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Discover Andrea Cruz's journey from Venezuela to Boston, mastering business administration and international marketing. Learn about the power of mentorship and the intricacies of B2B marketing in this insightful episode.Episode Highlights Andrea Cruz's journey from Venezuela to Boston shaped her into a versatile business professional. Her degrees in Business Administration and International Business equipped her with digital marketing skills ahead of their time. Mentors like Jeremy Krantz, AJ Wilcox, and JD Prater played pivotal roles, guiding her through career transitions and public speaking fears.Embracing diversity in Massachusetts, Andrea thrived among various cultures, fostering a deep understanding of global perspectives. Fluent in multiple languages, she embodies a polyglot identity, enhancing her ability to empathize and connect across diverse communities. Andrea's dedication to mentorship reflects her belief in holistic growth, emphasizing emotional openness and strategic planning.As a B2B marketing enthusiast, Andrea challenges misconceptions and advocates for personalized strategies. Her managerial role allows her to empathize with team members and champion inclusive, hands-on leadership. With a passion for niche verticals and brand differentiation, she navigates the complexities of B2B marketing with creativity and purpose, emphasizing customer-centric approaches for sustainable growth.Episode LinksTinuitiLinkedInX/TwitterFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.
Knowing that our product, service, or solutions help different people in different industries can be a satisfying and rewarding feeling. However, it makes the job of marketers a bit more complicated as we work to really support those buying journeys. Serving different personas in varying verticals is Osmos, a low-code platform that streamlines how you work with external data and systems. The Head of Marketing, JD Prater joins us to dive into his perspective of growth and supporting these buying journeys. JD aims to transition to a product-led marketing strategy and he gives us an insight into what that means to them and how they aim to do it. Listen in!
Welcome to season 3 of the Women in Product Marketing podcast. We cannot wait for you to hear from all of our superstar guests. While you wait for the new season to begin next week, join the conversation as Mary meets up with two fellow Sharebird hosts, JD Prater and Jeffrey Vocell. In this episode, they share advice for those trying to establish the function of product marketing at their business whether it's brand new or something you're trying to evolve.JD is the host of the Thrills and Chills podcast, where he interviews seasoned PMM leaders on what it's like to be the first PMM and how to establish product marketing at an organization. Jeffrey is the host of The Product Marketing experts where he interviews guests who have done AMA sessions on various topics including messaging, market research, developing your PMM career, product launches, sales enablement, stakeholder management, and influencing the product roadmap. See you next week!Connect with Mary, JD, and Jeffrey on LinkedIn - we love hearing from you!
What needs to be done with marketing data to make it usable?. Essentially, it must be taken from its original source, formatted cleanly, and put into your database to be analyzed. This is handled by a process called ETL, Extract, Transform & Load. This process was done manually in olden days, but AI is now facilitating this task to be almost entirely done by technology. Our guest can help us get familiar with how this works because he approaches it more from a marketer's perspective than a technical one. JD Prater has a background in the world of paid media marketing, probably the niche that's most famous for doing detailed analysis on large amounts of data. He has recently become Marketing Lead at Osmos, the maker of a tool that uses AI to help companies with ETL work. Besides that, JD has done marketing in-house at Amazon and Quora, and worked on brands while with a PPC agency. Besides that, he's well known for speaking on digital marketing and being involved with several podcasts, and when he's not on dad duty, you'll catch him somewhere in his home state of Oklahoma, out cycling on an open stretch of road. People/Products/Concepts Mentioned in Show Program Synthesis Funnel.io Supermetrics Spreadsheet pivot tables Marc Benioff: Every company is a software company GDPR and CCPA regulations Google Data Studio Google BigQuery Amazon S3 Snowflake ThoughtSpot: Search & AI-Driven Analytics Reverse ETL - A Primer Connect with JD on LinkedIn or on Twitter JD's article Ultimate Glossary of 101 Data Terms You Should Know and company where he works, Osmos Episode Reboot Go take a product demo of some tool you might use. For more information, please visit https://funnelreboot.com/episode-61-tools-for-wrangling-marketing-data-with-jd-prater/
Most people are aware of Quora. As a marketer, though, I bet it's not on your top ten list of things to do this year. And why should you? You have a blog and are active on Linkedin. What value could Quora bring that you don't already have through a different channel?JD Prater, Head of Marketing at Osmos, discusses Quora and how it's providing high intent value to their audience. When someone is on Facebook or Twitter, they might just be scrolling through. When they go onto Quora, they're bringing a specific question. JD covers:Being an evangelist at Quora & measuring successExplaining the value of Quora for marketing & salesHow to organize good content This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.Listening on a desktop & can't see the links? Just search for Flip My Funnel in your favorite podcast player.
Edge of the Web - An SEO Podcast for Today's Digital Marketer
Prater & Martinez are back! This time around, we talk about brand perception shifts throughout the Pandemic, inclusive marketing and how audiences are way smarter than everyone thinks. [00:07:28] Examples that Joe and JD have seen of permanent brand perception and buying choice of consumers we've experienced through the pandemic [00:14:52] How Big Tech's efforts to flag socially offending accounts have over-reached and harmed legitimate advertisers. [00:16:59] Are Ad platforms too hyper-sensitive? [00:19:00] We will have more inclusive marketing in the future. [00:23:43] Audiences are smart, passionate and the most vocal they have ever been. [00:25:26] You can't please everyone [00:23:43] The world of product marketing and demand generation
In episode two of the Product Marketing Careers podcast, host Al Dea is joined by JD Prater, Head of Marketing at Osmos.
Edge of the Web - An SEO Podcast for Today's Digital Marketer
We're joined by two experts in this interview! JD Prater and Joe Martinez join us to discuss relationship-marketing, client fears and the hot, hot topic of data collection. Marketing is changing fast, and it's time we start to unpack what the heck is going on. [00:07:00] What does JD and Joe see evolving in the digital marketing space, taking in consideration the year and a half we have been through with Covid. [00:09:39] Innovation comes from constraint [00:15:08] JD's new gig at Osmos and Joe's new move to run his own shop [00:18:37] Do companies really get the new relationship-marketing strategies? [00:21:52] Client fears on a non-mainstream platform [00:23:36] When the light bulbs go off with a client and a tactic [00:23:36] Any time you can specialize…. [00:26:48] The loss of targeting - privacy laws [00:30:05] The data collection mindset for marketers [00:34:48] Last stop: Google's FLoC. What the FLoC is happening?
Learn more about your ad choices. Visit megaphone.fm/adchoices
In this week’s episode, we’re discussing PMM onboarding in the first 90 days. What does the PMM 30/60/90 look like? It’s a time of learning, absorbing new knowledge and a time that when well utilized, sets up a foundation for success. The first 90 days are an opportunity to start deeply understanding the product, the market and the customer. Tune in to hear what you should be doing and thinking about to make the most of this time.
Today we rebroadcast our conversation with JD Prater, an Evangelist for Quora, which is a Q&A platform that empowers people to share and grow the world's knowledge. Yesterday, JD told us about content syndicating and organic growth using the Quora platform, and in Part 2 we focus on Quora ads. Show NotesConnect With:JD Prater: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Today we rebroadcast our conversation with JD Prater, an Evangelist for Quora, which is a Q&A platform that empowers people to share and grow the world's knowledge. Yesterday, JD told us about content syndicating and organic growth using the Quora platform, and in Part 2 we focus on Quora ads. Show NotesConnect With:JD Prater: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Today we rebroadcast our conversation with JD Prater, an Evangelist for Quora, which is a Q&A platform that empowers people to share and grow the world's knowledge. In Part 1 of our conversation, JD tells us about content syndicating and organic growth using the Quora platform. Show NotesConnect With:JD Prater: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Today we rebroadcast our conversation with JD Prater, an Evangelist for Quora, which is a Q&A platform that empowers people to share and grow the world's knowledge. In Part 1 of our conversation, JD tells us about content syndicating and organic growth using the Quora platform. Show NotesConnect With:JD Prater: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter
Head of Product Marketing at Quora, and PMA ambassador, JD Prater chats with us about all things OKRs, sharing his top tips on setting the right objectives and measuring their success, he discusses his progression from nonprofit and agency roles to head of a team of two PMMs at the world's largest Q&A site, plus his top tips for getting that all-important seat at the table and tons more. ___ "I think having OKRs in place is really valuable, it's going to allow a lot more transparency, which is fantastic for building trust, but it's also going to allow for more cross-functional relationships and collaborations to happen, with everyone working together."
What's going on this week? Atlas Shrugged book reviews meets Google Ads advertiser disclosures as Paul Wicker of TapClicks (you read that right) and JD Prater of Quora discuss the latest headlines in marketing. CVS launches a new ad network, NBC hopes to make TV shoppable, and Twitter is being overrun by video game Tweets. Listen now! --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
This week Paul Wicker of AdStage and JD Prater of Quora discuss the brand new, very new, totally redesigned, and absolutely new, Quora SuperNew Ads UI. (You'll have to listen to get the joke) Reddit introduces new political ad regulations, Google and Facebook are about to have their first down quarters (in terms of revenue growth) ever, Amazon introduces product-targeted display ads, and BMW shifts (pun!) budget from live sports to eSports. Listen now! --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
JD Prater, Head of Product Marketing at Quora on how to boost traffic with Quora as an additional marketing channel: Marketing Scoop Podcast by SEMrush - Special Edition This Special Edition Podcast is brought to you by Global Marketing Day - the world’s absolute first 24-hour online marketing conference, held on October 30, 2019. Global Marketing Day was a truly epic live broadcast, streamed continuously for 24 hours from studios around the globe, including Sydney, London, New York, and San Francisco and featuring speakers from Google, WeWork, Conde Nast, Uber, Microsoft, Unicef and many more. Missed Global Marketing Day 2019? You can still enjoy our content in podcast format from wherever you are. Join us for GMDay in October 2020 with a new line up of the world’s marketing leaders! Learn how big brands are marketing in today's ever-changing world. This episode comes from JD Prater, Head of Product Marketing at Quora. JD is a regular speaker at conferences across the globe such as INBOUND, SaaStr, BrightonSEO, and SMX. 300+ million people come to Quora every month to prep, research, evaluate, ask for tips, and learn more about the world around them. But how can that help you? JD will highlight the benefits of Quora in his presentation: How marketers boost traffic with Quora as an additional marketing channel. Guest, JD Prater, Head of Product Marketing at Quora: https://www.linkedin.com/in/jdprater/ https://twitter.com/jdprater Host, Casie Gillette, Senior Director, Digital Marketing at KoMarketing: https://www.linkedin.com/in/casiegillette/ https://twitter.com/Casieg Links: Global Marketing Day Conference Global Marketing Day 2019 Videos
Edge of the Web - An SEO Podcast for Today's Digital Marketer
Need Support for Google Ads or Google My Business? Be Prepared to Wait You’d think much of digital marketing wouldn’t really be affected by the COVID-19 pandemic, but you’d be wrong. Google has said users seeking support will experience delays. How Much Will Digital Marketing Suffer from the COVID-19 Pandemic? There’s enough anxiety about the pandemic pushing the economy into recession that many businesses are putting the brakes on all kinds of spending, including digital marketing. What are Marketers Doing to Deal with the COVID-19 Pandemic? The pandemic is changing consumer behaviors in real-time, and marketers must look at how they can pivot strategies quickly to adapt to the rapidly-evolving situation.
Edge of the Web - An SEO Podcast for Today's Digital Marketer
A lot of companies are responding to the health concerns happening worldwide by sending employees home to work remotely. The digital marketing industry is lucky that a lot of work can be done via computer, video conference, etc. Some individuals have experienced working remotely in the past and others, this is their first time. It can be quite challenging to work at home with distractions causing workers to not be as productive as they are in office. This week's featured guest is JD Prater: Quora Evangelist at Quora, is very knowledgeable in this space since he’s been working remotely for the past 5 years! He shares his tips and tricks on how to stay motivated and work hard from home. We also deep dive into his experience from Quora about paid ads. You won’t want to miss episode 347 filled with helpful information for remote work and paid ads!
Happy Friday the 13th! Live from their respective home offices, Paul Wicker of AdStage and JD Prater of Quora discuss the latest headlines in AdTech while comparing WFH tips. Reddit launches a new promoted trends ad unit, Google introduces some next level demographic reporting/attribution for Conversion Values and a whole lot more! Best of all, JD closes the show with an inspiring, patriotic speech! NOT ON MY WATCH, CORONAVIRUS! --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
For today's episode of the Flip My Funnel podcast, we spoke with JD Prater, Quora Evangelist at Quora. JD and I talked about why Quora needs to be part of any marketer's arsenal. Here's what we're unpacking today: From Quora Believer to Quora Evangelist How an Evangelist Measures Success Why Marketers Need to Quora Seriously Sangram's Summary JD's Challenge
Cornonavirus impacts everything! Tech events get canceled, travel budgets cut, and everyone in silicon valley has been told to WFH. In other news, Twitter launches their version of stories called "Fleets" and the Twitter CEO, Jack Dorsey, may get the boot.
Join us for episode 200
Google is changing up their agency partner program, Amazon Ads and Amazon Twitch are booming, Bloomberg spends more on marketing than all other candidate combined, TikTik adds a watch warning, Shopify joins Libra, Twitter acquires a stories company, and more! Join Paul Wicker of AdStage and JD Prater of Quora as we dig into the marketing headlines for the week. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Happy Valentine's Day marketing lovers! This week we cover the new social video platform, Byte. What's App breaks 2 billion users. LinkedIn shuts down part of their product. Amazon sues the Pentagon and more! Join Paul Wicker of AdStage and JD Prater of Quora as we dig into the headlines for the week. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Ad Tech Revenue Roundup Part 2! Twitter, Snap, and Pinterest all released earnings. The Linkedin CEO is gone. Facebook is getting out of parts of their audience network and more! Join Paul Wicker of AdStage and JD Prater of Quora as we dig into the headlines for the week. Also, a nice easter egg for those who survive the full episode.
Revenue Roundup Part 1! Apple, Microsoft, Amazon and Facebook release their quarterly numbers and Paul Wicker of AdStage and JD Prater of Quora dig in. Also, welcome to the #postfacts world we live in where I can invent January 35th. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
On this episode of 'Inbound & Down,' host Jon Sasala sits down with Quora Evangelist, JD Prater, to discuss the many ways to leverage Quora, including in your inbound marketing strategy. -- Do you have questions about Quora's role in an inbound strategy? Send them to inbound@moreycreative.com. Subscribe to the 'Inbound & Down' Question of the Day for a daily email containing a multiple-choice question on topics such as Inbound, SEO, design, agency life, and more. Show Notes: Grow with Quora Podcast Quora Ads Guide: Writing on Quora as a Business Guide: B2B Marketing Guide on Quora Voicify Connect: Facebook Twitter Instagram LinkedIn YouTube Blog
In this Tech Bound Conversation, I speak to JD Prater, Evangelist at Quora. I was stunned by the depth of transparency JD provides in his answers on Quora ranking factors and the algorithm. If you care about Quora in any sense, you need to check this episode out! Timestamps: 0:00 Intro 0:51 The job of an Evangelists 3:13 Marketing heroes 9:59 What Marketers get wrong about Quora 14:10 How Gary V and Jason Lemkin crush answers on Quora 18:17 The Quora algorithm 23:45 Quora ranking factors 29:31 Getting Quora ads right 38:31 Are video answers coming to Quora? 41:39 How to use Quora “Spaces" 44:49 Quora = If Facebook and Wikipedia had a baby 50:01 The future of Quora 57:52 JD’s personal goals 60:00 What more people need to understand about Quora Shownotes: * https://www.quora.com/profile/JD-Prater - https://podcasts.apple.com/us/podcast/grow-with-quora/id1462066796 - https://www.quora.com/What-makes-Quoras-ad-platform-unique-compared-to-Facebook-Google-etc/answer/JD-Prater - https://www.quora.com/At-what-stage-should-a-startup-hire-a-CMO/answer/Jason-M.-Lemkin - https://www.quora.com/profile/Adam-Fayed
This week Paul Wicker of AdStage and JD Prater of Quora talk about influencer marketing, chocolate rain, Google's search results' backpedal, Pinterest, Etsy and more. Listen now! --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
This week Paul Wicker of AdStage and JD Prater of Quora breakdown the top headlines in marketing. TikTok ad revenues are through the roof, Facebook backpedals from placing ads on WhatsApp, Chrome hops on the cookie blocking bandwagon, Instagram brings DMs to desktop and more. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Listen in as JD Prater of Quora and Paul Wicker of AdStage cover the latest headlines in paid marketing. Apologies in advance... JD was onsite in our AdStage "studio" but it STILL took us 10 minutes to get the audio figured out...hang in there! We talk about TikTok's cash grab, Twitter's updates / new ad unit, Spotify going big on podcasts, and a whole lot more. Listen now! --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Why, hello there stranger! JD Prater of Quora and Paul Wicker of AdStage are back with the marketing wins and fails of 2019. Find out if JD ever learned to surf, if Paul got a haircut, and what big paid marketing trends of 2019 were winners and losers. Video? Messenger? TikTok? We weigh in on all of them and more! --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
On this episode, Quora evangelist JD Prater shares what marketers need to know about Quora. Get the full show notes here.
Join Johnathan and Matt as they interview JD Prater from Quora, Marichka Baluk from Blinkist, and Pallavi Sharma from Adstage. Do you have questions for our guests or hosts or want to see a topic featured? Email us at BoostSauce@klientboost.com! Don't have time to listen? Read the full transcript here: https://klientboost.com/boost-sauce/episode-009-quora-ads
Joining us for today's Ask Me Anything is JD Prater, who is an Evangelist at Quora, which is a Q&A platform that empowers people to share and grow the world's knowledge. Today we are going to talk about the growth strategy for Quora's podcast. Show NotesConnect With: JD Prater: LinkedIn // Twitter The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Joining us for today's Ask Me Anything is JD Prater, who is an Evangelist at Quora, which is a Q&A platform that empowers people to share and grow the world's knowledge. Today we are going to talk about the growth strategy for Quora's podcast. Show NotesConnect With: JD Prater: LinkedIn // Twitter The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
This episode JD Prater of Quora and Paul Wicker of AdStage answer listener questions about the world of Reporting on Paid Ads and Quora Ads. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
This week Paul Wicker of AdStage and JD Prater of Quora cover surfing, birthdays, and oh yeah... some marketing headlines. The Facebook conversion pixel was down, Instagram restricts diet ads, more targeting options from Microsoft, YouTube adds Masthead ads to YouTube TV, and more! Listen in now! --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
JD Prater is Evangelist at Quora. In this episode, JD takes us behind the scenes of this Silicon Valley startup, which boasts over 300 million monthly visitors, and explains how Quora is monetising its business and developing its marketing strategy. In addition, JD talks about how Quora's marketing team are competing for a share of digital marketer's ad spend, their positioning strategy, and some of Quora's most effective marketing tactics and channels. JD also talks about his role as an evangelist, what it entails, and how you can embrace an evangelist mindset to grow your personal brand. Links: Quora >> https://www.quora.com The Attention Merchants: The Epic Scramble To Get Inside Our Heads >> https://www.goodreads.com/book/show/28503628-the-attention-merchants Follow JD on Twitter >> https://twitter.com/jdprater --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward
This week Paul Wicker of AdStage and JD Prater of Quora talk about all the headlines in marketing that you need to know! Twitter explodes as the brand keyword debate takes center stage. Facebook gets into dating. Browser changes that impact your ad retargeting and more! Listen now. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
This week Paul Wicker of AdStage and JD Prater of Quora cover the
For today's episode of the Flip My Funnel podcast, we spoke with JD Prater, Quora Evangelist at Quora. JD and I talked about why Quora needs to be part of any marketer's arsenal. Here's what we're unpacking today: From Quora Believer to Quora Evangelist How an Evangelist Measures Success Why Marketers Need to Quora Seriously Sangram's Summary JD's Challenge
This week Paul Wicker of AdStage and JD Prater of Quora cover the latest marketing headlines. Tumblr got sold to Wordpress, Snap tries Spectacles once again, Facebook launches some new ad units for movies, Google ad fraud strikes again and more! --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
To quote our host, "good marketers are always looking for ways to expand their campaigns and reach their audiences." To that end, podcast host Joe Kerschbaum chatted with Quora Evangelist, JD Prater, about why marketing professionals should be boosting their investment on the platform! Check out the episode to hear them cover: How Quora operates as a knowledge-sharing search and social platform A desktop/mobile inventory breakdown and audience stats What advertising products and audience targeting options are currently available for marketers to explore Why JD is so excited about the new "Promoted Answer" ad type The best way for you to easily get started on Quora (with 45 days of guided support and access to betas!) Subscribe to the 3Q Digital Download Podcast via iTunes, Spotify, Stitcher, or wherever you listen! Intro/Outro Music Credit: Jazzy French via Bensound.com
This week Paul Wicker of AdStage and JD Prater of Quora talk about Whiskey, changes to Google match types, Facebook/Twitter privacy issues and more! We even finally do Wins and Fails inspired by the podcast, Pivot.
This week we're joined by Zenia Johnson, Account Lead at 3Q Digital. She recently started running Quora ad campaigns for a B2C subscription client. In this episode, she shares her key learnings, challenges faced as a new advertiser, and tips for advertising success. A few insights from the episode: Why account structure can have a big impact on performance Why she recommends making your ads look native to the Quora experience And get her top 3 requests for the Quora Ads platform Follow Zenia on Quora and connect with her on LinkedIn. Get started advertising on Quora for Business.
How often do you have the opportunity to get really cheap traffic to your site? I mean, it's every marketer's dream, right? Using Quora strategically is an amazing way of generating a ton of traffic to your site, as well as positioning yourself as an expert in your niche! We pinned down the brilliant JD Prater and got him to spill the beans on the best Quora strategy to use and exactly how to make the most of the Quora ads platform…
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Today we discuss one of the fastest growing platforms in the organic and paid social space: Quora. Joining us is JD Prater, an Evangelist for Quora, which is a Q&A platform that empowers people to share and grow the world's knowledge. Yesterday, JD told us about content syndicating and organic growth using the Quora platform, and in Part 2 we focus on Quora ads. Show NotesConnect With:JD Prater: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Today we discuss one of the fastest growing platforms in the organic and paid social space: Quora. Joining us is JD Prater, an Evangelist for Quora, which is a Q&A platform that empowers people to share and grow the world's knowledge. Yesterday, JD told us about content syndicating and organic growth using the Quora platform, and in Part 2 we focus on Quora ads. Show NotesConnect With:JD Prater: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Today we discuss one of the fastest growing platforms in the organic and paid social space: Quora. Joining us is JD Prater, an Evangelist for Quora, which is a Q&A platform that empowers people to share and grow the world's knowledge. In Part 1 of our conversation, JD tells us about content syndicating and organic growth using the Quora platform. Show NotesConnect With:JD Prater: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Today we discuss one of the fastest growing platforms in the organic and paid social space: Quora. Joining us is JD Prater, an Evangelist for Quora, which is a Q&A platform that empowers people to share and grow the world's knowledge. In Part 1 of our conversation, JD tells us about content syndicating and organic growth using the Quora platform. Show NotesConnect With:JD Prater: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter
JD Prater from Quora shares why you should consider marketing on Quora, and some of his best strategies for driving inexpensive, high-quality leads. Don't miss the chance to break through the clutter on a channel that your competitors haven't found yet. About AJ's guest: JD Prater is the Quora Evangelist and a regular speaker at conferences across the globe. He's the podcast host of Grow with Quora and The PPC Show. And in his spare time, JD is an avid cyclist, proud new father, and weekend traveler. ----more---- Why Quora Exists Quora’s mission is to share and grow the world’s knowledge. A vast amount of the knowledge that would be valuable to many people is currently only available to a few — either locked in people’s heads, or only accessible to select groups. We want to connect the people who have knowledge to the people who need it, to bring together people with different perspectives so they can understand each other better, and to empower everyone to share their knowledge for the benefit of the rest of the world. Gather Around a Question The heart of Quora is questions — questions that affect the world, questions that explain recent world events, questions that guide important life decisions, and questions that provide insights into why other people think differently. Quora is a place where you can ask questions you care about and get answers that are amazing. Quora has only one version of each question. It doesn’t have a left wing version, a right wing version, a western version, and an eastern version. Quora brings together people from different worlds to answer the same question, in the same place — and to learn from each other. We want Quora to be the place to voice your opinion because Quora is where the debate is happening. We want the Quora answer to be the definitive answer for everybody forever. Understand The World and The People In It Quora has content you will feel good about having read. Quora helps you understand why the world works the way it does, why people behave the way they do, and what we can all do to make the world better. Quora provides a personalized feed of insightful answers to questions you hadn’t realized you should ask. Quora’s answers come from people who really understand the issues and have first-hand knowledge. Quora is the place to read Barack Obama on the Iran deal, prisoners on life in prison, scientists on global warming, police officers on how to deter burglars, and TV producers on how their shows are made. Quora is the place to read inspiring people such as Gloria Steinem, Stephen Fry, Hillary Clinton, Glenn Beck, Sheryl Sandberg, Vinod Khosla, and Gillian Anderson directly answering the questions people most wanted them to answer. Quora is where you can read important insights that have never been shared anywhere else, from people you could never reach any other way.
JD Prater from Quora shares why you should consider marketing on Quora, and some of his best strategies for driving inexpensive, high-quality leads. Don't miss the chance to break through the clutter on a channel that your competitors haven't found yet. About AJ's guest: JD Prater is the Quora Evangelist and a regular speaker at conferences across the globe. He's the podcast host of Grow with Quora and The PPC Show. And in his spare time, JD is an avid cyclist, proud new father, and weekend traveler.
Stats from the show Keck Medicine of USC Quora views = 1.7 million views 48,509 website users in 2015 to 243,473 in 2019 148,806 pageviews in 2015 to 439,956 in 2019 Follow Leonard on Quora Follow Keck Medicine of USC His personal website Learn more about Keck Medicine of USC Get started on Quora for Business
This week Paul Wicker of AdStage and JD Prater of Quora talk about the latest headlines in marketing. Mary Meeker dropped her massive tome of tech trends, Snapchat Baby and Gender Swap Lenses lead to massive Snapchat user growth, and Search budgets moving to Facebook. Listen now! --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
This week Paul Wicker of AdStage and JD Prater of Quora talk about the antitrust news, updates to IG and Snap, the Google acquisition of Looker, equal pay for influencers, and a whole lot more! --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Do you want to learn more about Quora? Wondering how Quora can enhance your marketing efforts? To explore how to use Quora for marketing, I interview JD Prater, Quora’s full-time evangelist. Show notes: https://www.socialmediaexaminer.com/357 Check out Google Analytics for Marketers Seminar: https://www.socialmediaexaminer.com/gaseminar/
In this episode we talk to JD Prater from Quora about how to reach new audiences via their platform. Within the episode we discuss:- Quora Ads targeting- Placements and ad formats- Ad creative- Quora ads support
This week Paul Wicker from AdStage talks headlines and haircuts with the 4th most influential PPC expert in 2019, JD Prater from Quora. Google removes bidding options and tweaks targeting, Facebook usage is down as they continue to get slammed for the Pelosi #deepfake video, and Amazon and LinkedIn announce huge acquisitions. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Marketing conference season is in full force and JD Prater of Quora and Paul Wicker of AdStage talk about the latest marketing conferences, tech headlines and product launches! Listen in! You can find all the headlines and more on our blog: blog.adstage.io/tag/this-week-in-ad-news --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business
Quora is one of the largest online communities for questions and answers, as well as one of the highest quality user generated content platforms. As a Quora evangelist, JD Prater knows firsthand how leveraging the power of Quora’s user intent makes it a smart new option for marketers. While it offers many of the same options for marketers that they have become familiar with and embrace on platforms such as LinkedIn and Facebook, Quora also offers unique opportunities for businesses and brands to build their expertise on given topics, as well as directly answer questions coming from actual users and potential customers.
Marketing Scoop Episode 2.20 is an ‘Advertising’ themed episode – specifically focusing on “Why Advertise on Quora?” Have you been happily advertising using Google Ads or Facebook over the past couple of years, thinking that it’s not necessary to consider other traffic sources? If so, you might be missing out. A lot of smart marketers are now driving quality traffic from alternative networks such as Quora – and that’s something that we’re focusing on in this episode. 2 great guests joined us for this episode of the Scoop: JD Prater, Quora Evangelist Joe Martinez, Director of Client Strategy at Clix Marketing And here's what we covered: 1:00 Introduction of today’s guests – JD Prater and Joe Martinez 2:30 How is Quora different from other online advertising networks? 3:30 What kind of targeting options are available on Quora? 5:00 How affordable is Quora advertising compared with Facebook or LinkedIn? 8:30 What is the quality of the traffic available from Quora? 9:35 Is this a retargeting opportunity as well or is it only an opportunity to acquire new customers? 11:20 Do Quora offer age or gender targeting? 12:40 Are there any specific verticals that perform best on Quora? 13:30 What kind of landing pages tend to perform best on Quora? 14:40 Should advertisers also be interacting organically on Quora? 17:00 How accurately can you target somebody’s location? 19:00 How can advertisers get stated quickly? 22:00 Is it a good idea to post and answer your own question on Quora? 25:30 What is JD’s actionable tip? 26:00 Joe shares his actionable tip If you're not already subscribed to the audio podcast, here's where you can subscribe for free so that you don't miss a future episode: https://www.semrush.com/podcast/
Hope you had a lovely Valentines Day! This week Paul Wicker of AdStage and JD Prater of Quora get WAY too philosophical about the role of Social Media in determining what is truth and what is fake news. (Blame the anti-vax headlines this week for all the controversy.)We also talk about the latest marketing headlines. :) --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Happy Super Bowl Sunday! This week Paul Wicker of AdStage and JD Prater of Quora talk Google Tag Manager, Reddit PPC ads, Quora Impression Share and get into politics WAY TOO too much. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
This week Paul Wicker of AdStage and JD Prater of Quora continue to pick on Snapchat relentlessly. The Yahoo brand value plummets and we review some great research on social media marketing trends. Most importantly, do you have your chatbot strategy done yet!? (...this is sarcasm
This week Paul Wicker of AdStage and JD Prater of Quora discuss latest headlines in ad tech. Er...wait or is it martech? You'll have to listen to understand that joke. ;) --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Grab your popcorn and settle in as Paul Wicker of AdStage and JD Prater of Quora discuss their 2019 predictions in Tech, Advertising, and Marketing! Also, hello to the Prof Alley's Digital Marketing Class from Brigham Young! Find the secret codeword in today's episode and get an A in your Marketing class! (maybe) --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
This week Paul Wicker of AdStage and JD Prater of Quora discuss the tech highlights of 2018, results from a Google Responsive Ad test run by from Clix, YouTube updates, AppNexus going transparent with fees and a whole lot more. Listen to the end and you'll get to hear us drone on about politics! --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Come listen in while Paul Wicker of AdStage and JD Prater of Quora discuss the latest happenings in marketing and ad tech. This week they discuss marketing predictions for 2020, the Quora hack, the New Google Responsive Ad features, ads.txt now for mobile apps and a whole lot more. Want the average CPC on Instagram? CTR on LinkedIn? Download the free AdStage Benchmark report here: https://www.adstage.io/resources/q3-2018-ppc-benchmark-report/ Here's the Quora Space we're hanging out in: https://www.quora.com/q/pqiswywrrixdxdko --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Edge of the Web - An SEO Podcast for Today's Digital Marketer
Have you heard of Facebook Analytics? Well, chances are you haven't and JD Prater, Director of Growth at Beautiful.AI, says that most marketers aren't using this tool to measure their results and using it to improve their marketing. Fresh off his presentation at Inbound 2018, JD will share with us some of the great features of Facebook Analytics, how to set funnels and cohorts within Facebook Analytics, and he'll also share five ways Facebook Analytics beats Google Analytics. We'll discuss this and the latest news, today on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets! -- Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio
This week, host Joe Kerschbaum is joined by JD Prater, Director of Growth Marketing at Ad Stage and the host of the podcast the PPC Show. JD provides an in-depth overview of why full-funnel measurement is mission critical to marketing, and provides a step-by-step approach to achieving it. You'll find out: How to tie touch points back to campaigns and revenue back to specific marketing efforts The mission critical steps for full pipeline measurement Tips to to determine accurate ROI by channel Data your CMO needs and how to present it Tips and tools for integrating a CRM And actionable takeaways that can be used immediately! Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen! Intro/Outro Music Credit: Jazzy French via Bensound.com
Hey everyone, I'm Paul Wicker and I'm JD Prater. Today is July 16th 2018 and these are your top 7 PPC Headlines from this week. Google Marketing Live: Here Come Fully Automated Ads During the keynote at Google Marketing Live in San Jose, California, on Tuesday, Google announced a slew of new features. Ginny Marvin has the scoop. New Cross-Device Capabilities in Google Analytics Google is introducing new cross-device features, which will help marketers piece together user sessions across desktop and mobile. Google Adds “People Also Search For” Box to Paid Search Results The new “People Also Search For” box, which was updated for organic search this past February, now appears in paid search ads. Facebook Is Adding AR Ads With the new AR ads in the News Feed, Facebook is entering a space previously dominated by Snap. Twitter Lets Advertisers ‘Take Over' The Explore Tab Twitter's new Promoted Trend Spotlight ads put a big visual banner with a GIF or image background atop the Explore section. ‘Super, Super Cheap': Media Buyers Find Easy Wins on Snapchat Thanks to Price Drop Low costs per views and app installs are luring in brand advertisers, who now also enjoy better measurement tools on Snapchat. Instagram Expands Collection Ads & Shopping Bag Icon for Stories to All Brands Instagram says all e-commerce brands will be able to add the Shopping Bag icon within their Stories for the holiday season. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Hey everyone, I'm Paul Wicker and I'm JD Prater. Today is June 29nd 2018 and these are your top 6 PPC Headlines from this week. Goodbye, dark posts: How Facebook's and Twitter's ad-transparency tools work On June 28, Facebook and Twitter both launched their transparency tools for advertising that will make all ads run on the platforms visible. These tools, which operate independently, mean an end to dark posts, far more access to information for consumers and for advertisers, and hopefully, less risk of foreign interference in political elections. DoubleClick No More! Google Renames Its Ad Stack Google is kicking many of its product names and acronyms to the curb – including the 22-year-old DoubleClick brand. While most of the changes are in name only (for example, Google AdWords are now Google Ads), Google says it plans to make its products more centralized to help marketers use them together. Instagram's Video Chat and New Custom AR Filters Instagram has just released a slew of new features, including a new video chat, custom AR filters designed by third parties like celebrities and influencers, and the new Explore feature. Facebook Reverses Its Crypto Ad Ban Facebook announced it's reversing its cryptocurrency ad ban effective immediately. The company says it will allow ads and related content from “pre-approved advisers,” but will still not allow ads promoting binary options and initial coin offerings. According to the FTC, consumers lost $532 million to cryptocurrency-related scams in the first two months of 2018, Coindesk reported on Monday. And an agency official warned that consumers will lose more than $3 billion by the end of the year. Facebook's ‘Keyword Snooze' feature will let users hide posts with specific words or phrases for 30 days Still in testing, Facebook's option to 'snooze' words will work much like Twitter's 'muted words' feature, but only for a 30-day period. While organic content from friends, Pages and Groups will be impacted, Facebook confirmed with Marketing Land that the Keyword Snooze feature will not apply to ads in the News Feed. Amazon Is Retiring CPM Ads CPM Ads will be stopped on September 30, 2018, according to the official company announcement. Amazon doesn't explain why it has decided to phase out CPM Ads, but it could be because the company is either moving more publishers to other units, and/or these have not proven to be as popular as expected, TechCrunch reported. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Hey everyone, I'm Paul Wicker and I'm JD Prater. Today is June 15th 2018 and these are your top 7 PPC Headlines from this week. 1) Facebook Adds New Requirements for Custom Audience Targeting 2) Google Announces New Features for Retail Advertisers 3) Twitter Opens Up its In-Stream Video Ads to All Advertisers Globally 4) How Pinterest is Wooing Ad Buyers with a Consumer Insights Message 5)Instagram Lets Brands Sell Products in Stories 6) LinkedIn Adds Carousel Ads for Sponsored Content 7)Reddit introduces native autoplay video ads --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Welcome back to another episode of the PPC Show brought to you by AdStage. I'm your host JD Prater, Director of Growth Marketing at AdStage. This week we're joined by Emma Franks, Account Manager at Hanapin Marketing to discuss Why PPC folks need GTM (or access to clients' GTM accounts). 1) GTM for Basic Conversion Tracking (GA, AdWords, Bing, FB, etc) 2) GTM for Advanced Conversion Tracking a. Click-triggered events (click to call, click to external website, etc) b. Advanced page view stuff (element visibility, page view for x min, etc) c. Super fancy Hero Conf stuffs (people starting a form, engaging with certain elements of page for audience segments, etc) 3) STRUGGLES with GTM (troubleshooting, techy stuff) --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Hey everyone, I'm Paul Wicker and I'm JD Prater. Today is June 8th 2018 and these are your top 7 PPC Headlines from this week. - Facebook Expands Marketplace Ads - Instagram Might Soon Let You Post Videos Up To An Hour Long - Facebook Audience Network Opens Inventory To In-app Header Bidding - Pinterest Video Ads Are Getting Bigger - Bing Advertisers Will Be Able to Target LinkedIn Audiences - AdWords Notes Have Arrived: How To Get Started -Mary Meeker's “Internet Trends 2018” Report --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Welcome to the PPC Show where we interview the best and brightest in paid marketing. I'm your host JD Prater, Director of Growth Marketing at AdStage. Most advertisers are getting maxed out and priced out on Facebook and are trying to scale their efforts to YouTube...but they are severely disappointed after a week or so. On this episode John Belcher, Teacher at AdSkills, is going to talk about The Big YouTube Problem. Stay tuned to learn: a) Where most advertisers are failing with YouTube b) How to create experiments to set yourself up for success c) How to utilize different CTAs that get you around the whole YouTube Partner Program requirements --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Hey everyone, I'm Paul Wicker and I'm JD Prater. Today is Mar 2nd 2018 and these are your top 9 PPC Headlines from this week. 1) Google's App Ads Chief On Why Less Is More When It Comes To App Campaigns 2)News Feed FYI: Ending the Explore Feed Test 3)Facebook Rolls Out Job Posts To Become The Blue-collar Linkedin 4)Trump vs Clinton Facebook CPMs 5)Twitter Launches Bookmarks, A Private Way To Save Tweets 6)Twitter trying to be less toxic 7)Brands' Voices May Be Muffled on Amazon Echo 8)Updates to YouTube Live Streaming 9)Unilever threatens to pull ads from Facebook and Google --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
This week on The PPC Show, Paul Wicker and JD Prater break down the top nine headlines in ad tech and digital advertising for the week of Feb 12-16th. Tune in as they cover the latest on Chrome ad filtering, Google AMP for email, and Facebook downvote button. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
This week on The PPC Show, Paul Wicker and JD Prater break down the top nine headlines in ad tech and digital advertising for the week of Jan 29 - Feb 2th. Tune in as they cover the latest on Facebook's News Feed, Google AdWords muting remarketing ads, and Instagram Stories carousel ads. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Hey everyone, I'm Paul Wicker and I'm JD Prater. Today is Jan 26th 2018 and these are your top 9 PPC Headlines from this week. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Hey everyone, I'm Paul Wicker and I'm JD Prater. Today is Jan 12th 2018 and these are your top 9 PPC Headlines from this week. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Welcome to episode #68 of the PPC Show where we interview the best and brightest paid search and paid social marketers. I'm your host JD Prater. This week I'm joined by Brandon Green, Director of Digital Acquisition at Telegraph Creative to discuss the power of event tracking in google analytics and how to use Google Optimize for A/B testing. Stay tuned as he shares his learnings and tips for website testing. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
This week on The PPC Show, Paul Wicker and JD Prater break down the top seven headlines in ad tech and digital advertising for the week of Dec 4th - Dec 8th. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
This week on The PPC Show, Paul Wicker and JD Prater break down the top eight headlines in ad tech and digital advertising for the week of Nov 13 - Nov 17th. Tune in as they cover the latest on Facebook Stories for Groups and Events, LinkedIn Lead Gen Forms in Sponsored InMail, and the latest in AdWords. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
This week on The PPC Show, Paul Wicker and JD Prater break down the top eight headlines in ad tech and digital advertising for the week of October 30-Nov 3rd. Tune in as they cover the latest on Facebook's "Q3 earnings, Snap Pixel, Facebook creative options for travel, and more. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Welcome to episode #62 of the PPC Show. I'm your host JD Prater. This week I'm joined by Josh Bretag,Founder of Blue Print Solutions Group, to talk about running a remote PPC agency. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Our guest this week is C, Head of User Acquisition at AdStage. In addition to being the former Head of Paid Social at Hanapin Marketing, he is a well-known presence on the Our guest this week is JD Prater, Head of User Acquisition at AdStage. In addition to being the former Head of Paid Social at Hanapin Marketing, he is a well-known presence on the SEO speaking circuit with appearances at the PPC Hero Live Summit, eMetrics Chicago, Adworld Experience, and more. He is also a well-known guest blogger for sites such as Social Media Examiner, Social Media Today, SEMrush, and Post Planner.We want JD to feel welcome on SearchTalkLive. If you want your question to be featured on the show, just email us at robert@searchtalklive.com. And don’t forget to follow us on Twitter and iHeartRadio to keep up with all the latest STL news! SEO speaking circuit with appearances at the PPC Hero Live Summit, eMetrics Chicago, Adworld Experience, and more. He is also a well-known guest blogger for sites such as Social Media Examiner, Social Media Today, SEMrush, and Post Planner.
Our guest this week is C, Head of User Acquisition at AdStage. In addition to being the former Head of Paid Social at Hanapin Marketing, he is a well-known presence on the Our guest this week is JD Prater, Head of User Acquisition at AdStage. In addition to being the former Head of Paid Social at Hanapin Marketing, he is a well-known presence on the SEO speaking circuit with appearances at the PPC Hero Live Summit, eMetrics Chicago, Adworld Experience, and more. He is also a well-known guest blogger for sites such as Social Media Examiner, Social Media Today, SEMrush, and Post Planner. We want JD to feel welcome on SearchTalkLive. If you want your question to be featured on the show, just email us at robert@searchtalklive.com. And don’t forget to follow us on Twitter and iHeartRadio to keep up with all the latest STL news! SEO speaking circuit with appearances at the PPC Hero Live Summit, eMetrics Chicago, Adworld Experience, and more. He is also a well-known guest blogger for sites such as Social Media Examiner, Social Media Today, SEMrush, and Post Planner.
This week Paul Wicker is joined by JD Prater as they break down the latest news and trends in ad tech and digital marketing. Article Links: Facebook Offline Conversions https://www.facebook.com/business/news/improve-customer-acquisition-with-the-power-of-lead-ads-and-offline-conversion Google AdWords Similar Audiences for Search and Shopping https://support.google.com/adwords/answer/7151628?hl=en You can add Merchant Promotions using the web user interface in Bing Merchant Center or by uploading a promotion file. https://advertise.bingads.microsoft.com/en-us/blog/post/april-2017/merchant-promotions-%E2%80%93-promote-your-sales-before-searchers-click-your-ads Tune - Mobile ad fraud: what 24 billion clicks on 700 ad networks reveal https://www.tune.com/blog/mobile-ad-fraud-24-billion-clicks-700-ad-networks-reveals/ Paradox of Choice - Revisited http://www.newneuromarketing.com/the-paradox-of-choice-revisited Which channels do consumers use when researching products before buying online? http://www.smartinsights.com/online-brand-strategy/multichannel-strategies/channels-consumers-use-researching-products-buying-online/ --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
A lot of advertisers are growing frustrated with their Facebook results due to a lack of an overall Facebook marketing strategy. In this podcast, social advertising expert, JD Prater and host Zack Schroll discuss three reasons not to run Facebook Ads, until you have some of the fundamentals of Facebook marketing in place.
This week on The PPC Show: We chat with JD Prater on getting the most out of your Twitter and Instagram Ads --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message