Podcasts about better brand

In this episode of the Coffee & Questions Podcast, I sit down with brand architect, PR strategist, author, speaker, and CEO of Be a Better Brand, Chrissy Bernal, for a conversation about what it really takes to build a brand people trust—and why genuine human connection matters more than ever.In a world filled with AI-generated content, automated outreach, and endless noise, Chrissy believes authenticity has become one of our greatest competitive advantages.We talk about why a book should be treated as a business asset rather than simply a product, how authors and entrepreneurs can build an entire ecosystem around their expertise, and why visibility means very little if it isn't backed by real authority and a solid brand foundation.Chrissy also breaks down what she calls the Authority Visibility Gap—the space between being genuinely great at what you do and actually being known for it. We explore how strategic PR, thoughtful positioning, and human-first marketing can help bridge that gap without relying on impersonal automation or pay-to-play exposure.And when it comes to prospecting, we both agree: people can feel the difference between someone who genuinely wants to connect and someone simply running them through a sales process.If you're an expert, entrepreneur, speaker, or author who knows you have something valuable to offer but feels like the right people still don't know you exist, this episode is for you.In This Episode:Why a book should be viewed as a business asset—not just a productHow authors can leverage a book to create speaking, consulting, and business opportunitiesWhy your brand needs a strong foundation before you focus on getting more visibilityBuilding your messaging around the transformation your audience wantsWhy your marketing should focus less on your credentials and more on the person you serveThe growing importance of authenticity in an AI-driven worldHow AI can support your ideas without replacing your unique voiceWhy impersonal, automated prospecting can actually damage your brandCreating a human-first approach to outreach and relationship buildingHow a small, highly engaged “street team” can create powerful word-of-mouth momentumWhy genuine engagement should come before the pitchChrissy's Authority Visibility Gap and why incredible experts can still remain overlookedThe difference between strategic media placement and simply paying for exposureWhy visibility without authority isn't enoughPreparing your back-end systems before a launch or viral moment takes offBuilding a brand ecosystem that can actually support your growthWhy real relationships will continue to matter no matter how sophisticated technology becomes➡️Connect with Chrissy BernalWebsite: https://beabetterbrand.comInstagram: @chrissybernalLinkedIn: Chrissy Bernal

Send us Fan MailWhat happens when a team stops assuming how people should work together and actually designs the relationship? This week on The UpLevel Podcast, we return to the Designed Alliance conversation between UpLevel's Brand Acceleration and Operations teams. If you missed part one, that episode focused on the human-to-human foundation between two team leads. This episode widens the circle to the full team. We open with a shared vision exercise. Each person names what it would feel like if these two functions worked in true partnership, one crew rowing the same boat rather than departments handing things off to each other. From there, the conversation moves into something most teams avoid: naming specific, actionable requests around communication to reach real agreements that people can say yes to, no to, or counteroffer. You will hear the team talk through email protocols, response time expectations, meeting cadence, and what to do when a saboteur voice shows up mid-project. One team member shares a vulnerable moment about self-criticism, and the group responds with the kind of care that makes this episode worth listening to. This is what building a coaching culture actually looks like in practice. In this episode, you'll hear about: What a Designed Alliance is and why teams benefit from creating one How Brand Acceleration and Operations can move from separate functions toward greater integration Why shared vision should come before detailed protocols and processes How clear requests can reduce confusion and unnecessary frustration Why requests should allow for a yes, no, or counteroffer How unclear expectations can activate workplace saboteurs Creating communication agreements around email, response times, and urgent requests Why acknowledging receipt can matter even when you do not have an immediate answer How teams can give and receive feedback with greater clarity and care The relationship between operational excellence and operational elegance Why perfection cannot be the standard for a healthy team How vulnerability can strengthen rather than weaken working relationships What it means to be the work instead of simply talking about the work If this conversation has you thinking about what it takes to build a culture like this on your own team, The School of UpLevel has on-demand courses designed to help you build these same skills, from coaching conversations to designing working alliances that actually hold up under pressure. You can explore what's available here: https://course.uplevelproductions.com/   About Chrissy, Kaitlin, and Brittany:Chrissy Bernal is a brand architect and PR strategist who helps entrepreneurs and authors build brands with intention and clarity. Based in the Greater Houston area, she's the founder of Be a Better Brand, where she works with clients on strategic marketing, PR, and brand positioning. Chrissy is also a published author, and her own journey publishing children's books shaped much of her approach to branding, giving her firsthand insight into what it takes to build a message that actually connects. She's a previous guest on The UpLevel Podcast, where she spoke on brand growth and PR for authors, and she brings that same strategic, story-first thinking to her work leading marketing at UpLevel.Website: https://beabetterbrand.com/LinkedIn: https://www.linkedin.com/in/chrissybernal/Instagram: https://www.instagram.com/chrissybernal/Facebook: https://www.facebook.com/officialChrissyBernal/YouTube: https://www.youtube.com/@ChrissyBernalKaitlin Voellinger is the Director of Operations at UpLevel, where she brings structure, clarity, and steady presence to the work behind the scenes. She's known for creating safe, supportive spaces for the people around her, whether that's mentoring a colleague through a new challenge or holding the practical details that keep a team moving. Kaitlin leads with integrity and honesty at the center of everything she does, and she believes real success isn't just about hitting a goal. It's about building right relationships along the way and taking the time to actually feel the accomplishment together. She's currently co-leading UpLevel's marketing and operations alliance, bringing the same care and intention to that partnership that she brings to every part of her work. Instagram: https://www.instagram.com/kmaevoellinger/LinkedIn: https://www.linkedin.com/in/kaitlin-voellinger-a1770a293/Brittany Geier is an empowerment coach and guide who helps women reconnect with their inner wisdom, build self-trust, and create lives rooted in authenticity and freedom. A certified Co-Active Coach with a background in industrial engineering, Brittany draws from coaching, embodiment practices, Internal Family Systems, Somatic Experiencing, and Shamanic wisdom. Her work centers on helping women reconnect with themselves and bring their unique gifts and visions into the world.Website: https://www.brittanygeier.com/LinkedIn: https://www.linkedin.com/in/brittanygeier/Instagram: https://www.instagram.com/brittanygeier/TikTok: https://www.instagram.com/brittanygeier/

Send us Fan MailWhat does it actually sound like when two colleagues sit down and build a real relationship on purpose, before the pressure hits?This week on The UpLevel Podcast, we step back and let you listen in on a real play. Two colleagues, Kaitlin Voellinger and Chrissy Bernal, are stepping into new roles together at UpLevel, leading marketing and operations side by side. Most teams wait for tension to force this kind of conversation. Kaitlin and Chrissy sit down and design the relationship first.You'll hear them name what's already working, share the values they want each other to hold onto, and make specific, honest requests about how they want to be supported when things get hard. This is a live demonstration of what conscious leadership sounds like when it moves from concept to practice.If you've ever slipped into "role to role" mode with a coworker and lost the human connection underneath it, this episode will give you language and a framework to bring it back.In this episode, you'll hear:What it sounds like to acknowledge what's already working in a working relationshipHow to name and share personal values with a colleague in a way that builds real understandingA live example of asking for feedback before you need itHow two people negotiate a working agreement for communication, check-ins, and conflictWhy success means pausing to actually feel accomplishment instead of rushing to the next goalWhat it means to be a "sounding board" instead of an "echo chamber" for a colleagueIf this conversation has you thinking about the relationships you're building at work, The School of UpLevel has on-demand courses designed to help you build these same skills for yourself, from coaching conversations to designing working alliances that actually hold up under pressure. You can explore what's available anytime here: https://course.uplevelproductions.comAbout Chrissy and Kaitlin:Chrissy Bernal is a brand architect and PR strategist who helps entrepreneurs and authors build brands with intention and clarity. Based in the Greater Houston area, she's the founder of Be a Better Brand, where she works with clients on strategic marketing, PR, and brand positioning. Chrissy is also a published author, and her own journey publishing children's books shaped much of her approach to branding, giving her firsthand insight into what it takes to build a message that actually connects. She's a previous guest on The UpLevel Podcast, where she spoke on brand growth and PR for authors, and she brings that same strategic, story-first thinking to her work leading marketing at UpLevel.Website: https://beabetterbrand.com/LinkedIn: https://www.linkedin.com/in/chrissybernal/Instagram: https://www.instagram.com/chrissybernal/Facebook: https://www.facebook.com/officialChrissyBernal/YouTube: https://www.youtube.com/@ChrissyBernalKaitlin Voellinger is the Director of Operations at UpLevel, where she brings structure, clarity, and steady presence to the work behind the scenes. She's known for creating safe, supportive spaces for the people around her, whether that's mentoring a colleague through a new challenge or holding the practical details that keep a team moving. Kaitlin leads with integrity and honesty at the center of everything she does, and she believes real success isn't just about hitting a goal. It's about building right relationships along the way and taking the time to actually feel the accomplishment together. She's currently co-leading UpLevel's marketing and operations alliance, bringing the same care and intention to that partnership that she brings to every part of her work. Instagram: https://www.instagram.com/kmaevoellinger/LinkedIn: https://www.linkedin.com/in/kaitlin-voellinger-a1770a293/

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence.On today's episode, Kelly Franchetti, CEO of The Patient View, nurse, rare disease mom, and seasoned patient insights expert joins Sara Payne for an essential conversation about the art and science of weaving patient insights into brand planning. As healthcare marketers dive into planning season, Kelly offers a strategic and practical playbook for moving beyond assumptions and building campaigns, support programs, and messaging that truly resonate with patients.We dig into the critical questions: Where do patient insights fit into the brand planning process? Why do so many organizations wait too long to seek patient feedback? And what real-world impacts have companies seen when they involved patients early vs. when they didn't? Kelly Franchetti shares powerful stories from triple-negative breast cancer rebrands to evolving support in rare diseases showcasing how early, authentic patient input can fundamentally change both creative direction and patient outcomes.This isn't just market research. Kelly Franchetti explains how agile, front-end insight work is different, faster, and often significantly less expensive than most teams assume. Practical guidance follows for working with tight budgets, leveraging advisory boards, and collaborating with agencies to get the strongest ROI from your patient engagement investments.Key TakeawaysMove Patient Insights Upstream: Too often, patient feedback is treated as a late-stage validation step testing messaging after it's already locked in. Kelly argues for bringing patients into the room from the very start of brand planning 02:21, when strategy, positioning, and creative direction are being formed. Early involvement is not just easier and less costly; it's foundational to building architecture that reflects real patient needs.Beware of Assumptions Even on Experienced Teams: Even sophisticated marketing teams can unconsciously operate from inside the brand, not inside the condition. Common assumptions such as what patients' biggest pain points are, or what support they need often miss the mark. Kelly Franchetti stresses that gaps arise not from lack of skill but from differing perspectives; closing those gaps during planning season is what drives real resonance and results 05:02, 07:54.Patient Insight vs. Market Research & Advisory Boards: Patient insight initiatives are not just another traditional market research project, nor are they interchangeable with advisory boards. Kelly Franchetti explains that patient insight work is quicker, more agile, and designed to shape hypotheses before they are fully formed 15:58. Advisory boards have their value for focused, tactical conversations, but fall short in surfacing the full breadth of patient perspectives required for foundational planning 20:41, 22:41.Involving the Patient Voice Isn't Out of Reach: Patient insights don't require big teams or massive budgets. Programs can be spun up quickly (in as little as two to three weeks) and at budgets starting as low as 10,000–15,000 17:41, 18:25. Kelly Franchetti encourages teams to explore what's possible with what they have rather than assuming time and cost are barriers.ROI Is Highest When Insights Inform Early Decisions: If you only have resources for one initiative, invest on the front end shaping strategic priorities and messaging pillars instead of saving for late-stage message testing. Testing confirms, but early input shapes 26:46. Realigning plans after launch is always possible pulse checks midyear are fast and affordable 32:30 but the greatest ROI comes from minimizing assumptions upfront, regularly calendaring patient insight check-ins, and being honest about where the plan is built on guesses versus knowledge.Thank you for being part of the Health Marketing Collective, where strong leadership meets marketing excellence. The future of healthcare depends on it.Mentioned in this episode:Health Marketing Collective is Powered by InprelaThe Health Marketing Collective is powered by Inprela: a communications firm built for health brands determined to lead, not follow. We partner with marketing innovators who aren't just chasing attention—they're building movements. Connect with the audiences shaping the future of care and lead the conversations that move your market. Ready to rise above the noise? Visit inprela.com. Let's create something that moves the market.Inprela Communications

Health-focused franchising is becoming an increasingly important part of the modern business landscape as consumers pay closer attention to what they eat, how products are made, and the impact those choices have on their overall well-being. While many brands position themselves as "healthy," fewer are built on a foundation that truly supports that claim across every aspect of the business. Tara Gilad has built her brand around that distinction. As Founder and President of Vitality Bowls, Tara has taken a deeply personal mission and transformed it into a scalable franchise system. The brand was born out of necessity when her daughter was diagnosed with severe food allergies, creating an immediate need for safe, high-quality food options. What began as a solution for her family quickly revealed a larger gap in the market. Health-focused franchising requires more than offering better ingredients. It requires a commitment to transparency, consistency, and operational discipline. As brands grow, maintaining those standards becomes more challenging, especially when expanding through franchising. Systems must be strong enough to ensure that every location delivers the same level of quality and experience. For Vitality Bowls, that commitment starts with the product itself. The brand emphasizes clean, non-toxic ingredients and avoids many of the shortcuts commonly used in the industry. This approach not only differentiates the brand but also builds trust with customers who are increasingly aware of what goes into their food. However, product quality alone is not enough to sustain franchise growth. Franchise systems must support both consistency and scalability. This includes training, supply chain management, and clear operational guidelines that allow franchisees to execute effectively. Without these systems in place, growth can lead to inconsistencies that weaken the brand. Tara's approach highlights the importance of building that infrastructure early. By focusing on strong systems, clear processes, and ongoing support, the brand has been able to expand while maintaining alignment across locations. This level of support is critical in franchising, where each unit represents the brand in a different market. Ford Saeks often emphasizes that systems only work when they are followed and reinforced. In franchising, this becomes even more important because franchisees are independent operators who must balance their own business goals with the requirements of the brand. Alignment between franchisor and franchisee is essential for long-term success. Another key factor in health-focused franchising is authenticity. Consumers are increasingly skeptical of marketing claims, especially in the health and wellness space. Brands that overpromise or rely on misleading messaging risk losing credibility. On the other hand, brands that are transparent about their ingredients, processes, and values are more likely to build lasting relationships with their customers. This focus on authenticity extends beyond food. Tara's work with MyFlexy reflects a broader commitment to non-toxic, effective products across multiple categories. By applying the same principles to both food and wellness, she is creating a consistent brand philosophy that resonates with today's consumers. Franchise growth also depends on people. From the corporate team to franchisees and frontline staff, the success of a brand is shaped by those who represent it every day. Building the right team, fostering strong relationships, and maintaining a shared vision all contribute to a healthier and more sustainable business. Leadership plays a central role in this process. Founders who remain connected to their mission and actively support their teams are better positioned to guide their brands through growth and change. This leadership helps ensure that the original purpose behind the business is not lost as it scales. Health-focused franchising is not just about expansion. It is about building a system that delivers value consistently, supports franchisees effectively, and creates a positive impact for customers. Brands that can achieve this balance are more likely to stand out in a crowded market and sustain their growth over time. Tara Gilad's journey demonstrates that when a business is built on a clear purpose, supported by strong systems, and driven by a commitment to quality, it can grow in a way that remains true to its origins while continuing to evolve. Watch the full episode on YouTube. Join Fordify LIVE every Wednesday at 11 a.m. Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Tara Gilad Tara Gilad is the Founder and President of Vitality Bowls, a fast-growing superfood café franchise focused on clean, high-quality ingredients and allergy-conscious offerings. A four-time entrepreneur, Tara built the brand from a personal need into a national franchise system known for its commitment to health, transparency, and consistency. She is also involved with MyFlexy, expanding her mission of non-toxic living into the beauty and wellness space. About Ford Saeks Ford Saeks is a Business Growth Accelerator who has generated more than a billion dollars in sales worldwide by helping companies attract loyal customers, expand brand visibility, and drive innovation. As President and CEO of Prime Concepts Group, Inc., Ford has founded more than ten companies, authored five books, earned three U.S. patents, and advised organizations ranging from startups to Fortune 500 brands. His expertise spans business growth strategy, customer acquisition, leadership, and AI-driven content systems that help companies improve results in a rapidly changing marketplace. Learn more at ProfitRichResults.com and watch Fordify LIVE at Fordify.tv.

In this episode, I sit down with Sarah Carter, legendary planner and co-author of 'How Not To Plan', to tackle a truth too often ignored in marketing: most people simply don't care about our brands. We explore why accepting consumer indifference is liberating—and how it can transform both creative strategy and campaign effectiveness. Sarah shares her journey from rural Norfolk to global brand leadership, revealing the power of simplicity, consistency, and humor in building lasting demand. We dig into the dangers of industry jargon, the underestimated value of entertaining ads, and why words like 'performance marketing' can mislead entire organizations. If you've ever wondered why great ideas get lost in complexity, or how to build campaigns people remember decades later, this conversation is for you. Join us for a candid, insightful look at what truly makes brands matter.

Why do some people look effortlessly confident on camera… while others feel awkward no matter how many photos they take? In this episode of Life Changing Money, we sit down with posing coach and professional model Kamla-Kay to break down what it really takes to show up confidently on camera and how that confidence can directly impact your brand, visibility, and income. We also dive into the mindset shifts behind pricing your services, overcoming imposter syndrome, and understanding the true ROI of investing in your image. Because great photos aren't just “nice to have”. They're assets that can drive revenue for months (or years) to come. Tune in to hear: How Kamla-Kay turned posing into a profitable niche business The biggest mistakes people make in photos (and how to fix them) Why confidence on camera is a learnable skill Simple posing tips that instantly improve your photos and videos The importance of “muscle memory” when it comes to showing up on camera How better brand photos can directly impact your business growth The mindset shift from undercharging to confidently raising your prices Why pricing too low can actually repel ideal clients The real transformation that happens when you invest in yourself Behind-the-scenes lessons from brand shoots and what actually makes them successful How social media and content creation have changed the modeling industry Why your first (or even tenth) shoot won't be perfect and why that's okay Connect with Kamla-Kay https://www.kamlakay.com/ https://www.instagram.com/kamlakay How To Get Involved: Life-Changing Money is a podcast all about money. We share stories of how money has impacted and radically changed the lives of others—and how it can do the same for you. Your host, Barbara Schreihans (pronounced ShREE-hands) is the founder and CEO of Your Tax Coach, and the creator of the Write Off Your Life Course. She is a top tax strategist, business coach, and expert in helping business owners and high-net-worth individuals save millions in taxes while increasing profits. When she's not leading her team, coaching clients, or dreaming up new goals for her company, you can find her drinking coffee, hanging out with her family, and traveling the world. Grab a cup of coffee and become inspired as we hear from those who have overcome and are overcoming their self-limiting beliefs and money mindsets! Do you have a burning question that you'd love to hear answered on a future show? Please email it to: podcast@yourtaxcoach.biz Sign Up For Our Newsletter Life Changing Money Podcast Get Tax Help!

S5:E5 Leading with Values: How Naturepedic Builds a Better Brand, with Arin SchultzWhat does it take to lead growth at the forefront of a movement for safer, healthier sleep? In this episode of The Retail Razor Show, we sit down with Arin Schultz, Chief Growth Officer at Naturepedic, a pioneering brand in certified organic mattresses and bedding. With over eleven years in the organic sleep industry, Arin shares how he's helped Naturepedic expand its market share, launch innovative products, and build a trusted brand committed to health, sustainability, and safety. We talk about the evolution of the organic mattress category, how purpose-driven growth strategies translate to retail success, and the balancing act of leading multiple departments—sales, marketing, retail, R&D, and more. Whether you're in retail, health-conscious consumer products, or looking to build a values-based, mission-led brand, this episode delivers sharp insights from one of the industry's most committed and capable leaders!Subscribe to our Newsletter: https://retailrazor.substack.comSubscribe to our YouTube channel: https://bit.ly/RRShowYouTubeAbout our GuestArin Schultz is Chief Growth Officer at Naturepedic, the leading organic mattress brand. As the lead on all Naturepedic marketing efforts, Arin develops and implements strategies that support the company's business growth, customer retention, product innovation, consumer education initiatives and sustainability goals. Working for the certified organic, non-toxic mattress pioneer opened Arin's eyes to the dangers of harmful chemicals and their pervasive presence in households across the globe. This knowledge has added a deeper purpose to his relentless push to help transform the brand's vision into reality. A father of four and an empathetic listener, Arin's success at Naturepedic is centered on his authentic understanding of the Naturepedic customer and his genuine desire to help families make the safest, healthiest sleep choices.00:00 Preview 01:45 Show Intro 07:21 Arin Schultz, Chief Growth Officer, Naturepedic - The Mission 08:43 The Founding Story of Naturepedic 12:09 Challenges and Growth in the Mattress Industry 17:13 Retail Expansion and Customer Engagement 19:30 Product Innovation and Sustainability 23:10 Industry Environmental Impact and Continuous Product Improvement 35:20 Customer Experience and Meeting Their Needs 38:21 Replacing Your Mattress & Customer Service Excellence 43:20 Sourcing and Tariffs Impact 49:53 Embracing AI in Marketing and Operations 56:28 Advice for Growing a Values-Based Brand 59:23 Final Thoughts 01:00:38 Show CloseMeet your hosts, helping you cut through the clutter in retail & retail tech:Ricardo Belmar is an NRF Top Retail Voices for 2025 & a RETHINK Retail Top Retail Expert from 2021 – 2025. Thinkers 360 has named him a Top 10 Retail Thought Leader, Top 50 Management Thought Leader, & Top 100 Digital Transformation Thought Leader, plus a Top Digital Voice for 2024. He is an advisory council member at George Mason University's Center for Retail Transformation, and is the director partner marketing for retail & consumer goods at Microsoft.Casey Golden, is CEO of Luxlock, a RETHINK Retail Top Retail Expert from 2023 - 2025, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Heston Mimms, published by Imuno.

Most brands are creating too much content and saying nothing.In this episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Dani Dufresne, an Emmy Award-winning Executive Producer and founder of The Auxiliary Co., to talk about what actually works when it comes to video and content strategy.Dani has spent over 20 years producing for film, TV, digital, and experiential projects. She's worked with major brands like Nike, Apple, Google, YouTube, and Sephora. Her company helps brands and agencies bring big ideas to life without the red tape of traditional production models.Instead of bloated teams and outdated processes, Dani focuses on lean, high-impact production. The goal is to build content that connects, not just content that fills a feed.She and Eitan talk about the shift away from quantity and toward meaningful storytelling. They explore why audiences are getting overwhelmed, how brands can stop adding to the noise, and why planning for video should start with a clear strategy, not just a creative brief.You'll also hear why bringing media and creative teams together early makes a huge difference, how to get more from your budget, and why it's okay to focus on fewer platforms if it means showing up with purpose.If you're tired of chasing trends and want to build content that actually supports your brand, this episode is for you.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn | Vimmi LinkedIn | YouTube Guest: Dani Dufresne, Founder / Executive Producer at The AuxiliaryDani Dufresne's LinkedIn | The AuxiliaryTakeaways:Video is essential in today's marketing landscape.Storytelling is crucial for brand...

Hear award-winning columnist Dejan Kovacevic's Daily Shots of Steelers, Penguins and Pirates -- three separate podcasts -- every weekday morning on the DK Pittsburgh Sports podcasting network, available on all platforms: https://linktr.ee/dkpghsports

With three consecutive series wins. the Atlanta Braves are finally starting to put some things together after a slow start to the 2025 season. Grant McAuley covers the week that was for the Braves, the offensive surge that is powering a strong run for the club., some key contributors to that effort -- including at least one surprising name, and some encouraging statistical trends that indicate the club could be breaking out of the early doldrums. Hear from Braves ace Spencer Strider, who returned after a one-year absence only to be placed back on the injured list when he strained a hamstring while playing catch in the outfield. Strider shares his reaction and discusses the severity of his injury. We'll also take a deeper dive into the frustrating statistics for the Atlanta pitching staff. Special guest Kelsey Wingert-Lynch joins the show to provide a preview for the Colorado Rockies, a team that has already been put through the ringer in 2025 but is hoping to see some of its young player take a step forward and develop into stars this season. From The Diamond airs live on 92-9 The Game in Atlanta on Sundays throughout baseball season. You can also subscribe wherever you get your podcasts. Every episode of the show and more great Braves coverage is available at FromTheDiamond.com.

Your brand is building a reputation whether you do anything about it or not.  So why wouldn't you aim to have some level of control?  Join myself and Darby as we talk about building a brand (with impact) for 2025 and beyond. This is part of our new campaign - Around the World in 90 days - your ticket to good content marketing!  Welcome aboard flight CQM222, I am your pilot, Mariah - you have your ticket to good content marketing in hand.  While on this flight the flight attendants will be here to assist you to get off the content creation hamster wheel and onto a new way of marketing to help you live a more freedom-based lifestyle.  Each week you will be given a new stamp in your passport and by the end of the 90 days you will be on your way to explore the world of Content Marketing as a solo traveller.  This is week eight - get ready, it is going to be a wild ride!  If you LOVED this part of your trip (the episode), make sure you share this on your Instagram stories and tag us @contentqueenmariah and @darbylyndon. ✨ ⁠⁠⁠⁠⁠GET YOUR TICKET TO GOOD CONTENT MARKETING⁠⁠⁠⁠⁠ ✨ KEY EPISODE TAKEAWAYS

In this audio, I talk about why building a brand (and enthusiastic brand ambassadors) matters. In addition, I talk about 4 things you can do right away to start building a brand that will help you build your business.

Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer today's topic is: How to Build a Better Brand. Branding is more than Just a Logo: Jeff initially viewed branding as "fluffy" and hard to measure, but he soon realized its vital role in marketing and culture. He and Chris Mercer emphasize that branding is often overlooked in direct-response marketing but is critical for building long-term trust and credibility. Psychological Shortcuts to Credibility: Branding isn't just about awareness; it's about creating psychological shortcuts that associate your brand with trust and credibility. The hosts introduce the positioning concept, highlighting how brands like Crest and Colgate evoke specific emotional responses that ease the customer's journey toward a sale. Consistency as the Backbone of Branding: Consistency is the cornerstone of a successful brand, fostering awareness and trust. Mercer and Jeff stress the importance of presenting a unified identity across your products and messaging, sharing an example of consolidating multiple brands into "Measure U" to improve brand clarity and impact. The Power of Brand-Specific Language: Establishing brand-specific jargon or language strengthens a brand's identity. Jeff shares how their frameworks include memorable terms like "OPS" and “DOPE Systems”—demonstrating how unique language makes a brand more scalable and memorable. Market Perception Shapes Your Brand: The market ultimately controls how your brand is perceived, which is why continuous interaction and feedback are crucial. The hosts emphasize that branding isn't just a slogan or tagline—it's reflected in how your audience sees, trusts, and interacts with you. Living Your Unique Value Proposition: The episode concludes by challenging the standard use of “unique value propositions.” Jeff argues that instead of focusing on slogans, brands should embody their value in practice, using stories and real experiences to demonstrate genuine uniqueness and resonate with the audience.  

If you've ever wondered how you can be intentional with your brand or align it with the role you are seeking, this episode is for you. This week I am making the connection between personal branding and communication skills. Tune in for 5 elements to audit for yourself to identify what changes you need to make.What you'll learn:The connection between your personal brand and communication skills5 specific elements of communication that impact your brand (for better or worse)What you can do to be intentional about your brand and make improvements for your next leadership roleMentioned in this episode:Ep 87 - Your Personal Brand Ep 108 - The Executive Presence MethodEp 118 - Your Leadership PhilosophyHead over to Your Worthy Career for full show notes.Become an email insider and get the weekly Cheetah Chronicles with career strategies specifically for women in Pharma/Biotech. Sign up for free here.Design your unique career path in Pharma/Biotech and build the skills to get a new job or promotion. Learn more about working with me in the Beyond the Ceiling Club here.Melissa works with a limited number of clients 1-1. If you are looking for private support as a woman in Pharma/Biotech, click here.Love the podcast? Share your feedback by leaving us a review. Thank you!Connect on SocialsLinkedInInstagram

Jenni Romaniuk is a Research professor International Director of the Ehrenberg Bass Institute of the University of South Australia. The EBI Institute is the largest marketing research center in the world, busting pseudo science and marketing myths. They showed with empirical research that brands need to be brain friendly - meaning that we need to take the function of perception, memory and retrieval as a basis to think about how we can make brands grow. They urged marketers to focus on attracting light category buyers, showed them that greater loyalty amongst heavy users doesn't necessarily translate into market success, created the controversy with stating that distinctiveness trumps differentiation, and even more provocatively, that behavior drives perception, not the other way around. She wrote three highly influential books: “How Brands Grow Part 2”- coauthored with Byron Sharp, “Building distinctive Brand Assets and her newest “Better Brand Health”, is one of the leading researchers on brand equity, advertising effectiveness, distinctive brand assets, word of mouth, loyalty and brand growth and pioneered Mental Availability measurement and metrics.

Reza Izad is the Co-CEO and Co-founder at Underscore Talent, a leading next-generation management firm that is known for its successful and diverse creative talent. The company represents a diverse list of top YouTube, TikTok, Instagram, Twitch, Snapchat, gaming, culinary and podcast content creators. He was also the co-founder and CEO of Studio71, a multi-platform media company that combines “digital-first” creators and brands. The company is the #1 YouTube partner in minutes watched. Prior, Izad led the music department at The Collective Management Group and United Talent Agency working with artists such as Linkin Park, Kanye West, Eminem, Justin Timberlake and Prince.

Branding Mini-Series #3 I see way too many virtual assistants who don't stand out. They're not showing their personality. They have muddied messages. It's hard to even know what they do and who they serve.    I decided to bring back an old friend, a dynamic “hooker with a heart of gold,” Marisa Corcoran to talk more about brand messaging for service providers. (We'll explain the hooker thing in the episode.) Marisa is the CEO and Founder of the Copy Confidence Society. In addition to writing the words that get landing pages converting at 60% or higher and crafting personality-filled emails, Marisa helps coaches and creatives craft their uncopyable messages.    She is so good at figuring out where your voice lies and how you lean in and infuse your personality into your copy. You know you're supposed to be doing it with your business, but how do you actually do it?   Listen to learn more about Starting your Word Closet and Goodwill Bag Creating a Hit List and Sh*t List How to nail down your “I help” statement The 5 Copy Stars How to stop sounding generic in a saturated market Marisa's stance on using AI in copy    Tune in because I want your name to be tied to integrity and high-quality services. It all starts with clear brand messaging.   Sponsored by Castmagic Castmagic is for podcast hosts, video streamers, or long form content creators that want to get more mileage out of their content. This AI tool makes it easy to instantly turn your long form unstructured content into ready-to-use copy for shownotes, highlight clips, summaries, blogs, social posts, newsletters, and more. Sign up with my affiliate link here.   Links mentioned in the Show: Episode 209: Finding Your Brand Voice as a Virtual Assistant with Kristin Lawton Episode 210: Upgrade Your Service Provider Brand Image with Elysha Lenkin Episode 145: The Story Stripdown with Marisa Corcoran Join Marisa in The Copy Confidence Society*: Discover what to say, how to say it, and magnetically attract your dream clients with personality-filled copy that dazzles. This is a copy course and community for Coaches & Creatives ready to take center stage with copy and messaging worthy of a standing ovation. Sign up for Marisa's FREE Masterclass Leave ‘Em Wanting More*: The 3-Part Framework to Create Copy with Creativity and Chutzpah Check out my blog with Recommended Copywriting Books for Digital Marketing Assistants *my affiliate links   Connect with Marisa Instagram: @mtoni Facebook: The Copy Chat Website: MarisaCorcoran.com Freebie: The 50+ Scroll-Stopping Subject Lines Take your email from “maybe later” to “must read now” in seconds.   Connect with Emily: Facebook Community: Emily's Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr   3 ways we can work together:  Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that's in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here. Got the skills but need help getting your digital marketing services business to take off? I've got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You'll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

IN THIS EPISODE: LinkedIn's new Premium Plan for company pages has arrived with six key features. We detail each one, what it means, and how useful or not each one is to your company page. Plus, we share how they can hurt your brand if not used correctly. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://mybook.to/The_LinkedIn_Branding_Book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ (Plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://MichelleSquared.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ Follow ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The LinkedIn Branding Community Page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin is an international personal branding & PR strategist and speaker who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is the founder of Standout Women Media, a frequent speaker, podcast guest, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot. LinkedIn:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/michellebgriffin/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://michellebgriffin.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠ Join Michelle's free LinkedIn Personal Branding Community, The P.Y.O.T. Community Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert. Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/michellejraymond/⁠⁠⁠⁠ ⁠⁠⁠ ⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠https://b2bgrowthco.com/⁠⁠⁠⁠ For more tips, subscribe to Michelle's YouTube Channel: ⁠⁠https://www.youtube.com/@MichelleJRaymond⁠ LINKS MJR's post new LinkedIn Company Page features Are Your Ruining Your Brand With AI episode Get Featured: Listener Shout Out Questions: Send Us Yours TRANSCRIPT Read Here --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message

Do you want to know how to interpret one of the most POWERFUL parts of your chart for magnetic stand out brand storytelling? In this training I'll reveal the astrological placement that unlocks a new level of depth in your storytelling that builds trust 10x faster with the clients who are genuinely a very aligned fit to work with you.I share how you can use your insights form this placement to create confidence and clarity on your brand storyetlling topics and values that make your dream clients want to buy your shit. Access your journal prompts here: https://docs.google.com/document/d/1rAeMA2McSJ-cP9dZJvWQO8Yy8rd3cPAQpevp90kZows/edit?usp=sharingIf you're not already signed up for the Cosmic Attraction Free Training Series sign up here for all 5 trainings and additional bonus resources:  https://withsarahmac.com/cosmic-attraction-copywriting/Want my insights on your astrology placements to guide the most magnetic brand message to stand out to your soul mate clients? Book a Cosmic Brand Story Private Intensive + Astrology Reading with me: https://withsarahmac.thrivecart.com/private-intensive/ Loved this episode?! Let's keep playing together! Say hey on IG: https://www.instagram.com/creativemagicclub/ Check out the Freebies tab on my website: https://withsarahmac.com/ Instant access to the Cosmic Attraction Copywriting Free Training Series: https://withsarahmac.com/cosmic-attraction-copywriting/Book your spot in Money Making Content with Astrology for personalized feedback + action steps to easily sign more soul mate clients Click this link to sign up!Want my insights on your astrology placements to guide the most magnetic brand message to stand out to your soul mate clients? Book a Cosmic Brand Story Private Intensive + Astrology Reading with me: https://withsarahmac.thrivecart.com/private-intensive/Ready to start booking high ticket soulmate clients with ease every month? Apply for my 3 month private mentorship: https://withsarahmac.com/high-ticket-soul-clients/ Share this episode with your friends! Please leave a review!

In this episode, James talks with Trent Warner, Managing Director of Strategic Brand Builders. To learn more about Strategic Brand Builders, visit https://strategicbrandbuilders.com. Visit our website to join our email list, get the scoop on our LIVE coaching calls and never miss an episode: https://www.agencyfreedom.com Connect with Agency Freedom Podcast on Facebook at the Agency Freedom Podcast group: https://www.facebook.com/groups/agencyfreedom Email us at podcast@agencyfreedom.com with ideas, questions, complaints or your favorite grilling recipe. Episode Highlights: Exploring the journey from blogging to strategic marketing in the insurance sector The importance of strategy over tactics in marketing Examining the challenges and misconceptions in insurance marketing The role of trust and customer experience in branding and marketing The advantages of independent insurance agencies over big carriers in marketing Discussing the impact and future of AI in marketing The importance of starting small and practical with AI integration in marketing

In this episode, James talks with Trent Warner, Managing Director of Strategic Brand Builders. To learn more about Strategic Brand Builders, visit https://strategicbrandbuilders.com. Visit our website to join our email list, get the scoop on our LIVE coaching calls and never miss an episode: https://www.agencyfreedom.com Connect with Agency Freedom Podcast on Facebook at the Agency Freedom Podcast group: https://www.facebook.com/groups/agencyfreedom Email us at podcast@agencyfreedom.com with ideas, questions, complaints or your favorite grilling recipe. Episode Highlights: Exploring the journey from blogging to strategic marketing in the insurance sector The importance of strategy over tactics in marketing Examining the challenges and misconceptions in insurance marketing The role of trust and customer experience in branding and marketing The advantages of independent insurance agencies over big carriers in marketing Discussing the impact and future of AI in marketing The importance of starting small and practical with AI integration in marketing

Treat other human beings with vast respect, politeness and goodness. A strong, wise, great human being is one who cares deeply about the welfare of others. Of course, be not a doormat. For sure, if you allow people to take advantage of you some will take advantage of you. That's obvious so don't be naive, please. Yet I don't think that making it all about you will ever bring you the self-honor, happiness and sense of serenity we all long to know. And if you're good and someone takes from you, you're the victor—not them. Because you got to be good. Pre-order my hugely anticipated new book The Wealth Money Can't Buy and receive 5 truly extraordinary FREE bonuses [including a 3 hour live online summit with me, a complete virtual training program and 10 powerful morning meditations used by my top clients: all valued at $8,767 USD].  Here's the link so you can pre-order the book.FOLLOW ROBIN SHARMA:InstagramFacebookTwitterYouTube

Did you know podcasts are a type of PR you can utilize for your agency?PR isn't just articles and press releases. It is a way to build your brand's reputation.On today's podcast, we have Chrissy Bernal, Founder of Be A Better Brand, to share with us about how to set your agency up for success with PR.After suddenly ending up in the global spotlight for her unique identical twins, Chrissy Bernal was savvy enough to know she needed to create and grow their brands quickly. After receiving really bad advice that cost time and thousands of dollars, she decided to dive into learning what she really needed to do to help their brands gain momentum and be taken seriously.And because she doesn't want other authors, podcasters, and entrepreneurs to feel frustrated and stuck like she was, she combined what she learned from her formal education with the real-world knowledge gained from her family's growth toward global brand awareness so she can help other brands grow with intention and less stress.She's the founder of Be a Better Brand, and by using proven Marketing and Communications frameworks and strategic PR, she and her team help authors, podcasters, and entrepreneurs pull together branding, messaging, & publicity so they clearly communicate their stories, increase their influence & reduce the chaos experienced in the journey of being known.

In a world where survey respondents are basically sick and tired of doing all the work to TELL as screener about their behaviors, qualifications, demographics, and more just for the chance at participating in a survey, along comes Qrious Insight with their “always on” approach to passive data collection. In this episode, Priscilla McKinney, CEO and Momma Bird of Little Bird Marketing is joined by Andrew Moffatt, CEO and Co-Founder of Qrious Insight to discuss the future of dynamic brand tracking instead of static brand trackers. In their work with marketing and ad effectiveness, brands benefit from the aggregation of data they passively collect from panel members who opt in for continual tracking. This provides rich information about who they are, what they do, and how long they do it on their digital device in a wholly less intrusive manner than traditional survey models allow. Now, instead of searching for the potential respondent and asking them if they have, for example, seen a Domino's ad in the last 30 days, that data is already available for automatic screening with no bothersome screener question to complete. Winning brands can immediately target the right group of people to not only understand their online journeys but then create powerfully focused surveys to further understand the WHY behind the behavior already verified. They discuss the future of market research and a potential mass move away from expensive prescriptive survey writing to a more integrated approach. In this experience, the problematic cleaning of the data is now a moot issue. In the past, cleaning the data meant possibly misidentifying an anomaly, dismissing an emerging trend or missing the fact that the data was provided by a bot. Instead, this future of survey work is integrated into actual observed and recorded behaviors for richer insights in record time. SPONSORS Are you looking for experts and tools to collect research data worldwide? Global sampling, field management and data collection are just some of the services that Gazelle Global provides. Visit gazelleglobal.com to learn more about how our expertise can help you unearth quality data that drives meaningful insights. Get your research done anywhere around the world quickly and efficiently. Visit gazelleglobal.com today. Priscilla McKinney, CEO at Little Bird Marketing, is excited to announce the release of her much-anticipated book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information.

If you are wondering whether Tom Ossa's new book, 30 Days to a Better Brand is worth your time, listen to this episode, where Tom reads the introduction of the book to you. Feedback is welcome! --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message

We hope you are having a good start to the New Year! Here is a short episode from Tom on the importance of keeping your domain name as short as possible. Also, download the first three chapters of his book, 30 Days to a Better Brand, for free! --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message

As we get into the new year, consider setting up your schedule to use your energy and time in the best possible way. Also get a free copy of Tom‘s new book, “30 Days to a Better Brand“, available on Amazon. --- Send in a voice message: https://podcasters.spotify.com/pod/show/worksmartny/message

@google.com, @yahoo.com and unbranded emails BETTER go away. And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 https://americasbestrestaurants.live/reviewus https://www.facebook.com/americasbestrestaurants And don't forget to check out abru.online/free  to find out how you could get massive help marketing your restaurant and building a brand that lasts.

Get ready for some juicy marketing insights and candid conversations about the ins and outs of building a lifestyle brand. Today, Michelle is joined by digital marketing strategist Whitney Eckis. Whitney shares her entrepreneurial journey, from building her marketing agency to acquiring and growing successful lifestyle and beverage brands like Get Supr and Mela Water. From navigating the complexities of the startup space to the evolution of social media and the future of consumer goods, you'll want to grab your favorite beverage and dive in.   Whitney Eckis started her career perfecting the practices of growing brands and businesses in the digital space. At the vibrant age of 22, she became the Founder and CEO of Eckis Marketing. Under Whitney's leadership, Eckis Marketing has elevated brands such as Better Brand, DREAM POPS, Fody Foods, Sonix Accessories, and Marriott + Hilton. Her work has been featured in Bloomberg, Entrepreneur, ESPN Radio, Forbes, Modern Luxury, USA Today, and Yahoo Business, and she has been a finalist nominee for the San Diego Woman of the Year award in both 2021 and 2022. After scaling her agency to being one of Southern California's top creative social agencies, she was diagnosed with severe anxiety disorder and depression. Shortly after, she launched her first CPG brand, Get Supr, an instant coffee brand fused with hemp so good you won't believe it's instant!   ------------------------- In today's episode, we cover the following: How Whitney started her marketing agency Brands that are killing it in the marketing game Her experiences in being a founder for Get Supr and an investor for brands like Mela Water Common misconceptions about marketing and launching The entrepreneur's journey to brand success Marketing forecasts in person and on social media Whitney's 30th birthday recap Whitney's favorite recent projects Whitney's advice to consumer brands launching their company The value of having a strong social network (even when you're established!)   ----------------------- RESOURCES: Get 15% off your purchase of Get Supr Coffee with the code UNDERTHEINFLUENCE15   ----------------------- Guest info: To learn more about Whitney and her fantastic business growth and marketing insights, follow her on Instagram and TikTok @WhitneyEckis, or visit her website EckisMarketing.com. ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok   ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!   ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.     This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

IN CLEAR FOCUS: Jenni Romaniuk is the International Associate Director of the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia. In this encore episode, she discusses her book, Better Brand Health: Measures And Metrics For A ‘How Brands Grow' World. Jenni shares insights about how brands grow, why small brands should adjust expectations when assessing brand metrics, and ways in which advertising can most effectively create category buyer memories.  

In this down-to-earth episode, we have a candid chat with PR pro Chrissy Bernal. We're demystifying Public Relations and exploring how to genuinely improve your brand. Chrissy shares practical advice on crafting your brand story, making real connections, and mastering media relations without the fluff. Discover how to boost your brand's authenticity and visibility while avoiding common PR pitfalls. Join us for an honest conversation that provides actionable insights to help your business or personal brand shine in today's real-world landscape.You can find Chrissy here:Personal Website: https://chrissybernal.com/Business Website: https://beabetterbrand.com/Instagram: @chrissybernalCheck out Chrissy's book hereAnd be sure to get her Clarity Workbook here!______________________________You can find me here:Instagram: @gingerbizWebsite: https://www.katymurrayphotography.com/Facebook: https://www.facebook.com/groups/TipsandTricksforyourbusinessTwitter: https://twitter.com/GingerBizKM

The 2023 Career Development Convention provides the resources and connections needed for successful employment and professional development. This completely free professional resource day for Veterans, military spouses, and transitioning service members features a job fair, vendors, headshots, video profiles, and networking to help you advance your military transition and career. ClearanceJobs sat down with Jon Meadows and Jesse Sieff, the creative professionals behind this unique networking event, to discuss the importance of personal branding in your job search and what military veterans, spouses, and employers can expect from the event. Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, we had the honor of hosting Leslie Samuel, a renowned educator and founder of Interactive Biology. Leslie shared his wealth of knowledge and experiences in building a successful brand and business around his passion for biology.During our conversation, Leslie delved into his journey as an educator and the inspiration behind Interactive Biology. He discussed his approach to engaging audiences, emphasizing the power of storytelling and the importance of making people feel valued and empowered. Leslie's genuine desire to serve others was evident as he shared anecdotes from his coaching sessions, showcasing his ability to help individuals recognize their own brilliance.We also explored the impact of AI on Leslie's work. He revealed how AI tools have transformed his content creation process, enabling him to generate ideas, script his videos, and even edit them with ease. Leslie embraced AI as a valuable resource, emphasizing its ability to enhance efficiency and effectiveness in delivering his message.Leslie's experiences in media and television were another highlight of the conversation. From being featured on shows like Strange Evidence to appearing in news segments, he shared how these opportunities have contributed to his personal brand. Leslie emphasized the importance of leveraging these experiences to establish credibility further and connect with his audience.Listeners were introduced to Leslie's various platforms, including InteractiveBiology.com for his biology-related content and IAmLeslieSamuel.com for his broader coaching and brand-building resources. His authenticity and commitment to making a positive impact were evident throughout the discussion, inspiring listeners to embrace their unique qualities and approach their passions with unwavering dedication.This episode featuring Leslie Samuel was made possible by our sponsor, Ecamm. Discover their innovative live show tools and learn more at socialmedianewslive.com/ecamm.Tune in to this captivating episode to gain valuable insights from Leslie Samuel and discover how you can build a brand and business around your passion while leveraging the power of storytelling and embracing the benefits of AI in your content creation journey.

In the world of SEO, search marketing, and content marketing, it's becoming clear that getting a solid grip on the customer's needs, desires, and lifestyle is equally essential to building your brand's unique persona and story. Ryan Kutscher, the creative force and founder behind CIRCUS MAXIMUS, joined me on the SEJShow to talk about how his team creates compelling brand narratives. We covered their use of Ikigai, a profound Japanese concept that translates to "a reason for being."  This concept is a remarkable tool in their storytelling arsenal, providing a fresh perspective that introduces depth and purpose to their narratives. In this episode, we'll gain invaluable insights into how Ikigai can be utilized to create more meaningful, impactful stories, ultimately adding a rich layer of authenticity to your brand narrative.    ​​We take a step back for brands to think more narratively about what the story they're trying to tell is. And then think about how they're applying that to the customer journey rather than tactics first, which just makes your head explode these days. –Ryan Kutscher, 04:38 Sometimes as a business owner or an executive, you assume that the entire company gets the mission and what you said is a human mission. So, one of the things lacking in the workplace, so that's been lacking in the workplace for the past 20-30 years, is purpose. What gets you up in the morning? –Loren Baker, 07:22   [00:00] - About Ryan [02:43] - How they craft memorable brand narratives and characters [08:50] - How human mission & passion comes in. [11:57] - The Mark Cuban example. [16:05] - How to get started with the voice of the customer. [17:48] - How do companies earn revenue from pinpointing passion & mission? [19:39] - Uber & Lyft example. [24:46] - The In & Out Burger example. [28:36] - Brands Ryan worked with applying Ikigai. [32:11] - Other ways listeners can use the Ikigai concept. [34:56] - How important are videos?   Resources mentioned: Circus Maximus - https://www.circusmaximus.com/   The first question that we ask is why? Why is your brand doing what it's doing? What is the brand's purpose? That answer is not to make money or increase revenue by a quarter. It's not a business goal. It's a human mission. If everyone can kind of answer those questions the same way, or at least have an understanding of how the brand wants to answer those questions, they start to work for that idea or that narrative, and then that helps them do their job better and hopefully helps them tell their story better, tell the story better. There's an internal role of answering these questions and having this shared narrative, and there's an external role. So that's where it starts, with purpose. –Ryan Kutscher, 05:32 People like Mark Cuban, who are successful entrepreneurs, understand that you start with the mission and then build the company around it. You don't start with the company and then build a mission backward. And when you have a mission clearly defined, the people you need to help you build that company come to you because they're attracted to the mission. And some of those people are customers. So that's the power of the mission. –Ryan Kutscher, 13:32   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect With Ryan Kutscher: Ryan Kutscher stands at the helm of Circus Maximus, an innovative agency transforming the advertising landscape. With a unique model that blends branding, content, and media, Ryan, founder and CEO, has propelled brands onto global platforms, partnering with industry giants and burgeoning start-ups. Beyond his leadership role, Ryan is recognized for his creative approach to life. He champions entrepreneurship within his team, urging them to infuse creativity into their daily lives. And amidst all these, he finds joy in the companionship of his Australian Shepherd, Rudder. Connect with Ryan on LinkedIn: https://www.linkedin.com/in/ryan-kutscher-a282605/   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker  

IN CLEAR FOCUS: Jenni Romaniuk is the International Associate Director of the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia. In the second part of our podcast interview about Jenni's new book, Better Brand Health, we dive deeper into Category Entry Points (CEPs), the 7Ws Framework, and metrics, including mental market share, mental penetration, network size, and share of mind. Hear Jenni unpack key concepts for understanding and improving brand health.

IN CLEAR FOCUS: Jenni Romaniuk is the International Associate Director of the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia. In the first of two episodes discussing her new book, Better Brand Health: Measures And Metrics For A 'How Brands Grow' World, Jenni shares insights about how brands grow, why small brands should adjust expectations when assessing brand metrics, and the ways that advertising can most effectively create category buyer memories.  

Flint Finlinson, Co-Founder and CEO of Propaganda Inc., is a brand and marketing expert specializing in strategy development. Propaganda, Inc.  is an agency dedicated to "Brand Transformations" and helping to develop your higher brand purpose. Having transitioned from retail to restaurants, Flint understand what it means to position your brand not just to guests, but to humans.On this episode, you'll learn from Flint about:Truth in advertising Transitioning skills across industriesFinding your brand's higher purposeThe distinction between guest and humanMore!Thanks, Flint!

This week's episode welcomes Jenni Romaniuk, a renowned researcher and professor at the Ehrenberg-Bass institute. She is the author of some incredible books, including her most recent, Better Brand Health. Our conversation delves into several fascinating topics, such as why people dislike their brand trackers, loyalty, the fundamental principles of marketing, the challenges of differentiation, and useful tips for brand tracking and the marketing funnel. With so much valuable information to absorb, be sure to tune in and be ready to engage in a thought-provoking discussion! Enjoy the show. ________________ Our Guest Follow Jenni Romaniuk: https://www.linkedin.com/in/jenni-romaniuk-2746884/ Follow the Ehrenberg-Bass Institute: https://www.linkedin.com/in/jenni-romaniuk-2746884/ Visit Jenni's Website: http://www.jenniromaniuk.com/ ____________ The Sleeping Barber Podcast: Follow our updates here: https://www.linkedin.com/company/sleeping-barber/ Get in touch with our hosts: Marc Binkley: https://www.linkedin.com/in/marcbinkley/ Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/ ________________ Literature Category Entry Points in a B2B World: https://business.linkedin.com/marketing-solutions/b2b-institute/cep-in-b2b Laws of Marketing with Nicole Hartnett: https://podcasts.apple.com/us/podcast/sbp-012-the-laws-of-marketing-with-dr-nicole-hartnett/id1609811324?i=1000570667143 ________________ Timestamps 0:55 - Intro to Jenni 2:27 - Why did you write this book now? 6:00 - B2B or B2C - Who will benefit from this book? 8:44 - Why people often hate their brand trackers 11:15 - Some metrics don't need to be tracked 15:14 - Brand rejection: why you don't need to track all metrics all the time 20:00 - Loyalty, where's the evidence? 23:22 - Does it really cost 5x more to make a customer than keep one? 25:47 - Why the Laws of Marketing are important to your brand health tracking 29:03 - Do the laws apply to B2B and B2C? 30:16 - Why your brand's user profiles should match the category 33:41 - The trouble with differentiation 36:08 - The laws of marketing in subscription v. repertoire markets 38:55 - Is the AIDA Funnel really valuable? 42:50 - What and when is brand awareness useful? 48:32 - Brand tracker tip #1: Design for the category 49:43 - Brand tracker tip #2: Analyze for the buyer 50:44 - Brand tracker tip #1: Report for the brand 52:51 - 3 metrics to reconsider: word of mouth, attitude, unprompted recall 57:50 - Post-pod with V and Marc ____________ Where to listen Apple Podcasts: https://podcasts.apple.com/us/podcast/sleeping-barber-podcast/id1609811324 Spotify: https://open.spotify.com/show/4v0kaM350zEY7X2VBuyfrF Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84MWVjYW

Nothing Can Stop You9/29/22 – Th – F4F – E188 (E216) - Chuck Weldon - Farm Progress Show            FFA magazine quote - You're the only one that can tell yourself that you can't, and you don't have to listen.            Ex: If someone tells me that I can't, that motivates me even more to prove that I can.  If you tell yourself that     you can't, you don't have to listen. 10/20/22  – Th – F4F – E191 (E222) - (no Busch Lite intro) Nick Hansen (newly engaged, wedding May 6,  2023) Farm Progress Show            Nick – If you're passionate about doing something, just do it.  Don't let any obstacles hold you back. 10/31/22 – Mon – F4P – E99 (E225) – Mitchell Hora – Contiuum Ag – Fresh on the Forbes 30 under 30 Farm Progress ShowGet the first check! Start small, try something new to get that first check.  Possibly try a new product, or new procedure, but make sure there's a market.  After you get that first check, others come easier.In business and farming, figure out the first one, then rinse and repeat.  Hard Work Pays Off10/10/22 – Mon – F4P – E96 (E219) – More Profit Per head (cattle) Balance4Ward – Wade Saymo and Cameron EchmanWade – Good enough is never good enough if you're capable of more.  Which means, you can get comfortable, lazy and complacent, or you can go out there and get better.  If you're capable of more, it's not good enough. 9/8/22 – Th – F4F – E185 (E210) – 5 Star Dairy Brothers – Jordan and Ryan Siemen from the thumb of Michigan            Ryan – You have to work hard to play hard. (Dad says)            Jordan – You don't deserve success, you earn it.That's with everything in live. If you want to do something, just do it.  Don't worry about what other people think. 9/1/22 – Th – F4F – E184 (E208) – Andrea Severtson – That Fit Agvocate             You're always able to adapt.  You're never stuck in life. 8/29/22 – Mon – F4P – E90 (E207) – Fall Ag Technology Update – Cart Ace by Ag Leader, Bird Control Group, DGI-drones, Energy Logic-waste oil heaters            Brett Buehler (Ag Leader) – Opportunity – don't pass one up.  Capitalize on it when it presents itself.  Be Strong of Mind & Body10/17/22 – Mon – F4P – E98 (E223) Luke James – Ag Leader – How to best use YOUR data for more profit            It may sound corny, but we all have two ears and one mouth.  We need to listen twice as much as we talk. 7/4/22 Mon - F4P – E82 (E191) - Vance Crowe - Legacy Interviews            THIRD ANNIVERSARY of the podcast.            If I had known how important it is to be flexible enough to get on and off the ground and in and out of the          tractor,I would have kept my body "going".  Preserve your body!  Build That Strong Team Around You11/7/22 – Mon – F4P – E100 (E227) Building a Better Brand, Matt Koch, Sukup Manufacturing Co. Chief Marketing            If you want to go FAST, you go alone.  If you want to go FAR, you go together.Equip others to help you succeed and achieve your goals.  Realize how great it would be if more people were equipped to do what's already been successful.  Look at how you can get good things done as a team. 5/30/22 Mon – F4P – E77 (E181)– Red River Ag – Growing the Right Way – Aaron YaggieImportance of people that help you come to your success.  Believe and invest in other people. There's a fit for everyone.  Everyone has talents. Clarity to recognize who to invest in.  Get great people involved, don't try to do it alone. 7/21/22 Th - F4F - E178 (E196) – Stephanie Nash            Grandpa was very encouraging.  It's good to have people pushing you.  You're going to have people in your life that you lose that didn't support you, and that's ok.  Take along you're biggest fans.  They'll push you.  Have a strong family support system. 1/3/22 - F4F - E160 - Tony Feed and friends - invited back 3 of the top 10 guests -                        Tony Reed, Huey B Cool, and Justin Danger Nunley            Tony – The older I get, the smarter my dad was.I wouldn't do that…and he was right.Listen to your dad. 9/26/22 – Mon – F4P – E94 (E215) - Equipment Market update with TractorZoom  - TJ Masker Farm Progress Show            WWIA - Molly Woodruff of Farmmee - linking ag industry as a "Barter" system            TJ Masker - Never underestimate the power of your team.  You raise the level of your knowledge with a network. Your network is so important. 12/27/21 - F4P - E66 - Most Common Traits of Successful Farmers - Robert & Emily Sharkey            2021 question - Emily - be the dumbest person in the room; surround yourself with people who inspire you and            push you to be better; no time for nay sayers or negativity; don't let people bring you down. 

Happy New Year, Coach! As we start 2023, I thought it'd be good to talk about two things with you on this episode of the College Recruiting Weekly podcast: Gaining a better outlook on your job as a college coach and recruiter, and developing a better personal brand that can help propel you through your career...and, help your recruits understand who you are in a more complete, more personal way. The man we've called on to help us do that to start the new year is former college coach, and current branding expert and leadership coach, Hernando Planells. To get a better idea of who Coach Planells is, and what he's all about, you really need to see him in action online - he's one of my favorite social media follows because he brings a ton of positivity and perspective, but through a coaching eye...he's done the job that you do, and knows how to speak to the challenges of the job as well as anyone. Go to his website at hernandoplanells.com to see how he helps coaches and athletic departments, and make sure to follow him on Instagram at coachhpjr. You won't be disappointed. Hope this helps to give you ideas on how to move forward in the new year, and work on your personal brand! Thanks for listening, and make sure to subscribe and tell no less than 10 other coaches in your department about the podcast. That's an order.

Matt Koch brings 16-years of dedicated experience In 2022, Matt Koch joined the executive team at Sukup Manufacturing Co as Chief Marketing Officer (CMO). Matt is a third-generation family member who is passionate about the Sukup brand and will strive to align measurable goals with data driven decisions. Marketing – Branding – Self PromotionAs the former Director of IT & Product Integration Matt will be tasked with helping shape the company's brand in today's ever-changing market.What is a major career experience you've had that helped provide the most perspective when it comes to branding?I am a big believer in data driven decisions and measurable goals are highly important. Marketing is a mixture of art and science; I believe being able to quantify, measure and pull meaning from disaggregated data is important. That information, and the ability to communicate and understand it, is where the real magic happens.”A lot of our listeners are trying to market their own farm as a brand or even themselves as a personal brand or influencer.  How do you suggest people find the right mixture of “Art & Science”?Matt has experience in many different capacities at SukupDo you feel there is value in having done every job “on the way up” to provide perspective when focusing brand development?Matt will ensure that the company's mission statement, products, values, and services positively connect with employees, dealers and the end-customer.Do you feel it's important for our listeners to have a mission statement?No matter their personal brand or size of farm?Do you think any part of being a former athlete has helped with perspective or understanding?Teamwork?Where do you see the future of brand development or messaging headed?PlatformsInfluencersCommercialsSustainabilityWhat do you do to tackle the tasks each day knowing that each day will be different?How do you get things done quickly when relying on other people? Do you have any tricks that have helped you become better at thinking further ahead? Tips that we have gathered from other guestsBuild some distance between you and your farm or business to gain perspective.so you're working on your business -- not in it.Think about the items out of your control that might affect youMaybe you can have control over those items or influenceAct before you are 100% sureGet to a good feeling point and use certainty with speed to deliverDon't assume you know what others needDon't be afraid to ask for feedback or insightLearn how to interoperate validation and also criticismAdaptabilityAll leaders, whether male or female, need to be confident, creative, and persevering, but above all else, they need to be adaptable. Every work environment and job position will need to be able to weather these changes and wield them to their advantage.  Anything else you'd like to share with our listeners? What's the best advice you've ever been given? SummaryChallenge About Sukup Manufacturing Co.Sukup Manufacturing co. is the world's largest family-owned and operated manufacturer of grain storage, drying and handling equipment, and steel structures. The company is headquartered in America's heartland – Sheffield, Iowa – and covers one million square feet of office, manufacturing and warehouse space. The company employs more than 600 people, making it one of the largest employers in North Central Iowa. Three generations of the family are active in the business. 

I'm so excited to introduce you to branding expert Kim Russo today. Kim came to me like many of my clients do--working long hours and in desperate need of relief. Her business was booming (Hooray!) but she couldn't figure out how to keep that momentum up and also give herself room to breathe, too. In this episode, we talk about a few of the strategies we put into place to help her keep growing her business AND creating the time and space to enjoy 4-day weekends, too!Here are a few highlights from our conversation.The steps we took to get Kim from booked out, overwhelmed business owner to 4-day weekends every week! Kim shares what branding is -- and why it's so important for every businessPlus, the one big mistake that entrepreneurs make branding their businessesRelated LinksOn Brand Designs WebsiteLinkedInFacebookInstagramTikTokBook a Call with DonnaGet the Magical Map to 4-Day WeekendsAbout Kim Russo Kim Russo is the Founder, CEO, and Lead Designer of On Brand Designs, a boutique design studio in Charleston, SC. She began her career working for top branding agencies in NYC after getting her degree from the Fashion Institute of Technology in packaging design.In 2018 after spending her entire career in corporate, Kim decided she was ready to make a bigger impact on a smaller scale. She left the “Big Apple,” and started On Brand Designs, which just celebrated its fourth anniversary. Kim moved to Charleston in 2020 and has been focused on growing her business ever since. Her areas of expertise include, brand strategy, brand identity, website design, print graphics and packaging design. She loves creating scroll-stopping designs for queen-bee female entrepreneurs that make you say out loud, "ooo, I love that!" Learn more at onbranddesigns.com.When she is not busy working, Kim enjoys crafting, painting pet portraits and laying on the beach or by the pool with her friends and family.About Donna AshtonDonna Ashton is a consultant, speaker & online course expert. She built her freedom lifestyle business using her Work Less, Make More formula. She's taught hundreds of others how to create & market profitable programs that allow time for family, travel, and that impact the world.Her mission is to teach you how you can easily take the process you already have and make money with a course in your business to create a Freedom Lifestyle.Whether you're running a full coaching practice, a busy agency, are speaking or just slammed with family and life – adding digital products creates leveraged income, without more work for you.

Build a better brand by staying focused and paying attention to the opportunities, and eliminate shiny object syndrome. The truth is more does not equal better.  Max Rast is the founder of Klar, a data tracking and reporting software. Max built this software after his experience as a CMO at a fast-growing food and beverage DTC.  He was obsessed with spreadsheets and trying to build a clear picture, without getting bogged down in all the tiny details of attribution and the millions of data points available to eComm marketers.  What You'll Learn From This Episode: When international expansion is a good idea for scale How to think about influencers and track the revenue they bring in How to simplify your KPI sheet and metric tracking to build a better brand Resources: 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

What exactly was the FBI after in their raid at Mar-a-Lago? What do we make of the student loan debt cancellation by Biden? Join David Gornoski as he explores these questions and more. Also in the show, Florida Rep. Anthony Sabatini calls in to comment on what happened during the GOP primaries, Biden's approval ratings, the fascism of the Democrats, the ineffectiveness of RINOs, the unaccountability for the Mar-a-Lago raid, CDC's reversal on vaccines, and more. Visit A Neighbor's Choice website at aneighborschoice.com

This week in Beauty Land...  It's the third Wednesday of the month and you know what that means... It's Better Beauty time! We announce this month's winter in today's episode (hint: think perfume)!  Plus, we chat about Selma Blair's new appointment as CCO at Guide Beauty and what it means for accessibility.  And we finally got our hands on Billie Ellish's sold out perfume. But is it as good as the rave reviews?  THE END BITS  Billie Ellish's perfume is available at Priceline!  Find out more about Selma Blair's brand online at www.guidebeauty.com You can find out more about this month's Better Beauty winner, Better Brand online at www.thebetterbrand.com.au Follow Gabe Adams-Wheatley on insta @no_limbs_ Subscribe to Mamamia CREDITS Hosts: Erin Docherty & Leigh Campbell Producer: Emma Gillespie Audio Production: Leah Porges GET IN TOUCH: Got a beauty question you want answered?  Email us at youbeauty@mamamia.com.au or call the podphone on 02 8999 9386.  Join our You Beauty Facebook Group here. Want this and other podcasts delivered straight to your inbox? Subscribe to our podcast newsletter. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures. Just by reading or listening to our content, you're helping to fund girls in schools in some of the most disadvantaged countries in the world - through our partnership with Room to Read. We're currently funding 300 girls in school every day and our aim is to get to 1,000. Find out more about Mamamia at mamamia.com.au Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

How can we use cognitive science to design better brands and brand experiences? In this Expert Insight Interview, we welcome Sandeep Dayal, author of Branding Between the Ears: Using Cognitive Science to Build Lasting Customer Connections.

How can we use cognitive science to design better brands and brand experiences? In this Expert Insight Interview, we welcome Sandeep Dayal, author of Branding Between the Ears: Using Cognitive Science to Build Lasting Customer Connections.

What you wear is who you can become. Clothing can be your armour or costume. When you wear certain clothing, it can make you look and feel whatever part you want to play in life. That's what Lisa Gillbe says is the power of clothing and personal style.Lisa Gillbe is a personal stylist, fashion blogger, course creator and podcast host of The Style Stories Podcast. Over the past 12 years she has worked with lots of entrepreneurs just like you to make sure they have the best image possible and a wardrobe that works for their goals. She has also worked with the BBC and ITV styling presenters. She is passionate about helping people to get confident with their image and firmly believes it is a powerful part of your tool kit for success in life. She lives in London with her husband Matt, a TV Producer and their two sons.How to find your personal style?There are 5 main style types that people can be dominate in. ClassicPreppyNatural/RelaxedFeminineAdvant GuardLisa says that in order to better understand your personal brand style, you should start by creating a pinterest board. Choose looks and styles that you're attracted to. Your lifestyle is important and you need to take that into consideration.Next, you can think about the adjectives that you want to describe your style. Smart, Polished, Chic, Youthful, Fresh, Relatable, etc.Finally, compare your pinterest board to your current closet. Do they match up? If they don't, you will want to find some pieces that are aligned with your desired style.Tips for your personal branding session1) Avoid small, tight patterns2) Avoid bold, big patterns3) Block colors look best4) Use brand colors to stand out and build your brand presence5) It's not the day to try something new6) Don't play it too safe7) Get your brand photos done regularly, so wear something that is current8) Wear something that makes you comfortable9) Understand which of the 5 styles you are10) Choose fit and cuts that match your body type11) Get your colors done to understand what colors flatter youWinning Wardrobe FormulaLisa GillbeBrand Style GuideMusic: Higher Up by Shane Ivers - https://www.silvermansound.comJoin The Content CollectiveThe answer behind: "What do I post today?" Click Here to Leave A Review