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Follow us on social @doseofblkjoy and learn more about “A Dose of Support” from the 4A's (American Association of Advertising Agencies): https://docs.google.com/forms/d/e/1FAIpQLSdEW1U3sVdZRCQHPVtmwxAITUEA5I4ojWGAgKJMMp3Tc63l-A/viewform?usp=sf_link Dominique B. Fluker is a dynamic writer, editor, editorial strategist, speaker, moderator, aspiring screenwriter, and interior design storyteller based in Los Angeles. She currently is the Lifestyle Editor at ESSENCE Magazine. She's familiar with spearheading editorial strategy, video script curation, and influencer strategies to drive business results and brand awareness. Previously, Dominique served as SMB Marketing Manager at Instagram and Content Marketing Manager, Business Accounts, and SMB Growth at TikTok. Before joining Instagram and TikTok, she led consumer content at Glassdoor, voicing their B2C blog and amplifying employee stories within the Diversity and inclusion space. As a social media content and influencer strategist, Dominique produced high-performing digital content for powerhouse brands such as TIDAL, Adobe, AT&T, eBay, Air New Zealand, and more during her time at MWWPR, Edelman, and WeWork. Dominique consistently engages and inspires millennial women of color by profiling diverse public figures when she isn't supporting leading brands with data-driven digital storytelling. She's created multicultural content for iconic web and print publications like ForbesWomen, Glamour Magazine, ESSENCE Magazine, Travel & Leisure, Business Insider, and more. As a culture and entertainment enthusiast, she's interviewed legendary celebrities such as Oprah, Toni Braxton, John Legend, Tracee Ellis Ross, Sheryl Lee Ralph, Robin Roberts, Viola Davis, Gabrielle Union, Serena Williams, Regina King, Taraji P. Henson, Issa Rae, Elaine Welteroth, Tia Mowry, and more. Since 2021, Dominique has found solace in curating physical spaces while creating a name for herself at the intersection of digital content curation and editorial storytelling. She believes interior design is an extension of thoughtful storytelling. With DBF Interiors, Dominique brings her burgeoning interior styling talents to other modern professionals like herself, committing to curating enjoyable, comfortable, and inspirational living spaces for her clients. She has been featured as an interior design expert in Apartment Therapy, Martha Stewart, Hunker, Architectural Digest, and more. Dominique has a Master of Arts in Specialized Journalism from the University of Southern California. At USC, she was a Charlotta Bass fellowship recipient, Cowan scholar, teaching assistant, and research assistant for New York Times bestselling author Anna Tubbs.
Do you want to dive deep into the ever-evolving realm of influencer marketing? Then, let's get ready for a thought-provoking and informative discussion on driving business success and navigating the ever-changing landscape of entrepreneurship.Danica Kombol is a highly accomplished entrepreneur, digital marketing expert, and public speaker. She is the CEO and co-founder of Everywhere Agency, a prominent digital marketing agency based in Atlanta, Georgia. With over 20 years of experience, Danica has established herself as a leading figure in brand strategy, social media marketing, and influencer engagement. In today's episode, let's discover her invaluable insights, innovative approaches, and inspiring journey as we explore the dynamic landscape of digital marketing and the power of influencer engagement.------------Full show notes, links to resources mentioned, and other compelling episodes can be found at http://LeadYourGamePodcast.com. (Click the magnifying icon at the top right and type “Danica”)Love the show? Subscribe, rate, review, and share! JUST FOR YOU: Increase your leadership acumen by identifying your personal Leadership Trigger. Take my free my free quiz and instantly receive your 5-page report. Need to up-level your workforce or execute strategic People initiatives? https://shockinglydifferent.com/contact or tweet @KaranRhodes.-------------ABOUT DANICA:Danica Kombol is a true pioneer in the influencer marketing space, renowned for her exceptional accomplishments. As the founder and former CEO of Everywhere agency, she played a pivotal role in shaping the industry before its acquisition by MWWPR in 2020. Everywhere agency made waves by holding the Guinness World Record for the most socially networked message. It garnered numerous awards for its innovative storytelling campaigns for Fortune 500 companies.Recognizing the power of influencers early on, Danica also launched Everywhere Society, one of the first influencer networks. This platform fueled the agency's successful campaigns for high-profile clients such as Macy's, Carter's/OshKosh, Moe's, Newell Brands, Cox Enterprises, and Georgia Pacific.Also, Danica's remarkable contributions have earned her prestigious accolades, including being named Marketer of the Year by the Atlanta AMA in 2019. The Atlanta Business Chronicle also recognized her as one of Atlanta's "Women Who Mean Business."WHAT TO LISTEN FOR:1. What can we learn from a dynamic team to drive business success?2. What advice do experienced entrepreneurs have for aspiring business founders?3. What are effective networking strategies and relationship-building techniques in professional conferences?4. What is Chameleon Collective?5. What are the strategies for implementing 360 marketing campaigns?6. How can Monday morning meetings become more insightful and productive?7. What key considerations are involved in successfully transitioning between business ventures?FEATURED TIMESTAMPS:[03:23] Danica's Journey of Exploring Curiosity in Influencer and Digital Marketing[07:02] Entrepreneurial Growth and Leadership in a New Industry: Establishing and Scaling a Business[08:57] Learning from a Dynamic Team: Insights Gained from Driving...
Don't be performative, strive to be transformative. This week, Stephen Macias, President of MulitCultural Comms & PR at Rogers & Cowan PMK, joins Melissa to discuss the necessity and impact of multicultural communications.About Stephen:For almost 20 years, Stephen Macias created communication and public relations strategies that connect brands to consumers in the LGBTQ community, communities of color, and female-driven initiatives. Macias founded the D&I practice at MWWPR in 2014. During his time at MWWPR, he built an award-winning Diversity and Inclusion practice covering consumer lifestyle, diverse film and television projects, and nonprofits. He's worked with clients like Hilton Worldwide, Doritos, Amazon, FX, the San Francisco Gay Men's Chorus, and LA Pride. With an increasingly divided consumer base across the U.S., Macias has now at taken his work to one of the world's leading agencies, Rogers and Cowan/PMK to continue navigating successful campaigns for global clients with innovative approaches to reaching diverse communities.Topics covered:- The evolution of multicultural communications- Tips for improving diversity efforts- Great examples of multicultural campaigns- Utilizing value graphicsActions to take:- Don't use a cookie-cutter approach- Listen to understand- Think about the "why"- Combine your lived and learned experiences- Be confident about who you are and proud of where you came fromResources mentioned: - Doritos Dia de las Muertos campaign- Mastercard campaign with Jennifer Hudson- MVW Communications- PR Pro Gear
Earthshot is a non-profit co-founded by Mark Bernstein, who has an extensive background in pioneering innovative energy, environmental and sustainability solutions across academic, private, public, and non-profit sectors. His goal is to inspire people to take action on climate change through video gaming and augmented-reality immersive experiences. Mark's influence and expertise has reached the White House Office of Science &Technology Policy, the RAND Corporation, the State of California, and Pegasus Capital Advisors, as well as the MWWPR group.
The pandemic left a lasting impact on countless industries. As hybrid work models solidify and job listings start to multiply, the HR industry is settling into its new mode of operations. This week, Melissa is joined by Christina Stokes, the Senior Vice President, Director of Talent Acquisition at RUBENSTEIN.About Christina:Christina Stokes is the Senior Vice President, Director of Talent Acquisition at RUBENSTEIN, a New York City based strategic communications and reputation management firm with a roster of 400 clients representing leaders and groundbreakers across industries. Christina is a member of the Public Relations Society of America, as well as the PRSA New York chapter, and she is a contributor to the monthly PRSA Strategies & Tactics newspaper with her column, Hire and Seek. She also is a member of the Society of Human Resources Management. She has extensive expertise developing and implementing high-level talent acquisition strategies, coupled with employer branding and visibility initiatives. She is passionate about refining and enhancing employee engagement, company culture, and diversity and inclusion efforts. She currently serves as co-chair of RUBENSTEIN's inaugural DEIA Council. Prior to her role in leadership with RUBENSTEIN, Christina was the Director of Talent Acquisition for MWWPR. Earlier, she worked within recruitment/staffing firms (Phifer & Company, Stephen-Bradford Search, TTS Personnel), and she even spent time in market research (SIS International). She lives in Queens, NY with her partner, her daughter, and their two black cats. Follow Christina on Twitter: @NewYorkRosesFollow Christina on Instagram: @nycrosesConnect with Christina on LinkedInEmail Christina: CStokes@Rubenstein.com Topics covered:- The pandemic's impact on HR- The current state of the PR job market- Outlining upcoming trends- Identifying challenges in talent acquisition- Employee retention challengesActions to take:- Take time to refresh your connections- Maintain authenticity in virtual spaces- Be intentional- Shift with the timesResources mentioned:- RUBENSTEIN- PRSA- HBOMax's Locked Down- The HR Magazine Summer 2021 Issue- MVW Communications- PR Pro Gear
How has the recent economic shock of COVID-19 changed the landscape for acquisitions? Are buyers still buying? How are valuations and multiples impacted? More than ever, companies are now assessing if strategic acquisitions should be a part of their growth plans. To provide insights and answer questions like these, we interviewed industry leaders Peter Finn, Managing Partner of Finn Partners, and Michael Kempner, CEO of MWWPR. Tune in to learn about the market trends they're seeing and what they recommend for M&A moving forward during COVID-19.
Andrew Tolentino is a Senior Product Designer at Credit Karma designing experiences that help people make financial progress and buy their first home. His passion lies in mission driven, user-facing products that help people make progress towards their goals. At a young age, he started building his own websites, eventually transitioning to product and UX design through his internships at agencies like MWWPR and fullSIX. In his spare time, you can find him in a pottery class throwing clay on a wheel, hand lettering, or in the kitchen, baking regularly. In this episode, we talk about how Andrew spent 8 years designing at Credit Karma, handling multiple product managers, evolving his design process, why designers should be more vocal, and so much more.
Andrew Tolentino is a Senior Product Designer at Credit Karma designing experiences that help people make financial progress and buy their first home. His passion lies in mission driven, user-facing products that help people make progress towards their goals. At a young age, he started building his own websites, eventually transitioning to product and UX design through his internships at agencies like MWWPR and fullSIX. In his spare time, you can find him in a pottery class throwing clay on a wheel, hand lettering, or in the kitchen, baking regularly. In this episode, we talk about how Andrew spent 8 years designing at Credit Karma, handling multiple product managers, evolving his design process, why designers should be more vocal, and so much more.
Have you and your team defined the attributes of good clients? In this episode, Michael Kempner, CEO of MWWPR shares how his agency builds and maintains relationships to deliver top-notch work. Since the definition might vary given where your business is, what’s the profile of a good client for your firm today and are there enough of them out there? Conversely, we discuss the incredibly high cost of bad clients.
Guest, 5/14/18: Bret Werner, President, MWWPR by by David Reibstein
The Holmes Report's Diana Marszalek talks through this year's Super Bowl marketing and fan experience efforts, finding them both rather disappointing, on the latest Echo Chamber episode. Joining the show are BCW president Jim Joseph and fan experience director chair Jason Teitler, along with MWWPR president Bret Werner.
This week on The PRmoment podcast I’m catching up with Rebecca Blinston-Jones, UK managing director of MWWPR.MWWPR is a US-owned, mid-sized PR firm with revenues of $40-50m that employs around 250 people.In the UK it has revenues of £1.7m and employs around 20 people.Here is a taster of what Rebecca and I discussed: How her formative years at Text 100 played a huge part in Rebecca’s career 1.05 minsHow Rebecca met her husband at Text 100 1.40 minsHow Rebecca used to sign clients on the back of napkins during her time at Mantra PR How Mantra survived the dot.com crash and was then sold to Lowry Group and merged into Speed Communications. 4.30 minsHow Rebecca met and worked for Patrick Herridge at Mantra Communication, then they worked together at Parys Communications and then at MWWPR 6 minsHow Rebecca had equity in both Mantra and Parys - and why the trend of owners offering equity in exchange for fees is less popular than in the past 7 minsWhy Rebecca likes working for businesses when they are “early stage” 8.15 minsThe current “micro” acquisition trend in the UK PR market 10 minsHow PR firms are purchasing non-PR businesses 10.40 minsThe rise of independent mid-sized PR firms in London 11.40 minsHow in the US agencies have started setting up in tier 2 and tier 3 cities to address the cost of living in US big cities 13 minsWhy many mid-sized firms from the US have a “small” brand in London but big ambitions 14 minsRebecca talks about MWWPR acquisition plans 14.30 minsThe challenges of finding the right people for a senior team in London 20 minsThe risk of senior recruits going wrong 21.30 minsWhy Rebecca decided she wanted to become UK MD of MWWPR 25 minsWhy there needs to be equal childcare responsibility between a husband and wife 27 minsRebecca tells us about MWWPR’s growth plans for the UK business 30.30 mins
Flack Pack got a chance to go to Social Media Week in London! This year’s theme was “Closer." We explored the changes and impact that today’s rapid pace of technological innovation brings about, which includes social media. One discussion we had at the conference is a segment of today’s population that has some important and unique characteristics, and that uses social media pretty heavily. These individuals are called CorpSumers and they can have a big impact on brands and organizations. CorpSumers care about your values and are extremely loyal brand activists. In this episode, Rebecca Blinston-Jones, Gareth Davies, and Pippa Ellis from MWWPR’s London office share with us why this is a part of the population that you’ll want on your side—and NOT positioned against you. LINKS: Social Media Week London CorpSumers Rebecca Blinston-Jones Gareth Davies Pippa Ellis