Beauty Mavens Podcast

We took an unplanned hiatus for a few weeks & now we're back! In this episode, we chat about what's been going on with our business, how we've pivoted during COVID, where we scaled + where we've cut back & how you can take advantage of your DM's to get more clients!

Carly Harmsen has worked in the Beauty Industry for 20+ years- 15 of which have been as a professionally licensed Master Aesthetician and Instructor. She bring 2 decades worth of experience and knowledge to her content, making her the premier source of beauty education. Her experience includes day spa and medical spa experience, working as a product representative, sales, consulting, and even running her own beauty studio! She shares her experience with you on our episode today! We dive into out of the box work in the industry, creating your own message in the industry , coming back stronger after Covid-19, and working in a sought after position as a brand rep. Follow Carly on IG @therealbesthetician Check out Carly's course: Radiant Beauty Nutritional Skincare Certification Course Use code: MAVEN30 for 30% off!! Stalk the latest @beautymavens_ --- This episode is sponsored by · Trainual: Trainual is a software that helps you document what you do, so you can easily delegate and train others. https://trainual.com/freemonth/

Co-Founder & CEO, Kim leads all developmental aspects of the international brand, Furtuna. The true expression of vitality, Kim is a clean beauty pioneer, master formulator, and award-winning natural products innovator. With a lifetime of experience, she has a track record of bringing unprecedented advances to the world of skincare and wellness. Born into the beauty industry, she carried on the family legacy of luxury skincare with a collection for the new generation. As a skincare educator and aesthetician, she teaches dermatologists, plastic surgeons, and estheticians what clients need and why skin is a reflection of health. Kim deeply cares about social change and advocates for safe beauty, family health, and human rights. She has served on nonprofit boards, founded an NGO, and has written educational skincare curriculum. --- This episode is sponsored by · Trainual: Trainual is a software that helps you document what you do, so you can easily delegate and train others. https://trainual.com/freemonth/

Today we sit down with Lana Wyer from Luxuncut! This episode is packed with lots of info and insight into being a beautypreneur. She opens up about some of the realities of pivoting from educating to opening a storefront and some surprising tasks of being a salon owner. She not only walks us through her hiring process, but also shares what she has learned and will do different in the future. Learning and growing through "failures", taking a $200 client to a $1000 client by innovating and doing house calls!  ONLINE BRANDING BOOTCAMP COURSE & WORKBOOK SALE!!!  Stalk the Mavens:  @beautymavens_ Lana on IG  @luxuncut --- This episode is sponsored by · Trainual: Trainual is a software that helps you document what you do, so you can easily delegate and train others. https://trainual.com/freemonth/

This is an episode you don't want to miss! Jamie from Lash Base chats with us all about what his journey in the beauty industry has looked like. Come for the accent, stay for all the insight, and leave with lots of valuable tips that you can implement in your beauty business today!! This episode covers a lot of topics from working at a family owned business, to balancing family, expanding their UK biz to the US and also bonus marketing tips!! Follow Jamie on IG @lashbase_jamie Stalk the Mavens @beautymavens_ Learn more about our Master Mavens Group Coaching Membership HERE! --- This episode is sponsored by · Trainual: Trainual is a software that helps you document what you do, so you can easily delegate and train others. https://trainual.com/freemonth/

Solo episode!! It's just Madi today! I am sharing 5 things that help me stay productive while working from home!! These 5 things really help boost my productivity and help me to move the needle along in my business! Learn more about our group coaching program here!! Let's be IG besties-- click here!!

Today we sit down with Savanna Boda, known on IG as @thedallasaesthetician! In this episode we talk more about her business model, which is to be ethical and honest with her clients.  She believes everyone deserves to feel beautiful and confident. Skincare shouldn't be deemed as a luxury service, its healthcare! She shares what she has done to create loyal clients, how she has been able to get comfortable being authentic, what she is doing right now in her business to pivot and continue to generate an income online.  Stalk Savanna  @thedallasaesthetician  Stalk the Beauty Mavens  @beautymavens_ For more additional business resources go here! 

Monica Mohan is the founder of the naildit app. A reservation app for nail artists, created with the consumer in mind. She has a background in cooperate and legal, with a JD/MBA, she left her law firm to take a leap of faith and enter the tech space in the beauty industry! She walks us through the ideation and creation phase of her product and what she has leRNED!

Today we talk to Annika Marshall, one of our master mavens! Annika Marshall is a Spokane native with a passion for esthetics and lashes! Trained by industry standouts, Annika has an unwavering passion for continuing to master her craft and give back to the industry. As a mom of 5, military wife, and business owner, she is constantly pushing the boundaries and constantly looking to inspire other women around her. We discuss challenges she faced while opening her studio and education center, how she is empowering the aesthetics industry, and what balancing motherhood and entrepreneurship looks like. Follow Annika @annika_empoweraesthetics https://www.empoweraestheticsspokane.com/ Stalk the Beauty Mavens @beautymavens_ Self Coaching worksheets https://www.masterbeautymavens.com/self-coaching-worksheets

If you are feeling down or stressed about what is happening, your feelings are SO VALID. We feel you. We are praying for each of you. Have a good cry & then checkout this list for things you can be doing in the meantime to generate income & get organized. In a service based industry, you're generally generating most of your income face to face with your clients.That is why we get so frustrated when clients no show us or cancel within 24 hours. Now that the country is being asked to practice social distancing, this can realllllly affect your income. Don’t let what is happening paralyze you! If you are finding extra time, because of cancellations or if your county has mandated a 2 week closure, use this time to work ON your business. We have compiled a list of ideas for you to be working ON your business while you can’t be working IN it & a list of ways you can continue to generate an income.

In today's episode we chat with Stephanie Green, who has built a large team and successful business with Monat. Her story is inspiring and she also shares some really great tips in this episode on how to sell using IG, building and supporting a large team, how to write instagram captions and share your story on social media so it connects with your audience. Stalk Stephanie @stephycogreen_

It’s March and we are doing MARKETING MADNESS all month! To kick it off we invited 5 experts onto our show to share their TOP marketing tip for you! These are top performing industry mavens who all have successful 6 & 7 figure beauty businesses! TAKE NOTES!! This episode is full of so much great insight and we can’t wait to watch your biz grow as you implement these marketing tips!! OUR GROUP COACHING PROGRAM, THE MASTER MAVENS MEMBERSHIP, DOORS ARE OPEN UNTIL MARCH 16TH!! For more info & to sign up for our Master Mavens Membership go here! https://www.masterbeautymavens.com Come hang out in Facebook with community of Mavens! https://www.facebook.com/groups/beautymaven For more biz tips follow us on IG @beautymavens_ A special thanks to our guests this week!! Make sure to follow todays experts for more inspo!! @lashcastpodcast @therealsheilabella @luxuncut @lwskincare @beautybizbffspodcast

In todays episode we sit down with M'lisa and Royal Ellis from Spa Strong! This husband and wife duo bring a unique and V important aspect to the beauty industry, a police officer and esthetician come together in the beauty industry with an amazing dynamic to educate on boundaries, policies, and safety in the beauty industry! Stalk them on IG @spa_strong Hang out with us @beautymavenscollective

We chat with Mimi Johnson in today's episode about how authenticity and consistency helped build her brand and book her dream clients -- that just kept coming! She has multiple brands and businesses in the beauty industry and has found success in each one! She shares her story with us and some of her top marketing tips you can implement today! Stalk the latest: @beautymavenscollective Follow Mimi: @mimijonline

This episode is all about getting CLEAR 2020 VISION! how to find alignment in your business and DREAM LIFE!! If you are feeling confused about what steps to take next in your biz, what you should be launching next, then this is for you!! We talk about why it is so important to create a vision statement!!

Chatting with Kelly Ann today about how she went from working a corp job for 7 years to starting a small mobile spray tanning business with the last $2K in her bank account. With a lot of grit, messy action + an insatiable yearning to LEARN all things marketing + sunless tanning, she was able to grow her small biz into a multi six figure, international business in just a few years. Beyond that she chats with us about mindset, mediation, visualization, and shares her top 3 marketing tips for other beauty professionals! Stalk her on IG: @iam_kellyann Join our Master Maven Membership HERE!

We got to Skype Kasia Bourke all the way from Australia and chat with her about her growing beauty business! Her story is inspiring and her outlook on business is refreshing and relatable! She gives you the permission you are looking for to let go of the pressures in business and just be true to who you are! Stalk her on IG to checkout the latest: @kasiabourke

Today (5 months ago) we sit down with Alise Carter, founder of BUA beauty, and talk about her business, failed partnerships- CONTRACTS, knowing what your next step is, surveying your clients, instagram, balancing being a mom and running a business, elevating client experiences, and building your dream life!

Today we sit down and chat with Dr. Lamees, a medical doctor by profession & a serial entrepreneur, about how being flexible with the opportunities that life has thrown her way has lead to multiple successful companies and accomplishments. We talk about being authentic, building a product based business, listening to your clients & making sure the message is getting through to your clients. For more great resources make sure to follow Dr. Lamees on Instagram @thedlmd & @shiffabeauty

Paul & Tussanee are fellow podcasters and the hosts of the LashCast Podcast. In todays episode they open up and graciously share their story & the ups and downs that they have faced in the industry as salon owners & beautypreneurs. The realities and not so glam parts of running and operating a million dollar beauty salon. We also chat more about the details and what you can expect at LashCon this year -- the beauty business conference you DON'T want to miss!

This weeks episode is especially exciting, we sit down with Mavens just like you and do a Q+A! At the end of day 2 of the Beauty Mavens Summit we did a live Q+A to answer any questions & make sure our Mavens were feeling confident about their business! If you have any questions pop up while listening to this weeks episode, jump in our private FB group and ask us there! We have a whole community of mavens that can help give advice and share their experiences with you! LINK TO JOIN FB GROUP:www.facebook.com/beautymavenspodcast

This weeks episode is especially exciting, we sit down with Mavens just like you and do a Q+A! At the end of day 1 of the Beauty Mavens Summit we did a live Q+A to answer any questions & make sure our Mavens were feeling confident about their business! If you have any questions pop up while listening to this weeks episode, jump in our private FB group and ask us there! We have a whole community of mavens that can help give advice and share their experiences with you! LINK TO JOIN FB GROUP:www.facebook.com/beautymavenspodcast

In this weeks show we sit down with Lori Ward. She has strategically built a scalable skin care business and is giving us some insight into what that has looked like for her. We cover a lot of great topics in this show including: social media, growing from an at home clinic to a brick and mortar clinic with employees, raising your prices, creating value, and scaling your business!

Finding & attracting your ideal client.

Today's guest has a unique story as she went from working in the sports industry to working in the beauty industry. She led a team and salon as salon director for 5 years, worked for MAC, and now is the Regional Manager for Salon Services, a boutique distributor for all things beauty. In this episode we talk about creating a loyal clientele through elevating your custom service. We talk about things you can do to sell more retail and create the overall salon experience for each client that comes to you!

In this episode Kristen + Madison are sharing a list of 11 things that you should be doing with your instagram to help you utilize the platform best for running a beauty business! These are simple changes that you can put into action today to revamp your IG!

We sit down this week with Elisha Monique and learn about her 18 years of experience in the beauty industry! She shares with us how she has become an expert in multiple areas of the industry, and learn more about the business bucket list she has created and how it has helped her live her dreams everyday! She also gives 3 simple tips to creating a six figure beauty business -- 3 things that you can implement today, seriously!

The Beauty Mavens are sharing their top tips for getting organized FINANCIALLY in your beauty biz. While this topic is not particularly sexy, it is definitely one of the more important things you can do in your business to make sure you are PROFITING, able to continue to live your dream life, & reach your financial goals!!

Today we Skyped with the coolest lawyer around. Brittany Ratelle focuses on helping creative entrepreneurs in all things legal. She is giving us FREE LEGAL ADVICE!! This stuff is important and often gets skipped in the beauty industry! You have to promise not to feel overwhelmed while listening to this episode — just take it one step at a time & apply her 7 legal tips to your beauty business today plus a bonus 3 tips for getting your website legal! Brittany has a lot of free resources on her website — including a thorough 1 page legal checklist that you can snag at brittanyratelle.com/checklistCreativecontracts.co — template website that will help you protect your business. Also check out her podcast the Law and Wit (talking about being legal in a creative space)

Today we sit down and talk with Cassandra McClure, a fellow Beauty Podcast Host of the Clean Beauty Podcast. Cassandra is an internationally recognized, multiple award winning, clean beauty make-up artist. In todays show she shares her story and how she was able to find her passion and niche down in the beauty industry. She is running multiple business in the industry and gives us some insight on how she is doing it all!

Stephanie comes on the show today to talk about how you can use your website to elevate your personal brand. She gives actionable steps that you can take today, questions to ask a web developing company before hiring them, and lots of SEO tips! We talk about the best social media strategies and how to build an online presence!

Talking with Tiila from Aether beauty — she has 7 years of experience working for Sephora as the head of product development for accessories and make up collaborations. She decided to create her own Clean Beauty Brand and her products are now being sold in large retailers including Neiman Marcus, Nordstrom, Sephora, Anthropologie, Credo Beauty, The Detox Market, and many other retailers across the US, Canada, and Asia-Pacific Region. Her story is full of passion and connections and it is so inspiring to hear about all her success! Use code BEAUTYMAVENS to receive 20% off online at aetherbeautyco.com

Today we sit down with Lisa Richards aka SKIN BOSS! She gives us all the tips of what makes her business different & successful. The Skin Boss approach focuses on explaining the why, educating yourself first, and focusing on your client and their NEEDS.

Today we sit down and talk with Erin, the creator and founder of Simple and Blush. She opens up to us about her story and how she has been able to share that with her audience through her products and brand. This episode covers a lot of great topics including, affirmations, influencer marketing, networking, drop shipping & creating a successful e-commerce business.

In today's Episode we chat with Katelyn, the founder of 7C Salts -- A line of handmade Chakra bath salts that help you feel relaxed, realigned, and reconnected. Her business is full of HEART! We talk with Katelyn about each of the 7 Chakras, energy healing, and her amazing story of how she got here today!

We take the podcast on the road this episode and sit down in Palm Springs with Carley Smedley. The first half of her career was spent traveling as an artistic educator and brand ambassador for Matrix where she was trained by some of the most iconic stylists in the hair industry! She has had her work published multiple times and is giving us all the tips and tricks for getting YOUR work out there!

Today we are coming at ya from sunny Palm Springs at Alt. Summit. We met Taby at the summit and knew she would be a great fit for the podcast! Taby has a full permanent makeup clientele, a clothing brand, and a new studio. She has a lot of great insight to share!! We, of course, talk about all things business including: the seasons of entrepreneurship, failing, generosity in business, specializing in 1 service and having happy clients!

Being vulnerable about the struggles of entrepreneurship

This weeks guest is a Licensed Master Esthetician and IMAGE Skincare's Utah Business Development Manager & Clinical Educator. She has been in the skincare industry for 21 years. We dive deep into skincare ingredients, over the counter products vs. professional, building a retail empire, being confident & putting yourself out there and more!

Today we talk to one of Glymed Plus' top Sales Reps, Educators & Account Managers, Melissa Shippen. She shares her story of how she worked her way up in a large skincare company. We chat about getting in with your dream company, setting boundaries, being confident, making sure your getting your return on investment with new services and machines, and of course skin care tips. This episode is full of good advice and perfect for all you mavens wanting to get your foot in the door with large companies!

At the end of our summit we sat all our Maven Mentors on stage for a Q+A session with our attendees. Our panel of Mavens included: Lori @lwskincare Bailey @schiessstylesJessie @girltalkwithjessMadison & Kristen @beautymavenscollectiveJen @beautymavenjenSam @sam.blushbeautyJess @jassanford

The Mavens answer FAQ from listeners to help solve problems in your beauty business.

Today we chat with Maddy Howard about balancing work, life, relationships, and taking care of yourself. Maddy has been on a journey the last few years to take care of herself first and her business second. Your business is only as successful as YOU are!

Running a business with 3 BFF's & how they manage the dynamic

Today we chat with Alma, who has been in the industry for over 8 years. She is an educator for two amazing companies, Precis Brows and Glymed Skincare. We talk about how she got her start and how building community and collaboration has built her beauty business.

Kristen + Madison sit down for a skincare quickie! We are sharing our Core Four -- the 4 products you should be using in your skincare regimen. A simple approach to taking care of your skin, really it is just 3 steps morning & evening!

Rachel Balderston, the owner of Lash Effect, visits us in the studio to tell us her story of how she opened her own studio and now manages 15 employees! She has been mentored by some of the best in the industry and gives us some helpful tips you can apply to your beauty business today and will help set you apart!

We sit down with Jess Kitchen who is one of SeneGence's top distributors. She was Crowned a Sapphire Crown Princess - meaning her and her team did over 3 million in sales in her first 8 months of joining the company! Jess is all about empowering women, she gives us her top 3 sales tips that have brought her so much success and allowed her to support her family of 4 and build her dream home on her income alone!

Giving you permission to DREAM BIG this year and giving you the tools to achieve those goals. Too often our New Years resolutions seem to come and go before the Q1 is even finished! We are sharing 5 things we did in 2018 that helped us stay on track and achieve our goals!

What I've Learned from All the Mavens

Papa Greg spills his 23 year business experience on taking pride in everything you do & enhancing your customers experience.