Podcasts about brand evangelist

Carlos Gil, global marketing leader, bestselling author of The End of Marketing, and Brand Evangelist at GetResponse, shares bold, future-focused insights on why traditional marketing is fading and how humanizing your brand is the key to standing out in the AI era. We dive into the evolving role of AI in marketing, the power of employee advocacy, and why building authentic brand relationships will define the next generation of marketing success. Today we discussed: [00:00] Opening [00:09] Introducing Carlos Gil [02:23] Brands Need to Humanize [07:46] AI and the Need for Human Relationships [12:25] Communicating the Human Element of Your Brand [15:49] Omni-channel Marketing More About Carlos Gil: Check out Carlos Gil on https://www.linkedin.com/in/carlosgilonline/ Read The End of Marketing: Humanizing Your Brand in the Age of Social Media by Carlos Gil: https://amzn.to/4bHn9Rh Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Join us for our latest VENDO Velocity Podcast episode as the VENDO team teams up with PickFu to explore mastering clicks in 2025. We'll dive into visuals, testing, and omnichannel strategies across Amazon, Walmart, and TikTok Shop to boost engagement and conversions. Tune in for actionable insights and expert tips! Topics Covered: - Walmart vs Amazon Optimization & Best Practices (3:10) - A+ Content & Below-the-Fold Rich Media(7:11) - Walmart Buyers are Omnichannel Buyers (11:07) - Customers Acting Differently with Click-Tests?(13:24) - Understanding ICPs (15:05) - Using Instacart to See Where You Land in Catalogs Across Stores (17:54) - Utilizing Instacart to see Offerings (19:24) - Knowing Your ICP for TikTok Shop (22:36) Speakers: - John Aspinall, Brand Evangelist, PickFu - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

In this episode of Email After Hours, hosts Guy Hanson and Danielle Gallant dive into the intersection of social media and email marketing with guest Carlos Gil, a distinguished expert in digital marketing and Brand Evangelist at GetResponse.

John Cena says that in the early days of his career, he struggled to break through as a WWE superstar.Cena says that's because “people didn't know who I was. They couldn't connect to John Cena coming out in different tights and boots every time. No one could attach to who I was.”He says, “As entertainers, we kinda want to attach. You try to work on your character so people will relate to them and want to attach to them.”And when we talk about edu-taining, entertainment is half of that. Getting your consumer to attach to you is what we're all about on Remarkable. So in this episode, we're helping you become marketing superstars and drive that brand attachment with your consumers.To do that, we're looking at parallels between the WWE and marketing. With the help of our special guest, US Market Brand Evangelist, Carlos Gil, we'll talk about evolving with your consumer, giving your content personality, and much more.About our guest, Carlos GilCarlos Gil is a marketing expert with over 15 years of corporate digital and social media experience, and the bestselling author of ‘The End of Marketing'. Specializing in driving ROI through cost-effective, organic growth marketing strategies aimed at fostering customer loyalty and leading digital innovation for organizations. As a trusted subject matter expert, Carlos provides impactful marketing strategies for C-suite executives and corporate brands seeking provocative approaches to stand out in today's crowded digital ecosystem.As the Brand Evangelist at GetResponse, Carlos leads strategic initiatives to boost the brand's visibility and foster partnerships in the U.S. Leveraging his expertise in brand building, digital marketing, and growth strategies.What B2B Companies Can Learn From WWE:Evolve with your consumer. Adjust your brand messaging and content to fit your target consumer. Aim to resonate not just with them, but with the cultural zeitgeist of the time and place. Carlos says, “You've got to evolve in business or your brand is going to cease to exist long term. And the reason for that is because your consumer is not going to be around forever. I love how WWE has this magical appeal to bring back like the vets, right? Like The Rock, John Cena, Undertaker. Like every time they bring these guys back, they're bringing them back strategically to appeal to an older consumer. Same thing happens in the world of brand marketing, you know, brands find ways to connect with older audiences or audiences that maybe have left them. They do remarketing campaigns or retargeting campaigns.”Give your content personality. If your brand was a wrestler, what would they be like? What would their signature moves be? Don't be afraid to be different, loud, and have catch phrases. Carlos says, “Randy Savage was one of my favorite wrestlers because he was out there. He was loud. He was larger than life and he had a very distinctive voice. He had the catchphrase, ‘Oh yeah!' He was just different as a wrestler. And to stand out in today's noisy digital ecosystem, you have to be loud. You have to find ways to be different. You can't say the same thing that everyone's saying. Your content can't look like every other brand.”  Quotes*”I'm not a proponent of, ‘You have to go to my Twitter account to see a tease of a piece of content to then click outside of Twitter to then go to a website to give me your information to then get an email with a downloadable PDF that you really can't do anything with.' It's too many steps. Remove the friction. Make content easily accessible to your audience.”*”If your content looks like every other brand out there that you're competing with, you're going to just get lost. You're going to get lost in the noise.”Time Stamps[0:55] Meet Carlos Gil, US Market Brand Evangelist at GetResponse[3:01] Wrestling's Storytelling and Marketing Parallels[6:55] Evolution of WWE and Business Lessons[8:48] Carlos' Role at GetResponse[10:53] Understanding WWE and Its History[14:49] WWE's Business Model and Media Strategy[19:26] Content Marketing Lessons from WWE[26:52] The Art of Storytelling in Wrestling[31:49] Marketing Lessons from Wrestling[33:38] The Power of Storytelling in Business[43:40] Be Different: Marketing Like a Pro WrestlerLinksConnect with Carlos on LinkedInLearn more about GetResponseAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Meredith Gooderham, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

What if you could ensure your brand stays relevant and robust no matter how the digital landscape changes? Many brands rely heavily on a single channel, like social media, making them vulnerable to sudden changes and platform-specific issues. When platforms change algorithms or face restrictions, brands that aren't diversified can see their reach and engagement plummet. This leaves marketers scrambling to regain lost ground, often with limited success. What are our options? That's what Carlos Gil is here to help with. Carlos is a marketing expert with over 15 years of experience, specializing in driving ROI through growth marketing, social media strategy, and content creation. Currently the Brand Evangelist for GetResponse, Carlos is also a sought-after public speaker, author, and consultant. He's known for his innovative approaches to integrating social media and email marketing to build strong, future-proof brands. Carlos shares his expertise through speaking engagements at major industry events like SXSW and Social Media Marketing World, and his work has been featured in notable publications such as CNNMoney, Inc. Magazine, and Social Media Examiner. The MarTech Show hosts Robin Dimond and Mike Allton will talk to Carlos Gil about:

Welcome to the eCommerce Lab Podcast! In today's video, we're honored to host Pete Sims, Brand Evangelist and Sales Specialist at Velocity Sellers. Pete joins us to explore how Walmart can be a key platform to expand your business on Amazon.In this talk, Pete will share his insights and strategies on how to leverage the synergy between these two e-commerce giants. We'll discover practical tips on how to optimize your listings on Walmart to attract more customers and how to effectively integrate your operations to maximize your sales on Amazon.Don't miss this opportunity to learn from an industry expert and discover how you can take your business to the next level. Make sure to subscribe and hit the bell so you don't miss any of our updates!#ecomcy #Amazon #amazonfba #amazonseller #amazonbusiness #amazonfbaseller #amazonppc #amazonadvertising #amazonsellercentral #amazonppctips #amazonprivatelabel #amazonselling #amazonseoe

Most promotional efforts will center around publication month, but that doesn't mean your job is done when the first of the next month rolls around! Brand expert Deb Gabor joins us to discuss what it takes to grow and manage a successful brand and key things she's done post-publication with her book.“Leading Expert" doesn't come close to describing Deb Gabor's passion for brands. More accurate? Brand Guru. Brand Impresario. Brand Evangelist. She's written the book on branding (three times!) with bestsellers Branding is Sex, Irrational Loyalty, and Person-ality. She's the founder and CEO of Sol Marketing, a strategy-led marketing firm obsessed with solving major business and branding problems for clients in every industry. Companies throughout the world use Deb's Brand Values Pyramid, Ideal Customer Archetype, and “Brand Swagger Questions” to align their teams and articulate their brands to audiences.Deb also lends her brand authority with frequent contributions and commentary to major news outlets such as Entrepreneur, Forbes, FORTUNE, Inc., MediaPost, New York Times, NPR, USA Today, Wall Street Journal, and The Washington Post. Business and marketing organizations regularly call on Deb as a keynote speaker and workshop leader, relying on her as an inspiration for executives to embrace the power of branding to create Marketing That Sells. Learn more at debgabor.com and solmarketing.com and follow Deb on LinkedIn, Facebook, and X. Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Threads, YouTube, & LinkedIn.

Looking to boost your Amazon CTR? Tune in to our latest podcast episode where we deep dive into A/B testing with PickFu Brand Evangelist, John Aspinall. Topics Covered: - What is PickFu? (0:55) - When launching a new product, when is the best time to utilize PickFu? (2:07) - How can you test as a new seller? (7:10) - The importance of packaging (11:42) - How often should you update your listing images? (17:15) - Understanding PickFu's suite of tools to improve CTR (19:30) Speakers: - John Aspinall, Brand Evangelist, PickFu - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

We're back with another episode of the Weekly Buzz with Helium 10's Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space and provide a training tip for the week. Target considering paid membership program to compete with Amazon, Walmart: report https://nypost.com/2024/02/07/business/target-considering-paid-membership-program-to-compete-with-amazon-walmart-report/ Sponsored Display | Geotargeting https://www.linkedin.com/posts/destaney-wishon_sponsored-display-geotargeting-activity-7160694127251062785-gtD3/ Amazon announces Rufus, a new generative AI-powered conversational shopping experience https://www.aboutamazon.com/news/retail/amazon-rufus The latest actions against fake review brokers: Amazon continues to see success in global efforts to stop fake reviews https://www.aboutamazon.com/news/policy-news-views/amazons-latest-actions-against-fake-review-brokers For sellers seeking to harness data with precision, Helium 10's latest features provide sellers with immediate sales data and a two-year historical view right from search results and product pages. And for sellers eyeing the Brazilian market, our Listing Builder AI now crafts listings in Portuguese, simplifying your international expansion efforts. Tune in for these insightful updates and more, tailor-made for serious sellers eager to stay ahead in the ever-evolving Amazon FBA landscape.   In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:43 - Big Amazon Coupon Update 01:40 - Save on FBA Fees 05:21 - Target Prime Coming? 06:00 - Sponsored Display Locations 07:05 - Clickable Tabs in A+ 07:52 - Amazon's Rufus 09:20 - Fake Review Broker Industry 10:44 - Follow Helium 10 On TikTok 11:01 - Helium 10 New Feature Alerts ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Shivali Patel: An interesting Amazon coupon update lower fulfillment FBA fees with the Ship in Product Packaging program and geographically targeted sponsored display ads. This and more on this week's episode of the Weekly Buzz.   Bradley Sutton: How cool is that? Pretty cool, I think.   Shivali Patel: Hello everyone and welcome to another episode of the Serious Sellers podcast by Helium 10. I'm your host, Shivali Patel, and this is the show that is our Helium 10 Weekly Buzz, where we give you all the latest news in the Amazon, Walmart and e-commerce space, and we also provide you with a training tip of the week that will give you insight into serious strategies for Serious Sellers of any level in the e-commerce world. Let's see what's buzzing this week. First up, we have a big Amazon coupon update this week. Bradley was setting up a new launch for a test coffin shelf and he saw this when setting up coupons. Basically, now you can create coupons for specific audiences, similar to what you see in brand tailored promotions, for example, having them show up only for customers who might have abandoned your product in their cart. Other alternatives, as you can see here, include things like people who have not purchased recently nor frequently, with varied spend, who are considered at risk, Brand followers who have clicked to follow the brand on Amazon, and so much more. If you just keep scrolling, note that you do need to be brand registered for this, and since they're in the process of rolling it out, you may or may not see it, but it's cool to play around with, especially since this lets you set it up at the ace in level compared to what you can do inside of brand tailored promotions, where promotions are for all the products in your brand.   Shivali Patel: Next up, let's talk about the lower FBA fulfillment fees with Ships in Product Packaging. Amazon recently launched the Ships in Product Packaging program, otherwise known as SIPP, and this used to be known as SIPP in Own Container. The gist of it is it allows FBA sellers on Amazon to ship their products using their custom brand packaging without any additional materials added by Amazon. This initiative presents several advantages for FBA sellers, such as lower FBA fulfillment fees for products, an increased ability to connect with customers and the honorable contribution of environmental sustainability by reducing packaging, the latter being something that decreases the space needed on trucks and ultimately leads to a reduction in the number of trucks required, as well as carbon emissions. It's worth noting that products that are certified under SIPP prior to February 5th 2024, will automatically qualify for discounted FBA fulfillment fees starting from that date, and the program is currently available in seven stores the Canadian, American, Italian, Spanish, German, French and UK markets. There are no fees to enroll, but there may be costs associated with updating your packaging to be compliant with Ships in Product Packaging requirements, or if the product that you wish to enroll is fragile or contains sharp items, contains liquids, etc. Then it might have to be tested at a lab. The only time a product may be shipped with Amazon-added packaging is if a customer is shipping multiple items in the same order or if they've selected to have the Amazon-added packaging. Shipping requirements will remain the same and some products may have already actually began shipping without the Amazon-added packaging, because they're actually using machine learning to identify, test and then certify SIPP compliant products without needing you to take any action. Frustration fee packaging indicates that the package is compliant with SIPP guidelines and it has a series of other parameters, for example, 100% curbside, recyclable materials per applicable laws in the region of sale. It's easy to open and all content removable by the customer within 120 seconds with minimal use of scissors or box cutters, plus some other things.   Shivali Patel: While there is no separate certification and it won't grant additional discounts, you can enroll those into the SIPP program. You can also enroll variations without having to enroll all of the variations. As for your first arrival date, that's going to be the date where all your units being shipped to the Amazon facilities are SIPP compliant. Meaning if your enrollment date is complete on March 1st but the SIPP compliant packaging is April 1st, then you should input April 1st. If after that date your packaging is not compliant, then you're going to risk decertification. However, your shipments don't need to be compliant when they're waiting for the enrollment approval. There are dimension regulations and discount rate depends on the size and weight of your product and you can always request to decertify later. If something changes. Customers are going to be notified. I think I mentioned this a little bit earlier, but they're going to have the option to add Amazon packaging at no additional cost. Now, I wouldn't want to do this for my own products. Putting a shipping label would take away from them as a gift item and just not protect the product that well. But let me know in the comments would you do this for your products and for more info? If you're interested in this, then you can visit the SIPP enrollment portal from your news page inside of Seller Central.   Shivali Patel: In other news, have you guys heard about Project Trident? And no, I don't mean the gum brand. Target is actually coming out with a brand new paid membership program as soon as this year. Speaking at a personal level, there are barely any third party sellers that I know who sell on Target, as it's quite hard to sign up. But hey, maybe if this goes through that might change. Target might open up its platform and pave the way for more sellers. So what about you? Will you be keeping an eye out? I'm curious what do you think about the opportunity potential here, and will you get on it right away, or are you going to wait until it's a little bit more established? Switching gears? Sponsored display locations. We know that sponsored display ads give sellers the most customized ability for targeting and audiences in sponsored ads that regular sellers have access to outside of DSP. Amazon now has something new in beta that again brings DSP level functionality to any brand registered seller using sponsored display ads. Destiny from BTR Media started a conversation on this post of how some sellers who have access to the functionality in beta have the ability to target locations with their sponsored display ads. This should be cool because, say, you have a product specifically for the Alaskan market, you obviously wouldn't want that to show up in sunny Florida. You will now be able to geographically target those display ads Again. For now this is only sponsored display ads, so it's not something that's going to allow you to target certain keywords or regular sponsored product campaigns just yet, but it's still a pretty cool addition by Amazon. So do any of you guys see this inside of your account? Let me know when we have Amazon reporting.   Shivali Patel: They've redesigned navigation carousel module so brands can access it within the A plus content manager and help you enhance your listings. Modules have been updated to include clickable tabs that are highlighted in a translucent overlay on the image. This is going to help you navigate elements in the carousel. Now, I'm not sure if this is it, but check out this listing from Uncar. There are actually a couple links in their content and, if I can just scroll down here and show it to you guys, this right here, check this out. When I click these three dots, it automatically changes over the tabs, so I go from business trips into Commute and back into outdoor cafe.   Shivali Patel: Alright, just a couple more things. Here we have Amazon Rufus. Has anyone already heard about this? If you didn't know, rufus great name, by the way is a new expert shopping assistant powered by generative AI that is trained on Amazon's vast product catalog, customer reviews, community Q&As and web information to assist customers which shopping needs, product comparisons and recommendations. Rufus is presently launched in beta to a limited number of US customers via Amazon's mobile app, with a gradual rollout planned in the coming weeks. It aims to enhance the shopping experience by providing tailored assistance, from general product research to more specific inquiries about products or comparisons between categories. The assistant will enable customers to shop by occasion, by purpose, by specific needs, offering personalized suggestions and insights seamlessly integrated into the Amazon shopping experience, customers can interact with it by typing or speaking queries into the Amazon search bar, and then feedback mechanisms are already in place to continuously improve that performance. As Amazon continues to invest in generative AI technology, rufus represents a significant step towards enhancing customer engagement and satisfaction within that Amazon ecosystem.   Shivali Patel: I want to know do you guys already have access to this as well? I don't yet. Then, finally, we have Amazon emphasizing the significance of the Amazon shopping experience in its shopping experience, but acknowledging the rise of a fraudulent fake review broker industry that exploits the value of reviews. I think we all know fake reviews are against TOS and Amazon has been quite proactive about stopping them globally, investing resources in combating those fake reviews, utilizing really sophisticated tools and legal action as well In 2023, legal actions targeted bad actors in US, in China, in Europe for instance, this case against Tao Hau-Vai in the US. Despite progress, amazon recognizes the ongoing threat and vows to continue its efforts to maintain the integrity of customer reviews and hold fraudsters accountable in 2024.   Shivali Patel: If you want to dig deeper, Chris of e-commerce. Chris touched on this more recently, I believe it was in the AM/PM Podcast episode 379. All to say, look, we know there's a lot more bad players out there, but it's good to see Amazon taking steps to police this kind of thing. Remember, it's never worth it to try to take those illegal shortcuts, as much as you want to do them. So with that, that is it for this week's Weekly Buzz. Let me take this opportunity to encourage you to follow our new TikTok page for some cool, fun, educational content regularly. It's helium10_software. So just go to TikTok, open up the app, go to helium10_software in that search bar and click follow. Now for our new feature alerts. Carrie is going to be sharing with us what new tools Helium 10 has launched this week.   Carrie Miller: Today I'm going to be talking with you about some new Helium 10 features updates. So I'll go ahead and get into it and share my screen. The first thing that we have here is when you actually go to a search. So, for example, in this search we searched coffin shelf and we have all of these great results. What we can do now is we can actually look here and where it says load a 30 day sales data on all of these, we can just click on those buttons and we can see the 30 day revenue and the 30 day unit sales for all of our competitors. So this means we don't have to open up the extension and look for all this information. It's actually just a pull down right there. So if you wanted to just quickly look at the revenue while you're browsing a page, you can see quickly what it is. And I think this is kind of cool because then you know, for certain searches where there's a lot of different types of products that are kind of different designs, it's really helpful to just be able to look at which one is selling the best, how much they're selling. So that is one feature update. I think it's really great. And then the next thing is on the detail pages themselves. We have this new data up at the top of the page. Now you can expand this and you can show more details. And we've got not only we have the revenue for this listing, but we have the ratings and reviews. We also can go down here. We can see, you know, the fulfillment dimensions, the, the stamp you know sized here, and all this information, that BA fee on the side. Here you can also go back and look at sales on different days of the year and you can change the timeframe to all the way back to two years so you can see kind of, the growth of each product. You can see, you know, the price and the best seller rank. You can see ratings and reviews right here. So this is some golden information that you can just see right there, especially if you find you know a big competitor and you want to just see what's going on with their product and how long they've been in the game. This is a great tool to be able to see all of that.   Carrie Miller: The next thing now I know Bradley mentioned that we have some great tools for the Brazil market. We've got, you know, Cerebro, Magnet, lots of great stuff that he talked about last week in regards to starting to sell on Brazil, the Brazil marketplace on Amazon, and so now we also have our listing builder AI that can help you to create listings in Portuguese, especially if you do not know how to speak Portuguese. So the first thing you need to do is you're going to go under tools and then you're going to click on listing builder AI, and then what you're going to do is you're going to go up to the top right and click on add listing. Now I'm going to just go ahead and say get started from scratch, and then the most important thing is you need to choose the market of Brazil, which is at the very bottom. So I'm clicking on Brazil here and then I'll click on start building, and then I've actually already created some keywords from Cerebro in Portuguese for our Brazil garlic press, and I chose. I found those by just going to Amazon Brazil and doing a reverse asin search, and so I'm just going to add those to my bank, so they're going to show up here in the bank, and then the next thing I'm going to do is I'm going to click next, and on this part, this is really cool because you can input information in English and it's going to create the listing in Portuguese.   Carrie Miller: For the, for example, we're going to put garlic product characteristics garlic press stainless steel, durable, high quality, perfect for home cooks, okay. So then the next thing is the brand name, which is optional. Okay, so I'm actually going to just put create my own brand name here and make it up Manny's garlic press, and then I'm going to have that at the end of the title. The product name is garlic press and you can choose the tone, whatever tone you want. I'm just going to put casual here. Target audience home cooks, chefs, the home cook chefs, anyone who wants to easily mince garlic, okay. So I'm just going to kind of put it like that. The more input that you put in here, the better. You want to put all your sales, your sales points, in the in the product characteristics, but you can put them all in English, which is really cool. If there's anything that you want to avoid in the listing, you can put that there, so you can have it avoid certain things. And all you have to do here for the title is click, write it for me, and it's going to use the keywords that I have in here plus the input that I gave it here to create an optimized title, which is really cool because you don't even have to know Portuguese. Now, obviously, you can check this and go to Google translate, translate it, make sure it works right. Or, if you know, you want to pay somebody to just kind of review your listings after you've created them to make sure that they're they make sense. That's probably a good idea, but I think this is pretty amazing to get your listings started. So I'm going to click on use suggestion and so, because that looks pretty good, and, again, just go to Google translate and have them translated. You can check it that way.   Carrie Miller: The next thing is bullet points. You can click write it for me. It's going to write all those bullet points in Portuguese and you'll have an optimized listing with those keywords that you put, as well as the input. So we'll let that pop up here. And then at the bottom here you can also do this for a description and click on write it for me. So this all can be written in Portuguese at the click of a button by just putting in these simple inputs in English and it's going to spit out a an optimized listing in Portuguese. All right, so we have these little suggestions. You can click on use suggestions. You can discard it and have it rewrite it, but I'll just go ahead and hit use suggestions and you can see that it's crossing out the keywords that they've used in the bullet points here, and that is pretty amazing that we've been able to use all these keywords with just the click of a button. It's still writing the description here, and once the description is done, I'm sure all of these keywords will be all crossed out. So most of them are, and so we've got an optimized description there.   Carrie Miller: You can again click use suggestion or you can discard it, and so that is the simple and easy way that you can optimize your listings on the Brazil marketplace. I know a lot of people are excited about the opportunity to sell it in Brazil, so go ahead and try this out. I think it's a great tool to help you to get started on other marketplaces in other languages. Really really helpful to use AI to get these all written with a click of a button. It's absolutely incredible. So if you haven't checked this out, go ahead and check it out and we'll see you again next week. Bye.   Shivali Patel: Thank you for sharing, Carrie. That's a wrap. Hope you enjoy this week's episode. We will see you next week to see what's buzzing.

We're back with another episode of the Weekly Buzz with Helium 10's Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. Global shipping rates set to jump as carriers avoid the Red Sea amid Houthi attacks https://www.cnbc.com/2024/01/10/global-shipping-rates-set-to-surge-as-carriers-avoid-red-sea.html Walmart Connect now allows brand term targeting for Sponsored Products, Sponsored Brands, and Sponsored Video campaigns to help suppliers and sellers gain new customers and defend and maintain share of voice. https://gecrm.my.salesforce.com/sfc/p/#61000000ZKTc/a/8Y0000010m2h/7xTFu8gBw7LO5UHgY1DcW.oPCExzSEZqfWAJlat9k_g Improve your campaign performance on rest of search placements using Sponsored Products rest of search bid adjustment control https://advertising.amazon.com/en-us/resources/whats-new/improve-campaign-performance/ Sponsored Display is expanded to Amazon Business globally https://advertising.amazon.com/en-us/resources/whats-new/sponsored-display-amazon-business-globally/ How Amazon Fashion is using AI to help you find the perfect fit https://www.aboutamazon.com/news/retail/how-amazon-is-using-ai-to-help-customers-shop Walmart unveils new generative AI-powered capabilities for shoppers and associates https://blogs.microsoft.com/blog/2024/01/09/walmart-unveils-new-generative-ai-powered-capabilities-for-shoppers-and-associates/ Alibaba Boosts SMEs With New AI Feature at CES 2024 https://aithority.com/technology/alibaba-boosts-smes-with-new-ai-feature-at-ces-2024/ Sky High Ambitions: Walmart To Make Largest Drone Delivery Expansion of Any U.S. Retailer https://corporate.walmart.com/news/2024/01/09/sky-high-ambitions-walmart-to-make-largest-drone-delivery-expansion-of-any-us-retailer Walmart unveils latest technologies at Consumer Electronics Show https://drugstorenews.com/walmart-unveils-latest-technologies-consumer-electronics-show Our training tip for this week is how to add Helium 10's Follow-Up tool to your toolkit, gathering customer reviews has never been smoother. So, buckle up because you've got yourself an episode brimming with actionable insights and essential updates for every serious seller out there.   In this episode of the Weekly Buzz by Helium 10, Shivali covers: 00:45 - Amazon Fees to Hike 300%?! 02:42 - Unenroll, Avoid Suspension 04:20 - Walmart Brand Term Targeting 05:48 - New Placement Bid Adjustments 06:20 - Sponsored Display Expansion 06:51 - AI Powered Innovations 08:20 - CES Announcements 10:18 - Comparison Charts Gone! 11:22 - Pro Training Tip: Automated Request A Review 14:00 - Join And Meet Bradley In These Events ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Shivali Patel: Amazon shipping prices to increase by 300%, unenroll an automated AI, changes to your listings and a plethora of new AI-powered integrations. This and more on this week's episode of the Weekly Buzz.   Bradley Sutton: How cool is that? Pretty cool, I think.   Shivali Patel: Hello everyone and welcome to another episode of the Serious Sellers podcast by Helium 10. I am your host, Shivali Patel, and this is the show that is our Helium 10 Weekly Buzz, where we give you all the latest news in the Amazon, Walmart and e-commerce space and we also provide you with a training tip of the week that will give you insight into serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing this week. First up, let's jump to shipping and logistics. I'm currently on CNBC and, as you can see, the latest news is global shipping rates are set to experience a steep rise.   Shivali Patel: In order to divert ships from the Red Sea, where there has been a surge of ships being attacked with drones and missile strikes by the Houthi rebels in Yemen, new routes are being taken, extra fees are being imposed and, as a seller, you should expect longer transit times. Analysts are actually warning the chaos could bring about a second wave of inflation, as many container companies are electing to reroute the vessels through routes sailing around Africa's Cape of good hope, making the journey longer than usual. Of course, for sellers everywhere, this differs based on where you're sourcing. This also comes at the expense of time, money and delayed product deliveries, and while we can hope that the global supply chain will eventually return to normal, for the time being it's probably best practice for you to prepare your inventory, turnover and profit margins accordingly. I actually recently had a conversation with Brock from Foursquat and I quote he said that it does affect every line price and departure times and schedules. Majority of these shipping lines have 10 to 15 day delays. If we're talking about a departure from China, that container vessel has to go from China to England, which will then go from England to USA, and every sailing schedule is connected to one another. From China to UK. It's around 7,000, versus two months ago when it was $2,500. The main problem being the total turnaround time. And of course, this has a massive impact because Chinese New Year is also around the corner. Geez, talk about a steep height and a snowball effect. Understandably so, but as a seller myself, I don't love it, though I would prefer my shipments remain intact. Hopefully, as a seller, you are able to make feasible changes that sustain your business needs.   Shivali Patel: Next up, we have this post that Jason made in our serious sellers club Facebook group yesterday. The meat and gravy of this post is actually based in something that we reported on the weekly bus a few weeks ago. At some point, amazon announced they would start potentially optimizing listings using AI. Now we've seen many, many sellers report that their titles, even their bullet points, were getting changed, sometimes without notice, and occasionally those changes end up being products that could get a listing suspended.   Shivali Patel: Thankfully, there is a way that you can unenroll from this and if you are someone who wants to opt out, here's how you do it. So you're going to want to go to your seller central account and once you're there, go ahead and open up that left paneling click inventory, not inventory catalog, click add products. Once you're on this page, then you're going to go to this section down below where it says explore brand selection, click learn more, and by going to the page that this takes you to, you'll see there's an option right here that says you can unenroll from the program at any time. So go ahead and select that and then at the very bottom of this page, you'll see it says no thanks, I do not wish to enroll, and go ahead and select that From there. You are good to go. If, in the case that Amazon has already chained something like they did for David right here, then you will need to create a case for it to be resolved and affirm that you want to be the lead contributor, as you are the brand owner. So there you have it. It is really as simple as that. But you will want to make sure that you're doing this if you want to defend your listings against any changes that you haven't made yourself. With that, let's go ahead and move forward to a different fruitful note, where we have an article from Walmart Connect.   Shivali Patel: Part of being a seller is gaining new customers and retaining loyal ones. So, outside of the clear variables to stay on top of, such as knowing your customer and ensuring your brand and products are relevant to the customers you're targeting, having great keywords, compelling listings, creatives and utilizing brand shop and shelf URLs, setting up a defensive for your brand by bidding on your own and your competitor's branded terms is really beneficial. So the good news with Walmart Connect is they actually allow brand term targeting now for sponsored products, sponsored brands and sponsored video campaigns, so that way, customers can discover your brand and products when you advertise, while simultaneously helping you defend and maintain share of voice, as it says right here. This is really cool because, statistically speaking, Walmart has publicly revealed that 58% of customers surveyed will spend time looking for a discount, while 54% of Walmart consumers are open to switching brands if it means getting a better value for the same products. I know my family is definitely a part of these metrics. So to use it, make sure that you bid on keywords related to your competitor's brands and products, and bear in mind that there are some restrictions. For instance, you cannot bid on Walmart private labels, and this is only applicable for exact match keywords. Now that's Walmart toggling gears.   Shivali Patel: What's happening over at Amazon? Well, a few things. But to start, advertisers can now apply bid adjustment for rest of search placements in their sponsored product campaigns. Looks like they're saying that the new bid adjustment control for rust of search works pretty much the same as the adjustments available for top of search and product page placements. So, if you choose, you can adjust bids up to 900%, just like the other two placements. This is great for helping you balance out campaign performance throughout your placements. Amazon has also expanded their sponsored display to show up on Amazon business globally with placements on the homepage, search and detail pages, be it on desktop and mobile, meaning you can now promote to business shoppers with exclusive pricing, such as quantity discounts, as they tend to purchase in bulk and more frequently than regular customers. This is available in North America, parts of Europe and Asia Pacific.   Shivali Patel: For a continuation of exciting changes, ai has been all the rage since its inception and when reading up on different news pieces, that definitely shines through. Platforms like Amazon and Walmart are tapping in. For instance, amazon fashion here is using AI to help consumers find the perfect fit. Alongside that fit insights tool If you remember, I talked about it the last time I hosted weekly buzz and hopefully for you as a seller, this can translate to less returns overall, while improving the overall experience that you deliver to your consumers. Similarly, in terms of Walmart, most families spend six hours planning household groceries and shopping. Many do it digitally.   Shivali Patel: Now the company is moving towards using a generative, ai powered search function to expand their searches, with the intent of allowing shoppers to look for specific themes, ideas, products across a host of categories. As an example, here on Microsoft's blog, we have a parent who is planning a birthday party for a child that loves unicorns and, as opposed to typing in maybe independent searches or running multiple different things such as napkins and plates, you can now just type in help me plan a unicorn themed party for my daughter and instantaneously you have a goal based search as opposed to scroll searching, and I really liked that identification right here. So it says shifting from scroll searching to goal searching. At the end of the day, both of these news pieces are a testament to a move towards a more customer centric approach. In other news, at CES, which is currently happening, alibabacom also dove into their newly developed smart assistant, which acts as an intuitive personal assistant guide to sourcing, where an AI powered robot can help you with your basic queries regardless of time zones or language barriers. This is an in addition to their September 2023 launch of upgraded image searches and smart requests for quotations to allow business owners to manage data collection and insights from a single touch point, and I'm excited about this. I know something we always consider is how well we are able to communicate with our suppliers, and the language barrier can make it difficult to understand the efficiency of operations. With this, hopefully, it expands the efficiency and ability to work with even more suppliers.   Shivali Patel: Ps, Alibaba debuted a new campaign to celebrate entrepreneurial spirit and innovation and, since we're all a little bit nuts about what we do, it's actually a super fun quiz. We have our own link so you can be eligible for prizes from Alibaba. Just go to H10.me slash nuts that's again h10.me forward slash nuts to see what kind of nuts you are. I think I was a cashier when I took this quiz and Bradley was a chest nut. Okay, more from CES.   Shivali Patel: Walmart's Tuesday keynote expressed they will be expanding their drone delivery to 1.8 million additional households in the Dallas fourth worth metropolitan area. While their drone delivery system isn't exactly new, their expansion signifies demand, efficiency and growth. The company also revealed an in-home replenishment which uses AI to understand consumer shopping habits and then keep them stocked with their favorite groceries after determining a cadence, as well as a beta platform that's called shop with friends, which will allow customers to create outfits visually and then get some feedback from their networks. Lastly, if you haven't seen it yet, inside of the news section, directly inside of your seller central account, amazon has opted to make some changes on what documents are acceptable to standardized product listings, as well as make it easier for your consumers to understand the information that's available about your product.   Shivali Patel: From January 29th 2024, you will not be able to upload or edit the following on your product detail pages. This does include brochure, comparison charts, compatibility guides, FAQ, size charts. There's quite a few things, but in the case that any one of these already exists on your page, then that will stay there until February 26th, at which point they will be able to remove it from your product detail page. And all this is to say that if there is certain information you want to ensure stays on your listing page, make sure you audit your SKUs and then move that information to the appropriate sections or at least respond to that in a supported format, reflect uploaded accordingly. So that concludes our news pieces for the week. With that said, we move forward to the training tip of the week. Having substantial social proof is such an integral part of driving momentum in any business, so I'm going to pass it off to Carrie, where she will share a little bit about Helium 10's Follow-up tool.   Carrie Miller: Hello everyone, I've been noticing lately that a lot of you have been asking how to get more reviews on your Amazon listings, and I have a very simple, easy and quick way to set up an automation that will help you to get more reviews with no effort, pretty much other than just setting this up. Now you have access to this tool If you're platinum diamond, elite. All the plans should have access to this, so it's a great thing to utilize. If you have not yet utilized it, the first thing that you want to do is you want to obviously log into your helium 10 account, and once you're logged into your helium 10 account, you're going to go up to the top here where it says follow up, and you're going to click on follow up, and then, once you're in the follow up tool, you can obviously set up your own kind of customized automations, but that takes more time and effort. I would recommend just doing what I tell you here, and this is an automation, so email automation is where you're going to go next, and then what you're going to do is you're going to go up to the right hand corner where it says new automation and you're going to click on new automation and then you're going to click here where it says send a message to request a review. Once you click on that, you're going to click on create a new automation and this is where you're going to kind of set up the parameters here. Now, if you wanted to use this for a certain ASIN, like you wanted this automated request to go for a certain ASIN, you're going to put that ASIN right. You can click on this and you can add this filter and you're going to put the ASIN in here. You can also do that by skew as well, but that is how you are going to be able to do the request review and this is an automated email that goes out through Amazon that they already do.   Carrie Miller: The only other thing that you are going to want to edit is this wait time. So this is how long they wait after you had an order placed. I recommend 12 to 25 days. You mean you can really go anywhere in here. So maybe day 20, you can add that action and then you're going to hit save and exit and it's going to basically automatically send these emails to request a review from Amazon. This is a very quick and easy way to get those reviews that you want and if you haven't set this up. Once you've set it up, it'll automatically request those reviews for you. Basically, it goes through Amazon and Amazon requests those reviews, so check it out, if you haven't already. Again, that's the follow up tool and let us know what you think.   Shivali Patel: Incredible. So there you guys have it. Make sure you're making use of our email automation functionality to help you streamline your processes and keep that Amazon flywheel in motion. Before I close out, I just want to briefly touch on some of our upcoming January meetups and conferences. I know Bradley covered these last week, but perhaps between then and now some things have changed and if you have the bandwidth, obviously we would love to see you. Don't forget to let us know in the comment section if you're attending any of these.   Shivali Patel: First up, we have a Dubai meetup on the 12th, which is this Friday. I believe this event is sold out now, but if you are nearby or you already have tickets, you will likely be meeting up with Bradley and Crystal from Amazon Seller Society. It's a casual meetup in the morning, hosted at the Movenpick Hotel apartments in downtown Dubai. Find out more at h10.me forward slash Dubai meetup. And a couple days later, on the 14th, Bradley will be in Lahore at the Pearl Continental for a reality check. If any of you are tuning in from areas close to there, then hey, it might be something you want to consider heading over to. Then we have our Frankfurt event on the 25th. I'll be there. Bradley will be there. It's a Helium 10 Elite event we're hosting in collaboration with Avask that typically only elite members in Avask plus members get to go to. If you are an elite or Avask plus member, you get in for free, but what typically costs elite members in the 600 range, this time, if you're not a member, you can still access this full day event for only 75 euros, because it is the first of its kind in Europe.   Shivali Patel: We have a carefully curated but killer lineup of speakers Matt Altman from ClearAds, Kara Sayer from Snooze Shade Both are flying in from UK, Nick from Boomed Silas, who used to be head of paid and organic search at Lego, and a few others. You don't even need to rent a car or anything, because it'll be at a venue located inside of the Frankfurt airport. Literally just fly in and come through. And the biggest event is in Berlin with AMZ Hackers live conference at h10.me/germany on January the 27th. Again, Bradley and I will both be there, so come, swing by and say hello. Hope you enjoy this week's episode. We will see you next week to see what's buzzing.  

Curious about how the latest Amazon innovations could reshape your selling experience? Let's see what's buzzing in the tech giant and Helium 10's newest features that are stirring the E-commerce pot! We're back with another episode of the Weekly Buzz with Helium 10's Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. We're dishing out the details on Amazon's revolutionary Fit Insights tool and the game-changing low inventory level fee, set to shake up the way apparel and shoe vendors approach their trade. Experience firsthand how Amazon's shoppable A+ content module is making waves with its compelling conversion rates, and join us in tipping our hats to TikTok's staggering $10 billion consumer spending landmark, a true testament to the app's growing prowess in the digital realm. As we navigate the ebb and flow of online retail, we're also spotlighting Amazon's translation feature for sponsored ads, now making waves across North America and Europe. And for a quirky twist, don't miss our take on California's recent ban on donkey skin gelatin sales. TikTok becomes first non-game app to reach $10B in consumer spending https://techcrunch.com/2023/12/11/tiktok-becomes-first-non-game-app-to-reach-10b-in-consumer-spending/ Language translations are now available for Sponsored Display custom creatives https://advertising.amazon.com/en-us/resources/whats-new/language-translations-available-for-sponsored-display-custom-creatives/ Amazon will stop selling donkey skin gelatin, but only in California https://www.engadget.com/amazon-will-stop-selling-donkey-skin-gelatin-but-only-in-california-212555337.html We're thrilled to have Bradley with us, sharing his expert insights into the new Black Box Brand Analytics tool, a powerhouse for sellers seeking to maximize product research efficacy. This episode is brimming with strategic insights, so plug in and prepare to power up your Amazon and Walmart selling game! In this episode of the Weekly Buzz by Helium 10, Shivali covers: 00:44 - Minimum Inventory Tool 02:00 - Fit Insights Tool 03:35 - Shoppable A+ Content 04:45 - Tiktok Hits 10B? 05:43 - Language Translations for SD 06:33 - Partnered Carrier 07:32 - Your Donkey Meat 08:05 - Subscribe to Helium 10's YouTube Channel 08:17 - Pro Training Tip: Helium 10 BlackBox x Amazon Brand Analytics ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos

n this Prime Talk Podcast Sponsored by Getida – Vince Montero - Brand Evangelist and Consultant at Trivium Group - talks about understanding Amazon PPC, and also more information about his life's journey. Getida YouTube Channel Subscribe: http://bit.ly/GETIDA-YouTube-Subscribe About Vince Montero of Trivium Group - https://triviumco.com/ Your partial in-house advertising team for Amazon. Profitably scaling ads and creating winning strategies on Amazon through strong systems, a sharp team, and no AI. Just consistent, hard work. Getida: https://getida.com/ Please subscribe to our channel and share your thoughts and comments below.

We're back with another episode of the Weekly Buzz with Helium 10's Sr. Brand Evangelist and Walmart Expert, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from, and provide a training tip for the week. Amazon announces the launch of Amazon.co.za in South Africa in 2024 https://www.aboutamazon.com/news/retail/amazon-south-africa-store-launch Amazon makes it easier for brands to join Amazon Transparency through new interoperability features https://www.aboutamazon.com/news/policy-news-views/amazon-makes-it-easier-for-brands-to-join-amazon-transparency-through-new-interoperability-features The internet is littered with fake reviews. Amazon, Glassdoor and others are trying to fight back https://apnews.com/article/fake-reviews-amazon-glassdoor-expedia-trustpilot-43a478ac0b27d6bb773a3bbdba1858b1 Amazon's Prime Big Deal Days Was the Company's Largest Two-Day October Holiday Kick-off Event Ever https://press.aboutamazon.com/2023/10/amazons-prime-big-deal-days-was-the-companys-largest-two-day-october-holiday-kick-off-event-ever We'll also introduce you to the game-changing tool, Market Tracker 360 - your trustworthy guide in navigating a rapidly changing market. Get a demo of the MT360 tool here. Lastly, maximize your holiday profits with Helium 10's Q4 Strategy Guide – a step-by-step roadmap to unlocking the full potential of Amazon's peak sales season. h10.me/q4guide In this episode of the Weekly Buzz by Helium 10, Carrie covers: 00:47 - New Amazon Marketplace 01:52 - Amazon Transparency Update 04:30 - Fake Reviews 06:26 - Prime Big Deal Days 07:39 - Walmart Listing Update 09:18- Return Policy Change 10:16 - ProTraining Tip: Market Tracker 360 Demo 16:30 - Download The Q4 Strategy Guide ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Carrie Miller: Amazon is opening up a brand new marketplace. The Walmart marketplace has created a brand new program to help sellers save on their referral fees, and Amazon is making it easier for brands to join Amazon transparency this and so much more on this week's episode of the Weekly Buzz. How cool is that? Pretty cool, I think. Welcome back to another episode of the Serious Sellers podcast by Helium 10. My name is Keri Miller and I will be your host, and this is our weekly buzz episode, where we bring you the latest and greatest news related to Amazon, Walmart and the e-commerce space. We'll also give you a tip or strategy for serious sellers at any level. Let's go ahead and see what's buzzing. Okay, so let's start off with one of the most exciting stories of the day today, and that is that Amazon is opening up a brand new marketplace. This marketplace is going to be in South Africa. So if you are a seller in South Africa, this marketplace is going to be opening in 2024 and it's open to currently local South Africans. So they basically announced that you can start applying for this marketplace now at seller.amazon.com/southafrica and that's going to be where you're going to apply, and it's already set up and ready to go for you to do that. It's a very, very exciting opportunity for anyone who lives in South Africa, because a lot of sellers are in that area and you're selling in Europe and you're selling in the U? S and other parts of the world, but now you can sell locally to your neighbors, and so it's a very, very cool time to be able to bring your brand to Amazon with that fast shipping in South Africa. So let us know below if you're a South African seller and you are planning on applying and selling in this marketplace. Carrie Miller: All right, next up, we have another amazing announcement by Amazon, and that is that they are making Amazon transparency a lot easier for brands to join. Before, they had a basically a 2D data matrix barcode that they would put on products and you had to label your products physically with this with your packaging. So this meant that if you wanted to join the Amazon transparency, it would take quite a bit of time to get that all set up and going, because you have to wait till the next run of your packaging and get it on your packaging, or you would basically have to repackage all of your products if you wanted it on your current inventory, which would be very expensive. What's really exciting about this is that they are making it easier for brands through new interoperability features. So, again, you know they had it available to a lot of brands, but they had to do their packaging with that special barcode on it and as of 2020, I believe they said as of 2020, there were more than 10,000 brands that did Amazon transparency, and now 33,000 brands are actually enrolled. So I think that that number is going to jump up dramatically and this is really good for sellers and for consumers because of the fact that you know, when you have that assurance that you're not going to get counterfeit products, it makes the whole process better for sellers, for their account, health and for consumers. They're getting the product that they paid for. Carrie Miller: So you know, I can imagine that it's going to be very, very easy, and so what's going to, what's going to happen is you can take codes that are already on your packaging and they can use those codes to verify whether or not your product is not a counterfeit. So, if we take a look, there's an example down here and Logitech actually has done this. So Logitech started out with this kind of using their own codes and what they did is they used the serial numbers that were used for warranty purposes, so those were the codes that they were able to use for this transparency and able to validate these. And so what they do when they, when Amazon's shipping is out, they scan these codes before shipping it out to verify that this particular product is the original and not a counterfeit, and then they can send it out. If it's not, if it's not anywhere to scan, or they're you know something is wrong, then they'll put it to the site because it's counterfeit, and that saves you a lot of hassle. Now this is going to be available in Australia, Canada, France, Germany, Italy, Spain, the UK and the US, so that's pretty exciting that they're really trying to roll this out worldwide. I think it's going to be an amazing thing to be able to roll this out quickly. I know I'm very interested in getting this going on my, you know, on my brand as well, because I don't have to go back and repackage everything. Are you going to start enrolling in brand transparency and do you think this is a good thing, or do you think it's going to be a hassle? Let us know. Whatever it is that you think below. Okay, going into our next article. Carrie Miller: The next thing is about reviews. Now, this goes to you know kind of with the theme of counterfeit and whether or not they're real, and, as you can see here that you know, this article is saying that the internet is littered with fake reviews, and we do know that this is true on Amazon, on Glassdoor, on TripAdvisor. I know for myself, I went and looked at reviews for a restaurant that I just opened and it had so many great reviews and I was like, oh my gosh, this place is going to be so amazing. And I went there and it was absolutely terrible. And what I realized, it was a lot of friends and family that were making, you know, these reviews go, you know, to five stars and they were putting these glowing reviews for it. And it was literally not the customers, because later on the actual reviews started rolling in and I could see that it wasn't the truth. So there is a lot of that that's going on, and so I think that this could be potentially a really good thing. Carrie Miller: It says in this article that they are, these big companies are actually teaming up now. So we've got Glassdoor, trustpilot, expedia, bookingcom and TripAdvisor. They're saying they're all launching a coalition to protect, you know, the consumer reviews, and so what they're going to do is they said that they are going to be sharing methods on how to detect fake reviews. This, I think, is going to be great, you know, for all of us to make sure that you know, when we're buying something, that we're seeing the actual reviews of actual customers, and then also just for those brands, because it's going to help consumers to know exactly what they're getting. So I think this is going to be good on all friends, for everyone. They're probably going to come up with some really great technology to really, you know, detect those fake reviews. So those competitors that you have that you know that are putting up those fake reviews. We're going to hopefully stop that, and so we'll see what happens with that. And let us know if you've had any issues with reviews. I know I've had some issues with fake reviews from competitors on my own listing. I'm curious to know if you've had any issues with fake reviews, so let us know in the comments below. Carrie Miller: All right, this next article is actually something that I was a little bit surprised by, and the reason for that is it's talking about Amazon Prime Day, big deal days, and I you know the economy is kind of struggling right now and I didn't feel as much momentum going into this day as I think a lot of other people probably did. And so it shows, because Amazon's big Prime Day deal day was the company's largest two day October holiday kickoff event ever. So that definitely tells me that I was wrong in my thinking. I thought it was kind of, you know, not that much excitement going on, but there clearly was. They had a billion dollars across in savings across all the Prime members. They also had 25 million items that were delivered either same day or next day delivery, which is incredible. They were busy delivering packages. Let me tell you, one package was even delivered within 54 minutes. So really, really interesting that this is, you know, kicking off so strong, especially with the economy the way that is. I think that this is a really good indication that we're going to have a really big Q4. I'm very excited for Black Friday and Cyber Monday and just the whole holiday season. This is always my biggest time of year. So really, really great exciting news to see that it's still going strong in sales on Amazon. Carrie Miller: All right, the next piece of news is from Walmart. So if you're a Walmart seller, I wanna see if you are seeing the same thing that I see in my dashboard. So I basically kind of logged in today and saw this in my dashboard it's the pro listing savings. Now it looks like what happened. Is I qualified for a pro listing savings? I think you'll have to be a pro seller in order to be eligible for this, but what I'm gathering is they choose listings that are doing very, very well, selling quite a bit, and you actually get refunds on your referral fees. So I have, as of today, this just starting about $3.12 in savings. So that's pretty cool. I know it says over the last 90 days, but I know this just started, so it's definitely not over the last 90 days. I think this is gonna be bigger and bigger as time goes on, and it's very, very cool to see this kind of thing because Walmart's really incentivizing sellers to join the Walmart marketplace and I think this is another incentive. As fees go up on other marketplaces, Walmart's giving discounts and you can see on the next screen here this is. Carrie Miller: I kind of looked more into it and it's based on competitive pricing and fast and free shipping. So I use WFS and I also have, you know, the same pricing that I do on Amazon. So I think that's what helps me with that, and so you get 10% commission savings. That's pretty amazing. So I'm curious to know if any of you have seen this in your dashboard. Let me know in the comments. Let me know if you have any other additional things to add about that. I think it's a very, very exciting thing for Walmart sellers to just save money. You can put that money either towards more ads or just it'll add up over time. So we'll see how long they keep this going for, and I wanna make sure I can get all of my products eligible for it. Carrie Miller: Okay, last piece of news, but not the least for sure, this is just an announcement about the return timeframe, and this happens every single year on Amazon. This is really nothing new, and so they're basically extending the holiday returns policy for consumers that purchase items between November 1st and December 31st, so they're returnable all the way through January 31st of 2024, except for Apple branded products, which are returnable only through January 15th. Now this policy applies to seller fulfilled FBM, fba and Amazon retail orders, and basically this happens every year. So it's something that I know a lot of us are very used to, and it's just another kind of added benefit for people to buy products during the holiday season on Amazon, and I think it does help us all in the long run. So just so that you're aware that's what's going on with returns. If you get some returns from November all the way into January, you'll know exactly why. Okay, so up next we have an amazing demo by Shevali. She's gonna be talking about Market Tracker 360 and how it can benefit you. So take a look at this demo. Shivali Patel: The tool I'm about to share with you is a great way for you to gain insights into niches, regardless of if you are a scaling seller, large brand or business that has been in the industry for years. When it comes to dominating sales, monitoring, tracking and staying on top of any rapidly changing market is important, and so, yes, you could go into Amazon and try to keep up with all the new competitors flowing in and out of your market, but wouldn't it be easier if you just had a tool that allows you to market create, curate and understand dynamic markets in one place? Well, that, my friends, is exactly what I'm about to share with you. Let's jump into market tracker 360. So, with market tracker 360, we do have logic in place. If it's your first time inside of this tool, you will be taken directly to market creation. However, once you've created markets, you'll be funneled directly to market list, which is this page right here. But what exactly is market create? Well, let's talk about it. When you click create market in the top right hand corner, you have access to four choices. We'll talk about these three in this video. For the custom market that is based on products, the system will pull in products that are adjacent to the ASINs you select. You can add in products from your list that you build inside of helium 10, type or paste them in directly into the search field box. Or, if you are a token connected user and your account is connected to your seller central, just click select my products to add and checkmark any of the ones that you want before clicking add. The only thing to note for ASIN markets is there is no filtering step. Let's click back and going back. As you can see, you can also define your market based on up to 15 keywords, either from your curated keywords list inside of helium 10, just by typing them in, or using our integrated Cerebro and magnet tools for relevant keywords without having to leave the tool. So if I were to type in matcha kit, I could click this auto complete, which, by the way, is simply what people are typing in on Cerebro, magnet and black box inside of helium 10. Click analyze keywords to receive this output of additional keywords. Use the information given to figure out which keywords you want as part of your market. You can also use this option to create hybrid markets of keywords and ASINs, though you don't see any ASIN additions. Shivali Patel: On the second stage of this process. You will see it in the third where it says optional set custom rules. Let's go ahead and jump into the next example for a full walkthrough. Now, if you do have your token connected, we are also offering what we're calling the auto magic creation, which simply means we will create your market. For you to do this, you just need to select up to five of your product lists based on their category, and we will find associated keywords to base your market on, though you can still enhance the market with keywords of your own choosing after the fact. You'll notice in the first step of this particular choice, our product pool is already grouped based on the lowest shared subcategory node, so we want to create one based on, let's say, coffin shelves. I'm going to select these two product pools. Select next to receive a prompt that asks if we want to set any custom rules for our market or simply go ahead and review and create our market. I'm going to click yes. Take me to custom rules. Shivali Patel: The third step we're looking at is the filtering step I mentioned before. You'll see this step on three of the four choices of market creation, with the exception being ASIN only creations. Now, if you wish to have a very granular view of your product markets. Setting custom rules is a good idea, as it allows you to generate a default viewing criteria. This is a feature for every market creation option, except for product only or ASIN only markets, as I mentioned, and just think of it as a top level filter. So when we do automatic market updates, only the selections that apply to these filter sets will show. You will always have the capability to add individual ASINs to your market at this level. So if there are any specific ASINs you want in your market view, go ahead and add them here, be it from your list or from your own products, we'll click next. That brings us to review and create, which is the fourth step in this process. Give your market a name. I'm going to call this auto magic coffin shelf market. We can set a default date range. Perhaps I'm only interested in seeing the last 12 months. Give it a default currency. I'm going to select USD. Choose your method of market updates. If you want products to be directly injected into the market without needing any approval, then you could select automatic how we relay the keywords to the products after. Shivali Patel: Market creation is typically modeled based on a fusion of the best seller rank, sales volume and search volume Controlled is similar to our original market tracker. It will give you the opportunity to refine by showing you new products under the suggested products tab to add or remove from your market, and the disabled option is just a static market, which would direct all the products that we receive to the removed products and suggestions section within market settings. From here, you can then review all the information that we just discussed, be it adjusting your product list, fine tuning your category, subcategory information or your additional filters. I'm going to click create market. That's going to take us back into our market view. We'll see the new market reflected on our market list page in about 10 to 15 minutes. Hopefully now you know how to create markets inside of market tracker 360 using keywords, keywords and asins, asins only, or even auto creating that market, as long as you have that token connected. Of course, you can gain a lot of insights and analytics with market tracker 360, but it all starts with this first step, so make sure you go and do that first step. Carrie Miller: Thank you so much, Shivali. That was amazing. I know that this is such an incredible tool, especially for larger sellers, to really help view the market overall. So check it out. If you haven't already, we'll put a link below to where you can schedule a demo in the market tracker 360 arena so you can get more information about it if you're really interested in it. And the final thing I want to leave you with is we've actually made a queue for checklists for sellers to get ready and prepare their listings and their business for hopefully the biggest queue for ever. Carrie Miller: And I basically put this together along with a bunch of resources that we have and it's things that you can use. You know Helium 10 for, and then also just tools on Amazon that are going to help boost your business during the holidays. So it's, it's in a checklist. There are videos to go with a lot of these particular items to show you how to do them, and I think it's a very, very beneficial thing for you to. You know, implement a lot of these strategies. It's still not too late to implement them. Carrie Miller: So take a look at the checklist. You can download it, you can print it out, look at some of those videos and I promise you, if you implement some of those, you'll see some positive results from this checklist. I think it'll be a great, great resource for you that you can use this year and in the years to come. So we'll put the link below and so that you can check that out too. Thanks again for joining me this week on the weekly buzz. I think Bradley will be back again next week, but thank you for letting me kind of step in for him this week. I hope you all enjoyed the news articles that we have. I think we have some great exciting stuff going on in e-commerce, and so we'll see you again next week to see what's buzzing. Bye everyone.

We're back with another episode of the Weekly Buzz with Helium 10's Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from, and provide a training tip for the week. Prime Big Deal Days: Everything you need to know about Amazon's 48-hour shopping event https://www.aboutamazon.com/news/retail/amazon-prime-big-deal-days-faq Amazon has reportedly tested a “Buy Again” feature to entice shoppers into repeat purchases. The company has placed the new feature in a tab on the “most prized real estate” on its app home page. https://www.pymnts.com/news/ecommerce/2023/amazon-wants-to-get-cautious-consumers-to-buy-again/ American consumers are taking their foot off the spending pedal as bargain prices become rarer, former Walmart U.S. CEO says https://finance.yahoo.com/news/american-consumers-taking-foot-off-102620170.html In the second part of our episode, we turn our attention to the world of competitor monitoring. Carrie Miller shows us how to stay ahead of the competition with Helium10's Insights Dashboard Competitors Tab feature, which allows you to easily monitor your competitors in seconds. Get ready to pocket some incredible news stories, strategies, and insights that are going to keep you ahead in the E-commerce game!   In this episode of the Weekly Buzz by Helium 10, Shivali covers: 00:49 - Big Deal Days 02:09 - New CPF Certifications 03:32 - A/B Testing 04:11 - Controlled Generic Listings 04:58 - Buy Again Button 05:46 - Bargains Gone Forever? 06:50 - Follow Helium 10 In Twitter 07:35 - Pro Training Tip: Insights Dashboard Competitor Tab ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Shivali Patel: New certifications for the Climate Pledge-Friendling program, brand protection with generic product listings, a buy again button for your consumers and an incoming shift in consumer habits. This and more on this week's episode of the Weekly Buzz.   Bradley Sutton: How cool is that? Pretty cool, I think.   Shivali Patel: Hello everyone and welcome to another episode of the Serious Sellers podcast by Helium 10. I'm your host, Shivali Patel, and this is the show that is our Helium 10 Weekly Buzz, where we give you all the latest news in the Amazon, Walmart and e-commerce space and we also provide you with a training tip of the week that will give you insight into serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing this week. The first article that we'll be covering today is from Amazon itself. First, I want to preface this by saying I was just looking at some Prime Day 2022-2023 stats earlier today with some of our Helium 10 team, and we were seeing conversion rates hold study or even increase, resulting in more sales year over year, as well as impressions remaining consistent leading up to Prime Day, but then soaring a whopping 25% year over year on the big day. You can check out our LinkedIn for more details. But, with that said, let's talk about Amazon Prime's Big Deals Day. So what exactly is Amazon Prime's Big Deal Days? Well, it was a 48-hour shopping event that happened in 19 countries and, just like Prime Day, it was a significant sales opportunity for many businesses. I've already seen a lot of buzz on LinkedIn and on our Facebook groups saying that Big Deals Days was going great for them. That is such a tongue twister, guys. I'm not quite saying that five times fast. Our Project X and Project 5K accounts both had more than double the normal average in sales. But I want to hear from you guys how were your sales? Were you up, Were you down? By how much and in what category? Let us know in the comments below.   Shivali Patel: Next up Amazon has added three new certifications that recognize materials innovation to their Climate Pledge Friendly program. This is really helpful for customers in discovering more sustainable products at scale. Oftentimes, as a buyer, when we're scrolling search results pages and we're just on the prowl for a particular item, Badges can be a really great way to have a listing catch our eye, and perhaps that is part of the reason on why sellers have noted slight increases in conversion with these badges. Maybe it's the increased traffic or the feeling of leaning into a morally sound, feel-good purchase for your prospective consumers. But listen, whatever the case may be, if any of your products are eligible for one of these new certifications or the Climate Pledge Friendly badge in general, it may be worth enrolling into this program. To enroll, you must either have an approved third-party certification or be eligible via compact by design or pre-owned certified. Of course, this validation process is really going to vary based off of your product type, and therefore you should do your due diligence. The badge will then appear on product details pages, search results pages and give you access to different things like advertising packages, Amazon business features and much, much more. All right.   Shivali Patel: Another segment of news coming from Seller Central is brands can now run AB tests on supporting images in the Manager Experiments Image Gallery. This is great news for those of you who haven't yet launched your product or you just want to optimize your listing images. After all, as it says here, 62% of customers are more likely to buy a product if they can first view its images and video. Yes, it's still best to do split testing via Helium 10 audiences, but to start split testing your supporting images and potentially hike your conversion rate, you can head over to Manager Experiments dashboard switching gears.   Shivali Patel: Seller Central also recently announced that they've extended product detail page protection to generic product listings. So if you don't know what this means, if you are a seller who does not have brand registry just yet, this could be helpful for you. You can start off listing your product as generic and then Amazon will still protect you by keeping any changes that occur solely under your control. Basically, what Amazon is saying is they won't let other people go in and change out your listing. Even though you're not brand registered, we do still suggest that you get brand registry for most sellers. This is a really nice update, and it does come with a lot of different things, so just bear that in mind. But you do have access to this exclusive control with the generic listing product detail pages now.   Shivali Patel: Then we have a new buy again button. I'm reporting this to you from payments.com. We all have purchase history with Amazon. That's really useful, but sometimes we forget that it's not just those subscription products like supplements and maybe the skincare items that can appeal to people and they'll reorder over and over again. If you can establish brand authority or deliver a really great product or experience, a simple button can be enough to bring back customers and increase your return on investment. Look, I'm a repeat purchaser in general, so I'm the perfect target market for this feature. Have you seen this button on the Amazon app's homepage to entice shoppers into repeat purchases? Let me know in the comment section.   Shivali Patel: Last but certainly not least, the last article I'll be covering today is from Yahoo Finance, and that is Bill Simon. This guy is the former Walmart CEO, and he's raised some concerns about the impact of lingering inflation and various macroeconomic factors on the American consumers, suggesting that the era of big bargains might be coming to an end, you guys. He pointed to the evidence of changing consumer habits, such as shifting towards smaller purchases at the end of the month due to financial constraints, and retailers are feeling the effects of inflation, which could really affect consumer acceptance of prices and buying patterns. I know I've already experienced this inside of my retail stores that when I'm going grocery shopping, the prices are insane, as are gas prices and whatnot. So are you seeing a change in spending habits? Has this been reflected in your own sales? Let us know. We would love to absolutely hear from you. So that does conclude our news pieces for this week.   Shivali Patel: Before I jump to our training tip of the week, I want to quickly encourage you to follow our Twitter account at Helium10 Software, that's @H10Software okay, @H10Software If you don't already follow us. We post announcements, slides, workshops, Q&As and so much more, and it's a really easy way to stay in touch. I don't want you to miss out. Let me go ahead and give you a second. Go ahead and pause this podcast or video, whatever it may be that you're watching this, and go give us a follow Done, All right, awesome. Before I sign off, let me pass it over to Kerry Miller, our brand evangelist here at Helium10. And, as a seller, being able to stay at the forefront of your market can also depend on what your competitors are doing. Perhaps they're adjusting their price points or offering a promotional coupon, and you will want to know when they do that as soon as they do. If you want to know an easy way, just keep watching.   Carrie Miller: Q4 is here and I know a lot of us like to keep close tabs on our competitors, but it's often a lot of tedious work where you have to literally go to their listings to kind of see and try to figure out what they're doing in this Q4 season. A lot of times we want to see did they change their price, are they adding coupons, things like that. So I want to show you a very easy way that you can actually monitor your competitors using Helium10. The first thing that you want to do is you want to log into your Helium10 account. Okay, so this is actually all going to be on this dashboard that you see right here, and we're actually going to scroll down just a little bit and we're going to take a look at this product section where it says my Products, and what we're going to do is we're going to expand this down, and you can see there's a lot of different tabs here. I'm going to actually focus on competitors here. So these competitors, you can actually choose them or sometimes they're already populated for you. So if you don't like the ones that are already populated in here for you, just click on Edit Competitors and you can just add in whatever ASINs you want or you can choose them from this list down here. I usually put my own five that I want and it's the top five competitors that you have. Once you've done that, you can actually see them listed here. You can see if they have a coupon here. You can see if they have done anything in terms of revenue, if they're doing really well, if their price is a little bit different. But this is actually going to get in more detail in this Competitors tab. So on this sidebar here where there's these little swords, you're going to click on the Competitors tab and you're going to be able to see more in detail about your competitors. And so this is not just those five for that one product. This is going to be all of your competitors that you've chosen.   Carrie Miller: So each product on that main dashboard you're going to see five, but this is where they're all going to be put together in one page and you're going to be able to see price changes and all kinds of different things like BSR. And if you wanted to customize and get alerts, you can actually get alerts for your competitors so you can see if their BSR has increased by a certain amount. If it's decreased, you can see if their review count has increased by a certain percentage or if it's decreased, or if their sales have increased or decreased. So that way you can see, hey, their sales are soaring, what are they doing, or maybe they're decreasing, and you can capitalize on that. There's a lot of different ways that you can utilize this and these are the different default or different settings that you can use. Now you can just uncheck it if you don't want to see it, or check it if you do want to see it, and you can add in whatever percentage number that you want to. So that is how you kind of edit these, but it'll show you. You know in general, if you know, there's some changes in price and things like that. But if you go down here to insights as well, we have some more information here. You can add in insights, for you know if their competitor changed the price or a coupon, you can actually get an alert for that. You can also see if they've changed their listing and you can see if they've changed any performance. So, right here, for a coupon, you can say you know if it's a price increase or decrease, or a coupon offered or a coupon no longer offered. You can edit this, however you'd like to get those alerts.   Carrie Miller: If you uncheck it, you won't get any. For listing change you can change, you can check off which ones of these that you want. So do you want to see if they've changed their title, their main image, their category and subcategory? And then, finally, you can see about their BSR and their review count, just like I kind of showed you this a little bit before. So this is where you can really control all of the Competitor Insights. There's a lot more different insights and I'll go over there those in other videos, but this is just focus on competitors. So this makes it very, very easy for you to go into that dashboard every day. That dashboard is going to show you a little an alert button or it'll say insight ready, and it's going to show you those things in the way that you set them up. So if you wanted to see if they've increased, you know, by a certain percentage of sales, you're going to be able to see that in that insights dashboard. You're going to see if they've added a coupon or if you wanted to see if their title changed, you're going to be able to see all of that in the dashboard and it's going to be so easy for you to monitor just in seconds, where all of this stuff would take you hours actually to do, to monitor every day. Where we have it ready for you every single day in the dashboard, easy to see, and you're going to get a great overview of what your competitors are doing so that you can stay competitive and you can capitalize on anything that they are slacking on. So go ahead and check out the insights dashboard competitors section and let us know what you think. Bye.   Shivali Patel: Awesome. Thank you for that, Carrie. I know the ability to monitor competitors with set thresholds was something that I was looking forward to for a while, and it's incredible to finally have it up as part of our tool set. Other than that, that is it for this week. I hope you learned something from this week's Weekly Buzz. We will see you next week to talk about what is buzzing.

We're back with another episode of the Weekly Buzz with Helium 10's Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from, and provide a training tip for the week. Amazon Accelerate Releases https://event.amazonaccelerate.com/general-information/?page=marquee-announcements SmartKargo, a leader in providing technology and logistics solutions to airlines globally, announced it is teaming up with Walmart GoLocal, Walmart's white-label, delivery-as-a-service platform, to expand next- and two-day delivery offerings for retailers and e-commerce companies. https://www.businesswire.com/news/home/20230913979238/en/SmartKargo-Expands-Next--and-Two-Day-Delivery-Offerings-with-Walmart-GoLocal Etsy seeks to drive more organic traffic through “Share & Save” program https://www.modernretail.co/marketing/etsy-seeks-to-drive-more-organic-traffic-through-share-save-program/ Amazon Marketing Stream is expanding to include new Amazon DSP campaign datasets. This includes information on Amazon DSP campaigns, flights, ad groups, and ad group targets. https://advertising.amazon.com/API/docs/en-us/release-notes/index#original-video-download-is-now-available-on-sponsored-brands-media-api Around the Clock Convenience: Walmart Now Offers Customers Late-Night Delivery https://corporate.walmart.com/news/2023/09/12/around-the-clock-convenience-walmart-now-offers-customers-late-night-delivery Flowspace, the software platform and distribution network powering independent fulfillment, announced today that it has partnered with TikTok to provide fulfillment services for TikTok Shop sellers in the U.S. https://www.retaildive.com/press-release/20230912-flowspace-powers-us-fulfillment-for-tiktok-shop/ We wrap up with a must-hear insight from our brand evangelist, Carrie Miller, on how to use Helium 10's Audience tool to gather real data about your product. Join us for this engaging episode with crucial e-commerce updates and strategies. In this episode of the Weekly Buzz by Helium 10, Shivali covers: 00:41 - Amazon Accelerate Releases 03:30 - Walmart GoLocal 04:08 - Etsy Share & Save 05:23 - Stream For Amazon DSP 05:50 - Walmart Late Delivery 06:55 - TikTok Shop Fulfillment 08:11 - Look Out For This Saturday's SSP Episode! 08:25 - Follow Bradley And Helium 10 On LinkedIn 09:15 - Pro Training Tip: Split Testing Using Helium 10 Audience ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Shivali Patel Amazon Accelerate announcements, TikTok shop fulfillment, Walmart shipping expansion and Etsy promotions for sellers. This and more on this week's Weekly Buzz. Bradley Sutton How cool is that? Pretty cool, I think. Shivali Patel Hello everyone and welcome to another episode of the Serious Sellers podcast by Helium 10. I'm your host, Shivali Patel, and this is the show that is our Weekly Buzz, where we give you all the latest news in the Amazon, Walmart and e-commerce space. We also provide you with a training tip of the week where you get insights into serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing this week. So the first article we really have is from Amazon Accelerate. It's hot off the press and it's happening right now. So Bradley on Saturday is going to give you a full rundown of all the announcements that happen, but for now, let's just talk a little bit about what's happening on day one. So we have a little bit about some new enterprise solutions. We have emerald notifications, which makes it easier for you to just act on your business updates. In fact, helium 10 is one of those included notifications, so make sure that you have this on. We also have the AI backed seller messaging assistant, which is just telling you that basically any time a customer messages, you might end up having artificial intelligence responding to them on either that order status or shipping information, returns, refunds, that kind of thing, which is great because artificial intelligence is all the way right now. You also have quick list, and this is referencing the generative AI which can help you simplify your listing creation process. Now, if you are a Helium 10 user, then you know that we already have some of this incorporated into our listing builder. If you have access to a diamond plan, then maybe you're already utilizing a version of this, but now it's there for Amazon directly there as well. Then you have some regulatory compliance information, and we did also have an announcement about the Smarter Seller Central homepage for sellers worldwide. So this is talking about the dashboard itself. There was some announcements on the simplified listing management. And then you have enhanced buyer abuse protections, which actually got some applause at Amazon Accelerate. Shivali Patel You have Veeco, which, if you don't know, that's a company for printing shipping labels and they had some announcements for reducing rates. You have Amazon's shipping service. Now this is particularly cool because it's just telling you a little bit about what new changes are coming to the actual logistics side of things. Now, if you don't know about Veeco, Veeco is just a company for printing shipping labels, so they had some announcements. Then you have Amazon shipping services, so you can actually end up shipping non Amazon orders. With Amazon it's sort of a rival to UPS or FedEx you can kind of think of it like that but it's really helpful for the logistics side of things. And then you also have supply chain by Amazon integrated and that's really cool because it offers you the end to end fully automated, basically logistics for supply chain. So picking up your product from your actual manufacturing factories, getting it over through customs all the way to the warehouses. It just helps simplify the process. Of course, with FBA they were already kind of doing that with helping with picking, packing and shipping out that product. But now, when you really have to get out new orders or a new batch of inventory, now they can help you with actually picking up those products and then getting it all the way into the warehouses. Shivali Patel Let's jump into the next news article, which is smart cargo expands next and two day delivery offerings with Walmart go local. Now this comes hot from the business wire and as we go down you can end up seeing that this is sort of similar to what Amazon announced actually today. So if this is a coincidence or not, you let us know in the chat. But as you can see here, they're just working with some airlines to enable an alternative delivery network to establish carriers. So, again, you can end up shipping out non Walmart orders with Walmart. Shivali Patel Okay, let's jump over to Etsy. So, from modern retail, etsy seeks to drive more organic traffic through their share and save program. So if you are someone who sells on Etsy, then you might have been dealing with about a 6.5% transaction fee, but now you can kind of be your own affiliate and it's going to reward you for that work that you are already doing, ending up to a 4% of the order total off of that bill. So maybe you are one of those sellers who has been trying to hike your prices a little bit to kind of combat with the inflation and make up for any costs that you have, but this can be one of those things that might be something that will add value to your business. Now, something to be mindful of here is Etsy does have some rules, and one of those rules is you are prohibited from directly linking pay-per-click activities to Etsy. So this implies that you might need to actually end up investing and advertising in maybe creating a landing page and then driving those users to your product through that method. But again, if you are selling on Etsy, then this is something that you might want to consider utilizing in your own business. Shivali Patel Next up, we have Amazon DSP campaign signals now available on Amazon Marketing Stream. This is directly from advertising with Amazon, so Amazon Marketing Stream is something that helps us have hourly information for PPC, even with Atomic at Helium 10. And now it's expanding to DSP campaign data sets, so this is super cool. If you are somebody who does utilize DSP, then make sure that this is something you look into. Next up, we have around the clock convenience. Now, this is one of the things I'm really excited to share because I find that there's a little bit of a funny component to it, but Walmart does offer customers late night delivery. So, if you are, this is a little bit more on the consumer side of things, the storefront side of things, but I'm sure that this will end up, long-term, be something that can help the three P sellers as well. A couple of weeks ago, Bradley mentioned that you can now end up delivering into the garage for Amazon, while Walmart said let me raise you one, because they now end up having an option right here, but you can have items delivered directly to your fridge, you guys, or your countertop. So if you are someone who you feel like coming home to something from Walmart is gonna make you happy if it's directly on your countertop, you now have that option. So, just so you know, this is now something that Walmart Plus members have the capability of making use of. Shivali Patel Then you have FlowSpace. This comes from RetailDive, and FlowSpace is the software platform and distribution network which is actually partnering with TikTok Shop. Now TikTok Shop has had all the hype in recent weeks. A lot of Amazon sellers have expanded into TikTok Shop just to use the external traffic with Amazon attribution links to generate even more revenue. We've had conversations with some Helium 10 elite members as well who end up using fulfillment by TikTok and, though I'm not sure if they're using FlowSpace. Flowspace is something that is directly integrated with TikTok Shop. So if you are a TikTok user, maybe you've been going through and you've noticed that there's some videos coming up with content creators maybe pitching a product, and you'll have a little bit of a shopping cart that you can click on and directly purchase. So not only are they now picking up on trends and popularizing different items, you can also enable those sales directly from the platform itself, which is super, super cool. Shivali Patel So, with that, those are our news pieces for this week. If you want more information about any of these announcements, or you're super excited about some of them, make sure you tune into this Saturday's Serious Sellers podcast episode, where Bradley will discuss not only these updates, but also updates from day two of Amazon Accelerate, and, trust me, you don't want to miss out. So, after we've talked about news, what's next? Well, before I get to what's next, make sure that you are following our LinkedIn, because not only is Bradley gonna be sharing those details on our podcast episode, but if you are more of a reader or you are active on LinkedIn, you won't want to miss those updates there as well. So make sure you're following our LinkedIn page. Just go to Helium 10 and you'll be able to click, follow and get all of our updates that we post. Shivali Patel Next we have Carrie Miller, our brand evangelist, who is going to talk to you about audiences. Now, audience is great for just pulling real people about your product. So, as opposed to maybe split testing directly on your Amazon listings and having potential headaches of underperforming variance, you can now go directly to audience and get real data on understanding what will work better. But I'm not going to get too deep into it. I'm going to pass it over to Kerry and let her show you Today. Carrie Miller I want to talk with you a little bit about split testing. Now, most of the time when you're doing split testing, you're actually split testing things like your title or your images on Amazon. But we actually have a way that you can do some split testing with your target audience before you even listen to anything on Amazon, and there's actually a lot of other capabilities of this tool. So I want to go ahead and show you how to do this. So the first thing you're going to want to do is you want to log into Helium 10 and you're going to go up to the tools menu and you're going to click on this audience tool, and this is where you're going to be able to create a poll of your target audience. So you get feedback on a variety of different things. So the first thing you want to do is click on create poll, okay. So once you click on create poll, it's going to actually ask you what type of poll you want to do, okay, so in this situation, maybe I want to do, you know, a main image, but you can also do like a general idea of listing, title or really anything that you want. A lot of times I use kind of general idea for just kind of like product ideas and things like that, maybe different colors and things like that. So once you choose that I'm going to just choose main image and you go to the next step. You are going to be able to write a question. So you could either choose one of these questions like how does this image make you feel? Which product would you rather buy? Based on the image, which product would you rather buy? I'll probably choose something like that. Then you're going to go to the next step and this is where you're going to actually add your images. So if you have, for example, our coffin shelves, maybe we want to know what is the best coffin shelf main image. You can put upload up to eight options here, but I'm going to skip that just to show you all the rest. Carrie Miller Here you can choose a general audience or you can do a custom audience. Now, it is a little bit more of a charge to do one of these polls. It's about $50 because you're going to pull 50 different people. But you can actually choose an age range specifically. If your product is specific age range, you can do a different target audience in general. Are they a prime member? There's a lot of different options in here so you can really personalize this and hone down into your target audience and get the best feedback possible for your product. So highly recommend utilizing these. It's a really good investment to get that really targeted feedback from your exact target audience. Carrie Miller Then you're going to choose your audience size and I just I'm going to leave it at the 50 here, and then you can also, you know, know more about who is responding, so you can, you know, find out their personal or all this different information about them. You can check whatever it is that you want and then you can confirm your poll and that is what is going to generate your poll and within you know, 24 hours you should see all of your results. Now, this is what it looks like when you do have results. So you can see. Carrie Miller On our poll we were looking for a main image and so we asked you know we have a coffin shaped egg tray. If you saw this in the search results, which picture would you would make you want to click on the most? So the winner here was this B image and if you go down here, you can actually see an explanation of why that person chose this particular image. So it's really, really helpful feedback because it's not just you know a poll, but it's actually you know, qualitative information that really can help you in deciding which image to go with and why. And then it gives you some more insights into your actual audience, that is, you know that you're pulling. Carrie Miller You can also see their demographics here, their education level, their gender identity all this great information about who you polled so that you can make a better informed decision about whatever it is that you're testing on Amazon whether it's your main images copy, maybe you're testing a new product all those different options you have there. It is an incredible tool, a really good investment, especially during product research. I love using this to you know, decide colors and also just design in general. Like which design do you like best? If you are having a problem, you know asking your family members. This is actually a better way to do it because you can target your specific audience and get some really great feedback. So if you haven't checked out our audience's tool, go ahead and check it out and you will be happy that you did. Shivali Patel All right, thank you so much, Carrie. That was fantastic. So I hope you don't just listen to this. You also implement. So make sure you go check out audience. If you are somebody who needs to split test, who should be split testing, or you want to optimize that listing, then this is great for you. So that is it for this week. I hope you learned something and we'll catch you next time to see what's buzzing.

We're back with another episode of the Weekly Buzz with Helium 10's Brand Evangelist and Walmart Expert, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from, and provide a training tip for the week. FTC reportedly may sue Amazon later this month after talks break down https://nypost.com/2023/09/05/amazon-facing-ftc-antitrust-lawsuit-later-this-month-report/ TikTok is ending its support for Shopify‘s storefronts on September 12, but the ecommerce brand has found a new way to operate on the ByteDance-owned app. According to The Information, Shopify will integrate its vending platform into the TikTok Shop hub. https://www.tubefilter.com/2023/09/01/tiktok-shop-ecommerce-merch-shopify-storefront-integration/ Amazon doesn't name Temu, Shein, or AliExpress as potential threats in any of its latest SEC filings. However, according to the latest app store rankings on Data.ai, Temu and Shein are currently the two most downloaded shopping apps in the U.S. on iOS and Android. https://www.fool.com/investing/2023/09/05/meta-platforms-growth-chinese-amazon/ New York-based eCommerce company Benitago has reportedly filed for bankruptcy. The firm is seeking protection from creditors two years after raising $325 million in funding, The Wall Street Journal (WSJ) reported. It listed both assets and liabilities of between $50 million and $100 million. https://www.pymnts.com/news/ecommerce/2023/report-ecommerce-company-benitago-files-for-bankruptcy/ For this week's training tip, Shivali Patel shows us how to create your own QR codes and design your product inserts inside Helium 10's Portals tool. Lastly, Carrie invites you to join Helium 10's Winning with Walmart Facebook group to connect, network, and ask questions to a community that is selling on the Walmart.com platform. In this episode of the Weekly Buzz by Helium 10, Carrie talks about: 00:45 - Amazon / FTC Update 01:30 - TikTok Shop / Shopify 03:19 - Most Downloaded Apps 05:22 - Aggregator Benitago Bankrupt 07:22 - Amazon Price Tracker 09:00 - Pro Training Tip: Create QR Codes And Product Inserts Inside Helium 10 14:09 - Join Our Walmart-Selling Facebook Group ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos

I had a conversation with Katrina Torrijos, Brand Evangelist at Adobe Express. One can argue that she has one of the coolest jobs in the creator economy. [Visit our Sponsor: STREAMYARD]

This eleventh episode of Crypto Hipster's Mysticals is a compilation of short clips from Seasons 4 and 5 of the Crypto Hipster Podcasts. This episode comprises podcast segments from Crypto Hipster's interviews of:   Ben Yurcisin–Founder of BeYu Labs; with Miles Colon–Product Manager and Brand Evangelist; at Nifty Nomads / Nexus Voyagers Network Jackson Rodriguez–CEO and Founder of 3RM Erhan Korhaliller–Founder of EAK Digital   All original podcasts can be listened to in their entirety on the Crypto Hipster Podcast channel on your favorite medium, including Apple, Spotify, Amazon and others. --- Support this podcast: https://podcasters.spotify.com/pod/show/crypto-hipster-podcast/support

Welcome to our special video! In this episode, we are pleased to have a very special guest: Shivali Patel, a leading professional in the field of e-commerce and business optimization. Shivali is the CEO, HOLINIC Customer Advocate and Brand Evangelist at Helium 10.In this interview, we'll dive into the fascinating world of Helium 10 and explore how this powerful tool can speed up decision-making and increase efficiency in eCommerce.

Join Andrew Morgans and Vince Montero, Brand Evangelist at Trivium Group, as they share how to advertise more effectively on Amazon. Gain a better understanding of the importance of having the right expectations, mindset, and data when advertising on Amazon.    Find Startup Hustle Everywhere: https://gigb.co/l/YEh5   This episode is sponsored by Full Scale: https://fullscale.io   Learn more about Trivium Group: https://triviumco.com   Learn more about Marknology: https://www.marknology.com  See omnystudio.com/listener for privacy information.

On this episode of the podcast Brent and Banoo are the ones in the hot seat! This live recording from our LinkedIn Live series, “Navigating the Path Forward”, tackles the key trends shaping 2023 and how people, process and technology optimization can future-proof your professional services business. Brent and Banoo are joined by Charles Gustine, Kantata's Brand Evangelist, who digs into some of the key analyst predictions and research for 2023 and asks them questions based on those insights.Some of the topics covered include:The biggest challenges PS firms are grappling with right nowAdaptive leadershipOptimizing the experience and lifetime value of customers and employeesFind friction points, measure relentlessly, improve what you measureAligning IT spending with business prioritiesAchieving healthy transparency

Welcome to "Ask the Tech Coach," a podcast for Instructional Coaches and Technology Integration Specialists. In this episode of “Ask the Tech Coach,” Jeff welcomes professional broadcaster Ross Brand onto the podcast to discuss how you can help your students create standard-aligned lessons and activities using video and live streaming applications. If you would like to be a part of future podcasts and share your thoughts, please contact the podcast.  We would love to have you join the show. Question of the Week Our favorite part of recording a live podcast each week is participating in the great conversations that happen on our live chat, on social media, and in our comments section. This week's question is: Question Topic: How can I use Video and Live Streaming in my School District or Classroom? How can K12 EDU Take Advantage of Live Streaming? Why is it important for students to learn about video, video editing, and video production? It meets all the ISTE Standards for Students It helps students learn how to tell their stories and the stories of those around them in their world YouTube is the #2 Search Engine for content The skill set that you develop will help you make a positive impression when your sales pitch is happening on Zoom Students need to know how to relate to each other on an online setting on audio and video and need to be prepared What types of Video applications are available to students? Beginner WeVideo ClipChamp (Microsoft) Canva Microsoft Teams / Stream Google Meet Zoom Intermediate StreamYard iMovie Advanced Final Cut eCamm WireCast OBS Career Path Adobe What does the world of Live Streaming look like in 2023 and beyond? What predictions do you have for Live Streaming in 2023? Where can teachers and students go for help and support in getting their live-streaming equipment? www.EducationalPodcasting.com www.PodcastingWithStudents.com Ross Brand YouTube (www.YouTube.com/LiveStreamUniverse) You call yourself a Brand Evangelist? What is a Brand Evangelist? How can a student aspire to become one? Join the TeacherCast Instructional Coaches Network! Are you a Tech Coach or looking to become one this year? Are you searching for support in your position? The TeacherCast Tech Coaches Network, is a dynamic Professional Learning Network designed specifically for Tech Coaches and designed to provide weekly support for all Instructional Coaches. ...

We have a special episode on the podcast this week!

Ben Yurcisin: Ben is a serial entrepreneur with a background in engineering and a passion for creating community through fun, value-packed events. As founder of BeYu Labs - a web3 startup focused on empowering web3 entrepreneurship through connections and events - Ben aims to explore the unique opportunities and potential presented by the rise of NFT culture and the future of the internet as we know it. Ben spends his free time playing guitar, skateboarding, traveling and researching overpriced JPEGs. Miles Colon: Miles is a Product Manager & Brand Evangelist. Miles is a serial Startup contributor with over 5 years in driving high performing teams. Already a miner, gamer, and FunkoFan; it was digital horse racing that hooked him into NFTs *cough* Zed Run. --- Support this podcast: https://anchor.fm/crypto-hipster-podcast/support

On this episode of The Professional Services Pursuit Banoo is joined by Charles Gustine, Brand Evangelist at Kantata. They discuss the findings from a new Forrester research study commissioned by Kantata and Salesforce that helps explain the importance of vertical SaaS, how it is helping professional services organizations solve critical problems and how it is proving to be more effective at moving businesses through the maturity curve. Other talking points include:·         A review of the recently released Forester study to provide insights into vertical SaaS·         Trending challenges professional services organizations are facing·         The benefits of vertical SaaS and how it helps solve these challenges for PS companies·         How traditional PSA's and horizontal SaaS differ from vertical SaaS solutions·         Prioritizing and optimizing client experience with proper resource management capabilities·         Charles' thoughts on how vertical SaaS can solve future problems and what he expects to see from it going forwardIf you would like to read the full research study you can download it hereTo watch the webinar Charles did with guest speaker Margo Visitacion, Forrester's Vice President and Principal Analyst, view here 

The 4th episode of #TechnologyForAChange, Season 3, is OUT! Watch our host Principal Product Strategist, Hady Sheikh, facilitate an insightful discussion with Joseph Landes, Chief Revenue Officer, and Brand Evangelist at Nerdio about the emerging technologies of the cloud.  In this podcast, Joseph shared his experience from his 23 years career at Microsoft and why did he choose to join Nerdio despite having a successful career at Microsoft. 

We're back after a brief hiatus. Let's blame the heat. We hope all our listeners have been enjoying their summer and are ready for a Fall full of great episodes and great beer. This week we're talking to Greater Good Imperial Brewing Company specifically Colleen Quinn / Chief Executive Officer and J.T. Ethier / Beer & Brand Evangelist. Great Good focuses on showcasing Imperial beers (ABV of 8% or higher). Who knew that they were America's first and only aIl IMPERIAL Brewery. We learned a lot about what they're doing and how they're expanding. Not to mention they're hosting Imperial Beer Fest on September 17th with 29 other breweries from Massachusetts and beyond. Hope to see you there!Cheers! Get bonus content on Patreon Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Trey serves as a Director of Client Partnerships at Vayner NFT. He focuses on educating his clients on the advantages of NFTs and the business impact Web3 space can have on their relationships with consumers. He leads his clients in all stages of their NFT journey, ensuring authentic entry to the space and building long-term strategic NFT programs. Prior to joining VaynerNFT, he worked as a team lead at an Artificial Intelligence consulting firm and spent 3 years helping build DraftKings marketing partnerships. Trey is focused on putting his clients in a position to take advantage of the next generation of the internet.Building impact in the Web3 space requires a ton of EQ and AQ and Gary Vaynerchuck and all his various businesses are the blueprint of making sure that the unattractive parts of Web 2 do not seep into the company culture or the client relationships. So it is imperative that the people he entrusts also carry this determination to build an empathetic Web3. You are tasked with all phases of a project with the client but the authentic entry and onboarding process really sets the tone for their experience. What parts of your history, be it upbringing, school or work experience prepared you most for this? I often speak on this show about road-maps and the rug pulls that are unsuccessful in meeting any part of the promises made. So what excited me about having this conversation with you specifically is that you are achieving this at the highest level in the NFT ecosystem with VaynerNFT.  Part of your role at VaynerNFT is building long-term strategic programs. And with very high profile clients. I myself did this in my tenure in white glove hospitality and know how discerning this client can be. How do you navigate delivering on the vision of a client? And on a more granular level, how do you build out utility that not only serves the client but is attainable?Can you give an example or case study of a client either at your time at Draftkings or VaynerNFT that allowed you to break new ground to create something that you yourself didn't see at the start but turned into magic?The VaynerNFT model really creates an open forum for diversity and empathy. These are core tenants for my show. If I'm not representing that in the speakers and the content I create, then I'm not solving for the future. What do you see for the future in terms of trends and how you and VaynerNFT can possibly solve for the bigger picture?Are there any projects you are working on that you are especially excited about?Are there brands or areas of businesses that you are dreaming about creating NFT projects with?Identify your portfolio with NFT purchases. We present ourselves on social media differently, so why not in your wallet! We embody different personalities, professionally, personally, artistically, politically, with family, different social norms based on environment and who you are with.Circular economy with NFTs and musicians.Left field question: are you open to partnerships with creators that come to you with ideas, say through VeeFriends, Discord channels or DAOs?Catch another great episode! https://culturefactor.simplecast.com/episodes/brian-fanzo-p1-early-adoption-the-101-on-nfts-web3-blockchain-and-creator-coins-jmcxjfkshttps://youtu.be/-NQ0W2w3Uo4 #nfts #nft #nftart #cryptocurrency #blockchain #metaverse #culturefactor #web3 #metaverse #bitcoinTrey Pezzetti on TwitterHolly Shannon's WebsiteZero To Podcast on AmazonHolly Shannon, LinkedinHolly Shannon, InstagramHolly Shannon, ClubhouseMusic by Paco Hallak 

Brian Fanzo is a digital futurist keynote speaker who translates the trends of tomorrow to inspire change today.His customized and personalized programs showcase real-world stories and examples of forward-thinking people and businesses.He teaches companies of all sizes how to leverage technology in real-time in order to engage their customers at the right time.Brian has a gift for bringing people together online and offline.He has worked in 76 countries, highlighting his passion for change, collaboration, and technology.1. What is an NFT?2. What is Blockchain?3. What is token economy and creator coins?4. Discord, Twitter and Clubhouse, best social audio or communication tool for NFT communities?5. unlocking utilities6. Transparency on blockchain and smart contracts7. Web 2 and Web 3 differences regarding data and privacy8. Metaverse and gamers9. 3 price points on Rally.io smart contracts10 creator coins and Justin Guarini's Truth coins11. Early adoptionBe sure to listen to Part 2 with Brian:https://culturefactor.simplecast.com/episodes/brian-fanzo-p2-early-adoption-the-101-on-nfts-web3-blockchain-and-creator-coins#nfts #nft #nftart #cryptocurrency #blockchain #metaverse #culturefactor #web3 #metaverse #bitcoinTwitter: https://Twitter.com/iSocialFanzInstagram: https://Instagram.com/iSocialFanzLinkedin: https://linkedin.com/in/brianfanzoFacebook: https://Facebook.com/BrianFanzoSpeakerTikTok: https://www.tiktok.com/@iSocialFanzHolly Shannon's WebsiteZero To Podcast on AmazonHolly Shannon, LinkedinHolly Shannon, InstagramHolly Shannon, ClubhouseMusic by Paco Hallak 

Mike is an award-winning blogger, speaker and author at The Social Media Hat & Blogging Brute, co-founder of 360 Marketing Squad and Brand Evangelist at Agorapulse. He is also the co-author of the book, 'Ultimate Guide to Social Media Marketing'.

“Leading Expert” doesn't come close to describing Deb Gabor's passion for brands. More accurate? Brand Guru. Brand Impresario. Brand Evangelist. She's written the book on branding (twice!) with bestsellers Branding is Sex and Irrational Loyalty. She's the founder and CEO of Sol Marketing, a strategy-led marketing firm obsessed with solving major business and branding problems for clients in every industry. Companies throughout the world use Deb's Brand Values Pyramid, Ideal Customer Archetype, and “Brand Swagger Questions” to align their teams and articulate their brands to audiences. And she's here to share her branding wisdom with you today!Want more from Deb? Check out her website here:https://debgabor.com/

Twitter: https://Twitter.com/iSocialFanzInstagram: https://Instagram.com/iSocialFanzLinkedin: https://linkedin.com/in/brianfanzoFacebook: https://Facebook.com/BrianFanzoSpeakerTikTok: https://www.tiktok.com/@iSocialFanzHolly Shannon's WebsiteZero To Podcast on AmazonHolly Shannon, LinkedinHolly Shannon, InstagramHolly Shannon, ClubhouseMusic by Paco Hallak 

Twitter: https://Twitter.com/iSocialFanzInstagram: https://Instagram.com/iSocialFanzLinkedin: https://linkedin.com/in/brianfanzoFacebook: https://Facebook.com/BrianFanzoSpeakerTikTok: https://www.tiktok.com/@iSocialFanzHolly Shannon's WebsiteZero To Podcast on AmazonHolly Shannon, LinkedinHolly Shannon, InstagramHolly Shannon, ClubhouseMusic by Paco Hallak 

As a legal nurse consultant, you want to stand out from others in your field. When you offer the same services, what makes you special? What makes an attorney say, “I want to work with this person?” It's not low pricing. That strategy will put you in the bargain basement of the LNC world. It's not about marketing if you're marketing the same services as every other LNC. You need to discover what makes you unique as a practitioner and design that as your brand. Gerry Foster, known as the Brand Evangelist, will show how you how to use the same practices that have made Amazon, Virgin Airways, Starbucks, and other companies' leaders in their fields. He begins with the premise that you are unique. Your unique identity doesn't come from your degrees, your publications, or your years of practice. Your special gift is what you can offer your client that no other LNC can. Maybe it's your attention to detail, your ability to listen to and fulfill your client's needs. It might be the feeling you give him or her that in the stress-filled legal world, you are reliable, you will come through. Learn what your gift is and use it to position yourself in the LNC world. Then you can market because you have something special to put in the marketplace. Then you will attract attorneys for whom price is not an issue because you make it clear that hiring services will yield rewards beyond price. It all begins with branding. Begin now. Listen to or watch this podcast to get Gerry's take on branding. https://youtu.be/YVXxyLSovlI Join me in this episode of Legal Nurse Podcast to learn about Crafting Your Unique LNC Brand What is a brand? How can you define your brand? Why does a brand focus on experience rather than on product? What is the power of emotion in branding? How do complaints present opportunities? Build your expertise with criminal cases, attract higher-paying attorney clients, and take your business to the next level. The Path of the Bullet is a live cast virtual conference 2-Day event designed for LNC and forensic nurses just like you. Get More Criminal Cases Attract Attorneys Handling Criminal Cases Position Yourself as the Go-To LNC for Criminal Cases Network with your Colleagues The Path of the Bullet is a live cast virtual conference 2-Day event designed for LNC and forensic nurses just like you. Pat Iyer put together the first Legal Nurse Consulting Virtual Conference in July 2020. Teresa Devitt-Lynch and Pat teamed up to create this all new conference based on what attendees said they'd find most valuable. This new implementation and networking event is designed for LNCs at any stage in their career. Build your expertise with criminal cases, attract higher-paying attorney clients, and take your business to the next level. Your Presenter Connect with Gerry at https://gerryfosterbranding.com Or on social media at Linked or Facebook

Episode 204 features Paul McNeal, Owner at The Crypto Curator and a Speaker, Brand Evangelist, and Technologist.Read the Bitcoin Whitepaper - http://satoshinakamoto.me/bitcoin.pdfFind Paul Online:Website: www.thecryptocurator.comLinkedin: https://www.linkedin.com/in/paulmcneal/Instagram: https://www.instagram.com/_cryptocurator/Twitter: https://twitter.com/_CryptoCuratorAbout Paul:Paul McNeal, Owner of The Crypto Curator is a Speaker, Brand Evangelist, and Technologist. McNeal spent the earlier part of his career serving in the United States Navy Submarine Force working in communications. After 10 years serving his country, he held leadership positions at the Defense Threat Reduction Agency (DTRA) overseeing the global wireless device program. He Co-founded a content curation startup that grew rapidly and was recently acquired. He was an early adopter of Bitcoin, becoming aware of it in 2011, and has since continued to monitor the developments of Blockchain Technology daily. His curation is hand-selected daily, helping others recognize the most important news of the day.Mentoring young entrepreneurs is a passion of his and through The Next Gen Summit. Paul works with groups of young entrepreneurs daily. Being on the cutting edge of technology means everything to him. He has a passion to help businesses leverage innovative technologies to accelerate their growth. He currently resides in Dallas, Texas.........Thank you for listening! If you wanted to learn more about the host, Brian Ondrako, check out his “Now” Page - https://www.brianondrako.com/now or Sign up for his Weekly Newsletter and 3x a Week Blog - https://brianondrako.com/subscribe/ See acast.com/privacy for privacy and opt-out information.

Paul McNeal is the owner at The Crypto Curator. He is a Speaker, Brand Evangelist, Technologist. Spent the earlier part of his career serving in the United States Navy Submarine Force working in communications. After 10 years serving his country, he held leadership positions at the Defense Threat Reduction Agency (DTRA) overseeing the global wireless device program. He Co-founded a content curation startup which grew rapidly and was recently acquired. He was an early adopter of #Bitcoin, becoming aware of it in 2011, and have since continued to monitor the developments of #Blockchain Technology; daily. Mentoring young entrepreneurs is a passion of his and through The Next Gen Summit he works with groups daily. Being on the cutting edge of technology means everything to him and he helps businesses leverage it to move forward faster. He currently resides in Dallas, Tx. Listen to his amazing amount of knowledge on the future of crypto.

Get your FREE Vidyard account and bonus Video Sales Process Playbook here!HIGHLIGHTS02:09 The story of how listening to Zig Zigler CD's did a phenomenal job of selling sales to young Wayne and how his sales life followed from there04:20 What is "Automobile University" and why you should apply it in your life07:47 Three core things to look at to determine if a person is worthy of giving advice and why it matters18:21 All about Ugly Mug Marketing driven by Wayne's insatiable appetite to help others and be something better30:40 How to stop assuming you're either overdelivering or underpromising by following this shortlist33:44 Connect with Wayne and get ready to learn more how to create your own army of brand evangelistsQUOTES04:23 "Never get in your vehicle and go anywhere unless you're listening to something that's educational, something motivational, something that's going to fill your head with things that are useful. Things that you can use in your life, use in your career."06:16 "There's a big difference between advice and opinion. Any single person that walks into a room, any of your friends, any of your family, they can give you their opinion about what you should do at a certain situation. But those who can give you true advise, that's a different set of people."20:10 "There's a whole other aspect, and that is the ability to take existing customers and turn them into what we call 'evangelists.' So as a salesperson, with a little bit of intention, with a little bit of effort, I can take a customer and convert them into an evangelist. And the beauty of having evangelists have there for you whether as a company or as a salesperson is they go out and share your message, your name, with their friends and family."26:34 "You have the ability to turn those people with very simple actions into evangelists for you, and anyone listening to this would say that the easiest person for you to close is the person who came to as a referral, through word of mouth."29:41 "We just have to be disciplined, we have to take the time, we have to invest the time upfront to put those processes and systems into place. And again, the compounding effect over time is just significant."Learn more about Wayne in the link below: LinkedIn - https://www.linkedin.com/in/fireyourselfEmail - ariel@uglymugmarketing.comWebsite - https://www.uglymugmarketing.com/If you enjoy the Sales Transformation Podcast, please subscribe, share, and send us your feedback. Please make sure to rate us and leave a review on Apple. Learn more about Collin in the link below: LinkedIn - https://www.linkedin.com/in/collin-saleshustle/Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.

On this episode, Ami Kassar interviews Deb Gabor, Founder and CEO of Sol Marketing, on branding in this current world - best cases and worst cases of company responses to the pandemic. “Leading Expert" doesn't come close to describing Deb Gabor's passion for brands. More accurate? Brand Guru. Brand Impresario. Brand Evangelist. She's written the book on branding (twice!) with bestsellers Branding is Sex and Irrational Loyalty. She's the founder and CEO of Sol Marketing, a strategy-led marketing firm obsessed with solving major business and branding problems for clients in every industry. Companies throughout the world use Deb's Brand Values Pyramid, Ideal Customer Archetype, and “Brand Swagger Questions” to align their teams and articulate their brands to audiences. Deb and her team at Sol Marketing have introduced her revolutionary brand strategy for organizations ranging from international household names like Allrecipes, The Associated Press, Dell, Microsoft, NBC Universal, NPR, NTT Data, and Siemens, to exciting emerging brands like hint water and Indagare. Deb also lends her brand authority with frequent contributions and commentary to major news outlets such as Entrepreneur, Forbes, FORTUNE, Inc., MediaPost, New York Times, NPR, USA Today, Wall Street Journal, and The Washington Post. Business and marketing organizations regularly call on Deb as a keynote speaker and workshop leader, relying on her as an inspiration for executives to embrace the power of branding to create Marketing That Sells. Recorded 08/30/2021.

As a legal nurse consultant, you want to stand out from others in your field. When you offer the same services, what makes you special? What makes an attorney say, “I want to work with this person?” It's not low pricing. That strategy will put you in the bargain basement of the LNC world. It's not about marketing if you're marketing the same services as every other LNC. You need to discover what makes you unique as a practitioner and design that as your brand. Gerry Foster, known as the Brand Evangelist, will show how you how to use the same practices that have made Amazon, Virgin Airways, Starbucks, and other companies' leaders in their fields. He begins with the premise that you are unique. Your unique identity doesn't come from your degrees, your publications, or your years of practice. Your special gift is what you can offer your client that no other LNC can. Maybe it's your attention to detail, your ability to listen to and fulfill your client's needs. It might be the feeling you give him or her that in the stress-filled legal world, you are reliable, you will come through. Learn what your gift is and use it to position yourself in the LNC world. Then you can market because you have something special to put in the marketplace. Then you will attract attorneys for whom price is not an issue because you make it clear that hiring services will yield rewards beyond price. It all begins with branding. Begin now. Listen to or watch this podcast to get Gerry's take on branding. https://youtu.be/YVXxyLSovlI Join me in this episode of Legal Nurse Podcast to learn about Crafting Your Unique LNC Brand What is a brand? How can you define your brand? Why does a brand focus on experience rather than on product? What is the power of emotion in branding? How do complaints present opportunities? Related Product: Discover, Define, and Deliver a Brand That Shines  Branding is the true foundation of any legal nurse consulting business. You need a clear brand that shines. (This is not just a logo or marketing strategy, but a BRAND). Without branding that shines, then your legal nurse consulting marketing efforts and sales efforts are not as efficient. You must have a brand that shines to stand out from competition and to build IMMEDIATE trust, likability, value, and confidence for your prospects. Do you question whether your branding is strong enough?Do you have a brand that shines? Is it clear and consistent?Do you feel disconnected from your branding?Do you reluctantly hand out your business card because it just isn't YOU?Do you wish you had a step-by-step guide to creating branding that can compete with the best of the best? I've got online training for you called Discover, Define, and Deliver a Brand That Shines. Get the details about this online training by Jena Rodriquez at this link: http://lnc.tips/brandshines  Your Presenter Gerry Foster is a highly accomplished Brand Strategist. He is thecreator of the Big Brand Formula which shows small business ownershow to create a big brand, and a strong message that sells, so youcan excite, delight, and ignite your market and make it easier to getnew customers. Gerry has more than 30 years of successful experience showingsmall business owners how to brand as the big companies do -combining the best in entrepreneurial branding with the best thinking,methods, and approaches from the world of big branders. As an international speaker, trainer, and coach, he is driven by apassion to give life to and nurture products and services that willflourish and grow beyond what is typically offered by a competitor.Drenched in promises of coveted customer experiences, the brandshe creates have tremendous emotional appeal. Connect with Gerry at https://gerryfosterbranding.com Or on social media at Linked or Facebook

The world is changing. The economy is shifting, social media has changed the way we communicate and technology has made everything more accessible. As entrepreneurs and business owners in today's society - you have to be able to change with it or get left behind.  Building a brand is no easy task, and it can be even tougher when the economy changes. It's important to look at branding from an entrepreneurial perspective by identifying your target audience and creating a message that resonates with that client avatar.  I'm so excited to share today's guest Deb Gabor, CEO and founder of Sol Marketing who will be sharing with us what irrational loyalty is, how the best brands in the world create irrational royalty and the key to rapid and focused scaling for growth organizations. Main Topics: The Definition of Irrational Loyalty How the best brands in the world create Irrational Loyalty The key to rapid and focused scaling for growth organizations Key Takeaways: Understand how to "hack" Maslow's hierarchy to grow your brand Learn about the power of the Ideal Customer Archetype and how that provides relentless focus as organizations grow Unlock the Three Questions every brand needs to ask in order to become one of the Best Brands in the World  More About Our Guest: “Leading Expert" doesn't come close to describing Deb Gabor's passion for brands. More accurate? Brand Guru. Brand Impresario. Brand ​Evangelist​. She's written the book on branding (twice!) with bestsellers ​Branding is Sex​ and ​Irrational Loyalty​. She's the founder and CEO of​ ​Sol Marketing​, a strategy-led marketing firm obsessed with solving major business and branding problems for clients in every industry. Companies throughout the world use Deb's Brand Values Pyramid, Ideal Customer Archetype, and “Brand Swagger Questions” to align their teams and articulate their brands to audiences. Deb and her team at Sol Marketing have introduced her revolutionary brand strategy for organizations ranging from international household names like Allrecipes, The Associated Press, Dell, Microsoft, NBC Universal, NPR, NTT Data, and Siemens, to exciting emerging brands like hint water and Indagare. Deb also lends her brand authority with frequent contributions and commentary to major news outlets such as Entrepreneur, Forbes, FORTUNE, Inc., MediaPost, New York Times, NPR, USA Today, Wall Street Journal, and The Washington Post. Business and marketing organizations regularly call on Deb as a keynote speaker and workshop leader, relying on her as an inspiration for executives to embrace the power of branding to create Marketing That Sells. 

The Chief Lizard is here! Rebecca Rausch is the owner of Neon Lizard Creative Marketing & Design is here to tell you how to Catch the eye and Grab the HEART of your clients! As a "Brand Evangelist" she preaches the good word about Foundational Branding and Marketing while inspiring the world to build a brand with social impact. Listen in and here about: The Heart Principle Giddy Clients Why culture is important to your brand The #1 mistake your are making with your marketing EMBRACE THE POWER OF YOUR BRAND by listening to this episode that is both High energy and Exceeds expectations. --- Send in a voice message: https://anchor.fm/biz-with-beard/message Support this podcast: https://anchor.fm/biz-with-beard/support

Brand Evangelist menjadi Tribes, selengkapnya di podcast berikut ini.

Melihat fenomena Brand Evangelist dari sudut pandang Praktisi Behavioral Science, Kris Moerwanto.

In this episode of the Hooked with TMO Fishing Podcast we are joined by  Old Town Canoes & Kayaks  Brand Evangelist, Ryan Lilly. We talk about his time with Old Town, the launch of the Sportsman line of kayaks, and get his perspective about working with folks in the fishing industry who are in recovery.   My name is Tim Moore. I am a professional fishing guide and outdoor promoter from New Hampshire, and a recovering alcoholic. This podcast will cover various topics with friends from across the country as we discuss topics ranging from fishing to recovery, and sometimes both. #podcast   #kayakfishing #OldTownFishing #fishing

It's all about feelings and branding in this episode with Christine and her guest, Deb Gabor. This is a continuation of the conversation from episode 8. Deb shares more about irrational loyalty and the value of branding. In addition, she touches on how women are making strides in a male-dominant world and the importance of standing up to misogynistic behavior! Here are the things to expect in the episode: Transcending your sense of humanity down to your staff. Being indispensable to people at the dawn of COVID-19's rampage in the world. Appreciating women leaders who've broken through the male-dominated space! The essence of identifying your feelings and actually “feeling” them. “No margin, no mission.” And much more! About Deb Gabor: "Leading Expert" doesn't come close to describing Deb Gabor's passion for brands. More accurate? Brand Guru. Brand Impresario. Brand Evangelist. She's written the book on branding (twice!) with bestsellers Branding is Sex and Irrational Loyalty. She's the founder and CEO of Sol Marketing, a strategy-led marketing firm obsessed with solving major business and marketing problems for clients in every industry. Companies throughout the world use Deb's Brand Values Pyramid, Ideal Customer Archetype, and “Brand Swagger Questions” to align their teams and articulate their brands to audiences. Deb and her team at Sol Marketing have introduced her revolutionary brand strategy for organizations ranging from international household names like Allrecipes, The Associated Press, Dell, Microsoft, NBC Universal, NPR, NTT Data, and Siemens, to exciting emerging brands like hint water and Indagare. Deb also lends her brand authority with frequent contributions and commentary to major news outlets such as Entrepreneur, Forbes, FORTUNE, Inc., MediaPost, New York Times, NPR, USA Today, Wall Street Journal, and The Washington Post. Business and marketing organizations regularly call on Deb as a keynote speaker and workshop leader, relying on her as an inspiration for executives to embrace the power of branding to create Marketing That Sells. Connect with Deb Gabor! Website: https://debgabor.com/ Branding Is Sex: https://www.amazon.com/Branding-Sex-Your-Customers-Anything-ebook/dp/B01GH62GDY Irrational Loyalty: https://www.amazon.com/Irrational-Loyalty-Building-Thrives-Turbulent-ebook/dp/B07NQ1TVDW Connect with Christine Trumbull! Website: https://www.coachingtheclimb.com/ Facebook: https://www.facebook.com/ChristineLTrumbull Coaching the Climb Facebook Group: https://www.facebook.com/groups/coachingtheclimb LinkedIn: https://www.linkedin.com/in/christine-trumbull-coachingtheclimb/

Join Christine with Deb Gabor as they get into branding. Deb's all about brands and is set on dropping tons of value on why you need to put a little more attention to your branding. This isn't just your logo and your company's signature catchphrase, but the entire being (or “humanity”) of your business! Want to learn more? Stay tuned! Here are the things to expect in the episode: What is branding, and why should you start early? What is irrational loyalty? How does branding lead to it? Start to think of yourself as a brand! And much more! ~ About Deb Gabor: "Leading Expert" doesn't come close to describing Deb Gabor's passion for brands. More accurate? Brand Guru. Brand Impresario. Brand Evangelist. She's written the book on branding (twice!) with bestsellers Branding is Sex and Irrational Loyalty. She's the founder and CEO of Sol Marketing, a strategy-led marketing firm obsessed with solving major business and marketing problems for clients in every industry. Companies throughout the world use Deb's Brand Values Pyramid, Ideal Customer Archetype, and “Brand Swagger Questions” to align their teams and articulate their brands to audiences. Deb and her team at Sol Marketing have introduced her revolutionary brand strategy for organizations ranging from international household names like Allrecipes, The Associated Press, Dell, Microsoft, NBC Universal, NPR, NTT Data, and Siemens, to exciting emerging brands like hint water and Indagare. Deb also lends her brand authority with frequent contributions and commentary to major news outlets such as Entrepreneur, Forbes, FORTUNE, Inc., MediaPost, New York Times, NPR, USA Today, Wall Street Journal, and The Washington Post. Business and marketing organizations regularly call on Deb as a keynote speaker and workshop leader, relying on her as an inspiration for executives to embrace the power of branding to create Marketing That Sells. ~ Connect with Deb Gabor! Website: https://debgabor.com/ Branding Is Sex: https://www.amazon.com/Branding-Sex-Your-Customers-Anything-ebook/dp/B01GH62GDY Irrational Loyalty: https://www.amazon.com/Irrational-Loyalty-Building-Thrives-Turbulent-ebook/dp/B07NQ1TVDW --- Connect with Christine Trumbull! Website: https://www.coachingtheclimb.com/ Facebook: https://www.facebook.com/ChristineLTrumbull Coaching the Climb Facebook Group: https://www.facebook.com/groups/coachingtheclimb LinkedIn: https://www.linkedin.com/in/christine-trumbull-coachingtheclimb/

About Deb GaborPhone: (512) 554-1538Email: deb@solmarketing.comhttp://debgabor.comBook: Branding is Sex"Leading Expert" doesn't come close to describing Deb Gabor's passion for brands. More accurate? Brand Guru. Brand Impresario. Brand Evangelist.She's written the book on branding (twice!) with bestsellers Branding is Sex and Irrational Loyalty. She's the founder and CEO of Sol Marketing, a strategy-led marketing firm obsessed with solving major business and branding problems for clients in every industry. Companies throughout the world use Deb's Brand Values Pyramid, Ideal Customer Archetype, and “Brand Swagger Questions” to align their teams and articulate their brands to audiences.Deb and her team at Sol Marketing have introduced her revolutionary brand strategy for organizations ranging from international household names like Allrecipes, The Associated Press, Dell, Microsoft, NBC Universal, NPR, NTT Data, and Siemens, to exciting emerging brands like hint water and Indagare. Deb also lends her brand authority with frequent contributions and commentary to major news outlets such as Entrepreneur, Forbes, FORTUNE, Inc., MediaPost, New York Times, NPR, USA Today, Wall Street Journal, and The Washington Post.Business and marketing organizations regularly call on Deb as a keynote speaker and workshop leader, relying on her as an inspiration for executives to embrace the power of branding to create Marketing That Sells.

Karyn Thomas is an Amazon and E-Commerce Conversion Expert. Karyn is also the Co-Founder and CEO of Private Label Profit, a done-for-you company that helps Amazon sellers maximize profits while minimizing effort. Karyn is also a Brand Evangelist and Customer Advocate at Helium 10, a software company that empowers Amazon entrepreneurs with a state-of-the-art software suite. In this episode… Are you trying to find new and innovative ways to make your Amazon brand stand out? You're not alone! Today's Amazing Exits guest, Karyn Thomas, knows how difficult—yet, important—brand building can be for your business. With almost 7 years of experience as an Amazon entrepreneur and business coach, Karyn is here today to share how she co-founded Private Label Profit, why Amazon optimization matters, and how to find your “why” as an Amazon seller. If you are looking to learn valuable Amazon optimization tips and tricks to gain customer attention and increase sales, listen in as Kellianne Fedio, host of the Amazing Exits podcast, sits down with Karyn Thomas, Co-Founder and CEO of Private Label Profit. Today, Karyn shares how to make the most of your business by maximizing your “why” and becoming a pro at advertising. You don't want to miss her practical and effective solutions to your marketing, design, and optimization questions! Stay tuned.

Ready to learn more Amazon wisdom? In this episode, we'll be having another insightful conversation with a fellow Amazon Seller, Karyn Thomas. Karyn is a Brand Evangelist and customer advocate at Helium 10. If you're an Amazon seller struggling to scale your business, and you feel that your efforts are just being put to waste. This is the episode for you. Karyn and Jayce will share actual examples that you can apply to your own business. Helium 10 is an all-in-one software for professional Amazon sellers and helps new and experienced FBA sellers boost their competitors. --- Want to learn more about Helium 10, and get special deals? Visit helium10.com Instagram: @helium10software --- If you want to join the conversation go to bit.ly/sellerinteract

Ted Rubin is a leading Social Marketing Strategist, Brand Evangelist, CMO and Keynote Speaker. In March 2009 he started using and evangelizing the term ROR (hashtag #RonR), Return on Relationship™. His book, Return on Relationship, was released 1/29/13. Follow Ted on Twitter @TedRubin. He can also be found on LinkedIn, as well as http://tedrubin.com/.   You'll Learn: How Ted learned with Seth Godin in the early days of Permission Marketing. The value of tenacity & how it's helped Ted in his career. How Ted takes poor jobs and turns them into success. Why looking at the value of a relationship over time is more advantageous than day to day. The importance of knowing the difference between commentary and journalism. Ted's step-by-step roadmap to content syndication that maximizes return on relationship.   3 Key Points: Understand the value of relationships Why it's important to understand the difference between commentary and journalism. Own your online presence! Facebook could change terms and put you out of business.   Resources Mention: http://tedrubin.com/   Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon.  In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.   Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance.   Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)