Future of Fitness

In this conversation, Eric Malzone, Juliet Starrett, and Alex discuss recent transactions in the fitness industry, including Crunch and EoS, and analyze quarterly reports from major companies like Peloton, Planet Fitness, and Lifetime Fitness. They explore the challenges and strategies these companies face in a fluctuating economic environment, highlighting Peloton's struggle to grow despite cutting costs, Planet Fitness's impressive membership growth, and Lifetime's strong financial performance. The discussion also touches on the impact of AI in the fitness sector and the evolving landscape of gym memberships. In this conversation, Eric Malzone, Alex, and Juliet Starrett discuss the transformative impact of AI on personal health, the financial state of fitness companies, leadership changes, and the role of the Surgeon General in public health. They explore the intersection of individual health optimization and public health, emphasizing the need for educational initiatives in schools to combat obesity and promote healthier lifestyles. The discussion also highlights the success of Garmin in the fitness market and the overall optimism in the fitness industry despite challenges. LINKS: https://goteamup.com/ https://podcastcollective.io/ https://egym.com/int  

In this conversation, Dr. Bob Gabbay discusses the evolution and impact of GLP-1 medications on weight loss and fitness. He highlights the importance of integrating lifestyle changes with medication, the current state of GLP-1 treatments, and the role of fitness professionals in supporting patients. The discussion also touches on the future of healthcare, technological innovations, and the potential of exercise mimetics. Takeaways GLP-1 medications have been around for 20 years but have recently exploded in popularity. The evolution of GLP-1 treatments has led to significant weight loss results, with newer medications achieving up to 22% weight loss. Lifestyle changes remain crucial for individuals using GLP-1 medications, complementing their effects. Statistics show that one in eight Americans have tried GLP-1 medications, but many stop within a year due to side effects or expectations. Common side effects of GLP-1 medications include nausea and gastrointestinal issues, with muscle wasting being a significant concern. Fitness professionals have a vital role in educating and supporting patients using GLP-1 medications. Technological innovations, such as AI and digital health tools, are transforming healthcare and patient engagement. The future of healthcare may see a greater integration of fitness professionals into the healthcare ecosystem. Exercise mimetics are being explored as a way to stimulate muscle growth without traditional exercise. By 2030, there is hope for improved access to GLP-1 medications and a shift in societal attitudes towards treating obesity as a disease. LINKS: https://goteamup.com/ https://podcastcollective.io/ https://egym.com/int  

In this episode, Eric Malzone welcomes Julian Barnes, co-founder and CEO of BFS Network, for an insightful discussion on the state of the boutique fitness industry. Drawing from BFS's latest annual report, Julian shares data-driven strategies that gym owners can use to improve profitability, streamline operations, and build sustainable businesses. The conversation covers everything from fundamental KPIs to surprising trends that challenge conventional wisdom in the fitness space.   https://podcastcollective.io/ https://egym.com/int

In this conversation, Eric Malzone and Edward Hertzman discuss the evolving landscape of the fitness industry, focusing on the impact of media, the need for rebranding, and the significance of upcoming events like the CEO Summit and Innovation Summit. They explore how the industry is adapting to economic challenges, the role of AI in media, and the importance of personalized experiences for attendees. The discussion highlights the necessity for collaboration and communication among industry leaders to foster growth and innovation. In this conversation, Edward Hertzman discusses the dynamics of the fitness industry, emphasizing the importance of smaller voices and independent operators in providing valuable insights. He highlights the growing role of science in business claims and the need for radical transparency in transactions. The discussion also touches on content consumption trends, innovative experiences at industry events, and the significance of networking, particularly in New York. Hertzman reflects on the challenges of collaboration versus competition within the industry and the evolving landscape of B2B media.   LINKS: https://goteamup.com/ https://podcastcollective.io/ https://egym.com/int  

In this episode, host Eric sits down with Marco Benitez, CEO and founder of ROOK, to explore how digital health data is reshaping the fitness and healthcare landscapes. They discuss how wearable technology drives innovation in health monitoring, especially during the pandemic's impact on the industry. Marco shares his expertise in biomedical engineering and big pharma, highlighting how data-driven insights can enhance patient outcomes. The conversation dives into the challenges of standardizing wearable data, the role of AI in advancing healthcare, and the critical need for data privacy. They also examine how wearables empower disease prevention and personalized care through real-time biometric tracking. Marco wraps up by sharing Rook's mission and inviting collaborations to harness wearable data for better health and well-being.   LINKS: https://goteamup.com/ https://podcastcollective.io/ https://egym.com/int  

In this conversation, Tom Dowd discusses the significant progress made at F45 over the past year and a half, highlighting leadership changes, franchisee engagement, and the challenges faced, including accounting issues. He emphasizes the importance of innovation and strategic focus in the fitness industry, introducing the new 'Fit House of Brands' strategy and differentiating the Vora Pilates brand as a unique offering in the market. In this conversation, Tom Dowd discusses the strategic growth and management of his fitness franchise, emphasizing the importance of balancing demand with operational capabilities. He introduces innovative recovery modalities and the integration of GLP-1 medications into their offerings, while also addressing the challenges posed by economic uncertainty. Dowd highlights the significance of content creation in establishing authority in the wellness space and the ongoing commitment to supporting members' health journeys.     LINKS: https://goteamup.com/ https://podcastcollective.io/ https://egym.com/int  

In this conversation, Eric Malzone and Sam O'Keefe discuss the intersection of fitness, health, and financial opportunities through HSAs and FSAs. Sam shares his unique background and how it led him to identify a significant business opportunity in connecting health and fitness with financial wellness. They explore the differences between HSAs and FSAs, the market potential for these accounts, and how fitness businesses can leverage them to enhance customer retention and acquisition. The discussion also covers the qualification process for medical necessity, the commercial relationships with gym owners, and the future trends in health and fitness integration. LINKS: https://goteamup.com/ https://podcastcollective.io/  

In this episode, Darren MacDonald, the CEO of Tonal, sits down to discuss the state of the connected health and fitness industry at the Connected Health and Fitness event in Los Angeles. They reflect on the event's interesting discussions, including the speaker sessions on GLP-1s. Darren shares his thoughts on the promising aspects of the event and how various players in the industry can contribute. The conversation pivots to Darren's insights on the impact of GLP-1 drugs on fitness routines and the broader implications of tariffs on fitness hardware companies. The talk covers Tonal's recent developments, including the launch of 'Tonal 2' and the Tonal Training Lab in New York, which provides an experiential group fitness class. Darren also reveals his future vision for Tonal, including expansion plans and fostering partnerships. The discussion concludes with a reflection on Darren's personal journey to Tonal and his goals for the company's growth by 2030.   LINKS: https://goteamup.com/ https://podcastcollective.io/  

In this conversation, Eric Malzone and Dana Milkie discuss the evolution of the fitness industry, focusing on eGym's innovative technology and the role of Wellpass in connecting companies with fitness facilities. Dana shares his journey into the fitness world, the importance of AI in personalizing workouts, and how eGym's open ecosystem allows for flexibility in equipment choices while enhancing user experience. They explore the future of AI in fitness and the significant investment eGym is making in research and development to stay ahead in the industry. In this conversation, Dana Milkie discusses the transformative role of AI in the fitness industry, emphasizing its potential to enhance outcomes for fitness professionals and clients alike. The discussion shifts to the perspective of investors, highlighting the importance of viewing fitness companies as technology platforms. Milkie addresses the unique challenges faced by eGym in the North American market, particularly in educating consumers about smart fitness equipment. The conversation also explores innovative partnerships, such as the Fred Fitness model, and the slow adoption of technology in the fitness sector. Finally, Milkie shares insights on navigating market dynamics, including potential tariff impacts, and calls for industry engagement to improve member outcomes. Takeaways Dana Milkie's journey into fitness was accidental but transformative. Wellpass connects companies with fitness facilities, enhancing employee benefits. eGym focuses on partnering with best-of-breed technology providers. The Genius AI creates personalized training plans for users. AI in fitness is about hyper-personalization and continuous learning. The open ecosystem allows gyms to use various equipment while leveraging eGym technology. Wellpass is expanding into North America, starting in Denver. eGym invests heavily in R&D to lead in fitness technology. AI's role in fitness is rapidly evolving and becoming essential. The future of fitness technology lies in seamless integration and user experience. AI can accelerate fitness outcomes. Investors view eGym as a technology platform. North America has unique challenges in fitness tech adoption. Education is key for introducing smart fitness equipment. Innovative partnerships can drive market growth. The fitness industry is slow to adopt new technologies. Planning ahead is crucial in navigating market changes. WellPass can help operators improve revenue streams. Fitness solutions should cater to a diverse range of members. Partnerships are essential for advancing the fitness industry. LINKS:   https://goteamup.com/resources/webinar/future-of-fitness-wellness-franchising https://podcastcollective.io/  

In this insightful conversation recorded at the Connected Health and Fitness Summit in Los Angeles, Eric Malzone sits down with David Knies of PA Consulting to explore where the next trillion dollars in the wellness industry will emerge. David shares research-backed insights on five major market disruptions shaping the future: the convergence of healthcare and consumer industries, the growing GLP-1 economy, consumer struggles with "wellness overload," the shift toward hyper-personalization, and the question of trust in wellness technology. From wearables potentially becoming implantables to the unexpected effects of weight loss medications on exercise habits, this episode offers valuable perspectives for wellness professionals looking to position themselves at the forefront of an industry projected to reach $8.7 trillion. Whether you're a fitness entrepreneur, industry executive, or wellness enthusiast, this conversation delivers actionable intelligence on how the wellness landscape is evolving.   LINKS >> https://ai.futureoffitness.co/  https://goteamup.com/

In this conversation, Eric Malzone speaks with Dr. Gloria Winters, the Chief Health Officer of the YMCA, about the organization's historical significance and its role in promoting health and wellness. They discuss the challenges of the current healthcare system, the importance of preventative health, and the potential for innovative strategies to improve community health. Dr. Winters emphasizes the need for a shift from traditional sick care to a more holistic approach that integrates behavioral, physical, and socioeconomic factors. The conversation also touches on the impact of digital transformation on health and wellness, the barriers to data integration, and the future of preventative health in relation to insurance. In this conversation, Gloria Winters discusses the evolving landscape of healthcare and fitness, particularly focusing on the integration of Medicare Advantage plans and fitness benefits. She emphasizes the importance of practitioners in promoting health and wellness, the innovative business models being developed at the YMCA, and the need for research to validate the effectiveness of fitness programs. The conversation also touches on the integration of healthcare services within fitness facilities and the potential for policy changes to enhance health outcomes. Collaboration and teamwork are highlighted as essential for driving innovation in the health and fitness industry. Takeaways YMCA has a rich history and significant impact on community health. The healthcare system is fragmented and costly, requiring innovative solutions. Whole person health encompasses behavioral, physical, and socioeconomic factors. Digital transformation is reshaping how health data is collected and utilized. Membership utilization can be a key metric for health outcomes. Building relationships is crucial for effective health interventions. The integration of health and wellness data with sick care data is essential. Chronic diseases account for a large portion of healthcare costs. Preventative health strategies can reduce the burden on the healthcare system. The future of health may involve prescriptions for fitness and wellness activities. Medicare Advantage plans are increasingly offering fitness benefits. The aging population presents a significant opportunity for fitness businesses. Health plans prioritize member satisfaction and retention through fitness benefits. Practitioners need to be educated and equipped to address holistic health. YMCA is developing innovative business models to expand access to health services. Research is crucial to demonstrate the effectiveness of fitness programs. Integrating healthcare services within fitness facilities can enhance patient care. Policy changes at local and national levels can impact health outcomes. Collaboration among health professionals is essential for innovation. The YMCA aims to serve all community members, regardless of insurance status. LINKS >> https://ai.futureoffitness.co/  https://goteamup.com/  

In this engaging conversation, Eric Malzone and Tim Green discuss the evolving landscape of the fitness industry, focusing on the importance of community, technology, and the opportunities for new businesses. They explore how fitness has transformed from a simple workout space to a community hub, the role of technology in enhancing user experience, and the significance of retention over acquisition in building a loyal customer base. Tim shares insights on the future of group fitness, the impact of AI, and the potential for new entrants in the market, emphasizing the need for personal connections in fitness. Takeaways It's a very positive time for the fitness industry. Community is essential for fitness businesses. Retention is more important than acquisition. Technology is transforming the fitness experience. The human instructor remains vital in fitness. Fitness professionals are now tribe leaders. There's a growing appreciation for long-term fitness. Automation can enhance access to fitness. New business opportunities are emerging in fitness. AI will play a significant role in the future of fitness.   https://egym.com/int https://goteamup.com/

In this conversation, Eric Litman discusses the innovative field of wellness robotics, particularly focusing on the on-demand massage experience provided by Aescape. He shares insights into the technology behind the massage robots, the consumer experience, funding challenges, market reception, and the demographics of users. The discussion also touches on the go-to-market strategy, partnerships, and the future of wellness robotics, addressing concerns about job displacement and the importance of human connection in the wellness industry. takeaways: Wellness robotics is revolutionizing the massage experience. The consumer experience is designed to be on-demand and personalized. Technology integration is complex but essential for safety and effectiveness. Funding for deep tech projects is challenging but crucial for growth. The user demographic includes early adopters and those who typically avoid massages. Partnerships with luxury gyms and hotels are key to market strategy. The goal is to make wellness robotics accessible to a broader audience. Inspirations for wellness robotics come from surgical robotics and connected health devices. The future of wellness robotics includes preventative healthcare and seamless integration into daily life. Job displacement concerns exist, but automation can enhance human roles in wellness. https://egym.com/int https://goteamup.com/

In this episode of The Future of Fitness, Heather Dietrick, Chief Media Officer at Outside Interactive, shares her journey from law school to leadership roles at Gawker Media and The Daily Beast, and now to shaping the future of outdoor media. She dives into the benefits of outdoor activities for both mental and physical well-being and how Outside Interactive combines inspiring content with practical tools to help people get outside. Heather also explores the shifting media landscape, the role of emerging technologies, the power of user-generated content, and the company's strategic vision. Plus, she shares her take on the growing popularity of GLP-1 medications and how they might encourage more people to embrace the outdoors, along with insights on the evolving world of brand partnerships in this dynamic industry.   https://egym.com/int https://goteamup.com/

In this enlightening conversation, Dr. Noura Abul-Husn discusses the rapidly evolving field of genomics and its implications for personalized health and wellness. She shares her journey from a physician scientist to a senior role at 23andMe, emphasizing the importance of genetic testing in preventive healthcare. The discussion covers the current state of consumer awareness regarding genetics, the integration of AI in genomic data interpretation, and the innovative Total Health initiative by 23andMe. Dr. Abul-Husn also addresses the potential of GLP-1 medications in obesity management and the critical need for data privacy in genomics. Overall, the conversation highlights the transformative power of genomics in shaping the future of healthcare and wellness.   Takeaways Genomics is becoming essential for personalized health services. Genetic testing can reveal important health insights for everyone. Consumer awareness of genetics is increasing rapidly. Preventive measures based on genetic insights can improve health outcomes. AI is crucial for interpreting complex genomic data. 23andMe's Total Health initiative offers actionable genetic insights. The customer journey with 23andMe includes personalized consultations. Fitness professionals can leverage genetic insights for better client outcomes. Healthspan is more important than lifespan; quality of life matters. Data privacy in genomics is a significant concern that needs addressing. https://egym.com/int https://goteamup.com/

In this conversation, Eric Malzone interviews Benji Donhardt, the CEO and founder of Superfit Grow, a marketing agency focused on helping gyms and fitness studios grow through authentic communication and customer service. Benji shares his journey from a military background to becoming a fitness entrepreneur, discussing the challenges and opportunities he faced along the way. The conversation delves into the unique approach of Superfit Grow, emphasizing the importance of understanding clients' needs and building long-term relationships. They also explore the future of marketing, particularly the role of artificial intelligence in enhancing operational efficiencies and testing marketing strategies. Benji discusses AI's transformative role in operational efficiency, data analysis, and client engagement strategies within the fitness industry. He highlights the importance of tailored marketing strategies for client retention and the value of partnerships for strategic growth. Benji also shares insights on embracing challenges, fostering a resilient company culture, and the necessity of innovative thinking in business. Looking ahead to 2025, he outlines plans for growth and expansion, particularly in the U.S. market, while maintaining a focus on delivering exceptional service to clients. TAKEAWAYS: ✅ Benji Donhardt emphasizes the importance of authentic communication in marketing. ✅ Superfit Grow focuses on building long-term relationships with clients. ✅ The fitness industry is becoming increasingly competitive, requiring innovation. ✅ AI tools can significantly enhance marketing efficiency and effectiveness. ✅ Understanding the client's brand is crucial for successful marketing campaigns. ✅ Customer service is a foundational pillar of Superfit Grow's approach. ✅ Benji's military background shaped his leadership and resilience. ✅ Storytelling is a powerful tool in marketing for gyms and fitness studios. ✅ Email marketing remains a key strategy for nurturing leads. ✅ Testing and adapting marketing strategies quickly is essential in a crowded market. ✅ AI is revolutionizing operational efficiency in businesses. ✅ Data analysis is crucial for understanding client needs. ✅ Tailored marketing strategies can significantly improve client retention. ✅ Partnerships are essential for long-term growth and stability. ✅ Embracing challenges fosters resilience in business. ✅ Innovative thinking sets successful companies apart. ✅ Understanding client lifetime value is key to marketing success. ✅ Gradual growth is more sustainable than rapid client acquisition. ✅ Transparency and authenticity build trust with clients. ✅ 2025 will focus on expanding into new markets and leveraging AI.   https://goteamup.com/ https://madabolic.com/ https://podcastcollective.io/      

In this quarterly report, Eric Malzone, Juliet Starett, and Alex discuss recent developments in the fitness industry, including personal updates, the launch of the Starett System, experiences from the Connected Health and Fitness Summit, and a detailed analysis of quarterly reports from major fitness companies like Lifetime, Planet Fitness, Peloton, and Garmin. The conversation highlights trends in member engagement, coaching, and the evolving landscape of health and fitness technology. They also discuss Garmin's impressive growth in the fitness technology market, the impact of weight loss drugs on exercise behavior, and the political landscape surrounding public health initiatives. The discussion explores the potential benefits and challenges of new health policies, particularly in relation to obesity and fitness, while reflecting on the future of the fitness industry and the importance of fostering a culture of health and exercise.   https://goteamup.com/ https://madabolic.com/ https://podcastcollective.io/  

In this engaging conversation, Eric Malzone and Bryan O'Rourke explore the evolving landscape of the fitness industry, touching on personal experiences, the necessity of content creation, reflections on 2024's growth, and the maturation of the market. They delve into the importance of authentic experiences in fitness and the challenges of human capital in the industry, highlighting the shift in career dynamics and the impact of technology on fitness delivery. In this conversation, Bryan O'Rourke and Eric Malzone explore the evolving landscape of consumer behavior, technology, and the fitness industry. They discuss the impatience economy, the backlash against poorly designed technology, and the desire for authentic human experiences. The conversation also delves into the impact of GLP-1 medications on fitness engagement, the challenges within the healthcare system, and the industry's role in promoting health and wellness. They highlight the need for systemic change and the potential for new models to emerge in the healthcare space.   Takeaways Content creation sharpens understanding and informs business decisions. The fitness industry is experiencing significant mergers and acquisitions. Authentic experiences are becoming increasingly valued by consumers. Human capital challenges are reshaping the fitness workforce. Digital fitness is on the rise, impacting traditional models. The fitness industry is maturing, with new players emerging. Economic factors are driving consolidation in the fitness market. Consumer demand for health services is expected to grow significantly. The role of technology in fitness delivery is evolving rapidly. The gig economy is influencing career paths in fitness. People want their needs taken care of immediately. Many are opting out of smartphones due to frustration with technology. There is a strong desire for authentic, non-digital experiences. Community-driven, authentic human experiences are essential. The reptilian mind influences modern consumer behavior. GLP-1s have not yet significantly impacted gym attendance. The fitness industry often prioritizes profit over health. Health insurance is seen as a broken system in the U.S. Consumers are beginning to realize the limitations of health insurance. There are emerging sparks of change in healthcare integration.   https://goteamup.com/ https://madabolic.com/ https://podcastcollective.io/      

In this conversation, Eric Malzone and Dan Garner explore the evolving landscape of health and fitness, emphasizing the importance of Vitality over traditional metrics of health. Dan shares his extensive experience working with high-performance individuals and how blood work has been a cornerstone of his coaching methodology. They discuss the limitations of the current fitness coaching model and the need for a more personalized approach based on objective data. The conversation highlights the significance of biomarkers in achieving results and the future of health as a focus on performance rather than mere longevity. Dan also explains the development of the Vitality Blueprint, a system designed to make personalized health insights accessible to everyone. In this conversation, Eric Malzone and Dan Garner explore the intersection of biological age, resilience, and health technology. They discuss the importance of understanding personal health metrics, the potential for partnerships in the health and wellness industry, and the challenges of scaling innovative health solutions. Dan emphasizes the significance of integrating wearables with blood work to enhance health monitoring and the future of health technologies. Takeaways Vitality is the ultimate goal for health and wellness. Blood work provides objective data for personalized coaching. The traditional fitness model often fails to deliver results. Understanding physiology is key to achieving health goals. The most important sale is believing in your own program. Vitality Blueprint uses algorithms to scale personalized health. Performance should be prioritized over longevity in health discussions. Clients want to feel better now, not just live longer. The interpretation of biomarkers is crucial for effective health strategies. A personalized approach leads to better adherence and results. Biological age can be significantly lower than chronological age. Understanding resilience is crucial for personal health improvement. Personalized health recommendations can have maximum impact on physiology. The platform provides context and scientific backing for health metrics. Partnership opportunities are being explored for broader service delivery. Challenges in scaling health technology can be seen as opportunities. Scope of practice issues have been addressed in the platform's design. Integrating wearables with blood work can enhance health insights. Emerging health technologies are key to future wellness solutions. Collaboration and communication are essential for advancing health technology.     https://goteamup.com/ https://www.podcastcollective.io/

In this conversation, Eric Malzone interviews Kyle W. Jones, CEO and co-founder of iCryo, discussing the evolution of the wellness and recovery industry, particularly focusing on cryotherapy and its expansion into a medical model. Kyle shares his journey from being a multi-sport athlete to founding iCryo, the challenges and opportunities in transitioning from a wellness-focused business to a medical franchise, and the importance of staffing and recruitment in this new model. The conversation also touches on the future of health and wellness, emphasizing the growing consumer demand for proactive health solutions. In this conversation, Kyle W. Jones discusses the evolution and business model of iCryo, emphasizing the importance of creating an accessible retail environment for health education. He shares insights on the franchise process, consumer engagement strategies, and the pricing model that aims to make cryotherapy services affordable for a broader audience. Kyle also outlines the company's vision for future expansion and the importance of partnerships in achieving growth.   Takeaways Kyle's journey from athlete to CEO of iCryo. The importance of timing in business decisions. Cryotherapy's benefits extend beyond physical recovery. The evolution of iCryo's service offerings over the years. Transitioning from wellness to a medical model is complex. Staffing changes are crucial in a medical environment. Consumer demand for health services is on the rise. The wellness industry is still in its infancy. Education on health and wellness is becoming more widespread. iCryo aims to provide access to wellness services globally. We provide a retail environment for health education. Podcasts significantly impact people's health awareness. Passion for helping people is crucial in business. Opening an iCryo location costs about 1 to 1.2 million. Affordability is key to our mission statement. We attract about 120 new clients monthly at each location. Our pricing model includes various membership options. First-time guests receive a comprehensive tour of services. iCryo aims to be the largest longevity franchise globally. Partnerships and funding are essential for future growth. https://goteamup.com/ https://www.podcastcollective.io/  

In this engaging conversation, David Meltzer shares his mission to empower a billion people to be happy through community building and content creation. He discusses the evolution of the fitness industry, emphasizing the importance of prioritizing health and wellness. Meltzer provides insights on transitioning skills in a changing market, the significance of pragmatic coaching, and the necessity of content creation as a business tool. He also offers strategies for amplifying content to reach a wider audience, highlighting the importance of capturing one's essence and leveraging big platforms. Takeaways David Meltzer aims to empower a billion people to be happy. Building a community is essential for long-term success. Enjoying the process is key to overcoming challenges. Take inventory of your skills, knowledge, and desires. Coaching should guarantee a profit center for clients. Content creation should focus on capturing essence first. Amplifying content requires consistent posting and engagement. Big stages and big people increase reach and visibility. Health is becoming a priority over finance and family. Success in business comes from helping others and having fun. https://goteamup.com/ https://www.podcastcollective.io/  

In this conversation, Eric Malzone and Emma Berry explore the evolving landscape of the fitness and wellness industry, discussing the impact of technology, generational shifts, and the need for a rebranding of the industry. They delve into the systemic changes in humanity post-pandemic, the role of AI in democratizing health, and the importance of community and connection in a digital age. The conversation highlights the challenges and opportunities that lie ahead as society navigates the complexities of longevity, wellness, and consumerism. In this engaging conversation, Emma Berry shares her journey of embracing disruption in her career and the evolving landscape of the fitness and wellness industry. She discusses the importance of innovation in brands, the distinct characteristics of younger consumers, and the future of fitness experiences. Emma also highlights the changing dynamics for fitness professionals in the gig economy and the need for mentorship in the industry.   https://goteamup.com/ https://www.podcastcollective.io/  

In this conversation, Eric Malzone and Brad Kearns discuss the evolution of fitness, the flaws in traditional endurance training, and the importance of a balanced approach to health and fitness. Brad shares his journey from a competitive athlete to an author and emphasizes the need for a sensible approach to fitness that prioritizes longevity over intensity. They explore the addictive nature of high-intensity training and the need for the fitness industry to evolve towards more sustainable practices. In this conversation, Brad Kearns and Eric Malzone explore the nuances of endurance training, the psychology behind workout enjoyment, the critical importance of power production as we age, and how to create a sustainable fitness template for longevity. They emphasize the need for trainers to adapt their methods to ensure effectiveness while addressing client expectations and the often-overlooked aspects of fitness that contribute to long-term health and performance. Takeaways Pursuing peak performance goals is essential at any age. The running culture has many flawed beliefs about endurance training. High-intensity training can lead to addiction-like behaviors. A more boring approach to fitness can lead to better long-term results. Functional fitness is crucial for injury prevention. The fitness industry often complicates programming unnecessarily. We should reflect on the nature of our fitness goals. Endorphin highs can mask underlying issues with training. Sensible fitness programming should prioritize longevity. Coaches need to educate clients on the importance of balance in training. You can broaden clients' horizons by introducing varied workouts. Sprinting can significantly improve body composition over steady-state cardio. Trainers who achieve results will thrive in their profession. Boring workouts can still be effective and engaging with the right approach. Simplifying fitness concepts is essential for the average person. Maintaining explosive power is crucial for longevity and fall prevention. General everyday activity is more important than a strict fitness regimen. Nutrition plays a vital role in optimizing metabolic function. High-intensity efforts can lead to significant fat loss benefits. Creating a supportive community enhances workout enjoyment. https://madabolic.com/  https://goteamup.com/  https://podcastcollective.io/   

In this conversation, Nosheen Hashemi, CEO of January AI, discusses the revolutionary approach of integrating AI with metabolic health and nutrition. She shares her personal journey into the health tech space, the emergence of multiomics, and how January AI is transforming the way individuals understand and manage their health through data-driven insights. The conversation highlights the evolution of their product, the importance of user experience, and the potential for AI to facilitate behavior change in nutrition. Nosheen emphasizes the urgent need for health awareness and the role of technology in making health accessible to all. Takeaways: January AI is pioneering the integration of AI in metabolic health. Nosheen Hashemi's background in tech and personal health challenges shaped her vision. Multiomics allows for a comprehensive view of health beyond traditional methods. AI can predict glucose responses without the need for continuous glucose monitors. User experience is crucial in health tech; personalization is key. Behavior change in nutrition is achievable with the right tools and data. The healthcare system faces a crisis due to chronic conditions and lifestyle diseases. Education about nutrition and health is lacking among the general public. The future of health tech lies in making tools accessible and affordable. AI has the potential to revolutionize how we approach health and wellness. https://madabolic.com/ https://egym.com/us https://goteamup.com/resources/webinar/future-of-fitness-wellness-franchising  

Eric Malzone and Jenn Pishko had a fascinating conversation about the connection between fitness and healthcare, particularly through the work of the CrossFit Medical Society. They talked about how healthcare has evolved over time, the challenges in today's system, and the growing focus on prevention rather than just treatment. Jenn shared her thoughts on how the CrossFit community can be a powerful force in driving health and wellness forward, as well as some of the creative solutions being developed to make this vision a reality. Later in the discussion, Eric and Jenn dug deeper into the CrossFit Medical Society's unique approach, which brings healthcare directly into the fitness world. They explored how CrossFit gyms can use this model to help their members live healthier lives, highlighted a community care platform that offers affordable healthcare options, and painted a picture of a future where fitness and healthcare are seamlessly connected. Throughout the conversation, they emphasized the importance of human relationships, education, and community support in creating meaningful change in health outcomes.   https://madabolic.com/ https://egym.com/us https://podcastcollective.io/  

In this engaging conversation, Eric Malzone and Rick Richey explore the evolving landscape of the fitness industry, focusing on personal training, gym ownership, and the challenges faced by independent trainers. Rick shares his journey from a personal trainer to a gym owner and the innovative model of the Independent Training Spot, which provides a supportive environment for trainers to thrive. They discuss the realities of running a gym, the importance of branding, and the changing expectations of personal trainers in today's market. In this conversation, Eric Malzone and Rick Richey explore the evolving landscape of personal training, discussing the importance of education, the impact of technology, and the realities of gym ownership. They delve into the current state of the personal training industry, highlighting trends in client relationships and the necessity of adapting to new technologies. The discussion also covers the content that personal trainers are most interested in, emphasizing the need for realistic expectations in the profession.

In this conversation, Eric Malzone interviews Andrew Menter, CEO and founder of Physmodo, discussing the evolution of movement assessment in fitness. Andrew shares his personal journey as an athlete and entrepreneur, highlighting the importance of understanding human movement and the impact of asymmetries on injuries. The discussion delves into the technological advancements in movement screening, the gap in readiness metrics, and how Physmodo aims to provide quick and effective movement assessments for fitness enthusiasts and professionals alike. In this conversation, Andrew Menter discusses the evolution and impact of movement assessment technology in various fields, including sports, corporate wellness, and rehabilitation. He emphasizes the importance of simplifying complex assessments for broader accessibility and highlights real-world applications, such as their success with the University of Tennessee's athletic program. The discussion also covers the integration of technology, future advancements in data analytics, and the potential for partnerships within the industry.   https://goteamup.com/ https://podcastcollective.io/  

In this conversation, Eric Malzone and Don Moxley explore the future of human performance, focusing on the technologies and trends that will shape the fitness industry by 2035. They discuss the importance of defining human performance, the role of data and technology in optimizing health, and the need for fitness professionals to adapt to new advancements. Moxley emphasizes the significance of personalized training and data-driven decision-making, highlighting the potential of AI and machine learning in the fitness landscape. In this conversation, Eric Malzone and Don Moxley discuss the significance of data in coaching, the complexities of heart rate variability (HRV) and wearable technology, the evolution of fitness facilities, and the innovations in performance centers. Moxley emphasizes that any data is better than none and shares insights on how to effectively gather and utilize data for athlete performance. They also explore the future of fitness facilities, highlighting the need for integrative approaches and advanced technologies to enhance training and recovery.   https://goteamup.com/ https://podcastcollective.io/  

In this conversation, Eric Malzone, Martijn De Jong, and Steven Webster discuss the evolution of fitness technology, focusing on FITTAR's innovative approach to engaging the average consumer in fitness through gamification and interactive workouts. Martijn shares his journey from martial arts to founding FITTAR, emphasizing the importance of making workouts fun and accessible. The discussion highlights the technology behind FITTAR's platform, including movement recognition and the use of smartphones for interactive experiences. The conversation concludes with insights into how FITTAR aims to motivate users through gamified experiences and personalized feedback. In this conversation, Steven Webster and Martijn De Jong discuss the evolution of coaching technology, focusing on how digital platforms are transforming the fitness industry. They explore the challenges of engaging individuals who are less active, the integration of gaming mechanics into fitness apps, and the potential of mixed reality and AI in enhancing the coaching experience. The discussion highlights the importance of creating interactive and enjoyable fitness experiences that meet users where they are, ultimately aiming to democratize access to quality coaching.

In this conversation, Eric Malzone, Sam Hollenbach, and Steven Webster discuss the emerging concept of the 'industrial athlete'—workers in physically demanding jobs who require fitness and conditioning to perform effectively. They explore the challenges these workers face, particularly musculoskeletal injuries, and how AMP Health is addressing these issues through technology and tailored fitness programs. The discussion also touches on motivation, engagement strategies, and the potential for community involvement in promoting workplace wellness.  

In this episode, Jamie Monroe, a former Navy SEAL and head of ReadyFit, and Steven Webster, CEO of Asensei, discuss their collaborative venture aimed at enhancing the fitness and readiness of tactical athletes. They delve into the issues of declining fitness levels among potential military recruits and how their technology addresses these challenges. Jamie explains ReadyFit's capabilities in administering virtual fitness tests for military enlistments, while Steven elaborates on Asensei's motion capture technology that aids in movement recognition and intelligent coaching. Together, they discuss broad implications for military readiness and potential applications in other sectors like firefighting and law enforcement. The conversation also touches on the role of technology in fostering community and accountability among users to achieve their fitness goals.

In this conversation, Eric Malzone and Troy Taylor discuss the latest updates and innovations at Tonal, a connected fitness company. They explore the success of Tonal during the pandemic, the launch of Tonal 2 with its new features, and the growing user base that includes both experienced strength trainers and beginners. The discussion highlights the efficiency and convenience of using Tonal for strength training, as well as the company's commitment to enhancing user experience through technology and innovative features. In this conversation, Eric Malzone and Troy Taylor discuss the innovative Tonal Training Lab, a new fitness concept that combines group workouts with personalized training experiences. They explore the integration of AI in fitness technology, emphasizing the importance of data in creating tailored workout plans. The discussion also touches on the evolving perception of health and fitness in society, highlighting the growing trend of prioritizing wellness. Troy shares insights on how Tonal is positioned to lead in this space, focusing on community, technology, and the future of personalized fitness solutions.   Takeaways Tonal's Growth and Stability: Significant growth during the pandemic years, now focusing on growth. Tonal 2 Features: Weight limit increased to 250 pounds, Aero mode for cardio and strength blending, front-facing camera for enhanced user feedback, and automated drop sets for efficiency. Broad Demographic Appeal: Designed for convenience and time efficiency, catering to beginners and advanced users alike. Guided Workouts: Technology helps users avoid injury. Member Focus: Valuing members, exploring upgrade options, and blending group fitness with personalized training through the Tonal Training Lab. Community and Accountability: Community workouts enhance motivation and accountability. AI Personalization: Crucial for tailoring fitness experiences and recommendations; effective AI relies on robust data collection. Industry Trends: Fitness is becoming mainstream and appealing to a wider audience. Strength Training Recognition: Increasingly seen as vital for long-term health. Data Integration: Combining various data sources can enhance fitness outcomes. Future of Fitness: Merging technology with human coaching for optimal results. Cultural Shift: Health and fitness are becoming 'cool' and desirable in society.  

In this episode, Eric Malzone and Mia Kyricos explore the evolving landscape of wellness and fitness, highlighting the significant growth of the wellness industry, the impact of social media on mental health, and the importance of scientific validation in wellness practices. They discuss insights from the Global Wellness Summit, the need for a more inclusive approach to wellness, and the potential for fitness brands to transition into holistic wellness providers. In this conversation, Eric Malzone and Mia Kyricos explore the fundamental aspects of wellness, emphasizing the importance of movement, nutrition, and mindset. They discuss the evolving nature of community and connection, particularly for men, and the role of technology in enhancing wellness experiences. Kyricos advocates for establishing chief wellness officers to oversee health initiatives at both corporate and community levels, highlighting the need for a holistic approach to wellness in society.   https://www.kyricos.com/ https://podcastcollective.io/    

In this conversation, Eric Malzone and Cara Fautley discuss the evolving landscape of fitness and health, focusing on the upcoming Connected Health and Fitness event in 2025. They explore Cara's background in dance and events, the importance of research in curating event content, and the key trends shaping the future of fitness, including holistic health, technology integration, and community wellness. They also delve into the controversial topic of GLP-1 and its implications for health and fitness, emphasizing the need for diverse perspectives in discussions around health solutions. In this conversation, Eric Malzone and Cara discuss the evolving landscape of fitness, emphasizing the importance of inclusivity in workout environments, the trends affecting boutique fitness, and the role of technology, particularly AI and gamification, in engaging a broader audience. They also delve into the structure and experience of the upcoming Connected Health and Fitness event, highlighting networking opportunities and the event's growth.   https://goteamup.com/ https://www.podcastcollective.io/  

In this episode, Anders Varner, co-host of the Barbell Shrugged podcast, shares his incredible journey through the fitness industry. From playing street hockey as a kid to discovering CrossFit in college, Anders reflects on pivotal moments that shaped his career. He opens up about the golden era of CrossFit, his transition to podcasting, and the challenges of leading during the pandemic. Anders also discusses the creation of Rapid Health Optimization, highlighting the integration of internal health metrics, performance longevity, and the scaling of luxury health services. Tune in for a conversation packed with personal stories, industry insights, and inspiration for anyone passionate about fitness and innovation. https://madabolic.com/ https://goteamup.com/  

In this episode, Emlyn Brown, SVP of Design, Development, and Strategy at Accor, discusses the evolving landscape of wellness in the hospitality industry. Emlyn shares insights into Accor's global wellness initiatives, the integration of fitness and wellbeing into hotel design, and the importance of building community through wellness clubs. He highlights the growing trend of social bathing and the importance of blending traditional wellness practices with modern technology. Emlyn also reflects on the shift towards preventative health and the democratization of wellness, emphasizing the need for accessible wellness solutions for all guests. Tune in to gain valuable perspectives on the future of wellness and fitness in hospitality.

Join Eric Malzone, Juliet Starrett, and Alex Alimanestianu for an insightful quarterly deep dive, featuring special guest Philip Roesch-Schlanderer, CEO of eGym. They explore eGym's remarkable $200 million Series G funding, its journey to unicorn status, and the integration of AI in fitness. The discussion shifts to analyzing earnings reports from industry leaders like Peloton, Lifetime, Xponential Fitness, and Planet Fitness, unpacking leadership shifts and financial strategies. Finally, the episode dives into the concept of Blue Zones, offering scientific and lifestyle perspectives on longevity and what it takes to thrive.

In this episode, Vince Gabriele, a renowned expert in the fitness industry, shares invaluable insights into gym ownership, coaching, and personal growth. Discussing his latest book, The Ultimate Guide to Small Group Personal Training, Vince offers practical strategies for balancing the emotional and tactical challenges of running a business. He highlights the power of mindset, effective marketing, and client retention while exploring topics like parenting, stoic philosophy, and mentorship. Packed with actionable advice, this episode is a must-listen for gym owners looking to thrive in a competitive market and embrace the benefits of small group personal training.   LINKS: https://goteamup.com/ https://madabolic.com/    

In this episode, Eric welcomes Spencer Honeyman, Chief Commercial Officer at Vi, for a deep dive into the game-changing impact of AI and data in the fitness industry. They uncover how predictive analytics and machine learning are transforming member engagement, curbing attrition, and fine-tuning marketing strategies. Spencer offers practical insights on personalizing fitness experiences with data-driven approaches and explores the potential of AI tools like ChatGPT to reshape the industry. They also tackle crucial topics like data privacy and the growing shift toward consent-driven data practices, providing actionable advice for fitness businesses to harness AI effectively and deliver better results for their members. LINKS:   https://vi.co/ https://goteamup.com/  https://podcastcollective.io/   

In this conversation, Eric Malzone interviews Jeff Zwiefel, the former COO and President of Life Time Fitness, discussing his extensive career in the fitness industry and the evolution of Life Time and its new initiative, Miora. They explore the concept of longevity in fitness, the importance of a holistic approach to health, and how Miura aims to integrate various health services to improve overall wellness. Jeff emphasizes the significance of measuring success through both immediate and long-term health outcomes, highlighting the need for a seamless customer experience in the fitness industry. In this conversation, Jeff discusses the evolving landscape of health and fitness, emphasizing the importance of longevity and holistic health approaches. He highlights the critical role of addressing chronic inflammation and metabolic health, the potential of GLP-1 medications in combating obesity, and the integration of AI in personal health optimization. Zwiefel advocates for democratizing access to longevity solutions and envisions a future where fitness is synonymous with longevity, driven by consumer demand for better health outcomes. Links: https://goteamup.com/  https://podcastcollective.io/   

In this episode, Eric Malzone sits down with Henrik Almers, a marine biologist turned entrepreneur who has made a remarkable impact on the fitness industry, particularly in micro gyms and coaches. Henrik shares his journey from starting a scuba travel company to running Coaches Congress, an event focused on helping gym owners and coaches with business development and educational resources. The discussion highlights the event's evolution, the importance of specialized knowledge such as nutrition and data-driven coaching, and plans for future global events. Henrik emphasizes the significance of community, actionable insights, and the potential for emerging markets in the fitness industry. Links: https://goteamup.com/  https://podcastcollective.io/ 

In this episode of The Future of Fitness, Eric Malzone sits down with Lou DeFrancisco, Lindora's new president, to explore the exciting potential of GLP-1 medications in the realms of metabolic health, fitness, and weight loss. Lou shares his rich journey through the health and fitness industry and dives into Lindora's 50-year commitment to weight loss and wellness. Together, they discuss Lindora's holistic approach, which blends behavior modification, ketogenic diets, and GLP-1s to address obesity. The conversation touches on Lindora's innovative franchising model, the legal landscape across states, and the long-term impacts of GLP-1s on fitness. Lou also shares insights on metabolic health, the future of hormone treatments, and Lindora's plans for nationwide expansion.   Links: https://goteamup.com/  https://podcastcollective.io/ 

In this episode, Scot Chisholm dives into his entrepreneurial journey, beginning with the founding of Classy, a forward-thinking charitable tech company, and leading to his latest ventures with Highland Summit and Haskell Creek. He opens up about his personal health challenges, which prompted him to explore holistic and preventive wellness approaches. This journey inspired him to create Haskell Creek, a modern, holistic alternative to traditional pharmacies like Walgreens. The conversation delves into the complexities of operating a retail model, the value of community and experiential retail, and the possibilities for scaling this innovative concept. Scot also shares insights on Highland Summit, a community and group coaching initiative for founders, discussing the impact of personal brand-building and real-world events in crafting a powerful brand identity.   Links: https://goteamup.com/  https://podcastcollective.io/  https://www.instagram.com/scotchisholm/ 

In this episode of The Future of Fitness, Eric sits down with Krissy Van to uncover the diverse world of fitness content creation. Krissy shares her journey from television to the fitness industry, highlighting a shift from competition to collaboration and the importance of tackling public scrutiny. Together, they address misinformation and fitness's critical role in healthcare today. Key topics include mental health integration, ethical questions surrounding GLP-1 drugs, and bridging generational perspectives in the industry. With insights into authentic influencer marketing and effective use of LinkedIn for meaningful connections, this conversation promotes a supportive, inclusive, and evolving fitness ecosystem. Links: https://goteamup.com/  https://podcastcollective.io/    Connect with Krissy: https://www.instagram.com/vanninvancity/ 

In this episode, Nic McKinley shares his remarkable story, from being abandoned as a child and later adopted to becoming an Air Force pararescueman, CIA recruit, and successful entrepreneur. He clears up common misconceptions about CIA recruitment, sheds light on the intensity of military training, and highlights the power of persistence. Nic also talks about the creation of GoPills, an innovative nootropic, and its potential impact on the market. The discussion then shifts to his efforts in fighting human trafficking through DeliverFund, an organization that supports law enforcement with actionable intelligence. Nic underscores the need for community support and the importance of advanced technology in addressing this critical issue.   Links:   https://goteamup.com/  https://podcastcollective.io/  https://www.gopills.com/ 

  In this episode, Andrew Lachlan shares his journey from overcoming alcoholism and mental health struggles to founding Sauna House in Asheville, NC. He talks about the challenges and successes of building a wellness center, how COVID-19 impacted his business, and his decision to expand through franchising. The conversation touches on global bathing cultures, inspiration from Nordic simplicity, and the growing U.S. market for communal bathing experiences. Andrew highlights the importance of convenience, cleanliness, and experiential elements in wellness trends, along with the complexities of expanding a niche franchise. He also emphasizes the value of strong partnerships and his passion for advancing the wellness industry, inviting potential partners who align with Sauna House's vision and values.   Links:  https://www.saunahouse.com/ https://goteamup.com/  https://podcastcollective.io/ 

In this episode, Jim Crowell & Jason Crowe, debut their joint discussion on the 'Future of Fitness' podcast. They dive into the fitness and wellness industry's current market trends, investor interests, and impactful factors shaping the field. They emphasize the growing focus on longevity within the industry and introduce their innovative venture, Proof3 —an endeavor aiming to redefine longevity fitness by merging group and personal training with advanced technology. The conversation also explores the psychological motivations behind longevity, the challenge of genuine behavioral change, and the specific goals that individuals often seek when pursuing a longer, healthier life. As they prepare to launch their first facility in Scottsdale, they seek collaboration and feedback, especially from locals, to refine their upcoming venture's offerings.  LINKS: https://goteamup.com/  https://podcastcollective.io/

In this engaging discussion, host Eric welcomes back renowned fitness entrepreneur Mark Fisher, exploring the evolution of Mark's ventures over the past two years. Mark discusses his reduced operational role in Mark Fisher Fitness, the challenges and successes of the company's Zoom workouts, and the potential need for relocation due to post-COVID challenges in New York. He also introduces Alloy, his franchise gym model, and Business for Unicorns, a consulting and coaching company helping gym owners. Mark shares insights on changes in gym marketing, emphasizing the transition from early organic strategies to the current reliance on paid digital ads, and underscores the importance of diverse marketing tactics. The conversation also touches on the state of the fitness profession, its challenges, and the opportunities for growth through innovative business models. Mark closes by sharing future plans and his commitment to supporting the fitness industry's evolution.    LINKS: https://goteamup.com/  https://podcastcollective.io/

  In this episode of the Future of Fitness Podcast, Jim Donnelly joins us to explore the cutting-edge intersection of fitness, wellness, and advanced health solutions. Jim shares his personal experiences with stem cell treatments and his journey from building Restore Hyper Wellness to founding HumanLongevity Health. The conversation covers a range of topics, including integrative medicine, regenerative treatments, and the pursuit of functional longevity, all while emphasizing a personalized, holistic approach to health. Listeners will also gain insights into HumanLongevity's franchise model, the challenges in integrative medicine, and Jim's passion for creating environments that inspire lasting health and wellness transformations.    LINKS: https://goteamup.com/  https://podcastcollective.io/

In this episode, Eric Malzone welcomes back Steven Webster, CEO of Asensei, to discuss the evolution of digital fitness and technology. Steven shares insights from his keynote at the Connected Health and Fitness Summit, where he addressed the digital transformation in health and fitness, drawing parallels to the evolution of e-commerce. With over 10 years in the digital fitness industry, Steven talks about how companies like Peloton, Hydro, and Tonal have pioneered connected fitness and how Asensei is pushing the envelope by offering AI-powered movement recognition. He also touches on the future of the fitness industry, emphasizing how AI and tech will enhance both at-home and in-person experiences, creating personalized and effective workouts for users. This engaging conversation covers industry trends, coaching strategies, and the role of innovation in shaping the future of fitness.    LINKS: https://goteamup.com/  https://podcastcollective.io/

In this engaging conversation, Robbie Bent, founder of Othership, discusses his journey from the corporate finance and tech sectors to pioneering a unique fitness and wellness movement. He shares insights into the conceptualization and growth of Othership, a revolutionary wellness space offering a mix of traditional bathhouse benefits and modern therapeutic practices. The discussion delves into the challenges of establishing such spaces in urban environments, the holistic benefits of immersive wellness experiences, and the future potential for Othership to expand into major cities across the U.S. and beyond. Robbie also shares personal anecdotes and the importance of community in the ethos of Othership, providing a glimpse into the company's mission to foster emotional well-being and social connection.    LINKS: https://goteamup.com/  https://podcastcollective.io/