Podcast appearances and mentions of John Belcher

Understand what's important about the dates of May 10 & June 15, 1775. Learn how a series of letters from Fellow Yale Alums persuaded Nathan to take up arms. Get to know John Belcher along with finding out whether he's in the same Connecticut Regiment as Nathan is. Discover what Nathan spent many of days doing from a militaristic standpoint come Summer 1775. Understand why General George Washington made it a priority to send out orders regularly to officers below him. Learn about overall makeup behind the Connecticut Regiment which Nathan served under. Get a timeline of what takes place involving Nathan militaristically from early to late September 1775. Get a fundamental understanding behind the purposes for which meetinghouses served as well as their use during times of war. Determine if Nathan Hale dealt with any Internal Concerns from a leadership standpoint. Learn what takes place prior to sunset come Tuesday September 26, 1775. Determine if in fact Continental & British Troop Forces were camped nearby one another along the outskirts of Boston. Get an in depth analysis behind what major change took place on the British Side come Mid October 1775. --- Send in a voice message: https://podcasters.spotify.com/pod/show/kirk-monroe/message Support this podcast: https://podcasters.spotify.com/pod/show/kirk-monroe/support

This week, Jess and Scott are joined by Joyce and John Belcher of Sustenance Herbs. Being in business for over 15 years, they are proud to create some of the finest herbs and supplements for dogs, cats and horses on the market and offer shipping within the US and Canada.     How can customers help their dogs, cats, and horses not only survive but thrive through tick season? Why is sourcing so important when it comes to animal products? Where can vets learn more about distributing Sustenance Herbs products at their own clinics?   To check out all products from Sustenance Herbs and for online ordering, click: https://www.sustenanceherbs.com/   To learn more about Sustenance Herb's mission and see the quality of product ingredients, follow: https://www.flipsnack.com/aja17/sustenance-herbs-catalog-2020/full-view.html     For more information about Scott and Jess and their strategies, please check out: https://caninehealing.com To view The Quirky Dog's website and a full catalog of episodes, visit: https://www.thequirkydog.com Have you ever wondered why your dog behaves a certain way? Are there things you need help with or support? Join Scott and Jess Williams each week as they explore these and other topics.   Follow and Watch Us On: Facebook: https://www.facebook.com/caninehealing YouTube: https://www.youtube.com/channel/UCtlRQjjeIHOgEAAlgB3MviA Listen to Us On: PodBean: https://thequirkydog.podbean.com/   #ScottWilliamsDogTrainer #JessWilliamsDogTrainer #CanineHealing #TheQuirkyDog #DogTraining #Studio21PodcastCafe

Christian Medical and Dental Association‘s Bret Nicks unpacks the impact of a potential a new subvariant and the use of doctor assisted suicide. John Belcher, author of "Cold Civil War," shares about the goal of healing instead of fracturing and moving past the right-left stalemate to bring America back together.

Christian Medical and Dental Association‘s Bret Nicks unpacks the impact of a potential a new subvariant and the use of doctor assisted suicide. John Belcher, author of "Cold Civil War," shares about the goal of healing instead of fracturing and moving past the right-left stalemate to bring America back together.

On today’s show, we are chatting with Tommie Powers, a/k/a “Tommie Traffic”. Tommie specializes in scaling growth and revenue online with paid media and video advertising, is a natural at looking at patterns and data, and he has used this gift to be at the forefront of online opportunities over the years. We chat about his early days being an undercover nerd which got him into the NASA Space Grant Program, then later in life as he stumbled upon making money with Google ads. We also talk about how he currently helps businesses with their creatives, how the current economy is affecting marketing costs, and why you want to take advantage of that, as well as how to reverse engineer successful campaigns without the use of blackhat tactics. This episode is stuffed with YouTube expertise, but if you’re craving more, go check out our conversations with Aaron Biblow, Triston Goodwin, and John Belcher. “There’s a lot of people online, and they are looking for ways to either extend what they’re currently doing with this homebound situation or some people are looking to pivot.” - Tommie Powers Some Topics We Discussed Include: How a near-death experience turned Tommie’s life around Media planning, and why everyone needs to do it first  How the reduction in CPM’s are affecting the industry Why you should be spending money on ads now more than ever to grow your brand and be top of mind Yet another shout out to Dan! How to structure creatives for the best ROI The importance of qualifying your audience on your videos How Tommie handles research and reverse engineers winning videos And much, much more! Contact Tommie Powers: TommieTraffic.com References and Links Mentioned: Temi The Big Leap by Gay Hendricks Good to Great by Jim Collins Books by Dan Ogilvy  Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. The Video Flywheel Strategy for YouTube - Aaron Biblow & Triston Goodwin YouTube Ad Strategies From Someone Who Worked At Google - John Belcher

Are you confused about what to do to get your advertising to work for you? You’re not alone... In this episode, my guest is John Belcher. John is a teacher and partner at AdSkills, a consultant at Enduring Marketing LLC, and the Internal Traffic Manager of GiddyUp. John will not only provide you with some achievable steps on how to create a great sales message, but also teach you how to build messages that sell, and the essential steps to craft and convert your advertising. All this and more, as John and I reveal some of the key secrets to effective advertising!

Ben Blackmon has been running his agency full-time since 2015, and has been a member of the AdSkills community for some time now. He credits Justin Brooke and John Belcher with having helped take his agency to the next level in 2018.Ben enjoyed initial success with direct mail; think "lumpy mail" and basketballs. And he later went on to place a respectable second in Dan Kennedy's National Sales Letter contest.He helped one client double their already 7 figure sales in 2018, through effective tracking and retargeting - both on and off of Facebook. He helped another client hit 7 figures in 2018, and growing the business by over 50% again so far in 2019. This time using Facebook ads to promote a 5-day free training, selling a $25k Mastermind on the backend.If you'd like to work with Ben, you can reach him via Facebook at https://www.facebook.com/onefocusmarketing

Today we are talking to Tobias Rauscher, a digital nomad traveling the world with a guitar and a laptop and also one of the best guitarists we’ve ever heard. Not only is he a talented guitarist who you should definitely check out, he has created a beast of a YouTube channel with over 35,000,000 views and around 400,000 subscribers. We break down a ton of strategies as to how he got to that point, including his Satellite Strategy which has helped him get a ton of subscribers, views and customers to his courses. This episode is part strategy on how to get your channel rolling and your videos seen, part course creation tips and then a look into Tobias’ digital nomad lifestyle and how he is able to travel around the world while also teaching students online. After you’ve listened, round out your YouTube insights listening to our previous episodes with Brian G. Johnson and John Belcher. “YouTube has this complete ecosystem per country. For example, in Germany you have all these German channels, you don’t even go to the American ones.” - Tobias Rauscher Some Topics We Discussed Include: How Tobias was able to get to over 400,000 subscribers on his YouTube channel How to use the Satellite Strategy to drive traffic to courses The best places to check out if you want to hang with other digital nomads How Tobias is able to set up courses and eventually be more hands off The right way to connect with other content creators to bring more views to your own content And much, much more! Contact : TobiasGuitar.com Tube Excelerator Fanbase Academy The Digital Lifestyle Conference References and Links Mentioned: Get the EGP Letter here where you’ll get not only all of the notes for everYouTubehing episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. Tobias Rauscher’s YouTube channel Four Hour Workweek by Timothy Ferriss The Why You Are Here Cafe by John Strelecky Atomic Habits by James Clear Becoming Supernatural by Dr. Joe Dispenza Keywordtool.io Loom & Vimeo for recording training videos Trello VidIQ Nomad List & Dojo co-working space in Bali ThriveCart & Thrive Themes  Memberium  Nomad Cruise Optimize Press & Optimize Member Active Campaign Finger Style Guitar Secrets  Our episode with Brian G. Johnson Our episode with John Belcher

Stats, numbers, and calculating conversions can be confusing. So, how do you make sense of it all, especially across multiple platforms? John Belcher is here to dive into the best tracking methods, including the brilliant Northstar concept!  Find out how to track your conversions, drive more sales, and what questions you should be asking along the way...

Jordan Swanson is the CEO and Founder of ReachFire, a programmatic media buying agency. Jordan has spent millions in native and display advertising and has scaled companies from $0 to seven figures in media spend outside of Facebook and Google. He also is the creator of Panoptic Stacking™, a unique methodology for helping companies grow using multiple channels in a 3 stage funnel system. If you'd like to work with Jordan, you can reach him at the following link: http://www.reachfiredigital.com/

Joshua Bretag is the guy you talk to when you're ready to ambitiously scale your business - especially when it comes to media buying through Facebook and Instagram, as well as Conversion Rate Optimization.Scaling with Josh is not for the faint of heart - but it is highly rewarding for those who choose it. Josh's approach includes tapping into his extensive 10 years of knowledge to make calculated risks that result in huge, yet sustainable leaps in business.He and his team manage over 6 figures in advertising spend per day, (and millions across their lifetime.) He has helped scale companies from start-ups into $30 million dollar revenue generating machines, launch million dollar campaigns, and growAside from cycling, Josh has a passion for marketing and analytics that borders on the 'is this guy a human marketing optimization machine' spectrum. Regardless, he sees you as his team and will treat you as such, with clear communication and mutually set goals.Over his lifetime, Joshua has been able to achieve results such as:- Scaling a business from 30k in spend to 200k in monthly spend (at a profit) in just 6 weeks- Growing a startup from completely self-funded into a $30+ million dollar, full-fledged company (currently at $80 million and growing)- 40% growth in sales while reducing marketing spend by over 70% in under 3 months for one client- Increase of conversion rates of a website from 4% to 6.7% resulting in over a 6 figure increase to the bottom line of the business.- Rebuilding a marketing automation workflow from the ground up to save just over 20 hours of marketing admin work per week.- Scale a social media marketing channel by over 1000% spends in just one month using a scalable CPA and budgets.If you'd like to work with Joshua, you can reach him at the following link:LinkedIn - https://www.linkedin.com/in/joshbretag Facebook - https://www.facebook.com/joshuabretag

Dorothy Illson is the founder of Needle’s Eye Media, a full-service digital marketing agency. She is best known as the premier media buying partner for 7-figure personal brands and other digital product businesses who are looking to scale their customer acquisition with paid traffic. With an innate talent for data-wrangling and a holistic understanding of digital marketing, Dorothy leverages a scientific approach to help her clients grow.She’s also host of the podcast Do Well & Do Good, which tells the stories of people who have not only created success professionally but who have chosen to leverage that success to increase their positive impact on the world. The two brands go hand in hand, as 10% of Needle’s Eye Media’s profits go to charities voted on each month by her podcast audience. If you'd like to work with Dorothy, you can reach her at the following link: Linkedin: https://www.linkedin.com/in/dorothy-illson/ Facebook: https://www.facebook.com/dillson

Tracy Rye is a former elementary school teacher. She used her summer break 2 years ago to learn media buying. By the end of summer, she was working part-time as a junior media buyer.Fast forward 1 year later and she's the lead campaign manager for a niche agency. Her most recent success is managing a 7 figure launch for one of her clients. All while working part-time from home so that she can spend quality time with her kids.As a teacher, Tracy's expertise was working with struggling students. She relied on her attention to detail, organization, research abilities, and analyzing skills to make her classroom fun, engaging, and most importantly, her students showed tremendous gains year after year. She's transcended those same skills into managing ad campaigns, now planning and researching to find highly targeted audiences, analyzing data, and constantly reviewing details to bring that same growth mindset to ROI for her clients.Her newest passion is sharing how possible it is to become a work at home mom. More importantly work at home mom with a balanced life of family, memory making, and a career that has her excited to get out of bed for each morning.If you'd like to work with Tracy, you can reach her at the following link: LinkedIn: https://www.linkedin.com/in/tracylryeFacebook: https://www.facebook.com/tracylrye

Jonathan Gray is an advertising veteran. After a 12 year career in genetics, cancer, and pain research, he decided to take his passion for deep work and analytics to the game of digital advertising and never looked back. Over the last decade, he has managed over $16 million of paid search and social ad spend with one goal: ROI. Currently, he is the Senior Digital Media Buyer at Ancient Nutrition and is in charge of turning clicks into customers for the world's leading natural health brand. He also has a thriving personal business in affiliate marketing and consulting where he is constantly innovating, testing, and pushing the barriers of what's possible with paid advertising.If you'd like to work with Jonathan you can reach him at the following links:LinkedIn: https://www.linkedin.com/in/jonathankgrayFacebook page: https://www.facebook.com/genomicist

Alex Makarski is a technical marketer and AdSkills Certified Media Buyer who has managed millions of dollars of ad spend on Google Search, Shopping, GDN, YouTube, Microsoft Ads, and Twitter.Alex recently helped a Silicon Valley cloud computing company go from Series A to a successful acquisition by a multi-billion corporation, an eCommerce brand improve its ROAS from 200% to 800%, and a Toronto local services company grow their sales by 270% in just 18 months.He learned how to manage paid traffic by starting a local business and putting his own money into the ads.If you'd like to work with Alex, you can reach him at the following links:1. Facebook profile - https://www.facebook.com/alex.makarski2. Linkedin profile - https://www.linkedin.com/in/alexmakarski/

Jeremy Gillespie is an AdSkills Certified Media Buyer with significant experience building multi-channel campaigns using Facebook, Search, YouTube, Shopping, GDN & Native Ad networks. He specializes in lead generation, as well as eCommerce and has helped companies break $100k in sales in a single day. Jeremy is a growth-oriented marketing geek, technology enthusiast, and customer evangelist. He believes in customer acquisition through optimizing the entire customer lifecycle - from acquisition, activation, conversion, and retention.If you'd like to work with Jeremy, you can reach him at the following links: https://www.facebook.com/jeremygillespie11 https://www.linkedin.com/in/jeremygillespie1/

Nate Smoyer is CEO of Real Team Panda. They specialize in working with real estate tech companies, helping them achieve growth through paid media. He's also the host of the Tech Nest Podcast, a show that interviews leaders and innovators who are working to transform the way we buy, sell, and invest in real estate. If you'd like to work with Nate, you can reach him at the following links: 1. Facebook - http://facebook.com/nathansmoyer LinkedIn - http://linkedin.com/in/natesmoyer2. Email - nate@realteampanda.com

Brat Vukovich is a seasoned digital marketer, with expertise in Display & Youtube advertising. He is the newest member in the Video Power Family, fulfilling the role of campaign manager.Before moving in Digital Advertising world, Brat has been working in the Music Industry for over 10 years, with artists like Billy Gibbons, Steve Vai and Steve Lukather.When not helping clients scale their video campaigns, Brat enjoys spending time with his family, watching basketball and making sure his daughter truly believes he is an undiscovered superhero from planet Saturn. If you'd like to work with Brat, you can reach him at the following links:1. Linkedin profile - https://www.linkedin.com/in/brat-vukovich-439609135/2. Email - campaign@videopower.org

As the VP-Paid Advertising for Supreme Optimization, Eric manages a team of 7 to provide a measurable ROI on 55 different accounts across Google Ads, LinkedIn & Facebook.Eric is a "numbers guy" who holds a degree in Finance, Investments & Banking from the University of Wisconsin-Madison. Continuing his passion for number crunching, Eric has been running paid advertising campaigns for over 5 years.Eric is also an AdSkills course instructor, co-creating the Bulletproof LinkedIn Ads course with John Belcher.Before joining Supreme, Eric was a self-proclaimed world traveler; scuba diving, zip lining and skydiving through over 30 different countries. When out of the office Eric enjoys a variety of activities including video games, basketball, ultimate frisbee, board games, traveling, and watching documentaries.If you'd like to work with Eric, you can reach him at the following links:1. Linkedin profile - https://www.linkedin.com/in/eric-southwell/2. Email - eric@supremeopti.com

Liana Ling is a former attorney turned traffic pro. She has been a member of the AdSkills community for more than 2 years and has gone from marketing trickling campaigns to scaling across networks for her clients. She's helped her info product clients diversify their traffic sources off of just Facebook into other networks like Youtube, Pinterest, and Google. While Liana won't name drop, her clients are leaders in the Info Product industry and they rave about her ability to methodically grow campaigns. If you'd like to work with Liana, you can reach her at the following links:1. Facebook profile - https://www.facebook.com/liana.ling2. Email - liana@powerupstrategy.com

Where should you start your advertising? Google? Facebook? YouTube? Twitter? And, what's the best campaign approach? Today's broadcast is about paid advertising and where to start - a common question. I'll walk you through a simple, but powerful framework pulled from the original works of Eugene Schwartz (the five stages of awareness) and "Breakthrough Advertising". (Get that book!) * Big shoutout to my friends Justin Brooke and John Belcher over at Adskills.com for developing this very cool graphic representation of where to start your advertising campaigns and why it matters. BREAKING NEWS: Right now, we are opening up for new clients at https://www.chaosmap.com - if you'd like to see if we can help, go visit - and click the big green button at the top right. -- Outside of technical implementation and deployments, we discuss sales funnels in terms of intent, content and messaging across the customer journey. That, along with call-to-action points and conversion opportunities. We use the information found in his book. In it, Mr. Schwartz talks about the different levels of awareness: 1. The Most Aware: Your prospect knows your product, and only needs to know “the deal.” 2. Product-Aware: Your prospect knows what you sell, but isn’t sure it’s right for him. 3. Solution-Aware: Your prospect knows the result he wants, but not that your product provides it. 4. Problem-Aware: Your prospect senses he has a problem, but doesn’t know there’s a solution. 5. Completely Unaware: No knowledge of anything except, perhaps, his own identity or opinion. If you are using Facebook ads for example, we'll typically develop a strategy, including ad creatives, copy, lander content and with a communication style that speaks to these different areas. Different messages at different times. However, in today's broadcast - we're using Justin's ladder to show where to consider starting your advertising - based on the "awareness levels", budgets and company goals. Let me know what you think! === Interested in getting personally coached by Jon to develop traffic, leads and sales? ➡️ Click here: https://chaosmap.com/talk If you liked this broadcast, please give it a thumbs up

Jason Stogsdill has been a member of the AdSkills community for more than 3 years and has gone from marketing jack-of-all-trades to GDN ninja.He's helped his clients diversify their traffic sources off of just Facebook, build consistency in their traffic flows to allow them to effectively split test, and construct campaigns that are on a pay-per-conversion basis.Big B2C companies are climbing over Jason to get his services due to the results he's produced for past clients.If you'd like to work with Jason, you can reach him at the following links:1. Facebook profile - https://www.facebook.com/jason.stogsdill.562. Email - jstogsdill@traffictitans.co

A Step-By-Step Guide To Profitable YouTube Advertising - Tom Breeze Looking to make a video for his psychology practice’s website, Tom Breeze borrowed his parent’s camcorder. Over a hundred takes later he nailed it. Tom started out helping his clients manage their nerves while public speaking, then they were also asking him to produce their videos. He decided to form his own ad agency to promote clients with his videos. That quickly turned into his full-time career. Six years ago SEO changed and Tom started to see all his client’s revenue drop, so he went back to what he knew. He turned his videos into video ads on YouTube and salvaged his business. Now he’s CEO of Viewability, the highest spending for performance ad agency on YouTube. Join the guys as Tom gives them a crash course in how to make the perfect video ad for your audience, getting YouTube’s AI to work for you, and which ad strategy is best for your video. Round out this week’s episode by listening to more YouTube strategy with John Belcher and the power of video ads with Dennis Yu. You have to build a whole campaign around one video, not build a campaign and see what video fits.”- Tom Breeze Some Topics We Discussed Include: YouTube is the lowest hanging fruit of any ad platform Why CPA is the best relationship to scale with your clients How to run your ads to make YouTube’s AI work for you Feed the Pixel! When it’s time to turn off all targeting for an ad campaign Keeping it simple by keeping it relevant The pitfalls when marrying an ad agency with a video company Discovery or Instream? There’s a right one for your video Making sure your audience know it’s an ad, plus a great experience Every business needs to distill their offer into a 3 step formula Why the first 5 seconds of a video are most critical ADUCATE: The 7 step process to make a perfect video Your ads need proof of concept before high production Contact Tom Breeze: Check out Tom’s agency: Viewability Watch his YouTube Channel Or connect on Twitter References and Links Mentioned: Viewability by Tom Breeze Confessions of an Advertising Man by David Ogilvy Scientific Advertising by Claude Hopkins Made to Stick by Chip Heath and Dan Heath The Pumpkin Plan by Mike Michalowicz Clockwork by Mike Michalowicz John Belcher - YouTube Ad Strategies From Someone Who Worked At Google Dennis Yu - How To Build A Recognizable Brand Using $1 Ads Ready to map out your own ad strategy and see if YouTube is right for you? Check into the Advisory for direction.

When the prospect of spending eight more years in college to become a doctor after earning the undergrad degree at a competitive private college seems like too much, what’s the next logical career choice? Thankfully for John Belcher it was sales. It wasn’t just any sales career to start for John. He chose to work as a medical equipment sales rep in facial trauma and spinal injury surgical equipment that taught him the importance of being able to express your value clearly. He naturally gravitated to the teaching and training of medical staff on the use of the equipment he sold. After a few years, John made the leap over to the digital world as a sales consultant for Google’s ad network. While he enjoyed the “techie” aspect of it all, he longed to be able to dive deeper with his clients to help them understand the process of utilizing paid traffic to its fullest. Figuring out his true path was teaching, John decided it was time to do ad consulting on his own in an environment where he could provide what he considered to be real value to his clients, time. He found Justin and Chaunna Brooke, bought a course on managing traffic from them and knew he was listening to the right people. Not long after becoming a customer, John reached out to become an instructor for them on Google ads. An easy merger into partnership followed soon afterwards and AdSkills was born.    In today’s episode, listen in as John reveals the seven pitfalls of paid traffic, where you should start when considering running YouTube ads, and the importance of waterfalls in your retargeting campaigns. If this episode helps you make headway in paid traffic, tune in to Billy Gene Shaw’s episode to learn  how he structures his YouTube  ads and Dennis Yu’s episode to understand more about the power of video ads at the top of your sales funnel. If you just come in every day and put in your efforts, any goal that you set you should be able to smash.”- John Belcher Some Topics We Discussed Include: How owning your part in the process of running paid ads results in developing realistic expectations Again with the Dan Ryan shout out? Seriously Blue Eyes, where’s your ad? Techie knowhow + great storytelling=The perfect recipe for ad conversion success What is a profitable population density, and why you should consider it Always, always, always utilize the five stages of awareness to uplevel your conversions Should you let your chosen ad network decide how to spend your money? This is the type of audience you should dedicate the bulk of your ad spend on, no matter which ad platform you use How custom intent and super niche B2C offers can still crush it on a $5/day ad spend on YouTube Shocking results of Zero Targeting on YouTube for CPA and conversion rates Why tracking your organic traffic while running a YouTube ad campaign can be an eye opener regarding your campaign effectiveness Help with scripting an effective 30 second video script for your own YouTube ad Why patience, tracking and a starting data set are your best tools before running any ad campaign Follow this process to brand with YouTube ads like Tai Lopez Contact John Belcher: Learn more about working together on John’s website Connect with John and his team on Facebook Watch and learn more with John on YouTube References and Links Mentioned: Retargeting Recipes by Justine Brooke Blink by Malcolm Gladwell How To Win Friends & Influence People by Dale Carnegie The 7 Habits of Highly Effective People by Stephen Covey Wooden On Leadership by John Wooden Win Forever by Pete Carroll What The Dog Saw by Malcolm Gladwell YouTube Director Onsite fillable script worksheet Billy Gene Shaw-How To Use Video And Strategic Advertising To Be Everywhere Dennis Yu-How To Build A Recognizable Brand Using $1 Ads Want to harness the power of paid traffic and map out your own retargeting plan? Check into the Advisory to get started.

Segment 1: John Belcher got his start working at Google on the Adwords team. John has personally managed over $5M in ad spend, consulted on another $20M, and implemented tracking and analytics systems to understand which marketing channels are driving results for their businesses.Segment 2: Jim Blasingame is one of the world's foremost experts on small business and entrepreneurship. He is the author of the new book “The 3rd Ingredient: The Journey of Analog Ethics into the World of Digital Fear and Greed.”Segment 3: Fabio Viviani is best known for his television debut on Bravo's Top Chef. Fabio brought his talents from Italy to America in 2005 and opened Café Firenze in Moorpark, CA. Outside of the kitchen, Viviani launched DOPPLE in May 2018, an app where people can record video answers to questions from their followers.Segment 4: Dr. Luke Pittaway is the Chair of the Department of Management and Copeland Professor of Entrepreneurship at Ohio University. In 2018, Dr. Pittaway was nominated and selected to be United States Association of Small Business and Entrepreneurship's (USASBE) 2018 Entrepreneurship Educator of the Year and he is currently Vice President of Research for the organization.Segment 5: Barry Moltz shares how to get your business unstuck.Sponsored by Nextiva and Finagraph

John Belcher got his start working at Google on the AdWords team. While there, he saw a gap between the average company’s advertising goals and their ability to actually leverage paid traffic to achieve them profitably. John has personally managed over $5 million in ad spend, consulted on another $20 million, and helped clients to raise series A funding, five times their monthly recurring revenue in eight short months. John prides himself on his ability to effectively teach others and has a passion for helping people to discover their value. He gives back extensively by donating his time to help people acquire the skills they need to be able to earn more money, support their families and better their lives.   Show Notes: What beliefs about money did John’s family instill in him growing up? He was instilled with a blue collar work ethic that didn’t value money first, but lost some education on investments. How did John rewire his mindset to start charging what he is really worth? He identifies what amount of money it is worth for him to do that work and what is fair for the client. Is John’s approach to business something his clients recognize? He tends to try to work with people he enjoys so often times it is something that is recognized without saying. Was John’s entrepreneurial drive always a goal of his? It wasn’t something that he identified early on in life but happened upon during his career. What were some of the challenges for John in making his career change? He found comfort in knowing that everyone experienced the entrepreneurial http://www.cameronherold.com/blog/emotional-roller-coaster/5-stages-of-the-entrepreneurs-transition-curve/ (transition curve). What advice does John have for someone who’s considering a partnership? Knowing that even if you like who you are partnering with, if it isn’t the right fit, it may never work. “Your gut is never wrong.” What would John say to someone who is looking for a partnership, but really doesn’t know where to look? It’s hard to look for a partner, it’s more common to stumble upon them in an organic way. For any of our listeners who wrestle with self-doubt, John advises to… Don’t be the best by knowing more, but be better at building relationships with people that matter. John’s role in giving and how it impacts him on a personal level? Seeing people John has helped change their lives because of some small part he made better outweighs any negativity. One thing that has been on of John’s most meaningful experiences of giving. Watching one of his clients build confidence as they learn, which ultimately grew their cash flow and business. Who has been John’s most impactful person in his journey to do well? His mom. Who has been John’s most impactful person in feeding your drive to do good? His mentor, Kim Fedore. What John does when he is having a bad day to get out of the funk. Talk to his wife. John’s book recommendation. https://www.goodreads.com/book/show/40102.Blink (Blink) The next thing on John’s bucket list. Australia The worst and best piece of advice John has ever recieved. Worst: Hustle and do it Best: Learn how to talk to your customers Places to reach John: https://www.linkedin.com/in/johnbelcherenduringmarketing/ (Linkedin) https://www.facebook.com/john.belcher.509 (Facebook) Check out https://www.adskills.com/ (AdSkills.com) as well!

YouTube is an amazing advertising platform and the video consumption is incredible. However, there are a lot of question marks in people’s minds about YouTube and YouTube advertising. John Belcher of AdSkills has a brilliant strategy for how you can advertise to get more subscribers to your channel. AdSkills is a company that not only teaches people how to place ads and make money placing ads, but also helps to certify ad buyers. John says people consume and appreciate the products you put in front of them, and they don’t mind seeing ads there because it’s not in their personal space, unlike Facebook. His team help put together really good ones and make sure that the ads show up to the right people. John shares some of the most important things people should know about YouTube and YouTube advertising. Love the show? Subscribe, rate, review, and share! Here’s How » Join Feed Your Brand community today: FeedYourBrand.co Feed Your Brand Facebook Feed Your Brand Instagram Feed Your Brand LinkedIn Feed Your Brand Pinterest Feed Your Brand Youtube

YouTube is an amazing advertising platform and the video consumption is incredible. However, there are a lot of question marks in people’s minds about YouTube and YouTube advertising. John Belcher of AdSkills has a brilliant strategy for how you can advertise to get more subscribers to your channel. AdSkills is a company that not only teaches people how to place ads and make money placing ads, but also helps to certify ad buyers. John says people consume and appreciate the products you put in front of them, and they don't mind seeing ads there because it’s not in their personal space, unlike Facebook. His team help put together really good ones and make sure that the ads show up to the right people. John shares some of the most important things people should know about YouTube and YouTube advertising. Love the show? Subscribe, rate, review, and share! Here’s How » Join Feed Your Brand community today: FeedYourBrand.co Feed Your Brand Facebook Feed Your Brand Instagram Feed Your Brand LinkedIn Feed Your Brand Pinterest Feed Your Brand Youtube

YouTube is an amazing advertising platform and the video consumption is incredible. However, there are a lot of question marks in people's minds about YouTube and YouTube advertising. John Belcher of AdSkills has a brilliant strategy for how you can advertise to get more subscribers to your channel. AdSkills is a company that not only […]

John Belcher (https://www.linkedin.com/in/johnbelcherenduringmarketing/) is our special guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com/). He's a former Google AdWords employee, and current teacher of online marketing courses at AdSkills (https://www.adskills.com/), John gives us all the information we need to successfully advertise our products and services on YouTube. Let’s get started! IN THIS EPISODE YOU WILL LEARN: * Who John is, and how his work with skills can help you. Simply put, they work to help people turn paid traffic into paying traffic. They created a multitude of online courses that focus heavily on your presence across all social media types—Facebook, Google Display. Twitter, EMail, as well as tracking and conversion—and, through that, they’re building a community where people can become trained and educated on the things they need to know for running their business! * John also talks to us about the ways you can advertise on YouTube, stating that there are 2 very common ones. The first is what’s called “in stream”, which you’ll know as the advertisements that appear before a video starts (where a ‘skip ad’ option is available after 5 seconds of playtime). This is where John spends 95% of his time, and he says that—when done right—these ads can give you amazing results. The other option of advertisements is called “in display ads”, which takes the process of applying a thumbnail as an advertisement at the top of a search result list. * John goes over a technique he calls “the network funnel”, which focuses on the 5 stages of awareness. These stages—a construct created in the last 1960’s by Eugene Schwartz—are as follows: 1) totally unaware, 2) problem aware, 3) solution aware, 4) niche aware, and 5) offer aware. When talking about how to utilize YouTube, it’s important to understand where your opportunities lie, and the scope and scale of where you can be successful determine how you can use YouTube effectively. * John verifies that small businesses and small B2B markets can still find success with YouTube! You won’t have the same scale as larger companies, but you can focus on more niche targets to get your success. Additionally, you can use Google’s targeting option to cater your ads to people who’re only actively looking for the things you’re offering—you can tell when people are in the market for a specific product or service, and advertise directly to them! By creating relevant ads about what your market is looking for and the stage of awareness they’re at, you can spend as little as $10.00 to $20.00 to get your content in front of people. * John talks to us about how to build the best content, stating that he uses a technique called the “customer research process”. In relation to the problem that you’re solving, you also have to include what people are actively looking for. It’s important to figure out the things they’re seeing, feeling, and thinking, and to find out where they’re at in the process. By creating what he calls an “empathy map”, you can build content and test videos centered around that information. * John also talks to us about what kind of advertisements work the best, stating that above all else, relevance is the most important thing. Having good lighting and sound is important, but if you speak to your audience and are very relevant to your message, that’s all that matters. You don’t have to make your content high budget to be successful—you just need to have a good message that’s also relevant, while also compelling people to visit your website. * John comes back to in-stream ads, stating that advertisements between 60 - 90 seconds are successful.

It’s great to have a podcast, it’s great to have a blog. All those things are fantastic in working to get organic traffic, but at some point, you got to start paying for stuff and the ones that are doing better are paying. While working for the Google AdWords team, John Belcher saw a gap between the average company’s advertising goals and their ability to leverage paid traffic to make them profitably. John is the genius behind AdSkills, a company that not only teaches people how to place ads and make money placing ads, but also helps to certify ad buyers. He says talking to the right people at the right time with the right message, and getting them the right particular product or pricing based on where it is they’re at is what’s going to turn paid into paying traffic. John shares the steps people have to think about prior to starting ad campaigns and talks about how AdSkills teaches people how to get the two Cs, confidence and cash flow. Love the show? Subscribe, rate, review, and share! Here’s How » Join Feed Your Brand community today: FeedYourBrand.co Feed Your Brand Facebook Feed Your Brand Instagram Feed Your Brand LinkedIn Feed Your Brand Pinterest Feed Your Brand Youtube

It's great to have a podcast, it’s great to have a blog. All those things are fantastic in working to get organic traffic, but at some point, you got to start paying for stuff and the ones that are doing better are paying. While working for the Google AdWords team, John Belcher saw a gap between the average company's advertising goals and their ability to leverage paid traffic to make them profitably. John is the genius behind AdSkills, a company that not only teaches people how to place ads and make money placing ads, but also helps to certify ad buyers. He says talking to the right people at the right time with the right message, and getting them the right particular product or pricing based on where it is they're at is what's going to turn paid into paying traffic. John shares the steps people have to think about prior to starting ad campaigns and talks about how AdSkills teaches people how to get the two Cs, confidence and cash flow. Love the show? Subscribe, rate, review, and share! Here’s How » Join Feed Your Brand community today: FeedYourBrand.co Feed Your Brand Facebook Feed Your Brand Instagram Feed Your Brand LinkedIn Feed Your Brand Pinterest Feed Your Brand Youtube

It’s great to have a podcast, it's great to have a blog. All those things are fantastic in working to get organic traffic, but at some point, you got to start paying for stuff and the ones that are doing better are paying. While working for the Google AdWords team, John Belcher saw a gap […]

A bit about Kevin: John Belcher is a teacher and partner at Adskills.com – a company that educates people on how to succeed with paid traffic. With AdSkills – John has helped businesses master the ever-changing world of online advertising. John grew up in a small town in Wyoming and studied at University of Notre Dame and is a former “Googler” – who believes that YouTube is the best way to advertise online.     

Welcome to the PPC Show where we interview the best and brightest in paid marketing. I'm your host JD Prater, Director of Growth Marketing at AdStage. Most advertisers are getting maxed out and priced out on Facebook and are trying to scale their efforts to YouTube...but they are severely disappointed after a week or so. On this episode John Belcher, Teacher at AdSkills, is going to talk about The Big YouTube Problem. Stay tuned to learn: a) Where most advertisers are failing with YouTube b) How to create experiments to set yourself up for success c) How to utilize different CTAs that get you around the whole YouTube Partner Program requirements --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

You know that bottle you have been saving for a special occastion? Well open it! The last Saturday of February is Open That Bottle Night created by Dorothy Gaiter and John Belcher. Life is too short. Drink the good stuff! #wine #OTBN

"Strange and beautiful, a heart shaped place between two rivers" is how television playwright and author, Dennis Potter described the Forest of Dean, where he grew up. On the 20th anniversary of his death, Felicity Evans explores the landscape that shaped much of his work. The Forest has a rich industrial heritage which Forester and Freeminer, Rich Daniels explains at the former site of the New Fancy coal mine. The old spoil heap now provides spectacular views across the Forest. In the distance, you can see Cannop Ponds and the pit where Dennis' father was a miner. Then it's to Berry Hill, the place where Potter grew up and visited frequently with his own family. Firstly to "Spion Kop", the Potter family home where artist John Belcher now lives and then onto some of the locations used in Potter's work. Felicity meets historian and verderer, Ian Standing who talks about his role in upholding Forest law and culture and shows us the oak trees that Lord Nelson planted. Finally from the ancient forest to the very modern as we visit a nearby café in Coleford to talk to teenagers from the Forest Youth Forum about what it's like to live in the Forest of Dean today. How does the landscape affect them? Dennis Potter was concerned that the "New Foresters" would have no sense of community and not realise how special and unique it is. Were his fears unfounded?

http://www.thesaleswhisperer.com/blog/topic/podcast http://MakeEverySale.com * You need to pay to play * To grow you need to grow quickly so you need to efficiently use paid traffic * Started in sales * Understands delivering a value-based sales pitch * Worked for Google on the AdWords team * So many people lose money with Google * 3.5 years ago he went out on his own * Managed $5 million directly of his own spend * Managed another $25 million for clients * Over 5,000 students on AdSkills * Smaller companies have a better chance of getting ads right because you can move quickly * Educate yourself and get going * Think about the offer * Understand where your customers are, i.e. "The Network Funnel" * Eugene Schwartz " Breakthrough Advertising ( https://amzn.to/2LjTf9h ) " * Pro-Persona, i.e. the *Angel Customers* , will help your company grow because they love you * Know who you don't want to sell to, i.e. *Demon Customers* * You can't serve everyone (not everyone is an Angel) * Figure out how to exclude the Demon Customers in your ads * Find out where your Angel Customers hang out * Interview them * Find their Heaven * Find their Hell * Keyword research * SEM Rush * Google Trends * YouTube * " The Marketer's Guide To Finding Customers Online ( https://gumroad.com/a/1052423283/ZGfb ) " and name your price * You have to build a foundation to be successful * " Traffic Traps ( https://gumroad.com/a/1052423283/FISsM ) " is where you need to start. Find the 7 areas you're losing money. * Commit * Have proper expectations * Your offer is not your product * Make it a great deal * It needs to be understood * You don't need just a good video, you need a good ad * *Facebook* charges at 3 and 10 seconds * *YouTube* only charges for 30 seconds of viewing * He spends about $3/day on YouTube for his AdSkills * Grew from 500 to 1,100 Subscribers * This can be overwhelming * Create an offer * Put blinders on your race horse and focus * Read " The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results ( https://amzn.to/2JsiZ52 ) " * Learn how to sell first > > You don't have a traffic problem. You have a conversion problem. * Get educated. It has a huge ROI. * Get 2 things going: * Confidence * Cashflow * Start with your current community and get them to buy more or buy for the first time * Retargeting * Offer what they first considered * Offer complimentary solutions * Do a 30-day campaign and spend $100 * "Mention this ad and get 10% off" so you can track its effectiveness * If it works then add to it * If it doesn't work then adjust and re-launch * People are on YouTube for two reasons * To be entertained * To be educated * Do an isolation experiment with your YouTube ads * Three days * Narrow the time frame—maybe two hours * Soda Stream made a new brand to test it * You can measure with Google Analytics down to this level * Once you have something people want then you focus on tracking * Email is getting tougher * Deliverability is down * But try timing your retargeting to match your email sequence * Email is here to stay, you just need to understand how to leverage it with paid traffic * " Tracking 101 ( https://gumroad.com/a/1052423283/VRHyZ ) " is "Analytics Explained" * Tracking is a habit Support this podcast at — https://redcircle.com/the-sales-podcast/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy