Podcasts about Abts

Os excertos providenciam uma visão geral abrangente sobre a construção e o funcionamento de agentes de Inteligência Artificial (IA), com foco particular em sistemas baseados em Large Language Models (LLMs) como o ChatGPT. O material descreve aspetos fundamentais dos agentes, incluindo os seus componentes principais—como perfis/personas, ações/ferramentas, memória/conhecimento, raciocínio/avaliação e planeamento/feedback—e a forma como estes são implementados em plataformas como AutoGen Studio, CrewAI, e o ambiente de desenvolvimento Nexus. Além disso, os textos exploram técnicas de engenharia de prompts, como Chain of Thought (CoT) e zero-shot prompting, e mecanismos de recuperação de informação (Retrieval Augmented Generation - RAG) para dotar os agentes de conhecimento e memória contextual, essenciais para a autonomia e a resolução de problemas complexos. É também introduzido o conceito de árvores de comportamento (ABTs) como um padrão robusto de controlo para sistemas autónomos.

Send us a textImagine boosting engagement by 400% without changing your product, only your story. That's the promise Park Howell delivers as we dive into why audiences don't care about what you make—they care about what you make happen in their lives. Park, an Emmy-winning business storytelling coach and author of Brand Bewitchery and The Narrative Gym for Business, breaks down the ABT framework—And, But, Therefore—and shows how it turns intuitive storytellers into intentional communicators who move people to act.We explore the most significant mistake even seasoned marketers make: telling stories from the brand's point of view. Park reframes the job with crisp language and practical examples, revealing how ABT aligns perfectly with the brain's preference for agreement, contradiction, and consequences. You'll hear why outcomes beat offerings, how to embed emotion with “because,” and how ABT builds trust through understanding, appreciation, and empathy. Then we scale from message to strategy with Park's 10-step Story Cycle System, adapted from the Hero's Journey and shaped for modern brands.For leaders navigating Web3 and AI, clarity is the new competitive edge. We talk through audience triggers for traditional CEOs and CMOs—fear of complexity, demand for ROI, desire to be future-ready—and show how to turn vague tech buzz into practical, measurable growth. Park also introduces Story Cycle Genie, an AI-powered platform that audits your current story, identifies gaps, and drafts ABTs, positioning, and value propositions in hours instead of months, keeping your content on brand and on brain.If you want story frameworks that work in pitches, decks, emails, and everyday conversations, this conversation gives you the tools and the language. Subscribe, share with a colleague who needs sharper messaging, and leave a quick review to help more marketers discover the power of ABT.This episode was recorded through a Descript call on October 28, 2025. Read the blog article and show notes here: https://webdrie.net/audience-first-storytelling-that-sells-with-park-howell..........................................................................

Hamlet Azarian, Founder & CEO of Azarian Growth Agency, a data-driven marketing firm that has helped tech and SaaS companies raise over $269M in funding, shares insights on how to use artificial intelligence to scale startups, digital innovation, and performance marketing. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Dan Balcauski, Founder & Chief Pricing Offer of Product Tranquility and host of the SaaS Scaling Secrets podcast, shares  that pricing isn't about finding the 'right number.” It's about building a strategic system that determines WHO you charge, HOW you charge them, and how you communicate value. Most companies obsess over customer acquisition while ignoring the two other ways to grow: monetization and retention. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Ben Wiener, Managing Partner of Jumpspeed Ventures and author of Fever Pitch: shares how to sell your vision, raise venture capital and launch your startup using storytelling. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Gaurav Bhattacharya, CEO of Jeeva.ai…. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Robin Nathaniel, author of Social Media SYNC, is a former hip-hop artist turned social media strategist who helps people connect online and through speaking by using AI tools that amplify your authentic voice. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Aaron Calafato, Award-winning storyteller, Narrative Designer and Content Strategist and host of the 7 Minute Stories podcast, shows you how to catch your stories in the wild and make a bank of unforgettable tales you can use to grow your brand and your business. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Rand Fishkin, Cofounder and CEO of SparkToro, shows you how to avoid the Google/Facebook duopoly to easily and honestly find your audience where they like to consume information and how they like to receive it to make your brand storytelling more impactful. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Randy Olson, author of the new book, Lincoln BUT Trump: Narrative Metrics and Similarities Between Heroes and Villains, taking a page out of evolution, explores how humans select for the simplest, most problem/solution centric communications by comparing the storytelling techniques of Presidents Abraham Lincoln and Donald Trump. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Rande Vick, Founder of the Vick Agency and author of the new book, NeuroBranding: The Brain-Based Method to Make Your Brand Unforgettable, reveals how to use neuroscience in your storytelling to make your brand unforgettable. . Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

April Dunford unpacks the proven frameworks behind her bestsellers Obviously Awesome and Sales Pitch to help you craft positioning that sells. Whether you're scaling a growth-stage startup or leading a legacy tech brand, you'll leave this episode with the tools to own your space in the market—and tell your brand story in a way only you can. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.    #StoryOn!   ≈Park

Brand Gordon Jr., founder and CEO of Big Picture Thinking, shares how to unlocking the hidden power of brand alignment to maximize your business potential. By aligning every aspect of their brand—from internal culture to customer experience—you can achieve exponential growth and stand out in today's competitive market. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Have you ever stopped to think about if you live your life out on the edge? It sounds cliche, but how close to "average" is your life? If you've wondered these things, this week's episode aims to dive into this exact topic.From a young age, your podcast hosts have been pushed to excel in all areas of life. From academic studies to extra-curricular pursuits - all the way to careers in adulthood. And looking back, neither of us could say that this was the average experience in the US. Where does that legacy of seeking excellence leave us in our adulthood? Jesse believes that there is almost a thrill-chasing habit from chasing excellence that is ultimately hollow. Angela rightfully points out that many of these end pursuits are externally driven and may not reflect what we truly want. At the end of the day, what do you listeners think? Do you feel like you live a life outside the norm? Let us know from wherever you're listening to us!-------Use promo code "whereareyoufrom10" for 10% off all Real You Mandarin online courses & offerings designed specifically for ABCs, ABTs, and other advanced Mandarin learners. Preview a free lesson and learn more at ⁠⁠⁠⁠⁠⁠www.realyoumandarin.com⁠⁠⁠⁠⁠⁠-------Follow us on Instagram at @whereareyoufrompod and on TikTok at @butwhereareyoureallyfrom

Betsy Petrie, founder of Betsy Petrie Consulting and author of RAILS-Talk: A Tough Conversations Workbook for Managers of People, believes human to human communication is the first and final frontier. If you're looking for better collaboration from yourself and/or others, or not sure what productivity problem you're trying to solve, this show is for you. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

With all of the technological innovations that we live with everyday, are we already living in the future? From home help robots to invisibility cloaks, so many things we imagined to be impossible are coming to life today. And although not all the promises of technology are here just yet, many advancements promise to revolutionize humanity tomorrow. One area of advancement live today is artificial intelligence. Not yet the SkyNet idea of tomorrow, but different algorithmic products already permeate our lives. From ChatGPT to Google's AI search summaries, AI holds the promise to transform the way we find knowledge and the way we work. What do you think listeners? Are there specific advancements in technology that excite you? Let us know in the comments or on social media!-------Use promo code "whereareyoufrom10" for 10% off the Real You Mandarin: Beginnings online course co-created by Angela, designed specifically for ABCs & ABTs. Preview a free lesson and check out the full syllabus at ⁠⁠⁠⁠⁠⁠www.realyoumandarin.com⁠⁠⁠⁠⁠⁠-------Follow us on Instagram at @whereareyoufrompod and on TikTok at @butwhereareyoureallyfrom

Erin Hatzikostas, founder of b Authentic Inc, and author of  The 50% Rule, reveals how to bring your true self to the world so you will outperform all of the schmucks out there.  Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

White Lotus Season 3 has come to an end and we have...thoughts. We're discussing the whole season in review of our most WTF moments - the ones that lived rent free in our heads for days after watching it. From the infamous brotherly love incident to the completely unhinged cocktail lounge monologue from Frank, we relive it all. And yes, we do talk about the most ridiculous and unbelievable moments to us from the season finale, and what we think creator Mike White's "moral of the story" is throughout the series. What were the craziest moments for you from this season? Let us know in the comments below!**BIG FAT SPOILER ALERT that if you have not finished watching Season 3 of White Lotus and care about spoilers, please don't watch this video until after you've caught up.**-------Use promo code "whereareyoufrom10" for 10% off all Real You Mandarin offerings, including the Real You Mandarin: Beginnings online course co-created by Angela, and the Real You Mandarin: The Podcast Transcript Membership, all designed specifically for ABCs, ABTs, and other advanced Mandarin learners. Preview a free lesson and check out the full syllabus at ⁠⁠⁠⁠⁠⁠www.realyoumandarin.com⁠⁠⁠⁠⁠⁠-------Follow us on Instagram at @whereareyoufrompod and on TikTok at @butwhereareyoureallyfrom

DESCRIPTION: Shane McGlaughlin, founder of StoryShift Creative, explores the science behind fixed vs. growth mindset and how it impacts performance, leadership, and resilience. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Bernadette McClelland, founder of the Deliberate Disruption Academy and author of SHIFT AND DISRUPT: Stop Selling Widgets. Start Selling Wisdom, shows you how to stop selling widgets and start selling wisdom through the power of StorySelling. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Do you believe in telepathy or ESP-like phenomena? This week we discuss "The Telepathy Tapes," a podcast that explores if non-verbal autistic individuals have the ability to read minds. The ability to look into another's mind is considered a fantastical power, but what would it take to convince you that it is real in certain individuals? In-house "woo woo" Angela and "skeptic" Jesse debate the ways that the podcast presents this concept. Many of these non-verbal individuals engage in something called "spelling", where they point at letters or otherwise type out words that someone in the room is thinking. While this ability appears to be compelling, the skeptics may be prone to believe there is some creative storytelling to this series rather than concrete explanations. Regardless of your belief in telepathy, we encourage you to explore the podcast series yourself, if for nothing else, a bit of entertainment as it's quite interesting. Do you believe that telepathy may be possible? Let us know in the poll or comments!-------*Podcasters' Note: Angela mistakenly refers to "spelling" as "typing" in the actual episode. Also, thanks for bearing with our tech issues affecting Angela's audio a few minutes into the episode.-------Use promo code "whereareyoufrom10" for 10% off the Real You Mandarin: Beginnings online course co-created by Angela, designed specifically for ABCs & ABTs. Preview a free lesson and check out the full syllabus at ⁠⁠⁠⁠⁠⁠www.realyoumandarin.com⁠⁠⁠⁠⁠⁠-------Follow us on Instagram at @whereareyoufrompod and on TikTok at @butwhereareyoureallyfrom

Cameron Day whose job title is “Mediocrity Repellant,” author of the Advertising Survival Guide trilogy, shares how to make your brand storytelling irresistible, sometimes even outlandish. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Did you hear about the SUV-sized drones, plasmoids, orbs, and other strange objects in the sky over New Jersey/the East Coast the past few months, or is this the first time you're hearing about it?We discuss this strange phenomena that started around the holidays in 2024 and continued for several months, where folks were claiming these large drones and other unidentified aerial objects were following them or seemingly "mapping" their neighborhoods. Despite the sheer volume of sightings and videos uploaded, there was little to no mainstream media coverage and a brushing off by both presidential administrations as either something they simply couldn't explain, or "were ours" and therefore nothing to worry about. What's more, though the majority of video footage was uploaded to TikTok directly by those on the ground, the algorithm was seemingly suppressing views and distribution of drone-related footage, to the point where everyone's favorite Real Housewife Bethenny Frankel became one of the leading voices on these drone sightings and led the charge in calling them "Dior bags" in order to evade the algorithmic suppression. This all leaves us wondering...what the heck is going on?! At best these things really were all "ours" and the government was conducting some strange experiment on the American people. Or worse (and human), it was foreign adversaries spying on or otherwise displaying a show of force. Or worst (and not human - for those of us who are inclined to believe), it was aliens. Of note, at the same time these SUV-sized drones were happening, there were whistleblower stories coming out from former Special Forces personnel and those who worked in the UAP ("unidentified anomalous phenomena" fka "UFO") retrieval/reverse engineering program about first- and second-hand experiences with unknown technology and alien presences, but barely anyone heard about it amidst all the hubbub of the drones. What do you think all of this aerial activity was? Our government? Foreign adversaries? Aliens? Something else? Let us know in the poll or comments!-------Use promo code "whereareyoufrom10" for 10% off the Real You Mandarin: Beginnings online course co-created by Angela, designed specifically for ABCs & ABTs. Preview a free lesson and check out the full syllabus at ⁠⁠⁠⁠⁠⁠www.realyoumandarin.com⁠⁠⁠⁠⁠⁠-------Follow us on Instagram at @whereareyoufrompod and on TikTok at @butwhereareyoureallyfrom

Mike Allton, AI Consultant & Trainer at The AI Hat, shares how to operationalize AI in your business to free up your brand storyteller. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn!

We're back with a life update where we chat about the most fun recent things we've been up to during our off-season break, Angela being re-energized and doubling down on Real You Mandarin efforts, Jesse enjoying the semi-single (read: open relationship) life, and coming to terms with getting older and potentially wanting plastic surgery?!Let us know what you've been up to during our break in the comments below or on social media!-------Use promo code "whereareyoufrom10" for 10% off the Real You Mandarin: Beginnings online course co-created by Angela, designed specifically for ABCs & ABTs. Preview a free lesson and check out the full syllabus at ⁠⁠⁠⁠⁠www.realyoumandarin.com⁠⁠⁠⁠⁠-------Follow us on Instagram at @whereareyoufrompod and on TikTok at @butwhereareyoureallyfrom

Gregory Shepard, founder of StartupScience.IO and author of the new book The Startup Lifecycle: The Definitive Guide to Building a Startup from Idea to Exit, share how to plan, launch, execute and exit your business. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Mark Schaefer, Executive Director of Schaefer Marketing Solutions, talks about the insights of creating awe with your customers to thwart dull robotic AI-created content in his new book, Audacious,  Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn!   ≈Park

Allison Capaldi, the Person in Charge of Brand at Zeck, shares her proven Layer Cake approach to brand building. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Dr. Greg Wells, author of Power House: Elevate Your Energy, Optimize Your Health, and Supercharge Your Performance, details how you activate and maintain brain health to be your best storytelling self. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Aaron Godby, founder of Green Irony, a leading Salesforce and Agentforce implementor, shares how they refined their brand story of Turning AI Into Actual Intelligence and how they use it in their sales and marketing. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Robert Wolfe, Founder and CEO of Zeck, shares how he has used brand storytelling to grow and exit his start-ups including MooseJaw and Crowd Rise, and how he now uses engaging stories to make board meetings way more efficient, productive, and even fun. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn!   ≈Park

Devon Abts is Research and Operations Director for the Clemente Course in the Humanities, an organization whose mission is to provide transformative educational experiences, in the form of free college courses, for adults who face economic hardship and adverse circumstances. We speak with Devon about her work for this organization. But our primary conversation will …

Sean Schroeder, co-creator of the StoryCycle Genie™ to help businesses create a brand story strategy in minutes not months at a fraction of the the cost of old traditional branding with even greater immediate outcomes, shares how this remarkable tool based on Park Howell's Story Cycle System™ materialized. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

André-Martin Hobbs, Founder of Prêt Auto Partez (“Auto, Loan, Go” in English) and DecisioningIT shares how the brand story strategy he created using the Story Cycle System eight years ago has made him one of the fastest growing car dealerships in Canada while fending off copycat competitors who try to emulate his unbelievably profitable business model. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Mark Rampolla, fouder of ZICO Coconut Water and author of High Hanging Fruit: Build Something Great By Going Where No One Else Will, shares how to built such a robust brand that you buy it back after selling. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Amanda Miller, Your Career Advocate, an expert resume writer and job-search coach, shares how to use storytelling to land your ideal job. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Jamie Notter co-founder of PROPEL and author of the new book Culture Change Made Easy, explores how to embrace, instigate and manage business culture change in what seems like the fastest cultural changes we're all experiencing in the world. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Katie Richardson, an Executive Business/Life Coach, shares the powerful system called the VITAL FRAMEWORK that will show your audience how to lift the drag in their business and life and help them achieve parabolic growth. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

"The Happiness Curve" is a concept that postulates that on average, a person's happiness acts as a U-shaped curve where you are happiest in your youth, happiness starts to decline in your 30s/40s, and picks back up as you get into your 50s and beyond. In this episode, we discuss what we think about this phenomenon. Full disclosure, we did get the decades slightly wrong lol, but we generally discuss why we think it could be that people get happier as they get older due to things like changing perspectives on *what* brings them happiness. We also ponder whether this study will continue to reflect the average person as we shift into different generational cohorts who hold very different values (i.e., millennials not necessarily wanting to wait until retirement to "enjoy" life). What do you think about The Happiness Curve? Do you think you're happier now than you were when you were younger? Is it about perception of happiness or something else? Let us know in the comments below! ------- Use promo code "whereareyoufrom10" for 10% off the Real You Mandarin online course co-founded by Angela, designed specifically for ABCs & ABTs. Preview a free lesson and check out the full syllabus at ⁠⁠⁠⁠www.realyoumandarin.com⁠⁠⁠⁠ ------- Follow us on Instagram at @whereareyoufrompod and on TikTok at @butwhereareyoureallyfrom --- Support this podcast: https://podcasters.spotify.com/pod/show/butwhereareyoureallyfrom/support

Laurie Schloff, an Executive Communication Coach at Partners in Communication, Inc., shares the speaking techniques that will dramatically increase the impact of your stories. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Vivek Shankar, Fractional Content Marketing Strategist, explores why few companies have a handle on what their story is and how to communicate it in an audience-appropriate way. Conducting audience research by asking the right questions is how you solve this issue. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Chris Miller, Corporate Communications Manager at Visit Phoenix, explores how to use place-based storytelling to make your brand or destination unforgettable; for instance, helping the world understand that Phoenix isn't just a destination; it's an emotion, a feeling, a living story.  Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Luke Peters, Founder and CEO of Apex, shares how to unlock the most value in your brand while you position your company for future acquisition. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Pia Silva, Founder of No B.S. Agency Mastery and author of Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit, shows you how to build the authority machine in your business: Where and how to start. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Tamsen Webster, author of Say What They Can't Unhear: The 9 Principles of Lasting Change, shares… Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Jane McCarthy, Brand Strategist & Creator at Goddess Office and co-author of The Goddess Guide to Branding, shares how to identify and use your authentic feminine brand archetype to grow your business. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Sean Grace, President of Peak Luna Media and author of The Art of the Question: A Guide for Seekers, Dreamers, Problem Solvers, and Leaders, shares Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Dr. Marshall Goldsmith, ranked as the World's #1 Executive Coach and author of 55 books, shares leadership insights found in his new book, The Earned Life. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

In this episode of Partnering Leadership, Mahan Tavakoli speaks with Park Howell, host of Business of Story Podcast, author of Brand Bewitchery, and co-author of The Narrative Gym for Business. Park Howell teaches one of the most powerful tools in storytelling: the And, But, and Therefore (ABT), going through the science behind it and how you can start crafting great stories and communicate more powerfully through the use of this framework. He also shares examples of ABT in history and pop culture and how they shaped and are continuing to shape our world as we know it.  Some highlights:-How growing up in a large family impacted Park Howell-What led Park Howell to the world of marketing and, eventually, the business of storytelling-On learning how to tell great stories and “studying” alongside his son in film school-And, But and Therefore: The DNA of impactful stories-Park Howell gives a Crash Course on ABT-Learning to spot ABTs, from Abraham Lincoln's Gettysburg address to Carly Rae Jepsen's Call Me Maybe-Park Howell's ‘horror story' exerciseMentioned:-Robert Bies, professor and founder of the Executive Masters in Leadership program at Georgetown's McDonough School of Business (Listen to Robert Bies's Partnering Leadership podcast episode here)-Randy Olson, scientist, filmmaker and co-author of The Narrative Gym for Business-Red Ogan, founder of Wenatchee Petroleum -Joseph Campbell, author of The Hero's Journey-Yuval Noah Harari, historian and author of Sapiens: A Brief History of Humankind-Christopher Lochhead, category designer and author-Robert McKee, author, lecturer and story consultant-Abraham Lincoln, 16th U.S. President-Edward Everett, former United States Secretary of State-Ernest Hemingway, novelist, short-story writer and journalist-The Writer's Journey by Christopher Vogler-Bill D. Moyers' PBS Special with Joseph Campbell-Power of Myth, conversations between Bill Moyers and Joseph Campbell-Houston, We Have a Narrative by Dr. Randy OlsonConnect with Park Howell:Brand Bewitchery on AmazonThe Narrative Gym for Business on AmazonPark Howell on LinkedInPark Howell on TwitterPark Howell on FacebookBusiness of Story WebsiteBusiness of Story CoursesConnect with Mahan Tavakoli: Mahan Tavakoli Website Mahan Tavakoli on LinkedIn Partnering Leadership Website