Podcasts about Abts

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Best podcasts about Abts

Latest podcast episodes about Abts

Business of Story
#517: Where to Find The Right Audiences for Your Brand Stories With Rand Fishkin

Business of Story

Play Episode Listen Later May 26, 2025 52:40


Rand Fishkin, Cofounder and CEO of SparkToro, shows you how to avoid the Google/Facebook duopoly to easily and honestly find your audience where they like to consume information and how they like to receive it to make your brand storytelling more impactful. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Business of Story
#516: Lincoln But Trump: Storytelling Similarities Between the Righteous and Riotous with Randy Olson

Business of Story

Play Episode Listen Later May 19, 2025 58:45


Randy Olson, author of the new book, Lincoln BUT Trump: Narrative Metrics and Similarities Between Heroes and Villains, taking a page out of evolution, explores how humans select for the simplest, most problem/solution centric communications by comparing the storytelling techniques of Presidents Abraham Lincoln and Donald Trump. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Business of Story
#515: How to Build an Unforgettable Brand Using Neuroscience with Rande Vick

Business of Story

Play Episode Listen Later May 12, 2025 51:48


Rande Vick, Founder of the Vick Agency and author of the new book, NeuroBranding: The Brain-Based Method to Make Your Brand Unforgettable, reveals how to use neuroscience in your storytelling to make your brand unforgettable. . Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Business of Story
#514: How to Effectively Position Your B2B Brand With April Dunford

Business of Story

Play Episode Listen Later May 5, 2025 64:06


April Dunford unpacks the proven frameworks behind her bestsellers Obviously Awesome and Sales Pitch to help you craft positioning that sells. Whether you're scaling a growth-stage startup or leading a legacy tech brand, you'll leave this episode with the tools to own your space in the market—and tell your brand story in a way only you can. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.    #StoryOn!   ≈Park

Business of Story
#513: How to Unlock Brand Alignment to Accelerate Your Business Growth

Business of Story

Play Episode Listen Later Apr 28, 2025 60:13


Brand Gordon Jr., founder and CEO of Big Picture Thinking, shares how to unlocking the hidden power of brand alignment to maximize your business potential. By aligning every aspect of their brand—from internal culture to customer experience—you can achieve exponential growth and stand out in today's competitive market. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

But Where Are You Really From?: An Asian-American Struggle

Have you ever stopped to think about if you live your life out on the edge? It sounds cliche, but how close to "average" is your life? If you've wondered these things, this week's episode aims to dive into this exact topic.From a young age, your podcast hosts have been pushed to excel in all areas of life. From academic studies to extra-curricular pursuits - all the way to careers in adulthood. And looking back, neither of us could say that this was the average experience in the US. Where does that legacy of seeking excellence leave us in our adulthood? Jesse believes that there is almost a thrill-chasing habit from chasing excellence that is ultimately hollow. Angela rightfully points out that many of these end pursuits are externally driven and may not reflect what we truly want. At the end of the day, what do you listeners think? Do you feel like you live a life outside the norm? Let us know from wherever you're listening to us!-------Use promo code "whereareyoufrom10" for 10% off all Real You Mandarin online courses & offerings designed specifically for ABCs, ABTs, and other advanced Mandarin learners. Preview a free lesson and learn more at ⁠⁠⁠⁠⁠⁠www.realyoumandarin.com⁠⁠⁠⁠⁠⁠-------Follow us on Instagram at @whereareyoufrompod and on TikTok at @butwhereareyoureallyfrom

Business of Story
#512: How to Use Candor and Kindness for Profound Leadership Storytelling

Business of Story

Play Episode Listen Later Apr 21, 2025 53:01


Betsy Petrie, founder of Betsy Petrie Consulting and author of RAILS-Talk: A Tough Conversations Workbook for Managers of People, believes human to human communication is the first and final frontier. If you're looking for better collaboration from yourself and/or others, or not sure what productivity problem you're trying to solve, this show is for you. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

But Where Are You Really From?: An Asian-American Struggle

With all of the technological innovations that we live with everyday, are we already living in the future? From home help robots to invisibility cloaks, so many things we imagined to be impossible are coming to life today. And although not all the promises of technology are here just yet, many advancements promise to revolutionize humanity tomorrow. One area of advancement live today is artificial intelligence. Not yet the SkyNet idea of tomorrow, but different algorithmic products already permeate our lives. From ChatGPT to Google's AI search summaries, AI holds the promise to transform the way we find knowledge and the way we work. What do you think listeners? Are there specific advancements in technology that excite you? Let us know in the comments or on social media!-------Use promo code "whereareyoufrom10" for 10% off the Real You Mandarin: Beginnings online course co-created by Angela, designed specifically for ABCs & ABTs. Preview a free lesson and check out the full syllabus at ⁠⁠⁠⁠⁠⁠www.realyoumandarin.com⁠⁠⁠⁠⁠⁠-------Follow us on Instagram at @whereareyoufrompod and on TikTok at @butwhereareyoureallyfrom

Business of Story
#511: How to Avoid Fauxthenticity With Your Brand Story Using the 50% Rule

Business of Story

Play Episode Listen Later Apr 14, 2025 54:54


Erin Hatzikostas, founder of b Authentic Inc, and author of  The 50% Rule, reveals how to bring your true self to the world so you will outperform all of the schmucks out there.  Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

But Where Are You Really From?: An Asian-American Struggle

White Lotus Season 3 has come to an end and we have...thoughts. We're discussing the whole season in review of our most WTF moments - the ones that lived rent free in our heads for days after watching it. From the infamous brotherly love incident to the completely unhinged cocktail lounge monologue from Frank, we relive it all. And yes, we do talk about the most ridiculous and unbelievable moments to us from the season finale, and what we think creator Mike White's "moral of the story" is throughout the series. What were the craziest moments for you from this season? Let us know in the comments below!**BIG FAT SPOILER ALERT that if you have not finished watching Season 3 of White Lotus and care about spoilers, please don't watch this video until after you've caught up.**-------Use promo code "whereareyoufrom10" for 10% off all Real You Mandarin offerings, including the Real You Mandarin: Beginnings online course co-created by Angela, and the Real You Mandarin: The Podcast Transcript Membership, all designed specifically for ABCs, ABTs, and other advanced Mandarin learners. Preview a free lesson and check out the full syllabus at ⁠⁠⁠⁠⁠⁠www.realyoumandarin.com⁠⁠⁠⁠⁠⁠-------Follow us on Instagram at @whereareyoufrompod and on TikTok at @butwhereareyoureallyfrom

Business of Story
#510: How to Use Your Growth Mindset to Craft and Share a Lucrative Brand Story

Business of Story

Play Episode Listen Later Apr 7, 2025 63:37


DESCRIPTION: Shane McGlaughlin, founder of StoryShift Creative, explores the science behind fixed vs. growth mindset and how it impacts performance, leadership, and resilience. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Business of Story
#509: How to Make Your Brand Story Stand Out With Deliberate Disruption

Business of Story

Play Episode Listen Later Mar 31, 2025 52:33


Bernadette McClelland, founder of the Deliberate Disruption Academy and author of SHIFT AND DISRUPT: Stop Selling Widgets. Start Selling Wisdom, shows you how to stop selling widgets and start selling wisdom through the power of StorySelling. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

But Where Are You Really From?: An Asian-American Struggle

Do you believe in telepathy or ESP-like phenomena? This week we discuss "The Telepathy Tapes," a podcast that explores if non-verbal autistic individuals have the ability to read minds. The ability to look into another's mind is considered a fantastical power, but what would it take to convince you that it is real in certain individuals? In-house "woo woo" Angela and "skeptic" Jesse debate the ways that the podcast presents this concept. Many of these non-verbal individuals engage in something called "spelling", where they point at letters or otherwise type out words that someone in the room is thinking. While this ability appears to be compelling, the skeptics may be prone to believe there is some creative storytelling to this series rather than concrete explanations. Regardless of your belief in telepathy, we encourage you to explore the podcast series yourself, if for nothing else, a bit of entertainment as it's quite interesting. Do you believe that telepathy may be possible? Let us know in the poll or comments!-------*Podcasters' Note: Angela mistakenly refers to "spelling" as "typing" in the actual episode. Also, thanks for bearing with our tech issues affecting Angela's audio a few minutes into the episode.-------Use promo code "whereareyoufrom10" for 10% off the Real You Mandarin: Beginnings online course co-created by Angela, designed specifically for ABCs & ABTs. Preview a free lesson and check out the full syllabus at ⁠⁠⁠⁠⁠⁠www.realyoumandarin.com⁠⁠⁠⁠⁠⁠-------Follow us on Instagram at @whereareyoufrompod and on TikTok at @butwhereareyoureallyfrom

Business of Story
#508: How to Apply Mediocrity Repellant to Your Brand Storytelling

Business of Story

Play Episode Listen Later Mar 24, 2025 59:23


Cameron Day whose job title is “Mediocrity Repellant,” author of the Advertising Survival Guide trilogy, shares how to make your brand storytelling irresistible, sometimes even outlandish. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

But Where Are You Really From?: An Asian-American Struggle

Did you hear about the SUV-sized drones, plasmoids, orbs, and other strange objects in the sky over New Jersey/the East Coast the past few months, or is this the first time you're hearing about it?We discuss this strange phenomena that started around the holidays in 2024 and continued for several months, where folks were claiming these large drones and other unidentified aerial objects were following them or seemingly "mapping" their neighborhoods. Despite the sheer volume of sightings and videos uploaded, there was little to no mainstream media coverage and a brushing off by both presidential administrations as either something they simply couldn't explain, or "were ours" and therefore nothing to worry about. What's more, though the majority of video footage was uploaded to TikTok directly by those on the ground, the algorithm was seemingly suppressing views and distribution of drone-related footage, to the point where everyone's favorite Real Housewife Bethenny Frankel became one of the leading voices on these drone sightings and led the charge in calling them "Dior bags" in order to evade the algorithmic suppression. This all leaves us wondering...what the heck is going on?! At best these things really were all "ours" and the government was conducting some strange experiment on the American people. Or worse (and human), it was foreign adversaries spying on or otherwise displaying a show of force. Or worst (and not human - for those of us who are inclined to believe), it was aliens. Of note, at the same time these SUV-sized drones were happening, there were whistleblower stories coming out from former Special Forces personnel and those who worked in the UAP ("unidentified anomalous phenomena" fka "UFO") retrieval/reverse engineering program about first- and second-hand experiences with unknown technology and alien presences, but barely anyone heard about it amidst all the hubbub of the drones. What do you think all of this aerial activity was? Our government? Foreign adversaries? Aliens? Something else? Let us know in the poll or comments!-------Use promo code "whereareyoufrom10" for 10% off the Real You Mandarin: Beginnings online course co-created by Angela, designed specifically for ABCs & ABTs. Preview a free lesson and check out the full syllabus at ⁠⁠⁠⁠⁠⁠www.realyoumandarin.com⁠⁠⁠⁠⁠⁠-------Follow us on Instagram at @whereareyoufrompod and on TikTok at @butwhereareyoureallyfrom

Business of Story
#507: How to Quickly Turn Minutiae into Marketing Momentum For Rapid Growth

Business of Story

Play Episode Listen Later Mar 17, 2025 58:05


Mike Allton, AI Consultant & Trainer at The AI Hat, shares how to operationalize AI in your business to free up your brand storyteller. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn!

But Where Are You Really From?: An Asian-American Struggle
168. But What Have You Really Been Doing?

But Where Are You Really From?: An Asian-American Struggle

Play Episode Listen Later Mar 14, 2025 17:12


We're back with a life update where we chat about the most fun recent things we've been up to during our off-season break, Angela being re-energized and doubling down on Real You Mandarin efforts, Jesse enjoying the semi-single (read: open relationship) life, and coming to terms with getting older and potentially wanting plastic surgery?!Let us know what you've been up to during our break in the comments below or on social media!-------Use promo code "whereareyoufrom10" for 10% off the Real You Mandarin: Beginnings online course co-created by Angela, designed specifically for ABCs & ABTs. Preview a free lesson and check out the full syllabus at ⁠⁠⁠⁠⁠www.realyoumandarin.com⁠⁠⁠⁠⁠-------Follow us on Instagram at @whereareyoufrompod and on TikTok at @butwhereareyoureallyfrom

Business of Story
#506: How to Tell Your Startup Lifecycle Story to Sell Investors & Customers on Your Brand

Business of Story

Play Episode Listen Later Mar 10, 2025 59:54


Gregory Shepard, founder of StartupScience.IO and author of the new book The Startup Lifecycle: The Definitive Guide to Building a Startup from Idea to Exit, share how to plan, launch, execute and exit your business. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Business of Story
#505: How Audacious of a Brand Storyteller are You?

Business of Story

Play Episode Listen Later Mar 3, 2025 51:49


Mark Schaefer, Executive Director of Schaefer Marketing Solutions, talks about the insights of creating awe with your customers to thwart dull robotic AI-created content in his new book, Audacious,  Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn!   ≈Park

Business of Story
#504: The Layer Cake Approach to Creating Your Sweet Brand Story

Business of Story

Play Episode Listen Later Feb 24, 2025 48:25


Allison Capaldi, the Person in Charge of Brand at Zeck, shares her proven Layer Cake approach to brand building. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Business of Story
#503: How to Maintain Brain Health to be Your Best Storytelling Self

Business of Story

Play Episode Listen Later Feb 17, 2025 58:49


Dr. Greg Wells, author of Power House: Elevate Your Energy, Optimize Your Health, and Supercharge Your Performance, details how you activate and maintain brain health to be your best storytelling self. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Business of Story
#502: How a Brand Story of “Turning AI Into Actual Intelligence” is Driving Growth

Business of Story

Play Episode Listen Later Feb 10, 2025 52:33


Aaron Godby, founder of Green Irony, a leading Salesforce and Agentforce implementor, shares how they refined their brand story of Turning AI Into Actual Intelligence and how they use it in their sales and marketing. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Business of Story
#501: Fixing the Misery of Board Meetings With Engaging Storytelling

Business of Story

Play Episode Listen Later Feb 3, 2025 47:31


Robert Wolfe, Founder and CEO of Zeck, shares how he has used brand storytelling to grow and exit his start-ups including MooseJaw and Crowd Rise, and how he now uses engaging stories to make board meetings way more efficient, productive, and even fun. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn!   ≈Park

Faith and Imagination: A BYU Humanities Center Podcast
Ep. 101: Hopkins's Poetry and the Hope – and Rhythms – of New Creation, with Devon Abts

Faith and Imagination: A BYU Humanities Center Podcast

Play Episode Listen Later Jan 28, 2025 51:48


Devon Abts is Research and Operations Director for the Clemente Course in the Humanities, an organization whose mission is to provide transformative educational experiences, in the form of free college courses, for adults who face economic hardship and adverse circumstances. We speak with Devon about her work for this organization. But our primary conversation will …

Business of Story
#500: How to Refine Your Brand Story Strategy in Minutes not Months to Rocket Your Revenue

Business of Story

Play Episode Listen Later Jan 27, 2025 48:33


Sean Schroeder, co-creator of the StoryCycle Genie™ to help businesses create a brand story strategy in minutes not months at a fraction of the the cost of old traditional branding with even greater immediate outcomes, shares how this remarkable tool based on Park Howell's Story Cycle System™ materialized. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Business of Story
#499: How to Create an Enduring Business Based on Your Timeless Brand Story

Business of Story

Play Episode Listen Later Jan 20, 2025 55:16


André-Martin Hobbs, Founder of Prêt Auto Partez (“Auto, Loan, Go” in English) and DecisioningIT shares how the brand story strategy he created using the Story Cycle System eight years ago has made him one of the fastest growing car dealerships in Canada while fending off copycat competitors who try to emulate his unbelievably profitable business model. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Business of Story
#498: Why Your Brand Story Needs a Radical Focus and How to Find It

Business of Story

Play Episode Listen Later Jan 13, 2025 51:14


Mark Rampolla, fouder of ZICO Coconut Water and author of High Hanging Fruit: Build Something Great By Going Where No One Else Will, shares how to built such a robust brand that you buy it back after selling. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Business of Story
#497: How to Land Your Ideal Job by Telling Your Accomplishment Stories

Business of Story

Play Episode Listen Later Jan 6, 2025 60:36


Amanda Miller, Your Career Advocate, an expert resume writer and job-search coach, shares how to use storytelling to land your ideal job. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Business of Story
#494: How to Make Culture Change Easy Using Your Stories

Business of Story

Play Episode Listen Later Dec 30, 2024 59:21


Jamie Notter co-founder of PROPEL and author of the new book Culture Change Made Easy, explores how to embrace, instigate and manage business culture change in what seems like the fastest cultural changes we're all experiencing in the world. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Business of Story
495: How to Reframe Your Personal Brand Story With the Vital Framework

Business of Story

Play Episode Listen Later Dec 23, 2024 56:32


Katie Richardson, an Executive Business/Life Coach, shares the powerful system called the VITAL FRAMEWORK that will show your audience how to lift the drag in their business and life and help them achieve parabolic growth. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

But Where Are You Really From?: An Asian-American Struggle

"The Happiness Curve" is a concept that postulates that on average, a person's happiness acts as a U-shaped curve where you are happiest in your youth, happiness starts to decline in your 30s/40s, and picks back up as you get into your 50s and beyond. In this episode, we discuss what we think about this phenomenon. Full disclosure, we did get the decades slightly wrong lol, but we generally discuss why we think it could be that people get happier as they get older due to things like changing perspectives on *what* brings them happiness. We also ponder whether this study will continue to reflect the average person as we shift into different generational cohorts who hold very different values (i.e., millennials not necessarily wanting to wait until retirement to "enjoy" life). What do you think about The Happiness Curve? Do you think you're happier now than you were when you were younger? Is it about perception of happiness or something else? Let us know in the comments below! ------- Use promo code "whereareyoufrom10" for 10% off the Real You Mandarin online course co-founded by Angela, designed specifically for ABCs & ABTs. Preview a free lesson and check out the full syllabus at ⁠⁠⁠⁠www.realyoumandarin.com⁠⁠⁠⁠ ------- Follow us on Instagram at @whereareyoufrompod and on TikTok at @butwhereareyoureallyfrom --- Support this podcast: https://podcasters.spotify.com/pod/show/butwhereareyoureallyfrom/support

Business of Story
494: Speaking Secrets to Dramatically Increase the Impact of Your Stories

Business of Story

Play Episode Listen Later Dec 16, 2024 45:52


Laurie Schloff, an Executive Communication Coach at Partners in Communication, Inc., shares the speaking techniques that will dramatically increase the impact of your stories. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

stories business speaking secrets park partners dramatically your brand wield abts narrative gym laurie schloff craft spellbinding stories
But Where Are You Really From?: An Asian-American Struggle
166. Should Video Games Represent Us?

But Where Are You Really From?: An Asian-American Struggle

Play Episode Listen Later Dec 13, 2024 19:41


Have you ever spent hours in anticipation of your next escape, only to find that you can't quite see yourself in that narrative? If you're a gamer, you might find that to be common, depending on the category of game you're primarily interested in. This week, we're discussion the issue of representation in big box video games. Video games have to walk a fine line between representing an escape, while allowing the player to immerse themselves into the world. The details of immersion can often make or break how invested the player is. We discuss examples of how immersion deepens or breaks from the experience, from Witcher - Blood Origin to Assassin's Creed Shadows. Have you played a recent video game that helped you immerse deeply in its lore and universe? Let us know what you played in the comments below or on our social media! ------- Use promo code "whereareyoufrom10" for 10% off the Real You Mandarin online course co-founded by Angela, designed specifically for ABCs & ABTs. Preview a free lesson and check out the full syllabus at ⁠⁠www.realyoumandarin.com⁠⁠ ------- Follow us on Instagram at @whereareyoufrompod and on TikTok at @butwhereareyoureallyfrom --- Support this podcast: https://podcasters.spotify.com/pod/show/butwhereareyoureallyfrom/support

Business of Story
#493: How to Unlock Customer Insights That Make Your Stories Sell

Business of Story

Play Episode Listen Later Dec 9, 2024 56:22


Vivek Shankar, Fractional Content Marketing Strategist, explores why few companies have a handle on what their story is and how to communicate it in an audience-appropriate way. Conducting audience research by asking the right questions is how you solve this issue. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

But Where Are You Really From?: An Asian-American Struggle

Have you ever taken a moment to look back on your actions from a different period of your life? Have you ever wondered why you made certain decisions and whether or not they were wholly yours? This week, we take a walk down memory lane and evaluate the impact some of our decisions in our 20s have on our lives right now. For Angela, the importance of building her own family has been pressing - both physically and emotionally. On the other hand, Jesse has struggled with finding meaning in the choices that he's made. Ultimately, both of us agree that making decisions in your 20s is not easy. However, the decisions are yours to make and yours to own - and worth taking a moment to think about how that will impact your future self. If you could go back in time, would you make any choices differently in your 20s? Let us know in the comments below! ------- Use promo code "whereareyoufrom10" for 10% off the Real You Mandarin online course co-founded by Angela, designed specifically for ABCs & ABTs. Preview a free lesson and check out the full syllabus at ⁠www.realyoumandarin.com⁠ ------- Follow us on Instagram at @whereareyoufrompod and on TikTok at @butwhereareyoureallyfrom --- Support this podcast: https://podcasters.spotify.com/pod/show/butwhereareyoureallyfrom/support

Business of Story
#492: How to Leverage the Power of Place-Based Storytelling

Business of Story

Play Episode Listen Later Dec 2, 2024 47:50


Chris Miller, Corporate Communications Manager at Visit Phoenix, explores how to use place-based storytelling to make your brand or destination unforgettable; for instance, helping the world understand that Phoenix isn't just a destination; it's an emotion, a feeling, a living story.  Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Business of Story
#491: How to Leverage Your Brand Story for a Profitable Business Exit

Business of Story

Play Episode Listen Later Nov 25, 2024 48:34


Luke Peters, Founder and CEO of Apex, shares how to unlock the most value in your brand while you position your company for future acquisition. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

But Where Are You Really From?: An Asian-American Struggle
164. Bilingual Parenting ft. Sunny Horstmann

But Where Are You Really From?: An Asian-American Struggle

Play Episode Listen Later Nov 22, 2024 37:25


We've often grappled with reconciling our identities as Asian-Americans, straddling two or more cultures between our family's motherland and the western environment in which we actually grew up. For many of us who did not grow up in Asia, when the time comes to think about trying to pass on that culture - and especially the language - to our children or future children, that task can seem incredibly daunting. In this episode, we chat with guest Sunny Horstmann about how she set up the structure and environment to raise her two kids in a bilingual (Mandarin Chinese/English) environment and the village she's created to help other parents struggling to wade through these murky waters. We talk about the importance of having a support system, fighting the idea that your Mandarin needs to be perfect to get started, how we may unknowingly bring biases from our own language learning experiences into how we teach our children, and much more. Do you have aspirations to create (or continue!) a bilingual environment for your family? What has your experience been like? Let us know in the comments below or on our social media! Follow Sunny on Instagram at @spotofsunshinechinese, on her website at spotofsunshine.com, and join the waitlist for the next time her membership opens up for her bilingual parenting community. Follow us on Instagram at @whereareyoufrompod and on TikTok at @butwhereareyoureallyfrom *Podcasters' Note: for those watching the video, sorry for the freezing up. Sunny's wifi had some issues - ah, the joys of remote recording and crossing international lines! :D ------- Use promo code "whereareyoufrom10" for 10% off the Real You Mandarin online course co-founded by Angela, designed specifically for ABCs & ABTs. Preview a free lesson and check out the full syllabus at www.realyoumandarin.com-- --- Support this podcast: https://podcasters.spotify.com/pod/show/butwhereareyoureallyfrom/support

Business of Story
#490: How to Quickly Build a Badass Brand to Profit on Your Expertise

Business of Story

Play Episode Listen Later Nov 18, 2024 50:29


Pia Silva, Founder of No B.S. Agency Mastery and author of Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit, shows you how to build the authority machine in your business: Where and how to start. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

But Where Are You Really From?: An Asian-American Struggle
163. Food As A Way Into Taiwanese Culture ft. Lisa Cheng Smith (Yun Hai)

But Where Are You Really From?: An Asian-American Struggle

Play Episode Listen Later Nov 15, 2024 45:06


We've often talked about how food is one of the most easily accessible ways into a culture, and this episode's guest is a perfect living example of that. Lisa Cheng Smith, founder of Yun Hai Shop in NYC, started Yun Hai as a way to explore her Taiwanese identity. Growing up as a half-Taiwanese/half-American individual, the question of "but where am I really from?" has always been something she was trying to figure out, and Yun Hai allowed her to explore that answer for herself. Today, Yun Hai is not only a brick and mortar shop in NYC that features artisanal food ingredients from Taiwan, it's also an online retailer, a wholesaler to restaurants, and an important English-based online resource about Taiwanese food and culture through its highly popular Substack. It even made waves last year when it was chosen as one of the few stops former Taiwanese President Tsai Ing-Wen made on her trip to the US! Listen in to hear about how and why Lisa got started with Yun Hai, how it allowed her to tap into both her Taiwanese and Taiwanese-American parts of her identity, why she cares about giving more spotlight to the art of Taiwanese home cooking, and the upcoming launch of Yun Hai's new Taiwanese cooking show coming out in early December that'll help share more of that spirit to the masses. If you have questions for Lisa or thoughts about the episode, let us know in the comments below or on our social media! For all things Yun Hai, find them at: Instagram: @yunhaishop YouTube:  https://www.youtube.com/@yunhaishop Online shop: https://yunhai.shop/ Substack: https://yunhai.substack.com/ Cooking show waitlist: https://yunhai.shop/cooking-show ------- Use promo code "whereareyoufrom10" for 10% off the Real You Mandarin online course co-founded by Angela, designed specifically for ABCs & ABTs. Preview a free lesson and check out the full syllabus at www.realyoumandarin.com ------- Follow us on Instagram at @whereareyoufrompod and on TikTok at @butwhereareyoureallyfrom --- Support this podcast: https://podcasters.spotify.com/pod/show/butwhereareyoureallyfrom/support

Business of Story
#489: How to Inspire Meaningful, Lasting Change and Build Enduring Buy-in

Business of Story

Play Episode Listen Later Nov 11, 2024 55:46


Tamsen Webster, author of Say What They Can't Unhear: The 9 Principles of Lasting Change, shares… Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

But Where Are You Really From?: An Asian-American Struggle

"More money, more problems" as they say. But is financial inequality in a relationship a unique problem or does it just exacerbate existing ones? This week, we examine how financial inequality impacts the quality of our relationships. Having both had the New York experience, your hosts understand what it feels like to struggle on a budget. But these days, we're looking at the question of differing finances from different perspectives. What fears and insecurities does a financially dependent partner experience? What are the frustrations and uncertainties that the financially independent partner feels in a provider role? Tune in to find out, and join the conversation in the comments on our social media! Who financially contributes more in your relationship and how does that make each of you feel? Follow us on Instagram at @whereareyoufrompod and on TikTok at @butwhereareyoureallyfrom ------- Use promo code "whereareyoufrom10" for 10% off the Real You Mandarin online course co-founded by Angela, designed specifically for ABCs & ABTs. Preview a free lesson and check out the full syllabus at www.realyoumandarin.com --- Support this podcast: https://podcasters.spotify.com/pod/show/butwhereareyoureallyfrom/support

Business of Story
#487: How to Discover Your Brand's Authentic Feminine Archetype

Business of Story

Play Episode Listen Later Nov 4, 2024 45:58


Jane McCarthy, Brand Strategist & Creator at Goddess Office and co-author of The Goddess Guide to Branding, shares how to identify and use your authentic feminine brand archetype to grow your business. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

But Where Are You Really From?: An Asian-American Struggle

The 2024 General Election is coming up in a matter of days... thank god because we are over it, lol. No matter which side of the political spectrum you fall on, I think many of us can agree that we are tired of the reality TV show style media coverage around the two candidates, the BS of the general political "machine" behind the two parties, and a frequently missing focus on the needs of the actual people of this nation. Despite feeling a simultaneous fervor and fatigue around the election, if you still have not voted yet, please go out and vote! It's important to stand up for what matters to you, especially if you want things to be different for the future of this country. How are you feeling about the upcoming election and/or the news cycle surrounding all of this? Predictions? Hopes for the future? Let us know in the comments on our social media! Follow us on Instagram at @whereareyoufrompod and on TikTok at @butwhereareyoureallyfrom ------- Use promo code "whereareyoufrom10" for 10% off the Real You Mandarin online course co-founded by Angela, designed specifically for ABCs & ABTs. Check out the full syllabus and sample content at www.realyoumandarin.com --- Support this podcast: https://podcasters.spotify.com/pod/show/butwhereareyoureallyfrom/support

Business of Story
#487: How to Ask Better Questions and What Happens When You Don't

Business of Story

Play Episode Listen Later Oct 28, 2024 56:32


Sean Grace, President of Peak Luna Media and author of The Art of the Question: A Guide for Seekers, Dreamers, Problem Solvers, and Leaders, shares Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Business of Story
#486: Marshall Goldsmith: How to Live the Earned Life

Business of Story

Play Episode Listen Later Oct 21, 2024 40:08


Dr. Marshall Goldsmith, ranked as the World's #1 Executive Coach and author of 55 books, shares leadership insights found in his new book, The Earned Life. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Business of Story
How to Build A Positive Company Culture With Your Storytelling

Business of Story

Play Episode Listen Later Oct 14, 2024 42:06


Fran Mallace, President & CEO of Make-A-Wish Arizona, shares what she has learned in her nearly 40 years in communications and media sales on how to build strong teams and lasting relationships with your storytelling. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn!

Business of Story
#484: How to Share Your Brand Story With Those Who Don't Look Like You

Business of Story

Play Episode Listen Later Oct 7, 2024 49:58


Hugo O'Doherty, Director of Partnerships of Moving2 Canada, shares how to communicate your brand — its story, its value, its goods or services — to people who don't look like you or don't have the same cultural reference points as you. Namely, newcomers or immigrants. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Business of Story
#483: How to Fix Your Boring Pitches in Boring Niches

Business of Story

Play Episode Listen Later Sep 30, 2024 46:45


Will Barron, Managing Director of salesman.com and author of Selling Made Simple: Find and Close More Sales Using Proven Step-by-Step Frameworks, shares how to use a simple framework to make your boring business-2-business pitches in the boring niches you serve because boring is in the eye of the beholder. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Partnering Leadership
341 [Best of] Park Howell on Powerful Storytelling and Communication Through the ABT Framework | Partnering Leadership Global Thought Leader

Partnering Leadership

Play Episode Listen Later Aug 27, 2024 50:04


In this episode of Partnering Leadership, Mahan Tavakoli speaks with Park Howell, host of Business of Story Podcast, author of Brand Bewitchery, and co-author of The Narrative Gym for Business. Park Howell teaches one of the most powerful tools in storytelling: the And, But, and Therefore (ABT), going through the science behind it and how you can start crafting great stories and communicate more powerfully through the use of this framework. He also shares examples of ABT in history and pop culture and how they shaped and are continuing to shape our world as we know it.  Some highlights:-How growing up in a large family impacted Park Howell-What led Park Howell to the world of marketing and, eventually, the business of storytelling-On learning how to tell great stories and “studying” alongside his son in film school-And, But and Therefore: The DNA of impactful stories-Park Howell gives a Crash Course on ABT-Learning to spot ABTs, from Abraham Lincoln's Gettysburg address to Carly Rae Jepsen's Call Me Maybe-Park Howell's ‘horror story' exerciseMentioned:-Robert Bies, professor and founder of the Executive Masters in Leadership program at Georgetown's McDonough School of Business (Listen to Robert Bies's Partnering Leadership podcast episode here)-Randy Olson, scientist, filmmaker and co-author of The Narrative Gym for Business-Red Ogan, founder of Wenatchee Petroleum -Joseph Campbell, author of The Hero's Journey-Yuval Noah Harari, historian and author of Sapiens: A Brief History of Humankind-Christopher Lochhead, category designer and author-Robert McKee, author, lecturer and story consultant-Abraham Lincoln, 16th U.S. President-Edward Everett, former United States Secretary of State-Ernest Hemingway, novelist, short-story writer and journalist-The Writer's Journey by Christopher Vogler-Bill D. Moyers' PBS Special with Joseph Campbell-Power of Myth, conversations between Bill Moyers and Joseph Campbell-Houston, We Have a Narrative by Dr. Randy OlsonConnect with Park Howell:Brand Bewitchery on AmazonThe Narrative Gym for Business on AmazonPark Howell on LinkedInPark Howell on TwitterPark Howell on FacebookBusiness of Story WebsiteBusiness of Story CoursesConnect with Mahan Tavakoli: Mahan Tavakoli Website Mahan Tavakoli on LinkedIn Partnering Leadership Website