Podcasts about marketing mindset

Offene Stellen in der Prophylaxe erfolgreich zu besetzen, ist gar nicht so einfach. Oft dauert es sogar länger, als zahnärztliche Kolleginnen und Kollegen zu finden. Doch woran liegt das und was kannst du dagegen tun? Darüber spricht Laura mit Jenny, selbst ZMP, in dieser neuen Podcastepisode.➡️ Mit diesen Codes spart ihr: Mit diesem Code spart ihr 50 € auf den Kurs Prophylaxe-Management: DE50PM ⬇️ Hier geht's zum Dentability Institut Workshop ⬇️https://www.dentability.de/workshops_______________________________________________________________➡️ Hier geht's zu unserer brandneuen Academy: https://lp.denta1-academy.de/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Instagram, Facebook, TikTok, LinkedIn, YouTube oder Snapchat – welche Plattform lohnt sich wirklich für eine Zahnarztpraxis? Und welche Kanäle darfst du vielleicht auch ganz bewusst loslassen?In dieser Folge von Marketing Mindset & More spricht Alex darüber, wie Praxen eine klare Social-Media-Strategie entwickeln, statt auf jeder Plattform gleichzeitig aktiv zu sein. Du erfährst, warum erfolgreiche Sichtbarkeit nicht mit Content beginnt, sondern mit einer klaren Positionierung, dem Verständnis deiner Wunschpatienten und einer authentischen Geschichte.Freu dich auf praktische Impulse zu:✅ Positionierung und Praxisprofil schärfen✅ Die richtigen Patienten gezielt ansprechen✅ Eigene Stärken, Schwächen und Erfahrungen sinnvoll nutzen✅ Eine klare Content-Strategie entwickeln✅ Vertrauen über Social Media aufbauen✅ Die wichtigsten Plattformen für Zahnarztpraxen richtig bewertenEine Folge für alle Praxisinhaberinnen, Praxisinhaber und Praxisteams, die Social Media strategisch nutzen möchten, um mehr Sichtbarkeit, bessere Bewerbungen und die richtigen Patienten zu gewinnen.

Die Vorurteile, dass beide Generationen faul seinen und generell nicht an einer Ausbildung interessiert sich, halten sich hartnäckig. Doch was ist da überhaupt dran? Wie finden Praxen Azubis und bringen sie auf Track? Das besprechen Laura und Jenny von dentability in dieser Podcastepisode. ➡️ Mit diesen Codes spart ihr: DE5026 für 50 EUR Rabatt auf ein einzelnes LehrjahrDE1026 für 100 EUR Rabatt auf das Bundle (3 Lehrjahre)⬇️ Hier geht's zum Dentability Institut ⬇️https://www.dentability-institut.de/_______________________________________________________________➡️ Hier geht's zu unserer brandneuen Academy: https://lp.denta1-academy.de/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

What's the best way to get more people to strength-train at your studio?   There's probably no one better to talk about being really effective in marketing than Tim Dettmann, who isn't just a marketing expert in title, but he's actually done the work to attract over 20,000 new clients!   In this episode, we talk about the mindsets and the frameworks that let you attract more new clients, how to train your staff – and your current clients! – to be your brand's best ambassadors, which tactics work best (and how often to execute these), mistakes business owners make, and more.   There's so much gold in this conversation, and you should give it a listen if you want proven methods that will grow your studio's client base! ━━━━━━━━━━━━ Get a FREE course to grow your strength training business here  ━━━━━━━━━━━━ Need more help growing? Book a HIT Business Strategy Call with Lawrence here ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here  ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

Episode Summary In this episode of the Work at Home Rockstar Podcast, Tim Melanson chats with Tracy Brinkmann, founder of Success at Last!, LLC, podcaster, entrepreneur, and email marketing strategist. Tracy shares his journey through personal setbacks, entrepreneurship, mindset shifts, and building a business around helping local businesses grow through email marketing and modern AI-powered tools. The conversation dives into overcoming imposter syndrome, learning from rock bottom moments, why mindset matters for entrepreneurs escaping the cubicle life, and how AI is opening new opportunities for small business owners to compete with larger agencies. Tracy also shares practical strategies for local business outreach, self-care routines, journaling, and why relationship-based business still wins. Who is Tracy Brinkmann? Tracy Brinkmann is the founder and owner of Success at Last!, LLC. He helps local businesses with email campaigns, marketing strategies, and audience growth while also hosting multiple podcasts focused on entrepreneurship, mindset, AI, and business growth. A former military family kid, Tracy combines personal development, entrepreneurial experience, and modern technology to help entrepreneurs and small business owners create more opportunities and build businesses around freedom and flexibility. Connect with Tracy Brinkmann: Website: https://darkhorseentrepreneur.com Facebook: https://www.facebook.com/tracy.brinkmann/ Twitter/X: https://twitter.com/TracyBrinkmann Pinterest: https://www.pinterest.com/DarkHorseSchooling/ YouTube: https://www.youtube.com/@DarkHorseEntrepreneur LinkedIn: https://www.linkedin.com/in/tracybrinkmann/ Instagram: https://www.instagram.com/tracybrinkmann/ TikTok: https://www.tiktok.com/@darkhorseentrepreneur Dark Horse Schooling: https://darkhorseschooling.com/ Your Success DNA: https://YourSuccessDNA.com Host Contact Details: Website: https://workathomerockstar.com Facebook: https://www.facebook.com/workathomerockstar Instagram: https://www.instagram.com/workathomerockstar LinkedIn: https://www.linkedin.com/in/timmelanson YouTube: https://www.youtube.com/@WorkAtHomeRockStarPodcast Twitter: https://twitter.com/workathomestar Timestamps 00:00 Welcome and Introductions 00:51 Journaling for Success 02:25 Imposter Syndrome Lessons 06:39 Rock Bottom and Resilience 09:22 Mindset Shift to Entrepreneurship 10:41 Buy Local Trust Shift 14:17 Pitching Value with AI 20:40 Self Care and Daily Routines 27:23 AI in Education and Community 32:33 Email Marketing Offer 35:38 Favorite Rock Star Finale 39:24 Closing Thanks and Outro

KI schwemmt den Dentalmarkt mit sterilem Einheitsbrei und seelenlosen Cartoons. Wer 2026 im Einheitsgrau austauschbarer Avatare auffallen will, muss radikal umdenken. Wenn jede Praxis dieselben KI-Bilder mit austauschbaren Benefits postet, wirst du für Patienten und ZFAs unsichtbar. Alex' Klartext in dieser Folge: Perfektionismus killt deine Reichweite. Erfolg hat heute, wer auf unperfekte, fehlerhafte Menschlichkeit setzt. Nimm One-Take-Videos mit dem Handy auf, pack Untertitel drüber und zeige echte Fails und Emotionen – also genau das, was kein Roboter der Welt jemals fühlen oder kopieren kann.➡️ Hier geht's zu unserer brandneuen Academy: https://lp.denta1-academy.de/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

What does it really take to scale your business with paid ads — without wasting money, burning out, or feeling overwhelmed? In this powerful episode, Allison Walsh welcomes paid advertising expert and entrepreneur Ashley Brock, founder of the Paid Ads Academy, to break down the mindset, strategy, and systems behind profitable business growth through paid traffic. Ashley shares her incredible journey from working with Fortune 500 brands like Coca-Cola, Michaels, and GameStop to building her own 8-figure company in less than three years. Together, Allison and Ashley unpack: The biggest mistakes entrepreneurs make with paid ads How to know when you're ready to invest in advertising Why your mindset around money directly impacts your sales How Ashley overcame fear and self-doubt while building her business What makes paid ads work across Facebook, Instagram, Google, YouTube, TikTok, Pinterest, LinkedIn, Spotify, and more The importance of data, testing, and customer lifetime value Why visibility is critical for scaling your impact and income How to stop relying on guesswork and become “findable” online Ashley also shares the emotional story behind the moment she bet on herself, invested in mentorship while pregnant, and turned uncertainty into her first six-figure day — a decision that ultimately helped launch an 8-figure brand. Whether you're a coach, creator, service provider, local business owner, or entrepreneur ready to grow your audience and revenue, this episode will help you rethink how you approach marketing, money, and scaling your business. If you're ready to learn how to turn visibility into consistent leads and real business growth, this conversation is for you. Ready to stop guessing when it comes to paid ads? Join Ashley Brock's 5-Day Win With Paid Ads® Challenge and learn how to attract the right audience, create profitable ad strategies, and become more “findable” online — without wasting money or relying solely on organic growth. ✨ Join the challenge here: https://paidadscoaching.com/challenge-604074?am_id=allison2763 Connect with Ashley: https://www.instagram.com/ads.with.ashley/ https://paidadscoaching.com/ https://www.linkedin.com/company/paid-ads-academy https://www.youtube.com/@ads.with.ashley https://www.facebook.com/WinWithPaidAds/ This episode was sponsored by Be A Mind Leader and AdventHealth for Women.  Learn more about Be A Mindleader here.  Learn more about AdventHealth for Women here   Positioned for Partnerships™ Mini Course - Turn your platform into a revenue-generating brand opportunity—without needing a massive following. Learn how to position your brand, create a high-converting media kit, and confidently pitch partnerships so brands instantly understand your value. 

You probably already know how important email marketing is for social media freelancers, but if you're still not doing it (or doing enough of it), this episode is for you.In this episode, we're chatting about:- The unspoken difference between email and social media (and why they play completely different roles for freelancers)- Why email is actually so much easier than social content (seriously)- What people unsubscribing is telling you and why it's a good thing.- How to know what to actually write about in your emailsJoin the membershipThe membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place.Less than £3 a day for annual members. Check out all the details to join here.Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Du suchst Praxispersonal bei Instagram & Co.? Du bist gerade dabei, dich mehr mit dem Thema zu beschäftigen? Dann MUSST du diese Folge hören! Laura hat eine schockierende Entdeckung gemacht, die dir helfen wird, dich richtig zu entscheiden. Dabei geht es um generische Anzeigen, genervte ZFAs, Gebietsschutz, Praxen, die in Konkurrenz stehen und Agentursystematik.Popcorn bereit? Dann...los gehts!➡️ Hier geht's zu unserer brandneuen Academy: https://lp.denta1-academy.de/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

If you are a powerful, intelligent woman who knows you're here to create impact but still feels invisible when expressing your value in business,  this episode is for you.In today's conversation, Tracey Watts Cirino breaks down what she calls Voice Invisibility, the subtle but costly disconnect between your expertise and your ability to articulate your value in a way clients can buy clearly.This isn't a confidence problem. It's a clarity problem.You'll discover why brilliant women often over-explain, under-invite, and struggle to convert visibility into revenue and how refining your voice creates authority, alignment, and consistent income.Resources + Ways to Work With Tracey✨ Voice to Cash Intensive Done for You service ✨ Private VIP Messaging & Authority Integration Day  ✨ Subscribe for more conversations on voice, visibility, and aligned business growthSend us Fan MailTraceyWattsCirino.comTurn your Voice into Cash

„Warum macht mein Team nicht einfach, was ich will?“

I know your brilliance, but I also know that if you are over-explaining your value, you are pushing money away. In this episode of Beyond Common Business Secrets, I'm showing you why your "I help" statement is likely creating "High Ticket Friction" and killing your sales. Stop hiding behind vague, "spiritual word salad" or "corporate robot" language. I'm breaking down my Voice to Cash framework so you can start hearing "How do I pay you?" within the first few minutes of any conversation. It's time to stop the talk and start the selling.

Was passiert, wenn ein Arzt die klassische Medizin hinterfragt – und selbst Lösungen entwickelt?In dieser Folge erzählen Jona Pörsch und Martin Pörsch ihre Story:Vom Leistungssport über medizinische Erkenntnisse bis hin zur eigenen Supplement-Marke.Dabei geht es nicht nur um Produkte, sondern um eine viel größere Frage:

Ein Doktortitel macht noch keinen Leader. In dieser Folge von Marketing, Mindset & More analysieren Alex und HR-Expertin Bea Kranz-Matthes (Change Skipper), warum viele Praxisinhaber ihre Teams durch „reine Intuition“ verlieren. Führung beginnt lange vor der Kündigung: Wer die innerliche Abkehr seiner Mitarbeiter übersieht, hat meist ein Defizit in der Selbstführung.Bea erklärt, dass Führung ein erlernbares Handwerk aus drei Rollen (Selbst-, Team- und Unternehmensführung) ist. Besonders bei Wachstumsprozessen entscheidet nicht der Prozess, sondern das Emotionsmanagement über Erfolg oder Scheitern. Nur wer als klares Vorbild vorangeht und eigene „Wahrnehmungsfilter“ reflektiert, hält Talente langfristig und vermeidet teure Fehlbesetzungen.Die Key-Insights:Professionalisierung: Warum Intuition eine gefährliche Grenze hat.Emotionsmanagement: Change-Prozesse (z. B. Praxiswachstum) sicher moderieren.Passung: Warum das Festhalten an unpassenden Mitarbeitern Ressourcen verbrennt.„Vorbild kommt von Bild – welches Bild gibst du als Führungskraft ab?“Viel Spaß bei der neuen Folge ✨➡️ Mehr Infos zu ChangeSkipper:https://change-skipper.de/ueber-mich/➡️ Hier geht's zu unserer brandneuen Academy: https://lp.denta1-academy.de/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Im zweiten Teil geht es tiefer rein in die Welt von Longevity, Biohacking und moderner Gesundheit:Warum Routine & Gewohnheiten wichtiger sind als jedes SupplementDie Wahrheit über Runner's High & SuchtverhaltenWelche Supplements wirklich wirken (Kreatin, Magnesium & Co.)Was komplett überhyped ist (NAD+, Resveratrol etc.)Biohacking im Check:→ Sauna, Kälte, Rotlicht, WearablesHigh-End-Treatments:→ Stammzellen, Peptide, Infusionen – sinnvoll oder Risiko?Warum Wissen nichts bringt ohne UmsetzungUnd wieso deine Gesundheit am Ende deine Verantwortung ist

Episode 343 hosts Rick O'Neill (Digital Marketing Expert from Brighton, UK) We discuss the major shifts in aesthetic marketing over the past 12–24 months - driven by AI technology and the changing behavior of patients. We explore: How SEO and website optimisation are more important due to how tools like ChatGPT search the web. How patients can take up to 12 months with numerous touchpoints before converting to a booking The requirement for an 'always-on, multi-channel' ecosystem beyond Instagram. Tool likes 'AnswerThePublic' to understand what patients are Googling The benefit of writing experience-based blog articles on your website TLDR summaries for AI visibility Email marketing segmentation Cautious AI tool use inclusing chatbots and note-takers LTF's new 'Black Belt Digital' platform - offering AI-built websites, education, templates and resources IA Community - Inside Aesthetic's new upcoming app 00:00 Introduction 00:42 Special Guest: Rick O'Neil - Returns and AI Shift 01:37 MCAS Recap and Business Focus 02:46 Rick Background and LTF Story 07:10 Big Digital Changes Explained 11:54 Zero Moment of Truth 18:08 Build a Content Ecosystem 18:44 Answer the Public Workflow 20:37 Write Blogs That Rank 22:32 Repurpose and TLDR for AI 26:58 Client Adoption and Practical Tips 29:49 Budgeting and Marketing Mindset 33:56 Content Creation vs Distribution 38:07 SEO Basics and Technical Fixes 42:56 SEO Intent Signals 44:28 AI Tools for Clinics 48:04 Websites in 2026 51:12 Social Media That Converts 56:50 Search Meets Instagram 58:20 Black Belt Digital Platform 01:07:52 Listener Questions 01:12:08 Future Patient Journey 01:15:36 Where to Start Now 01:18:17 Final Wrap and Plugs Black Belt Digital - Discover Black Belt Digital: LTF's new platform dedicated to helping clinics with their aesthetic digital business marketing success. Get expert marketing knowledge, free resources and a professional website builder. JOIN THE WAITING LIST FOR IA COMMUNITY (OUR NEW APP) ALL IA LINKS & CONTACT INFORMATION

Your brand story is one of the most powerful tools you have, but most businesses don't know how to tell it. In this episode, Molly sits down with Dennis Williams, co-founder & Partner of 3 Bridges Consulting and former broadcast journalist, to explore what it really means to define and elevate your brand in a crowded market. Dennis makes the case that every trades business should think like a media company, and breaks down the real cost of high-quality video and why AI-driven search is changing where your content needs to live. Practical, honest, and packed with perspective from someone who has built brands from the ground up.

Bill Horan and Riya Pantel Leora talk with Leora Lanz, a Huntington resident, who is a full-time professor at Boston University. She is the former Global Director of Marketing and Communications for HVS, a hospitality consulting firm then located in Mineola, and the former Director of Public Relations and Advertising for the ITT Sheraton Hotels of New York, among other jobs.  She is the author of a new book called, Developing Your Marketing Mindset.

In this episode of The Maria Fontana Podcast, I sit down with Dr. Jackie Noelke, MA, EdD —Leadership doctor, business coach, and We explore how to create marketing that honors both your message and your mission, the importance of strategy over noise, and how a purpose‑driven approach can unlock real long‑term growth. Dr. Jackie also shares insights behind her trademarked Juicy Marketing concept — a way of telling brand stories that resonate and drive meaningful engagement. With years of experience helping heart‑centered entrepreneurs build, grow, and scale online businesses, Jackie brings powerful insight into smart marketing, strategic planning, and creating systems that allow you to step into confident leadership.We dive into real‑world strategies for entrepreneurs who want to expand their reach without sacrificing their spirit, discover how to harness the power of purpose‑driven marketing, and explore the mindset shifts that fuel sustainable success.Whether you're a small business owner ready to scale or simply want to refine your brand strategy, this conversation is packed with actionable wisdom and heartfelt encouragement.Connect with Jackie at:  www.juicymarketingco.com

Send us a textIn this episode of Imperfect Marketing, I sit down with Danielle Hayden, founder of Kickstart Accounting, to talk about healthy business spending—and how investing in the right places can actually improve your profitability (instead of living in “cut back” mode forever). Danielle shares her journey from hairstylist to corporate accounting to building Kickstart Accounting, and breaks down the benchmarks business owners under $500K/year can use to spend smarter and grow sustainably. We discuss:The Truth About “You Have to Spend Money to Make Money”Why entrepreneurs often assume the answer is always “spend less” (and why that's not usually the fix)How money stories from personal life can mess with business decisionsWhat “healthy spending benchmarks” reveal about what's normal—and what's notHealthy Spending Benchmarks That Support GrowthAdvertising + marketing: why you should group everything visibility-related together (including podcasts + marketing tools)Outside services: when hiring experts (bookkeeping, tax, attorney, VA, ops) becomes essentialPayroll + paying yourself: why not paying yourself creates resentment (and can impact relationships at home)Cash Flow + Systems That Keep You in BusinessWhy “bill early, bill often” is a CEO-level moveHow better tools and automations can reduce chaos and stabilize cash flowWhy relying on manual invoicing and checks keeps businesses stuck in survival modeProfit, Growth, and the Reality of SeasonsWhat it means if you're highly profitable but exhausted (and why that's a red flag)Why breaking even can be okay for a season—but not foreverThe long-term goal: building a healthy business with 10–15% profit after expensesBiggest Marketing Lesson Learned“Do it anyway”: how showing up imperfectly builds confidence and momentum over timeWhether you're trying to grow, hire support, or simply stop feeling tense every time you look at your numbers, this episode will help you rethink spending as a strategy—not a punishment. Connect with Danielle Hayden:LinkedIn: linkedin.com/in/danielle-hayden-kickstartaccounting Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Send us a textIn this episode of Imperfect Marketing, host Kendra Corman sits down with Audrey “Tech Diva” Wiggins—an early tech adopter with deep marketing instincts—to talk about how entrepreneurs can use technology without losing the human touch.  Audrey shares how her love of innovation started long before today's tools, and how business owners can stay focused, credible, and authentic while navigating constant change. We discuss:The Tech + Human Balance in Modern MarketingWhy you should evaluate what you're already using before chasing the “next shiny thing”How to keep the “human factor” front and center through messaging and real customer accessWhy customer service is still a core marketing strategy—inside companies and outHow to Avoid Getting Overwhelmed by TrendsThe “pick 1–2 things and work them hard” approach (then automate as you grow)Why choosing platforms you actually enjoy helps you stay consistent and authenticWhen to delegate to tech vs. when it's time to bring in a VA or support teamA Real Transformation ExampleThe “Frankenstein website” problem: patchwork sites that look old, cluttered, and confusingWhy a modern website isn't just prettier—it's functional, cleaner, and improves the customer journeyThe importance of mobile-friendly design (because your clients live on their phones)Branding Mistakes That Quietly Cost You BusinessWhy using Gmail/Yahoo/AOL for a business email hurts credibility—and what to do insteadHow a clean email signature supports your brand without being “chunky” or overwhelmingThe self-promotion gap: why many entrepreneurs hesitate to post their own content (even when their audience is already engaged)A Hard Marketing Lesson LearnedHow choosing the wrong advertising channel can waste money fastWhy “liking the salesperson” isn't a strategy—knowing your market and ROI isWhen advertising does make sense without ROI: “passion investments” that support causes you care aboutIf you've ever felt torn between keeping up with tech and staying authentic—or you've been tempted by marketing opportunities that don't actually match your audience—this episode will give you a sharper, calmer way forward.Connect with Audrey:Subscribe to her weekly newsletter:  https://www.altogether.bizHer weekly newsletter, packed with actionable marketing insights, tech trends, and resource tools designed to sharpen their skills and fuel business growth. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

If you doubt yourself when you pitch on sales calls, think words like “I'm drowning in client work” or KNOW you're undercharging but still haven't raised your rates—> BUSTED. Your money mindset needs a tune up.When I was a kid my mom made us proclaim ”I AM A MONEY MAGNET” every time we found a coin on the ground.(And if you said it sheepishly you had to go again, this time with your FULL CHEST.)It was one of the tips she learned at a millionaire-money-mindset seminar she went to. And even though she came home with a bunch of weird rules and catchphrases…I actually think it realllly helped me in my business years later?

If you've ever felt stuck, overwhelmed, or ready to quit then this episode is the permission slip you didn't know you needed. We're breaking down the real reason consistency feels so hard… and the surprising shifts that make it easier than you think.Inside, I uncover: ✨ What consistency actually is (it's not what you've been told) ✨ Why it matters more than motivation ✨ How to link your consistency to goals that truly move the needle ✨ The mindset shift that will finally stop the all-or-nothing cycle ✨ The five small-but-mighty habits that make consistency inevitableThis is not a “try harder” pep talk. It's a practical, honest, compassionate guide to staying on track, especially on the days when you'd rather give up.If you're craving structure, simplicity, and a slower, more sustainable approach to showing up… you're going to love this one.Hit play — your future self will thank you.

In this episode of The Jason Cavness Experience, Jason sits down with Nicholas White. A Seattle-based marketing strategist, startup advisor, entrepreneur, and operator with experience at Amazon, Microsoft, and multiple early-stage ventures. Nick has led digital marketing programs for major B2B/B2C brands, driven pipeline expansion, advised early-stage founders, and built systems that blend creativity, data, and practical execution. His approach to modern marketing is shaped by curiosity, experimentation, and a deep understanding of customer psychology. Jason and Nick dive into how marketing is evolving, what founders consistently get wrong, where AI fits into the modern toolkit, and how to align product, sales, and marketing around real customer needs. A sharp, value-packed episode for founders, marketers, and builders.  Topics Discussed: • From Amazon/Microsoft to advising startups • What separates good marketing from great marketing • Curiosity as the foundation of strong strategy • Brand vs. demand  why founders confuse the two • Building early-stage marketing teams • Using AI for content, research, and GTM • How to connect marketing execution to revenue • Creative psychology and differentiation • Leadership lessons across corporate + startup worlds  • Budgeting, channels, and prioritization • Common hiring mistakes founders make • Nick's advice for marketing leaders and founders Support CavnessHR  Help Build the Future of HR CavnessHR is creating an AI-native HR system for small businesses with 49 or fewer employees  automation plus a dedicated HR Business Partner. Invest on Wefunder: https://wefunder.com/cavnesshr Download 7 free eBooks: https://www.buildcavnesshr.com/ebooks Join the Builders Club: https://www.buildcavnesshr.com/ Connect with Nicholas White: Website: https://nicholasgwhite.net/ LinkedIn: https://www.linkedin.com/in/nicholaswhite/ Connect with Jason Cavness: LinkedIn: https://www.linkedin.com/in/jasoncavness Instagram: https://www.instagram.com/jasoncavness TikTok: https://www.tiktok.com/@jasoncavness Podcast: https://www.thejasoncavnessexperience.com  

In this live conversation from SocialWest 2025, Caley Dimmock, Founder and CEO of Dimik Creative Group, shares how her approach to paid media has evolved alongside the platforms themselves.She and guest host Meredith McKeough dig into what's changed with Meta's Advantage+ targeting, why creative is now the most powerful lever in campaign performance, and how marketers can scale their work, without scaling their stress.This conversation captures the mindset shift many are making in 2025: giving platforms room to do their job while focusing on message clarity, audience signals, and systems that run even when you're not online.Recorded live at the Telus Convention Centre during SocialWest 2025, Canada's largest marketing conference, welcoming over 900 professionals from across the country.

Send us a textIn this episode of Imperfect Marketing, host Kendra Corman sits down with Dr. Christiane Schroeter — marketing professor, wellness advocate, and TEDx speaker — to explore how intentional, bite-sized actions can help entrepreneurs and professionals create lasting change without burnout.Dr. Schroeter shares her journey from a fascination with advertising in Germany to teaching marketing, innovation, and entrepreneurship in the U.S., blending her academic expertise with her passion for wellness. Together, she and Kendra dive into how mindful, structured habits — what Dr. Schroeter calls petite practices — can transform not only your business but your life.

Pat Jammet is partner and VP of Growth at Promobile Marketing, the experiential agency behind memorable field campaigns from brands like Liquid IV, Truff, and AG1. On this episode of ITS, Pat shares what he's learned about field marketing at CPG brands including Honest Tea, Sir Kensington's, and Good Culture Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In today's episode, I'm getting a little unhinged (in the best way) and sharing the tough truth about why you might not be where you want to be yet. I'm breaking down the hidden ways we slip into victim mode, the excuses that keep us stuck, and the truth about what it actually takes to create the results you say you want. Tune in if you're ready for a wake-up call that'll reignite your drive and get you moving toward your goals.

Acquisition gets all the attention. Retention pays the bills.In this episode of Marketing Mindset, Jordan Narducci and Sebastian Williams unpack how DTC brands can move from chasing new customers to building loyalty that lasts.We dive into:

In today's episode, I'm sharing how a few small but intentional shifts completely changed the way I move through my day. It's not about doing more or going to another retreat, it's about creating presence in real life. I talk about what it means to make your day-to-day life the practice, how I've redefined stillness and focus, and the simple changes that have helped me feel more productive, clear, and grounded than ever before. I can't wait for you to hear this one. It's been a total game-changer for me, and I know it'll spark something for you too.

In today's episode, I'm pulling back the curtain on my most recent launch and revealing something that might shock you: 80% of my buyers had been on my list for over 6 months. I'm breaking down what this means for your marketing strategy, why you need to stop calling your leads poor quality, and how to play the long game in a trust recession. If you've ever wondered why people aren't converting immediately or felt discouraged by your launch results, this episode will shift your entire perspective.

In today's episode, I'm sharing something truly powerful that's been unfolding for me lately: how much of our lives are run by fear, even when we think we've outgrown it. After attending another Joe Dispenza event and spending a few solo days in reflection, I had some profound realizations about control, surrender, and what it really means to operate from abundance instead of protection. I'm sharing the exercises, breakthroughs, and uncomfortable truths that surfaced, and inviting you to look at where fear might still be quietly running the show in your own life and business.

What if your book could become the single most powerful marketing tool for your business?This week's guest expert is Aurora Winter, MBA, award-winning author and founder of SamePagePublishing.com. Aurora explores how your book can become more than words on a page. You'll discover how to turn it into a launchpad for income, influence, and long-term success.Aurora shares how to use your book as a lead magnet that attracts clients, opens doors to speaking gigs, and helps you test new business ideas, even if you don't have a big following. You'll learn how simple mindset shifts and smart marketing moves can unlock opportunities you may never have considered.Key TakeawaysBuild Instant Authority Your book makes you the expert. Use it to attract dream clients and speaking invitations.Think Beyond the Pages See your book as a starting point for deeper relationships, new ventures, and bigger impact.Get Found Everywhere Learn how to show up on Amazon, YouTube, and even AI search tools. There's no need for a big following.Market in Motion Discover creative ways to use video ads and short YouTube clips to reach more readers and stand out online.If you're ready to plant the seeds for long-term impact, tune in and learn how to turn your book into the business and legacy it was meant to be.Here's how to connect with Aurora:WebsiteLinkedInYouTubeLinktreeInstagram*************************************************************************You're one idea or connection away from transforming your life and sharing your message with the world. At the free 3-Day Virtual Expert's Bootcamp (Oct 17–19), bestselling author and 5x TEDx speaker Corey Poirier reveals how to land TEDx Talks, build your speaking business, and reach millions. Join world-class guests like Patty Aubery, Jeff Walker, and Les Brown—and get a bonus laser-coaching session. Grab your free spot now!

What happens when you stop treating organic and paid as separate games, and start viewing marketing as one connected system?In this episode of Marketing Mindset, I sit down with Miruna Dragomir, CMO at Planable, to talk about the evolving role of organic social and why it's the foundation for smarter, more effective paid strategies.Miruna shares how marketers can go beyond vanity metrics, use organic content to test messaging before scaling, and build brand strength that supports every other channel.Here's what we cover:Why quality engagement beats follower counts every timeHow organic social helps validate creative before investing in paidThe balance between brand building and business outcomesWhy marketing works best when it functions as a single ecosystemIf you've been stuck trying to prove ROI from organic social or debating where it fits in your marketing mix, this episode will reshape how you think about your entire strategy.Follow Colby on LinkedIn: ⁠https://www.linkedin.com/in/colby-flood/⁠Follow Colby on Twitter: ⁠https://twitter.com/Colby__Flood⁠Visit our Agency website: ⁠www.brighterclick.com⁠Learn more about our creative strategy software: ⁠https://www.dataally.ai/

In today's episode, I'm getting real about my biggest fear as a mom and how I'm constantly working to expand my capacity to hold it all. I share the honest thoughts that come up for me, the daily tug-of-war between ambition and presence, and what it actually looks like to thrive in the chaos without losing myself in it. Tune in for a behind-the-scenes look at how I navigate the messy, beautiful balance of motherhood and entrepreneurship, and what it really means to build the capacity to hold it all.

In today's episode, I'm sharing a behind-the-scenes look at the brand new training I just taught on the 2025 business model and how it's shaping the way I see digital marketing evolving. I dive into the biggest challenges we're facing right now like audience overwhelm, lack of trust, and the demand for speed, plus I break down the sales system I believe every business will need moving forward. Tune in to hear the strategy shifts that could transform the way you grow your business this year.

Step into Episode 180 of On the Delo as David DeLorenzo welcomes back Melissa (Eat Drink AZ / Eat Drink Creative Agency) for a sharp, no-nonsense conversation on what actually moves the needle for restaurants in 2025. From scaling her team from a one-woman show to Arizona's largest hospitality social media agency, Melissa lays out exactly how she did it—and what you need to know to stand out on social. From her 15M-view “chicken at home” TikTok to geofenced Meta campaigns and a new storytelling series at historic Arizona spots, this one is packed with tactical plays, trend calls, and a clear view of where marketing is headed (hint: AR is coming fast). If you run a restaurant—or advise one—this is your field guide to content that converts, budgets that make sense, and brand choices that age well.Chapter Guide (Timestamps): (0:14 - 1:07) Episode 180 intro & Melissa's second appearance confirmed. (1:08 - 3:25) 2021→now: Eat Drink AZ growth; TikTok to 270k+/220k; 15M chicken clip. (3:26 - 5:18) Team & scale: 5 employees, 4 contractors; Texas trip for Mujinzo & Hayashi (Lin's). (6:13 - 10:23) 70% “out” of the business: delegation, Ryan's role, and Michelle's elevation. (10:54 - 12:18) New short-form history series: Hanny's & Enchiladas; call for real stories. (12:42 - 16:13) Owner playbook by budget: in-house hour, small retainer, or agency—let insights lead. (16:52 - 18:57) Truth about paid social: Meta is pay-to-play; boost ≠ backend; spend with intent. (20:09 - 23:15) What's next: guerrilla returns; “flat internet” → AR interfaces; Minority Report moment. (23:15 - 24:36) Food/design shift: fewer IG gimmicks; more sleek, sexy, service-forward experiences. (26:39 - 28:33) Vegas sticker shock: $36 for two beers; hotels $650+ a night. (28:57 - 31:37) Personal upgrades: fitness, cooking at home, and continued education (AI in Anaheim). (31:53 - 35:21) Free 30-min social audit, upcoming Evolve PR talk, Taste of AZ, salsa judging, Esplanade win.

In today's episode, I'm talking all about content creation—the highs, the lows, and how to make it actually work for your business. I share why consistency matters more than waiting for inspiration, how to turn your everyday experiences into authentic content, and ways to make creating easier without burning out. Plus, I share my biggest 2025 prediction about AI and how it's changing the pace of business and content. If you've ever felt overwhelmed by content or unsure how to show up consistently, this episode is for you.

Dr. Jeremy Weisz is the Co-founder of Rise25 Media, a company that helps B2B business owners connect with their ideal prospects, referral partners, and strategic partners through a done-for-you podcast service. Dr. Weisz has been involved in podcasting for 11 years and was a senior producer for early business podcasts. He helped put all of their systems in place and helped them add volume, features, and edify various business leaders. Dr. Weisz has also been running his podcast, Inspired Insider, since 2011. He has featured top entrepreneurs, founders, and CEOs of companies such as P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more through video interviews on Inspired Insider. He also continues to run his chiropractic and massage facility in downtown Chicago and is the founder of a nutritional supplement business. In this episode… Marketing success today demands more than catchy ads — it requires the right mindset and smart money strategies. Entrepreneurs and leaders are discovering that growth comes from mastering emotions, creating irresistible offers, and building teams that scale. What lessons can you learn from top experts in marketing, mindset, and finance who have faced these challenges firsthand? David Gonzalez reflects on humanity's evolution from conquest and competition to purpose-driven values that matter in business and life. Bob Burg shares why controlling your emotions gives you true power and the ability to turn negative situations into wins for everyone. Dan Kuschell explains how to craft an irresistible offer by focusing on a buying system that makes clients eager to say yes. Ian Garlic reveals the key differences between filmmaking and effective video marketing and how understanding your audience leads to real impact. Nick Araco explores the evolving role of CFOs, highlighting why finance leaders must communicate decisions clearly and connect purpose with numbers. Justin Krane closes with advice on hiring employees with a clear growth path and compensation strategy to keep top talent engaged. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz brings together these standout conversations to share powerful insights on marketing, mindset, and money strategies. Their stories and advice provide a blueprint for entrepreneurs and business leaders looking to grow their impact and build lasting success.

In today's episode, I'm pulling back the curtain on some of the most impactful conversations I've had with clients lately, from the surprising challenge I gave a few of them, to what really happens when a launch falls short, plus the small morning shift that's completely changed my clarity. If you've ever felt the pressure of juggling it all, or the sting of a disappointing result, this episode will give you both perspective and practical takeaways to keep moving forward.

In today's episode, I sit down with Nikki May, the powerhouse founder of Social Blueprint, a fast-growing social media agency known for creating authentic content that actually converts. Nikki shares how she went from a surprising start in the industry to building a thriving business, and we explore what it really takes to create consistent, trust-building content, as well as practical ways to create content without burning out. Nikki brings so much clarity and actionable advice you can apply right away, you don't want to miss this one.

In today's episode, I'm sharing some big behind-the-scenes updates in my business and life. You'll hear about the shifts we're making as a company, my ongoing battle with social media (and the tool that's finally helping me set real boundaries), plus a special story that took me back to the very coffee shop where I started my business eight years ago. This one's part inspiration, part strategy, and part reminder that success doesn't always come from force. Sometimes the real growth happens when you lean into flow.

Thrilled to join Dr. Suzanne Bagnera on No Vacancy Live as we caught up with our longtime friend Leora Lanz, author of Developing Your Marketing Mindset: Real World Lessons from Hospitality. Leora has spent more than a decade teaching at Boston University, blending consulting expertise with case studies to prepare the next generation of #hospitality leaders. She reminded us why every business needs a marketing mindset—and why adopting a #hospitalitymindset is just as important. Some takeaways that stood out:

In today's episode, I'm joined by Whitney Woodcock, founder of Queen of Millions—a global community of over 200 women across 20+ countries who are learning, investing, and building confidence in the world of crypto. Whitney shares her journey from leaving engineering and a traditional career path to betting on herself, creating financial freedom, and building a movement that blends strategy, intuition, and empowerment. If you've ever craved more freedom or wondered how to get ahead of financial shifts, you don't want to miss this conversation.

In this episode of Marketing Mindset, Mike Koziol is back to break down the path from $50K to $100K MRR, and how agencies can optimize for long-term sustainability instead of burnout. We talk about:Why optimization is the theme of scaling past $50K MRRHow to upgrade your team without bloating headcountAvoiding the churn-and-burn trap by focusing on retention and deliveryThe biggest mindset shift agency founders must make to avoid bottlenecking growthThe power of compounding activities like SEO, referrals, and systemized upsellsWhether you're in growth mode or approaching the $100K/month milestone, this episode is packed with insights on how to build the systems, team, and mindset that actually support your next level.

In this episode, I'm sharing the real behind-the-scenes of some massive decisions I'm sitting with right now as I look to scale my company from $3M to $10M. I talk about the tension between short-term decisions that keep the business healthy and the long-term plays that build true legacy, and how I work through the gray area when clarity feels out of reach. If you've ever felt the weight of making the “right” decision in your business, this episode will remind you how to find perspective, create clarity, and move into action with confidence.

In today's episode, I'm sitting down with my friend Gunther Klaus—an incredible entrepreneur, athlete, and true expert in biomechanics. We talk about his path as both an athlete and a business owner, the biggest lessons he's learned along the way, and the challenges of turning deep expertise into simple, impactful marketing. If you've ever struggled with balancing your passion for your craft with the realities of running a business, this conversation is going to resonate with you.

What's the real secret behind Alex Hormozi's $100 million weekend launch? In today's episode, I break down why everyone's focusing on the wrong thing when analyzing his massive success. While others are trying to copy his webinar tactics, I'm sharing what actually made that weekend possible - and it has nothing to do with his pitch. If you're ready to stop chasing tactics and start building the foundation that creates unstoppable business growth, this episode will shift how you think about success.  

In today's episode, I sit down with my client and friend, Sarah Warren, for an incredible conversation about resilience, branding, and the power of values-based decision making. Sarah shares her journey of navigating one of the hardest seasons of her life while creating her biggest revenue quarter ever, and the lessons she's learned about building a brand rooted in true alignment. We dive deep into how clarity, alignment, and staying anchored in your values can carry you through challenges and fuel massive growth. If you've ever wondered how to build an authentic brand and lead with resilience no matter what life throws at you, you'll love this conversation.