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Welcome to an interview with an award-winning marketer, TEDx speaker and authority in harnessing the instinctive mind to accelerate brand and business growth, founder and CEO of Triggers, Leslie Zane.   In this episode, continuing the discussion from her first interview, we delved deeper into the conventional marketing wisdom and instinctive behaviors that drive people to buy your product.   Leslie is the author of The Power of Instinct: The New Rules of Persuasion in Business and Life. In her book, Leslie shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. Instead, you must connect to the instinctive mind. And to do this, you need to understand the science of consumer choice and employ techniques that work with a person's brain, not against it.   Leslie Zane is an award-winning marketer, TEDx speaker and the foremost authority in harnessing the instinctive mind to accelerate brand and business growth.      In her early career at P&G and Johnson & Johnson, Zane championed the position that what people say is unreliable and that telegraphic cues are more powerful than direct communication, but her unconventional thinking was often disregarded. In 1995, she founded Triggers®, the first brand consulting firm rooted in behavioral science, where she continued to champion the primacy of the instinctive mind in brand decisions.   With her groundbreaking discoveries in boosting salience, the Brand Connectome® and Growth Triggers®, Zane and her team have delivered over $20 billion in incremental revenue for Fortune 100 clients.    Today Triggers' strategies are evident in diverse fields from consumer-packaged goods, health care and insurance to fighting anti-Semitism, showcasing its versatility.    An alumna of Yale, Harvard Business School and Bain & Company, Zane is a recipient of the Congressional Women of Distinction and the Ogilvy Award. In 2021, she coined the term “Covid-stasis” forecasting the pandemic's lasting psychological and behavioral effects.  Zane has been published in prestigious publications including Knowledge@Wharton, Harvard Business Review, World Economic Forum, Newsweek and Ad Age. Zane is a board member of El Centro Hispano, the leading non-profit empowering Hispanic immigrants with skills to thrive in the United States.   Get The Power of Instinct here: https://rb.gy/l3ofdo   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo  

Welcome to Strategy Skills episode 465, an interview with an award-winning marketer, TEDx speaker and authority in harnessing the instinctive mind to accelerate brand and business growth, founder and CEO of Triggers, Leslie Zane.   In this episode, continuing the discussion from her first interview, we delved deeper into the conventional marketing wisdom and instinctive behaviors that drive people to buy your product.   Leslie is the author of The Power of Instinct: The New Rules of Persuasion in Business and Life. In her book, Leslie shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. Instead, you must connect to the instinctive mind. And to do this, you need to understand the science of consumer choice and employ techniques that work with a person's brain, not against it.   Leslie Zane is an award-winning marketer, TEDx speaker and the foremost authority in harnessing the instinctive mind to accelerate brand and business growth.      In her early career at P&G and Johnson & Johnson, Zane championed the position that what people say is unreliable and that telegraphic cues are more powerful than direct communication, but her unconventional thinking was often disregarded. In 1995, she founded Triggers®, the first brand consulting firm rooted in behavioral science, where she continued to champion the primacy of the instinctive mind in brand decisions.   With her groundbreaking discoveries in boosting salience, the Brand Connectome® and Growth Triggers®, Zane and her team have delivered over $20 billion in incremental revenue for Fortune 100 clients.    Today Triggers' strategies are evident in diverse fields from consumer-packaged goods, health care and insurance to fighting anti-Semitism, showcasing its versatility.    An alumna of Yale, Harvard Business School and Bain & Company, Zane is a recipient of the Congressional Women of Distinction and the Ogilvy Award. In 2021, she coined the term “Covid-stasis” forecasting the pandemic's lasting psychological and behavioral effects.  Zane has been published in prestigious publications including Knowledge@Wharton, Harvard Business Review, World Economic Forum, Newsweek and Ad Age. Zane is a board member of El Centro Hispano, the leading non-profit empowering Hispanic immigrants with skills to thrive in the United States.   Get The Power of Instinct here: https://rb.gy/l3ofdo   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo  

Leslie Zane reveals why traditional persuasion tactics often fall short—and offers a new alternative that's more effective. — YOU'LL LEARN — 1) Why most attempts at persuasion fall short 2) How to bypass resistance with triggers 3) The unexpected people who will drive your success Subscribe or visit AwesomeAtYourJob.com/ep973 for clickable versions of the links below. — ABOUT LESLIE — Leslie Zane is an award-winning marketer, TEDx speaker and the foremost authority in harnessing the instinctive mind to accelerate brand and business growth. In 1995, she founded Triggers®, a CMO advisory and the first brand consulting firm rooted in behavioral science, where she continued to champion the primacy of the instinctive mind in brand decisions. With her groundbreaking discoveries in boosting salience, the Brand Connectome® and Growth Triggers®, Zane and her team have delivered over 2X incremental revenue growth for their Fortune 100 clients. Today, Triggers' strategies are evident in diverse fields from consumer-packaged goods, health care and insurance.An alumna of Yale, Harvard Business School and Bain & Company, Zane is a recipient of the Congressional Women of Distinction and the Ogilvy Award. In 2021, she coined the term “Covid-stasis” forecasting the pandemic's lasting psychological and behavioral effects. Zane has been published in prestigious publications including Knowledge@Wharton, Harvard Business Review, World Economic Forum, Newsweek and Ad Age. Zane is a board member of El Centro Hispano, the leading non-profit empowering Hispanic immigrants with skills to thrive in the United States.• Book: The Power of Instinct: The New Rules of Persuasion in Business and Life • Book site: ThePowerOfInstinctBook.com • LinkedIn: Leslie Zane — RESOURCES MENTIONED IN THE SHOW — • Book: The Measure: A Read with Jenna Pick by Nikki Erlick • Movie Scene: Planes,Trains and Automobiles (1987), curtain earrings— THANK YOU, SPONSORS! — • Harvard Business Review. Get 10% off your subscription at HBR.org/subscriptions with the promo code AWESOMESee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to an interview with an award-winning marketer, TEDx speaker and authority in harnessing the instinctive mind to accelerate brand and business growth,  founder and CEO of Triggers, Leslie Zane. Leslie is the author of The Power of Instinct: The New Rules of Persuasion in Business and Life. In her book, Leslie shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. Instead, you must connect to the instinctive mind. And to do this, you need to understand the science of consumer choice and employ techniques that work with a person's brain, not against it.   Leslie Zane is an award-winning marketer, TEDx speaker and the foremost authority in harnessing the instinctive mind to accelerate brand and business growth.      In her early career at P&G and Johnson & Johnson, Zane championed the position that what people say is unreliable and that telegraphic cues are more powerful than direct communication, but her unconventional thinking was often disregarded. In 1995, she founded Triggers®, the first brand consulting firm rooted in behavioral science, where she continued to champion the primacy of the instinctive mind in brand decisions.   With her groundbreaking discoveries in boosting salience, the Brand Connectome® and Growth Triggers®, Zane and her team have delivered over $20 billion in incremental revenue for Fortune 100 clients.    Today Triggers' strategies are evident in diverse fields from consumer-packaged goods, health care and insurance to fighting anti-Semitism, showcasing its versatility.    An alumna of Yale, Harvard Business School and Bain & Company, Zane is a recipient of the Congressional Women of Distinction and the Ogilvy Award. In 2021, she coined the term “Covid-stasis” forecasting the pandemic's lasting psychological and behavioral effects.  Zane has been published in prestigious publications including Knowledge@Wharton, Harvard Business Review, World Economic Forum, Newsweek and Ad Age. Zane is a board member of El Centro Hispano, the leading non-profit empowering Hispanic immigrants with skills to thrive in the United States.   Get The Power of Instinct here: https://rb.gy/l3ofdo   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Welcome to Strategy Skills episode 451, featuring an interview with an award-winning marketer, TEDx speaker and authority in harnessing the instinctive mind to accelerate brand and business growth,  founder and CEO of Triggers, Leslie Zane. Leslie is the author of The Power of Instinct: The New Rules of Persuasion in Business and Life. In her book, Leslie shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. Instead, you must connect to the instinctive mind. And to do this, you need to understand the science of consumer choice and employ techniques that work with a person's brain, not against it.   Leslie Zane is an award-winning marketer, TEDx speaker and the foremost authority in harnessing the instinctive mind to accelerate brand and business growth.      In her early career at P&G and Johnson & Johnson, Zane championed the position that what people say is unreliable and that telegraphic cues are more powerful than direct communication, but her unconventional thinking was often disregarded. In 1995, she founded Triggers®, the first brand consulting firm rooted in behavioral science, where she continued to champion the primacy of the instinctive mind in brand decisions.   With her groundbreaking discoveries in boosting salience, the Brand Connectome® and Growth Triggers®, Zane and her team have delivered over $20 billion in incremental revenue for Fortune 100 clients.    Today Triggers' strategies are evident in diverse fields from consumer-packaged goods, health care and insurance to fighting anti-Semitism, showcasing its versatility.    An alumna of Yale, Harvard Business School and Bain & Company, Zane is a recipient of the Congressional Women of Distinction and the Ogilvy Award. In 2021, she coined the term “Covid-stasis” forecasting the pandemic's lasting psychological and behavioral effects.  Zane has been published in prestigious publications including Knowledge@Wharton, Harvard Business Review, World Economic Forum, Newsweek and Ad Age. Zane is a board member of El Centro Hispano, the leading non-profit empowering Hispanic immigrants with skills to thrive in the United States.   Get The Power of Instinct here: https://rb.gy/l3ofdo   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Prof. MacDuffie's global research on the determinants of high-performance manufacturing is featured centrally in the books The Machine That Changed the World and After Lean Production: Evolving Employment Practices in the World Auto Industry. His publications can be found in top academic journals across a wide range of domains, including Global Strategy Journal, Human Relations, Industrial and Corporate Change, Industrial and Labor Relations Review, Journal of International Business Studies, Journal of Operations Management, Management Science, Organization Studies, Production and Operations Management, and Strategic Management Journal, and also in practitioner-oriented journals such as California Management Review and Harvard Business Review.Prof. MacDuffie's commentaries on the global automotive industry and trends in employment systems are featured in the New York Times, Wall Street Journal, Washington Post, Bloomberg Business Week, Fortune, and on National Public Radio and Knowledge@Wharton. He is a founding board member and current President of the Industry Studies Association, co-curator of the Automotive Transformation Map of the World Economic Forum, and a former member of the Automotive Experts Group at the Federal Reserve Bank.

Marc is a trusted advisor to top teams at the world's largest and most complex organizations. His clients include the premier brands across tech, bio-pharma and pharma, consumer products, transportation, manufacturing and more. As the founder and President of the Talent Strategy Group, he leads the firm's global consulting, education and publishing businesses. Marc co-authored the Harvard Business Review Publishing best-selling book One Page Talent Management, often called the “talent management bible.” His new book 8 Steps to High Performance, also published by Harvard, is quickly reaching best-seller status globally. He previously served as an HR executive at Bank of America and Avon Products. Marc has been published in or heard on Fast Company, Financial Times, BBC, Bloomberg Radio, Inc., Harvard Business Review, New York Post, Knowledge@Wharton radio and some of the world's most popular podcasts. Marc publishes TalentQ magazine which he founded in 2013 to help executives. Marc Effron's Books: https://www.amazon.com/s?k=marc+effron - Learn more about IMS and future sessions with thought leaders like Marc Effron: https://ims-online.com/ Single Servings (bite-sized video clips that answer your most pressing leadership and management challenges) - https://www.youtube.com/playlist?list=PLNwWl_bClmVyp_YJxfrDJy4kGhRxaxJZm Relevant IMS Leadership and Management Articles - https://blog.ims-online.com/ Connect on LinkedIn - https://www.linkedin.com/in/charlesagood/ Chapters: (00:00) Introduction (01:17) Rules to success at work (02:11) How to be a high performer (03:14) Factors that predict performance (05:03) Theoretical maximum performance (05:51) High performer mindset (07:43) Work smart, not hard paradigm (09:53) Tool: 3 ways to screen ideas (13:10) Big goals are important (14:43) Promises instead of goals (16:10) Tool: Concept of SIM (Specific, Important & Measurable) (17:57) Concept: Derailer (18:59) Recognize your derailers (19:58) Identify transformational leaders (21:57) Tool: 70/20/10 - Grow in the right area (24:38) Feed forward instead of giving feedback (26:08) Networking matters (28:16) Sometimes you shouldn't be the "genuine" you (29:02) Fitness & high performance (33:14) Sleep & high performance (36:19) Avoiding distractions (37:58) Conclusion

This week's guest on The New P&L – Principles & Leadership in Business podcast is the brilliant John A Davis is a bestselling author, an award winning academic and business leader, who has worked with leaders and organizations in over forty countries to re-imagine their business models. He is Chair of Brand New View, a global leadership development and organisation transformation firm and works directly with CEOs and leaders around the world. He has started two companies, led global operations for Fortune 1000 companies (an award-winning executive in both his start-up and Fortune 1000 roles). John is a respected global speaker, delivering inspiring keynotes at dozens of global conferences, including TEDx and Global Brand Forum as well as a regular commentator with the New York Times, BBC, CNA, Los Angeles Times, Knowledge@ Wharton, and more. We discuss with John: · The principles of John's great book - Radical Business – How to transform your business in the age of global crisis · Whether leaders have the requisite leadership skills and characteristics, and vision to deliver radical transformation · Business leaders John believes are delivering on their own blueprint for radical business transformation · Cultivating meaning in leadership · The power of 'Impact Unicorns' · How we shift thinking to an approach based on more sustainable wealth creation · How John's Radical Transformation blueprint helps companies grow · Creating and mobilising meaning and value in an organisation · The social contract theory in action in business To learn more about John and the work he does go to: www.brandnewview.com If you'd like to join our movement at The New P&L and keep up to date with all our latest news, go to www.principlesandleadership.com and subscribe. Twitter: @TheNewPandL Insta: @principlesandleadership LinkedIn page: Principlesandleadership --- Send in a voice message: https://anchor.fm/principlesandleadership/message Support this podcast: https://anchor.fm/principlesandleadership/support

A senior leadership/board advisor, educator, executive coach, and bestselling author, David Nour is internationally recognized as the leading expert on applications of strategic relationships in profitable growth, sustained innovation, and lasting change. The author of eleven books, including bestsellers. A Forbes Leadership contributor on the Future of Work, and an Inc. contributor on Relationship Economics, Nour's unique insights have been featured in various prominent publications, including The Harvard Business Review, The Wall Street Journal, The New York Times, Fast Company, Huffington Post Business, Entrepreneur, and Knowledge@Wharton. He's also the host of the popular Curve Benders podcast. MAIN TAKEAWAYS: Having fewer relationships but high quality relationships How to make stronger priorities "Curve benders are relationships that accelerate your path up that curve" - Nour Surveying your ecosystem "What does the best version of you look like?" -Nour

In this episode of IDEAS+LEADERS podcast I am speaking with David Nour about how to transform your business contacts into career success. A senior leadership/board advisor, educator, executive coach, and bestselling author, David Nour is internationally recognized as the leading expert on applications of strategic relationships in profitable growth, sustained innovation, and lasting change. The author of eleven books, including bestsellers Relationship Economics® (Wiley) – forthcoming in its 3rd edition, Co-Create (St. Martin's Press), and Curve Benders (Wiley, 2021), Nour serves as a trusted advisor to global clients and coaches corporate leaders. He is an adjunct professor at the Goizueta Business School at Emory University and was named to the Global Gurus Top 30 Leadership Professionals and the Thinkers 50 Radar Class of 2021 lists. A Forbes Leadership contributor on the Future of Work, and an Inc. contributor on Relationship Economics, Nour's unique insights have been featured in various prominent publications, including The Harvard Business Review, The Wall Street Journal, The New York Times, Fast Company, Huffington Post Business, Entrepreneur, and Knowledge@Wharton. He's also the host of the popular Curve Benders podcast. You can contact David HERE Thank you for joining me on this episode of IDEAS+LEADERS. If you enjoyed this episode, please share, subscribe and review so that more people can enjoy the podcast https://podcasts.apple.com/pl/podcast/ideas-leaders/id1531433083

Born in Iran, David Nour immigrated to the U.S. as a teenager with $100, limited family ties and no fluency in English. Yet, despite this humble background, he graduated from Georgia State University with a bachelor's degree in business management and went on to earn an Executive MBA from the Goizueta Business School at Emory University.A senior leadership/board advisor, educator, executive coach, and bestselling author, David is internationally recognized as the leading expert on applications of strategic relationships in profitable growth, sustained innovation, and lasting change.David is the author of eleven books, including bestsellers Relationship Economics®, Co-Create, and Curve Benders, which he refers to as his ‘Star Wars' trilogy.David's expertise lies in his ability to help leaders leverage relationships for success. He has helped organizations of all sizes achieve their goals by teaching them how to build and maintain strong relationships with their customers, employees, partners, and shareholders.His insights into the importance of strategic relationships are widely regarded as invaluable for any organization looking to achieve lasting success.In this latest LIFT podcast, we talk about:- What is a ‘Curve Bender?'- Relationship economics – why there is a quantifiable value to your business relationships- How the pandemic has impacted business relationships- Why networking is one letter away from not working- How to build and nurture better business relationshipsMORE ABOUT DAVID:He is an adjunct professor at the Goizueta Business School at Emory University and was named to the Global Gurus Top 30 Leadership Professionals and the Thinkers 50 Radar Class of 2021 lists. A Forbes Leadership contributor on the Future of Work, and an Inc. contributor on Relationship Economics, Nour's unique insights have been featured in various prominent publications, including The Wall Street Journal, The New York Times, Fast Company, Huffington Post Business, Entrepreneur, and Knowledge@Wharton. He's also the host of the popular Curve Benders podcast.

Reported by Knowledge@Wharton, students at The Wharton School at the University of Pennsylvania utilize game-based virtual scenarios to engage in real-life business scenarios, stress included.

In this episode, Chinwe discusses how to unlock your full potential by embracing your genius and living a life of fulfillment.  BACKGROUND: Chinwe Esmai is a Havard award-winning lawyer who is also the first person to hold a position as a Cheif Anti- Bribery Officer at Citigroup (an American multinational bank and financial services corporation). She has been named as trailblazer of the year by The Nigerian lawyers association, and in 2020 was named one of the 100 inspiring women by Ladies Africa. She is passionate about inspiring immigrant women on their own leadership journey and created her website to encourage them to break the glass ceiling of possibilities. Chinwe has been featured in publications for her insights including Forbes, Thrive Global, Black Enterprise, Medium, Real Business UK, and Knowledge@Wharton. She is a host of Brillance Beyond Borders and will soon release her book titled "Brillance Beyond Borders.   IN THIS EPISODE, WE TALK ABOUT:   What inspired her to become a lawyer how did she become the first person to be given the role of managing director and chief anti-bribery officer at Citigroup, Inc Immigrant women and leadership, specifically on her experience of encouraging other immigrant women to embrace their genius Tips on moving forward and embracing your journey How women can succeed in a male-dominated career and have a seat at the table Tips on how to find the best mentor Chiwe's new book Brillance Beyond Borders " and the term Immigrance discussed in her book   RESOURCES: Show Notes: bit.ly/ChinweEsimai Connect with Chinwe on IG: instagram.com/chinweesimai/ Connect with Cielo on IG: instagram.com/cielojsolis Check out Chinwe's website: chinweesimai.com/ Pre-order Chinwe's Book HERE   CREDITS: Host & Producer: Cielo Producer: Shanae Simmons   SERVICES: Are you an entrepreneur ready to take your brand to the next level? Want to increase your digital presence online so you can skyrocket your number of clients & sales? We can help YOU!   Visit BLENDtw Media to learn more about our digital marketing services and send us an email to team@blendtw.com to BOOK a F-R-E-E consultation TODAY.  For more resources to help you live your BEST life, join our community on: Facebook  Instagram Find more inspiring stories & higher wisdom at myvoiceourstory.com                  

With Only $100, limited family ties, and no fluency in English, David Nour Teaches the Secrets of Massive Achievement. A senior leadership/board advisor, educator, executive coach, and bestselling author, David Nour is internationally recognized as the leading expert on applications of strategic relationships in profitable growth, sustained innovation, and lasting change. The author of eleven books, including bestsellers Relationship Economics® (Wiley) – forthcoming in its 3rd edition, Co-Create (St. Martin's Press), and Curve Benders (Wiley, 2021), Nour serves as a trusted advisor to global clients and coaches corporate leaders. He is an adjunct professor at the Goizueta Business School at Emory University and was named to the Global Gurus Top 30 Leadership Professionals and the Thinkers 50 Radar Class of 2021 lists. A Forbes Leadership contributor on the Future of Work, and an Inc. contributor on Relationship Economics, Nour's unique insights have been featured in various prominent publications, including The Harvard Business Review, The Wall Street Journal, The New York Times, Fast Company, Huffington Post Business, Entrepreneur, and Knowledge@Wharton. He's also the host of the popular Curve Benders podcast. Born in Iran, Nour immigrated to the U.S. as a teenager with $100, limited family ties, and no fluency in English. He graduated from Georgia State University with a bachelor's degree in business management and went on to earn an Executive MBA from the Goizueta Business School at Emory University. He resides in Atlanta, GA, with his family.

Paula Courtney is the CEO of The Verde Group, a leading customer experience consultancy. She recently ran a study of 9,400 consumers with Thomas Robertson from Wharton, to find out what customers consider "wow experiences." Harvard Business Review published an article to summarize the findings called, "Why Customer Loyalty Programs Can Backfire." The key takeaway for me was the idea that our goal should not be to "surprise and delight" customers. In fact, if our goal is to surprise and delight customers, we end up creating an illusion of progress. After all, what surprises and delights customers changes. Regularly. What works today, may not work tomorrow. We end up chasing an elusive prize. Instead what Courtney suggests we do is understand that whatever our value proposition is, the number one thing to do is consistently deliver on that value proposition. That seems more reasonable to me. And it's what customers actually want. More about Paula:Her company, The Verde Group: https://verdegroup.com/Her HBR article, Why Customer Loyalty Programs Can Backfire: https://hbr.org/2021/05/why-customer-loyalty-programs-can-backfireHer Interview on Knowledge @ Wharton: https://knowledge.wharton.upenn.edu/article/want-to-make-retail-customers-happy-give-them-a-wow-experience/More about ServiceRocket:Visit ServiceRocket.com: https://www.servicerocket.com/On Linkedin: https://www.linkedin.com/company/servicerocket/On Twitter: https://twitter.com/servicerocketOn Facebook: https://www.facebook.com/ServiceRocket/On Instagram: https://www.instagram.com/servicerocket/ Subscribe at helpingsells.substack.com

https://www.linkedin.com/in/davidnour/ (David Nour) is internationally recognized as the leading expert on strategic business relationships. The author of ten books, including best-sellershttps://www.amazon.com/gp/product/B01M7QT6TS/ref=dbs_a_def_rwt_bibl_vppi_i2 ( CO-CREATE )(St. Martin's Press) and https://www.amazon.com/Relationship-Economics-Transform-Valuable-Professional/dp/1118057120 (Relationship Economics®) (Wiley), as well as the newesthttps://www.amazon.com/gp/product/1119764211/ref=dbs_a_def_rwt_bibl_vppi_i5 ( Curve Benders) (Wiley, 2021). Nour serves as a trusted advisor to global clients and coaches corporate leaders and rising entrepreneurs. He is an adjunct professor at the Goizueta Business School at Emory University, was named to the Thinkers50 Radar Class 2021, and Global Gurus Top 30 Leadership Professionals lists. A Forbes Leadership contributor on the Future of Work, and an Inc. contributor on Relationship Economics, Nour's unique insights have been featured in a variety of prominent publications, including The Wall Street Journal, The New York Times, Fast Company, Huffington Post Business, Entrepreneur, and Knowledge@Wharton. Nour is also the host of the growing and intellectually stimulating Curve Benders Podcast, sharing unique insights at the intersection of future of work and strategic relationships. Born in Iran, Nour immigrated to the U.S. as a teenager with $100, limited family ties and no fluency in English. He found that in Iran, as well as in other parts of the world, it's customary to build relationships before doing business, but in the U.S., the opposite is true. This led him to become fascinated with building strategic business relationships, and became the foundation of his first book. Nour speaks on a wealth of topics, including: https://www.youtube.com/watch?v=LnPNUHI-hPs (Curve Benders:) The intersection of the Future of Work, Strategic Relationships, and Non-Linear Growth. How will the way that we work change in the next 20 years? For most people and businesses, growth is linear, but some relationships can dramatically change our direction and ultimate destination in a non-linear manner; these relationships are our Curve Benders. How do we find them? How do we become one? Where do we have to be in our lives, and how do we open ourselves up to this? In his latest book, Nour shares the research and findings of how to build relationships with Curve Benders, and how to become a Curve Bender in the lives of others. Relationship Economics: how to build more intentional, strategic, and quantifiable business relationships and transform everyday relationships into business relationships. https://www.youtube.com/watch?v=YkR2z4_cnYo&feature=youtu.be (CO-CREATE:) Your success won't be created by you alone, it needs to be correlated with others that demonstrate vested interest in success. Learning to co-create well fosters innovation while the economy is strong, so that when the next down-cycle occurs, you're able to recession-proof your business.  Why Change, Creativity, and Collaboration will continue to be drivers of problem-solving and of changing technology. How to foster creativity in your business thinking. How to create and sustain a culture of innovation. How to make lasting change in your organization beyond charismatic work.

The Astros and Red Sox meet in the ALCS. Is it the Cheater's Ball? Tom and Jay are back to review some of the top compliance and ethics stories on the Back in the ALCS edition.  Stories Who knows what values lurk in the heart? The Shadow know (and your emails as well). The John Gruden firing. ESPN, Sports Illustrated, NYT, WSJ. Tom with a 2-part blog post series. Confronting Ethical and Moral Dilemmas: Don't Go It Alone. Richard Snell in Knowledge@Wharton. Evolution of 3rd party risk management. Mike Volkov in Corruption, Crime and Compliance. The role of employees in weeding out corp misconduct. David Smagalla in the WSJ Risk and Compliance Journal. Ex-Braskem CEO gets 20 months. Kyle Brasseur in Compliance Week. (sub req'd) Cooperating (or not) with the SFO. Lloydettte Bai-Marrow in the FCPA Blog. Inconsistency in UK and EU banking regs? Deepali Nijhawan in CCI. What is tech risk? Carol Williams in Risk and Compliance Matters. Ozy from the audit perspective. Francine McKenna in The Dig. (sub req'd) ESG channels Watergate (as in follow the money). Lawrence Heim in practicalESG.  Podcasts and Events Compliance Week is going ‘Inside the Mind of the CCO'. Participate in the survey here. Ethisphere's World Most Ethical Company awards for 2022 are open for submission. For more information on the Application Process, click here. Are you exasperated? Then check, F*ing Argentina. In this podcast series co-hosts Tom Fox and Gregg Greenberg, author of F*ing Argentina explore the current American psyche of being overworked, over leveraged, overtired and overwhelmed. Find out about modern America's exasperation with well…exasperation. In Episode 1, the dreaded Parent Meeting night at your child's elementary school. In Episode 2, why F*ing Argentina? In Episode 3, one of the most beloved characters in musical theater, Officer Krupke is exasperated. In Episode 4, the ubiquitous ‘Couples Dinner'. In Episode 5, a tennis journeyman's lament. This month on The Compliance Month, I visit with John Melican, Managing Director at Exiger on his journey to and from the CCO chair. In Episode 1, college and early professional career at NY County DA's Office. In Episode 2, Melican moves into the corporate world and into compliance. What is Design Thinking in Compliance? Check out the newest edition to the CPN, where co-hosts Tom Fox and Carsten Tams discuss the social engineering tool of design thinking and how it creates greater compliance engagement and effectiveness. In Episode 2, we take up co-creation. How does a Compliance Bible become a best-seller? Check out Tom's appearance on the C-Suite Network's Best Seller TV to find out. Purchase The Compliance Handbook, 2nd edition here. Tom Fox is the Voice of Compliance and can be reached at tfox@tfoxlaw.com. Jay Rosen is Mr. Monitor and can be reached at jrosen@affiliatedmonitors.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

A senior leadership/board advisor, researcher, executive educator, and best-selling author, David is internationally recognized as the leading expert on applications of strategic relationships in profitable growth, sustained innovation, and lasting change. The author of ten books, including best-sellers Relationship Economics, and Co-Create, as well as Curve Benders, David serves as a trusted advisor to global clients and coaches corporate leaders. He is an adjunct professor at the Goizueta Business School at Emory University and Vanderbilt University's Owen Graduate School of Management, was named to the Global Gurus Top 30 Leadership Professionals list, and is honored to be one of Marshall Goldsmith's 100 Global Coaches. A Forbes Leadership contributor on the Future of Work, David's unique insights has been featured in a variety of prominent publications, including The Wall Street Journal, The New York Times, Fast Company, Huffington Post Business, Entrepreneur, and Knowledge@Wharton. Born in Iran, David immigrated to the U.S. as a teenager with $100, limited family ties, and no fluency in English. He graduated from Georgia State University with a bachelor's degree in business management and went on to earn an Executive MBA from the Goizueta Business School at Emory University. He resides in Atlanta, GA, with his family.

In this episode, Mary connects with Marc Effron, founder and President of The Talent Strategy Group. He helps the world's largest and most successful companies improve the quality and depth of their talent. During the episode, Mary and Marc discuss what it means and what it takes to be a high performer and navigate a career today to reach your aspirations and be most successful. As the founder and President of the Talent Strategy Group, Marc leads the firm's global consulting, education and publishing businesses. He co-authored the Harvard Business Review Publishing best-selling book One Page Talent Management, often called the “talent management bible.” His new book 8 Steps to High Performance is quickly reaching best-seller status. He previously served as an HR executive at Bank of America and Avon Products. Marc has been published in or heard on Fast Company, Financial Times, BBC, Bloomberg Radio, Inc., Harvard Business Review, New York Post, Knowledge@Wharton radio and some of the world's most popular podcasts. Marc earned a M.B.A. from the Yale University School of Management and a B.A. in Political Science from the University of Washington.  Resources mentioned in the episode: * 8 Steps to High Performance: Focus On What You Can Change by Marc Effron* One Page Talent Management: Eliminating Complexity, Adding Value by Marc Effron and Miriam Ort* Dr. Robert Hogan, Hogan Assessments* Marshall Goldsmith, executive leadership coach

If the first wars were fought with sticks and stones, modern warfare is a high-tech battlefield where social media has emerged as a surprising — and effective — weapon. From Russian hacking to influence the American election to online recruitment for terror groups such as ISIS, an array of players are using false news and bogus accounts to stoke fear, incite violence and manipulate outcomes.Authors Peter W. Singer and Emerson T. Brooking describe this as “likewar,” a term that plays on the Facebook “like” feature. In their new book, LikeWar: The Weaponization of Social Media, they explain how these platforms have become persuasive tools of propaganda. The recently joined the Knowledge@Wharton radio show on Sirius XM to discuss their work.An edited transcript of the conversation follows.Knowledge@Wharton: It is incredible how social media has developed and expanded rapidly in the last 20 years, and the impact it has had on politics.Peter Singer: It's absolutely fascinating. One of the people we interviewed for the book was the literal godfather of the internet itself, Vint Cerf. He talked about how it was once this military network for scientists, and then there was this moment when the scientists began to email back and forth about science fiction. That's when he realized, “Hold it. It's become this social thing.”You move forward, and now [there's] Facebook, Twitter, Instagram, you name it. They're not just the nervous system of the modern world, they're where we do business. They're where we set up dates. But they've also become this space of battle, and battle over everything from political campaigns to use in military operations, marketing wars, you name it.One of the things that the book is about is essentially how, if cyberwar was the hacking of networks that both governments and businesses have had to deal with, we now have this phenomenon of what we call “likewar,” which is the hacking of the people on the networks by this mix of “likes,” but also lies.Knowledge@Wharton: You think about the stories we've heard about ISIS and other organizations using social media to recruit people. Can you talk about that?Emerson Brooking: This issue came on our radar and the radar of a lot of folks across the country back in the summer of 2014, when the Islamic State invaded northern Iraq. They only had about 1,500 militants. They had pickup trucks and secondhand weapons from a lot of militant groups past.But they did something new, and that was instead of keep their invasion a secret, they actually tweeted about it. They had a hashtag campaign, #AllEyesOnISIS, which they used to consolidate and broadcast their propaganda. And they had a huge network of both passionate supporters but also Twitter bots, which they used to lock down the trending hashtags on Twitter for the Arabic-speaking users.“Over a very short period of time, a handful of tech geeks have become among the most powerful figures in all of politics and war.”As a result of that, even though they only had a small invading force, they were effectively able to spread fear [and seem to become] much greater than they were, and pushed these demoralized defenders of a city like Mosul — with 1.5 million residents — to drop their weapons and flee. In the process, ISIS started scoring these propaganda videos and weaving them back into their online messaging. It became a source of great inspiration for people following along at home.It was a direct result of these online tactics that they were able to recruit some 30,000 fighters from the Middle East, but also the wider world — more than 100 countries where people would leave their homes to journey to Syria and Iraq to join them. Or if that wasn't possible, they felt inspired to commit acts of violence at home.

A senior leadership/board advisor, educator, executive coach, and bestselling author, David Nour is internationally recognized as the leading expert on applications of strategic relationships in profitable growth, sustained innovation, and lasting change. The author of eleven books, including bestsellers Relationship Economics® (Wiley) and Co-Create (St. Martin's Press), as well as the forthcoming Curve Benders (Wiley, 2021), Nour serves as a trusted advisor to global clients and coaches corporate leaders. He is an adjunct professor at the Goizueta Business School at Emory University and was named to the Global Gurus Top 30 Leadership Professionals and the Thinkers 50 Radar Class of 2021 lists. A Forbes Leadership contributor on the Future of Work, and an Inc. contributor on Relationship Economics, Nours unique insights have been featured in various prominent publications, including The Wall Street Journal, The New York Times, Fast Company, Huffington Post Business, Entrepreneur, and Knowledge@Wharton. He's also the host of the popular Curve Benders podcast. Born in Iran, Nour immigrated to the U.S. as a teenager with $100, limited family ties, and no fluency in English. He graduated from Georgia State University with a bachelor's degree in business management and went on to earn an Executive MBA from the Goizueta Business School at Emory University. He resides in Atlanta, GA, with his family. Learn more at www.NourGroup.com. What you'll learn about in this episode: How David immigrated to the United States from Iran, learned English, finished graduate school, and built an astonishing career as an executive coach, author and expert How David defines “relationship economics”, and why prioritizing relationships with intentionality and being strategic in which relationships you invest in is crucial How the global pandemic and the need for social distancing have impacted our in-person relationships, and why digital relationships need to be sustained with personal connections Why focusing on fewer, more authentic relationships can be a powerful differentiating factor for your business as we emerge from the pandemic How David created and curates his own professional community that fosters respectful and civil discourse and authentic engagements Why relationships require an investment of time, effort and resources, and why narrowing your focus allows you to build more authentic connections How many of David's clients have had their most successful year ever because they entered the pandemic with great maneuverability Why you should “diversify your portfolio of relationships”, and how “hybrid relationships” can benefit you throughout your work and life Why learning to ask better questions can be a powerful tactic for stronger relationships, and what skills you should focus on developing to master your relationships Why following up on your conversations and relationships and looking for new ways to add value is vital Resources: Read David's book Relationship Economics and learn how to prioritize relationships Website: https://nourgroup.com/ LinkedIn: www.linkedin.com/in/davidnour/ LinkedIn: www.linkedin.com/company/nour-group/ Facebook: www.facebook.com/TheNourGroup/ Twitter: @davidnour Additional Resources: Free Executive Leadership Summary report from Predictive ROI: https://predictiveroi.com/research Sell With Authority by Drew McLellan and Stephen Woessner: https://amzn.to/39y7x13 Predictive ROI Free Resource Library: https://predictiveroi.com/resources/ Stephen Woessner's LinkedIn: www.linkedin.com/in/stephenwoessner/

Jon talks with David Nour, a senior leadership/board advisor, researcher, executive educator and best-selling author about his story of the American Dream and the power of daily execution. A senior leadership/board advisor, researcher, executive educator and bestselling author, David Nour is internationally recognized as the leading expert on applications of strategic relationships in profitable growth, sustained innovation, and lasting change. The author of ten books, including best-sellers Relationship Economics® (Wiley), and Co-Create (St. Martin's Press), as well as the forthcoming Curve Benders, Nour serves as a trusted advisor to global clients and coaches corporate leaders. He is an adjunct professor at the Goizueta Business School at Emory University and Vanderbilt University's Owen Graduate School of Management, was named to the Global Gurus Top 30 Leadership Professionals list and is honored to be one of Marshall Goldsmith's 100 Global Coaches. A Forbes Leadership contributor on the Future of Work, and an Inc. contributor on Relationship Economics, Nour's unique insights have been featured in a variety of prominent publications, including The Wall Street Journal, The New York Times, Fast Company, Huffington Post Business, Entrepreneur, and Knowledge@Wharton. He's also the host of the popular Curve Benders podcast. Born in Iran, Nour immigrated to the U.S. as a teenager with $100, limited family ties and no fluency in English. He graduated from Georgia State University with a bachelor's degree in business management and went on to earn an Executive MBA from the Goizueta Business School at Emory University. He resides in Atlanta, GA, with his family.   Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with David Nour: Twitter: https://twitter.com/davidnour  Facebook: https://www.facebook.com/TheNourGroup/  Instagram: https://www.instagram.com/davidnour/  Website: https://www.nourgroup.com/  LinkedIn: https://www.linkedin.com/in/davidnour/  Get David's Books: Relationship Economics: Transform Your Most Valuable Business Contacts Into Personal and Professional Success Co-Create: How Your Business Will Profit from Innovative and Strategic Collaboration

David Nour – CEO, The Nour Group, Inc. Senior Leadership/Board Innovation Advisor | International Speaker | Best-Selling Author | Forbes Leadership Contributor A senior leadership/board advisor, researcher, executive educator, and best-selling author, David Nour is internationally recognized as the leading expert on applications of strategic relationships in profitable growth, sustained innovation, and lasting change. The author of ten books, including best-sellers Relationship Economics® (Wiley) and Co-Create (St. Martin's Press), as well as the forthcoming Curve Benders (Wiley), Nour serves as a trusted advisor to global clients and coaches corporate leaders. He is an adjunct professor at the Goizueta Business School at Emory University and was named to the Global Gurus Top 30 Leadership Professionals and the Thinkers50 Radar Class of 2021 lists. A Forbes Leadership contributor on the Future of Work and an Inc. contributor on Relationship Economics, Nour's unique insights have been featured in various prominent publications, including The Wall Street Journal, The New York Times, Fast Company, Huffington Post Business, Entrepreneur, and Knowledge@Wharton. He is also the host of the popular Curve Benders podcast.

He is a senior leadership/board advisor, educator, executive coach, and bestselling author. Internationally recognized as the leading expert on applications of strategic relationships in profitable growth, sustained innovation, and lasting change, he is the author of eleven books, including bestsellers Relationship Economics® (Wiley) and Co-Create (St. Martin's Press), as well as the forthcoming Curve Benders (Wiley, 2021). He serves as a trusted advisor to global clients and coaches corporate leaders and is an adjunct professor at the Goizueta Business School at Emory University. He was recently named to the Global Gurus Top 30 Leadership Professionals and the Thinkers 50 Radar Class of 2021 lists. A Forbes Leadership contributor on the Future of Work, and an Inc. contributor on Relationship Economics, his unique insights have been featured in various prominent publications, including The Wall Street Journal, The New York Times, Fast Company, Huffington Post Business, Entrepreneur, and Knowledge@Wharton. He's also the host of the popular Curve Benders podcast. Born in Iran, he immigrated to the U.S. as a teenager with $100, limited family ties, and no fluency in English. He graduated from Georgia State University with a bachelor's degree in business management and went on to earn an Executive MBA from the Goizueta Business School at Emory University. Join Randy Seidl on this episode of the Tech Sales Insights Podcast with co-host, David Nour. BTW, Nour will be Randy's guest on Tech Sales Insights LIVE today at Noon ET, so join us on LinkedIn, Facebook, YouTube, and Twitter. We turn the show notes from these podcasts into more in-depth articles, so check them out in the Sales Community. We have several fabulous guests coming up in the next several weeks, so hope you'll subscribe to Tech Sales Insights wherever you consume podcasts. Send in a voice message: https://anchor.fm/salescommunity/message

Success is never yours alone...who are your mentors? Dr. Ravishankar Gundlapalli is Founder and CEO of MentorcCloud, a human-powered growth engine for organizations to rapidly grow capabilities and performance of people through guided and curated mentorship connections at scale. Dr. Ravi is a globally recognized thought leader on mentoring and learning and is the author of The Art of Mentoring. Dr. Ravi has been featured in publications such as Huffington Post, Forbes, Harvard Business Review, Forbes India, Knowledge@Wharton, as well as in two books – Dealstorming and Mark of an Eagle. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of Marketing for Good, Erica is joined by Leslie Zane to talk about subconscious versus conscious marketing (which is what the vast majority of marketing is). They discuss the premise that instinct most often guides our decision-making rather than conscious thought. Leslie gives examples of marketing and branding strategies that use subconscious thought to drive sales and gain market share. They also talk through the physicality of thoughts, cause competency, brand connectome, and the opportunity for brands to emerge from COVID most distinctively.  Resources Referenced:Triggers: www.triggers.com  MFG Episode 30: https://podcasts.apple.com/us/podcast/marketing-the-new-normal/id1510085905?i=1000510496087Leslie’s TEDx talk: https://www.youtube.com/watch?v=zix4MSVPbrkLeslie’s most recent Harvard Business Review article: https://hbr.org/2021/02/advertisers-skip-the-platitudes-in-2021FedEx Commercial: https://www.youtube.com/watch?v=xQYDcR3YAUo About Leslie:Known in the industry for her expertise in applying brain science to branding, Fortune 500 CMOs rely on Leslie Zane to help them achieve what had previously been near impossible: accelerate revenue and share growth at the same level of marketing spend.Zane has discovered what every top executive wants to know: the secret to changing instinctive brand behavior. While most marketing efforts create a temporary boost in sales, Zane helps CMOs alter the Brand Connectome®, the hidden neural network that dictates consumers’ instinctive brand preference--the brand choices they make on autopilot.A Yale University and Harvard Business School graduate, Zane began her career at top companies including Bain, P&G and Johnson & Johnson and was surprised by the hit-or-miss nature of marketing initiatives. Zane maintained that what consumers say is unreliable and that indirect cues were more effective than superlative claims in driving conversion. But, like many unconventional thinkers, her ideas were often dismissed. More than 16 years before Daniel Kahneman popularized behavioral economics, Zane founded Triggers® on the premise that instinct rather than conscious thought guided brand decisions and her company has been delivering superior results ever since. Triggers was also the first brand consultancy founded by a woman. A TEDx speaker, Zane has been published in the Harvard Business Review, Knowledge@Wharton, MIT Sloan Review, Forbes, Ad Age, CMO.com, Barron’s, Newsweek, Mediapost, Scientific American and more. Connect with Leslie:Website: www.triggers.comLinkedIn: https://www.linkedin.com/in/lesliepicotzane/Twitter: https://twitter.com/Leslie_Zane Connect with Erica:Website: http://www.claxonmarketing.com/https://claxonuniversity.com/Twitter: https://twitter.com/EricaMillsBarnLinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/Email: info@claxonmarketing.com

Curve Benders - Why Strategic Relationships Will Power Your Non-Linear Growth in the Future of Work  A senior leadership/board advisor, researcher, executive educator, and best-selling author, David Nour is internationally recognized as the leading expert on applications of strategic relationships in profitable growth, sustained innovation, and lasting change. The author of eleven books, including best-sellers Relationship Economics® (Wiley), and Co-Create (St. Martin’s Press), as well as the forthcoming Curve Benders (Wiley, 2021), Nour serves as a trusted advisor to global clients and coaches corporate leaders. He is an adjunct professor at the Goizueta Business School at Emory University and Vanderbilt University’s Owen Graduate School of Management and was named to the Global Gurus Top 30 Leadership Professionals list. A Forbes Leadership contributor on the Future of Work, and an Inc. contributor on Relationship Economics, Nour’s unique insights have been featured in a variety of prominent publications, including The Wall Street Journal, The New York Times, Fast Company, Huffington Post Business, Entrepreneur, and Knowledge@Wharton. He’s also the host of the popular Curve Benders podcast.  Find David Nour on the internet: Website | LinkedIn | Twitter | Facebook | Instagram | YouTube

Priya Mishra sits Dr. Alby Anand Kurian about the role of marketing in the new normal -- or outside the norm. Some questions that they tackled include: Which of the elements of your background that you think have contributed most to what you have become and what you have done today? Among the marketing concepts that you have conceived and developed which is the one that you think you would rate as the most important? Do you think that marketing has a role to play outside the normal category of products and services? Among the general management concepts that you have developed, which is the most topical one given the pandemic that we are living in today? There are so many doomsayers in the world today, do you share that pessimism?

Leslie Zane began her career at blue-chip companies, where she witnessed the success of marketing initiatives as hit or miss. Her ideas about marketing differed from conventional wisdom and weren't always welcome inside the organization. She felt strongly that branding should be more than just pretty pictures and clever ad campaigns. So Leslie struck out on her own and founded Triggers® with the express mission of consistently increasing revenue for her clients. Over the past 25 years, her company has a track record of growth through its unique expertise in changing brand preference at the instinctual level. The vast majority of decisions people make, whether in the grocery store aisle, on Amazon, or at the voting booth, are instinctive. Leslie has uncovered what lies inside the mental shortcuts people use to make those decisions: networks of associations and memories. She calls these the Brand Connectome. These networks are malleable. People can be influenced to change their minds. Leslie’s work demonstrates how and the results are visible. She applies these same instinctual lessons to some of the most crucial, systemic issues of our time and helps companies understand the roots of unconscious bias. She is also working with social organizations to tackle racism. For my subscribers only, you can download a free gift: Leslie’s 5 New Rules of Marketing. In this week’s Work From The Inside Out podcast, learn more about Leslie’s journey: Nicknamed Miss Question by her business school classmates, Leslie’s endless intellectual curiosity fueled her search for the elusive key to changing customer behavior. She has been published in the Harvard Business Review, Knowledge@Wharton, MIT Sloan Review, Forbes, Ad Age, CMO.com, Barrons, and her recent perspectives on driving business growth during COVID were just published in Newsweek. Learn more and connect with Leslie here: www.lesliezane.com https://www.linkedin.com/in/lesliepicotzane/ https://www.facebook.com/leslie.zane.9 @Leslie_Zane Get your giveaway HERE: https://lesliezane.com/work/ Listen, subscribe and read show notes at www.tammygoolerloeb.com/podcasts/ - episode 096

Welcome to the Evolvepreneur Podcast Channel. My very special guest today is Leslie Zane. Leslie Zane is a passionate leader who believes that our potential for success is limitless. Nicknamed “Miss Question” by her business school classmates, Leslie’s endless intellectual curiosity fueled her search for the elusive key to changing customer behavior. She began her journey at blue chip companies, and then struck out on her own to found Triggers® --the first woman-owned brand consultancy-- with the express mission of increasing topline revenue for her clients consistently. Over the past 25 years, the company has developed a track record of accelerating growth through its unique expertise in changing brand preference at the instinctual level. CMOs often joke that the major difference between their work and those of other strategy firms a hundred times our size, is that their approach actually works. Leslie received her BA from Yale University and her MBA from Harvard Business School. A TEDx speaker, she has been published in the Harvard Business Review, Knowledge@Wharton, MIT Sloan Review, Forbes, Ad Age, CMO.com, Barron's, Newsweek, Mediapost, Scientific American, and more.

Gladwell revisits the ancient tale of the underdog to break down history's secrets. David's small size, lack of armor, and sling shot are really advantages, and Goliath's immense size and power only work against him. Gladwell revisits a dozen or so stories, ranging from Biblical battles to the London Blitz, to redefine how we look at history's underdogs and industry giants. The ‘little guys' are often considered weak due to their outlier status or their disadvantageous upbringing. But these same individuals are history's revolutionaries, medical forerunners, civil rights warriors, and powerful Hollywood producers. Likewise, history's Goliaths – Nazi Germany, white American south, and millionaire parents to name a few – lose ground despite their seemingly incredible size and power. David and Goliath is is an eye-opening book for anyone who thinks their underdog status works against them – and a stern warning to all Goliaths. *Theme 1: In the Valley of Elah Revisited - 3:23 *Theme 2: David the Dyslexic - 12:48 *Theme 3: Remote Misses - 23:03 Like what you hear? Be sure to like & subscribe to support this podcast! Also leave a comment and let us know your thoughts on the episode. You can also get a free weekly email about the Book Insight of the week. Subscribe at memod.com/insights HEAR THE FULL INTERVIEWS MENTIONED IN TODAY'S EPISODE HERE: "NPR Choice Page". Npr.Org, 2019, https://www.npr.org/templates/transcript/transcript.php?storyId=243294593. Accessed 16 Aug 2019. "Malcolm Gladwell On The Advantages Of Disadvantages - Knowledge@Wharton". Knowledge@Wharton, 2019, https://knowledge.wharton.upenn.edu/article/david-goliath-malcolm-gladwell-advantages-disadvantages/. Accessed 16 Aug 2019. Please keep in mind that the information provided in or through our Book Insights episodes is for educational and informational purposes only. It is not intended to be a substitute for advice given by qualified professionals, and should not be relied upon to disregard or delay seeking professional advice. Full Title: David and Goliath: Underdogs, Misfits, and the Art of Battling Giants Year of Publication: 2013 Book Author: Malcolm Gladwell To purchase the complete edition of this book click here: https://www.amazon.com/David-Goliath-Underdogs-Misfits-Battling/dp/0316204374/ref=sr_1_2?dchild=1&keywords=david+and+goliath&qid=1593552826&s=books&sr=1-2 Book Insight Writer: Daniel Gonzalez Editor: Morwenna Loughman Producers: Daniel Gonzalez & Gabriel Mara Production Manager: Karin Richey Curator: Tom Butler-Bowdon

On today's podcast, we’re joined by Denise Lee Yohn!Denise is a brand leadership expert, in-demand keynote speaker, and influential author who challenges readers to think differently about brand leadership.She is the author the bestseller What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the new book FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies.She is a regular contributor to the Harvard Business Review and Forbes as well writing for publications such as Fast Company, Entrepreneur, Knowledge@Wharton, ChangeThis, among others.When the news media want an expert point-of-view on hot business issues they call on Denise. You may have seen her in CNBC, The Wall Street Journal, and The New York Times.In this episode you'll learn about ...· The direct links between culture and business results· What an internal brand-led culture is· And why our organizational culture needs to match our brand.Denise will share: · How to identify a disconnect between brand and culture· Why it’s important to fuse the external experience of the business with internal thinking and acting.· And how you can get a free chapter of her bookLearn more and connect with Denise here:https://deniseleeyohn.com/fusion/ - get the first chapter of her book, free!https://www.linkedin.com/in/deniseleeyohn/https://www.facebook.com/DeniseLeeYohnInc/twitter: @deniseleeyohn See acast.com/privacy for privacy and opt-out information.

Dr Kaustubh Dhargalkar, Author - “It's Logical: Innovating Profitable Business Models”. He is an entrepreneur-turned-academician & Innovation evangelist. He founded three companies from 1990 to 2005 in the domain of productivity enhancement technologies for manufacturing. He exited all his companies in 2005 and took a year off to learn the science of Yoga.     He holds a PhD in Corporate Innovation & Design Thinking.    Currently, Kaustubh consults large corporates on ‘How to Enhance their Innovation Quotient'.    His views on innovation and strategy are sought by publications such as Knowledge@Wharton, Springer, E&T-Europe etc.     Kaustubh has been recognised as the Top Seven Global Innovators at the Smart City Congress, Barcelona for his paper titled, “A collaborative business model for reducing the REAL carbon footprint of electric vehicles”     He has been a runner-up at the Wharton School's prestigious Global Innovation Tournament.    He has two TEDx talks to his credit.    He has trained more than 5000 individuals over 50000+ hours of training in the space of Design Thinking, Creative Problem Solving, Breakthrough Ideation, Concept Creation.     A teacher at heart, Kaustubh is a visiting faculty at leading universities.    He is a mentor at various startup incubators and has mentored more than 150+ startups over the last decade, helping them scale by building robust business models.     He is the recipient of the ‘Entrepreneurship Educator & Mentor Award by the Ministry of Skill Development & Entrepreneurship- Government of India jointly with Intel, British Council, EDII & NEN.   He has been featured as a ‘Changemaker' on the Dr. Subhash Chandra Show (Zee Business)   He is a keen yoga enthusiast. His article on ‘Pratyahara and the Creative Thinking of Nobel Laureates' has been published in the ‘Universal Brotherhood through Yoga', a compendium of 75 influential minds in the field of Yoga.   

What do you learn when you sit on 128 webinars in a week? My guest this week, David Nour shares his experiences and more in this episode!  I invited senior leadership/board advisor, researcher, executive educator and best-selling author, David Nour on the show to talk about a phrase/book he's releasing called Curve Benders. These are the strategic relationships we have in our lives - that can help our growth (personal, or business) dramatically. But how do you find these people in your life? How can you nurture these relationships? David answer these questions and also shares a very cool story on how he created a speakers video reel, without ever speaking on stage! David Nour is internationally recognized as the leading expert on applications of strategic relationships in profitable growth, sustained innovation, and lasting change. The author of ten books, including best-sellers Relationship Economics® (Wiley), and Co-Create (St. Martin's Press), as well as the forthcoming Curve Benders, Nour serves as a trusted advisor to global clients and coaches corporate leaders. He is an adjunct professor at the Goizueta Business School at Emory University and Vanderbilt University's Owen Graduate School of Management, was named to the Global Gurus Top 30 Leadership Professionals list and is honored to be one of Marshall Goldsmith's 100 Global Coaches.  A Forbes Leadership contributor on the Future of Work, and an Inc. contributor on Relationship Economics, Nour's unique insights have been featured in a variety of prominent publications, including The Wall Street Journal, The New York Times, Fast Company, Huffington Post Business, Entrepreneur, and Knowledge@Wharton. He's also the host of the popular Curve Benders podcast. Click here for show notes Join The Flipchart Facebook groupShhh... I'm releasing 5 secret podcast episodes over 5 days to help you book out your facilitation business, BUT you need to register to get access.Head on over to bookedoutfacilitator.comSupport the show (https://buymeacoffee.com/leannehughes)

In this episode, we talk with Amanda Jefferson, an organization and productivity consultant. She is the owner of Indigo Organizing and one of the world's first certified KonMari consultants. After a successful 20-year career in consulting, education, and non-profit leadership, Amanda now channels her passion by helping busy people to de-clutter and simplify their lives, at home and at work. In this episode, we spoke with Amanda on ways people can start to unclutter not only their homes but their businesses alike. She shared her tips on how to say no to things we think we “should“ do and how to start living a life that is overall more joyful. ✼ To learn more about Amanda’s company Indigo Organizing and how you can work with her: https://www.indigoorganizing.com/ ✼ To follow Amanda on Instagram: https://www.instagram.com/indigo_organizing/ ✼ To access the "Fun & Easy" worksheet that entrepreneurs can use to hone in on what sparks joy in their business: https://www.dropbox.com/s/uh0mkpenwtbu90m/Indigo%20Organizing%20worksheep.pdf?dl=0 ✼ A Knowledge@Wharton article where Amanda is featured talking about how we can incorporate the KonMari Method into work: https://knowledge.wharton.upenn.edu/article/marie-kondo-work/ ✼ Amanda recommended resource is Marie Kondo's brand new book Joy at Work: https://www.amazon.com/Joy-Work-Organizing-Your-Professional/dp/0316497959 ✼ Amanda’s favorite books: Outer Order, Inner Calm. https://amzn.to/2KZqJe0 Essentialism. https://amzn.to/2W37Ugm The One Thing. https://amzn.to/2zfD3o0 The Four Tendencies. https://amzn.to/2L0UBXg Atomic Habits. https://amzn.to/35wO7ZI ✼ Amanda’s Full Focus Planner: https://amzn.to/35FWCSw ✼ You can find our host’s Instagrams: https://www.instagram.com/lauramdifrancesco/ https://www.instagram.com/sweetgreensoul/ https://www.instagram.com/caseyflu/ ✼ To Follow Flourish on Instagram: https://www.instagram.com/flourishwestchester/ ✼ To visit our Flourish Coworking Space Website & sign up for a free day pass and come Co-work with us! https://www.flourishcoworking.com/ ✼ To join our online Flourish Community- We would LOVE to have you: https://flourishcommunity.slack.com/join/shared_invite/zt-cmb42u4x-zoUtTKxta7aQG_WwOhTlOQ ✼ Check out the Flourish Shop: https://www.flourishcoworking.com/shop ✼ To connect with Dean Street Law on Instagram for daily posted legal advice https://www.instagram.com/deanstreetlaw/ ✼ For free legal guides and resources: https://deanstreetlaw.com/resources ✼ GIVEAWAY ✼ To participate in our giveaway subscribe & rate the podcast and leave a review or comment on what you liked about the episode! Screenshot the review and DM it to @flourishwestchester on Instagram and you will receive 1 month free to come co-work with us at Flourish! EP. 5 Giveaway Winner: @lynds_iaco ! Thank you for your support and entering the giveaway, you’ve won 1 free month at Flourish Coworking Space! Can’t wait to see you at Flourish!

In the fourth episode of Deep Neural Notebooks, I talk with Mr. Mukul Pandya. He is the the editor-in-chief and executive director of the Knowledge@Wharton, the online business analysis journal of the Wharton School of the University of Pennsylvania. He is a Senior Fellow in the Wharton School’s Management Department. He is a winner of four awards for investigative journalism and author of three books, Pandya has more than 30 years of experience as a writer and editor. His articles have appeared in the Wall Street Journal, the New York Times, The Economist and other publications. He holds a master’s degree in economics from the University of Bombay. We talk about many things - about his journey, his beginnings, the story of Knowledge@Wharton, about his experiences of interviewing legends like Adam Grant, the founder of Intel and Dr. APJ Abdul Kalam, about the importance and drawbacks of technology in the conquest for knowledge, about figuring out the right balance and utilising technology to exceed our abilities, about the core values that would be of utmost importance in the coming decades of unprecedented transformations caused by automation and AI, and about what he feels is the most important aspect of being a successful leader. In the end, Mukul sir also shares some beautiful advice for individuals that seek to learn and share knowledge. Mukul sir is an absolute gentleman, probably the most humble, down-to-earth person I have ever come across. I hope you like our conversation. Links- Mukul Pandya - https://twitter.com/MPandya Knowledge@Wharton - https://knowledge.wharton.upenn.edu/ Knowledge@Wharton Podcast - https://knowledge.wharton.upenn.edu/category/podcasts/ Interview with Dr. APJ Abdul Kalam - https://www.youtube.com/watch?v=laGZaS4sdeU Podcast links - Youtube: https://youtu.be/xK9QGuIBjSE Apple Podcasts: https://apple.co/3blfwj6 Google Podcasts: https://bit.ly/2Ua67oG Spotify: https://open.spotify.com/episode/3POqfBrBi19WtX66TgfGqK Anchor: https://anchor.fm/deep-neural-notebooks/episodes/DNN-4-Knowledge--Tech--Leadership--KnowledgeWharton--Interview-with-Mukul-Pandya-ebqs4k/a-a1oj46o Connect: Website: https://mukulkhanna.co Twitter: https://twitter.com/mkulkhanna LinkedIn: https://linkedin.com/in/mukulkhanna/

C. B. Bhattacharya, Professor of Sustainability and Ethics at the Katz Graduate School of Business at the University of Pittsburgh, joins WSII's Sandi Hunt on Knowledge@Wharton to discuss why sustainability needs to be strategic to a firm’s business and how it can be orchestrated. Bhattacharya says that when a company defines its purpose, it will find that sustainability is built into that definition. See acast.com/privacy for privacy and opt-out information.

Vincent Stanley, Director of Philosophy at Patagonia, joins WSII's Sandi Hunt on Knowledge@Wharton to share career advice for those looking to work for the most impactful companies—or those looking to make their current companies more impactful! He discusses what makes Patagonia a special place to work and how students can go about their job search and interview process. See acast.com/privacy for privacy and opt-out information.

Gaurav Dalmia, chairman of Dalmia Group Holdings, a holding company for business and financial assets, spoke with Knowledge@Wharton about the Indian economy, opportunities and risks in private equity, and his leadership journey.

Gaurav Dalmia, chairman of Dalmia Group Holdings, a holding company for business and financial assets, spoke with Knowledge@Wharton about the Indian economy, opportunities and risks in private equity, and his leadership journey.

Mukul Pandya with Knowledge@Wharton at the University of Pennsylvania discusses the creation and impact of the program, and how making learning accessible can change the world. Hosted by Jeff Kavanaugh, VP and Head of the Infosys Knowledge Institute.

Patrick Harker, President of the Federal Reserve Bank of Philadelphia and a former Wharton dean, joins Mukul Pandya of Knowledge@Wharton to discuss the July 2019 decrease of the Federal Interest Rate and the current state of the US economy in this special podcast. See acast.com/privacy for privacy and opt-out information.

Patrick Harker, President of the Federal Reserve Bank of Philadelphia and a former Wharton dean, joins Mukul Pandya of Knowledge@Wharton to discuss the July 2019 decrease of the Federal Interest Rate and the current state of the US economy in this special podcast.Philadelphia Fed on Wharton Business Radio airs as a special series of interviews on Business Radio, SiriusXM Channel 132. This podcast is brought to you by the Federal Reserve Bank of Philadelphia and Business Radio, powered by the Wharton School at the University of Pennsylvania. See acast.com/privacy for privacy and opt-out information.

Alexis Stenfors joins host Dan Loney on Knowledge@Wharton to discuss how he went from being a currency trader at Merrill Lynch in London to being banned from trading after he tried to cover up huge mistakes, costing him around $456 million USD. His story is documented in his book, "Barometer of Fear: An Insider’s Account of Rogue Trading and the Greatest Banking Scandal in History." Alexis is now a lecturer at the University of Portsmouth, teaching economics and finance. See acast.com/privacy for privacy and opt-out information.

Ravi Kumar S., President, Infosys and Mukul Pandya, Editor-In-Chief And Executive Director Of The Knowledge@Wharton, discuss how knowledge at Wharton has managed to create a democratized way of ushering knowledge into enterprises, curating knowledge from different aspects of Wharton ecosystem as well as from external touch-points to build a holistic culture of Knowledge.

How often do you order delivery for a meal? According to data from research firm NPD Group Inc. and the U.S. Department of Agriculture, around 82 percent of meals were prepared at home last year, which is up by two percent from a decade ago. But there has also been a huge increase in people getting food delivered for meals. Now, you can get food from just about any type of restaurant and thanks to services like Grubhub, Seamless and Caviar, as well as online ordering systems, it's an option that’s spreading to all parts of the country. Host Dan Loney talks with Heather Haddon, Food and Retail Policy Reporter for The Wall Street Journal, to discuss her reporting on this shifting food delivery industry on Knowledge@Wharton. See acast.com/privacy for privacy and opt-out information.

Business Radio Special: Business Radio broadcasts LIVE each year from MBA Reunion Weekend at Wharton. In this special edition of Knowledge@Wharton, host Dan Loney speaks with Wharton Alum Adam Slohn, VP of Production Systems, Warner Bros. Technology, about his career journey from Wharton to Warner Bros. and how he uses innovative technology to support live action and animated films all around the world! See acast.com/privacy for privacy and opt-out information.

Denise Lee Yohn is an author, a keynote speaker, and a brand leadership expert. Through her expertise and personal approach, Denise has inspired business leaders around the world to build great brands and exceptional organizations. Denise has authored several books and has been a regular contributor to The Harvard Business Review, and Forbes. She's also written for Fast Company, Entrepreneurs, Knowledge@Wharton, and Change This. She has appeared on media such as Fox Business TV, CNBC, Wall Street Journal, and The New York Times. Follow Worthix on LinkedIn: www.linkedin.com/company/worthix/ Follow Worthix on Twitter: @worthix Follow Denise Yohn on LinkedIn: https://www.linkedin.com/in/deniseleeyohn/ Follow Denise Yohn on Twitter: https://twitter.com/deniseleeyohn Follow Mary Drumond on LinkedIn: www.linkedin.com/in/marydrumond/ Follow Mary Drumond on Twitter: @drumondmary

Show from 4/17/19In this episode of Wharton Moneyball host Adi Wyner flies solo and gets into the nitty gritty of analytics in MLB spring training. He travels down to Palm Beach Florida to interview two experts in the space about player valuation, strike zone changes, TrackMan data, and more. Then he gets into the big upsets of the week in sports from Tiger Woods winning the Masters to the Sixers victory. He brings on one half of Massey-Peabody analytics to talk about these upsets and sports betting. And don't miss the over under segment at the end!Guests:Sam Mondrey Cohen – Former Penn Student, Assistant General Manager, Baseball R&D at Washington NationalsFollow the Washington Nationals on Twitter: @NationalsMichael Fishman – Vice President and Assistant General Manager for the NY YankeesFollow the NY Yankees on Twitter: @YankeesRick Peterson, former Major League Pitching Coach for the Mets, A's, Brewers and the Orioles. He is now a sought-after motivational speaker and is author of Crunch Time: How to Be Your Best When It Matters Most.Follow Rick Peterson on Twitter: @RickPetersonCT Check out his book here: https://www.amazon.com/Crunch-Time-Your-Best-Matters/dp/1626567697Rufus Peabody – Professional sports analyst and one half of Massey-Peabody Betting System Follow him on Twitter: @RufusPeabody Check out the Massey-Peabody Analytics here: https://massey-peabody.com/Dan Loney – Host of Knowledge@Wharton on SiriusXM @DanLoney21Follow him on Twitter: @DanLoney21 See acast.com/privacy for privacy and opt-out information.

Don’t miss this leadership interview with Denise Lee Yohn, @deniseleeyohn. Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand speaker and consultant, and an influential writer. Denise is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest, the e-book Extraordinary Experiences: What Great Retail and Restaurant Brands Do, and the new book FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies. News media including CNBC, FOX Business TV, The Wall Street Journal, and NPR call on Denise when they want an expert point-of-view on hot business issues. With her expertise and inspiring approach, Denise has become a seriously sought after keynote speaker. She has addressed business leaders around the world at corporate events such as Facebook, NFL, and Lexus, and conferences including the International Consumer Electronics Show (CES), The Art of Marketing, and Sustainable Brands. Denise enjoys challenging her readers to think differently about brand-building in her regular contributions to Harvard Business Review and Forbes, and has been a writer for publications including Fast Company, Entrepreneur, Knowledge@Wharton, Seeking Alpha, QSR Magazine, and more. Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Denise went on to head Sony Electronic Inc.’s first ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards. Her clients have included Target, Oakley, Dunkin' Donuts, and other leading companies. Her interview with TheSchoolHouse302 cemented key qualities great brands possess that create a highly functioning corporate culture, check it out. Denise opens up the interview quickly on how a company’s brand must be the same on the inside as what it says it is to the outside. In other words, the corporate culture must reflect the values and purpose that it espouses to achieve for not only it’s customers but also its employees. You have to listen to how she opens herself up to a multitude of people and resources by taking advantage of all opportunities to learn and grow. She reminds us that thought leaders aren’t myopic and remain open to learning from all situations and opportunities. Genuine in her own approach to purpose and core values, Denise tells us that each morning she takes time to reflect, meditate, and pray to center herself so that her day’s work is aligned to what she truly wants to accomplish. You can’t miss the one thing she wants to learn how to do and why. Her eloquent description of her experiences make this goal a no brainer. Leadership is challenging and Denise takes time to discuss health and all the added benefits it has. She is a self-proclaimed fitness enthusiast with a disciplined regimen you will not want to miss. We are always grateful when our guests open up regarding the personal beliefs that they once held, and Denise powerfully expresses how she used to think that people needed to think she was smart to like her and how she had to prove to everyone who she was. Incredibly introspective, she expressed how she is now committed to serving others and understanding them, less worried about herself. Leaders need to listen up. Denise’s interview is filled with practical advice for leaders, and really connects with our purpose of developing leaders by getting to simple. Be sure to get your copy of Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies and let us know what you think. Please follow, like, and comment. Use #onethingseries and #SH302 so that we can find you. Joe & T.J.