Podcasts about marketing mindset

What if you really could have it all—and feel deeply present while doing it? In today's episode, I'm diving into six transformative practices I've embraced to embody my vision of a balanced, fulfilling life. From deepening my meditation practice to simplifying family screen time and intentionally embracing the unknown, I'm sharing the rituals that help me stay present, aligned, and thriving. Tune in if you're ready to challenge limiting beliefs and discover how to create a life where business, family, health, and joy coexist in harmony.

In this episode, I sit down with Marley Jaxx - an award-winning filmmaker, powerhouse content creator and disruptor in the online business space. We talk about the highs and lows of business, healing through psychedelic therapy, finding love after divorce, and what it means to truly create from inspiration instead of survival. Marley doesn't hold back, and this conversation is packed with insights, laughs, and some seriously out-of-the-box ideas.

What do you do when your launch gets zero sales? In this episode, I'm diving into the reality that so many entrepreneurs face—but rarely talk about. I'm here to normalize the moments when things don't go as planned, and to remind you that a slow or disappointing start doesn't mean you're failing. I'll walk you through how to approach those moments strategically and mentally, so you can use them as fuel instead of letting them stop you. If you've ever felt discouraged after a launch, this one's going to shift your perspective.

Ai Overview Class in MembershipMy IGSixteen powerful mindset shifts that can transform your approach to marketing as a photographer and help you overcome feelings of frustration and hopelessness in your business journey. These thought adjustments address common challenges like market saturation fears, marketing discomfort, and self-doubt that prevent photographers from reaching their full potential.• Marketing is sharing solutions, not being "icky" or bothering people• Your unique perspective is what makes you stand out in a seemingly saturated market• Marketing is a learnable skill based on data, not your personality• Quality content builds connection, not just noise• Building trust takes time and consistent effort• Not every client is the right fit, and that's perfectly okay• Your consistent voice and boundaries are your superpower• Visibility creates vulnerability but leads to deeper client relationships• You're building at the right pace for your specific goals• Comparing yourself to others will never produce accurate data for your businessJoin our membership for our upcoming class on June 16th where we'll discuss how the changing Google algorithm with AI is affecting photography businesses and the practical steps you can take to ensure your business gets recognized.

In this episode, I sat down with manifestation coach and founder of the Maniscripting Journal, Samantha Kozuch. Together, we explore how spirituality and intuition can guide the biggest decisions in business, and the mindset required to hold it all when things get hard. This one's a blend of real talk, energetic alignment, and a powerful reminder that purpose-led business isn't always pretty—but it's always worth it.

How do top-performing agencies actually approach creative testing?In this episode of Marketing Mindset, I'm joined by Anze Markovic—founder of Unlock Performance and a seasoned creative strategist who's worked on campaigns spending well into the 7 figures. How to prioritize messaging angles based on impact and audience sizeWhy iterating on “medium performers” can drive more efficient winsHow to balance client expectations for novelty with performance-driven repetitionWhen to double down—and when to kill a conceptThe underrated power of copywriting in creative success We break down the real workflow behind creative strategy and ad testing:Anze also shares how his team sources and scales UGC, why cross-client benchmarks are essential, and how old-school advertising books still shape his modern playbook.Whether you're a performance agency, a media buyer, or a founder investing in paid ads—this conversation is a masterclass in thinking like a creative strategist.

Have you ever had an experience so powerful, it shifts the entire way you see yourself and your life? That's exactly what happened to me at a recent Joe Dispenza event. In this episode, I'm giving you an unfiltered recap—from the discomfort and resistance I felt in the beginning to the deep transformation that unfolded by the end. I'm talking about meditation, healing, what it really means to become the creator of your reality, and how all of this is shaping the future of my retreats and my leadership. If you're curious about what real transformation looks like—this is it.

Feel Like You're Always Selling? Try This Instead. This week's blog is all about the shift from pitching to guiding. If you want marketing that feels better and works better, this is for you.

Wie schafft man es von der TV-Bühne bei „The Voice Kids“ ins Zahnmedizin-Studium und landet dann einen viralen Hit auf TikTok? Oliwia Czerniec verrät ihren außergewöhnlichen Weg, spricht über die einzigartigen Medi-Meisterschaften, teilt ihre Erfahrungen zu Social Media und zeigt, warum auch Zahnärzte von Authentizität profitieren. Inspirierend, unterhaltsam und voller Praxis-Impulse für Zahnmediziner!➡️ Hier geht's zu unserer brandneuen Academy: https://shop.denta1-media.de/

In this episode, I sit down with Dr. Mary Beth McCabe, a university professor and co-author of one of the most widely used mobile marketing textbooks in the world. We dive deep into what it truly means to have a mobile-first mindset in your digital marketing. This isn't just about having an app—it's about how mobile impacts everything from messaging, email, and social to analytics and even AI. Whether you're a small business owner or an experienced marketer, understanding mobile can help you connect faster and more directly with your customers. This is a must-listen if you want to future-proof your digital strategy and grow your brand.Guest LinksConnect with Dr. Mary Beth McCabe on LinkedInLearn More about Mobile Marketing EssentialsLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

227: Pt. 2 Reset Your Marketing Mindset | Dr. Dave JonesInThis part two Dr. Dave, the hockey-player-turned-high-performance-coach, shares his proven strategy to rock your marketing…and your business & life.Be sure to catch his story in part one if you missed it.We dove into everything from mindsets to marketing to miracles, and I came out with my hair blown back (in the best way). Dr. Dave dropped his powerful R7 Framework, a game-changing process for success. Vision, strategy, branding—it's all there.Our convo was rich, real, and ridiculously practical. Whether you're launching a business, a ministry, or just trying to make sense of your next move—grab a pen, and let's go!BIO RECAP:Dave is a sports consultant who coaches CEOs, executives, professional athletes to help achieve their vision, by executing and developing mental skills training, and enhancing thought blocking techniques.He works with organization leaders on their strategy, execution and communication, and managing the gaps between employees and management.As a thought leader and highly motivated individualDave engages executive teams by consulting on analytics, oversight of talent initiatives, and one-on-one coaching. He helps leaders improve the effectiveness of their organizations, by utilizing practices such as strategic planning, mental skills training, organizational assessment, and team interventions.HIGHLIGHTS:1.Growth mindset = God's setup for breakthroughDr. Dave breaks it down: if you're not open to learning and growing, you're basically blocking the upgrade God wants to give you. A growth mindset says, “There's more!” A fixed mindset says, “I've arrived.” Spoiler alert: God loves working with people who still think there's more to discover.2. Reset your people, reset your pathThis one hits deep—if you don't like where you're headed, it might be time to check your circle. You're the average of your top three friends. Want to level up? Surround yourself with folks who are spiritually and financially rich, who think bigger and dream Kingdom-sized dreams.3. R7 is the roadmap for real resultsDr. Dave's “R7” framework isn't just a snappy name—it's a powerhouse process that includes steps like Reset, Destiny, Vision, Strategy, Brand, Communication, Prayer, and Action. It's doing the work of digging that ends up with a rock-solid foundation for your life and business.4. Biblical principles are baked into the blueprintProverbs 15:10, “In the multitude of counsel there is wisdom,” isn't just good advice—it's part of the strategy. Dr. Dave works with Christian leaders and makes sure God's Word is woven into the work. Pride is out, humility and wise counsel are in.5. Don't Skip the Strategy—Creative Alone Won't Cut ItJumping straight into branding and creative assets without first locking in your vision and strategy is like lighting a match in a windstorm. It flares up fast... and burns out just as quick. Want long-term impact? Slow burn with a solid strategy.6. Want to Cut Through the Noise? Use Hero vs. VillainWe're swimming in 17,000+ impressions a day (yikes), and our attention span is toast. To break through, create a clear narrative. People connect emotionally when there's a hero and a villain. Bonus tip: the hero doesn't need to be perfect, but the villain better be memorable.7. Your Brand Isn't What You Say—It's What They FeelYour brand isn't just your logo or color palette. It's every touchpoint—email, website, tone of voice—all rolled into one emotional experience. People either feel a connection... or they don't. The goal? Be intentional, or your brand will still say something, just maybe not what you want.8. Make Them the Hero—You're the GuideMajor mindset shift: You are not the hero of your brand story. Your audience is. Whether it's a customer, donor, or guest—they need to feel like the center of the journey. Your job? Be their guide. Think Yoda, not Luke. Be the Obi-Wan of your niche.9. Pray, Think, and Taste-Test Your VisionDon't just slap your mission, vision, and brand together and call it done. Like chili, it might look good in the pot, but does it taste right? Take a step back, pray over it, reflect, and ask, “Lord, is this really what You want me to cook up?” (Bonus: Ask yourself—should I start, stop, or continue?)10. God Might Pull the Plug—and That's OkayEven after investing time and money, sometimes God just says “Nope.” Dr. Dave reminds us: that's not failure—it's divine redirection. You're not alone if a seemingly great opportunity gets shut down. It happens to the best of us.11. Ask the Big 5-Year QuestionBefore jumping in, ask God: “Is this what I'm supposed to be doing for the next 5 years?” This isn't just a weekend project. If you're going to commit, make sure heaven's backing it.12. Don't Just Dream—Test It OutA/B testing isn't just for marketers. Send your ideas into the wild—get feedback, observe reactions, tweak and repeat. Whether it's formal surveys or just gauging real responses, testing brings clarity.13. Take Action (But Not First!)Action is step 7, not step 1. Don't jump the gun. Lay the foundation first, then move. Faith isn't passive—yes, you've got to move—but not without preparation. God can move a parked car, but He'd rather you turn the ignition.LINKS for DR. DAVE:-Connect with Dr. Dave and hire his team: https://misgood.com/Check out the R7 Podcast on YouTube: https://www.youtube.com/playlist?list=PLNymoCsuTXqOuaLQH08GglTouuDJ91qYyLINKS for BRALYNN:– Get Clarity on your PURPOSE!  FREE Masterclass: Purpose & Passion: Overcoming the 3 Biggest Challenges to Living Fully Alive and Fully Alignedhttps://academy.spiritcenteredbusiness.com/p&p– Coaching for Business and Breakthrough Encounters: http://SpiritCenteredBusiness.comCopyright 2025 - Bralynn Newby Int'l, LLC. All rights reserved.

What happens when you walk away from everything—your career, your marriage, your old identity—and rebuild from the ground up? In today's episode, I sit down with Amber Lee Sky, Holistic Business Coach and Movement Teacher, for a raw, inspiring conversation about reinvention, motherhood, and what it really takes to come back to yourself while building a business that aligns with who you are now. If you're ready to hear a raw, empowering story that will leave you energized, this episode is a must-listen!

Send us a textIn this episode of Marketing Espresso, I tackle one of the most common frustrations I hear from business owners: “I don't have time to market!” Whether you're juggling client work, running a team, or just trying to survive the daily grind, marketing often gets pushed to the bottom of the list. But here's the thing - if you're not intentionally marketing your business, you're leaving growth (and money) on the table.I break down how to carve out time in your week, how to avoid the dreaded two-hard basket, and why treating your own business like a client is the real secret to consistent growth. Plus, I share my honest thoughts on skill gaps, con artists in the marketing world, and why marketing should be taken just as seriously as your accounting and legal.If you've ever said “I don't have the time or the skills to market my business,” this one's for you.In This Episode, I Cover:Why “no time” isn't a valid excuse - and what to do insteadHow procrastination often masks fear and lack of directionWhat it means to work on your business, not just in itThe ‘Do It, Dump It, Delegate It' framework for marketing tasksHow to prioritise marketing without burning outWhy strategy must come before tactics (and not from an influencer)Creating sustainable marketing habits - even if you don't love the processSubscribe & Review If you loved this episode, share it with someone who needs to hear it. And if you haven't already, please leave a review. It helps more people find the pod and keeps me caffeinated (emotionally, at least).DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

Ever wondered what life looks like behind the scenes of a 7-figure CEO? In today's episode, I'm sharing six things I do (or don't do) as a multiple 7-figure CEO that might totally surprise you. From how I structure my workweek to the unconventional ways I prioritize my time, energy, and growth—this is a candid look at how I've built a business that supports my lifestyle, not the other way around. If you've ever wondered what my day-to-day really looks like behind the scenes, this one's for you.

In today's episode, I sat down with my friend Renee – award-winning PR strategist and business mentor – for a heartfelt, raw, and inspiring conversation about entrepreneurship, motherhood, and redefining success. We talk about what it really looks like to follow your gut, say no to what's not aligned, and create a life that's built around your values—not other people's expectations. Renee also shares how she's creating a movement to empower women while redefining success on her own terms. Tune in for an honest, empowering conversation full of actionable insights!

How do you scale a brand without losing what made it work in the first place?In this episode of Marketing Mindset, we're joined by Sean Christman, VP of Ops at Cuts Clothing, a brand that's not just riding the DTC wave but defining how to build for the long game.  The 3-part framework Cuts uses to plan product and marketing: Same-to-Same, New-to-Same, and New-to-NewWhy creative, not product, is the most important variable to optimizeHow to align seasonal marketing with customer behavior (and avoid ad fatigue)A simple system to preserve institutional memory and avoid relearning the same lessons Sean unpacks the behind-the-scenes playbook Cuts uses to plan seasonal launches up to a year in advance, while still staying nimble enough to iterate monthly on creative, marketing angles, and positioning.We cover:Whether you're a DTC brand or a performance agency, this conversation is a masterclass in turning operational rigor into repeatable growth.

Heute wird's unbequem – aber ehrlich.Warum verweigern immer noch so viele Praxen Neupatienten die Online-Terminbuchung? Warum stehen sich Zahnärzte und Praxisteams mit veralteten Prozessen selbst im Weg – obwohl das Marketing längst auf Hochtouren läuft?In dieser Folge von Marketing, Mindset & More sprechen Alex und Tom von Sallern, Geschäftsführer von Dr. Flex, über ein Thema, das vielen auf den Nägeln brennt: Die Patientenreise endet viel zu oft vor verschlossenen Türen – dabei wäre es so einfach, aus Website-Besuchern zufriedene Neupatienten zu machen.Es geht um:

I know how frustrating it feels when you've done the work, your offer is solid, and yet… people still aren't buying.In this solo episode, I'm sharing exactly why that might be - and spoiler alert: it's probably not your offer. It's your messaging.After taking some time to rest and reset, I'm back with clarity, creativity, and something big: my brand-new group coaching program, The Modern CEO. And today, I'm walking you through the exact mindset and strategy shifts that took me from inconsistent sales to running a multi-6-figure business.If you're posting consistently but still not getting the results you want - this episode is for you.Inside This Episode:The “content trap” that keeps founders stuck in burnout and confusionWhy being visible everywhere won't grow your businessWhat six-figure business owners really understand about messagingWhy your offer suite needs a top-down strategy (not random price points)My repurpose → repeat → reframe method for sustainable contentPLUS ... I'm giving you a behind-the-scenes look at how The Modern CEO came to life - and why this program is going to change the game for so many of you.Whether you're at 3K months trying to go full-time or ready to finally scale past 10K, this is the reset your marketing has been waiting for.Links & Resources:Join The Modern CEO: www.coffeesandcontentpod.com/the-modern-ceoFollow me on Instagram: @loren.thesocialcollectiveFollow the podcast: @coffeesandcontentpodHave a question? Click here to send it to me!Stay Connected: Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Facebook Community: @coffeesandcontentpod Substack: https://coffeesandcontent.substack.com/ Watch on YouTube: Coffees & Content Have a marketing question? Email hello@coffeesandcontentpod.com Loved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

In this episode, I'm joined by my dear friend Nikki Norenberg – Self Discovery Coach and Founder of the dance-based movement experience, Embodyed Method. We sit down for a powerful, soul-stirring conversation on embodiment, purpose, and the magic of reconnecting with your inner child. Nikki also shares the origin story behind her Embodyed Method and how she brought it to life while navigating a massive business pivot and new motherhood. Whether you're an entrepreneur, a parent, or just craving more freedom and fun in your life, this episode will leave you inspired to move, play, and rediscover yourself.

Ever wonder what makes someone say yes to your offer on the spot? In this episode, I'm sharing my top strategies for using bonuses to create irresistible offers that drive sales—without discounts or overloading your audience. I'll share why most people get bonuses wrong, the key to creating high-converting bonuses, and how to time them for maximum impact. Whether you're live launching or running evergreen funnels, this episode is packed with tactical, no-fluff advice to make your offer a no-brainer.

Are you running your business, or is it running you? In this episode, I'm sharing five powerful strategies I've implemented as a CEO that have shifted everything—from how I lead to how I spend my time. These aren't just mindset tweaks—they're tangible shifts that will help you cut the noise, lead with intention, and create real momentum in your business starting today.

In this episode of Marketing Mindset, I'm joined by Rahul, Head of Paid Marketing at a performance agency managing 7–9 figure brands. Why hook rate and CTR don't always predict performanceHis exact reporting structure for tracking new customer growthA scrappy influencer hack that landed his brand in front of A-list celebritiesHow to iterate creative the right way (hint: it's not headline swaps) We unpack what actually matters in creative testing, reporting, and scaling spend.Rahul shares:We also get real about creative fatigue, why Meta's definition of a “new” asset has changed, and what to track when performance drops, plus the one question you must ask founders before building a report.

Samir shares unfiltered lessons from the trenches—how to avoid wasting ad spend, build high-converting campaigns, and think like an eight-figure founder.You'll hear how working for others can be the best training ground for entrepreneurship, what separates winning offers from expensive failures, and why understanding your ideal customer is the most powerful growth lever you have.Plus, Samir reveals his latest venture in Web3—why it's different this time, what musicians and creators can expect, and how NFTs are becoming less hype and more utility.

In today's episode, I'm joined by Cassandra Britton—entrepreneur, business coach and powerhouse behind The Business Savage. From her early days as a competitive athlete to building and selling a successful beauty business, Cassandra shares invaluable lessons about pivoting, scaling, and trusting yourself. Together, we reflect on the highs and lows of building a brand, the power of listening to your audience, and the importance of aligning your business with your passion and purpose. Tune in now – this conversation is packed with insight, inspiration, and real talk about finding alignment in business and life!

In today's episode, I'm sharing all the behind-the-scenes magic of my recent Costa Rica retreat. From the transformations that happened to the unexpected lessons about business, purpose, and intuition, I'll walk you through how aligning with your purpose can make success a natural byproduct. Whether you're curious about retreats or looking for ways to simplify and reconnect in your own business, this episode is for you!

In today's episode, I'm joined by someone who has had one of the most profound impacts on both my life and business over the last few years—Samson Odusanya, an incredibly talented Somatic Guide and Breathwork Facilitator. Samson's journey is one of resilience, transformation, and deep personal growth. We talk about everything from his early struggles and pivotal moments in life to his discovery of breathwork, somatic practices, and what it truly means to embody presence. This conversation left me reflecting deeply on my own journey, and I know it'll do the same for you.

On this episode of "We Have Something To Say About That!" we dive into how business owners can better manage emotional triggers and time—especially when juggling work, family, and personal responsibilities. We unpack a recent situation where Mike felt triggered by sudden changes in plans, especially due to a lack of context around marketing decisions. Sam's delivery during a phone call added to the confusion, leading to frustration. Follow us and leave a review:   The Big Stud Podcast - BigStudPod.com WinRate Consulting - Winrateconsulting.com Instagram: https://www.instagram.com/winrateconsulting/ YouTube: https://www.youtube.com/@themikeclaudio   Win Fast, Win Often

Are you accidentally marketing what your audience needs instead of what they actually want? In today's episode, I'm breaking down one of the most common mistakes I see entrepreneurs make — and how it's probably costing you leads and sales without you even realizing it. I'll walk you through real examples, simple exercises to shift your messaging, and how to authentically speak to your ideal customer's true desires without watering down your expertise. If you want easier sales and more momentum, this episode is a must-listen!  

Does showing up online sometimes feel scary, or even fake? In this episode, I'm joined by storytelling expert and speaker Shannon Jenkins to dive deep into building your authentic personal brand, even when fear of visibility, criticism, or failure is holding you back.We talk about:How to communicate your mission and vision as a leaderThe difference between fear of failure and fear of successThe real reason your content isn't resonating onlineShannon's CART framework for storytelling that sells (without sounding sleazy)And how to start showing up even when you feel unreadyShannon also shares her 3-part video course that helps you craft powerful presentations and pitches using authentic storytelling.

What can L&D teams learn from marketing? As it turns out - quite a lot. In this episode, we're joined by Bianca Baumann and Mike Taylor, two learning experts passionate about applying marketing principles to learning design. From learner personas to engagement strategies, they explain how a marketing mindset can help L&D teams better connect with audiences, drive meaningful impact, and prove value to stakeholders. Ep. 66 Brought to you by Elucidat.  Want more insights? Get the latest tips, expert advice, and best practices from top L&D leaders - delivered straight to your inbox. The Learning at Large newsletter brings you monthly insider content to help you create and scale impactful learning. Subscribe now and never miss an edition!

Ever feel like content creation is just another overwhelming task on your never-ending to-do list—especially when you're already juggling so much? In this episode, I'm diving into how to create powerful, in-depth content without burning out. I share mindset shifts, practical tips, and real talk around consistency, comparison, and how to make content creation feel easier and more aligned with you. Tune in now!

In this episode of Construction Disruption, Todd Miller and Ryan Bell from Isaiah Industries are joined by Charlie Gindele, a veteran in the home improvement industry. Charlie shares insights from his 40-year-long career, from his time at Alcoa Building Products to his successful run with Renewal by Andersen. He discusses the shifting market dynamics in Southern California, the impact of recent wildfires, and emerging home improvement trends. Charlie also highlights the significance of knowing your business's numbers, fostering a positive company culture, and effective marketing strategies. He emphasizes the importance of helping customers buy rather than just selling to them and suggests following industry thought leaders like Brian Gottlieb, Brian Kaskavalciyan, and Shawn Feurer. The episode wraps up with rapid-fire questions, revealing personal anecdotes and professional advice from Charlie.Timestamps02:01 Guest Introduction: Charlie Gindele04:40 Charlie's Early Career and Transition to Retail07:10 Southern California Market Insights12:37 Rebuilding After Southern California Fires16:59 Replacement Windows and Emerging Trends22:58 The Dial One and Renewal by Andersen Journey29:44 Franchise Advice: Look Before You Leap30:09 Key Lessons for Business Success33:14 The Importance of Marketing38:21 Industry Thought Leaders to Follow42:18 Final Thoughts and Advice45:36 Rapid Fire Questions53:45 Closing Remarks and Contact InformationConnect with Charlie OnlineLinkedIn: https://www.linkedin.com/in/charlie-gindele-436aa661/Facebook: https://www.facebook.com/cgindeleWebsite: https://www.charliegindele.com/Email: charles.gindele1@gmail.comResources Mentioned in this EpisodeCharlie's Books: https://amzn.to/4il6zZdBeyond the Hammer Book: https://amzn.to/42zBDP1Brian Kaskavalciyan - The Wealthy Contractor: https://www.thewealthycontractor.com/Brian Gottlieb: https://briangottlieb.com/Shawn Feurer Consulting: https://www.shawnfeurer.com/For more Construction Disruption, listen on Apple Podcasts or YouTubeConnect with us on Facebook, Instagram, or LinkedInThis episode was produced by Isaiah Industries, Inc.Construction Disruption was recently featured in this

In today's episode, I sat down with the incredible Lisa Vee, and we went deep. From the wild story of how we met to the power of mentorship, trusting yourself, and navigating big pivots in business and life – this episode is full of raw, real moments. Lisa shares how she went from postpartum struggles and leaving a high-stress job to building a business that recently hit its first $10K month. We talk about messy action, perfectionism, the highs and lows of launching, and why believing in yourself is the most non-negotiable piece of the puzzle.

What's going to make your marketing stand out as everything gets louder and more automated? In today's episode, I'm diving into my predictions for where things are headed—and what you really need to focus on if you want to stand out. From the growing importance of messaging and creativity to the role AI is starting to play in shaping content, I'm sharing what we're seeing on the front lines with clients and inside my own team. Plus, we'll talk about why polarizing content matters more than ever and how to meet your audience exactly where they're at. If you're ready to stay ahead of the curve, this episode is for you.

If you've ever felt the pressure to hold it all together or questioned what you're really chasing, this episode is for you. I'm sitting down with Jenn Kennedy for a raw and powerful conversation about walking away from a 7-figure business, healing the addiction to doing, and redefining success as a female breadwinner. We dive into what it really feels like to untangle your identity from achievement, why surrender isn't something you can force, and how true healing often requires completely letting go. Tune in for a conversation about building success on a completely new foundation.

In Part 2 of this powerful series, Jeni Hott and host Dwayne Carrigan dive deep into the mindset and mechanics behind magnetic marketing. Jeni unpacks why traditional strategies fail, how to simplify your sales funnel, and how to shift from desperation to authority in your messaging. She breaks down the types of social media posts that actually convert, explains her timeline-based client targeting strategy, and shares how to create a "content vault" that makes your marketing repeatable and scalable.Jeni also addresses the rise of AI and how business owners can use ChatGPT and custom GPTs to build systems, streamline operations, and reclaim their time—without losing their personal touch.Timestamps:00:00 – Marketing from angst vs. marketing from leadership02:30 – Understanding "objection posts" and sales page content05:00 – FAB (Features, Advantages, Benefits) and storytelling in marketing07:30 – Jeni's “client timeline” strategy vs. the traditional avatar model10:00 – The power of targeting tipping points for high-converting offers12:00 – Why you don't need to convince when you're speaking with conviction13:30 – Building a content vault to reflect customer buying moments15:00 – Creating a seasonal content calendar that predicts conversions16:30 – Should a VA or OBM manage your social content? Yes—if trained well18:30 – The danger of hiring without understanding the basics20:00 – The Time Rich program and its holistic business foundations23:30 – Embracing social media instead of avoiding it26:00 – Staying in your lane and not chasing online trends29:00 – Avoiding distractions: Focus on purpose, not reaction31:00 – AI tools: ChatGPT, Poe, custom GPTs & what's coming next35:00 – Household bots & humanoid robotics on the near horizon38:00 – How to create a custom GPT tailored to your business42:00 – AI learning and the “unconscious competence” advantage45:00 – Singularity and AI as human evolution, not a threat47:00 – Algorithm hacks vs. adding true value to your audience50:00 – Using engagement posts to boost algorithm reach53:00 – How to analyze comments and reels with ChatGPT55:30 – Scraping content and training AI on what's working58:00 – 6 key post types and why simplicity wins in content strategy01:01:00 – Final thoughts: embrace, optimize, empower your teamNotable Quotes:"You don't need to convince when you come from conviction. That's when magic happens.""Most people aren't your ideal client—they're just not far enough along the timeline yet.""Complexity is the enemy of execution. Simplify, then scale.""AI is not going away. You don't need to master it overnight, but you do need to start.""Your people can't help you scale unless you empower them with knowledge and tools."Valuable Resources & Takeaways:Core Post Types Jeni Recommends:Value PostsObjection PostsStory PostsEngagement PostsProblem Awareness PostsAI Tools Mentioned:ChatGPT – Jeni's favorite tool for custom GPT creation and business system building Poe – Alternate AI tool used by many entrepreneursCustom GPTs – Can be trained to match your brand...

If you've ever felt like the pressures of work and life are pulling you in different directions, this episode is for you. From the struggles that have been weighing on me, to the practical solutions I'm implementing, I'm sharing an honest, behind-the-scenes look at what it really takes to move through tough moments. Let's dive into the lessons, strategies, and mindset shifts I'm using to find balance and keep moving forward.

On this first episode of the Embodied CEO podcast, I'm bringing on a special guest—my friend and the incredible photographer who has been behind the scenes of all my retreats and events for the past seven years. She's captured so many pivotal moments in my journey, and today, she's stepping in front of the mic to help me answer YOUR questions -- no prep, no filters, just real, unfiltered answers. Tune in now!  

Are you ready to master the art of live launching? In today's episode, I'm breaking down the four key phases of a million dollar live launch. Whether you're new to live launching or looking to improve your process, this episode will give you a clear, structured approach to making your next launch a success. Let's dive in!

In this episode, Bev and Hailey discuss:​Update on Hailey's business growth​3 marketing strategies every Coach should have in place​Hailey's learnings around mindset from around working with lots of Clients.Key Takeaways and Actions:​Get curious about your own mindset around marketing and sales.​Reach out to Hailey for further marketing and sales support. Please know we do have an affiliate with Hailey and have been partnered with her for many years.ABOUT HAILEYHailey Rowe is a Marketing & Sales Coach, Strategist, & Linkedin Lead Generation Service Provider.She helps health coaches, life coaches, & mindset coaches book clients, build their offers, & grow their audience without social media overwhelm. She shares her F.A.S.T. framework, marketing, and business tips on her Health Coach Nation Podcast (Top 1.5% on ListenNotes) & in her FREE Marketing Hub Facebook Group.She's been named as one of the Top 25 Coaches in Chicago (Chicago Entrepreneur Magazine) & one of the Top 6 business podcasts for health coaches (Primal Health Coach Institute). Since 2010, Hailey has worked in the coaching industry & in business development/marketing for startups.Hailey's philosophy: You can have an amazing service and impact to make, but without a strong mindset, and sales and marketing plan, your business will remain a hobby.LINKS FOR SHOW NOTES:Free Series- "From Crickets to Clients: The Freebie Funnel To Convert More Sales:" https://haileyrowe.kartra.com/page/liveeventWebsite: https://www.haileyrowe.comInstagram: https://www.instagram.com/hailey_roweFacebook: https://www.facebook.com/groups/themarketinghubgroupPodcast: https://anchor.fm/health-coach-nationLinkedin: https://www.linkedin.com/in/haileyrBook your FREE Business Growth Audit here: https://calendly.com/haileyrowe-coach/30minFree Series- "From Crickets to Clients: The Freebie Funnel To Convert More Sales:" https://haileyrowe.kartra.com/page/liveeventABOUT BEVERLYBeverly Sartain is the President of the Holistic Coach Training Institute, where she trains aspiring coaches on coaching skills and business set-up. The Holistic Coach Certification Programs are ICF Level 1 and Level 2 accredited that focuses on a holistic approach to coaching. We see Clients as whole, complete and resourceful to create creative solutions to their challenges and issues. During her ten-year career in nonprofits, she managed and developed domestic violence and co-occurring residential programs. Beverly is a Certified Addictions Professional. She has her PCC (Professional Certified Coach) from the ICF. Connect with HCTISign-up for Holistic Coach Newsletter ⁠⁠⁠⁠here.⁠⁠⁠⁠Sign-up for a Discovery Call ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so you can join our Holistic Coach Certification Program or receive coaching.Request to join no cost FB group: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/holisticcoachnetwork⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://holisticcoachtraininginstitute.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Happy Spring Time Bookshelvers!As the temperatures are rising in the UK and spring has truly sprung we thought it would be a great time to spring clean our noggins about all things dog businesses. We are thrilled this week to bring you a talk with the wonderful Gretta Ford. Not only is Gretta a member of PACT, an ABTC Registered Certificated Clinical Animal Behaviourist (CCAB), a full member of the APBC and FABC (which is pretty darn impressive) but Gretta is also a business strategist for trainers and behaviourists! Steve and Nat speak from experience when they say that Gretta has helped them out with all sorts in terms of the business side of PACT and we wanted an informal chat that would be beneficial to people with both existing businesses in the dog training world AND those of you starting out. We cover A LOT! Including: The challenges faced by dog trainers in building successful businesses, The importance of having that “business mindset”, the crowded market for dog training services, and the emotional burdens that come with running a business, the need for support and fresh perspectives in the industry, the significance of focusing on one's own business and the importance of emotional health in the face of external pressures. We talk about the dreaded imposter syndrome and the importance of a stoic mindset. We explore strategies for effective marketing, the significance of having a strong online presence through a website, and the challenges of navigating social media. The discussion also touches on the potential for passive income streams, the role of gratitude in professional relationships, and the environmental impact of business practices in the dog training industry. We also chatted about the super interesting topic of the significance of aligning personal and business values, particularly in the dog training industry AND niching in dog training. All that as well as hearing all about Gretta's journey! All that along with some waffle from Nat and Steve about their brand spanking NEW FREE course and haberdashery's and what you may find within one… don't ask.You know you'll be have a better brain for listening so what on earth are you waiting for? Get it in your lug holes human!LINKS:Link to Gretta's amazing Set Up To Succeed website hereLink to Gretta's Dog Training & Behaviour website hereLink to PACTS free Breed & Body Language Course here

In today's episode, I'm sharing 3 key shifts my team and I are making in our marketing strategy—things I believe are essential for where the industry is heading. We're doubling down on content creation and audience growth (but not in the way you might think), refining our evergreen sales strategies, and making space for more creativity. If you've ever felt stuck or uninspired in your content, this episode will give you a fresh perspective on staying consistent, intentional, and aligned.

Meet Gina Ramsey, president of Pink Dog Digital, whose journey from self-doubt to entrepreneurship is nothing short of inspiring. Starting out in her career, she wasn't always confident in her abilities. But with the encouragement of mentors who saw her grounded, no-nonsense approach to problem-solving, she started aiming higher. Eventually, she took the leap and built her own full-service digital marketing business—one that not only gives her the freedom to customize solutions for her clients, but also allows her to give back to the community she loves. Tune in as Gina shares her journey, lessons learned, and advice for anyone ready to bet on themselves!Mentioned During the Episode:https://pinkdogdigital.com Contact Gina Ramsey at gina@pinkdogdigital.com or 410-696-3305https://theregoesmyhero.org/https://www.jabcecc.org/https://www.sharebaby.org/https://themmrf.org/https://broadwaycares.org/

Your marketing needs more than just random strategies—it needs an ecosystem. In this episode, I'm breaking down the four essential layers of a strong marketing ecosystem: audience, lead generation, nurturing, and conversion. I'll walk you through how to create touch points that build trust, scale your impact, and drive consistent sales—without the overwhelm. Plus, I'm sharing a real client case study that proves how small shifts in strategy can lead to massive growth. Tune in now!

Ever secretly worry you're a total fraud? Like you're not really qualified to charge for what you do, or that everyone else in your industry is somehow lightyears ahead of you? That's imposter syndrome, my friend. And here's the wildest part: you probably think career milestones will cure it-- they won't.In this episode, I'm walking you through:✔️ A behind-the-scenes story from my time at Sundance Film Festival—how a VIP guest ended up in the same cold, wet shoes situation as me (literally) aka: an unexpected moment that made me realize we're all on the same playing field ✔️ How imposter syndrome actually shows up (before you even realize that's what it is) ✔️ The truth about how the experts, business owners, and creators you admire also doubt themselves—and why that should be the proof you need to just keep going

There's a critical shift happening in marketing right now, and if you don't adapt, your strategies will start falling flat. In this episode, I'm diving into what's changing across the board—from live launches to webinars—and why the old playbook isn't working like it used to. I'll share real examples from our VIP clients, the creative pivots we've made, and how you can apply these insights to keep your marketing effective. If you want to stay ahead of the curve, don't miss this one!

Pete Monfre is a nationally recognized marketing expert who has consulted with hundreds of B2B clients for over thirty years. He is the founder of a multi-million-dollar marketing agency as well as several other companies in education, entertainment and media. Thousands of people have attended his workshops, training and speaking events.   Pete talks about his podcast, The Agency Founders' Market, AI strategies, choosing clients, and much more!

Have you ever felt like you're doing all the right things in business, but something still isn't clicking? In today's episode, I'm sharing a powerful breakthrough from a recent coaching call of mine that reinforced just how much our thoughts shape our success. I'll explain why shifting your mindset is just as important as your strategy, how to start operating as your future self today, and why the inner work is the real game-changer. If you're ready to break through resistance and step into the next level of your business, this one's for you!

What if the key to standing out in your marketing wasn't about doing more, but about getting crystal clear on what you stand for? In today's episode, I'm sharing powerful insights from a recent client workshop on how defining your core values and bold beliefs can transform your messaging and attract the right people. Tune in now to learn why core values matter, how to infuse them into your content, and explore where you might be watering things down out of fear.