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This week we chatted with Carly Burson, Founder and CEO of Tribe Alive. Founded in 2014, Tribe Alive grew from an eight-women team to a team now of over 325 artisans. It initially began as a way to economically and socially empower women who are negatively impacted by gender inequality. Tribe Alive has four core values: built by women, safe and meaningful work environments, designed to last, and environmental consciousness. The goal has always been to create minimalistic, eco-friendly items of clothing that can be worn for years. She went into depth on the supply chain, importance of paying a living wage, and more. Check out Tribe Alive:Website: https://tribealive.com/Instagram: https://www.instagram.com/tribealive/Support the show (https://www.patreon.com/sustainabilityof)
Carly Burson is the Founder & CEO of Tribe Alive, an ethical fashion brand focused on moving the industry toward a more sustainable approach, while educating and meaningfully employing artisan men and women. Tribe Alive was born from Carly’s decision to utilize her years of experience in the fashion industry as a platform to alleviate poverty. In four years, Tribe Alive has grown from employing 4 female makers in Honduras, to supporting 8 artisan design cooperatives in 5 different countries, where over 250 people are sustainably employed. Utilizing her drive for social justice and years of experience in the fashion industry, Carly shares her passion for activism, social enterprise, and impact consumerism as a means to empower women. She believes that business should only be used as a platform for positive change and that elevating women and girls is the only way to guarantee a brighter future.
In the last year, big brands like Nike, Athleta, and J.Crew have entered the fair trade industry. It's a big win for the fair trade movement, but it leaves small business owners with daunting challengers. Mom-and-pop shops are no match for companies like Target. No longer is it enough to market the story of your artisans and expect to generate revenue. If you want to compete, you must put your customer first. In my keynote address at the Fair Trade Federation Conference in Austin, I challenged business owners to reconsider how they position their organizations in the fair trade space. This is what I had to say... Things You Don't Want To Miss: A Crazy Dream 1:17 - In the next 25 years, I want the term fair trade to cease to exist. I want ethically-made products to become so much the norm that the term "fair trade" is no longer needed. The Power Of Persistence 1:45 - When I was about eight and 1/2 years old, I took it upon myself to look out for the other children in my neighborhood. Our neighborhood didn't have any sidewalks, so I decided to petition the town council for safer streets and the implementation of sidewalks. As you might imagine, nothing happened. In six months, we still had no sidewalks, so I began to write the town council, asking for change. Finally, after two and 1/2 years of calling, writing letters, and begging for change, we finally got the sidewalks. While this is a cute story, it's an important illustration for the power of persistence. If we want to see change, we must be persistent. Life Lessons From Kenya 7:34 - In 2011, I visited the Kazuri Bead Factory on the outskirts of Nairobi, Kenya. It was my first exposure to the fair trade movement, and if you're not familiar with them, their goal is to provide employment opportunities for disadvantaged members of Kenyan society. This trip put in me a desire to learn more about the movement, and I soon jumped all-in on fair trade. I wanted to do my part fo effect change for those living in poverty around the world. The Challenges Facing Fair Trade Businesses 9:10 - Fair trade businesses are changing lives, and striving to make ethical business practices a standard around the world. However, the jump to fair trade isn't without its challenges. One day, fair trade will become a seemingly standard operating procedure, and cause marketing will slowly begin to lose its power as consumers come to expect ethical practices as the norm. 9:52 - Fast fashion brands Madewell and J. Crew recently launched Fairtrade certified denim lines. Athleta is now a certified B Corporation, and Nike has an entire department dedicated to sustainability and ethical practices. The industry of business is wising up, and that will affect small businesses who operate on fair trade principles. Small businesses will lose their competitive edge to monoliths like Target as it seeks to enter the fair trade space. A Unique Perspective 13:10 - I'm a fair trade customer, and I love ethical fashion. I've also worked alongside small business owners as they seek to stay alive and use their revenue to serve their local communities as well as men and women in poverty around the world. As a blogger, I've interviewed hundreds of fair trade business owners who seek to thrive as entrepreneurs, and I hope my perspective will challenge you to consider how to run your business with purpose. Change Your Messaging 15:35 - If you want to survive in the next era of ethical business, change your message. Put the onus on your customer first, your product second, and your artisans' stories third. Disclaimer: We're not telling you to neglect your artisans, nor are we suggesting you hide their stories. Of course we want to tell the stories of those who make your product. However, the message of fair trade for years has focused around the artisans, and in reality, it's the customers who can be the heroes of the story. Customers purchase products, and their purchases keep your business alive and lift your artisans out of poverty. 16:55 - The Root Collective is a great example of a company that's shifted it's messaging. They realized their customers wanted to be noticed in their shoes, so they began focusing on developing a rock-star product that would solve a problem for the customer. Now, their customers get noticed, and in turn, they share the story of The Root Collective. Focus on meeting a need for your consumer, and in turn, they'll get behind your cause. Shift Your Brand Perspective 19:26 - Consider your branding. Does your branding blow people away? Do you impress people when they visit your website? If you want to compete with Nike, you've got to brand yourself. Ask yourself, "other than fair trade, what's your competitive edge?" 21:36- Tribe Alive is an ethical fashion brand that's killing it these days, and their branding is SHARP. In fact, it's so sharp that J. Crew and Madewell approached them. Now those companies are selling Tribe Alive products. Tribe Alive's branding speaks for itself. It's messaging is focused on the customer, and it leads people to a conversation about the work they're doing. Develop Your Marketing Strategy 22:47 - Are you using social media as a tool to create a community of brand evangelists, or are you using social media as a megaphone to announce new products and sales? Too many people are taking the "social" aspect from social media. People want to belong; they want to connect. A brand that connects people will thrive. 23:54 - Elegantees uses its platform to share sneak peaks of upcoming products while connecting users. It brings users into the company, and gives women an opportunity to become brand evangelists. Invite your community into your business, and market to them by speaking directly with them. Start Small 27:24 - Don't be afraid to change. Take one element from this talk, and use it to shape your business. Implement it in the next 24 hours, and set yourself up for success in the next 25 years. A Memorable Moment: "When it comes to the marketing of your business, your customer is your hero. Always. You're the guide. The customer is your hero." - Molly Stillman To visit the Business With Purpose website, click the link: https://www.stillbeingmolly.com/2019/05/08/business-purpose-podcast-fair-trade-federation-conference-keynote-address/
Carly Burson is founder and CEO of Tribe Alive - a women’s lifestyle brand dedicated to ethical and sustainable fashion. Carly shares how Tribe Alive got started, where they are today and also some mama wisdom.
Special guest, Carly Hopkin Burson joins us to talk about the humanitarian motivations behind her clothing line. We also discuss the racial dynamics of her family and cruel comedy.
In episode 145, Kestrel welcomes Carly Burson, the founder + CEO of Tribe Alive, to the show. Focused on investing in women globally, Tribe Alive makes sustainable women's apparel and accessories through building artistic collaborations around the world. “A lot of women are employed through fashion, but the way I view the industry as it is today is that a lot of women are kept in poverty because of fashion.” -Carly Burson, Founder + CEO of Tribe Alive Throughout this chat, Carly shares more insight into what led her to build Tribe Alive, and how the adoption of her daughter was a massive part of shifting the direction of her career. Additionally, she shares more on how Tribe Alive truly believes that women are the key to eradicating poverty. The below thoughts, ideas + organizations were brought up in this chat: Causebox, an order from them helped transform Tribe Alive from a side hustle to a main gig Nonprofits that Tribe Alive works with: Mi Esperanza in Honduras + Maya Traditions in Guatemala + Haiti Design Co in Haiti Tribe Alive’s artisan partners are 80% female, and all of their production managers are women Cuyana, a brand message Carly loves: “fewer better things" This week's episode is sponsored by: The Minimalist Wardrobe, a platform that offers a source of ideas and inspiration to help you minimize your wardrobe and make more conscious clothing purchases.
Man oh man what an interesting episode we have today. Cory aka the fat boii not so slim, Justin aka Alliance, Danny aka so pretty I hate his face, and Andrew aka I'm a creative and don't even know it Chun. We talk about everything from the ufc to woodworking to vocal techniques and just about everything in between. It was a real pleasure having Danny and Chun in the studio. Also as a bonus treat Danny was kind enought to let us close out this episode with a song from his band Tribe Alive called Snow in Spring it's a wonderful song. Go check them out when you get a chance you will not be disapointed. If you enjoy the show join the conversation links down below. As always thanks for listening https://www.facebook.com/crashcastpod https://www.instagram.com/crashcastpod https://twitter.com/crashcastpod1 https://www.youtube.com/channel/UCCExdMBD5tkYsho83-saL7w
One of the things I talk about a lot is the fact that there are a lot of layers to the ethical and fair trade fashion world. It’s not just about pretty, handmade clothes. There are so many complex issues that really hide beneath the surface, or sometimes maybe they’re brought to the surface. Everything from the orphan crisis to human trafficking to child and slave labor, all those types of things really are there hiding beneath the surface and it’s time that we talk about those issues so that people can understand why ethical and fair trade fashion is so important and why it’s important to be purchasing from companies and brands that you know the practices behind the things that they make. And it’s time, in my opinion, that we talk about those things and we bring them to the surface and we make it not scary anymore to have difficult conversations! My guest this week is Carly Burson, the founder of Tribe Alive. Tribe Alive is one of my favorite ethical fashion brands. They employ and empower artisans in 6 countries around the world and they are the epitome of a brand that’s changing communities, countries, and people’s lives. This was such a fun conversation and we talk about just about everything. I know you’re going to love it! WHEN ORPHANS AREN’T REALLY ORPHANS The inspiration behind Tribe Alive came from the adoption of of Carly’s daughter when Carly and her husband went to Ethiopia to finalize the adoption. Carly had no idea just how life-changing this trip would be. After spending time in their daughter’s orphanage, she realized that many of these orphans weren’t actually orphans at all. Carly and I chat about parents not given the choice or the chance to raise their kids and how this trip inspired her to make a change in her professional life. TEACH A PERSON TO FISH Carly knew from the very beginning that Tribe Alive wasn’t going to be based of a give-back model. While charity is important, many people don’t realize how charity can hurt a community. Carly never wanted to give anything away, she wanted to create opportunity for people to earn for themselves and stand on their own two feet. Carly and I talk about helping others live successfully and why Africa is fed up with the West’s hand-me-downs. ETHICAL NOT EXCLUSIVE Joining the ethical and fair trade fashion can be very intimidating. Many people established in this community often take the ‘all or nothing’ view, which honestly isn’t realistic for most people and sometimes even makes me feel like a little bit of an outsider. At the end of the day, it’s important to recognize that there is right and wrong, but that it should be all or nothing. Carly and I discuss the importance of being accepting and accessible and how to make changes over time. About Carly Burson, Founder of Tribe Alive: Carly Burson is the founder and CEO of lifestyle brand Tribe Alive. The name Tribe Alive came from her ambition to build more than just a company but rather her desire to build a movement. When Carly Burson began her adoption journey, she knew that becoming a mother would profoundly impact her life. She never imagined that it would alter the course of her life’s work. Although adoption presents an opportunity to support an individual child, Carly was struck by the desire to address the core issue of child relinquishment on a global scale: namely, the economic insecurity facing women in the developing world. Tribe Alive was born from Carly’s decision to utilize her years of experience in the fashion industry as a platform to alleviate poverty among people in the developing world. Carly believes that ethical fashion has the power to change lives, and it is her hope that Tribe Alive's artisans will be empowered with the means to care for their families. Carly has been interviewed and featured by Darling Magazine, The Good Trade, The Bump, and Pop Sugar to name a few and is admired nationally and internationally for her work and inspiring story. Carly lives in Fort Worth, Texas with her husband Kyle, 7 year old daughter Elie, 18 year old daughter Pricila, 3 year old granddaughter Flory, and four-legged soulmate, Remy Dog. “I loved the challenge of competing with brands that cause poverty through their production while our platform alleviates it. It’s our way of exposing the fact that you do not need to compromise the human factor of business in order to succeed.” - Carly Burson CONNECT WITH CARLY: Website: https://tribealive.com Instagram: @tribealive | @carlyrburson Twitter: @tribealive Facebook: Tribe Alive | Carly Burson Pinterest: Tribe Alive LinkedIn: Carly Burson Poshmark: Tribe Alive Special thanks to CAUSEBOX for sponsoring this week’s Business with Purpose podcast. Use coupon code MOLLY for $15 off! Join my Purchase with Purpose Facebook group and let’s continue the conversation! https://www.facebook.com/groups/purchasewithpurpose/ Subscribe to the Business with Purpose podcast (and I’d love it if you left a review** on iTunes!) Subscribe on iTunes** Subscribe on Google Play Subscribe on Radio Public Subscribe via Podcast RSS Feed
In episode 94, Kestrel welcomes Anna Lisa Grieve, the co-creator of Recess City, to the show. A lifestyle and travel blog, Recess City is a project by Anna Lisa and her husband Porter. Since September 2017, they have been traveling the world, living in hotels and showcasing ethical fashion brands along the way. "People suddenly realized that their food came from somewhere and that it mattered how it was made, and I think the same thing is happening in the world of fashion now. And, people are not just looking at clothing as a thing but understanding that there is a person behind it." -Anna Lisa of Recess City Throughout this episode, Anna Lisa shares more on how she got into blogging, and how it has evolved into a business + lifestyle her her and her husband Porter. Also, Kestrel + Anna Lisa discuss the complexities when it comes to defining what "ethical fashion" means. Stay tuned for later in the show when Anna Lisa rounds up some of her favorite ethical fashion brands of the moment. The below thoughts, ideas + organizations were brought up in this chat: Tribe Alive, first ethical company that Recess City partnered with, which inspired their shift in focus to all ethical fashion brands "First you have to make it, then you have to master it, and then you have to make it matter" - quote mentioned by Anna Lisa which reflects her goals for 2018 Girlfriend Collective, an ethical brand Anna Lisa loves Nisolo, an ethical brand Anna Lisa loves Will & Bear, an ethical brand Anna Lisa loves "Don't wear what's in, wear it out." - a mindset Anna Lisa and her husband Porter like to live by when it comes to their clothing
From a high-level competitive athlete to a facility owner to a multiple facility owner, things have come full circle for Luke Kayyem. His journey has been full of struggles, battles with the "big guys," and plenty of success as well. Now he is solely focused on building his brand by helping men find their path through fitness, nutrition, lifestyle, and his tribe...The Fittest Tribe Alive.
Meet the Founder of Tribe Alive || Carly Burson is the CEO and Founder of lifestyle brand Tribe Alive, a marketplace for gorgeous jewelry, accessories, and, most recently, apparel, all of which is made by female artisans from Guatemala, Haiti, India, Honduras, and beyond. Tribe Alive was born from a desire to provide safe work environments, dependable income, and the power for women to determine... Read More