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Send us a textEver wondered what truly makes a Kickstarter campaign magnetic instead of merely functional? This episode pulls back the curtain on the art of author crowdfunding with someone who's witnessed thousands of campaigns from behind the scenes.Oriana Leckert, Head of Publishing at Kickstarter, joins us to share insights that go far beyond the typical campaign advice. As she reveals, her role encompasses far more than just technical guidance – she's part publishing expert, part crowdfunding consultant, part life coach, and part cheerleader. This unique perspective allows her to spot the subtle differences between campaigns that simply meet goals and those that transform author careers by building genuine community.We explore the most overlooked opportunities in author campaigns, from creatively engaging backers to designing rewards that deeply connect to your book's world. You'll discover why some authors set funding goals too low out of fear (and the potential consequences), how to strategically reveal stretch goals to maintain momentum, and why Kickstarter's algorithm rewards early engagement. Oriana also shares stunning examples of imaginative rewards that created unforgettable backer experiences, from custom yarn for knitting-themed novels to scented candles based on romance protagonists.Whether you're contemplating your first campaign or looking to elevate your next one, this conversation will reshape how you think about crowdfunding as a cornerstone of your author career. Kickstarter isn't just a funding platform – it's a powerful community-building tool that can transform not just how your books are published, but how you connect with readers for years to come.Are you an author at a crossroads, feeling stuck & unfulfilled in your author career? Do you know deep down it's time for a change, but you're unsure of the next step?The High Vibe Author is the only transformational membership designed specifically for authors like you—those who are ready to break free from limitations & step into the abundant life they deserve. Click here to learn more. Indie publishing wasn't built for neurodivergent minds—so let's change that. Inside Author Revolution on Substack, I share exclusive insights on writing, publishing, and manifestation for ND authors. Plus, explore my neurospicy romcoms & urban fantasy worlds. Want to go deeper? Get access to Manifest Differently: The Deep End, my private podcast. Follow now:
JD Barker shares how his talent and strategic business decisions—like trademarking his name and building multiple revenue streams—paved the way for a powerhouse fiction career, including co-authoring with James Patterson. Learn how smart authorpreneurship helped him grow beyond books and into a scalable creative empire.
What are some ways you can market a book during a launch period using audio, video, and text? What does my JFPenn voice clone sound like narrating the first two chapters of my thriller, Death Valley? J.F. Penn is the Award-winning, New York Times and USA Today bestselling author of thrillers, dark fantasy, crime, horror, […] The post Death Valley Audiobook Chapters And Book Marketing Tips With J.F Penn first appeared on The Creative Penn.
Marketing expert and Hay House author Nikki Nash shares her journey from corporate success to entrepreneurship, offering actionable insights on leveraging books for big-picture impact and monetization. Listeners will learn how to align their writing with their vision, think beyond book sales, and take bold steps to create lasting change. This episode encourages listeners to step back, dream big, and take intentional actions toward creating a lasting impact.
Send us a textTransform your author marketing strategy with the power of AI! Discover how leveraging ChatGPT can revolutionize your promotional efforts in 2025. This episode of the Author Revolution Podcast promises to equip you with five strategic ChatGPT prompts from my new PDF, "50 Must-Have ChatGPT Prompts to Market Your Author Career in 2025." These aren't just simple prompts; they're your blueprint for creating a buzz around your backlist, crafting compelling pre-launch strategies, and celebrating book milestones. With potential disruptions like TikTok shifts on the horizon, these AI-driven tactics will help you navigate the ever-evolving marketing landscape, ensuring your work reaches the right audience.But that's just the beginning. Join me as we also gear up for the thrilling launch of the Neptune project, spearheaded by an inspiring woman CEO this spring. With ChatGPT as your co-pilot, prepare to embark on strategic planning across social media platforms and beyond, all designed to turbocharge your author journey. I'm excited to support female leadership and innovation in this venture, and I'm grateful for your continued participation in the Author Revolution community. Let's embrace these tools and strategies to transform our connections with readers and set the stage for a stellar year ahead.Want to get access to my 50 Must-Have ChatGPT Prompts to Market Your Author Career in 2025 PDF? Click here to get your copy!The Author Revolution Podcast is evolving! I've recently launched Manifest Differently Podcast—a space for neurodivergent thinkers to embrace manifestation in ways that align with how we're wired. If you're ready to manifest on your terms, visit ManifestDifferently.com or tune in now on your favorite podcast platform! Are you an author at a crossroads, feeling stuck & unfulfilled in your author career? Do you know deep down it's time for a change, but you're unsure of the next step?The High Vibe Author is the only transformational membership designed specifically for authors like you—those who are ready to break free from limitations & step into the abundant life they deserve. Click here to learn more.Support the showThank you for tuning into the Author Revolution Podcast! If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform. For more insights and inspiration, visit Author Revolution. Don't forget to follow us on social media for updates and exclusive content: Facebook Twitter Instagram YouTube Go forth and start your author revolution!
In this episode of Alexa's Publishing Chat, host Alexa Bigwarfe interviews Leanne Janzen from FriesenPress, a leading self-publishing service provider. Leanne shares insights into the self-publishing process, emphasizing the importance of choosing the right publishing route based on an author's goals, budget, and timeline. Leanne also explains how FriesenPress supports authors through every stage.
JF Garrard provides tips for authors on how to use the author network and network effectively to increase your platform and sell more books.
Lindsay Gibson and Savannah Carlisle talking about writing Romance, working with a small traditional press, and more!
How Publishing Path Impacts Your Book Marketing Strategy - with Special Guests, Michelle Cox and Alison Hammer Yes a book is a book, but how you market it varies greatly by publishing path. From traditional, to small press, to self-publishing, the tactics and book marketing strategy for each will be different. Tune-in to hear our author panel of Alison Hammer, Michelle Cox, Lainey Cameron and Paulette Stout discuss how to find book marketing success, regardless of how you publish. Join our newsletter and you'll always hear about new episodes and resources! Visit our episode page for all resources featured in this episode. For more tips and ideas visit our Book Marketing Tips and Resources Episode Sponsor: Lilian Sue, author of The Powerful Publicity Prescription, and owner of In Retrospect Writing Services. Book Marketing Help from Lainey: 12 Weeks to Book Launch Success is Lainey's program to help authors successfully launch their book. Join the wait list here. Or join Lainey's list for free book marketing tips and webiinars. Got ideas for future guests and topics? Send us your ideas here (or submit as a potential guest). Plus, don't forget to subscribe to the podcast and leave a quick rating or review!
Have you ever wondered how your subconscious limiting beliefs impact your book marketing success?This week's guest expert is Judy Kane, author of "Your 4 Truths: How Beliefs Impact Your Life." As a transformative coach dedicated to helping individuals overcome subconscious barriers, Judy shares invaluable insights on breaking free from limiting beliefs that can hinder your book marketing efforts.From understanding where subconscious beliefs originate to recognizing and changing self-sabotaging patterns, discover the crucial steps to align your subconscious with your conscious book marketing goals. Key Takeaways:Understanding Subconscious Beliefs: How our subconscious controls most of our behavior, shaping how we act and react.Impact of Childhood Experiences: How your past experiences shape your beliefs can either help or hinder your book marketing.Recognizing Self-Sabotage: Recognize self-sabotaging habits, which are often a result of conflicting views.Techniques for Positive Shift: How to spot and change negative thoughts, so you can be your biggest fan.Practical Steps for Change: How to align your inner beliefs with your book marketing success goals.Tune in to uncover how aligning your conscious and subconscious mindsets can dramatically enhance your book marketing strategy.*************************************************************************Sponsored by Aviva Publishing. For over 30 years, we've dedicated ourselves to support nonfiction authors on their journey to publish andsell their books in bulk. Our mission is to empower you to establish yourself as a leading authority in a niche market. Learn my Top 5 Book Marketing Tips! Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it's free! ************************************************************************
Two book marketing experts, Alexa Bigwarfe of Write|Publish|Sell & the Women in Publishing Summit and Keri-Rae Barnum of New Shelves Book, dish out book marketing advice and trends for authors.
Have you ever wondered how to boost your writing productivity and beat writer's block?This week's guest expert is Allie Pleiter, international bestselling author and creator of the Chunky Method Writing Technique. She shares invaluable insights on tailoring your writing process to match your personal productivity rhythms to consistently craft engaging content.From discovering your optimal writing "chunk" to understanding how to build a realistic writing plan, learn how to harness your creativity and stay prolific. Understanding these techniques can take your writing productivity to the next level.Key Takeaways:Understanding the Chunky Method: Discover how breaking your writing into manageable "chunks" can help you maintain momentum and increase productivity.Personalizing Your Writing Process: Discover how identifying your unique writing chunk size leads to consistent writing success.Overcoming Writer's Block: Use the Chunky Method to overcome writer's block and boost productivity.Switching Writing Environments: Change your writing environment or tools to shake up your creativity and overcome stagnation.Antidote to Distraction: Find a writing schedule that works for you and minimizes distractions.Tune in to master the art of personalized writing productivity to transform your creative process.*************************************************************************Sponsored by Aviva Publishing. For over 30 years, we've dedicated ourselves to support nonfiction authors on their journey to publish andsell their books in bulk. Our mission is to empower you to establish yourself as a leading authority in a niche market. Learn my Top 5 Book Marketing Tips! Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it's free! ************************************************************************
Are you ready to transform your business with the power of kindness?Join me for an enlightening conversation with Linda Cohen, also known as the "Kindness Catalyst." Linda, a professional speaker and consultant, shares her insights on the transformative power of kindness in the workplace. With over a decade of experience and two published books, Linda offers invaluable strategies to help authors thrive through compassion and empathy.Key Takeaways:The ROI of Kindness: Discover how kindness can significantly boost your bottom line.Strategic Media Engagement: Learn the importance of local media for book promotion and how to leverage it effectively.Pitching with Confidence: Understand the necessity of pitching yourself and your book with confidence, even when facing imposter syndrome.The Power of Social Media: Utilize LinkedIn to build authentic connections and promote your book and business.Incorporating Kindness in Speaking Engagements: How to weave kindness into your speaking, coaching, or consulting work.Tune in now for actionable insights to elevate your business with the power of kindness!*************************************************************************Sponsored by Aviva Publishing. For over 30 years, we've dedicated ourselves to support nonfiction authors on their journey to publish andsell their books in bulk. Our mission is to empower you to establish yourself as a leading authority in a niche market. Learn my Top 5 Book Marketing Tips! Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it's free! ************************************************************************
Publishing and promoting books can be expensive. Lainey and Paulette discuss ways you can save on costs when writing, editing, producing, and distributing your book. We also cover ways to save money when building your author platform and with book marketing. Join our newsletter and you'll always hear about new episodes and resources! Plus, don't forget to subscribe to the podcast and leave a quick rating or review! Resources in this episode: Free download from Lainey - Author Platform on a Budget Paulette's blog post - 4 Self-Publishing Tasks You Shouldn't Pay For Visit our episode page for all resources featured in this episode: How to Publish a Book on a Budget Find more resources and book marketing tips visit our recommended resources: Book Marketing Tips and Resources Episode Sponsors: Paulette's award winning novels - the Bold Journeys SeriesBook Marketing Boot Camp by Lainey Cameron - included in the Women's Fiction Writers Association Albuquerque retreat. 12 Weeks to Book Launch Success - Lainey's program to help authors successfully launch their book. Join the wait list here. Or join Lainey's list for free book marketing tips and webinars. Paulette's Indie author coaching - schedule time or email her at info@paulettestout.com Women Writers Women's Books - Contact Barbara Bos - email barbarabos@booksbywomen.org - for info on sponsorship of the sites, group and social media
Have you ever wondered why clear communication is essential for your book marketing success?This week's guest expert is Ben Guttmann, a renowned marketing and communications guru and author of "Simply Put: Why Clear Messages Win and How to Design Them." With his deep experience, Ben helps you simplify your messaging so you can better connect with your audience.Learn the core principles of successful book marketing, from simplicity to clear communication. Discover how fluency and empathetic communication can transform your book's reach.Key Takeaways:
Ever wondered how to protect your book from plagiarism and copyright infringement?This week, I'm thrilled to host David Faux, a multi-talented attorney, entrepreneur, scholar, and former music journalist, who will demystify copyright law and share essential strategies for safeguarding your literary work.Key Takeaways:Understanding Copyright: David explains the five exclusive rights authors have over their work.The Importance of Registration: Why registering with the U.S. Copyright Office is crucial.Copyright vs. Trademark: David clarifies the differences.Steps to Register: How to apply, deposit your work, and pay fees.Protecting Your Ideas: Tips for safely sharing in writing groups and public forums.Tune in to arm yourself with the knowledge to protect and enforce your literary rights!Here's how to connect with DavidRegister your copyright with the US Copyright Office*************************************************************************Sponsored by Aviva Publishing. For over 30 years, we've dedicated ourselves to support nonfiction authors on their journey to publish andsell their books in bulk. Our mission is to empower you to establish yourself as a leading authority in a niche market. Learn my Top 5 Book Marketing Tips! Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it's free! ************************************************************************
Have you ever wondered how targeted Amazon strategies can make your book a bestseller?This week's guest expert is Lesley Hensell, an expert in Amazon selling and co-founder of Riverbend Consulting. She shares invaluable insights on leveraging Amazon's platform to maximize your book's visibility and sales.From selecting the perfect categories to mastering SEO, discover the key strategies to improve your book's ranking and reach the right audience on Amazon. Understanding these dynamics can be a game-changer for your book marketing efforts.Key Takeaways:Importance of Categories: Choose categories and subcategories to boost your book's visibility and increase your chances of becoming a bestseller.SEO Strategies: Learn how to optimize your book for Amazon and Google searchTargeting the Right Audience: Market to a specific audience rather than everyone. This approach can boost sales.Reviews and Distribution Cautions: Learn why quality reviews matter, how compensating for reviews can backfire, and the importance of having contingency plans beyond Amazon for book distribution.Amazon Advertising: Use PPC campaigns to improve your best seller rank during sales or price drops without losing money.Tune in to uncover the secrets of using Amazon to take your book marketing game to the next level.*************************************************************************Sponsored by Aviva Publishing. For over 30 years, we've dedicated ourselves to support nonfiction authors on their journey to publish andsell their books in bulk. Our mission is to empower you to establish yourself as a leading authority in a niche market. Learn my Top 5 Book Marketing Tips! Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it's free! ************************************************************************
Are you struggling to sell your book despite having it listed on Amazon? In this episode of Book Marketing Mentors, my colleague Jane Maulucci and I dig deep to debunk common misconceptions. authors have about book marketing. Discover the importance of proactive marketing, the benefits of directing readers to your own website, and how to leverage the resources within your book to create compelling content. Understanding these dynamics can help you maximize your book's potential and achieve the success you envision.Key TakeawaysKey Takeaways:Proactive Marketing: Learn why the “if you write it, they will come” mentality is a misconception and discover actionable steps to attract readers to your book.Driving Traffic to Your Website: Understand the benefits of directing readers to purchase from your website instead of relying solely on platforms like Amazon.Leveraging Your Book's Content: Learn how to use your book's content to create engaging emails, blog posts, and social media updates that provide value and draw interest.Building and Utilizing Your List: Discover the importance of building your own email list to maintain control and ensure consistent communication with your audience.Ongoing Marketing Efforts: Understand why marketing is a continuous effort and learn methods to keep your book in the public eye long after publication.Tune in to change your mindset and tactics to effectively market your book and make a lasting impact.*************************************************************************Sponsored by Aviva Publishing. For over 30 years, we've dedicated ourselves to support nonfiction authors on their journey to publish andsell their books in bulk. Our mission is to empower you to establish yourself as a leading authority in a niche market. Learn my Top 5 Book Marketing Tips! Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it's free! ************************************************************************
How to Market Books After the Launch - With Special Guest, Paulette Kennedy We put so much energy into planning book releases, but how do you market and promote books after launch? Join us for an insightful discussion with special guest, Paulette Kennedy on what works when marketing books post-launch. We discuss strategies for authors to maintain sales and engagement, including ideas for building a loyal community of readers. We also touch on the role of adverting, choosing the right Amazon categories and keywords, the importance of building a community of authors for mutual support. Join our newsletter and you'll always hear about new episodes and resources! Got ideas for future guests and topics? Send us your ideas here (or submit as a potential guest). Plus, don't forget to subscribe to the podcast and leave a quick rating or review! Visit our episode page for all resources featured in this episode: How to Market Books After the Launch Find more resources and book marketing tips visit our recommended resources: Book Marketing Tips and Resources Episode Sponsors: 12 Weeks to Book Launch Success - Lainey's program to help authors successfully launch their book. Join the wait list here. Or join Lainey's list for free book marketing tips and webinars. Paulette's Indie author coaching - schedule time here or email her at info@paulettestout.com Women Writers Women's Books - Contact Barbara Bos - email barbarabos@booksbywomen.org - for info on sponsorship of the sites, group and social media
How can authors overcome distractions and master the art of focus to boost their productivity?This week's guest expert is Nir Eyal, a renowned expert in the psychology of technology and business. Nir is the best-selling author of "Hooked" and "Indistractable." In this episode, Nir shares invaluable insights on creating habit-forming products and managing distractions.Discover strategies to take control of your attention, stay focused on your writing goals, and ultimately boost your book's successful creation and marketing. Learn to balance creativity and productivity by addressing the emotional discomfort that often leads to distractions.Key Takeaways:Mastering Internal Triggers: Understand how internal emotional triggers can lead to distractions and discover effective ways to manage themMaking Time for Traction: Learn the importance of scheduling focused writing sessions instead of waiting for inspiration, ensuring consistent progress on your book.Using Pre-Commitment Devices: Explore practical tips to avoid distractions and stay on task.Forethought as an Antidote: Plan ahead to overcome distractions to stay productive in your writing journey.Value-Driven Scheduling: Discover how to align your schedule with your core values for more fulfilling and productive writing sessions.Don't miss out on Nir's wisdom to transform your productivity! Listen now and take the first step towards becoming indistractable.Get a copy of Nir's book "Indistractable"*************************************************************************Sponsored by Aviva Publishing. For over 30 years, we've dedicated ourselves to support nonfiction authors on their journey to publish andsell their books in bulk. Our mission is to empower you to establish yourself as a leading authority in a niche market. Learn my Top 5 Book Marketing Tips! Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it's free! ************************************************************************
How do you successfully navigate the traditional publishing process and market your books effectively?Join me as I interview Jennifer S. Wilkov, a multi #1 international bestselling author and "Literary Agent Matchmaker." With her extensive experience, she shares invaluable insights into navigating the book marketing landscape and achieving impactful results.From understanding the author's pivotal role in book promotion to tapping into diverse promotional opportunities, Jennifer shares the art of transforming your book marketing efforts into practical steps. Learn about the current trends, the significance of networking, and effective marketing strategies honed from her extensive experience.Key Takeaways:Author's Role in Promotion: Understand why authors need to champion their marketing efforts and actively promote their work, taking ownership as the captains of their projects.Importance of Networking: Discover the power of networking in meeting literary agents and publishers, emphasizing the importance of live pitching at conferences and events.Book Proposal Essentials: Learn the critical components of a strong book proposal for nonfiction works, including marketing strategies and competitive title analysis.Misconceptions in Traditional Publishing: Debunk the myth that traditional publishers handle all marketing and grasp the shifted landscape where authors play a critical role.Planning for Bestseller Status: Understand the strategic planning needed to achieve New York Times bestseller status, including assembling a dedicated team and early marketing preparation.Tune in to unlock the secrets of successful book marketing and propel your book to new levels of recognition and sales.Here's how to connect with Jennifer:LinkedIn: https://LinkedIn.com/in/jenniferwilkovWebsite: http://www.YourBookIsYourHook.com*************************************************************************Sponsored by Aviva Publishing. For over 30 years, we've dedicated ourselves to support nonfiction authors on their journey to publish and sell their books in bulk. Our mission is to empower you to establish yourself as a leading authority in a niche market. Learn my Top 5 Book Marketing Tips! Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it's free!*************************************************************************
How can selling your book on Amazon both elevate and challenge your author experience?In this week's episode, podcast host Susan Friedmann discusses the pros and cons of publishing and selling books on Amazon. She goes into detail about the many benefits of using Amazon's platform and some of the challenges that can come with it. Key Takeaways:Ease and Speed of Publishing: Discover how Amazon makes it easy for authors to publish their work with tools like eBooks and print-on-demand so they can get their books out there quickly and easily.Visibility Challenges: Learn about the challenges authors face in getting their books noticed among millions on Amazon and strategies to boost discoverability.Alternative Sales Platforms: Understand the advantages of selling books through your website, which can give you direct customer interaction and valuable data that Amazon doesn't offer.Leverage Print-on-Demand Services: Learn about Amazon's Kindle Direct Publishing and other services like BookBaby, which handle printing and distribution, making it easy for authors to publish their work.Using Local Resources and Events: Find out how connecting with local bookstores, events, and media can help you reach a wider audience.Tune in to learn the pros and cons of selling books on Amazon and develop a strategy for maximizing your success in this competitive marketplace.*************************************************************************Sponsored by Aviva Publishing. For over 30 years, we've dedicated ourselves to support nonfiction authors on their journey to publish and sell their books in bulk. Our mission is to empower you to establish yourself as a leading authority in a niche market. Learn my Top 5 Book Marketing Tips! Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it's free!*************************************************************************
Have you ever wondered how you can use digital marketing to help your book succeed?In this week episode, I had the pleasure of interviewing Mark Schaefer, a renowned marketing expert and author with over 30 years of experience in global sales, public relations, and marketing. Mark shared his insights on how to use current digital marketing strategies to effectively promote your book.You'll learn everything from how to build a strong personal brand to how to use the latest digital platforms to promote your book. This is a “must-listen” for any author who wants to learn how to use digital marketing to their advantage.Key Takeaways:1. Importance of Personal Branding: Understand why your personal brand is crucial in marketing your book and how it can differentiate you in a crowded market.2. Using Influencers and Podcasts: Discover how connecting with influencers and leveraging podcasts can amplify your reach and credibility.3. Consistent Content Creation: Learn why consistently creating engaging content is key to maintaining visibility and how it can attract and retain your target audience.4. Engaging with Your Audience: Find out the best strategies for interacting with your audience to build trust and foster long-term relationships.5. Leveraging AI in Marketing: Gain insights into how artificial intelligence can streamline your marketing efforts and provide innovative ways to connect with readers.Tune in to transform your book marketing strategies and harness the power of digital marketing.Here's how to connect with Mark:WebsiteBlogLinkedIn*************************************************************************Sponsored by Aviva Publishing. For over 30 years, we've dedicated ourselves to support nonfiction authors on their journey to publish and sell their books in bulk. Our mission is to empower you to establish yourself as a leading authority in a niche market. Learn my Top 5 Book Marketing Tips! Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it's free!*************************************************************************
Have you ever wondered how LinkedIn can supercharge your book marketing strategy?In this episode, I interview LinkedIn strategist Sophie Lechner. With over 20 years of experience, she helps mission-driven entrepreneurs connect with their audiences to amplify their message using her Magnet Model. This framework is a powerful way to boost your online presence and engagement, making LinkedIn an essential part of your book marketing strategy. Learn how to use LinkedIn as a powerful tool for book marketing and connecting with readers and industry experts.Key takeaways: Learn how Mission, Message, and Movement can sharpen your book's message and attract more readers on LinkedIn.Build deeper connections and conversations around your book.Batch your content to maintain a consistent presence so you can focus on engaging your audience.Make a great first impression and convey your book's message with a strong LinkedIn profile Comment, share, and link content to increase visibility and attract more followers Tune in to harness the full potential of LinkedIn and elevate your book marketing game. Take Sophie's quiz to discover "What Kind of LinkedIn User Are You?"*************************************************************************Sponsored by Aviva Publishing. For over 30 years, we've dedicated ourselves to support nonfiction authors on their journey to publish and sell their books in bulk. Our mission is to empower you to establish yourself as a leading authority in a niche market. Learn my Top 5 Book Marketing Tips! Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it's free!*************************************************************************
Kathleen Schmidt is a well-respected voice in book publishing with in-depth experience in all aspects of the industry.She has worked on 50 New York Times bestsellers, and her clients have continuously appeared in top-tier national print, broadcast, and radio outlets such as The Today Show, Good Morning America, Vogue, Elle, Financial Times, and Vanity Fair. I was thrilled to chat with her about her perspective on book publishing as well as the rise in indie author opportunities. EPISODE HIGHLIGHTSNavigating the current collective rut in book publishing The truth about bookstore distribution today (including the average number of copies an appearance on the Today Show sells)The HOW of Book publicity for indie authors and how to decide what makes sense when it comes to selling more books without having to take out a second mortgageThe important difference between publicity, marketing, and salesThe slippery slope of partnering with “influencers” for promotionCONNECT WITH KATHLEENClick here to Subscribe to her Substack newsletterInstagram: @kathmschmidtThreads: @kathmschmidtWebsite: kmspr.comRESOURCES MENTIONEDKathleen's appearance on Brad Listi's Other People podcastJane Friedman's Hot SheetThe Zodiac Academy book series Guygiene lets you equip your young guy with a monthly box of confidence that introduces cool personal hygiene swag from top brands, developed just for teen and 'tween boys. Get 15% off your first box by visiting GoodGuygiene.com and using code writethedamnbook at checkout. MOCKUP SHOTS DEALI've used MockUp shots for years to create attention-grabbing images great for social media. It usually costs $207, but they're offering a 60% discount on lifetime access with lifetime updates. It's a great way to get an unheard-of price on a product that will make you money and that you will end up using all the time.Click Here for 60% off >>Write the Damn Book Already is a weekly podcast featuring interviews with authors as well as updates and insights on writing craft and the publishing industry. Available wherever podcasts are available: Apple PodcastsSpotify YouTube Let's Connect! InstagramWebsite Email the show: elizabeth [at] elizabethlyons [dot] comThe podcast is a proud affiliate partner of Bookshop, working to support local, independent bookstores.To see all the ways we can work together to get your book written and published, visit publishaprofitablebook.com/work-with-elizabeth
Discover strategies for sustaining book sales and building influence in your niche. Listen as bestselling author Corey Poirier shares his valuable strategies for boosting your author influence to sell more books.Key takeaways include...Network effectively to build credibility by connecting with thought leaders and offering value first.Promote continuously to sustain and enhance book sales through strategic relaunches and updates.Target bulk sales to businesses for significant volume sales opportunities.Maintain persistent marketing efforts post-launch to ensure ongoing visibility and success of your book.This episode is chock-full of valuable insights for authors looking to extend their influence and keep their books in the spotlight.Here's how to claim your complimentary copy of Corey's book "The Book of Public Speaking"*************************************************************************Sponsored by Aviva Publishing. For over 30 years, we've dedicated ourselves to support nonfiction authors on their journey to publish and sell their books in bulk. Our mission is to empower you to establish yourself as a leading authority in a niche market. Learn my Top 5 Book Marketing Tips! Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it's free!*************************************************************************
In this week's AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles reveals over 20 tips and tools to enhance your author success, build your influence, and support your book marketing going forward. Your takeaways include: -book marketing ideas -website panache -social media strategies for posting -tools for eyeball emphasis -tools to build your knowledge base And, of course, much more. Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. Since its inception, over 16,000,000 listeners have downloaded various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.
In this week's AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles reveals over 20 tips and tools to enhance your author success, build your influence, and support your book marketing going forward. Your takeaways include: -book marketing ideas -website panache -social media strategies for posting -tools for eyeball emphasis -tools to build your knowledge base And, of course, much more. Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. Since its inception, over 16,000,000 listeners have downloaded various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.
Do you want to stand out with actionable tips to market your book?Join me as I interview Anne Therese Gennari, author of 'The Climate Optimist Handbook.' Anne Therese takes us through her journey of balancing motherhood while making her book a success. Here's a sneak peek into a few of her secrets to success. It's all about passion, consistency, collaboration, and asking for help. Plus, keep a space in your heart for the unimaginable. If you're ready to turn your dreams into reality, listen to the full episode for more insights on book marketing and creating an impact.***************************************************************************************LIVE PURE proudly sponsors this episode!They offer 100% natural premium products blending science and nature.LIVE PURE NOW! *************************************************************************************** Click here to schedule your 20-minute brainstorming session with Susan!
Wendy Fedan is the founder of Create-a-Way Design & Publishing and is also a freelance illustrator. We talk about finding and working with illustrators, children's books in general, and marketing when you write in multiple genres.
Several weeks ago I shared the story of how Terry McMillan promoted her first novel, Mama, when her New York publisher failed to do much for her book. If you remember, the key action she took was to promote her book to more than 3,000 bookstores, libraries, organizations, and other groups.My question to everyone who listened to that episode of my podcast: Did you act on this advice?Did you contact people who might be interested in your book—especially people who could influence other people to buy your book?Did you contact more podcasters?Did you contact more bloggers?Did you contact more booksellers?Did you contact more librarians?Did you contact more social media influencers?If you really want your book to sell, you must do the work. You must reach out to a number of key influencers, friends, or helpmates.In my experience, most authors start by reaching out to 5 or 10 people and then give up because they received no positive responses. That doesn't work. You have to stick with it. You have to continue reaching out to people who can make a difference with selling your book.Check out the articles referenced below. Choose at least one action to carry out.* Reach out to 3,000 influencers by following the Rule of 3,000.* Carry out the 6-week book marketing program described in the I-Don't-Have-Any-Time Hour-a-Day Book Marketing Plan. or …* Ask your friends to help you. Show them 51 ways they can help you as a book author to sell more books.ReferencesThe Rule of 3,000: How to Become a Bestselling Author: https://bookmarketing.substack.com/p/the-rule-of-3000-how-to-become-aThe I-Don't-Have-Any-Time Hour-a-Day Book Marketing Plan: https://bookmarketingbestsellers.com/the-i-dont-have-any-time-hour-a-day-book-marketing-plan51 Ways to Help a Book Author You Love: https://bookmarketingbestsellers.com/36-ways-to-help-a-book-author-you-love This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
Launching a book in the near future? You will love today's episode with my friend Melanie Redd, author of Just Rest: A 90 Day Devotional Journal.Melanie is sharing encouragement and tips on the power of a small launch team, how she's marketing her book one year after her launch, collaborating and being generous with your platform, and most importantly, finding time to rest while marketing your book.CONNECT WITH MELANIE:Just Rest Devotional WebsiteInstagram
#WriterWednesdays host Crystal @booksandsoul1 breaks down BookTok Book marketing tips! Only on the @getcaughtuppodcast - LINK IN BIO Listen via Anchor FM, Spotify, Apple Podcasts, Google Podcasts, Audible, iHeartRadio, or Amazon Music Follow us IG: @getcaughtuppodcast Sponsorships anchor.fm/getcaughtup --- Send in a voice message: https://podcasters.spotify.com/pod/show/getcaughtup/message Support this podcast: https://podcasters.spotify.com/pod/show/getcaughtup/support
Meet Chris Gould, author of the books The Boys & Girls of America and The George Stories this Saturday, July 8, 2023! Chris sits down with Off The Shelf Books #podcast host, Denise Turney, on Saturday! Show time starts at 11am/EST (New York City time)! Denise and Chris will talk about the makings of The Boys & Girls of America, including why Chris developed the story. There's also a novel within the book (a unique writing tactic!) that Denise will ask Chris about. Just why did he bury a story within a story! During the #books podcast, Chris and Denise will also explore Chris' first book, The George Stories. As customary, book marketing tips are also set to be shared! Love books? Love to read? Tune in! Saturday, July 8, 2023 at 11am/EST! Listener dial-in number: (347) 994-3490
Since April 2016, I've been producing videos about self-publishing on YouTube. During that time, I worked with a virtual assistant who helped manage my brand and grow its reach. Her name is Ava Fails, and she's the Content Manager for Self-Publishing with Dale. She comes with an extensive background in search engine optimization (SEO), social media marketing, and graphic design. Listen in to this candid talk and a peek behind the curtain of Self-Publishing with Dale. Ava Fails - https://heyyoava.com/
Today, we dive further into the world of self-publishing with a true expert, Chandler Bolt. Chandler is the founder of SelfPublishing.com and a best-selling author who has cracked the code to help self-published authors create and sell 10,000 copies of their books.Chandler shares invaluable insights from his latest book, Published, which is a game-changing guide for aspiring authors who dream of seeing their books soar to new heights. He reveals his proven techniques and strategies that have helped him sell thousands of copies of his own books and helped countless authors succeed in the competitive world of publishing.Chandler discusses the fundamental principles of self-publishing success, including finding the right niche, creating compelling book covers, crafting captivating book descriptions, and mastering effective book marketing techniques. He shares actionable tips and practical advice on how to optimize your book's visibility, reach, and sales potential.But Chandler's expertise doesn't stop at just self-publishing.He shares personal anecdotes and lessons learned from his successful (and not-so-successful) prior businesses, and - of course - we get James' take on it all as someone who has published with and without the assistance of major publishing companies.Grab your pen and paper, get ready to take notes, and join us on this exciting episode with the incredible Chandler Bolt! Get a FREE, UPDATED copy of "Published" by Chandler Bolt here!Attend a FREE Workshop, Live on May 2nd, 2023: "Confessions of a New York Times Bestselling Author" with Chandler Bolt and James Altucher!------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book Skip the Line is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast.------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to “The James Altucher Show” wherever you get your podcasts: Apple PodcastsStitcheriHeart RadioSpotifyFollow me on Social Media:YouTubeTwitterFacebook
Fauzia Burke is a book marketing expert and pioneer of online book publicity. Episode 89 discusses the role a website plays in book marketing.
Jen Craven is a fiction writer. She writes contemporary women's fiction and is passionate about making sure her books stand out from the masses of other books. The conversation covers the broad spectrum of why it's important to get your books out there, while making sure you're creating a great product.
Have you ever heard about plot marketing? This is a fun and innovative approach to book marketing that Emily Enger teaches to help make marketing less overwhelming and more fun!
On this podcast, we talk about all things related to Writing and Publishing, and today we are excited to host Jori Hannah of Torchflame Books. We talk about all kinds of publishing tips and tricks to help you get the most out of your publishing and book selling experience. We are rooting for you! For more about Jori connect with her at www.torchflamebooks.com. --- Send in a voice message: https://anchor.fm/olearypublishing/message
We talk about book covers a lot, because they really are that important. Your book cover alone can keep a potential buyer interested long enough to read your description - or it can send them scrolling without a second glance - and you won't ever get that potential sale back. So we decided to each share our number one pet peeve when we're assessing whether or not a book cover is strong enough to compete it today's market. Our goal for this episode is to focus on just a couple elements of book cover design, and spend a bit more time explaining why these details are so critical. Do you think you'll be surprised? Let us know! Remember to leave a review for the podcast and email us to let us know, we're always finding creative ways to thank followers!
There's a stellar line-up of Christian writing conferences coming up this fall, and in this episode, I share all the deets.But even if you aren't interested in conferences, you'll definitely want to tune in to learn a valuable nugget about fact checking and discover how you can modify the 9 marketing tactics of a top publishing company to market effectively to YOUR target audience.Access full links and a complete transcript at inkandimpact.com.Oh, and be sure to SUBSCRIBE, too, while you're there!
Adriana Alvarez runs a female owned publishing house and is a huge proponent of helping other women start their own publishing endeavors. She shares her tips on why you should use storytelling to grow your platform, how you can gain exposure by writing for major publications, and why women should take the world by storm with their books.
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Welcome to the first episode of the IRS Whisperer podcast! In this episode, Dan discusses why you should consider writing a book to expand your marketing strategy and some great tips on how to get started. He also shares some important things to consider when collecting payments from clients before wrapping up with an introduction to handling IRS collection cases. Key Takeaways: - How to incorporate a book into marketing your tax practice - 3 tips for sustaining a profitable tax practice - Why you might consider avoiding electronic signatures when handling IRS collection cases The IRS Whisperer podcast is dedicated to helping you develop an efficient and profitable IRS Representation practice. Be sure to subscribe on your favorite podcast platform so you don't miss an episode. Do you have some feedback or questions about this episode? Leave a note in the comment section or reach out on social media: Facebook: https://www.facebook.com/IRSWhisperer Instagram: https://www.instagram.com/irswhisperer/ Helpful Resources: - Notion - Project management and note-taking software: https://www.notion.so/ - CPACharge - provides CPAs with a simple, secure, and streamlined way to accept payments: https://www.cpacharge.com/ - TaxDome - Manage your firm & clients in one place: https://taxdome.com/ The IRS Whisperer is powered by the Tax Resolution Academy® - a digital community for tax pros seeking support, educational materials, and up-to-date instruction on IRS representation cases. Learn how to grow your firm, operate more efficiently and profitably, and provide the best possible representation to your clients. To learn more or join, go to https://community.taxresolutionacademy.com/ctr
Toby Dorr has had a wild journey! Alexa and Toby discuss Toby's time in prison and what that taught her, plus her forthcoming book, Living With Conviction.
A little over a week ago, Joanna Penn interviewed John Kremer on book marketing for 2022 and beyond. Here are a few of the points I made during that interview:Your goal is to stay out there long enough that the people that need you or want you or hope to find you actually do find you.A lot of us end up writing a book because we actually need the information in the book. Or we're looking for a really interesting novel that will entertain us. So we write it.The key thing in marketing books that you need to still do is connect with people that can help you. Connect with the distributors, the editors, the producers of TV shows, the bloggers, the podcasters, and so on.I recommend that you connect with people through email. That's something that even us shy introverts can do. You start by checking out their social media. Start commenting on what they're writing about, what they're doing. You try to make some sort of connection.The reality is that that magic process doesn't work unless you make it happen. So, you do have to persist. You have to connect. If you don't connect the first time, you try again. You really have to be a little bit obnoxious, and patient!The minute you connect with one person, the magic can start to happen. There is actually some magic that, if you connect with one top influencer, and they write about your book, chances are that other influencers follow that influencer, and they go, ‘Okay. If he's going to interview him on his podcast, I want him on my podcast.' And that kind of thing happens, and they start to reach out to you.You're not really passive marketing when you're advertising on Amazon, which I think almost every author should do, especially an unknown author, because it's one way to get people to notice you.Hire professionals to help you if you can't or don't want to do it yourself?The neat thing about advertising on something like Amazon, or Facebook, or Google or wherever you might want to advertise, is that most online marketing, you can set a budget, even a small budget, $10 a week or $25 a week, and at least test the market and see if by advertising you make book sales, or you make connections, or in some way, it helps you move along in your goal to become a bestselling author.It's about also staying out there long enough that people notice what you do, or they eventually look for what you do.it's about also staying out there long enough that people notice what you do, or they eventually look for what you do.Once you create a podcast and you set up the syndication, all you have to do is create more episodes, because the syndication will take place automatically. And that's one of the really, really neat things about doing a podcast.Audio is hot, and the neat thing is that with a podcast, you can also do a video version of your podcast, and put it up on YouTube and Vimeo, and a key source right now is Rumble.How do we know when we need to give up one way of marketing and find another one? When it's not producing results is one of the best ways to know. If you're not selling books any longer through that particular platform or whatever you're doing, nobody's discovering you, nobody's emailing you, things like that, then you know that, ‘Okay. What I'm doing now isn't working.'If you know how to pin, if you know what to pin, you can get a lot of traffic through Pinterest.I think all authors should be connecting with other authors, and doing some sort of co-op marketing where you help each other.I think a podcast tour could work. In other words, you connect with 5 or 10 key podcasts, people who are podcasting in your area, and I would probably approach those podcasters by first saying, ‘I'd like to interview you,' which is what I did with you, and then you said, ‘Well, I want to interview you.'The neat thing is that Substack, besides that email capability, and the paid version, which is like a membership site, they also offer podcasting. So you can do your podcasting on Substack, for free. No charge, and it's up and running, and you can syndicate it.Note: I said that Andy Weir podcasted his book, The Martian, but he actually blogged about it, one short episode at a time. You can read more about Weir here: https://bookmarketingbestsellers.com/how-to-create-a-bestselling-novel-and-movie.The most successful authors don't make all their money just from book sales.Part of my content that I do in some of my websites has nothing to do with marketing or books in general. It's just a way of attracting people to my website, so they can discover, because I believe almost everybody has a book inside them. So the world is my audience for how to market a book.The key thing is, if you're going to do marketing, do at least one thing a day.If you do one thing a day, whether it's send out an email, do a podcast episode, get interviewed by somebody else, over time, that's 365 action items a year.Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a paid subscriber.For the entire transcript of this podcast, see: https://www.thecreativepenn.com/2022/02/07/book-marketing-tips-for-the-long-termJoanna Penn is the author of Audio for Authors: Audiobooks, Podcasting and Voice Technologies. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
Check out my new book! Check out my new blog! Those kinds of posts on Instagram, Twitter, and FaceBook don't work! Why? Because they are boring and don't provide any hint about why someone needs to check out or click the link. Writing a teaser and/or promo lines ( or copy ) is a challenge. It's a marketing skill. And we're authors, not marketers or advertisers. Authors need to learn some marketing skills and learn how to improve the book, blog, and promo teasers we post on social media. Think clickbait! The phrase "check it out" is not intriguing, interesting, or attention-grabbing. In fact, it's kind of demanding. And yet I see it all the time. Every single day. In this episode, I share my 3 book marketing peeves. I also share 3 easy ways to improve your book promo game.
Author M.D. Neu discusses strategies for growing one's readership locally, including hosting book events, getting one's work featured in local media, and more.