Podcasts about sustainable brands

In a never-more-important throwback episode from 2021, hear again from KoAnn Skrzyniarz - who for years has been making a strong case for building Sustainable Brands in global conversations with some of the world's biggest advertisers. Learn why there's STILL a business -- and social -- value to purpose, perhaps even more so as environmental gains and progress towards sustainability are being undone with 'drill, baby, drill' threats and short-sighted profit-driven agendas. In time for Earth Month, or any time, KoAnn (frequently known by just her first name) shares not just the "whys", but some “hows”: how sustainability has moved the needle for leading brands and how to be resilient in a “VUCA” world. A what? Listen; she'll explain, and we also discuss: The impetus for creating Sustainable Brands   What kind of changes has she seen in the brand and media marketplace in terms of embracing brand purpose "Twenty years ago it was not recognized that companies that understood how to innovate for environmental and social benefit were going to be the companies that survived and thrived in the 21st century." Is Corporate Social Responsibility (CSR) a good description? (Hint: KoAnn explains why it's more a "business opportunity" and why the ANA [Association of National Advertisers] uses he notion of ‘good growth'. ) How companies should integrate their brand marketers and strategists, the product and service positioning teams AND the sustainability/procurement/diversity teams Is our current focus on brand purpose just another trend? How does it compare to the green rush of the 2007 timeframe or rallying around Hurricane Katrina? Have companies evolved in their mission-driven work? The data supportive of sales driven by environmental and social value propositions; What kinds of brand transformation are happening -- and at which companies? How have companies like Clorox and P&G navigated the road to sustainability? And what is a Brand Transformation Roadmap? How Sustainable Brands itself pivoted during the pandemic to salvage -- and even grow -- their world-class conferences in a VUCA world! (volatility, uncertainty, complexity, and ambiguity!)  Additional Links: SB Brand Transformation RoadmapSM. Sustainable Brands global conferences  (Coming up Oct '25 in San Diego!) Webinar on the ROI of Sustainability (May '25) Find SB on Insta: @SustainableBrands  Connect with E.B. Moss and Insider Interviews: With Media & Marketing Experts LinkedIn: https://www.linkedin.com/in/mossappeal Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ Threads: https://www.threads.net/@insiderinterviews Blusky: https://bsky.app/profile/mossappeal.bsky.social If you enjoyed this episode, follow Insider Interviews, share with another smart business leader, and leave a comment on @Apple or @Spotify… or a tip in my jar to help me tip my producer, Jim Mullen!: https://buymeacoffee.com/mossappeal!   Share  

On this week's show, your host, Justin Mog, plants some trees of hope with Dan Lambe, CEO of the Arbor Day Foundation (https://www.arborday.org/)! We are celebrating our national Arbor Day, coming up on Friday, April 25, 2025 by being in conversation with one of our nation's biggest tree-huggers! But Dan doesn't just love trees, he fights every day to protect, expand, and diversify the tree canopy all over the globe. Trees are vital to our communities. They clean our air by absorbing over 48 pounds of carbon dioxide annually while releasing oxygen. Trees filter our water, provide shade, slow storm surge and flooding, and provide habitats for wildlife. Each year, we lose 36 million trees due to age, disease, pests and severe weather. To tackle this issue, the Arbor Day Foundation has partnered with Subaru for the Subaru Loves the Earth initiative. Participating Subaru retailers across the country will give away 100,000 mature and regionally appropriate trees to communities nationwide. This is the largest corporate tree distribution in its history. This initiative supports the Arbor Day Foundation's mission to plant trees in the communities that need them most, helping to protect the planet for generations to come. Dan Lambe has committed nearly two decades of work to helping solve some of the biggest issues facing people and the planet through trees. Dan was named Arbor Day Foundation CEO in 2022 after 19 years in leadership roles at the organization. He has launched an initiative to accelerate the nonprofit's impact by planting 500 million trees with a focus in forests and neighborhoods of greatest need. The ambitious goal, set to replicate the number of trees planted in the Foundation's first 50 years in only five years, has helped spur remarkable growth within the organization and expanded the Foundation's global reach. Lambe is a trusted thought leader in the sustainable forestry space and he regularly speaks at conferences hosted by the United Nations, Sustainable Brands, the U.S. Chamber of Commerce and other high-profile industry events where trees and climate intersect. As always, our feature is followed by your community action calendar for the week, so get your calendars out and get ready to take action for sustainability NOW! Sustainability Now! is hosted by Dr. Justin Mog and airs on Forward Radio, 106.5fm, WFMP-LP Louisville, every Monday at 6pm and repeats Tuesdays at 12am and 10am. Find us at http://forwardradio.org The music in this podcast is courtesy of the local band Appalatin and is used by permission. Explore their delightful music at http://appalatin.com

On May 13 the best and brightest descend on Rotorua for the Sustainable Brands conference, the first time this global franchise will host a major event down under. Now in its 17th year, Sustainable Brands is a ‘community of optimists who believe in brand-led market transformation'. It takes a brave man to feel optimistic right now and perhaps even braver to run a conference. Vincent talks to SB's NZ leader Lewis Patterson.

Enjoyed the chance to talk with Lewis Patterson about his life story, growing up on a farm towards in the South of the South Island as well as his move overseas, desire to learn Korean, what it was like to live in Korea and then move back to New Zealand.  We also talk about his upcoming event on "The Value of Purpose" which will be held in mid May 2025 - see link below for information.   Relevant links:   Sustainable Brands "The Value of Purpose" event website:  Sustainable Brands Sustainable Brands global website:  Sustainable Brands LinkedIn profile:  Lewis Patterson | LinkedIn  

In this episode of the E-commerce Marketing Podcast, host Arlen Robinson interviews Neil Twa, a successful entrepreneur and co-founder of Voltage, an Amazon FBA consultancy. Neil shares his journey from working at IBM to becoming a leading figure in e-commerce, discussing the importance of branding, marketing strategies, and the role of storytelling in building customer loyalty. He emphasizes the significance of Amazon as a launchpad for brands and the need for emotional connectivity with consumers. Neil also highlights the evolution of branding and the necessity of adapting to market demands. In this conversation, Neil Twa discusses the intricacies of optimizing Amazon listings, the importance of understanding market demand, and the challenges faced by sellers in the Amazon marketplace. He emphasizes the need for innovation in product development, the significance of multi-channel selling, and addresses common misconceptions about Amazon FBA. Twa also shares insights on navigating the DTC landscape and the evolving nature of e-commerce. Key Episode Takeaways: Neil Twa has launched multiple eight-figure brands since 2012. The importance of emotional connectivity in branding. Amazon serves as a powerful incubator for new brands. Successful brands focus on value creation and problem-solving. Storytelling is crucial for building brand loyalty. Sales and marketing strategies must evolve with the market. Control over the entire business process is essential for success. User-generated content is vital for modern marketing. Brands should focus on one channel before expanding to others. Building relationships and networks is key to business growth. Amazon's ecosystem allows for both organic and PPC marketing. The relationship between product marketing and sales is crucial. Innovating existing products can lead to greater market success. Understanding market demand is key to product positioning. Multi-channel selling is essential for business growth. Many misconceptions exist about the profitability of Amazon FBA. Challenges in the Amazon marketplace can be mitigated with the right strategies. Investing in inventory and brand control is vital for success. E-commerce requires a balance between different sales channels. The cost of doing business is a reality in both DTC and Amazon sales. For show transcript highlights, past guests, and more, visit: https://www.ecommercemarketingpodcast.com. Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast  Twitter: https://x.com/emarketpodcast  Facebook:  https://www.facebook.com/ecommercemarktingpodcast  Instagram:  https://www.instagram.com/emarketingpodcast/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Meredith Lindvall earned a BS in Environmental Science and a Master of Public Health in Environmental Health both from Emory University. She has a passion for the relationship between people's health and their environments that has led to a commitment to careers in the environment. An Atlanta native, she has worked in the health research, environmental and sustainability departments at Emory Pediatric Pulmonology, Delta Air Lines, The Home Depot and Cox Enterprises where she currently serves as the Assistant Vice President of Waste, Water, Nature & Biodiversity. Meredith joined Cox in 2011 and led Cox's recent industry leading achievement of Zero Waste to Landfill by 2024. She currently serves on the board of LiveThrive Atlanta, who operates the Center for Hard to Recycle Materials, and as Secretary of the Board of the Keep Georgia Beautiful Foundation. Meredith Joins Sustainable Nation to Discuss: Steps to achieving 90% waste diversion rate Employee engagement strategies and initiatives, including translating zero waste to KPIs  Cost benefits of moving to zero waste Advice and recommendations for sustainability professionals Meredith's Final Five Questions Responses: What is one piece of advice you would give other sustainability professionals that might help them in their careers? My advice is to meet people where they are. The reason that's important is because you are trying to gain buy-in. If you can put yourselves in their shoes, figure out why they should care, you can translate sustainability to a really wide range of audiences. Think about, when you're not talking to sustainability professionals, how can you translate what your mission is into a way that this person can be passionate about it? Whether that is a time savings, whether that's that they like to go out on the weekends with their grandkids and learn about the environment, they want to deliver financial savings, they want to have a different relationship with their supplier. I would encourage you to carve out time to think about your audience and meet them where they're at and then bring them on that journey with you. What are you most excited about right now in the world of sustainability? I am excited that the sustainability world is really rapidly expanding past carbon to add things like biodiversity and nature that really, for me, connect our why back to nature and ecosystems and the planet. You heard me say up top that that's really where my passion has been. We're really interconnected, the environment, humans and the planet and species. I'm excited to see biodiversity goals and some of these other things that are really more closely connecting the dots between climate change, species, habitat, and traditional environmental work that, in my opinion, has been a little bit siloed. I'm excited about those coming together. What is one book you'd recommend sustainability leaders read? I'm guessing everyone's read Green to Gold, so for a more current one, I would say Drawdown, which builds on Paul Hawkins' work in the ecology of commerce and really breaks it into truly actionable steps that we as a society can take to combat climate change in the next 50 years. What are some of your favorite resources or tools that really help you in your work? Knowing that your audience are experts in this field, some I'm sure they've been to themselves, but I would say GreenBiz, which is now Trellis, Sustainable Brands, Environment+Energy Leader, in-house tools. Big helpful things for us have been to gamify the actions that we want employees to take. Whether that is an in-house tool or an off the shelf tool, I would just encourage people to look at what can you do to amplify your work given that sustainability teams are often very small. One that I did want to throw out there that folks might not be as familiar with, but again where my passions intersect, is the National Association of Environmental Managers, which really, from my perspective is connecting the environmental health and safety and sustainability work together. As sustainability becomes more regulated and compliance based, I really see a lot of synergy there in that association. Where can our listeners go to learn more about you and the work being done at Cox? Listeners can go to coxenterprises.com and look under the Our Impact tab and there you can see our impact report. You'll see a call out on all of our sustainability work where you'll be able to check out the zero waste to landfill achievement, our water work, our carbon work, and then you'll also be able to look at our social impact impact work there as well for 34 by 34. You can find me on LinkedIn, Meredith Lindvall.

We've heard “doing good” can be good for business. But Chad Hickey, CEO of Givsly, is helping brands do more than “good,” but to align their values with consumers to drive growth and meaningful impact. And in just six years his company has directed over $2 million to nearly 500 nonprofits and likely made 8 out of 10 consumers happier! On this last 2024 episode of Insider Interviews, I couldn't think of a better way to give back to YOU, my valued readers, listeners and watchers, than to have Chad share how Givsly helps companies weave their corporate values into traditional business activities—like events, marketing, and advertising -- and thrive. Because, he emphasizes, “8 out of 10 consumers say, 'I will buy from a brand based on if they support me or shares the same values as me'.  ...If brands aren't paying attention to that, they're losing out on business.” I'm one of the 8: I met Chad during a 212NYC holiday party that added a Givsly style “giving back” layer — assembling comfort bags earmarked for the formerly incarcerated. It made my evening — and upped my appreciation for the organization, so I begged Chad to tell me more. So, listen to all his actionable insights, but here's the topline: Rethinking Events: Making Connections With Meaning We've all done the industry happy hours with similar players and same conversations but Givsly will incorporate some way of giving back. “We can merge the traditional world of dinners and concerts with what I think is a more advanced way of speaking to people based on who they are as a person and what they value as a human being, connecting in a deeper way as humans and not just businesspeople." Marketing With Impact: Why Swag Is Out The antidote to of a cabinet full of branded water bottles? Givsly's “Season Without Swag” initiative, which allows brands to offer donations aligned with a client's favorite causes. As Chad put it: “It's not just better for the planet —it's a better way to use those dollars more efficiently, build relationships, and move people through the marketing funnel faster.”  Advertising That Performs—With Values What about ads? Givsly brings values into advertising with interactive campaigns that let consumers engage while triggering donations to nonprofits. For example, a consumer might scan a QR code on a CTV ad and choose between two charities to support, providing valuable insights for brands. And there are many things to support. A la my previous episode in Season 1 with Sustainable Brands founder, KoAnn, who eschews "CSR" and speaks instead about "business opportunity" when tapping into values, Chad saya: "We don't say 'purpose' and 'cause marketing' and all of those things. It's because it's too narrow. It's bigger than that. Values are something that is in everything that a brands does.   Chad emphasized the effectiveness of this approach: "We firmly believe that we are on the tipping point of the phase of Values Media...and brands having to have value solutions that help them speak to that consumer based on not only what they want to buy, but what they care about is who they are." Beyond Politics: Values That Resonate With Everyone Not every value-based campaign has to be political, or polarizing, Chad reminded me. “Whether it's sustainability or supporting cancer research, we help brands showcase what they care about in ways that connect to their customers—and their business goals”​ The key, he says, is focusing on authenticity. “Values are embedded in everything brands do. It's not about February is Black History Month or a one-time initiative—it's about integrating these values year-round.”​ May your upcoming year be filled with value, health, and a meeting of the minds. Coming in January? Conversations with Spectrum Reach, Lou Paskalis and more! Key Moments: 02:50 - Transforming Events Into Value-Driven Experiences 06:10 - Replacing Swag With Sustainability

SummaryIn this episode of the E-commerce Content Creation Podcast, host Daniel Jester speaks with Ryan Lustig, a seasoned photographer who transitioned from skateboarder to professional photographer to studio leader. They discuss the evolution of photography careers, particularly in e-commerce, and how many photographers found their way into the industry through unconventional paths. Ryan shares his personal journey, including his experiences working with various brands and the challenges of moving into leadership roles. The conversation also touches on the importance of maintaining a creative outlet and the future aspirations of photographers in a changing industry. 

SummaryIn this episode, Daniel Jester and Matt Ware discuss the evolving landscape of creativity within the eCommerce and photography industries. They explore the importance of community, the impact of the pandemic on social connections, and the necessity of fostering creativity in all aspects of work. The conversation highlights practical approaches to encourage creative exploration and collaboration among teams, emphasizing that creativity is not limited to traditional artistic roles but exists in every workplace. In this conversation, Matt Ware and Daniel discuss the significance of creativity and storytelling in branding, the challenges of data-driven marketing, and the evolving landscape of art and photography. They emphasize the importance of internal culture and community in shaping a brand's narrative, while also addressing the need for a balance between creativity and measurable outcomes. The discussion highlights the potential for art to thrive in challenging times and the necessity of valuing photography in a digital age. 

Consider These Top ESG Stocks! ESG fund ownership offers great insight into the best stocks to own for potential returns. By Ron Robins, MBA Transcript & Links, Episode 143, November 29, 2024 Hello, Ron Robins here. Welcome to this podcast episode 143 published November 29, 2024, titled “Consider These Top ESG Stocks!” It's presented by Investing for the Soul. Investingforthesoul.com is your site for vital global ethical and sustainable investing mentoring, news, commentary, information, and resources. Remember that you can find a full transcript and links to content – including stock symbols and bonus material – on this episode's podcast page at investingforthesoul.com/podcasts. Also, a reminder. I do not evaluate any of the stocks or funds mentioned in these podcasts, and I don't receive any compensation from anyone covered in these podcasts. Furthermore, I will reveal any investments I have in the investments mentioned herein. Additionally, quotes about individual companies are brief. Please go to this podcast's webpage for links to the articles and more company and stock information. ------------------------------------------------------------- Consider These Top ESG Stocks! (1) I'm beginning this podcast episode with a great article titled The Top Stocks Widely Owned by ESG Funds. It's by Frances Aufderheide and found on morningstar.com. Here are some quotes from the article. “We found five stocks owned exclusively by large-cap sustainable funds in the industrials, materials, and healthcare sectors. We describe them below, with insight from Morningstar analysts and Sustainalytics. Source: Morningstar Direct. Weights as of Oct. 31, 2024. Data as of Nov. 5, 2024. 1. Ecolab (ECL) Morningstar Rating: 2 Stars Morningstar ESG Risk Rating Assessment: 3 Globes Price/Fair Value: 1.14 Total Return Year to Date (Month-End): 24.75 ‘As the global leader in the cleaning and sanitation industry, Ecolab provides products that help its hospitality, foodservice, and life-sciences customers do laundry, wash dishes, maintain clean manufacturing environments, and ensure regulatory compliance. With unmatched scale and a solid razor-and-blade business model, Ecolab's competitive advantages are firmly in place.' ‘Ecolab's largest growth driver over the next decade will be the water business, which generates the majority of revenue in the industrial segment. During the quarter, water revenue grew 3% versus the prior-year quarter on an organic basis, excluding currency movements.' —Seth Goldstein, Morningstar Strategist 2. Agilent Technologies (A) Morningstar Rating: 4 Stars Morningstar ESG Risk Rating Assessment: 4 Globes Price/Fair Value: 0.91 Total Return Year to Date (Month-End): (5.76) Agilent provides instruments, software and services for laboratories. ‘Agilent offers differentiated technology that is protected by various intangible assets, including patents, copyrights, and trademarks. This portfolio of intellectual property and its innovation prowess in chosen fields keep competitors from directly copying its technology.' —Julie Utterback, Morningstar Senior Equity Analyst 3. Xylem (XYL) Morningstar Rating: 3 Stars Morningstar ESG Risk Rating Assessment: 3 Globes Price/Fair Value: 1.07 Total Return Year to Date (Month-End): 7.43 ‘Xylem is one of the leading water technology companies in the world. Its extensive portfolio spans a wide range of equipment and solutions for the water industry, including the transport, treatment, testing, and efficient use of water for public utilities as well as industrial, commercial, and residential customers. Xylem operates four business segments: water infrastructure, applied water, measurement and control solutions, and water solutions and services.' —Krysztof Smalec, Morningstar Equity Analyst 4. W.W. Grainger (GWW) Morningstar Rating: 1 Star Morningstar ESG Risk Rating Assessment: 4 Globes Price/Fair Value: 1.66 Total Return Year to Date (Month-End): 34.57 W.W. Grainger distributes maintenance, repair, and operations products to more than 4.5 million customers. ‘We've raised our fair value estimate for narrow-moat-rated Grainger by 12% to $660 per share as we've become more confident of the firm's ability to maintain long-term operating margin above 14%. Even so, the current stock price remains well above our revised fair value estimate.' ‘Our confidence (of a narrow moat) is rooted in Grainger's ability to fend off competitive pressures from both new and existing players in the maintenance, repair, and operations market.' —Brian Bernard, Morningstar Senior Director 5. Veralto (VLTO) Morningstar Rating: None Morningstar ESG Risk Rating Assessment: 3 Globes Total Return Year to Date (Month-End): 24.56 Veralto provides technology solutions to improve the quality and reliability of water and product innovations through a suite of brands. ‘This tax-free spinoff is just the latest example of Danaher's business pruning.' —Julie Utterback, Morningstar Senior Equity Analyst” End quotes. Also, go to the link on this podcast page to this article for additional research on the “Top 10 widely held in US Sustainable Large-Cap Fund Universe” and “Top 5 Overweight Securities in the US Sustainable Large-Cap Fund Universe”. ------------------------------------------------------------- Consider These Top ESG Stocks! (2) The second article today reviews a company that is an old favorite of ethical and sustainable investors. The article is titled Buy First Solar Stock on the Dip. Solar Energy Will Be Too Good an Opportunity for President-Elect Trump to Pass Up. It's by James Brumley and found on fool.com. Here are a few of his comments on First Solar stock. “First Solar (FSLR) Investors suspect pro-oil President-elect Donald Trump could also prove unsupportive of renewable energy. In fact, most clean energy stocks are down since his Nov. 5 election on this very worry. First Solar has been no exception to the industrywide sell-off. This weakness, however, is also a buying opportunity for anyone interested in owning a piece of the solar panel maker, or in adding exposure to the solar industry as a whole. The solar power movement is too big and too well-developed for Donald Trump to bring to a halt now. First Solar is also well-positioned to sidestep one of the few meaningful actions the president-elect could take to disrupt the solar industry's growth. Solar is just too competitive to stop now Data gathered by Wood Mackenzie and reported by the U.S. Department of Energy indicates that utility-scale solar power is now in line with the cost of natural gas and coal-fired power… The irony? Largely because it's the cheapest means of adding utility-scale power production there, solar is growing like wildfire in several states like Texas, Oklahoma, and Kansas that picked Trump to be president during the recently ended election cycle. To the extent voters picked Trump for economic reasons, they'll certainly appreciate cheaper electricity and its positive impact on the economy. The 2022 passage of the Inflation Reduction Act is admittedly fueling much of this growth, by offering taxpayers a tax credit of up to 30% of the cost of a solar power system. The IRA also incentivizes utility-scale solar power projects as well as the manufacturing of solar panels themselves… But tariffs? While unspecific as well as far from being certain (Trump argues the mere threat of tariffs is enough), First Solar is mostly immune to their impact anyway. Although the company requires some imported materials that may be subject to such tariffs, it's an American manufacturer mostly serving the North American market, where the company believes over 90% of its immediate revenue opportunities await… Data source: StockAnalysis.com. Chart by author. Give at least partial credit for this brewing growth to First Solar's Cadmium Telluride (CdTe) photovoltaic panels. Although they make its design and production processes more complicated and more costly than that of more conventional silicon panels, this technology proves more durable while at the same time delivering more power. Utility-scale buyers are increasingly seeing these high-performance panels as an investment rather than an expense, as they further lower the effective per-kilowatt cost of solar power… The market's overestimating the risk, and underestimating First Solar Now all of a sudden First Solar's stumble since early November and its much bigger 37% pullback from June's peak looks like an entry opportunity. The analyst community agrees, anyway. Undeterred by political rhetoric and handwringing, most of them still consider First Solar stock a strong buy, sporting a consensus price target of $280.79. That's almost 50% above the stock's present price.” End quotes. ------------------------------------------------------------- Consider These Top ESG Stocks! (3) This next article, though from Australia, might interest many investors outside of that wonderful country. It's titled The Ethical Investor: These three ESG award-winning ASX companies show how it's done. It's by Eddy Sunarto found on ntnews.com.au. Here are some of what Mr. Sunarto says about his picks. “1. Orica (ASX:ORI) was named Australia's most sustainable company in the 2024 Australian Financial Review Sustainability Leaders awards, taking home top honours for its significant environmental impact. The company, a global leader in commercial explosives, was recognised for its groundbreaking emissions abatement project at its Kooragang Island plant near Newcastle, NSW. This project is the largest of its kind in the Australian chemicals sector, reducing emissions by 45% at the site and cutting national chemical industry emissions by 11%... The judges believe Orica's efforts have not only addressed environmental challenges but have also driven economic growth, injecting millions into the local economy while future-proofing critical manufacturing capabilities for industries such as mining, agriculture and healthcare. The company's commitment to sustainability is also reflected in its ambitious climate targets, aiming for net zero emissions by 2050. 2. Sims Metal Management (ASX:SGM) an Australian-based global recycling company with a 106-year history, was named the most sustainable corporation of 2024 by Corporate Knights, topping its Global 100 list. Known for its role in the circular economy, Sims has been integral in reducing carbon emissions by recycling metals like steel, copper, and aluminium – which are crucial in industries like electric vehicles, wind turbines and solar panels. In 2023 alone, the company's efforts saved 13 million tonnes of CO₂, equivalent to removing nearly three million cars from the road, according to its reports. Sims' approach to sustainability extends beyond recycling, with ambitious goals to transition to renewable energy in its operations by 2025 and achieve net-zero emissions by 2050… The company is investing in advanced technologies, like automated sorting systems and AI robots, to improve the efficiency of its recycling processes. Although these innovations may not always attract the same attention as large renewable energy projects, CEO Stephen Mikkelsen said that metal recycling plays a vital role in decarbonising industries and contributing to a sustainable future. 3. Australian Vintage (ASX:AVG) won the 2024 Global Drinks Intel ESG Award for Sustainable Wine Producer, which was announced in September. The award recognised the company's strong commitment to environmental, social, and governance (ESG) principles, despite current challenges within the Australian wine industry. The company had earlier achieved B Corp certification in February, making it one of only three Australian wine companies with this status. Australian Vintage's ESG strategy focuses on three key pillars: 'Thriving People', 'Nurture Nature', and 'Meaningful Growth'. The company said all these are supported by measurable, verifiable performance… The judges praised Australian Vintage for not just making ESG commitments, but for quantifying and achieving real, impactful results.” End quotes. ------------------------------------------------------------- Additional Articles of Interest 1. Title: The Top 10 Nuclear Energy Companies Shaping Clean Power on vaneck.com. By Coulter Regal. 2. Title: How to Get Fossil Fuels Out of Your Investment Portfolio on nytimes.com. By Tara Siegel Bernard. 3. Title: Raymond James Predicts Up to ~440% Rally for These 2 ‘Strong Buy' Stocks on finance.yahoo.com. By TipRanks. 4. Title: Top 10: Sustainable Brands on sustainabilitymag.com. By Jasmin Jessen. ------------------------------------------------------------- Ending Comment These are my top news stories with their stock and fund tips for this podcast “Consider These Top ESG Stocks!” Please click the like and subscribe buttons wherever you download or listen to this podcast. That helps bring these podcasts to others like you. And please click the share buttons to share this podcast with your friends and family. Let's promote ethical and sustainable investing as a force for hope and prosperity in these troubled times! Contact me if you have any questions. Thank you for listening. Now my next podcast will be December 13th. I'll talk to you then! Bye for now.   © 2024 Ron Robins, Investing for the Soul

SummaryThis week's episode features Caleb Raynor, taking us back to school for studio economics 101. We talk about the mechanics and metrics that determine the financial success of the photo studio and how you can learn to speak that language fluently when making the business case for more investment in your creative teams.  

SummaryHello and welcome to this week's episode of the E-commerce Content Creation Podcast, which happens to be Part II of Daniel's recent conversation with Tony Baker. If you haven't caught part one yet, that was last week's episode, episode 162 you might want to give that one a listen because in part II Tony is taking us deeper into how he goes about helping his clients understand their value, and how to use that insight to understand purpose.  

SummaryDaniel is joined by Tony Baker this week. Tony recently launched his new coaching and mentorship program, aimed at helping creative professionals of all stripes understand their value, and how to incorporate that knowledge in their purpose and goals. This is part one of this two part conversation, they discuss the need for authentic connection in the work that we do, in part so we can use that connection to articulate our value and collaborate more effectively.  

SummaryThe guest for this episode is Monica Baddar. If that name sounds familiar, you might be remembering Monica from Episode 3 of the Flash Drive Files, the miniseries podcast from our friends at VeryBusy.io that drops in this feed. Monica was kind enough to record for both podcasts over the summer, so full disclosure this episode was recorded a few months ago. Monica is a really special photographer and that shines through her work in a very particular way. In this episode we talk about her approach to connecting with her subject in order to capture that magic. 

SummaryIn this episode of the e-commerce content creation podcast, host Daniel Jester speaks with Paul Massingill, senior manager of studio operations at David Yurman. They discuss the critical role of studio operations in e-commerce, emphasizing the importance of flexibility, organization, and effective communication within creative teams. The conversation explores how to balance production demands with quality output, the complexities of studio operations, and the necessity of having complete information for successful shoots. They also touch on the significance of time management and the unique environment of a photo studio, which fosters collaboration and creativity. 

SummaryIn this episode, Daniel interviews Alex Davidovich from Squareshot, discussing the evolution of content creation in eCommerce, they explore the shift from in-house studios to somethign more like agency models, the importance of productizing services, and the implementation of value-based pricing to enhance client relationships. Alex shares insights on how Squareshot has adapted its offerings to meet client needs, including daily rates and flexible solutions, while also addressing the challenges of managing client expectations and the future of creative talent in a managed marketplace.

Dr. John Izzo is a globally renowned bestselling author, professional speaker, and business advisor. He has authored nine books, including Awakening Corporate Soul, Values Shift, Stepping Up, and The Purpose Revolution. Over his career, he has spoken to over one million people, taught at three major universities, and advised over 700 top companies on corporate social responsibility and purpose worldwide. John was a founder of Blueprint at the University of British Columbia, an NGO dedicated to thought leadership on masculinity and its impact on society. He has been deeply involved in helping organizations and leaders foster purpose-driven strategies and cultures. His contributions have significantly shaped the conversation around social impact in the corporate world. Currently, John serves as a Distinguished Fellow at the Stimson Centre in Washington, DC, and hosts The Way Forward: Regenerative Conversations podcast. He also serves on the boards of Sustainable Brands and the Elders Action Network, continuing his work to inspire positive change across various sectors.

SummaryIn this episode of the E-commerce Content Creation Podcast, Daniel Jester shares his takeaways from the Henry Stewart event in Los Angeles, discussing key sessions on building creative communities, future-proofing studios, and the crucial role of sample operations. He highlights the need for better communication between creative teams and leadership, and the importance of allowing time for creative testing. Daniel also touches on industry shifts, such as the increasing use of commercial studios and the potential of emerging technologies like AI and 3D rendering. Throughout, he offers insights on how creative teams can adapt to ongoing changes and prepares listeners for upcoming episodes.

Dan Lambe has committed nearly two decades of work to help solve some of the biggest issues facing people and the planet through trees. After being named CEO in 2022 after 19 years in leadership roles at the Arbor Day Foundation, Lambe launched an initiative to accelerate the nonprofit's impact by planting 500 million trees with a focus on forests and neighborhoods with the greatest need. The ambitious goal, set to replicate the number of trees planted in the Foundation's first 50 years in only five years, has helped spur remarkable growth within the organization and expanded the Foundation's global reach. Lambe's leadership is rooted in three guiding principles, including supporting a quality team, bringing an increased focus to planting trees, and instilling a belief that the Foundation's work can make a lasting difference.   Lambe is a trusted thought leader in the sustainable forestry space, and he regularly speaks at conferences hosted by the United Nations, Sustainable Brands, the U.S. Chamber of Commerce and other high-profile industry events where trees and climate intersect. Lambe is also frequently used as a resource for top news outlets and has been featured on The Weather Channel, CNN, The Washington Post, Associated Press, TIME, Forbes, Inc. Magazine, and NPR. Lambe is the author of the book Now is the Time For Trees and even helped set a Guinness World Record for the most people watering plants simultaneously.   --- Support this podcast: https://podcasters.spotify.com/pod/show/plantatrilliontrees/support

SummaryWelcome back to another episode of The E-commerce Content Creation podcast. Our guest today is a special treat, Hanna Sofia, a Canada based multidisciplinary artist joins Daniel to talk about problem solving when you have that vision, but you need to solve some technical problems to get there. Listen, it's a bit of a stretch, but we are creative, humans are creative, and the theme for this podcast since we came back from the summer break has been all about learning to make space for, and respect the creative process. Sometimes that process, necessarily must include some trial and error, just to learn what the challenges and roadblocks are.

Welcome back to another fabulous episode of the *Fashion Crimes Podcast* with your favorite personal stylist, Holly Katz!   This week, we're diving into one of the hottest topics in fashion: “Building a Sustainable Wardrobe.”   Whether you're eco-conscious or just want to make more intentional shopping decisions, Holly breaks down the essentials of ethical fashion, why fast fashion should be avoided, and how you can start curating a wardrobe that not only makes you look good but also feel good about your impact on the planet.   Ready to level up your style game sustainably? Tune in for expert advice, personal insights, and the ultimate guide to shopping consciously!   KEY TALKING POINTS:   1. What is a Sustainable Wardrobe?   A sustainable wardrobe isn't just a buzzword—it's a thoughtful collection of clothing made with eco-friendly materials and produced in ways that minimize waste and pollution.   Holly explains how it's not about having less but about shopping with intention and choosing items that align with ethical values.   2. The Dark Side of Fast Fashion   Holly pulls back the curtain on the fast fashion industry, which is the second-largest polluter in the world (after the oil industry!). #notagoodlook   She discusses the social and environmental costs of fast fashion, from underpaid workers in unsafe conditions to the massive waste generated by cheap, disposable clothing.   3. Shopping Vintage and Second-Hand   Want to make a difference? Holly recommends starting with vintage and second-hand shopping. She highlights some of her favorite stores like “Madison & Fifth” (Episode 179), and “Ensemble Consignment Charleston” (EP 209).   By choosing preloved items, you're giving new life to garments and reducing demand for new production.   4. Sustainable Brands to Know   From Stella McCartney to Eileen Fisher, we introduce some incredible eco-friendly brands. Whether you're looking for high-fashion pieces or everyday essentials, below is a list of ethical labels that are perfect for starting and curating a sustainable wardrobe.   Sustainable Brands to Explore:   • Stella McCartney • Gabriella Hearst • Reformation • Eileen Fisher • Pangaia • Levi's • Patagonia • Pact • Everlane • Girlfriend Collective • Naadam • Nudie Jeans • Weft & Warp Denim • Collina Strada • Ekhaus Latta  • Kotn   Past Sustainable Episodes Mentioned:   Episode 179: Interview with Chloe from Madison & 5th Episode 210: Interview with VienneMilano Luxury Hosiery Episode 147: Interview with Designer Marissa Wilson Episode 145: BILIBLOND Swimwear Episode 134: Dayo Women Episode 125: Designer Kiya Tomlin     Holly's Shout-Outs of the Week!   Thank you so much to Sticky Bakery in Toronto, Sarah and Catherine from St. Paul for always writing in! #lovethem   Final Thoughts on Sustainable Fashion   Holly wraps up the episode by sharing her personal philosophy: sustainable fashion isn't just a trend, it's a necessity.   As consumers, we have the power to demand change from the fashion industry. By shopping consciously, whether through second-hand finds or eco-friendly brands, we can all make a positive impact.   As no closet is "fast-fashion free", making small, intentional changes can and will go a long way.     "Fashion should make you feel good inside and out. When we know better, we do better!" Let us know how you're building your sustainable wardrobe and give us the deets! Drop Holly a message at holly@fashioncrimespodcast.com, or DM her on Instagram @fashioncrimespodcast.

Whether it's from a catastrophic storm, a brutal heat wave, or dying coral reefs, we're all dealing with the effects of climate change. All that stress and sadness can lead to climate anxiety (aka eco-anxiety). If you've felt anxious about the state of our climate, you're not alone. In our first-ever Community Voices episode of Second Nature, we're focusing all on you, our listeners, to hear various ways to cope with climate anxiety through nature, community, and gratitude.If you're looking for more resources to help with climate anxiety, we highly recommend this list from the team at All We Can Save.

SummaryIn this episode of the E-commerce Content Creation Podcast, host Daniel Jester speaks with Joe Lamb, former Director of Technology and Platforms for Nike, about the intricacies of content production in e-commerce. They discuss the importance of building a robust content production system, future-proofing studios against disasters, and the significance of team wellness and safety. The conversation also delves into business continuity planning, evaluating technology for resilience, streamlining onboarding processes, and balancing documentation with agility. The episode emphasizes the need for data-driven decisions and building strong internal relationships to ensure success in creative operations.takeawaysFuture-proofing involves considering people, places, and technology.Natural disasters can disrupt studio operations; planning is essential.Team wellness and safety should be prioritized during crises.Business continuity planning is crucial for creative operations.Evaluate technology for both efficiency and risk management.Onboarding processes should be streamlined for new team members.Documentation is vital but should not hinder agility.Data plays a key role in measuring creative success.Building internal relationships is essential for operational success.Advocating for creative teams is necessary for resource allocation.

SummaryJordan Petsy, a former photography manager at Kendra Scott, shares her career journey and recent move to New York. She discusses the challenges of managing product photography for a large assortment of jewelry and the lack of technology and systems in place at the time. Jordan also talks about her current focus on working with smaller, mission-driven, sustainable brands and her social media efforts to showcase these brands and her photography skills. She emphasizes the importance of ethical production practices and fair wages in the fashion industry. In this conversation, Jordan Petsy and Daniel discuss the importance of customer experience and creativity in the fashion industry. They highlight the value of having relevant experience and building trust with clients. They also touch on the challenges of pricing and the role of AI in the creative process. Jordan shares her experience in creative production and her passion for building long-term relationships with brands. They emphasize the importance of vulnerability and connection in the creative industry.takeawaysManaging product photography for a large assortment of jewelry can be challenging, especially without the right technology and systems in place.Jordan Petsy has moved to New York to work with smaller, mission-driven, sustainable brands in the fashion industry.She uses her social media platform to showcase these brands and her photography skills, while also educating her audience about ethical production practices and fair wages.The mid-tier, direct-to-consumer brands are driving innovation in technology and imaging in the fashion industry. Customer experience is crucial in the fashion industry and can be a key differentiator for brands.Having relevant experience and building trust with clients can open doors to new opportunities.Pricing can be a challenge in the creative industry, and it's important to find a balance that is fair for both parties.AI tools, such as ChatGPT, can be valuable for ideation, visual ideation, and post-production tasks.Building long-term relationships with brands and being part of their growth can be fulfilling for creative professionals.Vulnerability and connection are essential in the creative industry, and sharing personal experiences can help build trust and authenticity.

Curious how entrepreneurship, supplements, and success come together to create a powerhouse brand like JOCKO FUEL? In this episode of On The Homefront, Jeff Dudan chats with Brian Littlefield, Co-founder & Chief Product Officer at JOCKO FUEL, about his journey from Maine to building a thriving supplement and apparel company. Brian shares how he teamed up with Jocko Willink to create natural, performance-driven products and the role Origin USA played in their success. Tune in for valuable insights on entrepreneurship, leadership, and staying true to a mission-driven brand. We hope you enjoy this episode and if you would like to be a part of our growing podcast, be sure to Subscribe, leave a Comment, and Share it with someone who needs to hear it! Here's so valuable talking points from this episode: 00:00:00 – Introduction 00:02:00 – Brian's Background in Maine 00:06:45 – Starting His Business Journey 00:10:15 – Origin USA: The Beginning 00:14:30 – Creating JOCKO FUEL 00:20:05 – Clean Ingredient Philosophy 00:25:40 – Expanding JOCKO FUEL & Origin 00:32:00 – Mission-Driven Brand Building 00:38:15 – Advice for Entrepreneurs 00:41:00 – Closing Thoughts 

Curious how entrepreneurship, supplements, and success come together to create a powerhouse brand like JOCKO FUEL? In this episode of On The Homefront, Jeff Dudan chats with Brian Littlefield, Co-founder & Chief Product Officer at JOCKO FUEL, about his journey from Maine to building a thriving supplement and apparel company. Brian shares how he teamed up with Jocko Willink to create natural, performance-driven products and the role Origin USA played in their success. Tune in for valuable insights on entrepreneurship, leadership, and staying true to a mission-driven brand. We hope you enjoy this episode and if you would like to be a part of our growing podcast, be sure to Subscribe, leave a Comment, and Share it with someone who needs to hear it! Here's so valuable talking points from this episode: 00:00:00 – Introduction 00:02:00 – Brian's Background in Maine 00:06:45 – Starting His Business Journey 00:10:15 – Origin USA: The Beginning 00:14:30 – Creating JOCKO FUEL 00:20:05 – Clean Ingredient Philosophy 00:25:40 – Expanding JOCKO FUEL & Origin 00:32:00 – Mission-Driven Brand Building 00:38:15 – Advice for Entrepreneurs 00:41:00 – Closing Thoughts 

In this episode of the Giant Robots Smashing into Other Giant Robots (On Tour!) podcast, hosts Sami Birnbaum and Jared Turner are joined by Ishani Behl, CEO and Founder of Skillopp and Sustainr. Ishani, an instructional designer by trade, began her journey by creating online courses and eventually moved into sustainability, inspired by her exposure to startups at the UNDP. She founded Sustainr, a platform that connects sustainable brands, and Skillopp, which simplifies learning using AI, aiming to reduce information overload. Ishani discusses how her educational background and experiences shaped her desire to improve learning and sustainability. She emphasizes the importance of dejargonization and how Skillopp uses AI to make complex information more accessible. She also highlights Sustainr's role in connecting sustainable brands with resources and opportunities, fostering a community that emphasizes collaboration over competition. Her journey reflects a commitment to creating impactful, sustainable business practices and improving educational approaches through technology. Throughout the conversation, Ishani shares her challenges in balancing multiple ventures, the importance of delegation, and her approach to building trust within her communities. She provides insights into the evolving landscape of e-learning and sustainability, emphasizing the need for personalized learning and effective communication. Skillopp (https://www.skillopp.com/) Follow Skillopp on LinkedIn (https://www.linkedin.com/company/skillopp/). Sustainr (https://www.sustainr.co/) Follow Sustainr on LinkedIn (https://www.linkedin.com/company/econet2021/) or Instagram (https://www.instagram.com/sustainr.22). Follow Ishani Behl on LinkedIn (https://www.linkedin.com/in/ishanibehl/). Follow thoughtbot on X (https://twitter.com/thoughtbot) or LinkedIn (https://www.linkedin.com/company/150727/). Transcript: SAMI: This is the Giant Robots Smashing into Other Giant Robots podcast, the Giant Robots on Tour series coming to you from Europe, West Asia, and Africa, where we explore the design, development, and business of great products. If you have no idea about this Giant Robots on Tour series, then please make sure you listen to our previous podcast, where we throw random icebreakers at each other and we have fun naming the new series. So, make sure you don't miss out on that one. I'm your host, Sami Birnbaum. JARED: And I'm your other host, Jared Turner. SAMI: And with us today is Ishani, CEO and Founder of Skillopp, which simplifies learning to amplify performance through AI, and Sustainr, the Fiverr for sustainable brands. We are so delighted to have you with us, Ishani, today. We're going to get more into depth and into detail exactly where you're at and what you're doing at present. But I always like to go back to the start with my guests because there's always a journey and a story about how they got to where they are. Would you give us some details about how you got to the place you are today? ISHANI: Definitely. It's great to be on this. I'm delighted to also kind of share my story. It's been quite a journey. It all started a few years ago. I'm an instructional designer so that basically means that I design online courses for a living. So, if you see those ads on Instagram, "Hey, come to my masterclass," what I basically do is that I help in designing the whole course from the beginning but in a much better way. I guess this whole journey of Sustainr and Skillopp really started after I graduated. So, I went to King's College, and I pursued a degree in liberal arts, after which I worked at UNDP. And I was exposed to this world of sustainability and all these really cool startups that were coming up in this space. And I thought to myself that this is such an interesting and innovative field to be in. In every single startup that, you know, you would really do research around, you would just find these really interesting bits of information that you really didn't know. And I think that the business models per to se is also kind of like a way to emulate how you can live your own life in a much more efficient manner. That's why sustainability is called sustainability for a reason so that you can really sustain your livelihoods for a much longer amount of time. I think just building upon that, when the pandemic started, I really thought of doing something around this. And we kind of created a community of practice, so to say, of just sustainable brands around the country, in the UK and India. We started connecting them with various opportunities, so it sort of became like a Fiverr [laughs] of sorts where we would kind of connect them to various kinds of opportunities that would help them grow. I think when I went back to London for my master's, a lot of people in the faculty really liked the idea. And they were able to provide us with some funds, and we won a number of competitions. And that really led to the beginning of Sustainr, and we currently have around 40 brands on our platforms. We keep on having a lot of collaborations. We've also raised grants for a few startups as well. This idea of really merging learning with the community created impact, and I had no idea about that. And I think when I started creating courses as well for other brands and other companies, this whole idea of Skillopp also emerged as well, where we really took into account one very important concept, which was dejargonization. Now, I'm not too sure if you're aware about this, but there's this very big problem that's happening in the world right now. It's called the information overload. If you think about it, every single time you open, you know, some piece of content, or a reel, or anything, you see so many words that you just don't understand whether it's Web3, crypto, Bitcoin [chuckles], whatever it might be. So, what we basically did in that case through Skillopp, which was this new vertical that we created, we basically simplified content through using different AI tools. And that would really help automate digital learning and communication in organizations. And we've currently worked with the top MNCs in the world as well. The whole idea, in a nutshell, in terms of my life so far, has really been around how exactly you can design content in the most simplest way possible. How do you dejargonize it? And also, how do you create impact in the sustainable space? Because that is one key area that I think can really teach us so much about our own lives and can create so much of impact given the current climate crisis as well. JARED: That was a great intro. Thank you. You're working on two businesses. Are you still studying, or you finished studying now? ISHANI: I finished studying. JARED: You finished. So, I guess you were studying while you were working. ISHANI: Mm-hmm. JARED: But now you're working on two. So, how did you or how do you balance all of that? And how do you choose what to prioritize when they probably both seem just as important? ISHANI: I think it took me some time to figure that out. It's not easy. I'm somewhat of an overthinker. So, it just so happens to be that when you think about several problems that your business is facing, you know, whether it's, you know, people; it's sales; it's operations, it just really makes you really flustered, and, you know, you're unable to figure out what do I exactly prioritize. One thing that really helped me was just reflecting on the business models and what I was up to, as well as what exactly deserved the amount of priority that it needed to. So, what really ends up happening is that I think there's a lot of reflection on how do you delegate tasks, and that's how I exactly manage two businesses. I really believe in this whole concept that, as an entrepreneur, everybody looks at you and everyone's like, "Yeah, you must be doing it all," right? Like, the marketing, the sales, especially in the beginning. But I believe that when you learn the art of delegation and just kind of letting go and surrendering that, okay, no, you know, I have a team who's handling this aspect of the business, and I should not worry about it, you automatically can start focusing on other aspects. And I think that's how I started prioritizing. I divided the tasks into whatever really received utmost importance in the beginning that was easier to do, and then, you know, you sort of get the hang of it. I'd also like to add to the fact that I think we don't talk about this really often but look at, like, our moms, right? Like, they handle a household and their work at the same time, and they can do it. So, you know, I really think to myself, there are so many people who might be handling more than that, then why can't I do it? I think just setting that motivation really, really helps. And you can then start figuring out how to delegate, how to prioritize. But I think mindset is key because if you don't have the right mindset, you won't be able to do it. SAMI: As a father of four, that analogy really resonates with me in terms of juggling all those different balls at the same time. But I can imagine it's exhausting as well. But you touched on this concept of dejargonization, which I love because I think there is such a barrier to learning sometimes because humans take simple things and make them complex. And it sounds like, through your e-learning platform, you're taking complex things and returning them back to being simple. I've seen you describe yourself as a bad learner. ISHANI: [laughs] SAMI: What does that mean, and how exactly has that impacted you? ISHANI: In the beginning, the reason why I pursued education, I guess, there was this very rebellious instinct that I had in mind. When I was in school, it was so different. I was told to especially memorize certain formulas in math. And there was this really gigantic physics book that I had to learn and, you know, kind of memorize the formulas and understand the concepts, no pictures at all. And, you know, you just had to be perceived as, hey, you know, if you can memorize them and you can get good grades, you are really, really smart, but if you can't, then that basically means that you don't have any future. And that was the kind of mindset that I grew up in. And I think I had this rebellious instinct that if supposing I couldn't, like, especially because in science, I was really, really bad. I used to hate those horrible textbooks. I was just like, how can somebody learn through this? And I was just like, no, I want to change this. I want to change the way people approach education and learning. And I started seeing this and this started becoming so relevant. A lot of us today might perceive that they know certain concepts. But when we start having a conversation around that concept, there are so many misconceptions that are created because of these preconceived notions of how they were taught earlier about a certain concept as well in school, right? I guess my mission is to kind of eliminate that barrier of questioning concepts right in the beginning when somebody is learning and not being like, hey, you know, if I don't understand this word, if I don't understand this concept, I'm really smart. I'm going to figure it out. I hate the Superman complex that people have these days. I know it all. I really, really know it all. And I'm just like, well, do you? This is one of my favorite slogans, like, if you can't teach it, then don't preach it. And [laughs] I think that I keep on following that slogan all my life that if I really don't understand anything, I have to figure out a way to understand it, and that doesn't mean that I'm dumb or stupid. I have to figure out a way in terms of understanding that concept. That's why I call myself a bad learner because I used to hate how I was taught in school. And I was just like, you know, I'm not going learn like this, either I have to change the way I think and I learn. That's the only way that I will do that. And that's why I got into education. I was just like, I really want to take some revenge on this [laughs]. SAMI: I love that. That really resonates with me. I would also, in that sense, I would describe myself as a bad learner, but someone with a good memory, especially when I didn't understand things. I'll never forget when I was studying for my degree. I actually wasn't far from you. I think you were in King's College. ISHANI: Oh. SAMI: Well, I was down the road in LSE. ISHANI: Oh, nice. Neighbor. SAMI: Yes, I remember studying for my degree there, and there was one topic I was studying that I just couldn't understand and get my head around. But there's kind of a way to play the system, and that is memorizing things. So, I promise you, I memorized sentences. I could not tell you what they meant, but I used them in my exam. It was kind of cheating, in a way, but it was kind of also working with the system that I had in front of me. But it sounds like if I had something like an e-learning platform at that time, that is something which could have explained things properly and played into strengths that I might have had that I wasn't able to discover in the regular system. Do you see e-learning platforms...and I've seen this actually from people who, let's say, are studying for their A levels in this country now, which is exams they do ages of, I think, 17 or 16. A lot of them are turning to YouTube, and they learn from YouTubers, and there's other platforms. Do you see e-learning as something which could replace more conventional education, either high schools, degrees? Is that where you see the industry heading? ISHANI: Well, I wouldn't say that e-learning can replace educational systems. I think, at the end of the day, when it comes to e-learning platforms, as well, I really love them. But I wouldn't say that they're as personalized as you would think. They could be. And the number one element to learn well is to personalize learning because everybody is different. Everybody thinks differently. Everybody has a very different process of thinking. Some people learn in a very auditory way. Some people like listening to podcasts like the ones that you're conducting. Some people like learning visually. Some people like learning kinesthetically. Sometimes what I believe is that not every single e-learning platform can do justice to every single style of learning or every single individual. And I'm pretty sure there are 500 more styles of learning that we in the L&D space still haven't discovered yet. I think what e-learning can do and how we can really benefit from e-learning is using it as a tool. We should not depend on e-learning platforms completely, like, in terms of even, like, just simplifying content or, like, figuring out a way in terms of writing an essay. That is something that perhaps we can use it as a tool to brainstorm upon, that it makes our lives much easier. At the end of the day, AI, artificial intelligence, as well as all these e-learning platforms that are coming up, it's a way in terms of conducting the menial tasks that you really didn't want to do so that you can focus on the big stuff. I think if we start approaching e-learning in that way and, you know, also figure out how to set limitations in terms of how we don't depend on it; we will not have, like, a crisis in terms of how we're looking at social media today, where everybody is just addicted to their phones. JARED: Ishani, I wanted to ask specifically about your product, Skillopp. Who's your target market? You know, we've talked a lot about sort of learners from an education perspective, like high school, university. Are you targeting them, or is it more business, commercial users? And how did you discover that market as well? ISHANI: Great. So, I think, again, it really happened to be upon chance. So, like, a little bit more about Skillopp. It's not exactly how a product works. We work in a much more adaptable and flexible manner in terms of how you can use AI to simplify content as well. We started working with a number of corporates through word of mouth, I guess, and we created a lot of impact in that space. And what we did was that we would figure out what would be the best platforms and tools that they can deploy. And we would put them onto one system, and we would develop that for them. So, how it would really end up working would be, like, this very flexible product that we would make as per the needs of the corporate itself, rather than making something of our own, which could not be flexible or adaptable to what the corporation wanted as well. It's really cool because we just end up building on various kinds of innovations. Like, recently, we would also be open to various forms of different tech partnerships in terms of building those systems as well. So, it just ended up creating this collaboration over competition mindset and where everything happened to be, like, this win-win formula when we would build products. And we would kind of go to these businesses as a service, and we would end up building a product for them. I think, that way, it was very interesting to see how that journey really happened. And I think it was just through experimentation, and I really experimented a lot. We do also have, like, some developers who are working with us. And we would kind of go out of our way to figure out what the company or the corporate really wants. And we started building upon these products and then we were able to, like, deploy those particular needs of what that organization wanted in terms of what kind of product they really wanted and how they wanted to simplify content. So, it was, like, as if it was made by them, not by us. And it provided that sense of pride within the organization that, hey, you know, this is something that I really built. This whole concept just got extended through word of mouth to various different organizations and institutions. But, like, through some random way, and I always thought that I'm going to work with an institution first, it just so happened to be working in the corporate space, which is very strange. But I guess that's how entrepreneurship, to a certain extent, works with so much of experimentation that went on. JARED: You're using generative AI as part of that to identify, let's say, jargon and then simplify that language. And one of the problems that generative AI has is what they call the hallucination problem, where it sort of makes stuff up that's not true. Have you encountered that? And I'm curious of any ways you're trying to tackle it. ISHANI: [laughs] So many times. I think AI it's like raising a baby, you know [laughs]. I always like to use that anecdote because [laughs], like, my experience in terms of, like, generative AI and AI, in general, it's always been, like, as if I'm bringing a baby up in terms of, you know, the machine learning aspect of it. I think, yeah, we've encountered that quite a number of times. I think the best way in terms of also approaching this hallucination aspect is to kind of keep the task as specific as possible. If you want to teach somebody a little bit about sales and how do you exactly approach a customer in terms of closing in a deal, right? The way we can approach it. How do you simplify that process for, let's say, sales agents, right? It's to kind of really figure out what is that particular skill that the sales agent really needs help upon. So that if we try and specify it more, then the AI will really understand that, okay, I have to stick to this boundary. I really can't go out of that. And making it as specific as possible really helped us in the process, and they were able to really upskill themselves in that one specific subskill. And we really, really worked on that conversation to such an extent that I even know the script of that conversation in terms of how a sales agent is supposed to negotiate and what would that script be for that particular industry and that organization. So, I think just specifying it as much as you can really helps. I think the hallucination effect happens so much, and that is one problem and also an area that I'd love to do more research in as well. JARED: So, humans aren't going anywhere just yet. ISHANI: Yeah, not going anywhere. Actually, I really don't think so. A lot of people just keep on talking about AI is going to be...and I would...actually, this is a question that I'd love to ask both of you as well that do you think AI is really going to replace human beings? And everybody just keeps on talking about it, and I don't really think so. But what do you think? JARED: Oh, gosh, we could have a whole episode just on this. ISHANI: [laughs] JARED: There's a lot of parallels to the industrial revolution, where everyone said all of the machinery that was created was going to get people out of jobs, farming, and agriculture. And all it really did was shifted the demand for resources into different and slightly more specialized roles. I think we'll see a similar shift with AI. I do think, in time, there will be a significant portion of existing jobs that might go the way of AI overlords. But I'd like to think there'll always be a place for us little humans. What about you, Sami? SAMI: I love this question. I think I've gone around the houses with this one. So, I've gone through different phases of like, oh my gosh, we're all going to die, and no one's going to have any more jobs, and we don't know what we're going to do. Even to the extent that I was really proud of myself that I learned on YouTube how to silicon my bathroom because I was adamant that AI could not do that. And so, if all else goes to pot, then at the very least, I have a skill that is valuable. And then, recently, I've seen the robots they're coming up with, so even that is not really going to work for me. It's really difficult to know. It's so difficult. I find generative AI less compelling because of the hallucinations that we've spoken about. I see that as being far off, and a lot of it depends on the accuracy. Your baby analogy is great. Because the way we're used to interacting with computers is they give us responses that are kind of, like, binary. They're either right or they're wrong. It's like a green light, red light relationship. And when it comes to generative AI, you need to have that more personal relationship with the computer to have that conversation back and forward to get it where you want it to be. Something that has definitely come more to the forefront is discriminative AI, which is AI that can tell a difference between certain data sets. So, I see that taking off a lot more. So, for example, they're using it in, like, the medical sector where the AI can discriminate or tell the difference between certain brain scans in terms of understanding what might be an issue and what might not be an issue. So, that is very powerful. We've actually had that for quite a long time. But as computing power is becoming more affordable, as certain chips have become available, it's becoming more widespread, and we can harness that a lot more. So, discriminative AI, I think, is being very disruptive, and I think it will continue to be. Degenerative AI, I'm not sure because of the difficulties you've spoken about. But worst-case scenario, I will personally come and silicon your bathroom. So, the e-learning company that you have, that seems more familiar to me. And maybe it could be also potentially more familiar to some of our listeners because a lot of us have kind of grown up on YouTube. And I'm not comparing it to YouTube. I know it's a very different beast altogether. It's something which we could possibly identify with and understand more. The Sustainr aspect is a little bit more foreign to me. So, I'd love to get to understand more of what the Sustainr company that you have is all about and how it works. ISHANI: Like I said, I think Sustainr is this very interesting community that we built over the pandemic kind of touching upon this whole aspect of...and I think I'll also, like, come to this point in terms of how Skillopp and Sustainr are also kind of interlinked. It all, actually, technically speaking, started with the same problem: dejargonization. What really happened was that when you also start a startup, especially in the sustainable space, what a lot of people, and when I talked to a lot of founders, especially the 40 brands that we have on our platform, it's like, "Ishani, I just don't know who exactly to approach. I don't know what...supposing I'm trying to find sourcing materials related to my business, supposing I'm trying to find individuals who can create content that is based on the concept of my business, I just don't see the results. And I don't see that people are able to understand and comprehend what I'm trying to talk about." And I feel like this is also perhaps a cultural problem as well. I mean, for example, this has been my experience as well as a number of people in India. Because India is currently growing at a massive rate with the economy, as well as the startup boom that's happening. If you think about it, every single person's mindset is like, I really need to get this done. And that's why a lot of us are also very impatient. So, just thinking about how we're actually really thinking, we create, like, this impatience sort of situationship in our head. And we don't want to perhaps learn about new things. That stops us from learning and really digging deep because we're just like, no, no, no, we need to get this done, and we need to hustle. And there's a lot of that culture that's present over here because our economy is growing. Startups are booming. And there's lots of work to be done. Like, trust me, if you come to Bangalore or Bombay, you will actually feel that pressure [laughs]. So, really thinking about that mindset, what really happens is that when somebody, especially in Southeast Asian countries or especially in a country like India, are looking for stuff for their sustainable business, a lot of people are like, "But what is sustainability? What is ESG? Is it just environment-related?" And, you know, just this communication style, so to say, creates a lot of impatience between both the parties, and that leads to mistrust. Miscommunication takes place. Orders don't come on time. There's a lot of problem and havoc. This also leads to a lot of mental stress. That's why we created this platform, so to say. And how it really works is like, it's like any form of connecting platform. We have various categories, as well, through which people can perhaps list their business on the platform in terms of that particular category, whether it's in sourcing, whether it's in fundraising, finance, or even marketing per se. And we just kind of connect them just like how you would connect people over LinkedIn, like, through an intro. But we would be the ones who would be part of that whole connection scenario so that everybody knows that there is, like, this trusted platform being built between the two people and that they're not alone. There's somebody else who's also dejargonizing the communication flow. And through that, what really happens, Sami, is that, like, the ideas of collaborations really grew because we would also have events. We would also have, like, these very interesting micro podcasts just for the community. And we would just post all of that content that would, A, build a lot of positivity amongst people in that space. And, you know, it would just kind of lead to more productivity in terms of different collaborations. Like, for example, we just tied up somebody who was creating straws using, I think, coconut or something like that to a chain of vegan cafes. I think what really happened was that through this trusted platform, through a community, I think it really, really bolsters a lot of positive mindset. At the end of the day, like I said in the beginning, I really think that it's all about mindset, which really helps you take that action. And that, in a nutshell, is what Sustainr really does in terms of just connecting resources. And now because we work with corporates as well, if supposing there are companies who want to pursue, let's just say, corporate gifting or something like that, we kind of help and initiate that process as well. So, it just becomes, like, this interlinked network where you can really just harness as many collaborations as possible so that you can also grow your business. You have time for experimentation. You have the safe space as well. And I didn't get an opportunity to be a part of any such community. So, I was just like, why not try and see how I can create one? JARED: That's great. It sounds like education and trust, a huge part of this marketplace. How do you ensure you find trusted partners, and how do you convince the people on the other side of that marketplace to trust you or to trust your marketplace? ISHANI: So, I think in terms of building trust, it takes time. So, we're not a community, or we're not kind of, like, this platform; we're, like, telling everybody that, "Hey, you know, come on our platform. We'll ensure that your business will grow." I think, first of all, it's setting the right expectations in terms of what exactly you can really achieve out of this platform. B, I think what I really like to do is, like, a lot of phone calls, just talking to the founder in terms of how he started that particular idea of his. How did it really take place? Our onboarding process is not like you have to fill in this very big, huge form, which will make you extremely bored, and you're just like, "Oh my God, this is, like, such a heavy task." Like, no, it's okay. There are some people in our team who also kind of talk to the founders and figure out what their story is all about. How did they really start that particular business? And if supposing what they're really looking for is something that we can really curtail to. Because we don't want to be also, like, a community where there's no value that we can add, then what's the whole point? And I'm very hell-bent on setting those expectations so that when people actually join our platform, then, you know, it's not like, okay, like, this is going to be just spam coming on [laughs] your way in terms of all the other communities that we end up seeing. But it's so much more than that. I think it's kind of like when we establish that synergy that, all right, if this is what you're looking for, and these are the kind of people that we have, that's the only way that we kind of build that trust. And that trust-building, it takes time. It doesn't happen automatically; it takes a lot of time, and that's why we have a lot of events. We share a lot of bits of content around, let's say, the investing market in the space of sustainability and ESG. What exactly is happening out there? We even link with other communities to build more trust. So, supposing there's a better community than Sustainr, I'd be like, yeah, 100%, you should definitely look at those communities. Like, that tagline has always been collaboration over competition, and I think it's always worked in our favor. We would also end up collaborating with those communities around climate. In so many different aspects, that's helped us, and that's the way that you also kind of build trust, when you actually see those actionable steps being taken, and you see that taking place. But it's not something that I can, like, assure you, like, yeah, 100% the trust is built within that one day. It takes some time, but it happens over a period of time. JARED: I love what you just said there about almost the long-term strategy of, you know what? If there's a better community, we're going to point you in that direction. That, to me, builds so much trust because the short-term option is to say, "Oh, okay, I've seen this. It's probably better for them, but that means they're not on our platform. So, that's not better for me." That is a tremendous way to build trust in a sort of long-term user base. So, I really love that. SAMI: Yeah. I mean, we've only been, I don't know, we've been speaking for about half an hour, 40 minutes now, and I feel like I really trust you as well [laughter]. It's, like, rubbing off. This concept of, you know, demystification and simplifying things it shows this authenticity. And I think your personality comes across and the way that you run these businesses. And you're doing it in an incredibly genuine way. I think that really talks to people. I think people are looking, like, not for jargon. They really want authentic people they can relate to who are real human beings. And that's something which I think really comes across through speaking to you. Obviously, as a consultancy, myself and Jared we work within thoughtbot, and we work with people like yourself to really try and solve their problems and understand what their pain points are. And we can come up with solutions through design or development. What would you say is your biggest challenge? In either one of these businesses or as a whole, where's your biggest challenge at the moment? ISHANI: There are so many [laughs]. But I guess to start off with, kind of scaling it to a considerable level. But at the same time, you know, scaling requires investment, and scaling also requires some amount of time in terms of figuring out how exactly you want to grow your team, which also takes time. So, sometimes I feel like I'm in this catch-22 situation where I'm just like, if I do need investment, right? For example, scale or if I need investment to grow my team even further to get more clients so that I can target more projects, let's say for Skillopp; again, finding the right people it takes time. And I think that's something that I really also kind of struggle with. It took me a lot of time to find the right people for the projects that we're doing right now. I think any tips would be great in terms of how exactly I can really do that so that even if supposing I want to raise investment and I know what I want to raise investment in, which is to grow the team, how exactly would I really approach that? Because I always feel like it's like this catch-22 situation. JARED: Well, it sounds like you already have some clients, which is an infinite step up on most businesses that are starting out and trying to get investment. Like, the fact that you can prove you have revenue coming in is amazing. I mean, the typical things that investors want, like the investor deck, right? They're going to want to see your vision for the business. They're going to want to see your financials and the forecast. And then, it's a matter of finding the right investors as well because I guess there are so many out there. But I think you probably want to find one that matches your values around sustainability and dejargonization as well. SAMI: Yeah, that's a great answer, Jared, actually. And, I think, just to add on top of that, this is where sometimes using a consultancy actually really helps. We see this a lot within thoughtbot, where someone is looking to get investment and wants to scale their team. But when you do that in-house, that comes with a lot of overheads. So, for example, you might need an extra person, your HR team, to handle new people, you know, being directly employed. Going to a consultancy and getting a third-party delivery partner allows you to kind of scale your team quickly, but also, descale that team quickly as well, so that it gives you that flexibility whilst you're in that more turbulent zone of, "Oh, I'm trying to scale, and I'm trying to get investment. And I'm not sure where my budgets are." Until you, you know, complete that scaling that you want to do, you get to a place where you're more stable. And then, actually, what thoughtbot does is helps people to then hire their own in-person team. But yeah, something like a consultancy can give that flexibility. But the way you describe this catch-22 situation is so common because what do I do first? I've got all these levers I could pull. So, I could pull the investment lever, or I could pull the, you know, extra resources lever. And then, there's like, you know, extra revenue lever as well. So, it's a really difficult problem. But definitely, we found, as a consultancy, that having that flexibility using third-party partners can be something which helps. JARED: And I wanted to just ask, because I remember you were saying you're working with some developers, are they developers you've hired, or is that a third-party team you're working with? ISHANI: It's very similar to what you really mentioned. It's like a strategic partnership with a third-party team. But, again, I think finding the third-party team also, like, it takes a long time to find. But I think that I really liked the thought that you were really talking about as well earlier, where you were kind of mentioning that that whole catch-22 situation is super, super important to understand. And I feel that instead of kind of going on LinkedIn and, like, posting so many, like, you know, these job descriptions with the overhead costs...I started learning that once I made that mistake. I think I learned so much about that. And I think that what you said it's also, like, reflecting on the fact that, okay, you really can see this through the strategic partnerships. And I think I'd love to be somebody or, like, you know, aspire to be someone who can, like, master that whole art of finding the third-party consultancies like you were mentioning, especially what you're doing as well. So, I think it's great, and thank you so much for the feedback and as well as answering question. SAMI: It's been great to have you on. And doing a podcast like this it just gives us the opportunity to speak to people like yourself. If people want to reach out to you, do you have any specific place you'd like them to reach out? ISHANI: You can go on my LinkedIn, where you'll find a lot of stuff and links to what I do. SAMI: Cool. So, I highly recommend our listeners to take a look at Skillopp, and take a look at Sustainr, and get to know all the great work that Ishani is doing. For our listeners, we're going to bring you lots more content like this. This was the first one in the Giant Robots on Tour series. Your only challenge before the next one is to hit the subscribe button to make sure you get this content directly as soon as it comes out because we've got some incredible guests lined up for you. You can find notes and a complete transcript for this episode at giantrobots.fm. If you have questions or comments, you can email us at hosts@giantrobots.fm. This podcast is brought to you by thoughtbot and produced and edited by Mandy Moore. Thanks for listening. See ya. Okay, before we sign off, a quick request. If you're enjoying Giant Robots on Tour, please drop us a review on Apple Podcasts or Spotify. Your reviews help us grow and reach more listeners, and we'd love to hear what you think. Thanks for being part of our journey, and stay tuned for more episodes. AD: Did you know thoughtbot has a referral program? If you introduce us to someone looking for a design or development partner, we will compensate you if they decide to work with us. More info on our website at: tbot.io/referral. Or you can email us at: referrals@thoughtbot.com with any questions.

Send us a Text Message.Free Shipping: Shop Dip's after swim (and surf!) detangler bar and get FREE shipping when you use the code confessions at checkout.Finding plastic nurdles on the remote beaches of Sri Lanka left Kate Assaraf heart broken. Having grown up in New Jersey where seamlessly going from beach to nightlife was a part of summer culture, Kate never left home without a bottle of conditioner to treat her hair after a day in the saltwater. Now a surfer and long term hair-care enthusiast, Kate hated the fact that her post-surf hair care contributed to the world's growing plastic problem. After dozens of iterations working with a chemist, Kate created an eco-friendly solution in her company called Dip! An environmental awareness company parading around as a damn good hair care company.In this episode you'll learn all about Dip and how this badass entrepreneur combined her love for hair, sustainability, and surfing into a haircare line fit for surf ladies who love the environment (and are tired of those post-surf tangles!)Main Themes:Plastic Pollution & Kate's Inspiration to create Dip!"When I was in Sri Lanka, they already had like a bit of a plastic problem. A ship had spilled plastic nurdles all over. It broke my heart. Sri Lanka is one of the most beautiful, untouched places I've ever been and nurdles just mimic food for so much wildlife there. It's heartbreaking". - Kate AssarafAccessible Sustainability "Sustainability is a weird subject, right? People want to care about it. But they either don't feel included or they feel disenchanted because they don't think that they can do much about it. For me, like the little emotional thing in my day, is my hair. If I'm having a bad hair day, I'm miserable it affects my confidence. So I thought why not make something amazing that that tapped into doing something good? Something you use regularly that reminded you about reducing your plastic instead of like finger waggled you into it." - Kate AssarafGreenwashing & Beauty Products: Reef Safe vs. Reef Safer"Surfers want their their heart and soul in reef safety and understandably so. And I'm also on that on that team. When you're in the cosmetics industry, and you know that this term doesn't mean anything but consumers hold so much weight with it. It's tricky. You see consumers going back and forth on brands on reef safety. The term that I've seen that is most appropriate is "reef safer". It's very easy to put reef safe on anything right now there's no one there there no police it." - Kate AssarafResources:Shop Dip and get FREE shipping with the code "confessions" at checkout at Dipalready.comFollow @Dipalready on Instagram here.Follow us your host Laura Day: @confessionsofasurfladyFollow The Surf Société: @surfsociete for surf lady tips from #thesurflab inside the membershipSupport the Show.Confessions of a Surf Lady is supported by The Surf Société, our unique digital women's surfing platform where we come together to Learn More. Surf Better. Live Happy. Learn more at Surfsociete.com

In today's video I talk about the best sustainable brands for summer 2024. Delving into why it's important to shop sustainably and some of the brands that are driving progress in the slow fashion space.Let me know if you have any questions that I didn't cover in this episode! XO, Tannya❤️⚡️️SHOP THE LOOKS HERE

Jim Fava is the former Executive Director of the Anthesis Group, an organization that supports businesses and governments in understanding and navigating risks and opportunities. Known for his holistic desire to make the world a better place, Jim has been deemed the “Father of Modern-Day Life Cycle Assessment” and regarded as one of the leading figures in the industry. A pioneer in sustainability, Jim has made significant contributions to the sustainability and environmentalism movement for more than 40 years. Today, alongside Neil D'Souza, Jim co-hosts Five Lifes to Fifty, a podcast that explores the intersection between society, business, environment, and technology and negotiating the path to sustainable products. Jim joins me today to discuss product life cycle assessment and how it can help provide an understanding of impact over an entire product life cycle. He outlines three golden rules for life cycle assessment. He describes the applications and limitations of product life cycle assessment. He shares the story of how The Coca-Cola Company realized the impact of all materials and challenged its suppliers to be greener. Jim also highlights why, when designing a product, you have to think about not just sales, but also how it'll be used, disposed, reused, recovered, and recycled.   “Life cycle assessment is a process that identifies environmental and social issues associated with a product and how those issues can occur at various stages of a product's life cycle.” - Jim Fava   This week on Innovation Talks: ●     Three golden rules for life cycle assessment ●     Why there are no green products, only “greener” products ●     The stages of a product's life cycle and the impacts throughout ●     Life cycle assessment from the perspective of innovation portfolios ●     Why life cycle information is essential, but not sufficient ●     Introducing the LCA Standards in the International Organization for Standardization ●     What Jim's most proud of in his career   Resources Mentioned: ●     Book: Greener Products: The Making and Marketing of Sustainable Brands (https://www.amazon.com/Greener-Products-Making-Marketing-Sustainable-ebook/dp/B008472NF6/ref=sr_1_1?keywords=greener+products%2C+the+making+and+marketing+of+sustainable+brands&qid=1694085454&sr=8-1) by Al Iannuzzi   Related Episode: ●     Golden rules for a sustainable business with Jim Fava (https://www.sopheon.com/podcasts-audio/golden-rules-for-a-sustainable-business-with-jim-fava) Connect with Jim Fava: ●     Podcast: Five Lifes to Fifty (https://podcasts.apple.com/us/podcast/five-lifes-to-fifty/id1687638970) ●     Jim Fava on LinkedIn (https://www.linkedin.com/in/jim-fava-04b88b5/)   This Podcast is brought to you by Sopheon   Thanks for tuning into this week's episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.   Apple Podcasts (https://podcasts.apple.com/us/podcast/innovation-talks/id1555857396) | TuneIn (https://tunein.com/podcasts/Technology-Podcasts/Innovation-Talks-p1412337/) | GooglePlay (https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5ibHVicnJ5LmNvbS9mZWVkcy8xNDY1ODg1LnhtbA) | Stitcher (https://www.stitcher.com/s?fid=614195) | Spotify (https://open.spotify.com/show/1dX5b8tWI29YbgeMwZF5Uh) | iHeart (https://www.iheart.com/podcast/263-innovation-talks-82985745/) | Amazon (https://music.amazon.com/podcasts/6e12f112-fdc6-499e-be27-bcdd18505859/innovation-talks)   Be sure to connect with us on Facebook (https://www.facebook.com/SopheonCorp/) , Twitter (https://twitter.com/sopheon) , and LinkedIn (https://www.linkedin.com/company/sopheon/) , and share your favorite episodes on social media to help us reach more listeners, like you.   For additional information around new product development or corporate innovation, sign up for Sopheon's newsletter where we share news and industry best practices monthly! The fastest way to do this is to go to sopheon.com (https://www.sopheon.com/) and click here (https://info.sopheon.com/subscribe) .

Jim Fava is the former Executive Director of the Antithesis Group, an organization that supports businesses and governments in understanding and navigating risks and opportunities. Regarded as the “Father of Modern-Day Life Cycle Assessment,” Jim is on a mission to make the world a better place and has been one of the leading pioneers in sustainability. He has made significant contributions to the sustainability and environmentalism movement for more than 40 years and has spent his career guiding businesses and governments through risks and opportunities, enabling them to hold environmentally responsible and sustainable operations. Today, alongside Neil D'Souza, Jim co-hosts Five Lifes to Fifty, a podcast that explores the intersection between society, business, environment, and technology and negotiating the path to sustainable products. Jim joins me today to discuss embracing change for a more positive, sustainable impact. He shares the eighth and ninth Golden Rules for sustainable innovation and discusses the foundational changes needed to embed sustainability and life cycle information into the innovation process. He highlights the role of sustainability professionals in translating environmental and life cycle data into business value. He also outlines the five attributes needed for any kind of change and illustrates how customers around the world are driving the need for greener, more sustainable products.   “The whole ecosystem is changing; customers, governments, regulators, competitors, and markets globally want greener products—and sustainable innovation is the next frontier for greener products.” - Jim Fava This week on Innovation Talks: ●     Sustainable innovation as the next frontier for greener products ●     The eighth Golden Rule: focusing on positive impacts and results rather than just data and information ●     Why life cycle professionals need to engage with information users and stakeholders at the beginning stages of a life cycle or sustainability study ●     The differences between data, information, knowledge, and wisdom ●     How sustainability and life cycle professionals can bridge the gap for decision-makers by translating data and information into applicable knowledge and wisdom ●     How a computer company connected their sustainability professionals with their innovation team to shift perspective ●     The ninth Golden Rule: actions, changing behavior, and business practices ●     The five attributes that can help you achieve change and embed sustainability into innovation ●     Why companies avoid change regarding positive environmental and sustainability impact ●     How consumers, governments, and regulators are driving the need to integrate sustainability into innovation   Resources Mentioned:   ●     Book: Greener Products, 1st Edition: The Making and Marketing of Sustainable Brands (https://www.amazon.com/Greener-Products-Making-Marketing-Sustainable-ebook/dp/B008472NF6/ref=sr_1_3?crid=194Y9CZ0ZXEE6&keywords=Greener+Products+book&qid=1695113745&sprefix=greener+products+bo%2Caps%2C272&sr=8-3) by Al Iannuzzi Related Episodes: ●     How to embed sustainability into your innovation process with Jim Fava (https://www.sopheon.com/podcasts-audio/how-to-embed-sustainability-into-your-innovation-process-with-jim-fava) ●     Golden rules for a sustainable business with Jim Fava (https://www.sopheon.com/podcasts-audio/golden-rules-for-a-sustainable-business-with-jim-fava) (https://www.sopheon.com/podcasts-audio/golden-rules-for-a-sustainable-business-with-jim-fava) Connect with Jim Fava: ●     Podcast: Five Lifes to Fifty (https://podcasts.apple.com/us/podcast/five-lifes-to-fifty/id1687638970) ●     Jim Fava on LinkedIn (https://www.linkedin.com/in/jim-fava-04b88b5/)   This Podcast is brought to you by Sopheon   Thanks for tuning into this week's episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.   Apple Podcasts (https://podcasts.apple.com/us/podcast/innovation-talks/id1555857396) | TuneIn (https://tunein.com/podcasts/Technology-Podcasts/Innovation-Talks-p1412337/) | GooglePlay (https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5ibHVicnJ5LmNvbS9mZWVkcy8xNDY1ODg1LnhtbA) | Stitcher (https://www.stitcher.com/s?fid=614195) | Spotify (https://open.spotify.com/show/1dX5b8tWI29YbgeMwZF5Uh) | iHeart (https://www.iheart.com/podcast/263-innovation-talks-82985745/) | Amazon (https://music.amazon.com/podcasts/6e12f112-fdc6-499e-be27-bcdd18505859/innovation-talks)   Be sure to connect with us on Facebook (https://www.facebook.com/SopheonCorp/) , Twitter (https://twitter.com/sopheon) , and LinkedIn (https://www.linkedin.com/company/sopheon/) , and share your favorite episodes on social media to help us reach more listeners, like you.   For additional information around new product development or corporate innova...

Hosts Will Larry and Victoria Guido chat with Sanghmitra Bhardwaj, CEO and Founder of Insusty. Sanghmitra shares her journey from a small village in the foothills of the Himalayas to becoming a founder in France, driven by firsthand experiences with climate disasters and a passion for sustainable living. Insusty, a sustainability loyalty program, is a platform incentivizing individuals to adopt climate-positive actions through rewards, thereby fostering a community motivated towards environmental stewardship. The show digs into the mechanics and vision of Insusty, highlighting how the platform rewards eco-friendly actions like volunteering and donating, rather than purchases. This approach aims to bridge the gap between the desire for sustainable living and the practical challenges individuals face, such as the perceived high costs of sustainable products. Sanghmitra reveals the evolution of Insusty, including strategic pivots towards niche markets within the circular economy and the importance of transparency and impact measurement in building trust with consumers. Towards the episode's conclusion, the conversation shifts to broader implications of sustainability in technology and business. Sanghmitra expresses curiosity about future expansions of Insusty, particularly in tracking and rewarding individual daily eco-actions more effectively. She also touches upon the challenges and triumphs of being a solo female founder in the tech and sustainability sectors, underscoring the significance of community, perseverance, and innovation in driving change. Insusty (https://www.insusty.info/) Follow Insusty on LinkedIn (https://www.linkedin.com/company/insusty/), Instagram (https://www.instagram.com/theinsusty/), or X (https://twitter.com/the_insusty). Follow Sanghmitra Bhardwaj on LinkedIn (https://www.linkedin.com/in/sanghmitra-bhardwaj-515428236/) or X (https://twitter.com/sustainwithsan). Follow thoughtbot on X (https://twitter.com/thoughtbot) or LinkedIn (https://www.linkedin.com/company/150727/). Become a Sponsor (https://thoughtbot.com/sponsorship) of Giant Robots! Transcript: WILL:  This is the Giant Robots Smashing Into Other Giant Robots podcast, where we explore the design, development, and business of great products. I'm your host, Will Larry. VICTORIA: And I'm your other host, Victoria Guido. With me today is Sanghmitra Bhardwaj, CEO and Founder of Insusty, a sustainability loyalty program for individuals. Sanghmitra, thank you for joining us. SANGHMITRA: Thank you so much for having me here. I'm super excited for the podcast and to discuss various topics that we are about to. And I'm sure that it's going to be a learning experience, not just for the audience, but also for me. So, thank you for this opportunity. VICTORIA: Why don't we just start off getting to know you a little bit? Tell us something exciting going on in your life, maybe outside of work. SANGHMITRA: Okay, so, well, recently, I joined a pole dancing class. I wanted to challenge myself and see if I have the core strength that I need to be strong. And I also feel that it's something that I always wanted to do to come out of my comfort zone. So, it's been fun so far. VICTORIA: I tried that, and I thought that I would naturally be good at it because I'm a rock climber. And so, I thought I'd have all the right muscle groups, but the coordination and [laughs], like, expression of it is still challenging if you've never done it before. SANGHMITRA: Yeah, definitely. And I think there are some techniques and if you don't do it right, like, you will not get it at all, those poses and, like, how you climb the pole and everything. So, I completely relate to your experience here. VICTORIA: I want to do more dance, actually, because the mind-body connection and getting into that feeling of flow is really interesting for me. And I think it's like expressing through your body, which 80% of communication is non-verbal, which is really interesting. SANGHMITRA: Yeah, that's true. Just to add to it, I wanted to also share with you that I used to do modeling back in India, and I really love expressing myself with my body. And it's been super interesting to see that. And also, when I have conversations with other people, these are the things that I observe a lot. Is it the same for you? Do you also observe other people's body language when they are talking to you and probably change some topics that you are trying to discuss? VICTORIA: Yeah, absolutely. You can tell if people are listening to what you're saying. They, like, lean in a little bit, or if they're not really wanting to relate to what you're saying, they're, like, crossing their arms in front of you. So, as someone who works in business development, I definitely pay a lot of attention [laughs] to all that stuff. But I'm curious, how did you go from being a model in India to founder and CEO where you are today? SANGHMITRA: That's something that I would love to talk about, and also, it has to do from where I come from. So, I come from a very small village in the foothills of the Himalayas. There, I witnessed climate disasters firsthand. In 2013, there were a lot of cloudbursts happening in those areas. An entire village next to my village disappeared completely without a trace. And those were some moments in my life where I really felt like we live in a world where you can be far from Europe...for example, currently, I live in France, and here, when heat wave happens, we all suffer and people talk about it. But I have seen, like, the adverse effect of what it can lead to. So, there was a part of me that always wanted to do something in terms of the impact that I create, like, with my work. So, I started doing modeling, which was something for myself as well to gain some confidence. At the same time, I worked with sustainable brands in India. I modeled for them, and then I discovered their work. I got inspired by it, and I realized that it's something that interests me a lot, and I wanted to pursue my studies in it to know more about it. So, that's when I came to France to pursue my master's in sustainable finance to discover more about this field and to see where I belong. And finally, I founded Insusty, where I could see that I could bring my inspiration from the sustainable brands that I worked with. Whether it's from the fashion or, the food industry, or the travel industry, I could see the inspiration coming from there. At the same time, I could see how we need to create mass adoption through incentivizing climate action, which was something that I explored during my studies. And I kind of went with Insusty, and that was the beginning of my founder journey. WILL: I have a question about the way you grew up, and you're saying in a village. Can you expound a little bit on that? Because you said, climate change wiped out an entire village. And so, when I saw that in the email, I was like, I don't think I've ever had a chance to actually talk to someone that lived in a village. I grew up in the United States. So, like, help paint that picture. When you say you grew up in a village, what do you mean by that? What was it like growing up in a village, and also, what do you mean by the next village got entirely wiped out? SANGHMITRA: Yeah. Living in a village it's like being a part of a tiny, well-knitted community, and it's, like, everyone knows everyone. And sometimes it's good, sometimes it's bad because when people gossip, of course, it spreads like a wildfire. As well as when you need support and when you need help, this community is always there, too. So, the part of belonging to such a community and to kind of engage with people is something that I really enjoy about coming from a small village. And that's something that I oftentimes search in France, where I can be a part of such communities as well, where people inspire each other. For example, currently, I'm a part of a wonderful community of women of color founders living in Europe. It's called Founderland. And it's thanks to Founderland that I found you then I could join this podcast. So, when it comes to the small village, this is what I really really love about it is the small knitted community we have. When I say that the entire village next to my village disappeared, I mean that when there was the cloudburst in the mountain, the soil and everything drowned the entire village. So, there was a school, and we used to hear a story about the school, where the kids were told by the teachers to run because there is a cloudburst, and "We are about to die if we stay in this place." And as a student, as a kid, what do you think first? You think about packing your bags instead of running. So, the kids ended up packing their bags before they could run, and by that time, it was too late. So, this is just one of the heartbreaking stories that I'm sharing with you right now, but it had been something that really left a mark in my life. VICTORIA: I really appreciate you sharing that story because when I talk to people about climate change, I think it's really easy to get this nihilistic attitude about, well, climate change is going to kill us all in 20 years. So, why bother doing anything about it? And what I usually answer back is that climate change is already killing people. And then, it's happening in your own neighborhood, even, like, you know, I live here in San Diego, and it's always between, like, 60 and 80 degrees every single day [chuckles], but our beaches are collapsing. There are neighborhoods that are more impacted by pollution than others and are experiencing environmental impacts from that and their health, and everything like that. So, I'm curious how it all comes together with what you're doing with Insusty and how you're inspiring people to take action towards sustainability in the here and now. SANGHMITRA: Actually, I have a question for you and Will. I wanted to understand, for example, if you purchase something in terms of, for example, it's related to fashion, or it's related to food products, what is the criteria that's most important to you? And maybe probably you can tell me, like, the top three criteria that are most important for you when you buy something. And then, I would love to share how Insusty can help you buy better. VICTORIA: When I'm looking to buy things, I look for, like, price. I want it to be reasonable, but I also don't want it to be so cheap that it means it's a really poor quality. So, I want to find that balance between, like, quality and price. And I do also care about sustainability, and, like, what is the background of the company that I'm buying it from? You know, what's their reputation? What's their, like, practices? Like one example is, like, the rugs for your house. So, I like to buy rugs that are made from sustainable fabrics and dyes and that I can wash them because I have a dog. And so, that's kind of, like, what I think through when I buy things. But it's not always easy, especially with clothing, because it seems like anyone who makes clothing, there's just always this risk of it being sourced at some part in the manufacturing pipeline having to do with either child labor or really terrible sustainability practices. WILL: Yeah. I would say, for me, early on, especially when I was growing up, we didn't have a lot of money, so it was just whatever is the cheapest, whatever we could afford at that moment. It wasn't really looking into the quality, or sustainability, or any of those items. Some of the stuff I look back on that I ate often, I'm like, whoa, man, that was not the best thing. But it was the cheapest, and it was what we ate and things like that. So, now that I'm older, my wife has been talking to me about some of that stuff, and it's like, oh, I had no idea, because of the environment I grew up in, that, like, that's even affecting me. And that was kind of why I asked you about the village thing is because I feel like we can get in a bubble sometimes and not even be aware of what's happening to other people. And I think, Victoria, you said something about people not understanding climate change. It's kind of tough at times to talk about climate change when you live in...where I'm at in Florida, it's like, okay, it gets hot, and then it gets cold. And yeah, we have a hurricane every now and then, but whenever you told the story about the village, it's like, oh, wow, like, that's a different game. That's a different level. I didn't even know about that. So, I think that's kind of my journey now is I am starting to understand sustainability. I think a lot of times I still have that I grew up with nothing mindset and want to get the cheapest thing because sometimes buying sustainability is super expensive. So, that's why I'm glad that I'm talking to you, so maybe I can learn some of those things. So yeah, that's kind of been my journey with it. SANGHMITRA: That's really wonderful to get your insights because now I can tell you confidently what we do. Basically, when I talk to people, it was generally the same thing that I asked them, "What's the most important thing when you buy, like, the top three most important things?" Sustainability was definitely one of them, but cost was always there. Regardless of the background that they are from, cost was something that they all thought about. So, what we do at Insusty is that we incentivize individuals to do something good for the planet. It can be, for example, you want to volunteer at an NGO next to your place. You want to get rewarded. So, what we do is we offer you loyalty points that help you to buy from sustainable brands. So, you try these products because, oftentimes, as Will also mentioned, there is a perception, and it's also a reality, that sustainable products tend to be more expensive. So, we try to deal with that by offering a loyalty program that incentivizes climate action. And in terms of the sustainable brands, they get new customer base. They get to interact with these customers. They get to see their product and sites. What is something that the customers really like? What is something that can be improved? How can they improve in terms of their own sustainability and their impact? For example, their supply chain operations and so on. So, it's something that we provide them and help them also with insights as well as new customer base. We try to support them with that. At the same time, on an individual level, we help with the cost factor, which is one of the most important things. When we want people to change, when we want people to adopt sustainable lifestyle, we kind of need to incentivize that so that mass adoption can be possible. VICTORIA: So, I'm imagining, like, I want to know a new brand that I want to buy clothes from, like essential clothes. I could go into the app and, like, find companies that produce the thing that I want, and then I could get points and rewards for buying consistently from that brand. SANGHMITRA: So, we are not like an actual loyalty program. So, you only receive points when you do something good for the planet. You don't receive points when you purchase from brands. This is a loyalty program where we give you points when you do something good for the planet, for example, donations. For NGOs, we have volunteer programs that individuals can participate in and receive loyalty points. But in the future, we are ambitious, and we want to go far. And we think that each and every activity of an individual can be tracked in terms of sustainability, how they are segregating their waste at home, how they're managing that, and so on, and give them points for each of their eco actions. VICTORIA: Awesome. Yeah. Okay. I love that. Yeah. So, what kind of things would earn me points, like, in my home ownership here? SANGHMITRA: If you volunteer with an NGO nearby or if you would like to participate in an event, for example, if you want to donate clothes, all these eco actions can give you loyalty points for the moment. And in the future, we want to also track the actions that you do at home. You save electricity, for example. You want to walk to the office instead of taking a cab, and all these activities, so that we can kind of make the experience also for the user a bit more like a game so that they enjoy doing it at the same time they receive rewards. And they can make purchases as well with the sustainable brands on our platform. VICTORIA: I like that because I've been talking with my partner about how do we live more sustainably, or how do we, like, reduce our consumption or give back. And I think if it was gamified and we got points for it, it's more motivating because then you also see that other people are doing it as well. And so, you're part of a community that's all trying to take the same action. And that will have a bigger impact than just one individual, right? SANGHMITRA: Yes, definitely. And we do have that feature on our platform where you could see near your area who donated and who is working in a particular NGO, so based on the fact that if the individual is comfortable in sharing that. Most of the time, when someone does something good for the planet, they would love to show it to the rest of the world. So, we have seen that people love to share their experiences and their badges, saying that, okay, they donated, for example, five euros to this NGO, and so on. So, they really love that. And it feels also really good to see this community and to get inspired by it. Mid-Roll Ad: When starting a new project, we understand that you want to make the right choices in technology, features, and investment but that you don't have all year to do extended research. In just a few weeks, thoughtbot's Discovery Sprints deliver a user-centered product journey, a clickable prototype or Proof of Concept, and key market insights from focused user research. We'll help you to identify the primary user flow, decide which framework should be used to bring it to life, and set a firm estimate on future development efforts. Maximize impact and minimize risk with a validated roadmap for your new product. Get started at: tbot.io/sprint. WILL: I think it's going to take all of us doing something to help with climate change and to make a difference. So, I like how you're incentivizing. You're making a difference. You say you get reward points. So, once I do an item or an action and I get reward points, what does that look like on the backend of it? SANGHMITRA: For the individuals they have a dashboard to track their actions. They have a dashboard to also track what they are purchasing. So, if they're purchasing food or they're purchasing more items related to fashion, they can also check that. They can check the total number of points that they have received so far, where they have used it, and so on. And at the backend, for us, we see it as the total number of transactions that are taking place, so, for example, how the loyalty point is being used. So, we have APIs that are in place between our platform and the platforms of other sustainable brands in our network. So, in our backend, we can see the transactions; for example, an individual used 100 points to get 10% off from one of the sustainable brands on our platform. And in terms of the sustainable brand side, even they have their own dashboard. They can also track how many individuals are using their points on their platform, and so on. So, they also have access to their own analytics dashboard. And through the same application, they can also provide us the payments through subscription and transaction fees. VICTORIA: Yeah, that's really interesting. And so, I understand that you've been in the journey for a little while now. And I'm curious: if you go back to when you first got started, what was surprising to you in the discovery phase and maybe caused you to pivot and change strategy? SANGHMITRA: So, one thing that I pivoted with was the type of brands that we wanted to onboard. Before, we had a very open approach; for example, we want brands that are sustainable, or if they are upcycling, or if they have, like, a particular social impact attached to it or an environmental impact attached to it. So, we were focusing on having the horizons a bit like the aspects of choosing a sustainable brand to be a partner. It was a bit broader for us. But when we talked with the people, they wanted a niche. For example, they wanted upcycle products. They wanted more brands in the circular economy domain. And that's when we realized that we need to have a niche. So, we focus on the brands that are more linked towards circular economy that are promoting the values of recycling, upcycling, and reusing the products. So, that was when we pivoted with the idea that we should not be open to all sustainable brands. However, we need to be really accurate with our approach. We need to focus on a particular niche. At the same time, we need to also make sure that we measure their impact and report it to our customers to ensure transparency on our platform. So, that became a priority more than having more and more brands on our platform. WILL: Yeah, I really...that was actually one of my questions I was going to ask you because I like how you are vetting them because I've, especially here in the States, I've seen, like, companies, like, slap 'non-GMO' or 'gluten-free.' And it's like, well, it doesn't even have wheat in it, so, like, yeah, it's gluten-free. So, it's like, it's more of a marketing thing than actually, like, helping out. So, I'm glad you're vetting that. How has that process going for you? SANGHMITRA: It's actually going really well, and we have established a five-step onboarding process. And in the first two steps, we also focus on measuring their impact. We have a self-evaluation form. We also check if they have some existing certificates. We also make sure that we have enough data about their supply chain and how they are working. And these are some of the information that we also share with our consumers, the one who would be interested to buy products from these brands, to make sure that we are transparent in our approach. There's also one more thing that we do. It's the quarterly reporting. So, every three months, we also report the individuals who are buying from sustainable brands on our platform that, okay, this brand did better this quarter because they implemented a process that, for example, is reducing a certain amount of emissions from their supply chain, or any other departments. So, these are some of the information that we also share with the individuals. VICTORIA: And what does success look like now versus six months from now or five years from now? SANGHMITRA: For the moment, success would look like for me to have more connections, more people who support our project and our initiative, and the more people joining us. In terms of the next six months, I think it would be linked to fundraising. But I wouldn't go so far at the moment because, for me, I take one day at a time. And this is something that has been super helpful for me to streamline my tasks. So, I take one day at a time, and it's working really well for me. WILL: What are some of your upcoming hurdles that you see? SANGHMITRA: When I talk about hurdles, I often see it in two parts, one being the internal hurdles and the other one being external. So, in terms of the internal hurdles, it can be something like I'm putting myself in a box that, okay, I'm a single woman founder. How can I do something good? And just doubting myself and things like that. These are some of the internal hurdles that I'm working on every day [chuckles]. I'm also talking to executive coaches to get their advice on how I can improve myself as well to overcome these internal hurdles. However, in terms of the external hurdles, these are some things that are not in my control, but I try my best to make the most of it. Currently, in terms of the external hurdles, I would say that I live in a country where I used to not even speak the language. So, initially, the hurdle that I experienced was mostly the cultural hurdle. But now it's more related to the fact that I am a single female founder, and there are perceptions around it that you need to have a co-founder. And there are a lot of different noises everywhere that doesn't allow you to grow. VICTORIA: And you're not just a founder, but you're also an author. And I wanted to ask you a little bit about your book, the Sustainability Pendulum. Can you share a little bit about what it is and why you wrote it? SANGHMITRA: So, Sustainability Pendulum is the book that I wrote last year, and I always wanted to write it. And last year, I put myself to work, and I was like, at least every day, I'm going to try and write one page, and probably by the end of the year, I can finish the book [chuckles], and that's what I did. I had to be super consistent. But I came up with Sustainability Pendulum, and it's about the stories from the past and the sustainable approaches that we had in the past, how we used to...in different religions, we have some stories written in the scriptures related to sustainable practices. And oftentimes, when we talk about sustainability today, we talk about the future. We talk about implementing different technologies and, doing a lot of innovations, and so on. However, we don't look into the past and see how efficiently things were handled when it came to sustainability in the past. And these are some of the stories from the past, from different religions, and how it transcends to today's sustainability issues and solutions. So, that's what the book is about. And why it's called the pendulum, it's because how the pendulum moves. I think it's obvious [laughs], so the pendulum's to and fro motion. It goes to the past, and it goes to the future. So, that was the whole concept behind the sustainability pendulum. WILL: That's amazing that you wrote a book, much, much respect on that. I am not an author, so...And I also know because my wife she's been talking about writing a book and the different challenges with that. So, kudos on writing a book. Would you write another one? SANGHMITRA: Actually, I would love to. I'm just looking for something that equally inspires me how it did for the last one. But I think once you come out of that space and you're consistent with writing the book or consistently working to achieve something, I think eventually it comes to you. So, I don't know what are the challenges that your wife mentions that she faced in writing the book. WILL: Like, having enough to write about, like you said, just sitting down each day writing a book. And I think publishing a book is tough. I know we've come a long ways, like, you can self-publish now instead of going through publishing companies, and just those different avenues of how many steps it takes. It's not just writing a book, sitting down and writing a book, and sharing with everyone. It's multiple steps that you have to go through. SANGHMITRA: Definitely. I couldn't agree more with you on this one. Just to add to it, how I managed to do this was also because I structured the book earlier. And in order to also publish it, I realized that I don't want to wait. And I self-published the book as soon as I found out that, okay, this is perfect, and it's ready. I need to just move forward with it. What helped me as well was the way I structured the book earlier. And then, I was like, okay, every day, this is what I'm going to work on. And it kind of helped me to get to the end of it. WILL: That's awesome. I like how you had forethought and how it made it easier for you to come up with ideas and write it. So, that's awesome. SANGHMITRA: I wish the best to your wife as well for her book. And I hope that once it's ready, you will let me know about it. WILL: Yes, I definitely will. You're talking about being a woman founder who is single. I don't want to assume. So, why is it tough for you to be a woman founder who's single? SANGHMITRA: When I say single female founder, it means that I don't have a co-founder. It's not, like, my relationship status but just [laughs] the fact that... WILL: Yes. Yes. [laughter] SANGHMITRA: Just that I am a single founder, like, then I don't have a co-founder, which oftentimes poses as a risk, especially when you talk to an investor. This is what I feel based on my experience. But I think the times are changing, and I feel that the more the project is growing, the better it is getting in terms of the people who are interested as well to be a part of Insusty as an investor or as a partner. Things have become better now than they were a few years ago. So, I can see the change. But, initially, I did used to feel low about it that, okay, I'm a single female founder, and oftentimes, it was considered as a challenge. But if you take my perspective, I think, for me personally, it possibly was also one of my biggest strengths because I could be that one person going to the meetings, and I felt that people were more open to share things. They did not feel threatened by me. And that was something that really helped me to also form connections with people. VICTORIA: I love how you connect having a small community in your village where you grew up to creating a community around yourself as a founder and having a village that supports you, and you feel comfortable around the community as well, and as part of that community. If you could go back in time and give yourself some advice when you were first getting started with Insusty, what advice would you give yourself? SANGHMITRA: Slow is good. When I say that, I mean that every time we talk about different startups and different companies, and it's always about how rapidly the startup is growing, how exponentially they are growing, and so on. But I feel that in terms of when you really want to create an impact, and you are in the green tech space as well, being slow and getting somewhere is better than going fast and then having a burnout. So, one of the things that I would tell myself when I just started would be slow is good. WILL: Even with coding and a lot of things in life, I feel like that's really good advice: slow is good. Slow down––enjoy the moment. So, I like that advice. VICTORIA: I was going to say, it sounds like a more sustainable pace for yourself also [laughs]. SANGHMITRA: Exactly. VICTORIA: Sustainability in the environment, and also in our own energy, and emotions, and motivation to get things done. So, I love that. WILL: I see what you did there [laughter]. VICTORIA: Yeah, [inaudible 30:40] all back. Do you have anything else that you'd like to promote? SANGHMITRA: I would really love to also tell people that I'm very open to communication. So, if anyone would like to reach out to me on LinkedIn, it would be really awesome, and we can get on a call as well. I have my Calendly link right on my profile, and I'm very open to communication. So, if there is someone who would like to talk to me about any of the things that interest them or probably something that they could advise me or I could learn from them, I'm more than open to do so. VICTORIA: Love that. And then, do you have any questions for me or Will? SANGHMITRA: So, in terms of the development part, I do have some questions, like, in the technical side. So, when it comes to the fact that we have to kind of calculate the eco actions of individuals in the future, we want to also see if we can calculate the daily actions that they do, for example, walking instead of taking a cab, or segregating their waste, et cetera. I wanted to know, in the future, I want to implement these features, but can we actually get a perfect product around it? Is that possible where we can track everything? WILL: Yeah. So, when you say track everything, like, I know you talked about walking and some of the different actions. Can you expound on that? SANGHMITRA: For example, instead of IoTs...because I know that some hotels they do use IoT devices to track the water consumption, and so on. However, on an individual level, how can we just track it through the smartphone or through the app that they have? Because, okay, walking can be tracked. This is actually one of the challenges I'm facing, so I want to just be open about it, and I'm very open to ideas also. If you have some ideas that I could experiment around, I would really love to. In terms of the activities like walking, waste disposal, and so on, do you think that there are some kind of features that we could implement to track these actions? One of the things that I was thinking about was we let people take a photo of how they are segregating the waste in the end, and through that, we can tell them, "Okay, this is great," and we give them the points. But how can we do it and also automate it at the same time? VICTORIA: So, one approach that I know when people work at thoughtbot on these types of issues and trying to figure out, like, what is the right feature? How are we going to implement this? Going through a product design sprint where you spend a week with a product designer and someone who can, you know, really quickly create MVPs. And you go through this process of figuring out what's the most important feature. And you're talking to users, and you're trying to...you're going through that discovery process in a short period. And we actually have a video series where we walk through every step of that process. But, like, for me personally, things that I can think of in my life that I would want to track one thing I've been trying to do more is actually electronic recycling, which in the U.S. my neighborhood is different. It's only open on, like, Thursdays and Saturdays. And I have to, like, really remember to go out there and, like, put my electronics out there. And I don't think it's very, like, well-known. So, I think that would be something interesting to, like, promote as possible. And we also have the green bins now, which are new, which allow you in California to, like, have composting. So, you have now your regular trash, your recycling, and your compost bins. So, actually, like, trying to use those and track them. Otherwise, one of the things I think about is, like, reducing the amount of plastic consumption, which includes things like, you know, when you buy toilet paper, it comes wrapped in plastic. How can I incentivize myself and my partner and even my family to, like, switch away from those types of products and get more into, you know, using towels instead of paper towels or finding alternative methods for getting those products while reducing the amount of plastic that comes with it? SANGHMITRA: That's super interesting. I'm really, really glad to have your insights as well. I do have a question for you. Have you worked with startups in the field of impact? And if so, what have been some of the ideas that you really loved to implement? VICTORIA: Yeah, actually, we had another guest on the Giant Robots podcast who I think you're connected with as well who created essentially, like, a GoFundMe but for environmental projects and in areas that, you know, a 5,000 grant to help do a beach cleanup could have a really big impact. Like funding programs and marketplace for those types of green projects in areas that are the most impacted by climate change and have the fewest resources to actually do anything about it. So, I thought that was really exciting in trying to figure out how can we use tech to solve problems for real people, and for people that don't typically get the focus or the majority of the funding, or the majority of time spent in those communities. So, that, I think, is what is really exciting: to see people come from those communities and then figure out how to build solutions to serve them. SANGHMITRA: That's really wonderful. Is there, like, a specific market where you have seen growth of such startups and companies more? The companies especially you have worked with in the past and in there in the field of impact, are they mostly from the U.S., or which are the markets they are from essentially? VICTORIA: Yeah. So, I mean, I'm from the U.S., so that's where I see the most. I'm in San Diego. So, when I go to, like, startup weeks and things like that, that's where I'm getting the majority of my exposure. I do also know that there is a Bloomberg Center focusing on excellence and data in the governments. And that's not just U.S.-based but going more global as well, so trying to teach civic leaders how they can use the data about whether it's sustainability or other issues that they're facing too, like, figure out how to prioritize their funding and in what projects they're going to invest in from there. So, I think that's really interesting. I don't know, I don't know what the answer is, but I know that there are some countries that are hoping to make the investments in sustainability and ecotourism, as opposed to allowing industry to come in and do whatever they want [laughs]. So, I don't know if that answers your question or not. SANGHMITRA: Yeah, I think it completely answers my question. Thank you for sharing that and also a bit more. WILL: There's so many things that I've learned through the podcast. So, I'm excited to see the impact it has. And I think you're doing an amazing job. VICTORIA: Thank you so much for coming on and being with us here today and sharing your story. SANGHMITRA: Thank you. WILL: You can subscribe to the show and find notes along with a complete transcript for this episode at giantrobots.fm. If you have questions or comments, email us at hosts@ giantrobots.fm. And you can find me on Twitter @will23larry. VICTORIA: And you can find me on Mastodon @thoughtbot.social@vguido. This podcast is brought to you by thoughtbot and produced and edited by Mandy Moore. Thanks for listening. See you next time.  AD: Did you know thoughtbot has a referral program? If you introduce us to someone looking for a design or development partner, we will compensate you if they decide to work with us. More info on our website at: tbot.io/referral. Or you can email us at: referrals@thoughtbot.com with any questions.

In Dinner for Shoes episode 28, Shaka Bowl + Sustainable Brands, podcast host Sarah Wasilak lists her favorite eco-friendly clothing brands, tries a Shaka Bowl and cauliflower wings from Shaka Kitchen in Hoboken, NJ, and chats with both Zoë Goetzmann, podcast host of The (Un)Ethical Consumer and Tatiana Gomez, founder of Ceres Market. Throughout the episode, we acknowledge that sustainability looks different for everyone, but starting small is where it's at. Meanwhile, Kit steals Sarah's environmentally-friendly wooden fork and tries to destroy the set of Dinner for Shoes. However, the sustainability conversation perseveres, despite her sneaky tricks.  THIS DINNER Shaka Bowl and Buffalo Cauliflower App from Shaka Kitchen in Hoboken, NJ  THESE SHOES  Sarah Flint Perfect Pump 85 THIS OUTFIT  Henne Romee Knit Top in Cloud Henne Romee Knit Skirt in Cloud Vintage gold and opal ring THESE CHAPTERS 0:00 - HAPPY EARTH MONTH! 3:15 - THE OUTFIT BEHIND THE SHOES 10:15 - MY FAVORITE SUSTAINABLE BRANDS 19:01 - SAMPLING MY SHAKA BOWL 24:08 - ZOË X THE (UN)ETHICAL CONSUMER 33:44 - TATIANA X CERES MARKET THIS PRODUCTION is created, written, hosted, and produced by Sarah Wasilak. is creative directed and executive produced by Megan Kai. is tech supervised by Nick Zanetis. includes photos and videos in chronological order by Sarah Wasilak, Sarah Flint, Henne, Nia Thomas, LOTI Studio, Collina Strada, Lisa Folawiyo, Hanifa, OMNES, Cultnaked, Maggie Marilyn, Damson Madder, Saïnt Mojavï, Good On You, TRP., WornWell, Tatiana Gomez, Ceres Market, 2nd Street, and Bitchin' Sauce. references Reimagining Tomorrow: Embracing the Circular Economy | Tatiana Gomez | TEDxUniversityofDelaware. is made with love. Dinner for Shoes is a podcast hosted by Sarah Wasilak, a fashion and food enthusiast with her mouth full. With appearances by her cats, Trish and Kit, and agendas that almost always go to shit, we aim to dive into a discussion about fashion and style and break some bread in each episode.  Dinner for Shoes podcast episodes are released weekly on YouTube, Spotify, and Apple. You can follow along for updates, teasers, and more on TikTok, Instagram, and Facebook. If there are any fashion topics you've been pondering or good eats you think Sarah should try, don't hesitate to send a DM or an email. Dinner for Shoes is an original by The Kai Productions. Follow Dinner for Shoes: @dinnerforshoes on Instagram, TikTok, Facebook, and YouTube  Follow host Sarah Wasilak: @slwasz on Instagram  Follow producer Megan Kai: @megankaii on Instagram  Get in touch: dinnerforshoes@gmail.com To make this video more accessible, check out YouDescribe, a web-based platform that offers a free audio description tool for viewers who are blind or visually impaired. 

In this enlightening episode of the Career Gems for the Journey podcast, host Leah C. Murphy CEO of Career Gems for the Journey, sits down with the multifaceted and talented Samuel Monnie. Known for his reformed approach to marketing and his passion for sustainability, Samuel shares his journey from a curious kid to a leader in reshaping commerce for a flourishing future. Dive into a discussion that spans across topics like the importance of mentorship, the courage to speak truth to power, and the undeniable value of being a 'courageous optimist' in today's world.     Samuel shares an intriguing narrative of how a simple act of gratitude propelled him into his role at Sustainable Brands, leading with an unwavering sense of purpose and a commitment to driving sustainable growth. He challenges traditional notions of success, advocating for a shift from profit to prosperity and highlighting the profound impact of our choice of words. Amidst the world's challenges, Samuel remains a beacon of courageous optimism, drawing energy and hope from the meaningful work he's part of. His reflections are punctuated by memorable quotes, reminding us that opportunities should be seized unless there's a compelling reason to decline, that true vindication often lies beyond financial gain, and that titles such as 'cool,' 'humble,' and 'ally' are honors bestowed by others through our actions.       Samuel Monnie reminds us of the impact one can make by staying true to oneself, embracing curiosity, and harnessing the power of words to redefine success. It's not just about climbing the career ladder but about making meaningful contributions and thriving in a world that desperately needs courageous optimists. Join the ⁠⁠⁠‘Career Gems for YOUR Journey'⁠⁠⁠ newsletter and get your FREE download TODAY! Gain access to exclusive content just for you!  ‘Triumphs in the Trenches: Navigating Success for Black Professionals'  is officially available for ⁠⁠⁠pre-order⁠⁠⁠  If you've been looking for ways to thrive — or some days just survive — as a Black professional in majority white workspaces, this book is for you.   PRE-ORDER PERKS    

Derek Young is an ESG, CSR, sustainability, and communications professional with over 25 years of experience. He is recognized as a thought leader capable of working across industries, analyzing and determining needs and opportunities for risk reduction, value creation, and building and delivering strategic ESG, CSR, Sustainability programs, messaging and branding campaigns, and community and stakeholder engagement efforts. Derek has led ESG consulting for Summit Strategy Group as well as served as the in-house CSR/Sustainability leader for a number of companies, including TGI Fridays, FedEx Office and Invista Performance Surfaces & Materials. He currently leads ESG for CBL Properties, a real estate investment trust in the retail sector. CBL owns malls, lifestyle centers and outlets in 22 states with more than 59,000,000 sq feet under management.  Derek lives in Chattanooga, TN with his wife and his dog Hank. Derek Joins Sustainable Nation to Discuss: Engagement with tenants in sustainability initiatives Best practices for sharing data and fostering communication between landlord and tenant Whether the politicalization of ESG has impacted the approach to ESG at CBL or in the industry at large Advice and recommendations for sustainability professionals Derek's Final Five Questions Responses: What is one piece of advice you would give other sustainability or ESG professionals that might help them in their careers? Learn how to speak in the language of the businesses that you operate in. In this space, it can be very easy to get sucked into the bubble of acronyms and terminology and to lose track that it has to connect to something of substance and value, and it has to be relevant to the business in which it's being delivered. If you do that efficiently and if you do that effectively, it's much easier to secure the support of the broader business and to get integrated and embedded faster and more effectively. As anybody coming into a role, particularly an in-house role, spend the time, learn how that company talks about things, learn how that business operates independent of your ESG or sustainability role, and then look for ways to merge those two things together. What are you most excited about right now in the world of sustainability? I'm really enjoying the work on climate risk. I really think that this is a window to much more robust climate action. I think that we're seeing where risk and opportunity intersect because of it, and I think it's producing more knowledgeable businesses who are able to take more substantive action. As we continue to break that risk down, whether it's physical risk or transitional risk, and look for mitigation opportunities, it's going to produce more effective companies who have better carbon management planning and decarbonization initiatives as a result. What is one book you would recommend sustainability leaders read? I just finished a book by Solitaire Townsend called The Solutionists that is absolutely outstanding. It's a really great book that really looks at and focuses on how businesses can fix the future and how the business world can be a driver of change. What are some of your favorite resources or tools that really help you in your work? I love listening to podcasts like this one. I find that hearing it from people directly is a really efficient and effective way to pick up ideas and understand what's happening out in the world. I spend a little bit of every morning going through several of the key news sites. So whether that be GreenBiz or ESG today or the Sustainable Brands website or some of the others that are out there, just to make sure that I have a fairly well-rounded point of view on what's happening in the space. Then I look very strongly towards one-on-one interactions with colleagues and friends who I trust to make sure that we have opportunities to converse and share ideas and learn from each other on a regular basis. I have a core cohort of colleagues that I turn to on a regular basis for that as well. Where can our listeners go to learn more about you and the work being done at CBL properties? Our website is cblproperties.com and there is plenty of information on our website to find out about the work that's being done at a corporate level. You can look me up on LinkedIn and I've got plenty of information on that site as well. I'm happy to connect with anybody who's interested in connecting with me.

Hey Small Business School! Today I'm joined by Amy Auble, a mastermind in sustainable business marketing. Amy owns Alpine Start Media, a digital agency that manages social media and email for sustainably driven brands. She also co-owns Jelt, a B Corporation that sells belts made from recycled plastic. We crossed paths at the Business Breakthrough event, and I instantly fell in love with her approach, so let's dive into our conversation!Topics Covered:Amy's journey from a marketing student to a sustainable business advocate.Navigating email marketing and social media for sustainable brands.Tangible tips on effective content creation for social media.The crucial role of email marketing and setting up a killer welcome flow.Understanding the diverse facets of sustainability in business. Balancing financial sustainability with eco-friendly practices.The significance of retelling your business story consistently.Amy's recommendations for small business owners in 2024.Join us as Amy shares invaluable tips on mastering email marketing, social media, and messaging for eco-conscious brands. If you're not considering your environmental impact, you're missing out on value you could be providing to your clients! Connect with Amy on Instagram or through her website to learn how you can work with Alpine Start Media!Amy's Links:Personal Instagram: https://www.instagram.com/amyauble/Alpine Start Media Instagram: https://www.instagram.com/alpinestartmedia/Website: https://alpinestartmedia.com/ - Unlock 5 Email List growth tips!Staci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

The Canvas NYC is a retail innovation platform that helps emerging brands find their way onto the high street. We discussed how important a physical space is for small businesses and how reinventing the retail models can offer a space for sustainable brands. Jumping on new opportunities while staying true to who you are and understanding the core business. The Canvas NYC The Canvas is a global network of forward-thinkers, built at the intersection of fashion, art, technology and sustainability. Visit: www.thecanvas.global Join BeOne Community to access more exclusive content! Visit: www.beone.community --- Send in a voice message: https://podcasters.spotify.com/pod/show/beone/message

Sandy Skees is EVP, Global Purpose and Impact Lead at Porter Novelli and author of the book Purposeful Brands. While it seems like purposeful branding and marketing is everywhere these days, that doesn't diminish the importance and responsibility of this work. And it doesn't make the work any easier. We discussed all of this and more this week on the On Brand podcast. About Sandy Skees Sandy Skees is EVP, Global Purpose and Impact Lead at Porter Novelli, a leading communications consultancy, part of the Omnicom Group. With over three decades of expertise in management consulting and strategic communications, Sandy has worked with clients including Visa, Abercrombie & Fitch, eBay, and Panasonic, among many others. Recognized as PRWeek's Woman of Distinction 2023 and Most Purposeful Agency Pro 2021, Sandy holds a Board Director position at Sustainable Brands and is an advisor to The Diversity Center. Author of Purposeful Brands, she is an experienced speaker on branding, messaging, and sustainability topics. She lives with her wife in Santa Cruz, California. Links from the Show Check out Sandy's book, Purposeful Brands — all about helping brands discover, develop, and implement their purpose and impact. Connect with Sandy on her website and LinkedIn. What brand has made Sandy smile recently? “Easy — Spotify, for their Year in Review,” Sandy shared that she loves learning about herself and others from this one-of-a-kind brand touch point. Be sure to check out my interview with Spotify's Jay Norman where we discussed the Year in Review.   As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Rachel Kaufman is the Senior Director, Global Sustainability at Avantor, a leading global provider of mission-critical products and services to customers in the life sciences and technology industries. In this role, Rachel is responsible for establishing the company's environmental sustainability strategies and targets related to operations and products. She also oversees Avantor's broader Science for Goodness Sustainability Program and leads ESG reporting and customer and investor ESG engagement. Rachel's sustainability industry experience spans over 20 years. Before joining Avantor, she served as the Global Director of Environmental Sustainability for Johnson & Johnson's Consumer Health and Vision Care segments and managed communications and environmental policy for non-profit and government agencies in Washington, DC. Rachel holds a B.S. in NaturalResources from Cornell University and an MBA from the University of North Carolina, Chapel Hill. Rachel Joins Sustainable Nation to Discuss: Avantor's internal sustainability program: Science for Goodness Achieving consistent GHG reductions year over year How Avantor is addressing product use Avantor's responsible supplier program Advice and recommendations for sustainability professionals Rachel's Final Five Questions Responses: What is one piece of advice you would give other sustainability professionals that might help them in their careers?  Hopefully this doesn't come across as something that is obvious, but I would say, I view corporate sustainability quite differently than I view nonprofit work, environmental, conservation work. There is a business side of it. I decided to go back and get my MBA. I'm not saying that's what you need to do, but somehow really beef up that understanding of: what are the challenges that your functional and cross-functional partners are facing. What is it like to be the CFO? What might be their barriers to being able to approve the investment that you need to achieve your sustainability goals? Getting an understanding of the Head of Sales and HR and where their challenges are I think is really key to being able to have those conversations and progress quickly on sustainability goals.  What are you most excited about right now in the world of sustainability?  It's the spotlight, the debate and the day-to-day. The fact that in mass media right now, when you hear about these severe weather events, there's a mention of climate. When there's talk of the economy, there's a discussion of equity. It's really encouraging to see these topics get into the mainstream conversations on the related topics because they are so integral and so interrelated.  What is one book you would recommend sustainability professionals read?  I actually am not a huge reader of books. I get a lot of my information from reading articles, current events and podcasts. I would recommend folks follow some of the newsletters such as GreenBiz, Corporate Eco Forum, Sustainable Brands, and a top one I really like is actually the New York Stock Exchange. They do a top five ESG weekly roundup. I find that that's just a really great quick summary of what's happening in this space, particularly from that investor perspective. So I'm going to actually do a surprising plug for some of those email newsletters  What are some of your favorite resources or tools that really help you in your work?  One answer is the newsletters and the distributors that I just mentioned, but actually the sustainability network. We all have it, but I've joined a couple of sustainability groups of peers where we've been able to have these honest conversations of the challenges in a safe space. It is so helpful to hear that you are not alone in these challenges, and to be able to share learnings you have and be able to share confidentially and hear from others on how they have overcome some of the challenges. Find that network. Some are more structured than others where you can ask for those honest conversations. There's a few that I'm a part of that other folks you've had on the phone are a part of and we have spoken to about achieving these targets together.  Where can our listeners go to learn more about you and the work being done at Avantor? Our corporate website, which is avantorsciences.com. It's actually getting an overhaul soon, but it has a bunch of sustainability information under the “About Us.” Then of course you can follow myself or Avantor on LinkedIn. We do post quite a bit about our sustainability, DEI, and the work that we're doing in this space on LinkedIn.

Jim Fava is the former Executive Director of the Antithesis Group, an organization that supports businesses and governments in understanding and navigating risks and opportunities. Regarded as the “Father of Modern-Day Life Cycle Assessment,” Jim is on a mission to make the world a better place and has been one of the leading pioneers in sustainability. He has made significant contributions to the sustainability and environmentalism movement for more than 40 years and has spent his career guiding businesses and governments through risks and opportunities, enabling them to hold environmentally responsible and sustainable operations. Today, alongside Neil D'Souza, Jim co-hosts Five Lifes to Fifty, a podcast that explores the intersection between society, business, environment, and technology and negotiating the path to sustainable products.Jim joins me today to discuss embracing change for a more positive, sustainable impact. He shares the eighth and ninth Golden Rules for sustainable innovation and discusses the foundational changes needed to embed sustainability and life cycle information into the innovation process. He highlights the role of sustainability professionals in translating environmental and life cycle data into business value. He also outlines the five attributes needed for any kind of change and illustrates how customers around the world are driving the need for greener, more sustainable products. “The whole ecosystem is changing; customers, governments, regulators, competitors, and markets globally want greener products—and sustainable innovation is the next frontier for greener products.” - Jim Fava This week on Innovation Talks:●     Sustainable innovation as the next frontier for greener products●     The eighth Golden Rule: focusing on positive impacts and results rather than just data and information●     Why life cycle professionals need to engage with information users and stakeholders at the beginning stages of a life cycle or sustainability study●     The differences between data, information, knowledge, and wisdom●     How sustainability and life cycle professionals can bridge the gap for decision-makers by translating data and information into applicable knowledge and wisdom ●     How a computer company connected their sustainability professionals with their innovation team to shift perspective●     The ninth Golden Rule: actions, changing behavior, and business practices●     The five attributes that can help you achieve change and embed sustainability into innovation●     Why companies avoid change regarding positive environmental and sustainability impact●     How consumers, governments, and regulators are driving the need to integrate sustainability into innovation Resources Mentioned: ●     Book: Greener Products, 1st Edition: The Making and Marketing of Sustainable Brands by Al Iannuzzi Related Episodes:●     How to embed sustainability into your innovation process with Jim Fava●     Golden rules for a sustainable business with Jim Fava Connect with Jim Fava:●     Podcast: Five Lifes to Fifty●     Jim Fava on LinkedIn This Podcast is brought to you by Sopheon Thanks for tuning into this week's episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify | iHeart | Amazon Be sure to connect with us on Facebook, Twitter, and LinkedIn, and share your favorite episodes on social media to help us reach more listeners, like you. For additional information around new product development or corporate innovation, sign up for Sopheon's newsletter where we share news and industry best practices monthly! The fastest way to do this is to go to sopheon.com and click here.

Jim Fava is the former Executive Director of the Anthesis Group, an organization that supports businesses and governments in understanding and navigating risks and opportunities. Known for his holistic desire to make the world a better place, Jim has been deemed the “Father of Modern-Day Life Cycle Assessment” and regarded as one of the leading figures in the industry. A pioneer in sustainability, Jim has made significant contributions to the sustainability and environmentalism movement for more than 40 years. Today, alongside Neil D'Souza, Jim co-hosts Five Lifes to Fifty, a podcast that explores the intersection between society, business, environment, and technology and negotiating the path to sustainable products.Jim joins me today to discuss product life cycle assessment and how it can help provide an understanding of impact over an entire product life cycle. He outlines three golden rules for life cycle assessment. He describes the applications and limitations of product life cycle assessment. He shares the story of how The Coca-Cola Company realized the impact of all materials and challenged its suppliers to be greener. Jim also highlights why, when designing a product, you have to think about not just sales, but also how it'll be used, disposed, reused, recovered, and recycled. “Life cycle assessment is a process that identifies environmental and social issues associated with a product and how those issues can occur at various stages of a product's life cycle.” - Jim Fava This week on Innovation Talks:●     Three golden rules for life cycle assessment●     Why there are no green products, only “greener” products●     The stages of a product's life cycle and the impacts throughout●     Life cycle assessment from the perspective of innovation portfolios●     Why life cycle information is essential, but not sufficient●     Introducing the LCA Standards in the International Organization for Standardization●     What Jim's most proud of in his career Resources Mentioned:●     Book: Greener Products: The Making and Marketing of Sustainable Brands by Al Iannuzzi Related Episode:●     Golden rules for a sustainable business with Jim Fava Connect with Jim Fava:●     Podcast: Five Lifes to Fifty●     Jim Fava on LinkedIn This Podcast is brought to you by Sopheon Thanks for tuning into this week's episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify | iHeart | Amazon Be sure to connect with us on Facebook, Twitter, and LinkedIn, and share your favorite episodes on social media to help us reach more listeners, like you. For additional information around new product development or corporate innovation, sign up for Sopheon's newsletter where we share news and industry best practices monthly! The fastest way to do this is to go to sopheon.com and click here.

In this episode, I interview Kalim Kalla, the Brand Manager at M&M Products.  We delve into his journey from selling vuvuzelas after attending the World Cup to managing large brands at M&M Products. We discuss how he strives to create brands that echo his family's motto, 'beauty with love,' by giving people a sense of beauty through self love. Kalim shares how he nurtures a product's lifecycle, ensuring sustainability and quality ingredients while maintaining the efficacy of the product. He provides insights into his unique process of running marketing campaigns, utilizing the power of user-generated content to showcase the impact of his products. We discuss the crucial role of studying your competitors, products, and consumer behaviors regarding product design and sales. And we discover how Kalim taps into his creative flow state by engaging with other brands in the retail space and how he values consistency and persistence in pursuing his goals. Tune in for this amazing conversation that might change your perspective on how to create and sell successful brands!  

Today is red letter day — the 10th anniversary of the Slow Flowers Podcast! I launched the first-ever podcast about flowers on July 23, 2013 with Episode 100! Little did I know that this audio storytelling project — it was called internet radio back then — would take off and resonate with so many listeners! […] The post Episode 620:  Celebrating our 10th Anniversary! From the Slow Flowers Podcast Archives – an Encore with sustainable brands expert Kierstin DeWest and organic flower farmer Joan Thorndike of LeMera Gardens appeared first on Slow Flowers Podcast with Debra Prinzing.

Alex Moulton is Chief Creative Officer at Trollbäck+Company, a firm known for designing strategic, sustainable brands including the UN's sustainability goals. When he's not leading creative efforts at Trollbäck, you can find Alex working as a DJ and composter. We discussed all of this and more this week on the On Brand podcast. About Alex Moulton Alex Moulton is Chief Creative Officer at Trollbäck+Company and oversees its exceptional creative and strategic thinkers, designers, and makers to build strategic identities, sustainable brands, and moving experiences. Alex has worked across a diverse range of businesses and institutions including Apple, Google, NBC Universal, NFL, Samsung, Viacom, and West Elm. Outside his work at Trollbäck+Company, Alex is A DJ, composer, and avid speaker about topics at the intersection of music and design. Moulton has also been featured in Billboard, V Man, Electronic Musician, and XLR8R, and has performed at The Guggenheim.   Episode Highlights How does a brand strategist end up working as a DJ? Or is it vice versa? I've always been fascinated by how music and sound can be used to advance a story," Alex said of his work as a DJ. What skills are needed to work in branding today? "There's nothing better than learning on the job," Alex said. However, he added that his ability to move between the business and artistic mindset has been invaluable. Designing sustainable brands. First and foremost, which meaning of sustainability? "Both," Alex says. His team at Trollbäck developed the UN's sustainability goals. But he also focuses on building brands that are "lowercase S sustainable" and have longevity. This is easier said than done. What brand has made Alex smile recently? Alex pointed us to a recent interview with Ryan Reynolds on Jim Cramer's Mad Money, where Reynolds clearly articulates what Mint Mobile does with regard to emotional investment. To learn more, go to Trollback.com. You can also listen to Alex's work on his website alexmoultoncreative.com. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, we are speaking to Laura Storm, founder of Regenerators and co-author of the best-selling book Regenerative Leadership. Laura has spent her entire career working at the intersection of sustainability, organizational development, climate change policy and the intelligence of nature. She has started and led multiple international organisations including the Copenhagen Climate Council and Sustainia.  She was awarded the title “world changer” by GreenBiz, named one of the 30 leading women in sustainability by Sustainable Brands, is a World Economic Forum Young Global Leader and Sustainability Expert and serves on many boards.  We talk about inner and outer ecosystems, regenerative leadership for a thriving world, why regeneration needs to be a business norm, the dance with ego and cultural programming and so much more.  I hope you enjoy this smooth conversation thanks to our sound partner Audio-Technica. Okay, it's time to live wide awake. Stay connected with Laura: Website: https://laura-storm.com/ | https://www.regenerators.co/  Social media: https://www.instagram.com/storm_laura/ | https://www.instagram.com/regenerators.co/  Stay connected & support the show Instagram: http://instagram.com/livewideawake  Support: If you enjoyed the show do consider making a contribution so we can keep having conscious conversations - https://www.patreon.com/livewideawake Reach out: hola@stephldickson.com

Welcome to our FIRST Thrifters Villa Reunion Tour episode where we bring back some of our most popular episodes of Season 1!First up, we will be chatting with Jill from @rivintage__ about sustainable brands in 2023. Jill has been a reseller for 5+ years and has always had a focus and love for learning about new up-in-coming sustainable brands.Join us as we recap the previous brands that we discussed 4 years ago (are they still hot?), what does sustainability really mean, and new brands to lookout for whether it be for yourself or for reselling. You can find Jill's first in Season 1 Episode 21 Jill's Instagram: https://www.instagram.com/rivintage__/  Sign up for our Patreon: https://www.patreon.com/thriftersvilla Want to support Thrifters Villa without a monthly reoccurring fee? Buy us a coffee! https://www.buymeacoffee.com/thriftersvilla Jenn's Poshmark Closet: https://poshmark.com/closet/savvyoutfitter Daniela's Poshmark Closet: https://poshmark.com/closet/ivynblush Follow us on Instagram: Daniela: https://www.instagram.com/ivynblush Jenn: https://www.instagram.com/thesavvyoutfitter/ Thrifters Villa: https://www.instagram.com/thriftersvilla --- Send in a voice message: https://podcasters.spotify.com/pod/show/thriftersvilla/message Support this podcast: https://podcasters.spotify.com/pod/show/thriftersvilla/support

Simon Mainwaring is a brand futurist, global keynote speaker, columnist, podcaster, and bestselling author of We First & Lead With We: He is the founder and CEO of We First, a strategic brand consultancy specializing in accelerating growth & impact of future-facing, purpose-driven brands.His latest book, Lead With We: The Business Revolution that Will Save Our Future is a Wall Street Journal bestseller. It was voted McKinsey Top Business Bestseller on Workplace & Culture; #2 Best Business Book of the Year by Forbes; an AXIOM Gold Medalist in the Leadership category; Official Nominee for The Next Big Idea; and a finalist for the International Business Book of the Year.His previous book, We First: How Brands and Consumers Use Social Media to Build a Better World is a New York Times- & Wall Street Journal bestseller. It was named an Amazon Top Ten Business Book; 800CEORead Top Five Marketing Book; Best Business Marketing Book of the Year by strategy+business; & one of the Top Sustainability Books of the decade by Sustainable Brands.Simon hosts the “Lead With We” podcast in which he dives deep with business leaders about how brands survive crises, thrive in fast-changing markets, and drive growth through a challenging future. He also writes a column for Forbes.com as a longtime contributor to its CMO Network.Simon was ranked among Real Leaders magazine's “Top 50 Keynote Speakers in the World,” was voted a “Top 5 Marketing Speaker” by speaking.com, and featured on the cover of the National Speaker's Magazine.Simon's been a Jury Member for the One Show for Sustainable Development and Jury Member at the Cannes Lions Festival for the Sustainable Development Goals, as well as a Featured Expert Speaker. He was ranked by Real Leaders magazine as a Top 100 Visionary Leader, a Momentum Top 100 Impact CEO, and his company, We First, was a Real Leaders' Top 100 Impact Companies in the U.S. and B Corp ‘Best For The World' honoree.Simon acted as interim CMO at TOMS in 2015. In that same year, he was a finalist for Global Australian of the Year.www.simonmainwaring.comwww.livelifedriven.com

Did you know there's a lot more to Danone than Dannon? Do you know the definition of a B Corp? Oat or Soy... or a new low-sugar non-dairy milk? Linda Bethea, Head of Marketing for Danone North America—a top 15 Food and Beverage company in the US—gives us the insider's scoop on all of the above and how she markets all TWENTY of Danone's brands. She is shaping the marketing strategy for some of the most loved CPG products in the country—from Danimals to Evian Water and (my personal favorite) Stok Coffee. Since Danone is the country's LARGEST B Corp (listen and learn!), we explore the role of brand purpose in marketing today. Something that runs deep at Danone, going back half a century when the CEO started the concept of a “Dual Project" where companies care about societal value as much as shareholder value. Consumers want brands that take a stand and have a strong point of view. Building brands with purpose that positively impact the world is core to everything we do at Danone. Linda has enjoyed an impressive marketing career across CPG categories, from potato chips to liquor, and now leads a massive team that's moving the Danone name into the future. That means pushing the envelope on product development, navigating the ever-changing marketing landscape, and finding unique brand partnerships that align with the corporate mission... all while continuing to “delight” consumers. Heads up, there will be a lot of (brand)name-dropping in this episode! Linda and I get into: How consumer tastes and trends drive innovation and marketing creativity Linda's path from soda to spirits to spirited field work that that supercharged her path to leadership and taught her how to negotiate and get things done Cool ways Danone is raising the sustainability bar, like rescuing fruit and repurposing bottles into shoes...and how those efforts influenced her home life Her definition of brand purpose and how proper marketing of it impacts consumer choice and company values What' my on my plate as an ova-lacto-pesce-vegetarian, and is the demand for plant-based foods today just a trend or...? Why she's bullish on audio when it comes to winning the consumer attention game (this will really resonate when you catch my NEXT podcast interview -- with Pierre Bouvard, Head of Research for Cumulus Westwood One!) How she earned the nickname of The Velvet Hammer... And...what Linda reads and watches with her 13-year-old daughter that makes her a better parent. She's smart, and inspiring and mission-driven. Don't miss this conversation with a conscientious consumer marketer and leader. NOTE: If you'll be at SXSW in March '22, you can find her speaking with me more about the power of audio, thanks to Sounds Profitable. Ask me for deets. podcasts@mossappeal.com Big scoop! Read about the impact of dairy and what Danone is doing to reduce methane. And see their new campaign for Silk "NextMilk", designed to inspire the next generation of milk drinkers, but made from plants and with 75% less sugar. The #whosnext campaign features plant-based enthusiasts such as Brooklyn Beckham, Sailor Brinkley-Cook, and Myles O'Neal donning their best Silk ‘stache and inviting others to join them. Watch the hit Super Bowl spot from Oikos Listen to the Insider Interviews episode about Sustainable Brands, with founder KoAnn Skrzyniarz Learn about B corp certification Check out The Female Quotient -- and get your OWN velvet hammer or mini microphone charm: https://www.thefemalequotient.com/ Social: Connect with Linda on LinkedIn: https://www.linkedin.com/in/linda-bethea-12b7a1 Follow Danone: https://www.instagram.com/danonenorthamerica/ Follow Insider Interviews and E.B. Moss: Twitter: @insiderintervws and @mossappeal  IG: @insiderinterviews and @mossappeal   FB:  InsiderInterviewsPodcast and PINTEREST because, yes, it's a thing  LinkedIn: https://linkedin.com/in/mossappeal   And,

KoAnn is the Founder and CEO of Sustainable Life Media, producers and conveners of the internationally respected Sustainable Brands community. Through Sustainable Brands, she and her team lead the global conversation about how 21st-century brands can, and are delivering new business value through innovation for environmental and social purpose. In this episode, we discuss the evolution of sustainability efforts around the world and the positive progress we're making, as well as exciting and disruptive new companies, technologies, and collaborations that are unlocking huge marketplace opportunities in the future.  Lead With We is Produced by Goal 17 Media - https://goal17media.com KoAnn Skrzyniarz: KoAnn is the Founder and CEO of Sustainable Life Media, producers and conveners of the internationally respected Sustainable Brands community. Through Sustainable Brands, she and her team lead the global conversation about how 21st-century brands can, and are delivering new business value through innovation for environmental and social purpose. In addition to overseeing direction and strategy at SB, she writes and speaks worldwide on the shift in consumer demand and the opportunity for brands to respond by changing the way they think of and deliver against their societal role. Resources: Learn more about Sustainable Life Media at https://sustainablebrands.com/  Connect with KoAnn on LinkedIn: https://www.linkedin.com/in/koann/

Jose ‘Pepe' Gorbea is the Global Head of Brands and Sustainability Innovation for HP Inc., the iconic Silicon Valley company with a wide portfolio of printers, PCs, mobile devices, solutions and services. In FY2021, HP's revenue was about $64 billion.Pepe grew up in Mexico City and spent the first years of his career with global food giants like Nestle and Kraft Heinz. Pepe has been at HP for about five years, in his current role for two. Most recently, he was invited to be a visiting professor in Marketing for Social Impact at the Barcelona-based ESADE School of Business, ranked in the top 20 business schools worldwide. In the episode, Pepe discusses the importance of creative courage, the power of co-creation, and findings from 'The Future is Mainstream Green,' a report he collaborated on with Sustainable Brands, BCG, Adweek and the ANA. Plus, he and Jim reminisce about the powerful workshop they did in Cannes with Ukrainian refugees.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.