Podcasts about livingsocial

Learn how to scale authentic empathy and create meaningful impact in business while building sustainable wealth Look, we live in a crazy world right now. The news is screaming that the sky is falling, social media's got everyone at each other's throats, and AI is encouraging shortcuts over real connection. But here's what I know - with every challenge comes an equal and opposite opportunity. In this episode, I sit down with Chris Yoko to dive deep into what really separates successful entrepreneurs from everyone else: genuine care. Not the kind you SAY you have, but the kind people actually FEEL. We explore how to build empathy at scale, why authenticity isn't just nice-to-have but mission-critical, and how you get paid in direct proportion to the impact you provide others. Chris Yoko is the CEO of Yoko Consulting and founder of Carbon Off - and let me tell you, this guy gets it. He's worked with powerhouse brands like Ritz Carlton, Living Social, and Pampers, helping impact over 100 million lives. Chris is part of MMT, our mastermind group of 7, 8, and 9-figure entrepreneurs, and his superpower is helping organizations create authentic impact through technology. What I love about Chris is he doesn't just talk about caring - he shows organizations how to systematically demonstrate it at scale. KEY TAKEAWAYS: Your competitive advantage isn't your marketing tactics or sales systems - it's whether people genuinely believe you care about their success more than your own profit. Empathy at scale means building systems that help you see, hear, and understand what's truly important to each person you serve. Real empathy requires accuracy in reading people's emotions AND the wisdom to know when to pull them up rather than sink down with them. The Ritz Carlton doesn't just deliver great service - they anticipate what would make you feel special before you even know you need it. Servant leadership means your people get the credit when you win, and you take the blame when things go wrong - that's how you build loyalty that runs soul-deep. You want to build lasting wealth? Expand your vision beyond yourself to your family, community, country, and world - the bigger your impact, the bigger your income. The wealthiest people aren't thinking small like "the world" - they're already exploring space because their vision for impact knows no bounds. In times of chaos and uncertainty, the companies that survive and thrive are those with superfans who feel genuinely cared for and connected to a meaningful mission. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com

Send us a textIf you need to tackle the chaos in your home (with some accountability), join us for Decluttering with Body Doubling HERE.ADHD Cliff's Notes:We speak with Emily King, Founder and CEO of Faye, a company that matches busy families with advisors to help manage the mental load. Emily created Faye after becoming a mother and realizing how difficult it was to keep up with her family's personal to-do's, and how little support there was for parents. Faye fills a much-needed void: providing affordable help for busy families who do not have the means to hire full-time personal assistants but benefit from fractional help—it also creates part-time gig opportunities for women to monetize a skill set they typically don't get paid for. Emily breaks down the type of work a Faye assistant can do—imagine someone who can "think like you" and act on your behalf as project manager. Here's what's on the table: Staying on top of appointments, scheduling, booking travel, coordinating activities, organizing school emails, finding and coordinating professionals like housecleaners and handymen, saving money by cancelling subscriptions you don't use, shopping around for insurance, activities, providers, etc. While Faye can help with practical solutions, the mental health component is profound: the relief of knowing someone else is carrying the burden with you can be extremely emotional. "We have been set up to fail." Modern motherhood feels like an impossible math equation. We talk about the trap of moms being expected to work full-time and juggle full schedules while also being expected to manage the mental load. We discuss the added struggles of having ADHD in addition to being a parent in this busy, digital era, including decision fatigue and executive functioning challenges. The belief that we should be able to do all of this ourselves, despite the impossible standards, is what keeps so many moms from asking for help. Emily sees a shift that is a reason for hope: more and more women are willing to say that they deserve it, they don't question it, and they are willing to outsource this type of work. Make sure you are using your energy the right way—it matters!About Emily King:Emily King is the CEO and co-founder of Faye, a service designed to help parents get more done with the help of trusted family advisors. These advisors handle everyday tasks—like scheduling appointments and organizing family travel—so moms can breathe.As a working mother herself, Emily knows firsthand how impossible the juggle can feel. Her journey to launching Faye was fueled by her own experience navigating parenthood while excelling in demanding leadership roles—like serving as VP of Growth & Digital at Blue Bottle Coffee and more than a decade across consumer tech brands like Nextdoor, Good Eggs, and LivingSocial. She lives in Ogden, Utah, with her husband, Patten, and their daughter, Vivian.Find Faye HEREMOTHER PLUS INSTAGRAM: https://www.instagram.com/mother_plus_podcast/MOTHER PLUS FACEBOOK: https://www.facebook.com/motherpluspodcastMOTHER PLUS PERMISSION SLIP: https://www.motherplusser.com/Permission-SlipMOTHER PLUS NEWSLETTER: https://www.motherplusser.com/signup-pageMOTHER PLUS BLOG: https://www.motherplusser.com/blog

We've talked in previous episodes about outsourcing work at home in ep. 29 (including emotional and even "moral" hangups about doing so) and, specifically, about hiring a house manager in ep. 52 with Kelly Hubbell of Sage House. Today, we're continuing this conversation with another option to help outsource more of the mental load. Emily King is the co-founder and CEO of Faye, an AI-powered platform that makes it affordable to hire a local personal assistant to help with those day-to-day, mentally exhausting tasks. Let's dig into examples of what people outsource to Faye and how it works.  I have no financial affiliation with and gain no benefit from sharing about Faye. I just think it's an interesting platform that might provide you with the relief you're looking for, so wanted to make you aware of it! A bit more about Emily: Prior to entrepreneur life, Emily was the VP of Digital & Product at Blue Bottle Coffee, where she oversaw digital marketing, e-comm, and mobile, as well as physical product development: cafe drinks/culinary, merchandise, and all CPG. Prior to Blue Bottle, she led revenue operations and direct sales at Nextdoor; merchandising at Good Eggs; and e-comm and home services at LivingSocial. Emily started her career as a writer and editor at National Geographic, before discovering the exciting, fast-paced world of consumer tech. She currently lives in Ogden, UT, with her husband Patten and their 6-year-old daughter, Vivian.  Learn more at https://www.findfaye.com/, and follow along on Instagram at @tryfaye.  A full transcript of this episode is available on my website about two weeks after the episode is published. To find it, click here and then select the episode.

Rob Schutz is the founder of Snagged, where he helps entrepreneurs, startups and established businesses acquire premium domain names. Rob is also co-founder of Ro, the DTC health platform, and employee #7 + former VP of Growth at Bark, where he helped grow the company from $0 to a $100M in run rate. He started his career in healthcare consulting, helping hospitals transition to digital EMRs. Rob then started a daily deal company called What's the Deal that he sold to kgb, where he transitioned to his career in marketing and user acquisition. To date, Rob has snagged domains for Reddit co-founder Alexis Ohanian, Lyft co-founder John Zimmer, Y Combinator CEO Garry Tan, ex-Twitter CEO Parag Agrawal, Pinterest co-founder Ben Silberman, Capser co-founder Philip Krim, and many more.In This Conversation We Discuss:[00:49] Intro[01:38] Pivoting from healthcare tech to digital marketing[02:33] Entering growth marketing with Bark in 2012[03:13] Navigating early paid search and social channels[04:03] Learning from early Facebook ad strategy mistakes[04:45] Tapping into Instagram communities for traction[05:33] Priorities that led to a new startup journey[06:23] Meeting co-founders with complementary skills[07:57] Starting Ro with a mission to break taboos[09:42] Adapting proven strategies to new health market[11:04] Overcoming hurdles with Google & Meta ad policies[12:37] Balancing confidence with product market challenges[13:54] Episode sponsors[17:07] Overcoming privacy policies in healthcare startups[19:23] Transitioning to domain expertise with Snagged[21:52] Establishing trust with high-value domain names[22:51] Balancing domain costs with business stage[24:03] Flexible domain deal structures and outcomes[26:14] Creative domain acquisition strategies with RobResources:Subscribe to Honest Ecommerce on YoutubeIndustry leading domain services snagged.com/Follow Rob Schutz linkedin.com/in/robschutz/Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

You are not the most important thing in your life.  Others are.  Things will be ok even if you do not get your way.  When you develop social maturity, you will change how you are perceived by others.

In this episode, I had a chat with a long-time friend, Santiago Moringa, from Molinos Verdes de Moringa. Santi is a leader in social permaculture and has over a decade of experience building community gardens and other socially regenerative projects across Costa Rica and internationally.In our conversation, Santi shares his journey from discovering permaculture through the lens of agriculture to embracing the broader social aspects that foster community and connection. We delve into his passion for integrating diverse communities into the permaculture movement, including elders and marginalized groups. Santi also opens up about his personal transformation and the pivotal moments that shaped his commitment to the social permaculture movement.From his early experiences with factory farm methods to his life-changing reflections on the importance of love and empathy in all human interactions, Santi's stories are heartfelt calls to action for us all. I'm grateful for Santi's emphasis on integrating social elements into permaculture, focusing not just on physical structures but on fostering genuine human connections and community resilience. We really need to expand our perspectives on permaculture and how it can be applied beyond food forests and water management.Santi also highlighted the need to embrace diversity beyond appearances. Instead, seek functional diversity in viewpoints and interactions that honor each individual's unique contributions, leading to more innovative and inclusive solutions.With this comes a need to understand and embrace our emotions, which leads to personal growth and stronger community bonds. It's crucial to channel these emotions constructively to create a safe container for that diversity to be expressed. At the same time, always remember that growth is a process, and it's crucial to be patient with ourselves and others as we navigate the human experience together.If Santi's work inspires you, consider putting effort toward making a difference in your local community. Support those already doing incredible work so you can build a more regenerative future together.Thank you for joining us today. If you enjoyed this episode, please subscribe, rate, and leave a review. Your support helps us reach more listeners and spread the message of regenerative living.To follow more of Saniti's contributions toward a regenerative world, check out:Website - www.mvmoringa.comYT - https://www.youtube.com/@mvmoringa/IG - https://www.instagram.com/mvmoringa/This episode is brought to you by, well, YOU!  I haven't built up my audience enough to have attracted sponsors, so instead of buying an organic cotton shirt or an online course, maybe you can just buy me a coffee!   Go to https://ko-fi.com/regenerationnationcr  to drop a few dollars in the bucket and let me know you care. You can now also visit our website's Resources page to find lots of great information and products that many have found to make their lives better.  Visit: https://regenerationnationcr.com/resources Special thanks to Patrick Fuentes for editing this episode!Music: Rite of Passage by Kevin MacLeodLink: https://incompetech.filmmusic.io/song/4291-rite-of-passageLicense: http://creativecommons.org/licenses/by/4.0/Support the Show.

Joining me on the show today is Russell Baker. Russell is the founder of A Modern Remedy - a strategic design studio that helps organisations deliver value for people and planet through innovative solutions. I talk to Russell about: - Why we should be cautiously optimistic about the climate - “Greenwashing” and how some companies are actually trying to reduce their impact on the environment - How we can live more sustainably - How to improve your relationship with social media - Alternatives to the big social media platforms - Creating real community - & more Connect with Russell: https://amodernremedy.com https://amodernremedy.com/newways https://www.linkedin.com/company/amodernremedy https://linkedin.com/in/ruleba Connect with me: https://www.twitter.com/samuelcwhart https://www.instagram.com/samuelcwhart https://www.facebook.com/samuelcwhart https://www.youtube.com/@samuelcwhart

What sets high-performing agencies apart from their low-performing counterparts? How are you positioning your agency for success? Our guest today is a seasoned business executive with extensive experience in product marketing and sales leadership. In his current role, he collaborates with agencies and gains insights into what separates successful ones from the rest. Tune in to gain valuable perspectives on agency performance and growth strategies. Tim Condon is the Chief Revenue Officer of Clutch, a one-stop-shop were businesses can identify leading service providers through an innovative research process that melds the best of traditional B2B research and newer consumer review services. He discusses the difference between high-performing and low-performing agencies and shares insights from working with professional services companies and marketing firms, highlighting key factors that contribute to agency success. In this episode, we'll discuss: Focusing on organic growth. Making 100,000 leads in one day. Shortening the sales cycle. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources Clutch: This episode is sponsored by Clutch, the #1 marketplace for agencies just like yours. With their innovative process, your agency will be matched with highly motivated buyers looking for the exact services you offer. Leave the lead generation to Clutch and let your team focus on delivery. Get started for FREE at clutch.co/smartagency by creating your agency profile. Organic Growth and Operational Excellence Build a Scalable Agency From his many interactions with agencies at Clutch, Tim has gathered some great intel on what is working for the most successful agencies. First, they start doing something they are really good at and focus on organic growth. Many prominent agency CEOs initially honed their skills in website development, later expanding their expertise to encompass SEO and pay-per-click advertising to drive increased traffic. As these successful agencies matured, they strategically planned their expansion into new areas, leveraging their organic growth to thrive and deliver exceptional outcomes. Also, Tim has observed a crucial aspect of sustained agency growth lies in establishing a robust infrastructure. Agencies that have mastered this have implemented comprehensive systems for lead tracking, incentivizing sales teams, and organizing their operational structure. These systems are essential for ensuring seamless operations and maximizing growth opportunities. Without a solid foundational framework, agencies may encounter challenges in effectively attracting, converting, and scaling their business. But by implementing streamlined processes, performance tracking, and identifying areas for improvement, they can enhance their lead generation, and client conversion, and ultimately scale their business to new heights. Leveraging Brand Power and Partnerships to Land 100,000 Leads! As CRO at Clutch, Tim has seen many different and innovative approaches to generating leads but especially remembers a time when he was working at the Washington Post. At that time, he was tasked with building a platform to showcase the Post's potential as a local resource with a lot of local merchants. The Washington Post faced competition from larger companies like Groupon and LivingSocial, so Tim capitalized on the assets at his disposal, particularly the Post's strong brand and local market distribution, to build a robust email list. Strategically aligning with Papa John's, Tim proposed a mutually beneficial promotion that involved giving away pizzas in exchange for registrations on their site. The campaign's resounding success resulted in 100,000 new leads! And consequently, 100,000 Papa Johns pizzas delivered — which solidified the partnership between the two seemingly unlikely partners. This was by far the best promotion either brand had done and Tim made it happen by leveraging his assets and knowing competitive dimensions. He needed emails and had something the competition didn't, a well-established brand with a huge market distribution. How can you create lead gen that results in 100,000 new leads? Tim's advice is to carefully assess the core requirements, leverage existing assets, and identify the dimensions crucial for a competitive edge. Too many agency owners focus on immediate sales. However, by prioritizing email address collection, businesses can establish direct communication with potential customers, nurture leads over time, and increase conversion rates. Additionally, by standing out in the market and using creative approaches to engage with prospects, businesses can differentiate themselves and achieve sustainable growth in a competitive business environment. The Power of Foot-in-the-Door Offers to Shorten the Sales Cycle At Clutch, they conduct an annual survey on the sales cycle and, according to the results, 50% of agencies say their sales cycle expands to over a month, while 20% say it's over three months. These findings are consistent across professional services and underscore the importance of implementing effective systems to convert leads into clients. This is where a "foot in the door offer" comes in as a powerful strategy for agencies to shorten their sales cycle and secure new clients. With this approach, you offer a low-cost or low-commitment initial service to potential clients to establish trust, build rapport, and demonstrate value. It'll be the first step toward upselling additional services or projects to the client, ultimately leading to higher revenue and long-term relationships. Jason believes selling a foot-in-the-door offer helped his team establish a relationship and build a high-level plan to solve a huge gap the client hadn't noticed. This way, they position themselves as an advisor and get a project sold before other agencies can come back with their proposals. Ultimately, implementing a foot-in-the-door offer can help you drastically reduce your sales cycle from months to just a few days, so ask yourself how do I get my foot in the door? How do I get the attention? How do I get my foot in the door? And then what is that upsell to get your clients to where you need to go? The CRM Advantage: Enhancing Agency Performance and Client Engagement One key component of a successful foot-in-the-door offer is investing in a CRM system. Having a CRM system in place is crucial for agencies to effectively manage their client relationships and drive business growth as a tool that allows them to track and organize client information, communicate effectively with clients, and streamline their sales and marketing processes. According to Tim, when agencies lack a CRM system or fail to utilize it effectively, it can be a red flag that their systems are not in place. This can lead to disorganization, inefficiency, and missed growth opportunities. Investing in a CRM system can help agencies stay organized, track client interactions, and nurture relationships effectively, which is the sort of investment that will differentiate high-performing agencies from low-performing agencies. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Meet Amy Jackson, co-founder and CEO of  has spent her career building and shaping brands during times of rapid change. work directly with founders to develop thought leadership and support company goals, by designing a PR strategy that helps companies make a splash. Amy Jackson has helped potato farmers navigate the era of low-carb diets. She secured coverage in major media outlets leading up to the acquisitions of Bebo and Mint.com, and led LivingSocial's PR efforts bridging from Facebook darling to local merchant marketplace. She took Silicon Valley journalists through a walk down memory lane at the Computer History Museum's reopening. All of which led to coverage in The New York Times, Wall Street Journal, Bloomberg Businessweek and NBC to name a few. Listen to this episode if you want to learn practical ways to grow your business using customized PR strategies. Find out more information regarding Tale Splash below: Please follow and rate Veranda Entrepreneur Podcast on ,

"You Gotta Get a Gimmick" can hold true for burlesque, cabaret and Broadway musicals but WHY oh WHY is it the case for health and wellness? I used to be a sucker for a good marketing campaign. I used to be a sucker for anything that told me it would provide me instant relief, weight loss and enlightenment. I used to be a sucker for fat sucking (stay tuned to hear more). And, after so much drama and too much money spent I am now OVER it. (Well, never say never.) In this here episode I'm telling tales about things that definitely did NOT work for me along my health journey from Living Social deals to doctors' recommendations. --- Support this podcast: https://podcasters.spotify.com/pod/show/whosdatphatgirl/support

Jen Trzepacz, or JT as she's widely known, is a Silicon Valley vet (Yahoo, EA, Salesforce, Living Social) and currently the CPO of SymphonyAI. JT joins Kelli Dragovich and Nolan Church to talk about how HR needs to be expertly aligned with the business bottom line, how to do transparency around compensation well, how to recruit the best talent, navigating complicated CEO relationships, and takes us on a trip down memory lane for her biggest F-ups. HR Heretics is part of the Turpentine podcast network. Learn more: www.turpentine.co -- SPONSORS: Lattice | Continuum ✅ Discover HR software that drives performance with Lattice: https://www.lattice.com/hrheretics High performance and great culture should never be at odds; they're better together. With Lattice People Management Platform, companies efficiently run people programs that create enviable cultures where employees want to do their best work. Serving 1000s of customers of all sizes. Learn why companies from Slack to the LA Dodgers choose Lattice. https://www.lattice.com/hrheretics ✅ Hire Fractional Executives with Continuum using this link: https://bit.ly/40hlRa9 Have you ever had a negative experience hiring executives? Continuum connects executives and senior operators to venture-backed tech companies for fractional and full-time roles. You can post any executive-level role to Continuum's marketplace and search through our database of world-class, vetted leaders. There is no hidden cost, you only pay the person you hire. And you can cancel at any time. www.Joincontinuum.com – KEEP UP WITH JT, NOLAN, + KELLI ON LINKEDIN JT: https://www.linkedin.com/in/jetrzepacz/ Nolan: https://www.linkedin.com/in/nolan-church/ Kelli: https://www.linkedin.com/in/kellidragovich/ – TIMESTAMPS: (00:00) Preview and Intro (04:33) Jen's biggest F-ups in her career (07:35) The merit files of Yahoo and the ripple effects (15:12) JT's thoughts on comp transparency today (20:09) Sponsor - Lattice | Continuum (21:54) Making hard trade offs and understanding competitive differentiation (41:10) When the relationship between a CEO and CPO doesn't work (47:01) JT's best hire and her secret weapon in the candidate experience (51:49) JT's favorite interview question that gets the best signal on candidates (55:46) Chief people officers are going to have to deal with AI

Feature flags are much more than on/off switches to hide in-progress features. They separate releases from your deployments. They allow you to slowly roll out features to your user base. They give you access to easy A/B testing. Join Steve and Allen as they talk about the impressive capabilities of AWS AppConfig, a managed service that controls your feature flags and powers many of the AWS services. The two go over the types of feature flags, commonly seen anti-patterns, and how to implement them in your code. About Steve Steve is Principal Product Manager for AWS AppConfig, which is a feature flagging service that helps engineers move faster and more safely. His career has covered engineering and product management leadership roles at AWS, Coca-Cola, LivingSocial, and AOL, and has been using dynamic configuration to make things move faster for over a decade. He lives in the Northern Virginia area with his wife, kids, and two dogs. Links LinkedIn - https://www.linkedin.com/in/stevejrice AWS AppConfig - https://go.aws/awsappconfig --- Send in a voice message: https://podcasters.spotify.com/pod/show/readysetcloud/message Support this podcast: https://podcasters.spotify.com/pod/show/readysetcloud/support

Lendi Group Co-founders David Hyman and Sebastian Watkins join Dexter Cousins for this special episode of Fintech Chatter Podcast.Celebrating the 10 year anniversary of Lendi, David and Sebastian share their incredible journey of meeting after Uni and becoming serial entrepreneurs.Lendi is Australia's fifth largest distributor of mortgages and processes an astonishing $30bn of home loans each year!From meeting each other in their first job out of uni, borrowing money from their parents to start their first business together, to a successful exit with Living Social and then taking on Australia's Big 4 Banks in the housing market, this is a remarkable story.David and Sebastian are two of the smartest, humblest and likeable Fintech founders you will ever meet! They intentionally keep a low profile so we are delighted to bring you this exclusive interview and glimpse into their amazing journey together.David and Sebastian share their insights and tips on bootstrapping, raising capital and blitz scaling!You can find out more about Lendi - https://lendigroup.com.au/Want to show us some love? Give us a follow and leave a five star review.Subscribe Newsletter: https://www.linkedin.com/newsletters/fintech-leaders-7092732051488980992/Apple: https://apple.co/3D7NsPtSpotify: https://spoti.fi/3IzSViQSubscribe and like on Youtube: https://bit.ly/3tBlRmEConnect on Linkedin: https://bit.ly/3DsCJBpFollow on Twitter: https://twitter.com/DexterCousins

Learn to enjoy social media without comparing yourself to others. In this episode, host Michelle Thames and Khallilah Watkins discuss the joys and challenges of social media. They also discuss how to build and nurture your online community to start monetizing your content. Khallilah shares tips you can implement today to start growing your social media. Khallilah Watkins is a woman whose passions intersect between the arts and social media storytelling. As a journalism student, she took an interest in the way that businesses were sharing content as a means to attract new and return customers. One of her first full-time roles after college was as a Marketing Associate for Living Social a former site that would allow small and local businesses to create discounted opportunities to try their food/service/experience. Khallilah has worked on brands like Creme of Nature, AARP, Simply Spiked Lemonade, Steel Reserve, Chicago Parent Magazine, Operation HOPE, Hamm's Beer, Flawless by Gabrielle Union, Arnold Palmer Spiked and consulted with companies in the finance, hair care, parenting, beauty and arts industries. Khallilah works for Oliver Agency as a social media analyst and community manager as well as the owner of The Social Loft, a boutique social media management agency that creates and manages content for people & brands in arts, music, and entertainment.WATCH INTERVIEW ON YOUTUBE: https://youtu.be/ThY4gTNIifE--The Social LoftCatch up on other podcast episodes on Apple and SpotifyFollow Michelle on InstagramJoin Michelle's Cashflow Queens Facebook groupStart your own Stan StoreCheck out Michelle's YouTubeLeave a review for Social Media Decoded Support the show

Matt Lattman is an avid traveler and serves as the Senior Vice President for Card Acquisition Marketing at Discover. Prior to Discover, Matt was Chief Marketing Officer at Zero Financial, a financial technology startup. He also spent six years at Capital One in various roles, most recently as Head of Acquisition Marketing for their Consumer Bank. He joined Discover in 2019 as VP of Marketing, Pricing, and Product Strategy in Personal Loans. With his start date being just 4 months before the pandemic, Matt quickly got to see firsthand how Discover helps its customers through hard times, meets their needs, and keeps empathy at the core of the brand and operations. Now, he is working to optimize the discovery of Discover through the journey of customers getting their cards, both through cross-selling and net new acquisitions, to ensure people find the products that are right for them.In this episode, Alan and Matt discuss how he conceptualizes Acquisition Marketing at Discover, the critical aspects of getting Acquisition Marketing right, where creative excellence and storytelling fit into the picture, and the benefits and challenges of marketing a highly recognizable brand. Matt tells us Discover has "midwestern values" and places its customers first in business conversations. When it comes to getting Acquisition Marketing right, knowing what a bad outcome is is essential to narrowing down the target audience. Yes, it is important to understand your ideal customer, but understanding the consumers who don't want or can't have your product is the key to driving down acquisition costs. Matt's goal in marketing is to make the advertisement feel like a letter from the brand to the consumer, and the only way to accomplish that is to truly understand who the consumer is. Matt and Alan also talk about the future of AI in generating creative and the soul that is missing when using this kind of technology to create powerful messaging.In this episode, you'll learn:What Acquisition Marketing is and the critical aspects of doing it rightBenefits and challenges of marketing a highly recognizable brandWhat AI-generated creative is missingKey Highlights: [01:40] Not an everyday traveler[03:40] Matt's path to Discover [07:00] How is his current role constructed, and what are his primary focus areas?[08:25] Optimizing the discovery of Discover[09:15] Simplifying messaging in marketing[10:55] What is critical to getting Acquisition Marketing right?[14:25] Creative excellence and the ability to tell a story[15:30] AI for crafting creative[18:30] Ryan Reynolds ChatGPT Ad[19:30] The importance of a brand's being recognizable[25:00] Finding truth in microfiche[29:00] Give everyone space and grace.[32:40] Marketing academics, lessons from the past, and understanding HOW it works[35:55] Trends and subcultures to watch[38:00] Machine learning for targeting ads Resources Mentioned: Matt Lattman Discover Zero (now Avant), Capital One, Living Social, Boston Consulting Group  Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

From single mom at the age of 18 to owning three companies that allow her to work from anywhere, anytime, Amber McCue has a talent for overcoming obstacles and helping others do the same. Amber runs her businesses from Africa, where she currently lives with her family. She can be found at ambermccue.com   This Week on the Get Paid Podcast: The incredible level of profit Amber has grown her boudoir photography business The keys and struggles of scaling that type of in-person business on a national scale LivingSocial and how it impacted Amber's marketing What on earth is “change management?”  Launching a second business in a new industry Revenue and profit margins for both businesses Can you scale an offer that includes a lot of 1:1 access to you?  Details of the “hotline” feature of Amber's coaching program, The Modern CEO (you might want to steal this for your group program)   Mentioned in this episode: Free Class: The 2 Simple Ads that Fill Up Your Group Programs: clairepells.com/class Three Boudoir  The Modern CEO program Stay GoalDone The Planathon Connect with Amber McCue: Podcast Instagram Facebook Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.  Now, it's time to go get yourself paid.

This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Use the code "PODCAST23" for HALF OFF Nicole's latest workshop. **Today's episode's takeaways are audio only. The video file was corrupted during recording.**   Is remote working here to stay? And how can you build a thriving team?   From big tech companies like Google and DuckDuckGo to startup companies like Oyster and LivingSocial, today's guest Ali Greene knows that the old ways of office techniques will no longer apply to today's world of remote work. Ali is the co-founder of Remote Works, an organizational design and consulting firm with a mission to liberate teams from the nine-to-five and teach them how to do their best work anytime, anywhere - in fact, she's chatting with us from France! She and her co-author (Tamara Sanderson) wrote their new book, Remote Works: Managing for Freedom, Flexibility, and Focus on managing remote teams and the best practices to do so. Listen in as Nicole and Matt ask her their biggest questions about remote workers.   Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied Get Your Data-Driven Marketing Strategy: SmartCookie Media Buy Their Book: Remote Works: Managing for Freedom, Flexibility, and Focus Visit: Remote Works Track Your Energy: Remote Work's Energy Tracker Connect on LinkedIn: Ali Greene Visit: Run Like Clockwork Have a story to tell? Signup here: www.serialentrepreneurshow.com

There has been a significant increase in remote work  since the pandemic. However, most of us fail to realize the power, accessibility, and opportunities remote work provides– for us, our colleagues or employees, and the business. Tamara Sanderson is the co-founder of Remote Works, an organizational design and consulting firm with a mission to liberate teams from the nine-to-five and teach them how to do their best work anytime, anywhere. Along with Ali Greene, Sanderson has spent a combined two decades in distributed workplaces: Greene as the former director of people operations at DuckDuckGo and Sanderson as the director of strategic partnerships and corporate development at Automattic. Throughout their joint career history, they've worked in varied environments, including big tech (Google), startups (Oyster, LivingSocial), creative agencies (IDEO, Undertone), and management consulting and private equity (Oliver Wyman, Audax Group). Their new book, Remote Works: Managing for Freedom, Flexibility, and Focus (Berrett-Koehler Publishers; February 7, 2023), is the ultimate playbook for managing remote teams. In this episode, Tamara talks with us about the benefits or advantages remote work has both for the business and the employees. She also shares her three nonnegotiables when it comes to remote work to ensure the best work with less burnout. Along with this, she also explains what are the 5 Ws and 1 H of remote work that can make remote work better for you and your employees.    What you will learn from this episode:  Discover how to maximize the remote work trend and feel more included in your work Learn what are the 5 Ws and 1 H of remote work and how can you apply it to your work or business Understand how rituals and having a transitional space are important in avoiding burnout in remote work   “Managers should be more thoughtful with how they're structuring work and what they want their team to accomplish.” - Tamara Sanderson   Valuable Free Resource:  Grab a copy of Tamara and Ali's book and change how you work in your daily life: https://www.amazon.com/dp/1523003316?ref_=cm_sw_r_cp_ud_dp_EMRAFH621S3ZGSDQBWXN   Topics Covered: 04:15 - How was the remote work setup working for Automattic before 05:25 - How was Tamara's remote work experience in DuckDuckGo 06:05 - Tamara shares how she and her co-author, Ali Greene, meet 07:03 - What made Tamara and Ali write Remote Works: Managing for Freedom, Flexibility, and Focus 08:19 - Tamara explains what is the overall advantage of the remote work trend 12:41 - Why knowing yourself more in remote work is important? 17:09 - Tamara talks about what are the three non negotiables in remote work 20:49 - Is it more possible to get burnout in remote work? 23:31 - Tamara's life-changing tips on how to avoid burnout from remote work: You don't always have to be on. Have digital wellness apps and rituals 27:28 - How can you develop confidence, trust, and autonomy in your employees in the remote work setting 31:14 - Tamara expounds on what are the 5 Ws and 1 H of remote work 32:10 - Connect with Tamara: https://www.remoteworksbook.com/   Key Takeaways:  “Managers must lead with intentionality.” - Tamara Sanderson “When remote work is done well, an employee can have so much more information on how the insides of the company are working and you can feel really connected to actually like, knowing what is going on.” - Tamara Sanderson “Now that we have the technology, it kind of breaks apart the previous paradigms. Managers have to respect employees' autonomy and allow them to act more and take more agency in the organization.” - Tamara Sanderson “There is potential for burnout if you're not clear on boundaries.” - Tamara Sanderson   Ways to Connect with Tamara Sanderson: Website: https://www.remoteworksbook.com/ Linkedin: https://www.linkedin.com/in/tamara-sanderson-943a051/ LinkedIn: https://www.linkedin.com/company/remoteworksbook/ Book: https://www.amazon.com/dp/1523003316?ref_=cm_sw_r_cp_ud_dp_EMRAFH621S3ZGSDQBWXN   Ways to Connect with Sarah E. Brown: Website: https://www.sarahebrown.com/ Twitter: https://twitter.com/knowguides LinkedIn: https://www.linkedin.com/in/sarahebrownphd/  

If it costs a little and means a lot, just do it! This is Ed-ism number one. It's also how Ed Bernstein, President of 25Score, manages to thrive in a market led by Groupon and LivingSocial.Ed bought 25Score, a local loyalty discount program, in 2009. Even with big-name competitors and a pandemic that forced most of his vendors to close temporarily, Ed's business lives on. Lending a helping hand, even if it didn't make a profit, allowed Ed to forge strong relationships throughout his community. Eventually, those relationships would create new customers.“There's no way I could have built this company off of just advertising,” he says. “It's all word of mouth. It's all belly-to-belly, helping people every single day, every single month.”On this episode of Be a Marketer, Ed and host Dave Charest, Director of Small Business Success at Constant Contact, discuss the importance of reflecting on your own accomplishments and how automation can help reduce mistakes and make your business more efficient. Plus, they share why sometimes you may need to shift your strategy to stay afloat.

Moanna is a 15 year old who spent 2022 traveling with her dad, stepmom, younger brother, toddler sister, (and dog) in an RV across the United States. In this episode we break down what getting back to normal has been like for Moanna, her and her family's mental health during the trip, having divorced parents that work well together, and Moanna's journey into social media.  Key Takeaway: Romanticize your life “Fall in love with yourself and fall in love with your life.” Find Moanna on Instagram @themoannaadams @themoannaadamspodcast Find The Moanna Adams Podcast on Apple Podcasts, Spotify, and other streaming platforms. Enjoyed hearing Moanna's journey? Make sure to leave us a review on Spotify or Apple Podcasts to help us grow! If you are interested in sharing your story, contact us at maddie@thefloweringcompass.com or DM us on Instagram @thefloweringcompass.pod

  E293– Inner Voice – a Heartfelt Chat with Dr. Foojan. In this episode, Dr. Foojan Chats with Tamara Sanderson, the co-founder of Remote Works, an organizational design and consulting firm with a mission to liberate teams from the nine-to-five and teach them how to do their best work anytime, anywhere. Tamara and Ali Greene have spent a combined two decades in distributed workplaces: Greene as the former director of people operations at DuckDuckGo and Sanderson as the director of strategic partnerships and corporate development at Automatic. Throughout their joint career history, they've worked in varied environments, including big tech (Google), startups (Oyster, LivingSocial), creative agencies (IDEO, Undertone), and management consulting and private equity (Oliver Wyman, Audax Group). Their new book with her co-author Ali Greene, Remote Works: Managing for Freedom, Flexibility, and Focus, is the ultimate playbook for managing remote teams. This is a show for all of you who are working from home or companies who want to have their teamwork from home. Learn more at remoteworksbook.com

Nelson Dellis, 4x USA Memory Champion teaches you how to memorize anything. Throughout his career, he has been the speaker and presenter of choice for Pepsi, CNN, LivingSocial, etc and he has been featured on CNBC, Wired, Saturday Night Live, CNN, Fast Company & more

Melissa Perri welcomes John Athayde to this episode of the Product Thinking Podcast. John is a design team leader, strategist, and individual contributor, as well as VP of Design at PowerFleet. John and Melissa discuss how he shifted focus to the importance of internal tools at Living Social, how he got buy-in from leadership to prioritize internal tools, the process of creating a design system for a scaling organization, the benefits of design systems, design systems vs. style guides, and the tools and org structure he recommends to get set up for success.  Here are some key points you'll hear Melissa and John talk about: What led John to PowerFleet. John shares how he started pushing for improved internal controls. “As I was working on the front-end screens, [I realized] we could make this a little better.” He convinced some product people and engineers, and they collaborated to do a bunch of mockups. They presented them to the CTO, who gave them his blessing. Designers should know how to code, or at least know how code happens, according to John. “You can't design a building without knowing how a building is built.” You can use product thinking to design your internal tools. It's less of just a design issue and more of an issue of creating a product, which is a complex internal operating system. This is necessary to actually scale. A UX engineer is a front-end developer who is primarily focused on the look and feel as opposed to functionality. They are the bridge between functionality and design. It's a person with the design sensibility who can speak code and help implement, but they're not doing the implementation. Now that almost everyone has some kind of experience with software, UX and UI have become more essential. Consumers are going to subconsciously compare their experience with your user interface with others. Every company needs a source of truth for their operations, that is, documentation for all the relevant information needed to continue operations. In the event of key people leaving, the work they did would still be there for the next person to take over. We often take for granted how important the role of a UX designer is in a high-growth organization. Resources John Athayde on LinkedIn | Twitter | Website

Melissa Perri welcomes John Athayde to this episode of the Product Thinking Podcast. John is a design team leader, strategist, and individual contributor, as well as VP of Design at PowerFleet. John and Melissa discuss how he shifted focus to the importance of internal tools at Living Social, how he got buy-in from leadership to prioritize internal tools, the process of creating a design system for a scaling organization, the benefits of design systems, design systems vs. style guides, and the tools and org structure he recommends to get set up for success.  Here are some key points you'll hear Melissa and John talk about: What led John to PowerFleet. John shares how he started pushing for improved internal controls. “As I was working on the front-end screens, [I realized] we could make this a little better.” He convinced some product people and engineers, and they collaborated to do a bunch of mockups. They presented them to the CTO, who gave them his blessing. Designers should know how to code, or at least know how code happens, according to John. “You can't design a building without knowing how a building is built.” You can use product thinking to design your internal tools. It's less of just a design issue and more of an issue of creating a product, which is a complex internal operating system. This is necessary to actually scale. A UX engineer is a front-end developer who is primarily focused on the look and feel as opposed to functionality. They are the bridge between functionality and design. It's a person with the design sensibility who can speak code and help implement, but they're not doing the implementation. Now that almost everyone has some kind of experience with software, UX and UI have become more essential. Consumers are going to subconsciously compare their experience with your user interface with others. Every company needs a source of truth for their operations, that is, documentation for all the relevant information needed to continue operations. In the event of key people leaving, the work they did would still be there for the next person to take over. We often take for granted how important the role of a UX designer is in a high-growth organization. Resources John Athayde on LinkedIn | Twitter | Website

Guillaume Kendall is the Founder of Zedosh and Attention Exchange, which is working to build a safe place for advertisers, publishers, and consumers to all benefit from fair access to human attention. Chad talks with Guillaume about open banking, changing up who the beneficiaries of consumer attention and data are, and giving companies opportunities to advertise without interrupting consumers with ads. Zedosh (https://zedosh.com/) The Attention Exchange (https://attentionexchange.co.uk/) Follow The Attention Exchange on Twitter (https://twitter.com/attnexchange) or LinkedIn (https://www.linkedin.com/company/the-attention-exchange/). Follow Guillaume on LinkedIn (https://www.linkedin.com/in/guillaumekendall/). Follow thoughtbot on Twitter (https://twitter.com/thoughtbot) or LinkedIn (https://www.linkedin.com/company/150727/). Become a Sponsor (https://thoughtbot.com/sponsorship) of Giant Robots! Transcript: CHAD: This is The Giant Robots Smashing Into Other Giant Robots Podcast, where we explore the design, development, and business of great products. I'm your host, Chad Pytel. And with me today is Guillaume Kendall, the Founder of Zedosh and the Attention Exchange, which is working to build a safe place for advertisers, publishers, and consumers to all benefit from fair access to human attention. Guillaume, thank you for joining me. GUILLAUME: Thank you so much for having me. It's a real privilege. CHAD: If I'm not mistaken, you and I first met in person for lunch one time in London when I was visiting London in; I think it was...I went back and looked at my calendar. It was March 10th, 2020, if I'm not mistaken, either that or it was that Friday of that week. GUILLAUME: It must have been one of the last weeks pre-pandemic. CHAD: It was. I literally woke up on Saturday morning for my flight to come back to the U.S. to the headlines that all flights from Europe were being shut down. [laughs] And I almost dropped my phone until I realized, oh, that's the headline, but the real detail is I can get back. It's all the rest of Europe, not the UK, yet. That was the following week. I made it home, and then the world changed. GUILLAUME: I sure did, didn't it? [laughs] It's funny, isn't it? Because the two-year period in between seems to have flown by. It feels like just yesterday. I remember I think, even what I ate. CHAD: [laughs] And at the time, you were working on a new application, and we were talking about that. But I want to fast forward a little bit to today. Tell me more about Attention Exchange, and then we're going to rewind a bit to how you've arrived. GUILLAUME: So the Attention Exchange...by way of background, I come from the fintech space rather than adtech. And it really, ultimately, the Attention Exchange is a matching engine, using financial terms, that matches the right video content to the right consumer based on their spending data rather than their browsing data. So it's a matching engine. And it looks at rules that ultimately we're able to derive, or actually, I better use the phrase, we can bridge the gap between attention and intention based on our audience's spending patterns. And the reason we can access those is because they give us explicit permission. We have something called open banking here in the UK. It's actually across most of Europe now. But it enables the consumer to own their data and share it outside the bank if they so wish to with other regulated third parties. So we're such a regulated third party, and they share that data with us, as I said, to be matched with video content from brands that are relevant to their spending instead of their browsing. What it ultimately means is we're very well-positioned in this apparent post-cookie world that seems to be heading our way eventually because we don't rely on any other tracking technology to spy on our audience. They voluntarily give it to us. And I guess the kicker which is...people are probably asking themselves, why would they do that? That's because they get paid. So we put cash directly into the bank account or one of the bank accounts they've connected to our platform in exchange for their immutably valuable attention to that content. CHAD: So correct me if I'm wrong, but I feel like open banking has had a significant impact not only on the data sharing that you're describing but just on the banking ecosystem in general in the United Kingdom and now Europe. GUILLAUME: So I think if you were to speak to the purveyors of open banking, it hasn't had as big an impact as they felt it would have had. I think we reached earlier this year only to fact-check this, but about 6 million people in the UK now utilize open banking in one form or another. But I think what was very interesting is that the ecosystem that sprung up around it was mostly around changing the user experience for the end consumer to have a better handle on their financial health, which is a really important topic. And the reason that is is that before, it wasn't really in the bank's interests to tell you if you're about to hit your overdraft or go over your overdraft because they'd charge you an extra 20 pounds for an unplanned loan, and then you'd have to pay it. Your balances (This is going back a little. I'm showing my age. ) was always two or three days out of date, which was weird. So open banking; the first thing that sprung up around it is we'll connect your bank accounts. We'll give you this holistic view of your mortgages, your credit, your debit, your net worth really across various assets. And we've moved progressively towards more of open finance rather than just open banking. You can connect via APIs a lot of your financial identity to these open banking providers. But having said that, no one has looked at it in the way that we have, which is actually this is an advertising play, and it could be potentially a real change maker in the way that consumers benefit from this $400 billion industry which is advertising rather than all the fintech stuff that's been happening around open banking. But yes, so it's not to be sniffed at, you know, several million people are using open banking. But most people, I don't even think, realize they're using open banking. They open the Revolut app, and it says, "Do you want to see your Monzo balance inside our app?" You say, "Well, yeah, okay, that means I don't have to open Monzo." And lo and behold, you share that data. CHAD: Right. Yeah, that's a really good perspective. I think from my perspective; I was thinking it's sort of made it...there's a separation between the banking backends and the user experience, and I think that in part has given rise to these challenger banks and made it more possible for them to do that. GUILLAUME: Yeah, that's a very fair point. I think, certainly, if nothing else, it certainly forced the incumbent players, those that have been around for a few hundred years, to really buckle up their ideas and think about how to react to this new threat. At first, they thought, geez, open banking is going to cause us all sorts of problems, but I think as it's gone full circle. You find that, actually, most people are looking for that user experience, and the banks have been forced to provide it within their existing ecosystem. So now, most banking apps provide really super UI or UX, meaning that you don't have to go use third-party tools to get such a lens. And in fact, the most interesting one I've seen of late, which I think is definitely worth a mention, is a company called Cogo; and Cogo used open banking to carbon score your spending and let you offset it. So if you spent four pounds at McDonald's, it would guess that that's X kilos of carbon and give you several options to offset it. And actually, in the end, NatWest formed a partnership with them. This is a classic use case where actually, now the carbons offseter is available within that NatWest app, and you don't really have any idea it's Cogo. That's what you're seeing is ironically, those who have had success in innovative, exciting use cases have been pulled back into the ecosystem being offered because they still want the scale overnight. They had access to 8 million NatWest customers or whatever the number is. So, yes, I think; certainly, all banking apps have had to, even the banks themselves, have had to reorganize and rethink how they deliver technology to retail consumers who probably had had very little churn in the past because the options were very limited. CHAD: That's great. So tell me about the genesis for this idea and realizing that you could use open banking to view people's financial information and to develop a profile that could be used to opt into advertising. Where's the genesis of that idea for you? GUILLAUME: Sure. So actually, several threads came together very neatly in quite a tight timescale, the first of which is I spent a lot of money, relatively speaking, on a company called Patch Plants. And Patch Plants deliver plants to your house, [laughter] and they have quite a nice way to go about it. All the plants have got human names, and they come with little booklets about how to look after them. And I felt very positive about the relationship I felt I had with Patch Plants until for the three, maybe four months following that purchase, there wasn't a website, or a social feed that I was on that didn't have Patch Plants all over it. And I really took note of my sentiment towards them [laughs] where I thought, go away, Patch Plants. I'm a customer. Why don't you know better? With the amount of data that we provide to the web, you just assume...and maybe this is where it all starts to click into place that actually, it's not that smart. CHAD: The interesting thing is I think it is possible for companies to on target you once they decide to do it, but it seems like nobody does that. [laughs] And it's like, I've just bought a stove. Why am I seeing stoves all over the place? [laughs] I'm not going to buy another one. GUILLAUME: Yeah, again, I think it comes from the underlying infrastructure, which is basically this concept of cookies, which we accept on every single website before we can do anything with it. And you've probably got a number of unchecked-out stoves across the web. And it's not locking on to the fact you've got one checked-out stove. But of course, we're connected to the bank account. And so when we see that transaction, we see the counterparties. We know for a fact that that person has made that transaction with that vendor, and therefore, you probably need to change the message. And that goes from daily purchases right through to the massive, heavy items we can see when people started a car leasing agreement. Well, if you want to get them to think about considering your brand of vehicle in two or three years or three or four years, there's probably a journey that you should take that person on. But then again, once they've made the purchase, don't keep hassling them. So that's the first thing. If you saw my bank account...so I worked with open banking innovation [laughs]. I guess that's pretty important. CHAD: [laughs] GUILLAUME: So I was acutely aware of how the data could be shared and analyzed, so that's the first point. And then, pretty much at the same time, Netflix brought out this documentary, The Social Dilemma, really putting across that these social media applications were basically designed, maybe it's not a surprise, but pretty much as gambling apps. They're exceptionally addictive. And the reason they're addictive is because the longer you spend on them, the more advertising they can slide into; now, I think one in every four posts. And now that we've moved on to short-form video content, there's infinite scroll. We're all on these apps for hours a day. But the only way they generate revenues is through advertising, and the only way they get advertising is by you spending more time. And it sort of didn't sit too well with me, especially after we had the Euro Championship in football or soccer here. And there was a ton of racist abuse that went out to players across social media. Lots of brands and advertisers started pulling away from it for a very short period of time to express their protest. But I realized then that, actually, there is no alternative. If you want to attract attention, you have to fund social media or Google, and that's kind of it. Those are your options as a brand or an advertiser. And the former being social media is really not a very healthy place to spend time. Sure, some good comes out of it. But I would argue that the bad that comes out of it far outweighs any of the good that's come from social media, certainly in the last five years or so, I believe. It's at the center of some major divisions in our communities. But it's all funded through advertising revenue. So that was the second point is that there really is no alternative. And why should Mark Zuckerberg be the beneficiary of my attention, my data, my value whilst putting absolutely no effort in changing or being an arbiter of the content? They're keeping their hands up saying, hey, we're not a publisher. If that content is there, it's there. And it becomes a very complicated argument very quickly around free speech and all of this sort of stuff. But ultimately, there's a ton of really nasty stuff. And then we had a family friend, specifically, who really put herself in a lot of danger, a young girl. And that was a very real impact on human life close to us that was all driven from what she was able to access with alarming ease via Instagram. So those sorts of threads all came together. And then the more sort of...it's one of those things, right? Once you see a yellow car, you're looking out for a yellow car. You keep seeing them. But I don't think I was proactively looking out for it too much. But it seemed that every day almost, there was a new-new story in the front pages of the papers where Facebook was in some sort of trouble, and that obviously materialized last year with the Facebook leaks. And everything we've been just discussing now they've known about. They know about it. They're choosing not to make a difference. So we had a really powerful motivation to try and bring about a different mechanism for this $400 billion industry to operate. And rather than exploit our data, exploit our mental well-being, exploit our communities and everything else in order to drive advertising revenue, maybe the advertiser could have a more direct relationship, a fair and more transparent relationship with the consumer with whom they want a dialogue. And I think it's been the biggest learning curve for us is that brands and advertisers feel weird about paying consumers to pay attention. But we're saying we think it is weirder that you pay Google and Facebook to track these people all over the web and interrupt them everywhere they don't want to be spoken to. Why not just pay them to have a fair, transparent dialogue? I know you have money. I know you spend it with my competitors who are in my market. I want your attention, and this is what I have to tell you. There we go. So that was the sort of the kernel, the genesis. CHAD: I can totally see why advertisers are...scared is not the right word. Just, you know, it's just they've never had a relationship where they're paying the consumer directly for any kind of advertising that they do [chuckles] whether it be TV historically. There's always an intermediary. And the idea of paying people directly is not only different, but in some ways, I can imagine people view it as crude. Like, it's one thing if it's going through an intermediary and you're paying them, and advertising is being run, but it's another to just pay someone to pay attention to you. GUILLAUME: Yeah, but I think this is the point about the open banking. I completely agree with you; if you're paying somebody based on their cookies or any of the other data, the first-party data or third-party data, that's abstracted several layers from that pair of eyeballs that you know has a tendency to buy X on Y time horizon. That's never been possible before. And so through your television, it's scale. You're paying the broadcaster because they've got 3 million people watching Coronation Street on, I don't know, whatever. But it's always based on these tiny, tiny fractions of engagement, and that's always been the way it is. So you need the intermediary for scale. But I think what I'm hoping, what I've literally bet my house on [laughter], that's one thing that's going to change. I sold my house since we started to do this. All those marketplaces are completely saturated, and they are not getting less busy; they're getting more busy. And so okay, TikToks appeared, but the medium through which video content is provided to the consumer, you're lucky to get a quarter of a second or half a second with that person. And so you're right, but what is now the alternative to actually getting a minute, a minute and a half, two minutes with somebody where they're not skipping; they're not going past? You know they're a real person. You know they're human. All of our consumers have to have a bank account. They have to have transactions, and they have to have an income in order to be valuable and receive any adverts into their feed. So it's just never been possible before. The scale play, the intermediary, was always sort of, I think, accepted, and it still is today. There's going to be a bunch of fraud. I think there's like 15 cents in every dollar spent online digitally for advertising is lost. I think it's a $100 billion problem by next year. So I guess the point I'm making is the intermediaries historically and to today have existed because you need to reach millions of eyeballs in order to get a very low interaction rate. With our model, we're able to target thousands of people and achieve a 19.6% average click-through rate even after a minute and a half worth of content because they're engaged and you're not interrupting them. So we think it's a relatively elegant model for what is a saturated, noisy world where eventually also the very mechanism by which they do track and target you is going to be replaced at some stage by Google and Chrome. Mid-Roll Ad: When starting a new project, we understand that you want to make the right choices in technology, features, and investment but that you don't have all year to do extended research. In just a few weeks, thoughtbot's Discovery Sprints deliver a user-centered product journey, a clickable prototype or Proof of Concept, and key market insights from focused user research. We'll help you to identify the primary user flow, decide which framework should be used to bring it to life, and set a firm estimate on future development efforts. Maximize impact and minimize risk with a validated roadmap for your new product. Get started at: tbot.io/sprint. CHAD: You have this idea. It's really challenging the status quo. You're working in open banking innovation at the time. What did you start to do then, to try to bring your idea to life? GUILLAUME: So the first thing was actually my background is in sales and business development but within the fintech and open banking space. So I've worked with a lot of very smart people. And the first thing I really needed to do was quickly validate whether or not this is something. So a guy that we brought on...he's not so much a co-founder, but the other director of the business is a guy called Matt McBride, who's this global head of UX at a company I used to work for. And that was really the first thing is to try and rapidly prototype what the experience would look like and ultimately go out to our target audience, which was Gen Z here in the UK, and ask them whether or not this is the sort of thing they'd engage with. And the responses were actually really very positive. "Hang on; you're going to pay me to watch ads that are relevant to me? No-brainer, please do." And then, we were able to raise 100 grand, 150 grand, which enabled us to take that prototype and build it into something that, after a few obstacles with Apple in the App Store, we were able to get live. So that was really the first thing, I guess is, figuring out the way and the people that I needed to help me out to take this idea into something tangible and then tested it before I went much further with it. I was very fortunate, or I am very fortunate, that my partner is a corporate lawyer; my wife, sorry, now; we've been married since we started. [laughs] And so, actually, the mechanism through which we were able to raise the really earliest funds meant that we didn't have to give very much of the business away at such an early stage, which I think was a key learning point that I certainly share with other founders is you don't have to go give away 25% of your business for a little bit of money just to get it off PowerPoint. There are other ways. CHAD: So I think I remember what I told you when we met and talked. Do you remember what it was? GUILLAUME: You shared lots of very valuable insights with me. CHAD: My memory is that at the time, it was only advertisements in the app. And I think I said, "I get that people are going to want to be paid to look at these things." GUILLAUME: Oh yes, right. CHAD: "But if there's nothing else here, it's going to be really hard to bring people back to do that." And we had seen that in another client of ours that was paying people to browse. And what they'd do is they do it for a while, and they'd hit whatever monthly cap of return that they could get, an amount that they thought made sense. And then, they would switch back to their other browser because it was a better browsing experience. So they were only using it because they were getting paid. And as soon as that incentive went away, they would stop using it. GUILLAUME: Yeah, so I remember that. And you were right. And I guess there are a few things that came about from that, so the first thing is that Apple agreed. So we couldn't get the app onto the App Store if it was just a feed of adverts that remunerated the user to watch them, incentivized the user. So we put quite a lot of additional features, I guess more traditional fintech features, open banking features within the application in order to give the user insights into their spending, week-on-week analysis, and categorization of spend. And we also built this what we call the level up section where every week, you get refreshed pieces of content around, you know, very Gen Z-focused again, but what's the difference between a credit card and a loan? Is buy now, pay later a good idea? What's open banking? So we generate all this content, which they don't get paid to consume but is there, and they do. But more importantly, I think what we realized is that actually what we've got...this is the difference, I guess, between the Attention Exchange and Zedosh being the app; it's the plumbing and the matching that is the real value here. It is the models we're building that understand people's behavior and propensity or intent to buy something based on the data they're sharing with us. And so, actually, what we've built is a solution where you should be able to log in to any publisher that has the additional content, and experience, and value that you're speaking about there, places you ordinarily already browse and frequent. But if you want to, there's a separate tab where there are ads waiting for you that remunerate you, but you go into that tab. So we're trying to remove the interruption, you know, the pop-up even having to accept cookies from your user experience with the publisher moving into a separate, dedicated tab. And the reason the consumer is still going to go click on that tab is because they know that there's some content that's relevant and pays them, but they're still able to enjoy all the other benefits that the publisher provides. So it's kind of weirdly trying to flip this premium subscription model where you pay not to have ads. Actually, you're the first recipient of the ad income, and you share that with the publisher. CHAD: I think this is really cool, and yet I think it also rubs up against or hits up against something that is just so different than the status quo. The idea that companies would not interrupt you with advertising is probably so foreign [laughs] to people that I imagine you get reluctance to that. GUILLAUME: The last two years have been a steeper learning curve for us and all the advertisers and agencies, and players we've been speaking to. But what I'm grateful for is the fact that what we term the ad-pocalypse is coming. And so I was just at an event called MAD//Fest last week, which is basically all the advertising industry got together in London, the UK advertising industry. And every single panel discussion talk was about the post-cookie era. And all that most people are speaking about is how do we gather more data in other ways from the consumer in order to keep doing more of the same? And all of a sudden, when we're talking about the fact that our users give us their banking transactions, we see how much they earn and where they spend it and, therefore, can also attribute without the use of cookies, which is the holy grail of advertising. We started generating an awful lot of interest from really big players. So I think you're right; the status quo is having the rug pulled from underneath them, right? Look at Meta's share price this year. I haven't checked it this week, but last time I checked, it was down 52%. And that's because iOS app tracking transparency is stopping the ability to track and monitor and, increasingly, ultimately, the ability for the user to remain more private. And they all are doing it. Why would they want to be less private in order to benefit Meta? In our platform, they're opting into their most intimate data being shared because they stand to be rewarded fairly for it. So I completely agree; up to this point, "What? No way." This is how it works. And certainly, the thing that will probably remain true is to do more with less isn't of interest because agencies get paid a percentage of the budget. They don't want to do [laughs] the same with less budget. But my point remains that with iOS app tracking transparency...apparently, Android is going the same way, and Chrome is replacing third-party cookies. The status quo simply cannot continue. Something has to change. And so I think with this identity solution often is what we're building. The consumer stands a chance of being the first in line to receive a reward for their attention. And I'm very pleased actually we've got some competition as well since we last spoke, which is new. But this concept of rewarding consumers for attention, I think, will just...how else are you going to get their time? They're not listening to you on TikTok. [laughs] CHAD: I'm happy to hear that you're viewing competition as a positive thing. And I agree competition raises awareness that this is a thing and a potential, and most people will shop around or research it further. And that's a chance for them to discover you. GUILLAUME: I hope so. This company has done a big advertising campaign all over. It's on TV, radio, and the underground in London. And the amount of people who've reached out to me... "Is this company doing what you're doing?" And ultimately, they're paying users in a way for their attention to advertising. But they don't use open banking, and they don't have the data that we have. CHAD: That's an important distinction. One of the things that I've seen our clients worry about...and I saw it happen to one. Even though lots of people worry about it, I've only ever seen it happen one time, but it's still a risk, and that is when competitors come along. And unbeknownst to you, they dramatically over raise and therefore are just able to flood the market, saturate the attention, and build way bigger and faster at a loss than you are willing to do. GUILLAUME: Yeah, or able to do. [laughs] CHAD: Or able to do, right? Because they've raised 500 million [chuckles] or something like that. That's what happened with our client, who was in the group buying space at the same time as Groupon and LivingSocial. And so that's the only time I've ever seen it happen, but it's something that people are worried about. How are you...is that something on your mind? GUILLAUME: It's interesting. So they've raised 15 million Series A, and they've been around since 2012. So they've been around a long time. And it almost feels like they... [laughs] I'm not saying they did, but it almost feels like they landed on my LinkedIn. And we're very anti-social media. The message is really strong on anti-social media. But ultimately, they built an app. And so I think we've already matured past the point that in terms of our scaling and our ability to integrate with any platform, our strategy already goes beyond competing on a direct basis of an app that serves ads. In fact, if anything, at some stage, I'm hoping that they could plug into our engine and our pipes and add an extra layer of data and personalization to the adverts that they serve. So ultimately, when they came, and it was during the Champions League final that they had their first big launch because one of the backers is a football player, my phone just went berserk. Because it was like, wait, what? And at first, I was a bit worried but ultimately, no. I only really, really see it as a positive at this stage. But obviously, yes, they can advertise. They can speak to brands. They've got much more market presence. Everywhere you go on the underground, there are those posters. But we have a very clear, distinct proposition that is quite different. As I said, really, this pulling apart what Zedosh is and what the Attention Exchange is; the Attention Exchange is really potentially the plumbing, the rails for this post-cookie advertising model. CHAD: So that being said, you are doing some fundraising now. That's right? GUILLAUME: Yes. In fact, I don't think I've stopped fundraising [laughter] since this started. And certainly, that wasn't something I was anticipating despite the fact that...I mentioned I'm married to a corporate lawyer. She told me, "Your role as a CEO, as a founder, you're just going to be fundraising." I thought, yeah, well, I'll get some money in, and then we can focus on doing the stuff. But every time money comes in, most often you sort of have already spent it. It's allocated; it's gone. You need to look for the next lot. But yes, we are fundraising. Currently, we're still focused majoritively on angels. We're looking to prove our scalability model with this existing raise, at which point I think we'll be ready and looking for institutional funds. But we use something called EIS funding which is UK-specific but is so, so rewarding for UK taxpayers. Basically, they get 30% back off the tax amount of their tax return, which is a great incentive, and all the gains from the equity is free of capital gains tax as well. So it almost becomes a no-brainer for people who have money that they're looking to invest in early-stage risky businesses. They're already really risking. The capital risk is under 50% of what they put in because there's also an insurance element; if the company goes bust that you've invested, there's something called loss relief. CHAD: So it's really attractive to angel-level investors. GUILLAUME: Correct. So you have to be a UK taxpayer as an individual to benefit from this specific relief. Of course, I mean, we have had some non-UK people still invest through the same sort of advanced subscription agreement. But yes, it's very attractive for UK taxpayers. CHAD: And do you think...[laughs] you've already answered this question. But I guess when do you think you'll stop fundraising? GUILLAUME: We're looking to change the way the internet works. [laughter] CHAD: Right. GUILLAUME: And so if we're mildly successful even redistributing the 100 billion of ad fraud which is currently being lost out there, we're entering a very cash-rich market looking for solutions at this moment in time. So if we're to raise some cash that enables us to put in place the plumbing and the pipes that we're looking to connect to, then actually, we should be relatively profitable relatively quickly, at which point, I guess we'd no longer need to fundraise. But at which point we'd probably say, "Well, actually, the U.S. is now ready for this. Let's go." CHAD: [laughs] GUILLAUME: I don't think we're particularly a cash-thirsty business. It's all built on AWS. CHAD: And you're right. That's why I asked the question because if your model is working, if you're having the impact you want, there's a lot of money in advertising. And so you should get to the point where you're able to do that profitably. GUILLAUME: Absolutely. CHAD: And start being as big as Google, right? [laughs] GUILLAUME: Yeah. I read a book called Life After Google. I don't know if I shared that with you the last time we met. But it's weird. It was written five or six years ago, but it's coming true. I think this whole premise of Web3, and this decentralization of data, and the ownership of data, the profiting of data at the individual level, is coming to the fore. And I can think of no better way to bridge your value and identity online than having it connected to your real-world assets, income, and spending behavior. CHAD: I was wondering whether you are going to mention Web3. [laughs] GUILLAUME: Huh. CHAD: Because this decentralization of the advertising money directly to users is a very Web3 idea. GUILLAUME: I agree. CHAD: [laughs] So how much do you talk about Web3 in your pitch or when you're talking about it? It hasn't come up until now in this conversation, so maybe not so much. GUILLAUME: It's a double-edged sword, I feel, because I think most people think Web3. They think crypto. CHAD: Yes. GUILLAUME: And we're paying cash in fiat, and although there's every possibility we could have a token-based solution, we're not looking at that because the core immutable value of your attention is linked in your spending behavior on earth and online, but through real transactions with real merchants. 99.999% of transactions, I imagine, aren't crypto yet and don't live on a blockchain, so until that point, I think we steer clear of it. Whether we could have raised more money more quickly if we [laughs] had mentioned it more, I don't know. But for me, there are quite a few steps to go in our journey as I see it having matured from the app to the plumbing, the plumbing now going to more publishers, more publishers meaning more audience, more audience meaning more attention, more advertising. At which point, as I said, the U.S. will probably be there with open banking. There are a lot of things in Web 2.0 that could be resolved. And yeah, if we make it that far, I think we'll be in an awesome position to have an identity solution for Web3 or Web5. [laughs] CHAD: Well, I wish you all the best in that journey. And I really appreciate you stopping by and sharing with us. GUILLAUME: My pleasure. It's been real great and nice to hear from you again. And I hope our paths cross in the real world soon enough. CHAD: Yeah. If folks want to get in touch or learn more or get in touch with you, where are all the different places that they can do that? GUILLAUME: We have two websites, so zedosh.com is the consumer app, attentionexchange.co.uk is our other website. Otherwise, feel free to reach out to me on LinkedIn. And on Twitter, I'm @G_Zedosh. I'm not massive on Twitter. There are a lot of bots on that. CHAD: [laughs] I guess I'm not that surprised. So you can subscribe to the show, find links to everything that was just mentioned along with notes and a complete transcript for this episode at giantrobots.fm. If you have questions or comments, email us at hosts@giantrobots.fm. And you can find me on Twitter at @cpytel. I'm also not very active these days. This podcast is brought to you by thoughtbot and produced and edited by Mandy Moore. Thanks so much for listening, and see you next time. ANNOUNCER: This podcast was brought to you by thoughtbot. thoughtbot is your expert design and development partner. Let's make your product and team a success. Special Guest: Guillaume Kendall.

In this episode, I speak with Dan Josebachvili, Founder and CEO of Silvertree, a wearable wellness device for active adults. We discuss his background founding Urban Escapes with his sister and getting acquired by Living Social, how he sees the future of "silvertech", and what Silvertree is doing to provide functional and fashionable wearables to the aging population.

In today's episode, I am joined by Kelly Rocklein, a full-time Creative Director for a top 1% Shopify brand and part-time, 6-figure UGC creator. Together, we discuss her accomplished career in the digital space, living a child-free lifestyle by choice, and the importance of getting educated and involved socially. Additionally, Kelly opens up about growing up in a low-income household, breaking into the marketing industry without a degree, the personal growth she has experienced by going against the grain, creating an online community to support fellow child-free individuals and to help fight for social justice, and how to best handle keyboard warriors. Follow Kelly Rocklein on IG Follow Kelly Rocklein on TikTok Follow UGC Social on TikTok Follow Ambivalent Bitches on IG Follow Ambivalent Bitches on TikTok If you have been dreaming about hosting your own podcast, download Anchor in the App Store or visit anchor.fm to begin transforming it into a reality! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/ambivalentbitches/message Support this podcast: https://anchor.fm/ambivalentbitches/support

Why Your Web 3.0 Journey should be viewed as an Expedition and not as a Panic Room, with Jeremy Lindblad and Chibi Dinos About Jeremy Lindblad Prior to joining Lindblad Expeditions he was with LivingSocial, where he managed sales and business development while building out their Escapes travel division. Previous positions include Director of Sales and Customer Service on the founding team at Bloomberg Ventures and prior to that, Corporate Business Development Manager at Quintessentially, the world's leading Lifestyle Management company. From a very young age Jeremy has traveled extensively aboard the Lindblad--National Geographic fleet, which has provided him access to all aspects of global culture. Combined with his executive experience, Jeremy is ideally positioned to cultivate strategic brand partnerships and deliver a world class experience to customers on a global scale. Born and raised in New York City, he graduated from Skidmore College with a degree in Management & Business. About Chibi Dinos Chibi Dinos LLC is a blockchain gaming company providing the most innovative and entertaining utility for gamers and sports fans through NBA Street-esque gameplay with playable NFT characters. Boasting a robust in-gaming ecosystem and real world experience and prize rewards, Chibi Dinos are redefining the definition of play-and-earn. Use your Chibi Dinos NFT to play on one of the ten basketball teams in the Chibi Dinos universe to earn tokens, potions, rankings, gear, and more. Compete in tournaments, PVP games, or explore the Chibi Dinos adventure universe for rare items, unlockable content, asset advancement and staking opportunities. --- Support this podcast: https://anchor.fm/crypto-hipster-podcast/support

Today we talk the influence the metaverse has on today's world meaning generation. We also talk about the( glitzy gobbler) find out more in the episode. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Our guest today is Adam Lovallo – and today's episode is a re-post from our other podcast How Things Grow which ran for a while before we started the Mobile UA show.We're now featuring some of the most popular episodes from How Things Grow – especially as these contain some riveting stories and lessons for mobile marketers. Adam is the founder of Grow.co and also at Thesis. Before Adam started his conference and his agency, he cut his teeth in the whirlwind that was the daily deal space. He worked at LivingSocial, where he came in as an intern, and grew to be the head of UA and growth, managing 9 figure budgets and a team of 15 people. He saw the company grow from four to 5000 people. He saw from close up the meteoric rise, slow down, crash and steady state settling of the daily deal space. In this episode, we talk about LivingSocial's beginnings as one of the leading Facebook app developers in the world. This was far before LivingSocial launched its first daily deal. We go into the unexpected rise of the daily deals business, the signs that it had started to slow down and how it all panned out. This is not just a fascinating story, but also has some incredibly valuable lessons from the signs that Adam saw at the time about the unsustainability of the daily deals model, about how incredibly challenging it was to transition from a business with digital products to what was essentially one that served local businesses digitally.Adam's experiences tell us all about the journey – and we're excited to re-present this episode to you today. KEY HIGHLIGHTS

Why Your Web 3.0 Journey should be viewed as an Expedition and not as a Panic Room, with Jeremy Lindblad and Chibi Dinos About Jeremy Lindblad Prior to joining Lindblad Expeditions he was with LivingSocial, where he managed sales and business development while building out their Escapes travel division. Previous positions include Director of Sales and Customer Service on the founding team at Bloomberg Ventures and prior to that, Corporate Business Development Manager at Quintessentially, the world's leading Lifestyle Management company. From a very young age Jeremy has traveled extensively aboard the Lindblad--National Geographic fleet, which has provided him access to all aspects of global culture. Combined with his executive experience, Jeremy is ideally positioned to cultivate strategic brand partnerships and deliver a world class experience to customers on a global scale. Born and raised in New York City, he graduated from Skidmore College with a degree in Management & Business. About Chibi Dinos Chibi Dinos LLC is a blockchain gaming company providing the most innovative and entertaining utility for gamers and sports fans through NBA Street-esque gameplay with playable NFT characters. Boasting a robust in-gaming ecosystem and real world experience and prize rewards, Chibi Dinos are redefining the definition of play-and-earn. Use your Chibi Dinos NFT to play on one of the ten basketball teams in the Chibi Dinos universe to earn tokens, potions, rankings, gear, and more. Compete in tournaments, PVP games, or explore the Chibi Dinos adventure universe for rare items, unlockable content, asset advancement and staking opportunities. Jamil Hasan is a crypto and blockchain focused podcast host at the Irish Tech News and spearheads our weekend content “The Crypto Corner” where he interviews founders, entrepreneurs and global thought leaders. Prior to his endeavors into the crypto-verse in July 2017, Jamil built an impressive career as a data, operations, financial, technology and business analyst and manager in Corporate America, including twelve years at American International Group and its related companies. Since entering the crypto universe, Jamil has been an advisor, entrepreneur, investor and author. His books “Blockchain Ethics: A Bridge to Abundance” (2018) and “Re-Generation X” (2020) not only discuss the benefits of blockchain technology, but also capture Jamil's experience on how he has transitioned from being a loyal yet downsized former corporate employee to a self sovereign individual. With over one hundred podcasts under his belt since he joined our team in February 2021, and with four years of experience both managing his own crypto portfolio and providing crypto guidance and counsel to select clients, Jamil continues to seek opportunities to help others navigate this still nascent industry. Jamil's primary focus outside of podcast hosting is helping former corporate employees gain the necessary skills and vision to build their own crypto portfolios and create wealth for the long-term.

In this episode of Masters of Community, we speak with Andrew Warner, the founder, and CEO of Mixergy. Our host, David Spinks, VP of Community at Bevy and Co-Founder of CMX, moderated the conversation. Mixergy is a platform where the ambitious learn from a mix of experienced mentors through interviews and courses. Andrew invites well-known startup founders to teach others how they built their companies. He has interviewed over 2,000 of the world's best entrepreneurs, including the founders of Wikipedia, Sun, Groupon, LivingSocial, and LinkedIn. Andrew is also the author of the book “Stop Asking Questions: How to Lead High-Impact Interviews and Learn Anything from Anyone,” where he shares bits of advice on how to lead meaningful conversations with people you admire. Who is this episode for? Podcasters, interviewers, community builders, community managers, entrepreneurs, and mentors. Three key takeaways: 1. Driving meaningful conversations: Andrew started Mixergy to help ambitious people who love business learn from a mix of experienced mentors. He interviews entrepreneurs to tell their stories and share their lessons. Andrew focuses on meaningful conversations for his audience from which people can learn how to be better and more successful 2. Sharing knowledge more openly: Talking with people and opening up the conversation requires a set of techniques. Firstly, be open, honest, and vulnerable with people. Secondly, join the resistance by aligning with them. Thirdly, give people a higher purpose or share your goal upfront. Fourthly, look for shove facts, bring them up, and talk about them 3. Stop asking questions: Andrew wrote the book "Stop Asking Questions: How to Lead High-Impact Interviews and Learn Anything from Anyone," with the intent to help people effectively lead a conversation with another person. We think that discussions and interviews are great when we ask many questions. But it can become tiring and disrespectful towards the other person. Start by addressing guiding statements instead of questions. Notable Quotes: 1. “I never saw myself as a podcaster for life. It was more like I enjoyed these conversations.” 2. “I started the podcast because I'd failed with this one software company, and I didn't want to fail again. And I want to learn from the best.” 3. “I think the podcasting and conversations, in general, are more interesting when the person in the conversation has a deep need and curiosity for something that's when it goes to somewhere meaningful.” 4. “If we see people as emotional creatures with egos, needs, bruises, and successes, and they want to talk, even though logically it makes no sense to talk to clear things out, but if we understand that's still true, we have better conversations.” Answers to rapid-fire questions: 1. If you could only eat one food for the rest of your life, what would that food be? Pizza 2. What books had an impact on your life? How to Win Friends & Influence People by Dale Carnegie - https://amzn.to/3F6r5sN The Autobiography of Andrew Carnegie - https://amzn.to/3f50zFV 3. What's the most memorable founder you ever interviewed? Emmett Shear, the CEO of Twitch - https://www.linkedin.com/in/emmettshear 4. What's your favorite conversation starter or interview question that you'd like to use? I really look for the personal questions. So when did you lose your virginity? When I do my interviews, I ask people what their revenue is at the beginning. When I had a kid, I would ask the fathers, are you still sleeping with your wife? 5. What's the weirdest community you've ever been a part of? The Ananda community 6. If you were to find yourself on your deathbed today, and you had to condense all of your life lessons into one piece of advice for the rest of the world, what would that advice be? Suffer for what matters. 7. Who in the world of community would you most like to take out for lunch or interview on your podcast and your context? Nick ONeal, Freelance Cryptocurrency Consultant, and Marketer/CM - https://www.linkedin.com/in/nick-oneal

Oleg Fridman has been at this startup thing for a while. Most of his career, he has been working for himself, remotely. In High School, he was drug into entrepreneurship by a few of his buddies, creating an e-commerce website in 2002 for selling furniture. They figured out that they sucked at selling furniture, but made a pretty good website. Post that, he got involved with restaurant ordering, and turned it into a thriving business. That business, called Onosys, sold to LivingSocial, after serving 4 countries, around 10k restaurants, and doing quite a bit of business online. Currently he lives in Cleveland, Ohio, but has done stints in Austin and Boston. He's married with 2 little girls, 3 years and 7 months old. His major hobby is legos. He has a huge Star Wards collection, owning one of almost everything. When asked if he shared the legos with his girls, he mentioned they know Daddy's legos are off limits.Prior to their current venture, Oleg and his co-founder, Dave, ran an agency focusing on high fidelity prototyping. After doing many projects, they figured out that the process of creating dashboards for a product was a mostly the same, but took a ton of time to prepare the data, extract data, and display it. They both figured out that they could create a solution to make this process simpler.This is the creation story of Verb Data.SponsorsCourierImg.lyRoutableCTO.aiCloudways offers peace of mind and flexibility so you can focus on growing your business instead of dealing with server management. With Cloudways, you get an optimized stack, managed servers, backups, staging environment, integrated Git, pre-configured, Composer, 24/7 support, and a choice of five cloud providers: AWS, DigitalOcean, Linode, Google Cloud, and Vultr. Get up to 2 Month Free Hosting by using code "CODE30" and get $30 free hosting credit.LinksWebsite: https://www.verbdata.com/LinkedIn: https://www.linkedin.com/in/ofridman/Support this podcast at — https://redcircle.com/code-story/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Lay of The Land's 47th conversation is with Stan Garber & Alex Yakubovich — Co-Founders of Scout RFP (now known as Workday Strategic Sourcing) — on serial entrepreneurship and Scout RFP's journey from inception here in Cleveland to acquisition by Workday for $540mm in 2019, where both of them still work leading Workday's strategy and growth in the source-to-pay space.Stan Garber is Vice President, Spend Management GTM at Workday, and leads the effort to deliver exponential growth within the procurement source-to-pay space. As Scout RFP's President, Stan set the company's growth strategy and spearheaded go-to-market activities. Alex Yakubovich is General Manager, Spend Management at Workday, and leads product development and strategy within the source-to-pay space. As Scout RFP's CEO, Alex set the business direction and product strategy for the company. Prior to ScoutRFP, Alex and Stan co-founded Onosys together, a digital ordering platform for restaurant chains, which they sold to Living Social in 2012. Both Alex and Stan are graduates of Case Western Reserve University.There's a lot from this conversation I'm working to internalize and apply to my own work — it was awesome to learn about their startup philosophies and practices which have allowed them to be successful multiple times over in serial entrepreneurship here in Cleveland.Learn more about Workday Strategic SourcingLearn more about ONOSYSFollow ONOSYS on TwitterConnect with Stan Garber on LinkedInFollow Stan on TwitterConnect with Alex Yakubovich on LinkedInFollow Alex on Twitter————Learn more about Jeffrey Stern @ https://jeffreys.pageConnect with Jeffrey Stern on Linkedin or on TwitterFollow Lay of The Land on Twitter and on LinkedIn

Welcome to Surviving Tomorrow, a podcast, newsletter, and publication that helps you navigate life in an age of democratic destruction, ecological collapse, and economic irrelevance, available for FREE on Substack, Spotify, Apple Podcasts, Facebook, and Youtube.Jeff Bezos controls Amazon. And Whole Foods. And The Washington Post. And IMDB, Zappos, Souq, Blue Origin, Kiva Systems, Alexa, DPReview, Fabric.com, Woot, Goodreads, Twitch, Audible, Elemental, Quidsi, Annapurna Labels, Accept, Living Social, Twilio, HomeGrocer, Bill Me Later, eZiba, BankBazaar, Kozmo, Ionic, Songza, and Wine.com. Plus he has VC stakes in Lookout, Juno, Grail, Workday, Vessel, Domo, Fundbox, Stack Overflow, Everfi, Remitly, Rethink Robotics, General Fusion, MakerBot, Unity Biotech, General Assembly, Business Insider, Google, Uber, Airbnb, and Twitter. And he's working on acquiring MGM. Plus he owns at least eight mansions and 100,000+ acres, a bunch of penis-shaped rockets, and a $500,000,000 hyper-yacht.Bernard Arnault controls LVMH, which has swallowed more than seventy of its competitors, including Dior, Fendi, Givenchy, Dom Pérignon, Loius Vuitton, Moët & Chandon, Marc Jacobs, Stella McCartney, Loro Piana, Princess Yachts, Bulgari, Sephora, and Tiffany & Co.Warren Buffett's Berkshire Hathaway owns massive chunks of nearly fifty companies including Apple, Amazon, Amex, Bank of America, Chevron, Kraft, Mastercard, Sirius, Visa, Wells Fargo, P&G, Johnson & Johnson, Dairy Queen, Fruit of the Loom, GM, Merck, T-Mobile, GEICO, and Coca-Cola, which itself has eaten more than 400 competing drink companies.Blackrock, which owns a piece of 5,480 companies including Apple, Microsoft, Amazon, Facebook, Google, Nvidia, Tesla, JP Morgan, Paypal, Home Depot, Disney, Exxon, Pfizer, Pepsi, AT&T, Nike, Walmart, McDonald's, Costco, and Netflix, just bought Reese Witherspoon's media company for $900 million, adding to its $9 trillion Smaug-like horde.It makes you wonder when monopolists will stop growing larger and larger.And then one day it occurs to you…They will not stop until they are stopped.The factsThere are now 2,755 billionaires on the planet, not including “royalty” and dictators.In the year 2000, they controlled less than $1 trillion.Today, they control more than $13.1 trillion.13.5X in a generation.And they've grown their wealth by $5.5 trillion during the pandemic so far.The world's richest eight men now own more than the bottom 4 billion.On the flip side, there's never been so many people experiencing suffering and deprivation in human history:Systemic inequality pushed 200+ million people into poverty and cost women around the world at least $800 billion in lost income in 2020.690 million people go to bed hungry every night (and the number is rising by 16 million per year.)5.5 million people are moving into slums per month.2.3 million children die from malnutritionment every year.Clearly, there is no limit to the depth of poverty and deprivation to which our global society will allow humans to fall — never forget that millions of children are still trafficked for rape annually and that nine million people die from starvation each year — yet somehow elite individuals are allowed to amass unlimited plenty in a world of deprivation?It begs the question: Is it moral and right for us to allow individuals to hoard extreme wealth in the face of overwhelming widespread poverty, documented democratic subversion, and environmental catastrophe?If humanity saw itself as the global family that it truly is, it would be morally impossible to not limit the amount that one family member could control while another suffered and died.“Earned” wealthIt is impossible for an individual to legitimately earn a billion dollars.If someone earned $100 per hour — more than enough for anyone to live in luxurious comfort — in order to truly earn a billion dollars, they'd have to work 40 hours per week, 50 weeks per year, for five thousand years.So how is a billion dollars actually amassed?By skimming a profit off the backs of untold others:off the workers they employoff the suppliers they squeezeoff the carcasses of the competitors they destroy with monopolyoff the planet they unsustainably extract fromoff the governments from which they gain subsidies and advantagesoff the stable societies they sell to while evading taxationoff the democracies whose rules they change at willoff the shareholders they dupeHow is the ability to skim achieved? Through unfair advantage and privilege.It is impossible to “work hard, save, and invest” your way to a billion dollars.Let's be crystal clear: billionaires don't “create jobs.” They extract value — time, talent, creativity, effort — from others at an industrial scale.Decentralize everythingHere's a short thought experiment.Which is better: 2,755 billionaires and their $13.1 trillion, each monopolizing roughly one industry apiece and subverting democracy, or 131,000 centa-millionaires in competition?How about 1,310,000 deca-millionaires?Or 13,100,000 millionaires?13.1 million millionaires would do far more for the economy in terms of spending, hiring, diffusing power, avoiding democratic destruction, increasing competition, and sparking innovation.Are there truly enough benefits to the global population to merit supporting the costs of maintaining billionaires? Surely not. No rational person can make the argument that 2,755 billionaires are globally preferable to having 13.1 million more millionaires, or 131 million more workers each controlling a $100K stake in the businesses wherein they constitute all of the wealth-creation.“But those poor billionaires are just rich on paper!”Sychophants for the ultra-elite are quick to cry out that most billionaires don't actually have $1,000,000,000+ sitting in a Scrooge McDuck-style vault. Their wealth is usually tied up in shares of the companies they almost always undemocratically control.But these people don't understand how billionaires work.Billionaires borrow colossal amounts of cheap debt against those paper shares, and let inflation devalue that debt over time.So you and I — the real taxpayers in society — end up footing the bill as the money-printing machine devalues our actual-earned money.We need a more equitable pre-distribution of ownership, wealth, and opportunity.Mathematical doomI believe — as do most of the working masses and the desperate poor — that it is morally wrong and utterly inhumane to be a billionaire whilst millions starve and billions suffer.Full stop.To paraphrase the Bible: “The poor will always be among us because the rich will always be above us.”The world and planet can't afford to support billionaires anymore.Corporatism is a gross inefficiency and major source of economic inequality; it is anti-democracy; it is ecological unsustainability.We should replace it with an economy of sole proprietors, partnerships, cooperatives, not-for-profits, and for-benefits — all the wealth to all the workers — massively diverse, all competing and cooperating and innovating within a body of economic law that enforces ecological sustainability (as defined by biology) and economic fairness (as defined by real democracy.)If we don't, we're mathematically doomed.Charting our trajectory to zeroWhen will billionaires stop amassing more wealth?The answer is clear:They won't.Our total global wealth is currently $431 trillion.In the past twenty years, billionaires have grown their wealth by 13.5X, to $13.1 trillion, far outpacing the poor and total growth in global wealth.At their current pace, billionaires will control $176 trillion in twenty years and $2.3 quadrillion in forty.You read that right: If we do not stop them, billionaires will control the entire globe's resources within our lifetime.From there, it's simply a game of thrones to determine which few families will survive.In the winner-take-all economy, elites will not stop until they are stopped.Why can't voter-shoppers fathom this fact?The solution is frightfully simpleIt's a radical idea that will be common sense to future generations:Individual private wealth must be limited.That's right: No more billionaires.Every dollar over $1 billion in net worth will be taxed at 100% or placed in a commons trust.As one Redditor put it:Once you reach $999,999,999 we give you a plaque that says, “congratulations, you won capitalism,” and we name a dog park after you.A global Billionaire Ban will have wonderful implications for protecting democracy and making the economy more robust and fair. Obviously, democracy can argue over the exact number for our new global limit — 10 million, 100 million, even 1 billion — so long as we agree on the underlying fundamental that private wealth must have an upper limit.Older right-leaning white men will now scream “Communism! Socialism!” while failing to realize this piece is not advocating central ownership or central control of the economy. That's what billionaires are working on.We need to reform our economic system. We need a more equitable pre-distribution of ownership, wealth, and opportunity, and we desperately need democratic limits to protect against monopoly and wealth hoarding.This isn't optional for the survival of our species: it's now required for the survival of all species.We need to move quickly.In the time it took you to read this article, the world's billionaires gained $62 million while sixty people moved into slums and thirty children died of hunger.How many more people must suffer and die before we re-structure the global economy for widest-spread well-being? Get full access to Surviving Tomorrow at www.surviving-tomorrow.com/subscribe

Jeff Bezos controls Amazon. And Whole Foods. And The Washington Post. And IMDB, Zappos, Souq, Blue Origin, Kiva Systems, Alexa, DPReview, Fabric.com, Woot, Goodreads, Twitch, Audible, Elemental, Quidsi, Annapurna Labels, Accept, Living Social, Twilio, HomeGrocer, Bill Me Later, eZiba, BankBazaar, Kozmo, Ionic, Songza, and Wine.com. Plus he has VC stakes in Lookout, Juno, Grail, Workday, Vessel, Domo, Fundbox, Stack Overflow, Everfi, Remitly, Rethink Robotics, General Fusion, MakerBot, Unity Biotech, General Assembly, Business Insider, Google, Uber, Airbnb, and Twitter. And he's working on acquiring MGM. Plus he owns at least eight mansions and 100,000+ acres, a bunch of penis-shaped rockets, and a $500,000,000 hyper-yacht.Bernard Arnault controls LVMH, which has swallowed more than seventy of its competitors, including Dior, Fendi, Givenchy, Dom Pérignon, Loius Vuitton, Moët & Chandon, Marc Jacobs, Stella McCartney, Loro Piana, Princess Yachts, Bulgari, Sephora, and Tiffany & Co.Warren Buffett's Berkshire Hathaway owns massive chunks of nearly fifty companies including Apple, Amazon, Amex, Bank of America, Chevron, Kraft, Mastercard, Sirius, Visa, Wells Fargo, P&G, Johnson & Johnson, Dairy Queen, Fruit of the Loom, GM, Merck, T-Mobile, GEICO, and Coca-Cola, which itself has eaten more than 400 competing drink companies.Blackrock, which owns a piece of 5,480 companies including Apple, Microsoft, Amazon, Facebook, Google, Nvidia, Tesla, JP Morgan, Paypal, Home Depot, Disney, Exxon, Pfizer, Pepsi, AT&T, Nike, Walmart, McDonald's, Costco, and Netflix, just bought Reese Witherspoon's media company for $900 million, adding to its $9 trillion Smaug-like horde.It makes you wonder when monopolists will stop growing larger and larger.And then one day it occurs to you…They will not stop until they are stopped.The factsThere are now 2,755 billionaires on the planet, not including “royalty” and dictators.In the year 2000, they controlled less than $1 trillion.Today, they control more than $13.1 trillion.13.5X in a generation.And they've grown their wealth by $5.5 trillion during the pandemic so far.The world's richest eight men now own more than the bottom 4 billion.On the flip side, there's never been so many people experiencing suffering and deprivation in human history:* Systemic inequality pushed 200+ million people into poverty and cost women around the world at least $800 billion in lost income in 2020.* 690 million people go to bed hungry every night (and the number is rising by 16 million per year.)* 5.5 million people are moving into slums per month.* 2.3 million children die from malnutrition every year.Clearly, there is no limit to the depth of poverty and deprivation to which our global society will allow humans to fall — never forget that millions of children are still trafficked for rape annually and that nine million people die from starvation each year — yet somehow elite individuals are allowed to amass unlimited plenty in a world of deprivation?It begs the question: Is it moral and right for us to allow individuals to hoard extreme wealth in the face of overwhelming widespread poverty, documented democratic subversion, and environmental catastrophe?If humanity saw itself as the global family that it truly is, it would be morally impossible to not limit the amount that one family member could control while another suffered and died.“Earned” wealthIt is impossible for an individual to legitimately earn a billion dollars.If someone earned $100 per hour — more than enough for anyone to live in luxurious comfort — in order to truly earn a billion dollars, they'd have to work 40 hours per week, 50 weeks per year, for five thousand years.So how is a billion dollars actually amassed?By skimming a profit off the backs of untold others:* off the workers they employ* off the suppliers they squeeze* off the carcasses of the competitors they destroy with monopoly* off the planet they unsustainably extract from* off the governments from which they gain subsidies and advantages* off the stable societies they sell to while evading taxation* off the democracies whose rules they change at will* off the shareholders they dupeHow is the ability to skim achieved? Through unfair advantage and privilege.It is impossible to “work hard, save, and invest” your way to a billion dollars.Let's be crystal clear: billionaires don't “create jobs.” They extract value — time, talent, creativity, effort — from others at an industrial scale.Decentralize everythingHere's a short thought experiment.Which is better: 2,755 billionaires and their $13.1 trillion, each monopolizing roughly one industry apiece and subverting democracy, or 131,000 centa-millionaires in competition?How about 1,310,000 deca-millionaires?Or 13,100,000 millionaires?13.1 million millionaires would do far more for the economy in terms of spending, hiring, diffusing power, avoiding democratic destruction, increasing competition, and sparking innovation.Are there truly enough benefits to the global population to merit supporting the costs of maintaining billionaires? Surely not. No rational person can make the argument that 2,755 billionaires are globally preferable to having 13.1 million more millionaires, or 131 million more workers each controlling a $100K stake in the businesses wherein they constitute all of the wealth-creation.“But those poor billionaires are just rich on paper!”Sychophants for the ultra-elite are quick to cry out that most billionaires don't actually have $1,000,000,000+ sitting in a Scrooge McDuck-style vault. Their wealth is usually tied up in shares of the companies they almost always undemocratically control.But these people don't understand how billionaires work.Billionaires borrow colossal amounts of cheap debt against those paper shares, and let inflation devalue that debt over time.So you and I — the real taxpayers in society — end up footing the bill as the money-printing machine devalues our actual-earned money.We need a more equitable pre-distribution of ownership, wealth, and opportunity.Mathematical doomI believe — as do most of the working masses and the desperate poor — that it is morally wrong and utterly inhumane to be a billionaire whilst millions starve and billions suffer.Full stop.To paraphrase the Bible: “The poor will always be among us because the rich will always be above us.”The world and planet can't afford to support billionaires anymore.Corporatism is a gross inefficiency and major source of economic inequality; it is anti-democracy; it is ecological unsustainability.We should replace it with an economy of sole proprietors, partnerships, cooperatives, not-for-profits, and for-benefits — all the wealth to all the workers — massively diverse, all competing and cooperating and innovating within a body of economic law that enforces ecological sustainability (as defined by biology) and economic fairness (as defined by real democracy.)If we don't, we're mathematically doomed.Charting our trajectory to zeroWhen will billionaires stop amassing more wealth?The answer is clear:They won't.Our total global wealth is currently $431 trillion.In the past twenty years, billionaires have grown their wealth by 13.5X, to $13.1 trillion, far outpacing the poor and total growth in global wealth.At their current pace, billionaires will control $176 trillion in twenty years and $2.3 quadrillion in forty.You read that right: If we do not stop them, billionaires will control the entire globe's resources within our lifetime.From there, it's simply a game of thrones to determine which few families will survive.In the winner-take-all economy, elites will not stop until they are stopped.Why can't voter-shoppers fathom this fact?The solution is frightfully simpleIt's a radical idea that will be common sense to future generations:Individual private wealth must be limited.That's right: No more billionaires.Every dollar over $1 billion in net worth will be taxed at 100% or placed in a commons trust.As one Redditor put it:Once you reach $999,999,999 we give you a plaque that says, “congratulations, you won capitalism,” and we name a dog park after you.A global Billionaire Ban will have wonderful implications for protecting democracy and making the economy more robust and fair. Obviously, democracy can argue over the exact number for our new global limit — 10 million, 100 million, even 1 billion — so long as we agree on the underlying fundamental that private wealth must have an upper limit.Older right-leaning white men will now scream “Communism! Socialism!” while failing to realize this piece is not advocating central ownership or central control of the economy. That's what billionaires are working on.We need to reform our economic system. We need a more equitable pre-distribution of ownership, wealth, and opportunity, and we desperately need democratic limits to protect against monopoly and wealth hoarding.This isn't optional for the survival of our species: it's now required for the survival of all species.The Christian response to wealth inequalityWhat's incredibly disturbing about the wealth inequality discussion is how callous many Christians have become to the plight of the poor.As if the riches of the wealthy matter more to our God than the survival of the poor!Luke 3:11 is perhaps the most economically-convicting verse in Scripture:“Whoever has two tunics is to share with him who has none, and whoever has food is to do likewise.”Clearly, God is not in favor of infinite wealth accumulation. Regardless of what reasonable limitations secularist governments place on private wealth, surely God always calls His family to a higher standard of generosity and stewardship.Mark 14:7 says that “the poor will always be among us”… but that's only because the rich will always be above us.Do you where there weren't any poor people? In the Acts 2 church, when those of means rejected the temptation to accumulate infinite wealth and instead sold assets to help others. And according to Acts 4:34, “There were no needy people among them.”That's the power of Christians who actually obey Scripture… what a testament such a church would be to their community!Christians live by a principle that transcends all secular economic schemes. When it comes to finances, we express our faith with one principle: From each according to his ability, to each according to his need.When we align our financial thinking with the Bible's, we end up using all of our abilities for His glory, and He meets all of our needs, not just as individuals, but as a community. After all, unlike the individualist anti-culture in which we find ourselves, we profoundly understand that we're all in this thing together.We need to move quickly.In the time it took you to listen to this episode, the world's billionaires gained $62 million in wealth, while sixty people moved into slums and thirty children died of hunger.How many more people must suffer and die before we re-structure the global economy — or at least our local church community — for widest-spread wellbeing?Thanks for listening to Future Faith. We are 100% follower-supported, so please head over to jaredbrock.com to become a gospel patron.If you think this episode is important, informative, or provocative, all I ask is that you email the link to your friends or share it on social media. Get full access to Future Faith at jaredbrock.substack.com/subscribe

So what's it like to be a CISO? We came across a thread on Twitter posted by now Deputy (and then acting) CISO of a billion-dollar crypto company that in the role for three months during the spring bull run. Aside from the burnout, what else can we glean from J.M. Porup's experience?____________________________GuestJ.M. PorupOn Twitter

So what's it like to be a CISO? We came across a thread on Twitter posted by now Deputy (and then acting) CISO of a billion-dollar crypto company that in the role for three months during the spring bull run. Aside from the burnout, what else can we glean from J.M. Porup's experience?____________________________GuestJ.M. PorupOn Twitter

On this week's episode of Subscriptions: Scaled, we speak with Jason Roos, Co-founder at Steepster.Steepster is the world's largest tea community. It allows members to keep track of the teas they're drinking, receive recommendations from friends, and discover new teas. Steepster offers a tea subscription service bringing a sampling of hand-picked teas to member's doorsteps each month. Tea lovers can try new teas sourced from around the world by a large variety of premium tea brands.In this episode, we learn all about Jason's experience in the subscription industry and how he started working for Steepster. Jason also speaks a lot about Steepster and how the brand became so successful over the years. We learn about Steepster's Tea of the Month Club along with the brand's other offerings.A highlight of the conversation is the importance of businesses creating meaningful relationships with customers, and how Steepster does that. Jason also talks about the marketing and design aspects of Steepster.We also learn about the evolution of Steepster and how it's grown over the years. Jason also touches upon the Living Social promotion the brand ran.The conversation slowly wraps up with Jason discussing other competitor subscription services on the market and how they compare with Steepster.Do you want to learn how a tea subscription service rose to success? Then tune into the latest episode of Subscriptions: Scaled with Jason Roos, Co-founder at Steepster.SteepsterLiving SocialReady to get started with Rebar? Head to rebartechnology.com or email info@rebartechnology.com to schedule a call today.

Steven Cohn is a father, husband, and serial entrepreneur and he tries hard to be great in all those areas. I can relate to that as I'm the father of two as well and husband to my wonderful wife of 10 years. I do hope to be an entrepreneur again in the future. Which is why I'm talking to Steven today. He has a marvelous track record of starting and selling fantastic digital companies.For those of you in the UX space, many will know his venture, Validately which made it easy and affordable to conduct lean customer research on new digital products. Validately has since been acquired by UserZoom. Prior to launching Validately, Steven sold his first two startups to LivingSocial and TripAdvisor. He has also worked at DoubleClick, Quantcast, and IBM. He is a graduate of George Washington University and Harvard Business School.I'm convinced that every designer dreams of starting their own product one day. I will not be shy about saying that I have this dream. So one of the great things about starting a podcast is that you get to talk to really cool people who do the things you want to do. So I'm really excited to talk to Steven today as he's 3 for 3 in creating useful, successful, and profitable products.Steven is going for his fourth startup success with his latest and greatest company, ImpactProduct. ImpactProduct helps designers and product people alike make data-informed design decisions. Uncover usability issues faster. All without developer support. The entire tool is offered as a chrome extension. I installed it on my personal site. It took all of seconds to install and seems super easy to use thus far.Follow Steven on Twitter @spcohn or learn more about him on LinkedIn.Here is a list of people and products we discuss in the show:Impact ProductJeff GothelfJoshua SeidenBecky Buck of Forge StudioThe Lean Product PlaybookOutcomes Over OutputPrice IntelligentlyIf you haven't already, please subscribe to the show on Apple Podcasts, Spotify, or anywhere else you listen to podcasts. I'll be releasing a show about every other week or so. If you'd like to be a friend to the show. Leaving a review and comment on Apple would be very much appreciated. Share a link to this show with your friends and anyone else you know who's interested in UX design. Feel free to recommend topics you'd like to hear discussed and if you have any questions about Design, Design Careers, or anything else for that matter, you can DM me on Instagram @userflows.liveNow let's go create!

Alex is the co-founder of two tech companies. His first company, Onosys – was a comprehensive, enterprise-level digital ordering platform for restaurant chains. Note that Alex started Onosys in 2008, so he was on the bleeding edge of the digital revolution for restaurants. Onosys raised angel capital from Zapis Capital, a family office that is a great partner to early stage founders, before they sold to Living Social in 2012. Alex's second company was Scout RFP, an innovative e-sourcing solution for companies across all industries, which he started in 2014 With Scout, Alex and his co-founders raised $60M from funds like NEA, Menlo Ventures, and Scale Venture Partners. Scout was acquired by Workday in 2019 for $540M. In this episode, we get into: When he knew he wanted to become an entrepreneur The ambition to drive his own destiny The biggest piece of advice he would give to an entrepreneur How your big idea will be rough before you get it right His unique approach to early market discovery What founders can learn from an interview vs. a survey The moment listening to the customer changed his revenue model Why it is critical to ask customer what they have vs. what they use The benefit of establishing relationships with investors early How to effectively build relationships The importance of being open and honest from the start What investors are looking for in the early days Why co-founders need to have the uncomfortable conversations upfront Why founders shouldn't worry about an exit strategy How and when to bring in strategic investors How to decide which city is the best location to build your business

Talking to Chad Fowler, you quickly realize what true leadership means. Chad has extensive experience leading large technical organizations such as LivingSocial and 6Wunderkinder, being a venture partner at BlueYard Capital, and now - helping make the Internet safer as Chief Product Officer at DEVCON. Did I mention that Chad also is a musician? In this episode, I talk to Chad about his work, lessons learned from music and travel and how those apply to life and career, and what is the approach to consider for one to carve out a path towards an executive role.

In this episode of Strategic Financial Leadership, Steve talked with Michelle Yu former HR executive and corporate ladder climbing “hustler”, turned coach. She has extensive international experience and lead HR operations and launched offices globally in Asia, Europe, and Latin America. At her last job, a global fortune 500 company, she was one of the youngest female minority directors. Michelle has 10 years of corporate experience across the employee lifecycle, including HR, Talent Acquisition and sales, working at companies like SoftBank, Google, and LivingSocial. She is a certified coach, with a vision to empower compassionate and conscious individuals and workplaces.Learn more about the Strategic Financial Leadership podcast: www.strategicfinancialleadership.com/

Cassandra Lewis is a Product Leader at Open Table. Prior to working at Open Table she built products at Amazon, LivingSocial, and Microsoft. We talk with Cassandra about the importance of developing your personal brand, building products that billions around the world use, and navigating the various priorities that pop up throughout the day as a Product Manager. Follow us on twitter @blackepics and send us a voice message at https://anchor.fm/blackepics/message.

Hear when and why Lindsey got started in field hockey and her genuine love for athletics. Was being a sports reporter for Cougar TV her first experience in front of a camera? We dive into her college days at Bucknell, why she choose to attend, a summer internship and the attraction to psychology as she earned a Master's in the field from American U along with a Bachelor in English from Bucknell.Turning from athlete to coach in field hockey all while trying to figure out her careerHer path and how the two P's may have helped with that. The Two P's…. you want to take notes for this segment. Did a position with Living Social help get the career started and what was taken from it?Does it ever get old being in numerous publications? What is like to see yourself on TV? Lindsey gives you great insight into these questions along with others. What is on her horizon and she tells us what she is not good at!  Links:Lindsey Weller Official Website: https://www.lindseykweller.com/Follow Lindsey on IG: https://www.instagram.com/lindseykweller/See Lindsey in action on Blue EMU Commercial as discussed on the show: https://vimeo.com/219533971IMDB Page: https://www.imdb.com/name/nm10945089/ Buzzaprout- Tell them I sent you for a $20 Amazon Gift Card! https://www.buzzsprout.com/?referrer_id=766057 Website: https://www.beforethelightspod.com/Instagram: https://www.instagram.com/beforethelightspodcast/  Extra 5: Subscribe here to Patreon: https://www.instagram.com/beforethelightspodcast/Lindsey talks about her love for yoga pants. Yes, yoga pantsWhat is her favorite red wine Is she a runner being her Dad is a tri-athleteWhat is her workout regime like to stay in shape Support the show (https://www.beforethelightspod.com/member-areas)

Tommy Mello is the “home services expert,” owner of A1 Garage Door Services, author of “Home Service Millionaire,” and host of The Home Service Expert podcast. He shares why branding matters during the crisis, the system for consistent recruiting, and his secret to growing a multi-million dollar home services business. Branding During a Crisis First, Tommy emphasizes the importance of zeroing in on your message. What sets your business apart? Focus all of your mailers, websites, social platforms, ads, and vehicle wraps on having the same cohesive messaging. Now is the time to double down on your marketing, like increasing reviews on your Google My Business page and pay per click ads.  “You know, I'm a big fan of direct response so I say do everything in your power. Get on Groupon, get on Living Social. Google My Business page is awesome, invest in link building (white hat preferably), and max out your digital footprint.” Checks and Balances Tommy says “inspect what you expect” meaning: you have to create checks and balances that keep you and your team accountable to the details that matter. You have to decide to be the best quality and that requires paying attention to detail. It's not going to just happen.  Recruiting and Retaining Tommy is adamant that recruiting and hiring needs to be a constant priority, not just an emergency measure to fill a need. His process has several important steps that he highlights:  He actually prefers no experience.Post on Facebook and job forums.Provide an eligibility form.Have candidates take a Predictive Index Test (personality profile).Complete a background and drug test.Go on ride-alongs.Pass four interviews. Only one out of every five candidates will make it through this interview process, but that's why Tommy is passionate about consistently looking for excellent talent.  But just hiring the right people isn't enough. You need to provide them with training and a game plan to win. For Tommy's team, this includes detailed training manuals that are utilized daily, health insurance, vehicles, tablets, and financial incentives. He also talks with them regularly about the goals that are important to them and how they can stay motivated to make them happen, the big wins, and what's working well.  Teaching Great Customer Experience Ask questions. Get to know the customer and do the job you came to do.Have a strong follow-up process. This can be made very easy with the right technology. Take advantage of it! When you train your team to make the customer experience great, your revenue will increase. Going the extra mile always pays off. Looking to the Future Tommy's advice is to set your goals and then reverse engineer them to figure out how to get there. Act like who you want to be, bring in great talent to bring your goals to life, and never stop learning.  “I found companies that I want to be like, and I flew out and I literally asked them a million questions. And I fly out all the time. I find these hundred and fifty million, two hundred million dollar companies and I go ask the owner a million questions and tell them how much I appreciate them. I send them gifts through Amazon. And then I listen to books, I listen to podcasts, and I'm always learning. Find out the company you want to be like and ask them questions and trust me, successful people will answer all of the questions you have.” For more resources from Tommy, visit: Book: “Home Service Millionaire”Podcast: The Home Service ExpertEmail: A1LeadManager@gmail.com

Selling services at a discount never feels good but right now, in this economy, clients may expect from you. In this episode of Entrepreneurial Vitamin, we're going to tease out the infamous voucher sites like Groupon, Living Social and Guilt. I'm going to show you how to enter into voucher and discount selling with full confidence you're going to be able to get that lost revenue back plus about ten times more. It's a good one, I promise. Bring a notepad! ;)

Every week the show host John Siracusa talks with impressive fintech leaders and entrepreneurs, through conversation uncovers the remarkable stories behind them, their creations and the most important topics in fintech. You can subscribe to this podcast and stay up to date on all the stories here on iTunes, Google Play, Stitcher, Spotify and iHeartRadio In this episode the host John Siracusa chats with Cliff Sirlin, Managing Director at LaunchCapital.  Before joining LaunchCapital, Cliff created marketplaces and disrupted supply chains across industries. His businesses have spanned energy (MDEnergy, sold to EnerNOC), dry-cleaning (Cleaner Options, sold to Zoots), real estate, and publishing (Domino Media Group). As an active investor, Cliff's investments include Seamless, InVision, Pond5, Living Social, Atlas Obscura, Greatist, Transactis, Big Fuel, and many others.     Tune in and Listen.   Subscribe now on iTunes, Google , Stitcher, Spotify and iHeartRadio to hear Thursday's episode with Chris Bruno from Rally Rd..   About the host:   John is the host of the twice-weekly “Bank On It” podcast recorded onsite at offices of Carpenter Group, a creative services agency focused on the financial services industry. He's a highly sought after fintech, VC and financial services industry enthusiast and connector. He's in the center of the fintech ecosystem, keeping current with the ever-innovating industry.   Follow John on LinkedIn, Twitter or on Medium

Alex Yakubovich had a non-traditional path into the world of sourcing and procurement. In college, what started out as a project to earn extra cash turned into a profitable e-commerce venture that he and his co-founder later sold to Living Social. While working in e-commerce, Alex fielded and responded to hundreds of RFPs per year, and quickly became frustrated by the clunky, manual practices of the RFP process. Alex shares his journey from the dorm room to the boardroom and what he's learned about the customer along the way.  

  It's finally here! After months of procrastination and fantasizing - and many more months of eventual research, reachouts, edits and agonizing.... the first episode of the How Things Grow podcast is here! My guest today is a man whom I've admired for a long time. Adam Lovallo runs some of the best-attended conferences in the mobile apps space.But before Adam started his first conference, he cut his teeth in the whirlwind that was the daily deals space. He worked at LivingSocial, where he came in as an intern - and grew to be the Head of User Acquisition & Growth, managing 9 figure budgets and a team of 15 people. He saw the company grow from 4 people to 5000 people. He saw from close up the meteoric rise, slowdown, crash and steady-state settling of the daily deals space. We dive into so many things - including, surprisingly, the hyper-viral growth of early Facebook apps. Keep listening to find out why we go there. :).Check out the full transcript and show notes here:https://howthingsgrow.co/1-rise-decline-settling-daily-deals-adam-lovallo-grow-co-ex-livingsocial/**Get more goodies here:http://MobileUserAcquisitionShow.comhttp://RocketShipHQ.comhttp://RocketShipHQ.com/blog