Podcasts about world's greatest companies

Today, I take things in a different direction as I have a guest podcast, hosted by my good friend Sean Freidlin, Director of Product Marketing at SAI Global. In May 2020, Sean Freidlin spoke with Denise Lee Yohn, author of Fusion: How Integrating Brand and Culture Powers The World's Greatest Companies, for the second edition of the SAI Global Compliance Book Club. Their conversation focused on 4 topics at the heart of many ethics and compliance programs today; culture, values, communication, and brand-building, exploring best-practices from the perspective of Denise's experiences in the field, which are written about in-depth in the book, as well as how the perspectives around these topics may change because of the COVID-19 pandemic. The interview naturally led to the Code of Conduct, and the benefits of integrating brand and culture throughout every pillar of an ethics and compliance program to help an organization be more effective and successful, as well as strategies to put some of these concepts into action. Check out and subscribe to the SAI Global Compliance Book Club here. Check out the original source here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Adala Bolto, has a strong passion and dedication to fitness lifestyle with more than fourteen years in the fitness industry. Adalo has excelled in her career as a personal trainer and popular group fitness instructor.In July 2017, equipped with a clear vision for a scalable franchise model and a strong business plan, Adala pitched her idea to investors to launch ZADI. Shortly after launching the first two ZADI studios in Sydney, ZADI has created an outstanding reputation for a unique member experience.In this episode of the Human Potential Podcast Adala talks with our host, Oliver Freer, about ZADI’s purpose. Adala discusses the importance of being authentic and open, the uniqueness of the female fitness industry, the challenge of recruiting and retaining the right people, taking personal responsibility, solving problems and getting sh*t done!More about Adala BoltoAdala uses traditional fitness systems that work and in addition has developed her own tailored programs for one on one and group training sessions, specifically for female clients.Leveraging her industry experience as well as her business acumen and entrepreneurial skills, she joined Fernwood, as a club manager in 2014, and went on to become a franchisee. She then saw a gap in the Australian market for bespoke fitness programs. Her programs target women who want a more specialised approach and a unique experience whilst training with likeminded strong women.With her ZADI business, she is embarking on an exciting and ambitious course. However, there is no doubt that under the direction of Adala Bolto, with her charisma, leadership ability and problem solving skills, the business will be a huge ongoing success.Book recommendationFusion by Denise Lee YohnHow Integrating Brand and Culture Powers the World's Greatest Companies

A thread that connects some of the most admired and valuable B2B and B2C companies is their relentless focus on fusing brand and culture. In this episode we discuss how culture fuels brand building. Our guest is Denise Lee Yohn, a recognized expert on brand-building, an in-demand speaker and consultant, and an influential writer. Her latest book is FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies.About B2BrandedWe're a bite-sized podcast that talks about B2B branding and communications. We interview practitioners and thought leaders to understand how to build great brands. The podcast is hosted by Ian Bruce.

My final guest for season three of the podcast is Denise Lee Yohn, author of the bestseller, What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest. She's also an in-demand keynote speaker, and has appeared on CNBC, Fox Business, NPR, and in the Wall Street Journal discussing business and branding issues. Denise cut her teeth in lead strategy roles for the advertising agencies behind campaigns for Burger King and Land Rover, and has held client-side positions at Jack In The Box and Sony. On this episode, Denise and I talk about the relationship between brand and business, why it's important to "sweat the small stuff," brand experience versus employee experience, and her latest book, Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies. I kicked off the conversation with a question about the relationship between brand and business, something I've been interested in since writing an article on the topic for The Guardian in 2014. Denise and I agree that business leaders need to stop thinking of brand and business (or brand strategy and business strategy, at least) as two separate things. They are "one and the same," to use Denise's words. Next, we talked about one of the seven "brand-building principles" from her book, What Great Brands Do. According to the book, great brands "Sweat the Small Stuff." Denise explains that the process she recommends for achieving this goal and introduces one of the free tools she's created, the Brand Touchpoint Wheel. Later in the conversation, Denise and I talked about her latest book, Fusion, which explores the relationship between culture and brand. While she does not recommend creating employer brand platforms (partly because they create an unnecessary divide between the external and internal-facing brand), she does recommend working on the employee experience using a similar approach to that used for customer brand experience. The Brand Touchpoint Wheel can again prove useful when working on the employee experience, as can another tool Denise offers, the Employee Experience Architecture Framework. As usual, we wrapped up the conversation with Denise's book recommendations and advice for junior/aspiring branding professionals. You won't want to miss it! To learn more about Denise, visit deniseleeyohn.com. On her site, you'll find information about her books, speaking engagements, and consulting practice, as well as her blog, and more free, downloadable tools like the ones we mentioned in our conversation. You can also find and follow Denise on Twitter, Facebook, LinkedIn, or YouTube.

Don’t miss this leadership interview with Denise Lee Yohn, @deniseleeyohn. Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand speaker and consultant, and an influential writer. Denise is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest, the e-book Extraordinary Experiences: What Great Retail and Restaurant Brands Do, and the new book FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies. News media including CNBC, FOX Business TV, The Wall Street Journal, and NPR call on Denise when they want an expert point-of-view on hot business issues. With her expertise and inspiring approach, Denise has become a seriously sought after keynote speaker. She has addressed business leaders around the world at corporate events such as Facebook, NFL, and Lexus, and conferences including the International Consumer Electronics Show (CES), The Art of Marketing, and Sustainable Brands. Denise enjoys challenging her readers to think differently about brand-building in her regular contributions to Harvard Business Review and Forbes, and has been a writer for publications including Fast Company, Entrepreneur, Knowledge@Wharton, Seeking Alpha, QSR Magazine, and more. Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Denise went on to head Sony Electronic Inc.’s first ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards. Her clients have included Target, Oakley, Dunkin' Donuts, and other leading companies. Her interview with TheSchoolHouse302 cemented key qualities great brands possess that create a highly functioning corporate culture, check it out. Denise opens up the interview quickly on how a company’s brand must be the same on the inside as what it says it is to the outside. In other words, the corporate culture must reflect the values and purpose that it espouses to achieve for not only it’s customers but also its employees. You have to listen to how she opens herself up to a multitude of people and resources by taking advantage of all opportunities to learn and grow. She reminds us that thought leaders aren’t myopic and remain open to learning from all situations and opportunities. Genuine in her own approach to purpose and core values, Denise tells us that each morning she takes time to reflect, meditate, and pray to center herself so that her day’s work is aligned to what she truly wants to accomplish. You can’t miss the one thing she wants to learn how to do and why. Her eloquent description of her experiences make this goal a no brainer. Leadership is challenging and Denise takes time to discuss health and all the added benefits it has. She is a self-proclaimed fitness enthusiast with a disciplined regimen you will not want to miss. We are always grateful when our guests open up regarding the personal beliefs that they once held, and Denise powerfully expresses how she used to think that people needed to think she was smart to like her and how she had to prove to everyone who she was. Incredibly introspective, she expressed how she is now committed to serving others and understanding them, less worried about herself. Leaders need to listen up. Denise’s interview is filled with practical advice for leaders, and really connects with our purpose of developing leaders by getting to simple. Be sure to get your copy of Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies and let us know what you think. Please follow, like, and comment. Use #onethingseries and #SH302 so that we can find you. Joe & T.J.

Learn how the words in your website navigation actually make a difference, how saying the right thing can turn a failure into another try, and why aligning your internal culture with your brand may be the secret to some of the world’s most successful companies! Bite-Sized Delight From the Episode: • How the labels used for your website navigation make a difference when it comes to customer retention and engagement. • How your response to failure helps you connect with customers and keep them loyal even longer. • How to effectively align your brand image and your internal culture. Are You Looking for Things We Referenced? • “New Research Shows Website Navigation May Be Losing You Customers” by Dan Gingiss • “Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies” by Denise Lee Yohn Get more resources and the full show notes at http://ExperienceThisShow.com. See you next week!

Culture has come to the forefront of many business leaders' minds lately due to attention around issues like sexual harassment and diversity. The problem is that most leaders don't know how to cultivate a corporate culture that is lively and sustainable, or else they are going about it the wrong way. Denise Lee Yohn, author of the book Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies, says the thing most companies are doing wrong is thinking there is one just kind of culture they need to create. Many leaders see companies with great cultures and feel they need to imitate them exactly to create cultures that are warm and fuzzy with lots of perks for employees. That's not the case. What really makes a strong culture is something that represents the brand's mission and values. Yes, it should be a nice place to work, but the companies with the best results create cultures that are unique and represent who they want to be as an organization. Instead of thinking as culture the same way as everyone else, leaders should find something that represents their brand and encourages employees to produce the results the company needs them to. That doesn't always mean perks—as Denise points out, perks are just the tactics many leaders focus on instead of addressing the underlying foundation and strategy that makes a successful culture. Great snacks or a free gym might make employees happy, but it usually doesn't truly engage them, and the appeal could soon wear off. True culture is long-lasting and goes beyond just nice things in the office. Companies should be confident in their culture and own it. It's misleading when a company misrepresents its culture, only for employees and customers to find out that things aren't really how they seem to be. Organizations need to have an internal culture and outward identity that are aligned so they are authentic in all they do. Intentional cultures start from the top with an executive team that takes responsibility. Culture isn't built on its own, but rather requires a concerted and deliberate effort. The CEO and his or her team should think about things like the organization's purpose, core values, and unique attributes. Those ideas can drive culture and allow the company to create something fresh that stands out from everyone else. A good culture is sustainable and creates a competitive advantage. Denise shares MGM's cultural transformation as a good example of how to create a strong culture that engages employees. MGM used to be thought of as an average Las Vegas hotel and casino, but the company wanted to transform into an experience-based brand. All of the company's employees had to get on board with the transformation, so MGM brought in a training team to work with all 177,000 employees in person. Starting with leaders and working through the various departments, everyone was trained on the new culture so they could embrace the new brand identity. MGM wanted each employee to “be the show” and realize his or her place in creating a show for guests. Investing time in reaching out to all employees helped MGM change its brand and its internal culture into a place where employees feel valued and know they are contributing to something bigger. As a result, MGM has seen an internal transformation and financial gains. Culture is vitally important to a brand's success. It is strategic and something leaders should be focused on and very involved with. Instead of focusing on tactics that don't work, Denise encourages companies to decide that makes them different and build a culture strategically. Creating a unique and sustainable culture can truly turn a business into a strong and successful company. Internal cultures start from the top with an executive team that takes responsibility. Culture isn't built on its own, but rather requires a concerted and deliberate effort. The CEO and his or her team should think about things like the organization's purpose, core values, and unique attributes. Those ideas can drive culture and allow the company to create something fresh that stands out from everyone else. A good culture is sustainable and creates a competitive advantage. Denise shares MGM's cultural transformation as a good example of how to create a strong culture that engages employees. MGM used to be thought of as an average Las Vegas hotel and casino, but the company wanted to transform into an experience-based brand. All of the company's employees had to get on board with the transformation, so MGM brought in a training team to work with all 177,000 employees in person. Starting with leaders and working through the various departments, everyone was trained on the new culture so they could embrace the new brand identity. MGM wanted each employee to “be the show” and realize his or her place in creating a show for guests. Investing time in reaching out to all employees helped MGM change its brand and its internal culture into a place where employees feel valued and know they are contributing to something bigger. As a result, MGM has seen an internal transformation and financial gains. Culture is vitally important to a brand's success. It is strategic and something leaders should be focused on and very involved with. Instead of focusing on tactics that don't work, Denise encourages companies to decide that makes them different and build a culture strategically. Creating a unique and sustainable culture can truly turn a business into a strong and successful company.