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Location… Location… Location. If you’re going the brick and mortar route for your business, finding the right location and negotiating an ideal lease can determine whether or not your business will have longevity. In this session of CAKE, Ashkahn from Float On shares with you what it takes to find the right location as well […] The post Location & Lease Negotiation appeared first on CAKEpdx Blog » Podcast Feed.

Check us out on iTunes! There’s nothing more awesome than an iPod full of CAKE! The post CAKE Sale! appeared first on CAKEpdx Blog » Podcast Feed.

This session of CAKE was recorded based on our talk in week 8. We weren’t running cameras that early on, so we revisited this talk because surviving competition is vital to the success of a business. Let’s face it, you want to be number one in your field. If you’re trying to take on Nike, […] The post Make Peace, Not Competition (part 2) appeared first on CAKEpdx Blog » Podcast Feed.

The post Takeaways from #IM48 appeared first on CAKEpdx Blog » Podcast Feed.

  We’ve revisited Week 7 of CAKE and got this one on video!   The post Weapons of Choice appeared first on CAKEpdx Blog » Podcast Feed.

  The post Market Research and Testing appeared first on CAKEpdx Blog » Podcast Feed.

This is a rerun of our third week of CAKE so we can archive the footage. The post How to Build a Better Brand appeared first on CAKEpdx Blog » Podcast Feed.

  The post Revisiting the MVP appeared first on CAKEpdx Blog » Podcast Feed.

This is a revisit of our very first week of CAKE. Back then we didn’t vision recording these talks, but it has proven to be so valuable that we went ahead and redid our talk for the archives. The post Brainstorming a Business appeared first on CAKEpdx Blog » Podcast Feed.

The post Networking the CAKE Way appeared first on CAKEpdx Blog » Podcast Feed.

Have you ever wanted to just cut to the front of the line at the government permit office? While we don’t have a secret VIP card to shuttle you ahead of others, we do have a series of tips to make your time busting through red tape a pleasurable one. A few of the strategies […] The post Cutting Through Red Tape appeared first on CAKEpdx Blog » Podcast Feed.

Did you know familiarity naturally breeds comfort? How do you get your customers to integrate your business into their lifestyle? More importantly, how do you build a definitive loyalty among your customers to the point where they’ll defend you if needed and spread the word about you naturally? In this session of CAKE we dive […] The post Creating Habit & Loyalty appeared first on CAKEpdx Blog » Podcast Feed.

Learn how to use ingenuity rather than money to spread the word about your business. In this session we’ll share some crafty examples as well as how to measure your efforts to make sure you’re getting an ROI and not just wasting your energy. The end goal… make your scrappy marketing efforts seem planned and […] The post Guerrilla Marketing Tips appeared first on CAKEpdx Blog » Podcast Feed.

Groupon, Living Social, Amazon Local, Google Offers… the list continues. There have been great success stories as well as tales of tragedy when businesses decide to run an offer on a daily deal site. Our goal in this session is for you to use the expertise of Float On when running a daily deal and […] The post Negotiating Daily Deals appeared first on CAKEpdx Blog » Podcast Feed.

When was the last time you truly WOWed a customer? Everyday businesses strive to make their customers happy. WOWing your customer isn’t about making sure their happy with your product or service, it’s about going the extra mile. If you’re magically human and go above and beyond to please them, you’ll have the best marketing […] The post Save the Day with Superior Customer Service appeared first on CAKEpdx Blog » Podcast Feed.

What is your goal in advertising? Of course the overall goal is to make money. However, when you’re reaching out to customers are to looking to get known or remind people you’re around? In this week’s CAKE workshop, Graham starts off by giving a brief history on the evolution of advertising. He even recounts the […] The post Make Ads That Make Money appeared first on CAKEpdx Blog » Podcast Feed.

Are you considering unique fundraising methods like Kickstarter or Crowdfunding? The new JOBS Act has changed the way businesses can look for financing. Matthew Abts of OregonStartup.com covered some of the anticipated provision in Crowdfunding. We’ve given Matthew the title of CAKE’s Official Fountain of Information. Due to the fact that Matthew has broken all […] The post Crowdfunding and Kickstarter Laws w/ Matthew Abts appeared first on CAKEpdx Blog » Podcast Feed.

“Your time is limited, so don’t waste it living someone else’s life.” – Steve Jobs This week we took a field trip to Powell’s City of Books to hear Chris Guillebeau (Author of The $100 Startup) speak in front of a packed crowd of fans and non-conformists. If you haven’t picked up a copy yet, you […] The post $100 Startup Author Chris Guillebeau at Powell’s appeared first on CAKEpdx Blog » Podcast Feed.

Yes! It sounds a lot better than NO, that’s for sure. YES is one of the most powerful words in any language! It’s also a lot more difficult to get people to say. Yes means more work, more attention that needs to be given, and often means taking on some sort of new risk. People want […] The post The Psychology Behind “YES” appeared first on CAKEpdx Blog » Podcast Feed.

All of the attention recently has been on Facebook’s recent IPO. Let’s not forget about one of the most important elements in your business, Twitter! In this session of CAKE, Social Media Strategist Derek Wyatt, shared his tips, tricks and secrets on how to make Twitter one of your most effective methods of connecting with […] The post How to Use Twitter for Business appeared first on CAKEpdx Blog » Podcast Feed.

What kind of business mistakes can a person make? There’s a slough of them: Legal formation mistakes, financial mistakes, advertising mistakes, productivity mistakes, testing mistakes… the list goes on! The best thing you can do for yourself is to learn from the mistakes of others. Let other people figure out the tough parts of business […] The post Avoiding Common Mistakes appeared first on CAKEpdx Blog » Podcast Feed.

Hopefully your business gets to the point where you can bring on some help. You want to own a business and not a job, right? So… How do you pick your first hire? During week 19 of CAKE we uncovered the ins/outs of hiring your first employee. Learn how to legally use interns and volunteers […] The post Hiring Your First Employee appeared first on CAKEpdx Blog » Podcast Feed.

Everyone has a fear of public speaking, it’s only natural. If you don’t get even the slightest bit nervous, there’s something wrong with you. With that said, Ashkahn (co-owner of Float On) shared with us some tips that he’s accumulated over his years of speaking in front of colleges and conferences. Conquer your fear of […] The post A Guide to Better Presentations appeared first on CAKEpdx Blog » Podcast Feed.

      You can’t run from the fact that you need a professional website. Face it, in today’s marketplace if you’re going to do business, you’ll need a website. You don’t have to hire a graphic designer, web programmer, or content copywriter to have a professional presence online. In this week’s CAKE we discussed […] The post Learn the Basics of WordPress appeared first on CAKEpdx Blog » Podcast Feed.

This session of CAKE dove into the world of testing. We primarily focus on using the scientific method when it comes to our business decision making. It may sound a little nerdy, but testing out your ideas will save you a lot of time and money by not chasing things that aren’t important. There are […] The post This is Only a Test appeared first on CAKEpdx Blog » Podcast Feed.

What colors and fonts do people respond to the most? Where should you place your call to action? What the heck is the rule of thirds? We dove into the world of design this week with CAKE. There are a slew of tips that one can easily implement to make their website, brochure, or whatever […] The post A Touch of Design appeared first on CAKEpdx Blog » Podcast Feed.