Podcasts about marketing programs

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Asia Orangio, founder and CEO of DemandMaven. You'll learn about the five growth levers you can pull, why you might be doing OKRs wrong, how to know which marketing programs to double down on, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesDemandMavenIn Demand Episode 26: What is the SaaS Black Hole?Managing SaaS Growth with Asia OrangioUserlist's email examples postsSignWell – example of a good SEO programAmplitude, Google Analytics 4, SegMetrics – marketing attribution toolsMetabase – business intelligence toolDovetail, Cognism, Balsamiq, Drift – good marketing program examplesMagicLibrary – ideas for adsProfitWell's hot sauce campaignFollow Asia on Bluesky and LinkedInThe Work by DemandMaven on SubstackThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Why should your marketing evolve into programs? In this episode, we talk to Asia Orangio, founder and CEO of DemandMaven. You'll learn about the five growth levers you can pull, why you might be doing OKRs wrong, how to know which marketing programs to double down on, and more.Visit our website for the detailed episode recap with key learnings.DemandMavenIn Demand Episode 26: What is the SaaS Black Hole?Managing SaaS Growth with Asia OrangioUserlist's email examples postsSignWell – example of a good SEO programAmplitude, Google Analytics 4, SegMetrics – marketing attribution toolsMetabase – business intelligence toolDovetail, Cognism, Balsamiq, Drift – good marketing program examplesMagicLibrary – ideas for adsProfitWell's hot sauce campaignFollow Asia on Bluesky and LinkedInThe Work by DemandMaven on SubstackThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

You may think this episode is about horse racing - well it is and it isn't. We have two fantastic programs that are striving to grow involvement and understanding of horse racing - We think their business models and Ideas are very transferrable to all breed and disciplines of the horse industry. Amplify Horse racing connects mentees with equine mentors to learn about pursuing unique careers in the Thoroughbred industry. Dozens of graduates securing jobs and internships in various racing fields. Light Up Racing empowers participants with the knowledge and confidence to engage in meaningful conversations with the concerned public and external media, and provides the information needed to make informed decisions that prioritize equine welfare. By fostering industry unity, we will actively work towards driving positive change and pushing for best practice adoption.HORSES IN THE MORNING Episode 3639 –Show Notes and Links:Your Hosts: Julie Broadway (President) and Emily Stearns (Health, Welfare, and Regulatory Affairs Liaison) of the American Horse CouncilAnnise MontplaisirVicky LeonardSponsor: PyranhaSponsor: MerckFollow Horse Radio Network on Facebook or follow Horses In The Morning on FacebookFollow the American Horses Council on Facebook, Instagram and X (formerly Twitter)

You may think this episode is about horse racing - well it is and it isn't. We have two fantastic programs that are striving to grow involvement and understanding of horse racing - We think their business models and Ideas are very transferrable to all breed and disciplines of the horse industry. Amplify Horse racing connects mentees with equine mentors to learn about pursuing unique careers in the Thoroughbred industry. Dozens of graduates securing jobs and internships in various racing fields. Light Up Racing empowers participants with the knowledge and confidence to engage in meaningful conversations with the concerned public and external media, and provides the information needed to make informed decisions that prioritize equine welfare. By fostering industry unity, we will actively work towards driving positive change and pushing for best practice adoption.HORSES IN THE MORNING Episode 3639 –Show Notes and Links:Your Hosts: Julie Broadway (President) and Emily Stearns (Health, Welfare, and Regulatory Affairs Liaison) of the American Horse CouncilAnnise MontplaisirVicky LeonardSponsor: PyranhaSponsor: MerckFollow Horse Radio Network on Facebook or follow Horses In The Morning on FacebookFollow the American Horses Council on Facebook, Instagram and X (formerly Twitter)

Referrals are the most important factor that influences the success of an oral surgeon's practice. In today's conversation, Dr. Roger Levin of the Levin Group comes back to discuss things that can cause your referral marketing program to fail, how to avoid those things, and what you can learn from them. Listening in, you'll hear why every surgeon should work towards being the dominant surgeon in their area, the importance of depending on your fellow doctors, why you need to have at least 15 strategies in your referral marketing program, the danger of poor-quality strategies, why you need a professional relations coordinator, and so much more! We delve into how to stay motivated in your referral marketing program before discussing the power of delegation and sticking to what you do best. We even discuss the levels of referrals and why you cannot ignore your ‘Cs and Ds', the importance of being likable as a surgeon, why your staff needs to be trained in customer service, and why a well-trained professional relations coordinator is imperative. To hear all this and more, be sure to tune in now and keep your eyes peeled for part two of this discussion! Key Points From This Episode:Welcoming Dr. Roger Levin back to the show. Why every surgeon should try to become the dominant surgeon in their area. Recognizing your dependence on other doctors.How not having enough strategies can cause your referral marketing program to fail. The detrimental nature of poor-quality strategies. The importance of having a professional relations coordinator. How your marketing spend can be indicative of your success.Roger shares some tips to keep doctors motivated in their marketing program. The power of delegation and only doing what you do best.How ignoring your ‘Cs and Ds' can cause referral marketing failure. Why you have to be likable and what that looks like. Having great front-desk dental staff that's trained in customer service.What may happen to the practice without a well-trained professional relations coordinator. Links Mentioned in Today's Episode:Dr. Roger Levin on LinkedIn — https://www.linkedin.com/in/roger-levin-69ab744/ Levin Group — https://levingroup.com/ Everyday Oral Surgery Website — https://www.everydayoralsurgery.com/ Everyday Oral Surgery on Instagram — https://www.instagram.com/everydayoralsurgery/ Everyday Oral Surgery on Facebook — https://www.facebook.com/EverydayOralSurgery/Dr. Grant Stucki Email — grantstucki@gmail.comDr. Grant Stucki Phone — 720-441-6059

Ready to dive into the world of crowdfunding with a twist? In Episode 216 of Crowdfunding Nerds, Sean and Andrew, unravel the mysteries of Gamefound's new advertising platform, AdFound. Could this be the game-changer creators have been waiting for, or is it just another player in the crowdfunding arena?  We dissect AdFound's competitive edge—offering a mere 5% fee on conversions compared to BackerKit's 15%—but is cheaper always better? We also tackle the crucial question of data ownership and the potential pitfalls of relying too heavily on centralized systems like Gamefound. Join us as we compare Gamefound's claims of being the top dog in board game crowdfunding against Kickstarter, and explore the real stories of creators like Dwarven Forge and The Dice Tower. Can smaller creators thrive on Gamefound, or do they risk losing their magic touch? Tune in to find out and discover why maintaining your own marketing infrastructure is more vital than ever!    Links to check out: AdFound Update - https://gamefound.com/en/blog/post/adfound-marketing-revolution Dice Tower 2024 Results - https://www.kicktraq.com/projects/tomvasel/support-the-dice-tower-2024/#chart-daily Dice Tower 2025 - https://gamefound.com/en/projects/dice-tower/the-dice-tower-gamefound-2025 Dwarven Forge Gamefound - https://gamefound.com/en/creators/dwarven-forge Dwarven Forge Kickstarter - https://www.kickstarter.com/profile/dwarvenforge/created Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.   Stay Nerdy!

Don't miss out on the industry's rapid growth—get the plan you need to dominate 2025. Ready to Take Advantage of Explosive Growth in the Tree Service Market? The tree service industry is expanding rapidly—from $1.14 billion in 2023 to $1.30 billion in 2024, with a 13.8% growth rate driven by urban expansion, frequent storms, and rising sustainability needs. Are you prepared to make 2025 your most profitable year yet? Tune in for our recent live recording on how to create Your Complete 2025 Digital Marketing Plan. We'll help you build a strategy that aligns with market trends and puts you ahead of local competitors. Here's what you'll learn: - How to Optimize for Mobile & Local Customers: Most of your leads are searching from their phones—let's ensure they find you first. - Harnessing Increased Demand: With urban growth and storm activity driving demand, now's the time to position your business as the go-to solution. - Convert more of the customer leads that you already get: Stay ahead of changing communication channels to book more paying jobs. - New Tools to Combat Labor Shortages: Boost efficiency without adding headcount—maximize what you already have. Let's turn 2025 Into Your Breakout Year! Join our FREE facebook group - Tree service marketing secrets! https://www.facebook.com/groups/treeservicemarketingsecrets Download our Ultimate Internet Marketing Checklist FREE: https://treeservicedigital.com/free-checklist/ Listen to our Podcast @ https://treeservicedigital.com/podcast/

Beat the stress of an irregular customer flow and start building a sustainable business with MassageMomentum.com membership marketing training. Sign up for the training now: https://massagemomentum.com/offer MassageMomentum.com City: Mount Healthy Address: 7813 Affinity Place Website: https://www.massagemomentum.com Phone: +1 513 238 0970 Email: Hello@massagemomentum.com

In the new episode of Fullfunnel Live we'll share with Vladimir Blagojevic how to adjust your GTM strategy and marketing programs to new markets and segments to drive revenue (not a frustrated regional team).Join us to learn and discuss:The most common mistakes when trying to adopt a successful HQ's marketing program to a new region or vertical5-steps process we use to adjust central frameworks to the new market GTM needs, challenges and team's skillsetHow to set up the right expectations and metrics for the new programRESOURCESOn-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/Join our community for B2B marketers - The Trenches: https://trenches.community/Ucoming events: https://lu.ma/fullfunnel/eventsFull-Funnel Marketing Content Hub: https://fullfunnel.io/blogVladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/

In today's episode, I'm diving into how clutter directly impacts our stress levels and, more importantly, how you can take back control to create a more peaceful, organised space. Many of us feel that nagging stress in our homes, often triggered by the sheer amount of stuff filling our spaces, and studies back this up—excess clutter can actually raise our cortisol levels and interfere with our ability to focus and relax. I'll walk you through the connection between clutter and stress and share some empowering insights on how to reclaim your power over your space (and your mind!) before the festive season sets in. Key Takeaways Discover why clutter has a direct impact on stress and what this means for your daily well-being. Understand the surprising science behind clutter and cortisol—and why it often affects women more. Learn how decluttering can improve focus, lift mental fatigue, and create a sense of calm. Feel empowered to tackle clutter, even if time, motivation, or mental blocks are holding you back. Last call! Join the November Declutter Challenge to transform your home (and your mind!) with daily bite-sized tasks just in time for Christmas. Tune in to take control of your space and create the calm, clutter-free environment you deserve! Episode Links: Join the November Declutter Challenge NOW - LAST CHANCE: https://www.amythespacecreator.com/offers/LKooezzY Other episodes mentioned: 23 & 21 UCLA Study: https://newsroom.ucla.edu/magazine/center-everyday-lives-families-suburban-america Resources: Download my FREE Declutter Checklist The Declutter Method Online Course Info Join The Space Creator Community Facebook Group Business Set-Up & Marketing Program for New Professional Organisers Info Connect with Amy: Follow me on Instagram @amythespacecreator & @proorganiseracademy Follow me on Threads Follow me on TikTok For more about me and how I can help you click here To work with me 1:1 in-home or virtually, click here to view my services and book (Currently fully-booked for 2024) Make sure you hit subscribe or tap follow so you don't miss an episode! And, if you enjoyed this episode, please leave me a rating and a review. It helps me to help more people, and I appreciate it so much. Thanks so much! Amy xx

In this episode of The Space Creator Show, I'm diving into five everyday habits that could be secretly stealing your time. These little time-wasters add up quickly, leaving you feeling like you don't have a spare moment to declutter. But the good news is, with a few simple tweaks, you can reclaim those precious minutes and start clearing your space. If you're constantly feeling short on time but itching to get more organised – especially if you've been on the fence about joining my November Declutter Challenge – this episode is for you. Key Takeaways: Learn how to break the social media scroll habit and gain back time for a quick declutter. Discover why watching TV out of habit is a sneaky time thief – and how to use that time to clear your space. Find out how tackling housework head-on can make decluttering less overwhelming. Swap that second glass of wine for a 15-minute tidy-up and create a more relaxing environment. Stop waiting for the perfect moment and make small, imperfect steps toward a clutter-free home. This episode is packed with tips to help you carve out the time you need to start creating a home that feels more peaceful and organised. Episode Links: Join the November Declutter Challenge NOW: https://www.amythespacecreator.com/offers/LKooezzY Resources: Download my FREE Declutter Checklist The Declutter Method Online Course Info Join The Space Creator Community Facebook Group Business Set-Up & Marketing Program for New Professional Organisers Info Connect with Amy: Follow me on Instagram @amythespacecreator & @proorganiseracademy Follow me on Threads Follow me on TikTok For more about me and how I can help you click here To work with me 1:1 in-home or virtually, click here to view my services and book (Currently fully booked for 2024) Make sure you hit subscribe or tap follow so you don't miss an episode! And, if you enjoyed this episode, please leave me a rating and a review. It helps me to help more people, and I appreciate it so much. Thanks so much! Amy xx * Some links above may be affiliate links. This means if I have inspired you to purchase a product mentioned through one of these links, I may receive a small commission by way of thanks from the brand for recommending their product to you. It makes no difference to you as a buyer; the price remains the same and is not increased.

In this episode of The Space Creator Show, I'm diving into all things Halloween, but with a twist. Instead of reaching for the usual plastic décor, I'm sharing eco-friendly and budget-proof ways to keep your home spooky and stylish this season. Inspired by a recent trip to Tesco (where some Halloween décor was downright horrifying!), this episode is about decluttering, getting crafty, and keeping things simple – without sacrificing the fun. Whether you're foraging for natural décor or repurposing old Halloween bits, these tips will help you avoid waste and clutter while still creating a festive atmosphere. Key Takeaways: Shop your home first: Before you buy anything new, dig out what you already own and get creative with it. You'll be surprised at what you can do without spending a penny! Check out charity shops: Bag some fabulous, guilt-free Halloween décor, but remember – don't hoard! Stay intentional about what you bring into your home. Get crafty with the kids: From loo roll ghosts to DIY clay bats, crafting is a fun, eco-friendly way to decorate. For more inspo, visit @my_plastic_free_home on Instagram. Go natural: Use pumpkins, autumn leaves, and pinecones to create a warm, clutter-free Halloween vibe – without adding to the plastic waste. Plan ahead: Don't let last-minute panic buys take over. A little bit of organisation can help you avoid unnecessary purchases and enjoy a stress-free Halloween. Tune in for more ideas on how to make your Halloween fabulous, eco-friendly, and clutter-free! Episode Links: Join the November Declutter Challenge now

In this episode, you'll learn what makes Million Dollar Email different from other marketing programs, especially if you've been in other email marketing ones before, and how to know if it will be too overwhelming or not to be in multiple marketing programs.Join Million Dollar Email: https://www.kirstenroldan.com/million-dollar-email 

In this episode of The Space Creator Show, I'm diving into the emotional side of decluttering and how the way we speak to ourselves can shape our entire experience. I get real about my recent struggles with online negativity, the stress of a house move, and the power of positive self-talk when it comes to life's bigger challenges. I'll share some of the mindset shifts that have been life-changing for me and explain why it's so important to reframe how we think about decluttering—and life in general. Key Takeaways: Why "I can't declutter" is one of the most limiting beliefs and how to flip it. How your self-talk directly impacts your ability to declutter and make decisions. The surprising physical benefits of crying and why it can be a positive release. How to shift from a victim mindset to a positive, empowered outlook. Real talk about setting boundaries with online negativity and focusing on what truly matters. Tune in to hear some honest reflections and actionable tips for decluttering not just your space, but your mindset. Episode Links: Join the November Declutter Challenge waitlist: https://thespacecreator.myflodesk.com/novemberdeclutterchallenge Blog mentioned: https://www.amythespacecreator.com/blog The Secret paperback book Sign up to Audible for 99p a month for 3 months for The Secret Audiobook Resources: Download my FREE Declutter Checklist Join The Waitlist For The November Declutter Challenge Here The Declutter Method Online Course Info Join The Space Creator Community Facebook Group Business Set-Up & Marketing Program for New Professional Organisers Info Connect with Amy: Follow me on Instagram @amythespacecreator & @proorganiseracademy Follow me on Threads Follow me on TikTok For more about me and how I can help you click here To work with me 1:1 in-home or virtually, click here to view my services and book (Currently fully booked for 2024) Make sure you hit subscribe or tap follow so you don't miss an episode! And, if you enjoyed this episode, please leave me a rating and a review. It helps me to help more people, and I appreciate it so much. Thanks so much! Amy xx * Some links above may be affiliate links. This means if I have inspired you to purchase a product mentioned through one of these links, I may receive a small commission by way of thanks from the brand for recommending their product to you. It makes no difference to you as a buyer; the price remains the same and is not increased.

In this episode of The Space Creator Show, I open up about the emotional rollercoaster in my personal life involving a house move... I share valuable insights on how to stage your home effectively before a marketing photo shoot, ensuring it captures potential buyers' attention. With practical tips on what to declutter and hide, this episode is packed with advice to help you achieve the best possible sale price for your property. Join me as I navigate this transition and offer guidance on making your home shine when it matters most. Key Takeaways Discover the essential items to remove or hide for your home photoshoot to enhance its appeal. Learn how effective staging can add significant value to your home—potentially increasing your sale price by thousands. Understand the importance of first impressions and how to ensure your home stands out online. Get tips on decluttering efficiently before moving to simplify your life and make the moving process easier. Stay tuned for more insights on managing the moving process and preparing for viewings in upcoming episodes! Tune in to find out how to win with your house marketing photoshoot! Episode Links: Join the November Declutter Challenge waitlist: https://thespacecreator.myflodesk.com/novemberdeclutterchallenge Blog post mentioned: https://www.amythespacecreator.com/blog/what-is-home-staging-how-can-it-help-you-sell-faster-and-increase-the-value Resources: Download my FREE Declutter Checklist Join The Waitlist For The November Declutter Challenge Here The Declutter Method Online Course Info Join The Space Creator Community Facebook Group Business Set-Up & Marketing Program for New Professional Organisers Info Connect with Amy: Follow me on Instagram @amythespacecreator & @proorganiseracademy Follow me on Threads Follow me on TikTok For more about me and how I can help you click here To work with me 1:1 in-home or virtually, click here to view my services and book (Currently fully-booked for 2024) Make sure you hit subscribe or tap follow so you don't miss an episode! And, if you enjoyed this episode, please leave me a rating and a review. It helps me to help more people, and I appreciate it so much. Thanks so much! Amy xx

Christine Conklin, vice president of marketing at Signature Travel Network, talks with James Shillinglaw of Insider Travel Report at this month's Signature Owners Meeting in Montreal about the agency cooperative's extensive series of marketing programs. Conklin walks us through her group's dedicated programs and how they benefit member agencies and preferred partners. For more information, visit https://join.sigtn.com. All our Insider Travel Report video interviews are available on our Youtube channel, and as podcasts with the same title on Spotify, Pandora, Stitcher, PlayerFM, Listen Notes, Podchaser, TuneIn + Alexa, Podbean, iHeartRadio, Google,Amazon Music/Audible, Deezer, Podcast Addict, and iTunes Apple Podcasts, which supports Overcast, Pocket Cast, Castro and Castbox.

LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode of Metrics & Chill, Adam Goyette explains how your company can use data to measure campaigns and attribution to ensure they're building a profitable marketing program that brings the best return on investment (ROI) possible.Follow AdamExplore Growth Union

With a diverse career spanning tech, beauty, fashion, non-profits, and wellness, Michanda brings a wealth of insight and experience to each endeavor. She worked on the team that launched Meta's first Latinx & Hispanic creator program, a landmark project that underscored her commitment to fostering diverse voices and perspectives within the digital realm. Prior to Meta, Michanda worked for over 15 years in the fashion industry in everything from brand management, marketing, visual merchandising and styling before pivoting into strategy & operations - always keeping diversity, equity & inclusion at the forefront of her work. Michanda's commitment to equity is not just a professional stance but a personal mission to leverage her platforms and abilities for societal betterment. This commitment shines brightly in her current roles as a Creative Operations Consultant and the Co-Lead for the Black@ADCOLOR Community group, she plays a pivotal role in pioneering initiatives that not only welcome diversity but harness it as a fundamental source of innovation, strength and most importantly - community.

Interested in pursuing financial freedom through digital entrepreneurship, but don't have the time to create your own products? John Thornhill's Ambassador Program leverages automation to allow you to pursue your dreams and build your own business, with time left over to enjoy life. Visit https://onlinebizprofits.com/john-thornhill-ambassador-program-review-results/ IT Marketing Gregor Gaspar City: Oberkirch Address: 1c Haslacher Straße Website: https://onlinebizprofits.com/

  In this episode, we're doing a deep dive with Stephanie Kiman (Sr. Marketing Programs Manager at SAP).  We discuss:  - Why winging it in your career can work for a while, but ultimately will not lead to happiness or fulfillment.  - How the “techsession” led to unexpected layoffs and how to bounce back. - Why making agreements with yourself ahead of time can help with making big career changes like moving to another city, changing to a different industry, and pivoting to a new specialization.  - How growing up with refugee parents from Cambodia created the pressure to make safe decisions. - The importance of therapy in healing generational trauma and enjoying the luxury of taking calculated risks and going for your dreams.  - How to build an entirely new network when you move to a different city and industry.  - How working with a career coach can help you find your “why,” get clarity, and take action to achieve your dreams faster.     Follow Stephanie on LinkedIn at https://www.linkedin.com/in/stephanie-kiman-1a90b17/. Follow Samorn on LinkedIn at https://www.linkedin.com/in/samornselim/. Get a copy of Samorn's book, “Belonging: Self Love Lessons From A Workaholic Depressed Insomniac Lawyer” at https://tinyurl.com/swpc578c. Get weekly career tips by signing up for our advice column at www.careerunicorns.com.

In this episode of Growth Talks, Krystina Rubino chats with Manbir Sodhia, SVP of Marketing at Whisker, the brand behind the innovative products including Litter-Robot, Feeder-Robot, and Litterbox. Manbir discusses how to build the foundation needed for sustainable DTC acquisition strategies, the importance of diversifying beyond Meta and Google, and how he leverages his secret weapon, a growth matrix, to build an experimentation mindset on his teams.   ⏰ Timestamps: 00:00:00 Introduction and guest background 00:02:12 Manbir's transition from music to marketing 00:07:21 Building the foundation of DTC customer acquisition 00:14:15 Navigating channel expansion and market complexities 00:22:17 Adapting strategies in dynamic market conditions 00:30:28 Diversifying acquisition beyond Facebook and Google 00:45:56 The impact of authenticity and company culture on marketing 00:51:26 Manbir's perspective on growth "non-hacks" 00:53:03 Conclusion and appreciations  

Running a dental practice a business is a busy job. Understanding this, My Tooth Media (MTM) now offers a unique dental marketing program to Santa Clarita dentists, helping you attract new patients through search box optimization!Get started with search box optimization today at: https://www.mytoothmedia.com/ DJG Global Investments, LLC DBA My Tooth Media City: Marina Del Rey Address: 578 Washington Blvd Website: https://www.mytoothmedia.com/

Wondering how to build lasting relationships with industry influencers? Looking for a framework that doesn't rely on a budget? To explore how to create a no-cost B2B influencer marketing program, I interview Justin Levy.Guest: Justin Levy | Show Notes: socialmediaexaminer.com/609Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kristine DePippo, Head of B2B Product Marketing: Security, Verizon, is at the helm of orchestrating Verizon Security's B2B strategy and pioneering its data report advancements.

Jeff Pfitzer was born in La Crosse Wisconsin and was raised in St. Louis Missouri where he lives now with his family. He loved sports and being outdoors as a kid growing up there. Jeff Pfitzer is a Regional Vice President for USA Mortgage, a 20-year veteran of the industry, has Real Estate franchise ownership experience, and has never […]

Strategies for Scaling Marketing and Managing Expectations In this episode, the host welcomes Jeff Barnes, a former Navy submariner turned entrepreneur, bestselling author, marketing expert and investor who helped startups raise more than $1 Billion. Jeff shares his expertise in helping companies scale by raising capital, focusing on sales and marketing strategies. He discusses his journey of taking an e-commerce company from zero to 17 million in sales within eight months, emphasizing the importance of marketing and the challenges of scaling too fast. Jeff also shares insights on the hurdles of bringing innovative products to market, the significance of managing expectations, and the vital role of strategy over tactics in marketing. Moreover, he touches upon the dynamics of working with venture-backed companies, the importance of investment in marketing, and advises on remaining adaptable and strategic amidst evolving marketing channels. The episode wraps up with Jeff introducing his books, which offer insights into self-directed investing and applying military strategies to business growth.00:20 Jeff's Current Projects and Marketing Strategies01:20 Success Story: E-commerce Company Growth02:24 Challenges in Marketing and Sales03:13 Another Success Story: Overcoming Marketing Challenges12:16 The Importance of Strategy in Marketing14:50 Jeff's Books and Final Thoughts

Joran Hofman is the founder of Reditus, a B2B SaaS affiliate marketing platform. Prior to that he was the Head of Customer Success at Leadfeeder where he got tired of referring tools after his demos. So he decided to make a website of all the tools he refers people. The website had 30,000 visitors a month but Joran had trouble earning money from affiliate B2B SaaS companies he referred. So he decided to build a tool that solved his own problem.Today we're going to talk about why you need to build an affiliate program, when to build one, and what are the actionable 1-2-3 steps you can do today to set one up.

Season 7 || Episode 06 Uncover the secrets of finding direction and creating a solid marketing program for your operations in this podcast episode with Fred Otley and the Red Angus Association of America. Fred shares his family's journey to build their reputation and doesn't hold back on sharing what worked and what didn't work during this process. In this episode, you will be able to: Discover how to implement cattle breeding programs for enhanced adaptability, ensuring your herd thrives in various environmental conditions. Explore the benefits of incorporating Red Angus genetics into your breeding program for improved performance and market desirability. Learn effective strategies for maximizing labor efficiency during calving season, saving time and resources for your operation. Uncover innovative marketing programs to add significant value to your calves and increase your overall profitability. Gain insights into building trust and receiving support from industry associations, empowering your business and networking opportunities. My special guests are Fred Otley and Rachael Oliver Fred Otley and Rachael Oliver are the distinguished guests for this episode, each bringing a wealth of experience and expertise in the field of cattle production. As the president of his family corporation, Fred Otley oversees a long-standing cattle operation rooted in the industry since 1886. Specializing in raising Sim Angus commercial cattle and implementing crossbreeding programs, Fred's insights into effective cattle management are invaluable. Rachael Oliver, a commercial marketing specialist with the Red Angus Association, contributes her extensive knowledge and hands-on experience in assisting producers with successful calf marketing strategies. With three years of dedicated service at Red Angus, covering regions across Montana, North Dakota, South Dakota, and the West Coast, Rachael's expertise promises to provide valuable industry insights. Their combined wealth of knowledge ensures a comprehensive discussion on marketing programs to enhance cattle value. The key moments in this episode are: 00:00:02 - Introduction to the Podcast 00:01:22 - Role of Red Angus Association 00:04:18 - Multi-Generational Family Ranch 00:10:13 - Transition to Red Angus Genetics 00:17:41 - Marketing Program and Industry Trends 00:20:19 - Adding Value to Cattle Marketing Programs 00:21:36 - Understanding the Allied Access Program 00:25:13 - Benefits of the Allied Access Program 00:27:15 - Building Trust with Buyers 00:34:38 - Future of the Beef Industry Resources: https://redangus.org/ Full Show Notes: https://www.casualcattleconversations.com/casual-cattle-conversations-podcast-shownotes  Free Weekly Resources: https://www.casualcattleconversations.com/ranching-resources  • The easiest way to create a new revenue stream for your ranch is with LandTrust. Learn more here! www.landtrust.com/a/cattleconvos  Take Your Ranch to the Next Level Once a month Shaye hosts Q&A calls between cattle producers and beef industry leaders to help ranchers find answers to their questions and improve their bottom lines. The best part is you get expert insight from the comfort of your own ranch and get to ask any question you want relating to the topic! Learn More About RancherMinds: https://www.casualcattleconversations.com/ranchermind-events  Connect with me on Social Media Facebook - https://www.facebook.com/cattleconvos Instagram - https://www.instagram.com/cattleconvos/ Podcast Coaching Do you have an existing podcast or want to start a new one but don't know where to start? Connect with Shaye and she will lay out everything you need to know to get you started on the right foot. Find podcast resources and coaching opportunities here! https://www.casualcattleconversations.com/podcast-coaching

EPISODE SUMMARYIn the latest episode of "Scale Your SaaS," host and B2B SaaS Sales Coach Matt Wolach sat down with Joran Hofman, founder, and CEO of Reditus, a dynamic affiliate management software tailored for SaaS businesses. Hofman shares his expertise on affiliate marketing and how it can elevate your B2B SaaS business.Hofman highlights the challenges he faced in managing affiliate programs and the need for a better solution, which led him to founding Reditus. The platform focuses on empowering SaaS companies by providing insights into effective affiliate recruitment, filtering, and communication. Read more to find out how you can build an effective affiliate marketing program for your business, too.PODCAST-AT-A-GLANCEPodcast: Scale Your SaaS with Matt WolachEpisode: Episode No. 300, “How to Start Your Affiliate Marketing Program - with Joran Hofman”Guest: Joran Hofman, Founder & CEO of ReditusHost: Matt Wolach, a B2B SaaS Sales Coach, Entrepreneur, and InvestorSponsored by: LeadfeederTOP TIPS FROM THIS EPISODEUnderstand Affiliate MarketingBuild a Strong Affiliate ProgramChallenges in Setting Up Affiliate ProgramsNurture Affiliate RelationshipsEPISODE HIGHLIGHTSThe Growth Journey of ReditusAdvice for Early-Stage SaaS LeadersTOP QUOTESJoran Hofman[07:30] "Get the foundations in order. Make sure your website is converting well."[15:20] "Engaging affiliates is really important. Have proper resources in place."[21:30] "Don't start [affiliate marketing] unless you have 10k monthly recurring revenue or unless your clients are really asking for it."Matt Wolach[08:11] "Start with your current network. Invite your current network; they know the value of your product."[05:56] "The affiliates go out and do the work for you and it kind of makes your sales and marketing arm much bigger."LEARN MORETo learn more about Reditus, visit: https://www.getreditus.com/?gr_pk=EmM&gr_uid=VDYR You can also find Joran Hofman on LinkedIn: https://www.linkedin.com/in/b2b-saas-growth/ For more about how Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com.Visit our sponsor: https://www.leadfeeder.com/ Get even more tips by following Matt elsewhere: Sales Tips LinkedIn Twitter Instagram

Dang, this one went long and I probably got too far into the weeds, but give it a shot. ...FYI, you wouldn't mind drop a review on the podcast where you're listning to it at, or below. https://americasbestrestaurants.live/reviewus And don't forget to check out mattplapp.live/2024 to find out how you could get massive help marketing your restaurant and building a brand that lasts. If you're ever in the Cincinnati area or Vegas, let me know.  This is my cell and I always love to mee and chat with restaurant owners, 859-743-2408

Every step of the marketing journey presents unique obstacles and opportunities, whether it's building brand awareness or generating high-quality leads. With those challenges in mind, the biggest concern for marketers is how they can overcome those difficulties to grow and scale their company at the same time.The latest episode of the B2BMX Podcast highlights a great discussion from the B2B Sales & Marketing Exchange show floor between Nirosha Methananda, Chief Marketing Maven of Sati Marketing, and hosts Klaudia Tirico and Kelly Lindenau. Throughout the discussion, the trio chatted with Methananda about scaling a B2B marketing program for company growth. Specifically, they touched upon:The importance of understanding the business's needs and key stakeholders' priorities to align marketing strategy;How to select marketing technologies based on a company's maturity;Why early-stage companies should focus on functions like brand, demand generation and product marketing; andHow to communicate the value and impact of marketing through the right metrics and storytelling to different audiences.RELATED LINKSConnect with Nirosha here!Learn more about Sati Marketing.Follow us on LinkedIn and Twitter.Register now for the B2B Marketing Exchange!

Every step of the marketing journey presents unique obstacles and opportunities, whether it's building brand awareness or generating high-quality leads. With those challenges in mind, the biggest concern for marketers is how they can overcome those difficulties to grow and scale their company at the same time.The latest episode of the B2BMX Podcast highlights a great discussion from the B2B Sales & Marketing Exchange show floor between Nirosha Methananda, Chief Marketing Maven of Sati Marketing, and hosts Klaudia Tirico and Kelly Lindenau. Throughout the discussion, the trio chatted with Methananda about scaling a B2B marketing program for company growth. Specifically, they touched upon: The importance of understanding the business's needs and key stakeholders' priorities to align marketing strategy; How to select marketing technologies based on a company's maturity; Why early-stage companies should focus on functions like brand, demand generation and product marketing; and How to communicate the value and impact of marketing through the right metrics and storytelling to different audiences. RELATED LINKS Connect with Nirosha here! Learn more about Sati Marketing. Follow us on LinkedIn and Twitter. Register now for the B2B Marketing Exchange!

In today's episode, Hosts Klaudia Tirico and Kelly Lindenau roll the tape of a B2B Sales & Marketing Exchange session hosted by Nirosha Methananda, former Head of Marketing for companies like Influ2 and Bombora and now the Chief Marketing Maven for Sati Marketing. The presentation explored key strategies and insights from industry experts that empowers listeners to take their B2B marketing to new heights.Methanada highlighted the importance of having a marketing strategy that aligns with business goals and even helps marketers understand how to get buy-in from other departments. She also touched on how to prioritize building different marketing functions and shared some tips on how to build a marketing team. Specifically, she outlined: Factors to consider when selecting marketing technology and tools, such as needs, resources and ability to scale; The importance of measuring marketing metrics that are relevant to business goals like ROI and driving recurring revenue; and How to connect every marketing role and program to ROI to demonstrate value. RELATED LINKS Connect with Nirosha here! Learn more about Sati Marketing. Follow us on LinkedIn and Twitter. Register now for the B2B Marketing Exchange!

  It's Career Unicorns - Spark Your Joy podcast 2 year anniversary.  For this special occasion, we're doing a deep dive with one of Samorn's clients, Stephanie Kiman (Sr. Marketing Programs Manager at SAP).  We discuss:  - Why winging it in your career can work for a while, but ultimately will not lead to happiness or fulfillment.  - How the “techsession” led to unexpected layoffs and how to bounce back. - Why making agreements with yourself ahead of time can help with making big career changes like moving to another city, changing to a different industry, and pivoting to a new specialization.  - How growing up with refugee parents from Cambodia created the pressure to make safe decisions. - The importance of therapy in healing generational trauma and enjoying the luxury of taking calculated risks and going for your dreams.  - How to build an entirely new network when you move to a different city and industry.  - How working with a career coach can help you find your “why,” get clarity, and take action to achieve your dreams faster.  Follow Stephanie on LinkedIn at https://www.linkedin.com/in/stephanie-kiman-1a90b17/. Follow Samorn on LinkedIn at https://www.linkedin.com/in/samornselim/. Get a copy of Samorn's book, “Belonging: Self Love Lessons From A Workaholic Depressed Insomniac Lawyer” at https://tinyurl.com/swpc578c. Get weekly career tips by signing up for our advice column at www.careerunicorns.com.  

The Western Michigan University food marketing program will prepare you for many roles within the industry and provide the necessary tools for a successful career. Food marketing graduates are heavily recruited by leading firms in both retail and consumer goods. The program includes professional development, leadership, community service, networking and job search preparation. Russell Zwanka, director of the program, joins Justin to discuss this leading industry university program.

In this episode, Lily takes us behind the scenes of her incredible influencer marketing program, which achieved a five times return on investment and generated hundreds of millions of dollars in revenue. She shares her journey from building the influencer team from scratch to scaling the program to unprecedented heights. She shares her insights, strategies, and success stories from her time at Seed. We dive into negotiating contracts with talent agents, the importance of paid usage disclosure, and the power of boosting well-performing influencer content. Lily also talks about joining the Super Affiliate platform and the benefits it's brought to her influencer program. Stay tuned as Lily takes us on a journey through her influencer marketing program, offering invaluable advice and lessons learned along the way. Let's dive in! [00:02:14] Developed influencer program at Seed microbiome company. [00:06:48] Rapid growth in influencer marketing at Seed. [00:18:43] Macro community, the importance of metrics & vetting. [00:20:16] Assessing followers vs community determines success. [00:24:01] Paid media boosts influencer content for acquisition. [00:28:32] Tracking influencers and measuring ROI [00:35:09] Introduction to Super Affiliate Brought to you by: MightyScout: Supercharge your agency with the fastest solution for Instagram & TikTok Influencer Tracking, Analytics & Reporting. Get more valuable work done for your clients without hiring more staff. https://mightyscout.com/ And Social Snowball: Frictionless affiliate programs for your customers & creators. https://socialsnowball.io/ Cody Twitter: ⁠https://twitter.com/cody_wittick?s=21&t=xmCYESA6Z2k180u_q-V2Hw⁠ Taylor Twitter: ⁠https://twitter.com/taylorlagace?s=21&t=xmCYESA6Z2k180u_q-V2Hw⁠

In this podcast episode, Trinity Nguyen, VP of Marketing at UserGems, discussed her background in marketing and finance, and how her diverse experience has shaped her approach to marketing leadership. She shares UserGems' unique strategy of account-based marketing and selling, which allowed them to prioritize their efforts and become more efficient and emphasizes the importance of alignment across the company and discusses the challenges of achieving alignment in a remote work environment. The conversation also covers the importance of experimentation, content syndication, and differentiation in marketing, as well as the golden era of product marketing. Trinity encourages a more creative and friendly approach to B2B marketing and shares UserGems' current focus on lead generation and building trust through social proof.TopicsDeciding Priorities as the First Business HireAlignment Across FunctionsEfficient Growth and the End of Spray and PrayContent Syndication and ExperimentationBuilding a Marketing Program from ScratchThe Importance of Fresh Perspective in MarketingThe Importance of Understanding Target Markets in MarketingThe Multithreaded Ads ExperimentTargeted Advertising on LinkedInWork-Life Balance and Finding Your Own BalanceImposter Syndrome and Overcoming ItLinkedIn vs. TwitterShow LinksVisit UsergemsConnect with Trinity Nguyen on LinkedInConnect with David Khim on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

B2B marketing is challenging. Patience is scarce. Results take time. Stakeholder buy-in wavers. In this thought-provoking episode, we delve into the trials and tribulations of maintaining stakeholder buy-in for a B2B marketing program long enough to witness its impact. Our guest is Devin E Bramhall, a veteran in the B2B marketing sphere. She’ll discuss the…

On this episode, Matt Moore, Associate Manager of Product Marketing at impact.com, hosts a discussion on B2B affiliate marketing with guests Keemia Ferasat, Manager of Global Affiliate Marketing and Partnerships at Microsoft; Tye DeGrange, CEO at Round Barn Labs; and Zoe Mackay, Strategic Partnership Manager at Technology Advice. They explore the differences between B2B and B2C affiliate marketing, how it fits into the revenue mix for publishers and the various types of publishers they work with. They discuss the importance of long-term partnerships, content-driven approaches and the growing influence of influencers and brand ambassadors in the B2B affiliate space. The participants discuss the success metrics and key performance indicators (KPIs) for affiliate marketing in the B2B space. They highlight the importance of a full-funnel approach, including upper and lower funnel partners. Publishers play a crucial role in driving brand awareness and educating potential customers, while lower funnel partners focus on driving conversions. Mixed compensation models, such as flat fees, reward different types of affiliates and acknowledge their contributions throughout the buyer's journey. Building strong relationships with affiliates and using data-driven insights will continually optimize these programs. Starting a successful B2B affiliate marketing program takes time, patience and investment in measuring and analyzing KPIs to improve performance over time.  Resources mentioned: Matt Moore⁠ - https://www.linkedin.com/in/matt-moore-productmarketing/ Impact.com⁠ | LinkedIn - https://www.linkedin.com/company/impactdotcom/ Impact.com | Website - https://impact.com/ Keemia Ferasat⁠ - https://www.linkedin.com/in/keemia/ Microsoft | LinkedIn - https://www.linkedin.com/company/microsoft/ Microsoft | Website - https://www.microsoft.com/ Tye DeGrange - https://www.linkedin.com/in/tyedegrange/ Round Barn Labs | LinkedIn - https://www.linkedin.com/company/round-barn-labs/ ⁠Round Barn Labs⁠ | Website - https://www.roundbarnlabs.com/ ⁠Zoe Mackay - https://www.linkedin.com/in/zoerosemackay/ Technology Advice | LinkedIn - https://www.linkedin.com/company/technologyadvice/ ⁠Technology Advice⁠ | Website - https://technologyadvice.com/ Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at https://ContentAllies.com. #saas #software #cloud

Here's an overview on how to escape the MLM scam with the $1 million dollar affiliate marketing program. Enjoy! So here are the links I mentioned in this video:

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ On this episode of Distribution First, we delve into the world of repurposing and content creation with guest Andy Smith from HatchWorks. Andy shares insights on starting a podcast, repurposing content, and building a sustainable content marketing program. In this episode, you'll learn:How to test ideas before committing to larger projectsThe challenges in reaching targeted audienceThe impact of employee advocacy on content marketingCHAPTERS[00:00:00] Introduction [00:02:04] The importance of creating and repurposing content[00:12:08] Why creating content can be challenging, even for marketers[00:13:18] Balancing revenue and talent-focused content for different audiences[00:19:05] How to prioritize and plan to repurpose content[00:21:57] Focus on quality over quantity[00:28:56] How to measure content success***CONNECT

It can be daunting if you're a startup looking to build a marketing team from scratch. But according to Charlie Liang, Head of Marketing at Finch, the key is to hire generalists who can adapt to changes as the company grows.In this episode, Charlie discussed the challenges of building a marketing team in early-stage startups and shared insights on prioritizing and investing in marketing efforts with limited resources.Overall, the key to getting buy-in and building trust is through transparent communication and accountability. By presenting ideas and plans, asking for feedback, and being accountable for progress and adjustments made to the plan, you can build trust and get buy-in from your team.TopicsBuilding a Marketing Team Prioritizing Marketing FocusMarketing Strategies That WorkedPrinciples of PrioritizationLearning from Mistakes in Building a Marketing FunctionTactical Communication Strategies Previous Experience and HiringFiltering for Eagerness and Hunger Reinventing Yourself Show LinksVisit FinchConnect with Charlie Liang on LinkedIn and TwitterConnect with David Khim on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Adriel Sanchez of WalkMe, Heidi Bullock of Tealium, and Jeff Otto of Riskified To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

In a very special in-person episode of Talking Marketing, Allen sat down with Patrick and Liv from Emerson College to discuss their college careers, how they both landed excellent internships, and what they're hopeful for as future marketers! Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today! Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org. Become a member at https://amaboston.org/become-a-member

Brett revisits a digital event he hosted called “What's the ROI of our Content Marketing Program.” Joining him are content marketing leaders including: Sangram Vajre of GTM Partners, Nate Turner of Ten Speed, Thomas Peham with Storyblok, and Amrita with Superside. They have a lively conversation about the evolution of content marketing, content technology, conversion, and gated content.2:35 Introductions7:00 Amrita on content marketing and conversion19:12 Thomas on culture of content26:50 Thomas on content Technology30:00 Nate on content distribution39:54 Sangram on content and LinkedIn48:50 Forms/un-gated content53:20 What content should we focus on57:38 OutroModern Day Marketer The Newsletter (subscribe)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Are you truly visible in a way that attracts your soul aligned clients? Lacking visibility isn't as simple as just not posting online – it can be churning out any old content for the sake of it, leading to depleted energy and burnout. Falling into a cycle of apathy, meaning your dream clients just can't find you. Fear of judgment, imposter syndrome, and perfectionism– any one of these can completely side-swipe even the most outwardly confident coaches out of their visibility patterns. So, how do we overcome these challenges? At the root of it all is messaging clarity – knowing and feeling deeply aligned with what you have to say gives you the courage to show up and be visible. And clarity and courage are the dream combination that transform how we create our content. It's easy to hide in marketing and be a hidden coach, meaning you have all of the potential to create change in the world, yet you're hiding your light and spirit from showing up in your marketing so others can energetically connect with you. When you dial that message in – that clarity and elevation – the magic comes in. If you're not attracting the right clients, there's a disconnect in your messaging somewhere. You want to work with the clients that make the work easy. And believe me, that can happen, and you DO deserve it! So, how can you step into your elevated self and be visible? Enjoy the listen! ____________________ Are you ready to articulate your soul purpose so your soul clients can resonate with you to create true transformation? If so, my Aligned Messaging & Marketing Program is for you! If you're an established, visionary coach ready to be personally mentored by me to elevate your client attraction through authentic messaging and marketing, let's chat! – message me the word ALIGNED over on Instagram to find out more.

Lisa Burton, Director of the M.S. Marketing Program, once was a student in this program herself. On this episode of MasterCast, she reveals insights on what they look for in a student applying into the program, as well as what they don't look for. An example of an interview question that they ask applicants of the program is even revealed. This demanding program provides these students with the unique opportunity to interact with owners of companies, founders, and senior executives, while making lasting differences in their companies. She has been a key player in many initiatives at Mays Business School, as well as playing a big role in the development of the Mays Career rental closet. As Burton has been a student of this program herself, she truly knows the good that it can do for an individual and loves seeing these students flourish. Bio:  Hailing originally from Baltimore, Maryland, Lisa Burton has called Texas home for more than 35 years. Lisa is the Director of the M.S. Marketing Program at Texas A&M's Mays Business School. In her former role as Associate Director of Employment Services for the Texas A&M University Career Center, she coached students to grow professionally and network effectively. Prior to working at Texas A&M University, Lisa had a successful career in sales and marketing in the retail, special event and nonprofit areas. Lisa earned her B.F.A. in Radio-TV-Film from Sam Houston State University and her M.S. Marketing degree from Texas A&M University.

One might argue that influencer marketing should be an even more important marketing channel for B2B brands, but most simply misunderstand what is potentially the most powerful marketing channel for them.From leveraging employees as internal influencers to properly collaborating with external influencers, influencer marketing can have a profound impact on B2B businesses when done right.So how do you best DO B2B influencer marketing?I can't think of anyone in the world to more knowledgable about B2B influencer marketing than Tim Williams, CEO of Onalytica.Together we will discuss the following:- ROI of B2B Influencer Marketing- Best ways to activate B2B Creators- What B2B Creators are looking for when partnering with brands- How to connect your Employee Advocacy & Influencer Marketing programs- How to measure influencer marketing successI hope you can join us for what should be a profoundly educational and invaluable use of your time!Learn More: Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Business | How to Launch a Turn-Key Marketing Program to GROW YOUR BUSINESS See the Thousands of Success Stories and Millionaires That Clay Clark Has Coached to Success HERE: https://www.thrivetimeshow.com/testimonials/ Business | Learn How to Build a Business And Not a Job. Discover How Clay Clark's Business Coaching Has Helped www.PeakBusinessValuation.com to Grow By 217%? | The Importance ofImplementing WEEKLY Proven Systems & Business Coaching Why Do 96% of Businesses Fail By Default? Why 96 Percent of Businesses Fail - https://www.inc.com/bill-carmody/why-96-of-businesses-fail-within-10-years.html Learn More About Opening a TipTopK9.com Franchise Today HERE: www.TipTopK9.com Schedule a FREE Consultation Today At: https://peakbusinessvaluation.com/ - Call 435-359-2684 Business | Learn the SPECIFIC Systems, Proven Processes and Best-Practices Strategies That You Need to Use to Grow Your Business By 10X | Learn How Clay Clark Coached www.PMHOKC.com and www.DelrichtResearch.com Into 10X Growth Business | "Since Working With Clay I've Learned Everything About Business. The Experience Working Here Has Been LIFE CHANGING. I've Not Only Learned New Things, But I've Gained a Whole New Mindset." - Robert Redmond Business | Learn How to Hire, Inspire, Train and Retain High Quality Employees | Learn How Clay Clark Has Helped Multi Clean to Experience EPIC Growth Year Over Year While Building an Incredible Team Business | How to Use Search Engine Optimization to DRAMATICALLY GROW YOUR BUSINESS + How Clay Clark Helped BarbeeCookies.com to DOUBLE the SIZE of Her Business Within Just 12 Months!!! Learn More About the Success Stories Below: www.LivingWaterIrrigationOK.com www.BarbeeCookies.com www.PMHOKC.com www.DelrichtResearch.com www.OXIFresh.com www.PeakBusinessValuation.com www.TipTopK9.com www.TulsaOilers.com https://sierrapoolsandspas.com/ Clay Clark Testimonials | "Clay Clark Has Helped Us to Grow from 2 Locations to Now 6 Locations. Clay Has Done a Great Job Helping Us to Navigate Anything That Has to Do with Running the Business, Building the System, the Workflows, to Buy Property." - Charles Colaw (Learn More Charles Colaw and Colaw Fitness Today HERE: www.ColawFitness.com) Learn More About How Clay Has Taught Doctor Joe Lai And His Team Orthodontic Team How to Achieve Massive Success Today At: www.KLOrtho.com Learn How to Grow Your Business Full THROTTLE NOW!!! Learn How to Turn Your Ideas Into A REAL Successful Company + Learn How Clay Clark Coached Bob Healy Into the Success Of His www.GrillBlazer.com Products Learn More About the Grill Blazer Product Today At: www.GrillBlazer.com Learn More About the Actual Client Success Stories Referenced In Today's Video Including: www.ShawHomes.com www.SteveCurrington.com www.TheGarageBA.com www.TipTopK9.com www.WeShredOnSite.com Learn More About How Clay Clark Has Helped Roy Coggeshall to TRIPLE the Size of His Businesses for Less Money That It Costs to Even Hire One Full-Time Minimum Wage Employee Today At: www.ThrivetimeShow.com To Learn More About Roy Coggeshall And His Real Businesses Today Visit: https://TheGarageBA.com/ https://RCAutospecialists.com/ Clay Clark Testimonials | "Clay Clark Has Helped Us to Grow from 2 Locations to Now 6 Locations. Clay Has Done a Great Job Helping Us to Navigate Anything That Has to Do with Running the Business, Building the System, the Workflows, to Buy Property." - Charles Colaw (Learn More Charles Colaw and Colaw Fitness Today HERE: www.ColawFitness.com) See the Thousands of Success Stories and Millionaires That Clay Clark Has Coached to Success HERE: https://www.thrivetimeshow.com/testimonials/ Learn More About Attending the Highest Rated and Most Reviewed Business Workshops On the Planet Hosted by Clay Clark In Tulsa, Oklahoma HERE: https://www.thrivetimeshow.com/business-conferences/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Actual Client Success Stories from Real Clay Clark Clients Today HERE: https://www.thrivetimeshow.com/testimonials/ 75% of Employees Steal from the Workplace - https://www.forbes.com/sites/ivywalker/2018/12/28/your-employees-are-probably-stealing-from-you-here-are-five-ways-to-put-an-end-to-it/ 85% of Employees Lie On Resumes - https://www.inc.com/jt-odonnell/staggering-85-of-job-applicants-lying-on-resumes-.html 96% of Businesses Fail - https://www.inc.com/bill-carmody/why-96-of-businesses-fail-within-10-years.html The Key Drivers of Success: A Scheduling Center A Weekly Call Group Interview Google Reviews Video Reviews Dream 100 Running Online Advertisements On-Going Search Engine Content Writing