Podcasts about avoiding common mistakes

Send us a textUnlocking Medium Success: Building an Audience and Monetizing Your ContentGrab a Copy of the Build Your Audience Book: https://platformgrowthbooks.comIn this episode of the Market Your Message Show, Jonathan Milligan dives into hidden opportunities within Medium.com, a platform for thinkers and storytellers. The discussion revolves around Benjamin Hardy's journey from having no audience to gaining 20,000 subscribers in just six months. The episode outlines key strategies for thriving on Medium, including focusing on quality content, leveraging Medium's unique ecosystem, and engaging with its community. Jonathan also provides valuable tips from his book, 'Your Message Matters,' on successfully building an audience and creating impactful content on Medium. Listeners are encouraged to follow along with the book, which is available for free as an audiobook.00:00 From Obscurity to 20,000 Subscribers: Benjamin Hardy's Journey00:28 Introduction to Medium: A Platform for Thinkers and Storytellers01:27 The Medium Traffic Playbook: Chapter 11 Overview01:35 Benjamin Hardy's Medium Success Story03:02 Understanding Medium's Unique Audience03:28 Avoiding Common Mistakes on Medium05:45 Adopting the Thought Leader Mindset06:41 Your Medium Success Roadmap09:46 Today's Exercise: Analyzing Popular Medium Articles11:37 Key Takeaways and Conclusion

Today I got to have an amazing conversation that busts myths and makes the road to recovery seem simple and in one's reach. My guest's message is that you can solve even complex health problems with a systematic and proven step by step approach. Mel Hopper Koppelman, Program Director at Synthesis Health Lab, is the go-to expert for people who've "tried everything" to heal their chronic illness but keep hitting dead ends. By guiding her patients through a systematic 5 Stage Process, she helps patients achieve a 50%+ reduction in symptoms without endless supplements or constant lab testing. With two master's degrees and 15 years of clinical experience, Mel has pioneered a revolutionary approach that combines Chinese medicine, functional medicine, and developmental neurology. Her methods have helped thousands of patients recover from conditions like chronic fatigue, autoimmune disorders, and fibromyalgia when conventional and functional medicine failed. In a world where chronic illness is skyrocketing and patients spend thousands on supplements and lab tests without getting better, Mel is passionate about providing relief. Instead of chasing symptoms and over-focusing on lab markers, she helps people understand the first principles of healing and repair their nervous system's foundation. Her mission is transforming how we approach chronic illness by bridging the gap between ancient wisdom and modern neuroscience. Connect with Mel via: Email: melhk@fastmail.com Website: https://synthesishealth.co/shl FB: Mel Hopper Koppelman IG: @synthesishealth.co Linked In: Mel Hopper Koppelman Listeners can apply to be a free Guest in the Synthesis Health Solutions and Support Group. They can find the application at https://synthesishealth.co/shl Visit https://marinabuksov.com for more holistic content. Music from https://www.purple-planet.com. Disclaimer: Statements herein have not been evaluated by the Food and Drug Administration. Products listed are not intended to diagnose, treat, cure, or prevent any diseases.

In this special episode of the Buying Online Businesses podcast, Jaryd Krause sits down with Michael Frew, M&A advisor at WebStreet (formerly Empire Flippers Capital), to answer those exact questions—and more. Michael’s journey is a masterclass in strategic growth: from buying his first Amazon affiliate site to managing a multi-eight-figure portfolio of digital businesses across SaaS, e-commerce, content, and ad-based models. With a background in business, economics, and over 20 years in software development, Michael brings a rare blend of technical and financial insight into what makes a great acquisition—and what to avoid at all costs. In this episode, you will learn: How do you assess your budget and decide the right entry point for buying a business? Why can some deal structures kill a deal, and what works better? What did Michael’s multiple acquisitions teach him about risk, leverage, and operational focus? The evolving role of AI in online business—and whether it’s a threat, an opportunity, or both. Packed with insights from someone who’s seen it all, this episode is essential for first-time buyers and seasoned investors. Now, let’s dive in! Episode Highlights 05:00 What Does It Mean to Buy an Online Business? 08:25 Challenges Faced When Buying Your First Online Business 14:50 Financing Your First Business Purchase 21:00 Lessons Learned from Multiple Acquisitions 27:30 Systems and Automation for Business Growth 32:40 Adding Value After Acquisition 38:00 Avoiding Common Mistakes in Business Acquisition Key Takeaways ➥ Buying an online business offers a shortcut to entrepreneurship with established revenue streams and growth potential. ➥ Conducting thorough due diligence and evaluating financials are critical to making a successful online business acquisition. ➥ Acquiring multiple businesses diversifies risk and increases cash flow by expanding your revenue sources. ➥ Learning from multiple acquisitions helps streamline processes, identify successful strategies, and integrate businesses efficiently. ➥ Effective delegation and building a strong team are key to managing multiple businesses successfully. About Michael Frew Michael Frew is the M&A advisor for Webstreet which was formerly Empire Flippers Capital. He received his B.S. and MBA in Business and Economics while studying in China, Hong Kong & The Netherlands, as well as several post-graduate information security certifications.Having been a successful software developer and consultant for two decades, he pivoted to collaborating with other developers on small side projects to help them gain traction and grow their bootstrapped businesses. This led to a deep dive into the niche world of digital business M&A. What started with the acquisition of a small Amazon Affiliate site led to managing an eight-figure portfolio of e-commerce, SaaS, content, and advertising businesses a decade later. Michael's business acquisition insights have been featured in dozens of media outlets like FE International, Indie Hackers, and Empire Flippers. Connect with Michael Frew ➥ https://www.michaelfrew.com ➥ https://content.devdrivenacquisitions.com Resource Links ➥ Connect with Jaryd Krause - https://www.linkedin.com/in/jarydkrause ➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com ➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/ ➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/➥ Connect with Jaryd here - https://www.linkedin.com/in/jarydkrause ➥ Cloud Ways (Website Hosting) - https://bit.ly/40tjyjG ➥ Surfer SEO (SEO tool for content writing) - https://bit.ly/3WWMKjM ➥ Market Muse (Content Marketing Software) - https://bit.ly/3Me39L0

In this episode, Dylan sits down with Courtney Hubbard, Director of Project Management at BoxUp, to dive into the world of custom packaging for small businesses. Courtney shares her journey helping build BoxUp from the ground up and how her competitive spirit helped shape a company known for empowering ecommerce brands with small-batch, high-quality packaging.Courtney discusses the emotional impact of packaging, the difference it makes in brand identity, and why even the smallest details—like tape or filler—can leave a lasting impression. She also covers packaging trends for 2025, sustainability shifts, and actionable tips for businesses just starting to explore custom packaging.In this episode, we discuss:[01:02] Courtney's Story: From Startup Days to Director of Project Management[04:35] Why Custom Packaging Is More Than Just a Box[08:21] Entry-Level Customization Tips on a Budget[11:18] Avoiding Common Mistakes in Small Business Packaging[15:44] Inside vs. Outside Box Design: Strategy & Security[19:02] Packaging Trends for 2025 and Sustainability[23:29] How to Get Started: $1 Samples, Custom Proofs & Special OffersConnect with Courtney & BoxUp:

This week Rachel and Lynne are chatting about freelancer websites with Michal Eisik, a copywriter and course creator who shares her expertise on creating effective websites and freelance portfolios. We discuss: the importance of having a well-designed, easy-to-update website the value of client testimonials, and how to manage clippings and case studies website analytics and user behaviour whether you should display pricing on your website Michal also provides insights into different approaches to using your website for lead generation, along with a list of must-have tools for freelancers Whether you're a freelance writer, copywriter, or creative, this episode is packed with actionable advice to help you succeed. Connect with Michal at https://www.michaleisik.com/  Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com   Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co 

Attorney Todd Whatley addresses the critical components of trust management and highlights common trust mistakes that attorneys should help clients avoid. He provides insight into how elder law attorneys can differentiate themselves from DIY solutions and financial advisors attempting to provide estate planning.• DIY estate planning services and financial advisors are aggressively targeting clients, claiming lawyers aren't necessary• Trust documents need specialized language to handle incapacity periods before death, not just asset transfers after death• Testamentary trusts provide significant protection from bankruptcy, divorce, and lawsuits for beneficiaries• The biggest mistake in trust planning is failure to fund the trust by properly titling assets• Multiple co-trustees often create family conflict; consider recommending corporate trustees instead• Careful trustee selection is critical for proper trust administration• Trustees have fiduciary duties and should maintain detailed records and communication• Attorneys should avoid amending other professionals' trust documents due to malpractice concerns• Regular trust reviews (every five years) are essential as family situations and laws changeFor more information about Todd's elder law coaching services, visit theelderlawcoach.com to schedule a free consultation call.Information to help you answer all of your questions about aging.

Researching and booking your wedding vendors using today's social media can be very frustrating. However, maybe it's the way that you are approaching the wedding vendors, that's causing the issues?   This podcast is for engaged couples who are stressed out with wedding planning and family expectations but want a fun wedding day.   Our hosts Sal and Sam, and special guest Heidi Hanson discuss how to effectively book wedding vendors online.   They emphasize the importance of good communication with wedding vendors like providing key details like the wedding date, time, and location upfront.   Important topics discussed include avoiding certain phrases that may deter quality vendors, conducting thorough research, and maintaining respectful relationships with vendors.   Stress-free Wedding Planning Podcast #135: Planning Your Dream Wedding Without the Stress - How To Book Vendors Online with Guest Heidi Hanson Host: Sal & Sam Music: "Sam's Tune" by Rick Anthony Guest: Heidi Hanson from Heidi Hanson Photography   TIMESTAMP   00:00 Introduction: Planning Your Dream Wedding Without the Stress - How To Book Vendors Online with Guest Heidi Hanson   03:30 Effective Communication with Wedding Vendors   04:30 Special Guest: Heidi Hanson on Vendor Interactions   05:30 Avoiding Common Mistakes in Vendor Communication   06:30 Keywords to avoid   07:30 The Importance of Providing Clear Information   08:30 Date, time and location   10:30 Heidi Hanson social media   11:00 Wedding Tip Wednesday   14:00 Researching vendors   15:00 Building Lasting Relationships with Vendors   16:00 Vendors sharing important information   17:15 Don't "ghost" your vendors   18:00 “Internet voodoo”   18:45 The Value of Feedback and Vendor Relationships   19:30 4 key elements for a strong vendor relationship   20:30 Transforming Vendor Relationships   22:00 Final Thoughts and Community Engagement   23:00 Closing Remarks and Farewell   Get your FREE no-obligation report TODAY: "8 QUESTIONS YOU MUST ASK A WEDDING PROFESSIONAL BEFORE BOOKING THEM" http://forms.aweber.com/form/55/756659955.htm Music List Giveaway  https://www.afterhourseventsofne.com/guestcontact *** Join us in the Stress-free Wedding Planning Facebook group https://urlgeni.us/facebook/stress-free-wedding-planning Copyright © 2025 Atmosphere Productions LLC All Rights Reserved. Produced By Atmosphere Productions in association with After Hours Events of New England https://atmosphere-productions.com https://www.afterhourseventsofne.com #2025Bride #2026Bride #weddingpreparations #VendorLove #WeddingSuccess #weddingpro #WeddingVendors #weddingexperts #WeddingInspo #WeddingVendorSecrets #WeddingIdeas #WeddingPhotography #WeddingGoals #WeddingWisdom #WeddingTips #DreamWedding #WalkDownTheAisle #StressFreeWedding #StressFreeWeddingPlanning #StressFreeWeddingPlanningPodcast #WeddingPodcast #WeddingTipWednesday #WeddingAdvice #WeddingDay #CTweddingdj #WeddingDJ #AtmosphereProductions #AfterHoursEventsOfNE

Researching and booking your wedding vendors using today's social media can be very frustrating. However, maybe it's the way that you are approaching the wedding vendors, that's causing the issues?   This podcast is for engaged couples who are stressed out with wedding planning and family expectations but want a fun wedding day.   Our hosts Sal and Sam, and special guest Heidi Hanson discuss how to effectively book wedding vendors online.   They emphasize the importance of good communication with wedding vendors like providing key details like the wedding date, time, and location upfront.   Important topics discussed include avoiding certain phrases that may deter quality vendors, conducting thorough research, and maintaining respectful relationships with vendors.   Stress-free Wedding Planning Podcast #135: Planning Your Dream Wedding Without the Stress - How To Book Vendors Online with Guest Heidi Hanson Host: Sal & Sam Music: "Sam's Tune" by Rick Anthony Guest: Heidi Hanson from Heidi Hanson Photography   TIMESTAMP   00:00 Introduction: Planning Your Dream Wedding Without the Stress - How To Book Vendors Online with Guest Heidi Hanson   03:30 Effective Communication with Wedding Vendors   04:30 Special Guest: Heidi Hanson on Vendor Interactions   05:30 Avoiding Common Mistakes in Vendor Communication   06:30 Keywords to avoid   07:30 The Importance of Providing Clear Information   08:30 Date, time and location   10:30 Heidi Hanson social media   11:00 Wedding Tip Wednesday   14:00 Researching vendors   15:00 Building Lasting Relationships with Vendors   16:00 Vendors sharing important information   17:15 Don't "ghost" your vendors   18:00 “Internet voodoo”   18:45 The Value of Feedback and Vendor Relationships   19:30 4 key elements for a strong vendor relationship   20:30 Transforming Vendor Relationships   22:00 Final Thoughts and Community Engagement   23:00 Closing Remarks and Farewell   Get your FREE no-obligation report TODAY: "8 QUESTIONS YOU MUST ASK A WEDDING PROFESSIONAL BEFORE BOOKING THEM" http://forms.aweber.com/form/55/756659955.htm Music List Giveaway  https://www.afterhourseventsofne.com/guestcontact *** Join us in the Stress-free Wedding Planning Facebook group https://urlgeni.us/facebook/stress-free-wedding-planning Copyright © 2025 Atmosphere Productions LLC All Rights Reserved. Produced By Atmosphere Productions in association with After Hours Events of New England https://atmosphere-productions.com https://www.afterhourseventsofne.com #2025Bride #2026Bride #weddingpreparations #VendorLove #WeddingSuccess #weddingpro #WeddingVendors #weddingexperts #WeddingInspo #WeddingVendorSecrets #WeddingIdeas #WeddingPhotography #WeddingGoals #WeddingWisdom #WeddingTips #DreamWedding #WalkDownTheAisle #StressFreeWedding #StressFreeWeddingPlanning #StressFreeWeddingPlanningPodcast #WeddingPodcast #WeddingTipWednesday #WeddingAdvice #WeddingDay #CTweddingdj #WeddingDJ #AtmosphereProductions #AfterHoursEventsOfNE

In this episode, we're diving into one of the most intimidating parts of divorce: going to court. Too many people walk into the courtroom unprepared, only to face costly mistakes that could have been avoided. We'll break down the biggest mistakes people make, and explain the potential fallout. We'll also tackle the fears that keep people awake at night—fear of the unknown, fear of being judged, and fear of losing what matters most. Finally, we'll leave you with some actionable tips to help you feel more confident and prepared for your day in court. Whether you're just starting the divorce process or already have a court date looming, this episode is packed with advice you can't afford to miss.

In this episode of the Modern Man Podcast, host Ted Phaeton welcomes digital marketing entrepreneur Miles Youngblood. They discuss the importance of embracing discomfort, the journey into digital marketing, the significance of networking, and the power of short-form content. Miles shares his experiences in building his podcast, Beyond Ordinary, and emphasizes the value of coaching and continuous learning in entrepreneurship. The conversation highlights the need for adaptability in a rapidly changing digital landscape and the importance of pursuing passions beyond monetary gain. In this engaging conversation, Myles Youngblood shares his insights on the evolving landscape of podcasting and digital marketing. He emphasizes the importance of content creation, resilience, and strategic planning for entrepreneurs. Myles discusses his aspirations for his podcast, the significance of building a digital presence, and the necessity of having a supportive team. He also reflects on the lessons learned from his experiences in the industry, including the value of coaching and the importance of adapting to market trends.   Takeaways • Embrace discomfort and cultivate community for growth. • Short form content is essential in today's digital landscape. • Networking can lead to significant personal and professional growth. • Consistency is key in building a successful podcast. • Do what you love to sustain long-term success. • Coaching can accelerate your learning and growth. • Adaptability is crucial in a changing environment. • Storytelling enhances engagement and brand loyalty. • Pursue passions beyond just making money. • The trend of podcasting is on the rise. Facilitating debates can lead to meeting influential leaders. • Establishing a dream guest list can guide your podcasting journey. • Multimedia will eventually overshadow traditional media. • AI will play a significant role in the future of content. • Consistency is key; many podcasters quit early. • Content creation is essential for all businesses, regardless of size. • Building an email list is crucial for maintaining audience connection. • Investing in coaching can accelerate your learning process. • Choosing a growing market is vital for business success. • Playing the long game is essential for sustainable success.   Chapters 00:00 Introduction to the Modern Man Podcast 03:05 Meet Miles Youngblood: Digital Marketing Entrepreneur 07:54 The Journey into Digital Marketing 12:32 The Importance of Networking 16:18 Leveraging Short Form Video for Growth 19:27 The Birth of Beyond Ordinary Podcast 23:35 The Value of Coaching and Continuous Learning 28:18 Dream Guests and Aspirations 29:46 The Future of Multimedia and Podcasting 33:56 Content is King: Strategies for Entrepreneurs 38:06 Avoiding Common Mistakes in Digital Marketing 42:58 Balancing Podcasting and Business 45:14 Future Plans and Continuous Improvement 47:22 Lessons on Resilience and Perspective Myles Links:  Instagram: mylesyoungbloodtv Apple: Beyond Ordinary Podcast   Spotify: Beyond Ordinary Podcast  Youtube: Myles Youngblood   Suicide & Crisis Lifeline: If you need emotional support, reach out to the national mental health hotline: Call, Text, or Chat 988 988 Suicide & Crisis Lifeline   Free eBook Here: Mastering Self-Development: Strategies of the New Masculine: https://rebrand.ly/m2ebook   ⚔️JOIN THE NOBLE KNIGHTS MASTERMIND⚔️ https://themodernmanpodcast.com/thenobleknights   

SHOW NOTES: - Head to our Start Page for all you need to begin! - Join the RECAPtains - Check out the TBR Store - Show credits PREP EPISODES (in case you haven't listened yet): 1. Let's Read the Bible in a Year (Chronological Plan)! 2. How I Learned to Love (Reading) the Bible 3. Why Reading the Whole Bible is Important (interview with Lee McDerment) 4. Preparing to Read the Bible 5. Avoiding Common Mistakes: What to Look for When You Read the Bible 6. Reading the Bible in Community BIBLE READING & LISTENING: Follow along on the Bible App, or to listen to the Bible, try Dwell! SOCIALS: The Bible Recap: Instagram | Facebook | TikTok D-Group: Instagram | Facebook TLC: Instagram | Facebook D-GROUP: D-Group is brought to you by the same team that brings you The Bible Recap. TBR is where we read the Bible, and D-Group is where we study the Bible. D-Group is an international network of Bible study groups that meet weekly in homes, churches, and online. Find or start one near you today! DISCLAIMER: The Bible Recap, Tara-Leigh Cobble, and affiliates are not a church, pastor, spiritual authority, or counseling service. Listeners and viewers consume this content on a voluntary basis and assume all responsibility for the resulting consequences and impact. Links to specific resources and content: This is not an endorsement of the entire website, author, organization, etc.. Their views may not represent our own.

Bill Allen, a seasoned real estate investor and entrepreneur, brings a wealth of experience in event hosting, business strategy, and personal growth. Known for his company, Seven Figure Flipping, and his work in coaching, Bill shares actionable insights from his journey, emphasizing the importance of structured events, effective follow-up strategies, and personal resilience. In a recent discussion, he explored how leveraging data and communication techniques can maximize event attendance and post-event engagement, offering tips for marketers and entrepreneurs alike. Bill's passion for mentoring extends to his latest project, Kids Who Flip, a TV show empowering young entrepreneurs to succeed in the real estate world.In his conversation, Bill highlighted the significance of using urgency and tailored messaging to bring attendees back into the room during events, noting the impact of a simple text that re-engaged nearly 400 participants. He delved into the nuances of post-event marketing, stressing the importance of segmenting audiences based on their interactions to create effective sales funnels. Beyond business strategies, Bill shared personal lessons about balancing professional and family life, recounting a challenging period in his marriage that ultimately strengthened his relationships. Through his story, Bill emphasizes the need for entrepreneurs to nurture both their businesses and their personal lives, offering a candid look at the highs and lows of his entrepreneurial journey.TIMESTAMPS2:30 - The Key to Successful Event Sales: Filling the Room with the Right People4:00 - Why Knowing Your Target Audience is Crucial for Event Success6:00 - Breaking Down Revenue Streams from Events8:00 - Leveraging Emotional Engagement to Drive Sales10:00 - The Power of Storytelling in Event Presentations12:00 - How to Design Offers That Sell Themselves14:30 - Scaling Event Sales: Strategies for Growth16:30 - Avoiding Common Mistakes in Event Marketing18:00 - Wrapping Up: Your Next Steps for Event Sales Mastery19:15 - Using Scarcity and Urgency to Drive Attendance20:16 - Tailoring Post-Event Marketing to Audience Behavior21:21 - Maximizing Engagement at Large-Scale Events22:07 - Analyzing Non-Buyers for Future Opportunities22:29 - Rapid Fire: Bill's Biggest Success and Challenge24:33 - How to Connect and Learn More from Bill Allen25:08 - Final Thoughts on Hosting and Learning from EventsConnect with Bill Allen:SOCIALS - Billallenrei https://www.7figureflipping.com https://intheroom.live/Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter

RAC Audit Series, Part 2: Avoiding Common Mistakes in Documentation & Coding Compliance Uncover key missteps practices make in RAC audit responses and learn strategies to avoid compliance pitfalls that lead to recoupments. Learn practical tips to submit accurate, complete documentation that meets payer expectations and minimizes audit risks. Brought to you by www.infinx.com Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

Uncover key missteps practices make in RAC audit responses and learn strategies to avoid compliance pitfalls that lead to recoupments. Learn practical tips to submit accurate, complete documentation that meets payer expectations and minimizes audit risks with Julie Graham, Infinx Senior Coding Manager, and Kristeen Coronado, Infinx Chief Operating Officer, ERS Division. Brought to you by www.infinx.com

In this episode of "Corralling the Chaos," Angela Alea and Jason Packham, an entertainment insurance expert from NFP, discuss the critical importance of understanding and managing insurance coverage in the event industry. From common misconceptions to the nuances of adequate coverage, the conversation highlights key insights to help event companies avoid costly mistakes and ensure they are properly protected.

In this episode of The Tech Leader's Playbook, former Amazon executive and author John Rossman discusses his leadership journey and the crucial role of calculated risk-taking in driving enterprise growth. Drawing from his experience at Amazon and his books, The Amazon Way and Big Bet Leadership, Rossman shares insights on fostering innovation, maintaining velocity, and avoiding the pitfalls of incrementalism. Learn actionable strategies to transform your business, create a culture of innovation, and lead with agility in the digital era. Takeaways Calculated risks are essential for creating enterprise value. Big Bet Leadership focuses on high upside opportunities. Playing to win is different from playing not to lose. Creating clarity and maintaining velocity are crucial for success. Fostering a culture of innovation requires leadership commitment. Customer obsession drives meaningful problem-solving. Active skepticism helps leaders navigate emerging technologies. Avoiding common mistakes can enhance risk-taking strategies. Strategic thinking is vital for tech leaders. Independent opinions can improve decision-making processes. Chapters 00:00 Calculated Risks and Enterprise Value 02:53 John Rossman's Journey at Amazon 06:11 The Importance of Leadership Principles 08:54 Big Bet Leadership: A New Approach 12:11 Playing to Win vs. Playing Not to Lose 15:03 Creating Clarity and Maintaining Velocity 17:50 De-risking Projects Without Overthinking 20:56 Fostering a Culture of Innovation 24:14 Customer Obsession and Problem Solving 27:08 The Role of Skepticism in Leadership 29:50 Avoiding Common Mistakes in Risk Taking 32:47 Strategic Thinking for Tech Leaders 35:58 Balancing Emerging Tech and Business Needs 38:49 Identifying High-Risk Assumptions 42:03 The Importance of Independent Opinions 44:48 Final Thoughts on Leadership and Innovation Guest's Website: https://johnrossman.com/ Guest's Social Media Links: https://www.linkedin.com/in/john-rossman/ Resources and Links: https://www.hireclout.com https://www.podcast.hireclout.com https://www.linkedin.com/in/hirefasthireright/

Looking to expand your Amazon business to Walmart Marketplace? Grab the FREE 8-page Guide to Getting Started on Walmart: https://cleartheshelf.com/the-ultimate-guide-to-selling-on-walmart-marketplace-for-amazon-sellers/ In this episode we interview Joey and Chad from The Buy Box to bring you the ultimate guide for Amazon sellers wanting to start selling on Walmart. Learn how to tap into Walmart's growing marketplace, master pricing strategies, and leverage Walmart Fulfillment Services (WFS) for bigger profits. Whether you're a seasoned Amazon seller or new to arbitrage, this episode gives you everything you need to successfully navigate Walmart Marketplace. From understanding the key differences between Amazon and Walmart to avoiding common seller mistakes, Joey and Chad share proven strategies that will help you diversify your income and grow your business. What You'll Learn in This Episode: • The key differences between selling on Amazon and Walmart • How to get started on Walmart Marketplace, including the application process • Proven sourcing strategies to find profitable products • The benefits of using Walmart Fulfillment Services (WFS) • Pricing tactics to maximize profits and avoid undercutting your margins • Common mistakes to avoid when selling on Walmart • How Walmart's lower competition leads to higher margins for sellers -------------------- RESOURCES FOR YOU:

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Welcome to your mini training series all about ROUTINES. In this season we are getting GRANULAR on what we were never actually taught but has a significant impact to the start of the year and classroom management ALL YEAR LONG.  In this episode, the Besties practical strategies for managing EFFECTIVE classroom transitions. We discuss the common challenges teachers face during transitions and introduce tested methods like the '1-2-3' technique, gradual start and stop, using timers, and incorporating role-play to maintain smooth transitions. We also emphasise the importance of minimal verbal instructions and adaptability to meet the needs of all students. The session concludes with a roundup of discussed strategies and a reminder to approach transitions with patience and care. 00:00 A Story to Start: A Teacher's Confession03:22 Introduction to Season Three: Routines and Transitions03:33 Understanding Transitions in the Classroom05:21 Strategies for Effective Transitions09:10 The Importance of Timers and Organization12:40 Avoiding Common Mistakes in Transitions19:51 Final Thoughts and Recap20:51 Episode Mantra  In the TGMC Back To School Kit you can access:TGMC training programme13 Lessons for the first week back8 routine lessons 8 afternoon activities10 Transition buffers20 check-in journal pagesALL the resources you need for better routines Click here to access Not a TGMC'er? We would love to have you part of the movement. Click below AND use GET1FREE for a cheeky discount: www.tgmc.uk/subscribe  We are super proud to be sponsored by NOW PRESS PLAY. The remarkable immersive storytelling classroom resource you and your children will love.  You can find more about Now Press Play here. They offer a free trial AND you can get 10% off for your school just by saying you are a bestie.Music from #Uppbeat (free for Creators!):https://uppbeat.io/t/matrika/morning-coffeeLicense code: LPGUERTEIIKDUYT4

Send us a Text Message.Today's Episode:Avoiding Common Mistakes: A Comprehensive Guide to Norwegian Business GrammarThe Learn Norwegian Podcast is brought to you by the Norwegian Language School. Listening to our podcast is an enjoyable way to learn Norwegian at your own pace, whenever and wherever you are!Visit our website www.nlsnorwegian.no  or send an email to info@nlsnorwegian.no to sign up for Norwegian Classes!Support the Show.Register for Norwegian classesCheck your Norwegian level for free here

How to Make Money Selling Legos on #AmazonFBA ... Shane Made over $500,000 in 2 years .. ep 31John (https://www.instagram.com/sidehustleexperiment/) and Drew (https://www.instagram.com/realdrewd) and Shane discuss how to make money Selling Legos on Amazon FBA.Shane from Brick Bucks shares his expertise on investing in LEGO sets. He discusses the factors to consider when choosing sets to invest in.He also explains the dynamics of the LEGO resale market and why he believes LEGO Group actually benefits from the aftermarket. Shane emphasizes the importance of learning about LEGO investing before jumping in and shares some common mistakes to avoid.Shanes Infohttps://www.bricksellerbootcamp.com/rise https://www.youtube.com/@BrickBucks https://www.instagram.com/brick.bucks/ #amazonfba #amazonfbatips #sidehustleexperimentpodcast Follow us on Instagram: https://www.instagram.com/sidehustleexperimentpodcast/ Listen on your favorite podcast platformYoutube: https://bit.ly/3HHklFOSpotify: https://spoti.fi/48RRKcPApple: https://apple.co/4bmaFOk 00:00 Introduction and Background02:04 Discovering the Predictable Cycle of Lego Set Values05:04 Transitioning from Books to Lego for Better Margins08:30 The Appeal of Lego: Limited Downside and Higher Margins28:45 The Intrinsic Value and Collectability of Lego Sets31:54 Identifying Sets with Strong Demand and Future Value Growth35:39 Choosing LEGO Sets to Invest In40:39 The Dynamics of the LEGO Resale Market46:26 Lego Group's Perspective on the Resale Market50:19 Avoiding Common Mistakes in LEGO Investing56:38 The Potential for a LEGO Investment Fund01:03:23 The Value of Joining a LEGO Investing CommunityCheck out Drew's StuffInstagram: https://www.instagram.com/realdrewdTwitter: https://twitter.com/DrewFBACheck out John's StuffInstagram: https://www.instagram.com/sidehustleexperiment/Twitter: https://twitter.com/SideHustleExp FREE Resources✅ AVOID Price Tanking with The Tank Test Check List https://bit.ly/44FMt6M✅ 10 Questions to Ask A Prep Center Before Hiring Them: https://bit.ly/3K3HQK4 ✅ How to Make your first $500 Reselling: https://bit.ly/3UJS47g✅ Get the Discount Calculator: https://bit.ly/4dEhaNN ✅ The OA Tracking Spreadsheet: https://bit.ly/4bfqupO (the spreadsheet I use to run my Amazon Business)

learn how to say the five most common phrases used in a classroom

In this episode, we delve into the crucial aspects of income planning for retirement and the common mistakes to avoid. With over 35 years of experience, Kevin discusses the importance of understanding your income needs, creating a robust income strategy, and the benefits of professional guidance in retirement planning. Discover the comprehensive "pillar planning process" developed by Integrity Retirement Solutions, which integrates estate planning, tax strategies, and income planning to provide a holistic approach to retirement. Get your Complimentary Retirement Income Review! See omnystudio.com/listener for privacy information.

Join Pastor Todd Peters and Pastor Keith Seymour in Episode 15 of the Warrior's Walk podcast as they candidly discuss common parenting pitfalls and mistakes to avoid. In this eye-opening episode, Todd and Keith draw from their own experiences, as well as biblical wisdom, to shine a light on the stumbling blocks that parents often encounter in raising children. From overprotectiveness and micromanaging to neglecting spiritual growth and failing to prioritize communication, learn how to identify and sidestep these pitfalls on the journey of parenthood. Whether you're a new parent or seasoned veteran, this episode offers practical insights and encouragement to help you navigate the challenges of parenting with wisdom and grace. Tune in now and equip yourself with the tools to build a strong and healthy family foundation!

"Parenting is not just about getting our kids to behave, true change happens from the inside out, and that is only through the transformative power of Christ." ~ Ginger Hubbard Watch this full interview on our YouTube Channel. Steer clear of common parenting mistakes with guidance from Ginger Hubbard, as she joins Yvette Hampton to dive into a transformative approach to parenting that emphasizes heart change over behavior modification. Learn how to avoid frustration and effectively communicate expectations to your children. Ginger's "Wise Words for Moms" chart and her three-step plan are invaluable tools shared in this discussion, designed to align your parenting with powerful biblical truths and build a true heart of obedience in your children. Don't miss out on this treasure trove of parenting advice – hit the subscribe button for more insights for healthy Christian families.  Has the Schoolhouse Rocked Podcast been a blessing to you? Support from our listeners allows us provide resources, support, and encouragement to homeschooling families around the world. Would you please consider a year-end gift to support the Schoolhouse Rocked ministry? Recommended Resources: Podcast Note-Taking Guide USE COUPON CODE “PARENTING” and receive a 10% Discount on Ginger's Wise Words for Moms Chart Don't Make Me Count to Three! by Ginger Hubbard I Can't Believe You Just Said That!: Biblical Wisdom for Taming Your Child's Tongue, by Ginger Hubbard Chloe and the Closet of Secrets: A Book about Lying, by Ginger Hubbard and Al Roland Shawn and His Amazing Shrinking Sister: A Book about Teasing, by Ginger Hubbard and Al Roland Sam and the Sticky Situation: A Book about Whining, by Ginger Hubbard and Al Roland Related Podcast Episodes: Parenting with Ginger Hubbard Podcast Parenting for Eternity - Ginger Hubbard on the Schoolhouse Rocked Podcast Parenting Rebellious Teens - Ginger Hubbard on the Schoolhouse Rocked Podcast Biblical Parenting - Ginger Hubbard on the Schoolhouse Rocked Podcast Raising Godly Girls - Yvette Hampton on the Parenting with Ginger Hubbard Podcast  

Follow Kristin:IG: @meetkristinTwitter: @meetkristinFollow Our DJ Rocks:IG: @ourdjrocksCheck out Our DJ Rocks online at http://ourdjrocks.com

Teaching multiple preps can be overwhelming, but after 10 years in the classroom, I've learned from my mistakes and adapted to the workload. Every year, adding a new prep seemed daunting, but now I've come up with strategies to thrive rather than merely survive. In this episode, I'll share the biggest mistakes I made—diving in without a plan, not understanding the curriculum, and underestimating the workload—so that you can avoid the same pitfalls. Download my FREE course planning cheat sheet: https://khristenmassic.com/semesterShop my Teachers Pay Teachers store: https://www.teacherspayteachers.com/Store/Khristen-Massic-Cte-Teacher-CoachConnect with me on Instagram: https://www.instagram.com/khristenmassic/

Infosec and Cyber Work Hacks are here to help you pass the CISSP exam! This is part one of a two-part Cyber Work in which Infosec's CISSP boot camp instructor Steve Spearman gives you his top tips and tricks for taking the CISSP exam! In part one, we'll talk about what makes the CISSP such a difficult exam, common mistakes people make while taking the exam and what to do if, heaven forbid, you don't pass on the first try. You don't have to do this alone, but you need to listen to Spearman's suggestions.– Learn more about the CISSP: https://resources.infosecinstitute.com/overview/cissp/– Get your free ebook, "CISSP exam tips and tricks (to ace your exam on the first try)": https://www.infosecinstitute.com/form/cissp-exam-tips-ebook/0:00 - CISSP exam tips1:43 - What makes the CISSP challenging? 4:51 - Common mistakes taking the CISSP8:00 - Tricks for taking the CISSP test11:40 - Advice on retaking the test16:05 - Best advice for CISSP exam day16:36 - OutroAbout InfosecInfosec's mission is to put people at the center of cybersecurity. We help IT and security professionals advance their careers with skills development and certifications while empowering all employees with security awareness and phishing training to stay cyber-safe at work and home. More than 70% of the Fortune 500 have relied on Infosec Skills to develop their security talent, and more than 5 million learners worldwide are more cyber-resilient from Infosec IQ's security awareness training. Learn more at infosecinstitute.com.

Kyle Grieve and co-host Clay Finck dive deep into how human psychology impacts your investment decisions, why even the best investors fall victim to their own biases, strategies to mitigate common mistakes, how to deal with market timing, leverage, and speculation, why you should focus your time on improving patience, simplifying things, and understanding value, how you can recognize the biases of the market by understanding market cycles, why you should prioritize temperament over intellect, the importance of long-term results over quick gains, and a whole lot more! IN THIS EPISODE YOU'LL LEARN: 00:00 - Intro 02:39 - Why greed makes us feel smart. 03:03 - How fear causes us to make poor decisions. 05:25 - The case study of Stanley Druckenmiller and how greed can affect even the smartest among us. 10:14 - How we can succeed in investing without having to predict macroeconomic trends. 11:38 - How we can track our emotions to make better decisions. 14:48 - The follies of trying to time the market. 14:48 - The downside of timing the market. 15:27 - Why we shouldn't rely on luck to consistently generate returns. 17:21 - Why Warren Buffett would make any changes to his investing even if he knew what the FED was going to do in the next twelve months. 23:09 - Why leverage should be avoided in the stock market. And so much more! Disclaimer: Slight discrepancies in the timestamps may occur due to podcast platform differences. BOOKS AND RESOURCES Join the exclusive TIP Mastermind Community to engage in meaningful stock investing discussions with Stig, Clay, Kyle, and the other community members. Related Episode: TIP604: Best Quality Idea Q1 2024 w/ Clay Finck & Kyle Grieve | YouTube Video. Related Episode: TIP587: Dino Polska: A Polish Compounder w/ Clay Finck & Kyle Grieve | YouTube Video. Learn more about the Berkshire Summit by clicking here or emailing Clay at clay@theinvestorspodcast.com. Follow Kyle on Twitter and LinkedIn. Check out all the books mentioned and discussed in our podcast episodes here. NEW TO THE SHOW? Follow our official social media accounts: X (Twitter) | LinkedIn | Instagram | Facebook | TikTok. Check out our We Study Billionaires Starter Packs. Browse through all our episodes (complete with transcripts) here. Try our tool for picking stock winners and managing our portfolios: TIP Finance Tool. Enjoy exclusive perks from our favorite Apps and Services. Stay up-to-date on financial markets and investing strategies through our daily newsletter, We Study Markets. Learn how to better start, manage, and grow your business with the best business podcasts. SPONSORS Support our free podcast by supporting our sponsors: River Toyota NetSuite TurboTax Wise Fidelity CI Financial Linkedin Marketing Solutions Fundrise NDTCO Vacasa NerdWallet Babbel Shopify HELP US OUT! Help us reach new listeners by leaving us a rating and review on Apple Podcasts! It takes less than 30 seconds, and really helps our show grow, which allows us to bring on even better guests for you all! Thank you – we really appreciate it! Learn more about your ad choices. Visit megaphone.fm/adchoices

Join us in this episode as we delve into the enchanting world of Disney vacation planning, where dreams meet reality! Whether you're a seasoned Disney-goer or a first-time visitor, planning a trip to the most magical places on earth can be both thrilling and overwhelming. We'll explore some of the most common pitfalls that travelers encounter when organizing their Disney adventures, from underestimating wait times to overlooking dining reservations. We will share invaluable tips and tricks to help you avoid these missteps, ensuring that your next Disney vacation is filled with nothing but joy and unforgettable memories. Tune in for an episode packed with insights that will elevate your Disney planning game to new heights!

Welcome to "5 Proven Strategies to Masterfully Eliminate Roaches with Advion Gel: A Breakthrough Approach for Guaranteed Results." In this comprehensive guide, we delve into the world of effective roach control, focusing on the powerful and innovative Advion Roach Gel. Roach infestations can be more than just a nuisance; they pose significant health risks and can be challenging to eradicate. However, with the right approach, you can tackle this problem head-on. This guide is designed to empower you with knowledge and practical strategies, ensuring you can confidently and masterfully eliminate these pesky invaders from your home or business. Chapter 1: Introduction to Advion Roach Gel Discover the world of Advion Roach Gel, a popular choice for combating roach infestations. Understand its composition, how it works, and why it's a preferred method for pest control professionals and homeowners alike. Chapter 2: The Science Behind Roach Baits Dive into the science of roach baits, focusing on how Advion Roach Gel operates. Learn about the concept of horizontal transfer, secondary, and tertiary kills, and how these mechanisms make Advion an effective solution against roaches. Chapter 3: Application Techniques for Maximum Effectiveness Explore best practices for applying Advion Roach Gel. This chapter provides detailed instructions on where and how to apply the gel for optimal results, considering different levels of infestation and environmental factors. Chapter 4: Understanding Bait Longevity and Efficacy Addressing the common question of how long Advion Roach Gel remains effective after application, this chapter discusses factors that influence the bait's longevity and how to ensure it remains potent for as long as possible. Chapter 5: Avoiding Common Mistakes in Roach Bait Usage Learn about the common pitfalls in using roach baits like Advion. This chapter covers the importance of avoiding contamination, the risks of using over-the-counter sprays in conjunction with baits, and how to maintain the bait's effectiveness. Chapter 6: Monitoring and Reapplication Strategies Delve into strategies for monitoring the effectiveness of Advion Roach Gel post-application. Understand when and how to reapply the bait in cases of heavy infestations, and how to assess the reduction in roach populations to determine the success of the treatment. In conclusion, the "5 Proven Strategies to Masterfully Eliminate Roaches with Advion Gel" offers a transformative approach to dealing with roach infestations. By understanding the unique properties of Advion Gel and implementing these effective strategies, you can achieve guaranteed results in your battle against roaches. Remember, the key to successful pest control is not just in the product you use but in how you use it. With this guide, you're now equipped with the knowledge and power to create a roach-free environment, ensuring health, safety, and peace of mind. Support Us On Patreon: https://www.patreon.com/PestgeekpodcastWeb Site: https://pestgeekpodcast.com/category/podcast/Facebook Group https://www.facebook.com/groups/pestgeekpodcast/Facebook Page https://www.facebook.com/pestgeekpodcast/Twitter: https://twitter.com/pestgeekpodcastLinkedin: https://www.linkedin.com/in/franklin-hernandez-49832a55/Linkedin Business Page: https://www.linkedin.com/company/pestgeekpodcastInstagram: https://www.instagram.com/pestgeekpodcast/Pinterest: https://www.pinterest.com/pestgeekpodcast/ https://youtu.be/PXC4FFXb-Dc

This episode of STRonomics is proudly sponsored by MarketMySTR.com, the leading marketing platform for STR Industries. In this episode of STRonomics, hosts Bill Faeth and Kenny Bedwell discuss the outlook for short term rental investors in 2024. They reckon that the future market performance largely hinges on factors like interest rates, the economy, and election outcomes. They also highlight how booking lead times seem to be slowly increasing in the US, evidencing a gradual return to normalcy in tourism after the pandemic-induced slump. On the other hand, they predict real estate markets in the US will become highly competitive and any future value growth will be much harder to secure. Lastly, they caution potential investors to thoroughly scrutinize property deals, considering long-term plans and steading clear from overtly inflated markets. 00:00 Introduction and Welcome 00:14 Excitement for the Upcoming STR Wealth Conference 01:00 Predictions for Short Term Rental Investors in 2024 01:21 Impact of Interest Rates and Economy on the Market 01:30 Trends in Booking Lead Times and Travel Patterns 02:06 Market Dips and Recovery 02:55 Outlook for 2024 03:31 The Impact of the Fed and Elections on the Economy 05:00 Importance of Market Research and Tracking Search Volume 05:55 Buying Strategy for 2024 06:36 Impact of Lowering Interest Rates on the Market 07:15 The Role of the Fed and Interest Rates in Buying Decisions 07:41 The Effect of High Interest Rates on the Market 08:07 The Best Investment Opportunities and Market Trends 14:24 The Importance of Long-Term Thinking in Property Investment 14:50 Avoiding Common Mistakes in Property Investment 16:58 Closing Remarks and Contact Information We handle the day-to-day tasks of your short-term rental, giving you the freedom to grow your business and focus on the things that matter most. In the dynamic landscape of short-term rentals, success lies in the details. At STR Super VAs, we bring expertise to every facet of your business, ensuring those details are meticulously managed. Click here to learn more about how you can integrate VAs into your business! https://www.strvas.com/ Watch this podcast each Thursday on our YouTube Channel: https://www.youtube.com/channel/UCnheh3vx0hT5Y7uHWhBs8kA STR Data Hosts Facebook Page Instagram: Kenny_Bedwell You can find more of Bill online at: Bill Faeth Linktree: https://linktr.ee/bfaeth?utm_source=linktree_profile_share<sid=660cbc9b-4a7e-4ed9-a654-900180b83af1 Build STR Wealth: https://buildstrwealth.com/ Instagram: @BillFaeth73 Tik Tok: @bfaeth Learn more about your ad choices. Visit megaphone.fm/adchoices

SHOW NOTES: - Head to our Start Page for all you need to begin! - Join the RECAPtains - Check out the TBR Store - Show credits FROM TODAY'S RECAP: - The Bible App + The Bible Recap plan - Check out the TBR Store - Join the RECAPtains! - Lee's Interview: Why Reading the Whole Bible is Important PREP EPISODES (in case you haven't listened yet): Let's Read the Bible in a Year (Chronological Plan)! How I Learned to Love (Reading) the Bible Why Reading the Whole Bible is Important (interview with Lee McDerment) Preparing to Read the Bible Avoiding Common Mistakes: What to Look for When You Read the Bible Reading the Bible in Community SOCIALS: The Bible Recap: Instagram | Facebook D-Group: Instagram | Facebook TLC: Instagram | Facebook    D-GROUP: D-Group is brought to you by the same team that brings you The Bible Recap. TBR is where we read the Bible, and D-Group is where we study the Bible. D-Group is an international network of Bible study groups that meet weekly in homes, churches, and online. Find or start one near you today!   DISCLAIMER: The Bible Recap, Tara-Leigh Cobble, and affiliates are not a church, pastor, spiritual authority, or counseling service. Listeners and viewers consume this content on a voluntary basis and assume all responsibility for the resulting consequences and impact. 

SHOW NOTES: - Head to our Start Page for all you need to begin! - Join the RECAPtains - Check out the TBR Store - Show credits FROM TODAY'S RECAP: - The Bible App + The Bible Recap plan - Check out the TBR Store - Join the RECAPtains! - Lee's Interview: Why Reading the Whole Bible is Important PREP EPISODES (in case you haven't listened yet): Let's Read the Bible in a Year (Chronological Plan)!How I Learned to Love (Reading) the BibleWhy Reading the Whole Bible is Important (interview with Lee McDerment)Preparing to Read the BibleAvoiding Common Mistakes: What to Look for When You Read the BibleReading the Bible in Community SOCIALS: The Bible Recap: Instagram | Facebook D-Group: Instagram | Facebook TLC: Instagram | Facebook    D-GROUP: D-Group is brought to you by the same team that brings you The Bible Recap. TBR is where we read the Bible, and D-Group is where we study the Bible. D-Group is an international network of Bible study groups that meet weekly in homes, churches, and online. Find or start one near you today!   DISCLAIMER: The Bible Recap, Tara-Leigh Cobble, and affiliates are not a church, pastor, spiritual authority, or counseling service. Listeners and viewers consume this content on a voluntary basis and assume all responsibility for the resulting consequences and impact. 

The cost of long-term care is great. Planning for benefits so that the government helps pay for such care can be complex. Common planning and application mistakes are discussed.

In this video, Ed Frawley shares a question from the Ask Cindy database. Today's question is about a dog trainer who wants to know what are the schedules for reward based training on a dog. They are wondering if there are any certain commands are better than the clicker. | Links mentioned: The Power Of Training Dogs With Markers https://leerburg.com/219.htm | The Power Of Training Dogs With Your Food https://leerburg.com/221.htm | Reward Markers with Michael Ellis https://university.leerburg.com/Catalog/viewCourse/cid/173 | 2023 Three Day Seminar with Michael Ellis https://university.leerburg.com/Catalog/viewCourse/cid/193 

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It's not that HR doesn't want to pay you equitably… It's that sometimes we just can't. The odds are… rarely ever in our favor. So what can we do to eliminate the constant source friction that pay inequity causes?    Hebba dives into the complex world of compensation management with guest Enrique Esclusa, co-founder and co-CEO of Assemble. They unravel the reasons why understanding equity as an employee is so important, the role of market data in decision-making, and the challenges HR departments face in managing pay equity and transparency. Enrique shares insights on how misalignment between leadership, HR, recruiting, and finance can lead to compensation problems, and emphasizes the need for fair and consistent practices.  Plus, can we finally just be done with the shortcomings of spreadsheet compensation management? Enrique certainly thinks so—he explains the benefits of using a platform like Assemble to streamline the process and ensure pay transparency and equity.   00:00:00 - Assemble: Revolutionizing Compensation Management Platform 00:01:02 - HR Hot Take 00:02:50 - Avoiding Common Mistakes in Compensation Management 00:05:57 - Aligning Leadership and HR 00:10:56 - The Downside of Traditional Compensation Management 00:16:48 - Boosting Employee Morale with Transparent Compensation 00:25:08 - Understanding Equity: 3 Key Factors 00:31:46 - The Importance of Data in HR Compensation 00:40:50 - Addressing Pay Equity in DEI Programs 00:47:52 - The Root Cause of Compensation Problems 00:53:57 - HR's Potential to Fix Compensation Problems   And if you love HR Therapy, sign up to I Hate it Here, the newsletter for jaded, overworked, and emotionally burnt-out HR/People Operations professionals needing a little inspiration. https://workweek.com/discover-newsletters/i-hate-it-here-newsletter/   For even more exclusive insider content, don't forget to check out my YouTube page.    Learn More About Assemble:  Website: https://www.assemble.inc/demo   Follow Enrique: LinkedIn: https://www.linkedin.com/in/enrique-j-esclusa/   Follow Hebba:  YouTube: https://www.youtube.com/@ihateit-here/videos LinkedIn: https://linkedin.com/in/hebba-youssef Twitter: https://twitter.com/hebbamyoussef   15Five is the performance management platform that drives business results and gives HR teams a complete solution to deliver high employee performance, engagement, and retention while improving manager effectiveness.    Find out more about 15Five here.  

Introduction This week's episode features David Giltner, Ph.D. David is an accomplished figure in the field of technology commercialization, product development, and career design, with over two decades of experience in developing cutting-edge photonics technologies for commercial use. In 2017, he founded Turning Science to provide training and support for scientists looking to transition into the private sector. David holds a BSS and PhD in physics and boasts seven patents in laser spectroscopy and optical communications. David's books, "Turning Science Into Things People Need" and "It's a Game, not a Formula," have been instrumental in guiding scientists through their career transitions. Transitioning from Academia to Industry We start by discussing David's early career after earning his PhD. David highlights the challenges he faced when transitioning from academia to industry. He emphasizes the lack of guidance on careers outside academia and how he navigated this transition independently. David's decision to work with lasers, a familiar field from his graduate work, led him to industry, where he contributed to the development of semiconductor laser technology. The presence of a highly educated workforce made the transition smoother, yet David admits he grappled with adapting his working habits from academic research to the corporate environment. Preparing for a Career in the Private Sector We then cover David's advice for current PhD candidates interested in pursuing careers in the private sector. David stresses two major points: the importance of designing a career path and understanding the industry game. He outlines a five-step approach, highlighting the significance of identifying strengths, defining a target, and emphasizing the art of storytelling. Furthermore, David underscores the necessity of comprehending the industry dynamics to thrive in the corporate world. Avoiding Common Mistakes in the Private Sector David discusses common missteps scientists make when transitioning to the private sector and how to avoid them. He outlines three prevalent challenges. First, he observes that many PhD scientists enter the workforce feeling the need to prove themselves as the smartest person in the room, a mindset unsuited for teamwork. Second, he notes the tendency to lose sight of company priorities and get engrossed in curiosity-driven projects, contrary to the results-oriented nature of industry. Last, David highlights the struggle scientists face in making decisive recommendations, as academia's emphasis on certainty clashes with the fast-paced decision-making required in the corporate sector. David's Books and Themes We then shift the discussion towards David's books, beginning with "Turning Science Into Things People Need." David explains that the book emerged from his desire to provide guidance to scientists seeking rewarding careers outside academia. He then introduces his second book, "It's a Game, not a Formula," which serves as a playbook for succeeding in industry. David's forthcoming third book promises to delve deeper into the diverse career paths scientists can pursue, including roles as employees, entrepreneurs, or collaborators between academia and industry. Working Internationally: Cultural Considerations We delve into the nuances of working with PhDs in industry, especially when it comes to international collaborations. David acknowledges social and communication customs vary globally, which can impact how scientists present themselves in interviews or collaborations. He emphasizes the power of storytelling as a universal tool to convey accomplishments without feeling like one is bragging. David encourages scientists to share experiences through narratives, allowing potential employers or collaborators to visualize their contributions effectively. Upcoming Goals for 2024 Mark concludes the episode by discussing David's goals for the upcoming year. Besides the release of his third book, David is eager to expand on two new workshops. The first focuses on building a scientific consultancy side gig, offering PhD candidates and postdocs opportunities to leverage their strengths. The second workshop, "Startup Basics for Scientists," aims to demystify entrepreneurship for scientists considering venturing into the world of startups. David emphasizes the importance of understanding both the benefits and challenges of starting a company, highlighting the unique strengths scientists can bring to entrepreneurship. Resources mentioned in the episode: David's books Turning Science Into Things People Need It's a Game, not a Formula  

In this episode of the Psychedelic Passage podcast, we explore the common pitfalls and surprising challenges clients face during their psychedelic preparations. Nicholas Levich sits down with a former client who opens up about her journey, sharing her experiences, struggles, and revelations. Her preparation process was meticulous, spanning months of research, reading books, and seeking the right resources. Yet, despite her dedication, she faced unexpected fears, self-consciousness, and fatigue on the day of her journey.These are the untold stories of a psychedelic journey – the real, unfiltered experiences that aren't often discussed. But that's not all. Our host, Nick, delves into the critical concepts of surrender and ego death – two essential aspects that many clients find challenging to grasp fully. Join us as we explore the delicate balance between doing and not doing, surrendering to the experience, and letting go of unrealistic expectations. You'll gain profound insights into the nature of a psychedelic journey, the importance of timing, and how to navigate the twists and turns with grace.Client Resources:Psychedelic Therapy Preparation HandbookPsychedelic Therapy Preparation WorkshopAdditional Resources:Episode TranscriptThe Psychedelic Therapy Process: A Step-by-Step GuidePreparing for a Psychedelic Journey: A Step-by-Step GuideOptimize Psychedelic Healing: 4 Common Mistakes to AvoidAbout Us:Psychedelic Passage is the nation's first psychedelic concierge service. Our platform connects clients with a pre-vetted network of trusted, local facilitators across the country. We serve as an independent body that moderates the network of facilitators who all have their own private practice, which means we can advocate for you without a conflict of interest. Our comprehensive vetting process ensures each hand selected facilitator serves journeyers with integrity. The goal is to inspire trust, confidence, and lasting change for each journeyer. To date, our network of guides have facilitated hundreds of safe and transformational journeys for people all across the United States. Visit our website or book a consultation to speak with a highly knowledgeable psychedelic concierge. They will get to know you and your situation and you'll have all your questions answered.More Psychedelic PassageOfficial WebsiteBook a ConsultationPsychedelic Passage StoreBlog PageYoutubeInstagram: @psychedelicpassage  Twitter: @psych_passageReddit: u/psychedelicpassageFeedback & Topic Suggestions BoxLike, share, and follow to stay connected with our growing community of psychedelic-c

Boost Your Sales with ROI and Payback: Ian Campbell's Expert Advice Does this sound familiar? You've been told to bombard your customers with a laundry list of product features and hope that it somehow convinces them to buy. But all you're left with is a frustrated audience and lackluster sales results. The pain of spending valuable time and effort crafting complex messages that fail to resonate is all too real. Isn't it time you learned a more effective approach to drive sales success? Our guest for this episode: Ian Campbell, the guest for this week's The Modern Selling Podcast, is the CEO of Nucleus Research, a leading research firm focused on helping organizations understand and articulate the value and return on investment (ROI) of technology. With over 20 years of experience in the tech industry, Ian brings a wealth of knowledge and expertise to the table. He is also the author of the book "The Value Sale," which provides sales professionals with a simple and effective process for building a business case and delivering a value message that resonates with buyers. Ian's insights and practical strategies make him a valuable resource for sales professionals looking to drive sales success through effective communication of value and ROI. He has a rich background in the tech industry. Starting as a software programmer, he later transitioned into research, where he found his passion for understanding the ROI from technology. As the founder and CEO of Nucleus Research, Ian and his team focus on helping vendors and end users articulate the value of technology through ROI studies. With a wealth of experience in teaching value and ROI at the college level, Ian recognized the need to simplify the process of building a business case for salespeople. His goal in writing a book was to provide sales professionals with a clear and straightforward approach to showcasing value and ROI to their customers. By breaking down the concept into easily understandable terms, Ian believes that salespeople can confidently communicate the benefits of their products, ultimately leading to increased sales success. The easier it is to build a business case, build an ROI case, the easier it's going to be for you to sell. - Ian Campbell Mastering Communication for Sales Success Understanding the art and science of communication is crucial for sales success. Strong communication skills allow sales professionals to articulate their value proposition clearly and persuasively, which is critical in convincing potential customers of the benefits of a product or service. Skilled communicators can effectively convey complex information, maintaining the interest of their audience, and promoting engaging and productive conversations that drive sales. Simplifying and Communicating Value Proposition A crucial skill for any sales professional is to effectively simplify and communicate the value proposition of their product or service. This involves distilling complex features and benefits into understandable and impactful messages. By focusing on the key benefits that resonate most with the customer, salespeople can create a compelling narrative that underscores the value of their offering and encourages the customer to make a purchase. In this episode, you will be able to: Master the art of communicating value and drive your sales success. Learn how to simplify your value proposition and effectively communicate the benefits to your customers. Discover the role of ROI and payback in sales and decision-making, and how to leverage it to close deals. Quantify the value you provide to your customers and demonstrate the impact of your product or service. Understand the importance of identifying your customer's needs and focusing on key benefits to drive sales success. The key moments in this episode are: 00:00:08 - Introduction. 00:01:36 - About Ian Campbell and Nucleus Research. 00:05:33 - The Value Sale Book. 00:06:51 - Easy Way to Determine Positive ROI. 00:09:56 - Leading with ROI. 00:13:51 - The Importance of ROI in Sales. 00:15:08 - Categorizing Benefits and ROI. 00:16:20 - The Value of Hours Saved. 00:17:43 - Simplifying ROI for Marketing Sequences. 00:19:07 - Challenges of ROI in Larger Opportunities. 00:26:11 - The Importance of Payback Period. 00:27:28 - Mitigating Risk with Payback Period. 00:28:00 - Leveraging Payback Period in Marketing. 00:29:38 - Using Payback Period to Improve Sales Messaging. 00:30:01 - Avoiding Common Mistakes in Building a Business Case. 00:39:02 - The Power of Simplifying Product Benefits. 00:39:38 - Connecting with Ian Campbell. 00:40:43 - Quota Performance and Sales Challenges. 00:42:29 - Research Collaboration Opportunity. 00:42:39 - Ian Campbell's Favorite Movie. Timestamped summary of this episode: 00:00:08 - Introduction, Mario Martinez Jr. introduces himself as the CEO and founder of Vengreso and the host of the Modern Selling podcast. He welcomes the audience and mentions that they will be discussing the value sale ROI in this episode. 00:01:36 - About Ian Campbell and Nucleus Research, Mario introduces Ian Campbell, the CEO of Nucleus Research and author of the book "The Value Sale." Ian shares his background in technology and explains that Nucleus Research focuses on helping vendors and end users understand the return on investment from technology. 00:05:33 - The Value Sale Book, Ian discusses his book "The Value Sale" and its purpose of providing salespeople with a process to build a business case and demonstrate value to customers. He emphasizes the importance of ROI in helping customers understand the potential return they will get from a product. 00:06:51 - Easy Way to Determine Positive ROI, Ian introduces the concept of breadth and repeatability as indicators of positive ROI. The more people use a product and the more often they use it, the greater the potential ROI. He advises salespeople to consider these factors when evaluating the potential value for a customer. 00:09:56 - Leading with ROI, Ian suggests that while ROI is an important metric, payback period is even more impactful. Salespeople should focus on how quickly a customer will cover their costs and the return they will receive over time. Payback period can be a more compelling metric when discussing financial 00:13:51 - The Importance of ROI in Sales, The conversation begins by discussing the significance of showcasing ROI to end users. The guest emphasizes the need to focus on increasing productivity and saving tangible resources, such as time. The value proposition should highlight the number of hours saved and the cost justification. 00:15:08 - Categorizing Benefits and ROI, The guest introduces the concept of categorizing benefits into direct, intended, productivity gain, and distant categories. While direct and intended categories are easy to calculate, distant benefits, like happier employees, have a lower impact on ROI. The key is to focus on the two big benefits that drive the deal. 00:16:20 - The Value of Hours Saved, The guest emphasizes the importance of focusing on the number of hours saved and how it justifies the cost. Even a few hours saved can make a significant impact. By calculating the worst-case scenario, it becomes evident that the value proposition for sales should revolve around the hours saved. 00:17:43 - Simplifying ROI for Marketing Sequences, The guest suggests a brilliant question to ask in marketing sequences: "How many hours do I really need to save you to justify the cost?" This simplifies the ROI discussion and helps in converting more people. He advises focusing on the two big benefits that drive the deal and not getting caught up in other smaller benefits. 00:19:07 - Challenges of ROI in Larger Opportunities, The guest acknowledges the difficulty of unpacking ROI in larger opportunities and more. 00:26:11 - The Importance of Payback Period, Understanding the payback period is crucial in making informed decisions about signing a contract. It helps determine if a project will cover its costs within a reasonable timeframe and if the return on investment is favorable. Shorter payback periods increase the likelihood of moving forward with a project. 00:27:28 - Mitigating Risk with Payback Period, A shorter payback period reduces the risk associated with a project. If the costs can be covered within a few months, even if the decision turns out to be a bad one, the project will have already generated positive value. Emphasizing a quick payback period can accelerate decision-making. 00:28:00 - Leveraging Payback Period in Marketing, Highlighting a quick payback period in marketing can be more impactful than focusing on a small daily cost. Demonstrating how quickly customers can cover their costs and start generating positive value is a stronger selling point. Real-life examples and customer testimonials can reinforce these claims. 00:29:38 - Using Payback Period to Improve Sales Messaging. Incorporating the idea of payback period into sales messaging can significantly enhance the effectiveness of the message. By framing benefits as numbers that contribute to covering costs and generating positive value, sales reps can appeal to prospects' desire for tangible returns. 00:30:01 - Avoiding Common Mistakes in Building a Business Case Sales reps often make the mistake of including too many benefits in their business case, diluting the impact of their message. 00:39:02 - The Power of Simplifying Product Benefits, Ian Campbell emphasizes the importance of focusing on the three key ways a product impacts customers, making it easier to articulate their value. He encourages salespeople to drop the mic and make sure the benefits drive to those big numbers. 00:39:38 - Connecting with Ian Campbell, Mario asks how listeners can connect with Ian Campbell, suggesting Twitter and LinkedIn. Ian recommends finding him on LinkedIn and reaching out to Nucleus Research for valuable resources and articles on topics like IRR. Personalized connection requests are encouraged. 00:40:43 - Quota Performance and Sales Challenges. Mario asks about the latest research on the percentage of sellers making quota. Ian shares that they are about to launch a survey to gather this data. He mentions that while revenues may be down, competition is up, and deals are extending rather than falling off. 00:42:29 - Research Collaboration Opportunity, Mario offers to connect Ian with their database of 100,000 sellers, business owners, and sales leaders if they need to poll for research. Ian expresses his appreciation and interest in collaborating for future research. 00:42:39 - Ian Campbell's Favorite Movie. Mario asks Ian about his all-time favorite movie. Ian chooses "Castle Black" as a classic old film with a cheesy charm and memorable one-liners. He considers it a movie that never gets tiresome and stands out among the rest. Leveraging ROI and Payback to Close Deals A key aspect of successful sales is the ability to convincingly demonstrate the Return on Investment (ROI) and payback period to potential customers. Showcasing the tangible benefits, savings, and productivity gains that will be achieved through the purchase in a simple and believable manner can expedite the decision-making process. By leading with a short payback period, sales professionals can alleviate risk concerns, making it easier for decision-makers to approve the purchase. The resources mentioned in this episode are: Visit the FlyMSG.io to download the free personal writing assistant and text expander application. Check out the Nucleus Research website to learn more about their services and how they can help you understand the ROI of technology. Purchase a copy of Ian Campbell's book, The Value Sale, to learn how to build a business case and deliver a message that will help close deals. Consider leading with the concept of payback rather than just ROI in your sales process to help customers understand how quickly they can cover their costs. Explore the various metrics and value propositions that can be used to start conversations with potential buyers. Connect with Mario Martinez Jr. on LinkedIn to stay updated on future episodes of the Modern Selling podcast.

It's hard navigating teens and sports. How much do you make them practice? What if you were counting on a scholarship for college and your teen decides to quit swimming? Having several teens play sports can be stressful on a home and relationships with shuttling to practices and games. What if your teen wants to play soccer and they don't have natural ability? How much do you push them? This is such an important discussion about the common mistakes parents make and what you should do instead. Our guest today is Dan Blewett. Dan is a former professional baseball player, speaker, online entrepreneur and the author of four books. His most recent, This Slump Shall Pass, teaches mental skills to athletes of all sports. A resident of Washington, D.C., his focus is on teaching young people the mental and physical skills they need to have happy, successful sports careers. He reaches athletes, coaches and parents through his YouTube channels and on social media, where he has 130,000 followers combined across his platforms. In addition to teaching sport skills, Dan uses his wide audience to advocate for play and youth sports reform. His writing, videos, speaking and other work can be found at Danblewett.com and his social media handles @CoachDanBlewett.         Learn more about your ad choices. Visit megaphone.fm/adchoices

‍(If you DO want to work with Golden Proportions, they are actually giving all our listeners 2 EXCLUSIVE DEALS)Reach out to Golden Proportions here: https://go.goldenproportions.com/dental-marketer-deal‍‍In this week's Monday Morning Marketing episode, join us as we dive deeper into the world of Google Ads with our special guest, Xana Winans, from Golden Proportions. Get ready to supercharge your marketing strategies as we uncover tips and warnings for a successful Ads campaign. We'll unveil the secrets of setting the perfect Google Ads runtimes that sync with your office hours, discuss what a sensible ad-spend budget entails, and break down click-through rates in relation to your service offerings. Plus, we'll show you how to address potential patient objections effectively and gain a competitive edge over rival offices through savvy keyword usage. Jump into this episode with Xana to hone in on your best Google Ads strategy in this forever-evolving ads landscape!‍You can reach out to Xana Winans here:Website: https://www.goldenproportions.com/‍Other Mentions and Links:Google AdsGoogle Local Service Ads‍If you want your questions answered on Monday Morning Marketing, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors)‍Michael: Hey Xana, so talk to us about Google Ads. How can we utilize this or what advice, suggestions, or methods can you give us that will actually attract new patients through our Google Xana: Ads efforts? Oh, there's so much good information in that question you just asked. That's loaded. so there's a lot of things that make Google Ads successful.And let me hit on just like a couple of really important tips. One of the first ones is, be very wary about using Google's own artificial intelligence that they're trying to make it look really easy so anybody can do their own Google Ads. Because if you are using Google's own artificial intelligence platform, you are potentially wasting a lot of money on clicks that are not valuable for you.and, you don't have as much control over reaching the proper target audience. And besides that, Google's gonna actually, you're gonna spend a lot more of your money and get a lot less for it. So, when we do Google Ads for people, there's a couple of things that we do to make sure that they are hitting that success versus what they've been trying to do on their own.One is, and this seems so obvious, you gotta make sure that you are setting your times for your ads. Only when your business is open. Some people just run those ads 24 7. But let's think about the patient experience. When patients call, we know that they want to get in immediately, they've got about 3 days to get scheduled.they do not want to get into a practice that scheduling, They to be able to get in pretty quickly. So they want to be able to. Get in, they want to be able to get a hold of you because you're an errand they're checking off their list. So if you're running, you're at it nine o'clock at night and there's nobody there answering the phone, it's a complete waste of your time and of their time.one way to overcome that is to use online scheduling. Which I think is critical for absolutely any Google Ads campaign because you want to capture people while they are in the moment and they are ready to make their decision. So ideally using online scheduling, but at the very least, people sometimes have questions, so make sure those ads are only running when you're open.As a matter of fact, I usually stop them about an hour before the practice hours are over. Because we don't always make our phone call immediately when we're doing our research. It might take us a little time and we want to make sure that that phone call actually becomes an appointment.another thing that I think is important to think about is the topic that you are using in your Google ads. So there's a lot of things that you can advertise for. You can advertise for just general dentistry patients, emergency patients, peds patients. Those three are great. Those are the winners almost every time.But a lot of doctors want to use Google ads to go after things like dental implants, all on for cosmetic dentistry, sleep apnea, TMD treatment. And here's what we've learned. The click through rates. Those higher level campaigns can be insane. Our click through rates are usually honest to be 27 to 35 percent on those campaigns.So literally like 35 percent of the people that see your ad when we're running it, we'll click on it. Go to a landing page. The difference is these types of leads are doing a lot of research. They're what I would call their higher up in the funnel. So they're exploring all of their options. And these are not the leads that are going to just click to schedule an appointment or just call you and immediately make your appointment.There's a lot of contact follow up contact that they need. So, you know, When they call you or if even if they submit a form, for example, it often takes 7 to 9 additional touches before they are ready to commit to an appointment. So if you're just sitting there and waiting for them to like, make that decision on the spot, you're going to end up really frustrated because you'll get a lot of clicks and a lot of people who seem to be interested.But a lot of them won't convert into appointments. So you got to be ready with an outbound, text messaging campaign, outbound phone calls, outbound emails to keep in contact with that lead until they are ready to schedule with you. another thing to think about, and this one's so frustrating for people in the beginning.Have you ever heard of the term fat finger? Where they Michael: accidentally click it? Yeah, yeah, yeah. Me all the time, yeah. Xana: Yeah, so we're all on our cell phones, and you type in, Dentist in Lewisburg, I'll give you from my community. And there's a couple of listings that come up, so you can have a combination of like, somebody just accidentally clicks on the wrong listing with their fat finger on a small cell phone, and then it's a wrong number phone call.And the teams kind of can say, oh, I'm getting a lot of wrong number phone calls. Well, there's still people who are looking for a dentist. So it's still an opportunity to convert them into an appointment. but 1 way to help overcome that is to actually. Upload a list of all the competitors in your area.As negative keywords before you launch your campaign. And here's why. So if I typed in Dennis and Lewisburg, the area that I'm in Google is gonna be doing, we've got exact match and then kind of some broad match keywords in there. So it would bring up anybody for an ad that had the words dentist and Lewisburg in it.If I'm a dental practice named Lewisburg Dentistry. The odds are very, very good that my Google ad is going to appear at the top and people are going to think that's what they're clicking on. and it's basically just going to be a waste of their money. So we want to eliminate as many fat finger phone calls as possible.So uploading that list of competition helps maximize your budget right out of the gate. you had mentioned before we started talking about budget, like what's the right budget for people to put for this? The budget is, I generally say it's a minimum of 1, to be able to do it properly. And if your 1, 000 only gets you one mile or 1, 000 gets you 10 miles, depending on the area that you're living in, real key is about your impression share.So do you know what impression share is? No. Okay, so anytime somebody would be searching Dennis in it's the percentage of time that your Google ad is going to show up in their search results based on, how many dollars you have available. So if your budget is, say, 500 a month and you're averaging 15 a click. You might miss out on an awful lot of traffic simply because your budget has already been spent for the day. And you might have a very small impression share. So there might be 100 searches for it in a day, but you might only be getting 5 percent impression share because the cost per click is so high or your market area is so wide.It's a lot better. Instead of necessarily just going with budget, it's more about setting up the parameters of the campaign to make sure that you are maximizing your impression share. You want to be able to make sure that your Google ad is showing up a minimum of 80%, 90 percent of the time when somebody is doing a search.Otherwise, they're clicking on your competitor's ads. Michael: Okay. Okay. Interesting. So more budget better, but if we don't have the more budget, what do we do? We just hone in or what are you thinking? Xana: so yes, you can, limit the hours when your campaign is running. For example, uh, I've seen practices where we'll only run it, say Monday, Tuesday, Wednesday.And we'll front load that at the beginning of the week because we know those people want to get in quickly. So we want to make sure that we're not running an ad on a Friday where they're not going to be able to get in until Tuesday or Wednesday of the next week. so you can kind of compress your budget that way.You can limit the size of the market area that you're in instead of that 10 mile radius. You can say, I'm, I'm just going to make sure I'm capturing everybody in a 1 mile radius, or I'm going to pick a. Particular zip code that's important to me. Maybe everybody in your immediate area knows you. So we want to go outside of that area and just target a certain zip code.so there's a couple of different things that you can do to really maximize that budget. The thing that I always keep in mind with budget and I tell everybody this right out of the gate is that. It's always going to go up. This is a bidding situation, teasingly say Google clearly does not have enough money.this trillion dollar organization. so they're going to make it harder and harder for your ads to appear until you spend more money per time that somebody clicks on your ad, which means. That you will not get as many clicks for the same amount of money over time. So what might start out as a thousand dollar budget might have to be 1, 500 the next year or 2, 000 the year after that.It's not growing quite that quickly, but just know that sometimes you're, you're going to probably have to end up spending more money to get the same amount of traffic over time, just because those ad costs are going to go up. There's kind of a trend lately. Have people been talking to you about these sponsored listings up at the top?Michael: Yeah, yeah, it's a is there a green check mark I want to say or something like Xana: that or yes So these listings the thing that's really different about these listings before Anybody could buy a google ad and set up a campaign. I I mean I could be the guy down the street I could be somebody in china. It doesn't matter anyone could set up a campaign These sponsored listings google is making you go through this deep verification process.You have to give them Uh, not just prove that you're in your physical location, they need to see your actual credentials, like they need to get your, forget exactly what it is, if they need your diploma or your license number or something, but they need actual proof that you are a licensed practitioner and they're not doing it in every market, the area that we're in is rural enough, they aren't doing those sponsored listings yet, they're still just kind of testing it in some of the more major markets.But the thing with these sponsored listings that's really kind of interesting is Instead of saying, I have, you know, a budget of 1, 000 and I'm trying to get as many clicks as I can at an average cost of 5 a click, you're paying for performance, so they're charging you per phone call.It is their call tracking line that is used. And so when someone clicks on that ad and calls, it's running roughly around 100 per phone call. For an appointment, which cost per lead, that's actually not terrible, but you got to have a team who's ready to take the phone calls and are able to convert those leads into good appointments.So, I still kind of see those in like the, testing phase where people are figuring out if they're worth it or not are the. The searcher is actually going to respond to those or not. in my humble opinion, my favorite one, mean, obviously we all love Google Ads and just in general, but I love the ones that are in the Google Maps listings.That you can do a sponsored listing right in all of the Google Maps so that your name appears at the top. If you are in a market that's so competitive, you can't get into, one, two or three position in your market area, just buy your way into that list. Michael: Okay. Interesting. Real quick. If you could kind of guide us throughout the part where you were discussing the topic on Google ads, how to keep in contact with the outbound, this. So they click, they don't sign up. You said it takes several touch points. How can we build something there? Xana: So, uh, great question. It's actually something we're working on is, is trying to close that loop for the doctors. but the idea is when somebody calls they have questions, they're not ready to make a decision yet.So the team first off needs to be ready with a list of very common objections that the caller is going to have about that particular product. So let's say it's cosmetic dentistry. People are going to ask, what does it cost? Is it covered by insurance? How long does it take? Is this painful? can you fix this particular problem?What do you charge per tooth? They have all these questions. First step is for the team to have all of those objections written down and your answers for them figured out. It just makes for a better experience. People are not going to make their decision in the moment. You'll get a couple. That you might be able to bring in for a consult, but most of them are like, okay, let me think about it.That's where it's important to get a follow up phone number, a follow up email and then set a regular outbound set of touch points. So, over the next couple of days, email, phone call, text message, and kind of repeating that process until you get that person to make a commitment because they're doing a lot of homework.they're, um, talking to a lot of different options to see who's going to be the best one for them. And honestly, the person who makes the sale is usually the person who's just more active and showing more interest in that prospective patient. Mm. Michael: Gotcha. So, stay active. Basically, Xana: right. You got to stay really active.You can't just take that one phone call and let it die with, leave it up to the patient. If they're going to call me back, the team has to be the outbound salesperson who is actually calling and following up with that patient to see if they can move them forward. honestly, it takes some, some good sales training for teams who know how to do that.So I see this a little more successfully in some DSO practices, where they're, they're able to invest in like a call center and people who do some of that outbound follow up. Do you have any practices you've seen that are really successful with that outbound follow up? A couple, Michael: it's more front office skills training that I've seen where that works.You know what I mean? Where they have like the. Confidence to know what to say and do when they follow up and they send a text or they have a software that does all that, right, that sends a text and things like that. Um, but I can see how the bar drops a ton right there, you know what I mean? And then they go and say, well these ads aren't working, who's clicking them, you know, kind of thing.And it just falls apart. So I can definitely see that in that scenario. Xana: In my opinion, one thing that I found to be a little more successful if you don't have a team in place who either has like the time or the experience to do all that outbound follow up. I'm a big believer in bring these patients in under a general dentistry campaign.People who are just looking for I need a new dentist, they're going to come in, they're going to go through their hygiene experience, they're gonna have a comprehensive exam with you that is better than anyone they've ever had in their entire lives. And They build a relationship with you, and you can start asking them questions about, so what do you think about the appearance of your teeth?Is there anything that you're unhappy with that you've ever wished you could fix? Would you like to know what your options are? you've already got their attention because they're in the office. I find it is much easier to move those types of patients forward to things like implants and all on four and cosmetics and sleep apnea.Once they know who you are as a doctor, And why you're qualified and they like you as a person and they like your office. So, I find it is a far better spend of your money to actually go for the general to kind of get those big procedures in a roundabout way. Michael: Gotcha. Awesome, Zonya. I appreciate your time and if anyone has any further questions, you can definitely find her on the Dental Marketer Society Facebook group or where can they reach out to you directly?Xana: I'd say best way is go to our website, golden proportions. com. There's a chat button in the lower, right? There's usually somebody on there monitoring at all times. I tend to take the after hours ones and happy to have a conversation, answer any questions that your listeners might have about ads.Michael: Awesome. Thank you so much, Zonya, for being with me on this Monday morning marketing episode. My Xana: pleasure. Thanks, Michael.

In this episode, hosts Fideliz Cruz and Annemarie Cross discussed their own personal experiences and the top three mistakes they made in their businesses, as well as the valuable lessons they learned from those mistakes. They also shared how they are now implementing changes to avoid these pitfalls in the future.  Here's a sneak peek at what they discussed:  Mistake #1: Focusing too much on the need for an elaborate website  Fideliz shares her experience of believing that she needed an expensive and highly professional website when starting her business. However, she later realized that she could have saved money and time by doing more research and starting with a simpler online presence.  Mistake #2: Not having a clear vision and mission  Annemarie opens up about her tendency to get distracted by new ideas and shiny opportunities. It wasn't until she invested time in defining her vision and mission that she found focus and direction for her business. This clarity has guided her decisions and contributed to her success.  Mistake #3: Saying "yes" to everything  Fideliz reflects on the temptation to say "yes" to every opportunity that comes her way. She discusses how she learned the importance of discernment and seeking God's guidance in order to avoid distractions and stay focused on what truly aligns with her business goals.  By sharing these mistakes and the lessons learned, Fideliz and Annemarie hope to inspire and guide other women entrepreneurs who may be facing similar challenges. They highlight the importance of research, having a clear vision and mission, and being selective with opportunities. 

This week on Maximum Mom, your host Elise Buie is joined by Victoria Collier. Victoria Collier, Founder and CEO of Quid Pro Quo: Victoria is a seasoned entrepreneur with over 20 years of experience in the legal industry. In addition to building and selling her own 7-figure law firm, she has been coaching lawyers since 2008 on how to add value to their law firms.Take a listen! 08:15 Victoria Collier discusses how having children has influenced her entrepreneurial journey and the motivation it provides to show her children they can pursue their dreams11:50 Introduction to Victoria Collier's business, Quid Pro Quo, which assists law firm owners in selling or buying law firms, focusing on finding a perfect match between buyers and sellers18:51 The importance of being true to yourself and finding fulfillment in your work and personal life19:56 The dangers of pursuing growth without considering personal values and alignment with clients24:12 The importance of preserving the culture and legacy of a law firm when buying or selling, and the need for realistic expectations and a successful transition process29:11 Discussion on the transition timeline when buying or selling a law firm, including the importance of respecting the seller's decisions and allowing them to stay as long as they want30:50 Exploring the importance of going beyond surface-level conversations and understanding the fears and concerns that drive people's decisions34:31 Steps involved in working with the speaker to evaluate and position a law firm for sale, including assessing the current state of the firm, determining the desired outcome, conducting a valuation, and creating a marketing package.37:44 Discusses the rules of thumb for valuing law firms based on the services provided and the multiple of earnings before taxes and depreciation and amortization (EBITDA).38:45 Explains the concept of sellers discretionary earnings and how it involves recasting personal expenses back into the net income of the law firm.42:18 Emphasizes the significance of financial forecasting for law firms, including the ability to analyze trends, make strategic decisions, and understand the impact on the numbers.Connect with Victoria Collier:WebsiteResources: Join the Guild Membership Subscribe to the Maximum Lawyer Youtube Channel Follow us on Instagram Join the Facebook Group Follow the Facebook Page Follow us on LinkedIn

Welcome to Episode 37 of Strategies for Tomorrow's Leaders, where we talk about all things business and personal development. In this episode, we are joined by James Brown, a speaker, emcee, voice-over talent, and public speaking/presentation coach for youth and adults. James is a former All-American collegiate track and field athlete, world championship qualifier, and award-winning National Sales executive. In this episode, we will talk about the importance of using stories to increase the impact of your voice.  Whether you are a business leader, a public speaker, or simply someone who wants to be a more effective communicator, this episode is for you. So sit back, relax, and enjoy our conversation with James Brown. Show notes: 01:00 James' Journey 4:25 The Championship Mindset 8:45 Crafting Your Message 12:30 Avoiding Common Mistakes 14:30 The Power of Brevity  Connect with James: https://www.linkedin.com/in/jamesbrownjr360/ Learn more about James: https://jamesbrownjr360.com/  

Chris Tripoli has built major restaurant chains, worked as an independent owner and operator, and eventually found his way into a successful restaurant consulting practice. After working with countless brands over the years, he began to see common problems and common solutions. In today's conversation, we unpack the most common problems owners face and the practical solutions to solve them. For more information on Chris, visit https://www.christripoli.com/. ____________________________________________________________ Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other content: Yelp for Restaurants Podcasts Restaurant expert videos & webinars

SHOW NOTES:  - All the info you need to START is on our website! Seriously, go there. - Join our PATREON community for bonus perks! - Get your TBR merch   FROM TODAY'S PODCAST:  - Get the Bible app (free) - Follow our Bible reading plan - Join our PATREON community! - The Bible Recap Amazon Store - Lee's Interview: Why Reading the Whole Bible is Important   PREP EPISODES (in case you haven't listened yet): Let's Read the Bible in a Year (Chronological Plan)! How I Learned to Love (Reading) the Bible Why Reading the Whole Bible is Important (interview with Lee McDerment) Preparing to Read the Bible Avoiding Common Mistakes: What to Look for When You Read the Bible Reading the Bible in Community   SOCIALS: The Bible Recap: Instagram | Facebook | Twitter D-Group: Instagram | Facebook | Twitter TLC: Instagram | Facebook | Twitter   D-GROUP: The Bible Recap is brought to you by D-Group - an international network of discipleship and accountability groups that meet weekly in homes and churches: Find or start one near you today!