Podcasts about global consumer marketing

1. The inspiring pep talk Bozoma gives herself in the mirror – and why we might all want to start using it to rally ourselves.   2. How to navigate the tightrope of corporate expectations for women: to be both self-assured and humble; both hard and soft.  3. The revolutionary realization that you don't have to be the savior of others – you can save yourself, too.  4. How to know when to dig deep, and stay and fight for change – and when to stop digging and go – and the moment Bozoma knew it was time to leave Netflix. 5. Why our inability to forgive ourselves for wrong decisions keep us in bad situations – and how Boz's “it's not you, it's me” philosophy can guide us out.  About Bozoma:  Bozoma Saint John is a Hall of Fame inducted Marketing Executive, author, entrepreneur, and general badass. Boz has led Global Consumer Marketing at Apple Music & iTunes; she was Chief Brand Officer at Uber; and Global Chief Marketing Officer at Netflix. Boz is currently named #1 Most Influential CMO in the world by Forbes, and has been named one of Billboard's Most Powerful Women in Music for 10 consecutive years. In 2021, Harvard Business School published a multi-media case study on her career, titled “Leading with Authenticity and Urgency”; through which she developed and taught a program at the University aptly named “The Anatomy of a Badass.” Boz was named as an Ambassador for the African Diaspora and Special Envoy to the President of Ghana. In the Spring of 2023, Penguin Books will publish her memoir, “The Urgent Life.” Boz counts her highest achievement as being a mother to her 12 year old daughter, Lael. TW: @badassboz IG: @badassboz To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Max speaks with Stephanie Horton, Senior Director of Global Consumer Marketing, Commerce at Google. They discuss how marketers should meet customers where they are on various channels, why you should focus on testing and experimenting with your channel mix, and how customer retention comes from solving customer pain points. They also talk about working with your product team to create the customer journey, how to get creative when there are budget constraints, and why marketers should prioritize gaining experience, not job titles.   Topics discussed: The path of Stephanie's career, from starting in finance, to becoming CMO of Farfetch, to Google inviting her to become the Senior Director of Global Consumer Marketing. How to effectively approach your channel mix, and why it's crucial to try new channels, yet test and learn as you go. The importance of retention and solving customer pain points, especially at a maturing brand like Google. How the marketing team works with the product team to understand the customer journey and create a better value proposition. Why the biggest challenge to marketing today is constrained budgets, and how that can push you to be creative. Advice to young marketers on why it's better to chase after experiences than job titles.  

Even the biggest brands can't do what they do without some help from advocates and influencers. In fact, companies like Inkbox, MAC, and Calvin Klein rely on them. Your goal as a brand builder should be for customers to celebrate and champion your brand – telling everyone how much they love you, to the point where it's annoying. Once you've done that, you've reached the pinnacle of impactful marketing and branding. Join us in this episode of Building Brand Advocacy, where Paul speaks with Woozae Kim, a disruptive brand builder & storyteller who has made waves in the brand advocacy space. Previously, he was the Chief Marketing Officer at Inkbox; Senior Vice President of Global Brand Marketing at Calvin Klein; Vice President of Global Consumer Marketing & Artist Relations at MAC; and the Director of Strategic Marketing & Brand Integration at Virgin Mobile USA.Together, they delve into how Inkbox managed to reposition and shift the customer's mindset; how to build a marketing strategy around word-of-mouth; why brand advocacy is one of the guiding philosophies for Woozae's marketing career; and whether or not you need to control the brand narrative.Rate & Review Building Brand Advocacy:Apple Podcasts: https://apple.co/3HYuoYlSpotify: https://spoti.fi/3DjUd1YAnd connect with Woozae here:LinkedInBuilding Brand Advocacy is handcrafted by our friends over at: www.fame.so Hosted on Acast. See acast.com/privacy for more information.

In episode 2 of this season's Digital and Dirt podcast, Ian welcomes Sade Balogun, Peloton's Director of Global Consumer Marketing to embark on an exhilarating journey into the world of creative marketing, focusing on the strategies of Peleton. This fitness powerhouse has carved a niche for itself not only through its top-notch products but also through its innovative and captivating marketing endeavors. To learn more about this episode check out Lamar's blog linked here - https://programmatic.lamar.com/posts/sade-balogun

Adrienne Lofton, Vice President of Global Consumer Marketing at Google, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Adrienne discusses her career journey and the power of brand in marketing. She also shares Google's innovative culture, the fast-paced nature of the tech industry, and the importance of diversity and inclusion in the workplace.Follow Suzy on Twitter: @AskSuzyBizFollow Adrienne Lofton on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

How would you move through life if you knew time was running out? Would you stay at that job, in that relationship, or continue delaying pursuing your dreams?Bozoma Saint John was prepared to learn new skills, climb the corporate ladder and change careers. But life also forced her to prepare for her husband's death, to grapple with the loss of a child and her college boyfriend. In this episode Boz explains how grief is the reason why she shows up in life urgently and how she's preparing for this new season of her life outside of corporate America. Join our community on Instagram @thenextbestthingact About Bozoma Saint John: Bozoma Saint John is a Hall of Fame inducted Marketing Executive, author, entrepreneur and general badass. Boz got her start in her marketing career at Spike Lee's ad agency, SpikeDDB. She then went on to manage brands in the PepsiCo beverages portfolio, before becoming Head of Music and Entertainment Marketing at the CPG giant. After that, she led Global Consumer Marketing at Apple Music & iTunes; before serving as Chief Brand Officer at Uber; she then took on the Chief Marketing Officer role for Endeavor (including WME, IMG, UFC, Miss Universe, 160over90 etc). Mostly recently, she served as the Global Chief Marketing Officer at the entertainment behemoth, Netflix. Boz's work has been lauded and awarded by the industries she's operated in; including induction into the American Marketing Association Hall of Fame (2022), following induction into the American Advertising Federation Hall of Achievement (2014). Boz was named as the #1 Most Influential CMO in the world by Forbes (2021). She's also been inducted into Billboard's Women in Music Hall of Fame after making their list of the Most Powerful Women in Music for 10 consecutive years (2013-2022), and crowned as the Executive of the Year (2016). On February 21, 2023, Viking Books (an imprint of Penguin/Random House) published her memoir, “The Urgent Life.” The book is a roadmap to navigating struggle, and a touchstone for those enduring their own battles, letting them know that they are not alone, that they can make it through, and that there is light and peace, and even inspiration, waiting for them when they do. More on "The Urgent Life:" https://www.bozomasaintjohn.com/#THEBOOK

Stephanie Horton is Google's Senior Director for Global Consumer Marketing and Commerce, where she focuses on shopping and travel. She's also the co-founder of Fashion Tech Connects, which is focused on increasing the number of women of color in the tech and fashion industries. Stephanie talks about her rise in the fashion and tech industries and how she's concentrated on supporting women-owned businesses and recruiting the next generation of talent.Follow Stephanie on LinkedIn or on Instagram @shorton007.About UmindiUmindi Francis is the CEO and founder of the award-winning global brand consulting firm UFCG. She has led business strategy and marketing for some of the world's leading brands, such as Louis Vuitton, Bottega Veneta, and Bumble. Over the years, she has worked with celebrities and numerous brands, ranging from The New York Times to the United States Institute of Peace, as a business strategy adviser. Umindi has been featured in a number of publications, including Time, New York, and Vogue, and is the recipient of a United States Congressional Recognition for Business Achievement.Follow Umindi on Instagram @Umindi360 @whatsnextwithumindi and on Linkedin here. 

Stephanie Horton is a global powerhouse who understands the power of brands with purpose and delivers extraordinarily powerful results. Whenever her name is mentioned everyone feels inspired and empowered to be part of what she is creating. I feel truly grateful that our paths crossed a decade ago when we partnered to Launch Shopbop into Australia and have had the opporunity to coffee date in London, Dubai, New York and Sydney as we both believe in the power of connection and community. Stephanie's star has risen over the years with brands which grow due to her strategic mindset including Vogue, Farfetch, Alexander Wang and now Google as Senior Director, Global Consumer Marketing, Commerce at Google. We talk about the foundational values that we all have in business and life and how they can act as a business super attractor to drive growth. Stephanie generously shares her experiences working with the top performing retail brands which are highly valuable for an executive wanting to step up and into their own power to shine a light for others. You can connect with Stephanie via Linkedin here: Connect with Tory Pre-order her book Self Belief is Your Superpower here Website: https://powerful-steps.com/  Instagram: @powerfulsteps Join the Business Attraction Program Powerful Steps Coffee Challenge: https://powerful-steps.com/coffee-challenge/.  Youtube Channel:  Powerful Steps - YouTube See omnystudio.com/listener for privacy information.

Adrienne Lofton is no stranger to breakthrough storytelling. Armed with accolades that include Adweek's Brand Genius Award and Ebony Magazine's most powerful women in business, Nike's former VP, Head of North America Marketing is now shaking things up at Google as Vice President, Global Consumer Marketing. In a candid and powerful conversation, Adrienne unpacks the critical importance of culturally connected content, her experience building a team from the ground up in a tech giant, why she believes companies need a soul, and more.

Hosts Atoya Burleson and Tia Avril are back for another episode of the insideLINES podcast! The ladies kick off the episode with highlights from their weekend! Tia had a weekend full of kids' birthday parties and sports. Atoya took on New York Fashion Week and attended the Victor Glemaud fashion show. Victor, a Haitian-American designer, held his show at the acclaimed Rockefeller Center with a roller skating theme followed by a fun-filled after party sponsored by Shop with Google. Then, it's on to “Hot Takes!” This week, Tia and Atoya are discussing the drama between Grammy award winning artist Neyo and his wife Crystal Renay. The two have been married for 8 years and share three kids together. Crystal and Neyo filed for divorce at the top of covid, but the two reconciled and even recently held a vow renewal in Las Vegas. However, Crystal announced last month via Instagram that she was filing for divorce, accusing him of carrying on multiple affairs, and conceiving a child, Neyo filed a motion to prevent Crystal from speaking about the divorce stating that he has lost over $400K in deals because of it. Atoya and Tia share their thoughts on if they think Crystal should be able to speak about their relationship and divorce.Finally, the ladies welcome the Global Consumer Marketing Director for Commerce at Google, Stephanie Horton! Stephanie is a 25-year veteran of the luxury fashion and marketing communities working with both domestic and international brands. She chats with Tia and Atoya about how she got her start in marketing and fashion, navigating through multiple executive roles while being one of very few people of color, and the importance of accepting accountability. Stephanie also discusses Fashion Tech Connects, a foundation she co-founded to increase the number of women of color in fashion and tech positions, and much more!Be sure to follow, rate and review the podcast on the Apple Podcast and Spotify apps. It really helps us out! Also, watch full episodes on YouTube. Thanks so much for listening and supporting our show! We appreciate you.This Week's GuestStephanie Horton (on Instagram)Fashion Tech Connects Follow us on Instagram!insideLINES PodcastAtoya BurlesonTia AvrilVideoWatch Episodes on Our YouTube Channel!Contact UsWebsite: www.insidelinespodcast.comEmail: hello@insidelinespodcast.com  Voicemail: https://www.speakpipe.com/insideLINES   TeamExecutive Producer: Scott RiggsAudio/Video Editor: Brian Keim

Hosts Atoya Burleson and Tia Avril are back for another episode of the insideLINES podcast! The ladies kick off the episode with highlights from their weekend! Tia had a weekend full of kids' birthday parties and sports. Atoya took on New York Fashion Week and attended the Victor Glemaud fashion show. Victor, a Haitian-American designer, held his show at the acclaimed Rockefeller Center with a roller skating theme followed by a fun-filled after party sponsored by Shop with Google. Then, it's on to “Hot Takes!” This week, Tia and Atoya are discussing the drama between Grammy award winning artist Neyo and his wife Crystal Renay. The two have been married for 8 years and share three kids together. Crystal and Neyo filed for divorce at the top of covid, but the two reconciled and even recently held a vow renewal in Las Vegas. However, Crystal announced last month via Instagram that she was filing for divorce, accusing him of carrying on multiple affairs, and conceiving a child, Neyo filed a motion to prevent Crystal from speaking about the divorce stating that he has lost over $400K in deals because of it. Atoya and Tia share their thoughts on if they think Crystal should be able to speak about their relationship and divorce.Finally, the ladies welcome the Global Consumer Marketing Director for Commerce at Google, Stephanie Horton! Stephanie is a 25-year veteran of the luxury fashion and marketing communities working with both domestic and international brands. She chats with Tia and Atoya about how she got her start in marketing and fashion, navigating through multiple executive roles while being one of very few people of color, and the importance of accepting accountability. Stephanie also discusses Fashion Tech Connects, a foundation she co-founded to increase the number of women of color in fashion and tech positions, and much more!Be sure to follow, rate and review the podcast on the Apple Podcast and Spotify apps. It really helps us out! Also, watch full episodes on YouTube. Thanks so much for listening and supporting our show! We appreciate you.This Week's GuestStephanie Horton (on Instagram)Fashion Tech Connects Follow us on Instagram!insideLINES PodcastAtoya BurlesonTia AvrilVideoWatch Episodes on Our YouTube Channel!Contact UsWebsite: www.insidelinespodcast.comEmail: hello@insidelinespodcast.com  Voicemail: https://www.speakpipe.com/insideLINES   TeamExecutive Producer: Scott RiggsAudio/Video Editor: Brian Keim

1. The inspiring pep talk Bozoma gives herself in the mirror – and why we might all want to start using it to rally ourselves.   2. How to navigate the tightrope of corporate expectations for women: to be both self-assured and humble; both hard and soft.  3. The revolutionary realization that you don't have to be the savior of others – you can save yourself, too.  4. How to know when to dig deep, and stay and fight for change – and when to stop digging and go – and the moment Bozoma knew it was time to leave Netflix. 5. Why our inability to forgive ourselves for wrong decisions keep us in bad situations – and how Boz's “it's not you, it's me” philosophy can guide us out.  About Bozoma:  Bozoma Saint John is a Hall of Fame inducted Marketing Executive, author, entrepreneur, and general badass. Boz has led Global Consumer Marketing at Apple Music & iTunes; she was Chief Brand Officer at Uber; and Global Chief Marketing Officer at Netflix. Boz is currently named #1 Most Influential CMO in the world by Forbes, and has been named one of Billboard's Most Powerful Women in Music for 10 consecutive years. In 2021, Harvard Business School published a multi-media case study on her career, titled “Leading with Authenticity and Urgency”; through which she developed and taught a program at the University aptly named “The Anatomy of a Badass.” Boz was named as an Ambassador for the African Diaspora and Special Envoy to the President of Ghana. In the Spring of 2023, Penguin Books will publish her memoir, “The Urgent Life.” Boz counts her highest achievement as being a mother to her 12 year old daughter, Lael. TW: @badassboz IG: @badassboz Learn more about your ad choices. Visit podcastchoices.com/adchoices

Listen in as your hosts Just Nate and DK are down in Albuquerque, NM attending the New Space New Mexico T5. T5 is their Third Thirsty Thursday Tech Talks. This event happens every 3rd Thursday of every month. Great networking, great food and great drinks. The Smalls was invited to come down and set up a booth to record some podcasts during the event. During this podcast (Part 2 of the T5) your hosts talk to two people that work at New Space NM. We sit down with Erika Hecht and Merridith Ingram. For over 20 years, Founder Erika Woldman Hecht has been solving business strategy and marketing problems and helping companies grow smarter, faster, and better. She has taken her experience and packaged it into a proprietary process that saves clients time while putting them on a direct path to achieving desired outcomes. Erika's experience includes consulting full-time for IBM; running marketing and worldwide business development at a regionally accredited online university; working in senior roles at award-winning advertising agencies; and serving in multiple senior marketing roles at SPSS, a pioneer and global leader in predictive analytics. During her tenure at SPSS, Erika held responsibilities for the desktop, emerging technologies, and enterprise solutions businesses. Erika is a proponent of integrated sales and marketing and she has won awards from both sales and marketing leaders. Erika often sits at the intersection of business strategy, marketing, and sales while serving the needs of buyers. Passionate about education, Erika is a life-long learner and volunteers as programming director for her local chapter of the American Marketing Association to further the development of marketing professionals with the latest advances and thinking in the field. Whether taking buyers or learners on a journey with a brand, Erika is focused on delivering strategies, programs, and experiences that use the best inputs and processes to create the best outcomes. Erika's Market Ascent company website is located: https://marketascent.com/ Merridith has 18 years of experience leading agency account teams in the development and implementation of corporate, brand and product communications and marketing campaigns for financial services and technology clients, including Microsoft, Intuit, Capital One and Philips. As a former Dow Jones journalist, she specializes in messaging, positioning, content strategy/development and social media strategy. Most recently, she led a research project for Microsoft's Government Cloud division to identify the best channels to reach technology decision-makers at the federal, state and local levels. She also leads PR efforts for the Internet Society centered on technology policy and history. Prior to co-founding 66 + Co, Merridith was a vice president in the Global Consumer Marketing and Technology practices at Manning, Selvage & Lee (now MSLGroup Americas), and led financial media relations efforts for technology startups at Morgen-Walke (now FTI Consulting). After 20 years in New York and London, Merridith recently relocated to Santa Fe, where she spent childhood summers. Merridith's website is: www.66and.co To find out more about New Space New Mexico follow them on their website: www.newspacenm.org, you can also follow them on Linkedin and on their Instagram page and even on their Twitter space. --- Send in a voice message: https://anchor.fm/thesmalls/message Support this podcast: https://anchor.fm/thesmalls/support

Originally Aired: November 18, 2019 We have the woman redefining “badassery” herself, Bozoma Saint John. Over the course of her highly successful career, she has earned a reputation as a trailblazing brand marketing executive and change agent. She is currently the Chief Marketing Officer at Netflix, and a global leader in entertainment, sports & fashion. Today we're talking to her about her journey, taking up space, being authentic in the workplace, how to live life bold, own your accomplishments and create a group of supportive people around you. Before joining Endeavor, she served as Chief Brand Officer at Uber, Head of Global Consumer Marketing at Apple Music & iTunes and Head of Music and Entertainment Marketing at PepsiCo. She was inducted into Billboard's Women in Music Hall of Fame and the American Advertising Federation Hall of Achievement, as well as recognition on The Hollywood Reporter's Women in Entertainment Power 100 list in 2018 and as Billboard's Executive of the Year in 2016. She has worked with celebrities like Beyonce, Jimmy Iovene and Dr. Dre and continues to be celebrated in every space she enters. --- Support this podcast: https://anchor.fm/better-together-with-maria-menounos/support

Of all the industries to break into, the beverage space is among the most difficult. The hyper-competitive market and domination from big brands make it incredibly challenging for entrepreneurs to get their products on shelves. But Jordan Schenck has experience and grit on her side.  As the former Head of Global Consumer Marketing at Impossible Foods, Schenck knows how to build a plant-based food brand. She spent nearly four years traveling the world and talking to people about their relationship with plants and played a huge role in the growth of the plant-based trend. She used that experience to co-found Sunwink, a wellness company focused on plant-based drinks.  Schenck says the beverage section is the only area of the grocery store consumers use multiple times daily. It's a space with hyper-consumption that's also super high-touch. But Schenck says there's not much on the shelf that is actually good--it's dominated by soda and products with ingredients that may claim to be good but actually aren't that healthy. Schenck and her co-founder started Sunwink because they were excited to be in a high-velocity space and also have the opportunity to make statements and do creative work.  Building such an innovative brand in a competitive industry starts with knowing customers. The Sunwink founders spent a year sampling its many variations in grocery stores. They had to understand what works with flavors, which audiences organically opted in and who would be their easy-win customers. It took grit and determination to show up at grocery stores and convince them to demo the drinks and maybe sell one product on the shelf.  That work paid off. When Sunwink launched, Schenck said it was amazing the amount of nascent demand for a product that is not only beautiful on the outside but also beautiful on the inside.  As the company started to scale online, they did a lot of surveying and constantly asked customers what they wanted to see and what was and wasn't working. Although Sunwink initially launched primarily in grocery retail, it split soon after the pandemic started and grew in the DTC space. It's rare to find a DTC beverage company, especially because of the high shipping costs, but Sunwink saw 14x growth on the channel and found creative solutions to lower shipping costs. E-commerce quickly became the primary revenue driver during the pandemic and created a huge community through email and social media.  As Sunwink grows, Schenck aims to spread the plant-based message and show a wider view of wellness. She defines wellness as having your cake and eating plants too. Sunwink is vocal about the fact that wellness isn't about perfection and how incredible your yoga backbend is—it's about your journey as an individual to find wholeness. Yes, you can have the cocktail and the donut and drink plants. Schenck says it's about the little moments of taking care of yourself.  Schenck hopes to continue Sunwink's success and build a brand around plant-powered wellness. Her goal is to create a brand that has cultural resonance about caring for your body and caring for your planet. She's breaking down barriers as a female entrepreneur and showing the power of plants for total wellness.  *Sponsored by Wix Answers It's been a year of change for businesses. What's making this period most challenging is the lack of clarity. But, that's also where there's an opportunity to stand out by building trust in your relationships with your customers with agile communication. Wix Answers takes a new approach to customer support by helping you adapt quickly to know exactly what your customer needs and when they need it. Go and see for yourself today at WixAnswers.com. _______________ Blake Morgan is a customer experience futurist, keynote speaker, and author of the bestselling book The Customer Of The Future. Sign up for her new course here. For regular updates on customer experience, sign up for her weekly newsletter here.  

Dhane Scotti, Head of Global Consumer Marketing for Google Hardware, knew from a very early age that he wanted to make commercials but he still felt like a fish out of water when he entered the advertising industry. So he decided early in his career that he had to leverage his sense of culture and uniqueness to have a seat at the table. His story is purely fascinating with so many lessons shared and inspirational experiences for anyone looking to create their own choose your own adventure story. Listen to learn how he combines his east coast upbringing with his southern coming of age.Episode References:- Nas Illmatic - https://www.billboard.com/articles/columns/the-juice/6062505/nas-illmatic-at-20-classic-track-by-track-review - Kel Mitchell (Dhane's doppelgänger) - https://www.imdb.com/name/nm0005239/bio 3 Stories Dhane would want to hear:1) Harriet Tubman - https://www.biography.com/activist/harriet-tubman 2) Mike Tyson - https://www.biography.com/athlete/mike-tyson 3) Winston Churchill - https://www.biography.com/political-figure/winston-churchill You can connect with Dhane at:LI - https://www.linkedin.com/in/dhanescotti/ IG - https://www.instagram.com/greatdhane/

To say that Bozoma “Boz” Saint John redefines badassery is an understatement. She is undefeatable. A renegade executive with the career highlights to back up her boldness. And a woman who confidently  walks the talk.    As the Global Chief Marketing Officer at Netflix, the world's leading streaming entertainment service, Bozoma is bringing her marketing prowess, superstar resumé and larger-than-life personality to the streaming giant.    When the news broke that Boz was hired as Global CMO at Netflix this past July, there was a collective “amen!” felt on social media. After all, Netflix releases original content that catches our collective attention, and Boz is the “OG” when it comes to having her (fabulously manicured) finger on the pulse of global pop culture.    This episode of “Share Of Voice” is straight-up fire and will inspire you to go into 2021 with Big Bozoma Energy. She talks about living with urgency (“there's no need to wait for that thing you're going after”), being loud and speaking your truth, the importance of listening to your inner voice, and that disruptive moment when the world saw Bozoma, in a form-fitting fuschia dress and pink Louboutins, while delivering the keynote on stage at 2016's Apple Worldwide Developers Conference.    High-powered marketing executive Bozoma has always been her authentic self throughout her illustrious career (so far spanning 20 years), proving there's no glory in playing small. A breath of fresh air in the corporate world, Saint John has been shaking things up her way, rocking a fearless attitude, bold personality, and an even bolder voice. She might seem playful, but this executive did not come here to play.   At the beginning of her career, Boz got her start in marketing at Spike Lee's advertising agency, Spike DDB. She then went on to manage brands within the PepsiCo beverages portfolio, before becoming Head of Music and Entertainment Marketing at the CPG giant; followed by Head of Global Consumer Marketing at Apple Music & iTunes; then went on to serve as Chief Brand Officer at Uber; before taking on the CMO role for Endeavor.   Boz also recently launched “The Badass Workshop,” comprised of five 60-minute classes based on the secrets of her success, to achieve the ultimate goal: the greatest self. And in January, the workshop will be presented as a session titled “Anatomy of a Badass”, at Harvard MBA school.    You can also hear Boz's powerful voice in her podcast “Back to Biz with Katie and Boz,” alongside award-winning journalist Katie Couric.       And in the words of Boz, “LET'S GOOOOOOO”!  Produced by Dear Media

Jill Cress is the VP of Consumer Marketing at PayPal. This interview was recorded while Jill was in transition and just beginning her new role at Paypal.Before joining Paypal, Jill was the General Manager and CMO of National Geographic Partners and was the SVP of Global Consumer Marketing at Mastercard. In this episode, Jill talks about how she was able to bring a legacy brand like National Geographic and introduce it to a new digital audience. Jill also talks how her time at Mastercard put her on a career path aligning consumer insights and brand purpose. In her new role at Paypal, Jill tells Jim how she wants to solve problems that matter to global consumers and Paypal's vision to do good in the world. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We have the woman redefining “badassery” herself, Bozoma Saint John. Over the course of her highly successful career, she has earned a reputation as a trailblazing brand marketing executive and change agent. She is currently the Chief Marketing Officer at Endeavor, and a global leader in entertainment, sports & fashion. Today we’re talking to her about her journey, taking up space, being authentic in the workplace, how to live life bold, own your accomplishments and create a group of supportive people around you. Before joining Endeavor, she served as Chief Brand Officer at Uber, Head of Global Consumer Marketing at Apple Music & iTunes and Head of Music and Entertainment Marketing at PepsiCo. She was inducted into Billboard’s Women in Music Hall of Fame and the American Advertising Federation Hall of Achievement, as well as recognition on The Hollywood Reporter’s Women in Entertainment Power 100 list in 2018 and as Billboard’s Executive of the Year in 2016. She has worked with celebrities like Beyonce, Jimmy Iovene and Dr. Dre and continues to be celebrated in every space she enters. @badassboz --- This episode is sponsored by · Zhou Nutrition: At Zhou Nutrition, we believe greatness comes from within. We make supplements in our own facilities in the heart of Utah with carefully crafted formulations to support essential wellness, mind, mood, beauty, and the keto lifestyle. https://www.zhounutrition.com/

Welcome to episode 60, the final episode of Season 2. Bozoma Saint John is the Chief Marketing Officer at Endeavor, a global leader in entertainment, sports and fashion with a portfolio of companies including WME, IMG, and UFC. Before joining Endeavor, Saint John served as Chief Brand Officer at Uber, Head of Global Consumer Marketing at Apple Music & iTunes and Head of Music and Entertainment Marketing at PepsiCo. While at PepsiCo, where she signed their first ever deal with Beyonce. Boz was inducted into Billboard’s Women in Music Hall of Fame in 2018, and the American Advertising Federation Hall of Achievement in 2014. She was recognized on The Hollywood Reporter’s Women in Entertainment Power 100 list in 2018 and as Billboard’s Executive of the Year in 2016. Boz has also been featured on the cover of Adweek as “one of the most exciting personalities in advertising” and on many lists like Fortune’s Most Influential CMOs. During our chat, we discussed meta themes like confidence and how to develop it, the importance of cultivating your personal brand and how to do it, the reality of stereotype threat and how to handle it, and the value of practicing all sorts of different behaviors, from speaking up to switching off. I love how Boz is evolving her own personal brand to move from “success to significance”. We talked about faith, stage fright, pop-culture and her big, crazy dream.  There were so many fantastic quotes I could share here, but I’ll limit myself to two: “It’s not self-promotion if you’re adding to the conversation” and “I’m really brilliant, but I don’t have to be brilliant in every meeting”! Boz’s book recommendation is Elaine Welteroth’s More than Enough.  If you'd like to follow Badass Boz you can find her on Twitter and Instagram. While you're here, please remember to subscribe, rate and review the show. Thank you!

Guest, 6/18/18: Matt Bereda, Vice President, Global Consumer Marketing, Lenovo by by David Reibstein

Bozoma Saint John is an accomplished marketing and advertising executive. Her first career-shifting role, was as the Head of Music and Entertainment Marketing at Pepsi-Co. During this time, she drove breakthrough consumer engagement by collaborating with tastemakers, like, the one and only, Beyonce. Following Pepsi, Bozoma became the Head of Global Consumer Marketing for Apple Music and iTunes. When she presented at Apple's Keynote Worldwide Developers Conference, she stole the show. Buzzfeed even called her the, “coolest person to ever go on stage at an Apple event”. After Apple, she went to Uber, where she served as the Chief Brand Officer. In her role at Uber, she was tasked with telling the stories of millions of riders and drivers across 600+ cities. These days, Bozoma is Chief Marketing Officer for Endeavor, a global leader in entertainment, sports and fashion. At Endeavor, she focuses on driving marketing efforts across Endeavor's global network of companies. She is in the American Advertising Federation's Advertising Hall of Achievement. Today she's here to share what all entrepreneurs should know about marketing, what she does as a CMO and how to be your truest self in both business and in life. 

Bozoma Saint John is an accomplished marketing and advertising executive. Her first career-shifting role, was as the Head of Music and Entertainment Marketing at Pepsi-Co. During this time, she drove breakthrough consumer engagement by collaborating with tastemakers, like, the one and only, Beyonce. Following Pepsi, Bozoma became the Head of Global Consumer Marketing for Apple Music and iTunes. When she presented at Apple’s Keynote Worldwide Developers Conference, she stole the show. Buzzfeed even called her the, “coolest person to ever go on stage at an Apple event”. After Apple, she went to Uber, where she served as the Chief Brand Officer. In her role at Uber, she was tasked with telling the stories of millions of riders and drivers across 600+ cities. These days, Bozoma is Chief Marketing Officer for Endeavor, a global leader in entertainment, sports and fashion. At Endeavor, she focuses on driving marketing efforts across Endeavor’s global network of companies. She is in the American Advertising Federation’s Advertising Hall of Achievement. Today she’s here to share what all entrepreneurs should know about marketing, what she does as a CMO and how to be your truest self in both business and in life. 

Throughout this episode, recorded live at the PSFK conference, Drew speaks with two professionals that explain 3 strategies on how to build a quality brand. Both guests focus on how a brand can help people think about big ideas and create change in their own lives and in their communities. Jordan Schenck is the Head of Global Consumer Marketing at Impossible Foods, and she talks about how a brand can spark change across multiple business platforms. Amber Case is a Research Fellow at MIT and is an expert in “calm tech,” an area of research that focuses on eliminating unnecessary tech systems. She wants to see every marketing professional avoid distracting systems, and get back to the heart of working for a quality brand. You don’t want to miss these inspiring conversations. Subscribe on Apple Podcasts - Stitcher- or Podsearch What You’ll Learn [0:01] Drew’s overview for this episode of Renegade Thinkers Unite [1:38] Jordan Schenck from Impossible Foods is Drew’s first guest [8:27] How Impossible Foods maintains brand integrity across multiple platforms [10:49] Impossible Foods is helping people make decisions they can feel good about [15:04] Jordan’s key insight into marketing a product brand [17:14] Amber Case, MIT Research Fellow, is Drew’s second guest [22:00] AI is not about replacing humans [25:29] You have to know what can and cannot be automated #1 - Creatively market your mission-led brand Jordan explains that in order to effectively market a mission-led brand, you have to go beyond spouting off your values. People are always willing to follow a quality brand, but you have to first get their attention. Your job as a marketer working for a quality brand is to get people into the headspace of getting behind a message they can support. #2 - Help people make beneficial decisions they can feel good about Quality brands push people towards decisions that are better for their communities, themselves, and the world we all live in. That the mindset Jordan and her team believe in at Impossible Foods. They are always trying to go beyond being a consumer brand and start bigger conversations about how the brands we follow can ultimately influence and change the world. #3 - Know when to use AI to make your life easier, not full of distractions Amber is a supporter of calm tech - a method of using technology that allows you to still be human and not become immersed in complicated technology systems. She explains that quality brands are well designed and built for optimal human use. Truly great products take more time, but they can help people do tasks in a more focused, efficient way. If you choose to use artificial intelligence (AI) in your company, understand that AI systems still require human insights. If not, your data will be flat and not useful. Connect With Jordan Schenck: Impossible Foods’ company webpage Connect with Jordan on LinkedIn Follow Jordan on Twitter Follow Jordan on Facebook Follow Impossible Foods on Twitter Follow Impossible Foods on Facebook Connect With Amber Case: About Amber Amber’s book: “Calm Technology: Principles and Patterns for Non-Intrusive Design” Connect with Amber on LinkedIn Follow Amber on Twitter Follow Amber on Facebook Resources & People Mentioned PSFK Conference Impossible Foods website Connect with Drew http://renegade.com/ On LinkedIn On Twitter On Facebook On Instagram

“She's a 'rockstar' music marketing 'diva' and a world class hustler! Bozoma Saint John, is Head of Global Consumer Marketing for ITunes/ Apple Music. Find out what happens when Amber witnesses her fascinating fierceness up close....