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Hosted by douglas burdett
23 episodes with douglas burdett
3 episodes with douglas burdett
4 episodes with douglas burdett
2 episodes with douglas burdett
2 episodes with douglas burdett
3 episodes with douglas burdett
2 episodes with douglas burdett
2 episodes with douglas burdett
In this special episode, the legendary host of the Marketing Book podcast, Douglas Burdett, comes out of retirement to interview Mark Schaefer about his new book "Audacious: How Humans Win in an AI Marketing World." From now on, "competent" doesn't cut it. The bots are coming but we still own crazy. This is a time to ignite the human fireworks of creativity if marketing professionals are to transcend the threat from artificial intelligence.
Diese Episode von “Lasst die Kunden kommen” ist ein besonderer Leckerbissen für Content-Marketing-Begeisterte: ein Crossover mit dem international bekannten “Marketing Book Podcast” von Douglas Burdett. Wir sprechen mit René Neubauer, dem CEO der Wiener Marketing-Agentur Content Glory, über seine Übersetzung des Buchs “They Ask, You Answer” von Marcus Sheridan. Es geht um Marketing und Sales im digitalen Zeitalter, kundenzentrierte Unternehmenskommunikation und die Rolle künstlicher Intelligenz in dem Ganzen. Ein tolles Gespräch unter Marketing-Profis.Fragen, die wir behandeln:Worum geht es in "They Ask, You Answer"?Warum hat René das Buch ins Deutsche übersetzt?Was sind die Big Five und welche Rolle spielen sie im Marketing?Sollte man offen über Preise sprechen?Wie verändert das Rechercheverhalten von Kunden im digitalen Zeitalter das Verhältnis zwischen Marketing und Vertrieb?Wie finde ich heraus, welche Fragen meine Kunden auf dem Herzen haben?Was ist Assignment Selling?Wie wird künstliche Intelligenz die Kommunikation zwischen Kunde und Anbieter in Zukunft verändern?Interviewgast: René Neubach, CEO, Content GloryHosts: Torsten Herrmann, Geschäftsführer, chain relations GmbH & Douglas Burdett, Host des The Marketing Book Podcast
Ich freue mich über eine ganz besondere Episode unseres "Lasst die Kunden kommen" Podcasts! In Episode 082 haben wir Douglas Burdett zu Gast, den charismatischen Host des "The Marketing Book Podcast", der uns in die Welt des Marketing- und Salesbücher eintauchen lässt.**Was euch erwartet:**- **Einblicke in effektives Marketing:** Douglas diskutiert, welches Buch für die Marketingplanung essenziell ist.- **Entscheidende Fragen der Marketingstrategie:** Erfahrt, welche zwei zentralen Fragen jedes Unternehmen beantworten muss, um erfolgreich zu sein.-**Wir reden über unsere gemeinsamen Lieblingsbücher und Autoren: Adele Revella “Buyer Persona” und Malcolm McDonalds “On Marketing Planning” sowie Torstens Tipp “Forget the Funnel von Georgiana Laudi und Claire Suellentrop.- **Begeisterte Büchersammlung:** Douglas erzählt von seiner Leidenschaft für Marketingliteratur und warum physische Bücher mit einem Index und von vertrauenswürdigen Verlagen für seine Podcast-Gäste nahezu unerlässlich sind.- **Persönliche Einblicke und Empfehlungen:** Hören Sie, welches Buch Douglas' berufliche Richtung beeinflusst hat und welche Autoren er empfiehlt.Mit Douglas' reicher Erfahrung und seinem scharfen Auge für qualitativ hochwertige Bücher sind wir sicher, dass auch ihr von diesem Gespräch profitieren könnt. Ihr seid herzlich eingeladen, Douglas' Profil auf LinkedIn zu besuchen und euch mit ihm sowie mit dem Host Torsten Herrmann zu vernetzen, der ebenfalls seit über 20 Jahren in der Marketingindustrie tätig ist.**So könnt ihr die Episode hören:**- **Über eure Lieblings-Podcast-App:** Sucht nach "Lasst die Kudnen kommen" und abonniert uns, damit ihr keine Episode verpasst!- **Auf Spotify, iTunes, Google Podcasts & Co.:** Streamt direkt von eurer bevorzugten Plattform.Vergesst nicht, die Episode zu bewerten, wenn sie euch gefallen hat – euer Feedback ist Gold wert! Eure 5-Sterne-Bewertungen helfen uns, noch mehr großartige Inhalte für euch zu produzieren!Douglas Burdett ist ein erfahrener Marketingexperte aus den USA, der sich in der vielfältigen Welt des Marketings und des Verkaufs seit den 1980er Jahren einen Namen gemacht hat. Er begann seine Karriere in Werbeagenturen und gründete im Jahr 2001 sein eigenes Unternehmen Sales Artillery, das Marketingservices wie Inbound Marketing anbietet. So langsam hat sich Douglas jedoch entschieden, sich aus diesem Geschäft zurückzuziehen.Aber seine wahre Leidenschaft gilt den Büchern. Seit Januar 2015 ist Douglas Gastgeber des "Marketing Book Podcasts", wo er jede Woche Autoren neuer Marketing- und Verkaufsliteratur interviewt. Bis jetzt hat er etwa 465 Episoden aufgezeichnet. Nicht nur fachlich, sondern auch persönlich ist diese Arbeit bereichernd für ihn, da er so gleichzeitig seine Leidenschaft als Marketing Comedian ausleben kann.Douglas Burdett, dessen Lebensweg auch durch Deutschland führte, diente drei Jahre lang als Offizier der US-Armee in Bamberg – einem Ort, den er wegen seiner Kultur und des einzigartigen Rauchbiers sehr ins Herz geschlossen hat. Sein Aufenthalt dort hat nicht nur eine tiefe Affinität zu Deutschland geschaffen, sondern auch dazu beigetragen, dass er fließend "Bierhallen-Deutsch" lernte – eine Fähigkeit, die sich mit jeder Maß zu verbessern schien.Obwohl er zugibt, dass viele seiner Deutschkenntnisse mit der Zeit verblasst sind, bleibt seine Begeisterung für Deutschland unvermindert. Er interviewte auch deutsche Autoren und möchte seine Begeisterung für die deutsche Kultur und ihre Menschen teilen.Der "Marketing Book Podcast" hat weltweite Anerkennung erlangt und zählt zu den Top 1,5 % der über 3 Millionen Podcasts weltweit, eine Ehre, die durch Plattformen wie LinkedIn und Forbes bestätigt wurde. Douglas grüßt seine deutschen Zuhörer herzlich und hofft, dass sie sowohl seinen Podcast als auch seine Verbundenheit zu Deutschland genießen.
Something different this week, as Ian Truscott channels his inner Douglas Burdett (host of the Marketing Book Podcast) and interviews his friend and content marketing guru, Robert Rose, Chief Trouble Maker at The Content Advisory, who is a coach, consultant and speaker and who has now published his fourth book: Content Marketing Strategy: Harness the Power of Your Brands Voice. Ian asks Robert about the process of writing the book and what's changed since his first book (that inspired Ian's content marketing journey), Managing Content Marketing, which Robert wrote in 2011 with his regular content co-conspirator Joe Pulizzi. Robert shares some excellent examples of great content marketing, how content marketing is now becoming just marketing and how you execute your company's content marketing strategy is a differentiator, not just the content and the top things one should take from the book, including the confidence to make the models your own. Great chat, splendid book, but don't take our word for it: "Robert Rose offers marketers a rich and much-needed understanding of content marketing. And he not only delivers everything we need to know about marketing content; his book also delivers valuable marketing insights." - Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University. The Links The people: Ian Truscott on LinkedIn and Twitter Robert Rose on Twitter and LinkedIn As mentioned in this week's episode: The Marketing Book Podcast Robert's company: The Content Advisory Content Marketing Strategy website Managing Content Marketing - by Robert Rose & Joe Pulizzi Content Marketing World The Content Advisory Blog Rockstar CMO: Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all show notes: Rockstar CMO FM Track List: We'll be right back by Stienski & Mass Media – on YouTube Listen on: Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices
Ever wondered how to elevate your business podcast to world-record levels? Today's episode is a special one: a cross-post of my recent appearance on The Marketing Book Podcast, hosted by Douglas Burdett. We dive into key insights from my book, "33 Ways Not to Screw Up Your Business Podcast." Learn how to plan your show, achieve top-tier audio quality, and secure your spot as a sought-after guest on other podcasts. Bonus: Find out why I might just be in the Guinness World Records! Douglas is a master at the craft of podcasting, and he's a very funny guy too. He reads every book that he has on his show - and you can tell! I strongly recommend heading over to The Marketing Book Podcast for more great interviews and book recommendations. We get into the meat of it: from identifying your core business goals to engaging a specific target audience. Douglas and I explore different podcast types that generate sales and leads, and share examples for educational and co-host podcasts. When it comes to gear, we hold nothing back. Hear why I'm not a fan of a particular microphone that's making the rounds. We also discuss the pros and cons of adding video to your podcast, and why opting for a dedicated hosting service makes all the difference. We wrap up by examining podcast marketing—how to craft a compelling call-to-action, pick your guests wisely, and nail your episode titles and show notes for maximum impact. Plus, I'll share some book recommendations that have been important for me in growing my business. Would you like to have a podcast that is an authority-building, lead-gen machine? Hit play now, and make sure to check out The Marketing Book Podcast for more deep dives into the world of marketing. ----------
In this episode of Chasing the Insights, I talk to one of my favourite podcasters (and marketer extraordinaire) Douglas Burdett. Douglas talks to us about key ideas from having read over 400 marketing and sales books. Douglas Burdett is the host of The Marketing Book Podcast, which was named by LinkedIn and Forbes as one of the top marketing podcasts. It has millions of downloads and listeners in over 160 countries. Prior to starting his own firm SALES ARTILLERY which provides sales and marketing strategies and coaching, Douglas worked in New York City on Madison Avenue at ad industry giants J. Walter Thompson and Grey Advertising. Before starting his business career, Douglas served as a U.S. Army artillery officer overseas for three years and then earned an MBA. In lieu of a mid-life crisis, Douglas started performing standup comedy. He's all better now, thanks.
As host of the Marketing Book Podcast, Doug shares his picks for the best marketing books of 2022, including the best books to read during a recession and some classics we can all read again.
In today's rapidly shifting financial landscape, there is one quality every marketer should cultivate… Continuous learning. Whether that's learning the ins and outs of the business or becoming the customer expert, if you never stop learning, you never get left behind. In today's show, I'm speaking with a master of continuous learning, Douglas Burdett, Host of the Marketing Book Podcast, who may just be the most well-read marketer around. Join us as we discuss: - Why marketers need to never stop learning - Why every marketer should become the customer expert - How marketers can overcome negative stereotypes and demonstrate their value to the business You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. Listening on a desktop & can't see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Shifting strategy, LinkedIn, media and advice from technical marketers in the trenches were all highlights of our 2021 podcast season. Content Marketing, Engineered is almost two years old now! It's evolved and improved, but the focus remains steadfast on helping leaders and marketers reach highly technical audiences through content and digital marketing. In case you missed some of our episodes, here is a walkthrough of what we covered in 2021.Virtualizing the field sales role with Michael Knight, President of TTI's Semiconductor GroupLinkedIn Miniseries featuring 5 guests, each with a unique perspective on how to leverage the platform, including:Advertising - AJ Wilcox, B2LinkedWriting - John Espirian, Technical CopywriterSales - Nick Capozzi, Sales PitchingSales - Susan Tatum, The Conversion CompanyMeasuring engagement - Scott Ingram, Relationship OneLead gen and spokesperson branding - Erin Moore, TREW MarketingNew platform features - Julia Fellows, TREW MarketingPractical advice to improve your content marketing, including Video - Bryan Fittin from GoRougeXSEO - Kyle Roof from High Voltage SEOTechnical writing process - Morgan Norris, TREW MarketingNewsjacking - Lance Looper, TREW MarketingWhy HubSpot - Andre Leonard, TREW MarketingHigh Performing Websites - Erin Moore, TREW Marketing and Jamie Tokarz, TREW MarketingHoning your digital marketing strategy 2021 State of Marketing to Engineers report - Jenn Corcoran, GlobalSpecDigital Customer Engagement Maturity Model - Richard Barnett, SupplyframeGetting started with digital transformation - Douglas Karr, Martech ZoneTakeaways from 346 marketing & sales books - Douglas Burdett, Marketing Book Podcast2022 marketing planning - Jennifer Dawkins, TREW MarketingStories from executives, marketers and salespeople working in highly technical industries Sabrina Veylder-Pahwa, R2SonicChad Pasho, Mechanical SolutionsSam Morgan, Morgan Polymer SealsMatt Judge, VizseekChris Grainger, EECOJackie Mattox, Women in EngineeringSandy Williams, Access Biomedical SolutionsAcquisition rebranding with Genuen leaders Jeff Gray and Tood VanGilder along with Lee Chapman from TREW MarketingMedia Miniseries with guest host Morgan Norris and 6 experts covering both paid and earned opportunities Gary Lerude, Microwave JournalLee Douglas, AspencoreErik Jansen, ElektorPatrick Carmody, Endeavor GroupLisa Peterson, Lisa Peterson PRGlenn Frates, Cision MediaA huge thank you to all of these guests for sharing their wisdom and experiences on Content Marketing, Engineered!We have an exciting line-up for the start of 20
As host of the Marketing Book Podcast, Doug shares his picks for the best marketing books of 2021, including one you can anonymously send to your CEO.
Remember Cliff's Notes?Douglas Burdett is the modern-day version of it for marketing books.He's read, taken notes, and deeply interviewed authors on over 350 books on his podcast, The Marketing Book Podcast. It's become one of my top 3 weekly listens.But how do you pick what to implement in your life and business when you're learning so many concepts at such a rapid rate?In this episode, we talked about: - what he has implemented from over 350 books into his life and business- what his secret is to reading so many books and taking great notes that lead to great interviews- how he does a content strategy of personal development as a performance art lead to business growth- what his best recommendations are on topics late community, content, and whatever it is that you care aboutDouglas isn't JUST a maven of marketing knowledge, he's freaking hilarious, and loves giving book recommendations. Don't miss the chance to spend an hour with him and pick his brain!_______________________________________________________Douglas Burdett is he Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.Connect with Douglas :On LinkedIn: https://www.linkedin.com/in/douglasburdett/His podcast: https://www.salesartillery.com/marketing-book-podcastWork with him: https://www.salesartillery.com/ Connect with ME! Also, I'd love it if you connected with me on LinkedIn or Instagram.Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2BCB Douglas Burdett" in subject.This that's a genius email address? Me too, but I didn't come up with it. It was the idea of my good friend, and super talented web designer, Nathan Ruff.If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.OH! and subscribe to Category Pirates. It's the smartest thing ever. If you email them and tell them I sent you, you'll get a free month.Support the show (https://connectwithpablo.com)
About this Bonus Episode: Not too long ago I was interviewed by Philip Stutts on his Undefeated Marketing Podcast. Longtime listeners may recognize his name since Philip has been a guest on The Marketing Book Podcast twice: The first time for his book Fire Them Now: The 7 Lies Digital Marketers Sell...And the Truth about Political Strategies that Help Businesses Win More recently to talk about his newest book, The Undefeated Marketing System: How to Grow Your Business and Build Your Audience Using the Secret Formula That Elects Presidents He was also on the show for part of the limited-time series Authors in Quarantine Getting Cocktails when I produced 66 episodes during the lockdown in 2020, and he was one of the primary reasons I started doing it. Philip has a very interesting background. For many many years, he has been a political consultant and has worked on over 1,200 political campaigns including U.S. presidential races in the United States. His political media firm is Go Big Media. Over the years a number of his clients asked for business marketing advice so he later established a separate marketing firm just for businesses Win Big Media. Much of his marketing advice is based on the realities of what has worked well for marketing candidates, and I find that very intriguing and enormously effective these days. Philip and I were introduced by another guest on the show, David Meerman Scott, author of several books including The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly (7th edition), and Phillip later introduced me to the legendary Jay Abraham whom I was able to interview on the podcast about his book, The Sticking Point Solution: 9 Ways to Move Your Business from Stagnation to Stunning Growth. Phillip has really enjoyed being on The Marketing Book Podcast and has heard from a lot of marketing book podcast listeners, and he thought that this short interview might be of interest to my listeners because we talked about some key ideas from the first 350 books that have been on the show, and since last week I did publish episode 350 with Dorie Clark about her new book, The Long Game: How to Be a Long-Term Thinker in a Short-Term World, this seemed like a nice celebratory bonus. Enjoy! -Douglas Burdett, host of The Marketing Book Podcast Click here for this episode's website page to access all the links mentioned during the interview: https://www.salesartillery.com/marketing-book-podcast/ideas-350-books
What recurring themes are found in 346 marketing and sales books?Douglas Burdett, Host of the popular Marketing Book Podcast, inhales one marketing or sales book every week. EVERY WEEK! He then interviews the author for what is typically a lively discussion around key principles or interesting take-aways from the book material.After recording 346 episodes (and counting!), Douglas has noticed some important recurring themes across these books, including:Marketers need to get into the revenue campMarketers and often do themselves a disservice by focusing on the wrong things Understand your customer by talking to them...directlyThe experience your customers have with your company/solution is powerful marketing Buyers trust reviewers more than companies...and customers have a bigger voice than everThrough his agency Artillery, Douglas works with manufacturers and industrial companies. He sees technical marketers making some critical mistakes in not understanding their customers, talking about themselves/their products too much, and having unrealistic expectations of marketing set against a long sales cycle. On the flip side, he praised engineer leaders working with marketing on their appreciation of the planning process, measurement and iteration, and the similarities of marketing and a system...both with many moving parts. During the episode you'll hear many references to helpful B2B books (go figure!) which are listed below with links to each. For show links and more, visit the Content Marketing, Engineered podcast blog https://bit.ly/CMEPodcastLearn more about TREW Marketinghttps://www.trewmarketing.comOrder the book! Content Marketing, Engineeredhttps://bit.ly/contentmktgeng
In this episode of the Duct Tape Marketing Podcast, we're doing things a little differently. Douglas Burdett takes on the role of guest host and interviews me about my new book launching Sept. 21, 2021 — The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth. Douglas is the host of the Marketing Book Podcast where each week he interviews authors of best-selling marketing and sales books.
Douglas Burdett isn't an author, but he's interviewed 274 of them. Douglas is the host of The Marketing Book Podcast, and in this episode we chat about the experiences he's had and lessons he's learned from talking to authors like Seth Godin, Mark Schaefer, Anne Janzer (see Ep. #5), and Jay Baer. How valuable is going on podcasts to an author? (short answer = very) How can an author be a great podcast guest? What should an author not do when going on a podcast? Douglas has the answers to these questions and more in this episode. https://www.linkedin.com/in/douglasburdett/ https://twitter.com/MarketingBook https://www.salesartillery.com/marketing-book-podcast Mentioned during the episode: Douglas' webpage with details on how to be a good podcast guest Douglas' interview with Tanya Hall, Publisher at Greenleaf Douglas' interview with Anne Janzer
Podcast: The Marketing Book Podcast (LS 57 · TOP 0.5% what is this?)Episode: 219 Subscribed by Tien TzuoPub date: 2019-03-22Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It by Tien Tzuo Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/subscribed-tien-tzuo Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is the ultimate economic moat. Today's consumers prefer the advantages of access over the hassles of maintenance, from transportation (Uber, Surf Air), to clothing (Stitch Fix, Eleven James), to razor blades and makeup (Dollar Shave Club, Birchbox). Companies are similarly demanding easier, long-term solutions, trading their server rooms for cloud storage solutions like Box. Simply put, the world is shifting from products to services. But how do you turn customers into subscribers? As the CEO of the world's largest subscription management platform, Tien Tzuo has helped hundreds of companies transition from relying on individual sales to building customer-centric, recurring-revenue businesses. His core message in Subscribed is simple: Ready or not, excited or terrified, you need to adapt to the Subscription Economy -- or risk being left behind. Tzuo shows how to use subscriptions to build lucrative, ongoing one-on-one relationships with your customers. This may require reinventing substantial parts of your company, from your accounting practices to your entire IT architecture, but the payoff can be enormous. Just look at the case studies: * Adobe transitions from selling enterprise software licenses to offering cloud-based solutions for a flat monthly fee, and quadruples its valuation. * Fender evolves from selling guitars one at a time to creating lifelong musicians by teaching beginners to play, and keeping them inspired for life. * Caterpillar uses subscriptions to help solve problems -- it's not about how many tractors you can rent, but how much dirt you need to move. In Subscribed, you'll learn how these companies made the shift, and how you can transform your own product into a valuable service with a practical, step-by-step framework. Find out how how you can prepare and prosper now, rather than trying to catch up later.The podcast and artwork embedded on this page are from Douglas Burdett, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
The 3 shared traits behind successful entrepreneurshipsIt took me fourteen years of research that included following 120 entrepreneurs from their first stages, Interviewing more than 200 successful entrepreneurs, and listening to thousands of them. Here are the three factors of the Formula for Entrepreneurial Business Success. 1. New / Non- existing thing - that's needed Jon Lee Dumas invented a daily podcast, Jeff bullas started to write about social media when the first innovators seeked for information, Mike Stelzner started to share content for free, Douglas Burdett started to interview authors of new marketing books, John Nemo cracked the code for selling through LinkedIn, Pam Wasley established the interim executive model, Mike Allton built websites for clients and shared content about social media to find more customers when he realized that what his customers really wanted was to learn about how they can use social media. So, he became a blogger and social media educator. and the list goes on. You don't need to be the first, and you don't need to be the only one in the world that offers that product or service, you do need to be the first or unique among your target audience. The story I heard in my interview with Mike Allton is a great example not only for choosing a new needed service (or in that case, information) but what it takes to find it. Mike Allton Mike Allton is a Content Marketing Practitioner, award-winning Blogger, and Author in St. Louis, and the Chief Marketing Officer at SiteSell. He has been working with websites and the Internet since the early '90s and is active on all of the major social networks. Mike teaches a holistic approach to content marketing that leverages blog content, social media and SEO to drive traffic, generate leads, and convert those leads into sales. Mike's entrepreneurship I started the Social Media Hat back in 2012. At that time, I had been building websites, and as part of that website business, I was blogging about social media marketing in order to give my prospects and customers helpful information. It didn't attract people who needed websites, it attracted people that already had a website and wanted to learn about their social media opportunity. So, as a result, I wasn't growing my online business, but I discovered that I like to write and I like to teach people how to use social media blogging. I realized that the content doesn't help to sell websites, however, I decided to create a site about social media blogging and that what I did. I've used my site as a testing ground for anything related to online marketing. I execute the test and write about it and I found out my audience really appreciates those kinds of insights. And in the meantime, I was experiencing making money through the website and I tested that as well. Affiliate relationships, Google AdWords, Display ads, and many other monetization techniques. The most successful way to make money is to have a product that can you sell a lot of, so it can scale. 2. Technology is a success factor Andres Pira started to use VR systems that allow his real estate clients to walk through and see what they are buying, without actually being there, and sold an extensive amount of units just with this technology. Dorothéa Bozicolona-Volpe uses technological listening tools to focus on understanding customers' needs to help her clients make their digital transformation. Paul Bratby got some geeks that turned his trading strategy that hasn't lost a quote for 15 years, into a software. Mellissah Smith worked with a development team that developed the technology for developing automatic marketing strategies without a human. You don't necessarily need to develop a new technological tool (although sometimes that's what leaded entrepreneurs towards a billion-dollar company market cap). However, you must find the technology that will allow you to boost your entrepreneurship to a meaningful...
Host of one of the biggest marketing podcasts in the world, The Marketing Book Podcast, Douglas Burdett joins Phillip this week to share some of the top lessons he has learned after reading 330+ marketing books and interviewing the masterminds behind them. The post Learn From The Guy Who's Read Over 330 Marketing Books with Douglas Burdett appeared first on Phillip Stutts.
Host of one of the biggest marketing podcasts in the world, The Marketing Book Podcast, Douglas Burdett joins Phillip this week to share some of the top lessons he has learned after reading 330+ marketing books and interviewing the masterminds behind them. The post Learn From The Guy Who's Read Over 330 Marketing Books with Douglas Burdett appeared first on Phillip Stutts.
How do you learn? If you're lucky enough to know the answer to that question, chances are you know the power of variety and balance when it comes to upskilling. Find out how to create your perfect ‘balanced learning diet' and derive real value from the latest marketing insights from special guest, Douglas Burdett, host of The Marketing Book Podcast, available on all major streaming platforms. This podcast was recorded on Thursday 10 June at 12:00 BST. If you enjoyed this episode, please subscribe to ensure you don't miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don't forget to join the conversation and let us know what topics you'd like us to cover in future on Twitter @CIM_Exchange or Instagram @cim_marketing. Thanks for listening.
Marketing Book Podcast host Douglas Burdett interviewed on Josh Feinberg's new B2B Digitized Podcast https://www.b2bdigitized.com/douglas-burdett-host-at-the-marketing-book-podcast/
In this 24th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close" , recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast.
Doug tells how he started the Marketing Book Podcast and shares the most important lessons he's learned from reading 300+ industry books. He also explains why marketers have an image problem and what to do about it.
In this 23rd episode of the Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close" , recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast .
What's happening when it comes to the critical areas of sales and marketing alignment? In today's episode, Douglas Burdett and Kathleen Booth share fresh insights on what's working—and what needs to change. We're just wrapped up the 2021 Sales and Marketing Alignment Challenge! If you missed it, no worries. You can catch all of the recordings at www.2021alignmentchallenge.com or text the word alignment to 21000. Today we're going to hear a segment from the 2021 Sales & Marketing Alignment Challenge. You'll meet two experts with fresh and relevant insights as to what's working and what's not working when it comes to sales and marketing alignment. Douglas Burdett is the host of The Marketing Book Podcast where he has interviewed over 300 authors. He also is the founder of Artillery, helping manufacturers with complex sales grow revenue. This gives him on-the-ground experience at the intersection of sales and marketing. Our second guest is Kathleen Booth. She is the host of the Inbound Success Podcast where she takes a deep dive into all topics related to inbound marketing and selling. She also serves as the VP of Marketing at clean.io, giving her fresh perspectives on what's happening in the world. You'll also meet the co-host of the 2021 Sales & Marketing Alignment Challenge, Jim Karrh. You'll remember him from a previous episode of The Revenue Growth Podcast. Jim is the author of The Science of Customer Connections. In this conversation, we talk about the current state of marketing and sales alignment. We explore best practices. We also talk about what's broken.
What’s happening when it comes to the critical areas of sales and marketing alignment? In today’s episode, Douglas Burdett and Kathleen Booth share fresh insights on what’s working—and what needs to change. We’re just wrapped up the 2021 Sales and Marketing Alignment Challenge! If you missed it, no worries. You can catch all of the recordings at www.2021alignmentchallenge.com or text the word alignment to 21000. Today we’re going to hear a segment from the 2021 Sales & Marketing Alignment Challenge. You’ll meet two experts with fresh and relevant insights as to what’s working and what’s not working when it comes to sales and marketing alignment. Douglas Burdett is the host of The Marketing Book Podcast where he has interviewed over 300 authors. He also is the founder of Artillery, helping manufacturers with complex sales grow revenue. This gives him on-the-ground experience at the intersection of sales and marketing. Our second guest is Kathleen Booth. She is the host of the Inbound Success Podcast where she takes a deep dive into all topics related to inbound marketing and selling. She also serves as the VP of Marketing at clean.io, giving her fresh perspectives on what’s happening in the world. You’ll also meet the co-host of the 2021 Sales & Marketing Alignment Challenge, Jim Karrh. You’ll remember him from a previous episode of The Revenue Growth Podcast. Jim is the author of The Science of Customer Connections. In this conversation, we talk about the current state of marketing and sales alignment. We explore best practices. We also talk about what’s broken. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this 22nd episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close", recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast.
A big hello from Portland, Oregon! Welcome to another episode of B2B Marketing & More with Pam! Today, my guest is Douglas Burdett, the host of the Marketing Book Podcast, and the Principal of Artillery Marketing, who will share tips and insight about a do’s and don’ts of a successful podcast. Douglas has been doing his podcast for six years. So far he has over 300 episodes. His marketing agency helps industrial and manufacturing companies to become better known, liked and trusted in an era when their customers don’t want to be sold or marketed to. In this episode: How to start the process of podcasting journey and how to generate ideas? What role does a podcast play in business development? Who should do a podcast, and what should be accomplished? How to measure a podcast’s success and how to determine if you want to measure it or not? What are the top three things that one must do when launching a podcast? What people have to do keep the focus on the podcast topic, and why is that important? How to promote a podcast, and how to get more listeners? What elements should people look for ahead of the time to refine and change the podcast? Quotes from the episode: “Podcasts are a great awareness building medium, but they are being misused a lot like a direct response. Don’t worry about your audience size. You don’t need everybody. You need the right audience.” “Once you’ve published an interview much like publishing a blog post, that is not the finish line. That is the starting gun.” ————— If you want to chat, reach out to any social media channels or email me hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. When you join, you get a free Starbucks on me. You can go to the Announcement tab and click on the barcode of the gift card.
Douglas Burdett, Founder/Principle at ARTILLERY, and host of the extraordinary Marketing Book Podcast, shares his top five insights from reading over 300 marketing books and hosting the authors on his top-ranked show. Become a Master Storyteller Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
Marketing Study Lab Helping You Pass Marketing Qualifications
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) What Episode Snippets are in this look back of Marketing Study Lab 2020: Communicating Effectively and Saying Things Better with Lila Smith founder of Say Things Better – Episode 141 https://marketingstudylab.co.uk/communicating-effectively-and-saying-things-better/ Content Planning with Andy Lambert Director at ContentCal - Episode 132 https://marketingstudylab.co.uk/content-planning/ Inclusive Marketing with Martyn Sibley founder of Disability Horizons - Episode 126 https://marketingstudylab.co.uk/inclusive-marketing-with-martyn-sibley/ Finding Your Content DNA with John Espirian The Relentlessly Helpful Technical Copywriter - Episode 113 https://marketingstudylab.co.uk/finding-your-content-dna-with-john-espirian/ Transforming Threats into Opportunities with Joe Glover Found of The Marketing Meet-Up - Episode 112 https://marketingstudylab.co.uk/transforming-threats-into-opportunities/ Financial Future with Winnie Sun of the Sun Group Wealth Partners - Episode 109 https://marketingstudylab.co.uk/financial-future-with-winnie-sun-of-the-sun-group-wealth-partners-episode-109/ Reading Body Language with Mark Bowden the Body Language Expert - Episode 104 https://marketingstudylab.co.uk/reading-body-language-with-mark-bowden-the-body-language-expert/ Infographics with Brian Wallace of NowSourcing – Episode 100 https://marketingstudylab.co.uk/infographics-with-brian-wallace/ Understanding Marketing with Douglas Burdett from the Marketing Book Podcast - Episode 98 https://marketingstudylab.co.uk/understanding-marketing-with-douglas-burdett-from-the-marketing-book-podcast-episode-98/ Enjoy the Episode - Happy Marketing! Website Thingy: www.marketingstudylab.co.uk The Professional Bit: https://www.linkedin.com/in/petersumpton/ Facebook Community: https://www.facebook.com/groups/marketingstudylab/ Tweet Tweet: https://twitter.com/cousinp81 Summary Well it’s been a year of change on the podcast, as I tried to bring you even more actionable knowledge alongside all the amazing guests. As this is the last episode of the year, it’s an opportune time to take a look at some of the highlights from the podcast during 2020. I’d love to share all the episodes with you, but that feels a little excessive, so I strung together some memorable moments, some marketing genius and of course, some actional knowledge. But as always, starting with a random opener, I think my fav answer came at the start of this month when Lila Smith was on the podcast and I asked her, what her favourite line from a musical was. Enjoy and Happy New Year. Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License
Marketing Study Lab Helping You Pass Marketing Qualifications
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest: Douglas Burdett Topic: Marketing Books Discussion Points • Themes and main takeaways from 2020 • The book you’ve learnt the most from • The best marketing books to read right now • What to look out for in 2021 – books • Tips on reading, consuming and learning from books • Planning for 2021 Enjoy the Episode - Happy Marketing! Website Thingy: www.marketingstudylab.co.uk The Professional Bit: https://www.linkedin.com/in/petersumpton/ Facebook Community: https://www.facebook.com/groups/marketingstudylab/ Tweet Tweet: https://twitter.com/cousinp81 Transcript (this transcript isn’t 100% accurate but provides a decent representation of the conversation – soz for any confusion) Peter Sumpton Okay, there you go. We are live. Hello, Douglas. Welcome. Douglas Burdett Hi. Good to be here. Fantastic. I've waited ages to get you on here because today, we're going to talk. Peter Sumpton We're saying sorry. Douglas Burdett I was on once before. Yes. So that's the marketing study lab podcast. So this is the live, so we stepped it up again for this one. Okay, okay. Oh, pressures on great. Peter Sumpton No pressure at all. But I've been, I've been waiting ages for this one, because I decided for you to hop on this live at the end of the year, because of what you do for your labour of love, rather than your day job. And I think it's a really good way to summarise what's been happening throughout the year, in marketing and in and around the topic of marketing. So first and foremost, could you just give the listeners a brief intro to yourself and what you do? Douglas Burdett Sure, so I live in Virginia, I have a small marketing agency, we like to work with manufacturers and industrial companies. And in my free time, that's a joke. I do this marketing book podcast, which I've been doing for almost six years now. And each, it's the marketing book Podcast, where each Friday, I publish an interview with the author of a new marketing or sales book, and I read here I crossed the 300 episode number. So 300 books on the show. And or when I started the podcast, I was about 10 episodes in because I had read those books. And that's when I realised I was actually going to need to read each book for each interview, so it was sort of like taking the wrong exit on the motorway or the realising, oh, well, okay, I guess I'm gonna read a book every week. But I do that, and it's been really good for me. And I've enjoyed it. I like learning. And I like helping people and I hear from it's in over 150 countries now. And I hear from people all around the world, pretty much every day, they they messaged me on LinkedIn, and, you know, tell me that they listen to the podcast, or find a particular book or interview helpful, or, more often than not, they asked me what, for book recommendations. So I don't want anyone not even Peter Sumpton to have to read 300 books to find the right one. So it's really only 30 seconds, I'm able to say, Oh, I know, just the book, you should read that particular challenge you're describing. So that's also for any of your viewers or listeners, please connect with me on LinkedIn. And I can provide any kind of recommendations to books or other resources that I know of, for whatever challenge folks are facing. The only thing I ask is include a message. I know that what you're up to, and you're not some spam bot. Yeah, yeah, Peter Sumpton absolutely. that's a that's a given nowadays, isn't it? And we've all got to interact a little bit better than than just subscribe, connect, follow, or whatever we're doing in the world. Just as a side note, so you realise, but before we get into a few takeaways from 2020, and what to look forward to in 2021. So you realised a few episodes in that you'd have to read a book a week. For me? I've never been a strong reader. It's something that I'm not ashamed of. But I don't like the fact that I'm a strong reader. And I just I've never managed to get into books as such, you clearly liked or enjoyed reading, unless you wouldn't have started what you did. But did you? I mean, how do you how do you do that keep up that consistency of reading a book a week? Or is it just? Well, it just I find it quite an easy task. Douglas Burdett Well, you build it into your routine, and it's only one book a week. Sometimes. It's one and so on. weekend mornings, I may spend a couple hours reading, which is not you know, it's not bad for me. And, and a couple mornings during the week, you know, before work, I will read the book, and then I just do the one interview a week and it's on Fridays. And it's a it's just, it's just kind of part of the routine. It's probably like a lot of people. A lot of your viewers might be people who exercise regularly, and I do that. But it's just something you build into your routine. And so I do that, but maybe I should explain a little bit more about what compels me from an emotional standpoint. Yeah, please. I came from this is the motivation for doing it. I don't do it for a living but I came from this advertising background, I worked at these enormous ad agencies back in the 30 years ago in New York. And then, when I started my own firm, almost 20 years ago, it was a real advertising focused firm. And advertising is a shadow of its former self, okay. And so I saw that things were starting to change, but I could see they were starting to change permanently. And I kind of felt like I was, I was too young to retire. And I was, you know, I didn't know what to do. So I, what I did was I went back to what I had done in grad school after I got out of the army, whereas I was just reading books about different career fields, and knocking around until I found something I liked. And an author of a friend of mine, recommended I go into advertising and I asked a professor in school, and she gave me a copy of Ogilvy on advertising. And this was in the 1980s. So I thought, I read that book. And it, it changed everything for me, I said, I want to do I'm excited about that. And that's how I went off in that direction. So what happened was when I still had advertising clients, but I was seeing all everything was starting to change. And I kind of went back to just throwing myself in the books hoping I would, you know, find something and I stumbled upon David meerman, Scott's book, the new rules of marketing and PR, first or second edition, it's now in its seventh edition. And, and I saw it, that's where it's going. I felt like I had another bite at the career Apple, it was in the right book at the right time can really transform things. The other issue is that I was as an ad guy, I was starting to have to bring website people to my meetings with clients. And clients were slowly starting to ask me about these. The Internet, and this this Google thing, and what was clearly a fad, social media. So I, I started to feel really irrelevant, like I was growing dinosaur scales, and I just hated that more than most people. So that's when I really threw myself into the books after, you know, picking up on David meerman Scott's. And I started to see how that could kind of fuel some hope and some, you know, new direction. And I was always listening to marketing podcasts. And I particularly enjoyed podcasts where they interviewed authors. So I guess, at some point, I said, I, I want to try this podcasting thing. And so I kind of started the podcast that I wanted to listen to, but it was this one episode of my adult, you know, my career working life, where I was really starting to feel irrelevant. And I didn't, and I really, really didn't like that. That's what kind of fuels my interest in, in reading. And like I said earlier, it's really a lot of fun to do it. When I hear from people who say, Hey, your your podcast is helped me get a new job, or it's helped me with ideas at work. And there's really nothing better than than helping, I mean, look what you do. Peter Sumpton And well, thank you for that book. I mean, I got I got onto your podcast, through john experience said, check this podcast out. And, you know, listen, listen to the first one. And because it was about books, and I'm not a very strong leader, this is just music to my ears. You mean, I can listen to this author, talk about what's in his book without reading the book and get the number one points off it. This is fantastic. Keep it coming. Keep it coming. And, you know, I've been I've been a fan ever since. So it's more Douglas Burdett now I'm gonna keep doing it. Peter Sumpton Yeah, yeah, there's no, there's no getting off this wheel. But the thing that I really liked about what you were saying then, was the fact that you, you recognise the fact that things were changing, and you didn't have that skill set to cope with what was changing in the world. And a lot of people don't have that skill to, to want to change and to feel that, well, I don't know and understand this digital stuff, or this technology stuff or this iPhone thingy. I'll just ignore it and I'll try and curve my career around it and, and play on the I don't know card. And you know, it's cued us to you to, to recognise that and do something about it. I don't think a lot of people do. Douglas Burdett Yeah, there's a lot of people out there that are still the news release experts. That's like the HubSpot founder. He referred to marketers that didn't have a lot of skills as he called them press release hires, meaning that was all you had to do was he doesn't hire these kind of people, but it's sort of a, you know, fax marketing, fax advertising, you know? So it's a little thing. Yeah, you could you could buy some it was some service where it would basically send a fax out promoting like an ad but then I think at least the United States they cracked down on that so that they weren't clogging up fax machines, you know, Mark ruin everything. Peter Sumpton Yeah, absolutely. Yeah. Douglas Burdett All only takes a few, you know. Peter Sumpton I mean, I remember seeing a fax machine fax coming through the only faxes that ever came through. Were adverts trying to sell toner for the faxes? And I just thought it's quite ironic, quite ironic that you're trying to sell toner for a fax machine that has got enough ink to print the fax. And if it didn't, then you wouldn't get the ad. I just thought that I like the irony behind that. Douglas Burdett Yes, yes. I guess they're hoping that you'd be able to read some of it? Peter Sumpton Yeah, yeah, absolutely. Yeah. Excellent. So that's a bit of background, which is all well and good. But what I'd like to do is focus on 2020, and your learnings from from the books that you've read, throughout this year, of which, Oh, actually, before we do that, take me through the, the gap in suppose it was a gap, the gap in the marketing book podcast where it was all with cocktails. And where did that come from? Douglas Burdett Well, it came from my muse. Peter Sumpton Everybody knows your muse, Douglas Burdett a shout out to my Scottish listeners. And actually, you know what? I know you people think I just drink all day here. I just got a bottle of wine from a past guest, Jim Stern, author of AI, but a book about marketing and artificial intelligence. But what happened was, I didn't have a gap. I continued to publish interviews with authors every Friday. But when the the lockdown started in March, I, I think I had the last operation in the United States, I had my shoulder repaired, and so that I can go back to playing for the New York Yankees. And it was a one of those rotator cuff things. Peter Sumpton I think, the giants, sorry, Douglas Burdett yes. So the, so I was at home, I had the thing, and I was at home anyway. But then we had an office and everyone left the office. Nobody wanted to come back. I think they were trying to get away from me, and I can't blame them. And then I started hearing from listeners, who were saying, gosh, I just got laid off what I need to reinvent myself I needed they were sharing with me, they were saying what can I do, and I was really happy to hear from them, despite the bad news so that I could maybe offer them some comfort or something, something to go do you know, to get back on the horse. And at the same time, my son who's a paramedic, he was out there on the front lines of all this. And I just thought, you know, there's some really brave people doing wonderful things. And I thought, what, what could I do? And I thought, you know, why don't I just have a pot of a daily episode, except on Fridays, where I would interview past guests who'd been on the show, and ask them what they thought about what was going on. Because everybody was kind of wondering trying to figure out what what the new normal is, what what they're what they're doing. So with a nod to Jerry Seinfeld, comedians in cars getting coffee, I started authors in quarantine getting cocktails. And so we would have the interview later in the day, you know, the cocktail hour, I don't want all your people thinking I drink this all day, Peter Sumpton when we know this, this nine 9am till 10am thoughts that sacred? Douglas Burdett Yeah, and it is after noon right now in the East Coast. So I guess I can glass there. But, um, so what happened was what was interesting to me is I said, Alright, I'm thinking about doing this. And I sent an email out to the over 200 authors that have been on the show in the past. And I said, Hey, I'm thinking about doing this just a daily show where I can reintroduce you to the audience and the listeners, and we can talk about what you're thinking what you're working on, you know, what do you think? And within one hour, over 100 authors responded and said, I'm in I'm in I'm not, I'm at home. I'm not travelling, I'm not speaking. And a probably statistically significant number said, Doug, I'm already drinking. I'll talk to you. So I launched it, and I got through 66 episodes. So that went from like the beginning of April, through the very beginning of July, and then my, my liver needed to rest. So no, but what I did was I would then publish on every day, except for Friday, didn't want to interrupt that cadence. And then I cut it back to Monday through Thursday. And I that's how I got through 66. And it was really great. And it was really particularly good for my family, because it meant that there was only An hour where they weren't having to talk to me, or listen to me, particularly my, my kids were now in their 20s, who were here, but then they've since moved on. And so it was it was really fun. And they even got some accolades from some top blogs, you know, saying, you know, this is a good thing to be listening to right now. And so I was again, very excited to see that people found found value in it. And it was really that that that's what that was authors and quarantine getting cocktails, and, but continued on with the regular scheduled programming. Peter Sumpton Lovely. So can you can, he says maybe it's time to return to quarantine cocktails. So think you might have started a trend? Douglas Burdett Oh, really? Oh, my goodness. So are there? People make King? Can we see what people are? messaging? Yes. Yeah, yeah, Peter Sumpton we've got a couple of messages. Haven't got a huge audience. But those that do, I'll share anyway, see Douglas Burdett it, I see it. Peter Sumpton So James says he's not a strong reader also. And he's subscribed to the podcast already. So there you go. You've you've Oh, Douglas Burdett that's a that's great. James. Um, you know, we can all learn in different ways. We're all different learners different ways. And honestly, the the I continue, it's great having the podcast because I know that people are expecting an episode once a week. So it's sort of like, Okay, well read the book. So I kind of like having a workout partner, all of my audiences, my workout partner can. Ola Meyer is a friend in St. Louis, longtime listener. And once we were at a conference in Boston, he actually bought me a couple of scotches, and I still remember that. And, yeah, you know, um, and actually, he, he's also an adjunct professor at Washington University in St. Louis. And he had me Skype into his class, and I, a growing number of academics have me do that, where I'm, you know, they want me to have the students listen to the show. And then I Skype in and answer questions or, you know, do things like that. So if there's any academics out there, I just heard from one today at Hofstra, who said, Hey, you know, maybe you can come and talk to my class at the end of the semester or something like that. So I'm happy to help. And why, Peter, because I believe children are our future. And we should treat them well, and let them lead the way. Peter Sumpton This is song in essence, I just can't wait to Douglas Burdett show them all the beauty they possess inside. So there you are. I'm sorry, you have a very respectable audience. And here I am just cutting up. Sorry. Peter Sumpton He's fine. He's, you know, it's like you say it's, it's way past 10am. So I'm pretty sure. Anyway, okay, let's let's, let's get to it, then with the time that we have left, Douglas Burdett let's offer some value. Yeah, well, Peter Sumpton why the hell no, no, I'm enjoying myself. So that's all that matters. Let's, let's, let's face it. Douglas Burdett So Peter Sumpton take us through some of the the main themes that you've seen, or the main takeaways that you've got from some of the books that you've read this year, then? Douglas Burdett Well, the, what I did was once the pandemic started, I changed up some of the books or looked at for particular books, I knew they were going to be really helpful right at that time. So there have been books about virtual selling, that was Episode 300. By Jeb blunt, fantastic book. There was a book called Can you hear me communications in a communicating in a virtual world, which was actually written two years ago. But once the pandemic happened, the author was on everyone's list. And that was a very interesting book. And there was a book by Rohit Bhargava about virtual work, which was very helpful. Let me see, I'm sorry, I don't wanna do injustice to his. It was called. I've got him here. The memory goes first, Peter. Let's see it was called virtual meetings. I'm sorry. It was called virtual meetings. terrific book. And then there was another book by David meerman. Scott called standout virtual events. So there were I was just trying to adjust it. The content two things that I wanted to learn more about and read about, and I know that the audience was was wrestling with. So those were some of the things that we you know, they were, I guess you could say that was what was unique about this year's books, is that that thread Peter Sumpton and the virtual events conversation you had with David was interesting because I do a lot of a lot of workshops and a lot of online workshops and utilise a lot of tools that he was Talking about, but some of them, it's just a case of exploring whatever you're using or exploring a couple of different options. And they have loads of different things like breakout rooms, and just simple things that can enhance what you're doing. And if you're not that proficient in those types of things, it's easy to miss those. Douglas Burdett It is one of the big. One of the many things I learned from his book was this notion of live events, which we all like, and I think are better are like theatre life, live theatre, virtual events are much more like television. So the mistake is in trying to turn our paradigm of a live event into this virtual event. And sort of like when television first came out, they put a TV camera in the radio studio, and you'd see people with a microphone and an orchestra and they would be reading scripts, they didn't quite understand the medium. Well, they were just taking what they had learned in an earlier medium, and we're trying to adjust it. And that's exactly what we've been doing. And some of the best virtual presenters are. Don't be surprised a lot of them are good YouTubers, because they understand that medium. And he talked about how just because somebody is a great speaker at a live event might mean that they're horrible and have not adjusted at all, to the virtual space, very different animals. Yeah, Peter Sumpton it's definitely worth noting. And that's a really good analogy. They're taking it taking it way back. If there was if there was, I mean, you must have had a lot of different takeaways from from everything you've read. Is there anything that stands out is almost a Oh, yeah, I can do that. I can implement that, that that's that is absolutely golden. Is there anything this year that's stood out? Douglas Burdett Well, every single book, I read something in it about, oh, we should do that. We should try that, you know, tweaks we can do for clients. But I'll tell you what this is from personal standpoint, it's, as you can imagine, I have a lot of just the ones I got this week. But there was a book that was on not too many weeks ago called the revenue growth engine. And from the standpoint of an agency guy that's trying to help clients, it really put together a lot of things that I had been struggling with, and it put it together in a way that I'm going to make making some changes to the what to how we help clients. Hmm. And specifically, one of the biggest problems I have, and apparently others do, too, is trying to get companies to figure out some kind of goal. Believe it or not, maybe my clients, but it's like, no, what are we trying to accomplish? And most companies, I'm speaking with a broad brush here, and maybe it's the smaller ones that I deal with, they just don't have any goal. And then sell more good or good? Or what's the other one that drives me nuts, we just need to get our name out there. No, you did that. You don't need to get your name out there, you need to get your name out there to the right people. And you don't have to do television advertising to do it. But I, if we can go to clients and say, Look, let's just talk about revenue. And as you know, I'm always talking about that on the podcast where marketers really need to get into the revenue camp. times we're working with companies who don't have marketing people, but still, it it, he put it together in a way that talked about how another thing that I'm always talking about was and I've had other books about this is if I had $1 to spend on marketing, I wouldn't spend a nickel on trying to get new customers until I had done everything I could to make sure I'm providing a good experience to my current customers and selling as much as I can to them. They want to buy more from you. They companies like you more than a lot of companies. Yeah. Where's like you more than a lot of companies think they do. And that's, that's that's a big one. Um, yes, this talks about getting that new customers, but it also weaves in very nicely. The idea of, you've got to structure your, your experience with your customers, you know, you need to do what was funny about the book was that there must be 15 books that talk about that a bit on the show that talk about very specific elements of this, but this, put it put it together so that that's one but there there are so many books where I it's just like I've spent a bunch of time with an author and not on the interview but just I absorbed so much so that that's an example of one I just thought that's I really liked that. And I'll give you an example. One of the questions I think you were going to ask was, what what are some really good marketing books to read? Hmm. Peter Sumpton Can I can I answer that are absolutely yeah. No, you go for it. Douglas Burdett The best marketing books to read right now, I think. Yeah. And one of them is the new rules of marketing and PR, but make sure to read the seventh edition. And it is fantastic. And that's one of the two books as I mentioned, the two books that had the biggest impact on my career are both guys named David, David Ogilvy. And David meerman. Scott, and I just, I'm such a fan of his he was the very first guest on the marketing book podcast. And he's now been on six times. So he's tied for first place. And trust me, those three authors, and they're in first place, they're very competitive authors. So I'm just saying no competition going on. But that is one that I just I recommend that every week to somebody who's saying, Hey, I'm, I've suddenly been thrust. I've been an engineer. And now I'm suddenly in charge of marketing. What am I supposed to do? I'll say read that. There's another book that is one of my all time favourites. And it's they asked you answered by Marcus Sheridan. I think that is one that is one of my favourite books. It's sort of like reading Darryl, Amy's book where it, it just put together so many things so well. And it made so much sense. And a lot of the things that are in, they ask you answer by Marcus shared, and I've seen why it works so well. And so I'm a real evangelist. And actually, I interviewed him a week ago about his book published the interview, on the visual sale all about using video for sales. excellent book. So that's another one. They ask you answer, but read the second edition. I've interviewed him about both the first and the second edition has 100 extra pages and a lot of that's about your website, and, and video. And there's another book that I wanted to suggest, by Grant leboff, who is a Brit. And his book is called myths of marketing. Yes. Don't know if you heard that interview yesterday. Yeah. Ah, that was one of the best interviews I've done. And I've interviewed. So these authors are just so great to interview. But now full disclosure. Now you're a Liverpool fan as as john experion. Who was Yes, cheer. And I tell you, I was a fan of John's but now I'm even a bigger fan. Now that I've read his book and had the chance to talk to him. But the the book was myths of marketing. And it was like 26 myths. And it was a great interview. And he had about 75 of these myths. But the thing about that book is that as a marketer, I had thought I was taking crazy pills dispelling all these myths that people have about marketing, and he put 26 of them in that book. And oh, Liverpool. He's a Watford fan. And as I understand it, they've been relegated. Yeah. Are you impressed with my knowledge of English? I Peter Sumpton mean, never cease to amaze me tubeless To be fair, you just don't particularly with your your knowledge of all things English that you say they were, let's let's be at Watford here because Liverpool were unbeaten in the league. And it looked like they were going to go unbeaten until the played Watford and Watford beaten last season. So kudos to Watford for breaking that streak because yeah, he I could imagine that and we had an after the interview. We must have talked to her another hour about that. And I'm new to this EPL thing, but I just I'm fascinated. I Douglas Burdett watched that Sunderland till I died, documentary and then I we can watch it on Saturday and Sunday mornings here in the US and it's just I don't know, it's really fascinating. And then I gotta be honest with you. I have a man crush on David meerman Scott and Marcus Sheridan. I also have a man crush on your Liverpool coach. Peter Sumpton Yagan, Gagan Klopp Douglas Burdett Yeah, man, I could just watch that guy talk all day. I just he's really charismatic and he's not a bad looking guy. So I don't know. I'm sure I've alienated every other fan of every other team. But there you go. Peter Sumpton See the thing The thing is that even even our you call them rivals if like even our rivals turn around and go Yeah, fair play to Juergen Klopp is frustratingly charismatic, which is just amazing. It's just brilliant to see it. Just going back to those myths. I listened to that episode and and it was so satisfying because it almost felt like I could put my soapbox away for the day, and let someone else just stand it and go. And another thing. And another thing, it was Douglas Burdett like, it was like a support group reading that book. And it's like, I can't tell you how many of those I tried to explain to people. And it's just it makes my heart hurt. companies think some of these things about marketing, and I just thought it was a terrific book. And we should mention content DNA by john, Experian. And for variety of reasons. He's such a fantastic writer, and he's just as nice a guy is he is a great writer. I interviewed him the day after Liverpool clinched the championship. I think it was. And so of course, I had to say so john, are you tired? Have you been out all night setting cars on fire? He's not one of those fans. Peter Sumpton He's one No, no, like theatre heat? Yes. Yeah, something like that. Okay, I'm really conscious of time. And we've run over a bit. But there's just one one other thing that I'm not so Douglas Burdett just kidding. Peter Sumpton There's just one other thing that I just want to cover. And that's just looking towards 2021. Because as any decent marketer should be planning for 2021 if not have their plans sorted by now. So what is 2021? Looking like? What's it? What's in store? Do you feel what should we be looking for? What? What should be on our on our radar? Douglas Burdett Oh, I don't know, you know, it's this. Jeff Bezos, the Amazon founder will say, you know, a lot of things are going to change. But the reason they've been so successful is he focuses on the things that are never going to change. People want good prices, selection fast, you know, otherwise, the things change. So I would I know, this is a simple answer, but it's so difficult for companies to do. And that is to be interesting, rather than interrupt what people are interested in, because you really can't interrupt people very well anymore. And trust me as a former New York ad guy, we had a captive audience. We would buy a network television commercial, and stuff would start happening. Yeah, we start selling a lot more soap. So I think that the more that this is, the most successful companies, the most successful marketers are the ones that understand their customers best. And I know that's, I just see it in the in the in the real world, I see it with clients and all these books, it just talks about if you just understand your customers a little bit better, you're going to succeed, you have to be perfect, you have to be a little bit better than the others. And I was talking to a company this week, and they you know, they say, Yeah, we got a lot of content. I said, Well, you know, basically, it's all product information I said, and they said, Well, you know, in this virtual world, we're having trouble breaking through or running pay per click, that's not gonna do anything for us such and such. And I said, Well, you know, why don't you create content that's about your customers problems that are related to what your product will do, because they really don't, we don't really have much interest in anyone's product. In fact, David meerman Scott, he always says, No one cares about your product or service, except you talk about problems rather than products. And you'll start to start to break through. And that's, that's really simple advice. But it's, it seems to be the bane of my existence, in terms of trying to help companies be a bit more empathetic. And, you know, there's a variety of books I can suggest, and it's for the marketers out there, one of the most effective things you can do for your career is to become the expert at your company, on your customers, for more than the sales people. Go and spend time with your customers at least once a month, spend a day with your salespeople once a month, but go and understand your customers find out where the friction is in their life. What are their frustrations? What what are they What do they really want to achieve? You'll start to better understand how you and your products and services fit into the larger scheme of things in that customer's life. And it can it just helps dramatically. Peter Sumpton I'm so I'm so glad you've done because you can ask a lot of people that question or you can read more importantly, read a lot of articles about what's hot in 2021 2022, the future of marketing and all that kind of stuff and the things that they talk about and the obvious so you know more progress. Yeah, all that kind of stuff. And it's, it's just, no, because 90% of the companies will be nowhere near using that type of stuff. They just won't at all. But what you've just had Harris, just just dial that notch up to, you know, that extra percent that 1% better and better and better, and improvements, small scale improvements. So I'm so glad you didn't go on some crazy, crazy route. Douglas Burdett This is the year of mobile. AI, machine learning. Yeah, influencer marketing, all these things are really important things to know about one other little tip for marketers out there. Be careful what you say around civilians. And when I say civilians, I mean anyone at your company who doesn't work in the marketing department, I mean, your management, your sales people, any anybody else, please try to dial down the use of any marketing buzzwords. Don't go talking about buyer personas, don't talk about content, marketing, all these kinds of things. It's not helping you trust me when I tell you that talk about what they're interested in revenue growth, you know, attracting talent, keeping customers, you know, things like that. That's what they're more worried about. And the more that you talk about this marketing stuff, and I can, there's any number of books I can point you to In fact, there's a presentation I give that I update all the time about, like the five most important things. The five most important ideas, or the the five ideas that matter most from over 300 bucks or whatever those are, those are a couple of things that I that I offer up to these folks. And people seem to find it. helpful. So you know what, there was a I'm sorry, good. Peter Sumpton So um, can just be more than the poverty planet become the customer centric revenue generator? Douglas Burdett Yes. So it's so true. You know, he's he's making a joke about something always saying about, a lot of people perceive marketers as arts and crafts, party planners who work in the make it printing department. And if that upsets you, as a marketer, let it go. I mean, there are people who say bad things about Liverpool fans. But you know, that doesn't, you know, maybe maybe jonelle says someone's car and fire, but that doesn't really bother you. It's just the perception that people have out there. And if you understand that, that's what a lot of people think about you. I mean, doesn't mean they think you're a bad person as a marketer, but they're, they just don't understand what marketing does. They think it's promoting. But it's actually quite a bit more than that. So yeah, comment? Peter Sumpton Absolutely. So just to, to wrap it up. One thing I want to say is that if you don't already, please subscribe to the podcast, obviously, but also follow Douglas on LinkedIn, purely for the comments. I can't remember the comment side jokes, I like to tell myself in the books he reads, because Douglas Burdett I'm reading a book, as I'm reading a book. Because I was always the class clown, I'll sometimes see something and I'll write a joke in there. And I'll take a picture of it and put it on LinkedIn. It's called jokes. I tell myself while reading books. And if there's anyone out there that can connect with me on LinkedIn, include a message so I know you're not some spam bot. Not a femme bot, as Austin Powers would say. I'm happy to send your viewers a marketing book, podcast laptop sticker, and a couple of bookmarks anywhere in the world. I got the stamps. Peter Sumpton Mine. I can see mine. They just they just over the just next to my whiteboard. Yeah, obviously these Douglas Burdett next time you go back to a live event, please let me know. And I'll send you a stack of bookmarks. Peter Sumpton Yeah, yes. Brilliant. Douglas Burdett I will flag for the for the Peter Sumpton. peeps. Peter Sumpton Rock on. Yeah, absolutely. Really appreciate that. Douglas, I could honestly spend hours and hours talking to you about marketing and the books you've read and the knowledge you've gained. Really good. I enjoy all the time. And thank you so so much for joining me today. And any final words you'd like to say to anybody that's that's watching. Douglas Burdett 2020 will be over soon. We all have the most boring year next year. Peter Sumpton Love it. Okay. Lucas, thank you so much. Douglas Burdett My pleasure. Thank you for kind words. Transcribed by https://otter.ai Main Intro Music Featured on this Podcast: Intro 1N15 Setuniman http://www.setuniman.com/ Creative Commons License
Hear from our guest Douglas Burdett, host of the Marketing Book Podcast who shares his 5 favorite books and must read list for 2021. Also after interviewing 100+ marketers, Megan shares her key takeaways from being a host on the Marketing Cloudcast and time at Salesforce. She bids us adieu but you can stay in touch by tweeting to her at @CollinsMeMegan and let @marketingcloud know your thoughts on this episode or ideas for a future topic.
In this week's episode, Ian Truscott, Editor of Rockstar CMO, quotes Seth Godin, chats to Rockstar CMO regular Dennis Shiao and again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat.---This week Ian Truscott shares what he learned from the Marketing Book podcast by Douglas Burdett who recently interviewed Seth Godin. In that interview, they discuss his latest book, The Practice, being intentional and designing with purpose, and Ian shares what that means for him in content marketing.In keeping with this month's theme on Rockstarcmo.com of building brands on rented land, this week's interview is with Dennis Shiao, a marketing consultant, and a regular contributor to Rockstar CMO and they discuss how he is building a content marketing community.Finally, Ian joins Robert Rose, Chief Trouble Maker at The Content Advisory in the Rockstar CMO bar for a cocktail, and they discuss that you don't need to run faster than a bear; you need to run faster than the friend you are with.LinksThe Marketing Book Podcast interview with Seth GodinThe Practice by Seth GodinConnect with Dennis Shiao on LinkedIn and TwitterThe Content Corner Newsletter by Dennis ShiaoRent or Build? Finding a Happy Medium by Dennis ShiaoRobert Rose at The Content Advisory, on Twitter and LinkedIn The #FridayConcoction--The wonderful Piano Music is by Johnny Easton shared under a creative commons license.--You can subscribe on all good podcasting platforms (and some rubbish ones too), including Apple Podcasts | Spotify | Stitcher | Many others
In this 19th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close", recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast.
In this 17th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close", recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast.
About the guest: James Carbary is the founder of Sweet Fish Media, and co-host of B2B Growth, a daily podcast for B2B marketing leaders. James is a contributor for Entrepreneur & Business Insider, and he's the author of Content-Based Networking: How to Instantly Connect With Anyone You Want to Know. In the episode: 1:37 – James talks about the football game that changed the course of his life. 5:23 – James explains the concept of content-based networking. 7:50 – While some people think that relationship building can result in one party taking advantage of the other, Nancy and James describe how they don't think of it that way and why friendship needs to be used in business more often. 11:25 – James describes how to create a repeatable process when building relationships, starting with your goals. 15:44 – Nancy and James talk about how their podcasts help convert listeners and guests into customers. 19:28 – James explains his mindset for building relationships. 24:31 – James gives a few tips to build relationships for introverts. 30:20 – James explains how the Sweet Fish Media named formed out of his affinity for Swedish Fish. 32:21 – James shares how to grow a podcast audience, emphasizing on the importance of the name of your show. 37:25 – James gives an African proverb from his TED talk and explains its importance. 41:11 – James shares some ways to use content to help you stand out. 43:44 – James talks about the resources that help him maintain relationships. Quote “I don't think we use the term friendship enough in business. I think this strategy of content-based networking, creating content and collaborating with the people that you want to know is allowing me to initiate friendships with people that otherwise would be really hard to connect with.” - James Carbary, founder of Sweet Fish Media Links: Sweet Fish Media: https://sweetfishmedia.com/ Content-Based Networking by James Carbary: https://www.amazon.com/Content-Based-Networking-Instantly-Connect-Anyone-ebook/dp/B082VWVQRY B2B Growth: http://B2BGrowthShow.com Profitable Podcasting by Stephen Woessner: https://www.amazon.com/Profitable-Podcasting-Business-Expand-Platform/dp/0814438288 Sell with Authority by Drew McLellan and Stephen Woessner: https://www.amazon.com/gp/product/B0862FTC6K/ref=dbs_a_def_rwt_bibl_vppi_i0 Agency Management Institute: https://agencymanagementinstitute.com/ The Marshall Report: https://marshallpr.us2.list-manage.com/subscribe?u=8fc57edfd1d2e4504b22f7f64&id=a5db0af424 Nancy's Forbes Column: https://www.forbes.com/sites/forbesagencycouncil/people/nancymarshall1/#5f764cb74485 The Joe Rogan Experience with Joe Rogan: http://podcasts.joerogan.net/ The Marketing Book Podcast with Douglas Burdett: https://www.salesartillery.com/marketing-book-podcast The Garyvee Audio Experience with Gary Vaynerchuk: https://www.garyvaynerchuk.com/podcast/ Simon Sinek: https://simonsinek.com/ Noah Kagan: https://okdork.com/podcast/ The Portland Pod: https://portlandpod.com/ Fabriq: https://www.ourfabriq.com/ Listen to Stephen Woessner's PR Maven® Podcast episode Listen to Drew McLellan's PR Maven® Podcast episode Listen to Emma Dimock's PR Maven® Podcast episode Listen to John Lee Dumas' PR Maven® Podcast episode Activate the PR Maven® Flash Briefing on your Alexa Device. Join the PR Maven® Facebook group page. Looking to connect: Email: james@sweetfishmedia.com LinkedIn: http://linkedin.com/in/jamescarbary
In this 16th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close", recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast.
In this 15th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close", recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast.
In this 14th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close", recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast.
In this 13th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close", recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast.
Douglas Burdett, the Host of The Marketing Book Podcast and Founder of ARTILLERY, joins the show to share his journey from Field Artillery Officer in the U.S. Army to interviewing a new marketing author every week. Hear the top 3 lessons from reading hundreds of marketing books, why Douglas decided to read a new book every week, how to grow a podcast to millions of downloads, how to read faster, and Douglas’s stories from his Mad Men agency days. Connect with Douglas at MarketingBookPodcast.com and on LinkedIn
In this 12th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close", recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast. Are you able to easily track & analyze the reach of your organic LinkedIn content? If not, you may want to check out a tool we've been using here at Sweet Fish: SHIELD Use the promo code B2BGROWTH for a 25% Discount
In this 11th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of The Perfect Close, recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast. To find the other podcast we recommended in today's episode, check out The Sales Podcast on Apple Podcasts or wherever you do your listening! Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client. Learn more at: directiveconsulting.com
In this 10TH episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close", recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute.
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Let us do the hard work. Subscribe and each podcast episode will come to you: https://bit.ly/2NZjODA Check out the Special Episode #251: 3 Big Ideas from 250 Books For Every Marketer: https://bit.ly/2TVd79j Here are just some of the books that were mentioned in the episode: Ogilvy on Advertising – David Ogilvy: https://amzn.to/2Roh4Sd New Rules of Marketing and PR – David Meerman Scott: https://amzn.to/3aRuMoy The 12 Powers of a Marketing Leader – Thomas Barta: https://amzn.to/2vf7U1I Lessons – Mark Schaefer: https://amzn.to/2O0lxbA Beyond Product – Jill Soley: https://amzn.to/36sZ51a The Go Giver – Bob Burg and John David Mann: https://amzn.to/30Q9fIe Be like Amazon – Jeffrey Elsenberg, Bryan Eisenberg and Roy H Williams: https://amzn.to/38HUuKj Pitch Anything – Oren Kalff: https://amzn.to/38Cqxel Smash the Funnel – Eric Keiles and Mike Lieberman: https://amzn.to/3aGOVxf Mean People Suck – Michael Brenner: https://amzn.to/36qjiET Nincompoopery – John Brandt: https://amzn.to/2NZ6NKl Guest and Episode LinksDouglas Burdett www.marketingbookpodcast.com https://www.salesartillery.com https://www.linkedin.com/in/douglasburdett/ Enjoy the Episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81 (@cousinp81) Intro Some people collect sports memorabilia, others collect music and some even stamps. But Douglas Burdett (our guest) collects Sales and Marketing books. If you’ve ever caught his own podcast (The Marketing Book podcast – www.marketingbookpodcast.com), you’ll know that Douglas not only collects them, but reads at least one a week and then interviews the author. This podcast was named by LinkedIn as one of "10 Podcasts That Will Make You a Better Marketer" and by Forbes as one of "11 Smart Podcasts That Will Keep You In The Know." Delighted that Douglas could spare the time to chat about his collection of books, the knowledge he has gained from this and provide us with not only whole host of books we should be reading, but some tips on how to become a better reader. All the books that are mentioned in this episode can be found in the show notes, so if any take your fancy, get on it! Takeaways - The first takeaway is quite simply is the fact that Douglas is so generous with his time and knowledge that if you are struggling to find a book that fits your specific requirement, he’ll more than happily advise you on what you should be reading. Get in touch with him, oh and don’t forget to ask for your Marketing Book Podcast bookmark! - Remember the three big ideas Douglas spoke about that every Marketer needs to know: 1 – Correct the image problem that Marketers have 2 – Get those deep insights into your customers 3 – Making these customers happy revolves around good experiences - If you want to be a good reader, not waste time, be consistent, learn and enjoy what you are reading, Douglas advised us to do the following: 1 - Be specific about what you read and which authors you choose 2 - Read the authors blog to see if this is the type of writing you would enjoy 3 - Don’t be afraid to ask for recommendations, it can narrow the field down immensely and save a lot of time 4 - Make it a habit – set aside some time, try to fit reading into your daily or weekly schedule, just like you would the gym, eating, or having a cheeky scotch! Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License
In this 9th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of The Perfect Close, recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We’ll never send you more than what you can read in < 1 minute. You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.
Let’s chat to Douglas Burdett from the Marketing Book Podcast on the top marketing books from this 2019. John Espirian shares how to add links in your LinkedIn posts. We introduce Fleur Cook, who joins the team to run You Are The Media, Bristol, from February 2020. Enjoy the show. The post The Best Marketing Books Of 2019 appeared first on The ID Group.
In this 8th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close", recap some of the key ideas from the marketing and sales books that were recently featured on The Marketing Book Podcast. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute.
In this 7th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close", recap some of the key ideas from the marketing and sales books that were recently featured on The Marketing Book Podcast. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute.
It's already time for the October Favorites File. While naming, productivity and reviews may seem random, intentionality and purpose is an underlying theme with all three. To keep these actionable tips close by I've created a helpful summary to print and reference whenever you need it. What's in a name? Names are one of the most repeated parts of your brand - whether it is your brand name, or the name of a product or a service you offer - it is important to make your selection wisely. In episode 247 of The Marketing Book Podcast, Douglas Burdett interviews Alexandra Watkins about her book "Hello, My Name is Awesome!" Let's talk productivity Jocelyn K. Glei talks with Dan Harris on episode 207 of The 10% Happier podcast about how to overcome productivity shame through practicing heart-centered productivity and a healthy dose of tender discipline. Do you really want 5 Star reviews? Did you know that our brains are wired to resist being sold to? Yes, it is true. And 82% of people seek out negative reviews when making an online purchase. Todd Caponi discusses this with Douglas Burdett on episode 226 of The Marketing Book Podcast. He is the author of The Transparency Sale. Read the show notes here.
Episode 133 Show Notes After twelve years of research that included following 120 entrepreneurs from their first stages, Interviewing more than 100 successful entrepreneurs, and listening to hundreds of thousands of them, here are the three factors of the Formula for Entrepreneurial Business Success. 1. The thing that’s needed Jon Lee Dumas invented a daily podcast, Jeff bullas started to write about social media when the first innovators seeked for information, Mike Stelzner started to share content for free, Mike Allton built websites for clients and shared content about social media to find more customers when he realized that what his customers really wanted was to learn about how they can use social media. So he became a blogger and social media educator. Douglas Burdett started to interview authors of new marketing books, John Nemo cracked the code for selling through LinkedIn, Pam Wasley established the interim executive model, Mike Allton built websites for clients and shared content about social media to find more customers when he realized that what his customers really wanted was to learn about how they can use social media. So he became a blogger and social media educator. and the list goes on. You don’t need to be the first, and you don’t need to be the only one in the world that offers that product or service, you do need to be the first or unique among your target audience. Let’s hear Mike Allton. Mike Allton Mike Allton is a Content Marketing Practitioner, award-winning Blogger and Author in St. Louis, and the Chief Marketing Officer at SiteSell. He has been working with websites and the Internet since the early ’90’s, and is active on all of the major social networks. Mike teaches a holistic approach to content marketing that leverages blog content, social media and SEO to drive traffic, generate leads, and convert those leads into sales. Mike’s entrepreneurship I started the Social Media Hat back in 2012. At that time, I had been building websites, and as part of that website business, I was blogging about social media marketing in order to give my prospects and customers helpful information. It didn’t attract people who needed websites, it attracted people that already had website and wanted to learn about their social media opportunity. So, as a result, I wasn’t growing my online business, but I discovered that I like to write and I like to teach people how to use social media blogging. I realized that the content doesn’t help to sell websites, however I decided to create a site about social media blogging and that what I did. I’ve used my site as a testing ground for anything related to online marketing. I execute the test and write about it and I found out my audience really appreciates those kinds of insights. And in the meantime, I was experiencing making money through the website and I tested that as well. Affiliate relationships, Google AdWords, Display ads, and many other monetization techniques. The most successful way to make money is to have a product that can you sell a lot of, so it can scale. 2. Technology is a success factor Andres Pira started to use VR systems that allow his real estate clients to walk through and see what they are buying, without actually being there, and sold an extensive amount of units just with this technology. Dorothéa Bozicolona-Volpe uses technological listening tools to focus on understanding customers’ needs to help her clients make their digital transformation. Paul Bratby got some geeks that turned his trading strategy that hasn’t lost a quote for 15 years, into a software. Mellissah Smith worked with a development team that developed the technology for developing automatic marketing strategies without a human. You don’t necessarily need to develop a new technological tool (although sometimes that’s what leaded entrepreneurs towards a billion-dollar company market cap). However,...
In this 6th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close", recap some of the key ideas from the marketing and sales books that were recently featured on The Marketing Book Podcast. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute.
As I was preparing for the talk I gave last week about voice search and the shifts in how our customers are seeking information about our products and services, I created a document of bonus content. It included references to several interesting marketing statistics and trends and a few points mentioned by other presenters during the 2 1/2-day module, Leading the Strategic Enterprise. As a news brief, I've recorded part of the bonus content here for you in Episode 15 of Agile Digital Business. This episode is 6:30 minutes in length. Here are the time codes and themes of the episode: 0:34 Introduction to this brief, news episode that features part of the content that I shared with students at the end of my session last week as bonus content. I was teaching about voice search and preparing our businesses for the digital realm. :49 Mention of the book by Mark W. Schaefer, Marketing Rebellion: The Most Human Company Wins 1:02 Reference to Episode 12 of the podcast where I provide a short commentary about Mark's book, Marketing Rebellion. 1:33 Maintain a customer focus 1:43 Insight from Jagdish Sheth who was a guest on Episode 190 of the Marketing Book Podcast, hosted by Douglas Burdett. 1:59 I mention the book, The 4 As of Marketing by Jagdish Sheth and Rajendra Sisodia. The 4As are Acceptability, Affordability, Accessibility and Awareness. Douglas Burdett and Jagdish Sheth talk about the 4As and how they differ from the 4 Ps - product, place, promotion and price. There was discussion about how the 4Ps can sometimes be internally focused. 2:30 Jagdish mentions the trend of having a marketing officer report in to a finance position. He talks about the differences when a CMO reports in to the CEO. 3:11 Another section of the Bonus Content is about the question of "who is in charge of our digital footprint?" 3:23 "Digital disrespects departments," according to international consultant and instructor, Taru Jain, CEO of Futuremarketer. He teaches in the Digital Marketing Certificate program offered by Rutgers University. He regularly posts interesting content on digital marketing and future trends in LinkedIn. I suggest that you follow him in the social media platform to keep up with the news he is sharing on a regular basis. 3:59 Joe Urbany, professor of marketing at the University of Notre Dame, taught in a professional development session for executives last week at the university. He shared information from research by Whitler, Krause and Lehmann on the percentages of people on boards of directors with marketing experience. (the average was 2.6 percent). Whitler, Krause and Lehmann research in 2015, shows that including a person with marketing experience on the board can create positive impact on shareholder value. 4:46 I share insights from Marcus Sheridan whom I have heard speak on several occasions at Social Media Marketing World Conference. 5:15 Mention of the predictions that video along the pathway to purchase for 80 percent of the purchasing decisions in 2019. 5:27 He suggests that we have a video available for each of the 7 questions that our customers ask most frequently about our products or services. He also recommends that we take the 7 videos and mesh them together for an "80% video," which is a video that answers the questions that are getting asked 80% of the time. 6:11 Thank you for listening to Agile Digital Business podcast, with host, Vickie Maris. 6:18 Let's go out and teach, inspire and connect! You can join the online community of Agile Digital Business listeners here: https://patreon.com/vickiemaris
In this 5th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of The Perfect Close, recap some of the key ideas from the marketing and sales books that were recently featured on The Marketing Book Podcast. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute.
In this 4th episode of the #Books Series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close", recap some of the key ideas from the marketing and sales books that were recently featured on The Marketing Book Podcast. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute.
Figuring out what problems prospective customers have and how your company can provide a solution for them is the key to making sales. But what's the most effective way to get that information? Douglas Burdett is here to share his knowledge on buyer persona and the importance of really understanding your customers and what’s going on in their head, as well as what you can do with all that information to maximise profitability!
In this 3rd episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close", recap some of the key ideas from the marketing and sales books that were recently featured on The Marketing Book Podcast. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute.
In this 2nd episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of The Perfect Close, recap some of the key ideas from the marketing and sales books that were recently featured on The Marketing Book Podcast. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute.
In this 1st episode of the #Books series, Douglas Burdett, Founder of ARTILLERY LLC, and James Muir, author of The Perfect Close Workbook: A Step by Step Guide to Closing Sales, recap some of the key ideas from the marketing and sales books that were recently featured on The Marketing Book Podcast. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute.
In this episode we announce a brand new series with Douglas Burdett and James Muir.
On this episode of Marketer-to-Marketer, Jessica Best, Douglas Burdett, Andrea Ames, and Vishal Khanna sit down to discuss customer experiences and how the marketing team can shape them for the best possible result.https://emktr.co/m2m0204
You‘ve got a problem. There are a lot of fantastic, important marketing books out there, but you don’t know which ones you should read next. You need to hear our next guest. Douglas Burdett is the host of The Marketing Book Podcast. (Forbes called it one of 11 podcasts that will keep you in the know.) We asked Burdett which books he’s recommending to marketing and business leaders right now and why. Buyer Personas by Adele Revella. “There are just five insights you need to understand your customer well,” said Burdett. “You don't have to do it perfectly. You just have to do it a little bit better than your competition.” They Ask You Answer by Marcus Sheridan. This is the story of a failing Florida pool company that saved their business by answering every pool question on their website. From Impossible to Inevitable by Aaron Ross. There are three types of lead generation activities that every fast-growing company should be doing. Ross calls them seeds, spears, and nets. The Convenience Revolution by Shep Hyken. The more you can do to reduce friction for your customers, the more successful you'll be.
Want to catch up on your marketing and sales reading list? Douglas Burdett, head of a marketing agency and host of The Marketing Book Podcast, shares the practical lessons from 200 top books he has read and whose authors he has interviewed.
Douglas Burdett, host of the Marketing Book podcast joins us on today's episode. Keeping pace with the ever-changing marketing landscape can be tough, hence why we brought in Douglas to share great reads to power you through the next stages of your career. You can find the full list of his author interviews here: https://sforce.co/2BHGDVq
He's the host of The Marketing Book podcast. He's interviewed hundreds of thought leaders in the sales and marketing space. He's a voracious reader. Douglas Burdett brings knowledge, expertise and an inspiring level of humility to the podcasting world. Douglas also owns the marketing agency Artillery Marketing, runs a HubSpot User Group (HUG) and speaks around the country. This sharer of stories. To him, stories are a powerful communication tool.I was in Chicago giving a talk to a lot of manufacturers. Instead of standing up there and giving the standard PowerPoint presentation, I started with a story... Their guard comes down when you're telling a story and it activates much more of the audience's brain. - Douglas Burdett on the power of story
40th Episode’s Show Notes Hi entrepreneurs reachers. We are celebrating our 40th episode! I want to thank you, our listeners, for finding us, for coming back and listening over and over again, for your feedback, and most of all, I would like to thank you for your trust. My biggest wish, and the reason I started this podcast, is to provide each and every one of you with the most relevant and important content and tools that will help you entrepreneurs, startup founders, and small business owners to gain the fastest, biggest, and most sustainable success through an ongoing, growing stream of leads and paying customers while building your brand. Having worked in executive international brands marketing roles for the first 20 years of my career and having worked with hundreds entrepreneurs and startups on their global strategy, marketing, and sales for the following ten years, I can tell you that during these crazy times of endless changes, there is one thing that hasn’t changed; the way people think, desire, and decide. Marketing is all about looking at things from the point of view of your potential customers, because the money you are looking for is in their pockets. Once you learn to look at your product or service from your customers’ eyes, brain, and heart – the customers and the market leadership will be yours. In this episode, we chose to walk you through the second round of the best advice for winning your customers, from these seven leaders and most successful entrepreneurs: Mike Stelzner, Jeff Bullas, Erik Huberman, Mike Allton, Ian Anderson Gray, Douglas Burdett, and Jeremiah Gardner. I never know in advance what will be the best advice from my guests. When we decided to launch a podcast that will be devoted to customer focus for entrepreneurs, I wasn’t sure what would come out of these interviews. There is a huge shift in marketing today, but the amazing thing is that these seven people gave exactly the same advice we got in the first “best advice ever” episode – I invite you to listen to this episode to hear the top advice in 2018. I first learned about Michael Stelzner in 2009, while looking for some professional information about social media, and was amazed to see all the great most professional content Michael’s blog Social Media Examiner was sharing. No one shared much knowledge for free back then. But it wasn’t only the fact it was free, Mike Stelzner and his college writers opened a wide gate to this wonderland of social media. I fell in love with this blog and a few years later, I flew 20 hours from Tel Aviv to San Diego to take part in the 3rd SMMW conference and haven’t missed that conference since. Lets listen to Mike’s best advice: Mike Stelzner Michael Stelzner is the founder of Social Media Examiner, author of the books, Launch and Writing White Papers, and the man behind Social Media Marketing World–the industry’s largest conference. He’s also the host of the Social Media Marketing podcast, founder of the Social Media Marketing Society, and host of the weekly Social Media Marketing Talk Show. Michael’s best advice about approaching the customers I think that when you get started, you really need to talk to a lot of people to really understand what their problems are. That could be through going to an event where a lot of people that meet your customers happen to be and talking with them to understand what the customers’ problems are. If you already have some people in an email list, you can send an email to them, asking them a lot of questions to understand what their challenges are. But somehow survey or ask what the challenges are, I think it’s the number one way that anybody can be successful. A lot of times we guess we think that everyone is like us, which is totally not true, and we say “if everyone is like me then they would be interested in that,” and then we just throw it out to the world and hope it sticks. The story of...
When it comes to what marketing books to read, Douglas Burdett is the perfect person to ask. The post Show 9 – The Books To Make You A Stronger Marketer. With Douglas Burdett appeared first on The ID Group.
Douglas Burdett Show Notes Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY Douglas Burdett is Founder and Principal of ARTILLERY, a business-to-business marketing agency in Norfolk, Virginia, and is the host of The Marketing Book Podcast, which was named by LinkedIn as one of “10 Podcasts That Will Make You a Better Marketer.” Prior to starting his own firm, Douglas worked in New York City on Madison Avenue for 10 years at ad industry giants J. Walter Thompson and Grey Advertising. Before starting his business career, Douglas served as a U.S. Army artillery officer in Germany for three years and then earned an MBA. Most passionate about I have a small marketing agency; used to be advertising oriented, and now it’s mainly content and Internet marketing oriented. I’m also the host of the Marketing Books Podcast, where each week I interview an author of a sales or a marketing book. What is your next step ? We would like to get more quality clients. That’s something we are always looking for, finding more ideal clients rather than any clients. And we create a lot of content. I’ve been listening to podcasts for many years. And I listened to marketing podcasts. It seems like podcasts are becoming a very strong tool and I was always very fascinated by authors. And one day, I saw on GoDaddy that the domain marketingbookspodcast.com was available and I took that as a sign from on high, and about two months later I was able to launch the show. I met some of the early guests of the shows at some book signing events. I made 11 videos to these authors, pitching them about become a guest on my show. To this point 10 of them were guests on the show; regarding the 11th, I’m still waiting for him to write another book. Who your Customers are ? The customers are usually small to medium sized businesses that sell premium products, in companies where a number of stakeholders are involved in the decisions and it’s a bit longer sales cycle than the average. It’s the complex Business-to-Business sales that we are looking to help with, through writing content for the sales people and helping the company to generate leads. I’m not using the podcast so much to generate business, although it helps; more for a professional development. I read each book before the interview, so it’s more than 150 books now and it’s like getting a Master’s Degree in sales, marketing, and modern business… I love doing it and I hope that enthusiasm and interest go through to the listeners. The people that listen to the podcast are quite a broad audience; I talk to people in all industries from many countries. There isn’t a full overlay between my company’s audience and the podcast’s listeners. In fact, there are a lot of startups and entrepreneurs that listen to this podcast that I don’t work with. Douglas’s best advice about approaching the customer I’m going to answer this question, of course, but I must sprinkle a lot of book recommendations through my answer… One of the best things a startup must do is understand who their customers are. A lot of startups maybe even approaching the wrong customers. There is a terrific book about that called, The Buyer Persona (http://amzn.to/2vJx052) by Adele Riviera, it’s one of my favorite books. In marketing these days, despite what marketers will tell you, there isn’t a secret sauce any more. But I think your buyer is probably the closest to that. The book talks about the 5 rings of insights that you want to understand about your buyers. It has nothing to do with the product you are selling. Another book I recommend is by Aaron Ross, called From Impossible to Inevitable (http://amzn.to/2vJUkzI) . In the book, he talks about the 7 things that every business needs for hyper growth. He actually helped to take Salesforce from zero to the first hundred million dollars. And he has never been a sales person. One of the things he talks about in the...
Douglas Burdett is the principal of Artillery, a business-to-business marketing agency he founded in 2001. He is also the author of two blogs: Fire Support and Forward Observer and the host of The Marketing Book Podcast. Launched in January 2015, The Marketing Book Podcast was listed on iTunes as the #2 Business Podcast two months later. The podcast is a weekly show that interviews bestselling authors about their books to help listeners keep up with the smartest thinking in the quickly changing field of modern marketing. Douglas began his career in the world of New York City advertising, where he spent ten years working for industry giants J. Walter Thompson and Grey Advertising. Douglas worked another four years at a Virginia Beach advertising agency before deciding to launch his own business. Before his business career, Douglas graduated from the Virginia Military Institute. He served as a U.S. Army artillery officer in Germany for three years. When he got out of the army he went back to school to earn his MBA. Douglas tells me that, in lieu of a mid-life crisis, he started performing standup comedy!
In this episode we talk to Douglas Burdett, Owner of ARTILLERY and Host of The Marketing Book Podcast.
Ready to be a smarter marketer? With blogs, podcasts, videos, snaps, chats, and tweets coming at us from all directions, it's getting harder and harder to find the content that will truly level up your chops. One way to ensure your getting the proper marketing nutrition is to have a well-balanced content diet, including not only digital content, but also great marketing books. In this episode of the Ask Me About Email Marketing podcast, I had the pleasure of interviewing Douglas Burdett, expert marketer and host of the Marketing Book Podcast. Douglas shares with us his experience reading the best marketing books, and interviewing their authors. Books provide us with an opportunity to fully immerse ourselves into a topic, and as Douglas puts it "rewire your marketing brain." In this episode, you'll learn about: Douglas' personal book recommendations and journey into marketing and podcasting The benefits of a well-balanced content diet Ways to evaluate if a book's worth your time Books to read to level up your email marketing Some great marketing tips for email marketers of all levels ... and much more! Here is a list of all the books we mentioned on this episode: Get Scrappy: Smarter Digital Marketing for Businesses Big and Small by Nick Westergaard Ogilvy on Advertising by David Ogilvy Hug Your Haters: How to Embrace Complaints and Keep Your Customers by Jay Baer Audience: Marketing in the Age of Subscribers, Fans and Followers by Jeffrey K. Rohrs The New Rules of Marketing and PR by David Meerman Scott The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results by Brent Adamson, Matthew Dixon, Pat Spenner, Nick Toman Here are a few other links that were mentioned on the show: Douglas Burdett The Marketing Book Podcast "How to Avoid the 19 Year-Old Dude Move" by Douglas Burdett Hubspot Academy's Email Marketing Course (Douglas' recommendation) "Why Marketing With Purchased Email Lists Is Like Unprotected Sex" by Douglas Burdett Study from McKinsey stating email marketing is 40 times more affective for customer acquisition than Twitter and Facebook. Have a question about email marketing? Leave us a message at aweber.com/podcast.
Douglas Burdett is a B2B marketing agency principle. He is a former artillery officer, and his agency, Artillery, helps agencies get found online, convert website traffic into leads, and nurture leads towards a sale. Douglas authors two marketing blogs, Forward Observer and Fire Support, and he hosts The Marketing Book Podcast. What you’ll learn about in this episode: The importance of niche for creating a market How to run a niche blog that acts as lure for your other services Why buying email addresses is a bad idea Why absolute patience is key whenever you are creating content The Marketing Book Podcast How Douglas automates the promotion of his evergreen content Why Douglas only conducts one podcast interview per week Great productivity software Douglas and his team use Tips and resources for getting your own podcast started Ways to contact Douglas Burdett: Agency website: www.artillerymarketing.com Email: douglas@artillerymarketing.com Douglas Burdett’s Blogs and Podcast: Forward Observer: http://www.artillerymarketing.com/blog Fire Support: http://www.defensecontractormarketing.com The Marketing Book Podcast: http://www.artillerymarketing.com/marketing-book-podcast We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!
The Brand Journalism Advantage Podcast With Phoebe Chongchua
Douglas Burdett explains why it's important to hire a brand journalist and how niche blogs attract consumers. Plus how to not only Think Like A Journalist but also think like a consumer. See the Show Notes.
Former military man Douglas Burdett is from a military family. Generations of leaders came before him in his lineage. But he found he wasn’t passionate about that path. When he got out of the Army, Douglas attended a great business school and explored his passions to find the one that hit him hardest. He found it. Advertising! Leveraging his background in the military, he created an ad to send to top ad agencies on the east coast. It read, “Ready, Aim, Hire!” It worked. Douglas worked at two of the best-known agencies in New York. Eventually he would start his own agency, and he had to keep up with all the changes. He embraced new Internet strategies, including marketing-focused blogs. He chose niches he understands well. For example, publishing content for defense contractors, which unintentionally became a teaching tool for others who want to create blogs with specialized content that attracts targeted customers and clients. Douglas found a way to serve others, which is the secret to success as an entrepreneur. But that isn’t the only thing Douglas has to offer. In this Cash Flow Diary podcast, you’ll hear how he works with clients to help them stop wasting money on their marketing and advertising, and ways to help people find you, which creates larger opportunities. That’s pretty cool!
Fire And Adjust - Interviewing Today's Top Military and Veteran Entrepreneurs !
006 – Douglas Burdett founder of Artillery Marketing To subscribe to the podcast, please use the links below: Click Here to Subscribe via iTunes Click Here to Subscribe via Stitcher Radio If you like the show, please consider leaving the show a review in iTunes as well as Stitcher Radio. A couple minutes of your time can help the show immensely! […] The post 006 – Douglas Burdett founder of Artillery Marketing appeared first on Fire And Adjust with Ron Fugle.
In this episode, I interview Douglas Burdett who is the founder of Artillery Marketing. Douglas discusses the importance of "zero'ing in" on buyer persona along with the nuances & key differences of marketing B2B vs. B2C. -------------- For More Information, Visit the HUB of Startups / Business in Emerging Technology. From Robotic Limbs to Getting Angel Investment, from Biotech to Intellectual Property: http://www.TechEmergence.com Interested in the Future of Humanity and the Ramifications of Emerging Tech? Sentient Potential Covers the Ethical Considerations and Future Projections at the Crossroads of Technology and Consciousness: http://www.SentientPotential.com
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