Podcast appearances and mentions of liston witherill

Quick LinksThe Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Guest Links:Stride Services WebsiteRussell's Personal WebsiteRussell's LinkedInRussell's Book –––––––––––––––––––––––––––––––––––––––––Entrepreneur, author, coach, and co-founder of Stride Services, the highly accomplished Russell Benaroya joins us this week to help agencies improve their financial visibility.About Russell BenaroyaRussell Benaroya is an entrepreneur, author, and coach focused on helping people achieve their highest and best use by staying in their genius zones. Having spent the last twenty years in investment banking, private equity, and entrepreneurship, Russell was in the optimum position to cofound Stride Services, an outsourced accounting and strategic finance firm helping business owners use their data for better decision-making. Russell regularly speaks about a range of topics designed to help leaders build successful businesses through a combination of self-discovery and tactical financial tools. A recipient of the 40 Under 40 recognition from the Puget Sound Business Journal in Seattle, his writing has appeared in Forbes. He's additionally authored Free Yourself to Work on Your Business and, more recently, One Life to Lead. Russell is a business school graduate of the Anderson School at UCLA.On the weekends you can find Russell trail running in the mountains! An avid ultra-runner, he recently completed the Cascade Crest 100 mile ultra-marathon in 30 hours.

Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice!Guest Links:Gold FrontTwitter @JoshLowmanLinkedIn @JoshLowmanCompany LinkedIn @gold-frontCompany Twitter @GoldFrontSF-----About Josh Lowman | Gold FrontAs you may recall from our previous episode with Josh, he is an incredible creative director and entrepreneur. As Founder and Chief Creative Officer at Gold Front, he's a long-term client of Parakeeto,A category design studio, GF is based in SanFran but also has other locations strewn across America. Their primary goal? To help growth-stage startups define and own their own category.How did Josh get into this space? Well, Gold Front started as a Brand Studio before branching out into Category Strategy, with Josh then realizing the need to combine Brand Execution with Category Creation Strategy. This has led to collaborations with Uber, Robinhood, Newsela, plus oodles more to build category-defining brands.When John isn't changing the branding landscape, he's enjoying downtime with his wife, daughters, and his dog!

Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice!Guest Links:Gold FrontTwitter @JoshLowmanLinkedIn @JoshLowmanCompany LinkedIn @gold-frontCompany Twitter @GoldFrontSF –––––––––––––––––––––––––––––––– We're switching things up a bit in this edition of Agency Profit Podcast.Josh Lowman of Gold Front and myself have joined forces to examine the last three years working in tandem. It's been quite the ride, hence we're providing it in two installments…About Josh LowmanGold Front Founder and Chief Creative Officer at Gold Front, Josh is a long-term client of Parakeeto, an incredible creative director and entrepreneur. If Gold Front sounds familiar to you, it might be because their Head of Growth, Liston Witherill, appeared on the show last fall. As you may recall, I'm the COO (fractionally) at Gold Front, and therefore have had the pleasure of working alongside Josh for a number of years. A category design studio, GF is based in SanFran but also has other locations strewn across America. Their primary goal? To help growth-stage startups define and own their own category.How did Josh get into this space? Well, Gold Front started as a Brand Studio before branching out into Category Strategy, with Josh then realizing the need to combine Brand Execution with Category Creation Strategy. This has led to collaborations with Uber, Robinhood, Newsela, plus oodles more to build category-defining brands.When John isn't changing the branding landscape, he's enjoying downtime with his wife, daughters, and his dog! 

Today's guest is Liston Witherill. Liston is an expert in the systematizing and improving sales processes. He does this in a way that is creative and realistic. After listening to today's episode, you will walk away with pointers you can apply to your business with positive outcomes! Liston is curious about how people make decisions and why they do the things they do. That curiosity has led him to study politics, economics, psychology, and now he applies what he's learned to sales and marketing. He's trained teams at a multibillion dollar company, and has worked with independent consultants and small firms. Liston has also run his own firm. He's done all of this to achieve one goal: to make 100 million world-class, ethical communicators who can effectively sell their best work and ideas. After listening to today's episode, visit https://www.liston.io/about/ to learn more about Liston and how he can help you effectively improve your business outcomes!

Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Guest Links:LinkedInTwitter twitter.com/law4Liston.ioAbout Liston Witherill…Liston Witherill is the founder of Serve Don't Sell and creator of the Serve Don't Sell Method. He works with expert service providers like designers, accountants, agency owners, consultants, and coaches who are great at delivering services but require help selling it. Liston also hosts the Modern Sales podcast and regularly publishes articles on the Serve Don't Sell blog.When he's not working – or enjoying some downtime by way of hiking, weightlifting, or creating hip-hop music – Liston is on a mission to change the way 100 million people sell so that buying services can feel as good as the day the world is fully vaccinated from COVID. He hopes you'll join him on his mission. 

As we approach the 250th episode of the podcast, I want to take some time to look back at all the ground we've covered together. To that end, I'll be periodically resharing some of my favorite episodes — this is one of them. I hope you enjoy it! Like any good seller, you want to level up your outreach game, so you set out in search of that magic tactic: You read every book, listen to every podcast, and enroll in every course out there — only to realize you could have spent that time actually prospecting. The lesson? Tactics can be great — but they're next to useless if you haven't built the right outreach muscles through execution. Liston Witherill, Head of Growth at Gold Front, Chief of Sales Insights at Serve Don't Sell, host of the Modern Sales Podcast, and soon-to-be author, joined me to talk about the power habit formation can have on your outreach. We talked about: The mindset you need for outreach Why execution trumps tactics when it comes to outreach How pattern matching makes outreach easier Now that your outreach muscles are ready to compete against an oiled-up 1970s Schwarzenegger, are you ready to dive into how AI is revolutionizing content marketing or how to get the most out of your CRM? Check out the full list of episodes: The B2B Revenue Executive Experience.

As we approach the 250th episode of the podcast, I want to take some time to look back at all the ground we've covered together. To that end, I'll be periodically resharing some of my favorite episodes — this is one of them. I hope you enjoy it! Like any good seller, you want to level up your outreach game, so you set out in search of that magic tactic: You read every book, listen to every podcast, and enroll in every course out there — only to realize you could have spent that time actually prospecting. The lesson? Tactics can be great — but they're next to useless if you haven't built the right outreach muscles through execution. Liston Witherill, Head of Growth at Gold Front, Chief of Sales Insights at Serve Don't Sell, host of the Modern Sales Podcast, and soon-to-be author, joined me to talk about the power habit formation can have on your outreach. We talked about: The mindset you need for outreach Why execution trumps tactics when it comes to outreach How pattern matching makes outreach easier Now that your outreach muscles are ready to compete against an oiled-up 1970s Schwarzenegger, are you ready to dive into how AI is revolutionizing content marketing or how to get the most out of your CRM? Check out the full list of episodes: The B2B Revenue Executive Experience.

https://entrearchitect.com/wp-content/uploads/2021/07/ListonWitherillBioForPodcasts.jpg ()Serve Don’t Sell Liston Witherill is the founder of Serve Don’t Sell and creator of the Serve Don’t Sell Method. He works with expert service providers like designers, accountants, consultants, and coaches who are great at delivering their service but need help selling it. Liston is on a mission to change the way 100 million people sell so that buying services can feel as good as the day the world is vaccinated from COVID. He hopes you’ll join him on his mission. Liston also hosts the Modern Sales podcast and regularly publishes articles on the Serve Don’t Sell blog. This week at EntreArchitect Podcast, Serve Don’t Sell with Liston Witherill. Learn more about Liston at http://servedontsell.com/ (Serve Don’t Sell), check him out on the http://servedontsell.com/podcast (Modern Sales podcast) and the http://servedontsell.com/blog (Serve Don’t Sell blog), or connect with him on http://linkedin.com/in/listonwitherill (LinkedIn) and http://twitter.com/law4 (Twitter). Please visit Our Platform Sponsors https://arcat.com (ARCAT) is the online resource delivering quality building material information, CAD details, BIM, Specs, and more… all for free. Visit ARCAT now and subscribe to http://arcat.com (ARCATECT Weekly and ARCATAlert). https://www.charrettevg.com/charrette-venture-group-blog/2020/3/13/studio-services-bookkeeping (Studio Services Bookkeeping), a division of Charrette Venture Group, provides concierge remote bookkeeping services for small firm architects. Do you need trusted professionals who understand the nuances of your industry and firm size? Learn more at http://ss-bookkeeping.com/entrearchitect/ (SS-Bookkeeping.com/EntreArchitect) and mention EntreArchitect to get 5 hours of FREE bookkeeping with a 6 month contract. http://EntreArchitect.com/Freshbooks (Freshbooks) is the all in one bookkeeping software that can save your small architecture firm both time and money by simplifying the hard parts of running your own business. Try Freshbooks for 30 days for FREE at http://EntreArchitect.com/Freshbooks (EntreArchitect.com/Freshbooks). http://Twinmotion.link/EntreArchitect (Twinmotion) offers simple, real-time visualization for architects to view and edit your scene on-the-go. Present your biggest idea in the easiest way possible to differentiate your projects from your competitors! Download a FREE trial at http://Twinmotion.link/EntreArchitect (Twinmotion.link/EntreArchitect). Visit our Platform Sponsors today and thank them for supporting YOU… The EntreArchitect Community of small firm architects. The post https://entrearchitect.com/podcast/entrearch/serve-dont-sell/ (EA388: Liston Witherill – Serve Don’t Sell) appeared first on https://entrearchitect.com (EntreArchitect // Small Firm Entrepreneur Architects).

Serve Don’t Sell Liston Witherill is the founder of Serve Don’t Sell and creator of the Serve Don’t Sell Method. He works with expert service providers like designers, accountants, consultants, and coaches who are great at delivering their service but need help selling it. Liston is on a mission to change the way 100 million […] The post EA388: Liston Witherill – Serve Don’t Sell appeared first on EntreArchitect // Small Firm Entrepreneur Architects.

Would you just as soon rub your hand against the grain of a sheet of plywood than have a sales conversation?  Avoiding sales leads directly to avoiding revenue, and the cost to your firm in the way of business left ungenerated could be enormous.   My guest today is Liston Witherill, founder of Serve Don't Sell and creator of the Serve Don't Sell Method. He works with expert service providers like designers, accountants, agency owners, consultants, and coaches because their services don’t sell themselves.   Today’s episode is all about changing how you think about and approach sales conversations to optimize your business and AND the results you get for your clients – so that you don’t have to be in every sales meeting. Connect with Liston: Website: https://servedontsell.com/   ******************************************************************************   Sign up for my Daily Drip of Value for CPAs at SheThinksBigCoaching.com   Want some help in your CPA firm, but not sure where to start? Schedule a free discovery call with me: https://calendly.com/geraldinecarter/15min   Want to find out what options you might have for working together? More about 1:1 coaching, roadmaps, and DIY courses here: https://shethinksbigcoaching.com/coaching-options  

Like any good seller, you want to sharpen your outreach weapons. In search of more killer tactics, you read every book, listen to every podcast, attend every seminar, enroll in every course, and interpret every smoke signal out there — only to realize you could have spent that time actually prospecting. Tactics can be great — but they're useless if you haven't built the right outreach muscles through execution. My latest guest understands this better than most. Liston Witherill, Head of Growth at Gold Front, Chief of Sales Insights at Serve Don't Sell, host of the Modern Sales Podcast, and soon-to-be author, joins me to talk about the power habit formation can have on your outreach. What we talked about: The mindset you need for outreach Why execution trumps tactics when it comes to outreach How pattern matching makes outreach easier Now that your outreach muscles are ready to compete against an oiled-up 1970s Schwarzenegger, are you ready to dive into how AI is revolutionizing content marketing or how to get the most out of your CRM? Check out the full list of episodes: The B2B Revenue Executive Experience.

Like any good seller, you want to sharpen your outreach weapons. In search of more killer tactics, you read every book, listen to every podcast, attend every seminar, enroll in every course, and interpret every smoke signal out there — only to realize you could have spent that time actually prospecting. Tactics can be great — but they're useless if you haven't built the right outreach muscles through execution. My latest guest understands this better than most. Liston Witherill, Head of Growth at Gold Front, Chief of Sales Insights at Serve Don't Sell, host of the Modern Sales Podcast, and soon-to-be author, joins me to talk about the power habit formation can have on your outreach. What we talked about: The mindset you need for outreach Why execution trumps tactics when it comes to outreach How pattern matching makes outreach easier Now that your outreach muscles are ready to compete against an oiled-up 1970s Schwarzenegger, are you ready to dive into how AI is revolutionizing content marketing or how to get the most out of your CRM? Check out the full list of episodes: The B2B Revenue Executive Experience.

Liston Witherill is the founder of Serve Don't Sell and creator of the Serve Don't Sell Method. He works with expert service providers like designers, accountants, consultants, and coaches who are great at delivering their service but need help selling it.   JJ Flizanes is an Empowerment Strategist and the host of several podcasts including People's Choice Awards nominee Spirit, Purpose & Energy. She is the Director of Invisible Fitness, a best-selling author of Fit 2 Love: How to Get Physically, Emotionally, and Spiritually Fit to Attract the Love of Your Life and The Invisible Fitness Formula: 5 Secrets to Release Weight and End Body Shame. Named Best Personal Trainer in Los Angeles for 2007 by Elite Traveler Magazine, JJ has been featured in many national magazines, including Shape, Fitness, and Women's Health as well as appeared on NBC, CBS, Fox, the CW and KTLA.   Doug Sandler is an entrepreneur and podcast industry leader. His book, Nice Guys Finish First is a #1 ranked Amazon Best Seller.  As a podcast host of The Nice Guys on Business, Doug has interviewed, Gary V, Arianna Huffington, John C. Maxwell and dozens of celebs. Doug is a nationally recognized speaker, writer, and founder of TurnKey Podcast Productions, providing podcast production, editing and launch services. His Nice Guys podcast, with over 1,000 episodes has been downloaded 3.5 million times, in more than 175 countries.

On this episode of THRIVE — sponsored by Workamajig — Kelly and Liston Witherill discuss how agency leaders can serve their prospective and existing clients with a diverse content mix that’s rooted in relevance and integrity. Liston and I cover these points and more:There are so many ways to amplify your visibility and add to the top of your funnelDiversifying your marketing with podcasts, networking, and paid advertisingIntegrity in sales and creating content is the keyBe sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listening, and I’d love to hear your takeaways!If you enjoyed this episode, post it in your stories and tag me @agencyscaler. And don’t forget to subscribe, rate, and review the podcast wherever you listen.CONNECT WITH LISTON WITHERILL:Serve Don’t SellLinkedInTwitterCONNECT WITH KELLY CAMPBELL:LinkedInInstagramTwitterWork with Kelly

In this week's show, Lee talks to self-professed "revenue strategy nerd" and sales legend, Liston Witherill, about the concept of ethical communication, and how to be a better and more intentional listener in order to create sales.  KEY TAKEAWAYS The things that hold many businesses and their leaders back, are their inability to communicate clearly and directly, listening and asking great questions. Ethical communication is about understanding who we are talking to, and communicating clearly and with honourable intent. If we feel that ethical selling sounds better on paper, but that it will not help you to close vital sales, then it's a signal that you do not have enough demand, not that the concept itself is lacking. If you want to become known for solving a problem, you have to have content. There is no other way to achieve this position. BEST MOMENTS 'I founded what amounts to an idea about how business could be' 'Business must be ethical considerate and empathetic' 'One of the things that makes it easy to be ethical is to have confidence that another opportunity will come soon' 'The problem with a generalist position, is that there's no compelling reason to attract anyone beyond word-of-mouth'  VALUABLE RESOURCES Business Problems Solved Podcast       Liston Witherill - https://www.liston.io Liston Witherill LinkedIn - https://www.linkedin.com/in/listonwitherill/ ABOUT THE HOST For the last 15 years, I have been a multi-sector internal or external business improvement consultant, building the improved capability of individuals, teams and businesses. In my spare time, I enjoy spending time with my two young children Jack & India. I also enjoy listening to and reading business & personal development material. Lee Houghton is “THE Business Problem Solver”, a Management Consultant, CX Specialist and Keynote Speaker. CONTACT METHOD You can contact Lee Houghton on 07813342194 Lee@leehoughton.com https://www.linkedin.com/in/lhoughton/ See omnystudio.com/listener for privacy information.

Today I reconnected with Liston Witherill, sales consultant and founder of Serve Don’t Sell. We talked about the final results of his recent ClientCon virtual “30 speakers in 30 days” event, including the impact on his audience size and engagement, and what he would—and wouldn't—do again. Connect with Liston on LinkedIn at https://www.linkedin.com/in/listonwitherill. To receive … Continue reading "Ep 33 — Launching a Virtual Event: What Worked, and What Didn't"

In this episode, Mike talks to Liston Witherill. Liston is the Author of Serve Don’t Sell, the Chief of Sales Insights at Serve Don’t Sell and is the host of The Modern Sales Podcast.  Questions Answered: What is the connection between environmental science and sales? Why do sales folks struggle with systems thinking concepts? Do you believe people struggle with practice? Why is it important to discuss ethics in sales? What challenges our ethics when it comes to sales? How can we create better alignment between business and personal ethics? Key Takeaways: Environmental Science and Sales both need systems thinking What are the variables and factors that influence how the system works? How can we picture our business as a system that has inputs and outputs? The only way to make sales a science is to have really large data points and the reality is, that is tough to get. We can apply the scientific method to sales - hypothesis, test, ask questions, isolate for certain variables. Science is about finding cause and effect. You must have a methodical approach and some repetition. People don’t know how or what to practice or what practice would even look like. Not having a process contributes to how a discovery call goes. Write out questions. The value of practice is it frees you up to be in the moment to ask really good follow-up questions. If you don’t have your team present in the same way, there is no way to optimize the process. We can’t pinpoint what causes success or failure when there is too much variability. It is important to sell ethically if you want to sustain being effective at sales and live in a way that is compatible with your values. It is important because the bottom line is, it is the right thing to do. Serve Don’t Sell - sometimes it means to give advice that’s counter to my own personal incentive. We need to understand what our boundaries are and then we need to honor them once we have reached them. Challenges to ethics - loss aversion, mindset and faith. If you have a bigger pipeline and you have more financial security, then it’s going to be a lot easier to honor your ethics. Have a clear understanding of what values your company has that you don’t want to honor. What you have control over always is your behavior. Show Links:  Liston on LinkedIn Serve Don’t Sell Liston on YouTube The Modern Sales Podcast This episode is brought to you by The Seven Traps To Goal Setting Work With Catalyst Sale: Listen to our free resource (this podcast) and then put the action items into practice. Share your work with us via Twitter or hello@catalystsale.com Invest in a Catalyst Sale course - self directed. Find our courses here  Hire us as a consultant/advisor within your team or organization  Thank You  Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter, facebook or LinkedIn. Learn more about Catalyst Sale, and the products and services we provide via the following links. Growth Acceleration - Plateau Breakthrough Product Market Fit The G.A.M.E. Plan - a Catalyst Sale course

Liston Witherill is B2B sales consultant, trainer, and host of the Modern Sales podcast, on which I was honored to be a guest. In this episode Liston and I dig into the topic of building better sales habits using the science of habit formation. This whole topic of habits is a favorite of mine. Where many people see skills, I see habits. Habits practiced over and over can become skills. The ability to connect with another person on a human level? That’s a habit. Curiosity is a habit. Work on your curiosity habit and the skill of asking great questions emerges. So Liston and I go back and forth on the basic habits that all salespeople need and various schools of thought behind the science of habit formation. Learn more about your ad choices. Visit megaphone.fm/adchoices

If you work in the entertainment industry you might be living under the assumption if you get really good at what you do, jobs will just miraculously find you, and you can avoid the painful process of putting yourself out there and selling yourself. After all, selling is for businesses and salesmen. Well, guess what? If you are a freelancer in today’s gig economy, you are a business.  Referrals may work for awhile, but what if you decide you want to do something different and transition to a new genre of work? Suddenly your current network you’ve spent years building is of no use to you whatsoever. Having a solid networking strategy is essential for connecting with the right people so you can promote your businesses’ services (i.e. YOU) and build a career that provides you with the flexibility to expand your portfolio as desired and ultimately fulfill your passions. My guest today, Liston Witherill, has made his career helping experts sell their services. He is the founder and creator of Serve Don't Sell, and he's on a mission to help 100 million people become world-class, ethical communicators. He understands that networking can be intimidating, especially for busy creatives who identify as introverts and just want to focus on their craft. He also understands that many people view networking as making awkward small talk at boring mixers and events (pre-pandemic anyway) and bothering busy, more important people with cold outreach that never yields responses. But networking doesn't have to be this painful. Liston and I discuss the mindset shifts you need to make in order to network successfully and why doing so can improve your career exponentially. This episode will teach you the psychology behind effective networking and how to apply it to your unique situation so you can not only expand your network but also build better and stronger relationships to advance your career and improve your well being. Want to Hear More Episodes Like This One? » Click here to subscribe and never miss another episode Here's What You'll Learn: How Liston learned to form the habit of making connections and how you can form it as well. Why many people have an aversion to networking and how changing your mindset is the way to overcome it...even if you’re an introvert. Why the same network strategies work for some people but not for others. The number one thing you need to do for successful outreach (and to not be a bother to people) What bad outreach is and how to avoid it. Liston’s formula for getting people to open and respond to outreach emails. Liston gives an example of an outreach email based on his SPCA method. How reciprocation works and the psychology behind it. Why you need an angle to reach out to high profile people. Why sending 1 thoughtful email is better than sending 50 template emails. The difference between the shotgun approach and the sniper approach to networking. A great example of how an internet entrepreneur provided value to an author he admires. The various definitions of experts and mentors and how to extract value from each. Tactical tips and general rules for subject lines in outreach emails. How long the email should be and how you should formulate your ask. Why you should never ask "Can I pick your brain?" in an outreach email. How to effectively follow up on your outreach if you don't get a response without bothering people. When you should follow up if you don't get a response right away. Networking is about building relationships and providing value. How to get in touch with Liston. Useful Resources Mentioned: Ep105: Ramit Sethi on Forging The Path Towards Your Own ‘Rich Life’ Ep06: Defining Your Purpose and Living Large | with Tony Horton Ep98: P90X Creator Tony Horton on Covid-19, Staying Healthy During Quarantine, Boosting Immunity, & More Liston's Facebook Page Liston's Linked In Page Continue To Listen & Learn Ep80: How to Avoid Getting Pigeonholed, The ‘Concentric Circles of Networking’ & More | with Doc Crotzer, ACE The Socially Awkward Introvert’s Guide to Networking with Industry “Experts” Ep126: On the Importance of Building Relationships, Asking Questions, and Never Giving Up | with Andi Armaganian Ep129: How to Cultivate a “Service-Centric” Mindset (and Why It Will Make You More Successful) | with Agustin Rexach Ep127: Chasing After the Next Gig vs. Building Your Career | with Kabir Ahktar, ACE IMDbPro for Networking: The 10 Features That Will Take Your Outreach to a New Level (optimizeyourself.me) Want a Response to Your Cold Emails? Then Every Message MUST Do These 5 Things (optimizeyourself.me) The 5 Most Common Mistakes You're Making With Your Cold Emails (and How to Fix Them) (optimizeyourself.me) Why Writing Cold Emails Is the Most Important ‘Soft Skill’ You Must Master (Especially If You’re An Introvert) (optimizeyourself.me) Ep87: [CASE STUDY] Why People Don't Respond to Your Cold Outreach (and How to Get a Response) | with Scott Davis (optimizeyourself.me) Our Generous Sponsors: Struggling With Real-Time Remote Collaboration? Meet Evercast As work begins to slowly trickle in again, perhaps the most pressing challenge we as creative professionals face in our post-pandemic reality is real-time collaboration. Zoom is great for meetings, but it sure doesn't work for streaming video. Luckily this problem has now been solved for all of us. If you haven't heard of Evercast, it's time to become acquainted. Because Evercast's real-time remote collaboration technology is CHANGING. THE. GAME. » Click here to be the first to gain early access to the new Evercast P.S. It's (finally) priced for freelancers and indie creatives like us! This episode was brought to you by Ergodriven, the makers of the Topo Mat (my #1 recommendation for anyone who stands at their workstation) and now their latest product. New Standard Whole Protein is a blend of both whey and collagen, sourced from the highest quality ingredients without any of the unnecessary filler or garbage. Not only will you get more energy and focus from this protein powder, you will notice improvements in your skin, hair, nails, joints and muscles. And because they don’t spend a lot on excessive marketing and advertising expenses, the savings gets passed on to you. [optin-monster slug="u1u6n4yv97rxxz4icynf"] Guest Bio:   Liston Witherill is the founder and creator of Serve Don't Sell, and he's on a mission to help 100 million people become world-class, ethical communicators. Show Credits: This episode was edited by Curtis Fritsch, and the show notes were prepared by Debby Germino and published by Glen McNiel. The original music in the opening and closing of the show is courtesy of Joe Trapanese (who is quite possibly one of the most talented composers on the face of the planet).

On this Stop the Sales Drop Podcast episode, Liston Witherill (Founder of Serve, Don't Sell and Host of the Modern Sales Podcast) joined Kristina Jaramillo for a 40-minute conversation on how to reboot your sales and account management process. Listen to this podcast to learn:Where gaps lie in current sales processes and how it's leading to misalignment with customers during the buying process and after the close. How current sales and account management processes are leading to higher churn. Liston's serve, don't sell process that will uniquely fill your gaps and enable you to sell the way buyers want to buy. The latest science behind how buyers want to make decisions.Value-based selling techniques that drive customer acquisition, customer retention, and customer expansion.If you like this podcast, you'll want to register for our Reboot Friday series where Jessica Fewless (Former VP at DemandBase), Jocelyn Brown (SVP Customers at Allocadia), Brian Dudley (VP, Customer Success at Bombora), and Alex Raymond (CEO at Kapta) will discuss the shifts that are helping their firms retain and expand more accounts. Register at: http://stopthesalesdrop.com/fridayreboot

What’s the best way to sell services? How does selling services differ from selling products? How can you convince a prospect that a particular professional service is right for them? Today’s guest is Liston Witherill, and his message is: serve, don’t sell. Listen in to hear what Liston has to say about what “serve, don’t sell” means, what the success path for selling services is, and the four steps that he recommends.  Episode Highlights: Why Liston got into professional services The success path for selling services What “serve, don’t sell” means Understanding that you’re adding value Drawing the map Understanding clients’ motivation Helping people make decisions Showing what’s possible Which slides should be in your slide deck Asking questions that demonstrate that you understand the prospect’s problem Case studies and testimonials What’s in Liston’s training Resources:  Serve Don’t Sell Modern Sales Podcast

Sometimes the best way to improve your business as a financial advisor is to speak with people outside of that arena. While there are plenty of nuances to your business, you'll find there are many common themes between successful business regardless of what type of product they're selling. That's why we're turning to Liston Witherill on this episode of the Profitable Advisor podcast. He's the creator of Serve Don't Sell, which is an online sales training and coaching platform aimed to assist professional and business development. He does that by taking the focus away from traditional methods of selling and moving it to serving prospects. Doing so produces more trust with clients over time and helps you drive the business you know you should. As you'll hear on the show, it's not about reading from a script when selling and putting such an emphasis in closing. Like we've talked about quite a bit on this podcast, you have to be comfortable turning business away that doesn't fit your business. And that's the case with our profession as advisors. Many times we will value every prospect that comes into the office as someone we can't afford to lose. That's part of the problem. If you get to the point where so much is at stake with every prospect, it's difficult to say no to a client. The solution for that is to expand your pipeline so that more leads are coming through the door. So how do you do that? Traditionally, ebooks or webinars have been a key tool for building lists, and webinars continue to have value during the pandemic. Witherill also uses podcasting and SEO to generate leads and he explains how he does that on the show. He also identifies what he calls ‘mega-assets' as a key tool to leverage, and that's something he gives examples of during the conversation. Ultimately though, whichever method you choose to use needs to lead back to the list you're building and then you should sell strictly to that list. So as you go through the episode today, keep an ear out for some of these topics that we cover: You can't serve everyone. Determine who your ideal client is. Figuring out your niche Creating more pipelines for prospect Techniques and strategies for list building His approach to using podcasting as PR A give-first approach   Learn more about Witherill's services here: https://servedontsell.com/    For more on this topic and other strategies to growing your business, join us over at RenegadeAdvisor.net.   What we discuss on this show: 0:44 – Meaning behind the name ‘Serve Don't Sell'  2:57 – Choosing a niche or definition of your ideal client 5:17 – What makes a good niche?  8:35 – Be clear who your services are not for 14:11 – List building for email marketing 19:52 – Podcasting for PR 23:52 – Dan's small business podcast strategy  30:00 – Providing good direction for people 33:16 – How to connect with Liston

Today I connected with Liston Witherill, founder of Serve Don't Sell. We talked about: ClientCon, his virtual event that's currently bringing 30 speakers together over 6 weeks. What he learned from launching the event, including the structural and marketing considerations of how the event was planned and executed, and how that impacted the number of … Continue reading "Ep 23 — Launching a Virtual Event"

Liston Witherill, the creator of the "Serve—Don't Sell" method, is fascinated by why people make the decisions they do, and how to change their decision-making processes.  After a short stint as a hip hop artist and a master’s degree in environmental science and management, he now lives and breathes the world of sales.  Since 2018, he's been focusing his energy 100% on marketing and selling professional services. He spends a lot of time writing, creating podcasts, and creating all sorts of content for his clients to enable them to make changes and improvements to their businesses rapidly. He loves getting to work with really smart people to help their businesses grow and according to him, he's on a mission to make 100,000,000 world-class, ethical communicators. 

Liston Witherill and I discuss the sales fundamentals every developer needs to be aware of: Agendas, probing questions, knowing your value, and telling stories of change.

Liston Witherill aims to help professional services firms build the confidence and systems they need to win the business they know they should. He is on a mission to help 100M people become world-class, effective, and ethical communicators. 

Liston Witherill is the founder and creator of Serve Don't Sell where he helps professional services firms build the confidence and systems they need to win the business they know they should. He’s also host of the Modern Sales podcast, a podcast that’ll help you sell more by understanding how people buy. Liston has spent his career in professional services and consulting, with a focus on marketing and selling services. Prior to running his own company, he was the Director of Business Development and Marketing at a consulting firm that grew from $8M to $12M in three years. Shownotes: The critical difference between marketing, business development and selling when it comes to professional services The profile of a classic rainmaker in a professional firm, and why it's hard to teach people to do it What accountants need most of all if they want to build a referral based business The fantasy of having a sales or business development person in your accounting firm that can win lots of work on their own Why sales and selling is not comfortable for smart technical professionals like accountants Why very few partners in accounting firms have had any kind of formal training in sales and business development Why the natural sales people and top work winners in an accounting firm are often very poor coaches and mentors Why continued growth and business development succession is so difficult in many accounting firms The key differences in selling products and services for an accounting professional The two critical factors for accountants who want to sell more 'intangible' services like advisory Why fixed pricing beats the billable hour in accounting services The art of turning accounting services into products for better pricing and better profitability The two things accountants need to be if they want to be better at sales and win more business The criteria required to justify bringing in external professionals to help an accounting firm win more work The dilemma for accountants in devoting time to fee-earning and to building a portfolio of new business. (https://bdacademy.pro/wp-content/uploads/2020/07/liston.png) When he’s not working, Liston makes beats, exercises, and is an avid reader of business, economics, and history books. He lives in Portland, Oregon with his wife, dog, and cat. You might be surprised to know that Liston has recorded a nationally televised rap song, and can still dunk a basketball despite his aging knees. You can reach him here... Website  (http://www.servedontsell.com) LinkedIn  (http://www.linkedin.com/in/listonwitherill)

What does "Serve, Don't Sell" mean? Liston Witherill shares about what true sales means. It's easy to think that sales has this really bad image, kinda sleazy, but real sales is absolutely not. It's less about the sale and more about the relationship. With the right relationship, a sale almost seems like a side effect! And great sales means having a service-first mindset, where the client's interests are above your own. Find out more about Liston and his enterprise at the following places: Website: servedontsell.com Podcast: servedontsell.com/podcast Newsletter: servedontsell.com/newsletter LinkedIn: linkedin.com/in/listonwitherill ...and as always, enjoy the listen. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/archdevops/support

Most salespeople and businesses focus on profitability by selling their time and not their expertise. Today's guest is turning that notion on its head, and stresses the positives of moving away from billable hours. Liston Witherill is a sales trainer, consultant and host of the Modern Sales podcast. He has a captivating conversation with Jeff and Christie about focusing on the things you do that bring the best results in the least time. Having a set price allows you to work with people that value you, and improves overall transparency.  PLUS! Liston discusses the importance of having a specific positioning statement. Listen to Liston here We have a LinkedIn Community where we're posting clips and having discussions about the episodes. Join us! Don't forget to subscribe rate and review our podcast. It only takes a second and helps us make more podcasts for you. The Why and The Buy is a Pod About It Production.

Empathy is all the rage right now in prospecting. But no one is really talking about what that looks or sounds like. Liston also digs into self-esteems and its importance as a sales professional. Connect with Liston on LinkedIn here and check out Serve Don't Sell here. Head to the show notes page for more resources and tools to help you send better cold outreach to your prospects, feel more confident in your cold calls, and land more meetings with your ideal clients: https://blissfulprospecting.com/12

Today is an exciting day in our cold email outreach podcast, because we have Liston Witherill, the host of Modern Sales podcast, a fabulous source to learn more about closing deals. Liston is joining us with a background in psychology, behavioural economics and tons of sales studies to tell us what happens after our prospects reply with interest. Enjoy! HERE’S WHAT WE COVER IN THIS EPISODE: How you can develop trust with a new person The indicators that are showing that someone is trustworthy Creating and meeting expectations in relationships  Making and keeping promises in order to build trust Keeping the client’s best interest in mind Why you should use “Why me?” question Be sure your leads will check you out online before you call, so make sure your LinkedIn and websites are professionally updated and relevant to your audience. Ask questions and be consistent to start building trust with new prospects. Don’t pitch in your first discovery call. Use it to find out if a second call makes sense. Be transparent about your strengths and weaknesses throughout the call.  If you use these tips to find out what is important to your prospect, the proposal should be just a formality. This way you will reduce the number of people who do not get back to you for sure. Happy cold emailing! Jeremy and Jack RESOURCES: Predictably Irrational, by Dan Ariely An Economist Walks into a Brothel, by Allison Schrager  How to Measure Anything by Douglas W. Hubbard Influence, by Robert B. Cialdini

Liston Witherill is a sales trainer and consultant with a top-shelf podcast, "Modern Sales," on this episode, Jake & Liston discuss, "Building Trust on the Phone," With Liston's tips:Be disarming right off the bat Get their attention, pique their interest Empathize, be honest, compassionate Use video when you can Tell the truth even when it doesn’t directly benefit youPut your prospect in control:Don’t just talk at your prospect but engage with your prospect Rapport Building Find a common ground Talk about the Agenda Contents of the meetingSummarize what I learned And the next steps RESOURCE MENTIONED CRYSTAL KNOWS ► https://crys.io/s/wzVAG5SHOW NOTES SUBSCRIBE TO ALL THINGS TELESALES PODCAST ► WWW.ALLTHINGSTELESALES.COMSHOW DESCRIPTIONTwice a week, Jake Lynn interviews the world’s top sales experts like Scott Leese, Kevin Dorsey, John Barrows, Jake Dunlap, Brian Burns, and many more -- to reveal tips and insights you can use to generate more revenue and close more business online and over the phone. If you want to learn the most powerful sales secrets from the top sales experts in the world, subscribe to the podcast.ALL THINGS TELESALES WEBSITE ► AllThingsTelesales.comLINKEDIN ► https://www.linkedin.com/company/64255888/FACEBOOK ►https://www.facebook.com/allthingstelesales/YOUTUBE ►https://www.youtube.com/channel/UCRQ98JUE1Mm3K9ez2DOxVhw/ABOUT JAKEJake Lynn coaches sales leaders to accelerate phone-based conversions by providing end-to-end engagement solutions. As a Phone-Based Sales Leader, Jake focuses on sales engineering cloud-based tech for contact centers. ABOUT LISTON WITHERILLListon is sales trainer and consultant who helps client services professionals sell more services to big companies. He does it by providing remote and onsite training to teams who want to serve their clients more effectively while selling more, and doing it ethically. - Trained 50+ consultants at a $7B+ public company- Sold a $1M+ contract to a government buyer- Built marketing and selling strategies for 40+ private clients- Interviewed top thought leaders and professionals on my podcast- Worked with hundreds of independent consultants to help improve their sellingFOLLOW JAKE LYNNLINKEDIN ► https://www.linkedin.com/in/jakelynndotcom/FOLLOW LISTON WITHERILLLINKEDIN ► https://www.linkedin.com/in/listonwitherill/SERVE DON'T SELL ► servedontsell.coMODERN SALES PODCAST ► https://podcasts.apple.com/us/podcast/modern-sales-b2b-sales-podcast/id1405330367Support the show (http://www.allthingstelesales.com)

We had the pleasure of having Liston Witherill on our show this week to find out all about using paid advertising to promote your podcast. He explains how to assess your goals first in order to understand what you're trying to achieve, who your audience is, and what you want to accomplish by having the increased listenership.

Liston Witherill is a sales trainer and consultant who helps client services professionals sell more services to big companies. Liston and his company, Serve Don’t Sell, provide remote and onsite training to teams who want to serve their clients more effectively while selling more, and doing it ethically.

We're working on some interesting new things! Philip's begun to charge for his daily emails, and Liston's selling to the enterprise.

Our guest today is Liston Witherill, a sales coach and trainer who helps non-sales people sell more client services by staying curious and providing more help to their clients. Liston has a set of great resources available to download on his website, just go to liston.io and click on the Resources tab, where you’ll find sales email templates, a CRM spreadsheet, a sales call checklist, a list of 32 ideas for lead generation, and more. If you are looking to hire an independent consultant, or if you would like to join the global community of independent consultants that I started, email Will Bachman at: unleashed@umbrex.com  

Liston Witherill joins us to talk about how to promote your ideas and how to build more empathy with your sales team. https://liston.io/

In this episode Liston and Marlo discuss the key connections between marketing and sales, as well as well as Liston’s top tips for the future of digital business. Liston Witherill is a sales coach and trainer who helps non-sales people sell more client services by staying curious and providing more help to their clients.  He specializes in working with AMs, CSMs, and consultants - people who don't see themselves as "being in sales" but are in a client-facing role requiring them to provide 1) world-class service, and 2) opportunities for client improvement (i.e. sales!).  You can connect with Liston on LinkedIn.

Liston Witherill Liston Witherill is an author, speaker, and advisor to agencies and consulting firms ready to move beyond the referral. Liston's work is based on cutting edge psychology, behavioral economics, and his own sales experience. His mantra is “Serve, Don’t Sell,” and he believes selling should be an ethical, win-win arrangement 100% of the time. Prior to creating his training business, Liston was the owner of a boutique marketing firm, and ran business development and marketing for a $12M consulting firm. He podcasts 3x a week, and runs 3 times a week, and lives with his beautiful wife, cat, and dog in Portland, OR.

Psychological triggers. Discovery calls. Pain points. Active listening and getting internal stakeholders to be your internal influencers and sales champions when selling enterprise deals. Hopefully you’re intrigued by this stuff, because if you’re a marketing service business owner (whether independent or with employees) your business will live and die based on how good your sales process. Lucky for you, I brought on one of the best at teaching service business owners onto the Credo podcast, and today here is that... The post Serve Don’t Sell with Liston Witherill appeared first on Credo.

Psychological triggers. Discovery calls. Pain points. Active listening and getting internal stakeholders to be your internal influencers and sales champions when selling enterprise deals. Hopefully... The post Serve Don’t Sell with Liston Witherill appeared first on Credo.

In this episode we talk to Liston Witherill, Founder of Liston Witherill Consulting. Liston is a sales coach, keynote speaker & the host of The Liston.io Show.

Liston Witherill is an author, speaker, and advisor to agencies and consulting firms ready to move beyond the referral. Liston’s work is based on cutting edge psychology, behavioral economics, and his own sales experience. His mantra is “Serve, Don’t Sell,” and he believes selling should be an ethical, win-win arrangement 100% of the time. Prior […] The post CL213: How To Sell Your Work Using ‘Serve, Don’t Sell’ – Interview with Liston Witherill appeared first on James Taylor.

How To Get More Clients For Your Course/Membership Website Liston works directly with hundreds of freelancers, consultants, and small agency owners. So far 100% of the people he has spoken to, coached, or consulted didn’t set out to become a master salesperson. Eventually, though, they realized that the lack of a quality sales process was holding them back. If you’re reading this, I will venture to guess that you have expertise that’s valuable to your clients. That means there are others out there who need your help, too. https://liston.io/

Sponsors Sentry use the code “devchat” for 2 months free on Sentry small plan CacheFly Panelists: Erik Dietrich Jeremy Green Reuven Lerner Kai Davis Special Guest: Liston Witherill Episode Summary: In this episode of the Freelancers' Show, the panel talks to  Liston Witherill, sales consultant and founder of Liston Witherill Consulting. Liston specializes in working with AMs, CSMs, and consultants to provide opportunities for client improvement. Liston shares tips on how to approach a sales process and a lists a set of questions that need to be answered about the service offered and its value proposition to the target audience in order for it to be successful. Links: Liston's Website Liston's LinkedIn Liston's Twitter https://devchat.tv Picks: Erik Dietrich: Garmin vívoactive 3 Music | Smartwatch with GPS Apply to Be an Author - Hit Subscribe Jeremy Green: Taking Time Off Kai Davis: 30-Day Meditation Challenge • Kai Davis Reuven Lerner: Announcing a new course: Intro Python - Reuven Lerner Weekly Python Exercise — Reuven Lerner Liston Witherill: Notion SalesIn30 - The Complete Course Liston's Podcasts Consulting Sales Bootcamp fenix 3 | Garmin | Fitness GPS Watch

Sponsors Sentry use the code “devchat” for 2 months free on Sentry small plan CacheFly Panelists: Erik Dietrich Jeremy Green Reuven Lerner Kai Davis Special Guest: Liston Witherill Episode Summary: In this episode of the Freelancers' Show, the panel talks to  Liston Witherill, sales consultant and founder of Liston Witherill Consulting. Liston specializes in working with AMs, CSMs, and consultants to provide opportunities for client improvement. Liston shares tips on how to approach a sales process and a lists a set of questions that need to be answered about the service offered and its value proposition to the target audience in order for it to be successful. Links: Liston's Website Liston's LinkedIn Liston's Twitter https://devchat.tv Picks: Erik Dietrich: Garmin vívoactive 3 Music | Smartwatch with GPS Apply to Be an Author - Hit Subscribe Jeremy Green: Taking Time Off Kai Davis: 30-Day Meditation Challenge • Kai Davis Reuven Lerner: Announcing a new course: Intro Python - Reuven Lerner Weekly Python Exercise — Reuven Lerner Liston Witherill: Notion SalesIn30 - The Complete Course Liston's Podcasts Consulting Sales Bootcamp fenix 3 | Garmin | Fitness GPS Watch

Liston Witherill is an author, speaker, and advisor to agencies and consulting firms ready to move beyond the referral.Liston's work is based on cutting edge psychology, behavioral economics, and his own sales experience.His mantra is “Serve, Don’t Sell,” and he believes selling should be an ethical, win-win arrangement 100% of the time.Prior to creating his training business, Liston was the owner of a boutique marketing firm, and ran business development and marketing for a $12M consulting firm.He podcasts 3x a week, and runs 3 times a week, and lives with his beautiful wife, cat, and dog in Portland, OR.Learn More: liston.ioInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

Liston Witherill is an author, speaker, and advisor to agencies and consulting firms ready to move beyond the referral.Liston's work is based on cutting edge psychology, behavioral economics, and his own sales experience.His mantra is “Serve, Don’t Sell,” and he believes selling should be an ethical, win-win arrangement 100% of the time.Prior to creating his training business, Liston was the owner of a boutique marketing firm, and ran business development and marketing for a $12M consulting firm.He podcasts 3x a week, and runs 3 times a week, and lives with his beautiful wife, cat, and dog in Portland, OR.Learn More: liston.ioInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

“One of the ways you can build trust and credibility in the sales process is to show empathy.” In this episode, Liston Witherill and I are discussing one of the least understood and maybe most important qualities for having a thriving service business. We're going to discuss scaling beyond referrals and why selling should be an ethical and a win-win […] The post Episode 192: How To Enjoy Sales, Even If You Think You Hate Selling, with Liston Witherill first appeared on Michael Knouse.

Two polar opposite marketing channels: LinkedIn and Podcasting. Liston Witherill (who uses both) stops by to talk about his experiments on each and what he's doing now.

Liston Witherill shares his fresh approach to sales: 'Serve, don't sell'. In this show we look at how consultants, coaches and therapists can earn authority, build trust and land great clients. Guest Bio: Liston is a sales coach and trainer who works with consultants to help them sell their expertise with confidence. He's also a Keynote Speaker & Podcast Host. Quotes: “What are the conditions that come up before that person knows exactly what their problem is, and how can I help them clarify it?” “How does someone go from first having some awareness that there’s something that needs to change in a concrete way; what is on their mind and how can you help them make those decisions - that should be the thing that you’re approaching your market with.” By slowing down, not “going in for the kill” straight away, having something for people who are at different stages of the decision process, and staying in touch on a regular basis, you will become the obvious choice when they are ready to buy. You can connect with Liston: www.liston.io Get your free guide '20 Affordable Sales Funnel Tools for Your Consulting or Coaching Business' http://riskfreefunnel.com/ Subscribe on iTunes, Spotify, Stitcher and everywhere good podcasts are found.

Today we're going to continue our conversation with Liston Witherill, who's the creator of the 60 Day Sales Plan and the host of the Liston.io Podcast. In this episode, Liston's going to share some best practices and tools that help marketing consultants improve their sales process, and we continue to discuss the benefits of becoming a professional service provider instead of entering into traditional employment agreements. Episode Transcript Connect with: Liston Whitherill: Linkedin // Website The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to continue our conversation with Liston Witherill, who's the creator of the 60 Day Sales Plan and the host of the Liston.io Podcast. In this episode, Liston’s going to share some best practices and tools that help marketing consultants improve their sales process, and we continue to discuss the benefits of becoming a professional service provider instead of entering into traditional employment agreements. Episode Transcript Connect with: Liston Whitherill: Linkedin // Website The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter

This week we're talking with Liston Witherill, who is a sales trainer and coach for consultants. Liston is the founder of Liston.io, which helps consultants sell with confidence, win their dream clients, and leave the pressure and awkwardness of selling behind. In this episode, Liston is going to walk us through why more marketers are choosing to work as professional service providers and some of the primary issues facing marketing consultants. Episode Transcript Connect with: Liston Whitherill: Linkedin // Website The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're talking with Liston Witherill, who is a sales trainer and coach for consultants. Liston is the founder of Liston.io, which helps consultants sell with confidence, win their dream clients, and leave the pressure and awkwardness of selling behind. In this episode, Liston is going to walk us through why more marketers are choosing to work as professional service providers and some of the primary issues facing marketing consultants. Episode Transcript Connect with: Liston Whitherill: Linkedin // Website The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter

Liston Witherill helps independent consultants and agency owners sell their expertise with confidence. He ran the sales and marketing department at a $12 million-a-year firm, built a boutique agency, and teaches consultants to improve their selling, all with an ideology of “serve - don't sell”.

Want to know more about me than you already do? You're in luck! Margo Aaron interviews me about my journey and how a rap career and building computers as a 12 year contributed to the Liston you know and love.Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/margo-aaron-interviews-me---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard?Help us get the word out by leaving a rating and review on Apple Podcasts.

Hate the idea of coming across as some kind of sleazy salesperson? Liston Witherill has some good news for you. You don’t need to be the stereotypical salesperson that you’ve seen in movies and read about in books. But you do have to sell. In this interview, Liston and I talk about the mindset that […] The post Selling is a Behaviour, Not an Identity with Liston Witherill appeared first on Boutique Growth.

If you hate selling, you're probably doing it wrong.

One of the biggest challenges with running a done-for-you B2B lead generation service is seeing a lot of leads NOT turn into sales calls and never have the chance to become closed deals. It doesn’t matter how many leads we send a business if they can’t create new business from those leads. This article is based on the interview posted below which is a conversation between Liston Witherill and myself all about closing outbound leads. More leads can even be bad for your business if you don’t know how to turn them into sales calls and close more deals. The goal of this post is to make sure you don’t end up in the position where more leads are hurting your business. I want you to be able to handle more leads, have more sales calls, and close more deals with confidence. For a full article on this episode go to https://jake-jorgovan.com/podcast/098

Liston Witherill teaches you how to cultivate marketing partnerships that get your work, ideas, book, etc. exposed to a much larger audience than you have access to on your own.

This episode I’m talking to Liston Witherill, conversion optimization and copywriting expert and CEO of Good Funnel. He believes that marketing is about helping customers make informed decisions in their buying process, and he wants to teach every business how to sell more effectively. Listen in as Liston walks us through a step-by-step process of customer research and how to use it to understand what your customer really wants. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

I love going to the VW dealer. Not because I enjoy overly priced car maintenance, but because I get to read all the classic VW ads they have framed up on the walls. They prove that words can make the difference between getting a result – or not. On this episode, you’re going to learn how Liston uses words – […] The post 067: Proven Conversion Boosting Copy Tips & The Art Of Email Outreach w/Liston Witherill appeared first on Evolving SEO.

Dush speaks with Liston Witherill, the Chief Creative of Good Funnel, which specializes in  data-driven copy and common sense marketing. He is a copy writing and sales professional with a background in consulting and marketing. They touch on creating data-driven messaging that your customers will love, making your sales and marketing efforts much easier and faster than ever before. Also this Entrepreneur Effect really focus's on creating online content for entrepreneurs, consultants, and marketers about how to improve drive conversions, automate their businesses, and improve sales.

How about getting out of your comfort zone? Just one day of research can bring you amazing insights. Our guest today is Liston Witherill, marketer and CEO of Good Funnel. You'll learn how to perform the most effective research activities: customer interviews, passive research, analytics, and competitor analysis. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Good Funnel — Liston's company GetApp, Capterra, G2 Crowd — places to find software reviews STOR Analysis Template by Good Funnel Google Analytics, HotJar, Inspectlet — tools for tracking user behavior SpyFu — keyword research tool Jeffalytics, Annielytics, Kissmetrics Blog, Crazy Egg Blog — recommended resources on analytics Web Analytics 2.0 — a book by Avinash Kaushik Thinking Fast and Slow — a book by by Daniel Kahneman The Power of Habit — a book by Charles Duhigg Hooked — a book by Nir Eyal The A/B Testing Manual — a course by Nick Disabato You Should Test That — a book by Chris Goward Follow Liston on Facebook Follow Liston on Twitter: @law4 Drop Liston a line at liston@goodfunnel.co Today's Sponsor This episode is brought to you by Tiny Reminder. Tired of nagging people? Build a simple form, set a reminder schedule, and add recipients. We'll keep sending reminders until they submit a response. This tool is forever free! Sign up today at tinyreminder.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Do you really know who your customers are? Is the information you have based on data supported facts or assumptions? If your assumptions are off the mark, then you’re straying from who your customer really is and what they care about. By spending just a minimal amount of time doing some basic research and perhaps even interviewing a handful of your customers - past and present – to find out why they came to you and how you can make the process easier for both of you, you can reap the rewards of your diligence with a ROI that pays out in more customers and sales for your business.   www.theagentsofchange.com/193

Segment 1: Sarah Shaw is a fashion entrepreneur, product designer and business coach. With her 20 years of experience, Sarah has built a treasure trove of secrets for launching your line, getting your products into stores and boutiques, and getting your products to A-List celebrities.Segment 2: Seth Merrin is an entrepreneur, global business leader and philanthropist who has reinvented how Wall Street uses technology. Scott is currently the founder and CEO of Liquidnet, a trading network that connects more than 800 of the world's leading asset managers to large-scale equity trading opportunities.Segment 3: Corey Kupfer has negotiated successful deals for over 30 years as an entrepreneur and lawyer. But according to his mother, he's been negotiating non-professionally since he could talk. He's the author of “Authentic Negotiating".Segment 4: Ken Staut is the CEO of GrowthFountain and one of America's leading authorities in equity crowdfunding.Segment 5: Liston Witherill is a digital marketer and CEO at Good Funnel. He helps tech and info businesses understand their customers to sell more by improving conversions through copy, persuasion, pricing, positioning and automation.Sponsored by Nextiva.

Today we talk to Liston Witherill about sales. One thing that stood out to me as a lead strategy that I’ve never really done is how to find and warm up cold leads. I’d love to hear if you try it. Links Positioning your Business with Philip Morgan Clearbit.com prospect.io Bluetick meetup.com Streak CRM Pipedrive […]

Today's podcast guest and I both use a very valuable tactic to help our clients improve their marketing message.  That tactic is interviewing our client's customers to see what they have to say about the business, instead of simply asking our clients what they think their customers would say about their business. Liston Witherill is the CEO of Good Funnel, a digital marketing agency based in Portland, Oregon.  It focuses on data-driven and performance marketing to help clients increase conversions and hone brand messages.  Liston shares the philosophy used by myself and many other of the consultants in the Duct Tape Marketing Consultant Network, which is that before you jump into marketing tactics for a client you must first understand why their customers buy from them. That's where interviewing our clients' customers helps.  In my interview with Liston, we compare notes on how we go about the process of doing the interviews, what questions we ask in the interviews, and what kind of insight into our client's businesses we get from doing it.  Liston also discusses how he uses those insights to increase conversions for his clients.  If you take the time to listen to the interview, I think you'll walk away with some great ideas about how you can use feedback from your customers to make adjustments to your own marketing strategy that could significantly improve your results.

Liston Witherill is a digital marketer who specializes in helping tech and info business understand their customers to sell more by improving conversions through copy, persuasion, pricing, positioning and automation. Liston reveals his STOR analysis on exactly what he does to help his clients write better copy and craft the messaging to gain the greatest conversions.

Have you ever sat at the computer and looked at the blinking cursor of death and wondered...what the heck do I write? In this show, I talk with Liston Witherill of Good Funnel. Liston shares with us how to get your customers to write your copy for you using his STOR system. https://www.facebook.com/groups/beyondtheoptin  

I know it tends to be a lot of fun to focus on the strategies and results in online marketing… You know... The 6-figure funnel strategies… Using paid traffic for 7-figure launches… The “click-worthy” stuff, if you will. But deep down, I know (and I hope you know!) none of that stuff matters unless you’re able to communicate your value in a way the connects with your target audience. It’s all about having spot-on messaging throughout your sales funnels. That’s why I was excited to interview this week’s guest on The Art of Paid Traffic, Liston Witherill. Liston is a copywriting and conversion expert. He’s also the founder and Chief of Strategy + Data at Good Funnel -- a company that specializes in helping businesses boost traffic and automate sales using data-driven funnels. Here on Episode #116, Liston and I talk all about about how to solve some of your biggest marketing problems, simply by asking your audience the right questions and then allowing their answers to drive the messaging in your business. On Today’s Show You’ll Learn: Liston’s advice on how to prioritize the messaging you use in your your sales funnels Why your messaging is key when it comes to standing out among your competitors and staying fresh in your audience’s memory How to ask questions that prompt valuable answers, so that your target customers practically write sales funnel copy for you Simple strategies for collecting and using customer insights A ton of quick wins you can apply to tweak, test and optimize messaging within your sales funnel And a lot more…

Today’s guest is Liston Witherill. Today we got the opportunity to talk about getting into the head’s of your clients. It’s important to understand your client’s mindset, the worldview of the people you work for and their values, problems and needs. It’s what separates you and allows you to position yourself as an expert consultant and reliably solve the problems of your clients.

Have you wondered why your store doesn't get more conversions? There are two types of businesses: 1) the kind that intimately understand their customers, and 2) the kind that shoot aimlessly and occasionally hit the target. Both types of businesses may succeed for a while, but let's face it: the second type of business isn't sustainable. You know that talking to your customers is the the only way to know them, but it's one of those things that slips to the bottom of your to-do list. That's okay. In this episode we talk to Liston WItherill of Good Funnel to find out: Why don't people get more excited about my business? Why aren't I getting more sales from my website? How do I answer objections, right in the copy that I write? How do I improve my onsite conversion rates by at least 30%? Liston is here to help you resonate with your audience to get more leads and conversions. In other words, we can answer these pressing questions for you. Liston Witherill is an online marketer and Chief Creative at Good Funnel. He helps tech and info businesses understand their customers to sell more. He studies copywriting, persuasion, pricing, positioning and automation to help businesses hit the hockey stick - or at least come close. After serving as Director of Marketing for a $10M company, Liston declined their CMO position to instead pursue his own business. He has a MS in Environmental Science and a BA in Political Science and Economics. He's an environmentalist and hiphop artist, too - but that's a different story. Learn more about Liston at http://goodfunnel.co/ and be sure to sign up for his email course.

In this episode Liston Witherill talks about the role that specificity plays in getting your message across to prospects and clients. Liston is a professional copywriter who helps technology companies get more leads and conversions. I wanted to speak with Liston because any positioning statement ultimately has to be articulated in ways that involve the written word, and I knew Liston would have some valuable input on how to do that very effectively. http://goodfunnel.co https://twitter.com/law4

Your podcast can have the best audio content in the world, but that alone won't be enough to grow your audience and reach new people. Listeners need to find your content online, and two of the most important things you can do to ensure you are heard are: 1. give your podcast an effective name, […]Support the show

Your podcast can have the best audio content in the world, but that alone won’t be enough to grow your audience and reach new people. Listeners need to find your content online, and two of the most important things you can do to ensure you are heard are: 1. give your podcast an effective name, […]Support the show (https://pod.academy)

My today's guest is Liston Witherill. In 2014 Liston walked away from a CMO position at a $10M company to start my own thing. He was already totally booked in his consulting business two months before leaving. That is because Liston is a proudly trained conversion copywriter and he is no joke when it comes to sales. He spends most of his time trying to understand how people are making decisions. In this interview we talk about the copywriting, as well as writing book description and sales page. Below are just the few highlights of the interview. Yes, I do this on purpose. I don't provide you with a transcript so you go and listen to the show. Highlights Present the book in such way that it resonates with the people, who read about it. Copywriting is NOT a creative writing. With copywriting we always have a goal of getting someone doing something very specific. Number one mistake in copywriting is that people talk about themselves. The copy should be focused 90% of the time on a reader and what he wants. Want to know more? Check out the special free resource Liston has created for you! Write 2B Read Closed Facebook Group Don't miss the opportunity to join me and other Write 2B Read podcast listeners at our Facebook group.