Podcast appearances and mentions of scott ayres

In this episode, we have Scott Ayres from Amazon Influencer . We have a conversation about how he uses livestreaming to grow his social media. Scott Ayres shares their journey with you so you can start yours today! Make sure you check out their links down below and share with a friend if you enjoyed the episode. Always Remember to Invest In Yourself Phil Better

In this episode, we have Scott Ayres from Amazon Influencer . We have a conversation about how he uses livestreaming to grow his social media. Scott Ayres shares their journey with you so you can start yours today! Make sure you check out their links down below and share with a friend if you enjoyed the episode. Always Remember to Invest In Yourself Phil Better

In this week's episode, we have Scott Ayres who is the host of the Social Media Lab LIVE!. Welcome to the Podcast Interview Series presented to you by The Better Podcasting Growth Group. In this series, we will be interviewing Podcasters from around the world and with varying levels of expertise. We get to talking about their why, some pain points they had and their favourite memory from Podcasting. Join me as we learn about Scott's journey in Podcasting!

Why you've got to check out this episode: Rediscover essential ideas and valuable insights to help you jumpstart 2022 with the right mind set and outlook for your real estate business. Discover the top 5 most listened to podcasts to get insights on branding and marketing, mentoring, mindset, and using SEO to get your business noticed Hear about the top 3 recommended podcast episodes on topics about leveraging LinkedIn, the scientific approach to content marketing, and hiring VAs, so you bring about a constant flow of sales leads, significant engagement, and you scale up your business faster.   Do you want to get off to a good start as 2022 kicks in? Have you thought of ways to help you level up your real estate business this year? Are you ready to fill up the new year with actionable ideas to achieve success in your real estate business? Here, we've rounded up the top 8 podcasts from 2021 to help you kickstart the year 2022 with focus and passion. Listen and enjoy!   Topics Covered: 01:14 - Excerpts from episode 3 with Richard Copcutt on the corporate branding lessons that can apply to your real estate investing business 13:44 - Part of the interview from episode 5 with Sarah Eder and Chris Merry on the marketing and branding strategies when starting and growing your real estate business 24:32 - Snippets from episode 8 interview with Brooke Shang on mentoring, mompreneurship, mindset, and marketing insights for your real estate investing business 33:33 - The Sarah Larbi interview - excerpts from episode 2 on quitting your day job to starting a real estate business 45:27 - Insightful discussion around using SEO for your real estate investing business brand awareness from episode 6 with Michael Halbmeier 53:34 - Quick excerpts from conversations with John Nemo from episode 11 on leveraging LinkedIn to generate nonstop sales leads, clients, and revenue 01:02:28 - Brief excerpts from episode 39 with Scott Ayres around research-based insights around content marketing and social media posting 01:09:45 - Part of the conversation from episode 36 with Amy Ransdell around delegating tasks and hiring virtual assistants (VAs) Resource: Download your One-Page Strat Plan: https://reibranded.com/checklist/strat-plan/ *This episode has been brought to you in part by Bluehost web hosting. Bluehost powers more than 2 million websites online and is the No. 1 recommended hosting provider by WordPress. With 24/7 support, free SSL certificates, and free domain name registration, Bluehost web hosting is a powerhouse. Get their special web host pricing by clicking here: https://www.bluehost.com/track/paulcopcutt/ Connect with Paul Copcutt: reibranded.com LinkedIn Email: podcast@paulcopcutt.com Music: Thank you to Zoax for the intro music. *By clicking on the Bluehost link, I may earn a small commission at no cost to you. However, Bluehost is the web host I recommend to all my clients and use myself.  

Why you've got to check out this episode: Find out how you can make people stop the scroll and achieve that video pattern interrupt so you catch your audience's attention to what you do. Bust myths, rumours, and stories about social media marketing and know about the ones that are tried, scientifically tested, proven, and working. Know about the recommended content you should create that works for the different social media platforms. 3Rs - Read, Resource, Reflect Read: Leveling Up: How To Master The Game of Life by Eric Siu Resources: Marketing School - Digital Marketing and Online Marketing Tips - Podcast Zubtitle Reflect: "It is what it is; life comes at you. How I react is way more important than what happened." - Scott Ayres For real estate professionals, it's a real struggle to use social media effectively. With distractions pulling people in different directions, it's a challenge to make people stop the scroll and catch their attention to what you do. And then you wonder, which content to post, what works, and what doesn't? In this episode, our guest, Scott Ayres busts myths about social media marketing, even those that he was taught in the past or are still being taught by "gurus" today. Unlike many social media "experts" Scott brings a real-world approach and perspective to which business owners can relate. For real estate agents, investors, and professionals, learn a thing or two and more as Scott shares action steps that can get your audience engaged with your content -- videos, text, or images. Take note of what works, content-wise, for each social media platform you're posting on, as each has its different approach. With social media constantly changing, to get ahead, pay attention as he shares about algorithms, what to do, and how it works on each social media platform you are probably on. Not to mention recent updates from Instagram and other social media platforms you don't want to be missing out on. Scott Ayres is a Social Media and Community Lead for Rightbound and the former Content Scientist for the Social Media Lab conducting extensive tests and research to help social media managers and business owners get the most out of their posts; busting myths along the way. He is the co-author of "Facebook All-in-one for Dummies" and Podcast host for Social Media Lab and Social Media Lab LIVE show. He has written over 2000 blog posts on social media topics and has written for 3 blogs to make Social Media Examiner's "Top Social Media Blogs" list. This episode was recorded when Scott was still a Content Scientist at the Social Media Lab. Topics Covered: 02:52 - A backstory of his orange hair and showcasing the power of good branding 07:50 - How to go about video pattern interrupts and catch people's attention 10:19 - The idea behind putting up Social Media Lab 12:19 - Using a formula for a better success rate of running tests on social media 16:54 - What you should know about the placement of your hashtags, essential points to know, and more updates from Instagram 20:59 - How emojis are affecting engagement on Instagram 25:21 - Understanding algorithms and how they work on different platforms 30:41 - Suggesting the best thing you can do when posting the same content across all platforms 32:55 - Content that works on LinkedIn testing-wise 35:22 - Looking forward to testing how polls work on LinkedIn 37:22 - How are live videos working on all the different social media platforms 40:20 - What you can do as real estate investors when thinking about social media 43:32 - That brand that excites him the most these days 47:08 - Favorite podcast that he listens to 48:49 - A tool he uses for repurposing videos 50:45 - His life's motto Key Takeaways: "Realtors, you gotta be creative with those thumbnails. You might think you just want to show the pretty house, but you do something extreme a little bit. Maybe get a crazy zoom on it, or it's sideways or, you got to think of ways to catch people's attention on social media. Otherwise, you let your white noise, and they're just going to ignore it, especially if you post the same way over and over and over." - Scott Ayres "Instagram came out and gave some updates on their explorer, in search. You don't have to just search by hashtags on Instagram; it's just keyword-related. And then they say as well, that hashtags go in the description, not in the comments. Hashtags in the comments will not show up." - Scott Ayres "It's natural to do that [posting the same thing across all platforms] because you created something you want to get on everything. It's so easy; it's okay to do that. Just mix it up and think a little different on each one because each one wants to see something different." - Scott Ayres "Testing-wise and content-wise what works on LinkedIn, text-only posts tend to always do better, they always get higher reach. Sometimes a 1,000% higher reach than a link post or a photo post. And I think why that happens is, on LinkedIn, you tend to only connect with people within your industry or at least close industries. And so people are more willing to give their two cents." - Scott Ayres "What I love about doing live is, if you do have a community of people, even if there are only ten they'll engage, they'll talk to you, you can talk to them. Just like podcasts, you got to get an audience that's watching and listening. Then you take the live video, and you repurpose it." - Scott Ayres "Authenticity is key. Quality over quantity, you've heard that a 1000 times. Don't feel like you've got to post every day, five times a day. Post whatever cadence that you're comfortable with that provides really good content. If it's not really good content, and you do not see engagement, then pull back and do something else." - Scott Ayres "Don't chase the algorithms because chasing the algorithms is like a dog chasing his tail. You're never going to catch it, and you're just going to be frustrated. But do see what's working for others and maybe figure out how you can do it. Re-test it like we do to get leverage." - Scott Ayres Are you ready for 2022? Get a head start with 12 questions to ask yourself over the holidays and get 2022 off to an awesome start. Download here https://brand-checklist.ck.page/02dc100707 *This episode has been brought to you in part by Bluehost web hosting. Bluehost powers more than 2 million websites online and is the No. 1 recommended hosting provider by WordPress. With 24/7 support, free SSL certificates, and free domain name registration, Bluehost web hosting is a powerhouse. Get their special web host pricing by clicking here: https://www.bluehost.com/track/paulcopcutt/ Connect with Scott Ayres: agorapulse.com/social-media-lab LinkedIn Facebook Twitter Connect with Paul Copcutt: reibranded.com LinkedIn Email: podcast@paulcopcutt.com Music: Thank you to Zoax for the intro music. *By clicking on the Bluehost link, I may earn a small commission at no cost to you. However, Bluehost is the web host I recommend to all my clients and use myself.  

This episode is all about social media marketing and how you can use it more effectively.    You'll hear from the “Mad” Content Scientist himself, Scott Ayres. Scott represents the Social Media Lab, where he conducts extensive tests across social platforms, for his clients, every day.    After examining the results from 100s of tests, Scott reveals the truth about what “really” works on social media, while busting a few myths along the way.    If you're using social media to promote your business, you won't want to miss this one, enjoy!

Scott Ayres is the current Content Scientist for the Social Media Lab who conducts extensive tests and research to help social media managers and business owners get the most out of their posts; busting myths along the way.Scott is the co-author of “Facebook All-in-one for Dummies” and Podcast host for Social Media Lab and Social Media Lab LIVE show. He has written over 2000 blog posts on social media topics and has written for 3 blogs to make Social Media Examiner's “Top Social Media Blogs” list. Scott has been an expert in social media for 10 years. Before Social Media Lab he was the head of content, support, and training at Post Planner where his influence grew their blog to landing the top 10 Social Media Blog list.Scott loves busting myths about social media marketing, even if that means going against what he was taught in the past or is still being taught by “gurus” today. Unlike many social media "experts" Scott brings a real-world approach and perspective that business owners can relate to.Website: https://www.agorapulse.com/social-media-labLinkedIn : https://www.linkedin.com/in/scottwayneayres/Facebook : https://www.facebook.com/scottwayresTwitter: https://twitter.com/scottayresSupport the show (https://www.salsersmith.com/shop)

It's payback time for me as we welcome my good friend, Scott Ayres. I've been in his show, TWICE, and I feel that you and I will be rearing to make a thousand bucks right after this episode. Hear how he's making a fair amount of revenue from going live in his spare time! Explore the world of Amazon live and find out why this beast is the new rave in the live streaming world. And, if you're thinking “oh, I'm not really good at selling and I don't even have a product to sell!” Well, that's not a problem! He'll teach you different ways you can monetize Amazon lives even when you're not selling any product, or even if you are an entirely unknown entity in the social networking world with not a single following. Yep, all that and more! So, let's roll! In this episode:  [5:12] Here are the BIGGEST niches in the Amazon live that sell like crazy and learn how you, too, can monetize your niche! [9:37] Got no product to sell but wants to earn an average of $50-60/day? Amazon's got your ass covered! Stay at home, sit on your couch, and burn the hours, not the money!  [11:56] Find out how you can turn your hobby into a money-making machine and earn $1,000 just by going live on Amazon. [23:20] Learn the Dos and Don'ts of Amazon live streaming, how to generate both organic and non-organic following, and how your podcast and Amazon live can work hand in hand in making you incredibly richer!

Want more $$$ in your bank account? Struggling to make more sales? It could be because you're saying too much. We're gonna dive into this concept with sales expert Phil Gerbyshak on episode #104 of the Social Media Lab LIVE! Creating content that leads to conversations that creates conversions and eventually cash flow is what Phil Gerbyshak is all about. It often starts on LinkedIn, though by listening he can learn so much more than by talking. Social Media Lab LIVE is hosted by Scott Ayres, the Content Scientist at the Social Media Lab ( www.agorapulselab.com ). It's a weekly show where Scott talks about social media marketing with expert guests and is always testing something!!! Never miss a show by subscribing: www.agorapulse.com/calendar Get started with Restream for free at www.restreamlive.com With Restream Studio, you can: — Launch & demonstrate new products — Drive flash sales & promotional offers — Host interviews, Q&As, or podcasts

How To Grow a Community on Facebook Want to GROW your community the right way? Join us on episode #103 of the Social Media Lab LIVE where our guest, Kate vanderVoort, will dive all into the data of growing a community with SCIENCE! Who is Kate vanderVoort? Kate vanderVoort is Founder and CEO of Social Mediology and host of the Social Lights Podcast where she interviews change makers and community managers on how they grow and activate customer communities. She has worked with over 3000 businesses and not for profits on social media strategy and implementation across every industry. With more than 12 years specialising in social media for business, she is a highly sought-after conference speaker and trainer both in Australia and internationally. Kate is a Digital Community Champion with the Queensland State Government, a Facebook Certified Community Manager and a Facebook Learning Mentor for the Community Manager Certification. She is passionate about growing and activating customer or cause communities and lives in Brisbane with her two young daughters and their puppy, Minnie.

Let's Learn How to Grow a Business with a Podcast and Social Media Trying to grow a business is tough, especially when you first start out. But, can you grow that business using a podcast and social media? Our guest on the Social Media Lab LIVE, R. Scott Edwards, thinks so! Who is R. Scott Edwards? R. Scott Edwards is the creator of successful podcasts, was the owner of a chain of comedy clubs for over 21 yrs and produced concerts & 2 TV series. R. Scott helped launched the careers of those such as Tom Hanks, Jerry Seinfeld, Bob Saget and more. He now teaches others how to setup and run a podcast as well as many other things you'll have to listen to find out about! What is the Social Media Lab LIVE? Social Media Lab LIVE is hosted by me, Scott Ayres, the Content Scientist at the Social Media Lab. It's a weekly show where I talk about social media marketing with expert guests and is always testing something!!! I use Restream to power all of my live shows on Facebook and YouTube. Get started with Restream for free at www.restreamlive.com With Restream Studio, you can: — Launch & demonstrate new products — Drive flash sales & promotional offers — Host interviews, Q&As, or podcasts

How to Run an Agency with Data In this episode of the Social Medial Lab LIVE we interview agency expert Christian Lovrecich to answer these questions: Why is Data Important for an Agency? What Data Should an Agency Monitor? How Often Should an Agency Check Data? Best Way an Agency Should Use Facebook Ads? Who is Christian Lovrecich? Christian Lovrecich is an Ecomm ROI Expert that helps dramatically increase sales using the latest marketing concepts and strategies. With more than 10 years in the business, Christian has grown and sold multiple 7-figure businesses through digital marketing. He specializes in social media technology, mainly Facebook ads, traffic, and conversions. Christian is also the mastermind behind PixlFeed Media and is responsible for bringing the team together. What is the Social Media Lab LIVE? Social Media Lab LIVE is hosted by me, Scott Ayres, the Content Scientist at the Social Media Lab. It's a weekly show where I talk about social media marketing with expert guests and is always testing something!!! I use Restream to power all of my live shows on Facebook and YouTube. Get started with Restream for free at www.restreamlive.com With Restream Studio, you can: — Launch & demonstrate new products — Drive flash sales & promotional offers — Host interviews, Q&As, or podcasts

How Do You Grow a Podcast? There are currently about 850k active podcasts, which is only scratching the surface of the opportunity. But, most of us don't understand how to properly GROW a podcast. That ends TODAY!!! Luis R. Diaz, from Podcast Domination, is gonna throw tons of knowledge at us on episode 97 of the Social Media Lab LIVE! We're gonna answer these questions: Why start a podcast in 2021? What equipment do I need to podcast? How can I grow my podcast fast? Biggest mistakes new podcasts make? Who is Luis R. Diaz? Luis Ryan Diaz is an author, podcaster & entrepreneur. His agency & consultancy, Podcast Domination, helps coaches, consultants, and entrepreneurs launch and grow their podcasts with their white glove done for services and step-by-step mentorship programs. Outside of business, Luis is a die-hard Yankees and Giants fan and marketing nerd who loves learning how to move the needle in business and life. What is the Social Media Lab LIVE? Social Media Lab LIVE is hosted by me, Scott Ayres, the Content Scientist at the Social Media Lab. It's a weekly show where I talk about social media marketing with expert guests and is always testing something!!! I use Restream to power all of my live shows on Facebook and YouTube. Get started with Restream for free at www.restreamlive.com With Restream Studio, you can: — Launch & demonstrate new products — Drive flash sales & promotional offers — Host interviews, Q&As, or podcasts

The Social Media Lab Live 100th Episode! Join us as we reflect on the past 100 episodes, talk about ups and downs, changes to the show and maybe even have some trivia, giveaways and old friends on the show! What is the Social Media Lab LIVE? Social Media Lab LIVE is hosted by me, Scott Ayres, the Content Scientist at the Social Media Lab. It's a weekly show where I talk about social media marketing with expert guests and is always testing something!!! I use Restream to power all of my live shows on Facebook and YouTube. Get started with Restream for free at www.restreamlive.com With Restream Studio, you can: — Launch & demonstrate new products — Drive flash sales & promotional offers — Host interviews, Q&As, or podcasts

How To Grow Your Business Episode #101 of the Social Media Lab features the 1 and only Eric Siu!!! We're gonna talk about leveling up your business, your brand, your mindset, your social media and more. Who is Eric Siu? Eric Siu is the CEO of content intelligence software ClickFlow, which helps you grow your traffic while looking like a genius. He also owns ad agency Single Grain and has worked with companies such as Amazon, Airbnb, Salesforce and Uber to acquire more customers. He hosts two podcasts: Marketing School with Neil Patel and Leveling Up, which combined have over 30 million downloads to date. What is the Social Media Lab LIVE? Social Media Lab LIVE is hosted by me, Scott Ayres, the Content Scientist at the Social Media Lab. It's a weekly show where I talk about social media marketing with expert guests and is always testing something!!! I use Restream to power all of my live shows on Facebook and YouTube. Get started with Restream for free at www.restreamlive.com With Restream Studio, you can: — Launch & demonstrate new products — Drive flash sales & promotional offers — Host interviews, Q&As, or podcasts

The Social Media Lab Live 100th Episode! Join us as we reflect on the past 100 episodes, talk about ups and downs, changes to the show and maybe even have some trivia, giveaways and old friends on the show! What is the Social Media Lab LIVE? Social Media Lab LIVE is hosted by me, Scott Ayres, the Content Scientist at the Social Media Lab. It's a weekly show where I talk about social media marketing with expert guests and is always testing something!!! I use Restream to power all of my live shows on Facebook and YouTube. Get started with Restream for free at www.restreamlive.com With Restream Studio, you can: — Launch & demonstrate new products — Drive flash sales & promotional offers — Host interviews, Q&As, or podcasts

Do Your Facebook Ads Suck? Real talk... Most of us stink at running Facebook ads.. We struggle to figure out what to post, who to target, how to measure, etc. On episode 96 of the Socia Media Lab LIVE that changes!!! We're gonna pick the brain of Facebook ads expert Bob Regnerus.  You'll learn: What is the most critical thing to get right in a Facebook advertising campaign? How can I achieve quick wins with my Facebook campaign? How can I increase engagement on my Facebook ads? What are the most common mistakes you find in most Facebook Ad accounts? How can I target more people to buy my products and services? What are two keys to effective ads? Who is Bog Regnerus? Coach Bob Regnerus is the Co-Founder of Feedstories, a digital marketing expert, and author of five books, including the 4th Edition of the Ultimate Guide to Facebook Advertising (Entrepreneur Press). Since 1998, Bob has been helping his clients achieve their goals through digital media and storytelling, and he is eager to share his experience with you. Bob is a sought-after expert in the area of Facebook Advertising and Deep Funnel Marketing™ strategies. Most importantly, Bob is a husband to his high school sweetheart and a dad to 2 amazing daughters and is a high school basketball coach. What is the Social Media Lab LIVE? Social Media Lab LIVE is hosted by me, Scott Ayres, the Content Scientist at the Social Media Lab. It's a weekly show where I talk about social media marketing with expert guests and is always testing something!!! I use Restream to power all of my live shows on Facebook and YouTube. Get started with Restream for free at www.restreamlive.com With Restream Studio, you can: — Launch & demonstrate new products — Drive flash sales & promotional offers — Host interviews, Q&As, or podcasts

How To Have Diversity in Your Marketing Think you have diversity, equity, and inclusion in your business?? Ha.. You're probably wrong!! On this episode of the Social Media Lab LIVE I will be interviewing Ayana King from Maximum Communications to dive into how to truly tackle diversity within your business. Who Is Ayana King? Ayana King is a diversity, equity, and inclusion workshop facilitator, social media coach, mompreneur, and nay-slayer. She teaches social media managers healthy ways to work with platforms, and how to make their content more inclusive.

Should you use hashtags on Linkedin? And if so how many? We'll find out some updated details from Christina Inge on the Social Media Lab LIVE this week!!

We're gonna dive deep into the data this week with Troy Sandidge on the Social Media Lab LIVE to find out!! Should your agency focus more on organic community-building strategies for growth and sustainability or focus on ads and paid media for growth?

In this week's episode of Social Media Lab LIVE learn the science behind running a social media agency! It's not all just cat memes and Tik Tok dance videos (although we love us some cat memes...) We will be interviewing agency owner Monique Idemudia to find out all the details YOU need to run a successful social media agency! In this episode you'll learn: How do you demonstrate ROI to clients? How does an agency establish trust with clients? How does an agency scale its business? What data is important for agency clients? What tools are a must for an agency to run a successful and profitable business?

Need more clients and customers?? Duh!?!?! Who doesn't? In this episode of the Social Media Lab LIVE we'll pick the brain of someone who's been around social media marketing since MySpace was cool! Casey Zeman will join Scott Ayres for some old school reminiscing and talk about how to use non-salesy webinars to get more money in your bank account!

We will be joined by advertising expert Naira Perez from SpringHill Digital to discuss the SCIENCE of advertising on social media . Naira has extensive experience in direct to consumer advertising for big Fortune 500 brands and is now taking this experience to help small to medium businesses. In this episode you'll learn:1. Why is audience definition important?2. Are followers still worth acquiring through advertising or should they all be acquired organically?3. What are the differences between Google advertising and social media advertising?4. Should businesses advertise on Bing? Is Bing dead or alive?5. When should a company hire an agency? (and what to ask to evaluate agencies)

In this episode of Social Media Lab LIVE we will be joined by Veronica Sagastume, biz coaching and consulting expert! We will explore the Science of Creating Engaging Content! You'll learn: Why does my business need a content strategy? Will creating and sharing content on social media grow my business? What are three ways you can increase engagement with your content? Go from 1 piece of pillar content to 2 weeks of content Favorite tools to create killer content Get your note-taking abilities ready because this one will be a doozy!!!!

Eddie Garrison (marketing genius and fellow data geek) joins the Social Media Lab LIVE this week to talk about social media marketing for franchises! In this episode you'll learn: How to land franchise clients Setting expectations for franchise clients Creating content for franchise clients The good, the bad and ugly of franchise marketing The data that matters to franchise clients

Matt is excited to interview the hosts of one his favorite online shows and podcasts, from Social Media Lab, Scott Ayres. Scott Ayres is the Content Scientist at the Social Media Lab, powered by Agorapulse, where he busts the myths, rumors & stories of social media marketing with SCIENCE! Agora Pulse: https://www.agorapulse.com Digital Marketing MAsters Podcast: https://hookseo.com/podcast

Cut Your Facebook Ad Costs Facebook ads are confusing, let's face it. But, they don't have to be. On this week's Social Media Lab LIVE we will be interviewing Facebook ads expert Rory Stern to dive into everything you need to know to cut your Facebook ad costs while getting more leads and sales!!

Make Money With Podcasting! Are you curious how to monetize your podcast?? In this important interview, our Content Scientist, Scott Ayres, will interview podcasting expert Phil Pelucha from "Billionaires in Boxers" to find out what makes a podcast profitable!

Don't Get Stung by Negative Comments! An Interview with Tod Maffin We've all had negative comments on our social media posts from time to time. But what is the best way to handle them properly? Scott Ayres is going to interview Tod Maffin on this week's Social Media Lab LIVE to talk about the SWARM methodology he has developed to take care of all those pesky negative comments you might get! So don't get STUNG!

I'm all about pattern interrupt especially on live videos. Catch people's attention. That's why I wear the orange wig and if you watch a live show I've got stuff behind me. It's flashing and all kinds of weird stuff.

Being consistent is crucial when growing a live video show following. Christian Karasiewicz is our guest this week on Social Media Lab LIVE is about to hit 300 live shows!! 300!!! We're going to dive into how he did it, what his process is, and what successes he's seen from approaching this milestone. Christian Karasiewicz is the Content Marketing Manager for StreamYard and a social media marketing professional for B2B and B2C businesses. He's also the founder of Social Chefs, your premier source for social media training on the web, host of Social Chatter, the longest running weekly live social media marketing talk show, and host of the podcast, Launch Your Live, with Jim Fuhs. Social Media Lab LIVE is hosted by Scott Ayres, the Content Scientist at the Social Media Lab ( www.agorapulselab.com ). It's a weekly show where Scott talks about social media marketing with expert guests and is always testing something!!! Get started with Restream for free at www.restreamlive.com With Restream Studio, you can: — Launch & demonstrate new products — Drive flash sales & promotional offers — Host interviews, Q&As, or podcasts

You can't contain Brian Fanzo (yes that's his real last name!) to 1 topic on a live video!!! On this week's Social Media Lab LIVE we are gonna pick the brain of the man, the myth, the legend Brian Fanzo!!! Get ready for a TON of info and lots of data!!!! Brian Fanzo is a "digital futurist" who tweets faster than you breathe!!! You can find him at www.brianfanzo.com Get your FREE trial of Agorapulse now: www.agorapulse.com/live Social Media Lab LIVE is hosted by Scott Ayres, the Content Scientist at the Social Media Lab ( www.agorapulselab.com ). It's a weekly show where Scott talks about social media marketing with expert guests and is always testing something!!! Get started with Restream for free at www.restreamlive.com With Restream Studio, you can: — Launch & demonstrate new products — Drive flash sales & promotional offers — Host interviews, Q&As, or podcasts

We love testing odd social media marketing tactics at the Social Media Lab , and when I heard about David Lindgren liking 100k Instagram posts as an experiment I HAD to get him on the show! We'll talk about his results from this test, how he's growing his YouTube and Instagram community, what processes and routines he has in place, etc.

We're talking social media trends and stats with Scott Aryes from Agorapulse.      For more podcasts episode or marketing help visit http://www.smartpizzamarketing.com Or https://thebruceirving.com/ Gear Used for this: Cannon g7x: https://amzn.to/2TaMJql Cannon Rebel t6ii:  https://amzn.to/31r2yhg At2020 microphone: https://amzn.to/3jhh1lM Ring Light: https://amzn.to/34eMPUr Scarlett mixer: https://amzn.to/3m1fNNx Editing software Adobe Audition:     Contact Us:  P.O. Box 82  Swampscott MA 01907   Subscribe to the SPM Podcast: Itunes: http://www.smartpizzamarketing.com/Itunes Stitcher Radio: http://www.smartpizzamarketing/stitcher   Subscribe the Local Business Podcast: Itunes: https://podcasts.apple.com/.../the-local.../id1492927865   Follow along on social:  Facebook: https://www.facebook.com/smartpizzamarketing Instagram: https://www.instagram.com/smartpizzamarketing/ Bruce Irving: https://www.instagram.com/theBruceIrving Twitter: https://twitter.com/Irvingmedia Website: http://www.smartpizzamarketing.com/

Curious how to have a profitable online business? We're gonna dive into that in the next episode of the Social Media Lab LIVE!! I will be interviewing Parker Stevenson to find out all about “The Science of Having a Profitable Online Business!” Who is Parker Stevenson? Parker is a co-owner and the Chief Business Officer at Evolved Finance; a bookkeeping agency that specializes in helping online entrepreneurs to build more profitable and financially stable online businesses. For over 6 years, Parker has been advising some of the top coaches, course creators, influencers, and thought leaders on how to make more sound business decisions using their financial data. You can listen to the audio-only interview above or watch the full live video below:Social Media Lab LIVE is hosted by Scott Ayres, the Content Scientist at the Social Media Lab. It's a weekly show where Scott talks about social media marketing with expert guests and is always testing something!!! Get started with Restream for free at www.restreamlive.comWith Restream Studio, you can:— Launch & demonstrate new products— Drive flash sales & promotional offers— Host interviews, Q&As, or podcasts Curious how to have a profitable online business? We're gonna dive into that in the next episode of the Social Media Lab LIVE!! I will be interviewing Parker Stevenson to find out all about “The Science of Having a Profitable Online Business!” Who is Parker Stevenson? Parker is a co-owner and the Chief Business Officer at Evolved Finance; a bookkeeping agency that specializes in helping online entrepreneurs to build more profitable and financially stable online businesses. For over 6 years, Parker has been advising some of the top coaches, course creators, influencers, and thought leaders on how to make more sound business decisions using their financial data. You can listen to the audio-only interview above or watch the full live video below: Social Media Lab LIVE is hosted by Scott Ayres, the Content Scientist at the Social Media Lab. It's a weekly show where Scott talks about social media marketing with expert guests and is always testing something!!! Get started with Restream for free at www.restreamlive.comWith Restream Studio, you can:— Launch & demonstrate new products— Drive flash sales & promotional offers— Host interviews, Q&As, or podcasts

Find out how to "Plan Content w/SCIENCE!" on the Social Media Lab LIVE with Scott Ayres and special guest Dustin Stout.In this episode you will find out:Is organic social media dead?How often should you post to Facebook/Instagram/Twitter?How do you know what is working/not working? (DATA GEEK OUT TIME!)Where do you find good content to post?Dustin is an entrepreneur, keynote speaker, and digital marketing consultant. His blog, DustinStout.com, was named one of the best social media blogs by Social Media Examiner and continues to be a growing resource for marketers, entrepreneurs, and bloggers alike. His most recent project, SoVisual.co, is a marketplace of high-quality social media graphics bundles called "Social Packs."Get your FREE trial of Agorapulse now:www.agorapulse.com/liveSocial Media Lab LIVE is hosted by Scott Ayres, the Content Scientist at the Social Media Lab ( www.agorapulselab.com ). It's a weekly show where Scott talks about social media marketing with expert guests and is always testing something!!!

5 Things You Need to Go Live on YouTube with special guest Shawn "Doc" Boyd!!! Want to have a successful LIVE video show on YouTube?? This week on the Social Media Lab LIVE our Content Scientist, Scott Ayres, will be joined by none other than Shawn "Doc" Boyd to geek out all about YouTube Live!!! It's gonna be a wild ride and we hope you join us!!! Be sure to read all of the latest experiments from the Social Media Lab at www.agorapulselab.com

The Science of the Instagram Algorithm- with Jenn Hermann! Confused by the Instagram algorithm? Well, be confused no more!! Scott Ayres & special guest Jenn Hermann are going to talk all about different aspects of the Instagram algorithm recently revealed!

Why Facebook Videos Matter! Everyone is focused on Live video or YouTube videos today, so do Facebook videos still matter? Scott Ayres, our Content Scientist, will pick the brain of video expert Desiree Martinez on this week's Social Media Lab to find out!

Ever wonder what a "typical" day looks like for someone who owns a marketing agency?? This week on the Social Media Lab LIVE our Content Scientist, Scott Ayres, is joined by his orange-haired friend Brad Friedman , owner of The Friedman Group. The Friedman Group develops strategic partnerships with its clients to assist them in developing Inbound and Social Media Marketing Strategies that generate leads and deliver ROI. We're going to find out what an agency does on a daily basis to gather leads, manage clients, what tools they use, and how they keep their sanity!!!

Bruce Irving joins Scott Ayres, the Content Scientist of the Social Media Lab , on this week's Social Media Lab LIVE to talk all about using social media for your local business. Bruce has found his niche in marketing for pizza businesses and we'll pick his brain to see if we can answer these questions: Why Social Media is Important for Local Businesses What Platforms Should Local Businesses Focus On? How Often Should a Local Business Post Content? What Type of Content is Best for Local Businesses?

Can YOUR business really grow during the middle of the chaos that is 2020?? Tony Guarnaccia thinks so!!! He'll be our guest on this week's Social Media Lab LIVE with Scott Ayres, where we'll ask all the tough questions to find out how to grow your business in the middle of a global pandemic.

How to Master the Art of Public Speaking You have a message but you aren't sure how to get it out there. Do you have a desire to speak on stages locally? Nationally? Globally? But how do you get started in public speaking? How do you get over nerves and fear?

Scott Ayres Of AgoraPulse has been helping  companies and agencies manage their social media and how to get the best out of it. Today on the show Scott gives us some insight on whether you should be doing Facebook Live or Facebook Premiere videos and how did he end up with that orange hair.GUEST: Scott Ayres of AgoraPulse | Twitter | LinkedIn |  | Facebook | Instagram | Facebook Live vs Facebook Premiere: Does It Matter?HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube- Renee Teeley of VideoExplained and ReneeTeeley.com | LinkedIn | Twitter |Instagram | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosREAD THE TRANSCRIPT

Scott Ayres Of AgoraPulse has been helping companies and agencies manage their social media and how to get the best out of it. Today on the show Scott gives us some insight on whether you should be doing Facebook Live or Facebook Premiere videos and how did he end up with that orange hair.GUEST: Scott Ayres of AgoraPulse | Twitter | LinkedIn | | Facebook | Instagram | Facebook Live vs Facebook Premiere: Does It Matter?HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube- Renee Teeley of VideoExplained and ReneeTeeley.com | LinkedIn | Twitter |Instagram | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosREAD THE TRANSCRIPT

Why is getting 1000 YouTube Subscribers important? In this episode Rob Balasabas from TubeBuddy explains why getting to that magic number, and fast, is so important.  The Social Medial lab is powered by Agorapulse and hosted by Scott Ayres. 

Struggling to get started on YouTube? Or maybe you're stuck and don't know what to post or who to grow your YouTube channel? Owen Video sat down with Scott Ayres to discuss how he helps clients succeed on YouTube with a very simple formula called the "4 P's" The Social Media Lab is powered by Agorapulse.

How To Podcast Like a Boss with Travis Brown! There are nearly 1 million podcasts worldwide and listenership is growing daily. But, podcasting can be scary and confusing for many of you. Our Content Scientist , Scott Ayres, is going to find out how to podcast like a boss with podcast expert Travis Brown from Pod Decks. In this interview they'll discuss: *Why Have a Podcast? *Equipment/Software to have a podcast? *How to get guests? *What do you talk about?

What in the world is the Facebook Relevancy Score??  It's something related to Facebook Ads and the Digital Gal, Amanda Robinson is gonna break it all down for us! The Social Media Lab is powered by Agorapulse, busting the myths, rumors and stories of social media marketing with SCIENCE! Hosted by Scott Ayres.

Should You MultiStream Your Live Show? Geek Out with Tim & Jim On this episode of the Social Media Lab LIVE Scott Ayres interviews Tim Sohn & Jim Fuhs from the "Time & Jim Show" and has them break down whether or not multi-streaming your live show is smart or not.

The Power of YOU! Join Scott Ayres as he interviews Dane Golden to talk about the Power of You and how it impacts YouTube videos and their success.

Confused by Instagram data? Well, be confused no more after our Content Scientist, Scott Ayres, interviews data nerd and marketing expert Christine Gritmon!!

Struggling to get started on YouTube? Or maybe you're stuck and don't know what to post or who to grow your YouTube channel? Owen Video sat down with Scott Ayres to discuss how he helps clients succeed on YouTube with a very simple formula called the "4 P's" The Social Media Lab is powered by Agorapulse. 

Does your agency suck? Could you be losing out on sales? Are you running your agency inefficient? Yvonne Heimann is joining Scott Ayres on this week's Social Media Lab LIVE to geek out about data related to agencies and help you become better at running your agency! Social Media Lab LIVE is hosted by Scott Ayres, the Content Scientist at the Social Media Lab ( www.agorapulselab.com ). It's a weekly show where Scott talks about social media marketing with expert guests and is always testing something!!!

2020 KPIs You Should Be Using We're geeking out all about KPIs on this week's Social Media Lab LIVE ! Scott Ayres will be interviewing MARTECH expert Valerie Jennings this week to discuss the ins and outs of KPIs and why they are so important.

In part 5 of our 5 part series with Daniel Glickman, CMO of Wave.Video, we discuss how often you should post video to your social media accounts. The Social Media Lab is hosted by Scott Ayres, and powered by Agorapulse.  Busting the myths, rumors and stories of social media marketing, with SCIENCE!

In part 4 of our 5 part series with Daniel Glickman, CMO of Wave.Video, we discuss what is currently trending in video marketing. The Social Media Lab is hosted by Scott Ayres, and powered by Agorapulse.  Busting the myths, rumors and stories of social media marketing, with SCIENCE!

In part 3 of our 5 part series with Daniel Glickman, CMO of Wave.Video, we discuss how the ideal length of videos on social media.  The Social Media Lab is hosted by Scott Ayres, and powered by Agorapulse.  Busting the myths, rumors and stories of social media marketing, with SCIENCE!

In part 2 of our 5 part series with Daniel Glickman, CMO of Wave.Video, we discuss how they test and come up with new features for their product. The Social Media Lab is hosted by Scott Ayres, and powered by Agorapulse.  Busting the myths, rumors and stories of social media marketing, with SCIENCE!

Rob Balasabas from TubeBuddy joins Sc ott Ayres on the Social Media Lab LIVE to explode your brain with 3 ways to get 1000 YouTube Subscribers, Faster!!

So far in the Social Media Lab, we have found that Reddit ads resulted in a lower cost per click (CPC) when compared to both Twitter and Facebook ads. Now, we will compare Reddit ads to Instagram ads to see how they stack up. The Social Media Lab is powered by Agorapulse, hosted by Scott Ayres. 

What gets your YouTube video into Suggested and Recommended? Scott Simson from Video Marketing World shares some examples for us in this 2 part of our 5 part series.  The Social Media Lab is powered by Agorapulse, hosted by Scott Ayres, busting the myths, rumors and stories of social media marketing with SCIENCE!  Read all of our experiments here. 

This is part 1 of a 5 part series of Scott Ayres' interview with YouTube expert Scott Simson.  We're talking all about YouTube Suggested & Recommended views, and how you can get on that list.  The Social Media Lab is powered by Agorapulse, busting the myths, rumors and stories of social media marketing, with science. Check out our experiments at Social Media Lab. 

What analytics for business should small businesses pay attention to on social media? Every business wrestles with that question.  Unfortunately, however, many business owners and social media marketers either get frustrated and stop looking at their insights or look at the wrong insights. I recently interviewed marketing expert Eddie Garrison on the Social Media Lab LIVE show to discuss what data was important for local businesses and why. Eddie owns Clover Media, a marketing agency in Orlando, and manages social media for many businesses there. In addition to local marketing Eddie also runs the Digital Media Creator Academy and several training programs and live video shows!

In this episode Scott Ayres talks about social media testing, sharing insights into the results of the 40+ tests AgoraPulse has run to busts the myths, rumours and stories of the social media marketing ecosystem, with science.

Are you confused on how to best grow a Facebook Live video show? Our Content Scientist, Scott Ayres, shares how we've grown the Social Media Lab LIVE show to be one of the most well-know social media marketing live shows in the industry, featured at Social Media Marketing World 2019! You can read the full post here: Growing a Facebook Live Show The Social Media Lab is powered by Agorapulse and is busting the myths, rumors and stories of social media marketing, with science. 

What analytics for business should small businesses pay attention to on social media? Every business wrestles with that question.  Unfortunately, however, many business owners and social media marketers either get frustrated and stop looking at their insights or look at the wrong insights. I recently interviewed marketing expert Eddie Garrison on the Social Media Lab LIVE show to discuss what data was important for local businesses and why. Eddie owns Clover Media, a marketing agency in Orlando, and manages social media for many businesses there. In addition to local marketing Eddie also runs the Digital Media Creator Academy and several training programs and live video shows!

Join our Content Scientist, Scott Ayres, along with special guest Brad Friedman to find out if we wasted over $2500 boosting our Facebook Live Video replays! We'll discuss our findings, along with Brad's experience on boosting Facebook lives. And we'll give you pointers on promoting your Facebook Live after it has aired!!

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Scott Ayres is the current Content Scientist for the Social Media Lab powered by Agorapulse. Scott conducts extensive tests and research to help social media managers and business owners get the most out of their posts, busting myths along the way with SCIENCE! In today's Digital Slice Podcast we're doing just that! We're busting the myths, rumors and stories of social media marketing with SCIENCE!

Scott Ayres of AgoraPulse's Social Media Lab stops by to talk about the work he does in challenging social media marketing conventions.

Scott Ayres (@agorapulse) is the co-author of “Facebook All-in-one for Dummies” and Podcast host for Social Media Lab powered by Agorapulse. He has been an expert in social media for 9 years. Before Agorapulse he was the head of content, support, and training at Post Planner. Scott became addicted to social media before MySpace! & we discuss the state of social media and possible future trends too. Enjoy! :) You can check out Agora Pulse on agorapulse.com

Does it matter when you post to social media? Does using a tool to post to social media make a difference? Why is AgoraPulse MY personal favorite tool to use to manage social media?  Listen to this conversation with Scott Ayres of AgoraPulse as he talks about the many experiments many times he's done to find out the truth about social media.  And learn more about AgoraPulse at https://agorapulse.com

Staying on top of the social media landscape and what it means in terms of going from engagement with fans to ultimately generating new opportunities and sales is one of those ongoing tasks in agency life. Algorithms are always evolving, so what got you reach last year – or even last month – might not get you the same reach today. We are creating social content for clients every day. Add to that the thought leadership we want to develop for our agency – and that’s a lot of social interaction to manage! On this episode, we dig into the current data. What’s happening on Facebook, LinkedIn, Instagram and, oh, yeah – Twitter. How do we engage on these social platforms in smart and effective ways? My guest is Scott Ayres of Agorapulse. His Social Media Lab (a literal lab and also a podcast he hosts) digs into this question with gathered and analyzed data to back up any answers given. Scott has the awesome title of Content Scientist at Agorapulse. He takes what we all believe to be best practices or questions we have around engagement or audience activity or behavior, and he looks for data points that will help us make better choices in terms of how we use these social channels for our agency and clients’ benefit. What You Will Learn in This Episode: What social metrics to measure, and why Why local business pages are still thriving on Facebook How people are using hashtags as “Google” Whether or not emoji usage changes engagement Why you might want to post on social networks before or after peak How social media channels are beginning to segment in a good way Why LinkedIn text-only posts perform better than FB text-only posts Data around the resurgence of the Twitter chat           Ways to Contact Scott Ayres: Website: agorapulse.com LinkedIn: https://www.linkedin.com/in/scottwayneayres/

Scott has had a diverse career. From a minister… to shipping cars purchased online… to a bounce house/waterslide business… he's experienced in many fields. He became the top user and most knowledgeable about one of his favorite online products. When gas prices hit the roof, the owner of the company brought him onboard full time. […] The post Episode #203 – Scott Ayres On Killer Social Media. Opinion-Free Practices Based On Testing & Data appeared first on Drop Dead Copy.

Scott is the current lead blogger and podcaster for Social Media Lab, powered by Agorapulse. He has written over 1500 blog posts on social media topics. He was the Co-author of "Facebook All-in-One for Dummies" and has blogged for 3 blogs that made Social Media Examiner's "Top 10 Social Media Blogs"

This week we talking about social media, tools and running tests to see what works with your social media. Agorapulse is an affordable, easy-to-use social media management tool that allows businesses and agencies to effortlessly manage their social accounts. Agorapulse allows businesses to effortlessly manage their Facebook, Twitter, Instagram, LinkedIn, and Google+ pages. Publish, monitor, report, and more.My guest today fellow podcaster Scott Ayres is currently the Social Media "Myth Buster" for the Social Media Lab, Scott has been fortunate enough to be an author on 3 blogs that have reached Social Media Examiner's to 10 Social Media Blogs, 3 different years, and is the co-author of Facebook All-in-One for Dummies. Get more information here. https://www.agorapulse.comwww.facebook.com/agorapulse

How many times have you read a blog post by a social media expert that told you to do one thing, and then listened to a podcast by another expert on the same topic that told you to do the exact opposite? Now it makes sense that different people will have different opinions, but what does the actual data say? This is where Social Media Lab fits in. They are the Mythbusters of the social media world. They take a scientific approach and perform real tests on the types of social media questions that marketers have when it comes to what really works and what doesn’t, what will give you a better reach with your audience, and what gets more conversions...and they have the actual numbers to prove it. How many hashtags is too many? Instagram Carousel or individual photo posts? Instagram Story ads or Instagram feed ads? How do your current social media marketing strategies rank up against the data? Maybe it’s time to try something new. https://www.theagentsofchange.com/268

Planning and scheduling content for your various social media platforms can be one of the biggest challenges in digital marketing. Will it get high engagement? Will it reach enough people? How many emoji's should I add in the copy to get the most likes? There's only one way to find out and that's to test and test again until you find the magic formula. But come one, who has time to do that when they're running a business? That's where this week's guest comes in...Scott Ayres is the guy who literally tests everything for you. If you want to know how many tweets are too many tweets then Scott has the answer! Let's dig in and find out the best and most efficient ways to test, test, test...

Visit friedmansocialmedia.com for complete show notes of every podcast episode. Scott Ayres is a Content Scientist at Agorapulse and host of the Social Media Lab podcast. His mission: to bust the social media myths we hear from “influencers” nearly every day. He isn't afraid to challenge the gurus and is continually soliciting the community for questions. You can count on Scott's out-of-the-box thinking, creative prowess, and evidence-based research, to guide your social media marketing strategy.

In this episode we talk to Scott Ayres, Content Scientist at Agorapulse & Co-Host of the Social Media Lab podcast. Scott shares results from multiple experiments that his team ran across different types of posts & the use of hashtags in LinkedIn status updates. Want help developing your plan to become an influencer & thought leader? Check out IMPACT SUMMIT on Oct. 13th in Salt Lake City. B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH. Click here to connect with this guest on LinkedIn.

There are a lot of theories out there about what works and what flops on social media. And there are even a few theories that have been tested and then put out as fact, only to have them turn out to be wrong. On today’s episode, we talk about myth busting in social media with the guy who does some serious testing (you can tell by his lab coat). On today’s show with Natalie and Darla is Scott Ayres, a self-described “Scott-of-all-trades” who has done everything from sell cars to rent bouncy houses. But we know and love him as the host of the Social Media Lab podcast, where he runs rigorous tests to determine what practices actually work on social media. Scott has been an avid blogger in the social media niche for more than six years, taking two different blogs to the top 10 most influential social media blogs on the globe. He’s also the co-author of Facebook All-in-One for Dummies. Scott has a knack for forecasting and seeing trends in social media, and communicating that for small business owners to leverage. What You’ll Hear On This Episode of Wingnut Social [03:38] How did Scott Ayres become a Scott of all trades? [5:15] How Scott’s social media began with LinkedIn [7:45] The niche filled by the Social Media Lab Podcast [10:27] The biggest myth in social media [16:28] The mind-blowing stats on LinkedIn [20:49] How long should you run a social media test? [25:08] What is Agorapulse? [27:58] What up, wingnut? [31:57] Darla and Natalie’s takeaways Connect with Scott Ayres Agorapulse Agorapulse on Twitter Agorapulse on Instagram Agorapulse on Facebook Resources & People Mentioned Agorapulse Social Media Lab Podcast Ferris Bueller’s Day Off Jumper The biggest social media myth out there Since he’s the guy in the lab coat, we had to ask Scott what social media myths he sees out there that need to be debunked. And the #1 myth he cited? Social media platforms punish you for using third-party apps. It’s just not true. In fact, he found that on Facebook, engagement was 22% higher using third-party apps. Now part of the reason for this is that past tests did not filter out what Scott calls “garbage posts,” like cross-posting the same message on all platforms, etc. It’s really fascinating stuff. LinkedIn Insanity While everyone is told to post photos or videos or Facebook and Twitter to really up your engagement, Scott discovered something mind-blowing about LinkedIn: Test posts had 1069% higher engagement than photos and other types of posts. It’s crazy, and you have to hear him talk about how he conducted his experiment to believe it. LinkedIn is having another moment now, with concerns over Facebook’s privacy still lingering. As Scott says on this week’s podcast, you need to run consistent experiments as part of your social media strategy. Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts LinkedIn post effectiveness is somewhat of a mystery. As Bernie’s guest, Scott Ayres says, “LinkedIn is like the Uncle who always comes to the family reunion with a great casserole, but you forget is there.” So Scott and his team at Agorapulse decided to do a social media experiment to see exactly what post types are effective on LinkedIn. Scott is a Content Scientist for Agorapulse - he runs experiments as part of the company’s Social Media Lab. During this conversation with Bernie you’ll hear how he runs experiments using different content on the various social media platforms, verifies it through the expertise of an actual data scientist, and publishes the results. Scott’s findings from a recent experiment about LinkedIn posts is the special topic of interest for this episode. Sales Professionals Need Social Best-Practices Based on Data, Not Anecdotes Any Google search for “How to post effectively on LinkedIn” or “LinkedIn best-practices” will provide hundreds of results, but how do you know which of the posts returned are actually trustworthy? The leadership at Agorapulse, a social media scheduling tool, has dedicated a significant portion of its monthly budget to run data-driven social media experiments through what they call “The Social Media Lab.” Scott Ayres leads that team in carrying out all kinds of tests and trials based on this pattern: Problem -> hypothesis -> research -> findings With the help of an actual data scientist who is on staff at Agorapulse, the team is uncovering best-practices and publishing them publicly for anyone to learn from. Our team here at Vengreso is very keen on LinkedIn, so Bernie asked Scott to elaborate on the findings from a recent SML experiment about the kind of LinkedIn posts that perform best. You will find the results surprising. Text-Only Posts on LinkedIn Are Viewed Massively More Than Others One of the principles you hear touted about using social media effectively is that it’s a visual medium - so posts that include images, gifs, videos, etc. are more effective. Scott Ayres wanted to test that hypothesis, especially as it has to do with LinkedIn. His team at the Social Media Lab used three accounts with large followings to test the following hypothesis - Text-only posts would garner the lowest amount of views. The team posted a variety of content types over a specified period of time, and tracked the engagement for each. What were the results? In Scott’s words, “Text-only posts on LinkedIn had an increase of 1,069% views.” That’s the type of data that helps those of us in sales and marketing understand how to garner better engagement for the sake of establishing relationships and uncovering needs. Listen to this podcast to hear more about how posting on LinkedIn create more sales conversations. How Effective Are Hashtags on LinkedIn? It hasn’t been around for long, but LinkedIn now supports the use of hashtags. It’s easy to forget that the functionality even exists on LinkedIn but those who are utilizing hashtags are seeing great results - and the data Scott and his team have been able to compile from their experiments prove it’s not just anecdotal. The Social Media Lab experiment about LinkedIn hashtags shows that posts using at least one hashtag get 29.59% higher impressions. Based on those findings, Bernie and Scott discuss the ways hashtags can be used to coordinate sharing efforts by a sales or marketing team, how searches can be made using hashtags. If you’re interested in increasing your activity on LinkedIn and think hashtags could help you do that, listen to this episode to get Scott and Bernie’s advice on the issue. Featured on This Episode The Social Media Lab Podcast Agorapulse website Scott Ayres on Facebook Scott on LinkedIn Scott on Twitter Outline of This Episode [0:43] The fun job Scott Ayers gets to do for Agorapulse [2:55] What is Agorapulse? - An amazing social media tool and a social media lab [6:53] The criteria behind choosing social media experiments to run [10:12] LinkedIn Post types: Is LinkedIn like the other sites? [13:13] The hypothesis behind the text-only post advantage [18:23] The new hashtag experiment Agorapulse has run recently Resources & People Mentioned LinkedIn experiment discussed on this episode: https://www.agorapulse.com/social/linkedin Melonie Dadaro’s book: The LinkedIn Code Measure your LinkedIn Social Selling Index Viveka von Rosen Hashtag examples: #VengresoVids #VengresoPics www.DigitalSellingBenchmarkReport.com The Selling With Social Podcast with Vengreso CEO, Mario Martinez, Jr Connect With Bernie and Social Business Engine https://www.facebook.com/socialbusinessengine/ https://www.linkedin.com/in/bernieborges/ https://twitter.com/bernieborges https://twitter.com/sbengine Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts There are TWO WAYS you can listen to this podcast. You can click the PLAYER BUTTON at the top of this page… or, you can listen from your mobile device’s podcast player through the podcast subscription links above. This podcast originally appeared on Social Business Engine  

Busting social media marketing myths with Social Media Lab’s Scott Ayres. Social media marketing is one of those topics that invites a lot of lore: snippets of advice that get passed around that don’t really match up with objective reality. AgoraPulse thought this was a great opportunity, and they launched the Social Media Lab podcast.... Listen to episode

Busting social media marketing myths with Social Media Lab's Scott Ayres. Social media marketing is one of those topics that invites a lot of lore: snippets of advice that get passed around that don't really match up with objective reality. AgoraPulse thought this was a great opportunity, and they launched the Social Media Lab podcast.... Listen to episode --- Send in a voice message: https://anchor.fm/copyblogger-podcast/message

In this MarTech Interview, we speak to Scott Ayres, blogger and podcaster for Social Media Labs, powered by Agorapulse. The goal of Social Media Labs is to invest over $15k per month to help “Crack the Code” of social media and then report those results to you so you don’t have to do the dirty work. To date, Scott has executed over 45 amazing tests where they put both best practices and myths to the test to see how they work. On this episode we discuss Social Media Lab testing, significant findings and myths broken, as well as discuss the Agorapulse Social Media Management platform. Disclosure: Douglas is a paid ambassador for Agorapulse. Special Guest: Scott Ayres.

Ever wonder how many hashtags generate the most reach? What type of content will get the most engagement? Want to test your theories but don’t have the time or budget? Look no further than the Social Media Research Lab for answers. I had the chance to chat with Scott Ayres, Content Scientist for Agorapulse & author of Facebook All-in-one for Dummies. He launched the Social Media Lab in 2017 & took research to a very literal level, busting myths along the way. Listen & learn more about the lab, the experiments that have been done, and tips on social media engagement. You can also learn more about Agorapulse and the Social Media Lab by visiting their websites: Agorapulse: https://www.agorapulse.com/ Social Media Lab: https://www.agorapulse.com/social-media-lab You can also connect with Scott on social – he’d love to hear from you! LinkedIn: https://www.linkedin.com/in/scottwayneayres/ Twitter: https://twitter.com/scottayres Listen: Social Media Research With Agorapulse

Are you using Facebook to market your business, but struggling to create momentum? Frustrated by the Facebook algorithm changes and ready to finally take full advantage of this social giant? Sure, there’s no one-size fits all solution. But there are proven ways to improve your Facebook marketing results. In today's episode, I chat with Scott Ayres, lead Content Master for the Social Media Lab at Agorapulse. He loves questioning what "gurus" say and challenging everything, especially around Facebook marketing. Listen in! Sign up for the Brand Authority newsletter: https://rebekahradice.com/brandauthority Join the Brand Authority community on Facebook: https://www.facebook.com/groups/brandauthoritygroup/ Learn more about Rebekah Radice: https://rebekahradice.com/

Scott is the lead Content Master for the Social Media Lab at Agorapulse. In this episode, Scott talks about some social media myths that are completely false and the different experiments he has ran at Social Media Lab. We also discuss the potential of Twitch as a growing social Media option for both individuals and businesses.