Podcast appearances and mentions of aj wilcox

We explore the latest LinkedIn updates with Jerry Potter featuring AJ Wilcox on the Social Media Marketing Talk Show.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If LinkedIn ads have ever felt expensive and intimidating to you, you're not alone. But what if you could actually turn your ad spend into high-quality leads and serious ROI? This week on Rocky Mountain Marketing, I'm sitting down with LinkedIn Ads pro AJ Wilcox—the founder of B2Linked and host of the LinkedIn Ads Show podcast.Inside this value-packed episode, AJ shares:Why LinkedIn ads cost more—and why it's worth itWho should actually be running LinkedIn ads (and who shouldn't)How to build a powerful three-stage LinkedIn funnelCommon LinkedIn ad mistakes (and how to fix them)How $5K a month can scale your B2B marketing—if you do it rightTimestamps:00:00 – Why LinkedIn ads seem expensive01:00 – Meet AJ Wilcox, founder of B2Linked02:30 – When LinkedIn ads make sense (and when they don't)04:30 – How LinkedIn targeting blows other platforms away06:00 – How scarcity drives LinkedIn's ad prices08:00 – What kind of video content works best right now10:30 – LinkedIn's new video feed: what advertisers should know12:00 – Building a 3-stage LinkedIn funnel15:30 – What to expect for costs per click and per lead18:00 – Why your sales process needs to nurture, not rush20:00 – How to structure your budget across the funnel22:30 – DIY mistakes and LinkedIn ad traps to avoid29:00 – AJ's dream ad campaign and final adviceThis is your roadmap for turning those high-dollar LinkedIn clicks into high-value clients.Sign Up with Metricool today!https://metricool.com/katieJoin AJ's community of LinkedIn Ads fanatics:https://fanatics.b2linked.com/Visit AJ Wilcox's social media pages:Website: https://b2linked.com/LinkedIn: https://www.linkedin.com/in/wilcoxaj/LinkedIn Ads Show Podcast: https://open.spotify.com/show/6Z88iXkXHKEZ5um04mtpAq?si=7a7d8d248c8e47a8Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#LinkedInAds #B2BMarketing #RockyMountainMarketing #KatieBrinkley #QuickCast #DigitalMarketing #PaidAds #MarketingStrategy #LinkedInForBusiness #LeadGeneration #AJWilcox Hosted on Acast. See acast.com/privacy for more information.

Show Resources: Here are the resources we covered in this episode: Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Rate/Review Email us with any questions, suggestions, or corrections! Summary: In this episode of The LinkedIn Ads Show, host AJ Wilcox unpacks LinkedIn's newest analytics feature: the Measurement Insights tool. Rolled out starting in late October, the tool aims to help advertisers better evaluate performance across the full funnel—awareness, consideration, conversion, and even revenue—by leveraging CRM data and analyzing up to 50 recent touchpoints per user. AJ explores each section of the tool, shares where it shines, and gives honest commentary on areas where it still falls short—like campaign-level granularity and efficiency-based measurement. Key Takeaways: Funnel Performance is Bucketed by Objective – LinkedIn assigns campaigns to funnel stages based on the objective selected (e.g., brand awareness = top of funnel), which may not reflect actual strategy or intent. Powerful Visual Reporting with Limitations – While the new performance charts allow overlaying up to three metrics, they can't be drilled down to specific campaigns or ads—only grouped by funnel stages. AI-Driven Company & Member Insights – The tool uses behavioral data to show which companies and job roles are progressing through your funnel, offering high-level targeting intelligence. CRM Integration Unlocks Revenue Attribution – If connected, the tool shows lead progression through to closed-won, giving a more complete picture of business impact. Top Performer Logic = Volume, Not Efficiency – LinkedIn defines “top” as highest volume of key results, not best cost-efficiency, which can mislead performance conclusions. Next Steps: Check if you have access: In Campaign Manager, look for “Measurement” in the left-hand nav. If it replaced “Analyze,” you've got it. Explore and experiment: Play with filters, toggle between individual and company views, and test different funnel stages for insights. Connect your CRM: Unlock deeper revenue and sales performance insights. Give feedback to LinkedIn: Share what's useful and what you'd like improved. The tool is still early in development. Join the LinkedIn Ads Fanatics community: To learn how other advertisers are using the tool and swap strategies, visit fanatics.b2linked.com. Show Transcript: For the full show transcript, see the show notes page here: Episode 159

Show Resources: Here are the resources we covered in this episode: Watch this episode Connect with Adam Robinson on LinkedIn Get RB2B! It's Free! Sam McKenna's case study using LinkedIn Ads w/ RB2B Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Rate/Review Email us with any questions, suggestions, or corrections! Summary: In this episode of The LinkedIn Ads Show, host AJ Wilcox sits down with Adam Robinson, founder of RB2B.com, to discuss the hot (and surprisingly free) trend of website visitor identification—what it is, how it works, and how B2B marketers can use it to level up their LinkedIn Ads strategy. Adam shares how RB2B helps marketers identify individual website visitors—complete with LinkedIn profiles, emails, and more—and how this signal can be used for lead generation, retargeting, and enhanced CRM workflows. Together, AJ and Adam walk through a real case study where just $200 in LinkedIn ad spend drove a 1,478% spike in traffic and real pipeline results. The episode also takes a valuable detour into organic content and personal branding, offering gold-level insight on how to find your voice on LinkedIn, what makes a "banger" post, and why authenticity trumps polish. Key Takeaways: Visitor identification is a powerful signal—not a silver bullet Knowing exactly who is on your site gives your sales and marketing teams an edge—but it needs to be used thoughtfully and with context. Use CRM integration to turn raw identity into smart outreach When integrated with tools like HubSpot or Salesforce, visitor identity can trigger customized workflows based on your defined ICP and buyer journey stage. Thought leadership ads can drive high-impact, low-cost traffic Combine high-performing organic posts with paid amplification, and use tools like RB2B to retarget visitors across channels—even without cookies. Final Thoughts + Call to Action AJ wraps up by urging listeners to get RB2B's free plan installed on their site immediately, emphasizing how it helps verify targeting, improve retargeting, and amplify the effectiveness of every marketing channel. Adam shares his excitement about expanding RB2B's integrations and his journey toward building a conscious, bootstrap-powered SaaS brand. Check out RB2B.com, connect with Adam Robinson on LinkedIn, and don't forget to join the LinkedIn Ads Fanatics Community for advanced training and support. As always, AJ invites listeners to leave a review, subscribe, and send in their questions or voice messages. Show Transcript: For the full show transcript, see the show notes page here: Episode 158

In this episode of The Digital Marketing Podcast, Daniel Rowles sits down with LinkedIn Ads legend AJ Wilcox, founder of B2Linked, for a deep-dive into everything you need to know to run effective, budget-friendly campaigns on LinkedIn.AJ has been living and breathing LinkedIn Ads for over a decade and shares insights honed from managing millions in ad spend. Why LinkedIn Ads Work Differently AJ explains why LinkedIn ads often cost like bottom-of-funnel, but act like top-of-funnel. Understanding this difference is critical to setting realistic expectations and structuring your campaigns for success. Avoiding Expensive Advice From platform recommendations to rep suggestions, AJ breaks down why the default guidance often costs more, and how you can outsmart it. Learn how to bid lower and still reach the right audience with zero drop in lead quality. Smarter Bidding, Better Results Discover AJ's manual bidding strategy that consistently reduces costs while keeping quality high. AJ explains how to find the sweet spot between visibility and efficiency. Segment for Insight, Not Just Scale Why target your entire audience in one go when you can break it down into microsegments that act like live focus groups? Learn how to build campaigns that teach you as they perform so you improve as you go. Building a Funnel That Actually Works AJ outlines a simple but powerful three-stage funnel: Stage 1: Awareness through video and document ads Stage 2: Engagement with deeper content like podcasts, webinars, or YouTube Stage 3: Conversion via direct CTAs or sales calls The result? Up to 5x better conversion rates without wasting budget on premature CTAs. Ad Formats That Convert Find out why “thought leader” video ads and TikTok-style captions are crushing it at the top of the funnelan, and how to retarget strategically using native lead gen forms or your own landing pages (depending on your goals). Metrics That Matter Impressions and clicks are just the surface. AJ shares the real KPIs you should be tracking, from engagement rates to cost-per-booked-call, and how to calculate custom metrics that LinkedIn won't show you. Organic and Paid: Better Together Discover where the LinkedIn platform is headed and why your organic and paid strategies will need to work hand-in-hand. From thought leader ads to CRM integrations, the future of LinkedIn marketing is more connected, and more powerful than ever. -- You'll find all links on TargetInternet.com Show notes:  Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

Show Resources: Here are the resources we covered in the episode: Here's the Startup Benchmarks Report from the episode, free Connect with Ruby on LinkedIn Slides that Ruby referenced Follow Kacie Jenkins on LinkedIn Follow Betty Mok on LinkedIn Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Contact us at Podcast@B2Linked.com with any questions, suggestions, or corrections! Rate/Review: a great, no-cost way to support us Summary:  The Power of Benchmarks in LinkedIn Advertising & Sales In this episode of The LinkedIn Ads Show, host AJ Wilcox welcomes Ruby James from LinkedIn to discuss one of the most valuable benchmark reports available for B2B startups—Growth Benchmarks for Scaling B2B Startups. Unlike traditional benchmarks that focus solely on marketing performance, this report integrates both marketing and sales metrics, offering a holistic view of what success looks like for startups. Key Takeaways: The Evolution of Measurement in B2B Marketing The top-performing startups are measuring marketing success beyond lead generation, focusing on sales metrics like meetings booked, opportunities created, and revenue closed. Sales and marketing are increasingly aligned, with some companies merging them into a single "Revenue Team" to eliminate attribution battles. The Growing Impact of Executive Thought Leadership Startups that integrate executive and industry thought leadership into their content strategy see higher engagement rates and stronger conversion rates through the funnel. Data shows that retargeting audiences who saw thought leadership ads converted 45% more frequently than those who only saw traditional brand ads. Low-lift, high-impact content (such as quick takes from executives) performs better than highly produced videos. The Shift to an ABM (Account-Based Marketing) Strategy Early-stage startups have increased ABM adoption by 30% in just two years. More companies are leveraging LinkedIn's ABM tools, dynamically integrating CRM data and intent signals from platforms like G2 to refine their targeting. Successful startups focus on pipeline acceleration campaigns, ensuring they engage buying committees throughout the entire sales cycle. Reimagining the B2B Funnel The traditional marketing funnel is outdated, and leading companies are shifting to an “in-market vs. out-of-market” approach (based on LinkedIn's 95-5 rule). Companies that engage early in the buyer's journey (before prospects enter the market) are more likely to be on their final shortlist when they're ready to buy. The "Measurement Gold Rush" Startups are investing in advanced measurement solutions (e.g., HockeyStack, Factors AI, Dreamdata) to track multi-touch attribution and incrementality. The mindset is shifting to accepting that not everything can be perfectly measured and prioritizing longer time horizons for campaign evaluation. Final Thoughts & Call to Action The full benchmark report is available in the show notes, and listeners are encouraged to read along. Ruby invites listeners to connect with her on LinkedIn for more insights and upcoming research. AJ encourages LinkedIn Ads fanatics to check out the LinkedIn Ads Fanatics community for exclusive content, courses, and coaching. This episode provides game-changing insights into LinkedIn advertising and B2B marketing strategy, especially for startups looking to scale efficiently while ensuring sales and marketing are aligned. Want more insights? Join the LinkedIn Ads Fanatics community at fanatics.b2linked.com.  Show Transcript: For the full show transcript, see the show notes page here: Episode 157

Show Resources: Here were the resources we covered in the episode: Our last deep-dive analysis on holiday traffic from 2022's holidays Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's YouTube Channel Contact us at Podcast@B2Linked.com with any questions, suggestions, or corrections! A great, no-cost way to support us: Rate/Review Summary: Should You Pause LinkedIn Ads Over the Holidays? In this episode of The LinkedIn Ads Show, AJ Wilcox dives into LinkedIn's recommendation to keep ads running during the holiday season, analyzing over $185,000 in ad spend to see if the advice holds up. Key Findings: Engagement rates dropped across all major holidays (Thanksgiving, Christmas, New Year's), indicating lower user activity. Click-through rates saw slight improvements but not enough to justify higher costs. Cost per lead increased significantly, making conversions more expensive. Thought leader ads and video ads performed better, especially in the period between Christmas and New Year's. Thanksgiving had the best overall performance, while New Year's saw the highest video engagement. Takeaways & Recommendations: Pause single image ads and conversation ads on holidays—they generally performed worse. Resume conversation ads immediately after holidays to capitalize on higher engagement. Keep video and thought leader ads running—they showed strong performance. Be mindful of bidding strategy—manual CPC bidding helped maintain cost efficiency. AJ's final verdict? Unless you're running video or thought leader ads, pausing your LinkedIn campaigns over the holidays is likely the smarter move. Want more insights? Join the LinkedIn Ads Fanatics community at fanatics.b2linked.com.  Show Transcript: For the full show transcript, see the show notes page here: Episode 156

LinkedIn advertising with expert AJ Wilcox, founder of B2Linked, lays out why LinkedIn ads are uniquely powerful yet challenging to scale,  the ideal budget ranges for effective campaigns, and understand how to properly target your ideal audience. AJ shares insider tips on content formats that perform best, including the rising success of thought leader video ads, and reveals his three-stage funnel strategy for generating quality leads, as well as actionable insights from one of the platform's most experienced practitioners.

We explore the latest LinkedIn updates with Jerry Potter featuring AJ Wilcox on the Social Media Marketing Talk Show.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Learn how to use LinkedIn's organic and paid strategies to attract leads and boost conversions. Most B2B marketers know that LinkedIn is a goldmine for leads, but few truly know how to tap into its full potential. They post content, run ads, and hope for the best—without a clear strategy to maximize engagement and conversions. But here's the thing—LinkedIn success isn't just about showing up; it's about showing up the right way. In this LinkedIn marketing masterclass, I'm breaking down the strategies that separate high-performing professionals from the rest: Organic Authority Building – How to create content that gets seen and sparks engagement Thought Leadership Ads – The secret to running high-impact ads at a fraction of the cost The 3-Stage Funnel Approach – A proven method to warm up cold prospects and drive more conversions Plus, we'll reveal the top mistakes people make with LinkedIn Ads and how to avoid wasting money on campaigns that don't convert. If you're serious about using LinkedIn to grow your business, this episode is packed with insights you can't afford to miss! To guide us through all of this, I'm joined by AJ Wilcox, one of the world's leading LinkedIn Ads experts. AJ is the founder of B2Linked, a LinkedIn Ads-only agency that has managed over $150 million in ad spend and worked with five of LinkedIn's top ten spending accounts. He's spoken at 80+ industry events, been featured on over 200 podcasts, and hosts The LinkedIn Ads Show, where he shares expert strategies for LinkedIn success. Beyond marketing, he's a triathlete, a redhead, and drives a ridiculously fast go-kart as his company car—so you know this conversation is going to be a fun one! Links: https://predictableprofits.com/ https://www.youtube.com/@PredictableProfits https://www.facebook.com/PredictableProfits https://www.linkedin.com/company/predictable-profits/

In this episode of Do This, Not That, host Jay Schwedelson interviews AJ Wilcox, a LinkedIn ads expert and founder of B2Linked.com. They dive into the world of LinkedIn advertising, debunking myths, exploring strategies, and offering actionable insights for marketers aiming to leverage the platform effectively.=================================================================Best Moments:(00:40) Introduction of AJ Wilcox as a LinkedIn expert(01:56) AJ's journey to becoming a LinkedIn ads specialist(03:40) Dispelling myths about LinkedIn ads and their effectiveness(04:56) Advice on how to start with LinkedIn ads and budget allocation(07:15) Discussion on LinkedIn's new "predictive audiences" feature(08:37) Insights on LinkedIn InMail effectiveness and best practices(09:33) Addressing the challenge of obtaining business email addresses from LinkedIn leads(10:54) Views on automation tools for LinkedIn outreach(12:22) Tips for improving organic reach on LinkedIn(13:48) The growing importance of video content on LinkedIn(14:20) AJ's hypothetical plans if LinkedIn were to disappear(15:21) Information on how to follow AJ Wilcox and his podcast=================================================================Guest Bio:AJ Wilcox is the founder of B2Linked.com, an agency specializing in LinkedIn ads. With over a decade of experience, AJ is recognized as one of the foremost experts in LinkedIn advertising. He also hosts the LinkedIn Ad Show podcast, sharing in-depth strategies and insights on leveraging LinkedIn for marketing success. AJ's expertise stems from managing one of LinkedIn's largest spending accounts globally and working closely with LinkedIn's product team.=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!FREE Guide → The Loyalty Program Optimization GuideBuilding customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today's market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that's engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:jayschwedelson.com/marigold

Show Resources: Here were the resources we covered in the episode: Ian Nelson on LinkedIn Block Lists for Right Rail Ads Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's YouTube Channel LinkedIn Learning Course Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections! A great no-cost way to support us: Rate/Review! In this episode of The LinkedIn Ads Show, host AJ Wilcox explores the evolution of LinkedIn Ads, the perception challenges it has faced, and how new advancements in measurement tools are changing the game. AJ takes a deep dive into LinkedIn's Measurement Insights Tool, detailing its features, functionality, and how it can provide better attribution and campaign insights for B2B marketers. Key Discussion Points: The Evolution of LinkedIn Ads: LinkedIn Ads historically faced criticism for being expensive and underdeveloped compared to competitors. Recent years have seen exponential growth in platform adoption as B2B marketers recognize the unmatched targeting and traffic quality LinkedIn offers. LinkedIn's investment in advanced measurement tools is a game-changer, aiming to prove the platform's value beyond cost. Introducing the Measurement Insights Tool: Overview: LinkedIn is rolling out a new tool called the Measurement Insights Tool, accessible via the “Measurement” tab in Campaign Manager. Stages: The tool organizes data into funnel stages—Awareness, Consideration, Conversion, and Revenue—based on campaign objectives and CRM integration. Features and Insights: Performance Chart: Visualizes campaign performance metrics (e.g., impressions, clicks, cost per click, leads) over time. Company Funnel Analysis: Tracks companies through funnel stages based on engagement and CRM data. Top Performing Audiences: Identifies high-performing audience segments by seniority, job function, location, and company size. Top Performing Ads and Campaigns: Highlights ads and campaigns generating the highest results for specific objectives, though efficiency metrics are not prioritized. Advanced Attribution: LinkedIn analyzes the last 50 touchpoints (impressions and clicks) per member, allocating credit for conversions across funnel stages. The tool relies on LinkedIn-specific attribution models but encourages comparison with external attribution systems. Opportunities and Limitations: While the tool offers valuable high-level insights, it lacks the ability to drill down into specific campaigns or ads for deeper analysis. It's a strong starting point but requires further refinement to become more actionable for advertisers. Why You Should Listen: Learn how to leverage the new Measurement Insights Tool to improve campaign strategy and attribution. Discover how LinkedIn's advancements in AI-driven reporting are shaping the future of B2B advertising. Gain practical tips for integrating LinkedIn Ads data with your overall marketing strategy. Call to Action: Join the LinkedIn Ads Fanatics Community to connect with top advertisers, access courses, and participate in weekly group calls with AJ. Share your feedback on the Measurement Insights Tool with LinkedIn reps to help shape its development. Connect and Contribute: Submit questions, feedback, or reviews via LinkedIn or email at podcast@B2Linked.com. Attach a voice recording to be featured on the show! This episode is great for those who want to understand LinkedIn's newest measurement tools and how they can help you maximize your LinkedIn Ads investment.  Show Transcript: For the full show transcript, see the show notes page here: Episode 155

Today we talk with AJ Wilcox who has been the largest advertiser on LinkedIn over the years and has expertly managed over $150 million in LinkedIn advertising campaigns.  We discuss what to do to be successful advertising on LinkedIn in 2025. Learn about AJ's journey from his initial discovery of LinkedIn's advertising potential 14 years ago to managing the platform's largest spending account.Despite LinkedIn ads reputation for being very expensive, AJ passionately highlights LinkedIn's unmatched quality, making it a powerhouse for B2B advertisers targeting specific job titles and industries. Hear about his innovative approach using "personal video" content, where authentic, insightful videos crafted by company thought leaders create outstanding engagement and cost-effective results. With tools like Descript, AJ demonstrates that personal inkedIn video ads can be done for a very low cost.Get ready to be captivated by the magic of thought leadership ads, as we contrast them with traditional company posts. Since last year these ads have transformed engagement on LinkedIn by leveraging user-generated content and external influencer posts. AJ discusses strategic targeting techniques and how customer endorsements can boost authenticity and trust. As we venture into 2025 and beyond, AJ shares expert strategies to navigate the evolving landscape of LinkedIn advertising, offering insights on overcoming rising costs while capitalizing on LinkedIn's powerful business-targeting capabilities. Check out AJ's podcast The LinkedIn Ads Show Connect with AJ on LinkedIn Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Show Resources: Here were the resources we covered in the episode: Evergreen LinkedIn Ads Account Benefits Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's YouTube Channel LinkedIn Learning Course Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections! A great no-cost way to support us: Rate/Review! In this episode of The LinkedIn Ads Show, host AJ Wilcox dives into strategies for nurturing cold audiences on LinkedIn to prepare them for meaningful engagement and high-conversion offers. If you've struggled with converting cold traffic into sales-ready leads, this episode walks you through how to build a multi-stage funnel using LinkedIn Ads retargeting features. Key Discussion Points: Why Cold Audiences Need Nurturing: Most cold audiences (95%) aren't ready to engage with sales reps or bottom-of-funnel offers. Nurturing involves multiple retargeting stages to move prospects down the funnel, warming them up to higher-friction calls to action. Building a Multi-Stage Funnel: Stage 1 (Cold Traffic): Use LinkedIn's native audience targeting to reach cold audiences who align with your ideal customer profile. Stage 2 (First Retargeting): Retarget website visitors, company page visitors, and ad engagers from Stage 1. Apply targeting "guardrails" like seniority, job function, or industry to refine the audience. Stage 3 (Hot Traffic): Retarget prospects from Stage 2 who have engaged meaningfully. These are primed for bottom-of-funnel offers like demos or sales calls. Best Practices for Funnel Organization: Use a campaign naming convention like S01, S02, S03 to clearly identify funnel stages in your account and ensure they're sorted alphabetically. Exclude retargeting audiences from the previous stage to avoid overlap and ensure prospects graduate down the funnel. Retargeting Audience Management: Create retargeting audiences based on specific engagements (e.g., video views, document interactions). Combine smaller audiences (e.g., website visitors + company page visitors) to ensure they hit the 300-member minimum for ads to serve. Budget Considerations: A multi-stage funnel works best with a monthly budget of $5,000 or more, though smaller budgets are possible with longer ramp-up times. Testing and Optimization: Run bottom-of-funnel offers in earlier stages as a test to gauge audience readiness. If Stage 3 doesn't yield high conversion rates, adjust ad messaging to clearly communicate value and reduce friction. Recent LinkedIn Updates: LinkedIn Wire Beta: Advertise as pre-roll videos on high-trust publisher content like Bloomberg and Forbes. Holiday Ad Tips: Lower competition during the holidays results in reduced CPCs and CPLs, making it an opportune time to run campaigns. Pro Tips: Take advantage of seasonal or holiday-themed campaigns for better engagement. Use organic posts from company representatives to complement paid ads, especially during events. Call to Action: Join the LinkedIn Ads Fanatics community for access to expert insights, courses, and weekly group calls with AJ. Subscribe to the podcast for weekly LinkedIn Ads tips, and leave a review on Apple Podcasts to help other marketers discover the show. Review and Connect: AJ welcomes listener questions, suggestions, and feedback via LinkedIn or email at podcast@B2Linked.com. Submit a voice recording to be featured in a future episode. Show Transcript: For the full show transcript, see the show notes page here: Episode 154

AJ Wilcox, Founder of B2Linked, has worked with 5 of LinkedIn's top 10 spending accounts and managed over $150 million in LinkedIn ad spend. Host James Lawrence chats with AJ as they delve into key strategies for maximising the output of LinkedIn ads in 2025, the significance of Thought Leader ads, lead-generation tactics that actually work and more.Key Takeaways:The evolution of LinkedIn ads over the yearsEffective LinkedIn ads strategies and funnelsLead generation and conversion tacticsThought Leadership ads: A game changerLinkedIn ads vs. other platformsEffective creative for LinkedIn adsExploring Connected TV adsAdvanced targeting techniquesThe future of LinkedIn adsGuest:AJ Wilcox is the Founder of B2Linked, a LinkedIn Ads-only agency that helps B2B marketers get better results from their LinkedIn campaigns. AJ has worked with 5 of LinkedIn's top 10 spending accounts and managed over $150 million in LinkedIn ad spend.He is a trusted expert in LinkedIn Ads and has spoken at more than 80 industry events and appeared on over 200 podcasts. You can follow AJ on LinkedIn.Find Us Online:James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://www.smartermarketer.com.au/ Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/Buy Smarter Marketer:Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast:This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.

In this Marketing Over Coffee: Dwell Time, Slop Lists, BlueSky, Mini App Blogs and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite MarketingProfs post show – Generative AI for Analytics The slop list and how to do it better AJ Wilcox on LinkedIn Ads 7:55 – 8:39 Wix […] The post How To Do Better On LinkedIn appeared first on Marketing Over Coffee Marketing Podcast.

  Show Resources: Here were the resources we covered in the episode: DJ Sprague on LinkedIn Download your Free Copy of Reputation King Subscribe to DJ's Podcast Shopper Approved Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's YouTube Channel LinkedIn Learning Course Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections! A great no-cost way to support us: Rate/Review! Show Description: This episode of The LinkedIn Ads Show is packed with actionable insights on how your company's reputation and social proof directly influence the success of your LinkedIn Ads. AJ Wilcox is joined by special guest DJ Sprague, co-author of Reputation King, to explore how reputation management strategies can supercharge your LinkedIn campaigns. Key Discussion Points: What is Reputation Management? DJ explains how reputation management builds trust and credibility, key factors in driving conversions and long-term customer relationships. The Role of Social Proof in Ads Learn how to incorporate trust signals like reviews, ratings, years in business, and client milestones into your LinkedIn Ads to boost engagement and click-through rates. Best Practices for Trust Signals on Landing Pages Discover why consistent messaging, social proof, and trust signals on your landing pages are critical for converting LinkedIn Ad traffic. How to Build & Display Reviews DJ shares practical tips for collecting reviews, leveraging them in ads, and ensuring they show up prominently in organic and paid search results. Strategies for B2B Advertisers Gain insights into how reputation management affects B2B campaigns, including ways to use testimonials, awards, and case studies to establish trust. Pro Tips for Requesting Reviews Timing is everything! DJ reveals when and how to ask customers for reviews to maximize response rates and authenticity. Actionable Ideas for Smaller Businesses Don't have years of experience or thousands of reviews? DJ discusses alternative ways to build trust, including leveraging community memberships, case studies, and testimonials. The Impact of Reputation on the Entire Marketing Funnel Reputation affects every stage of the buyer's journey, from traffic generation to sales. AJ and DJ explain why ignoring it can cost you conversions you never realized you lost. Real-Life Case Study DJ shares how implementing reputation management and Q&A strategies increased one client's web traffic by 8,000% and conversions by 400%. Show Transcript: For the full show transcript, see the show notes page here: Episode 153  

If you're planning your 2025 LinkedIn Ad strategy, this is where you want to start. Michelle J Raymond sits down with the LinkedIn Ads expert, AJ Wilcox, to give you the inside scoop on what's working to reduce your CPC and increase leads. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ Key moments in this episode:00:00 Introduction to LinkedIn Ads 01:36 The State of LinkedIn Ads 06:50 Common Mistakes in LinkedIn Ad Campaigns 09:39 Optimising LinkedIn Ad Performance 15:37 The Power of Thought Leader Ads 20:46 New LinkedIn Ad Formats and Features 25:53 Final Tips and Upcoming Events Connect with AJ Wilcox on LinkedIn - https://www.linkedin.com/in/wilcoxaj/ ABOUT MICHELLE J RAYMONDMichelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website -  https://socialmediaforb2bgrowthpodcast.com/   Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond   #LinkedIn #LinkedInAds #B2BMarketing

Show Resources: Here were the resources we covered in the episode: LinkedIn Ads Sponsored Messaging update for the EU Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's YouTube Channel LinkedIn Learning Course Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections! A great no-cost way to support us: Rate/Review! Show Notes: Episode Summary: In this episode, AJ Wilcox dives deep into one of the most frustrating issues for LinkedIn advertisers: campaigns that just won't deliver or spend as expected. AJ walks listeners through his tried-and-true troubleshooting steps, offering actionable insights to get LinkedIn Ads campaigns back on track. Key Discussion Points: Why Campaigns May Not Deliver: AJ explains potential causes, from inactive campaigns to low bidding issues, that might be limiting ad visibility and spend. Detailed Troubleshooting Steps: He provides a step-by-step guide for advertisers to diagnose issues, covering everything from campaign and ad activity to billing checks, small or inactive audiences, and relevancy score. Bidding Strategies: Insights into how manual bidding and maximum delivery bidding can impact campaign delivery, plus tips on knowing when to increase bids. Glitches and Quick Fixes: AJ discusses how occasional LinkedIn platform glitches can hinder ad delivery and how duplicating campaigns can often resolve these issues. Audience Size and Activity: Why small or infrequent audiences on LinkedIn may result in slow ad delivery and how to set realistic expectations. LinkedIn Ads Support: When to reach out to LinkedIn support if troubleshooting steps fail, and tips for contacting them effectively. AJ shares practical solutions to optimize LinkedIn ad delivery, save on costs, and ensure that their campaigns spend efficiently. Show Transcript: For the full show transcript, see the show notes page here: Episode 152

LinkedIn Ads are a great way to help sales teams reach their target audience with less stress. But to make them work, you'll need the right LinkedIn Ad strategies. In this episode, I'm joined by AJ Wilcox, host of the LinkedIn Ads Show podcast. Discover his three tactics that will have prospects running to your inbox. Meet AJ Wilcox AJ Wilcox is a seasoned expert in LinkedIn advertising. He runs a podcast dedicated to LinkedIn Ads and manages a successful LinkedIn Ads agency. Initially an SEO and Google Ads specialist, AJ transitioned into LinkedIn advertising while working for a SaaS company. His expertise quickly grew, leading him to manage LinkedIn's largest spending ads account worldwide. Why Should Sales Teams Use LinkedIn Ads? Most people avoid using LinkedIn Ads for two reasons: 1. They're expensive 2. They believe they don't work If you're one of those who think Meta Ads are better than LinkedIn Ads, AJ is here to prove you wrong. He explains that LinkedIn targets a company's audience with ease, and the return on investment is 2x higher with LinkedIn Ads. Three LinkedIn Ads Strategies for Sales Teams AJ shares these LinkedIn strategies for sales teams: Thought Leadership: Posts that feature a human face receive more reactions on LinkedIn. Instead of sharing company content, showcase an employee or CEO offering advice. AJ tested this method and saw a 5 to 16 percent increase in click-through rates. ABM Strategies: LinkedIn is the top social media platform for ABM (Account-Based Marketing) strategies. Having a list of leads that haven't signed up yet at your fingertips makes it much easier to reach companies' buying committees. This helps increase brand recognition on LinkedIn and improves sales teams' deal closure rates. Engaging Leads in the Sales Pipeline: Sales reps can collaborate with the marketing team to create personalized campaigns for the company's leads list. This ensures ongoing engagement with leads and keeps them moving through the pipeline. “When we show these sales reps, as opposed to their company posts, they're getting on average more than one extra second of dwell time.” - AJ Wilcox. Resources Connect with AJ Wilcox on LinkedIn Hear more LinkedIn Strategies on the LinkedIn Ads Show podcast Learn more about AJ Wilcox at b2linked.com  LinkedIn Prospecting Course Cold Call Openers Sponsorship Offers This episode is brought to you in part by Hubspot. With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales. This episode is brought to you in part by LinkedIn. Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse. This episode is brought to you in part by the TSE Sales Foundation. Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin. Credits As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We'd love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Show Resources: Here were the resources we covered in the episode: Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's YouTube Channel LinkedIn Learning Course Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections! A great no-cost way to support us: Rate/Review! Show Notes: Episode Summary: In this episode of the LinkedIn Ads Show, host AJ Wilcox dives into LinkedIn's product roadmap, detailing new and upcoming features advertisers should get excited about. If you're looking to stay ahead of the curve and leverage the latest tools in LinkedIn Ads, this episode gives you everything you need to know. AJ shares personal insights, community feedback, and predictions for how these features could impact your campaigns. Key Topics Covered: Pro Tip for Lead Generation Ads: Keep ad copy between 100-160 characters to avoid the “See More” link, saving costs on unnecessary clicks that don't trigger lead forms. Dynamic Sponsored Content in Alpha: Salesforce is testing dynamic variables (like industry or company name) in sponsored content. Expect more personalization options coming soon. Reserved Ads & Primetime Ads (2025): Reserved Ads: Secure the first ad slot in the feed for maximum visibility. Primetime Ads: Achieve 100% audience reach within a 24-hour period—ideal for major campaigns. Live Event Ads Rolling Out: Promote live events dynamically before, during, and after the event, with advanced retargeting options based on attendee engagement. Connected TV (CTV) in Public Beta: Use LinkedIn targeting to deliver non-skippable video ads on streaming services like Roku, Hulu, and Peacock. Buyer Group Targeting (Q2 2025): Automatically target the entire buyer's committee with roles and titles relevant to a specific prospect. Conversion API Now Available: Report conversions with high accuracy without relying on cookies. Partners include HubSpot, Zapier, and Google Tag Manager. Dynamic UTM Parameters Launched: Apply dynamic UTM tracking at the campaign or account level to streamline campaign setup and reporting. Business Manager Enhancements: Block/Allow Lists can now be applied at the Business Manager level, simplifying brand safety management across multiple accounts. Coming Soon: Publisher Reporting & Share of Voice Insights: Get performance breakdowns by publisher for LAN and CTV ads, and measure how much visibility your brand captures compared to competitors. Objective-Aware Creative Rotation (Q1 2025): AI-powered ad rotation tailored to campaign objectives for better performance. Predictive Companies Beta: Expands on predictive audiences by identifying entire companies showing interest, offering more precise B2B targeting. If you want to stay ahead with these new LinkedIn Ads features, we've got AJ's expert breakdowns and actionable tips! Don't miss this opportunity to prepare for the future of LinkedIn Ads. Get insights into what's working, how to optimize campaigns with the latest tools, and how to use new features to boost your results. Join the LinkedIn Ads Fanatics community to discuss strategies, learn from experts, and upgrade your advertising game! Show Transcript: For the full show transcript, see the show notes page here: Episode 151

Show Resources: Here were the resources we covered in the episode: FouAnalytics provides the best intelligence I've found on spam/bot traffic Dr Fou's LinkedIn where he publishes awesome deep-dives into traffic quality B2Linked LAN Whitelist B2Linked LAN Blacklist Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's YouTube Channel LinkedIn Learning Course Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections! A great no-cost way to support us: Rate/Review! Show Notes: Episode Summary: In this episode of the LinkedIn Ads Show, host AJ Wilcox dives into a topic that many advertisers have been frustrated with: the quality of LinkedIn Audience Network (LAN) traffic. While LAN traffic has a reputation for being poor quality, AJ shares the breakthrough strategies he used to significantly improve traffic quality and get results worth paying for. If you've been avoiding LAN due to low-quality clicks and bot traffic, this episode is a must-listen! Key Discussion Points: What is the LinkedIn Audience Network (LAN) and Why Does It Matter? AJ explains the role of LAN in reaching LinkedIn's high-quality audience beyond the platform itself, and the common issues marketers face with traffic quality from this network. Understanding Bot Traffic and Its Impact: Discover the prevalence of bot traffic on LAN and why it can skew your results. AJ shares insights from working with Dr. Augustine Fou, a renowned expert in ad fraud and analytics, and how tools like FooAnalytics can help diagnose and understand traffic quality issues. Before and After Case Study: Learn about a real-life case study where AJ implemented a strict allow list on a client's campaigns and saw significant improvements in traffic quality. Before applying the allow list, 63% of the traffic was identified as bot or problematic. After implementing the allow list, the ratio of good to bad traffic improved to over 100%. How to Implement Allow and Block Lists for Better Traffic: AJ details the process of creating and using allow and block lists to improve traffic quality. He provides his own curated lists, which include high-quality publishers like Forbes, The New York Times, and Business Insider, and explains why allow lists are generally more effective than block lists. Breaking Down the Results: While traffic costs increased after applying the allow list, the quality of traffic improved significantly. AJ explains why this happened and what it means for optimizing LinkedIn Audience Network campaigns. Why Bots Click on LinkedIn Ads and What You Can Do About It: AJ reveals the reasons behind bot clicks, including creative validators and low-quality apps that simulate clicks. Understanding these factors can help you make better decisions about your LAN strategy. Step-by-Step Guide to Applying Allow and Block Lists: A detailed walkthrough on how to upload and apply allow or block lists in your LinkedIn Ads Campaign Manager to immediately improve traffic quality. Resources and Tools to Measure Traffic Quality: AJ shares links to FouAnalytics and his curated allow and block lists so you can implement these strategies in your own campaigns. This episode provides in-depth, actionable strategies to turn LinkedIn Audience Network traffic into a valuable resource. Learn how to optimize your campaigns and start seeing the high-quality traffic results you've been hoping for! Show Transcript: For the full show transcript, see the show notes page here: Episode 150

Show Resources: Here were the resources we covered in the episode: Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's YouTube Channel LinkedIn Learning Course Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections! A great no-cost way to support us: Rate/Review! Show Notes: Episode Summary: In this episode of the LinkedIn Ads Show, host AJ Wilcox explores the newly introduced Audience Penetration Metric in LinkedIn Ads. He shares insightful hacks on how to use this metric to better understand campaign reach, calculate audience sizes, and even estimate audience overlap—helping you optimize your LinkedIn Ads strategy and drive greater impact. Key Discussion Points: What is the Audience Penetration Metric? AJ introduces the Audience Penetration metric, explaining how it measures the percentage of your target audience that has been exposed to your ads. This provides a clearer view of how well your ads are reaching the intended audience. Hack #1: Calculating Total Audience Size: Learn how to reverse-engineer LinkedIn's estimated audience size using the audience penetration metric and reach data. This allows you to get a more precise measurement of your audience size beyond LinkedIn's rough estimates. Hack #2: Understanding Bid Effects on Audience Reach: Discover how to test the effect of your bid on audience reach by adjusting your bid over time. This helps you determine if increasing your bid results in a proportional increase in audience reach or if it leads to diminishing returns. Hack #3: Measuring Audience Overlap: AJ shares how the Audience Penetration metric can be used to measure overlap between different audiences, giving you a new way to analyze targeting strategies and ensure you're reaching unique audience segments. Use Cases for Audience Penetration: Find out how to leverage this new metric to optimize your budget allocation, improve targeting accuracy, and better understand the engagement of your target audience on LinkedIn. Potential Limitations: AJ highlights some nuances of the Audience Penetration metric, such as differences in calculated and estimated audience sizes, and shares his thoughts on why these discrepancies occur. Additional Updates: Predictive Audiences Expansion: LinkedIn is expanding its predictive audience capabilities to include retargeting lists, conversions, and lead gen form interactions, allowing advertisers to create more sophisticated lookalike audiences. Inbound Conference Recap: AJ gives a brief recap of his experience at the Inbound Conference, sharing key highlights and announcements about the next year's event location. This episode is packed with practical tips and advanced strategies for using the Audience Penetration metric to its fullest potential. This episode will definitely elevate your LinkedIn Ads campaigns with data-driven insights!   Show Transcript: For the full show transcript, see the show notes page here: Episode 149

Episode Description Show Resources: Here were the resources we covered in the episode: LinkedIn's help article about Website Actions Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's YouTube Channel LinkedIn Learning Course Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections! A great no-cost way to support us: Rate/Review! Show Notes: Episode Summary: In this week's episode of the LinkedIn Ads Show, host AJ Wilcox introduces LinkedIn's groundbreaking new feature—Website Actions—which simplifies conversion tracking and retargeting. Unlike Google or Meta, LinkedIn makes setting up conversions incredibly easy without the need for coding. AJ breaks down how this feature works, its benefits for marketers, and some challenges to be aware of. Key Discussion Points: Website Actions Overview: Learn how LinkedIn's new feature helps track conversions by monitoring button clicks and page visits on your website, all without needing any coding skills. Why Website Actions is Groundbreaking: Unlike other platforms where you need developer assistance or complex setups, LinkedIn allows you to track button presses directly within Campaign Manager, making conversion tracking straightforward and marketer-friendly. Setting Up Website Actions for Conversions: AJ walks through the step-by-step process of setting up Website Actions to track conversions and create retargeting audiences, as well as tips for optimizing these features. Limitations and Workarounds: While Website Actions is powerful, AJ also highlights some of the bugs and limitations, such as delayed updates on page changes and reliance on cookies for retargeting. Retargeting with Website Actions: Discover how to create retargeting audiences based on specific button clicks or page visits, and learn why this feature could be a game changer for LinkedIn Ads. Wishlist for Improvements: AJ discusses potential future enhancements that could make Website Actions even more useful, like the ability to manually refresh updates or view pages as LinkedIn sees them. Additional Updates: Axiom Audiences: AJ shares exciting news about LinkedIn making Axiom audiences more accessible, allowing advertisers to use advanced targeting criteria such as household income or property value. Speaking at Inbound Conference: AJ gives a brief update about his recent speaking engagement at the Inbound Conference. Listener Review Spotlight: AJ shares a 5-star review from a listener in Italy who credits the podcast with helping them achieve significant results in LinkedIn Ads. This episode is packed with actionable insights, and is beneficial to any B2B marketer looking to enhance their LinkedIn Ads performance with the latest tools and techniques.   Show Transcript: For the full show transcript, see the show notes page here: Episode 148

Show Resources: Here were the resources we covered in the episode: Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's YouTube Channel LinkedIn Learning Course Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections! A great no-cost way to support us: Rate/Review! Show Notes: Episode Summary: In this episode of the LinkedIn Ads Show, host AJ Wilcox dives deep into LinkedIn's free market research tool: Brand Lift Studies. Many advertisers are unaware of this powerful feature, and AJ explains how you can leverage it to measure the impact of your LinkedIn Ads campaigns on brand awareness, product consideration, and more. Key Discussion Points: Introduction to Brand Lift Studies: Learn what these studies are, how they work, and the requirements needed to access them. Budget Requirements: Understand the budget thresholds necessary to qualify for free Brand Lift Studies and how many questions you can ask based on your spend. Survey Setup and Options: AJ walks through the different types of questions you can ask, ranging from brand awareness to product consideration and even employer favorability. How It Works: Discover how LinkedIn segments your audience into test and control groups, collects responses, and measures the lift (or drag) in brand metrics. Interpreting Results: AJ shares insights on how to interpret the data from these studies, including statistical strength, relative brand lift, absolute brand lift, and estimated total lift. Case Study Example: AJ shares a recent experience where a client saw both significant lift and an unexpected drag in product consideration, offering valuable lessons for advertisers. Is It Worth It? AJ provides his take on whether the time investment in setting up these studies is justified based on the potential insights gained. Additional Updates: LinkedIn News: Updates on LinkedIn's policies around political advertising, invoicing through Business Manager, and the introduction of newsletter ads. Community Involvement: AJ invites listeners to join the LinkedIn Ads fanatics community, offering access to exclusive content, courses, and weekly group calls. This episode is a must-listen for B2B marketers looking to enhance their LinkedIn Ads strategy with data-driven insights. Whether you're spending big or just curious about LinkedIn's tools, AJ's breakdown of Brand Lift Studies will equip you with the knowledge to make informed decisions about your campaigns.   Show Transcript: For the full show transcript, see the show notes page here: Episode 147

Show Resources: Here were the resources we covered in the episode: Chandler Quintin's episode on how to get incredible LinkedIn video ad performance How LinkedIn defends against bot traffic on the LinkedIn Audience Network Follow AJ on LinkedIn B2Linked's YouTube Channel LinkedIn Learning Course Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections! A great no-cost way to support us: Rate/Review! Show Notes: Episode Summary: Key Takeaways: This episode of the LinkedIn Ads Show, hosted by AJ Wilcox, delves into the ongoing debate among B2B marketers about whether LinkedIn Ads is truly a Tier 1 advertising platform. AJ discusses the platform's strengths and areas needing improvement to solidify LinkedIn's place among the top advertising platforms like Google and Meta. Key Discussion Points: Platform Tier Classification: AJ defines Tier 1 platforms as essential tools that B2B marketers must master, such as Google and Meta, due to their comprehensive features and widespread use. LinkedIn is currently on the cusp between Tier 1 and Tier 2, with many key features missing or needing enhancement to reach true Tier 1 status. Platform Generosity: AJ introduces the concept of "platform generosity," explaining that early-stage platforms like Google and Facebook succeeded by offering low costs and high value, attracting widespread use. LinkedIn, in contrast, started with higher costs and lacked the generous features that help new advertisers achieve success, which could hinder its growth and perception as a top-tier platform. Feature Wishlist for LinkedIn Ads: Device Targeting: The ability to target ads based on the device type (mobile vs. desktop) is crucial for optimizing campaigns but is currently missing. Time Zone Flexibility: AJ argues for the ability to change campaign time zones and schedule ads according to the user's local time, improving budget efficiency and targeting accuracy. Hourly Reporting and Scheduling: LinkedIn should provide more granular hourly reporting and allow for ad scheduling based on when the audience is most active, enhancing campaign effectiveness. Daily Budget Control: LinkedIn often overspends on daily budgets, particularly with maximum delivery bidding, which feels like a "cash grab." More precise control is needed to avoid overspending. Improved Audience Matching: Enhancements like targeting by LinkedIn profile URLs could significantly improve the match rates for uploaded contact lists. Custom Calculated Columns: AJ suggests allowing advertisers to create custom calculated metrics within Campaign Manager, eliminating the need for manual calculations in Excel. Ad Type Transparency: LinkedIn should make it easier to identify the ad type within exported reports, helping advertisers better analyze campaign performance. Expanded Objectives for Thought Leader Ads: AJ advocates for adding more objectives to Thought Leader Ads, including website visits and lead generation, to increase their utility. Simplified Duplication and Management of Conversation Ads: The current process for creating and duplicating Conversation Ads is cumbersome; LinkedIn could streamline this to make it more user-friendly. Additional Feedback and Community Suggestions: AJ shares feedback from the LinkedIn Ads community, including suggestions for better dynamic UTM tracking, a more user-friendly Campaign Manager interface, and dark mode compatibility. Conclusion: This episode provides a comprehensive evaluation of LinkedIn Ads, highlighting both its potential and the areas where it falls short. For LinkedIn Ads to move firmly into Tier 1 status, it must address these shortcomings, offering advertisers more control, transparency, and tools to optimize their campaigns effectively. By implementing the suggested features and improvements, LinkedIn could significantly enhance its value proposition, attracting more advertisers and solidifying its place as a critical platform for B2B marketers.   Show Transcript: For the full show transcript, see the show notes page here: Episode 146

Show Resources: Here were the resources we covered in the episode: Best practices to getting the highest match rate from LinkedIn list uploads: Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's YouTube Channel LinkedIn Learning Course Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections! A great no-cost way to support us: Rate/Review!   Show Notes: Episode Summary In this episode of The LinkedIn Ads Show, host AJ Wilcox shares his comprehensive playbook for promoting your presence at in-person events like trade shows and conferences using LinkedIn Ads. If you're looking to make a significant impact at your next event, this episode provides actionable insights on how to effectively target attendees, choose the right ad formats, and optimize your promotion strategy. Key Discussion Points: Targeting Event Attendees: List Targeting: Use contact lists or company lists of attendees to reach them directly. If you don't have a list, use LinkedIn's native targeting to reach professionals in the city where the event is being held. Geographic Targeting: Target the city of the event using LinkedIn's recent or permanent geography feature to reach attendees and professionals temporarily in the area. Choosing the Right Ad Formats: Conversation Ads and Click-to-Message Ads: These offer a personalized, VIP invitation feel, perfect for inviting attendees to special events or meetups. Thought Leader Ads: Promote posts from company representatives about attending the event. These ads tend to achieve higher engagement rates than standard company posts. Single Image Sponsored Content: Ideal for driving traffic to your landing page, as you only pay for clicks that lead to your website. Text Ads: A cost-effective way to keep your brand top of mind, especially for desktop users. What to Promote: Promote special events, presentations, or booth activities, such as product demos, giveaways, or exclusive meetups. Unique draws like F1 simulators or free drinks can increase traffic to your booth. Timing Your Promotions: Pre-Event: Advertise in the weeks leading up to the event to get on attendees' calendars. Use personal invites and offer benefits to encourage meetings. During the Event: Target attendees and professionals in the city with your ads. Consider using a mix of list targeting and native targeting. Post-Event: Retarget individuals who interacted with your ads during the event to keep them engaged with your brand. Bonus: Organic Promotion Tips: Encourage company representatives to post about attending the event, including any special offers or activities. Post a wrap-up after the event, acknowledging key takeaways and tagging attendees or speakers to increase shares and engagement. Recent LinkedIn Updates: Changes to how LinkedIn counts impressions and clicks for video ads, now excluding actions taken before the video starts playing. Updates to sponsored messaging metrics, separating them from impressions and clicks in Campaign Manager. Call to Action: Join the LinkedIn Ads Fanatics community for in-depth courses, expert advice, and weekly group calls. Subscribe to the podcast for more insights, and leave a review on Apple Podcasts to share your feedback and experiences. Review and Connect: Listeners are invited to connect with AJ on LinkedIn or via email at podcast@b2linked.com. AJ encourages sharing reviews, questions, and suggestions to be featured on the show. Listeners will learn how to leverage LinkedIn Ads for successful event promotions, ensuring your brand stands out and maximizes its impact at your next conference or trade show. Show Transcript: For the full show transcript, see the show notes page here: Episode 144

Show Resources: Here were the resources we covered in the episode: Organic Content Posting through RSS Feed Great example of an engaging document for LinkedIn Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's YouTube Channel LinkedIn Learning Course Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections! A great no-cost way to support us: Rate/Review!   Show Notes: Episode Summary In this episode of The LinkedIn Ads Show, host AJ Wilcox dives deep into the world of LinkedIn document ads, exploring why they've become one of his top recommended ad formats and sharing expert tips on how to make the most out of them. AJ also covers the latest LinkedIn updates and offers practical advice for getting the best performance at the lowest costs. Key Discussion Points: Introduction to Document Ads: AJ explains why document ads have become one of his favorite formats, highlighting their ability to generate high engagement and deliver strong results when used effectively. Lessons Learned from Initial Tests: AJ shares his early experience with document ads and why he initially dismissed them due to poor performance. He revisits his approach and explains what he missed, leading to a renewed appreciation for the format. Best Practices for Document Ad Creation: Focus on designing documents with minimal text and high-impact visuals to attract attention on mobile devices. Use bright colors and large fonts to make each slide engaging and encourage viewers to keep scrolling. Objective-Based Performance Analysis: AJ breaks down the three objectives available for document ads—Engagement, Website Visits, and Lead Generation—offering insights into when and how to use each for optimal results. Engagement Objective: High click-through rates but potentially higher costs due to paying for all types of engagement clicks. Website Visits Objective: Best for driving traffic, with lower overall costs and free engagement clicks. Lead Generation Objective: Can be effective for gated content but may incur unexpected costs for interactions like "See More" clicks. Testing and Metrics: AJ shares results from various A/B tests comparing objectives, revealing that website visits often yield the best cost per lead and overall performance. Metrics to track: Cost per 25%, 50%, 75% view, and cost per completion to evaluate document engagement. The importance of exporting data to Excel for more detailed analysis and comparisons. LinkedIn Updates: Content ingestion via RSS feeds for LinkedIn company pages, allowing for faster and easier organic content posting. AI-generated ad copy suggestions for single image ads, now available to over 50% of ad accounts. New ability to send test leads directly from the lead gen form in Campaign Manager, streamlining the testing process. AJ's Pro Tips: Use square designs for document ads to maximize visibility across different ad formats. Include arrows or prompts in the design to encourage users to scroll through the document. Choose the objective that aligns best with your campaign goals, rather than defaulting to LinkedIn's suggestions.      Call to Action: Listeners are encouraged to join the LinkedIn Ads Fanatics community to access in-depth courses, expert advice, and weekly group calls with AJ. Subscribe to the podcast for more LinkedIn Ads insights, and leave a review on Apple Podcasts or send in an audio review for a chance to be featured. Review and Connect: AJ welcomes questions, suggestions, and feedback via email at podcast@b2linked.com or through LinkedIn DMs. He looks forward to featuring listener reviews and advice in future episodes. Listeners interested in learning how to harness the power of document ads on LinkedIn and get insider tips on achieving the best ad performance for your campaigns.   Show Transcript: For the full show transcript, see the show notes page here: Episode 143

AJ Wilcox, Founder of B2Linked, delves into leveraging LinkedIn ads for B2B growth. Streamlining lead capture and audience management are crucial aspects of maximizing your return on investment (ROI) with LinkedIn Ads. Martech integrations offer powerful solutions to these challenges. Today, AJ discusses the best martech to integrate with your LinkedIn ads.Connect With: Aj Wilcox: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AJ Wilcox, Founder of B2Linked, delves into leveraging LinkedIn ads for B2B growth. Streamlining lead capture and audience management are crucial aspects of maximizing your return on investment (ROI) with LinkedIn Ads. Martech integrations offer powerful solutions to these challenges. Today, AJ discusses the best martech to integrate with your LinkedIn ads.Connect With: Aj Wilcox: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AJ Wilcox, Founder of B2Linked, delves into leveraging LinkedIn ads for B2B growth. With its extensive network of professionals and robust targeting options, LinkedIn offers a unique opportunity to connect with decision-makers in your industry. Strategically crafting and deploying LinkedIn ad campaigns helps you reach your target audience, generate quality leads, and nurture them through the sales funnel. Today, AJ discusses how you can leverage LinkedIn ads to build your pipeline.Connect With: Aj Wilcox: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AJ Wilcox, Founder of B2Linked, delves into leveraging LinkedIn ads for B2B growth. With its extensive network of professionals and robust targeting options, LinkedIn offers a unique opportunity to connect with decision-makers in your industry. Strategically crafting and deploying LinkedIn ad campaigns helps you reach your target audience, generate quality leads, and nurture them through the sales funnel. Today, AJ discusses how you can leverage LinkedIn ads to build your pipeline.Connect With: Aj Wilcox: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode Description Show Resources: Here were the resources we covered in the episode: Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's YouTube Channel LinkedIn Learning Course Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections! A great no-cost way to support us: Rate/Review!   Show Notes: Episode Summary   In this episode of the LinkedIn Ads Show, AJ Wilcox explores the concept of the Measurement Maturity Index (MMI) introduced by LinkedIn. Here are the main discussion points: Introduction to MMI: Explanation of the Measurement Maturity Index (MMI) as a tool to assess and enhance LinkedIn Ads measurement strategies. The process involves a survey facilitated by a LinkedIn rep, resulting in a score from 1 to 100. MMI Survey Breakdown: Overview of the survey questions covering topics such as sales cycle length, key metrics, attribution windows, decision-making processes, lead scoring, CRM data sharing, attribution methodologies, partnerships, and privacy practices. The survey results in a comprehensive PDF deck highlighting strengths and areas for improvement. MMI Score and Pillars: Detailed explanation of the five pillars that contribute to the MMI score: Signals: Data passed back to the ad platform. Reporting and ROI: Understanding ad performance and effectiveness. Insights: Utilizing audience and content insights. Verification: Ensuring ads are viewed in a safe environment. Experimentation: Running A/B tests and learning from performance impacts. Recommendations and Insights: Insights on how to improve in each pillar, such as using the LinkedIn Insight Tag, offline conversions, clean room data collaboration platforms, A/B testing tools, and verification partners like Integral Ad Sciences and DoubleVerify. Importance of being honest in the survey to receive useful feedback and recommendations. Practical Tips and Personal Experience: AJ's experience with the MMI process and the benefits of obtaining a score and tailored recommendations. Encouragement to leverage third-party providers for advanced tracking and verification, despite the additional cost. Community and Listener Engagement: Highlighting the LinkedIn Ads Fanatics community for deeper learning and networking with top LinkedIn Ads professionals. Invitation to join the community, leave reviews, and engage with the podcast through questions and feedback.      Call to Action: Join the LinkedIn Ads Fanatics community to deepen your expertise and engage with other LinkedIn Ads professionals. Subscribe to the podcast for weekly insights, and leave a review on Apple Podcasts to show your support. Review and Connect: Listeners are invited to leave reviews, send questions or feedback via email at podcast@b2linked.com, or message AJ directly on LinkedIn. AJ's DMs are open for any inquiries and suggestions. Listeners interested in optimizing their LinkedIn Ads measurement strategies and gaining actionable insights from industry experts will find this episode particularly valuable.   Show Transcript: For the full show transcript, see the show notes page here: Episode 142

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed AJ Wilcox, a LinkedIn Ads expert and founder of B2Linked, a company specializing in LinkedIn Ads account management. Wilcox is renowned for his in-depth knowledge of LinkedIn's advertising platform and his ability to optimize ad campaigns for maximum ROI. His insights provide a comprehensive guide to transforming clicks into clients through effective LinkedIn Ads strategies. AJ Wilcox's extensive experience with LinkedIn Ads offers listeners practical tips and advanced techniques to enhance their B2B marketing efforts. He explains the nuances of LinkedIn's advertising tools, the importance of targeting the right audience, and how to create compelling ad content that resonates with professionals. This episode is a must-listen for marketers leveraging LinkedIn Ads to drive business growth and achieve substantial results.   Key Takeaways I know we've all clicked on a Facebook ad or two before, but have we clicked on a LinkedIn ad? Though we see them every time. AJ Wilcox and I discuss LinkedIn ads' rising popularity and unique advantage in B2B marketing. He stresses the importance of optimizing ad spend and creating high-impact content. He shares strategies for effective targeting and measuring success, ensuring every dollar spent contributes to achieving marketing goals. He states clear messaging, strong visuals, and robust targeting options are essential for driving engagement and conversions. In this episode, you'll learn how to hack LinkedIn Ads, why Meta struggles to compete, and why all these strategies are essential for long-term agency growth. More About AJ Wilcox: Check out his Website - b2linked.com/ Follow him on LinkedIn - linkedin.com/in/wilcoxaj

Send us a Text Message.Today, we're diving into the world of LinkedIn advertising with none other than AJ Wilcox, the founder of B2Linked.com, a leading LinkedIn ads agency. AJ is here to share his expert insights on how to use LinkedIn effectively to boost your business's sales and marketing strategies.In this episode, you'll learn: •

Show Resources: Here were the resources we covered in the episode: How to get the best match rates from LinkedIn list uploads LinkedIn's description of Predictive Audiences Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's YouTube Channel LinkedIn Learning Course Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections! A great no-cost way to support us: Rate/Review!   Show Notes: Episode Summary   In this episode of the LinkedIn Ads Show, AJ Wilcox dives deep into the new feature of LinkedIn Ads: Predictive Audiences. Here are the key discussion points: Introduction to Predictive Audiences: Predictive Audiences are replacing the traditional lookalike audiences on LinkedIn. They dynamically update and allow more control over audience matching using a slider. Testing Predictive Audiences: AJ shares insights from his tests comparing seed lists with predictive audiences. He highlights a significant drop in audience size when applying specific targeting criteria. Performance Insights: Despite smaller audience sizes, predictive audiences showed higher click-through and conversion rates compared to standard audiences. Discussion on how predictive audiences might be leveraging LinkedIn's AI to focus on intent signals rather than traditional targeting facets. Audience Composition Analysis: Comparison of job functions, company sizes, and industries between seed lists and predictive audiences. Notable shifts in audience composition, with predictive audiences often deviating significantly from the original seed list. Listener Interactions: AJ reads a positive review from a listener, highlighting the impact of the podcast. Encouragement for listeners to leave reviews, join the LinkedIn Ads Fanatics community, and participate in discussions. Practical Tips: Recommendations for setting up predictive audiences with clean seed lists and appropriate guardrails. Advice on leveraging audience insights for better campaign performance and understanding.      Call to Action: Join the LinkedIn Ads Fanatics community to deepen your expertise and engage with other LinkedIn Ads professionals. Subscribe to the podcast for weekly insights, and leave a review on Apple Podcasts to show your support. Review and Connect: Listeners are invited to leave reviews, send questions or feedback via email at podcast@b2linked.com, or message AJ directly on LinkedIn. AJ's DMs are open for any inquiries and suggestions.   Listeners interested in advanced LinkedIn Ads strategies and real-world performance data will find this episode particularly insightful.   Show Transcript: For the full show transcript, see the show notes page here: Episode 141

Show Resources: Here were the resources we covered in the episode: Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's YouTube Channel LinkedIn Learning Course Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections! A great no-cost way to support us: Rate/Review!   Show Notes: Episode Summary In this episode of The LinkedIn Ads Show, host AJ Wilcox dives into the newly introduced metric, dwell time, and explores its implications for LinkedIn advertisers. AJ provides an in-depth analysis of what dwell time is, how it's measured, and shares valuable benchmarks to help you understand and improve your ad performance. Key Discussion Points: Introduction to Dwell Time: Explanation of what dwell time is: the average time viewers spend on your ad before scrolling or clicking. Importance of dwell time in measuring ad engagement and its role in the "attention economy." New LinkedIn Features: Introduction of LinkedIn's ability to sponsor newsletters. Explanation of how to sponsor both company and individual newsletters. Introduction of subscription and viral subscription metrics for tracking newsletter performance. Connected TV (CTV) Updates: Announcement of LinkedIn's connected TV frequency control. Importance of managing ad frequency to avoid viewer fatigue. Dwell Time Calculation: Detailed explanation of how LinkedIn calculates dwell time based on ad impressions with more than 50% visibility. Applicability of dwell time to various ad formats, including newsfeed ads, LinkedIn Audience Network campaigns, and connected TV. Benchmarks and Insights: Benchmark data on average dwell times for different ad formats and objectives: Newsfeed ads: 2.68 seconds LinkedIn Audience Network ads: 17.5 seconds Connected TV ads: 23.55 seconds Single image ads: 4.76 seconds Thought Leader Ads: 3-5 seconds Highest dwell time for job applicant objectives, followed by video views. Lead generation objective with the lowest dwell time at 2.7 seconds. Practical Applications: How to find and use dwell time metrics in Campaign Manager. AJ's tips on incorporating dwell time into ad performance analysis alongside other metrics like click-through rates. AJ's thoughts on why LinkedIn may have set different dwell time thresholds for paid and organic videos. Community and Resources: Invitation to join the LinkedIn Ads Fanatics community for access to courses, expert advice, and weekly group calls. Encouragement for listeners to subscribe, leave reviews, and connect with AJ for further questions and feedback. Call to Action: Join the LinkedIn Ads Fanatics community to deepen your expertise and engage with other LinkedIn Ads professionals. Subscribe to the podcast for weekly insights, and leave a review on Apple Podcasts to show your support. Review and Connect: Listeners are invited to leave reviews, send questions or feedback via email at podcast@b2linked.com, or message AJ directly on LinkedIn. AJ's DMs are open for any inquiries and suggestions.           This episode provides understanding into the new dwell time metric and learn how to leverage it for better ad performance on LinkedIn.   Show Transcript: For the full show transcript, see the show notes page here: Episode 140

Episode Description Show Resources: Here were the resources we covered in the episode: How to get high quality LI Ads traffic at steep discounts Ultimate LinkedIn Ads Starting Checklist Ultimate LinkedIn Ads Advanced Guide Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's YouTube Channel LinkedIn Learning Course Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections! A great no-cost way to support us: Rate/Review!   Show Notes: Episode Summary Episode Title: What Do You Wish You'd Known When You First Started Advertising on LinkedIn? In this episode of The LinkedIn Ads Show, host AJ Wilcox invites experienced LinkedIn advertisers to share the insights and tips they wish they had known when they first started. The discussion is packed with advanced advice suitable for both newcomers and seasoned professionals in the LinkedIn Ads space. Key Discussion Points: Constant Testing: Dan Bebb emphasizes the importance of continuous testing and evolving campaigns to keep up with the fast-paced digital marketing landscape. LinkedIn's Unique Algorithms: Nicholas Branda highlights how LinkedIn operates like a machine, advising on the careful interpretation of audience targeting and the valuable insights from demographic reports. B2B Sales Cycles: Anthony Blatner discusses the long sales cycles in B2B marketing, stressing the importance of patience and long-term strategy. Creative and Messaging: Mario Maier advises doubling the time spent on creatives and copy, leveraging CRM sync, and focusing on retargeting for better campaign results. Ad Format Experimentation: Ava Yakub underscores the necessity of testing different ad formats and dimensions to find the most effective combinations. Higher CPL Justification: Tanner Stolte explains that higher cost-per-lead (CPL) can be justified by the quality and ROI of LinkedIn leads compared to other platforms. Bidding Strategies: Jacob Juan Carlos Lundy shares insights on proper bidding strategies to avoid overspending. Testing New Ad Formats: Rob Drummond encourages advertisers to test new formats, integrate with organic strategies, and maintain a stoic mindset when offers fail. Avoiding LinkedIn Audience Network: Muhammad Ali Shahzad and Marco Savo discuss the pitfalls of using the LinkedIn Audience Network and automated bidding suggestions. Strategic Planning and Customer Journey: Clare Williams focuses on the importance of strategic planning, behavioral psychology, and understanding the entire customer journey. Time Zone Awareness: Sarah Miller reminds advertisers to consider LinkedIn's UTC operation when planning budgets and campaign schedules. Manual Bidding Control: Jamie Taylor and Mathias Skove Onsby emphasize the value of manual bidding and the importance of frequency in ad exposure. AJ Wilcox's Reflections: AJ shares his own learnings, such as the importance of data analysis skills in Excel and the value of community learning through shared test results. Call to Action: Listeners are encouraged to join the LinkedIn Ads Fanatics community for rapid learning and access to comprehensive LinkedIn Ads courses. Review and Connect: New listeners are invited to subscribe, and loyal listeners are encouraged to leave reviews on Apple Podcasts. AJ is open to questions and suggestions via email and LinkedIn.           This episode provides deep insights from LinkedIn advertising experts and enhance your campaign strategies with advanced tips and real-world experiences.   Show Transcript: For the full show transcript, see the show notes page here: Episode 139

Show Resources: Here were the resources we covered in the episode: Thought Leader Ads Basics More Efficient Thought Leader Ads Creation Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's YouTube Channel LinkedIn Learning Course Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections! A great no-cost way to support us: Rate/Review! Show Notes: Episode Summary In this episode of the LinkedIn Ads Show, host AJ Wilcox tackles the challenge many B2B marketers face: transitioning the success of LinkedIn Thought Leader Ads to Company Ads. Here are the key discussion points: Introduction: AJ highlights the common frustration of high-performing Thought Leader Ads not translating to effective Company Ads and sets the stage for strategies to bridge this gap. LinkedIn Ads Updates: AJ shares recent news from LinkedIn, including proactive credits for incorrect costs in manual bidding campaigns and adjustments for double-counted EU conversions, praising LinkedIn's transparency and trust-building efforts. Listener Shoutouts and Feedback: AJ acknowledges a positive review from Helly Thuy Tien, a paid media specialist from Australia, and answers a detailed question from Caressa Kuk, a lead marketer from the Netherlands, about balancing Thought Leader Ads and Company Ads. Strategies for Improving Company Ads: Mention the Company: Have your thought leader reference the company early in the post. Call to Action: Encourage followers to also follow the company. Branding: Add company logos to images or videos in Thought Leader Ads. Storytelling: Use Thought Leader Ads to tell the company's founding or inspirational stories. Retargeting: Create retargeting audiences from Thought Leader Ad interactions and test their effectiveness against cold audiences. Optimizing Video Ads: AJ advises targeting viewers who watch at least 50% of the video for retargeting, as this indicates genuine interest. Funnel Positioning: Thought Leader Ads are most effective at the top of the funnel but can also be utilized in the middle and bottom stages depending on the strategy. Community Engagement: AJ invites listeners to join the LinkedIn Ads fanatics community for access to courses and group calls, and encourages feedback and questions via LinkedIn or email. This episode provides actionable strategies to enhance your LinkedIn Ads performance and efficiently transfer the success of your Thought Leader Ads to your Company Ads. Show Transcript: For the full show transcript, see the show notes page here: Episode 138

Discover Andrea Cruz's journey from Venezuela to Boston, mastering business administration and international marketing. Learn about the power of mentorship and the intricacies of B2B marketing in this insightful episode.Episode Highlights Andrea Cruz's journey from Venezuela to Boston shaped her into a versatile business professional. Her degrees in Business Administration and International Business equipped her with digital marketing skills ahead of their time. Mentors like Jeremy Krantz, AJ Wilcox, and JD Prater played pivotal roles, guiding her through career transitions and public speaking fears.Embracing diversity in Massachusetts, Andrea thrived among various cultures, fostering a deep understanding of global perspectives. Fluent in multiple languages, she embodies a polyglot identity, enhancing her ability to empathize and connect across diverse communities. Andrea's dedication to mentorship reflects her belief in holistic growth, emphasizing emotional openness and strategic planning.As a B2B marketing enthusiast, Andrea challenges misconceptions and advocates for personalized strategies. Her managerial role allows her to empathize with team members and champion inclusive, hands-on leadership. With a passion for niche verticals and brand differentiation, she navigates the complexities of B2B marketing with creativity and purpose, emphasizing customer-centric approaches for sustainable growth.Episode LinksTinuitiLinkedInX/TwitterFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

This week's episode of Win The Hour, Win The Day Podcast interviews, AJ Wilcox. Boost your LinkedIn presence with AJ Wilcox's smart tips! In this exciting episode, AJ Wilcox, a LinkedIn genius…shared us simple tricks to stand out…on LinkedIn without spending money! You'll learn:-How to make a LinkedIn ads account for free insights.-Easy ways to understand your audience better.-Tips for making engaging, short videos that catch attention.-How to sound like you and have fun on LinkedIn. Join us to learn how to shine on LinkedIn the easy way! Win The Hour, Win The Day! www.winthehourwintheday.com  Podcast: Win The Hour, Win The Day Podcast  Facebook: https://www.facebook.com/winthehourwintheday/LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast You can find AJ Wilcox at:LinkedIn: https://www.linkedin.com/in/wilcoxaj/Website: https://b2linked.com/ #krisward #linkedinstrategy #linkedinlearning

AJ Wilcox, Founder of B2Linked, delves into leveraging LinkedIn ads for B2B growth. Streamlining lead capture and audience management are crucial aspects of maximizing your return on investment (ROI) with LinkedIn Ads. Martech integrations offer powerful solutions to these challenges. Today, AJ discusses the best martech to integrate with your LinkedIn ads. Connect With: Aj Wilcox: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AJ Wilcox, Founder of B2Linked, delves into leveraging LinkedIn ads for B2B growth. Streamlining lead capture and audience management are crucial aspects of maximizing your return on investment (ROI) with LinkedIn Ads. Martech integrations offer powerful solutions to these challenges. Today, AJ discusses the best martech to integrate with your LinkedIn ads. Connect With: Aj Wilcox: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AJ Wilcox, Founder of B2Linked, delves into leveraging LinkedIn ads for B2B growth. With its extensive network of professionals and robust targeting options, LinkedIn offers a unique opportunity to connect with decision-makers in your industry. Strategically crafting and deploying LinkedIn ad campaigns helps you reach your target audience, generate quality leads, and nurture them through the sales funnel. Today, AJ discusses how you can leverage LinkedIn ads to build your pipeline.Connect With: Aj Wilcox: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AJ Wilcox, Founder of B2Linked, delves into leveraging LinkedIn ads for B2B growth. With its extensive network of professionals and robust targeting options, LinkedIn offers a unique opportunity to connect with decision-makers in your industry. Strategically crafting and deploying LinkedIn ad campaigns helps you reach your target audience, generate quality leads, and nurture them through the sales funnel. Today, AJ discusses how you can leverage LinkedIn ads to build your pipeline.Connect With: Aj Wilcox: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AJ Wilcox - CEO - B2Linked | LinkedIn Ads Performance Agency AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific ad agency, in 2014. He's an official LinkedIn partner, host of the LinkedIn Ads Show podcast, and has managed among the world's largest LinkedIn Ads accounts worldwide. He's a ginger & triathlete. He & his wife live in Utah, with their four kids, and his company car is a wicked-fast go-kart. --- Support this podcast: https://podcasters.spotify.com/pod/show/dylanconroy/support

LinkedIn Ads have become a powerful tool for companies, but using them to their full potential requires a strategic approach. In this episode, I'm joined by LinkedIn Ads expert AJ Wilcox to discuss the advantages of LinkedIn Ads, how companies can use them to increase their warm and hot leads significantly, the many types of ads available, and what happens when you dabble in the platform. 4 Steps to a LinkedIn Ads Strategy Target the right audience based on budget. Find out who the audience is and what they need. Offer free and/or subscribable content. Build the know, like, and trust factor. About AJ Wilcox AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, THE LinkedIn Ads agency, in 2014. He's managed over $150M in spend on the platform, and they're official LinkedIn partners. AJ is the host of the LinkedIn Ads Show podcast and has managed 5 of the world's top 10 LinkedIn Ads accounts. He's a ginger & triathlete. He lives in Utah with his beautiful wife and 5 adorable kids, and his company car is a wicked-fast go-kart. Strategic LinkedIn Ads LinkedIn Ads can be a powerful tool for companies, but it's important to invest in them strategically. AJ says that simply dabbling in them might not yield immediate results, especially if you're advertising at a low volume. You need to understand that the impact of your ads may take time to materialise. To make the most of a low-volume approach, AJ recommends targeting warm audiences. By focusing on the people already familiar with your brand, you increase the chances of achieving positive outcomes. LinkedIn Ad Types Using LinkedIn Ads without professional knowledge can be challenging. With it, you may end up wasting a significant amount of money on ineffective ad campaigns. AJ provides some guidance on how to use this as a learning experience and advises marketing managers who are asked to start using them without training. LinkedIn offers a huge variety of ad types, from direct messages and sidebar ads to news feed ads, including images, carousels, and videos. Video ads are gaining popularity because they are a much more direct way to build the know, like, and trust factor in getting your audience from a cold or warm lead to a hot one. Video is becoming the future of LinkedIn! Do you use LinkedIn Ads? What do you like about them? Have you ever invested money in LinkedIn Ads and received little to no return on your investment? Let me know your experience in the comments on the episode page. In This Episode What kind of companies should invest in LinkedIn advertising [7:30] What happens when you dabble in LinkedIn Ads [11:00] The reality of using ads without professional knowledge [16:00] How marketing managers can make their case to their managers [20:45] Why you can't use your Meta strategy on LinkedIn [22:45] How to start working with an agency [24:30] The power of free and subscribable content [26:00] How many types of ads exist on LinkedIn [27:15] The power of LinkedIn video ads [29:30] Links & Resources Learn About LinkedIn Ads Fanatics Get the Free Comprehensive LinkedIn Ads Startup Checklist & Guide Listen to The LinkedIn Ads Show Find AJ Wilcox Online Follow AJ Wilcox on LinkedIn | X | YouTube Find Louise Brogan Online Follow Louise Brogan on LinkedIn | Facebook | Instagram | YouTube Subscribe to LinkedIn with Louise Brogan on Apple Podcasts | Spotify

Today on our SaaS Expert Series, Jeff sits down with AJ Wilcox – founder of B2Linked.com, LinkedIn Ads expert and Linkedin Ads Show podcast host. shares insights drawn from his experience managing a staggering 150 million in LinkedIn ad spend.AJ provides a crash course on circumventing common pitfalls, creating effective content and tracking metrics for successful campaigns. Plus, we'll delve into how advertising has adapted to the changing market dynamics and how it continues to play a vital role in enhancing brand awareness and reaching the right audience.With his expert guidance, we explore the potential of LinkedIn's unique targeting options, focusing not just on arbitrary interests but the professional identity of potential customers.Key Takeaways[00:03:58] - Strategic Gratitude in Business[00:14:14] - Shifting Strategy for Increasing Brand Awareness[00:23:23] - Emotional Connection in Advertising's Power[00:29:30] - Imagery and Ad Copy in Advertising[00:36:34] - Optimizing Click-Through Rates and Costs[00:39:36] - Optimizing LinkedIn Advertising With Limited Information[00:46:27] - Bringing Personality and Humanity to Business[00:49:40] - Learning Value of Niche Podcast[00:51:19] - AJ Shares Tips for LinkedIn AdsTweetable Quotes"I think right there lies an underutilized superpower, and that is gratitude. It's the soft whisper that can cause a seismic shift in workplace morale and customer loyalty and the relentless pursuit of progress." - 00:03:22 Jeff Mains"Pausing to express heartfelt thanks isn't just nice, it's essential, and in the midst of chasing KPIs and bottom lines, taking a moment to genuinely thank someone can really be a game changer." - 00:04:13 Jeff Mains"When gratitude percolates through your organization and employees and customers don't just feel valued, they feel like they belong. And that is next level." - 00:07:55 Jeff Mains"What we've found is email address is a really tricky field in B2B because their login email address is usually their personal email, but sales only wants a business email. So if we take whatever email addresses we have, which are usually someone's professional email, LinkedIn doesn't recognize those and they don't match at a high rate." - 00:37:02 AJ Wilcox"So I don't love that in this strategy, I'm basically telling LinkedIn like, hey, I'm going to keep renting your land forever, but it is pretty awesome to be able to reach specific people without having to get their email address." - 00:38:14 AJ Wilcox"I love the one of being able to switch your bidding model when you get particularly high click-through rates. That's one that a lot of advertisers kind of stumble on." - 00:41:20 AJ Wilcox"I find that when I can mentally lock into a physical activity I even work on a treadmill desk, so even when I'm normally working, I'm still doing some physical activity. It frees up my mind and helps me focus better on a long term kind of task." - 00:49:50 AJ WilcoxSaaS Leadership Lessons1. Fostering a Culture of Gratitude: Emphasizes the significance of fostering a culture of gratitude within the workplace. This includes expressing personalized appreciation to both employees and customers. Gratitude can enhance a positive work environment and strengthen customer relationships, making it a strategic tool for business success.2. Mastering LinkedIn Advertising: Emphasizes the importance of understanding your audience and customizing your targeting strategy to reach them effectively.3. Building Rapport with Potential Customers: It's...

How do you handle reaching the pinnacle of your career, only to find yourself unexpectedly let go? In this episode, we sit down with AJ Wilcox, a remarkable marketer who, just like many of us, found himself on an unexpectedly unique path. AJ shares his experiences running the largest LinkedIn ads account, successfully generating top-tier leads for his sales team for over two years. But, there's a twist – he was fired by the very boss he had personally trained.Our conversation explores the crucial themes of advocating your worth and self-promotion, shedding light on the significance of recognizing and communicating your value in the professional world. AJ takes us through the twists and turns of his career, transitioning from a Rainmaker for others to becoming a Marketing Owner for himself.Join us as we uncover AJ Wilcox's inspiring journey, from career peaks to unexpected detours, and discover the valuable lessons he learned along the way.Learn more about AJ Wilcox:AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, THE LinkedIn Ads agency, in 2014. He's managed over $150M in spend on the platform, they're official LinkedIn partners, he's host of the LinkedIn Ads Show podcast, and has managed 5 of the world's top 10 LinkedIn Ads accounts. He's a ginger & triathlete. He lives in Utah with his beautiful wife and 5 adorable kids, and his company car is a wicked-fast gokart.AJ Wilcox's Links:LinkedIn: linkedin.com/in/wilcoxajTwitter: twitter.com/wilcoxajConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Have you been tempted to run LinkedIn Ads but don't know where to start, what type of ads are available and if you have the budget to run them successfully? In this episode our friend AJ Wilcox is back on the show again, updating us on the latest changes to LinkedIn Ads and how you can make the most of them. We'll dive into tactics, steps, and even how to plan your budget. You'll know the latest cost per lead and so much more.  If you run a consulting business and you want to use LinkedIn to grow your reach and increase your sales, this show is a great one.      At the end of this episode you will:  Understand the types of Ads available Understand which Ad type is best for you  Know what your budget needs to be and what you can expect from a solid Ads campaign Have simple steps to start using your LinkedIn Ads account effectivey   For more about this episode visit https://sweetlifepodcast.com/308