Measured Thoughts

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David Reibstein is the host of Measured Thoughts radio show (on Wharton Business Radio, Sirius XM Radio Channel 111. Measured thoughts offers unique, executive-level insights into the efforts required to measure the effectiveness of marketing initiatives. The show is composed of one-on-one informal…

by David Reibstein

Jun 17, 2019 LATEST EPISODE
infrequent NEW EPISODES
35m AVG DURATION
29 EPISODES

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Latest episodes from Measured Thoughts

Guest, 12/17/18: Paul Vaaler, Assoc. Professor & Joel Waldfogel, Assoc. Dean, Univ. of Minnesota

Play Episode Listen Later Jun 17, 2019 35:06

Guest, 12/17/18: Paul Vaaler, Assoc. Professor & Joel Waldfogel, Assoc. Dean, Univ. of Minnesota by by David Reibstein

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Guest, 11/26/18: Stephen Diorio, Director, Forbes Marketing Accountability Institute

Play Episode Listen Later Jun 17, 2019 36:12

Guest, 11/26/18: Stephen Diorio, Director, Forbes Marketing Accountability Institute by by David Reibstein

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Guest, 11/19/18: Tom McGee, President & CEO, International Council of Shopping Centers

Play Episode Listen Later Jun 17, 2019 35:03

Guest, 11/19/18: Tom McGee, President & CEO, International Council of Shopping Centers by by David Reibstein

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Guest, 11/12/18: Karl Wirth, CEO & Founder, Evergage

Play Episode Listen Later Jun 17, 2019 35:13

Guest, 11/12/18: Karl Wirth, CEO & Founder, Evergage by by David Reibstein

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Guest, 11/5/18: Janiene Ullrich, EVP of Direct to Consumer, The Family Coppola

Play Episode Listen Later Jun 17, 2019 34:50

Guest, 11/5/18: Janiene Ullrich, EVP of Direct to Consumer, The Family Coppola by by David Reibstein

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Guest, 10/29/18, Collin Holmes, Founder & CEO, Chatmeter

Play Episode Listen Later Jun 17, 2019 34:21

Guest, 10/29/18, Collin Holmes, Founder & CEO, Chatmeter by by David Reibstein

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Guest, 10/22/18: Beth Comstock, CMO, GE

Play Episode Listen Later Jun 17, 2019 34:57

Guest, 10/22/18: Beth Comstock, CMO, GE by by David Reibstein

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Guest, 9/24/18: Denise Karkos, CMO, TD Ameritrade

Play Episode Listen Later Jun 17, 2019 34:15

Guest, 9/24/18: Denise Karkos, CMO, TD Ameritrade by by David Reibstein

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Guest, 9/17/18: Moon Javaid, Vice President, Business Strategy & Analytics, San Francisco 49ers

Play Episode Listen Later Jun 17, 2019 36:04

Guest, 9/17/18: Moon Javaid, Vice President, Business Strategy & Analytics, San Francisco 49ers by by David Reibstein

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Guest, 9/10/18: Ross Kimbarovsky, Founder & CEO, Crowdspring

Play Episode Listen Later Jun 17, 2019 35:05

Guest, 9/10/18: Ross Kimbarovsky, Founder & CEO, Crowdspring by by David Reibstein

ceo founder crowdspring

Guest, 8/6/18: Brad Haley, CMO, IHOP Restaurants

Play Episode Listen Later Jun 17, 2019 34:31

Guest, 8/6/18: Brad Haley, CMO, IHOP Restaurants by by David Reibstein

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Guest, 7/30/18: Doug Cornille, Vice President of Marketing, Premier Nutrition Corporation

Play Episode Listen Later Jun 17, 2019 35:34

Guest, 7/30/18: Doug Cornille, Vice President of Marketing, Premier Nutrition Corporation by by David Reibstein

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Guest, 7/23/18: Wes Nichols, Former CEO & Co-Founder, MarketShare

Play Episode Listen Later Jun 17, 2019 35:28

Guest, 7/23/18: Wes Nichols, Former CEO & Co-Founder, MarketShare by by David Reibstein

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Guest, 6/18/18: Matt Bereda, Vice President, Global Consumer Marketing, Lenovo

Play Episode Listen Later Jun 11, 2019 32:59

Guest, 6/18/18: Matt Bereda, Vice President, Global Consumer Marketing, Lenovo by by David Reibstein

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Guest, 6/11/18: John Carroll, Senior Manager, Business Outreach & Brand Evangelist, Yelp

Play Episode Listen Later Jun 11, 2019 37:12

Guest, 6/11/18: John Carroll, Senior Manager, Business Outreach & Brand Evangelist, Yelp by by David Reibstein

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Guest, 6/4/18: Brian Killingsworth, CMO, Vegas Golden Knights

Play Episode Listen Later Jun 11, 2019 35:18

Guest, 6/4/18: Brian Killingsworth, CMO, Vegas Golden Knights by by David Reibstein

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Guest, 5/21/18: Melissa Waters, VP of Marketing, Lyft

Play Episode Listen Later Jun 11, 2019 35:52

Guest, 5/21/18: Melissa Waters, VP of Marketing, Lyft by by David Reibstein

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Guest, 5/14/18: Bret Werner, President, MWWPR

Play Episode Listen Later Jun 11, 2019 36:45

Guest, 5/14/18: Bret Werner, President, MWWPR by by David Reibstein

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Guest, 4/23/18: Lisa Haggerty, Ad Measurement Lead, Pinterest

Play Episode Listen Later Jun 11, 2019 20:22

Guest, 4/23/18: Lisa Haggerty, Ad Measurement Lead, Pinterest by by David Reibstein

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Guest, 4/23/18: Brandon Schneider, Chief Revenue Officer, Golden State Warriors

Play Episode Listen Later Jun 11, 2019 33:32

Guest, 4/23/18: Brandon Schneider, Chief Revenue Officer, Golden State Warriors by by David Reibstein

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Guest, 3/19/18: Ray Elias, CMO of Hotel Tonight

Play Episode Listen Later Apr 18, 2018 36:20

Guest, 3/19/18: Ray Elias, CMO of Hotel Tonight by by David Reibstein

cmo hoteltonight

Guest, 3/26/18: Aaron Shapiro, Founder & CEO of Huge

Play Episode Listen Later Apr 18, 2018 35:58

Guest, 3/26/18: Aaron Shapiro, Founder & CEO of Huge by by David Reibstein

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Guests, 4/2/18: Jennifer Zwilling, Sasha Koozel Reibstein

Play Episode Listen Later Apr 18, 2018 53:41

Jennifer Zwilling, Curator of Artisitc Programs at Clay Studio Philadelphia & Sasha Koozel Reibstein, Director of Boehm Gallery and Professor at Palomar College

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Guest, 4/16/18: Katie O'Reilly, CMO of the Philadelphia 76ers

Play Episode Listen Later Apr 18, 2018 24:12

Guest, 4/16/18: Katie O'Reilly, CMO of the Philadelphia 76ers by by David Reibstein

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Guest, 4/16/18: Anthony Larrisey, Founder of Industria Creative

Play Episode Listen Later Apr 18, 2018 29:44

Guest, 4/16/18: Anthony Larrisey, Founder of Industria Creative by by David Reibstein

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2/5/18: Shaz Kahng - Author, The Closer

Play Episode Listen Later Feb 19, 2018 34:30

2/5/18: Shaz Kahng - Author, The Closer by by David Reibstein

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11 - 6 - 17 Measured Thoughts: Howard Blumenthal - Visiting Professor, The Annenberg School

Play Episode Listen Later Dec 1, 2017 53:18

11 - 6 - 17 Measured Thoughts: Howard Blumenthal - Visiting Professor, The Annenberg School by by David Reibstein

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11 - 27 - 17 Measured Thoughts: James Thomson - Author, "The Amazon Marketplace Dilemma"

Play Episode Listen Later Dec 1, 2017 35:10

11 - 27 - 17 Measured Thoughts: James Thomson - Author, "The Amazon Marketplace Dilemma" by by David Reibstein

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11 - 20 - 17 Measured Thoughts: Scott Svenson - CEO & Co-Founder, MOD Pizza

Play Episode Listen Later Nov 28, 2017 35:45

11 - 20 - 17 Measured Thoughts: Scott Svenson - CEO & Co-Founder, MOD Pizza by by David Reibstein

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