Podcasts about marketing mindset

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Best podcasts about marketing mindset

Latest podcast episodes about marketing mindset

The Not For Lazy Marketers Podcast
Trusting Yourself, Redefining Success, and Creating Space for What Matters with Renee Warren

The Not For Lazy Marketers Podcast

Play Episode Listen Later May 29, 2025 100:24


In today's episode, I sat down with my friend Renee – award-winning PR strategist and business mentor – for a heartfelt, raw, and inspiring conversation about entrepreneurship, motherhood, and redefining success. We talk about what it really looks like to follow your gut, say no to what's not aligned, and create a life that's built around your values—not other people's expectations. Renee also shares how she's creating a movement to empower women while redefining success on her own terms. Tune in for an honest, empowering conversation full of actionable insights!

The Not For Lazy Marketers Podcast
Bringing a New Modality to Life, Letting Your Inner Child Guide Your Decisions And The Truth Behind Starting Over With Nikki Norenberg

The Not For Lazy Marketers Podcast

Play Episode Listen Later May 22, 2025 91:02


In this episode, I'm joined by my dear friend Nikki Norenberg – Self Discovery Coach and Founder of the dance-based movement experience, Embodyed Method. We sit down for a powerful, soul-stirring conversation on embodiment, purpose, and the magic of reconnecting with your inner child. Nikki also shares the origin story behind her Embodyed Method and how she brought it to life while navigating a massive business pivot and new motherhood. Whether you're an entrepreneur, a parent, or just craving more freedom and fun in your life, this episode will leave you inspired to move, play, and rediscover yourself.

The Not For Lazy Marketers Podcast
How To Strategically Use Bonuses To Sell More

The Not For Lazy Marketers Podcast

Play Episode Listen Later May 20, 2025 25:31


Ever wonder what makes someone say yes to your offer on the spot? In this episode, I'm sharing my top strategies for using bonuses to create irresistible offers that drive sales—without discounts or overloading your audience. I'll share why most people get bonuses wrong, the key to creating high-converting bonuses, and how to time them for maximum impact. Whether you're live launching or running evergreen funnels, this episode is packed with tactical, no-fluff advice to make your offer a no-brainer.

The Not For Lazy Marketers Podcast
5 Strategies To Implement Today As A CEO (That Will Make You More Money & Make You Happier)

The Not For Lazy Marketers Podcast

Play Episode Listen Later May 16, 2025 30:18


Are you running your business, or is it running you? In this episode, I'm sharing five powerful strategies I've implemented as a CEO that have shifted everything—from how I lead to how I spend my time. These aren't just mindset tweaks—they're tangible shifts that will help you cut the noise, lead with intention, and create real momentum in your business starting today.

Marketing Mindset Podcast
Creative Hit Ratios, Reporting Hacks & the Truth About Hook Rate

Marketing Mindset Podcast

Play Episode Listen Later May 15, 2025 23:38


In this episode of Marketing Mindset, I'm joined by Rahul, Head of Paid Marketing at a performance agency managing 7–9 figure brands. Why hook rate and CTR don't always predict performanceHis exact reporting structure for tracking new customer growthA scrappy influencer hack that landed his brand in front of A-list celebritiesHow to iterate creative the right way (hint: it's not headline swaps) We unpack what actually matters in creative testing, reporting, and scaling spend.Rahul shares:We also get real about creative fatigue, why Meta's definition of a “new” asset has changed, and what to track when performance drops, plus the one question you must ask founders before building a report.

From Startup to Wunderbrand with Nicholas Kuhne
From 7 to 8 Figures: Samir el Kamouny's No-BS Growth Playbook

From Startup to Wunderbrand with Nicholas Kuhne

Play Episode Listen Later May 15, 2025 31:42


Samir shares unfiltered lessons from the trenches—how to avoid wasting ad spend, build high-converting campaigns, and think like an eight-figure founder.You'll hear how working for others can be the best training ground for entrepreneurship, what separates winning offers from expensive failures, and why understanding your ideal customer is the most powerful growth lever you have.Plus, Samir reveals his latest venture in Web3—why it's different this time, what musicians and creators can expect, and how NFTs are becoming less hype and more utility.

The Not For Lazy Marketers Podcast
From Athlete To 7-Figure CEO: Rewriting The Rules Of Success With Cassandra Britton

The Not For Lazy Marketers Podcast

Play Episode Listen Later May 14, 2025 82:03


In today's episode, I'm joined by Cassandra Britton—entrepreneur, business coach and powerhouse behind The Business Savage. From her early days as a competitive athlete to building and selling a successful beauty business, Cassandra shares invaluable lessons about pivoting, scaling, and trusting yourself. Together, we reflect on the highs and lows of building a brand, the power of listening to your audience, and the importance of aligning your business with your passion and purpose. Tune in now – this conversation is packed with insight, inspiration, and real talk about finding alignment in business and life!

Implatalk
Personalentwicklung - was ist das überhaupt und warum ist das so wichtig? | "Marketing, Mindset & More" - EPISODE 206

Implatalk

Play Episode Listen Later May 8, 2025 38:00


In dieser Episode spricht Laura mit Marie Kasparek von Synchrodent darüber, was Personalentwicklung in Praxen ist und warum dieses Thema auf verschiedenen Ebenen (Personalgewinnung und -bindung) so enorm wichtig ist. Dabei gibt es wieder einen Haufen Tipps, wie Personalentwicklung in Praxen gestaltet kann und für Praxen, die noch nicht aktiv sind: ihr erhaltet direkte Einsteigertipps, um sich dem Thema zu nähern!

The Not For Lazy Marketers Podcast
Behind The Scenes Of My Costa Rica Retreat, How To Make Money An Easy Byproduct Of Your Purpose

The Not For Lazy Marketers Podcast

Play Episode Listen Later May 6, 2025 41:47


In today's episode, I'm sharing all the behind-the-scenes magic of my recent Costa Rica retreat. From the transformations that happened to the unexpected lessons about business, purpose, and intuition, I'll walk you through how aligning with your purpose can make success a natural byproduct. Whether you're curious about retreats or looking for ways to simplify and reconnect in your own business, this episode is for you!

The Not For Lazy Marketers Podcast
Embodied Leadership, Healing, and the Business Growth No One Teaches with Samson Odusanya

The Not For Lazy Marketers Podcast

Play Episode Listen Later May 2, 2025 148:52


In today's episode, I'm joined by someone who has had one of the most profound impacts on both my life and business over the last few years—Samson Odusanya, an incredibly talented Somatic Guide and Breathwork Facilitator. Samson's journey is one of resilience, transformation, and deep personal growth. We talk about everything from his early struggles and pivotal moments in life to his discovery of breathwork, somatic practices, and what it truly means to embody presence. This conversation left me reflecting deeply on my own journey, and I know it'll do the same for you.

Big Stud Sales
We Have Something to Say About That Ep 17. - Managing Triggers, Marketing Mindset & Balancing the Chaos

Big Stud Sales

Play Episode Listen Later May 1, 2025 67:41


On this episode of "We Have Something To Say About That!" we dive into how business owners can better manage emotional triggers and time—especially when juggling work, family, and personal responsibilities. We unpack a recent situation where Mike felt triggered by sudden changes in plans, especially due to a lack of context around marketing decisions. Sam's delivery during a phone call added to the confusion, leading to frustration. Follow us and leave a review:   The Big Stud Podcast - BigStudPod.com WinRate Consulting - Winrateconsulting.com Instagram: https://www.instagram.com/winrateconsulting/ YouTube: https://www.youtube.com/@themikeclaudio   Win Fast, Win Often

Implatalk
Darum habe ich die Praxis meines Vaters nicht übernommen - Mo Kassem als Junggründer | "Marketing, Mindset & More" - EPISODE 205

Implatalk

Play Episode Listen Later May 1, 2025 26:08


In dieser IDS-Episode haben wir den jungen Zahnarzt und Gründer Mo Kassem zu Besuch. Nicht ganz unbekannt, kennen wir uns seit mehreren Jahren und haben seinen Werdegang verfolgt. Fehler, Missgeschicke und intensive Gespräche mit dem eigenen Vater, dessen Praxis man nicht übernehmen wollte. Wie eine Gründung tatsächlich ablaufen kann und welche Beweggründe Mo für genau diesen Standort hatte, erfahrt ihr in dieser Folge!Mo's Website: https://www.zahnarztpraxis-am-kanal.de/➡️ Hier geht's zu unserer brandneuen Academy: https://shop.denta1-media.de/

The Not For Lazy Marketers Podcast
What Your Audience Wants Vs What They Need And How To Know This & Use It Strategically

The Not For Lazy Marketers Podcast

Play Episode Listen Later Apr 30, 2025 20:48


Are you accidentally marketing what your audience needs instead of what they actually want? In today's episode, I'm breaking down one of the most common mistakes I see entrepreneurs make — and how it's probably costing you leads and sales without you even realizing it. I'll walk you through real examples, simple exercises to shift your messaging, and how to authentically speak to your ideal customer's true desires without watering down your expertise. If you want easier sales and more momentum, this episode is a must-listen!  

The FastForwardAmy Show: About Perfectly Imperfect Entrepreneurship
The Courage to Be Seen: How Storytelling Builds Your Personal Brand with Shannon Jenkins

The FastForwardAmy Show: About Perfectly Imperfect Entrepreneurship

Play Episode Listen Later Apr 29, 2025 43:23


Does showing up online sometimes feel scary, or even fake? In this episode, I'm joined by storytelling expert and speaker Shannon Jenkins to dive deep into building your authentic personal brand, even when fear of visibility, criticism, or failure is holding you back.We talk about:How to communicate your mission and vision as a leaderThe difference between fear of failure and fear of successThe real reason your content isn't resonating onlineShannon's CART framework for storytelling that sells (without sounding sleazy)And how to start showing up even when you feel unreadyShannon also shares her 3-part video course that helps you craft powerful presentations and pitches using authentic storytelling.

Learning at Large
Adopting a marketing mindset in L&D

Learning at Large

Play Episode Listen Later Apr 29, 2025 25:52


What can L&D teams learn from marketing? As it turns out - quite a lot. In this episode, we're joined by Bianca Baumann and Mike Taylor, two learning experts passionate about applying marketing principles to learning design. From learner personas to engagement strategies, they explain how a marketing mindset can help L&D teams better connect with audiences, drive meaningful impact, and prove value to stakeholders. Ep. 66 Brought to you by Elucidat.  Want more insights? Get the latest tips, expert advice, and best practices from top L&D leaders - delivered straight to your inbox. The Learning at Large newsletter brings you monthly insider content to help you create and scale impactful learning. Subscribe now and never miss an edition!

The Not For Lazy Marketers Podcast
Creating Impactful Content When You're Overwhelmed And Stuck In Comparison Traps

The Not For Lazy Marketers Podcast

Play Episode Listen Later Apr 24, 2025 28:08


Ever feel like content creation is just another overwhelming task on your never-ending to-do list—especially when you're already juggling so much? In this episode, I'm diving into how to create powerful, in-depth content without burning out. I share mindset shifts, practical tips, and real talk around consistency, comparison, and how to make content creation feel easier and more aligned with you. Tune in now!

Construction Disruption
Marketing, Mindset, and Business Mastery with Charlie Gindele

Construction Disruption

Play Episode Listen Later Apr 23, 2025 57:18 Transcription Available


In this episode of Construction Disruption, Todd Miller and Ryan Bell from Isaiah Industries are joined by Charlie Gindele, a veteran in the home improvement industry. Charlie shares insights from his 40-year-long career, from his time at Alcoa Building Products to his successful run with Renewal by Andersen. He discusses the shifting market dynamics in Southern California, the impact of recent wildfires, and emerging home improvement trends. Charlie also highlights the significance of knowing your business's numbers, fostering a positive company culture, and effective marketing strategies. He emphasizes the importance of helping customers buy rather than just selling to them and suggests following industry thought leaders like Brian Gottlieb, Brian Kaskavalciyan, and Shawn Feurer. The episode wraps up with rapid-fire questions, revealing personal anecdotes and professional advice from Charlie.Timestamps02:01 Guest Introduction: Charlie Gindele04:40 Charlie's Early Career and Transition to Retail07:10 Southern California Market Insights12:37 Rebuilding After Southern California Fires16:59 Replacement Windows and Emerging Trends22:58 The Dial One and Renewal by Andersen Journey29:44 Franchise Advice: Look Before You Leap30:09 Key Lessons for Business Success33:14 The Importance of Marketing38:21 Industry Thought Leaders to Follow42:18 Final Thoughts and Advice45:36 Rapid Fire Questions53:45 Closing Remarks and Contact InformationConnect with Charlie OnlineLinkedIn: https://www.linkedin.com/in/charlie-gindele-436aa661/Facebook: https://www.facebook.com/cgindeleWebsite: https://www.charliegindele.com/Email: charles.gindele1@gmail.comResources Mentioned in this EpisodeCharlie's Books: https://amzn.to/4il6zZdBeyond the Hammer Book: https://amzn.to/42zBDP1Brian Kaskavalciyan - The Wealthy Contractor: https://www.thewealthycontractor.com/Brian Gottlieb: https://briangottlieb.com/Shawn Feurer Consulting: https://www.shawnfeurer.com/For more Construction Disruption, listen on Apple Podcasts or YouTubeConnect with us on Facebook, Instagram, or LinkedInThis episode was produced by Isaiah Industries, Inc.Construction Disruption was recently featured in this

Implatalk
Der erste Studiengang für ZFAs - was steckt hinter dem Studium Praxis- & Versorgungsmanagement? | "Marketing, Mindset & More" - EPISODE 204

Implatalk

Play Episode Listen Later Apr 23, 2025 47:14


Moment mal, es gibt ein Studium für ZFAs und das dauert nur drei Semester? Ja! In dieser Folge spricht Laura mit dem Studiengangsleiter Prof. Lutz Hager über den neuen Studiengang "Praxis- und Versorgungsmanagement B.Sc.". • Welche Vorteile, auch für deine Praxis, bringt das Studium mit? • Welche Module und Spezialisierungen gibt es? • Wie ist das Studium aufgebaut und wie sind die Zugangsvoraussetzungen? Außerdem erfährst du, wie das Studium den Beruf der ZFA und auch die der Praxen zukunftssicher aufstellt und wie mögliche Startmöglichkeiten aussehen. Ein absolutes Must-hear!Mehr über das Studium erfahren: https://www.mobile-university.de/bachelor-fernstudium/praxis-versorgungsmanagement/➡️ Hier geht's zu unserer brandneuen Academy: https://shop.denta1-media.de/

The Not For Lazy Marketers Podcast
The Real Journey From Zero to $10k Months with Lisa Vee

The Not For Lazy Marketers Podcast

Play Episode Listen Later Apr 17, 2025 86:31


In today's episode, I sat down with the incredible Lisa Vee, and we went deep. From the wild story of how we met to the power of mentorship, trusting yourself, and navigating big pivots in business and life – this episode is full of raw, real moments. Lisa shares how she went from postpartum struggles and leaving a high-stress job to building a business that recently hit its first $10K month. We talk about messy action, perfectionism, the highs and lows of launching, and why believing in yourself is the most non-negotiable piece of the puzzle.

Implatalk
Führung mit Haltung - Die Power hinter Nelly | "Marketing, Mindset & More" - EPISODE 203

Implatalk

Play Episode Listen Later Apr 17, 2025 56:00


Diese Folge hat Wumms – und Tiefgang.Zu Gast ist Nelly-Gründer Niklas Radner – eines der prägendsten Unternehmer der Dentalbranche. Gemeinsam mit Dr. Stefan Helka spricht er über Leadership, Mitarbeiterbindung und den echten Wert von Unternehmer- und Praxistum im Jahr 2025. Es geht nicht um Buzzwords, sondern um Haltung: Was macht ein modernes Unternehmen heute aus? Warum ist Lernfähigkeit wichtiger als Abschlüsse? Und was bedeutet es, Mitarbeitende nicht nur zu führen, sondern zu inspirieren?Worüber wir sprechen:

The Not For Lazy Marketers Podcast
Current Marketing Predictions From The Front Lines - AI, Standing Out From The Noise & Shortening Your Customer Journey

The Not For Lazy Marketers Podcast

Play Episode Listen Later Apr 15, 2025 22:10


What's going to make your marketing stand out as everything gets louder and more automated? In today's episode, I'm diving into my predictions for where things are headed—and what you really need to focus on if you want to stand out. From the growing importance of messaging and creativity to the role AI is starting to play in shaping content, I'm sharing what we're seeing on the front lines with clients and inside my own team. Plus, we'll talk about why polarizing content matters more than ever and how to meet your audience exactly where they're at. If you're ready to stay ahead of the curve, this episode is for you.

The Not For Lazy Marketers Podcast
Walking Away From A 7-Figure Business, Healing The Addiction To Doing And A Real Conversation For Female Breadwinners with Jenn Kennedy

The Not For Lazy Marketers Podcast

Play Episode Listen Later Apr 10, 2025 96:43


If you've ever felt the pressure to hold it all together or questioned what you're really chasing, this episode is for you. I'm sitting down with Jenn Kennedy for a raw and powerful conversation about walking away from a 7-figure business, healing the addiction to doing, and redefining success as a female breadwinner. We dive into what it really feels like to untangle your identity from achievement, why surrender isn't something you can force, and how true healing often requires completely letting go. Tune in for a conversation about building success on a completely new foundation.

The Business of Doing Business with Dwayne Kerrigan
82. High-Converting Simplicity: Jeni Hott on Marketing Mindset, Funnels, and Future-Proofing with AI

The Business of Doing Business with Dwayne Kerrigan

Play Episode Listen Later Apr 9, 2025 67:41


In Part 2 of this powerful series, Jeni Hott and host Dwayne Carrigan dive deep into the mindset and mechanics behind magnetic marketing. Jeni unpacks why traditional strategies fail, how to simplify your sales funnel, and how to shift from desperation to authority in your messaging. She breaks down the types of social media posts that actually convert, explains her timeline-based client targeting strategy, and shares how to create a "content vault" that makes your marketing repeatable and scalable.Jeni also addresses the rise of AI and how business owners can use ChatGPT and custom GPTs to build systems, streamline operations, and reclaim their time—without losing their personal touch.Timestamps:00:00 – Marketing from angst vs. marketing from leadership02:30 – Understanding "objection posts" and sales page content05:00 – FAB (Features, Advantages, Benefits) and storytelling in marketing07:30 – Jeni's “client timeline” strategy vs. the traditional avatar model10:00 – The power of targeting tipping points for high-converting offers12:00 – Why you don't need to convince when you're speaking with conviction13:30 – Building a content vault to reflect customer buying moments15:00 – Creating a seasonal content calendar that predicts conversions16:30 – Should a VA or OBM manage your social content? Yes—if trained well18:30 – The danger of hiring without understanding the basics20:00 – The Time Rich program and its holistic business foundations23:30 – Embracing social media instead of avoiding it26:00 – Staying in your lane and not chasing online trends29:00 – Avoiding distractions: Focus on purpose, not reaction31:00 – AI tools: ChatGPT, Poe, custom GPTs & what's coming next35:00 – Household bots & humanoid robotics on the near horizon38:00 – How to create a custom GPT tailored to your business42:00 – AI learning and the “unconscious competence” advantage45:00 – Singularity and AI as human evolution, not a threat47:00 – Algorithm hacks vs. adding true value to your audience50:00 – Using engagement posts to boost algorithm reach53:00 – How to analyze comments and reels with ChatGPT55:30 – Scraping content and training AI on what's working58:00 – 6 key post types and why simplicity wins in content strategy01:01:00 – Final thoughts: embrace, optimize, empower your teamNotable Quotes:"You don't need to convince when you come from conviction. That's when magic happens.""Most people aren't your ideal client—they're just not far enough along the timeline yet.""Complexity is the enemy of execution. Simplify, then scale.""AI is not going away. You don't need to master it overnight, but you do need to start.""Your people can't help you scale unless you empower them with knowledge and tools."Valuable Resources & Takeaways:Core Post Types Jeni Recommends:Value PostsObjection PostsStory PostsEngagement PostsProblem Awareness PostsAI Tools Mentioned:ChatGPT – Jeni's favorite tool for custom GPT creation and business system building Poe – Alternate AI tool used by many entrepreneursCustom GPTs – Can be trained to match your brand...

The Not For Lazy Marketers Podcast
What I'm Currently Struggling With Right Now In Life And Business & My Solutions

The Not For Lazy Marketers Podcast

Play Episode Listen Later Apr 8, 2025 28:36


If you've ever felt like the pressures of work and life are pulling you in different directions, this episode is for you. From the struggles that have been weighing on me, to the practical solutions I'm implementing, I'm sharing an honest, behind-the-scenes look at what it really takes to move through tough moments. Let's dive into the lessons, strategies, and mindset shifts I'm using to find balance and keep moving forward.

The Not For Lazy Marketers Podcast
700: Your Questions Answered LIVE -- Raw, Unfiltered AMA -- Embodied CEO Podcast Is Here!

The Not For Lazy Marketers Podcast

Play Episode Listen Later Apr 3, 2025 80:00


On this first episode of the Embodied CEO podcast, I'm bringing on a special guest—my friend and the incredible photographer who has been behind the scenes of all my retreats and events for the past seven years. She's captured so many pivotal moments in my journey, and today, she's stepping in front of the mic to help me answer YOUR questions -- no prep, no filters, just real, unfiltered answers. Tune in now!  

The Not For Lazy Marketers Podcast
699: The 4 Phases Of A Million Dollar Live Launch

The Not For Lazy Marketers Podcast

Play Episode Listen Later Apr 2, 2025 14:11


Are you ready to master the art of live launching? In today's episode, I'm breaking down the four key phases of a million dollar live launch. Whether you're new to live launching or looking to improve your process, this episode will give you a clear, structured approach to making your next launch a success. Let's dive in!

Holistic Coach Legacy Podcast
EP122: Marketing Mindset For Coaches (with Hailey Rowe)

Holistic Coach Legacy Podcast

Play Episode Listen Later Apr 2, 2025 33:31


In this episode, Bev and Hailey discuss:​Update on Hailey's business growth​3 marketing strategies every Coach should have in place​Hailey's learnings around mindset from around working with lots of Clients.Key Takeaways and Actions:​Get curious about your own mindset around marketing and sales.​Reach out to Hailey for further marketing and sales support. Please know we do have an affiliate with Hailey and have been partnered with her for many years.ABOUT HAILEYHailey Rowe is a Marketing & Sales Coach, Strategist, & Linkedin Lead Generation Service Provider.She helps health coaches, life coaches, & mindset coaches book clients, build their offers, & grow their audience without social media overwhelm. She shares her F.A.S.T. framework, marketing, and business tips on her Health Coach Nation Podcast (Top 1.5% on ListenNotes) & in her FREE Marketing Hub Facebook Group.She's been named as one of the Top 25 Coaches in Chicago (Chicago Entrepreneur Magazine) & one of the Top 6 business podcasts for health coaches (Primal Health Coach Institute). Since 2010, Hailey has worked in the coaching industry & in business development/marketing for startups.Hailey's philosophy: You can have an amazing service and impact to make, but without a strong mindset, and sales and marketing plan, your business will remain a hobby.LINKS FOR SHOW NOTES:Free Series- "From Crickets to Clients: The Freebie Funnel To Convert More Sales:" https://haileyrowe.kartra.com/page/liveeventWebsite: https://www.haileyrowe.comInstagram: https://www.instagram.com/hailey_roweFacebook: https://www.facebook.com/groups/themarketinghubgroupPodcast: https://anchor.fm/health-coach-nationLinkedin: https://www.linkedin.com/in/haileyrBook your FREE Business Growth Audit here: https://calendly.com/haileyrowe-coach/30minFree Series- "From Crickets to Clients: The Freebie Funnel To Convert More Sales:" https://haileyrowe.kartra.com/page/liveeventABOUT BEVERLYBeverly Sartain is the President of the Holistic Coach Training Institute, where she trains aspiring coaches on coaching skills and business set-up. The Holistic Coach Certification Programs are ICF Level 1 and Level 2 accredited that focuses on a holistic approach to coaching. We see Clients as whole, complete and resourceful to create creative solutions to their challenges and issues. During her ten-year career in nonprofits, she managed and developed domestic violence and co-occurring residential programs. Beverly is a Certified Addictions Professional. She has her PCC (Professional Certified Coach) from the ICF. Connect with HCTISign-up for Holistic Coach Newsletter ⁠⁠⁠⁠here.⁠⁠⁠⁠Sign-up for a Discovery Call ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so you can join our Holistic Coach Certification Program or receive coaching.Request to join no cost FB group: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/holisticcoachnetwork⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://holisticcoachtraininginstitute.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Barks from the Bookshelf
#80: Gretta Ford - Building a Thriving Dog Training Business. Marketing, Mindset, and More!

Barks from the Bookshelf

Play Episode Listen Later Apr 1, 2025 120:37


Happy Spring Time Bookshelvers!As the temperatures are rising in the UK and spring has truly sprung we thought it would be a great time to spring clean our noggins about all things dog businesses. We are thrilled this week to bring you a talk with the wonderful Gretta Ford. Not only is Gretta a member of PACT, an ABTC Registered Certificated Clinical Animal Behaviourist (CCAB), a full member of the APBC and FABC (which is pretty darn impressive) but Gretta is also a business strategist for trainers and behaviourists! Steve and Nat speak from experience when they say that Gretta has helped them out with all sorts in terms of the business side of PACT and we wanted an informal chat that would be beneficial to people with both existing businesses in the dog training world AND those of you starting out. We cover A LOT! Including: The challenges faced by dog trainers in building successful businesses, The importance of having that “business mindset”, the crowded market for dog training services, and the emotional burdens that come with running a business, the need for support and fresh perspectives in the industry, the significance of focusing on one's own business and the importance of emotional health in the face of external pressures. We talk about the dreaded imposter syndrome and the importance of a stoic mindset. We explore strategies for effective marketing, the significance of having a strong online presence through a website, and the challenges of navigating social media. The discussion also touches on the potential for passive income streams, the role of gratitude in professional relationships, and the environmental impact of business practices in the dog training industry. We also chatted about the super interesting topic of the significance of aligning personal and business values, particularly in the dog training industry AND niching in dog training. All that as well as hearing all about Gretta's journey! All that along with some waffle from Nat and Steve about their brand spanking NEW FREE course and haberdashery's and what you may find within one… don't ask.You know you'll be have a better brain for listening so what on earth are you waiting for? Get it in your lug holes human!LINKS:Link to Gretta's amazing Set Up To Succeed website hereLink to Gretta's Dog Training & Behaviour website hereLink to PACTS free Breed & Body Language Course here

The Not For Lazy Marketers Podcast
698: 3 Things I'm Implementing Right NOW In My Own Business

The Not For Lazy Marketers Podcast

Play Episode Listen Later Mar 31, 2025 19:16


In today's episode, I'm sharing 3 key shifts my team and I are making in our marketing strategy—things I believe are essential for where the industry is heading. We're doubling down on content creation and audience growth (but not in the way you might think), refining our evergreen sales strategies, and making space for more creativity. If you've ever felt stuck or uninspired in your content, this episode will give you a fresh perspective on staying consistent, intentional, and aligned.

How'd Her Career Get There?
Episode 55: Marketing, Mindset & Making It Happen

How'd Her Career Get There?

Play Episode Listen Later Mar 25, 2025 45:03


Meet Gina Ramsey, president of Pink Dog Digital, whose journey from self-doubt to entrepreneurship is nothing short of inspiring. Starting out in her career, she wasn't always confident in her abilities. But with the encouragement of mentors who saw her grounded, no-nonsense approach to problem-solving, she started aiming higher. Eventually, she took the leap and built her own full-service digital marketing business—one that not only gives her the freedom to customize solutions for her clients, but also allows her to give back to the community she loves. Tune in as Gina shares her journey, lessons learned, and advice for anyone ready to bet on themselves!Mentioned During the Episode:https://pinkdogdigital.com Contact Gina Ramsey at gina@pinkdogdigital.com or 410-696-3305https://theregoesmyhero.org/https://www.jabcecc.org/https://www.sharebaby.org/https://themmrf.org/https://broadwaycares.org/

The Not For Lazy Marketers Podcast
697: Your Marketing Ecosystem & Why You Can't Survive Today Without It

The Not For Lazy Marketers Podcast

Play Episode Listen Later Mar 19, 2025 23:03


Your marketing needs more than just random strategies—it needs an ecosystem. In this episode, I'm breaking down the four essential layers of a strong marketing ecosystem: audience, lead generation, nurturing, and conversion. I'll walk you through how to create touch points that build trust, scale your impact, and drive consistent sales—without the overwhelm. Plus, I'm sharing a real client case study that proves how small shifts in strategy can lead to massive growth. Tune in now!

Shiny New Clients!
Banishing Imposter Syndrome

Shiny New Clients!

Play Episode Listen Later Mar 10, 2025 8:40 Transcription Available


Ever secretly worry you're a total fraud? Like you're not really qualified to charge for what you do, or that everyone else in your industry is somehow lightyears ahead of you? That's imposter syndrome, my friend. And here's the wildest part: you probably think career milestones will cure it-- they won't.In this episode, I'm walking you through:✔️ A behind-the-scenes story from my time at Sundance Film Festival—how a VIP guest ended up in the same cold, wet shoes situation as me (literally) aka: an unexpected moment that made me realize we're all on the same playing field ✔️ How imposter syndrome actually shows up (before you even realize that's what it is) ✔️ The truth about how the experts, business owners, and creators you admire also doubt themselves—and why that should be the proof you need to just keep going

The Not For Lazy Marketers Podcast
696: A Critical Shift I'm Noticing In All Marketing Strategies Today

The Not For Lazy Marketers Podcast

Play Episode Listen Later Mar 4, 2025 17:15


There's a critical shift happening in marketing right now, and if you don't adapt, your strategies will start falling flat. In this episode, I'm diving into what's changing across the board—from live launches to webinars—and why the old playbook isn't working like it used to. I'll share real examples from our VIP clients, the creative pivots we've made, and how you can apply these insights to keep your marketing effective. If you want to stay ahead of the curve, don't miss this one!

The Speaking Show
460: B2B Marketing Mindset

The Speaking Show

Play Episode Listen Later Feb 27, 2025 30:55


Pete Monfre is a nationally recognized marketing expert who has consulted with hundreds of B2B clients for over thirty years. He is the founder of a multi-million-dollar marketing agency as well as several other companies in education, entertainment and media. Thousands of people have attended his workshops, training and speaking events.   Pete talks about his podcast, The Agency Founders' Market, AI strategies, choosing clients, and much more!

The Not For Lazy Marketers Podcast
695: Learning This Made Me Millions Of Dollars (And A Happier Version Of Myself)

The Not For Lazy Marketers Podcast

Play Episode Listen Later Feb 25, 2025 22:24


Have you ever felt like you're doing all the right things in business, but something still isn't clicking? In today's episode, I'm sharing a powerful breakthrough from a recent coaching call of mine that reinforced just how much our thoughts shape our success. I'll explain why shifting your mindset is just as important as your strategy, how to start operating as your future self today, and why the inner work is the real game-changer. If you're ready to break through resistance and step into the next level of your business, this one's for you!

The Not For Lazy Marketers Podcast
694: Defining This Will Improve Your Marketing Drastically

The Not For Lazy Marketers Podcast

Play Episode Listen Later Feb 18, 2025 19:28


What if the key to standing out in your marketing wasn't about doing more, but about getting crystal clear on what you stand for? In today's episode, I'm sharing powerful insights from a recent client workshop on how defining your core values and bold beliefs can transform your messaging and attract the right people. Tune in now to learn why core values matter, how to infuse them into your content, and explore where you might be watering things down out of fear.

Makers Gonna Sell: A Podcast for Creative Entrepreneurs with Cheryl Ham and Nicky Avery
33: Why Selling Feels So Hard (and How to Make It Easier) with Guest Kari Capone

Makers Gonna Sell: A Podcast for Creative Entrepreneurs with Cheryl Ham and Nicky Avery

Play Episode Listen Later Feb 17, 2025 60:59 Transcription Available


Selling can feel awkward—especially for creatives who'd rather be making than marketing. If you've ever hesitated to promote your products because you don't want to sound pushy or salesy, this episode is for you! I'm joined by my friend Kari Capone, founder of The Spinning Hand, to talk about the mindset shifts and strategies that make selling feel natural (and even fun!). We get real about the fears that hold people back, why "confidence" is overrated, and how to actually ask for the sale in a way that feels good. Plus, Kari shares how she went from struggling to ask for the sale in her first business to running a thriving handmade business today. If you've ever thought, I don't want to bother people or they'll buy if they want it—I don't need to ask, grab a coffee and join us for this conversation. It might just change how you think about selling.     Timestamps & Key Takeaways   [00:00] – Why Selling Feels Hard (and Why You're Not Alone) Most creatives love making but hate selling. We break down why selling feels so uncomfortable—and why that doesn't mean you're doing it wrong. [06:30] – The Money Stories Holding You Back The way you grew up thinking about money is impacting how you sell—whether you realize it or not. Kari shares how her "squeeze every penny" mindset made selling feel icky (and how she changed it). [15:45] – The Truth About Confidence (Hint: It's Overrated) "You don't wake up confident—you wake up with courage." If you're waiting to feel confident before you sell, you'll be waiting forever. [24:00] – Selling Doesn't Have to Feel Gross Pushy, manipulative selling isn't the only way. Here's how to authentically sell—without feeling like a used car salesman. [35:20] – If You're Only Talking About Your Product Once, You're Losing Sales Most people aren't seeing every post or email you send. Talking about your product repeatedly isn't annoying—it's necessary. [42:10] – Trust Your Customers to Make Their Own Buying Decisions It's easy to assume what people will or won't spend based on our own money mindset, but that's not our decision to make. Our job is simply to share what we offer—our customers will decide if it's right for them. [51:30] – Handling Unsubscribes Like a Pro Every email list loses people—but unsubscribes aren't rejection. Learn why losing subscribers can actually be a good thing. [1:02:00] – How to Start Asking for the Sale (Without Feeling Weird About It) If the thought of asking people to buy makes your stomach turn, this section is for you. We share simple, doable ways to ease into selling with confidence.     Resources Mentioned Some links in this episode may be affiliate links. If you make a purchase through these links, we may earn a commission at no additional cost to you. Thank you for supporting our podcast! The Truth About Email Unsubscribes Break Free from Limiting Beliefs Holding Back Your Handmade Business Email Unsubscribe Rate Calculator – See how your unsubscribe rate compares to your industry average. It only takes a minute or two to plug in your numbers to see how the percentage is lookingfor your handmade business. We Should All Be Millionaires by Rachel Rodgers Paperback Audiobook     Let's Connect! I'd love to hear how this episode shifted your perspective on selling! What's one small step you're taking to sell with more confidence? Let's chat:

The Not For Lazy Marketers Podcast
693: What To Do If Lead Quality Is A Problem In Your Marketing

The Not For Lazy Marketers Podcast

Play Episode Listen Later Feb 11, 2025 23:50


If you're feeling stuck with “low-quality leads,” this episode is for you. I break down the common misconception around targeting high-ticket buyers and share real client examples of shifting strategies, adjusting expectations, and leveraging the leads you already have to drive revenue. Tune in for a mindset and strategy reset that could change the way you approach your sales.

Marketing Mindset Podcast
Paid Ads vs. Real Fans: How Fresh Chile Co. Sparked a 30k Facebook Community

Marketing Mindset Podcast

Play Episode Listen Later Jan 30, 2025 28:50


In this episode of Marketing Mindset, your host Colby Flood chats with Chris from The Fresh Chile Co. about the organic tactics that fueled a 30,000-member Facebook community and skyrocketed brand loyalty. If you're looking to blend paid and organic marketing with a personal touch, this episode is for you. Tune in to hear: How to leverage founder-led storytelling to forge genuine connections The role of consistent publishing in building an engaged audience Why a dedicated Facebook group can supercharge organic growth Actionable tips for turning user-generated content into repeat sales The “secret sauce” behind The Fresh Chile Co.'s success

The Not For Lazy Marketers Podcast
692: How To Choose Organic Content Topics That Converts & Doesn't Burn You Out

The Not For Lazy Marketers Podcast

Play Episode Listen Later Jan 28, 2025 22:19


Feeling stuck on what content to create and how to make it actually work for your business? In today's episode, I'm sharing my unconventional take on organic content, why quality and consistency matter more than volume, and how to tap into inspiration from your real-life experiences. If you've ever felt stuck in a content hamster wheel, this one's for you.

Digital Marketing for Coaches & Consultants
#185: Double Your Sales in Four Months Or Less

Digital Marketing for Coaches & Consultants

Play Episode Listen Later Jan 23, 2025 5:08


Would you love to double your sales in four months? This episode is for you! Dr. Terri Levine shares how one of her clients, Matthew, turned his business around in just four months. Matthew used to work more than 40 hours per week and struggled to market his business effectively. However, after working with Dr. Terri Levine, everything changed. Matthew now works only 10 hours a week, his revenue has increased by 40%, and he has more free time at his disposal. Would you like to achieve results like Matthew? Dr. Terri Levine has a scholarship opportunity for you. Listen to learn more!   Key Highlights From The Episode: [00:44] Episode introduction [01:00] Dr. Terri Levine's first encounter with Matthew [01:50] How Matthew's life changed in four months [03:32] Apply for a scholarship by email or DM    Golden Nuggets: • I'm working so much less and making so much more. [02:52] • I improved my pricing structures and repackaged my offerings, which led to a 40% increase in fees. [02:40] • It can be lonely being an entrepreneur. [03:28]    Let me help you grow your coaching business:  Join The Live Well Earn Well Mastermind™ Today: https://livewellearnwellmastermind.com/    Let's hop on a quick Zoom call so I can focus on your business and offer my help: https://zoom.us/meeting/register/tJ0tdO2urTooHNLQuGo9wdTbJHJcjXoghF8N#/registration    Oh yeah, and please join free Facebook community here: Heartrepreneurs.com   Want More!? Subscribe to this podcast on your favorite podcast platform… Apple: https://podcasts.apple.com/us/podcast/live-well-earn-well-for-coaches-consultants/id1585895518  Spotify: https://open.spotify.com/show/5OjsOxN7MqwKio4Ae6vSMQ  Or anywhere else podcasts are found!    Watch all the episodes and more to gain more insight on YouTube: https://www.youtube.com/@coachterri/videos   Please connect with me on social: Instagram: https://www.instagram.com/mentorterrilevine  Facebook: https://www.facebook.com/MentorTerriLevine  LinkedIn: https://www.linkedin.com/in/terrilevine/ 

The Not For Lazy Marketers Podcast
691: Embodied Marketing Live Exclusive Takeaways & 6 Things Every Single Entrepreneur Needs To Hear To Grow This Year

The Not For Lazy Marketers Podcast

Play Episode Listen Later Jan 21, 2025 23:16


Last week, I hosted Embodied Marketing Live in Austin, and it was truly a life-changing experience for everyone in the room—myself included. In today's episode, I'm sharing six powerful takeaways from the event, including how to tune out the noise, refine your messaging, and focus on your core offer. If you're ready for actionable insights to elevate your business and yourself, this one's for you!  

The Not For Lazy Marketers Podcast
690: What To Do If You Need To Make Sales Really Fast

The Not For Lazy Marketers Podcast

Play Episode Listen Later Jan 14, 2025 17:47


Need to make sales fast but don't know where to start? In today's episode, I'm sharing insights from a recent conversation with my team about the exact steps to generate quick wins while building a long-term, scalable strategy. We'll talk about refining your offer, leveraging your existing audience, and balancing short-term actions with sustainable growth. If you're ready for clear, actionable advice to create momentum in your business, this episode is for you!  

The Not For Lazy Marketers Podcast
689: Answering The Question, "Can I Really Make Good Money With Digital Offers?"

The Not For Lazy Marketers Podcast

Play Episode Listen Later Jan 7, 2025 19:18


In today's episode I share my honest, no-fluff answer about what it takes to succeed in the online business world. From setting realistic expectations to building a brand and playing the long game, this episode is packed with insights for anyone considering creating a digital product. Whether you're just starting out or scaling your business, this conversation is a must-listen.

Marketing Mindset Podcast
UGC Secrets: Briefing, Pricing & The Future of Content Creation

Marketing Mindset Podcast

Play Episode Listen Later Jan 2, 2025 23:13


In this episode of Marketing Mindset, Colby chats with UGC creator Kelly Jensen to explore the dynamics between agencies, brands, and creators. They share their thoughts on the briefing process, usage rights, and best practices for content creation.  Colby gives insights into the challenges of creating effective briefs that give direction without stifling the creator's voice. Kelly shares how too much detail can make content feel overly rehearsed, while no guidance can leave creators guessing about brand expectations. They give tips on achieving the right balance and ensuring content feels more organic for both the brand and the creator. Tune in to learn more about the rapidly evolving UGC landscape, shaped by new FTC rules, technological advancements, and AI. This episode is essential listening for both UGC agency leaders and content creators alike! Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/⁠ Follow Colby on Twitter: ⁠https://twitter.com/Colby__Flood⁠ Visit our Agency website: ⁠www.brighterclick.com⁠ Learn more about our creative strategy software: ⁠https://www.dataally.ai/

The Not For Lazy Marketers Podcast
688: 7 Marketing Predictions You Need For 2025

The Not For Lazy Marketers Podcast

Play Episode Listen Later Dec 31, 2024 21:57


In this final episode of 2024, I'm sharing my seven big predictions for 2025—from the power of authenticity and building a strong personal brand to why live experiences and consistency will still reign supreme in marketing. Let's set the tone for an incredible 2025 together!

The Not For Lazy Marketers Podcast
687: My Personal Reflections From 2024 - One Of The Most Challenging & Beautiful Years Yet

The Not For Lazy Marketers Podcast

Play Episode Listen Later Dec 24, 2024 22:14


2024 was one of the most challenging years I've faced, both in business and life, but it was also one of the most transformative. In today's episode, I'll share what this year taught me about resilience, gratitude, and the beauty of navigating hard seasons. This isn't a highlight reel—it's an honest look at what it takes to keep going when things feel heavy and how those moments can lead to the biggest breakthroughs. If you're ready for a real and personal conversation about growth and perseverance, tune in.

The Not For Lazy Marketers Podcast
686: Why I Don't Actually Think Just Anybody Can Be A Successful Entrepreneur...Let Me Explain

The Not For Lazy Marketers Podcast

Play Episode Listen Later Dec 19, 2024 18:06


Not everyone is cut out to be a successful entrepreneur — and in this episode, I'm explaining exactly why. It's not about luck, tactics, or having the perfect strategy. It's about four core traits that I believe are absolutely essential for success. I'm breaking down what they are, why they matter, and how to know if you have them (or need to develop them). This episode is a dose of truth and a call to rise for anyone serious about making it in business. Tune in now!

The Not For Lazy Marketers Podcast
685: My Personal 3 Strategic Intentions For 2025

The Not For Lazy Marketers Podcast

Play Episode Listen Later Dec 17, 2024 18:09


In today's episode, I'm sharing my three big strategic intentions for 2025. These aren't just goals — they're the driving forces behind how I want to show up, lead, and grow both personally and in my business. I'm talking about putting myself in rooms that challenge my thinking, simplifying everything I do, and prioritizing depth in every aspect of my work. If you're feeling stuck in your own bubble or looking for a fresh perspective as you plan for the new year, this episode is for you. Let's set the tone for 2025 together.