Podcast appearances and mentions of kasim aslam

Want to launch a podcast in 2025? Apply to work with us here: https://top10podcasts.com/start▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Still using outdated podcasting methods to get leads? It's time to stop. In this episode, I'm diving into why the traditional methods of podcasting no longer work and what you should be doing instead to drive real leads and build lasting authority.Here's the deal: the days of giving away just a piece of the puzzle, with the promise of getting the rest if people sign up, are over. Thanks to tools like ChatGPT, people can now get the answers they need without jumping through hoops. So, stop the bait-and-switch. Instead, give your audience the whole kit and caboodle–all the details they need, and you'll see the results.Tune in to hear the full breakdown of why you should stop withholding info and start giving it all away to build stronger authority and attract the right customers.In This Episode:00:00 Introduction 00:11 The power of giving away everything01:30 Stop the bait-and-switch and be the authority01:54 Real-world example: Kasim Aslam's approach04:36 The importance of having a community▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Want to launch a podcast in 2025? Apply to work with us here: https://top10podcasts.com/start▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Tired of chasing outdated trends? In this episode, Kasim Aslam and I discuss why you should ditch Google Trends and how to use social listening tools to catch content before it blows up. Join us as we explore trending content and how you can intercept these trends to create relevant, high-impact content for your audience.The key takeaway? Focus on content creation driven by real-time social insights, not just what's popular in generic data streams. By doing this, you'll find content ideas that hit before the trend becomes commoditized.If you're ready to create relevant, buzz-worthy content that actually connects with your audience, this episode is for you.In This Episode:00:00 Introduction 00:29 Why Google Trends isn't the best tool for content creation01:55 Using YouTube to find trending content02:47 Instagram's Explore page for real-time trends03:16 LinkedIn as a goldmine for business content03:51 vidIQ and 1of10.com for viral video ideas04:10 How to add value to trending content▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Many entrepreneurs unknowingly build themselves into a corner, believing that success depends on their personal effort alone. The need to control everything keeps them stuck—overworked, overwhelmed, and unable to scale. The real bottleneck isn't the market or the competition; it's the fear of letting go and trusting others to share the load. True growth happens when business owners shift from being the doer of everything to the leader of something bigger than themselves. Kasim Aslam is a serial entrepreneur who has built multiple seven- and eight-figure businesses, including two successful exits. He founded the top-ranked Google Ads agency and the largest English-speaking Montessori community. As the co-author of You vs. Google, a bestselling marketing book, he's now preparing to release Hire, focused on talent acquisition. With expertise in business scaling, team building, and operational efficiency, he has succeeded across industries without micromanaging. Today, he highlights the importance of valuing employees as unique talents, advocating for higher pay for top performers and work environments that empower exceptional people to drive growth. Stay tuned! Resources Kasim Aslam: A Digital Marketing Thought Leader Connect with Kasim Aslam on LinkedIn Get a copy of You vs. Google: The Very Unauthorized Guide to Google Ads (co-authored by Kasim Aslam) on Amazon

#274 What does the future of business look like in 2025 and beyond? As AI continues to reshape industries, how can entrepreneurs stay ahead of the curve and leverage new opportunities? In this insightful episode hosted by Kirsten Tyrrel, we sit down with Kasim Aslam — entrepreneur, business strategist, and marketing expert — to explore the evolving landscape of entrepreneurship. From AI-driven changes to the rise of local services and manufacturing, we discuss practical strategies to navigate the shifting economy, avoid common pitfalls, and build businesses that thrive in this new era. If you're ready to embrace the future, take notes — this is an episode you won't want to miss! What we discuss with Kasim: + Fear as a tool – Use fear to drive action, not paralysis + AI-driven economy – How AI is reshaping industries + Top business opportunities – Tech enablement, local services, manufacturing + Take action now – Success comes from doing, not waiting + Financial stability matters – Reduce stress by securing provision + Scaling isn't everything – Small, high-margin businesses thrive + Career paths are changing – Adaptability over degrees + Community over commodity – Build relationships, not just services + AI vs. human value – Where humans still outperform AI + Stay ahead – Embrace uncertainty and keep learning Thank you, Kasim! Check out Kasim Aslam at Kasim.me. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us a textHiring the right people can make or break your business. Too many entrepreneurs struggle to find top-tier talent, often settling for employees who require constant oversight rather than those who truly elevate the company. In this episode, I sit down with Kasim Aslam, a serial entrepreneur who has built six- and seven-figure businesses by mastering the art of hiring and delegation.Kasim shares why most hiring strategies are broken, how to spot the difference between a commodity worker and a game-changer, and why entrepreneurs often fail at scaling—not because they lack resources, but because they don't know how to delegate effectively. We also dive into the Corridor Principle, a powerful framework for taking action before you're “ready,” and why failing fast is actually the key to long-term success.Plus, Kasim reveals his process for finding and training executive assistants who not only take work off your plate but actually drive your business forward. If you're tired of feeling like hiring is just adding more to your workload, this episode is packed with insights you don't want to miss.Connect with Kasim Aslam: If you're looking for high-quality executive assistants who will help you scale instead of adding more work to your plate, Kasim has built a solution just for you. Visit Kasim.me to learn more, check out his daily YouTube vidRight now, you can get an extra 20% off your ticket for the Scale with Stability Summit with my exclusive code CATALYTIC20 at checkout.Visit scalewithstability.com to grab your ticket—I hope to see you there! Right now, you can get an extra 20% off your ticket for the Scale with Stability Summit with my exclusive code CATALYTIC20 at checkout.Visit scalewithstability.com to grab your ticket—I hope to see you there! Right now, you can get an extra 20% off your ticket for the Scale with Stability Summit with my exclusive code CATALYTIC20 at checkout.Visit scalewithstability.com to grab your ticket—I hope to see you there!Support the showJoin Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call:Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Special Offer:Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference. Connect with Dr. William Attaway: Website LinkedIn Facebook Instagram TikTok YouTube

In Part 2 of this series, Kasim Aslam, co-founder of Pareto Talent, joins Giuseppe Grammatico to discuss the power of executive assistants (EAs) and how to build a world-class team for your franchise. Learn about the Pareto Principle, the importance of international hiring, and Kasim's unique framework for attracting and retaining top talent.➡️ Connect with Kasim Aslam and Pareto Talent: https://kasimaslam.com/ https://www.youtube.com/@solutionseight https://medium.com/@kasimaslam https://paretotalent.com/ https://kasim.me/ https://x.com/kasimaslam ➡️ Explore franchise opportunities: https://ggthefranchiseguide.com/right-fit/ #franchise #franchising #business #entrepreneur #hiring #talent #executiveassistant #internationalhiring #teambuilding #paretoConnect with Franchise Freedom on:Website: https://ggthefranchiseguide.com/podcast/LinkedIn: https://www.linkedin.com/in/giuseppe-grammatico/Facebook: https://www.facebook.com/GGTheFranchiseGuideX: https://twitter.com/ggfranchguideInstagram: https://www.instagram.com/ggthefranchiseguide/YouTube: https://www.youtube.com/@ggthefranchiseguideApple: https://podcasts.apple.com/us/podcast/franchise-freedom/id1499864638Spotify: https://open.spotify.com/show/13LTN5UzA57w2dTB4iV0fmThe Franchise Freedom: Discover Your New Path to Freedom Through Franchise Ownership, Book by Giuseppe Grammatico https://ggthefranchiseguide.com/book or purchase directly on Amazon.

In this episode of the Franchise Freedom Podcast, Giuseppe Grammatico sits down with marketing expert Kasim Aslam to discuss the power of founder-first marketing for franchise success. Kasim shares his content repurposing secrets, revealing how to maximize your reach with just one hour of content per week. He also dives into five key factors for YouTube success, explaining how to build a thriving community and dominate your franchise market.➡️ Connect with Kasim Aslam and Pareto Talent: https://kasimaslam.com/ https://www.youtube.com/@solutionseight https://medium.com/@kasimaslam https://paretotalent.com/ https://kasim.me/ https://x.com/kasimaslam ➡️ Explore franchise opportunities: https://ggthefranchiseguide.com/ #franchise #franchising #business #entrepreneur #marketing #contentmarketing #contentrepurposing #youtube #socialmedia #personalbrand #communitybuildingConnect with Franchise Freedom on:Website: https://ggthefranchiseguide.com/podcast/LinkedIn: https://www.linkedin.com/in/giuseppe-grammatico/Facebook: https://www.facebook.com/GGTheFranchiseGuideX: https://twitter.com/ggfranchguideInstagram: https://www.instagram.com/ggthefranchiseguide/YouTube: https://www.youtube.com/@ggthefranchiseguideApple: https://podcasts.apple.com/us/podcast/franchise-freedom/id1499864638Spotify: https://open.spotify.com/show/13LTN5UzA57w2dTB4iV0fmThe Franchise Freedom: Discover Your New Path to Freedom Through Franchise Ownership, Book by Giuseppe Grammatico https://ggthefranchiseguide.com/book or purchase directly on Amazon.

You know that Virtual Assistants could be the key to scaling your business faster, but for some reason it hasn't been working for you. You don't know how to hire, where to hire, or who to hire. But what if this episode has the answer? Buckle up because Kasim Aslam shares the industry trade secrets on how to hire the top 1% of talent that will supercharge your business growth. Kasim shares his entrepreneurial journey from the bottom, the lessons learned from failure, and how speed and delegation are crucial in real estate. He dives into the benefits of hiring international talent and the cultural nuances that play a role in building high-performing teams. He reveals how effective outsourcing and proper delegation can help you streamline operations and build a thriving business. Tune in for actionable insights on how to scale through remote outsourcing and improve your hiring strategies. Listen now! Links: Follow Kasim Aslam on Instagram Check out Kasim Aslam's Website Visit Kasim.me for More Resources Check out the Pareto Talent Website Follow Aaron Amuchastegui on Instagram Get Hundreds of FREE Real Estate Tools From the Toolbox Join the 2025 Real Estate Rockstars Mastermind!

Matt dives deep with Kasim Aslam to talk about how our understanding of money, labor, and innovation impacts, for better or worse, the way we work and live. From the flaws of fiat currency and the petrodollar system to the transformative potential of AI, Kasim pushes back against societal norms about growth and efficiency. He gives us a look into building businesses by harnessing people's potential, empowering global talent, and embracing the inefficiencies that make small businesses thrive. Their conversation gives a fresh perspective on the future of work and society.Chapters00:00:00 - Start of an Enlightening Journey00:00:37 - Meet the Marketing Titan: Kasim Aslam00:01:41 - The Shocking Truth About the Petrodollar00:05:01 - Inflation: The Silent Thief of Labor Value00:11:25 - How AI Could Reshape Society00:15:58 - People: The Miracle Behind Every Business00:21:34 - Unleashing Human Potential in Business00:28:52 - The Hidden Power of Small Business Inefficiencies00:29:37 - Why Non-Scalable Processes Are Game-Changing00:33:41 - The Surprising Value of International Teams00:38:17 - Cultural Nuances That Can Transform Hiring Success00:42:40 - The Black Box of Delegation: A Revolutionary Approach00:46:01 - Closing Reflections on People, Purpose, and ProgressLinks and ResourcesKasim AslamKasim on LinkedInDRIVEN™ MastermindDownload The Book of Threads by Kasim AslamArcytexPareto TalentFind more hereThanks so much for joining us this week. Want to subscribe to Eternal Optimist? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

How do you build a top-performing team while working fewer hours? In this episode, Erik Van Horn and guest Kasim Aslam, an expert in virtual assistant management, dive deep into the secrets of successful hiring, effective delegation, and leveraging offshore talent.   Kasim shares a revolutionary framework for finding and managing virtual assistants (VAs) that can transform your business operations. From understanding the Pareto Principle to using job descriptions as a sales tool, Kasim reveals strategies to help business owners scale efficiently.   Ready to scale your team and boost productivity? Today's episode provides transformative insights that will help shape the future of your business.    “Things that you think only you are capable of, you're not the only person capable of that. Give them a macro-assed project, then watch them sink their teeth in–and keep your expectations reasonable. They're not gonna knock it out of the park the very first time on the very first project. That's why you give them a handful, and you start to see what they're really good at." ~ Kasim Aslam   In This Episode: - How to increase your profit margin - Effective strategies for hiring the right people for the right job - Managing and motivating a remote team for maximum output - What is Pareto Talent? - The first step to finding the best candidates - Practical steps for delegating high-level tasks to offshore talent   Resources: 

What if hiring top talent for your business was easier than you thought? Today, I'm talking with my friend and Lifestyle Investor Alum Kasim Aslam, who, after selling his Google Ads agency for 8-figures, set his sights on a new mission: helping entrepreneurs scale by connecting them with top-tier executive assistants from emerging markets. In this episode, he reveals how tapping into international talent has transformed his business—and how it can transform yours, too.He breaks down the process of hiring from countries like Argentina and Colombia, where executive assistants can offer more than just admin support—they can become the backbone of your operations.In This Episode You'll Learn:✅ The Talent Advantage: Why Kasim believes top executive assistants from emerging markets are the secret weapon for small businesses looking to scale sustainably.✅ Beyond Outsourcing: Kasim's unique approach to finding and developing team members who don't just assist but become critical assets to your business.✅ Building Your Talent Pipeline: How to create a hiring system that's designed to grow your business and free up your time—all while making a global impact.Free GiftTo get access to Kasim's full Delegation Library for Entrepreneurs, which includes 80+ task ideas you can delegate to your assistant today! Visit LifestyleInvestor.com/211Show Notes: LifestyleInvestor.com/211Tax Strategy MasterclassIf you're interested in learning more about Tax Strategy and how YOU can apply 28 of the best, most effective strategies right away, check out our BRAND NEW Tax Strategy Masterclass: www.lifestyleinvestor.com/taxStrategy Session For a limited time, my team is hosting free, personalized consultation calls to learn more about your goals and determine which of our courses or masterminds will get you to the next level. To book your free session, visit LifestyleInvestor.com/consultationThe Lifestyle Investor InsiderJoin The Lifestyle Investor Insider, our brand new AI - curated newsletter - FREE for all podcast listeners for a limited time: www.lifestyleinvestor.com/insiderRate & ReviewIf you enjoyed today's episode of The Lifestyle Investor, hit the subscribe button on Apple Podcasts, Spotify, or wherever you listen, so future episodes are automatically downloaded directly to your device. You can also help by providing an honest rating & review.Connect with Justin DonaldFacebookYouTubeInstagramLinkedInTwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kasim Aslam, founder of Solution 8, and cofounder of Pareto Talent, has successfully scaled multiple digital marketing agencies, including his latest exit, which sold for eight figures. His journey from aspiring actor to agency mogul offers valuable insights for anyone looking to grow a digital marketing agency. How Kasim Began Kasim's entry into [...] The post How Kasim Aslam grew his agency to Multiple 7 Figures & had an 8 Figure Exit appeared first on Seven Figure Agency.

Hands down one of the most captivating conversations we've had on The Marketing Millennials Podcast TO DATE. Hiring great talent, delegation tactics, the importance of focusing on employees' strengths, Kasim breaks it all down. If you're a Marketer on a small team looking to scale within your budget, THIS is the episode for you. Oh and one more thing, Kasim also shared a tip he uses called 'fly traps' to streamline the hiring process and why an executive assistant can be a game-changer.  Let's get into it. 00:32 Rethinking Employee Performance 02:30 Secrets to Hiring Great Talent 16:28 The Role of Executive Assistants 20:50 Delegating Access and Security 23:26 Changing Mindsets on International Hiring 25:17 Finding Specialized Roles 26:02 Effective Hiring Strategies 30:31 Hiring Philosophy: Focus on Strengths Follow Kasim: LinkedIn: https://www.linkedin.com/in/kasimaslam/    Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What's up fellas. Today you are going to get something a little different, I think you are really going to like it.  It's a shorter episode packed the entire way through with insights. It's part of a live recording that took place last week during a live call – we're referring to as “A brotherhood experience”  It will give you a real feel for the culture of the community and the type of men who are in it. Each brotherhood experience is different and in this one I'm joined by the one and only Kasim Aslam. Father of Sammy And Ronan | Founder of Five 7 & 8 Figure Businesses | Two Successful Exits | Co-Founder: DrivenMastermind.com | Co-Founder: ParetoTalent.com In this discussion, Kasim shares a powerful lesson learned from another Front Row Dad, and how he was unconsciously raising his children to survive a childhood like his own. We touch on topics like dealing with anger and temper issues, and I share a story about my son Tiger and how I learned I was treating him as he was and not who he could be.   As usual, we're bringing you the real stuff – which includes the low points and high points of raising awesome kids, with a very full schedule as passionate businessmen, and men with an entrepreneurial spirit.   A Wide-Ranging Conversation Through…  Are we raising our kids to survive OUR childhood? The amazing ripple effects of fatherhood The ongoing battle of Dads managing their temper A big reason why kids help us be fully present The most powerful words you can say to your kids A little encouragement and belief goes a LONG way Get the Full Show Notes Want access to the full show notes, including links to all resources mentioned during today's conversation? Visit FrontRowDads.com/455 More About Front Row Dads Connect with us @ FrontRowDads.com & Instagram  Want to hang out with other FRDs in Austin? Watch this 3-min video from our last Front Row Dads Live event. Tickets avail now for December's event.  Not able to travel? We got you. Join our next online event, built just for kickass dads who know there's more to learn. FrontRowDads.com/summit  FRD is solving a huge problem for dads. Our culture has turned “Dad” into a joke. Go ahead, google Dad and you'll find Dad Bod, Dad Jokes, Dad Weed, etc. Culturally, it's a Homer Simpson mentality, and it's BS.   Our community is built for solid men. Men with range. Those who are badass, and know there's still more to learn, together.   Most guys find it hard to find “their crew.” Finding other committed men, who are successful in life, and want to put family first – these guys are rare. Is this you? In FRD, hundreds of men from all over the world show up for each other, to share resources and raise the bar of fatherhood (our core values) If you're reading this, you want to grow.  Podcasts are great, but guys… when you're ready to stop just listening to content, and want to JOIN the conversations – the FRD brotherhood is ready for you.   One more thing…  Has this podcast helped you? If so, please tell us how we're doing. Please take a minute and leave a review. Seriously, they matter. Apple Podcasts, Spotify, or wherever you listen.  Subscribe to this show on Apple Podcasts | Spotify

In this episode, we dive deep into the mind of Kasim Aslam, a remarkable marketer whose unconventional thinking sets him apart. Here's what we cover: Understanding the Human Mind: Kasim takes us on a journey through psychology, exploring why people behave the way they do. From cognitive biases to emotional triggers, we dissect the intricacies of human behavior. Becoming a Man: Kasim's personal journey from college dropout to successful entrepreneur sheds light on resilience, growth, and the pursuit of purpose. His experiences offer valuable lessons for anyone seeking self-improvement. Finding Purpose and Impact: We explore the quest for purpose—how to discover it, live it, and create meaningful impact. Kasim shares insights from his own life and entrepreneurial journey. Building Your Tribe: Community matters. Kasim co-founded Driven Mastermind, an exclusive community for high-performing entrepreneurs. We discuss the power of finding your tribe and the impact it can have on your success. Remember, Kasim's story is one of determination, innovation, and continuous learning. Whether you're a seasoned marketer or just starting out, there's something valuable in this episode for everyone. Tune in and get inspired!

This episode is Kasim Aslam's finale as Perpetual Traffic co-host. Ralph and Kasim share a heartfelt conversation about their journey together. They reflect on the lessons learned, the challenges faced, and the memorable moments that defined their partnership. With humor and sincerity, they discuss the power of podcasting, the importance of curiosity, and the art of effective communication. As Kasim bids farewell, this episode serves as a tribute to their collaborative spirit and a celebration of the growth they achieved. Join us for a poignant and entertaining send-off as we look back on the incredible ride with Kasim and look forward to what lies ahead.Chapters:00:00:00 - Welcome to Perpetual Traffic: Introductions and Farewells00:01:00 - Reflecting on the Journey: Ralph and Kasim's Partnership00:03:45 - The Emotional Side of Podcasting: Saying Goodbye00:06:23 - The Power of Podcasting: Insights and Impact00:10:15 - Building Connections: Networking Through the Show00:13:30 - Content Creation: From Podcast to Multi-Channel Strategy00:16:50 - Lessons Learned: The Influence of Perpetual Traffic00:19:37 - Becoming the Guide: Lessons in Leadership and Learning00:24:02 - The Essence of Curiosity in Podcast Hosting and Joe Rogan: A Multifaceted Success Story00:26:24 - Mastering the Art of Listening00:28:08 - The Challenge of Being Genuinely Interested00:32:40 - Listening Skills: Creating Space for Deeper Conversations00:36:07 - The Art of Reinvention in Business and Podcasting00:42:37 - Openness and Vulnerability: Lessons Learned00:47:04 - A Fond Farewell and Looking AheadLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

we have some of Kasim Aslam's best moments as co-host on Perpetual Traffic. Through a nostalgic journey spanning several years, we revisit discussions that not only shaped the trajectory of our strategies but also left a mark on our community. From the evolution of Google ads to the ethical intricacies of AI to conspiracy theories, Kasim's insights have consistently challenged and enriched our understanding. His hot takes and rigorous analyses not only highlight the dynamic nature of digital platforms but also underscore the enduring relevance of adapting to technological advancements. As we explore these themes, Kasim's legacy emerges as a beacon for innovative thinking and strategic agility in the ever-evolving realm of digital marketing.Chapters:00:00:00 - A Fond Farewell: Commencing Kasim's Celebratory Send-off00:03:22 - The 1 Secret to Lowering Your CPAs by 60% on Meta00:32:24 - 6 Critical Campaigns for Success in Google Ads with John Moran00:42:29 - Why Google Might Be 1300X Smarter Than Facebook00:50:42 - Why Google Performance Max Now Kinda Sucks & When You Should Use It01:07:49 - Parting Wisdom: Kasim's Final Insights and Heartfelt GoodbyeLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

This episode is a fond farewell to Kasim Aslam, celebrating his impactful tenure on Perpetual Traffic. We are revisiting Kasim's debut episode, the one that landed him the (unpaid) gig and doubled his business at Solutions 8. You can reflect on how the strategies discussed have cycled back to relevance with the advent of Google Performance Max. Kasim's expertise shines in his first appearance as he demystifies Smart Shopping and Google's vast data prowess, making a compelling case for its use in e-commerce. A fitting replay that not only honors Kasim's contributions but also highlights the timeless value of data-driven marketing strategies.

“All of my successes massively outpace my capabilities. Like when you meet me, you're like, ‘I can't believe that guy did all the shit that he did'. Because I look homeless and I'm not really as bright as I pretend to be. I'm not self-deprecating—it's a fact. My success outpaces my capability because I found other people that were more capable than me."Kasim Aslam is the CEO of Solutions 8, co-founder of Driven Mastermind, and co-host of the Perpetual Traffic podcast. He has built four multi-million dollar agencies and had two exits, one of which was an eight-figure deal. Kasim's success in the agency world, particularly in the Google Ads space, and his ability to scale businesses with minimal initial capital make him an impressive figure in the industry.He's also one of the most energetic and insightful guests this podcast has seen thus far.This episode of Agency Journey will be a perfect listen for agency owners and entrepreneurs looking to remove themselves from the business, identify and keep their most valuable team members, and build the mindset that will take your operation to the next level.Kasim shared a whirlwind of inspiration, including but not limited to: the crucial differences between employees (farmers) and entrepreneurs (hunters); the power of offering equity to top performers; the importance of hiring people who can outperform you in their roles; and the benefits of seeking out hard challenges for personal and professional growth.Episode Insights:

Join Ralph Burns and Kasim Aslam, along with the media buying wizard Nick Miller from Tier 11, as they dissect the latest shifts in media buying strategies, focusing particularly on the transition from Ad Set Optimization (ABO) to Campaign Budget Optimization (CBO). This trio unpacks the complex jargon of digital marketing and talks about practical tactics to leverage algorithms for improved campaign effectiveness. Whether you're a seasoned marketer or just dipping your toes into the digital waters, this discussion will not only clarify the buzzwords but also enhance your understanding of the digital advertising landscape, all delivered with a healthy dose of wit. Prepare to have your marketing myths busted and your strategy skills sharpened in one insightful session.Chapters:00:00:00 - Kickoff: Meet the Hosts & Telegram Tactics00:01:15 - Strategy Session: Unpacking CBO & ABO00:02:25 - Target Practice: Audience Selection and the Algorithm Advantage00:06:00 - Automation Insights: Delving into Campaign Adjustments and Algorithm Updates00:10:54 - Creativity in Campaigns: Engaging Your Audience Effectively00:13:00 - Engagement Essentials: Discussing the Impact of Creative Content00:15:08 - Top Funnel Tactics: Using Non-Sales Content Strategically00:18:30 - Content Strategies: Driving Traffic with Top-of-Funnel Tactics00:20:15 - Algorithm Mastery: Adapting to Evolving Ad Platforms00:22:32 - Future of Ads: The Rise of Google TV and Integrated Advertising00:28:48 - Closing Thoughts: Summing Up with Sneak Peeks and Special InvitesLINKS AND RESOURCES:SUPERCHARGE YOUR MARKETING ROIEpisode 486: How An ECommerce Brand Scaled From $1K To $15K/Day With Molly PittmanEpisode 440: Biggest Black Friday/Cyber Monday Mistakes With Kobi TopazEpisode 422: What's Working Now In Facebook Advertising (Part 2) With Kobi And RalphAbout Advantage campaign budgetThese are the Google searches Brian Walshe made before and after killing his wife Ana Walshe, according to prosecutorsTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with

Ralph Burns and Kasim Aslam, alongside guest Nick Miller, are discussing what's working now in the nuanced world of media buying, specifically focusing on the latest strategies and pitfalls in digital marketing. They're exploring the effectiveness of Facebook's Advantage Plus and Google's Performance Max campaigns, offering you a blend of expert insights mixed with a dash of humorous banter about life's random musings—from marathon running to sushi critiques. The trio is giving a peek into the high-stakes realm of advertising algorithms and audience targeting, making it a must-listen if you're eager to navigate the twists and turns of online marketing with a winning edge.Chapters:00:00:00 Intro Sparks: Meet the Hosts & The Buzzing Telegram Community00:01:23 Event Horizon: Sneak Peek into Upcoming Attractions & Personal Revelations00:03:10 The Nick Miller Chronicle: A Journey from Avid Listener to Visionary Leader00:06:50 Unveiling Media Magic: Mastering Advantage Plus for Market Domination00:07:30 Strategy Session: Analyzing New Customer Acquisition Tactics00:08:45 Tech Talk: Unpacking Algorithm Changes in Advantage Plus00:10:10 Behind the Scenes: Exclusive Client Success Stories00:14:05 Audience Architects: How to Sculpt Your Perfect Audience00:15:20 Data Deep Dive: Exploring the Intricacies of Audience Data Integration00:18:10 Future Forward: Leveraging Trends for Tomorrow's Campaigns00:22:45 Strategy Sync: Deciphering the ACC Model in Digital Marketing00:24:31 Metrics Made Easy: From Basic Shopify Insights to Advanced Analytical Strategies00:26:16 Omni-Channel Overhaul: Why ROAS Falls Short in a Multi-Platform World00:28:21 Balanced Marketing: Seeking Equilibrium in Media Spend and Strategy00:33:02 Ethical Edges: The Contentious Debate Over Digital Advertising Practices00:37:10 Parting Thoughts: Looking Ahead to New Adventures in Marketing MasteryLINKS AND RESOURCES:SUPERCHARGE YOUR MARKETING ROIEpisode 486: How An ECommerce Brand Scaled From $1K To $15K/Day With Molly PittmanEpisode 440: Biggest Black Friday/Cyber Monday Mistakes With Kobi TopazEpisode 422: What's Working Now In Facebook Advertising (Part 2) With Kobi And RalphAbout Advantage campaign budgetThese are the Google searches Brian Walshe made before and after killing his wife Ana Walshe, according to prosecutorsTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8

Ralph Burns and Kasim Aslam are discussing the intricacies of integrating sales and marketing strategies within businesses. The duo focus on real-world applications and challenges, and unravel the often complicated relationship between these two critical departments. Today's conversation goes beyond traditional tactics, touching on the essential role of customer retention and the dynamic between operations and client success. By leveraging their expertise and personal experiences, Ralph and Kasim offer great advice about structuring sales and marketing to drive business growth and ensure long-term success. This episode is a must-listen for business owners and marketers alike, offering strategies to not only attract but also retain customers, thereby fostering sustainable business development.Chapters:00:00:00 - Kickoff: Welcoming Listeners to the World of Perpetual Traffic00:01:40 - Synergy or Silo? Debating Sales and Marketing's Best Fit00:03:55 - Digital Marketing Maze: Navigating Complexity for Success00:05:01 - Align for Impact: Why Sales & Marketing Need to Be In Sync00:09:29 - Evolving Roles: Adapting Sales and Marketing for Growth00:12:37 - Seamless Handoffs: Bridging Sales to Operations for Efficiency00:18:35 - Unified Incentives: Crafting Harmony Across Departments00:21:27 - Retention Mastery: Keeping Customers in the Long Run00:22:08 - Meet the Retention Specialist: Your Business's Best Friend00:24:11 - The Personal Touch: Revolutionizing Customer Retention00:26:15 - Client Success Revolution: A Department Dedicated to Keeping Customers00:30:27 - Retention Systems: Building Effective Strategies for Loyalty00:36:57 - Wrapping Up: Key Takeaways on Retention and Achieving Business ExcellenceLINKS AND RESOURCES:Episode 576: (Part 1) Why ROAS Sucks: The New Attribution Metric Everyone Should Use…But Aren'tEpisode 577: (Part 2) Why ROAS Sucks: The New Attribution Metric Everyone Should Use…But Aren'tPT TelegramTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on

Kasim and Laurengetting into the intricate world of marketing during an election year. Focusing on the unpredicted impact of political campaigns on advertising costs and inventory, they're discussing the challenges and opportunities that come up for digital marketers. Kasim and Lauren explore the dynamics of audience temperament and receptivity towards advertising messages amidst the election fervor. The conversation also veers into strategic insights on navigating the competitive ad space, leveraging the peculiarities of the electoral cycle to fine-tune marketing approaches. If you're a marketer aiming to create strategies that withstand the turbulence of political seasons, ensuring your message remains strong and persuasive despite the clutter of election-year advertising, don't miss out on this episode!Chapters:00:00:00 - Welcome Aboard the Perpetual Traffic Express with Kasim Aslam and Lauren Petrullo00:01:52 - Election Years Meet Advertising: An Unlikely Romance00:03:29 - Politicians on the Roasting Rack00:08:55 - Mark Your Calendars: Dates That Dictate Ads00:09:30 - When Politics and Pixels Mix00:11:45 - The Digital Tug-of-War: Ad Space in Election Season00:14:31 - Farewell Old School, Hello Digital Frontier00:17:07 - Tomorrow's Ads Today: The Smart TV Revolution00:20:43 - Capturing Moments: When Culture Fuels Campaigns00:23:27 - Lauren's Korean Age Quandary00:26:46 - The Art of the Share: Content That Catches On00:32:07 - Black Friday Planning: Beat the Election Bump00:35:48 - The Groupon Effect and Black Friday Blues00:38:55 - Parting Wisdom: Laughs, Lessons, and GoodbyesLINKS AND RESOURCES:Search Results for: Lauren PetrulloPerpetual Traffic on TelegramTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:New Ecommerce Strategies Webinar

Ralph Burns and Kasim Aslam explore the complexities of today's economic landscape and its implications for marketing. They discuss their contrasting perspectives on the current economic state, labeling it as a phantom recession. From the impact of global events on supply chains to the strategic responses of marketing agencies, Ralph and Kasim navigate through the challenges and opportunities that arise in uncertain times. Their conversation puts a spotlight on the critical role of marketing as both a predictor and a casualty of economic shifts, offering valuable insights for marketers striving to adapt and thrive.Chapters:00:00:00 Introduction: Unraveling Today's Economic Enigmas00:02:03 The Phantom Recession: Decoding Economic Contradictions00:04:07 Global Impacts: How World Events Reshape Marketing00:06:18 Agency Insights: Marketing's Predictive Power on Economy00:08:24 Strategy Shifts: Adapting Marketing in Uncertain Times00:10:31 Supply Chain Dynamics: Navigating Through Disruptions00:12:27 Forward-Looking: Marketing's Role in Economic Recovery00:13:09 Economic Indicators: Marketing's Response to Shifts00:17:22 The Office Space Evolution: Remote Work's Economic Impact00:20:35 Dissecting Disparities: Income Levels and Consumer Behavior00:25:19 Fiat's Influence: Economic Perspectives on Currency00:32:23 Commodity-Backed Currency: A Future Solution?00:35:40 Conclusion: Charting the Path for Business in New EconomiesLINKS AND RESOURCES:Perpetual Traffic on TelegramThe Conference Board Economic Forecast for the US EconomyITR EconomicsEconomic indicators hint at a coming slowdownS&P 500The Man Who Broke Capitalism(2023)WTF Happened in 1971 Nixon and the End of the Bretton Woods System, 1971–1973Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with

In episode #2687, Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss various strategies and insights related to AI in marketing. They share their experiences and highlight what has been working for them in terms of leveraging AI tools and techniques. The guests discuss the power of long-form YouTube ads and the importance of utilizing the high watch times on the platform. They also explore the concept of the Lindy effect and its implications for businesses. Additionally, they delve into the significance of staying on platforms like Instagram and Facebook to drive conversions and engagement. The episode concludes with a discussion on the importance of leadership in building and scaling successful organizations.   Don't forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric's content (Leveling UP YT) and Neil's videos (Neil Patel YT)    Connect with Kasim on Twitter and Connect with Ralph on LinkedIn   TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Counterintuitive YouTube ads strategy, Google's 7-11-4 rule, Multiplying content using AI, Amazon's excellent operations & more (00:35) Utilizing long-form YouTube ads with high watch times (02:16) Running ads to other YouTube videos for engagement (03:14) The 711 four rule for customer engagement (03:48) Introduction to Rachel Miller's AI product, Busy AI (05:10) Using Opus Pro for creating short-form videos (07:30) Using AI-assisted content for blog posts and SEO (09:22) Selling on platforms instead of driving traffic to websites (10:10) Kasim discusses the benefits of staying in an app for engagement and meaningful data (10:57) Ralph shares his experience using video ad sequences on YouTube (12:39) Ralph emphasizes the importance of thinking through sequences and understanding that people's actions are chaotic (13:54) Eric mentions the challenge of tracking offline purchases influenced by online research (15:13) Kasim talks about the Lindy effect, a principle of longevity (15:27) Eric recommends the book "Make Your Brand Legendary" for insights on building a legendary brand (20:49) Neil shares his insights on hiring amazing talent and the importance of cultural fit (21:54) Neil Patel: Leaders should be able to train and bring up lower-performing employees (22:36) Neil Patel: Most of the time, you'll have 10% A players in your organization (23:36) Find more about Marketing School and Perpetual Traffic hosts online   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain

In episode #2685, Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the latest trends and changes in the world of paid advertising. The conversation delves into the need for marketers to take a full-funnel approach and invest in impression-based ad channels to drive long-term growth.   Don't forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric's content (Leveling UP YT) and Neil's videos (Neil Patel YT)    Connect with Kasim on Twitter and Connect with Ralph on LinkedIn   TIME-STAMPED SHOW NOTES: (00:00) Today's topic: What's Changing in Paid, Brandformance vs Performance Marketing, It's Impossible to Track the Customer Cycle & more (00:14) Brands are shifting from performance marketing to brand marketing. (01:39) Shifting conversion-based ads to consideration and awareness campaigns. (03:29) Creating brand and conversion audiences for better results. (04:48) Strategy works well for mid-sized brands, not for smaller or enterprise brands. (06:43) Attribution in digital marketing is unreliable and lacks data. (08:28) Agencies often provide misleading data and metrics. (09:53) Full-funnel marketing is essential in a world with limited attribution. (11:00) Top of funnel traffic compressed, need to spend where you can't see. (11:51) Need to spend on impression-based ad channels and a full funnel. (12:17) Sales cycles are longer than 30 days, need to zoom out and analyze beyond 90 days. (13:26) Impact of campaigns can be seen downstream beyond 90 days. (14:08) Controversial take: business coaches are the stupidest things ever. (14:34) Platforms like Facebook and Google don't accurately measure return on ad spend. (15:53) Data and analytics are important but can't measure everything, rely on directional movement. (17:25) Leap of faith required for top of funnel campaigns, patience and incremental spending. (19:32) Importance of good agencies in navigating data and analytics. (20:33) Hope to be among the remaining agencies in the industry. Go to https://www.marketingschool.io to learn more!   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain

In episode #2681 of Marketing School, hosts Eric Siu, Neil Patel, and Ralph Burns along with Kasim Aslam from the Perpetual Traffic podcast delve into the future of agencies and the evolving landscape of digital marketing. They explore the challenges agencies confront in an era dominated by automation and AI, emphasize the necessity for agencies to deliver value beyond mere media buying, and underscore the significance of possessing profound expertise and fostering client success. Additionally, the hosts discuss the oversaturation of the agency market, the transition from percentage-of-spend management fees to performance-based models, and the potential for agencies to introduce equity or profit-sharing arrangements. Ultimately, the conversation underscores the imperative for agencies to adapt and innovate to thrive in the dynamic digital marketing industry.   Don't forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric's content (Leveling UP YT) and Neil's videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Introduction to the collaboration between Perpetual Traffic and Marketing School. (00:23) Ralph introduces himself and his agency, Tier Eleven. (03:18) Kasim talks about the challenges agencies face and the need for value-producing services. (05:05) Eric asks Ralph and Kasim about the future of agencies and the percentage of ad spend management fees. (06:07) Kasim discusses the obsolescence of media buying agencies and the need for deeper services. (07:05) Ralph talks about the oversaturation of agencies and the outdated model of selling specific ad platforms. (08:11) Ralph mentions the importance of client success and the need to prioritize clients over profit. (09:56) Ralph discusses the challenges faced by agencies and the high turnover rate. (12:03) Percentage of media model can still work if providing value. (13:06) Agencies need strategy and problem-solving skills to provide value. (14:54) Agencies' value and multiples are more realistic now, not artificially inflated. (16:10) 15-20x multiples for agencies will not come back. (16:49) Platforms will win with automation, agencies need to find value outside of that. (17:50) Charging per meeting, page, or lead can be an alternative pricing model. (19:13) Big corporations prefer fixed costs, not performance-based pricing. (20:36) Agencies may seek equity or profit-sharing to justify the effort and value provided. (21:43) Large accounts may still pay fees, but small accounts may require alternative pricing models. (22:23) SMBs struggle to afford comprehensive agency services. (23:19) Agencies need to understand the value of each customer to determine pricing. (25:08) That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain

In episode #2678, explore the impact of AI on organic search traffic with Neil Patel, Eric Siu, Kasim Aslam, and Ralph Burns. They delve into the rise of AI-generated content and its potential to hijack clicks and divert high-value traffic. While Google's Search Generative Experience (SGE) aims to provide context and citations, they debate whether unsophisticated buyers will actively seek out the original source. Neil Patel shares examples of how Google continually drives more clicks to websites but acknowledges the potential impact of AI on website traffic. Tune in to delve into the intricate relationship between AI, SEO, and website traffic.   Don't forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric's content (Leveling UP YT) and Neil's videos (Neil Patel YT)   Connect with Kasim on Twitter and Connect with Ralph on LinkedIn    Check out more of    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: AI is Nothing But Stolen Clicks, Google's War Against Publishers, Google's Revenue Playbook & more (00:18) SGE responses may not be sufficient for hiring decisions (01:24) Google may provide citations, but unsophisticated buyers may not seek them out (02:49) Google's citation system may not accurately reflect the value provided by content creators (04:17) SGE may affect website traffic, but the extent is uncertain (05:31) Google will prioritize maintaining its search ecosystem over short-term earnings (06:26) Google's playbook involves testing changes on a small scale before full implementation (06:49) Google cannot afford to cut off traffic as it depends on content creators (07:01) That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain

Are you running a full-service agency? Have you already considered niching down? What about broadening your services once you do? Today's guest built an agency that became a world authority on Google ads. Even though he eventually sold, he now believes more growth may have been possible with patience and the vision to expand his services after niching down, which he calls the “hourglass method”. Tune in to learn about his early failures and successes as a young entrepreneur, the lessons he takes from his years of experience and selling his agency, and why he believes agencies are the future of most businesses. Kasim Aslam is the founder of Solutions 8, a highly successful Google Ads agency and the host of the Perpetual Traffic podcast. After seeing his dreams crushed by a financial collapse and rebuilding to reach the highest successes in the industry, Kasim talks about the importance of having a strong business partner and lessons he took from selling his agency. Tune in to gain insights from Kasim's experiences and learn valuable lessons from his agency success story. In this episode, we'll discuss: Why it's okay to start broad before niching down. Becoming an authority on Google ads. Attracting potential buyers to your agency. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Ending Up $150,000 in Debt in His Early 20s Despite having sold the most successful Google Ads agency and knowing few people have ever gotten to that level of success in the industry, Kasim is quick to acknowledge he's not the brains of the operation. The joke between him and his partner is that Kasim made promises and his partner kept them, which worked out really well for both. After growing their agency which they sold in 2022 to now, for the first time in two decades – he's an employee. In recalling his agency journey, Kasim first remembers his greatest failures. In his early 20's, he was working in the banking industry building software right at the time of the financial collapse of 2008. “It was the best thing that could've happened” he says looking back. He was making way too much money at a young age, had just bought his first house, a car, and was spending way more than he should have. However, once he lost his job he was quickly reminded that he did not actually own those things and ended up losing them. He was just 22 years old, $150,000 in debt and felt his life was over. The lack of funds to float a percentage of a software building project had him searching for other types of web work. Website maintenance quickly led to website development, SEO work, and eventually to his agency, Solutions 8. The Secret to Choosing The Best Niche For Your Agency Starting an agency after a personal setback can be a daunting task, but Kasim managed to rebuild from scratch to have a profitable business with 15 employees. However, he went too wide on his offering and soon found it felt like having eight different businesses. The agency was certainly profitable but he was miserable. The business could not run without him and he was working 12-hour days. At one point, he tried to sell the business. “I kept trying to get rid of it,” he recalls. He never got too close to actually selling it, since the valuation offered by brokers didn't come close to his expectations and he knew his books were a mess, which made the agency much more difficult to sell. Many things needed to be fixed, so Kasim hired his current business partner with the intention of having him run the agency. Right away, his partner started to highlight issues that could be fixed. Having someone in the trenches with him reignited Kasim's passion for the agency and soon they were working on growing it together. The years of running a full-service agency were incredibly stressful, but Kasim sustains it was the best way to eventually find success in the right niche. “You can't niche down right off the gate because if you do, you'll pick the wrong niche,” he says. In his view, it's okay to start broad as long as you have the intention of niching down. Once a niche is established and successful, Kasim suggests branching out to add related services or offerings. It's the hourglass formula – start broad, niche down, branch out – to maximize your business' potential and cater to a wider range of clients. How His Agency Became the World Authority on Google Ads The Google Ads piece of the business started by adding this offering to his real estate business. He picked the best Google Ads agency he could find and the partnership went so well that Kasim was soon sending agency clients their way. On one hand, it killed his margins but it was turnkey so they handled everything and all Kasim had to do was sell it and hand it over. Eventually, he started selling Google Ads as a supplement. It was Kasim's partner who first suggested the agency should start selling Google Ads.  Although initially hesitant, fearing that it would limit their scope, Kasim eventually recognized the value of specializing. Having first focused on building sales and client support, he was ready to build the fulfillment piece by niching down. Does he regret selling someone else's services? Not at all. Kasim's message to agency owners is that it's okay to resale somebody else's product while you're still figuring out your niche; just remember the importance of owning the relationships and providing value beyond being an affiliate. As his agency grew and became three times the size of the partner agency, issues started to arise. He needed more resources from the partner agency to meet the demands of his expanding client base. However, the partner agency was hesitant to invest too much, fearing they could easily take their business elsewhere. Negotiations for a new agreement between the two agencies turned sour and, ultimately, Kasim resorted to swiftly building an entire fulfillment team in India by targeting Google's offices there. The transition was not without its challenges, but with their previous experience with the partner agency they soon became a niche authority. When to Sell Your Agency and How to Get More Kasim did end up returning to the idea of selling, now in a better position to get the valuation he expected. He had even received numerous unsolicited offers for his agency, with some of them coming from reputable venture capital firms. However, he was advised to prioritize a disciplined process and not settle for the first offer that came his way. So he conducted a competitive process exploring multiple options to secure the best deal. Interestingly, Kasim notes that the offer that eventually caught his attention came from a company backed by SoftBank, based in India. He had initially set his sights on offers from Silicon Valley companies. However, his mentor saw potential in this particular offer due to their "buy-side mandate," which made them a serious contender. In terms of the price, Kasim admits he sold his agency for lower than he could have negotiated. However, it was an all-cash transaction with light due diligence and a short timeline, indicating that the buyer was serious and had the necessary funds. In terms of timing, he firmly believes he sold just in time, with AI about to replicate what they did. This way, he was able to capitalize on the demand for his agency's expertise and avoid potential hurdles in the future. Reflecting on what he could have done differently to potentially negotiate a higher price, Kasim knows he could've explored other options and engaged in more negotiations. However, he doesn't dwell on this, as he is satisfied with the terms of the deal. Learning to Craft a Compelling Story to Attract Potential Buyers Even though he doesn't regret the selling price and moment, there are some things Kasim would've done differently with the agency. For instance, one of the main missed opportunities for revenue growth was the failure to pursue other avenues of monetization. Looking back, he sees he could have doubled his revenue if he had added Facebook ads to his agency's services. Despite specializing in Google ads, many of his clients expressed interest in running ads on other platforms, such as Facebook. However, he became too focused on what was working and didn't explore these opportunities further. Kasim realizes that he should have focused more on showcasing the potential growth of his agency, rather than just its current success. In this sense, he also missed the opportunity to tell a compelling story about a company on the brink of exponential growth that could attract more buyers and potentially increase the value of the company. With this, he's learned that not only having strong financial performance but also crafting a narrative that captures the imagination and potential of the business. Why Agencies Continue To Be The Future of Business With new experience and perspective gained after selling, Kasim now thinks about the importance of taking risks, trying new things, and learning from failures during the early stages of your career. Starting out young gives you the opportunity to experiment and try out everything and figure out who you are. This is true for anything in life, including entrepreneurship. Of course, this means you'll also mess up a lot, and that's okay, as long as you stay true to your character. If you do this in your twenties, you'll have an idea of what you want to give a serious try by your thirties. With a better perspective, your forties will be the time to cash out. For his part, Kasim emphasizes the importance of confidence in one's abilities, which he believes comes from having enough experience. By now, he has built multiple successful agencies, and once you have achieved something once, it becomes easier to replicate that success. For his next steps, he would love to broaden his horizons but also keep in mind that the agency model is the future of business. Despite the challenges and saturation in the agency space, Kasim believes in its potential and his ability to excel in it. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Today we witness an unprecedented meeting of minds as leaders from Perpetual Traffic and Marketing School, Ralph Burns, Eric Sue, Neil Patel, and Kasim Aslam, come together for a comprehensive discussion on the future of digital marketing. This episode transcends the typical discourse, venturing into the depths of marketing strategy evolution, where the boundaries between performance marketing and brand development begin to merge into innovative new practices. The quartet explores the multifaceted nature of SEO, content strategy, and the digital agency ecosystem, offering nuanced insights into adapting to algorithm changes, optimizing content to engage the desired audience, and converting challenges into opportunities for strategic growth. This conversation serves as an invaluable resource for professionals within the digital marketing sphere, from agency veterans to emerging marketers. It's a strategic guide illuminated by the expertise and humor of its participants, promising to both educate and inspire listeners towards actionable innovation in their marketing endeavors. Join us for this masterclass episode that not only aims to inform but also to invigorate your marketing approach with fresh perspectives and expert guidance.Chapters:00:00:00 - Kickoff: Unveiling the Digital Marketing Titans' Summit00:01:51 - Peering into Tomorrow: Redefining Marketing Agencies00:03:04 - The Titans Converge: A Groundbreaking Podcast Fusion00:07:15 - Agency Evolution: Navigating Through Digital Transformations00:13:35 - Forecasting Value: Agencies' Role in the Next Digital Decade00:18:39 - Tech's Tectonic Shifts: Revolutionizing Marketing Strategies00:23:55 - Competitive Edge: Mastering the Market's Maze00:25:50 - The Podcast Purchase Path: A Tale of Tactical Acquisition00:26:37 - Deal Dynamics: The Fine Art of Negotiation Unveiled00:28:57 - Amplifying Influence: Podcasting's Pivotal Role in Modern Business00:34:35 - AI's Creative Canvas: Transforming Content Generation00:41:12 - Branding vs. SEO: Charting the Course Towards Holistic Performance00:47:16 - United We Stand: The Unstoppable Force of Marketing CollaborationLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

The Content Game is Intense with Third Party Data restrictions. New privacy laws and growing competition.So what is the answer to generating more leads? Nothing less than fresh, original, and engaging content. But who's got time to create content, much less launch it across every platform in the appropriate format?The answer? A customer-focused, tactical, technology-driven plan for radical content creation and repurposing that will land your content on Page 1 of Google.Atiba de Souza is the Content Superman. Decades of running an exclusive agency combined with hardcore technical skills -- I'm talking CODE, people, REAL CODE! -- have made him one of the few people with the skills and insight to marry emerging software and Google's algorithm with an intuitive feel for the culture of every social media platform.His clients call him the SEO Super Sleuth, the Business Ninja, the “Build Your Team” Guru, and the Super Connector!He was killing Search Engine Optimization (SEO) before the term was even invented, ranking regional and national brands in the US on page 1 of Google for over 15 years.His content strategies are not just bells and whistles; his vision is inspiring and his voice is thunderous in the B2B SEO space. Kasim Aslam, owner of the #1 rated Google Ads Agency in the US was blown away by his tech-backed ingenious process, “Nobody else is doing this. You've got stuff people need to hear, ” he told him.Not even the best of the best can say that they ranked more than 3000 pages on the first page of Google results while helping companies enjoy qualified leads. Atiba's experience and insights are so mind-boggling that Lauren Petrullo of Mongoose Media believes that there is “brilliance oozing out of his pores”This Superman CEO of a Video Marketing Agency has been featured on many renowned platforms including Traffic & Conversion Summitt, Digital Marketer Blog, Fox, Digital Journals, The Times, & USA Today. It's time to grab the content marketing bull by the horns! And Atiba is your man.https://clientattractionpros.com/ https://www.facebook.com/groups/traffickeys https://instagram.com/atibadesouza https://www.linkedin.com/in/atibadesouza/ https://www.tiktok.com/@theatibadesouza https://www.youtube.com/channel/UCoEGC8wJj2WjotcfFU8Xudg

You, the Perpetual Traffic listeners, are invited to explore the often-overlooked potential of Pinterest in the realm of digital marketing and e-commerce. Our expert guest, Lauren Petrullo, brings a fresh perspective to the table, challenging common misconceptions about Pinterest and illuminating its role as a dynamic and influential platform in the business world. In this eye-opening discussion, Lauren explains the common misconception of Pinterest as merely a personal hobby platform. She articulates its transformative role as a strategic tool for e-commerce traffic generation. Emphasizing the platform's affluent user base, with a significant portion earning over $100k annually, Lauren underscores why Pinterest should be a focal point in digital marketing strategies. You'll also learn the unique advantage of Pinterest content being indexed by Google, enhancing a brand's online presence and SEO. Lauren shares practical tips on strategic pinning and leveraging keyword-rich content to maximize reach and engagement.Chapters:00:00:00 - Vegas Tales: Insights from the Conference Scene with Kasim Aslam and Lauren Petrullo00:04:18 - Entering Pinterest's Marketing Arena00:06:40 - Revealing Pinterest's Untapped Marketing Potential00:10:46 - Demographic Deep Dive: Understanding Pinterest's Audience00:15:55 - Pinterest: Blending Search Engine and Social Media Dynamics00:17:56 - Comparing Organic and Paid Traffic Approaches on Pinterest00:19:35 - Middle Funnel Magic: Mastering Pinterest Traffic00:22:16 - Masterclass in Pinterest: Strategies Unveiled00:24:16 - The Proven Pinterest Success Formula00:26:10 - Future Trends: AI in Pinterest's Visual Search00:27:03 - Smart Strategies: Repurposing Content for Pinterest00:32:30 - Trendspotting with Pinterest Predicts00:39:05 - Agency Insights: Merging Marketing with Sales for Pinterest00:40:55 - Conclusion: Key Takeaways on Pinterest's Marketing PowerLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Ralph Burns and Kasim Aslam welcome Cameron Campbell, an expert in digital marketing and a testament to the power of perseverance and learning. Cameron talks about the art of digital creativity. He shares invaluable insights into optimizing ad designs for various platforms, emphasizing the importance of adaptability and aesthetic integrity. Cameron also gives insights into the innovative use of AI in advertising, revealing strategies for enhancing ad performance using proven copy as seed content.Chapters:00:00:00 - Kickoff: Ralph Burns and Kasim Aslam introduce Cameron Campbell, a digital marketing virtuoso00:13:23 - AI Unveiled: Deep dive into the use of Generative AI in Meta's Ads Manager00:19:40 - Maximizing Efficiency: Discussing the effectiveness of adding varied features in digital advertising00:20:58 - Crafting Words with AI: Exploring the power and boundaries of generative copy in advertising00:23:03 - Media Buying Revolution: How AI is transforming the art of ad creative development00:25:40 - AI's Next Frontier: Envisioning the future role of AI in ad creation00:30:38 - Strategic Genius: The critical role of strategic thinking in the marketing landscape00:34:24 - AI & Creativity: Investigating the role of AI in generating creative ad content00:47:24 - Product Feeds Reimagined: Forecasting the impact of AI on product feed creativesLINKS AND RESOURCES:Pattaya CityShops on Facebook and InstagramAbout asset customization for placementsTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Feeling a bit curious about how AI's shaking up the agency world and the future of small agencies? You're in the right place, my friend. This one's a goldmine - Kasim Aslam drops by to chat about the wild ride of selling his company, Solutions Eight, to an AI-backed titan. Get this - the journey was more about aligning with the universe than just cashing in big. And the best part? He's sticking around as the CEO. We're gonna dive deep into how small agencies can stay afloat (spoiler: think nimble and AI-savvy) and why Kasim's betting big on AI-driven services. We're also touching on how advancements are pumping up efficiency in everything from copywriting to event managing.  But it ain't all rainbows - with AI stepping into jobs, we're hashing out the need for agencies (and all of us, really) to pivot and innovate or risk becoming space dust. So, if your brain's itching for insights on navigating the agency cosmos with AI as your co-pilot, and you wanna hear how Kasim rocked a multi million deal, then buckle up, my friend; this episode's for you! And hey, want to trail Kasim's journey even after we sign off? Swing by his socials at @Kasamaslam.    Discussion Points 00:00 Intro 04:46 Exciting plans to discuss marketing strategies. 08:36 Decided to sell, universe aligned, successful exit. 10:46 Market shift, leaving money, financial advice essential. 14:26 Google builds campaigns, manual intervention more effective. 18:32 Shifted to consulting to help agencies survive AI. 20:09 Attribution discrepancy requires human intervention for AI optimization. 26:24 AI improves processes, faster and more efficient. 29:07 Outro   Resources: • Connect with DUDE on the following social channels • Facebook / dudeagency • Instagram / dudeagency.io • Visit our YouTube channel / @dudeagency2093 • Check out our website and see how we can help you run a profitable agency https://dudeagency.io/

Offering alignment with your audience is more important than brand recognition. Kipp is joined by Ralph Burns and Kasim Aslam (hosts of Perpetual Traffic) as they dive into the nuances of optimizing paid marketing. Learn more on pre-awareness targeting, the massive YouTube potential, and effective collaboration strategies with mid-tier creators. About Ralph and Kasim Ralph Burns has 20+ years of internet marketing experience, 25+ years of sales and sales management experience, his specialties include: Digital Marketing, Virtual Leadership, Guitar, CEO Stuff. Kasim Aslam is a college dropout, entrepreneur, author, and a proud Front Row Dad. He's the Founder of Solutions 8, one of the top-ranked Google Ads agencies in the world. Recently, he co-founded Driven Mastermind, an exclusive, invite-only community for high-performing entrepreneurs. Connect with Ralph and Kasim! Ralph's Twitter https://twitter.com/ralphhb  Kasim Twitter https://twitter.com/kasimaslam  Ralph's LinkedIn https://www.linkedin.com/in/ralphburns/  Kasim's LinkedIn https://www.linkedin.com/in/kasimaslam/  Mentions Perpetual Traffic Podcast https://perpetualtraffic.com/  HubSpot https://www.hubspot.com/  Discount Tire https://www.discounttire.com/  Creator Marketplace Meta https://creators.facebook.com/tools/branded-content/?locale=en_US  We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

We dive deep into the world of fiat currency, exposing its deceptive nature and the impact on the working individual. With personal anecdotes, Kasim Aslam shares the heart-wrenching story of his brother's journey from a tragic accident to the prison system. We also explore the power of habit formation, the misunderstood Pareto principle, and the intriguing concept of the 'Ladybug Standard'. Kasim shares a thought-provoking blend of economics, personal stories, and societal insights.Chapters:00:00:00 Dive into Fiat Currency: Uncovering its Hidden Impact00:05:07 Harnessing the Power of Habit: Secrets to Lasting Change00:07:42 Kasim's Personal Anecdotes: From Tragedy to Triumph00:09:12 The Ladybug Standard: A New Perspective on Value00:13:37 The Pareto Principle: Unraveling its Misunderstood Wisdom00:18:04 Financial Freedom: Escaping the Chains of Traditional Currency00:22:59 Mercury's Menace: The Silent Threat to Our Well-being00:26:00 Medical Breakthroughs: New Hopes in Alzheimer's Treatment00:28:02 Unleashing the Power of Knowledge: The Role of Books and Media00:30:23 A Journey of Resilience: From Addiction to Strength00:33:49 Empowerment in Action: Making a Difference in the World00:36:45 Social Media Mastery: Tips from an Eternal Optimist00:38:38 Dickensian Insights: Understanding Human Behavior through ClassicsLinks And Resources:Solutions 8LinkedInWebsite Instagram Twitter You vs. Google by Kasim Aslam, John Moran and Patience Hurlburt-Lawton The 7 Critical Principles of Effective Digital Marketing by Kasim Aslam Recommended Books The 7 Habits of Highly Effective People by Stephen Covey Antifragile by Nassim Nicholas Taleb Principles by Ray Dalio The Power of Now by Eckhart Tolle The ONE Thing by Gary Keller and Jay Papasan Charles Dickens' books John Steibecks' books Fyodor Dostoevsky's booksLeo Tolstoy's booksThanks so much for joining us...

Next up in our Member Takeover Series, we're handing the mic over to my good friend and legend in the FRD Brotherhood, Kasim Aslam. Kasim is joined by a very special guest, his cousin, Farhan Rizvi. Farhan's life reads like a movie script: His mom died when he was 13, he got married at 18, and welcomed his first child at 19 -  and has been crushing it ever since. Enjoy this conversation as they dive into the art, struggles, and beauty of raising kids while hustling in the business world. Please share the episode and let us know what you think in the comments and reviews! A Wide-Ranging Conversation Through… Building an attitude of gratitude, even when life packs a punch. Transforming into a dad who gets it. It ain't just about chasing the dollar. Would you take a $30.000 pay cut to follow your dreams?  Creating a “big fat family” vibe for your kids. Getting your kids to create a highlight reel of their lives. Surprise, kids can be philanthropists too. Half-assing it? Not on my watch! Guiding kids to discover their inner Buddha. Keeping the bond strong as they grow up.  Reflecting on your parenthood wins. Love your kids, no strings attached.  Get the Full Show Notes Want access to the full show notes, including links to all resources mentioned during today's conversation? Visit FrontRowDads.com/396 More About Front Row Dads Connect with us @ FrontRowDads.com & Instagram  Want to hang out with other FRDs in Austin? Watch this 3-min video from our last Front Row Dads Live event. Tickets avail now for December's event.  Not able to travel? We got you. Join our next online event, built just for kickass dads who know there's more to learn. FrontRowDads.com/summit  FRD is solving a huge problem for dads. Our culture has turned “Dad” into a joke. Go ahead, google Dad and you'll find Dad Bod, Dad Jokes, Dad Weed, etc. Culturally, it's a Homer Simpson mentality, and it's BS.   Our community is built for solid men. Men with range. Those who are badass, and know there's still more to learn, together.   Most guys find it hard to find “their crew.” Finding other committed men, who are successful in life, and want to put family first – these guys are rare. Is this you? In FRD, hundreds of men from all over the world show up for each other, to share resources and raise the bar of fatherhood (our core values) If you're reading this, you want to grow.  Podcasts are great, but guys… when you're ready to stop just listening to content, and want to JOIN the conversations – the FRD brotherhood is ready for you.   One more thing…  Has this podcast helped you? If so, please tell us how we're doing. Please take a minute and leave a review. Seriously, they matter. Apple Podcasts, Spotify, or wherever you listen.  Subscribe to this show on Apple Podcasts | Google Podcasts  | Spotify

In this episode of the Garlic Marketing Show, we had the pleasure of hosting a genius marketer, Kasim Aslam, CEO of Solutions 8, Co-Founder of DrivenMastermind.com and a Co-Host of Perpetual Traffic Podcast, as he reveals how investing $200K per month on YouTube outperforms all other lead acquisition strategies. Discover their secret to harnessing the power of YouTube's vast data, creating compelling value-driven content, and generating high-quality leads. This episode will change the way you view traditional advertising, showing you why YouTube should be your #1 focus. Don't miss the insights on their innovative long-tail strategy, the power of case stories, and the launch strategy that skyrocketed their book to success. Watch now!What You'll Learn:Mastering YouTube Ads: Kasim's $200K Monthly Investment JourneyCrucial Client Insight: An Essential Question for Optimal Marketing StrategyOrganic YouTube Strategy for Sustainable SuccessBook Promotion Genius: YouTube Strategy That Hit Number One RankingWhat are the 3 Core Metrics for a Winning Marketing StrategyHow Many Touches Your Business Needs for a Successful YouTube HireScaling Funnels vs. The Real Google EffectClient-Centric Strategy: The Big Question Every Marketer Must Ask Their ClientsConnect with Kasim Aslam:WebsiteLinkedinInstagramYouTubePodcast: Perpetual Traffic #1 BestSeller BookResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

In this episode of Perpetual Traffic, Ralph Burns and Kasim Aslam engage in an in-depth conversation with guest Tom Meredith about the complexities of Apple's privacy policies and the significant impact they hold for app developers. The dialogue brings to light the delicate equilibrium Apple must sustain between privacy protection and maintaining a functional, developer-friendly app store. A provocative prospect of Apple launching its own ad platform is dissected, with discussion of potential benefits, such as improved attribution tracking and access to a prosperous user base. They provide valuable insights from their own affiliate marketing journey, navigating the convoluted web of privacy policies across various meta headquarters. Aslam boldly surmises the discussion by stating his openness to transition from a Google agency to an Apple agency, in the event of Apple's own ad network becoming a reality.Chapters:00:00:00 - Kick off the episode with a deep-dive into the complexities of iOS 17. Industry experts might lack definitive answers, but they agree: keeping informed is crucial.00:02:00 - Explore Facebook's innovative data modeling strategy, an approach offering marketers a new lens on user behavior and increased campaign visibility.00:05:15 - Expose Facebook's covert tactics, embodied in their use of the "Hedonistic Law" to create strategic silence around data privacy issues.00:08:11 - Assess Meta's unease in the face of the iOS 17 update, and ponder on how it might reshape the advertising strategies of the social media giant.00:12:00 - Analyze the immense influence of Apple users, and what their unique preferences mean for brands and advertisers.00:14:51 - Trace the remarkable journey of search, from seeking mom's advice to 'Googling it', and reveal Apple's strategic role in this evolution.00:19:13 - Engage in a discussion on privacy, as Apple takes a stand. Is Google ready to follow the lead, or will it chart a different course?00:21:39 - Take a look at the so-called 'Trump Factor'. Are privacy concerns still at the forefront of users' minds, or is the issue losing its impact?00:23:38 - Investigate the rising trend of privacy browsing. Could this approach to internet use become the new norm?00:26:48 - Delve into Apple's game-changing ad network – a fusion of personal messaging and targeted advertising that's set to transform the industry.00:29:09 - Reveal the hidden power dynamics as Apple takes a firm grip on app compliance. What does this mean for app developers and marketers?00:33:40 - Learn how to navigate the iOS 17 terrain and optimize email marketing by unlocking the power of intra-funnel behavior.LINKS AND RESOURCES:Apple NewsroomEnterprise Apps TodayApple Vision ProiOS 17 automatically removes tracking parameters from links you click onThe Rotten Side of Tim Cook's AppleTier 11 JobsPerpetual Traffic on YouTube

Kasim Aslam is an entrepreneur, author and the founder of Solutions 8, one of the top-ranked Google Ads agencies in the world. He has also started four 7- and 8-figure businesses and has completed two exits.  Kasim has a knack for innovation, and has won War Room's Wicked Smart competition 5 times – an award given to the War Room member with the best proven and tested business-growth solutions.  Today, Kasim sits down to share the digital marketing expertise that has led to the growth, success and sales of his companies. In addition to discussing his best marketing practices, Kasim also pulls back the curtain on a few off-the-beaten-path marketing “hacks.” You'll also hear Kasim share insights around navigating an M&A exit, how agency owners can use AI to get ahead, and why his next multi-million-dollar venture may take place outside the agency and SaaS worlds.     Key Takeaways with Kasim Aslam What does it look like to manage an 8-figure M&A deal?  The marketing tip that “shouldn't be legal” that helped Kasim become the 4th-ranked GoHighLevel affiliate. What are the most important variables to nail when preparing for an exit?  Kasim's Slack hack that allowed him to achieve nearly 100% deliverability to cold prospects.  The best advice Kasim got after his 8-figure sale – and how entrepreneurs can use it to avoid lackluster ventures after successful exits.  Rethinking the 8-figure business approach to consider analog businesses instead of SaaS or agency models. How agencies can capture arbitrage opportunities from AI in the near term and adjust to AI to capture market share in the long term.  How website owners can prepare for the death of third-party cookies by capturing and analyzing first-party data. The opportunities for generosity that come from negotiating an all-cash exit from your business.   A quick look at the parameters around obtaining a “golden visa” to earn full citizenship in a second country. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM!

This will be a 7-part series where I'll be asking them about their lives as Dads and we'll talk about what their experiences have been like so far in our amazing group of family men with businesses, not businessmen with families. I hope you'll check out these conversations with some badass members of our community each week. And don't be afraid to share these episodes with your friends and let us know your thoughts along the way! For anyone that isn't already a Front Row Dads member, you can sign up right here: Join The Brotherhood! Here's what you need to know about today's guest, Eric Farewell. Kasim is husband to Suzanne and father to Sammy (7) and Ronan (5). He's also the founder and CEO of Solutions 8, one of the world's top-ranked Google Ads agencies. He was the very first Traffic Coach for DigitalMarketer.com's ELITE coaching program, created the official Paid Traffic Certification, and is the co-host of Perpetual Traffic (one of the top marketing podcasts in the world).  Recipient of the Arizona Interactive Marketing Association's 2017 TIM Award for Person of the Year, Kasim was also named one of the Top 50 Digital Marketing Thought Leaders in the United States by The University of Missouri in 2020. Book Authority featured his book, The 7 Critical Principles of Effective Digital Marketing, as one of the Top 100 Digital Marketing Books of All Time. As a professional speaker, Kasim has been a main-stage emcee for the Traffic & Conversion Summit (the largest marketing conference in North America) and regularly speaks at global marketing conferences. Want to learn more about Front Row Dads? We are in the business of building better families. While most dads would say that family matters most, the challenge is they feel guilty knowing their careers get the best of them, and their family seems to get the rest of them. We help Dads become family men with businesses, not businessmen who have families, so they can thrive personally AND professionally. Subscribe to the Front Row Dad podcast to learn about fatherhood, marriage and how to level up your game at home, or if you're ready for the best coaching and true brothers to grow with, Join The Brotherhood! Are you getting all the shows? Subscribe today! Want to leave a review? THANK YOU! http://FrontRowDads.com/review

Join Ralph Burns and Kasim Aslam on the Perpetual Traffic podcast as they welcome guest Jason Fladlien to discuss the power of webinars in marketing. Fladlien shares his expertise on the psychology behind decision-making patterns and how marketers can use this knowledge to their advantage. He emphasizes the importance of acknowledging and addressing objections to build trust with potential customers. He also touches on the limitations and fears that can hold people back from making a purchase and how marketers can lean into these excuses to create more successful sales. Fladlien offers practical tips for creating effective webinar presentations and crafting compelling offers that resonate with audiences. Tune in to learn how webinars can be a powerful tool for driving conversions and building relationships with customers.In This Episode, You'll Learn:00:00:00 Perpetual Traffic: Marketing Insights and Strategies00:03:42 Embracing Objections and Challenges to Repel Wrong Buyers00:07:44 The Importance of Timely Decision-making and Saying No in Sales00:11:14 The Fast-paced and Self-serving Nature of Marketing00:13:28 Balancing Information and Interaction in Presentations00:17:27 Mismatched Values between Entrepreneurs and Their Audience00:22:06 Overcoming Public Speaking Anxiety from Personal and Professional Perspectives00:23:40 Need for Multiple High-quality Products to Succeed at Traffic00:26:59 Limitations of Schema in Marketing and Design00:30:31 Honesty as the Best Policy in Marketing: Amazon Course Example00:32:47 Using Fear as an Advantage in Marketing00:36:11 Hooking Audience in Webinars: Baiting with Curiosity and Framing from Their Perspective00:38:36 Importance of Properly Set up Insights and Transition Options00:40:06 Catastrophic Error of Ending Webinars on PriceConnect with Jason Fladlien:YouTubeTikTokLinkedInOne to Many: The Secret to Webinar SuccessDriven MastermindLINKS AND RESOURCES:Tiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

In this episode of the Perpetual Traffic Podcast, hosts Ralph Burns and Kasim Aslam are joined by Shaun Clark to discuss lead follow-up strategies and the importance of speed to lead. Shaun shares his expertise on how businesses can automate their lead nurturing process and effectively book appointments with potential customers. He emphasizes the importance of capturing leads correctly and assigning them to the right channels to maximize conversions. The conversation also covers the role of AI in business, including how it can be used to improve content creation and image optimization. However, the potential threat of AI to SaaS founders is also discussed, and the hosts and guest offer advice on how to screen for capacity in your sales process. Overall, this episode offers valuable insights on lead nurturing, AI, and strategies to improve your business's sales process.In This Episode, You'll Learn:00:00:00 Engaged founder provides exceptional customer support after years00:01:38 Co-founder discusses high level and conceptual ideas00:04:39 Improve customer service with text messages00:07:20 Software company proves concept with 500k businesses and 1 million users00:08:38 Importance of tracking business interactions online00:12:14 Increase conversion rates in marketing with binary options00:14:39 Legal compliance advice for business owners00:17:00 Automate to speed up lead generation and avoid client data requests00:18:29 Possible human error in late-night operations and the importance of fulfilling promises00:25:10 AI is a powerful tool for prompt creation and response accuracy in business00:29:25 The complexity of technology and the need for expertise00:33:25 Impact of technology on ideation and job replacement00:36:40 The threat of automation to white-collar jobsResources Mentioned In Episode:GoHighLevelShaun Clark on LinkedInPT Episode 325LINKS AND RESOURCES:Tiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Historically, Google advertisers haven't liked funnels—for a lot of reasons. But is that about to drastically change? On today's bite-sized episode, host Kasim Aslam is talking about his favorite topic (cue the sarcasm): funnels. Funnels haven't functioned well traditionally in the Google ecosystem, so he hasn't had much use for them. Until Google Performance Max. Now, not only is Kasim rethinking his opinion of funnels, he's re-evaluating the very definition. “Marketers didn't invent the funnel,” he says. “A funnel is a natural sequence through which a purchasing decision is made. It exists for your product or service in your industry completely independent of you.” The funnel is with your customer. The more you work to understand your customer, your avatar, the more you understand the funnel. Funnels aren't dead, he says. They're more important than ever.Listen in to find out more.IN THIS EPISODE YOU'LL LEARN:How the full funnel marketing approach is built into the fabric of Google's advertising What Google does with the goal, audiences, and assets you give them Why it's counterproductive to dictate location to GoogleHow Google Performance Max builds awareness LINKS AND RESOURCES:Tiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

On this episode of Perpetual Traffic, hosts Ralph Burns and Kasim Aslam discuss the benefits of having a podcast to build authority and credibility. While it may not be the biggest traffic source, podcasting can lead to speaking gigs and guest blog posts. The hosts emphasize the importance of guest podcasting on other shows to bring in leads almost instantly. They also provide basic steps for those new to social media and product sales, including understanding your target market and testing what works. Listeners are also told that a downloadable checklist will be available to help them apply this information.IN THIS EPISODE, YOU'LL LEARN:00:00:00 How To Strike Gold With Niche Marketing00:03:08 My Battle Cry: The Riches Of Niche Marketing00:04:47 Perpetual Traffic's Decreased Leads But Continued Authority Building Benefits00:07:12 Podcasting For Business: Building Momentum Through Quality Content00:08:51 Networking Gold: The Benefits of Podcasting00:11:45 Juicing The Amazon Algorithm: A 99-Cent Solution To Outsmart Google00:12:10 Authority Building And Traffic: The Benefits Of Releasing A Book00:18:09 Speaking Engagements: A Powerful Tool For Digital Marketing00:21:52 Paid Traffic And Social Ads: Understanding The Basics00:23:43 Creating A Checklist For Driving Traffic To Your WebsiteLinks and Resources:Perry Belcher Website Solutions 8 Checklist PT - How to use ChatGPT to Rank #1 on Google Hector Santiesteban on LinkedInThe Tim Ferris Show - Naval Ravikant Virtual Boss The 7 Critical Principles of Effective Digital MarketingTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on

Welcome to the Perpetual Traffic podcast, where Ralph Burns and Kasim Aslam dive into the world of Search Engine Optimization (SEO) with expert Michael Cottam. In this episode, we'll explore the impact of seasonality on hotel pricing, hotel options in Tahiti, and top activities to enjoy there. We'll also delve into the importance of schema markup in establishing author expertise, effective link building strategies, and the role of social media signals in boosting your ranking. Don't miss out on our thought-provoking conversation about the moral implications of relying on AI for content generation and hear how Michael was able to outrank Trip Advisor for a coveted search term. Join us for a wealth of insights and expert advice on SEO!In This Episode, You'll Learn:00:00:00 Unlocking The Potential of SEO with Michael Cottam00:06:06 Exploring The Frontier of Conversational Search Engines00:08:32 The Difference Between Deep & Surface Level Content00:11:13 AI-Crafted Content: The Future of Travel Writing with "Best Time to Visit Saint Lucia"00:13:03 Google's AI Content Guidelines: Decoding the Algorithm00:15:25 Google's User-Centered Approach: Balancing AI and Engagement00:20:24 The Importance of Accuracy: Reflections from Gretzky's Quote00:26:10 Building Authority Over Time: A Decade of Content Creation00:28:25 The Responsibility of Content Creation: Holding Ourselves Accountable00:30:01 Google's Quest for Authority & Trust: The Good, The Bad, & The Ugly00:34:09 Facebook's Benefits & Challenges: A Closer Look00:35:22 Verifying Facebook Profiles for Brands: Maximizing Reach & Popularity00:40:29 Link Building & SEO Ranking: An Unbreakable Bond00:41:41 Google's Link Spam Detection: Navigating the System00:45:16 Marketing with Johnny Depp: A Look at Google's Best Podcast00:47:42 Domain Authority & SEO Rankings: A Match Made in Heaven00:50:58 SEO Table Stakes: On-page Optimization Techniques00:55:23 Google's Expectations for Weather-related Pages: Climbing the Rankings00:57:14 Keywords & Content: A Perfect Match for SEO SuccessLinks and Resources:Michael Cottam WebsiteMichael Cottam LinkedInTiereleven.comGet your queries answered here: hi@tiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Join Perpetual Traffic for an episode full of practical business advice, as host Kasim Aslam shares 17 years of experience and wisdom on finding success. From prioritizing people to creating a blue ocean niche, learn the importance of serving your audience and avoiding the trap of getting "romantic" about your business. Tune in for valuable insights on delegation, creating excellence, and much more!In This Episode, You'll Learn:00:00:00 - Unleashing The Power of Success: Learn From The Top Google Ads Agency00:02:18 - Scaling New Heights: Strategies for Growing Your Entrepreneurial Ventures00:03:37 - The Truth About Entrepreneurship: Overcoming the Hurdles to Success"00:07:41 - The Trifecta of Entrepreneurial Mastery: Systems, Recruitment, and Finance00:10:13 - People Power: The Critical Role of Human Capital in Business00:14:12 - Surround Yourself with Phenomenal Talent: A Path to Success00:16:04 - Breaking the Chain of Broken Promises: Overcoming Friction in Business00:17:55 - Protecting Your Interests: The Vitality of Written Agreements00:21:54 - Finding Your Unique Niche: The Secret to Entrepreneurial Success00:23:20 - The Quarter of Principle: Embracing Trial and Error for Opportunities00:26:05 - Positioning as a Guide: Overcoming Self-doubt and Imposter Syndrome00:28:20 - Maximizing Profits through Recurring Revenue Models00:31:30 - Achieving Financial Freedom: Innovative Money Strategies00:33:03 - The Power of Love in Work: Inspiring Insights from Kahlil Gibran00:36:08 - Serving with Compassion: Building Love into LifeLinks and Resources:Watch Kasim HereTiereleven.comGet your queries answered here: hi@tiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

In this episode of the Perpetual Traffic podcast, Ralph Burns and Kasim Aslam explore the topic of AI and machine learning in the marketing industry. They emphasize the need for a philosophical understanding of the technology and for establishing clear guidelines for its use. The discussion includes the potential for AI to automate tasks such as copywriting and video editing, as well as how businesses can use AI to improve efficiency. Burns also predicts an event horizon where clients will no longer require a middleman and encourages listeners to start exploring AI now. Kasim stresses the dangers of connecting AI systems and highlights the importance of responsible management of AI by businesses. The episode provides valuable insights into the future of AI and its potential impact on the marketing industry.IN THIS EPISODE, YOU'LL LEARN:00:00:00 - Discovering AI & ML(Machine Learning)00:02:16 - Navigating AI Interactions: The Importance of Governance00:04:52 - The Dilemma of AI Governing AI: A Potentially Disturbing Reality00:07:44 - How AI is Transforming the Workforce00:09:53 - Is AI Replacing Human Jobs? The Future of Work00:16:51 - The Battle of Giants: Google vs. Facebook - A Call for MediationLINKS AND RESOURCES MENTIONED IN THIS EPISODE:75 Tools for AITier 11Solutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

On today's episode of the Perpetual Traffic Podcast, Ralph Burns and Kasim Aslam delve into the realm of personal injury law, exploring the latest trends and strategies for success. They introduce a cutting-edge SAS application called Content Fries, which automates the process of repurposing content, making it easy to distribute bite-sized pieces of videos across social media platforms. They also delve into how companies can optimize their efforts to secure signed cases and effectively target individuals who have valid claims that can be assisted. Lastly, they delve into the challenging issue of insurance companies spending billions but still not wanting to make payouts in the majority of cases.IN THIS EPISODE, YOU'LL LEARN:00:00:00 - Content Fries: Automated Content Repurposing for Maximum Distribution00:02:39 - Partnership Leads to Autonomy and Success: The Tier 11 Story00:03:45 - Maximizing Your Content Creation Efforts with Content Fries00:05:34 - Content Fries: The Limited Editor for Social Media Success00:09:02 - The Benefits of Chopping Up Video Content for Social Channels00:10:56 - Increased Leads and Decreased Costs: How Michigan Injury Lawyers are Benefitting from Content Fries00:15:42 - Leveraging Google and Facebook for Marketing: A Marketer's Perspective00:20:47 - Leveraging Google Platforms for Personal Injury Cases00:23:34 - Optimizing for Signed Cases: The Key to Successful Google Ads for Personal Injury Lawyers00:25:08 - Optimizing for Long-term Client Retention: A Nightmare Setup00:26:40 - Marketing Takes Time and Grit: The Benefits of Long-term Investment00:27:36 - Marketing Takes Time and Grit: Achieving Results with Smart Bidding00:32:56 - No Easy Button: Challenges of Tracking Google Ads Performance00:36:24 - Lack of Conversion Tracking Hinders Success for Personal Injury Ads00:38:36 - Lack of Differentiation Leads to Poor Mobile Site Performance00:42:27 - 24/7 Access for Personal Injury Lawyers to Receive Leads00:43:29 - Partnering for Profit: A Discussion on Working Together to Achieve SuccessLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Mike Morse Law FirmTier 11Solutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!