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Jon chats with Laura Pearman, an expert in personal branding about the importance of personal branding for solo and small firm architecture practice owners. They discuss how you can adapt your personal brand as your business grows. Laura shares tips on how to start and build a strong personal brand, and explains common misconceptions people have about it. They also discuss how external factors like your views on the environment and technology may influence your personal brand. Jon and Laura also share personal stories about their own experiences. Laura shares steps you can take today to align your personal brand with your business goals.Today's Guest...Laura Pearman is an internationally recognised Personal Brand Consultant with over a decade of experience helping leaders create impactful and authentic personal brands. Based in the UK, Laura specialises in bespoke strategies, combining creative vision with sharp business acumen. She's known for her quirky Vintage style, straight-talking Northern charm, and ability to bridge the gap between business owners and creatives. Laura's work has empowered countless leaders to elevate their authority, embrace their uniqueness, and drive results.Episode Highlights...00:00 Introduction01:15 Meet Laura Pearman: Personal Brand Consultant05:33 Personal Branding Misconceptions09:11 Challenges for Architects in Personal Branding15:52 Practical Steps for Personal Branding23:04 Client Success Stories29:11 Final Thoughts and Takeaways39:09 Conclusion and Next Episode PreviewKey Takeaways...Your Personal Brand Grows with YouYour personal brand isn't something you set up once and forget about. It changes as your business and the industry evolve, so you'll need to keep refining and updating it to stay relevant.Stay True to Who You AreThe best personal brands feel real and reflect who you truly are. Make sure your brand matches your values and those of your business to create a consistent and relatable image.Use Research to Guide Your BrandGood personal branding is based on research. Look into industry trends, key players, and new ideas. Tools like the PESTLE model can help you spot what matters and keep your brand relevant.Links Mentioned In The Episode...Grab Laura's Personal Branding Checklist
In this special episode of Architecture Business Club, Jon marks the podcast's one-year anniversary, celebrating 57 episodes. Jon shares his journey of starting the podcast, its initial reception, and future plans. Catch interesting stats about podcast longevity, listener demographics, and download milestones. Jon also reflects on his motivations, lessons learned, and the hard work required to maintain a podcast. He thanks listeners for their support and talks about exciting future guests and projects. Tune in for inspiration and tips on launching your own podcast!Episode Highlights...00:00 Introduction01:28 Podcast Statistics and Achievements05:24 Why I Started This Podcast13:55 How I Launched The Podcast18:47 Launch Day and Early Feedback23:47 What Happened After The Launch31:11 The Realities of Podcasting33:13 Future Guests and Aspirations35:43 Launching Your Own Podcast: Tips and Advice40:55 Community and Membership Plans44:16 Gratitude and Closing RemarksKey Takeaways...Starting a Podcast: What to ExpectStarting a podcast takes planning and preparation. You'll need to learn the tech, face personal fears like public speaking, and stay on top of the workload to produce regular, quality episodes. Setting a launch date, practising with test interviews, and planning ahead can help you feel more confident and ready to hit the ground running.Growing Your Reach and Building ConnectionsA podcast can open doors to new opportunities. You might get noticed for awards, or be invited to events and interviews. Hosting or being a guest on podcasts helps you build connections and collaborate with others in your industry, creating chances to grow your practice.Staying Consistent and Building CommunityRunning a podcast means sticking with it to keep the content flowing. But it's about more than episodes—it's about creating a space where people connect. Your podcast becomes a way to build lasting relationships.—--Want to be the first to know when we open the doors to our membership community?
The profile picture you share on your directory, your social media and your website is a chance for people - and potential clients - to connect with you. So it's important to make a great first impression and stand out from the crowd. So here are 10 tips to help make your profile picture stand out, get noticed and be recognised. Links to follow: Episode 52: https://www.janetravis.co.uk/podcast/how-to-start-your-private-practice-branding-on-a-budget-with-laura-pearman/ (How to start your private practice branding on a budget, with Laura Pearman ) https://growyourprivatepractice.co.uk/ (Grow Your Private Practice membership)
► Create your free systeme.io account here: https://systeme.io With 39 jobs in 39 years, Laura Pearman has become a creative swiss army knife in the online business world. Specializing in brand strategy, photography, and creative direction, Laura has helped online businesses find and perfect their identity.In this episode, she explains how to:Make your first sales without a brand strategyBuild your brand identity without a checklist or gurusTarget your ideal customers through brand photographyUse social media to tell your story and relate to your audience► Subscribe to our channel and join us as we dive into everything entrepreneurship, digital marketing, and online business.ABOUT SYSTEME.IO:Systeme.io is a simple, affordable, and intuitive online all-in-one marketing tool for anyone who is looking to grow their online business.Manage every single aspect of your business in the same place with systeme.ioFOLLOW US ON SOCIAL MEDIA!► Instagram: https://www.instagram.com/get.systeme.io/► Twitter: https://twitter.com/systeme_io► Facebook: https://www.facebook.com/groups/251145835476950► LinkedIn: https://www.linkedin.com/company/getsystemeio/
Joining me on this episode is someone who embodies this brand authenticity and literally walks the talk. Laura Pearman is the owner of Laura Pearman Creatives which offers brand strategy, creative direction, and brand photography.We discuss:● How she lives as a vintage pin-up● Adapting her services to respond to the demands of the creative economy and the pandemic situation ● How she approaches her photography service as a total branding experience ● The Fear Factor of education and why it comes naturally for her to loop her clients in on how and why she works the way she does● The origins of MwahTV and how it helps people create content they want to, not just content they think they should be producing ● Why she humanizes her brand by inserting rough footage and blooper reels in her videos● The different themes of her personal brand (cocktails, music, Suki the cat, traveling, and feminism)● How she maintains her authenticity while keeping some content topics off-limits● Her YouTube growth and content marketing best practices● A loophole she found in YouTube forecasting● Sonic Branding and examples of brands who are doing it really well● Struggles she faced as a creative and the importance of speaking up about anxiety and depression as a creative entrepreneur● Her advice on being realistic with your time and being open to adapt and modify what you're doing ● Her mantra on being happy to failMentioned in this episode:BDM Podcast Interview with Michael Janda: [link when episode goes live]McDonalds Whistle: https://www.youtube.com/watch?v=SE1B3N_a7fE For more of Laura's work, head on over to her channels:Facebook: https://www.facebook.com/LauraPCreative/ Instagram: https://www.instagram.com/laurapcreative/ Twitter: https://twitter.com/laurapcreative/ Website: https://www.laurapearman.com/ YouTube: https://www.youtube.com/c/MwahTV/ Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideo Discount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.
Starting in private practice can be expensive, but it really doesn't have to be. In fact, the good news is there are many, many ways to start your private practice branding on a budget. I ‘bootstrapped' my business, and so did Laura Pearman, todays guest expert. And in this podcast we look at how to get started without spending a fortune. Laura is a brand strategist and international photographer and she knows a thing or two about how to stand out in the crowd in a busy market, and she shares some absolute gems that I know you're going to love. AND Laura has offered listeners a very special opportunity to work with her at a 50% reduction, so to take advantage of that very generous offer, the link is below In this episode we explore: Why you shouldn't spend a lot on when you're starting out How to make the most professionals services when the time is right Starting with a MVP (Minimum Viable Product) The importance of a good headshot Top tips for taking a stand out selfie How to share personal photos on instagram if you don't like being on camera How to choose the right photographer for you And as an extra special treat, Laura has exclusively offered you a great opportunity that might interest you. About Laura PearmanLaura is a brand strategist and international photographer. She lives in Tyne & Wear with The Viking and Suki the Cat, and lives her life as a modern-day vintage pinup. She helps ambitious business owners turn up the volume on their businesses with brand strategy, creative direction and brand photography. And she is also a passionate feminist. She is the host of https://www.youtube.com/c/MwahTV (#MwahTV) on YouTube And you can watch her episode ‘How Much Money Should You Spend on Your Brand? Why You Should NEVER Spend Big on Your First Brand' https://youtu.be/n5eVZkZX4Y0 (HERE) Connect with her on https://www.instagram.com/laurapcreative (Instagram) Check out her website at http://www.laurapearman.com (www.laurapearman.com) To apply & find out more about her special Branding Offer of 50% off, https://www.laurapearman.com/open-categories-call/ (click here)
Brand strategist Laura Pearman talks Branding With Creativity.This episode was originally broadcast as a livestream on December 18, 2020. It has been edited from its original format.***Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.
A warm welcome to Be a Bigger Fish. This episode stars photographer and personal branding expert, Laura Pearman. If you're wondering whether it's important for an audience to see the person behind the podcast, or the senior leaders in a company, listen to Laura's take on it. She shares brilliant advice on how to show up and share your creativity with confidence. We also talk about encouraging shy people to step in front of the camera and what online influence is all about. You can find Laura on Instagram @lpearmanphotos and you can join her selfie challenge here https://www.laurapearman.com/love-ya-selfie-challenge/ Find out more from our show notes on peppermintfish.com
Do currently have photos that you feel are not really very you? Or you feel your photos are just the same as everyone else, there is nothing really very different about your photos. Or perhaps you're thinking of getting some new photos done, but have no idea where to start and how you can make them unique to you, so you stand out, and they are totally on brand for you and your business and that your personality shines through. In this episode I'm talking to the wonderful Laura Pearman, branding photographer superstar. Laura helps creates career defining photography for ambitious business owners, influencers and professional speakers all over the world. And we are going to be talking about how to stand out, using your brand photography. To find out more about Laura https://www.instagram.com/lpearmanphotos/ (Follow her on Instagram) Watch her on YouTube on her channelhttps://www.youtube.com/channel/UCBlsIjXu9xxONCQVZSkQb6A ( Mwah TV) Laura's resources https://www.laurapearman.com/headshots-return-on-investment/ (Headshots ROI Checklist) https://www.laurapearman.com/6-months-to-perfect-headshots/ (6 Months To The Perfect Headshots) Join the Unleash Your Niche Facebook Community For more about me visit amycaiger.com
In this episode I talk with Laura Pearman,Laura setup her photography company 8 years ago focusing on helping influencers and entrepreneurs to grow their business with a powerful personal brand approach. This includes working out how their marketing strategy can be upheld with fabulous visual assets.During the interview we discussed:Laura's career beginning at the age of 12Phtoography & HeadshotsPersonal BrandingModern Day FeminismCyber Cocktail MeetingsMHAW TV
The right headshot can tell a thousand stories about your business and your brand. It's another form of personal marketing that is becoming so important in today's social media marketplace. It's no longer acceptable to hide behind a logo or faceless image – people want to be able to see who is behind the brand. Headshot photographer Laura Pearman has spent the last eight years creating a bespoke headshot business which really focuses on getting to the heart of a client's brand. These are images that are part of a strategic marketing plan, that tell an audience straight away about the personality behind the company. They are powerful visual assets that can help your company grow. If you want to know more, listen to the podcast, or tune in to Laura's Youtube show every Friday. For a selfie masterclass, try Laura's 5 day challenge #loveyourselfie and share your images… We discuss The importance of personal marketing How to tell your story in one picture Why you need to give your audience visual clues to your brand Here's what you will learn How to capture your brand in one headshot Tips on choosing your photographer #Loveyourselfie masterclass More about Laura: Laura is an International Headshots Photographer and a Selfies Queen, she works with ambitious business owners all over the world to create career-defining headshots. Website: www.laurapearman.com Facebook Page: /lpearmanphotos Instagram: @lpearmanphotos If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you Also ... Join me in the Simply Marketing and Social Media Facebook Group by clicking HERE FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/10-steps-to-making-more-money FREE - 7 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 7 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge Work with me Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture. Find me at - www.alisonteare.com
Do you ever have clients or customers who seem impossible to please? If you're a coach or consultant, these typically show up as clients who sign up to work with you…and then don't do the work. But somehow they try to make it feel like it's all your fault. If you have a product-based business, these are generally the ones who ask for discounts and refunds - often without justification. These kind of people can be a huge drain on your energy - and your time. In this episode I share practical strategies for dealing with difficult clients and customers. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} Podcast shownotes How setting the ground rules can help reduce complaints (4:46) Why prevention is better than cure by managing expectations of clients (5:46) How setting boundaries can reduce your workload and manage client expectations (6:45) How to create a fairplay agreement for your guidelines and learn about mine (13:25) How having your FAQs on your sales page can help if a customer is dissatisfied(14:08) How communicating well and monitoring your communications can help protect against unhappy clients (16:48) How creating key blog posts in a membership can improve a client experience (18:10) How anticipating potential problems will help prevent problems with clients (22:39) How to use a discovery call with a potential client to decide if you can work with them (24:45) How to defuse a situation with an unhappy client (28:00) How putting the onus back on the customer can help de escalate a situation (29:38) How to deal with someone who complains by showering them with love (33:17) Why you shouldn't be afraid to refund people and let them go (36:20) Resources Jay Baer Hug your haters How to get the most out of the Build Your Audience Office Hour How to get the most out of your Build Your Audience membership Take part in my 7 day Facebook challenge here [202] Behind the scenes of my membership community (podcast) [219] How to get your ideal clients to fall in love with you with Laura Pearman (podcast) [281] How to find new clients or customers fast (podcast) [351] How to get corporate clients (and why you should) with Dylis Guyan (blog post) Lost your mojo with your membership community? Here's how to get it back. (blog post) How to add captions to your video using Kapwing and Rev.com (blog post) Build Your Audience Programme Order your 2019 Media Diary Rev.com* Kapwing Social Media Video Engagement Playbook Social Media Engagement Playbook LinkedIn Content Strategy Playbook Connect with me on Twitter, Instagram, Facebook and LinkedIn
Gravity - The Digital Agency Power Up : Weekly shows for digital marketing agency owners.
Laura Pearman is a photographer but she’s taken a very interesting route to market and done some really creative things in terms of business model along the way. The digital marketing consultant and entrepreneur spectrum is very broad and Laura shows us, as you’ll find out, that at the end of the day - you are at the heart of it all. Laura's Instagram: @lpearmanphotos Laura's ROI Checklist,: http://bit.ly/ROIBobGentle (http://bit.ly/ROIBobGentle) Visit the show website at www.bobgentle.com (http://www.bobgentle.com) Download > 7 Keys to unlock success in your digital agency : Free download @ www.bobgentle.com (http://www.bobgentle.com) Follow on Instagram and Twitter @bobgentle Join the Gravity Agency Facebook Community : https://www.facebook.com/groups/533887233740170/ (https://www.facebook.com/groups/533887233740170/) Please take a second to rate this show in iTunes. ❤ It will mean a lot to me.
Whether you’re a selfie queen/king or so camera shy it hurts, as an entrepreneur there’s no hiding from the fact that you are literally the face of your business! These days your audience don’t just want to see you, they need to see you. Here to tell us how to rock the selfie and get the most out of your headshot sessions is professional headshot superstar Laura Pearman…
International Photographer Laura Pearman shares her top tips on solo travel and how to shoot like a pro when you're on the road. Laura has even given me a free kit checklist at the end so stay tuned! Such a great value episode!
"A picture tells a thousand words... so why not choose what those words are?" – Laura Pearman, a UK based headshot photographer, discusses the importance of headshots to business – especially in the life of the solopreneur. We discuss how business revolves around trust and the potential headshots have to build that trust from the outset. Laura also discusses her own journey into headshot photography and leaving the "hard sell" world of portrait photography for a more easy going (and profitable) business in headshots. Connect With LauraWebsite: laurapearman.comTwitter: @lpearmanphotosInstagram: instagram.com/lpearmanphotos Join our Facebook Group! See acast.com/privacy for privacy and opt-out information.
Website: http://laurapearman.comLinkedIn: https://www.linkedin.com/in/laurapearmanFacebook: https://facebook.com/lpearmanphotosTwitter: https://twitter.com/LPearmanPhotosInstagram: https://www.instagram.com/lpearmanphotosPinterest: https://www.pinterest.co.uk/Lpearmanphotos
About Laura Laura is passionate about self confidence and self love. She is sharing her expertise on this through a series of new content in her Selfie Skool. Her latest course was called Love Ya selfie and it included 5 challenges you can take to improve your selfie photography abilities. I chat to Laura about... How she's building her following through challenges via a popup Facebook group Free versus paid for content How she's found her niche Her desire to encourage others to become better friends with themselves Connect with Laura HERE'S THE LINK TO THE WORKBOOK: http://bit.ly/LoveYaSelfie Visit her website On Twitter On Facebook On LinkedIn
In this episode, headshot photographer Laura Pearman talks about her innovative approach to marketing: how she ‘handpicks' her clients and gets them queuing up to work with her - and how you can apply her ideas to your own business. Here's what you'll learn in this episode: How Laura Pearman targets the people she really... READ MORE The post [219] How to get your ideal clients to fall in love with you with Laura Pearman appeared first on Janet Murray.
I met Laura a few months ago at a presentation she was doing explaining the importance of headshots and she was talking about how Hitler created his brand, I found it really interesting and just had to get her on the show. Laura is a Professional Headshots Photographer. She loves to work with clients to express their unique brand through the images created. Always on Location, All around the World. Guest Recommendations: Book: Worth Every Penny - Sarah Petty (http://amzn.to/2f2xcsm) Lucky Bitch - Denise Thomas (http://amzn.to/2xX1Vuv) Apps: Calm (https://www.calm.com/) To find our more about Laura and how you can connect visit the episode page (http://www.geoffnicholson.uk/050) on my website.
Laura has been in Professional Photography for 8 years, owning her own business for 5 years. Beforehand Laura had a whole other career in Marketing. She uses this experience & skill in her photography to help clients get their Headshots full on brand. Show Links: www.laurapearman.com www.socialmediastrategypodcast.com www.worldpodcasts.com
Laura is a Professional Headshots Photographer. She has been in Professional Photography for 8 years, and has had her own business for 5 years. Before photography Laura had a whole other career in Marketing. She now uses this previous experience and skill in her photography to help clients get their Headshots full on brand. As well as working personally for clients on their Headshots, Laura does a lot of work for Professional Speakers at different conferences. Sometimes this opens up interesting rabbit-hole projects. Part of Laura’s unique brand is that she has a Vintage personal style, she is a feminist and she says what she thinks. This is a Marmite/Vegemite decision. You either Love her or you Hate her. Show Links: Laurapearman.com Laura on Instagram Laura on Facebook Laura on Pinterest Laura on Twitter
Laura Pearman on why you need killer headshots for your business and personal brand - MAF135 This week I welcome Laura Pearman to the show. She's a photographer who specialises in headshots. If you're in business, have a website and use social media you should consider investing in some killer headshots to elevate your brand Welcome to episode 135 of the Marketing and Finance Podcast. We chat about: Why finding your niche is important and why Laura decided to focus on headshots Why you need killer headshots for your website and social media profiles Whilst mobile phone photos are good enough a professional shoot always takes your brand to the next level The process Laura goes through to find the real you, maybe the quirky you, to develop the best images for your personal brand Who is Laura Pearman? Laura set up Pearman Photography after travelling the world and working as an auditor in UK financial services. She focuses on headshots and has a mission to, "Improve profile headshots one undermining selfie at a time." She genuinely believes, and can prove, that a killer headshot can grow your business and make you money. Links and Show Notes. For links to the books and apps mentioned by Laura, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
The profile picture you use on social media and on your website can make a big difference to how people view your business. In this episode, headshot photographer Laura Pearman shares her expert advice on how to get pictures that will give the right impression to your prospective customers. Here's what you'll learn in this... READ MORE The post [169] Why your business needs great headshot photography (and how to get it) with Laura Pearman appeared first on Janet Murray.
Creative: How to be Pro-Photographer with photographer and legend Laura Pearman of Pearman Photography.
On the show today its all about the look. Presenter Dom O'Neill discuss living the dream via creative imagery. Laura Pearman from Pearman Photography talks to us about paying the bills by professional photography. It's not all glam and exotic photo shoots you know. Alister is trying his hand at logo design with the help of Gemma Davison (Graphic designer and animator). He'll discuss the inspiration and method for designing images from scratch. Plus in today’s tech section we are talking about cloud storage: Wetransfer.com ‘vs’ Dropbox ‘vs’ Skydrive. What is the best way to move your valuable files around the Internet? With testermonial from real people who use these products day in and day out you'll find out on the MYOB Show! Are you your own boss? If so, this is the show for you. It’s packed full of useful tips and advice from others just like you who are living the dream. Got an opinion? Get on the blog: www.myobshowuk.blogspot.co.uk Contact us via the email: myobshow@europe.com Get involved on Twitter: @myobshow