Best of Book Marketing

With Special Guests Laura Drake & Sharon DukettMarketing books is hard, but what if your book includes themes readers might consider sensitive or controversial?From political commentary and social issues, to serious medical topics like cancer, dementia or the right to die, how should you approach marketing books like that?Join us for a frank conversation about the challenges and opportunities presented when marketing controversial books.Laura Drake is a hybrid author of Women's Fiction and Romance. Her debut, THE SWEET SPOT, won the Romance Writers of America® RITA® award for Best First Book. She's since published 10 more romances and 4 Women's Fiction. Sharon Dukett is an award-winning author who writes thrillers and memoirs. Her memoir, No Rules, won a gold medal in the Next Generation Indie Book Awards in Memoirs (Historical/Legacy). Her novel, The Shutdown List, won the 2025 Pencraft Winter Prize for Best Fiction – category Thriller.Lainey's novel! ⁠⁠The Exit Strategy is fun feminist fiction and a 15-time award-winner! A powerful, entertaining, and uplifting story of how even the smartest and strongest women fall victim to manipulation, and how, supporting one another, they can fight back, and find friendship.Winner of 15 book awards including Readers' Favorite, American Fiction Awards, National Indie Excellence.⁠⁠Join our newsletter⁠⁠⁠ and you'll always hear about new episodes and resources!Visit our ⁠⁠⁠⁠⁠episode page⁠⁠⁠⁠ ⁠for all resources and links featured in this episode.

With Special Guest Jessie Cunniffe of Book Blurb Magic, expert on writing book blurbs that sell.The book blurb (back cover description) is one of the most essential elements for your book's success. But it can also be one of the most challenging! In this episode, Jessie Cunniff joins Paulette and Lainey to go deep on her formula for writing a great blurb and discuss mistakes to avoid.Jessie Cunniffe is a professional blurb writer and book blurb coach from Sydney, Australia. A passionate advocate of the indie author community, Jessie has dedicated herself to taking the pain out of blurb-writing with her custom blurb services and two signature courses: Book Blurb Magic and The Spicy Blurb Playbook. ⁠Join our newsletter⁠⁠ and you'll always hear about new episodes and resources!Visit our ⁠⁠⁠⁠episode page⁠⁠⁠ ⁠for all resources featured in this episode.Paulette's new novel! ⁠⁠⁠What We Give Away⁠⁠ ⁠by Paulette Stout (just released!)In this compelling tale of self-discovery and romance, Leslie must navigate a world that demands she conform, while finding the courage to be true to herself and live her best life.

With Special Guest Camille Pagán, master-certified career and mindset coach and #1 Amazon Charts and Washington Post bestselling author of numerous novels.Nothing in life goes as expected, and the same is true for our author journeys. Making a career change in our author lives can feel uncomfortable, scary and even like admitting failure. But change also presents opportunities to grow, innovate, and become even better. Lainey and Paulette welcome the incomparable, Camille Pagán, to discuss how to successfully navigate career pivots and emerge stronger on the other side. Join our newsletter⁠ and you'll always hear about new episodes and resources!Visit our ⁠⁠⁠episode page⁠⁠ ⁠for all resources featured in this episode.Episode Sponsor:Alida Winternheimer is the author of ⁠The Story Works Guide to Writing series ⁠of craft books. She offers ⁠coaching⁠, editing and MFA-level writing workshops that focus on developing the writer while growing craft knowledge and skill. And she has a special offer for friends of this podcast (10% off her Spring workshops if you use code BBMLOVE at ⁠www.wordessential.com/workshops⁠ ! Book Marketing Help from Lainey:⁠⁠⁠⁠⁠ 12 Weeks to Book Launch Success⁠⁠ ⁠⁠is Lainey's program to help authors successfully launch their book. ⁠⁠⁠⁠⁠⁠⁠Join the wait list⁠⁠ ⁠here⁠.⁠Paulette's new novel! ⁠⁠What We Give Away⁠ ⁠by Paulette Stout (just released!)In this compelling tale of self-discovery and romance, Leslie must navigate a world that demands she conform, while finding the courage to be true to herself and live her best life.

Setting goals is a great way to ensure you're spending your precious time and resources on what matters. Join Paulette Stout and Lainey Cameron as they discuss tips for authors looking to set annual goals, including ways you can effectively measure along the way. Your fearless hosts will also go over their personal goals for 2025, and spoiler alert--sometimes not doing something can be a goal too! Book Marketing Help from Lainey:⁠⁠⁠⁠⁠ 12 Weeks to Book Launch Success⁠⁠ ⁠⁠is Lainey's program to help authors successfully launch their book and a new group is starting on February 24th, 2025! ⁠⁠⁠⁠⁠⁠Join the wait list⁠⁠ ⁠here⁠. Paulette's new novel! ⁠What We Give Away⁠ by Paulette Stout (releases February 4th, 2025) In this compelling tale of self-discovery and romance, Leslie must navigate a world that demands she conform, while finding the courage to be true to herself and live her best life. Episode Sponsor: Alida Winternheimer is the author of ⁠The Story Works Guide to Writing series ⁠of craft books. She offers ⁠coaching⁠, editing and MFA-level writing workshops that focus on developing the writer while growing craft knowledge and skill. And she has a special offer for friends of this podcast (10% off her Spring workshops if you use code BBMLOVE at ⁠www.wordessential.com/workshops⁠ ! ) ⁠⁠⁠⁠⁠⁠Join our newsletter⁠ ⁠and you'll always hear about new episodes and resources! Visit our ⁠⁠⁠⁠episode page⁠⁠⁠ ⁠for all resources featured in this episode. Got ideas for future guests and topics? ⁠⁠⁠⁠⁠⁠Send us your ideas here⁠⁠ ⁠⁠⁠⁠(or submit as a potential guest). Plus, don't forget to subscribe to the podcast and leave a quick rating or review!

With Special Guest Mark Leslie Lefebvre, author of An Author's Guide to Working with Libraries and Bookstores. Nothing excites the imagination of an author more than seeing our books on the shelves of bookstores and libraries. But how do you get your book in a bookstore or library? In this episode, we're pleased to welcome Mark Leslie Lefebvre, an author, professional speaker and bookseller with over 30 years of experience, to talk about how to work with book sellers and librarians to get your book noticed and on shelves. ⁠⁠⁠⁠Join our newsletter and you'll always hear about new episodes and resources! Visit our ⁠⁠episode page⁠⁠ for all resources featured in this episode. Episode Sponsor: Alida Winternheimer is the author of The Story Works Guide to Writing series of craft books. She offers coaching, editing and MFA-level writing workshops that focus on developing the writer while growing craft knowledge and skill. And she has a special offer for friends of this podcast (10% off her Spring workshops if you use code BBMLOVE at www.wordessential.com/workshops ! ) Book Marketing Help from Lainey: ⁠⁠⁠12 Weeks to Book Launch Success⁠⁠ is Lainey's program to help authors successfully launch their book. ⁠⁠⁠⁠Join the wait list here⁠⁠⁠⁠. Or⁠ ⁠⁠⁠join Lainey's list for free book marketing tips and webinars⁠⁠⁠⁠. Got ideas for future guests and topics? ⁠⁠⁠⁠⁠Send us your ideas here⁠⁠ ⁠⁠⁠(or submit as a potential guest). Plus, don't forget to subscribe to the podcast and leave a quick rating or review!

Authors are always told to prioritize author newsletters. But why is that and how should one go about building and engaging with an audience via email? In this episode, we'll dive into the both the basics of author newsletters, how to build a community, and also how to up-level your game if your newsletter has gone stale. Join ⁠Lainey⁠ and ⁠Paulette's ⁠author newsletters to see how we do it :) Visit our ⁠⁠⁠episode page⁠⁠⁠ for all resources featured in this episode. Episode Sponsor: ⁠Paulette's new series collection⁠! Get three multi-award winning books read in 43 countries--all in one page turning collection! Sit back and get ready for some love, spice and fantastic writing in The Bold Journeys Series Collection. Book Marketing Help from Lainey: ⁠⁠⁠⁠12 Weeks to Book Launch Success⁠⁠ ⁠is Lainey's program to help authors successfully launch their book. ⁠⁠⁠⁠⁠Join the wait list⁠ ⁠⁠⁠⁠. Or⁠ ⁠⁠⁠join ⁠Lainey's list for free book marketing tips⁠ and webinars⁠⁠⁠⁠.

With Special Guest Tiffany Yates Martin, creator of The Intuitive Author. Building an author career extends beyond putting words on the page. We must master the skills needed to build a meaningful, rewarding, and resilient writing life. And that includes building our knowledge and deciding where to focus our marketing efforts. In this episode, we're pleased to welcome Tiffany Yates Martin, author, editor, speaker and long-time industry veteran, to discuss how to create a sustainable, fulfilling writing career — including those pesky marketing parts! ⁠⁠⁠Join our newsletter ⁠⁠⁠⁠and you'll always hear about new episodes and resources! Visit our ⁠episode page⁠ for all resources featured in this episode. For more tips and ideas visit our ⁠⁠Book Marketing Tips and Resources⁠ Episode Sponsor: Lilian Sue, author of ⁠The Powerful Publicity Prescription⁠, and owner of ⁠In Retrospect Writing Services.⁠ Book Marketing Help from Lainey: ⁠⁠12 Weeks to Book Launch Success⁠ is Lainey's program to help authors successfully launch their book. ⁠⁠⁠Join the wait list here⁠⁠⁠. Or⁠ ⁠⁠join Lainey's list for free book marketing tips and webinars⁠⁠⁠. Got ideas for future guests and topics? ⁠⁠⁠⁠Send us your ideas here⁠ ⁠⁠⁠(or submit as a potential guest). Plus, don't forget to subscribe to the podcast and leave a quick rating or review!

The publishing industry is flooded with book awards. But are they worth your time? Paulette Stout and Lainey Cameron dive into the world of book awards, discuss our personal strategies and help you decide how to proceed with your own projects.

How Publishing Path Impacts Your Book Marketing Strategy - with Special Guests, Michelle Cox and Alison Hammer Yes a book is a book, but how you market it varies greatly by publishing path. From traditional, to small press, to self-publishing, the tactics and book marketing strategy for each will be different. Tune-in to hear our author panel of Alison Hammer, Michelle Cox, Lainey Cameron and Paulette Stout discuss how to find book marketing success, regardless of how you publish. ⁠⁠Join our newsletter ⁠⁠⁠and you'll always hear about new episodes and resources! Visit our episode page for all resources featured in this episode. For more tips and ideas visit our ⁠Book Marketing Tips and Resources Episode Sponsor: Lilian Sue, author of The Powerful Publicity Prescription, and owner of In Retrospect Writing Services. Book Marketing Help from Lainey: ⁠12 Weeks to Book Launch Success is Lainey's program to help authors successfully launch their book. ⁠⁠Join the wait list here⁠⁠. Or ⁠⁠join Lainey's list for free book marketing tips and webiinars⁠⁠. Got ideas for future guests and topics? ⁠⁠⁠Send us your ideas here ⁠⁠⁠(or submit as a potential guest). Plus, don't forget to subscribe to the podcast and leave a quick rating or review!

Publishing and promoting books can be expensive. Lainey and Paulette discuss ways you can save on costs when writing, editing, producing, and distributing your book. We also cover ways to save money when building your author platform and with book marketing. ⁠⁠Join our newsletter ⁠⁠⁠and you'll always hear about new episodes and resources! Plus, don't forget to subscribe to the podcast and leave a quick rating or review! Resources in this episode: Free download from Lainey - Author Platform on a Budget Paulette's blog post - 4 Self-Publishing Tasks You Shouldn't Pay For Visit our episode page for all resources featured in this episode: ⁠How to Publish a Book on a Budget Find more resources and book marketing tips visit our recommended resources: ⁠Book Marketing Tips and Resources Episode Sponsors: Paulette's award winning novels - the Bold Journeys SeriesBook Marketing Boot Camp by Lainey Cameron - included in the Women's Fiction Writers Association Albuquerque retreat. 12 Weeks to Book Launch Success - Lainey's program to help authors successfully launch their book. Join the wait list here. Or join Lainey's list for free book marketing tips and webinars. Paulette's Indie author coaching - schedule time or email her at info@paulettestout.com Women Writers Women's Books - Contact Barbara Bos - email barbarabos@booksbywomen.org - for info on sponsorship of the sites, group and social media

How to Market Books After the Launch - With Special Guest, Paulette Kennedy We put so much energy into planning book releases, but how do you market and promote books after launch? Join us for an insightful discussion with special guest, Paulette Kennedy on what works when marketing books post-launch. We discuss strategies for authors to maintain sales and engagement, including ideas for building a loyal community of readers. We also touch on the role of adverting, choosing the right Amazon categories and keywords, the importance of building a community of authors for mutual support. ⁠⁠Join our newsletter ⁠⁠and you'll always hear about new episodes and resources! Got ideas for future guests and topics? ⁠⁠Send us your ideas here  ⁠⁠(or submit as a potential guest). Plus, don't forget to subscribe to the podcast and leave a quick rating or review! Visit our episode page for all resources featured in this episode: How to Market Books After the Launch Find more resources and book marketing tips visit our recommended resources: Book Marketing Tips and Resources Episode Sponsors: ⁠12 Weeks to Book Launch Success ⁠- Lainey's program to help authors successfully launch their book. ⁠Join the wait list here⁠. Or ⁠join Lainey's list for free book marketing tips and webinars⁠. ⁠Paulette's Indie author coaching⁠ - schedule time here or email her at info@paulettestout.com ⁠Women Writers Women's Books ⁠- Contact Barbara Bos - email barbarabos@booksbywomen.org - for info on sponsorship of the sites, group and social media

Lainey Cameron and Paulette Stout introduce listeners to their new book marketing podcast: The Best of Book Marketing. In this episode, they talk about setting realistic expectations when building an author platform, and how to avoid the biggest book marketing mistakes. Common mistakes that authors make when building a book marketing plan include misunderstanding the role of social media, not defining goals, and lacking a clear target reader. They also chat about the dangers of comparing ourselves to others and share a free resource for download: Lainey's book marketing framework. Plus, they solicit ideas for future guests and topics. ⁠Send us your ideas here  ⁠(or submit as a potential guest). Join our newsletter and you'll always hear about new episodes and resources! Don't forget to subscribe to the podcast and leave a quick rating or review! Resources in this episode: Free download of Lainey's Book Marketing Framework Paulette's article Avoid These 14 Self-Publishing Mistakes Find more resources and book marketing tips on the podcast website at ⁠www.bestofbookmarketing.com⁠ Episode Sponsors: 12 Weeks to Book Launch Success - Lainey's program to help authors successfully launch their book. Join the wait list here. Or join Lainey's list for free book marketing tips and webinars. Paulette's Indie author coaching - schedule time here or email her at info@paulettestout.com Women Writers Women's Books - Contact Barbara Bos - email barbarabos@booksbywomen.org - for info on sponsorship of the sites, group and social media