Podcasts about better brand

Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer today's topic is: How to Build a Better Brand. Branding is more than Just a Logo: Jeff initially viewed branding as "fluffy" and hard to measure, but he soon realized its vital role in marketing and culture. He and Chris Mercer emphasize that branding is often overlooked in direct-response marketing but is critical for building long-term trust and credibility. Psychological Shortcuts to Credibility: Branding isn't just about awareness; it's about creating psychological shortcuts that associate your brand with trust and credibility. The hosts introduce the positioning concept, highlighting how brands like Crest and Colgate evoke specific emotional responses that ease the customer's journey toward a sale. Consistency as the Backbone of Branding: Consistency is the cornerstone of a successful brand, fostering awareness and trust. Mercer and Jeff stress the importance of presenting a unified identity across your products and messaging, sharing an example of consolidating multiple brands into "Measure U" to improve brand clarity and impact. The Power of Brand-Specific Language: Establishing brand-specific jargon or language strengthens a brand's identity. Jeff shares how their frameworks include memorable terms like "OPS" and “DOPE Systems”—demonstrating how unique language makes a brand more scalable and memorable. Market Perception Shapes Your Brand: The market ultimately controls how your brand is perceived, which is why continuous interaction and feedback are crucial. The hosts emphasize that branding isn't just a slogan or tagline—it's reflected in how your audience sees, trusts, and interacts with you. Living Your Unique Value Proposition: The episode concludes by challenging the standard use of “unique value propositions.” Jeff argues that instead of focusing on slogans, brands should embody their value in practice, using stories and real experiences to demonstrate genuine uniqueness and resonate with the audience.  

If you've ever wondered how you can be intentional with your brand or align it with the role you are seeking, this episode is for you. This week I am making the connection between personal branding and communication skills. Tune in for 5 elements to audit for yourself to identify what changes you need to make.What you'll learn:The connection between your personal brand and communication skills5 specific elements of communication that impact your brand (for better or worse)What you can do to be intentional about your brand and make improvements for your next leadership roleMentioned in this episode:Ep 87 - Your Personal Brand Ep 108 - The Executive Presence MethodEp 118 - Your Leadership PhilosophyHead over to Your Worthy Career for full show notes.Become an email insider and get the weekly Cheetah Chronicles with career strategies specifically for women in Pharma/Biotech. Sign up for free here.Design your unique career path in Pharma/Biotech and build the skills to get a new job or promotion. Learn more about working with me in the Beyond the Ceiling Club here.Melissa works with a limited number of clients 1-1. If you are looking for private support as a woman in Pharma/Biotech, click here.Love the podcast? Share your feedback by leaving us a review. Thank you!Connect on SocialsLinkedInInstagram

Jenni Romaniuk is a Research professor International Director of the Ehrenberg Bass Institute of the University of South Australia. The EBI Institute is the largest marketing research center in the world, busting pseudo science and marketing myths. They showed with empirical research that brands need to be brain friendly - meaning that we need to take the function of perception, memory and retrieval as a basis to think about how we can make brands grow. They urged marketers to focus on attracting light category buyers, showed them that greater loyalty amongst heavy users doesn't necessarily translate into market success, created the controversy with stating that distinctiveness trumps differentiation, and even more provocatively, that behavior drives perception, not the other way around. She wrote three highly influential books: “How Brands Grow Part 2”- coauthored with Byron Sharp, “Building distinctive Brand Assets and her newest “Better Brand Health”, is one of the leading researchers on brand equity, advertising effectiveness, distinctive brand assets, word of mouth, loyalty and brand growth and pioneered Mental Availability measurement and metrics.

Reza Izad is the Co-CEO and Co-founder at Underscore Talent, a leading next-generation management firm that is known for its successful and diverse creative talent. The company represents a diverse list of top YouTube, TikTok, Instagram, Twitch, Snapchat, gaming, culinary and podcast content creators. He was also the co-founder and CEO of Studio71, a multi-platform media company that combines “digital-first” creators and brands. The company is the #1 YouTube partner in minutes watched. Prior, Izad led the music department at The Collective Management Group and United Talent Agency working with artists such as Linkin Park, Kanye West, Eminem, Justin Timberlake and Prince.

Branding Mini-Series #3 I see way too many virtual assistants who don't stand out. They're not showing their personality. They have muddied messages. It's hard to even know what they do and who they serve.    I decided to bring back an old friend, a dynamic “hooker with a heart of gold,” Marisa Corcoran to talk more about brand messaging for service providers. (We'll explain the hooker thing in the episode.) Marisa is the CEO and Founder of the Copy Confidence Society. In addition to writing the words that get landing pages converting at 60% or higher and crafting personality-filled emails, Marisa helps coaches and creatives craft their uncopyable messages.    She is so good at figuring out where your voice lies and how you lean in and infuse your personality into your copy. You know you're supposed to be doing it with your business, but how do you actually do it?   Listen to learn more about Starting your Word Closet and Goodwill Bag Creating a Hit List and Sh*t List How to nail down your “I help” statement The 5 Copy Stars How to stop sounding generic in a saturated market Marisa's stance on using AI in copy    Tune in because I want your name to be tied to integrity and high-quality services. It all starts with clear brand messaging.   Sponsored by Castmagic Castmagic is for podcast hosts, video streamers, or long form content creators that want to get more mileage out of their content. This AI tool makes it easy to instantly turn your long form unstructured content into ready-to-use copy for shownotes, highlight clips, summaries, blogs, social posts, newsletters, and more. Sign up with my affiliate link here.   Links mentioned in the Show: Episode 209: Finding Your Brand Voice as a Virtual Assistant with Kristin Lawton Episode 210: Upgrade Your Service Provider Brand Image with Elysha Lenkin Episode 145: The Story Stripdown with Marisa Corcoran Join Marisa in The Copy Confidence Society*: Discover what to say, how to say it, and magnetically attract your dream clients with personality-filled copy that dazzles. This is a copy course and community for Coaches & Creatives ready to take center stage with copy and messaging worthy of a standing ovation. Sign up for Marisa's FREE Masterclass Leave ‘Em Wanting More*: The 3-Part Framework to Create Copy with Creativity and Chutzpah Check out my blog with Recommended Copywriting Books for Digital Marketing Assistants *my affiliate links   Connect with Marisa Instagram: @mtoni Facebook: The Copy Chat Website: MarisaCorcoran.com Freebie: The 50+ Scroll-Stopping Subject Lines Take your email from “maybe later” to “must read now” in seconds.   Connect with Emily: Facebook Community: Emily's Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr   3 ways we can work together:  Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that's in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here. Got the skills but need help getting your digital marketing services business to take off? I've got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You'll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

IN THIS EPISODE: LinkedIn's new Premium Plan for company pages has arrived with six key features. We detail each one, what it means, and how useful or not each one is to your company page. Plus, we share how they can hurt your brand if not used correctly. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://mybook.to/The_LinkedIn_Branding_Book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ (Plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://MichelleSquared.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ Follow ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The LinkedIn Branding Community Page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin is an international personal branding & PR strategist and speaker who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is the founder of Standout Women Media, a frequent speaker, podcast guest, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot. LinkedIn:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/michellebgriffin/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://michellebgriffin.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠ Join Michelle's free LinkedIn Personal Branding Community, The P.Y.O.T. Community Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert. Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/michellejraymond/⁠⁠⁠⁠ ⁠⁠⁠ ⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠https://b2bgrowthco.com/⁠⁠⁠⁠ For more tips, subscribe to Michelle's YouTube Channel: ⁠⁠https://www.youtube.com/@MichelleJRaymond⁠ LINKS MJR's post new LinkedIn Company Page features Are Your Ruining Your Brand With AI episode Get Featured: Listener Shout Out Questions: Send Us Yours TRANSCRIPT Read Here --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message

Do you want to know how to interpret one of the most POWERFUL parts of your chart for magnetic stand out brand storytelling? In this training I'll reveal the astrological placement that unlocks a new level of depth in your storytelling that builds trust 10x faster with the clients who are genuinely a very aligned fit to work with you.I share how you can use your insights form this placement to create confidence and clarity on your brand storyetlling topics and values that make your dream clients want to buy your shit. Access your journal prompts here: https://docs.google.com/document/d/1rAeMA2McSJ-cP9dZJvWQO8Yy8rd3cPAQpevp90kZows/edit?usp=sharingIf you're not already signed up for the Cosmic Attraction Free Training Series sign up here for all 5 trainings and additional bonus resources:  https://withsarahmac.com/cosmic-attraction-copywriting/Want my insights on your astrology placements to guide the most magnetic brand message to stand out to your soul mate clients? Book a Cosmic Brand Story Private Intensive + Astrology Reading with me: https://withsarahmac.thrivecart.com/private-intensive/ Loved this episode?! Let's keep playing together! Say hey on IG: https://www.instagram.com/creativemagicclub/ Check out the Freebies tab on my website: https://withsarahmac.com/ Instant access to the Cosmic Attraction Copywriting Free Training Series: https://withsarahmac.com/cosmic-attraction-copywriting/Book your spot in Money Making Content with Astrology for personalized feedback + action steps to easily sign more soul mate clients Click this link to sign up!Want my insights on your astrology placements to guide the most magnetic brand message to stand out to your soul mate clients? Book a Cosmic Brand Story Private Intensive + Astrology Reading with me: https://withsarahmac.thrivecart.com/private-intensive/Ready to start booking high ticket soulmate clients with ease every month? Apply for my 3 month private mentorship: https://withsarahmac.com/high-ticket-soul-clients/ Share this episode with your friends! Please leave a review!

In this episode, James talks with Trent Warner, Managing Director of Strategic Brand Builders. To learn more about Strategic Brand Builders, visit https://strategicbrandbuilders.com. Visit our website to join our email list, get the scoop on our LIVE coaching calls and never miss an episode: https://www.agencyfreedom.com Connect with Agency Freedom Podcast on Facebook at the Agency Freedom Podcast group: https://www.facebook.com/groups/agencyfreedom Email us at podcast@agencyfreedom.com with ideas, questions, complaints or your favorite grilling recipe. Episode Highlights: Exploring the journey from blogging to strategic marketing in the insurance sector The importance of strategy over tactics in marketing Examining the challenges and misconceptions in insurance marketing The role of trust and customer experience in branding and marketing The advantages of independent insurance agencies over big carriers in marketing Discussing the impact and future of AI in marketing The importance of starting small and practical with AI integration in marketing

In this episode, James talks with Trent Warner, Managing Director of Strategic Brand Builders. To learn more about Strategic Brand Builders, visit https://strategicbrandbuilders.com. Visit our website to join our email list, get the scoop on our LIVE coaching calls and never miss an episode: https://www.agencyfreedom.com Connect with Agency Freedom Podcast on Facebook at the Agency Freedom Podcast group: https://www.facebook.com/groups/agencyfreedom Email us at podcast@agencyfreedom.com with ideas, questions, complaints or your favorite grilling recipe. Episode Highlights: Exploring the journey from blogging to strategic marketing in the insurance sector The importance of strategy over tactics in marketing Examining the challenges and misconceptions in insurance marketing The role of trust and customer experience in branding and marketing The advantages of independent insurance agencies over big carriers in marketing Discussing the impact and future of AI in marketing The importance of starting small and practical with AI integration in marketing

Treat other human beings with vast respect, politeness and goodness. A strong, wise, great human being is one who cares deeply about the welfare of others. Of course, be not a doormat. For sure, if you allow people to take advantage of you some will take advantage of you. That's obvious so don't be naive, please. Yet I don't think that making it all about you will ever bring you the self-honor, happiness and sense of serenity we all long to know. And if you're good and someone takes from you, you're the victor—not them. Because you got to be good. Pre-order my hugely anticipated new book The Wealth Money Can't Buy and receive 5 truly extraordinary FREE bonuses [including a 3 hour live online summit with me, a complete virtual training program and 10 powerful morning meditations used by my top clients: all valued at $8,767 USD].  Here's the link so you can pre-order the book.FOLLOW ROBIN SHARMA:InstagramFacebookTwitterYouTube

Did you know podcasts are a type of PR you can utilize for your agency?PR isn't just articles and press releases. It is a way to build your brand's reputation.On today's podcast, we have Chrissy Bernal, Founder of Be A Better Brand, to share with us about how to set your agency up for success with PR.After suddenly ending up in the global spotlight for her unique identical twins, Chrissy Bernal was savvy enough to know she needed to create and grow their brands quickly. After receiving really bad advice that cost time and thousands of dollars, she decided to dive into learning what she really needed to do to help their brands gain momentum and be taken seriously.And because she doesn't want other authors, podcasters, and entrepreneurs to feel frustrated and stuck like she was, she combined what she learned from her formal education with the real-world knowledge gained from her family's growth toward global brand awareness so she can help other brands grow with intention and less stress.She's the founder of Be a Better Brand, and by using proven Marketing and Communications frameworks and strategic PR, she and her team help authors, podcasters, and entrepreneurs pull together branding, messaging, & publicity so they clearly communicate their stories, increase their influence & reduce the chaos experienced in the journey of being known.

In a world where survey respondents are basically sick and tired of doing all the work to TELL as screener about their behaviors, qualifications, demographics, and more just for the chance at participating in a survey, along comes Qrious Insight with their “always on” approach to passive data collection. In this episode, Priscilla McKinney, CEO and Momma Bird of Little Bird Marketing is joined by Andrew Moffatt, CEO and Co-Founder of Qrious Insight to discuss the future of dynamic brand tracking instead of static brand trackers. In their work with marketing and ad effectiveness, brands benefit from the aggregation of data they passively collect from panel members who opt in for continual tracking. This provides rich information about who they are, what they do, and how long they do it on their digital device in a wholly less intrusive manner than traditional survey models allow. Now, instead of searching for the potential respondent and asking them if they have, for example, seen a Domino's ad in the last 30 days, that data is already available for automatic screening with no bothersome screener question to complete. Winning brands can immediately target the right group of people to not only understand their online journeys but then create powerfully focused surveys to further understand the WHY behind the behavior already verified. They discuss the future of market research and a potential mass move away from expensive prescriptive survey writing to a more integrated approach. In this experience, the problematic cleaning of the data is now a moot issue. In the past, cleaning the data meant possibly misidentifying an anomaly, dismissing an emerging trend or missing the fact that the data was provided by a bot. Instead, this future of survey work is integrated into actual observed and recorded behaviors for richer insights in record time. SPONSORS Are you looking for experts and tools to collect research data worldwide? Global sampling, field management and data collection are just some of the services that Gazelle Global provides. Visit gazelleglobal.com to learn more about how our expertise can help you unearth quality data that drives meaningful insights. Get your research done anywhere around the world quickly and efficiently. Visit gazelleglobal.com today. Priscilla McKinney, CEO at Little Bird Marketing, is excited to announce the release of her much-anticipated book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information.

If you are wondering whether Tom Ossa's new book, 30 Days to a Better Brand is worth your time, listen to this episode, where Tom reads the introduction of the book to you. Feedback is welcome! --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message

We hope you are having a good start to the New Year! Here is a short episode from Tom on the importance of keeping your domain name as short as possible. Also, download the first three chapters of his book, 30 Days to a Better Brand, for free! --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message

As we get into the new year, consider setting up your schedule to use your energy and time in the best possible way. Also get a free copy of Tom‘s new book, “30 Days to a Better Brand“, available on Amazon. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message

@google.com, @yahoo.com and unbranded emails BETTER go away. And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 https://americasbestrestaurants.live/reviewus https://www.facebook.com/americasbestrestaurants And don't forget to check out abru.online/free  to find out how you could get massive help marketing your restaurant and building a brand that lasts.

Get ready for some juicy marketing insights and candid conversations about the ins and outs of building a lifestyle brand. Today, Michelle is joined by digital marketing strategist Whitney Eckis. Whitney shares her entrepreneurial journey, from building her marketing agency to acquiring and growing successful lifestyle and beverage brands like Get Supr and Mela Water. From navigating the complexities of the startup space to the evolution of social media and the future of consumer goods, you'll want to grab your favorite beverage and dive in.   Whitney Eckis started her career perfecting the practices of growing brands and businesses in the digital space. At the vibrant age of 22, she became the Founder and CEO of Eckis Marketing. Under Whitney's leadership, Eckis Marketing has elevated brands such as Better Brand, DREAM POPS, Fody Foods, Sonix Accessories, and Marriott + Hilton. Her work has been featured in Bloomberg, Entrepreneur, ESPN Radio, Forbes, Modern Luxury, USA Today, and Yahoo Business, and she has been a finalist nominee for the San Diego Woman of the Year award in both 2021 and 2022. After scaling her agency to being one of Southern California's top creative social agencies, she was diagnosed with severe anxiety disorder and depression. Shortly after, she launched her first CPG brand, Get Supr, an instant coffee brand fused with hemp so good you won't believe it's instant!   ------------------------- In today's episode, we cover the following: How Whitney started her marketing agency Brands that are killing it in the marketing game Her experiences in being a founder for Get Supr and an investor for brands like Mela Water Common misconceptions about marketing and launching The entrepreneur's journey to brand success Marketing forecasts in person and on social media Whitney's 30th birthday recap Whitney's favorite recent projects Whitney's advice to consumer brands launching their company The value of having a strong social network (even when you're established!)   ----------------------- RESOURCES: Get 15% off your purchase of Get Supr Coffee with the code UNDERTHEINFLUENCE15   ----------------------- Guest info: To learn more about Whitney and her fantastic business growth and marketing insights, follow her on Instagram and TikTok @WhitneyEckis, or visit her website EckisMarketing.com. ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok   ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!   ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.     This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

IN CLEAR FOCUS: Jenni Romaniuk is the International Associate Director of the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia. In this encore episode, she discusses her book, Better Brand Health: Measures And Metrics For A ‘How Brands Grow' World. Jenni shares insights about how brands grow, why small brands should adjust expectations when assessing brand metrics, and ways in which advertising can most effectively create category buyer memories.  

Your brand strategy is the foundation for your marketing success. Without a great brand strategy and brand positioning, your marketing efforts are going to be ineffective and inefficient. People won't know who you are, and they won't recognize you in the crowd of competition flooding social media and the online business world.You need a brand strategy to help you grow and scale your business, and sell your products and services, so today, I'm sharing 6 branding strategy tips that will help you get your business in front of the right people at the right time. In this episode, you'll learn:How to analyze your target audience to create a stronger marketing messageWhy it's so important to define your unique value proposition (UVP)How to define your core messageWays to assess your current brand strategy and evolve to meet the changing needs of your businessHow to create consistency in your marketing contentHow to build brand guidelines that keep your marketing message consistent across all channelsListen now to discover the brand strategies that put your business on top! You can learn more about SophieZo at:Website: https://sophiezo.com Facebook: https://facebook.com/sophiezo Instagram: https://instagram.com/thesophiezo Twitter: https://twitter.com/sophiezo LinkedIn: https://linkedin.com/in/sophiazollmann Clubhouse: @sophiezoFree Discovery Call: https://link.automationonamission.com/widget/bookings/sophiezocalendar 

In this down-to-earth episode, we have a candid chat with PR pro Chrissy Bernal. We're demystifying Public Relations and exploring how to genuinely improve your brand. Chrissy shares practical advice on crafting your brand story, making real connections, and mastering media relations without the fluff. Discover how to boost your brand's authenticity and visibility while avoiding common PR pitfalls. Join us for an honest conversation that provides actionable insights to help your business or personal brand shine in today's real-world landscape.You can find Chrissy here:Personal Website: https://chrissybernal.com/Business Website: https://beabetterbrand.com/Instagram: @chrissybernalCheck out Chrissy's book hereAnd be sure to get her Clarity Workbook here!______________________________You can find me here:Instagram: @gingerbizWebsite: https://www.katymurrayphotography.com/Facebook: https://www.facebook.com/groups/TipsandTricksforyourbusinessTwitter: https://twitter.com/GingerBizKM

The 2023 Career Development Convention provides the resources and connections needed for successful employment and professional development. This completely free professional resource day for Veterans, military spouses, and transitioning service members features a job fair, vendors, headshots, video profiles, and networking to help you advance your military transition and career. ClearanceJobs sat down with Jon Meadows and Jesse Sieff, the creative professionals behind this unique networking event, to discuss the importance of personal branding in your job search and what military veterans, spouses, and employers can expect from the event. Hosted on Acast. See acast.com/privacy for more information.

This episode of Against the Sales Odds podcast is an interview with Amir Zonozi, the President and Co-Founder of Zoomph. Lance Tyson and Amir talk about the intricate details of Zoomph, their partnerships, Amir's story from college to his current professional career, and everything in between. Throughout this interview, Amir expands on Zoomph's audience, partnerships, challenges, and day-to-day activities for his role. Love the show? Subscribe, rate, review, and share! https://www.lancetyson.com/podcast

In this week's episode, we had the honor of hosting Leslie Samuel, a renowned educator and founder of Interactive Biology. Leslie shared his wealth of knowledge and experiences in building a successful brand and business around his passion for biology.During our conversation, Leslie delved into his journey as an educator and the inspiration behind Interactive Biology. He discussed his approach to engaging audiences, emphasizing the power of storytelling and the importance of making people feel valued and empowered. Leslie's genuine desire to serve others was evident as he shared anecdotes from his coaching sessions, showcasing his ability to help individuals recognize their own brilliance.We also explored the impact of AI on Leslie's work. He revealed how AI tools have transformed his content creation process, enabling him to generate ideas, script his videos, and even edit them with ease. Leslie embraced AI as a valuable resource, emphasizing its ability to enhance efficiency and effectiveness in delivering his message.Leslie's experiences in media and television were another highlight of the conversation. From being featured on shows like Strange Evidence to appearing in news segments, he shared how these opportunities have contributed to his personal brand. Leslie emphasized the importance of leveraging these experiences to establish credibility further and connect with his audience.Listeners were introduced to Leslie's various platforms, including InteractiveBiology.com for his biology-related content and IAmLeslieSamuel.com for his broader coaching and brand-building resources. His authenticity and commitment to making a positive impact were evident throughout the discussion, inspiring listeners to embrace their unique qualities and approach their passions with unwavering dedication.This episode featuring Leslie Samuel was made possible by our sponsor, Ecamm. Discover their innovative live show tools and learn more at socialmedianewslive.com/ecamm.Tune in to this captivating episode to gain valuable insights from Leslie Samuel and discover how you can build a brand and business around your passion while leveraging the power of storytelling and embracing the benefits of AI in your content creation journey.

In the world of SEO, search marketing, and content marketing, it's becoming clear that getting a solid grip on the customer's needs, desires, and lifestyle is equally essential to building your brand's unique persona and story. Ryan Kutscher, the creative force and founder behind CIRCUS MAXIMUS, joined me on the SEJShow to talk about how his team creates compelling brand narratives. We covered their use of Ikigai, a profound Japanese concept that translates to "a reason for being."  This concept is a remarkable tool in their storytelling arsenal, providing a fresh perspective that introduces depth and purpose to their narratives. In this episode, we'll gain invaluable insights into how Ikigai can be utilized to create more meaningful, impactful stories, ultimately adding a rich layer of authenticity to your brand narrative.    ​​We take a step back for brands to think more narratively about what the story they're trying to tell is. And then think about how they're applying that to the customer journey rather than tactics first, which just makes your head explode these days. –Ryan Kutscher, 04:38 Sometimes as a business owner or an executive, you assume that the entire company gets the mission and what you said is a human mission. So, one of the things lacking in the workplace, so that's been lacking in the workplace for the past 20-30 years, is purpose. What gets you up in the morning? –Loren Baker, 07:22   [00:00] - About Ryan [02:43] - How they craft memorable brand narratives and characters [08:50] - How human mission & passion comes in. [11:57] - The Mark Cuban example. [16:05] - How to get started with the voice of the customer. [17:48] - How do companies earn revenue from pinpointing passion & mission? [19:39] - Uber & Lyft example. [24:46] - The In & Out Burger example. [28:36] - Brands Ryan worked with applying Ikigai. [32:11] - Other ways listeners can use the Ikigai concept. [34:56] - How important are videos?   Resources mentioned: Circus Maximus - https://www.circusmaximus.com/   The first question that we ask is why? Why is your brand doing what it's doing? What is the brand's purpose? That answer is not to make money or increase revenue by a quarter. It's not a business goal. It's a human mission. If everyone can kind of answer those questions the same way, or at least have an understanding of how the brand wants to answer those questions, they start to work for that idea or that narrative, and then that helps them do their job better and hopefully helps them tell their story better, tell the story better. There's an internal role of answering these questions and having this shared narrative, and there's an external role. So that's where it starts, with purpose. –Ryan Kutscher, 05:32 People like Mark Cuban, who are successful entrepreneurs, understand that you start with the mission and then build the company around it. You don't start with the company and then build a mission backward. And when you have a mission clearly defined, the people you need to help you build that company come to you because they're attracted to the mission. And some of those people are customers. So that's the power of the mission. –Ryan Kutscher, 13:32   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect With Ryan Kutscher: Ryan Kutscher stands at the helm of Circus Maximus, an innovative agency transforming the advertising landscape. With a unique model that blends branding, content, and media, Ryan, founder and CEO, has propelled brands onto global platforms, partnering with industry giants and burgeoning start-ups. Beyond his leadership role, Ryan is recognized for his creative approach to life. He champions entrepreneurship within his team, urging them to infuse creativity into their daily lives. And amidst all these, he finds joy in the companionship of his Australian Shepherd, Rudder. Connect with Ryan on LinkedIn: https://www.linkedin.com/in/ryan-kutscher-a282605/   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker  

IN CLEAR FOCUS: Jenni Romaniuk is the International Associate Director of the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia. In the second part of our podcast interview about Jenni's new book, Better Brand Health, we dive deeper into Category Entry Points (CEPs), the 7Ws Framework, and metrics, including mental market share, mental penetration, network size, and share of mind. Hear Jenni unpack key concepts for understanding and improving brand health.

IN CLEAR FOCUS: Jenni Romaniuk is the International Associate Director of the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia. In the first of two episodes discussing her new book, Better Brand Health: Measures And Metrics For A 'How Brands Grow' World, Jenni shares insights about how brands grow, why small brands should adjust expectations when assessing brand metrics, and the ways that advertising can most effectively create category buyer memories.  

Professor Jenni Romaniuk is the International Director of the world-famous Ehrenberg-Bass Institute and author of Building Distinctive Brand Assets and How Brands Grow Part 2 - revised. Jenni is a leading expert in brand equity, mental availability, brand health metrics, advertising effectiveness, distinctive assets, word of mouth and the role of loyalty and growth. Through her work at the Ehrenberg-Bass Institute she has advised many of the world's biggest brands.Jenni is an engaging and entertaining keynote speaker that has presented her research at leading industry conferences globally. Her latest book Better Brand Health: Measures and Metrics in a How Brands Grow World, is for anyone who wants to get better at brand measurement and improve their brand health tracking.What we covered in this episode: The soft porn scam version of Jenni's new book The one question Jenni hasn't been asked Publicity over persuasion How even academics don't always have the right beliefs Can you have too many distinctive assets? How marketers over estimate the number of assets they have Why Ehrenberg Bass use an owl as their distinctive asset How do you measure a distinctive asset Does the time frame of measurement make a difference The difference between new and super light buyers for Lucozade Brand tracking on a small budget Why differentiation is the most surprising discovery by EBI What inspired the book   Starting with the laws that shape how brands grow The important of asking the right questions Calibrating your tracker for your brand size Which definition of brand awareness to use The importance of non-buyers to your trackers Designing for the category not your own objectives Why brand awareness is a lot less stable than you think The probabilistic nature of memory and why recall changes The power of Donald Trumps hair Types of brand attributes and the role they play How many category entry points does a brand need Mental market share and how to measure it Distribution points of the mind The importance of share of mind Jenni writes a song to brand love How to measure your marketing   Some advice for Word of Mouth The role of physical availability on brand health The importance of physical availability to convert customers Shopping distinctive assets

Flint Finlinson, Co-Founder and CEO of Propaganda Inc., is a brand and marketing expert specializing in strategy development. Propaganda, Inc.  is an agency dedicated to "Brand Transformations" and helping to develop your higher brand purpose. Having transitioned from retail to restaurants, Flint understand what it means to position your brand not just to guests, but to humans.On this episode, you'll learn from Flint about:Truth in advertising Transitioning skills across industriesFinding your brand's higher purposeThe distinction between guest and humanMore!Thanks, Flint!

This week's episode welcomes Jenni Romaniuk, a renowned researcher and professor at the Ehrenberg-Bass institute. She is the author of some incredible books, including her most recent, Better Brand Health. Our conversation delves into several fascinating topics, such as why people dislike their brand trackers, loyalty, the fundamental principles of marketing, the challenges of differentiation, and useful tips for brand tracking and the marketing funnel. With so much valuable information to absorb, be sure to tune in and be ready to engage in a thought-provoking discussion! Enjoy the show. ________________ Our Guest Follow Jenni Romaniuk: https://www.linkedin.com/in/jenni-romaniuk-2746884/ Follow the Ehrenberg-Bass Institute: https://www.linkedin.com/in/jenni-romaniuk-2746884/ Visit Jenni's Website: http://www.jenniromaniuk.com/ ____________ The Sleeping Barber Podcast: Follow our updates here: https://www.linkedin.com/company/sleeping-barber/ Get in touch with our hosts: Marc Binkley: https://www.linkedin.com/in/marcbinkley/ Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/ ________________ Literature Category Entry Points in a B2B World: https://business.linkedin.com/marketing-solutions/b2b-institute/cep-in-b2b Laws of Marketing with Nicole Hartnett: https://podcasts.apple.com/us/podcast/sbp-012-the-laws-of-marketing-with-dr-nicole-hartnett/id1609811324?i=1000570667143 ________________ Timestamps 0:55 - Intro to Jenni 2:27 - Why did you write this book now? 6:00 - B2B or B2C - Who will benefit from this book? 8:44 - Why people often hate their brand trackers 11:15 - Some metrics don't need to be tracked 15:14 - Brand rejection: why you don't need to track all metrics all the time 20:00 - Loyalty, where's the evidence? 23:22 - Does it really cost 5x more to make a customer than keep one? 25:47 - Why the Laws of Marketing are important to your brand health tracking 29:03 - Do the laws apply to B2B and B2C? 30:16 - Why your brand's user profiles should match the category 33:41 - The trouble with differentiation 36:08 - The laws of marketing in subscription v. repertoire markets 38:55 - Is the AIDA Funnel really valuable? 42:50 - What and when is brand awareness useful? 48:32 - Brand tracker tip #1: Design for the category 49:43 - Brand tracker tip #2: Analyze for the buyer 50:44 - Brand tracker tip #1: Report for the brand 52:51 - 3 metrics to reconsider: word of mouth, attitude, unprompted recall 57:50 - Post-pod with V and Marc ____________ Where to listen Apple Podcasts: https://podcasts.apple.com/us/podcast/sleeping-barber-podcast/id1609811324 Spotify: https://open.spotify.com/show/4v0kaM350zEY7X2VBuyfrF Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84MWVjYW

This week we're talking about better brand health tracking with Jenni Romanuik, research professor at the Ehrenberg-Bass Institute. How can brands get the most out of their brand health tracking? Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

In today's FittBite, we explore the power of data in apparel design and marketing and share tips for how to use data to build a better brand. We discuss the importance of analyzing sales data to understand customer preferences, the role of social media metrics in shaping your marketing strategy, and the benefits of using data to inform product development. Tune in to learn how to leverage data to make more informed decisions and stay ahead of the competition in the fast-paced world of apparel.Let us help you design, prototype, manufacture and sell an apparel brand that is worthy of your unique vision: https://fittdesign.com/full-service-production?utm_source=youtube&utm_medium=description&utm_campaign=FittBite170:Data-DrivenApparel:BuildingaBetterBrandwithInformedDecisionsBook a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittdesign.com/services/consultation Design your own collection with our instantly downloadable factory ready tech pack templates: FittDesign Tech Pack Templates Follow our host on instagram: https://www.instagram.com/shadiadada/ https://www.instagram.com/fittdesign/ Got any other questions, email us for an instant response at: studio@fittdesign.com Subscribe to our weekly fashion design podcast (New episodes every Thursday at 4pm CST): https://podcasts.apple.com/gb/podcast/the-fittdesign-podcast/id1454410683 Visit our website:https://www.fittdesign.com/ Follow us on:https://www.linkedin.com/company/fittdesign/ https://www.facebook.com/fittdesign https://www.pinterest.com/fittdesign/ https://www.behance....

Prof. Jenni Romaniuk gave us her first interview discussing her new book Better Brand Health. Jenni Romaniuk is Research Professor and Associate Director of the Ehrenberg-Bass Institute, at the University of South Australia and author of Building Distinctive Brand Assets and How Brands Grow Part 2. Jenni's research covers brand equity, mental availability, brand health metrics, advertising effectiveness, distinctive assets, word of mouth and the role of loyalty and growth. Today we cover some of the key concepts in Jennis first two books and dig into her new book Better Brand Health, understanding how it came about (its been a long time in the making) and what some of the key themes in it - its all about making sure we measure the right things in the right way. If you want to know about Better Brand Health this is the episode for you. You can order Jennis new book at www.jenniromaniuk.com. Hosted on Acast. See acast.com/privacy for more information.

Nothing Can Stop You9/29/22 – Th – F4F – E188 (E216) - Chuck Weldon - Farm Progress Show            FFA magazine quote - You're the only one that can tell yourself that you can't, and you don't have to listen.            Ex: If someone tells me that I can't, that motivates me even more to prove that I can.  If you tell yourself that     you can't, you don't have to listen. 10/20/22  – Th – F4F – E191 (E222) - (no Busch Lite intro) Nick Hansen (newly engaged, wedding May 6,  2023) Farm Progress Show            Nick – If you're passionate about doing something, just do it.  Don't let any obstacles hold you back. 10/31/22 – Mon – F4P – E99 (E225) – Mitchell Hora – Contiuum Ag – Fresh on the Forbes 30 under 30 Farm Progress ShowGet the first check! Start small, try something new to get that first check.  Possibly try a new product, or new procedure, but make sure there's a market.  After you get that first check, others come easier.In business and farming, figure out the first one, then rinse and repeat.  Hard Work Pays Off10/10/22 – Mon – F4P – E96 (E219) – More Profit Per head (cattle) Balance4Ward – Wade Saymo and Cameron EchmanWade – Good enough is never good enough if you're capable of more.  Which means, you can get comfortable, lazy and complacent, or you can go out there and get better.  If you're capable of more, it's not good enough. 9/8/22 – Th – F4F – E185 (E210) – 5 Star Dairy Brothers – Jordan and Ryan Siemen from the thumb of Michigan            Ryan – You have to work hard to play hard. (Dad says)            Jordan – You don't deserve success, you earn it.That's with everything in live. If you want to do something, just do it.  Don't worry about what other people think. 9/1/22 – Th – F4F – E184 (E208) – Andrea Severtson – That Fit Agvocate             You're always able to adapt.  You're never stuck in life. 8/29/22 – Mon – F4P – E90 (E207) – Fall Ag Technology Update – Cart Ace by Ag Leader, Bird Control Group, DGI-drones, Energy Logic-waste oil heaters            Brett Buehler (Ag Leader) – Opportunity – don't pass one up.  Capitalize on it when it presents itself.  Be Strong of Mind & Body10/17/22 – Mon – F4P – E98 (E223) Luke James – Ag Leader – How to best use YOUR data for more profit            It may sound corny, but we all have two ears and one mouth.  We need to listen twice as much as we talk. 7/4/22 Mon - F4P – E82 (E191) - Vance Crowe - Legacy Interviews            THIRD ANNIVERSARY of the podcast.            If I had known how important it is to be flexible enough to get on and off the ground and in and out of the          tractor,I would have kept my body "going".  Preserve your body!  Build That Strong Team Around You11/7/22 – Mon – F4P – E100 (E227) Building a Better Brand, Matt Koch, Sukup Manufacturing Co. Chief Marketing            If you want to go FAST, you go alone.  If you want to go FAR, you go together.Equip others to help you succeed and achieve your goals.  Realize how great it would be if more people were equipped to do what's already been successful.  Look at how you can get good things done as a team. 5/30/22 Mon – F4P – E77 (E181)– Red River Ag – Growing the Right Way – Aaron YaggieImportance of people that help you come to your success.  Believe and invest in other people. There's a fit for everyone.  Everyone has talents. Clarity to recognize who to invest in.  Get great people involved, don't try to do it alone. 7/21/22 Th - F4F - E178 (E196) – Stephanie Nash            Grandpa was very encouraging.  It's good to have people pushing you.  You're going to have people in your life that you lose that didn't support you, and that's ok.  Take along you're biggest fans.  They'll push you.  Have a strong family support system. 1/3/22 - F4F - E160 - Tony Feed and friends - invited back 3 of the top 10 guests -                        Tony Reed, Huey B Cool, and Justin Danger Nunley            Tony – The older I get, the smarter my dad was.I wouldn't do that…and he was right.Listen to your dad. 9/26/22 – Mon – F4P – E94 (E215) - Equipment Market update with TractorZoom  - TJ Masker Farm Progress Show            WWIA - Molly Woodruff of Farmmee - linking ag industry as a "Barter" system            TJ Masker - Never underestimate the power of your team.  You raise the level of your knowledge with a network. Your network is so important. 12/27/21 - F4P - E66 - Most Common Traits of Successful Farmers - Robert & Emily Sharkey            2021 question - Emily - be the dumbest person in the room; surround yourself with people who inspire you and            push you to be better; no time for nay sayers or negativity; don't let people bring you down. 

Happy New Year, Coach! As we start 2023, I thought it'd be good to talk about two things with you on this episode of the College Recruiting Weekly podcast: Gaining a better outlook on your job as a college coach and recruiter, and developing a better personal brand that can help propel you through your career...and, help your recruits understand who you are in a more complete, more personal way. The man we've called on to help us do that to start the new year is former college coach, and current branding expert and leadership coach, Hernando Planells. To get a better idea of who Coach Planells is, and what he's all about, you really need to see him in action online - he's one of my favorite social media follows because he brings a ton of positivity and perspective, but through a coaching eye...he's done the job that you do, and knows how to speak to the challenges of the job as well as anyone. Go to his website at hernandoplanells.com to see how he helps coaches and athletic departments, and make sure to follow him on Instagram at coachhpjr. You won't be disappointed. Hope this helps to give you ideas on how to move forward in the new year, and work on your personal brand! Thanks for listening, and make sure to subscribe and tell no less than 10 other coaches in your department about the podcast. That's an order.

Matt Koch brings 16-years of dedicated experience In 2022, Matt Koch joined the executive team at Sukup Manufacturing Co as Chief Marketing Officer (CMO). Matt is a third-generation family member who is passionate about the Sukup brand and will strive to align measurable goals with data driven decisions. Marketing – Branding – Self PromotionAs the former Director of IT & Product Integration Matt will be tasked with helping shape the company's brand in today's ever-changing market.What is a major career experience you've had that helped provide the most perspective when it comes to branding?I am a big believer in data driven decisions and measurable goals are highly important. Marketing is a mixture of art and science; I believe being able to quantify, measure and pull meaning from disaggregated data is important. That information, and the ability to communicate and understand it, is where the real magic happens.”A lot of our listeners are trying to market their own farm as a brand or even themselves as a personal brand or influencer.  How do you suggest people find the right mixture of “Art & Science”?Matt has experience in many different capacities at SukupDo you feel there is value in having done every job “on the way up” to provide perspective when focusing brand development?Matt will ensure that the company's mission statement, products, values, and services positively connect with employees, dealers and the end-customer.Do you feel it's important for our listeners to have a mission statement?No matter their personal brand or size of farm?Do you think any part of being a former athlete has helped with perspective or understanding?Teamwork?Where do you see the future of brand development or messaging headed?PlatformsInfluencersCommercialsSustainabilityWhat do you do to tackle the tasks each day knowing that each day will be different?How do you get things done quickly when relying on other people? Do you have any tricks that have helped you become better at thinking further ahead? Tips that we have gathered from other guestsBuild some distance between you and your farm or business to gain perspective.so you're working on your business -- not in it.Think about the items out of your control that might affect youMaybe you can have control over those items or influenceAct before you are 100% sureGet to a good feeling point and use certainty with speed to deliverDon't assume you know what others needDon't be afraid to ask for feedback or insightLearn how to interoperate validation and also criticismAdaptabilityAll leaders, whether male or female, need to be confident, creative, and persevering, but above all else, they need to be adaptable. Every work environment and job position will need to be able to weather these changes and wield them to their advantage.  Anything else you'd like to share with our listeners? What's the best advice you've ever been given? SummaryChallenge About Sukup Manufacturing Co.Sukup Manufacturing co. is the world's largest family-owned and operated manufacturer of grain storage, drying and handling equipment, and steel structures. The company is headquartered in America's heartland – Sheffield, Iowa – and covers one million square feet of office, manufacturing and warehouse space. The company employs more than 600 people, making it one of the largest employers in North Central Iowa. Three generations of the family are active in the business. 

I'm so excited to introduce you to branding expert Kim Russo today. Kim came to me like many of my clients do--working long hours and in desperate need of relief. Her business was booming (Hooray!) but she couldn't figure out how to keep that momentum up and also give herself room to breathe, too. In this episode, we talk about a few of the strategies we put into place to help her keep growing her business AND creating the time and space to enjoy 4-day weekends, too!Here are a few highlights from our conversation.The steps we took to get Kim from booked out, overwhelmed business owner to 4-day weekends every week! Kim shares what branding is -- and why it's so important for every businessPlus, the one big mistake that entrepreneurs make branding their businessesRelated LinksOn Brand Designs WebsiteLinkedInFacebookInstagramTikTokBook a Call with DonnaGet the Magical Map to 4-Day WeekendsAbout Kim Russo Kim Russo is the Founder, CEO, and Lead Designer of On Brand Designs, a boutique design studio in Charleston, SC. She began her career working for top branding agencies in NYC after getting her degree from the Fashion Institute of Technology in packaging design.In 2018 after spending her entire career in corporate, Kim decided she was ready to make a bigger impact on a smaller scale. She left the “Big Apple,” and started On Brand Designs, which just celebrated its fourth anniversary. Kim moved to Charleston in 2020 and has been focused on growing her business ever since. Her areas of expertise include, brand strategy, brand identity, website design, print graphics and packaging design. She loves creating scroll-stopping designs for queen-bee female entrepreneurs that make you say out loud, "ooo, I love that!" Learn more at onbranddesigns.com.When she is not busy working, Kim enjoys crafting, painting pet portraits and laying on the beach or by the pool with her friends and family.About Donna AshtonDonna Ashton is a consultant, speaker & online course expert. She built her freedom lifestyle business using her Work Less, Make More formula. She's taught hundreds of others how to create & market profitable programs that allow time for family, travel, and that impact the world.Her mission is to teach you how you can easily take the process you already have and make money with a course in your business to create a Freedom Lifestyle.Whether you're running a full coaching practice, a busy agency, are speaking or just slammed with family and life – adding digital products creates leveraged income, without more work for you.

Build a better brand by staying focused and paying attention to the opportunities, and eliminate shiny object syndrome. The truth is more does not equal better.  Max Rast is the founder of Klar, a data tracking and reporting software. Max built this software after his experience as a CMO at a fast-growing food and beverage DTC.  He was obsessed with spreadsheets and trying to build a clear picture, without getting bogged down in all the tiny details of attribution and the millions of data points available to eComm marketers.  What You'll Learn From This Episode: When international expansion is a good idea for scale How to think about influencers and track the revenue they bring in How to simplify your KPI sheet and metric tracking to build a better brand Resources: 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

In episode one of this special four part series on branding in higher ed, Zach and Ian Evenstar (founder and CEO of Unincorporated) unpack the importance of brand manifestos. This episode is chalked full of knowledge and advice for higher ed. Some key topics covered include… Defining brand in simple terms Exploring the core components of a brand manifesto Examining successful brands outside of and inside of higher edPresenting a framework for how folks should develop a brand manifestoBrand Camp is made streamable by Unincorporated - a higher education agency committed to building engagement, growing enrollments, and solving major challenges facing universities, schools, and academies.Brand Camp is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!  Our podcast network is growing by the month and we've got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry's best as your hosts. Learn from Mickey Baines, Jeremy Teirs, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

You have the depth of knowledge and the expertise to lead your brand into a bright future… Yet, if you can't tell a good story your journey to seeing through your vision for your brand is going to be a lonely one. If you learn how to tell a good story, though? You'll not only be able to motivate and inspire. You'll have the power to bring teams together and influence your brand's stakeholders. Do you want to learn the secrets to shaping minds through brand storytelling? Well, you're in luck because Chris' guest this week is the creator of the ‘Story Habit' Methodology, Jamie Dixon. As a storytelling coach', Jamie's helped leaders of over 160 multinational companies master the skill of influence.------------------------------------------------------------Jamie's LinksJamie's Linkedin - https://www.linkedin.com/in/mrjamiedixon/Shaping Paths - https://www.shapingpaths.comThe Story Habit Book - https://www.amazon.com/dp/B0B6BG7J92---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call------------------------SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif------------------------Other Social ChannelsYouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRwInstagram - https://www.instagram.com/elementsbrandmanagement/Facebook - https://www.facebook.com/ElementsBrandManagement/Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00Support the showFree Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjUnified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos

MLB.com's Blue Jays Reporter Keegan Matheson joins the show to discuss the "real movie" Blue Jays that we are starting to see, Bo Bichette's breakout weekend, how his work ethic has helped him to potentially turn things around, how important September baseball really is

Michelle Nedelec has over 20 years of experience building successful small businesses and bridging the gap between theory and execution. She is the Creative Director and Co-founder of Awareness Strategies, a sales and marketing automation company with a mission to help entrepreneurs strategize and systemize their revenue growth by focusing on their sales and marketing. She is the host of the Business Ownership Podcast.  Michelle has dedicated her career to helping entrepreneurs become millionaires. She has been involved in several communities and societies focused on networking for economic growth. Before Awareness Strategies, she was the Creative Director at Craft Brew Marketing Agency. In this episode… Have you been going through the motions of elevating your brand but are still struggling and treading water? Implementing marketing strategies into your software can be a challenging and daunting task — but does it need to be? Michelle Nedelec knows that bridging the gap between technology and marketing is crucial to building your brand. She guides entrepreneurs on how to best leverage marketing and sales channels that work with your team, so you can focus on generating revenue. So, are you ready to work with a support team to have phenomenal success? In this episode of Access To Anyone, join Michael Roderick as he sits down with Michelle Nedelec, Creative Director and Co-founder of Awareness Strategies, to discuss building relationships through online marketing. Michelle talks about partnering with marketing companies and the right technology to promote your brand, positioning and incorporating stories into your strategy, and removing barriers to create opportunities.

Host: Tito Dudley aka BioChefT Be informed! BioChefT: BitIRA invest in Crypto Tax-Free and get a Ledger Nana S for Free: https://bitira.com/vektween Instagram: https://www.instagram.com/biocheft/ Instagram: https://www.instagram.com/officialcheft/ TikTok: https://vm.tiktok.com/ZMJrNHcMT/ Twitter: https://mobile.twitter.com/officialcheft Website Hub: vektween.channel Genes and Food: https://www.prevention.com/health/a40942083/taste-preferences-linked-to-genes-study-says/ Better Brand: https://www.businesswire.com/news/home/20220823005453/en/BetterBrand%E2%84%A2-the-%E2%80%9CGrain-Changing%E2%80%9D-Food-Tech-Company-Debuts-in-Retail-With-a-Global-Launch-at-Whole-Foods-Market ETH less carbon: https://www.theguardian.com/technology/2022/aug/29/cryptocurrency-ethereum-plans-to-cut-carbon-emissions-by-99-per-cent-with-upgrade Science | Blockchain | Food --- Send in a voice message: https://anchor.fm/vektween/message Support this podcast: https://anchor.fm/vektween/support

What exactly was the FBI after in their raid at Mar-a-Lago? What do we make of the student loan debt cancellation by Biden? Join David Gornoski as he explores these questions and more. Also in the show, Florida Rep. Anthony Sabatini calls in to comment on what happened during the GOP primaries, Biden's approval ratings, the fascism of the Democrats, the ineffectiveness of RINOs, the unaccountability for the Mar-a-Lago raid, CDC's reversal on vaccines, and more. Visit A Neighbor's Choice website at aneighborschoice.com

Lisa Arnold is a photographer. She uses her artform to empower people and show them their true beauty. Lisa asks all her clients the same question “How do you want to be seen?”  This episode you will learn why it is important get a portrait photo of yourself, why you should be in your brand photos if you are a business owner, how Lisa captures her subject's true beauty and what Lisa did to grow her photography business  https://anchor.fm/lisa-arnold-being-seen (https://anchor.fm/lisa-arnold-being-seen) https://lisaarnoldphotography.com/ (https://lisaarnoldphotography.com/) New Episodes every Monday! www.stringcastmedia.com

This week in Beauty Land...  It's the third Wednesday of the month and you know what that means... It's Better Beauty time! We announce this month's winter in today's episode (hint: think perfume)!  Plus, we chat about Selma Blair's new appointment as CCO at Guide Beauty and what it means for accessibility.  And we finally got our hands on Billie Ellish's sold out perfume. But is it as good as the rave reviews?  THE END BITS  Billie Ellish's perfume is available at Priceline!  Find out more about Selma Blair's brand online at www.guidebeauty.com You can find out more about this month's Better Beauty winner, Better Brand online at www.thebetterbrand.com.au Follow Gabe Adams-Wheatley on insta @no_limbs_ Subscribe to Mamamia CREDITS Hosts: Erin Docherty & Leigh Campbell Producer: Emma Gillespie Audio Production: Leah Porges GET IN TOUCH: Got a beauty question you want answered?  Email us at youbeauty@mamamia.com.au or call the podphone on 02 8999 9386.  Join our You Beauty Facebook Group here. Want this and other podcasts delivered straight to your inbox? Subscribe to our podcast newsletter. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures. Just by reading or listening to our content, you're helping to fund girls in schools in some of the most disadvantaged countries in the world - through our partnership with Room to Read. We're currently funding 300 girls in school every day and our aim is to get to 1,000. Find out more about Mamamia at mamamia.com.au Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

How can we use cognitive science to design better brands and brand experiences? In this Expert Insight Interview, we welcome Sandeep Dayal, author of Branding Between the Ears: Using Cognitive Science to Build Lasting Customer Connections.

What you wear is who you can become. Clothing can be your armour or costume. When you wear certain clothing, it can make you look and feel whatever part you want to play in life. That's what Lisa Gillbe says is the power of clothing and personal style.Lisa Gillbe is a personal stylist, fashion blogger, course creator and podcast host of The Style Stories Podcast. Over the past 12 years she has worked with lots of entrepreneurs just like you to make sure they have the best image possible and a wardrobe that works for their goals. She has also worked with the BBC and ITV styling presenters. She is passionate about helping people to get confident with their image and firmly believes it is a powerful part of your tool kit for success in life. She lives in London with her husband Matt, a TV Producer and their two sons.How to find your personal style?There are 5 main style types that people can be dominate in. ClassicPreppyNatural/RelaxedFeminineAdvant GuardLisa says that in order to better understand your personal brand style, you should start by creating a pinterest board. Choose looks and styles that you're attracted to. Your lifestyle is important and you need to take that into consideration.Next, you can think about the adjectives that you want to describe your style. Smart, Polished, Chic, Youthful, Fresh, Relatable, etc.Finally, compare your pinterest board to your current closet. Do they match up? If they don't, you will want to find some pieces that are aligned with your desired style.Tips for your personal branding session1) Avoid small, tight patterns2) Avoid bold, big patterns3) Block colors look best4) Use brand colors to stand out and build your brand presence5) It's not the day to try something new6) Don't play it too safe7) Get your brand photos done regularly, so wear something that is current8) Wear something that makes you comfortable9) Understand which of the 5 styles you are10) Choose fit and cuts that match your body type11) Get your colors done to understand what colors flatter youWinning Wardrobe FormulaLisa GillbeBrand Style GuideMusic: Higher Up by Shane Ivers - https://www.silvermansound.comJoin The Content CollectiveThe answer behind: "What do I post today?" Click Here to Leave A Review

HIGHLIGHTSOpening a home improvement business to offer the best qualitySales plays to look out for as homeownersHiring the right people with the right culture fitGuarantee safety and resale value with superior installationLead with values and principleLive a life that your children can be proud ofQUOTESEric: "How often do you replace your coffee maker? You replace it as soon as it breaks. But if you buy a coffee maker for 50 bucks, then you get maybe 2 or 3 years before it starts having issues, and if you buy one for 300, 400 dollars, then you might have it for 20, 30 years. It's not really any different with roofing, windows, siding."Eric: "If somebody comes in and they're leading with 'we're the cheapest,' there's a lot of guys that actually go out especially if they're working out of their truck. Get all your estimates, when you're done, I'll beat everybody. But nobody seems to question how. Like, how are you beating everybody?"Eric: "If there's a project put together, the homeowner should win, obviously, get what they pay for or actually better. The installer should get paid what they did. The rep that went out there get paid for their and the company makes a profit... and everybody should be happy." Cris: "That's the organization you should look for because how they handle situations that are moments of crisis will tell you what their core DNA is. And if they are interested in just protecting their profit, they won't do the things that are necessary to protect their principle. And that's how you know if you've got somebody you want to bet on."Connect with Eric by following the link below:LinkedIn: https://www.linkedin.com/in/ericsmithwindowdepot/Facebook: https://www.facebook.com/windowdepotchicagoWebsite (Company Website): https://windowdepot.onlineWebsite (Main Window Line): https://www.provia.com/Fill out the form in the link below with coupon code "CLUBCOLORS" to receive a 10% discount on any project with Window Depot:https://windowdepot.online/clubcolors 

Hal Brands, Bloomberg Opinion Columnist, discusses his column, The U.S. Is Learning to Win the Information War. Nancy Langer, CEO at Transact Campus, talks about the economics of financial trends on college campuses. Shawn Donnan, Bloomberg News Senior Writer for Economics, discusses how businesses are getting ready for long inflation after long Covid. Aimee Yang, Founder of Better Brand, talks about using grain-changing technology to build a better bagel. And we Drive to the Close with Walter Todd, President and CIO at Greenwood Capital. Hosted by Carol Massar and Katie Greifeld. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com