Podcasts about Evergage

In today's episode with Mike Troiano, Partner at G20 Ventures you will learn1. The major changes in marketing and why creative storytelling is becoming increasingly important in today's world.2. What makes a good company story and a step-by-step guide on how to master effective storytelling3. How to turn marketing and sales into a go-to-market team that drives your company's successAbout MikeMike is a successful venture capitalist who brings nearly 25 years of business management and marketing experience to help entrepreneurs. A graduate of Cornell and Harvard Business School, he spent his early career at leading global advertising agencies including McCann-Erickson and FCB. Later, Mike served as President of NASDAQ-listed systems integrator Primix, among others, and helped companies like m-Qube and Actifio to incredibly successful exits. Today, besides being a partner at G20 Venture, he is a TechStars mentor, podcast host and board member of Hometap and Hack Diversity. He is one of the top 1% most influential people on Twitter and one of the most popular writers on venture capital on Medium. In his spare time, he enjoys the outdoors, whether on the water in the summer or in the mountains in the winter.About G20 VenturesFounded in 2013, G20 Ventures is a venture capital firm based in Boston, MA. Backed by more than 20 of the Northeast's most successful entrepreneurs, the company provides early-traction capital to East Coast tech startups. They believe that good business is personal, which is reflected in their "Human Scale Venture Capital" approach to investing. G2 Ventures looks for great teams that have fallen in love with great problems and are at or near the inflection point of customer validation. Thereby, their focus lies not on optimizing transactions at the expense of relationships or on scaling their own business, but clearly on the growth of the companies they invest in, and the capital entrusted to them. Their portfolio includes successful tech companies such as Evergage, 128 Technology, CloudZero and Mulberry.About the host SammySammy is Managing Partner and founder of SAWOO. SAWOO helps companies with Social Marketing and Lead Generation to leverage the power of LinkedIn in a sustainable way. No spam, no bots, but building real Human 2 Human connections between you and your B2B buyers.Shownotes MikeFind Mike on LinkedIn(https://www.linkedin.com/in/mtroiano/)Connect with Mike via Twitter(https://twitter.com/miketrap?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor)Check out Mike's blog and podcast(https://miketrap.medium.com/)(https://racket.com/miketrap)Mike's company G20 Ventures(https://www.g20vc.com/)Mike's favorite business book: Ogilvy on Advertising by David Ogilvy(https://www.amazon.com/Ogilvy-Advertising-David/dp/039472903X)Mike's favorite business leader: Steve Jobs and Scott Galloway, Clinical Professor of Marketing at NYU Stern School of Business and founder of L2

Our hosts are back at it again, keeping you up to date on all of Salesforce Marketing Cloud's latest updates and new features being released later this year. Learn more about Interactive Journey, Single Send Journey, and Subscriber Counts at Send Time. Bobby and Cole speak on the new transition from Thunderhead to Evergage and the functionalities now available. You don't want to miss the news regarding retirement of classic emails (happening June 2020) and find out when classic email edit will be retiring. All these updates and more in this episode of ‘In the Clouds'...oh, and of course stay tuned for our completely unrelated section at the end to hear about Bobby and Cole's favorite video games!

Our hosts are back at it again, keeping you up to date on all of Salesforce Marketing Cloud’s latest updates and new features being released later this year. Learn more about Interactive Journey, Single Send Journey, and Subscriber Counts at Send Time. Bobby and Cole speak on the new transition from Thunderhead to Evergage and the functionalities now available. You don’t want to miss the news regarding retirement of classic emails (happening June 2020) and find out when classic email edit will be retiring. All these updates and more in this episode of ‘In the Clouds’...oh, and of course stay tuned for our completely unrelated section at the end to hear about Bobby and Cole’s favorite video games!

Our hosts are back at it again, keeping you up to date on all of Salesforce Marketing Cloud’s latest updates and new features being released later this year. Learn more about Interactive Journey, Single Send Journey, and Subscriber Counts at Send Time. Bobby and Cole speak on the new transition from Thunderhead to Evergage and the functionalities now available. You don’t want to miss the news regarding retirement of classic emails (happening June 2020) and find out when classic email edit will be retiring. All these updates and more in this episode of ‘In the Clouds’...oh, and of course stay tuned for our completely unrelated section at the end to hear about Bobby and Cole’s favorite video games!

Segment 1: The Growth of First Party Data Tech David Raab of the CDP Institute, growth advisor Anand Thaker, and Chitra Iyer talk about the rise of first party data tech - from personalization platforms to experience clouds, data integration to CDPs and everything in between. Highlights of the discussion include: - Factors behind the rise of ‘first party data tech’ - What’s problematic about ‘consent’ replacing cookies - Why publishers will make data vendors irrelevant over time (and the trouble with that). Hint: think mini walled gardens and the need for fair data exchange co-ops - Why CDPs could take over where DMPs left off Segment 2: The CDP Institute’s 2020 CDP Industry Update The CDP Institute revealed all the data that’s shaping the CDP industry as we head into 2020, and we have the man himself- David Raab – to answer questions that we think you are thinking. Starting with the over 8 CDP acquisitions in 2019 to the most recent one by Salesforce, to why marketers need simpler labels to help define what the platforms do. Highlights of the discussion include: - Why and how the CDP industry is consolidating and why the number of stand alone CDPs will come down - The Salesforce acquisition of Evergage. Omer Artun, Founder of AgilOne - a CDP that itself got acquired by Acquia in 2019, is now the Chief Science Officer at Acquia. Here’s his comment on the Evergage acquisition: “Salesforce knew they had a huge gap in customer data and customer intelligence. Their service cloud, marketing cloud (Exacttarget), CRM and Demandware don't talk to each other in any customer specific way. They first claimed Krux would become their customer hub, then they bought Mulesoft then bought Dataroma, a marketing dashboard company which they are trying to build a CDP around. Now, they are putting their money behind Everage. However, Evergage is not a CDP - it's web personalization that can handle profiles. Most brands are looking for robust identity resolution, analytics capabilities that can stitch and analyze many sources of data. Evergage can neither stitch in an enterprise manner nor offers analytics with any rigor.” So, how will this acquisition exactly help its customers? We tell you. - The role of CRM in the data driven marketing landscape and why labels will matter (or not) when it comes to offering CX solution platforms - Why ‘campaign CDPs’ are the fasted growing CDP segment today (even though ‘data CDPs’ are the most funded) Get your free copy of the CDP Institute’s 2020 Industry Update for free, from here. https://www.cdpinstitute.org/general Hail of the Week: We start 2020 on a positive note with a big hail for privacy related funding: - SuperAwesome out of the UK (just raised $17 million) for kid-safe media - SECURITI.ai raised $50 million for privacy technology - Google is planning to block third party cookies - Global Alliance for Responsible Media is working to identify and boycott harmful online content Follow us on Spotify, Google podcast or leave us a review on iTunes. Have a great week. Thank you! Spotify- https://open.spotify.com/show/4CmetQ62mdBz62KtfXetiZ Google Podcast-https://podcasts.google.com/?feed=aHR0cDovL2ZlZWRzLnNvdW5kY2xvdWQuY29tL3VzZXJzL3NvdW5kY2xvdWQ6dXNlcnM6NDM0MDYzODIwL3NvdW5kcy5yc3M iTunes-https://podcasts.apple.com/us/podcast/martechadvisor-podcasts/id1373600978?mt=2

Episode 100! In this week's episode of Analytics Neat we cover the podcast origin, Accenture's media auditing business, some Google issues, and voting in Israel on the Undercard. For the Main Event, we delve into Salesforce's acquisition of Evergage and the reasons behind it. All this and more in this week's episode of Analytics Neat. Thanks for listening! iTunes: https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2 Spotify: https://open.spotify.com/show/2DIz7pDt5IYA2VJ86LbaK3 Google Play: https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat Continue the conversation on Twitter with #AnalyticsNeat https://twitter.com/BillBruno https://twitter.com/AnalyticsNeat Visit BillBruno.com

In this episode, we discuss Salesforces' acquisition of Evergage, rumored CSG layoffs, employees expensing Benioff's latest book, Microsoft cloud security, and the retirement of the Data Recovery Service.

Guest, 11/12/18: Karl Wirth, CEO & Founder, Evergage by by David Reibstein

Google’s algos share useful data with each other; How featured snippets steal significant traffic from the top organic result; If you want to see it as Google sees it, render in search console; News being treated with your money or your life quality rating, according to new Google guidelines. Plus, Dave shares more interviews with PushCrew and Evergage at the 2017 Conversion Conference. 

Google's algos share useful data with each other; How featured snippets steal significant traffic from the top organic result; If you want to see it as Google sees it, render in search console; News being treated with your money or your life quality rating, according to new Google guidelines. Plus, Dave shares more interviews with PushCrew and Evergage at the 2017 Conversion Conference. 

In this episode we talk to Andy Zimmerman, Chief Marketing Officer at Evergage.

Personalization was a theme that dominated Las Vegas last week across three events. ShopTalk impressed crowds at the Aria, while IBM showcased their InterConnect event at the MGM Grand. Meanwhile, Adobe dominated the proceedings with slick keynotes, glitz, and glamor with an appearance from Hollywood actor Ryan Gosling. Anyone closely following how digital experiences and the digital transformation is changing our world would have been excited by Adobe's vision of our immediate future. Empowering every person and every organization to provide end-to-end digital shopping experiences using the personalization capabilities of Adobe Experience Manager is unquestionably impressive. Adobe’s analytics and targeting engine are also designed to adapt personalized experiences in real time based on customer behaviors, preferences, and past purchases. However, Evergage CEO Karl Wirth believes that there’s just not much steak behind the sizzle. Wirth feels there is a mismatch between hype and reality that has set the market’s expectations for what is possible with personalization. Although he is in agreement that personalized web experiences increase brand engagement and conversion, the CEO argues that personalization is only effective if applied in real-time. While IBM, Oracle, and Adobe all offer similar capabilities, Evergage, pride themselves on delivering true real-time personalization rather than “next time” personalization which is something they believe their competitors cannot currently compete with. In comparison with the Wizard of Oz, Wirth also wrote a blog post urging marketers to look behind the curtain. However, the argument on who could offer the best service took a dark comic twist last week as the team from Evergage attempted to troll Adobe at their own event. Gatecrashing the Summit to make the 12,000 attendees aware of an alternative product was an incredibly bold or aggressive move depending on your school of thought. In reality, it felt much more like a light-hearted and humorous look at the Adobe approach to personalization compared to the Evergage platform. The #AdobeAlternative hashtag may not have gone viral, but startup succeeded in their mission of delivering a message that there is an alternative solution out there that is marketer-friendly, easy to implement and offers true real-time personalization. Crashing your competitor's event is becoming somewhat of a trend, and this latest battle was slightly reminiscent of when Utah unicorn Domo hijacked the spotlight at the Tableau Conference by arriving with Flo Rida and Snoop Dogg last year. When it comes to a marketing technology fight, Evergage was always going to be the underdog against a behemoth like Adobe. But, broadcasting a message that there is more than one way to empower marketers to turn the dream of 1:1 customer engagement into reality can only be a good thing in the name of competition. Ultimately, competition creates innovation that in turn creates more efficient platforms to ensure that both consumers and business win. Evergage's CEO Karl Wirth recently appeared on my podcast. He talked about how his cloud-based platform delivers real-time personalization to more than 2 billion web visitors, the reasons behind their recent campaign and what caused him to reflect on the Wizard of Oz.  

Our inaugural episode features my conversation with Bob Hower, Founding Partner of Boston-based G20 Ventures. Bob is a 13-year VC vet twice named to the Forbes "Midas List," having led investments in great ideas and great teams including Acme Packet (APKT, acquired by Oracle), AppIQ (acquired by HP), Channel Advisor (ECOM), Actifio, [x+1] (acquired by Rocket Fuel), Evergage and Fuze. Learn Bob's story growing up in New Jersey, why he loves Hamburger Helper, and his unlikely journey from pulling drywall to venture capital. This week's second segment features Bob's thoughts on the changing face of venture capital, the innovations driving it and the shifting landscape that led to the creation of G20 ventures.

Evergage's cloud-based platform delivers real-time personalization to more than 1 billion web visitors, improving demand generation, revenue growth and customer success for over 120 organizations, including Gardener's Supply Company, Intuit, Publishers Clearing House, Rue La La and Zumiez. Evergage empowers marketers to increase engagement and conversions of visitors and users through real-time 1:1 personalization based on deep behavioral analytics and customer data. Evergage is a 2015 Best in Biz Awards, Golden Bridge Awards and The Stevie American Business Awards winner, a two-time MITX Awards winner and a two-time BostInno "50 on Fire" finalist. Guest Info Twitter: @wirthkarl http://www.evergage.com/ 

Real-time Website Personalization with Karl Wirth as Tim talks to Evergages CEO about how to skyrocket conversions by personalizing your web experiences based on your visitors behavior. Also find out how Karls lifestyle has resulted in six concussions... - don't miss this great segment!Related articles across the webEvergage Data Reveals the Age of Real-Time Web Personalization is Here; Average Client Sees 10-300% Lift in Conversions by Delivering Tailored Content