Podcasts about change digital marketing conference

Ever feel like David going up against Goliath in the world of SEO? You're not alone. In this episode, I chat with Josh Piepmeier about how challenger brands can take on the big dogs in their industry. Josh shares some killer strategies that'll help you focus your efforts, create content that matters, and target the right keywords. https://www.theagentsofchange.com/554 Grab your discounted ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024! https://www.theagentsofchange.com/conference >>

You know, some people just get social media. Peg Fitzpatrick is one of those people. In this episode, I chat with Peg—author, speaker, and all-around social media guru—about how small businesses can navigate the tricky waters of social media marketing. From picking the right platform to creating a consistent brand, Peg shares practical, no-nonsense tips that you can implement right away. So, if you're a small business owner who wants to up their social media game, this episode is for you. https://www.theagentsofchange.com/553 Grab your discounted ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024! https://www.theagentsofchange.com/conference >>

In this episode we're diving deep into a topic that can make or break your business: how you handle leads after they fill out your contact forms. My guest, Aaron Weiche, CEO of LeadFerno, has done some eye-opening research on this very subject. Spoiler: Most of us are doing it wrong. Aaron's here to share his insights on boosting response rates and conversions with a few simple tweaks. If you think your leads are slipping through the cracks, stick around. This episode might just change the way you think about follow-ups forever. https://www.theagentsofchange.com/552 Grab your discounted ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024! https://www.theagentsofchange.com/conference >>

Persuasive copywriting is more than just putting words on a page! This week, I chat with Suzanne Reilley, a seasoned business coach and marketing strategist, to uncover the secrets of conversion copywriting. Suzanne shares her insights on how to write copy that actually gets results—whether it's an opt-in, a sale, or anything in between. https://www.theagentsofchange.com/551 Grab your discounted ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024! https://www.theagentsofchange.com/conference >>

If you've ever wondered how to scale AI across your entire organization, today's guest has the answers you've been looking for. John Munsell, CEO of Bizzuka and serial entrepreneur, joins us to break down his AI Strategy Canvas—a game-changing framework that's helped over 600 businesses streamline their operations. From scalable prompt engineering to building a culture of AI, John's approach isn't just about embracing technology; it's about making AI work smarter, not harder. So grab your notepad, because you're about to learn how AI can save you time, money, and maybe even a little sanity. https://www.theagentsofchange.com/550 Grab your discounted ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024! https://www.theagentsofchange.com/conference >>

Ever feel like your user acquisition strategies are more ‘spray and pray' than scientific? You're not alone. In this episode, I'm joined by Hannah Parvaz, a multi-award-winning marketer and founder of Aperture. Hannah has helped over 250 companies crack the code on customer acquisition, and she's here to share her insights on everything from understanding your customers' psychology to leveraging data for better growth outcomes. If you're ready to stop guessing and start growing, this episode is for you. https://www.theagentsofchange.com/549 Grab your discounted ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024! https://www.theagentsofchange.com/conference >>

When it comes to video marketing, it's easy to get caught up in the tech and forget about the human connection. That's where Michael Cinquino steps in. With a background that ranges from the U.S. Navy to MFA in acting, and 20 years of photography and coaching experience, Michael brings a unique perspective to the world of video marketing. In today's episode, Michael and I dive deep into the 3C Method, a powerful approach that combines acting techniques with top communication frameworks. If you've been struggling to make your videos resonate, you won't want to miss this conversation. https://www.theagentsofchange.com/548 Grab your discounted ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024! https://www.theagentsofchange.com/conference >>

Reddit as a marketing tool? Absolutely! Join us as we dive into the world of Reddit marketing with Brent Csutoras, an 18-year veteran of the platform. In this episode, Brent shares how to understand customer sentiment, become an active member in relevant communities, and the importance of karma points. We also explore how to leverage Reddit's growing presence in Google search results. If you're ready to take your marketing strategy to the next level, this episode is a must-listen! https://www.theagentsofchange.com/547 Grab your discounted ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024! https://www.theagentsofchange.com/conference >>

Today, I'm thrilled to bring back Brooke Sellas for her third appearance. Brooke is the award-winning CEO of B-Squared Media, and she's here to share her latest insights on leveraging LinkedIn for B2B success. Whether you're a LinkedIn novice or a seasoned pro, Brooke's expertise will help you rethink your strategy and boost your engagement. Let's dive in and see what new tactics we can learn from the digital marketing mastermind herself! https://www.theagentsofchange.com/546 Grab your discounted ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024! https://www.theagentsofchange.com/conference >>

In today's episode, we're diving into the dynamic world of digital PR with Joe Giovannoli, founder and managing partner of 9Sail, a growth marketing agency that prides itself on being digital rainmakers. If you've ever wondered how to amplify your online presence and secure those coveted backlinks, you're in for a treat. Joe shares his insights on leveraging digital publications to not only enhance your SEO but also position you as a subject matter expert. Get ready to take some notes and maybe even rethink your PR strategy! https://www.theagentsofchange.com/545 Grab your discounted ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024! https://www.theagentsofchange.com/conference >>

Discover how to leverage LinkedIn's native retargeting functions and align your audience with your ideal customer profile (ICP) and buyer personas for ad success. Devin Littlefield of Market Vantage helps unlock the full potential of LinkedIn marketing. https://www.theagentsofchange.com/544   Grab your discounted ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024! https://www.theagentsofchange.com/conference

Driving more conversions is crucial for marketers, but it takes a well-researched strategy backed by data – and patience. Marketing experimentation expert Ayat Shukairy reveals her techniques, such as heatmapping, client interviews, and the SHIP methodology, to help you optimize your website for better performance. https://www.theagentsofchange.com/543 Grab your discounted ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024! https://www.theagentsofchange.com/conference >>

Welcome back, Agents of Change listeners! Today, I had the pleasure of chatting with Kaitlyn Merola, the CEO and founder of MOVE marketing. Kaitlyn is a seasoned pro when it comes to demand generation, customer experience optimization, and accelerating revenue growth. In this episode, we dive deep into one of my favorite topics: the customer journey. From defining the journey to optimizing touchpoints and leveraging email marketing, Kaitlyn shares invaluable insights that can help any business improve its marketing strategy. Grab your headphones and join us for a journey through the world of customer experience with Kaitlyn Merola! https://www.theagentsofchange.com/542 Grab your discounted ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024! https://www.theagentsofchange.com/conference >>

Amanda Jordan dives into the future of SEO, highlighting the shift from traditional checklists to a more holistic approach. We discuss the impact of AI on search visibility, how to engage with your customers across various platforms, and the importance of building your brand as a thought leader. Get ready for actionable insights that will help you adapt and thrive in the ever-evolving world of SEO in 2024. https://www.theagentsofchange.com/541 Grab your discounted to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024! https://www.theagentsofchange.com/conference >>

Are you not getting enough ROI out of your email marketing? If so, is it your deliverability, your open rates, or are people just not taking action? Discover what's not working and how to fix it with self-proclaimed Email Marketing Nerd Tyler Cook of HyperMedia Marketing, and start generating more business from your email marketing. https://www.theagentsofchange.com/540 Grab your early bird ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024! https://www.theagentsofchange.com/conference >>

Unlock the secrets to successful paid search campaigns in the B2B landscape. Discover how to fine-tune your targeting to avoid spending non-relevant audiences, and leverage ad copy and bidding strategies to maximize your ROI. John Horn, of Stub Group, share why sometimes it's better to not aim for the top spot on Google, and gives us his actionable and practical insights. https://www.theagentsofchange.com/539 Grab your early bird ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024! https://www.theagentsofchange.com/conference >>

Take your sales game to the next level with strategies to close high-value deals quickly and efficiently. Craig Andrews shares how he applied his experience in a coma to a new way of approaching sales, and how a “scarecrow” fits into that equation. https://www.theagentsofchange.com/538 Grab your early bird ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024! https://www.theagentsofchange.com/conference >>

Struggling with your social media strategy? Tune into our latest podcast episode featuring Karlyn Ankrom from Oh Snap Social, who helps us break down the barriers to make social media manageable. Discover simple strategies to conquer your social media fears and start building your online presence with confidence. Karlyn's unique Fan Firestarter Framework is designed to get even the most socially shy businesses on track. Let's dive in! https://www.theagentsofchange.com/537 Grab your early bird ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024! https://www.theagentsofchange.com/conference >>

Wondering when to post on social media or what content catches the eye? If posting regularly is a challenge, it might be time to streamline your strategy. Today, we're joined by social media expert Autumn Wilson, who shares her insights on maintaining an authentic and consistent online presence. With over a decade in the social media landscape, Autumn has mastered the art of creating engaging content that resonates with audiences. Let's dive into her methods and learn how to make social media work for you without taking over your life. https://www.theagentsofchange.com/536 Grab your early bird ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024! https://www.theagentsofchange.com/conference >>

In this episode of The Agents of Change, Rich Brooks interviews Jimmy Haight, a marketing professional at Chainlink Labs, who discusses the transformative potential of blockchain technology. Jimmy breaks down the concept of tokenization, explaining how this new technology can provide unique "superpowers" to businesses, allowing them to tokenize assets and streamline financial systems. He also dives into innovative marketing opportunities and real-world applications, sharing how businesses can align incentives and create exclusive value for their customers. Tune in to discover how blockchain can shape the future of marketing and unlock new revenue streams. https://www.theagentsofchange.com/535 Grab your early bird ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024! https://www.theagentsofchange.com/conference >>

One challenge that almost all of us face is differentiation. How do we stand out in a crowded marketplace? How do we get noticed, and remembered, by our ideal prospects? Rachael Mattice, of RM Creative Services, shares invaluable insights and creative strategies that she uses with her own clients, showing you how to elevate your digital presence and leave a lasting impression with your ideal clients. https://www.theagentsofchange.com/534 Grab your early bird ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024! https://www.theagentsofchange.com/conference >>

Join us on this episode of "The Agents of Change" where host Rich Brooks chats with Mischa Zveginzov, a seasoned expert in transforming podcast guest appearances into powerful tools for business growth. Discover Mischa's journey from yoga teacher to marketing strategist, and learn how you too can amplify your message, boost your SEO, and create compelling, repurposable content. Whether you're a heart-centered entrepreneur or a business owner looking to scale up your digital presence, this episode is packed with actionable insights. https://www.theagentsofchange.com/533 Grab your early bird ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024! https://www.theagentsofchange.com/conference >>

Rich Brooks returns to the podcast to talk about how he's grown as a business owner. And while he's in a different industry, there are tons of parallels to what we do in the world of Applied Behavior Analysis.  Rich has historically discussed all things digital marketing (see here and here), but this is a more personal story of how he had to step out of his role as a website designer and marketer in order to effectively lead and grow his business, Flyte New Media.  Also, I've finally taken my own advice and had his team tear down Behavioralobservations.com and rebuild it from the ground up. Yes, I finally had to invest in myself, just like Rich has done, and I couldn't be happier with the outcome! If you want to learn more about digital marketing, check out Rich's upcoming conference, The Agents of Change Digital Marketing Conference, which is going down in Portland, Maine on October 4th and 5th, and will be available virtually for those who aren't in striking distance of one of the coolest cities in the country. He also has a great podcast, which you can find at that site as well.  If you have questions for Rich about anything digital marketing, or even restaurant recommendations in the greater Portland area, hit him up on LinkedIn. 

How can your business become remarkable? This is what Rich Brooks will talk about in this episode. Rich is the President of flyte new media, a company that works with SMBs and non-profits to help them increase their online visibility, drive more qualified traffic to their sites, and convert that traffic into leads and business. Rich speaks in front of both local and national audiences on web design and Internet marketing. He founded The Agents of Change Podcast, a weekly Internet radio show where he interviews marketing experts from around the world. He also started The Agents of Change Digital Marketing Conference, an annual conference that takes place in Portland, Maine, and is streamed worldwide. Rich is also the “tech expert” on 207, an evening news program on the NBC affiliates in Maine.In this episode, Rich talks about how your business can become more remarkable through the “four lenses of remarkability”. He shares with us today how applying them in your business and marketing strategy can help you reach greater heights. Join us and listen in![00:01 – 04:44] Opening Segment- I introduce Rich to the show- Rich shares his background- How he ended up in marketing- Starting his own firm- What he loves about Maine[04:45 – 30:53] How to Identify What Will Make Your Business Remarkable- Why ‘remarkable' is not as intimidating as you thought- The four lenses of remarkable marketing- How to generate more revenue using the four lenses- The significance of asking your customers why they chose you- Why clients pay more for specialists than they do for generalists- Rich shares some marketing ideas for my laundromat- Identifying your mission[30:54 – 34:23] Closing segment- Rich talks about his agency and their clients- How you can connect with Rich- Closing wordsTweetable Quotes:“What I have always been trying to tell people is that you first figure out how you're going to stand out. Why are you valuable to your customers?” - Rich Brooks“Find out from your customers why they choose you because your remarkability might be there.” - Rich Brooks“Niche down until it hurts. You maybe serve a smaller audience, maybe you deliver to a smaller area, maybe you reduce the number of ingredients that you have until you are the best and only person serving that audience in with your specific solution, maybe within a specific geographic area or any other type of restrictions you can put on yourself because those restrictions actually lead to remarkability.” - Rich Brooks“I think it works best long term if you're doing something that is in alignment with either your mission or your values.” - Rich BrooksConnect with Rich on Instagram and Twitter at @therichbrooksRich's LinkedIn: https://www.linkedin.com/in/therichbrooks/Resources Mentioned:flyte new media: https://www.takeflyte.com/Agents of Change Podcast: https://www.theagentsofchange.com/podcasts/I WOULD LOVE TO HEAR FROM YOU! If you have questions, comments, or want to talk about life-changing opportunities, reach out to me through LinkedIn /in/keithleimbach, send me an email at harry@dincpie.com, or visit https://dincpie.com/

This week I have special guest Rich Brooks on the show.   Rich Brooks is founder and president of flyte new media, a web design and Internet marketing agency in Portland, Maine that has been in business for over 23 years.    His monthly flyte log email newsletter and web marketing blog cover topics such as search engine optimization, blogging, social media, email marketing, and building websites that sell.    Rich is also the host of  the Agents of Change Podcast and has been hosting the Agents of Change Digital Marketing Conference since 2012.   Join Rich and I for a great discussion on some of the latest web design and social media trends he and his team are seeing in 2021 as well as how Rich built one of the premier internet marketing agencies that has stood the test of time and of course some great pricing strategies.   Links:  Web: https://www.theagentsofchange.com    Web: https://www.takeflyte.com/     Twitter: https://twitter.com/therichbrooks     Facebook: https://www.facebook.com/therichbrooks    Instagram: https://www.instagram.com/therichbrooks/    Podcast: The Agents of Change Podcast: https://www.theagentsofchange.com/podcasts/      Send your pricing and business questions to paul@paulklein.net or Take The Pricing Quiz to see how your rates stack up or if there is room for improvement.   ***   EPISODE CREDITS:   If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

About the guest:     Jodi Flynn of Women Taking the Lead is an Executive Leadership Coach, Podcaster, Author, Speaker, and Workshop Facilitator for people-leaders. Rising women hire her to improve the skills that advance them to the top levels in their career and industry. Jodi is the host of the critically acclaimed Women Taking the Lead podcast, and an Amazon bestselling author with her book, Accomplished: How to Go from Dreaming to Doing. Jodi has spoken at the Massachusetts Conference for Women, The Maine Women's Conference, Podcast Movement, and the Agents of Change Digital Marketing Conference. She is the President of the board for The Maine Women's Conference and has been featured in Entrepreneur and Forbes Magazine.   In the episode:     2:23 – Although she has not always known what she wanted to do for a living, Jodi explains her career path. 6:10 – Nancy and Jodi talk about having a specialized niche and specific audience. 10:18 – Jodi talks about what she calls the lone wolf behavior. 15:57 – Jodi shares her how to tip for marketing and building a personal brand, such as exploring new technologies and letting yourself shine. 17:33 – Jodi tells a story of learning how to do webinars and discovering that it was not a good fit for her audience. 20:16 – To measure success, Jodi pays attention to her clients and the analytics on the different platforms she uses. 24:18 – Jodi shares some of her goals for 2020, such as recording her audiobook. 28:17 – Jodi shares some of the ways that have been successful for building the Women Taking the Lead brand. 37:29 – Jodi shares that she does intentionally network for her business and podcast, but she has unintentionally built her network as well. 44:19 – Jodi talks about the resources she uses on a day to day basis and the books that have helped her. 50:57 – Jodi offers a parting thought about focusing on your own mission.   Quote:  “In terms of success in marketing, it comes back to that balance of being true to yourself, focusing on your zone of genius, and then really homing in on where are your ideal clients hanging out. Go there and leave everything else alone and don't worry about it.” – Jodi Flynn, owner of Women Taking the Lead   Links:           How To Boost Your Reputation With Today's Buyers Accomplished: How to go from Dreaming to Doing Maine Women's Conference Google Suite The Slight Edge by Jeff Olson Essentialism by Greg McKeown How Women Rise by Sally Helgeson and Marshall Goldsmith Food, We Need to Talk   Activate the PR Maven® Flash Briefing on your Alexa Device.   Join the PR Maven® Facebook group page.     Looking to connect:            Email: jodi@womentakingthelead.com LinkedIn: https://www.linkedin.com/in/jodiflynn Twitter: @jodimflynn   Podcast: https://womentakingthelead.com/podcast/ Website: https://womentakingthelead.com/

Hello and welcome to yet another awesome episode. This week's guest is the lovely Jodi Flynn of Women Taking the Lead. She is an Executive Leadership Coach, Podcaster, Author, Speaker, and Workshop Facilitator for people-leaders. She works with women who are high performers but may lack confidence, are at risk for burnout, or may want to achieve that next big goal or level of leadership without sacrificing their health and happiness. Jodi coaches her clients on how to achieve more while doing less. She is the host of the critically acclaimed Women Taking the Lead podcast and an Amazon bestselling author with her book, Accomplished: How to Go from Dreaming to Doing. Jodi has spoken at the Massachusetts Conference for Women, The Maine Women's Conference, Podcast Movement, and the Agents of Change Digital Marketing Conference. She is the President for the board of The Maine Women’s Conference and has been featured in Entrepreneur and Forbes Magazine. This week's episode is empowering, inspiring, motivating, you name it!. I hope you have your journal close by, let’s dive into this awesome interview. Enjoy!

00:46 – Introducing today’s guest, Jodi Flynn 01:53 – Jodi’s entrepreneurial journey 03:09 – Dealing with Golden Handcuffs 05:00 – Travelling the uncertain path 08:17 – Transitioning from account management to coaching 09:36 – The decision to work with women specifically 13:27 – Jodi’s approach to coaching women 15:52 – Overcoming stress, fear, and misconceptions 18:38 – Common issues Jodi has observed from her clients 20:44 – Good enough 23:19 – Jodi speaks to the culture of Type-A Personality 25:27 – The importance of being in tune with yourself 27:14 – Where Jodi got her entrepreneurial spirit 30:34 – Jodi talks about the challenging aspects of starting her own business33:35 – The importance of self-care 35:40 – Jodi’s hopes for future growth within her business 39:34 – Jodi reflects on what she loves most about running her business40:44 – Fighting the negative voice in our head 47:28 – What Zen Money means to Jodi48:14 – Where listeners can follow JodiSound Bites:“I have that dream big gene, I guess.” (02:40)  “We hit certain points in life where it’s like all arrows are pointing that way, so go that way. Even though that way is scary, and uncertain, and unknown. The feeling of going the known path just feels like boredom and being stifled.” (05:00)  “It’s amazing how quickly we start achieving our goals when other people really connect with us and like us and feel relaxed in our presence.” (15:38)  “Once we know whatever belief or misperception is causing the stress and we can talk about it, we can challenge it and change it and take on something new.” (18:14)  “I say to many of my clients, ‘Your good enough is better than most people’s best.’” (20:44)  “I would say it’s still a struggle. There’s still an uncertainty in my business. I do not have a guaranteed paycheck.” (32:44)  “I think the most important thing as a business owner to do is to keep letting people know that you’re in business.” (34:29)  “As a coach, a lot of times people are buying you. They’re buying the energy that you bring.” (37:51)  “It’s been since I started my business that I truly felt that I was living my life’s purpose. And that is so fulfilling and gratifying” (40:32)  “Zen Money to me has an energetic flow. It’s moving, it’s nurturing, it’s taking care of us. I would say Zen Money is the money that heals and restores us.” (47:58)  About Jodi:Jodi Flynn of Women Taking the Lead is an Executive Leadership Coach, Podcaster, Author, Speaker, and Workshop Facilitator for people-leaders. She works with rising women to improve the skills that help them advance to the top levels in their career. She is the host of the critically acclaimed Women Taking the Lead podcast and an Amazon bestselling author with her book, Accomplished: How to Go from Dreaming to Doing. Jodi has spoken at the Massachusetts Conference for Women, The Maine Women’s Conference, Podcast Movement, and the Agents of Change Digital Marketing Conference. She is the President for the board of The Maine Women’s Conference and has been featured in Entrepreneur and Forbes Magazine. Links Mentioned:Jodi’s PodcastJodi’s YouTube ChannelJodi’s Instagram – @jodimflynnJodi’s Twitter – @JodiMFlynn Jodi’s FacebookJodi’s LinkedInJodi’s WebsiteJodi’s Email – jodi@womentakingthelead.comZen Money Financial QuizZen Money Website

My guest for Session 89 was actually the first non-behavior analyst on the Behavioral Observations Podcast. It's true! Way back in Session 15, Rich Brooks joined me to provide what was essentially a Digital Marketing 101 class. He’s back today – over 2 years later, to give us an update on digital marketing trends for 2019. In this episode we cover: Why you should pay attention to Google Analytics (and perhaps begin looking at Google Data Studio) Considerations for advertising on Google and Facebook How to blog more effectively (and why that helps attract people to your services) The basics of getting started with email marketing Even if you’re not an agency owner, there’s lots of great information in this show. I urge you to listen through to the end, because we close the show with a discussion of mastermind groups. This is not something I hear a lot about in our line of work, and I think mastermind groups have implications beyond marketing. Meaning, I think this is a practice that we, as clinicians, can replicate to better serve our clients. In case you missed Rich’s first appearance on the show, he is President of Flyte New Media, and hosts The Agents of Change Podcast. Rich is also the founder of the similarly-titled Agents of Change Digital Marketing Conference, which is held each September in Portland, Maine (one of my favorite cities, and home to some of the best restaurants and breweries in the world!). RICH WARMING UP THE CROWD AT THE LAST AGENTS OF CHANGE If you're interested in this event but can’t make it to Portland, don't worry; a virtual pass is available, so you can watch the proceedings from the comfort of your own home. Rich has generously provided a coupon code for podcast listeners, so if you buy a ticket to the event, enter “matt” at checkout, and save $25. If you want to tap into Rich's vast marketing experience at a lower barrier of entry, check out his book, The Lead Machine: The Small Business Guide to Digital Marketing. Alternatively, hit him up on social media (he is @therichbrooks on all social media platforms). Lastly, this episode of The Behavioral Observations Podcast is brought to you by GoLotus. Go Lotus’ mission is to break down the barriers of how we gather, process, and share information for clients. From practice management to data collection, they do it all. It is so simple your entire team can be up and running in less than an hour. If you want to get their data tracking system free for 90 days, go to golotus.com/register. And use the promo code MATT. There are some other discounts available too, so again, head over to golotus.com/register for more info.

Ever thought about running a live event but just don't know where to start? Luck for you, we've pinned down internet marketing expert and live event genius Rich Brooks to share his top tips. Rich organises and runs The Agents of Change Digital Marketing Conference (https://www.theagentsofchange.com/conference/) and speaks on stage in front of local and national audiences… so he certainly knows his stuff!

Today's Flash Back Friday comes from Episode 105, originally published in October 2013. Rich Brooks is founder and president of Flyte New Media, a web design and marketing firm in Portland, Maine. He is a nationally recognized speaker on entrepreneurship, Internet marketing and social media. He presents and blogs at www.FlyteBlog.com on web marketing topics such as social media, search engine optimization, email marketing, blogs and building websites that sell. He is currently an Expert Blogger at www.FastCompany.com and a regular contributor at www.SocialMediaExaminer.com. Rich is a founder of The Agents of Change Digital Marketing Conference, an annual conference on search, social & mobile marketing. He is the “tech guru” on WCSH Channel 6's evening news show, 207, and teaches web marketing and social media courses for entrepreneurs at the University of Southern Maine's Center for Continuing Education. Website: www.TakeFlyte.com

Our guest for this week is Rich Brooks, the president, Web Marketing Strategist, and Chief Blogging Officer at flyte new media, and also the founder of the Agents of Change Digital Marketing Conference. Back in 2012, Rich started the Agents of Change as a weekly podcast and an annual conference that’s all about search, social, and mobile marketing. For this year's conference, Rich has prepared a special discount, exclusive to the listeners of our show. Our topics include: What is the Agents of Change conference all about? What are some of the key events and workshops included in the Agents of Change? Things you should know before organizing your own event or conference. What are some of the benefits of putting together a large-scale event? Connect with Rich: Website: www.theagentsofchange.com LinkedIn: https://www.linkedin.com/in/therichbrooks/ Twitter: https://twitter.com/therichbrooks Facebook: https://www.facebook.com/therichbrooks   This Week’s Gift: $25 off for the Agents of Change Conference!When checking out, use the promo code:BLC   What's Next? Learn skills that will make you the sharpest person in the Boardroom:  https://humanresources.teachable.com/   Like This Episode? Leave a tip! Learn More: https://www.patreon.com/blc   --- Listen: iTunes | Podbean | Spotify Connect: IG | T | FB | Website | Sponsor Music: http://www.bensound.com/royalty-free-music --- This episode is powered by Jumpstart:HR, LLC HR Outsourcing for Small Businesses and Startups: http://www.jumpstart-hr.com  

A few weeks ago, leading up to the Agents of Change Digital Marketing Conference, I did a "Twitter Chat" with the help of my friend Madalyn Sklar, as well as a number of other digital marketing experts. We answered 12 digital marketing questions and had a rollicking good time! However, you can only give so much nuance in 140 characters or less, so I decided to take a few of my favorite questions and turn them into a Twitter-style mailbag episode! http://www.theagentsofchange.com/215

One thing we've been told for years is that you need an email address in order to do business. I agree with that statement, but in regards to where that email address is used, I'm not in favor of listing email addresses on a website. Email Address or Contact Forms? I am, however, a huge fan of forms, and this week's BeBizzy Break Podcast features an interview with Rich Brooks from the Agents of Change Podcast on that very subject. What are the benefits of using a form? Not divulging email addresses to potential spammers Guiding possible leads by asking questions in the form. Inputting form information into a CRM. Pushing the form to multiple recipients, or to a specific person where applicable.  A few more things about Rich Brooks. First, tickets for the annual Agents of Change Digital Marketing Conference are now on sale. The conference takes place in Portland, Maine, but it's also streamed online and available via on demand video. Jay Baer is the keynote and more great speakers will be announced soon. The event is on 9/15/2017 and people can learn more at http://www.theagentsofchange.com   Second, he has a book called The Lead Machine: The Small Business Guide to Digital Marketing that's available now. Your audience can download a free chapter at http://www.theagentsofchange.com/marv   Enjoy the interview, bad voice and technical issues aside, and don’t forget to send us any suggestions for apps to review or people to interview. And subscribe to the BeBizzy Break Podcast on iTunes and Stitcher Radio.  And as always, leave the technical stuff to us!

Thanks to all of the digital marketing and social media platforms available to us today, businesses have the availability to reach their customers on a global scale. But what if you’re looking to concentrate on a more local level? Learning to expand your local footprint using these same platforms can be very important, too. Once you figure out the best digital market action plan that works for your particular business, you can begin to use the abundance of tools that these various platforms offer to niche down and target exactly the people you need to reach for your business’s success. By following the four main elements of a successful marketing framework - attraction, engagement, conversion and measurement - you can then pull in the different tools or channels that make the most sense for you based on your business and your audience, and you will find success. Rich Brooks is the founder and president of flyte new media, a web design and marketing firm in Portland, Maine. A thought leader in his industry, he has helped countless small businesses on the topics of search, social and mobile marketing as well as how to reach your ideal audience. His Agents of Change Digital Marketing Conference has brought together top notch experts in the industry giving you their valuable tips on leveraging the digital marketing channels available to businesses today.   www.agentsofchangecon.com/140

Do you wanna know more about digital marketing? Then you’ve come to the right episode.    Our guest, Rich Brooks, is a digital marketing expert, that oversees a web design and online marketing firm out of Portland, Maine called Flyte New Media.   He is a nationally recognized speaker and content creator, who has been featured on CNN.com, the Huffington Post, Inc. magazine and many other publications.     Rich is also the founder of the Agents of Change Digital Marketing Conference - which is in its 4th year, he just relaunched his Agents of Change podcast.   On this episode, Rich and I chat about all things digital marketing -  including how critical email is to your business growth.   Key Highlights From This Episode:   Why going to live events are the best way to establish relationships. What is the best way to meet your ideal customers and covert to quality leads? The interesting way that Rich came up with the name of his agency. Why Rich decided to launch an annual conference, particularly in Maine. Why your email list is the most valuable tool you have as a small business owner. What is the best way to actually grow your email list. And so much more! Important Mentions from this Episode (with links): Flyte New Media website Agents of Change Conference *Gen X Amplified listeners can get $25 off their pass, by using the promo code = GenX  Agents of Change Podcast Rich Brooks on Twitter Rich’s first blog back in 1997 “It’s Hard to Be a Saint in the City” by Bruce Springsteen Boomerang for Gmail Thank you for listening! Thank you so very much for checking out the podcast. There are so many other shows out there, so the fact that you took the time to listen in really means a lot!   Now if you enjoyed the show, I would be extremely grateful if you would go to iTunes and give an honest rating and review for this podcast. Ratings are very important when it comes to overall rankings and especially availability of the show for more people to enjoy.   And I do in fact read every review because your feedback is valuable and it’s important that we focus on providing the best content we can to our audience.    And please don’t forget to subscribe to Gen X Amplified in iTunes, if you haven’t already. That way, you will get updated each and every time a new episode is made available.    Also, if you could - share this episode on any social networks you see here below of this post, that would be awesome.   Again, thanks so much, and until next time - all the best to your success!  

Rich Brooks is founder and president of flyte new media a web design and marketing firm in Portland, Maine. He is a nationally recognized speaker on entrepreneurship, digital marketing and social media.  He is a founder of The Agents of Change Digital Marketing Conference, an annual conference on search, social & mobile marketing. He runs The Marketing Agents Podcast where he interviews marketing experts from around the world on search, social & mobile marketing.  He is also a regular contributor at SocialMediaExaminer.com, the world’s most popular social media marketing blog. http://womentakingthelead.com/rich-brooks/

Rich Brooks is the founder and president of Flyte New Media, a web design and marketing firm in Portland, Maine. He is also the founder of The Agents of Change Digital Marketing Conference and host of The Marketing Agents Podcast, where he interviews marketing experts from around the world on search, social & mobile marketing. Rich is an expert blogger, frequent television guest, and a web marketing and social media teacher for entrepreneurs.

Adventures in Visibility | How to Boost Your Visibility with SEO to Get Better Conversion on Your Site In this episode of Adventures In Visibility I welcome my good friend and colleague, +Rich Brooks founder and president of flyte new media, to discuss search engine optimization (SEO), visibility and how to better better conversions on your site. Rich Brooks is founder and president of flyte new media, a web design and marketing firm in Portland, Maine. He is a nationally recognized speaker on entrepreneurship, Internet marketing and social media. He is currently an Expert Blogger at FastCompany.com and a regular contributor at SocialMediaExaminer.com. Rich is a founder of The Agents of Change Digital Marketing Conference, an annual conference on search, social & mobile marketing. He runs The Marketing Agents Podcast, where he interviews marketing experts from around the world on search, social & mobile marketing. On the Hangout Rich and I discuss: ~ How to discover which keywords your ideal customers are looking for ~ How to place them strategically on your site for maximum impact ~ How to use them for blog posts and YouTube videos to increase your reach ~ How to drive people to your site for improved conversions Connect with Rich: Twitter: http://twitter.com/therichbrooks Website: http://www.takeflyte.com Agents of Change Conference: http://www.agentsofchangecon.com/ Marketing Agents Podcast: http://www.themarketingagents.com/itunes Watch previous Adventures in Visibility here: http://denisewakeman.com/hoa If you'd like to get on the email list to get notified about future Adventure Hangouts and when video replays and show notes are posted, go to http://AdventuresInVisibility.com or reply below with a request to be added to my G+ Adventure Circle.

Rich Brooks is founder and president of Flyte New Media, a web design and marketing firm in Portland, Maine. He is a nationally recognized speaker on entrepreneurship, Internet marketing and social media. He presents and blogs at flyteblog.com on web marketing topics such as social media, search engine optimization, email marketing, blogs and building websites that sell. He is currently an Expert Blogger at FastCompany.com and a regular contributor at SocialMediaExaminer.com. He is a founder of The Agents of Change Digital Marketing Conference, an annual conference on search, social & mobile marketing. He is the “tech guru” on WCSH Channel 6's evening news show, 207, and teaches web marketing and social media courses for entrepreneurs at the University of Southern Maine's Center for Continuing Education.