But I'm also curious though, that if they are also investing, because it sounds like you've also worked with some associates, or at least your investors have come from the same cloth, it sounds like they might be, instead of again, raising the capital like you are, high risk, high leverage, they're willing to put their money to work. Do you find that And I guess maybe that's it. Do you find that that kind of archetype is finding that to be of a less riskier approach versus flipping versus doing it themselves? Or do you find that it's more of time constraint thing? it's like, listen, I got the money. You mentioned it. I have a high net worth. I'm an accredited investor. Let me just do it with someone who's an expert. What have you seen since you've been on both sides, and especially as a fundraiser? Yeah, I think it's that investor profile. You know, these are folks that make a lot of money from their W-2. They have no time on their hands because their W-2 is so demanding. then any time they have outside of that, it's got to be spent with family. So they really just don't have any time, but they do have capital. So it's just that investor profile that you're dealing with with attorneys and some of the similar, you know, with doctors and dentists and engineers and people like that. Same thing. You know, they're highly paid professionals. You know, they went to school for a long time. They make a lot of money, but they don't have any time. And unless they really want to venture out and say, okay, I want to raise capital or, or, I don't know, you have to figure out a way to carve out more time because they certainly don't have it. I know when I worked in big law firms and I'm trying to bill 2000 hours a year, I don't have time to, you know, invest actively. In fact, I actually got fired from my big law job, my last one, because of that, because I'm raising capital and doing real estate deals. and starting businesses and guess what? You don't have time to do that if you're working at a demanding job, whether that's as an attorney or Dr. Dennis, whoever that might be. So I think it just comes down to that profile and do you have time? Do you have capital? And then whatever one you have a surplus of, that's probably where you're going to fit into the asset. So you can invest if you have capital and no time. Ruben Kanya (26:26.126) You need to find something a little bit more passive and that comes through like funds and syndications and things like that. All right. So that's very helpful and I think very interesting because you've seen both sides. You not only were on the other side, but you've also been the capital raiser and then you've also yourself invested passively. Tell me about the first deal that if you recall, at least the like kind deal when you raised capital, who did you go to? Did you start with your client base? Did you start with friends and family? And then maybe we can even get into the granularity. I know there's different non-accredited, accredited 506V versus 506C. There's a lot of different kind of foundational pillars. But talk to us about what your first deal was like, if you recall some of the numbers and what kind of asset type and then who you actually pulled in. So people can start thinking of actually what's possible when we talk about capital. you know, in fundraising, we think of it as this big thing, but people like you and me can actually start initiating these kinds of transactions. Talk to us about your first one. Yeah, man, I mean, don't remember the actual specifics, but it was like 100 because there's around 150 unit multifamily something like that was your first That was the first raise it was the first raise but I was brought I I wasn't the primary operating partner I brought in as a capital raiser that sort of thing and also providing some legal services as well. Um, but I was (Seth Bradley) (27:48.078) That was your first race. (Seth Bradley) (28:01.422) Hold on. That's interesting. Now you kind of you're kind of double. Is that is that how you got your general partner essentially? Were you a general partner on that? Or were you tell us about that? Because from what I understand, you can correct me if I'm wrong here. You're the expert. You can bring in different subject matter expertise to the table to value your I guess your position and a capital raise. Maybe one is investor relations, one, et cetera. Did you from what I understand, bacon? some of your services and as a GP or is that, what did you? Yeah, for sure. Yeah. I was a general partner on that deal, baking in some of my legal services as well. Started leveraging my skillset that's super valuable. Obviously, it's applicable to these capital raises. I can help you raise capital and also be the securities attorney and also potentially the real estate attorney as well on the deal. So lots of different ways that I can get in there and provide value to the active partnership. But yeah, I I was tasked with raising, you know, half a million dollars. I didn't hit it. I hit way under. I think I might've raised like a couple hundred thousand dollars. And I was pretty happy that I even hit that because it's the first time. I'm, and I'll tell you what, man, like capital raising is hard. Like I think that, you know, you see all these masterminds out there and these coaching programs and things and they're teaching how to raise capital and some are great. And I'm actually in a couple of them. but they are, you know, they, have to sell you on that. easy, right? They have to sell you on, Hey, I'll give you the systems, the processes and boom, you're going to be able to raise a million dollars easily. It's not that easy. unless you already have a built in network of high net worth individuals, that's where you'll find success. Or maybe you have a platform like yours where you can access a lot of people that you already have a relationship with and you'll like, and trust you that love what you're doing. And they're like, man, if he's investing in this, it must be good. So that those people, like you, and then also people that are. Ruben Kanya (29:59.426) we tend to see a lot of doctors and dentists that are very successful right out of the gate. Cause guess what? They work with other doctors and dentists who already trust them, who have money, who already trust them. So they do great. and then others, like me are probably somewhere in the middle, right? We we've got a base of investors that are like attorneys, which seem like they'd be great because they have money, but guess what? They're a pain in the ass. So there's, there's a little bit of give take there. and then you have other folks who, you know, maybe they're a school teacher or something like that where their colleagues maybe don't have a ton of money to invest and they have to follow just like, you know, follow the processes, the systems and the marketing funnels and those things and rely really heavily on that. And typically it doesn't go that well. It doesn't on the first one. You've really got to be scrappy. Like you've got to get in there. You've got to literally make a list of a hundred people that you know, that might want to invest right. type it up, go systematically through that list, and you've gotta break out of your shell and not be afraid to just reach out to these people, no shame, get your pitch together and just do it. And it feels awkward and you don't wanna do it and you feel like a salesperson, but you've gotta do it. You've gotta break through those reservations and make it happen because that first raise is a bear. You've gotta just be. You've got to be scrappy and you've got to do whatever it takes and 10x whatever you think is going to take. Experiment nation, you've heard me talk about how multiple investors across the nation are landing these lucrative midterm rental insurance contracts by making these small tweaks on the branding and marketing side, especially if you're an existing short-term rental operator, there is a quick and easy shift that you can make with the ride guide in place. And because we've launched a two-day bootcamp, (Seth Bradley) (31:59.278) that not everyone could attend in real time, I've put together a recording where you can get all the materials and all the guides to focus on rebranding either your short term rental business or your current midterm rental business so that you can actually have the insurance companies reach out to you. And then day two is if you want to actually play offense, how you can reach out to them by listing on the right platforms, et cetera. If you're looking to get this MTR bootcamp so that you can start optimizing and you can start receiving these lucrative contracts that again, provide less headaches, less turnovers, unlike the Airbnb space, you can start receiving inquiries today by having the right guide in place. So please go to experimentrealestate.com for slash MTR bootcamp or click the link in the bio to make sure you get your hands on the and midterm rental insurance bootcamp to fast track your way into landing these lucrative insurance contracts the exact same ways multiple investors have taken advantage of this unknown and untapped niche within the midterm rental umbrella. Wow, so I'm a systems guy and as you're speaking, I'm taking notes here guys. I heard three key pillars and feel free to add to them because I wanna hear. kind of the downfall of some of what folks are coaching. I heard one is money, number two is trust, and number three is network. And I like how you highlighted those because I hear, well, if you have a network and you can get access and you have a large pool, then there's probably people who are gonna have money in there. Then if you have what I'm hearing is authority, trust, AKA I'm a doctor, you're a doctor, we speak the same language. And by the way, guess what? Third pillar, we all have money. So that's kind of like the sweet, sounds like that's the sweet spot. MTN money trust and network. What did I miss? Ruben Kanya (34:03.89) You nailed it, man. That's it. That's kind of the big level, the high level things that you need. I mean, you need that authority or you need to be able to show that you know what you're doing, that you know what you talk about and what you're talking about, that sort of thing. And then obviously that network, you either have to develop that through your W-2 that you already have or however it might be, or maybe you have a platform, right? Like maybe you have a platform like a podcast or an investor group. or an in-person meetup. We don't do those as much as we used to before COVID, but that used to be a huge thing. Like I were on a real estate meetup in San Diego County or something like that. And it goes, that used to go really, really well for people to be able to raise capital. So yeah, you gotta have that platform. Network. I know, right, Networking lunch. You should bring that back. There's something about because there's something about this, right? This is cool. Like, what a time to be alive where you and I can connect in the flesh. But I want to echo what you just said. Because I'm kind of speaking to myself as a reminder, Ruben, you got to get these meetups going again. We used to do a meetup in New York and Atlanta. And just the relationships that happen in the room and you're being the super connector is so powerful. I wouldn't get cute and just, you know, this is great that you and I can connect while you're in San Diego and I'm here in Boston, but it's not, or it's and, I think we should, I think we should bring it back. Cause I could tell it may a super charismatic dude, great energy. you know, obviously you're authoritative figure and I feel like, I think, it will only service more. never seen. (Seth Bradley) (35:41.87) to have these in there's something about in person. So yeah, I'm just I'm preaching to the choir, but I'm also like, hey, accountability, I'm gonna check up on you. gotta do the same. You gotta appreciate it. Tell me sure man. And it's great. Like when we meet on something like this and we have some interactions on social media and then we get on each other's podcast, you know, get to know each other. And then when you meet in person, you're like, this is awesome. You already feel like you know the person. So technology is a great and right. Another and yeah. Yeah, don't sleep on that fit that in person. We need more of that if anything. And people are, you know what, people I think are actually searching for it with all this technology. So good reminder for the both of us and whoever who's listening. I want to touch on something that you said, Seth. You mentioned, because I like learning from those who either have failed or made mistakes because can expedite our learning process. So you said, First deal typically, uh first one doesn't go well, uh, it's a bear but then you also mentioned that uh, you know Some some mastermind programs, right and there's a lot out there good and bad and some are better than others. Uh, some of them, you know I see I guess uh, maybe Don't um, I should say, um, maybe they fall a little short of helping you get to your first link. What's missing? What's the missing link? We talk about money, trust and network, but like if I wanted to nail it the first time the right way without, and I wanted to learn from someone like you from, your mistakes or from someone else's mistakes or from, know, those masterminds that are just falling short, what is a, is, is it a foundational or at least insight or lesson learn or thing I should keep top of mind in addition to the money, trust and network that would maybe put me in a (Seth Bradley) (37:40.024) position not to have the first one be so challenging. Yeah, I mean, to be honest with you, I think it's going to be challenging no matter what. I mean, I think what I was going to say is actually grit, right? You have to have grit. So I think it kind of it's a counterbalance here where you have a mastermind or coaching program or a class or something like that that you're selling to somebody. And the only way somebody is going to buy it is if you say, hey, buy this or come join me in this group and I'll make it easy for you to do what you want to do. Like that's the selling point. You have to say that it's going to be easy to get them to pay you to do it. But the problem is once they're in, you realize it's not easy. So, you know, People sell the promise, not the process. That's right. That's right. So, you know, I think maybe I don't know if there's any way around that. Like you certainly can't sell it is going to be hard and be like, Hey, well, if you buy my $20,000 program, you're probably not going to make it. So you can, if you want, you know, it's just not, it's not going to work. So I don't know if that's going to change, but I would say maybe once you get into that program, then you preach that, look, I can give you the systems, I can give you the processes. I can even teach you the compliance and I can hook you up with all my different, you know, my network and Ruben Kanya (38:59.21) hook you up with my securities attorney and my CPA and my funnel builder and those sorts of things. But at the end of the day, really emphasize that it's going to be work. You have to not only implement the systems, but you're going to have to scrap. Just like building any business, capital raising is a hard business and you're going to have to do things that are going to make you uncomfortable. And if you don't go all in, you're not going to make it. That's all there is. It's just like any business. or even a piece of a business. So me and my wife own a few gyms together and like sometimes we'll implement like you know, a promotion or something. Right. And if we half asset, it doesn't work. It just doesn't. It simply does not work. You have to have full buy-in. You have to believe in it yourself and you have to get your teammates and your employees to believe in it or they won't or they won't grow in the same direction as you. You've got to be all in just like with any business or it's not going to work. love that. That's a good one. The belief system is certainly a big one. And I'm sure it comes off across, especially in this space of capital raising, you people want to know that, do you believe in what you're saying, right? Just as much as you believe in yourself. That's interesting. So Tactically, was talking to this gentleman yesterday at the gym, speaking of the gym, a young guy, a hustler, you know, making some good money. And we were kind of talking about, you know, journey, you know, part of the journey is, you know, acquiring skill sets and honing your and sharpening the axe, for lack of a better word. And so I'm curious, you know, And I'm going to stick to my pillager because that's a reference point for me. But if I'm thinking of, what is one skill? Not saying for this is the end all be all by any means, just curses. If I was to focus and truly get really, really good at one skill and, can she not just achieve mastery in it? Is it fostering relationships, remembering Seth's birthday, what he does? Is it being able to really get (Seth Bradley) (41:17.998) great at communication and putting together a pitch deck, just to get a little bit more granular of like, what skillsets should I be thinking of, of honing, flexing that muscle and or which skill sets would actually give me an advantage in this space to really double down on? What would you say to that? I'll just lean on what I personally did. And I think that that's public speaking. So it's a lot, it's something that people hate, right? Like most people hate it. There's a small percentage of people that love it. Not very many. Most people say it's their biggest fear. Certainly my biggest fear was public speaking. so I had to overcome that. I realized that in order to be the person that I wanted to be, I needed to overcome that fear. I needed to get good at what I was not good at. And that was certainly it. And I'll tell you what. doing what we're doing now helped me. So I launched a podcast. It helps a lot. You get used to talking, you get used to conversating with people and you being the center of attention and focusing your thoughts and putting them into the words that you want to say. And it, it really helped. And I think that that goes from the top down. So even if you, you know, public speaking, you're thinking about, you know, being on stage and giving a presentation, that sort of thing. Just gonna say. Ruben Kanya (42:34.914) but it trickles down all the way to networking conversations, to having a phone call with an investor. Like it just improves your conversation skills and your communication skills that you have, whether you're on stage, whether you're on a podcast or whether you're on a phone call or a face-to-face meeting with an investor, it trickles all the way down. I love this conversation so much and Seth, you have your own podcast as well. Why don't you plug it in for a second. Sure, it's called the Passive Income Attorney podcast, but I will say that I'm rebranding to Raise the Bar Radio. Obviously a homage to raising capital and being an attorney. Right. No, the reason I bring that is I couldn't, I just want to echo that, that, everything is, is, is a, is a building block, right? I think what's fascinating about having your own show, right? Seth is, you know, that when someone is talking, traditionally, or if you're not well trained, you're already thinking the next thing to say, not really hearing the person. This skillset right here, but we're doing, which I love so much, you know, forces you to be a better listener. You know be able to collect information Digest it analyze it and then respond to it. I've always said I think having a show a podcast is one of the ultimate hacks because of the the the There's just so many multiple benefits associated with it. I'm curious. Do you see it that way too? Or is it just me? Ruben Kanya (44:06.798) just 100 % man 100 % you heard me man like that it's a game changer I mean there's that's to me the number one thing but also you you just get to make connections too right like you get to have guests that you have to have a reason to have somebody on your show that maybe you wouldn't get to talk to for whatever reason or and you get to cross paths with people and you get to say you get to share this experience like we're always gonna have this experience I know when I meet up with people in real life maybe five years later, like at a networking event, I'm like, my gosh, you remember we were I was on your podcast four years ago or whatever. And it's just like, you know, it's like we're high school buddies or something. you know, You know, that's so funny you say that Seth, because I was at a conference and I've seen this dude and it had been so long. He's awesome. And I blanked on his name and I was like, but I like, hadn't seen me yet. So I just went to my episode, scrolled them like that's right. Cause I couldn't put it together. I'm like, why am I playing on it? And we hit it off. went to lunch together. Like it was just awesome. But it's to your point, it's, it's sharing an experience one. It's learning how to communicate, learning how to listen, and then being able to... That's why I actually like being on this side more, because I get to ask you questions. It's having a master class. I'm learning so much right now, and then I get to share with my audience. It's like, Roman, that was just a great interview. like, dude, I self-interest. I selfishly was just as hyped. I'm so glad you got value out of it. So that's awesome, Seth. Let me ask you. So, know, biggest... You talked about the capital raising, challenging, having grit, needing grit, having a network, having money, having relationships. On the other side of this is, ah, this isn't for me. Do you have a message for those folks who are saying, you know, if you're an advocating for it and obviously you have a service around it, you've done it yourself. Sure. It's not for everybody. (Seth Bradley) (46:14.178) Right, but for someone out there who's not thinking this right like I think I was in a meetup There was a gentleman out like 300 something units like single-family homes. I think I think you did it the old-fashioned way old gentleman I'm like, yeah, I'm like damn. what is it? What message you have to like share as far as I? Like pulling on levers, right? That's why a lot of us get into real estate levers being anyone resources capital social capital, etc Can you? Just give us your take on this lever and the power it has. And if someone's not thinking of this, the power it can have. I you mentioned 120 million in 2022. Like help us understand and grasp that for someone who's thinking still like, oh, I'm going to just refinance. I'm going to flip this home and I'm going to OPM. How important is that? It's so important. Like I said, it's scale, right? It's scale and speed. And that applies to any business that you're trying to scale. It's speed. Like, can you get there on your own or maybe finding one partner at a time? A lot of times that's where you start. Like if you're fixing and flipping homes, you get to a max and you're like, I'm going to bring in, you know, Joe Shimo or my brother-in-law and they're going to fund this one deal. And you're doing one house at a time, or maybe you're doing two houses and you're doing three, but that takes time. I mean, it just takes a lot of time to get there. So you're just going to be going like this. Maybe you're going to keep improving and then you're going to have one bad deal and it'll be chopped back down a little bit and they're to keep going. But with other people's money, you go like this, like that you get vertical and you can get, and you can just get economies of scale. can, again, just go with speed and that's what matters in business. Now, maybe that's not for everyone. I do get that. Like, I think if you would have asked me a few years ago, I would have said, this is the only way. Like this is the only way you have to do it. I don't know if it's necessarily for everyone, but if you do want to get to that next level and you want to get there fast, like you want to achieve it soon, then other people's money is where it's at. Like you have to use it like gasoline on a fire. (Seth Bradley) (48:21.678) Tell us about the, I recently heard Alex Formozzi say this, and I think he was talking about how people need to realize that a piece of a watermelon is always gonna be greater than a large grass, like grapes or something like that. I was like, oh, that's a very interesting analogy. Can you break down maybe just for us who are not familiar with the split? when you're raising capital and you have other people's money in play and you know a lot of people talk about assets under management here and there millions here and there but help us understand like what's what's the what's the ratio you helped a lot of clients if someone's a GP on a hundred million dollar deal or a ten million dollar deal how much are they actually taking home right like how much do I make because you know you see a lot even on social like I think that's very interesting for us because you know, we got into the space and we're super lean, but at the same time our margins are ridiculous and it's not about how many doors someone how much profit we make per each, you know, property with all these insurance companies who are paying us like five X what you would traditionally pay. So it's never been about a door contest for us, but that's very prevalent in the industry. Like, we got assets on a management, you know, 20 million here, 120 million. But how much would one. for someone who's listening, or maybe you're not thinking, said pour gasoline on it, how much am I actually taking home, let's say on a $100 million raise, or on a 20 million, 10 million? What's the good ratio? Like what am I making? And then what's the upside of that? And why is it beneficial for me to really pay attention to this? Especially if I am for profit and money driven, and I understand the opportunity that might be at stake here. For sure, man. And you're kind of opening up a can of worms, right? So we'll see where we take this. the general idea here is you're actually not allowed to raise capital without a license. So just like being a doctor or a dentist or an attorney, you have to have a license to be able to raise capital. And it's called a broker dealer or potentially an RIA, a registered investment advisor. So if you're not one of those people, if you don't have a license, you need to have an exemption from having Ruben Kanya (50:41.814) that license. Now, if it's your, this is speaking in generalities, but if it's your own deal, if it's your own fund, if it's your own syndication, if you're the one buying the property, that's an exemption. You're exempted. You can raise capital for your own deal and that's okay. And that's kind of the co-GP concept that we talk about sometimes. I actually don't like to say co-GP because to me it's a fallacy. There's no such thing as a co-GP. You're either a GP and an active partner. or you're not. And what's a co GP. So we call co GPS or the way that the industry tends to frame them as kind of these small capital raisers, right, these small capital raisers that come in and raise a little bit of capital, and they don't participate in the deal in any other way. So they don't provide any services, they don't do any of I got got I got rich friends Right you call me you say Ruben. Can you code GP this? know you can probably bring us an extra 50 million to the table Co GP or you're saying is actually not kosher It depends. So it all depends on how you structure that deal. So if you're bringing a large amount of capital and you're only bringing capital, what you're going to want to do is negotiate managerial or voting rights within that legal entity that you're partnering with. So maybe they're the operating partner and you're the capital partner. And that's okay. So long as you as the capital partner have some sort of like meaningful voting and managerial rights. So that's kind of what private equity does, right? They come in, they raise capital. And that's all they do is provide capital. But guess what? In those legal documents, if something goes wrong, let's say with the property or whatever the asset is, they have takeover rights. They can come in and manage the property and take over the asset management if they want to. Those rights are baked into the legal documentation. And that's what makes it okay, because they are an active partner because they have those managerial and or voting rights. But when you come in as a, let's say a smaller partner, and all you're doing is bringing in capital, Ruben Kanya (52:41.1) and you're not doing anything else. So you haven't negotiated any meaningful rights to make decisions or to manage. you don't actually manage the asset. You don't actually attend the meetings. You don't do anything except, here's my 500,000 bucks from my investors. And then you walk away. That's actually not legal. And a lot of people call that the Code GP model. But actually, you're either an active partner in the deal or you're not. Would it change Seth if I, it sounds like what you're saying is I'm bringing 500K and then I'm just leaving. I'm just like, here you go. Here's, I'm just hooking you up. Would that change if I put my own money into the deal? Now I'm an LP or no, there's more complicated. Now you're, yeah, now you're an LP because it's your money. So you're just an investor. Right. you're saying I could, yeah. So you're saying the difference between the example you just gave is the fact that that person never had money in, they just brought money in. That's none of their own money. And then they didn't do anything. You're saying that's a red flag for lack of better words, if they don't have the proper, I guess, voting rights, manager rights, et cetera. Is that an accurate recap? Yeah, I can use my own capital. I can put my own half a million dollars into somebody's deal and be a passive investor. And that's okay. I'm not raising capital. That's my capital. But if I said, okay, here's $250,000 from my mom and $50,000 from Rubin and another $100,000 from this person and that person. And I put it in a LLC or I just bring them into the deal. Then that is raising capital. You're raising capital from other people. And that's, that's the difference there. (Seth Bradley) (54:14.254) Yeah, so it's almost like you could be stacking, you know, people are a bunch of people are recruiting for the fund, but those folks are not on there as investors. It's aggregated funds, essentially, which could create a problem, right? Is that what you're saying? Yeah. Okay. Yeah. Very interesting. I never even thought of that case study. Yeah. Yeah, I didn't even ask your question though, which was how much money can you make? Right? So typically, typically, and again, we're putting securities laws aside here. We're just talking about kind of industry norms, we'll call it. Maybe 30 % or so is put aside for the capital raising. So 30 % of the GP. let's say there's a syndication where you do a 70 30 split, 70 % goes to the investors, 30 % goes to the general partners. Well, If you bring in, let's say, 100 % of the equity, you bring in all of it, then you'll probably be allocated about 30 % of the general partnership. So 30 % of the 30 % in that example. So you get 9 % of the deal. What did you mean by 100 % of the equity amount following? So if you had to raise, let's say you're closing on a $10 million property and you need to raise $4 million to close it, or let's say the down payment plus capital improvements, something like that, and you bring in the full $4 million, you brought in 100 % of the equity needed to close the deal. Ruben Kanya (55:38.574) Yep. And then overall, so and then what has happened now? So what's going on now or what's happened over the last couple of years is that there have been some very well-known syndicators in the space get investigated by the SEC and people have said, all right, well, now we need to figure out a different way to raise capital, compliantly. Right. And the answer is actually always been out there, but it's had some difficulties and that's a fund to fund. So people out there, they've heard of a fund to fund. This is more a more prominent way, a more compliant way to raise capital nowadays. But I'll tell you what, comparing it to the CoGP model, it's more complicated. It costs more money and it's just a lot more work for you as the capital aggregator or the fundraiser. So people have avoided it because they've just done the CoGP model because it's easier. But now that the CoGP model isn't as available, people are still doing it, but people are kind of shying away from it because of the the investigations that went on. Fund to Fund has become a lot more prominent and you have companies like Tribe Best who I'm chief legal officer for, full disclosure. We put together a Fund to Fund product where we make it cheaper, easier, more compliant, and you can just do it very easily and within five business days because we do everything for you. So instead of you having to find a securities attorney and a CPA, open a business banking account, file your LLC, Walk your investors through the signing ceremony and get them to wire your funds. We call that herding the cats. Do all these things and put your cap table together, do your distributions, all those things that you'd normally have to do. Tribe Best does. And we do it for a very low price in comparison to what I would charge you if you came to me as a law client. Interesting so I like how you just covered the foundation there. Let's go back to the 10 million dollar example, right? Yeah, you put in equity is you said so this is me saying Equity to close is 4 million. And so I'm bringing in 4 million just so I'm clear is do I have and this is my assumption that a Lot of syndicators are also raising the capital for that 4 million. Is that not correct? Ruben Kanya (57:55.032) Typically, yes. Okay, so then you're saying, just want to make sure I understand all the different use cases. So I could be 4 million and then the Delta, I can either traditional lending and or have my investors cover the Delta, which would be the 6 million. Is that accurate? Yeah, I mean you can find however you need to fill in that the debt the equity stack Well wouldn't be the equity stack the full capital stack. Yeah Typical though, it more typical that if I'm the GP to $10 million asset that I'm actually going to raise, I don't know, $3.5 million and put 500K on my own money? Is that more typical than I'm... I would say that is typical. Yep. That is more typical. would say prime example idea, $10 million property, get a $6 million, maybe a little bit more, $6, $7 million loan. And then you raise three or $4 million, whether that's from passive investors or whether that's your own capital that you put in, or maybe you bring in fund to fund investors. (Seth Bradley) (59:02.478) Okay, so that's where I wanted to ask the question, fund to fund. Tell me how that's different than the, bring in 3.5, I bring in 500K to the table, I raised 3.5, now I have a $4 million down payment, we borrow $6 million on debt. Tell me how the fund to fund is different than that approach. Sure. So that deal that you just described, we like to call that when we're talking it with respect to fund to funds, the target deal. So that's the target deal. Like that's the entity and the structure that's buying the asset. So they're buying this $10 million asset. We're actually at the fund to fund level, one level down from there. So we create our own legal structure, our own LLC, and you have your own manager, a fund manager who brings in their own passive investors and they put them in that fund to fund legal entity. And then the fund of fund legal entity actually invests into the target deal. So they come into the target deal as basically a big passive investor. let's say they aggregate a half a million dollars where typically, you know, the average investor might be $50,000. So these are bigger investors. It's just one big investor to the lead sponsor or the target deal, but it's really, yeah, it's really another fund is what it is. So it's a fund of a fund or a fund of a syndication. That is so interesting. so you're saying that is becoming more prevalent. You fund a fund. I mean, I would imagine that's where not to get so far off topic, but that's where a lot of big companies who are deploying their excess capital or investing in. I I guess it's in multiple portfolios, right? Investing, right? mean, there's commercial, there's insurance. I mean, there's so many different things you can invest your money into. Yes. (Seth Bradley) (01:00:46.656) Is that all fun to fun families essentially? For sure. For sure. Yeah. You know, you can call it a fund. There's different kinds of fund to funds. Fund funds aren't new. They've just been deployed in a different way recently or more prominently or more often, which is this kind of this I'll call it. We like to call it an SPV fund to fund single purpose vehicle fund to fund. Now other people will call it that same thing and mean something different, but the way that we mean it is that we create this fund to fund entity. And it's a single purpose vehicle, meaning it's created only to invest in one deal. So that $10 million multifamily deal, we create a fund of an SPV fund of fund only to invest in that one
In this comprehensive episode, Ray Higdon offers valuable advice on how to motivate a struggling sales team. Ray challenges the common assumption that a lack of financial success equals struggle and explains that not all team members are driven by monetary goals. He highlights the importance of understanding individual motivations and cultivating a positive culture. Ray suggests getting his book 'Freakishly Effective Leadership for Network Marketers' for in-depth strategies on culture and duplication. He also emphasizes the significance of continuous recruitment and personal activity. Ray introduces his free video series on the four Ps: pipeline, posture, position, and perspective, which provides insightful strategies to enhance sales performance. He encourages viewers to bring new energy into their teams and underscores that while duplication can't be forced, increasing its likelihood is possible through hope, vulnerability, good culture, and ongoing recruitment. ——
I break down the essentials of building your personal brand on social media. Drawing from my experience and my father's success with NaturalSlim®, I highlight the three key P's. I'll walk you through actionable steps, real-life examples, and practical tips that can turn attention into revenue. -------------------About Manuel Suarez:Manuel Suarez, known as the "Marketing Ninja" and a "Best Selling Author" of "Marketing Magic", leads Attention Grabbing Media (AGM), a marketing agency honored three times on the Inc 5000 list. With a team of over 120, AGM specializes in turning attention into profit for a wide array of brands. In 2023 alone, brands managed by AGM exceeded 250 million USD in revenue.Manuel is also the co-founder of NaturalSlim, a self-funded high 9-figure brand. He has elevated thousands of businesses across various sectors and has directed marketing campaigns for industry leaders like Dr. Eric Berg, Grant Cardone, and Daymond John.He is also responsible for two of the top 15 largest U.S. YouTube channels—Dr. Eric Berg and MetabolismoTV—which together have over 20 million subscribers. Over seven years, his strategies have amassed 8 billion views, generated 5 million leads, and earned over 500 million USD in revenue.Follow Manuel Suarez on Social Media:- Facebook: https://www.facebook.com/theninjamarketer/- Instagram: https://www.instagram.com/mrmanuelsuarez/- TikTok: https://www.tiktok.com/@mrmanuelsuarez- X (formerly Twitter): https://x.com/MrManuelSuarez- LinkedIn: https://www.linkedin.com/in/mrmanuelsuarez/Learn More About AGM:- Visit our website: https://www.agmagency.comNeed Help with Your Marketing?- Talk to a Ninja: https://www.talktoaninja.comCheck Out Manuel's Book, a #1 Seller on Amazon:- Marketing Magic by Manuel Suarez: https://a.co/d/gbwHKSf
In Episode 269 of The Cardone Zone, Grant Cardone delivers a raw and unfiltered conversation about what it really takes to achieve true wealth —and the harsh truths most people aren't willing to face. We've been misled, misinformed, and indoctrinated to believe that working hard, saving money, and playing it safe will lead to financial freedom. But the reality? Those strategies were designed to keep you in the middle class, not help you escape it. In this episode, Grant outlines the stepping stones to real wealth: Breaking free from cultural and financial misconceptions Understanding the difference between rich and truly wealthy Why income is just the start — not the goal This is not motivation — this is a wake-up call for anyone tired of playing by rules that don't work. Dive deeper with Grant's latest book The Wealth Creation Formula Follow @GrantCardone on all social platforms Visit GrantCardone.com and stream 24/7 at 10XSTUDIOS.COM for tools, strategies, and real talk that will set you on the path to lasting wealth.