Podcasts about clix marketing

Constantly looking for ways to optimize your ad spend? Dreaming of a high-ROI paid advertising future? We've got great news — The future is now.  Big changes are on the horizon, and we know how to amplify your ad potential into high-quality leads.  John Lee, Microsoft Ads' Head of Evangelism at Microsoft, joined me on the SEJ Show to talk about the future of ad exchanges and their ability to supercharge your potential to thrive with high-performance, low-resource programmatic advertising.   People do hop, skip and jump around, so there are all kinds of opportunities to target consumers throughout their decision journey, and Microsoft advertising is a significant piece.–John Lee, 11:25 When people think Microsoft, a big chunk of the time, people assume enterprise business, B2B, and that's the tried and true. While that's still a significant portion of the bottom line for Microsoft, the consumer matters greatly, whether that's gaming or devices.–John Lee, 22:46 There's this shift in behavior online. We're seeing effectively a new persona emerge. –John Lee, 46:05   [00:00] - A little about John Lee. [05:35] - How does the Microsoft advertising ecosystem look like? [07:25] - Where to find traditional advertising beyond Bing? [09:38] - What you can find in the display component of Microsoft. [12:02] - Targeting in LinkedIn with Microsoft advertising. [17:13] - Are Microsoft advertising ads shown within the X-box experience? [23:52] - Important & growing vertical industries that Microsoft has focused on. [31:22] - Are people still scrolling down and clicking on organic links in the SERPS? [37:45] - How important are images in search advertising? [45:26] - The new emerging personas.   Resources mentioned: Viva Goals - https://docs.microsoft.com/en-us/viva/goals/intro-to-ms-viva-goals Microsoft Game Pass - https://www.xbox.com/en-us/games/store/pc-game-pass/cfq7ttc0kgq8?icid=CNavAllPCGamePass Bing Webmaster Tools - https://www.bing.com/webmasters/about Shutterstock - https://www.shutterstock.com/   All of these other developments, these feed-based elements are new flavors and additional flavors to make an amazing user experience. Whether you're talking SEO or paid ads, all of it is working together to create an on-point user experience on the server, whether that's Google, whether that's Bing.–John Lee, 34:28 There's a lot happening in the verticals space, and that's really just the tip of the iceberg. –John Lee, 28:22 Just as a reminder to all of you out there that are SEOs and are running websites. All of your sites do have a feed. It's called an XML sitemap. Make sure it's updated. Google is able to fetch it and not serve errors. All of these engines work off of feeds. Also, don't be afraid to submit your RSS feeds for your blog categories into the search console as well. Mimic that within Webmaster Tools on the Bing side too. Search engines have gone very feed friendly. This is the way to go. It's also the way to go from an advertising perspective.–Loren Baker, 33:08   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect with John Lee: John Lee's enthusiasm for digital marketing is infectious, and he has the knowledge to match. He's been at it for years, and he knows how to get results—both as an entrepreneur himself with Clix Marketing (which he co-founded) or in his current role as Head of Evangelism at Microsoft Advertising. He has a great deal of experience with search engine marketing, display advertising, and social media marketing–Content creator, speaker, trainer, and fan of all things digital (marketing and technology). Connect with John on LinkedIn: https://www.linkedin.com/in/thejohnalee/ Follow him on Twitter: https://twitter.com/John_A_Lee   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

My guest on this episode of Suds & Search is John Lee, Head of Evangelism at Microsoft Advertising. John is an in-demand speaker, blogger, and content creator on topics related to paid search and paid social. A shortlist of the places you might have heard John present includes Heroconf, State of Search, SMX, and SMX Advanced. John is an industry veteran. Before joining Microsoft, he worked at several of the top brands in PPC including Wordstream, Hanapan Marketing, and as the co-owner of Clix Marketing. He's a really excellent blogger. If you enjoy this episode, I suggest you check out his column over at Search Engine Journal. He was also instrumental in the creation of the popular blog PPCHero. Earlier this year, Microsoft advertising announced an exciting new ad format for automotive dealers. I start our conversation asking John all about automotive ads, the importance of automotive ads feeds, and he'll share a few success cases. It's also an interesting time in PPC generally. Not only are we coming out of a pandemic but we're entering a cookieless world with competing pressures on search engines for more privacy and more personalization in ads. John is a perfect guest to help us better understand this what's coming next. Grab something cold to drink and join me for a conversation with John Lee. We'll talk about planning for the post pandemic world, the role of automation and humans in PPC, and we'll do a little Microsoft Ads mythbusting towards the end. Listen to Suds & Search Podcasts: Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9teXNvdW5kd2lzZS5jb20vcnNzLzE1OTUzNTQ3MjgwNTZz Apple Podcast: https://podcasts.apple.com/us/podcast/suds-search-interviews-todays-search-marketing-experts/id1526688363 Spotify Podcast: https://open.spotify.com/show/5ALxRpeDgIvg63bK6eoUTe Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Local Search Tuesday's Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDnSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

PPC is one of the bedrock channels of any acquisition based campaign. It is, however, fraught with complexities and has the potential to be a cash drain. In this talk, Anu talks you through how to PPC like a pro.

In this month’s episode of Marketing O’Talk, Greg Finn sits down with an all-star cast of lead generation experts to discuss their experience with lead generation ads, along with their best practices to make their efforts count: Michelle Morgan, Director of client services at Clix Marketing, co-founder of Paid Media Pros Joe Martinez, PPC Legend, notable marketing writer and speaker, co-founder of Paid Media Pros Mark T Saltarelli, Digital Marketing Manager at Cypress North (& Marketing O'Clock regular)

Show Resources: Install event tracking tutorial on YouTube How to set up event tracking in Google Tag Manager walkthrough. LinkedIn Learning course about LinkedIn Ads by AJ Wilcox: LinkedIn Advertising Course Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. Show Transcript: LinkedIn Ads conversion tracking is confusing and technical, and hungry and delicious. I must be recording this around dinnertime. This is the LinkedIn Ads Show. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. Hey there LinkedIn Ads fanatics. Conversion tracking is something that I get a lot of questions on. How do you set it up? How do you troubleshoot it if it's not working? How do you track separate conversion events through the funnel? So the whole episode is all about that. We'll cover the basics and we'll go super geeky deep because I'm sorry, I just can't do it any other way. In personal news, I'm on vacation this week. So this is obviously recorded before then, we're headed to Southern California. And I have to say COVID vacations aren't very much fun. My wife and kiddos absolutely love the beach. But my poor ginger skin doesn't. So wish me luck, and sunscreen. I wanted to highlight a review from Abby Kelsey, who's a social media and branding strategist. She says, "Hands down the best podcast for LinkedIn Ads. After listening to just a few episodes, I was able to optimize the campaign, reducing the cost per click from $14 to $15 down to $4 to $5. AJ is great at simplifying strategy. I look forward to every new episode." Abby, thanks so much, I'm so glad that our advice was able to help you get your CPCs down that much. Because as you know, when you reduce your costs down to a third of where they were, then your ROI can be three times as much. So great job to you and actually taking the advice and making changes in your account. And you, yes, you! I want to feature you as well. So go and leave a rating on whichever podcast app that you like or prefer that or that you know, has ratings. And I'll love to shout you out and share your experience with the general listeners public here. All right, with that being said, let's hit it. 2:02 Conversion Tracking I remember sitting down with the VP over LinkedIn Marketing Solutions back in 2014. I remember this conversation very well. He asked near the end of our discussion, if I had a magic wand and I could wave it and change any feature or add any feature to LinkedIn ads, what would it be? And I told him conversion tracking. He sat back and folded his arms defensively and asked, "Okay, why do you think advertisers would want that?" From his reaction, you could totally tell that he and the product team at that time had already discussed conversion tracking many times. And they had already come to the conclusion that it was a feature that they didn't need. I explained that all the popular ad platforms had conversion tracking. That it really was table stakes as a feature at this point. And I also knew of affiliate marketers who worked out of their moms basements that had built their own tracking tag. So it really couldn't be that hard. He explained that according to LinkedIn, the most sophisticated advertisers had already devised systems for tracking conversions, and the less sophisticated ones weren't even asking for it. I agreed that we'd already implemented our own workarounds. But that having conversions in the platform would allow us to pivot faster rather than just exporting add data to excel and marrying it up to conversion data later on. It's not a horribly long process, but it did take time. And it wasn't nearly as immediate as if we had conversions just right within the platform. And to LinkedIn, of course, when advertisers can pivot faster, it means finding success quicker, which leads to larger investments in ad budget. So it made a lot of sense to me. Now, I must have been incredibly convincing to him, because LinkedIn, of course did implement conversion tracking a short three years later. But the principle stands, the more visibility you have into what works all the way down the funnel, the faster and with more confidence you're going to move. Having conversion tracking directly within campaign manager means that you can monitor whether a new offer is converting within hours of launching the ads. It really adds confidence that you're spending your precious dollars, where they're being best used. Most of us experienced marketers have probably felt the searing pain in your stomach when you launched everything perfectly. And then realize hours later that there was some crucial piece that you left out and either wasted a bunch of money, or made you look like a moron to your boss. Heaven knows I have. Conversion tracking allows us to keep tabs on an account and have the confidence that you're not wasting money or going to look like a moron to your boss or client. 4:32 How Does Conversion Tracking Work? So how does conversion tracking technology work? Well, it really is a simple technology. The way it works is that you tell the ad platform a web page that the only way that someone could get to it is if they filled out a form or converted. Oftentimes, we call this page a thank you page or a success page. There's no link to it from the website. There's no other way to get there. It's what we call an orphaned page. And then you make it so as soon as someone submits the form, it redirects them to that thank you page. Then when the ad platform sees that one of the people that referred hit that page, it knows that someone filled out a form and gets to call it a conversion. So how does LinkedIn know what the members doing when they're not on LinkedIn anymore? The answer is the insight tag. This is a piece of JavaScript code that you put on all the pages of your website. It's really similar to Google Analytics code. And it's going to track all the basic activities of a visitor, and it radios them back to LinkedIn, like a second set of eyes for LinkedIn to see what happens to their traffic after it leaves. It also places a cookie in the visitors browser to identify them. And consequently, this is also why LinkedIn doesn't report a conversion, when you click on the ad preview to convert, LinkedIn knows that this ad wasn't actually served to you because your browser doesn't have the cookie. So it knows it's not really game time yet, and doesn't need to report that conversion. And then it gets really simple. LinkedIn knows from the cookie who the visitor is, and which ad they clicked on, or even saw, which we'll talk about later. And then they made it to the thank you page. Easy peasy, jot one down in the conversions column. So of course, you're going to need the insight tag installed. 6:14 Set It Up Here's a quick rundown of how to set it up. Inside of campaign manager, you go to account assets, and then click insight tag. I won't belabor you with all the instructions, just follow whatever instructions you see on the screen to get access to your tag. And then once you havenit, you want to install it by having your web developer or if you're geeky like that, it can be you. Go and paste that JavaScript into the head section of the HTML on every page of your website. For the uninitiated, you can paste it into each page manually, but that's obviously a huge pain, especially depending on how many pages you have. The better option is to place it in your website's global template, which is just one piece of code that loads on every page of the website. If you can do that, it's a one and done. But then the even better way to do this is through a Tag Manager like Google Tag Manager, which is free. This way you put the JavaScript code for Tag Manager on the website once or have the web developer do it. And then you've got this interface where you as a marketer can log in anytime you want. And you can paste all of your tracking tags whenever you want, then they're going to magically populate across the whole website. So you can throw your LinkedIn insight tag, and your Google Analytics tag, and your Google ads, and Facebook ads, and Twitter tags, everything you want, you can change in and out. Once the tags installed, it starts sending signals to LinkedIn. And that's whenever a LinkedIn member loads a page of your website, the JavaScript fires, and it radios that information back to LinkedIn. And then back in campaign manager, LinkedIn will show you your domain name with a green light showing that it's actively receiving signals. If it's still showing a red light next to your insight tag domain name, then there's probably something wrong with the way that the tag was implemented. So check on that. Once the tags installed on your website, then you go into campaign manager and set up your conversion. This is that part where you define to LinkedIn, which web page when someone lands on, it means that they converted. So you go to account assets, then conversions, and then click create a conversion. Name something descriptive of the conversion like contact form lead or content download. And then in section one with the settings, just take all the defaults for now. Section two, select all the campaigns that you would want to actually be tied to this conversion event. And I say pick them all, why not. And then section three is the most important part. This is where you tell LinkedIn which page or pages to count as a conversion. And there are three different ways that you can define what this page looks like. There's equals, starts with, and my personal favorite, contains. So with equals, you can say, hey, here is the exact single URL that anytime someone lands on this, nothing extra after it or before, it's just this URL, then you know they converted. Starts with would be if you have the beginning of a URL that does stay the same, but maybe some dynamic parameters at the end can change. And then contains, this is where you get to pick one element of the URL that's common among several pages. And it doesn't matter if the beginning or the end changes. As long as it has this one piece, then you know, it's a conversion. And that's really it create the conversion. And if you set it up correctly, it should be tracking conversions from here on out. Now I know what you're gonna say. You'll say I went to ask my web developer to have our lead form redirected to a thank you page and he laughed at me and then announced to the whole team that I just asked for a thank you page. He asked me if I got stuck in the 90s and if I still code HTML in tables. He even went and slashed my tires in the parking lot and put his lunch leftovers in my garbage can every day, so it would smell. And then he even blatantly refused to help, and told me that I have to find another way because that quote unquote, just won't be possible. Trust me, I feel your pain. We've all been there. Now there is a way around this, which we'll cover here right after the sponsor break. 10:24 The LinkedIn Ads Show is proudly brought to you by B2Linked.com, the LinkedIn Ads experts. 10:34 If the performance of your LinkedIn Ads is important to you, B2Linked is the agency you'll want to work with. We've spent over $130 million on LinkedIn Ads, and no one outperforms us on getting the lowest cost per lead. We're official LinkedIn partners, and we don't have a sales team, so you'll only deal with LinkedIn AAds experts from day one. Fill out the contact form on any page of bt linkedin.com, to chat about your campaigns. Or heck, send the intention out to the universe. No matter how you get in touch, we'd love to work with you. 11:04 Event Based Alright, let's jump into what to do if you just have no choice, but to have a form on your landing page that when submitted, that URL stays the same in your browser and it just pops up a modal saying thanks. We'll reach out to you shortly. Now if this is the case, it is still possible to track conversions. And the way it works is this, LinkedIn will give you this little snippet of code that you can attach to a button on your page, that as soon as the button is pushed, it executes the JavaScript and sends a conversion right back to LinkedIn. So sounds simple, right? Well, for me, as a non coder, I don't know hardly anything about JavaScript, it really isn't. This isn't just a piece of HTML code that you can paste on into the page, it's JavaScript, and it breaks my poor ginger brand, just thinking about it. If you have Google Tag Manager installed, this is a lot easier. And you don't need to go and start a war with your web developers. in the show notes below. I've linked to a helpful walkthrough video by my friend Joe Martinez of Clix Marketing. That's right, Joe, I just named dropped you. I've also linked to a great written guide by Brandon Green on the B2Linked blog, if you'd rather work with a post that you can follow along to rather than a YouTube video. The way it works is this, when you're creating the conversion, you click the option, use an event specific pixel to track when there is no unique URL, for example, a button click. Then as soon as you create the conversion, it will give you this little snippet of code to attach to the button. If your developer is worth half the lunch, he keeps dumping in your trash can, he'll know exactly what to do with it when you send him the code and point to the button that you wanted to attach to. But remember, you do still need the global Insight tag across your whole website anyway. So this doesn't replace that. The reason why web developers feel so strongly about this is because redirecting to a new page, just to show success is the old way of doing things. And they claim it's not the best user experience. But I'm a fairly technical marketer. And if I can create a thank you page in raw HTML from scratch, but I can't figure out how to set up event tracking without Google Tag Manager, I'll tell you what I would recommend. I can troubleshoot thank you page conversion tracking perfectly, but I'm absolutely useless setting up event tracking, without looping in a web developer. So sure, I'm advocating an old way of doing things that provides a poor user experience. But there is one big benefit of using thank you pages. And that is thank you pages are the most underutilized real estate on the whole internet. Think of this, someone just filled out a form and gave you their contact info, maybe because they wanted to download a piece of your content or join a webinar. They've already identified who they are. And you can use this opportunity to cross sell or upsell them on something. So let's say you're pitching people to join a webinar, because you know, that's what they're willing to do. But what if you had a call to action on your thank you page that said, great, you're signed up for the webinar. By the way, if you haven't already, grab a time on our calendly and we can walk you through something? Sure, not everyone's going to take you up on that. But if anyone does, you just took your lead from a content download to maybe even an MQL or an SQL just like that. So if you're using thank you pages, definitely try to leverage them a little bit more to help get multiple conversions happening. 14:27 How Other Channels Work with Conversion Tracking The way that conversion tracking works on LinkedIn is pretty similar to how other channels are. Facebook conversion tracking is a lot more complex because to set it up, you actually have to modify the base tag on any page where a conversion occurs. At least the last time I did it, the documentation sucked. And so it was really confusing, but it is very cool because it can pass dynamic signals back to Facebook, like for instance, the purchase amount from an ecommerce store. So if you're running Facebook ads for ecommerce rather than than just saying, oh, the average order value is about $30, it will actually pass back the exact amount. So at the end of the day, you can see exactly what your return on adspend was. Google Analytics, goal tracking is similar to LinkedIn, where you put the tag on every page, and then you go into the interface and tell it what counts as a conversion action. It's much more full featured, and a lot more confusing, too. But one really cool feature it has that I really wish we could do on LinkedIn is that when you define a conversion, you can click a button, and it will tell you what the conversion rate of that page would have been in the last seven days, I think it's seven days. So basically, if you're setting up a conversion, that isn't going to work, because you messed something up, you can know right, then without having to launch it, and then watch and see that conversions aren't happening, and then go back and try to fix it. So please, LinkedIn implement this to help us understand when we create a conversion, whether or not it's working immediately. 15:57 Is Conversion Tracking Not Working? Check These Things. So what about if your conversion tracking isn't working properly? Well, here are my steps to actually check and make sure every step of the way and find out what's broken. First, go and make sure that your insight tag is installed on the landing page. If it was pasted right into the HTML, that's really easy. You just go inside your browser, when you're looking at the page. On PC, you just click Ctrl+U that shows you the source. And then Ctrl+F allows you to search on the page. And you can just type in the word LinkedIn and search through. And as soon as you find the actual insight tag, verify that it matches the insight tag that LinkedIn gave you in campaign manager exactly. And I'm telling you, it has to be exact if it's missing a comma or something, it won't work. Now, if the tag was implemented through Tag Manager, this is a little bit harder, because you won't actually see that tag in the HTML. So I use the ghostery plugin in Chrome, because it'll show me what's happening with the JavaScript on the page, which is exactly where Google tag manager or any other tag manager is going to put it. My geeky friends telling me that this is because it's on the event layer in JavaScript, I have no idea what that means. Step two, go and do exactly the same thing on your thank you page, open up the source or ghostery, look to make sure the tag is there. And if your tag is in both places, you're looking good so far. Step three here is go and actually check and make sure that your conversion was set up properly in campaign manager. So you go back to account assets, conversions, and then make sure that the thank you page is entered into the conversion settings in campaign manager. And sometimes just to be sure, I'll stack the conversion triggers, like maybe one line says it starts with B2Linked.com/thank you. And then you can add an or and I can say, or it just contains the word thank you. And then if one of those two wasn't set up properly, maybe the other one will still pick up the conversion. That's like my little conversion insurance policy. Step four here is that just realize that conversions can take like two to four hours to register inside of campaign manager. So give it a little bit of time, if a conversion just occurred, and you're watching it, you don't see it, don't just assume it's broken, wait two to four hours. And unfortunately, there isn't a great way that I found to test conversions in LinkedIn, you really just have to set it up and then watch and campaign manager with high hopes while you wait for conversions to start displaying. So if anyone knows of a way to do this without just sitting around, crossing your fingers and hoping, please let me know, I would love some kind of trick or hack around this. Now, sometimes your conversions you might see are double counting, maybe they're counting more conversions occurring, then you're actually getting leads in the CRM for and this is often because you defined a URL in your conversion and campaign manager that has something in common with another web page. Or maybe there's a sub page that someone can click on from your thank you page that adds into the URL. So every page load after that counts as a conversion. Like, for instance, if we had B2Linked.com/thank you/epic, or something like that loading that epic page would count as a second conversion after they hit the thank you page. 19:19 Some Things to Watch Out For Now some things that you'll want to watch out for. If you're watching your conversions column within campaign manager, be aware that this number is a liar. It counts both post click and view through conversions. So I'll define what these are. Post click conversions actually means that someone clicked on my ad. And then within the clicks window that you set in the settings of your conversion within campaign manager, the default 30 days, they ended up on that thank you page. So they clicked on your ad, and they eventually converted within 30 days. That one makes a lot of sense to me. But then view through conversions are simply when your ad registered an impression on their browser and then they ended up on the thank you page through some other channel, you literally have no idea if the impression even had an influence on their converting, they could have just scrolled right past your post and missed it entirely. So all of our client reporting is done with the post click conversions number, rather than just using the easy conversions. Because I'll tell you, nothing is more embarrassing if you're a highly specialized LinkedIn ads agency than when your account manager reports the client that there were six conversions. And the client says, Oh, I only see four in the CRM. And then you realize that you just read the conversions column. And it added in the view through conversions, or so I've been told. 20:41 Other Cool Uses of the LinkedIn Insight Tag Conversion tracking isn't the only thing that you'll want to use the LinkedIn insight tag for. Once it's on the website, it enables two other cool features. The first is the free web demographics that LinkedIn provides. And it should have been called LinkedIn analytics to pair with Google Analytics and Facebook analytics, because it is a free analytic tool to understand how people are using your website. But once it's installed, you can see a breakdown of the makeup of your website users. And these are from any source, even unpaid. You can see if your website traffic tends to be of a certain seniority, or even which companies tend to be frequenting your website the most. The other great benefit to your insight tag is it enables website retargeting. So now you can set up something like, hey, if someone visited any page of our website, follow them around and remind them to come back and convert. 21:33 Cool Conversion Hacks Now there are a couple of cool little hacks or tricks that I like to use with the conversion tracking here. The first is if you have multiple conversion events, like let's say you have a white paper and a webinar, I don't want to go and create an individual conversion for each one of those. Because that means every single new piece of content that we come out with, we have to go and create a new conversion for. And that's just a lot of work and it's probably something that you're going to forget. And then you'll lose the conversion tracking until you fix it. So instead, I create a convention on all of my assets, that maybe they all have a separate thank you page. But I put something in the URL in common among all thank you pages. And maybe that's just the term thank-you. And so it doesn't matter in the future, how many different assets we run, as long as all the thank you pages have thank-you in the URL. This one conversion event that I set up where I said it contains thank-you, call that a conversion, it's always going to work. So that'll save you some time. Another little hack here is it's kind of hard if you have a funnel, where someone can convert multiple times down your funnel to actually see all the different conversions. Just by default, LinkedIn is going to show you the conversions column. And you can go to break down and break it down by each individual conversion. But I found a way I like even more. In the conversion value. When you're setting it up. You get to tell LinkedIn how much you think each conversion is worth? Well, if I had a two step funnel, something like a webinar, and then that triggers a phone call. What I'll do is, if someone signs up for the webinar, I'm going to say that's worth one cent. And then if someone signs up for the phone call, I'm going to say that's worth $1. And then when you go to your columns, and you look at just all of your performance by conversions, you'll see one column that is your conversion value. And let's say it says something like $3.12 cents, you can look at that intuitively and say, oh, that means 12 people converted on the webinar, and then three of them turned into phone calls to our sales team. So that's a cool little hack that we've found when you have multi step funnels that you want to track quickly and easily. All right, I've got the episode resources coming up for you. So stick around. 24:03 Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. 24:14 All right down in the show notes links, you'll see the YouTube video about how to install event tracking by Joe Martinez. And then you'll also see the guide the blog post on B2Linked.com that walks you through how to do it if you want a written guide as well. If you're new to LinkedIn Ads, or have a colleague who's getting trained or something like that, definitely check out the course the links down below as well. And that's on LinkedIn Learning. So it's either $25 or free, depending on your subscription to LinkedIn. Also look down at your podcast player right now. Make sure that subscribe button is hit so that you never miss another episode like this. And if you liked it, please do rate and review. And if you do leave a review I'm going to shout you out. And then of course with any suggestions, feedback, or just telling me how you don't like gingers. Email Podcast@B2Linked.com and we'd love to hear from you. With that being said, we'll see you back here next week. Cheering you on in your LinkedIn Ads initiatives.

Joe Martinez is no stranger to providing excellent marketing advice for those looking to advertise on various online platforms. His One Big Tip is to take full advantage of YouTube ads through Google’s Video Builder tool and create effective PPC ads that will reach more people and bring more traffic to your site. Support the show (https://jeffmendelson.com/onebigtip)

John Lee is a digital advertising professional with experience in PPC, display advertising, social advertising, SEO, and analytics. At Microsoft, John is a Learning Strategist creating training experiences for Bing Ads employees and customers. He has been in the digital advertising industry since 2006 working with Hanapin Marketing, Wordstream, and co-owner of Clix Marketing.John is a regular contributor to Search Engine Journal, The SEM Post, Acquisio Blog, Clix Marketing Blog, Search Engine Watch and was instrumental in the creation and launch of popular paid search advertising blog PPC Hero. In addition to his writing, John has been a speaker at SMX, PubCon, SocialPro, SES, ClickZ Live, HeroConf, Acquisio User Summit, State of Search, MN Search Summit, Ticket Summit, and Zenith Conference.

John Lee is a digital advertising professional with experience in PPC, display advertising, social advertising, SEO, and analytics. At Microsoft, John is a Learning Strategist creating training experiences for Bing Ads employees and customers. He has been in the digital advertising industry since 2006 working with Hanapin Marketing, Wordstream, and co-owner of Clix Marketing.John is a regular contributor to Search Engine Journal, The SEM Post, Acquisio Blog, Clix Marketing Blog, Search Engine Watch and was instrumental in the creation and launch of popular paid search advertising blog PPC Hero. In addition to his writing, John has been a speaker at SMX, PubCon, SocialPro, SES, ClickZ Live, HeroConf, Acquisio User Summit, State of Search, MN Search Summit, Ticket Summit, and Zenith Conference.

Joe Martinez of Clix Marketing http://www.clixmarketing.com/joe.html @MilwaukeePPC SearchLab Digital https://searchlabdigital.com My guest today is Joe Martinez, Director of Client Strategy at Clix Marketing. We met at SMX West where he gave a killer presentation on one his favorite topics, Youtube Ads. Joe has been on PPC Hero's list of the top 25 most influencial PPC experts for the past three years. He has a deep understanding of paid media but he's really become a go-to resource for everything related to YouTube and Quora Ads. He co-hosts his own video series Paid Media Pros which covers topics related to YouTube Advertising, paid placements, paid social, and Quora ads. He's a rockstar presenter. In addition to SMX, Joe has brought his high-energy style to Heroconf, Pubcon, Confluence Conference and many more. He is also a contributor at Search Engine Land, Wordstream, SEMrush, PPC Hero. Joe is a perfect guest for Suds & Search. Not only is he an industry expert, he's a big fan of craft beer, especially from breweries in his hometown of Milwaukee. Joe joined me on Suds and Search to talk all about YouTube ads, Quora ads, the Midwest beer scene and his Star Wars fandom. SearchLab 1801 W Belle Plaine Suite 107 Chicago, IL 60613 (312) 256-1574 Same As: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Local Search Tuesday's Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDnSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

Special guest alert! Joe Martinez from Clix Marketing joins us to talk about the Etsy boom, Amazon's copy cat business, Facebook placement tactics, and he successfully sneaks in a plug for his YouTube channel. Best of all, I mistakenly say "YouTube" instead of "Instagram" at some point in the episode...can you find it? Listen Now! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Ready to make your next brilliant digital marketing move in 2020? One thing to consider using is Google Tag Manager to track on-site engagement. Our featured guest on this week’s EDGE of the Web episode 338 is Tim Jenson, Campaign Manager at Clix Marketing, is here to share his wisdom! With over 8 years of experience in the digital marketing industry, Tim has worked with both B2B and B2C accounts in a wide variety of industries. While comfortable managing ads across all major platforms, he’s particularly intrigued with the crossover between analytics and PPC.  Some key topics that we discussed during the show: Conversion tracking for ROI Google Tag Manager Various on-site engagement/behavior tracking Scroll tracking Embedded video view tracking PDF download tracking Phone tracking

«Il vero problema è che gli imprenditori non capiscono che una campagna PPC rappresenta solo il 20% di una strategia di marketing».Cominciamo così, con un’amara realtà che ti arriva dritta in testa come una scarpata... mentre stai dormendo.Perdona il paragone un po’ forte, ma le parole di Giuseppe Scollo, esperto di campagne Pay Per Click e ospite della puntata #101 del podcast, arriveranno alle tue orecchie con questa intensità.Ma presentiamo in breve questo nuovo ospite...Giuseppe è un veterano e specialista del web marketing, in special modo nel settore immobiliare, in cui ha lavorato per 12 anni presso il più grande franchising immobiliare d’Europa.Si è poi specializzato nella nicchia delle campagne PPC ed è, ad oggi, uno dei collaboratori essenziali del team di Copy Persuasivo®.Nella puntata #101 del podcast gli abbiamo chiesto di estrapolare dalla sua expertise gli elementi determinanti di una campagna PPC che sfuggono più facilmente all’attenzione degli imprenditori.Questo perché se non sai come costruire una campagna PPC, quel “20%” diventa uno spreco di denaro del tutto inutile.(Probabilmente sono sfuggiti anche a te, e stai investendo soldi in una campagna che è destinata a fallire).***Ecco un piccolo anticipo di quello che troverai in questa puntata:[01:23] Come il 'vecchio' e 'terrone' Giuseppe Scollo è riuscito - dopo 12 anni da specialista di web marketing per il più grande franchising immobiliare a Milano - a mollare la sua mansione per ritornare nella sua amata Sicilia (dove il mercato del lavoro ancora non esplode).[05:45] I 3 criteri d'analisi per osservare con occhio critico le nuove frontiere del social media marketing ed evitare di investire in quelle che NON POSSONO portarti alcun ritorno. [12:15] Hai un e-commerce in Italia? È arrivato il momento di tenere d'occhio le Amazon ADS. Ecco una piccola lezione di persuasione dal colosso della vendita che passa inosservata al 99% dei venditori per e-commerce.[15:01] Se le campagne pay-per-click sono il 20% - la parte più esterna di una campagna marketing -, da che cosa è formato il restante 80%? Ecco quali sono i 3 errori che minano alla base il tuo marketing e che possono portare al fallimento anche la campagna pay-per-click più figa del mondo. [26:10] Le 3 Campagne PPC fondamentali per una piccola agenzia immobiliare che può permettersi di investire meno di 10 euro al giorno in Ads, in modo da raggiungere il 90% dei suoi potenziali venditori e acquirenti nel giro di 3 mesi. [31:17] Come trasferire tutta l'attività di un agente immobiliare dall'offline all'online per 'conquistare' la mente di un potenziale cliente che non è mai entrato in ufficio e fargli dire "WOW!" [36:51] Il libro che ha cambiato la vita di Giuseppe: «un classicone della persuasione che se non hai mai letto e ti occupi di marketing, probabilmente hai un grosso problema». (+ 5 siti gratuiti strabordanti di informazioni utili che nel tuo piccolo non potresti mai scoprire)***RISORSE MENZIONATE:►►Il profilo LinkedIn di Giuseppe Scollo: https://www.linkedin.com/in/giuseppe-scollo/►► Corso PPC (Bonus riservato agli ascoltatori del Podcast di Copy Persuasivo®): https://performance-ppc.com/copybonus/ ►► Come persuadere in maniera deliziosamente ETICA: https://www.copypersuasivo.com/cialdini-persuasione-etica►►Search Engine Land: https://searchengineland.com/ ►►Search Engine Journal: https://www.searchenginejournal.com/ ►►PPC Hero: https://www.ppchero.com/ ►►Clix Marketing: http://www.clixmarketing.com/blog/ ►►AdEspresso: https://adespresso.com/blog/ ►► Il sistema completo per lanciare la tua attività con il copy persuasivo®: http://copypersuasivo.com/programma-sfornaclienti►► Il canale YouTube di Copy Persuasivo®: https://www.youtube.com/channel/UCegsLbL8Szw8K2ONnAeI0oQ►► Il Piccolo Libro della Scrittura Persuasiva (NUOVA EDIZIONE): https://amzn.to/2LuUepi

«Il vero problema è che gli imprenditori non capiscono che una campagna PPC rappresenta solo il 20% di una strategia di marketing».Cominciamo così, con un’amara realtà che ti arriva dritta in testa come una scarpata... mentre stai dormendo.Perdona il paragone un po’ forte, ma le parole di Giuseppe Scollo, esperto di campagne Pay Per Click e ospite della puntata #101 del podcast, arriveranno alle tue orecchie con questa intensità.Ma presentiamo in breve questo nuovo ospite...Giuseppe è un veterano e specialista del web marketing, in special modo nel settore immobiliare, in cui ha lavorato per 12 anni presso il più grande franchising immobiliare d’Europa.Si è poi specializzato nella nicchia delle campagne PPC ed è, ad oggi, uno dei collaboratori essenziali del team di Copy Persuasivo®.Nella puntata #101 del podcast gli abbiamo chiesto di estrapolare dalla sua expertise gli elementi determinanti di una campagna PPC che sfuggono più facilmente all’attenzione degli imprenditori.Questo perché se non sai come costruire una campagna PPC, quel “20%” diventa uno spreco di denaro del tutto inutile.(Probabilmente sono sfuggiti anche a te, e stai investendo soldi in una campagna che è destinata a fallire).***Ecco un piccolo anticipo di quello che troverai in questa puntata:[01:23] Come il 'vecchio' e 'terrone' Giuseppe Scollo è riuscito - dopo 12 anni da specialista di web marketing per il più grande franchising immobiliare a Milano - a mollare la sua mansione per ritornare nella sua amata Sicilia (dove il mercato del lavoro ancora non esplode).[05:45] I 3 criteri d'analisi per osservare con occhio critico le nuove frontiere del social media marketing ed evitare di investire in quelle che NON POSSONO portarti alcun ritorno. [12:15] Hai un e-commerce in Italia? È arrivato il momento di tenere d'occhio le Amazon ADS. Ecco una piccola lezione di persuasione dal colosso della vendita che passa inosservata al 99% dei venditori per e-commerce.[15:01] Se le campagne pay-per-click sono il 20% - la parte più esterna di una campagna marketing -, da che cosa è formato il restante 80%? Ecco quali sono i 3 errori che minano alla base il tuo marketing e che possono portare al fallimento anche la campagna pay-per-click più figa del mondo. [26:10] Le 3 Campagne PPC fondamentali per una piccola agenzia immobiliare che può permettersi di investire meno di 10 euro al giorno in Ads, in modo da raggiungere il 90% dei suoi potenziali venditori e acquirenti nel giro di 3 mesi. [31:17] Come trasferire tutta l'attività di un agente immobiliare dall'offline all'online per 'conquistare' la mente di un potenziale cliente che non è mai entrato in ufficio e fargli dire "WOW!" [36:51] Il libro che ha cambiato la vita di Giuseppe: «un classicone della persuasione che se non hai mai letto e ti occupi di marketing, probabilmente hai un grosso problema». (+ 5 siti gratuiti strabordanti di informazioni utili che nel tuo piccolo non potresti mai scoprire)***RISORSE MENZIONATE:►►Il profilo LinkedIn di Giuseppe Scollo: https://www.linkedin.com/in/giuseppe-scollo/►► Corso PPC (Bonus riservato agli ascoltatori del Podcast di Copy Persuasivo®): https://performance-ppc.com/copybonus/ ►► Come persuadere in maniera deliziosamente ETICA: https://www.copypersuasivo.com/cialdini-persuasione-etica►►Search Engine Land: https://searchengineland.com/ ►►Search Engine Journal: https://www.searchenginejournal.com/ ►►PPC Hero: https://www.ppchero.com/ ►►Clix Marketing: http://www.clixmarketing.com/blog/ ►►AdEspresso: https://adespresso.com/blog/ ►► Il sistema completo per lanciare la tua attività con il copy persuasivo®: http://copypersuasivo.com/programma-sfornaclienti►► Il canale YouTube di Copy Persuasivo®: https://www.youtube.com/channel/UCegsLbL8Szw8K2ONnAeI0oQ►► Il Piccolo Libro della Scrittura Persuasiva (NUOVA EDIZIONE): https://amzn.to/2LuUepi

Michelle Morgan is the Director of Client Services at Clix Marketing. The Marketing Mind with John Ellis meets top marketers, discussing where they came from and what they've learned along the way.

Do you know all the ways to incorporate Quora into your PPC strategy? Maybe you’re not including Quora in your PPC plan because you don’t know where to start! Joe Martinez, Direct of Client Strategy at Clix Marketing joins us again for a special EDGE of the Web episode. We decided one show wasn’t enough time for Joe to provide all of his insight on successful PPC strategies using Quora. But this show is a little different. We asked our listeners and viewers to provide us the questions before and during the live show! An exclusive Q/A session with Joe Martinez picking his brain all things Quora and PPC. You will not want to miss this!

What’s one of the biggest Digital Marketing mistakes being made today? Spending all of your PPC dollars on Google and Facebook! You might be surprised how much of your audience are using Instagram, Quora, Waze, Reddit, Pinterest, Nextdoor, and others. And if you’re not including QUORA in your PPC plan, you’re missing out, especially with its 'Promoted Answers' feature! Our returning guest Joe Martinez, Director of Client Strategies at Clix Marketing, joins us in the studio to discuss all things PPC!  Our expert Joe has been a speaker and writer for many of the various sites we follow, including Search Engine Land, Marketing Land, WordStream, SMX, PPCHero, and Quora. Joe also has recently started his own podcast to teach the world about Paid Media!

You can follow Joe on Quora: https://www.quora.com/profile/Joe-Martinez-174 Learn more about Clix Marketing: http://www.clixmarketing.com/ Make sure you subscribe to get the latest episodes and if you like the content please leave us review. In the meantime, head over to quora.com/business to get started today.

Are you tired of running ads and having very little (or nothing) to show for it? Well, good news – Joe Martinez is here with a few tips for you. Joe is the PPC Director at Clix Marketing. He specializes in YouTube ads and has a ton of awesome advice on how you can create free brand awareness using YouTube ads…

Joe Martinez’s digital marketing story began with him working his dream job as a professional radio DJ. Today, Joe is the Director of Client Strategy at Clix Marketing, a thought leader in the paid search space and a PPC innovator. Joe also writes and speaks for publications like Search Engine Land, Marketing Land, Word Stream, SMX, PPC Hero, Hero Conference, Quora, SEM Rush, Pubcon, and Unbounce. Listen now to the full story behind the drastic career changes that shaped Joe Martinez’s digital marketing journey.

It's not very often we get an in-studio guest for our show, but we were lucky enough to be joined in-studio by Michelle Morgan of Clix Marketing. Michelle is the Director of Client Services of Clix Marketing and she is a regular presenter at SMX and HeroConf - speaking all things PPC. She wrote a great article on Search Engine Journal explaining audience layers and how you can improve your PPC campaign using them. We deep dive into PPC this week on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit to get 30% off your comprehensive review of your digital assets!

SEM Insider Insights. Presented by Bing Ads. A podcast series for search engine marketers. Hosted by Frances Donegan-Ryan. In episode 5 we talk to Michelle Morgan from Clix Marketing

All about being purposeful with your negative audiences and how that's almost just as important as your positive audiences. On episode #51, we're joined by Michelle Morgan, Director of Client Services at Clix Marketing. On this episode of The PPC Show we discuss: how to be purposeful with your negative audiences how that's almost just as important as your positive audiences how to implement audience shaping --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Talking AdWords Flexible Bid Strategies as Braddigs deep into the best practices on flexible bidding as well as overall thoughts on managing bids with Google with John Lee (Managing Director at Clix Marketing). Theydiscuss these various options, pitfalls, and advantages.

New host Marty Weintraub discusses Creating Effective YouTube TrueView Ads with Manny Rivas, online marketing account manager at aimClear. Plus, Remarketing Lists for Search Advertisers as Marty looks in Leveraging Googles Remarketing Lists for Search Ads with Joe Kerschbaum from Clix Marketing.

New host Marty Weintraub discusses Creating Effective YouTube TrueView Ads with Manny Rivas, online marketing account manager at aimClear. Plus, Remarketing Lists for Search Advertisers as Marty looks in Leveraging Googles Remarketing Lists for Search Ads with Joe Kerschbaum from Clix Marketing.

Learn How to Audit Your PPC Account with Joe Kerschbaum, the VP of Clix Marketing. Brad discusses with Joe about the 10-Minute PPC Account Audit.

We learn how to track phone calls with David Szetela, the CMO of Call-tracking and analytics software company Bionic Click, whom you may remember from his time at Clix Marketing as well as the original host of PPC Rockstars.

Learn How Google +1 Affects AdWords with John Lee, the Director of Client Services at Clix Marketing. We learn what is the +1 Button, what does it do, if you can opt out, quality score and CTR impacts and much more.

John moderates a Search Marketing Roundtable discussion held at Affcon 2010 Denver that featured the following panelists: David Szetela of Clix Marketing, David Ogletree from SEOFox, Jamie Smith from Engine Ready and Howard Kopp from Moniker.

John moderates a Search Marketing Roundtable discussion held at Affcon 2010 Denver that featured the following panelists: David Szetela of Clix Marketing, David Ogletree from SEOFox, Jamie Smith from Engine Ready and Howard Kopp from Moniker.

John moderates a Search Marketing Roundtable discussion held at Affcon 2010 Denver that featured the following panelists: David Szetela of Clix Marketing, David Ogletree from SEOFox, Jamie Smith from Engine Ready and Howard Kopp from Moniker.

John moderates a Search Marketing Roundtable discussion held at Affcon 2010 Denver that featured the following panelists: David Szetela of Clix Marketing, David Ogletree from SEOFox, Jamie Smith from Engine Ready and Howard Kopp from Moniker.

John moderates a Search Marketing Roundtable discussion held at Affcon 2010 Denver that featured the following panelists: David Szetela of Clix Marketing, David Ogletree from SEOFox, Jamie Smith from Engine Ready and Howard Kopp from Moniker.

John moderates a Search Marketing Roundtable discussion held at Affcon 2010 Denver that featured the following panelists: David Szetela of Clix Marketing, David Ogletree from SEOFox, Jamie Smith from Engine Ready and Howard Kopp from Moniker.

Updates on Day 3 Professional Development with Search Engine Strategies and now with Clix Marketing offering pay-per-click training.Dont forget to book your hotel today by clicking here to book your room at a special AffCon 2010 discounted rate by clicking here..We look forward to seeing you in Denver June 21-23rd. Log on now to Affcon2010.com

On location from SES New York 2010, Daron is joined by David Szetela of Clix Marketing, Topher Kohan of CNN, Frank Watson of Kangamurra Media and Andrew Beckman of Location3 Media. Topics include Google Analytics Tracking, The Rise of Social Media in Search Marketing and linkbating and the process of building backlinks without getting penalized.

On location from SES New York 2010, Daron is joined by David Szetela of Clix Marketing, Topher Kohan of CNN, Frank Watson of Kangamurra Media and Andrew Beckman of Location3 Media. Topics include Google Analytics Tracking, The Rise of Social Media in Search Marketing and linkbating and the process of building backlinks without getting penalized.

Listen as loose lips reveal deepest darkest PPC secrets. Wouldn’t you love to get even just some of these confirmed PPC experts alone in a bar?Featured panelists include Marc Poirier of Acquisio, Melissa Mackey of Fluency Media, Addie Conner of Avenue 100, Richard Stokes of AdGooRoo, Joe Kerschbaum of Clix Marketing.

Listen as loose lips reveal deepest darkest PPC secrets. Wouldn’t you love to get even just some of these confirmed PPC experts alone in a bar?Featured panelists include Marc Poirier of Acquisio, Melissa Mackey of Fluency Media, Addie Conner of Avenue 100, Richard Stokes of AdGooRoo, Joe Kerschbaum of Clix Marketing.

Clix Marketing head David Szediscusses Quality Score Factors as Google AdWords issues with Advertisers over Landing Page Quality Factors and Search Engine Strategies VP & Global Content Director Kevin Ryan previews SES San Jose 2008

Clix Marketing head David Szediscusses Quality Score Factors as Google AdWords issues with Advertisers over Landing Page Quality Factors and Search Engine Strategies VP & Global Content Director Kevin Ryan previews SES San Jose 2008

David speaks with Marty Weintraub, of aimClear.com, about a pay-per-click channel that will soon be a critical part of your advertising arsenal.

David speaks with Marty Weintraub, of aimClear.com, about a pay-per-click channel that will soon be a critical part of your advertising arsenal.