Podcasts about akvile defazio

President of AKvertise, Akvile DeFazio, discusses the intricacies of finding your perfect audience through targeted Meta ads. She explores how precise targeting and understanding audience behaviors can significantly enhance advertising effectiveness. Akvile shares insights on leveraging Meta's robust data to craft ads that resonate deeply with viewers, driving both engagement and conversionsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

President of AKvertise, Akvile DeFazio, discusses creative strategies for designing scroll-stopping social media ads. In a digital age where attention is the new currency, Akvile shares insights on how to captivate and engage audiences effectively. She emphasizes the importance of understanding consumer behavior and leveraging visual storytelling to make an impact. Today, Akvile talks about harnessing these elements to create ads that not only catch the eye but also drive meaningful engagement. Show NotesConnect With: Akvile DeFazio: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Join Dots Oyebolu as he speaks with Akvile DeFazio, President and Social Media Advertising Specialist of AKvertise, about leveraging AI for impactful social media advertising strategies. Akvile shares her journey from founding her agency to becoming an industry leader in social media advertising, highlighting the evolving role of AI in optimizing ad performance and audience engagement.Key Takeaways:(02:05) Differences in platform-specific advertising strategies and their outcomes.(07:06) Advantage+ Audience performs best when given a suggested audience, allowing AI to learn and expand targeting effectively.(10:24) Combining traditional methods with AI tools like Advantage+ ensures stability, especially for smaller budgets.(16:40) The potential for AI tools like Jasper and Rose to save time on reporting and creative tasks.(19:19) How AI features in Meta Ads enhance creative assets and campaign results.(21:25) The emergence of dark social platforms like Slack and WhatsApp in marketing strategies.(28:11) The importance of human elements like empathy and creativity in AI-driven advertising.(29:19) The potential for AI to automate campaign management while retaining the need for human strategy.Resources Mentioned:Akvile DeFazio -https://www.linkedin.com/in/akdefazio/AKvertise | LinkedIn -https://www.linkedin.com/company/akvertise/AKvertise, Inc.| Website -https://www.akvertise.com/Rose -https://rose.aiJasper -https://www.jasper.ai/Insightful Links:https://pathmonk.com/revolutionizing-social-media-strategy-with-ai/https://unbounce.com/marketing-ai/ai-in-social-media/Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

How can you tell if your content will hit or miss before you even hit “publish”? Wix's Mordy Oberstein and Crystal Carter explore the art and science of predicting content success with special guests Akvila DeFazio and Maeva Cifuentes. Together, they discuss leveraging SEO, social media data, keyword research and beyond to foresee what your audience craves. Understanding content gaps and adapting to audience interests is a must. The importance of undertaking the user's life context is at the core of future content success.  Get ready and shake that magic 8-ball to unlock your future content on the SERP's Up SEO Podcast! Key Segments [00:01:07] What's On This Episode of SERP's Up? [00:02:38] Focus Topic of the Week [00:11:18] Focus Topic Guest: Maeva Cifuentes [00:15:06] Focus Topic Guest: Akvile Defazio [00:19:38] Snappy News [00:24:05] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Maeva Cifunentes  Akvile Defazio  Anu Adegbola  Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center It's New: Daily SEO News Series Wix Studio SEO Course  Flying Cat SEO Consulting  AKvertise  News: Google November 2024 core update rollout is now complete  Google Does Try To Handle Broken Canonicals  Google Search: How Clustering Works With Localization  Google Marauding Black Holes With Clustering & Error Pages 

In this episode of EDGE of the Web, Erin welcomes the talented Akvile DeFazio to discuss the exciting world of AI in marketing. Akvile shares advice for small businesses looking to harness the power of AI, emphasizing the importance of beginner AI courses and webinars. Akvile shares her thoughts about the dynamic nature of marketing, the intricate balance between AI tools and human creativity, and the necessity of human oversight in AI-generated content. Akvile also announces her upcoming free webinar on Black Friday and Cyber Monday ad strategies, co-hosted with Mikhail Alfon on September 10. She provides an engaging look at AI's evolving role in advertising, discussing creative tools like Canva's plugin with ChatGPT, and emphasizing the importance of strategic thinking and empathy in crafting impactful ads. [00:10:37] AI Exploits Human-Like Errors For Authentic Advertising [00:13:30] Creative Tools For Marketing [00:14:17] Exploring AI Tools For Creative Design Solutions [00:16:01] EDGE of the Web Title Sponsor: Site Strategics [00:17:10] AI Prompts Transforming Artistic Creation And Education [00:25:57] AI Emotion Synthesis Needs Stringent Governance Controls [00:27:73] Ensure Cultural Accuracy With Inclusive, Checked Messaging [00:31:53] Beginner AI Resources [00:33:27] EDGE of The Web Sponsor: Wix Studio [00:34:46] Upcoming Webinar Announcement Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wixstudio Follow Our Guest Twitter: https://x.com/AkvileDeFazio LinkedIn: https://www.linkedin.com/in/akdefazio/

Erin Sparks interviews Akvile DeFazio, founder and president of Akvertize Inc., an award-winning agency specializing in paid social media advertising. Akvile shares her rich experience managing social media adverts across various sectors, including e-commerce, events, and apps, leveraging platforms like Facebook, Instagram, LinkedIn, Pinterest, and TikTok. Key discussion points include: Ad Strategies and Targeting Changes in Consumer Behavior Importance of Conversion Tracking AI and Advertising User Experience Meta Ads for E-commerce Advertising Landscape Changes Akvile also shares the importance of mentorship, ongoing learning, and adaptation in the ever-changing landscape of digital marketing. Listen about her own journey, the role mentors played in her success, and her commitment to paying it forward by mentoring college students. We sure to check her presentation out at BrightonSEO US in November! Hey! BrightonSEO US is THE event where the brightest minds in the industry share their insights, and we're giving YOU a chance to be part of it—for FREE! Go to the link https://edgeofthewebradio.com/brightonseo to enter into the weekly raffle! 5, 2-day tickets are available each week! Join us in November! Be sure to RateThePodcast/EDGE! We would love to hear from you about this episode! Key Segments: [00:12:59] Social Media Targeting Changed Due to Privacy Regulations [00:16:40] EDGE of the Web Title Sponsor: Site Strategics [00:17:41] Paid Social: Effective with AI-driven Features Evolving [00:20:03] Expand Ad User Experience; Ensure Seamless Journey [00:21:57] Facebook Excels in Advertising, Discovery, and Shopping [00:27:16] Use Facebook's Data for Optimal Audience Targeting [00:29:49] EDGE of The Web Sponsor: Wix Studio [00:33:22] Consumers Buying Earlier, Reducing Bottom-funnel Ad Spend [00:34:21] Trusting in the Black Box Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wixstudio Follow Our Guest Twitter: https://x.com/AkvileDeFazio LinkedIn: https://www.linkedin.com/in/akdefazio/

Have you experienced a challenging week in your business that you'd rather erase from memory? In this episode, I sit down with Akvile DeFazio, the visionary behind AKvertise, a marketing agency. Akvile shares the most trying week in her career, marked by the loss of two significant clients, constituting more than 90% of her business. Despite this formidable setback, Akvile's resilience shines through as she perseveres to keep her agency thriving. Our conversation delves into the critical role of robust contracts in client relationships and the transformative power of vulnerability. We candidly exchange our encounters with burnout and emphasize the paramount importance of self-care on our journeys.Tune in and be inspired by how Akvile's journey reminds us that setbacks can be turning points.Learn more about Akvile:As someone who lives for connecting people, making the connection between consumers and brands is what Akvile DeFazio, President of AKvertise does best at her award winning social media advertising agency.As a conversion driven marketer with 15 years of experience, she finds fulfillment in helping ecommerce brands, events, and entertainment clients expand their online visibility and reach their goals through future-forward strategies.Akvile's Links:Twitter: https://twitter.com/AkvileDeFazioLinkedIn: https://www.linkedin.com/in/akdefazio/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Akvile DeFazio is a mother, wife, and the founder of Akvertise.  Connect with Akvile on Twitter here. Connect with Mikhail on Instagram here.

Having immigrated to Toronto from Lithuania as a young child and moved multiple times, Akvile is no stranger to adjusting to new situations. She's taken those life experiences and the skills she learned from her many mentors over her career and turned them into numerous awards and a thriving social media advertising agency. Learn about the path that got her there and how she was gifted a client list to start her agency journey. Episode Highlights[1:45] Akvile shares how her upbringing and educational background taught her how to communicate, demonstrate empathy, and help others overcome challenges.[8:23] What is a mentor to Akvile and where did she find her mentors?[11:34] A key mentor in Akvile's career took her under her wing and gave her a head start in focusing on her marketing career which culminated in founding AKvertise.[17:20] Akvile shares her insights on how she learned she was underpricing herself, and how a major mentor helped her restructure.[21:35] Why does Akvile think it's important and fulfilling to mentor college students? How is this key to the continued success of the digital marketing world? [25:58] Akvile shares the beauty and challenges of social media advertising: Finding ways to reach an audience that will most likely be interested in the products and services you're trying to sell and getting that audience into your funnel. She defines this as targeting people instead of keywords.[29:54] Attribution and targeting options within the Meta advertising space have changed significantly over the years., and although the attribution in Meta is more model-based than true data, Akvile still confidently recommends it to her clients. [33:30] If you're a service provider and/or running your own agency, Akvile would recommend that you take part in both running and implementing campaigns as well as consulting.[39:18] Akvile shares that overcoming stage fright with Toastmaster led to the award she's most proud of and keeps within reaching distance on her desk - Toastmaster of the Year in 2017.Episode LinksAKvertiseAkvile DeFazio's LinkedInPamela Lund | That Pam ChickJohn DohertyToastmastersPodcastsCriminalSold a StoryThe Daily by The New York TimesFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

Description: We are delighted to welcome back friend of the show and President of AKvertise, Akvile DeFazio. Akvile and I chat about trends in digital marketing space, iOS14's effect on cookies, supply chain's unexpected impacts, diversifying social advertising, and  more. Join us to learn from an industry leader in the digital marketing and social media space who works with brands like Thermos, Johnson & Johnson, and Postmates.    As someone who lives for connecting people bringing together consumers and brands is what Akvile DeFazio does best. Akvile founded AKvertise in 2014 as the culmination of her passions for social media, advertising, and helping businesses reach their goals by means of online marketing. In the past eight years, AKvertise has earned multiple accolades, including winning the best small agency award from the annual U.S. Social Media Awards in 2020 among others. As a conversion-driven marketer, Akvile is passionate about helping businesses expand their online visibility and reaching their goals.   Topics Covered:  iOS14 removing cookies, How supply chain is affecting schedules on editorials, Transparency with supply chains, managing client expectations, and being flexible, real-time data analysis, Amazon affect, diversifying social channels brands are targeting with, and pricing per channel. Pinterest, Snapchat, TikTok, Twitter, Quora, Reddit, industry trends and consolidation, tracking abilities, planning for the holidays, create internal goals, plan early and often, social media advertising, social media marketing, influencer marketing, online advertising, search engine advertising, paid social traffic,  Future is not about hypertargeting as personal data becomes harder to come by. Recommendations are to start early, plan ahead, and have advertising dialed. Track and code data appropriately to understand what audiences are finding interesting and using that tailor your message.

This week on Marketing O'Clock, the YouTube Creators Team announced a Content Gap feature and other new insight tools for creators, but the real gap exists in the insights themselves. Google Ads issued service adjustments for accounts that were impacted by an issue with shopping campaigns in November. Plus, Jack Dorsey and his beard are stepping down as CEO of Twitter and all the digital marketing news you missed this week. *video work as mentioned on the show* https://www.youtube.com/watch?v=ydWO9m8ZIpY https://www.youtube.com/watch?v=pOvZFqhjnUY https://www.youtube.com/watch?v=1Uc5Pumgatg https://www.youtube.com/watch?v=edfXHGJXe0g --------------------------------------------------------------------------------------------------------------------------- Intro - 00:00

Akvile DeFazio joins Kelsey Jones this week to talk about on-the-spot rebuttals. Why do you always come up with the perfect thing to say hours after someone is rude? Akvile and Kelsey share their experiences where they wish they had handled rebuttals better, and some that they did. To learn more about StoryShout podcast advertising opportunities and guest openings, visit us at StoryShout.coAnd don't forget to leave us a review and subscribe on Apple Podcasts, Spotify, and wherever else you listen to podcasts. You can also connect with @StoryShout on Twitter, LinkedIn, Facebook, and Instagram.Support the show

Facebook and Instagram ads are kind of a must in eCommerce, but are yours set up in the best way? This week, we talk to Akvile DeFazio about how to structure a great campaign on these two huge social platforms, the best ad formats to use, and how she's been adapting to recent privacy changes. Akvile is the founder of Social Media Agency AKvertise, which won the best small agency award in the U.S. Social Media Awards last year. She has experience working with a wide array of companies, from outdoor gear and apparel eCommerce, to pet health insurance, online publications, and event marketing via paid search and social. She's always posting interesting thoughts on new developments in social media advertising on Twitter, so make sure you're following her there at @AkvileDeFazio.On the Optily side, we had our Campaign Manager, Klayvann Camargo, join the chat. Klayvann's got over a decade of experience running social ads and also started his own micro-agency in Brazil before he joined the Optily team. Resources:How to Drive More Conversions (In Less Time) with Facebook Dynamic Ads, Akvile DeFazio

The key to getting leads and converting clients with Facebook Ads is knowing what to say to buyers and sellers at each stage of the client journey -- from awareness to consideration to conversion. Facebook offers almost a dozen different ways to do that. Do you want traffic? Engagement? Reach? Something else? And what about Lead Ads? Conversions? There are so many choices! In this week's episode of The Walkthrough, AKvertise president Akvile DeFazio shows you how to create Facebook ads that will reach people no matter where they are in the buying or selling process.

Akvile DeFazio, Founder and President of Akvertise, Inc. https://www.akvertise.com/ Twitter: @AKvertise Akvile DeFazio is the remarkably impressive founder and president of Akvertise, a social media advertising agency in California. She's been on PPC Hero's list of the top ppc influencers for the past three years. She's a regular presenter on topics related to paid social. She's spoken at numerous industry conferences including Pubcon, Paid Traffic Conference, Engage, and the Utah DMC Conference. Akvile had a really interesting journey to business ownership. She served in many manager and senior level positions including a stint at Third Door Media as Digital Marketing Manager. How she decided to start her own agency was a topic I definitely wanted to ask her about. It's common to find Akvile mentioned in roundups and on webinars about social media marketing. Early this year, the state of California passed the California Consumer Privacy Act or CCPA for short. The CCPA regulates how social media platforms are allowed collect user data. Akvile is a leading voice on the ramifications of this law for social media marketers. Grab a beer and join Akvile and me for a conversation all about social media marketing, entrepreneurship, and what savvy marketers are doing during the COVID-19 pandemic. Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Local Search Tuesday's Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDnSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

I'm excited to bring you this episode on burnout guilt with Akvile DeFazio, owner of Akvertise, a social advertising agency! We discuss parenting during COVID and self-care practices along with a dose of how we've been working with clients to pivot as needed during the near-constant changes the last few months have brought. Connect with Akvile on Twitter & visit their website. Connect with me on Twitter & Instagram.

As someone who lives for connecting people, bringing together consumers and brands is what today's guest is super passionate about. Prior to launching her own advertising agency, she spent more than a decade working in-house at a variety of companies building her skill set in paid search and social media. As a conversion-driven marketer, she loves helping businesses expand their online visibility and reach their growth goals. Her expertise lies in e-commerce as she specializes in the use of Facebook, Instagram, Twitter, LinkedIn, and Pinterest Advertising. Joining me on the pod today is Akvile De Fazio, the president of Akvertise. I got the chance to pick her brain about the world of Pinterest marketing as we talked about all the incredible ways to leverage the often overlooked social media platform to grow your business in a cost-effective way.

Welcome to the first podcast episode under our new name!Within this episode we cover:The newly launched Facebook ShopsAdvertising trends since lockdownHow to make the most of video within your campaignsEnjoy!

Akvile DeFazio is the founder and president of Akvertise, a social media advertising agency for e-commerce brands, events, and mobile applications. She's also a mom, an author, and has been published in USAToday, AdAge, and e-marketer. Connect with Akvile: https://www.twitter.com/akviledefazio https://www.akvertise.com Connect with Mikhail: https://www.instagram.com/miqk https://www.twiter.com/miqk https://www.mikhailalfon.com

We've all battled with the beast that is Facebook ads, you've probably dabbled in Instagram ads, and maybe even given LinkedIn ads a test-drive, but how many Pinterest ad campaigns have you launched? You might think Pinterest is just for foodies, event planner, and future brides, but it's actually an incredibly powerful social media search engine just waiting to showcase your business. Ads expert  Akvile DeFazio (https://www.akvertise.com/)  is here to talk us through the benefits and strategies of running Pinterest ads…

Akvile DeFazio is President of AKvertise. The Marketing Mind with John Ellis meets top marketers, discussing where they came from and what they've learned along the way.

Here's How Akvile DeFazio of Akvertise Uses Event Marketing To Grow Client Base Check them out here: https://www.akvertise.com/

Get Tips on Getting Started with Facebook Ads with the guys and lots of help from Akvile DeFazio of AKvertise.

Today I present a NOT TO BE MISSED episode that delivers a dual short cut on two of the most important channels we work with as specialty brands – social media and online marketplaces (okay, THE online marketplace, Amazon). I feature two guests, Larry Plumier, founder and CEO of Indigitous, an Amazon consultancy and marketing agency, and Akvile DeFazio, my new (and favorite) expert specializing in helping her clients stand out amidst the noise of social media using paid strategies, Akvile DeFazio. Larry’s segment is first, and he’ll be joining me on the podcast once a month going forward. We touch on the latest Amazon headlines in this quick-hit segment, enabling you to understand how Amazon is evolving (there has been a TON of news lately on Amazon, not to mention Prime Day, July, 2019, which is the day Larry and I recorded his segment). Akvile's segment is not just a 30,000-foot view on paid social media strategies or the state of key social platforms. She and I really dive in and the result? You get a down and dirty examination of what’s working and how you can use Facebook, Instagram, LinkedIn and Pinterest to your brand’s strongest advantage. Akvila shares specifics, tactics and recommendations on how to move the ball forward toward your social media advertising goals. Amazon, and social media, social media advertising and shoppable social are in a constant state of evolution. Today you’ll learn how these channels are evolving. Akvila’s segment will also give you implementable tools to help you utilize key social channels to get inside your consumer’s head and create a visual experience that engages and converts. Akvila also takes some of the stage fright out of executing a strategy; she’s all about progress over perfection.

Paid Media expert and President of Akvertise, Akvile DeFazio joins me to answer questions from social media regarding Facebook Ads, LinkedIn, Google and more. Akvile's expertise has been featured on Marketing Land, Search Engine Journal, and Ad Age.  She's been recognized by Bing Ads and has earned a nomination for the San Luis Obispo County's woman of the year in business.   Connect with Akvile: https://www.instagram.com/akviledefazio https://www.twitter.com/akviledefazio https//www.akvertise.com   Connect with Mikhail: https://www.instagram.com/miqk https://www.twitter.com/miqk https://www.mikhailalfon.com  

On this week's podcast we are exploring the world of Facebook Ads. Charles's guest this week is [Akvile DeFazio](https://www.linkedin.com/in/akdefazio/), a conversion driven marketer and is passionate about helping businesses expand their online visibility and reach their goals via social media. Akvile is the President of [AKvertise](https://www.akvertise.com/), a social media marketing and advertising agency based in California.

Welcome to Facebook Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about launching, scaling and optimizing your brand's presence on Facebook. Joining us is Akvile DeFazio, the president of AKvertise - a social media advertising agency that assists clients by reaching their target audiences. Today we discuss the future of FB, IG, WhatsApp and Messenger. Connect With:Akvile DeFazio - AKvertise // Twitter // LinkedinThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to Facebook Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about launching, scaling and optimizing your brand's presence on Facebook. Joining us is Akvile DeFazio, the president of AKvertise - a social media advertising agency that assists clients by reaching their target audiences. Today we discuss the future of FB, IG, WhatsApp and Messenger. Connect With:Akvile DeFazio - AKvertise // Twitter // LinkedinThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Welcome to Facebook Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about launching, scaling and optimizing your brand's presence on Facebook. Joining us is Akvile DeFazio, the president of AKvertise - a social media advertising agency that assists clients by reaching their target audiences. Today we discuss analytics and optimization strategies for FB ads. Connect With:Akvile DeFazio - AKvertise // Twitter // LinkedinThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to Facebook Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about launching, scaling and optimizing your brand's presence on Facebook. Joining us is Akvile DeFazio, the president of AKvertise - a social media advertising agency that assists clients by reaching their target audiences. Today we discuss analytics and optimization strategies for FB ads. Connect With:Akvile DeFazio - AKvertise // Twitter // LinkedinThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Welcome to Facebook Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about launching, scaling and optimizing your brand's presence on Facebook. Joining us is Akvile DeFazio, the president of AKvertise - a social media advertising agency that assists clients by reaching their target audiences. Today we discuss creative tips and matching ad formats to your funnel. Connect With:Akvile DeFazio - AKvertise // Twitter // LinkedinThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to Facebook Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about launching, scaling and optimizing your brand's presence on Facebook. Joining us is Akvile DeFazio, the president of AKvertise - a social media advertising agency that assists clients by reaching their target audiences. Today we discuss creative tips and matching ad formats to your funnel. Connect With:Akvile DeFazio - AKvertise // Twitter // LinkedinThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Welcome to Facebook Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about launching, scaling and optimizing your brand's presence on Facebook. Joining us is Akvile DeFazio, the president of AKvertise - a social media advertising agency that assists clients by reaching their target audiences. Today we discuss ad targeting methodologies and hacks for Facebook. Connect With:Akvile DeFazio - AKvertise // Twitter // LinkedinThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to Facebook Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about launching, scaling and optimizing your brand's presence on Facebook. Joining us is Akvile DeFazio, the president of AKvertise - a social media advertising agency that assists clients by reaching their target audiences. Today we discuss ad targeting methodologies and hacks for Facebook. Connect With:Akvile DeFazio - AKvertise // Twitter // LinkedinThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Welcome to Facebook Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about launching, scaling and optimizing your brand's presence on Facebook. Joining us is Akvile DeFazio, the president of AKvertise - a social media advertising agency that assists clients by reaching their target audiences. Today we discuss the social media advertising landscape. Connect With:Akvile DeFazio - AKvertise // Twitter // Linkedin The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to Facebook Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about launching, scaling and optimizing your brand's presence on Facebook. Joining us is Akvile DeFazio, the president of AKvertise - a social media advertising agency that assists clients by reaching their target audiences. Today we discuss the social media advertising landscape. Connect With:Akvile DeFazio - AKvertise // Twitter // Linkedin The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Akvile DeFazio took the leap from employee to self-employed with her digital marketing agency, Akvertise. The transition wasn’t always easy… but she wouldn’t trade the experience for anything because of what she learned about business, marketing, and herself. We talk about the strategies Akvile used to build her agency from the ground up… and continues to use for business development and client retention.

Akvile explains the powerful role video plays in effective Facebook marketing, as well as some of the targeting methods her agency uses to ensure you're getting your ads in front of the right audience. 

David Szetela talks with Akvile DeFazio about getting your feet wet with Facebook, Instagram, and Pinterest direct response advertising. Learn what considerations should be made before diving in (e.g. Facebook can create a catalog from a Google Merchant Center feed)? What kind of results can they expect(in standard KPIs) compared to search engine results?Any tips or hidden landmines and more. 

David Szetela talks with Akvile DeFazio about getting your feet wet with Facebook, Instagram, and Pinterest direct response advertising. Learn what considerations should be made before diving in (e.g. Facebook can create a catalog from a Google Merchant Center feed)? What kind of results can they expect(in standard KPIs) compared to search engine results?Any tips or hidden landmines and more. 

David Szetela talks with Akvile DeFazio about getting your feet wet with Facebook, Instagram, and Pinterest direct response advertising. Learn what considerations should be made before diving in (e.g. Facebook can create a catalog from a Google Merchant Center feed)? What kind of results can they expect(in standard KPIs) compared to search engine results?Any tips or hidden landmines and more. 

David Szetela talks with Akvile DeFazio about getting your feet wet with Facebook, Instagram, and Pinterest direct response advertising. Learn what considerations should be made before diving in (e.g. Facebook can create a catalog from a Google Merchant Center feed)? What kind of results can they expect(in standard KPIs) compared to search engine results?Any tips or hidden landmines and more. 

On today's show, we’re diving into video ads, specifically for Facebook and Instagram. My guest is Akvile DeFazio, President of AKvertise, Inc., a social media advertising agency. There's a huge emphasis on creating more video content right now, and that applies for ads as well. So how can we as online entrepreneurs create better, stronger, more effective video ads? Find out more in today's show. Don't forget to subscribe and leave us a review!

Bringing together consumers and brands is what Akvile DeFazio, President of AKvertise, Inc., a social media advertising agency, does best. Prior to launching AKvertise, she spent the last decade working in-house at a variety of companies, ranging from ski and snowboard ecommerce, to pet health insurance, and event marketing via paid search and social media. As a conversion driven marketer, Akvile is passionate about helping businesses expand their online visibility and reach their goals. In this session, Akvile teaches how to create Facebook video ads that will drive higher engagement and conversion rate. Links: Original Video Presentation: https://www.stukent.com/expert-sessions/set-your-metrics-in-motion-with-facebook-video-ads/  Akvile's company, AKvertise: https://www.akvertise.com/

Our second episode for Off The Clock, a new Marketing O’Clock segment where Greg interviews top leaders in the digital #marketing industry, is joined by Akvile DeFazio. Akvile currently runs her own agency, AKvertise, and is the author of her first book, "The Small Business Guide to Facebook Ads." She has over a decade of experience in the industry and has been a featured speaker at major marketing events including the Search Marketing Expo. Listen in to hear all about her advice and journey through the digital marketing world.

The power of video ads are undeniable and smart businesses are using them to convince and convert customers at faster rates. But a common mistake that businesses make is using the same ad on multiple channels, without editing the creative to fit natively within the platform. Facebook video ads should be different than LinkedIn video ads, which should be different from Twitter video ads, which should be different from YouTube video ads. You feel me? Oh, and you always want to test 2-3 different versions of the ad to see which one gets the best result because a message that resonates with one person might not resonate with another. To cover this topic in greater depth, I’ve invited Akvile Defazio to the show. She’s the founder of Akvertise, a social media advertising agency that helps e-commerce sites, mobile app companies, and B2B and B2C companies achieve a wide variety of goals with paid advertising. So if you’re interested in learning how to optimize your video ads across different platforms then you don’t want to miss this episode of Video Marketing Mastery!

This week my guest is Akvile DeFazio, President of AKvertise, Inc., and an expert in the realm of paid social advertising. Whether it's Facebook and Instagram ads to Linkedin, Twitter and Pinterest, she has seen what is working in all types of campaigns from brand awareness to conversions.     Being skilled at social advertising or having someone who is skilled working with you can genuinely change the fate of your company.      When I was on Team Garyvee, I had experience running ads for gary, but the space is really incredibly nuanced and I think it's important to talk to people who really love to live, eat, and breathe this space. Akvile is one of those people.     Just like with my work in the personal branding space, much of paid social advertising has to do with the actual individual business goals and then executing on a strategy with specific targeting, copy, and content. I tried to cover as many bases as possible to get information that applies to B2b, B2C, physical and digital products.      On this episode we talk: Facebook & Instagram advertising – what you need to know to get started! LinkedIn Ads – who are they best for? Pinterest Ads – why you should be thinking about these Best practices, budgets & your paid social questions answered! ------------ To connect with Akvile Website Twitter To connect with Brittany Instagram Twitter LinkedIn  Website Facebook Sign up here if you want to receive the latest news on growing you industry influence! #beyondinfluentialpodcast -------- *FREEBIE: For those who don’t know, I’ve been hot on building brand on LinkedIn for pretty much every industry. If you haven’t been on LinkedIn in a while or if you just haven’t updated your profile, I created a free checklist to make sure you’re up to date and answering the right questions with your LinkedIn bio. You can get it at brittanykrystle.com/linkedin If you’d like your questions answered on a future episode, the next round will be sourced from my email list & from iTunes reviews. If you haven’t already, head to brittanykrystle.com to sign up for my email list OR you can leave me a review on iTunes and include your question. -----

This week we're learning how to spruce up our Facebook Ads with video. Akvile DeFazio is the President of AKvertise, Inc. and she is just off her presentation at the SLCSEM Conference in Salt Lake City where she talked about the importance of using video in Facebook Ads. In this episode, we ask her: - The importance of video ads and the results she's seen - What makes a good Facebook video ad? - Pros/Cons of using the boosted post - Does the length of a video ad really matter? - Is there a specific formula/template she recommends for a video ad And more! Plus we discuss the newest update from Google Chrome, Google's new feature "Talk to Books" and the new Pinterest layout. All this and more, today on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit to get 30% off your comprehensive review of your digital assets!

As someone who lives for connecting people, bringing together consumers and brands is what Akvile DeFazio, President of AKvertise, Inc., a social media advertising agency, does best. Prior to launching AKvertise, she spent the last decade working in-house at a variety of companies, ranging from ski and snowboard ecommerce, to pet health insurance, and event marketing at Search Marketing Expo via paid search and social. As a conversion driven marketer, Akvile is passionate about helping businesses expand their online visibility and reaching their goals. Her expertise lies in ecommerce, event marketing, mobile apps, and lead generation, by way of Facebook, Instagram, Twitter, and Pinterest Ads. When she's offline, she enjoys exploring Central California where she, her husband, and their dog, call home. Connect with her on Twitter at @AkvileDeFazio or at AKvertise.com. Connect with Akvile: https://twitter.com/AkvileDeFazio https://www.linkedin.com/in/akdefazio/ Connect with Mikhail: http://www.instagram.com/miqk http://www.twitter.com/miqk http://www.facebook.com/mikhail-alfon http://www.mikhailalfon.com

Welcome to episode #74 of The PPC Show, where we interview the best and brightest in paid marketing. This week we're joined by Akvile DeFazio, President of AKvertise Inc. In this episode, Akvile talks about what makes a good video for Facebook Ads and Instagram Ads. Stay tuned as she covers: - What makes a good video for Facebook Ads - How can small to medium size brands affordably and effectively create video content for their campaigns - What is the best way to use video in Instagram ads - Common mistakes she sees companies make with video ads - The most interesting trend in social media advertising right now --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

This podcast is thanks to the big game, Keanu Reeves and Akvile DeFazio who tweeted out something that caught our eye. So join us as we dig into the question "Should Business Owners Build Their Own Website?".

We are joined with Akvile Defazio of Advertise, inc. to learn about What Facebook Pixels are, why they are so important for our business and how to use them. Conversation spills over into general Facebook Marketing tactics as well.