Podcasts about Crowdspring

Jason Byer is the Marketing and Partnerships Manager at Crowdspring, a Chicago-based branding company that helps businesses, agencies, and nonprofits of any size create high-quality marketing materials through crowdsourced design contests. He is skilled in marketing operations, demand generation, ABM, and analytics reporting. He has a Master of Science in Digital Marketing from Rensselaer Polytechnic Institute and a Bachelor's in Business Management from the same institution.  Jason is also an Ironman finisher and a father of two girls. He is passionate about finding missed opportunities where a partnership can add value. He is also a strong advocate for diversity and inclusion in the workplace. In this episode, you will learn How an effective brand identity can impact an e-commerce business Key components to consider when building an e-commerce brand identity Strategies for creating a unique brand voice for an e-commerce platform Common pitfalls in building an e-commerce brand identity, and how can these be avoided Examples of some successful ecommerce businesses that have established a solid brand identity For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ Follow Arlen: Twitter: https://twitter.com/askarlen  Facebook: https://www.facebook.com/arlen.robinson.7  Instagram: https://www.instagram.com/arlenyohance/  LinkedIn: https://www.linkedin.com/in/arlenrobinson/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Branding is often a term that gets thrown around a lot, but what really is branding? How does it connect from the internal systems of the business to the external processes of interacting with customers? Is it just a mere accessory of the brand, or does it affect everything involving the business? Join us as Jason Byer explains how a brand is created, perceived, how it should be, and how it should definitely not be! Jason is the Marketing and Partnerships Manager at Crowdspring with years of experience in branding. In this episode, you will learn: ● How to create and sell your business or personal brand● How a brand is perceived, how it should be, and how it should not be● How branding affects sales selling and everything relevant to the business Jason and the Crowdspring team are offering free custom reports to help you assess your brand identity grade. Sign up for yours here! https://www.crowdspring.com/brand-identity-grader/.

On this episode of THINK Business LIVE: Build a brand your customers love with Jason Byer, Head of Marketing and Partnerships at Crowdspring, a 15-year-old brand helping businesses increase their revenue with a strong brand. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Jason Byer: Website: crowdspring.com Twitter https://twitter.com/crowdspring/ Instagram https://www.instagram.com/crowdspringhq/ LinkedIn https://www.linkedin.com/in/jasonbyer Facebook https://www.facebook.com/crowdspring

A brand is every interaction someone has with your business. Your brand identity is one part of that. Host Will Francis chats with Jason Byer of Crowdspring about what businesses of all levels, B2B or B2C, need to think about when approaching their branding, elements of authenticity and trust, and trends he sees coming down the line - like personalization and the rise of artificially generated designs. Jason's top tips on getting started on your brand or rebrand: 1. Look at other brands out there, not just your obvious competitors, and see who is offering a solution to a user's core problem. 2. Doing nothing is often a solution to a problem. 3. Think about where you can be different. 4. Then start the creative process. Check out Crowdspring's focus group tool The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. A full transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today If you enjoyed this episode please leave a review so others can find us! If you'd like to be a guest on the show, drop us a line at podcast@digitalmarketinginstitute.com.

In this episode of The Thoughtful Entrepreneur, your host Josh Elledge speaks with Jason Byer, Marketing and Partnerships Manager at Crowdspring.Jason talks about the impact he provides to CrowdSpring and his passion for helping businesses grow and shape their brand into something much stronger through the services they provide. He says they've curated their market heavily by bringing in talented people they've vetted and offering their clients dozens of different concepts and avenues to take their brand and see it come to life.Jason shares how important it is for their company to ensure their employees are doing the best job possible to be able to deliver quality results for their clients. He also talks about their selection process in terms of acquiring creatives and talent to join their team - making sure they recruit only the best people. The best part? The price is incredibly reasonable for the amount of work their clients get back.Key Points from the Episode:How Crowdspring Achieved Mass Interest Today?Partnership Opportunities with CrowdspringResources that Crowdspring ProvidesAbout Jason Byer: Jason Byer is the Head of Marketing and Partnerships for Crowdspring, a Chicago-based branding firm that helps businesses, agencies, and nonprofits of all sizes start, run, and grow their business through design and a denomination of quality. Crowdspring dramatically simplifies the design process by handling the complexity so that you can focus on getting great results. Crowdspring started to address a fundamental problem with the design process, most clients had little choice, and most designers had few opportunities to find clients. Jason is the oldest of 7 children. He was raised and attended school in Florida, but realized he needed to feel a change of seasons, so he moved to Chicago. He's equally comfortable reading The Game of Thrones and Dostoyevsky while training for triathlons and endurance races and brewing beer. He authored Get The Job: How to use personal branding to jump-start a career and dominate the competition.About Crowdspring: Crowdspring is the world's leading marketplace for buyers and sellers of crowdsourced creative services, including logo design, web design, graphic design, product design and even naming companies and products.Clients who need a new logo design, stationery design, web design, banner ads, marketing materials, product design, company name, product name or other creative content simply post what they need, when they need it and how much they'll pay. Once posted, creatives from around the world (more than 200,000 from 195 countries work on crowdspring) submit actual work – not bids or proposals. As the submissions come in, buyers are able to review, sort, rate, provide feedback and collaborate with multiple creatives until they pick their favorite.The Crowdspring community has worked with the world's best Brands, including Amazon, LG, Starbucks, Microsoft, Barilla, Philips (and many more), with many of the world's best agencies, and with tens of thousands of entrepreneurs and startups from 100 different countries.Since launch, crowdspring has been featured in many media publications and shows, including Forbes, New York Times, the Wall Street Journal, Boston Globe, Crain's, Chicago Tribune, Advertising Age, Chicago Tonight, Fast Company, SmartMoney, and many others. The company is privately held and headquartered in Chicago, Illinois. Links Mentioned in this Episode:Want to learn more? Check out Crowdspring's website at

It is time for another episode. I am Heneka Watkis-Porter, the host and creator of The Entrepreneurial You podcast. Welcome back to my regular listeners, and a special welcome to you if you are tuning in for the first time. Last week I spoke with Jason Byer who leads marketing and partnerships at crowdspring.com. Jason has reviewed the brands of thousands of businesses to help them increase revenue through Crowdspring, which is an online design and branding platform. This week, I am curious, as I will be talking with someone, who, after a brush with suicide, realised he wasn´t living the life he truly wanted. Before we get to that, I want to express gratitude to The Jamaica Stock Exchange, who continues to support this podcast and has been since 2017 when I started. My guest on episode 298 of The Entrepreneurial You is Kevin Palmieri. Kevin is the founder and co-host of the Next Level University podcast. Early in his life, Kevin found “success”, but after an attempted suicide, he realised he wasn´t living the life he truly wanted. He became passionate about self-improvement and decided to make it his purpose in life to impact as many people as possible by becoming a role model podcaster and speaker. His podcast is one of the top 100 with over 1000 episodes and is listened to in over 125 countries. PODCAST REVIEW: Heneka is the Real Deal: I am really inspired by Heneka's work with this platform. Her energy and passion come through in each episode. I started as a guest and now I am a big fan and continued listener. Keep up the excellent work! Keisha B Money Maven, Jamaican based in Canada If you wrote a review send me an email at henekawatkisporter@gmail.com let me know so I can shout you out right here on the show! Contact Jason: https://www.linkedin.com/in/jasonbyer/ Thank you for tuning in to this episode with Kevin Palmieri. What's the standout moment for you today? Send us your feedback at henekawatkisporter@gmail.com or on social media @henekawatkisporter. Remember to follow this podcast on your favourite podcast app or connect with me for all things Podcasting at henekawatkisporter.com According to the Scriptures: “I will give you thanks in the great assembly; among the throngs I will praise you.” ‭‭Psalms‬ ‭35:18‬ Stay connected with me elsewhere: linktr.ee/heneka_watkis_porter --- Send in a voice message: https://anchor.fm/the-entrepreneurial-you/message

In the latest episode of Marketing B2B Technology, we interview Jason Byer, Marketing and Partnerships Manager at Crowdspring. At a time when attention spans are shortening and competition rising, having great design assets can be vital to a successful marketing campaign. Crowdspring is a collaborative design platform that simplifies the design process. Jason discusses how businesses can produce great designs whilst sticking to strict brand style guides, and the importance of the creative brief. He also shares why he thinks marketers shouldn't get hung up on the tactics and the advice he would give to someone just starting out in their marketing career.

Are you ready to start your New Year off with some amazing advice? We have just the episode for you! Today we have Jason Byer, Marketing and Partners Manager at Crowdspring. Jason discusses with Casey Cheshire the two main problems that companies tend to run into and listens to Jason dive into immense details on how to solve them. He also talks about the challenges he has faced in the past. Jason gives us his tips on how to align your marketing strategies with your company's core values. It is incredibly important that everyone in your company understands and follows the core values. Tune in to this great episode.     Busted Myths: Most marketing is just busy work. It just tries to make us feel good.  Takeaways: Marketers get paid strategies, direct mail, optimizations that make buttons change colors, and raised percentages. The challenge that nobody talks about is most of it doesn't matter.  It is always important to run tests in your company. Once the tests have been run, you can then decide, is there something there in the tests or not. You have to be hyper-vigilant of the fact that these tests can get away from your company. You want to understand what the company's core goals are and make sure your marketing strategies align with those core goals or else all you are doing is making yourself feel good rather than focusing on what is important. There are two main problems that companies tend to run into. The first one is insecure marketers. The second thing is it creates this cycle where innovation becomes a little bit easier. It is always key to think of unique ways to solve a challenge. Coming up with a variety of different solutions will help find the perfect solution that works to use on any future problems.      Quote of the Show: “You want people to feel empowered to want the company to succeed rather than their individual projects.” (14:12) Links: Twitter: https://twitter.com/JasonByer  LinkedIn: https://www.linkedin.com/in/jasonbyer/  Company: https://www.crowdspring.com/  Book: https://www.amazon.com/Get-Job-personal-jump-start-competition/dp/168273403X  Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube: 

In today's episode, we speak to the Marketing and Business Development Manager of Crowdspring, Jason Byer. He talks about the importance of good personal branding, learning the ropes of marketing, and how he used the same strategies to be where he is today.   Jason Byer is the marketing and partnerships manager for Crowdspring, a Chicago-based branding company that helps businesses, agencies, and non-profits of any size start, run and grow their business through great design and naming. Crowdspring dramatically simplifies the design process by handling the complexity so that you can focus on getting great results. Crowdspring started to address a fundamental problem with the design process, most clients had little choice, and most designers had few opportunities to find clients.   Jason is the oldest of 7 children. He was raised and attended school in Florida but realized he needed to feel a change of seasons, so he moved to Chicago. He's equally comfortable reading The Game of Thrones and Dostoyevsky while training for triathlons and endurance races and brewing beer. He authored Get the Job: How to Use Personal Branding to Jump-Start a Career and Dominate the Competition.   Learn more about Jason and Crowdspring: Website: https://www.crowdspring.com/ https://www.crowdspring.com/brand-identity-grader/   Email: jason@crowdspring.com LinkedIn: https://www.linkedin.com/in/jasonbyer/ ——— I love connecting with Work at Home RockStars! Reach out on LinkedIn, Instagram, or via email   Website

Brand Identity Definition If you're selling your products on a website, it's important to give your brand an identity. The best way to do this is with a brand strategy. A brand strategy can help you understand what makes your product different and how to communicate that to customers. It also helps you decide when it's time for a rebranding project! What is a brand identity definition? A brand identity is everything your customers associate with your products and company. A brand strategy is a plan that helps you decide how to communicate your brand. This includes things like what your logo will look like, what colors you'll use and how you're going to talk about yourself. It's all about understanding who your customers are, what they need from your product, and how you can meet those needs better than anyone else! Timestamps for Podcast [00:35:02] Intro: Curated Marketplace For Custom Design [01:41:77] What is Brand Identity? [03:37:07] Crowdspring Offers A Wide Variety of Designer Types [06:49:41] Brand Perception is Guided By The Companies [09:37:82] The Product Has To Be Good But So Does The Whole Experience [12:07:36] What Are The Steps In Creating A Brand Identity From The Beginning? [12:38:30] The Core Brand : Visual Identity [14:03:35] Transferring Your Design Into Packaging [16:37:32] Brand Consistency [18:13:38] How Do We Get Consistency? [20:53:53] How Do We Create Brand Guidelines? Is it Necessary to Hire Someone? [23:03:76] Branding and Packaging [27:22:64] Crowdspring and their Services About our Guests- Jason Byer and Crowd Spring Are the  99 Designs of e-commerce with two tweaks. Firstly, they have a very highly selected set of designers.  Secondly, their designers  include  industrial designers (aka product designers). Get Your Free Custom Brand Report Here ! Get a $35 Off Your First Product Here : Get It Here !  What Does a Successful Brand Identity Look Like? If you want to build a successful brand identity, you need to start with the basics. Brand identity is the sum of all the elements that make up your brand. This includes not only what you say about your business and how it's doing, but also how others perceive these things by looking at your logo and website, reading some of your content on social media, or watching videos on YouTube. A successful brand identity is one where all these components work together as part of an overall strategy that helps customers understand what makes this company different from others in its market niche. It does this through: A well-defined promise or value proposition; Clear messaging (whether verbal or visual); Consistent branding across platforms; and Appropriate use of colours, fonts and imagery How to Create a Great Brand Identity for Your eCommerce Business A great brand identity is one that is recognizable and distinct. This means that it should be consistent across all channels, including your website, social media platforms, packaging and marketing campaigns. Being consistent with your brand identity will allow you to establish trust among consumers. That helps them feel comfortable making purchases from you. Your logo is the key component of this. Make sure it stands out from other logos. That way, customers can easily identify it as belonging to your company. Your logo should also be memorable so that customers don't forget about you after they've made their purchase. By using the same colors, fonts and images consistently throughout all aspects of your business operations (including packaging), you'll create an environment where customers are comfortable making purchases from you. They know exactly what they're getting into when they see one of these characteristics associated with any type of product purchased online. How to Get Consistent Brand Identity Creating a strong visual communication system helps make sure everyone at your company knows how each other's work fits into the bigger pictur...

Brand Identity Definition If you're selling your products on a website, it's important to give your brand an identity. The best way to do this is with a brand strategy. A brand strategy can help you understand what makes your product different and how to communicate that to customers. It also helps you decide when it's time for a rebranding project! What is a brand identity definition? A brand identity is everything your customers associate with your products and company. A brand strategy is a plan that helps you decide how to communicate your brand. This includes things like what your logo will look like, what colors you'll use and how you're going to talk about yourself. It's all about understanding who your customers are, what they need from your product, and how you can meet those needs better than anyone else! Timestamps for Podcast [00:35:02] Intro: Curated Marketplace For Custom Design [01:41:77] What is Brand Identity? [03:37:07] Crowdspring Offers A Wide Variety of Designer Types [06:49:41] Brand Perception is Guided By The Companies [09:37:82] The Product Has To Be Good But So Does The Whole Experience [12:07:36] What Are The Steps In Creating A Brand Identity From The Beginning? [12:38:30] The Core Brand : Visual Identity [14:03:35] Transferring Your Design Into Packaging [16:37:32] Brand Consistency [18:13:38] How Do We Get Consistency? [20:53:53] How Do We Create Brand Guidelines? Is it Necessary to Hire Someone? [23:03:76] Branding and Packaging [27:22:64] Crowdspring and their Services About our Guests- Jason Byer and Crowd Spring Are the  99 Designs of e-commerce with two tweaks. Firstly, they have a very highly selected set of designers.  Secondly, their designers  include  industrial designers (aka product designers). Get Your Free Custom Brand Report Here ! Get a $35 Off Your First Product Here : Get It Here !  What Does a Successful Brand Identity Look Like? If you want to build a successful brand identity, you need to start with the basics. Brand identity is the sum of all the elements that make up your brand. This includes not only what you say about your business and how it's doing, but also how others perceive these things by looking at your logo and website, reading some of your content on social media, or watching videos on YouTube. A successful brand identity is one where all these components work together as part of an overall strategy that helps customers understand what makes this company different from others in its market niche. It does this through: A well-defined promise or value proposition; Clear messaging (whether verbal or visual); Consistent branding across platforms; and Appropriate use of colours, fonts and imagery How to Create a Great Brand Identity for Your eCommerce Business A great brand identity is one that is recognizable and distinct. This means that it should be consistent across all channels, including your website, social media platforms, packaging and marketing campaigns. Being consistent with your brand identity will allow you to establish trust among consumers. That helps them feel comfortable making purchases from you. Your logo is the key component of this. Make sure it stands out from other logos. That way, customers can easily identify it as belonging to your company. Your logo should also be memorable so that customers don't forget about you after they've made their purchase. By using the same colors, fonts and images consistently throughout all aspects of your business operations (including packaging), you'll create an environment where customers are comfortable making purchases from you. They know exactly what they're getting into when they see one of these characteristics associated with any type of product purchased online. How to Get Consistent Brand Identity Creating a strong visual communication system helps make sure everyone at your company knows how each other's work fits into the bigger pictur...

This week's podcast covers all things branding with the branding genius, Jason Byer. Jason is the marketing and partnerships manager for Crowdspring. Crowdspring handles all things branding, from logos and company names to website design and is the best place for businesses to make their mark.Listen to find out more about:The 33 categories of brandingWhen SMBs should bring in an expertUsing branding to drive affiliate partnership signup[10:00] - Why a welcome email is important and what to put in it[13:00] - Should you go with a generic or custom logo?[18:00] - Crowdspring's approach combining branding products and education[20:00] - The useful nature of Canva designs for SMBs[31:00] - The simplicity of effective brandingRate, Review & Subscribe on Apple Podcasts “I love AffiliateINSIDER's Affiliate Marketing Podcast.”

Simply grab your $35 discount off Crowdspring marketing, company naming, tagline, social media web design, graphic design and so much more by using my code: https://crowdspring.com/partner/promo/logodesigntapfiliate35/?ref=coachmarkinmanila Expert in Coaching French, Arabic, Korean, Japanese, Russian, Spanish and Brazilian ESL speakers and business professionals from UAE - Dubai, Abu Dhabi - Saudi Arabia, Qatar, Oman, Jordan, Iraq, Tokyo, Moscow, Seoul, Madrid. Join My Academy: https://coachmarkinmanila-esl-ielts-oet-academy.wildapricot.org Love my podcasts? Buy me a coffee to help me continue creating FREE new content: https://donorbox.org/eslbusinessenglishexperts-mark-in-manila-cambly Check me out on YouTube:https://youtube.com/@coachmarkinmanilaeslwealth Read my articles on: https://medium.com/@coachmarkinmanila Magoosh provides online test prep for the GRE, GMAT, ACT, SAT, LSAT, MCAT, TOEFL, and IELTS: https://fxo.co/1261319/coachmarkinmanila1 Learn English on Preply: https://fxo.co/1261319/coachmarkinmanila Ask me on Telegram: https://t.me/eslbusinessenglishexperts Join my FREE English Tips and Success Newsletter: https://coachmarkinmanilanlpcoaching.company.site/Coach-Mark-In-Manila-Wealth-Health-ESL-English-&-Career-Success-Creation-Newsletter-PLUS-FREE-Instant-Money-Creation-Links-p495003506 Grab a Cross-Cultural FREE 30 minute Zoom coaching session and check of your expressions http://www.eslbusinessenglishexperts.com/cross-cultural-training-coach-mark-in-manila.html 1-1 Zoom / Telegram / WeChat video Advanced Business English Coaching with Coach Mark In Manila: Book: https://coachmarkinmanilanlpcoaching.company.site/ESL-English-1-1-Advanced-Business-English-IELTS-or-OET-Coaching-Success-Sessions-Coach-Mark-In-Manila-p504825560 Executive Coaching: www.initial-impact.com Have your IELTS / OET / Business Writing Checked, Corrected and Graded: https://coachmarkinmanilanlpcoaching.company.site/x-10-Tasks-IELTS-OET-Writing-Correction-And-Feedback-Service-p504806078 Have your Speaking Checked, Corrected and Graded: https://coachmarkinmanilanlpcoaching.company.site/x-10-Speaking-Recordings-IELTS-PART-2-OET-Recorded-Speaking-Correction-And-Feedback-Service-p504782211 --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/markinmanilacamblyesl/message Support this podcast: https://anchor.fm/markinmanilacamblyesl/support

This episode is sponsored by Hostfully. You can discover more about Hostfully at our Virtual Vendor Showcase: https://vacationrentalformula.com/hostfully Listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS466 Want to get access to some of our best tools? Get The Toolbox >> https://www.vacationrentalformula.com/toolbox

That sounds crazy, but if you want to target your ideal audience you have to narrow your branding which by definition will ignore some people. Trying to appeal to everyone will get you mediocre results and a mediocre business.  How do you narrow your branding and brand identity to reach your ideal clients. Jason Byer tells you where to start and what steps you need to take. He works with Crowdspring who has helped thousands of businesses narrow their branding and achieve more success.      Take Aways from this Episode What is a brand verses a brand identity Do you need to rebrand Why do we use logos Where do you start with your branding Why images speak to our brains better

Why does knowing the difference between branding and brand identity matter? Because entrepreneurs all too often approach brand-building in the wrong order. Jason Byer, Head of Marketing and Partnerships at Crowdspring joins Cash In On Camera to explain brand vs. brand identity along with practical next steps to build a stand-out business. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/5Rh_awc0ijs --- Send in a voice message: https://anchor.fm/sherylplouffe/message

Jared brings on Jason Byer with Crowdspring to discuss branding. Crowdspring helps business owners grow their brand by offering multiple services like logo design. Jared and Jason relate this to trucking and how something so small can have a huge impact.   Visit Crowdspring here: https://www.crowdspring.com/  

Today John meets Jason Byer from Crowdspring to discuss brand marketing and how important it is to have a strong brand for your vacation rental. A strong brand communicates your core offering to your guests. If you would like a FREE review of your direct booking website or brand identity review for your listing please email me at john@vacationhomehelp.com. Jason and I would like to gauge interest - would you like your listing / vacation rental website reviewed live by Jason? Let me know!More info: https://www.crowdspring.com/brand-identity-grader/https://www.crowdspring.com/blog/brand-identity/ Crowdspring.comjason@crowdspring.com

Great Advice on Personal Branding for Real Estate Agents 2022 What is the difference between a brand and a brand identity? Are brands just reserved for big companies, or do individuals and small companies also have a brand? https://www.crowdspring.com -------------------------------------- The Hosts of The Mail-Right Show Jonathan Denwood & Robert Newman https://www.mail-right.com jonathan@mail-right.com 775-372-6322 https://www.facebook.com/mailrightusa -------------------------------------- Robert Newman InboundREM https://inboundrem.com

So what we're gonna be chatting about today is brand vs brand identity. What the hell is it? Is my broker my brand? Are you the brand? Why do you need it? Why is it important? I'm telling you right now that if you do not focus on your own personal brand, you're going to be out of businessJason Byer serves as the marketing and partnership manager at Crowdspring, where he helps businesses and individuals grow their brand and make more money.Three Things You'll Learn in This EpisodeWhat is your brand?What are the components of a brand?Why is a brand important?ResourcesCheck Out His WebsiteReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Cuevas a real estate marketing. This podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get startedWhat's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast, folks already chatting about today's What the fuck do you do in a recession? I just did a video on this. And I was just talking about how important brand isbrand brand brand and a recession because you cannot rely on lead generation because everyone's buying and selling habits have changed. So what we're gonna be chatting about today is we have like the brand master from crowdspring. And we're gonna go through brand identity versus brandied. What the hell is it? Is my broker my brand? Are you the brand? Why do you need it? Why is it important? I'm telling you right now that if you do not focus on your own personal brand is business, you're going to be out of business. I've been saying this for last five fucking years on the damn show. So we're gonna go here, and I think you're gonna prove my point. So without further ado, let's go ahead and introduce our guest, Jason buyer. Jason, how are you? Good. I'm great. Let's do it. Why don't you tell everyone a little bit about whom you are. And we'll get right into, like all kinds of questions for your so I lead marketing and partnerships@crowdspring.com. And we help agents or agencies, small business owners, real estate agents build their brand that starts from that name that you're going to use if you're not using your brokers name and the logo and visual identity. And yeah, it's branding is that secret sauce, it's that it's what sets you apart. It's, it's not difficult to find a real estate agent, right? It's difficult to find one that you'd like working with. And that's really what we're trying to convey through the brand. And remember, like, these are the stats are there, they're sickening. At I think plus percent of people said they'll use their agent again, but only 29% do. Mainly people don't stay in touch with them. But it's impossible to be remembered without a brand. You know, people don't remember. Mike Cuevas remember real estate marketing, dude, dude is my brand. But when I get done with the show, I'm gonna go turn into Mike. So you have to have a brand. You guys, it's whom you are. It's what people read. You remember people buy think about your own viewing habits, and content, habits. Whatever you create, you're drawn to certain things, right? People are drawn to certain things. We're drawn to different brands. And that's honestly how our, my mind works. And I'm pretty sure it's about just the way the human mind is. So let's dig deep into it.I think real estate agents don't see themselves as a brand, mainly, because they're they look at themselves as a person, human. I'm not a brand. I'm a human being. I'm a salesperson chasing the check. Do you mean brand? How do you how do I how do you do that? Absolutely. So let's first define the word so we can get that out of the way. Because a lot of us think brands are corporations. It's apple, it's Nike, it's not us, right? And so a brand is, is every interaction somebody has with you or your company, right? Depending on who you're you're really representing. It's everything from the presence of your vehicle doesn't have to be a nice car, but it's got to be clean. Right? You know, when you open up the door to papers and stuff fall out and your old gym bag and things like that, right? That's part of your brand. That was my car for sure. When I was selling houses. Exactly. Right. So how quickly returned phone calls, you know, your your voicemail, the email that you use, are you still using the MSN or Yahoo email, people judge that right? So this is your whole brand makeup is every little interaction. brand identity is everything visual about your brand. So these are things like your logo and the marketing materials, the color, the font that you use, even your name because you spell that out in different areas. And so that's your brand identity. And so when you think about like, you know, do I have a brand as a person, we all have a brand. But are we actively shaping it? Are we trying to control here's the thing is that even even Apple and Nike can't completely control their brand, they can only direct it, because you and I is the consumer and as the person looking at that company, we control the brand. We are the ones who who have certain thoughts about what this company or person means to us. What our goal is, is just to help provide the train tracks the rails to keep our brand moving in a direction that we want it. Do we want to be known selling to affluent individuals, or to budget conscious first time buyers. There's a market for each, but we should be conscious of the fact of who we're actually talking to. And not just you know, make it up on the fly. Well, I thought every real estate agents logo should be a roof with their initials and or maybe a set of keys next to it though. Yeah. And that's the problem, right? So everybody thinks that way. And there's certain industries that are very guilty of this. dentists, lawyers and real estate agents, you know exactly what that that logo is going to look like and therefore it means nothing to you. Right so when you goout, and you spend all this effort, time and money to attract leads, you look just like somebody else. And it's and you want to have that separation, it's what we find with with free designs or something that's cheap. There's simply just mashups of certain industry symbols. And it doesn't mean you have to avoid them. You can still incorporate things like you know, keys and homeownership into your design. But there's ways to do that, that make them look more custom, that you actually took time to create something that that looks unique. So a lot of people, here's here, I'll tell you what their reservation is right off the bat, though. Well, if I if I do that, I might turn off some people.What do you answer to that? Good? You know, like, that's what we're trying to do. We're trying to niche down. We're trying to find out, you know, who do we want to work with? And, you know, can we speak directly to them? Because if we're not speaking to them, we're speaking to nobody, right? If we're saying we service, every client, every every person at whatever stage in life in any geography, we just look like somebody generic, right? But if we say, we're only interested in selling a million plus homes in this area, that's very specific. And now I want to work with you because I don't want you to say you have to leave to go help some kid by his first house, right? Or maybe it's the opposite. Maybe you want to go after the person whose first time homebuyers because they're like, look, this isn't my third house. I've gotten a lot of stupid questions I'm going to ask, and I'm gonna feel really bad. You know, asking somebody who only sells to folks a million plus, that's not me. Right? And so you want to brand yourself. And when you start talking about branding, you know, what matters is let's let's go with colors, right? So colors have meaning. So if you're targeting an affluent market, your best to use colors that create trust, like blue, or black and gold, which create affluence, or feelings of affluence. If you're going after maybe first time buyers or you're branding yourself, it's kind of fun, maybe using some funky colors, you know, you're using the purples and the pinks. And we've, we've seen Realtors do this? Well, you know, they're known as the pink realtor. And they're saying, Hi, I was just gonna say that the that was one of the best brandings I've ever, ever seen. There's I forget who the guy was a tough dude, the guy was like six, four huge, like, muscle builder. And he was the realtor. So it was like, so perfect for him. Because you just remember, you don't expect to see the big burly guy in a pink shirt every day. But that's that was his brand. And he views it as his uniform. Right? Absolutely. So like, there's a great point, you want to find those additional areas to insert your brand. Right? So some of the obvious ones are, you know, the sign in the front yard. But can you do a vehicle wrap on your on their kid? Can you do something on the outside? Can you do a big mural on the outside of your building? If you have a physical location, right? All of your outdoor advertising, or marketing flyers, this should all have your brand, you shouldn't be second guessing what color am I going to use? What font am I going to use? It's whatever you've defined as your core identity. Sure. So you might see someone who focuses with military or VA, maybe do some cat some camouflage. I've done a bunch of dog tag stuff. I've done a bearded realtor, and I call this show beard budget. Like there's all kinds of stuff you guys can do. But you have to remember that when you fall in line, like with everybody else, you're just a sheep and no one sticking out. And when everyone's selling the exact same service, it's not helping you any. The truth of the reality is, is that the more you stick out brand is the one thing that it is your one thing and you have one, I'm gonna give them a couple examples on these so they could follow it. I'm gonna give you one I'm doing right now. So I'm going to have her on the podcast because it's just an amazing story. But I won't say her name yet. But we're building a brand versus a brand new agent. And she her son was lost to brain cancer. And she was actually in the State of the Union. She got called out by President Obama and then and she was like the girl on when they do the state of you. And they always clap for someone that was her. Right? So as a few years ago. So what you did when when your son pass, she started this thing called kitchen and get cancer.org. Right? And she became a philanthropist in the last 12 years. It's all she's done. She's meted and greeted and rubbed shoulders with very famous people, rich people, fluid people, you name it and she did successful but when COVID hit, she got crushed, took away all the goddess took away everything else. So she's becoming a real estate agent. So we did with her. I go what do you really want to do with yourself? She goes off. I just want to save kids lives. I want to bring awareness as cancer I go, Okay, well, here's what we're gonna do. We're going to create a program and we call this program Johnny's house. Johnny's house is your son's name, and every time there's 10% of her closings will go to Johnny's house. Now we're going to license the program to other realtors who also want to give back. Sure, but everything she does is about giving, giving, giving, giving. So she could go out there and create content on say businesses in her community that also give back. Sure he's going to help us golfers that's all brand new guys. And the difference I think was what we're saying here is that there's a difference between brand versus brand identity. brand identity is going to be the stuff the visual crap, but the brand is going to beWhat the fuck it stands for? Exactly, no, that's a great example. Absolutely brilliant. Because you're, you're looking for a way to set yourself apart, right? Because at the end of the day, somebody's going to be trying to compare you, and they're gonna go to the fees, right? They're gonna say, Wait, you know, 4%, you know, so you know, I'm in a more rural area, guys, we're still 6%, which is just wild being in Chicago, you know, they got pushed down to 1%. And everybody's, either way, everybody's still competing for the small pie. So if you can say, here's what we do with that money through Johnny's house or something like that, that's part of that brand story, you're trying to create beauty 100%. And we talked about one, good one, because because some of your listeners might be thinking, Okay, I don't have such a clear picture of my niche, right, I don't have a charity that I want to create or support. I don't. Right now, I'm just trying to chase leads, I'm not necessarily wanting to pigeonhole myself into one market or the other. One thing that you can do is start now, with the goal of simply rebranding refreshing in a few years, you don't have to have the entire roadmap pictured, right? So Amazon wasn't Amazon and Jeff Bezos had it was to sell books initially, and look what it grew into. You start with something simple, and it's expected that you rebrand you refresh in a couple years when you have that define. But don't forget that like, the best time to plant a tree was 20 years ago, and the second best time is today, you want to start taking that action, right? So do something to start creating a little bit more of a brand of focus, with the intention of updating that every couple of years.What do you think?Can you have a brand without a brand identity?It becomes difficult, because the brand identity is that that quick symbol, we process visuals, you know, 1000s of times faster? And so yes, I could tell you who I serve? And what I do? And how great you know, my closing is and all that, but are you really going to listen to me for a couple of minutes while I ramble on. But if you see a logo that's using, you know, you mentioned the military example, it's using sharp angles, you know, to show toughness, it's using kind of a camo or dark green or gunmetal color, you're starting to paint a picture, okay, this guy either is of that, or he's focusing on vets, you know, it starts to and that just opens up a whole new brand, right? If I'm dealing with a vet, you know, there's a certain level of expectation that I have working with him. And I'm excited by that, right. And so you really, can't you, I suppose you could, but then you'd have to sit down with everybody and explain yourself instead of just allowing them to visually process it. So if you guys caught what he said,visual imagery is processed through the brain faster than anything else. That means faster than what you hear. It's more imprinted. And this isn't this is just the way that we're wired. I bet you you read the same book, I did look at the power of visual storytelling.I'm looking at it right here. And I so do that it was one of the best books I've ever read, when it just really changed my outlook on so many different things. But what they say in the book, though, is they go back and the way I always understood and this is when it clicked for me was that if you go back to like Egypt in the cave days, what the hell was on the walls, right, just a bunch of hieroglyphics. Those are pictures. And that's how the ancient humans told stories before words were created. So our brains are wired, God made us this way. Like we tell pig, we tell stories, but we intend, and we have stories that we do through pictures. So when you have your logo, like if I just have my logo on this video, I'm constantly branding, branding, branding. Now, let's talk about elements of a logo, because all people are gonna be like, oh, like when I build a logo, I just need to accomplish three things for me, I needed to tell story, I needed to remind people, what the hell you sell to make money. And then I need to reflect your personality into it. As long as I have those three elements, that logo will turn into your most powerful marketing piece you ever do. Because you don't even have to talk about real estate, you just have to show it. Exactly, exactly. And it's going to follow you around on every piece of marketing that you do, right. It's expensive doing direct mail, it's expensive, creating these relationships where maybe somebody sends an email, to introduce you, you want to make sure that it's it's a big deal buying and selling a house, you know, it's a lot of money at stake. It's a lot of trust that we're putting into a realtor, you want to make sure that that you have those opportunities to keep building that trust as you go along. And that's a great place to keep inserting that logo. We did a this morning, I was scripting a video for one of our clients. And he's a VA veteran himself. He's a mortgage broker, but he's in the north. He's like in the Seattle area up there wherever that basis, but so he does a VA buyer bootcamp. Alright, so every 30 days, he does a VA buyer bootcamp, he knows exactly who and his audiences. Well, he's having it at a veteran owned brewery. Okay, guys, so like, you have to make sure in all of his videos, there's an American flag in the back. Right? Right. So it's, it's it's what can you own that be proud of it and fill out those additional ways you can insert it, that's a great example. You could have chosen any venue to have this. Instead, he's further pushing this idea. We support that. Yeah. And that's what people are going to remember. You know, there's so many examples that you know, I could give you guys and but you have to really be willing to do it.I always tellpeople especially with comes on video. I don't believe you can be successful on video without first identifying your brand because what the fuck are you gonna talk about? Right? You're gonna run out shit to say I can only talk about real estate for so long. Like I'm telling I'm gonna talk about dude want to buy or sell real estate? Fuck no, no one's gonna listen to that guys, it doesn't work that way you got to, you have to stay in communication with people because once you have your brand identity, how you build your brand, at least with your database, it's your consistent communication to the same audience over time. It's very simple. If you stop talking to them, they're gonna cheat on you as another real estate agent. It happens every day go on Facebook right now there's about 4 million Realtors crying because they just logged on and someone named cousin believer and Sue just got a referral from a family member that forgot their real estate. Right? That's that you don't you know what the only reason that ever happens to by the way is because blood is thicker. Or blood is was a blood is thicker than relationships Trump All right blood is what the hell's the saying? I can't think now I'm struggling with it. You know, I'm talking about right I do my tongue. But yeah, guys, I mean, there's so many different things you can be doing. But you have to be willing to do them. A lot of people to I see are like veryhesitant to express themselves and really niche down. Sure. And I always tell them and answer that question. Real simple. I go, if you believe you're the right person for the job, it becomes your obligation to scream it from the rooftops? If not, you're not the right person for the job. Right? When I think this is that hard look, right, that you mentioned with, I forgot the person's name, but you know, creating this Johnny's house charity, and then she has a story, right, she has something impacted. You've mentioned the vet use of it. You know, some of these might not be as obvious we might not be event we might not have lost somebody to cancer. So we've got to start thinking about what's our own either struggle, or what are we passionate about? Right? Did we come out of debt quickly? Right out of the gate? Did we have massive debt and brought that back under control? These are? These are hero type stories, right? I think too often, you know, we want to be the hero in the story. And instead, we want to be the guide. Right? So we want to guide somebody else who and make them the hero, right? Champion them. And so we have to understand what are we good at? Who are we good at talking to? You know, what's kind of our, our, you know, superpower is too strong of a word, but what just comes natural to us, you know, to be able to communicate, and that's probably a very specific audience. What do you do on the weekends, that's your brand.You know, if you're out there, and if you're if you're, if you're not proud of it, start doing something that's more exciting, right? If you're not proud of it, you're just a miserable human being. I mean, that sucks. Don't overthink it. It's much easier than you guys think. But I telling you like this whole real estate agent business is getting shaken up to the ground. And the only way you're going to compete against the dollars being thrown against your profession is through personal brand and relationship with the people you already know like and trust. Right? You're not going to outspend them and lead generation guys, tell me I'm telling you the conversation revenue back end with some of these funds, you will never outspend them on lead generation, there's billions and trillions of dollars being poured into the market to take real estate agents out of the equation. And the only way you're going to fight back I swear to God is going to be through your personal brand. Well look at look at every industry, look at how you can sell something on Shopify, and compete with Walmart, right in Amazon, where it's much more convenient. It's cheaper, it's guaranteed. You're only able to do that because of this brand. Right? And it doesn't like you said I'd like to keep focused on Don't overthink it. Look, I've got two kids. You know, a lot of my weekend is taken up with taking care of the kids, right and making sure that they're successful, that can be part of the brand too. You don't always have to be rock climbing, whitewater rafting and elk hunting like we were talking about right before the right and so but if you're doing those things as well, that can certainly help and start start seeking those out. Yep. I like it, man. What, oh, I think we sort of covered a lot of this stuff here. And it actually gets a lot of time. You know, it's really one of these. It's one of these tactics that you have to really sit down and start thinking, Okay, who do I want to focus on? You know, how can I start inserting this brand through a visual way? This is why it helps starting with a logo, or refreshing your current logo because it gives you that foundation, it says okay, here's my my colors, here's my font. Here's my style, and now I can give that to somebody and start inserting that in other parts of my marketing. And it should be something you come back to you should come back to this regularly. Okay, did I make a mistake? Do I not like this market? Is the market too big or too small? Do I am I not strong enough in this area? Should I rebrand or refresh? No problem with doing that you don't have to like start this and commit to it for 10 years. It's a process and what you what you can do if you've been doing this for if you sold at least 10 houses in the last 12 months just average your clients that's your brand. Yeah, right. Well, you're gonna know we had a we had a client she's been we've been creating content for her for like 18 months and she's finally figured out what her brand is and she's realized that she's attracting young black entrepreneurial people love it own and yeah, we're going all in on and now we're gonna have a whole brand series just going through it and you can take it one step further by owning that market, right? You're not doing that for the nation.It's for one area Chicago, you know, the riches are in the niches she'll she'll go further because there's not a shortage of people to sell houses to last time I looked over live somewhere unless you're a bum. Right? Absolutely. So, folks, this is a really, really good stuff. Jason wants to go ahead and tell them how they can reach you more about crowdspring. And then we could get this thing wrapped. Absolutely. So if you go to crowdspring.com, you can see we've got, we publish our pricing, it's actually a fun process, you get to see dozens of designs for your brand submitted, pick the one that you like, and unlimited iterations to move that forward, 100% money back guarantee. And if you want to get your brand reviewed, we do free brand reviews, where we actually give you a 10 page custom report to break down different areas of your brand that we think are either strong or could use some improvement. And we're happy to provide that to us. If you go to crowdspring.com and reach out to support on there. We'll send you your customer customer review. Cool thank you and thank you guys for listening to other episode real estate marketing dude podcast. You guys know where to find me real estate marketing do.com Real Estate American radio.com Need help with video you need to get a new logo. You just need to start making some noise. That's what we're good at. Let me use my brain and I'll put you on the map so people stop cheating on you with other real estate agents. It's never fun. Thanks for watching. Subscribe, follow us on social we'll see you guys next week. Bye.Thank you for watching another episode of the real estate marketing dude podcast. If you need help with video or finding out what your brand is, visit our website at WWW dot real estate marketing dude.com We make branding video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training and then schedule time to speak with the dude and get you rolling in your local marketplace. Thanks for watching another episode of the podcast. We'll see you next time.Transcribed by https://otter.ai

Your interior design logo is a direct reflection of you and your brand. If you wanted to hire a photographer but the photos on their website were blurry or out of focus, you wouldn't hire them, right? As an interior designer or architect, you are being judged on your branding more than many other professions.  Jason Byer—the Marketing and Partnerships Manager at Crowdspring—shares that strong brands attract more customers, justify premium price points, and build more resilient businesses. Your logo is an important part of your brand identity—is it up to snuff? Find out in this episode of Wingnut Social.  What You'll Hear On This Episode of Wingnut Social [0:58] Wingnut Webinar and Wingnut Academy announcements [3:04] Mini News Sesh: Moderator Feature for Instagram Live [6:07] Learn more about Jason Byer [8:28] How branding mistakes can negatively impact sales [10:38] The difference between brand and brand identity [13:31] The importance of your interior design logo [24:07] How to properly complete a brand refresh [32:10] The What Up Wingnut! Round [33:56] How to connect with Jason Byer and Crowdspring [37:23] Blooper Reel! Connect with Jason Byer Crowdspring Follow Jason on Twitter Connect with Jason on LinkedIn Resources & People Mentioned Check out the Google Ads webinar on April 26th at 11am Get updates on Wingnut Academy Why We Sleep: Unlocking the Power of Sleep and Dreams The difference between brand and brand identity for interior designers Branding is a loosely used term that people often associate with logos. But branding is every interaction that a customer has with your company, your product, and your service. We know what certain brands deliver, right? Amazon customer service is top-notch. With companies like Starbucks or McDonalds, anywhere you go, you know the product will be consistent.  It's not the same for architects and interior designers. There are many unknowns about your brand, your service, your price point, and your success. But a potential client does know you're trying to sell them something. So you have to think about every touchpoint someone has with you. Your brand is being shaped whether you take an active role or not.  Your brand identity is everything that people see—logos, backgrounds, and filters on social media, image choices on your website, etc. Your brand identity should be informed by your brand. Because it conveys who you are, an interior designer's logo needs to be spot-on. A carefully crafted logo is key to consistent marketing of your design business The human brain can process images 1,000x faster than text. Many people poorly communicate what they do and who they serve. But a logo communicates that immediately. But what makes your interior design logo shine? Start with choosing the right color. You can easily Google the meanings of colors. The colors you choose are dictated by your brand and audience. If you want to create trust, you use the color blue. That's why banks and financial advisors use blue. If you are serving the environment or want to create more profit you might use the color green. Red is used to make people pay attention. You want to think about how colors interact with your brand. Shape, style, and negative space are other aspects to consider. How do you play with different elements in your design? Will you use hard or soft angles? Are you trying to communicate strength and stability—or a closer connection with clients?  The actual logo icon can be a wordmark: the name of your business stylized in a unique and custom way. You can pair an icon with your wordmark that allows you to scale it. Why? Because a wordmark doesn't usually fit well within a square. Logos have to be able to scale if you want them to look professional. A symbol paired with your wordmark works well in this. How to create an interior design logo that conveys your brand identity All of these things communicate your brand, So where do you start? With a creative brief. A good designer will ask: Who are your competitors? Who is your audience? What do you want them to know? How are you differentiated? Is trust more important than stability or growth? After answering these questions, you'd look at color, shapes, and icons that communicate your message. When you package that together, someone should intuitively understand who your audience is within fractions of a second. That's what a visual brand identity should do.  If red is your color, you could make it your schtick—but it may not resonate with how everyone else views the color red. Red signifies danger, it makes you stop. It's important to leave your preferences at the door and think about your market. What will trigger the right emotion in your customers?  Jason emphasizes that “Your logo is there to create an emotion. And it's there to create intrigue. And it's there to create consistency across all of your marketing.” How do you properly complete a brand refresh? Why should you hire a graphic designer instead of trying to create your logo yourself? Why should you avoid a logo generator at all costs? Jason answers all of your need-to-know questions about creating an interior design logo in this episode of Wingnut Social.   Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla's Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 786-206-4331 (connect with us for your social media marketing needs) Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com

In this episode, Melinda Emerson chats with Ross Kimbarovsky, the founder of Crowdspring. They delve into the significance of understanding brand building, the steps to create a brand strategy, and the role of SWAT analysis in identifying brand types. They also discuss the importance of a unique selling proposition and staying updated on branding trends.

 In this conversation with Ross Kimbarovsky, founder of Crowdspring, we discuss the future of freelance, self employed jobs, and how businesses can adapt to a changing world. The thing is, the number of freelance jobs is on the rise. But remote work isn't for everyone either. Some people need the structure of a physical office space, while others thrive when they have the flexibility to work independently. For businesses wanting to create strong teams in the middle of these changes we face in the workforce, hiring is going to be a critical component. Ross Kimbarovsky shares that he doesn't just look at resumes anymore. To him, communication is the most important quality and so he evaluates a candidate's ability to communicate through writing.  The future of freelance work is going to change the way businesses operate. But beyond the increase in self employed jobs and changes in the workforce, businesses will also have to change their messaging to reflect consumer expectations during this post-pandemic period. Watch until the end of this video to hear more of mine and Ross Kimbarovsky's conversation about the future of freelance and self employed jobs, other workforce changes, and how businesses should adapt to this changing world.  Timestamps: 00:32 - The huge shift in the workforce post-pandemic 04:00 - Ross Kimbarovsky's approach to hiring remote workers 06:58 - What the future of freelance work looks like 11:53 - What entrepreneurs should focus on going forward  -------------------- CONNECT WITH PETER BOOLKAH: -------------------- http://www.Boolkah.com https://www.facebook.com/Boolkah https://www.instagram.com/pboolkah/ https://www.linkedin.com/in/boolkah https://twitter.com/boolkah  -------------------- ABOUT PETER BOOLKAH -------------------- Peter Boolkah (AKA The Transition Guy) is the World's #1 Business Transition Coach whose main passion in life is to work with talented and high performing business owners who are in the process of creating exciting, high growth businesses. Peter helps you to navigate and transition through the crucial growth pains that all growing businesses experience making it as painless and exciting as possible. It is important to remember that businesses do not just grow and develop on their own, it is up to us and our teams to make this happen by making every day purposeful. As businesses grow some parts of the journey will be easier than others and most owners do not have all the answers. Starting a business is one of the most exciting things we get to do and we all have aspirations of achieving great things. In fact Peter is yet to meet someone who started a business with the intention of failing. Peter's ultimate life goal is to inspire and empower over 100,000 Entrepreneurs to create long term thriving businesses resulting in the creation of 1,000,000 jobs. So if you are scaling up your business, you're in a business transition period, and want to know more then connect with Peter at Boolkah.com  -------------------- THE TRANSITION GUY -------------------- Peter Boolkah is the World's #1 Business Transition Coach and also known as ‘The Transition Guy'. This YouTube channel and his podcast is where he shares his unique and direct approach to taking back control of your business (and your life) while growing and transitioning your business from one level to the next. As a business owner, transitioning your business is all about setting and reaching your goals as well as business transition planning and process. 

Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Guest Links:CrowdSpring.comLinkedIn @rosskimbarovsky/Twitter @rosskimbarovskyrosskimbarovsky.comAbout Ross Kimbarovsky…Ross is the founder and CEO at Crowdspring, which provides creative services for creative projects. The platform has in the region of 220,000+ creatives helping 60,000+ agencies, businesses, startups, and nonprofits. Their specialty? Creative prowess across high-quality custom logos, web and graphic design, product design, and more.In addition to founding a slew of startups (including a Startup Studio), Ross loves to read (incidentally, he's co-penned some books himself ) and cycling (clocking up approximately 9,000 miles every year). When he's not innovating, reading, or astride a saddle, he enjoys tennis, fly fishing, and hiking!

Have you ever wondered what people think when they walk past your Salon? Do they love the look of it or do they ignore it and move on? As human beings we judge, even when we try not to, it's just part of our nature. We often read and hear so many recommendations and opinions from others, but let's be honest, the strongest opinion we make is based on what we first see. That's why it's so important as a Salon to be visually appealing - both online and on the street. How can we expect clients to walk through our doors if there's nothing they see that draws them in? In this episode, I'm chatting with the founder of Crowdspring, Ross Kimbarovsky. Knowing all things marketing, he provides us with strategies on how to brand a Salon in ways that attract more clients, more often.   Inner CEO Snapshot https://bit.ly/MasterCEO (CLICK HERE) to get your hands on it Let's chat… I'd like to chat with you a bit more about your business and how I may be able to help you. Justhttps://bit.ly/ChatwithMeSalonMastery ( click here) to jump over into messenger & chat! Resources: https://rosskimbarovsky.com (CLICK HERE )to visit Ross' personal website https://www.crowdspring.com/blog/brand-identity/ (CLICK HERE) to access the guide on Brand Identity https://www.crowdspring.com/blog/how-to-rebrand/ (CLICK HERE) to access the guide on Rebranding  https://www.facebook.com/groups/salonownerscollective/ (CLICK HERE) to join the Profitable & Successful Salon Owners Facebook Group https://www.twitter.com/rosskimbarovsky (CLICK HERE) to find Ross on twitter

Our guest this episode is Ross Kimbarovsky, entrepreneur and CEO of Crowdspring talking about the importance of marketing and brand management. This is a master class in marketing for property professionals. If you enjoy this episode, share it with friends and give us a review, it helps more than you know. In this episode, we […]

Ross Kimbarovsky founded and is the CEO at crowdspring, where more than 220,000 experienced freelancers help agencies, small businesses, entrepreneurs, and non-profits with high-quality custom logo design, web design, graphic design, product design, and company naming services. Crowdspring has worked with the world's best brands, including Amazon, LG, Starbucks, Microsoft, Barilla, Philips, and also with many of the world's best agencies – and tens of thousands of entrepreneurs, startups, and non-profits. Before founding crowdspring, Ross practiced law for 13 years as a successful trial attorney. Ross enjoys cycling, tennis, and other fun outdoor activities with his family (especially when global pandemics don't make those activities dangerous). Fun fact: there's a rumor that Ross left his law practice in 2007 to found crowdspring so that he could wear shorts to work. That rumor is true. You can also watch Ross's discussion with Mitch on video by visiting our YouTube Channel. Below are some ways to connect with Ross and crowdspring as well as some free downloads to help you in your business! Twitter https://www.twitter.com/rosskimbarovsky https://wwww.twitter.com/crowdspring LinkedIn https://www.linkedin.com/in/rosskimbarovsky   The crowdspring blog has a ton of resources and deep pieces on important topics. Here are a few highlights from the blog and our site (where we also publish long-form content): Complete guide to building a strong brand identity:  https://www.crowdspring.com/blog/brand-identity/ Complete guide on how to rebrand:  https://www.crowdspring.com/blog/how-to-rebrand/ Complete guide on branding:  https://www.crowdspring.com/blog/branding/ Complete guide to writing a business plan:  https://www.crowdspring.com/how-to-write-a-business-plan/ Complete guide on how to start a business:  https://www.crowdspring.com/how-to-start-a-business/ Guide to marketing psychology:  https://www.crowdspring.com/marketing-psychology/ Complete guide to how much custom design costs:  https://www.crowdspring.com/cost-of-design/   For general more information about the podcast, send an email to info@beinhakerlaw.com To follow Mitch and the podcast, go to linktr.ee/beinhakerlaw. You can subscribe and listen to episodes on Apple Podcasts, Google Podcasts, Amazon Music and most other directories. Please review us whenever possible and thanks for your continued support! Sponsorships and paid guest appearances are available. Connect with us by email or on social media. The Accidental Entrepreneur is brought to you by Beinhaker Law, a boutique business & estates legal practice in Clark, NJ. To learn about shared outside general counsel services and how to better protect your business, visit https://beinhakerlaw.com/fractional-gen-counsel/ Please support our affiliate sponsors (https://beinhakerlaw.com/podcast-affiliates/). Also be sure to visit our new podcast store (https://beinhakerlaw.com/podcast-store/) to purchase affiliate services, guest merchandise and even podcast merchandise.  Yes, we have merch! Digital Accelerant - the digital business card that generates leads. Get a custom branded digital card with information and links to all your social media, email and other information. Text LAW to 21000 to connect with us and request more details. Fetch Internet. Fetch Pro is an app that creates a secure and high-speed mobile internet connection for laptops and desktop computers. Printify - the on-demand print shop to create your own merchandise without cost or the need to house inventory. The Accidental Entrepreneur is a trademark of Mitchell C. Beinhaker. Copyright 2018-2021. All rights reserved.

Jason Byer is the marketing and partnerships manager for Crowdspring, a Chicago based branding company that helps businesses, agencies and non-profits of any size start, run and grow their business through great design and naming. Crowdspring dramatically simplifies the design process by handling the complexity so that you can focus on getting great results. Crowdspring was started to address a fundamental problem with the design process, that most clients had little choice and most designers had few opportunities to find clients. Since launching in 2008, Crowdspring has helped to democratize design around the world. Over 220,000 Crowdspring creatives from 195 countries have helped more than 60,000 of the world’s best entrepreneurs, small businesses, startups, agencies, and non-profits with logo design, web design, graphic design, product design, and naming. You can listen to Crowdspring's CEO and Founder, Ross Kimbarovsky on the How'd It Happen Podcast, episode 136.In addition to learning more about how Crowdspring works and the benefits it can provide businesses of all sizes, Jason will also be sharing details on a free special Brand Review offer that Crowdspring is making available to ERC Midwest clients and Working Without Waste listeners.**Special Offer–Free Website Review and Feedback**Crowdspring is offering listeners a free website branding review. Taking advantage of this free offer is as easy as it gets. Email your website link to jason@crowdspring.com using the Subject Line “WWW Listener Website Review.” Jason will review your site and send you back a video that details his thoughts on where you are and where you might want to consider going. This is a no strings attached offer. The review is absolutely FREE and there is NO OBLIGATION to work with CrowdspringYou will receive a website feedback video from Jason, similar to this example he did for another client - check it out here:  https://share.vidyard.com/watch/HmexoP6Cg5jLweK4Pq1vnZGuest Contact Info:jason@crowdspring.comwww.Crowdspring.com

On today's episode of the Spapreneur® Podcast, we have Ross Kimbarovsky from Crowdspring! We discuss the importance of having strong branding and design in all aspects of your business. Ross founded and is the CEO at Crowdspring. More than 220,000 experienced freelancers help businesses, entrepreneurs, agencies, and non-profits with high-quality custom logo design, web design, graphic design, product design, and company naming services. Crowdspring has worked with the world's best brands, including Amazon, LG, Starbucks, Microsoft, Barilla, Philips, and many of the world's best agencies – and tens of thousands of entrepreneurs and startups. Before founding Crowdspring, Ross practiced law for 13 years as a successful trial attorney. Fun fact: there's a rumor that Ross left his law practice in 2007 to found Crowdspring so that he could wear shorts to work. That rumor is true. Topics CoveredWhy Ross left the courtroom to start a branding company Ramona accidentally stole Safeway's logo Why cheap design costs The problem with sloppy design Give your clients a brand identity A logo creates an emotional reaction and an expectation Don't hide your personality Mistakes with Brand Voice Know who your customer is SWOT! Your business can't be rescued with great branding Your brand voice also includes your recruitment of your team members Resources Mentioned Join Spapreneur Alliance - our Free Facebook Community https://www.crowdspring.com (Crowdspring) https://www.crowdspring.com/blog/brand-identity/ (Guide to Building a Brand Identity ) https://www.crowdspring.com/blog/how-to-rebrand/ (How to Rebrand) https://www.crowdspring.com/cost-of-design/ (How Much Should Good Branding Cost)

This week on the If You Market podcast we talk with Ross Kimbarovsky about optimizing your landing pages.   Ross Gives his 15 insights for effective landing pages.   Ross Kimbarovsky has founded multiple companies, Including Crowdspring where he is the CEO, and wears shorts to work.  Crowdspring is a marketplace where more than 220,000 experienced freelancers help agencies, small businesses, entrepreneurs, and non-profits with high-quality custom logo design, web design, graphic design, product design, and company naming services.

Some of the common pains when hiring someone to do design work is that you don't know what their process is going to involve until you begin working with them, and then you realize that there are certain points that you should’ve covered. In this episode my guest speaks about how his frustrations with hiring designers, led him to create a platform that made this process a lot easier. My guest Ross Kimbarovsky explained:I started my career as a lawyer, I was a trial lawyer for 13 years. And in 2006, I was in charge of redesigning and I was working in a mid sized law firm, redoing my firm's website. And so I was very intimately familiar with web design at the time, I actually hand coded one of the first legal websites when I started practicing law in 95. But I went through this typical process of putting together the requirements and interviewing freelancers and agencies and picking the one that we thought was the best and then waiting a few months for them to bring their designs and the work that they did. And I hated all of it. And in my frustration, I went home and said, this got to be a better way for people to buy design services. And I stumbled on really, really creative and talented people across the world who were fun playing around with design. And so I asked myself the question, why do we go to people who went to design school who worked at it for 20 years, when at the end of the day, what we're buying is something visual, And so that turned into Crowdspring.Like a lot of entrepreneurs who tried to solve their own problem. We said, Why do we constantly fight this friction? Exactly. As you said it You wait, you don't know what's involved. And so we built the marketplace to do the opposite. you post your requirements we take you through a q&a A question and answer session where we put together your creative brief. And rather than looking at bids and proposals on people's profiles, people do the actual work. I'll give you an example.Like every two sided marketplace, this is a challenge for businesses whenever they think about marketplaces, because marketplaces have two audiences. You have an audience of buyers and you have an audience of sellers and you never really know which audience will be tough to build or both. It'll be very tough to build. Most marketplaces have a natural organic path to growth, if you can focus on one audience. Some marketplaces don't. I'm sure you've had lots of guests that talked about, the concept and startups a minimum viable product. And I'm not a big fan of this concept of minimum viable product, I'm a fan of the minimum sellable product, which is building something that somebody else is willing to pay for. That's the for me has always been the driver. So people started paying for it. And we started building a nice marketplace.We asked both sides to what degree is intellectual property important. This is hundreds of businesses, hundreds of freelancers. And then to what degree do you protect it? shockingly, both sides. 100% have responded hundreds of people said intellectual property is very important to your point. But very few of them actually did something to protect it. And the reason was, because it was too expensive for some of these transactions. So if they were hiring an agency and spending $100,000, then they would go to an attorney and say I need to protect this with Intellectual Property agreement. If they were hiring a freelancer for 1500$. They felt really awkward because they didn't want to pay another 1000 or 1500$ to work with an attorney to protect it.

 Discover how planning your marketing strategies and brand is important Find out why investing in a high-quality and world-class brand logo, and web design is better than under-investing Learn how first impressions matter in a business brand Resources/Links: Check out Ross' Blog on How to Build a Strong Brand Identity: crowdspring.com/blog/brand-identity Summary Are you struggling with how to build your own brand? Are you planning on using an online logo generator for your brand? Don't settle with the generic instead go with something mesmeric. Be authentic with your brand and settle with something high-quality and world-class while paying less! First impressions matter, so grab their attention with your authenticity and the rest will follow. Ross Kimbarovsky is the Founder and CEO of Crowdspring where 220,000+ creatives help businesses, startups, agencies, and non-profits with high-quality custom logos, web and graphic design, product design, and business names. In this episode, Ross shares how thinking about your brand identity and investing in it is very crucial, especially for small businesses. He also shares his insights on what to do and what to avoid when building your own brand. Check out these episode highlights: 01:28 - Ross' ideal client: “Ideal client is a solopreneur or small business, one-to-nine employees looking for ways to level the playing field against bigger competitors.” 01:50 - Problem Ross helps solve: “Small businesses, entrepreneurs, startups have a tough time finding affordable high-quality design and finding people that can execute, do high-quality design. And so, Crowdspring helps entrepreneurs, those businesses, small agencies with everything from custom logo design, to website design and marketing materials design for every stage of their growing business.” 03:11 - Typical symptoms that clients do before reaching out to Brad: “Well, there are a number of things. First of all, marketing campaigns. Good marketing needs two things. Well, three things. Strategy, good copywriting, and good visual design. Marketing campaigns fail without any of those three things.” 05:08 - Common mistakes that people make before they find Ross' solution: “I was going to say that this is a problem. When you under-invest in design in the beginning, it creates a poor foundation. So, everything you do later, you're making poor first impressions. Your marketing campaign suffers.” 06:02 - Ross' Valuable Free Action (VFA): “Do a SWOT analysis. So, SWOT stands for strengths, weaknesses, opportunities, and threats used by big businesses, great for small businesses. It's a way to evaluate what your strengths as a company and brand are, what your weaknesses are, and foremost, it will be about visual design and the way you message and communicate about your products.” 06:43 - Ross' Valuable Free Resource (VFR): Check out Ross' Blog on How to Build a Strong Brand Identity: crowdspring.com/blog/brand-identity 07:20 - Q: Why can't they wait a year, six months, a year and a half, to invest in design after they've launched and have a bit more money? A: You make first impressions when you're initially launching. And when you've been in business for a year, whether you like it or not, you've developed a brand. You've developed a visual brand identity. And if it's poor, if the foundation is poor, it's really difficult to turn around after a year. And now the cost is significant because you have an identity. Tweetable Takeaways from this Episode:

 Discover how planning your marketing strategies and brand is important Find out why investing in a high-quality and world-class brand logo, and web design is better than under-investing Learn how first impressions matter in a business brand Resources/Links: Check out Ross’ Blog on How to Build a Strong Brand Identity: crowdspring.com/blog/brand-identity Summary Are you struggling with how to build your own brand? Are you planning on using an online logo generator for your brand? Don’t settle with the generic instead go with something mesmeric. Be authentic with your brand and settle with something high-quality and world-class while paying less! First impressions matter, so grab their attention with your authenticity and the rest will follow. Ross Kimbarovsky is the Founder and CEO of Crowdspring where 220,000+ creatives help businesses, startups, agencies, and non-profits with high-quality custom logos, web and graphic design, product design, and business names. In this episode, Ross shares how thinking about your brand identity and investing in it is very crucial, especially for small businesses. He also shares his insights on what to do and what to avoid when building your own brand. Check out these episode highlights: 01:28 - Ross’ ideal client: “Ideal client is a solopreneur or small business, one-to-nine employees looking for ways to level the playing field against bigger competitors.” 01:50 - Problem Ross helps solve: “Small businesses, entrepreneurs, startups have a tough time finding affordable high-quality design and finding people that can execute, do high-quality design. And so, Crowdspring helps entrepreneurs, those businesses, small agencies with everything from custom logo design, to website design and marketing materials design for every stage of their growing business.” 03:11 - Typical symptoms that clients do before reaching out to Brad: “Well, there are a number of things. First of all, marketing campaigns. Good marketing needs two things. Well, three things. Strategy, good copywriting, and good visual design. Marketing campaigns fail without any of those three things.” 05:08 - Common mistakes that people make before they find Ross’ solution: “I was going to say that this is a problem. When you under-invest in design in the beginning, it creates a poor foundation. So, everything you do later, you're making poor first impressions. Your marketing campaign suffers.” 06:02 - Ross’ Valuable Free Action (VFA): “Do a SWOT analysis. So, SWOT stands for strengths, weaknesses, opportunities, and threats used by big businesses, great for small businesses. It's a way to evaluate what your strengths as a company and brand are, what your weaknesses are, and foremost, it will be about visual design and the way you message and communicate about your products.” 06:43 - Ross’ Valuable Free Resource (VFR): Check out Ross’ Blog on How to Build a Strong Brand Identity: crowdspring.com/blog/brand-identity 07:20 - Q: Why can't they wait a year, six months, a year and a half, to invest in design after they've launched and have a bit more money? A: You make first impressions when you're initially launching. And when you've been in business for a year, whether you like it or not, you've developed a brand. You've developed a visual brand identity. And if it's poor, if the foundation is poor, it's really difficult to turn around after a year. And now the cost is significant because you have an identity. Tweetable Takeaways from this Episode: “Cheap, and free design is never cheap or free. It costs you a lot more in the long term.” -Ross KimbarovskyClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:09 Hello everyone and a very warm welcome to another ed...

Do you really need an expensive logo and creative for your company? Most agencies will tell you that great branding will propel your business. However, Ross Kimbarovsky has a different take and shares what every business owner should know about design and branding. He acknowledges that good design creates credibility, but shares that you have to invest as much thought into your design as you do into the product or service.  Ross Kimbarovsky is the CEO of Crowdspring, which helps business owners and marketers tap into a wide network of designers and creators for branding needs. Crowdspring has over 220,000 designers across the world. This scale of creative resources allows them to cut prices from most agencies without sacrificing quality. In addition, the range of designs allows business owners to receive options that meet their creative needs.  Ross shares how small business owners and anyone developing a personal brand can leverage design to facilitate connections with prospective customers. In our chat, he shares how any business can leverage creative resources that rival big marketing agencies, how branding and design really impact your business, and how to stand out with prospects.     Partner: Get A Free Digital Marketing Consultation from Rentsync   How to Leverage Design and Branding for Your Business    From an attorney who was frustrated with available marketing services to Founder and CEO of CrowdSpring Developing the business model for CrowdSpring.   Marketing agencies work with us because they are good at strategy, but not phenomenally good at execution of design collateral.    Behind the scenes at a marketing agency The importance of branding and what Ross is seeing in the market  Why good design is good for your business   You have to invest in design as much thought as you invest in the product or service you provide.   The psychology behind design and how it affects consumers  Why you are forever anchored to your first impression (people process images 60,000 times faster than words)  Tips on making a better first impression with potential clients, customers and/or investors Creating an easy dialogue and avoiding friction when communicating your message   What’s most important about your brand is not what people say; what’s most important about your brand is what people think.   Using your brand to stand out and above the competition The first steps to take in creating or reimagining your brand or digital identity  SWOT analysis  (Strengths, Weaknesses, Opportunities and Threats)  Real Estate marketing and branding advice    If you don’t have a strong visual identity, people can’t react to what you do, because they don’t know you. Bullseye Round:  Resources: Complete guide to building a strong brand identity   Complete guide on branding Apparent Failure:We made mistakes when we first started CrowdSpring but everyone trusted us to get it right. The experience reinforced the importance of building one's credibility    Digital Resource: BaseCamp (Project Communication)    Most Recommended Book: Turn the Ship Around!: A True Story of Turning Followers into Leaders (L. David Marquet)   Daily Habit: Exercise (rowing & biking)   Current Curiosity: Racism  Me and White Supremacy (Layla F. Saad) White Fragility (Robin DiAngelo)    Wish I Knew When I Was Starting Out: How to measure success (money doesn’t equal happiness)   Best Place to Grab a Bite in Chicago: Gino’s East Lou Malnati’s PIzzaria    Get in Touch with Ross: CrowdSpring Ross Kimbarovsky @RossKimbarovsky (social handle)

After years working as an intellectual property attorney, Ross ran into some problems designing his firm’s new website. Finding the whole process far more complicated and frustrating than it needed to be, his entrepreneurial mind saw an opportunity. He ended up founding Crowdspring, a marketplace of over 220,000 design and branding freelancers from all around the world.Links to resources mentioned in this episode:Complete guide to building a strong brand identityhttps://www.crowdspring.com/blog/brand-identity/ Guide to marketing psychologyhttps://www.crowdspring.com/marketing-psychology/ 6 Unique Real Estate Logos That Can Help You Close The Salehttps://www.crowdspring.com/blog/real-estate-logo-design/

An often overlooked component of a coaching practice is how your business looks online. As health coaches, we want to dive into the coaching part of the business, sometimes neglecting the fact that a high quality visual presence can increase the amount of clients we ultimately serve. To drive home this point, we invited Ross Kimbarovsky to the show. Ross is the CEO of Crowdspring, where more than 220,000 experienced freelancers help agencies, small businesses, entrepreneurs, and non-profits with high-quality custom logo design, web design, graphic design, product design, and company naming services. 

Ross Kimbarovsky, founder and CEO at Crowdspring, where more than 220k experienced freelancers help agencies, small businesses and entrepreneurs with custom logo design, web design, graphic design, product design, and company naming services. Crowdspring has worked with the world’s best brands, including Amazon, LG, Starbucks, Microsoft, Barilla, Philips, and thousands of entrepreneurs, startups, and non-profits. Before founding Crowdspring, Ross practiced law for 13 years as a successful trial attorney.

Ross Kimbarovsky - CrowdSpring.com Nothing brings truth to the mantra, "It's a small world after all," like technology.  With the dawn of the internet and email, we have essentially brought the masses access to, well, the masses.  That is to say, you as a business owner could have a designer create a logo for you in whatever corner of the globe they happen to hang out at. The challenge, of course, is knowing what designer would do a great job for you.  Add in the challenges of value and payment and suddenly the designer across the street looks more accessible. But what if you could get more done, easier, with your design needs and have multiple options to choose from?  Suddenly the designer across the street looks limited, expensive and somewhat archaic in nature. Ross Kimbarovsky  has essentially brought high quality design to any entrepreneur with internet access.  As an entrepreneur himself, he has solved one of the many challenges those starting businesses may face.  In this case, the challenge has much to do with how your business looks to the world.  Basically, what is the face of your business? Through CrowdSpring.com, Ross brings those in need of some design easy, affordable access to that design.  He made the deal a no-brainer by having designers compete for your business based on their designs. Listen as Ross explains the joys, challenges and solutions that starting his business, CrowdSpring.com has brought him and the world. Enjoy! Visit Ross at: https://www.crowdspring.com/ my personal site https://rosskimbarovsky.com/ crowdspring small business blog https://www.crowdspring.com/blog/ Twitter https://www.twitter.com/rosskimbarovsky https://wwww.twitter.com/crowdspring LinkedIn https://www.linkedin.com/in/rosskimbarovsky Our blog has a ton of resources and deep pieces on important topics. Here are a few highlights from the blog and our site (where we also publish long-form content) - some mentioned during our conversation: Complete guide to building a strong brand identity https://www.crowdspring.com/blog/brand-identity/ Complete guide to branding https://www.crowdspring.com/blog/branding/ Complete guide to rebranding https://www.crowdspring.com/blog/how-to-rebrand/ Complete guide to writing a business plan https://www.crowdspring.com/how-to-write-a-business-plan/ Complete guide to starting a business https://www.crowdspring.com/how-to-start-a-business/ Guide to marketing psychology https://www.crowdspring.com/marketing-psychology/ Complete guide to how much custom design costs https://www.crowdspring.com/cost-of-design/ Want to hear more?  Hit it:   [themo_button text="More Business Podcast Episodes" url="https://drawincustomers.com/category/podcast/" type="standard"]    

Ross Kimbarovsky is the CEO at CrowdSpring, where over 220,000 graphic designers, web designers, industrial designers, and business naming experts, from nearly 200 countries help agencies, small businesses, entrepreneurs, and non-profits with high-quality custom logo design, web design, graphic design, product design, and business naming services. Crowdspring is trusted by over 60,000 businesses and agencies,…Continue reading ➞ Ross Kimbarovsky, CEO, Simplifying Logo Designs for Entrepreneurs – Episode 136The post Ross Kimbarovsky, CEO, Simplifying Logo Designs for Entrepreneurs – Episode 136 first appeared on Mike Malatesta.

In this episode, I'm bringing you the CEO and founder of Crowdspring to talk about how to save you from bad graphic design plus we get into his personal breakthroughs, lessons from his life, and a really awesome business. So if you want to save yourself from having a bad design with logos, social media, graphics, or any branding and design needs and learn some massive awesome keys to successfully scaling a business, sit back, relax and enjoy the show. His name is Ross Kimbarovsky, he's the founder and CEO of Crowdspring, which is a design company that can help you with everything from the logo to web design to custom business names and everything in between. They have over 220,000 vetted creatives who will have your back and Ross immigrated to the US from Ukraine in 1979. And after a 13-year career as a successful trial attorney, he chose to swing into creating Crowdspring in 2007. And he leads that business, he has been honored as one of Techweek's 100 top technology leaders and business visionaries. What You'll Hear In This Episode Why do a lot of managers fail at leadership and management in the US? Why would a business visionary like Ross care about holding space for other's emotions? How did Ross get from the game of business and helping startups? Why do Ross think that most people don't get the designs they want? Why is that a ‘good design is a great business'? How does Crowdspring differ from agencies? What does listening have to do with the visual art of design? Why do Ross think more people take time to be in the pocket with people? Is it because they're just not comfortable in the silence or is it something different? What type of desire is the most sustaining for Ross? What would Ross tell his younger self to collapse time and get results faster? Subscribe and Review in iTunes Are you subscribed to my podcast, If not, please go do that now because that is what helps get this message to reach more people. Plus, I don't want you to miss an episode. Each week, I'll be releasing two new episodes and if you're not subscribed there's a good chance they'll fly under the radar and you'll miss out. Click here to subscribe in iTunes now! Also, please leave me a review on iTunes because that's what helps more people find the podcast. Simply click here to review, then select “Ratings and Reviews” and “Write a Review.” Let me know what you're loving about the podcast and what has been one of your biggest take-aways so far. Links Mentioned In This Episode crowdspring.com crowdspring.com/blog @rosskimberovski @crowdspring ajamyx.com/book ajamyx.com

Ross Kimbarovsky is the CEO at CrowdSpring, where over 220,000 graphic designers, web designers, industrial designers, and business naming experts, from nearly 200 countries help agencies, small businesses, entrepreneurs, and non-profits with high-quality custom logo design, web design, graphic design, product design, and business naming services. Crowdspring is trusted by over 60,000 businesses and agencies,…Continue reading ➞ Ross Kimbarovsky, CEO, Simplifying Logo Designs for Entrepreneurs – Episode 136

Your organization is awesome.But sometimes you want to be even awesomer!The Official Do Good Better Podcast is here to help!Each episode features (fundraising expert, speaker, event creator and author) Patrick Kirby interviewing leaders and champions of small and medium nonprofits to share their successes, their impact, and what makes them a unicorn in a field of horses. Patrick also answers fundraising questions, and most importantly, showcases how you can support these small nonprofits doing great big things!Marketing Psychology Principles. It's the class you should have taken in college instead of Intro to Jazz. Lucky for you, Ross Kimbarovsky can coach you up in just one podcast. Ross Kimbarovsky emigrated to the United States from Kiev, Ukraine in 1979. Following a 13 year career as a successful trial attorney, Ross founded (in 2007) and leads crowdspring. Ross mentors entrepreneurs through TechStars and Founder Institute, is a member of the Executive Advisory Board for TechWeek & was honored as one of Techweek100′s top technology leaders and business visionaries. Ross has also founded numerous other startups, including Startup Foundry, Quickly Legal, and Respect. crowdspring Website: https://www.crowdspring.com/Follow On Twitter:https://www.twitter.com/rosskimbarovskyhttps://wwww.twitter.com/crowdspringcrowdspring's Free Nonprofit Branding Webinar: https://www.crowdspring.com/webinars/nonprofit-branding-keela/nonprofit-branding-keela-on-demand/crowdspring's Give Back program for nonprofits: https://www.crowdspring.com/give-back/crowdspring blog: https://www.crowdspring.com/blog/Support This Podcast! Make a quick and easy donation here:https://www.patreon.com/dogoodbetterWant more great advice? Buy Patrick's book! Now also available as an e-book!Fundraise Awesomer! A Practical Guide to Staying Sane While Doing GoodAvailable through Amazon Here: https://www.amazon.com/dp/1072070359Email Patrick: Patrick@dogoodbetterconsulting.com Listen to Abby's eBook: https://www.dogoodbetterconsulting.com/fundraising-therapyEmail Abby: Abby@dogoodbetterconsulting.com Follow On Facebook: https://www.facebook.com/DoGoodBetterPodcast/Follow On Twitter: @consulting_do Follow Patrick On LinkedIN: https://www.linkedin.com/in/fundraisingdad/Follow Abby on LinkedIN: https://www.linkedin.com/in/abby-furchner-a32aab115/#fundraising #fundraiser #charity #nonprofit #donate #dogood #dogoodBETTER #fargo #fundraisingdadDonorDock.com: The #1 Nonprofit CRM Tool. Use the referral code “Do Good Better” to get your first month free!Non Profit Leader Academy: Go to https://nonprofitleader.academy/ to join their FREE Masterclass, "How To Fix Your Struggling Nonprofit." Want To Start Your Own Podcast? Small Town Labs can help. Let's make that great idea a reality...email Lee at LeeFromFargo@

Like a lot of entrepreneurs, I ran headfirst into a problem that turned into an idea for a new business, Crowdspring. The question we asked ourselves is why do we have to pay tens or even hundreds of thousands of dollars for good design work. Including paying in advance only to wait months for a design. Regardless of your size of business your branding matters. It is your brand identity that becomes your brand's credibility. As consumers, we process images 60 thousand times faster than words. The best thing small business owners can do is create a strong visual identity that makes them look credible. Good design though does not fix bad service or a poor quality product. The biggest mistake small businesses can make is to underinvest in good design. But that doesn’t mean a good design has to be expensive. Underinvesting in design is the difference between a few hundred dollars and fifty dollars. When to underinvest in a design you end up with a visual identity based on templates and clip art. Making your business look like dozens of other businesses out there. Check out our guide on design costs for tips on how to get the most from your design projects. A smart business owner knows that small investments can help them grow and under investments holds them back. Resources Shared: Crowdspring Complete guide to how much custom design costs Complete guide to building a strong brand identity Complete guide to branding Basecamp Thryv 

Ross Kimbarovsky is the founder and CEO of Crowdspring, a resource that connects clients to a team of over 220,0000 freelancers for branding and design services. Originally from Ukraine, Ross emigrated to the United States and enjoyed a successful career as a trial attorney. He has founded numerous startups, including Quickly Legal, Respect, and Startup Foundry. Ross mentors entrepreneurs through the Founder Institute and TechStars and was honored as one of TechWeek100's top technology leaders and business visionaries. Today, Ross and I discuss the importance of brand building and what you can do to improve your business brand. He shares tips on building a strong brand and how you can reinvent your corporate identity. He highlights what you can do to avoid fads in design and how you can identify areas for improvement. He also shares how you can establish the right brand voice for your business and stay up to date with the latest brand trends. "Anything that you, your employees, your customers can see is your brand identity, but your brand is so much more." - Ross Kimbarovsky This week on SmallBizChat Podcast: Connect with Ross Kimbarovsky: Fix Your Business! Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business. Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It's time to take back control of your business and change how your business is run. Order your copy of Fix Your Business and design your business - and life - with intention. Let's End Small Business Failure - Together! Thanks for tuning into this week's episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.See omnystudio.com/listener for privacy information.

EP 080 - Ross Kimbarovsky founded and is the CEO at crowdspring, where more than 220,000 experienced freelancers help agencies, small businesses, entrepreneurs, and non-profits with high-quality custom logo design, web design, graphic design, product design, and company naming services. Crowdspring has worked with the world’s best brands, including Amazon, LG, Starbucks, Microsoft, Barilla, Philips, and also with many of the world’s best agencies – and tens of thousands of entrepreneurs, startups, and non-profits. Before founding crowdspring, Ross practiced law for 13 years as a successful trial attorney. Ross enjoys cycling, tennis, and other fun outdoor activities with his family (especially when global pandemics don't make those activities dangerous). Fun fact: there's a rumor that Ross left his law practice in 2007 to found crowdspring so that he could wear shorts to work. That rumor is true.   Topics we discussed: Give us an overview of your corporate career. How did you move out of your law profession? What problem does crowdspring solve? Brand Indentity Hiring smart people What does crowdspring look like today? What are your lessons learned? What's your advice to our audience who are looking to make the transition out of corporate?   crowdspring resources:   Complete guide to building a strong brand identity https://www.crowdspring.com/blog/brand-identity/ Complete guide to writing a business plan https://www.crowdspring.com/how-to-write-a-business-plan/ Complete guide to starting a business https://www.crowdspring.com/how-to-start-a-business/ Guide to marketing psychology https://www.crowdspring.com/marketing-psychology/ Complete guide to how much custom design costs https://www.crowdspring.com/cost-of-design/ Guide on rebranding an existing business https://www.crowdspring.com/how-to-rebrand/   Social Media: Site https://www.crowdspring.com Blog https://www.crowdspring.com/blog/ Twitter https://www.twitter.com/rosskimbarovsky https://wwww.twitter.com/crowdspring LinkedIn https://www.linkedin.com/in/rosskimbarovsky   Join the networking group for aspiring female dropouts! The Dropout Social Network. This group is specifically designed to build a community and support system for ladies as they pursue their dropout journey.   Lauren works 1:1 with new and aspiring females dropouts who are ready to take charge of their life and start a business, so that they can make decisions from options and opportunities vs feeling stuck in their job. For more information, visit the website

Ross Kimbarovsky founded and is CEO at crowdspring, where 220,000+ experienced freelancers help startups, small businesses, and agencies with high-quality custom logo design, web design, graphic design, product design, and company naming services. There's a rumor that Ross quit his law practice to wear shorts daily. The rumor is true. “not to seek a single mentor before you get moving. I think a lot of people make the mistake of reading and researching and searching for that one person that they think they need to latch onto to help them get started. And of course, the most important thing that nearly all successful entrepreneurs will say if you asked them after a few years in business is what actually started their learning at a much more significant pace was starting… I don't think anyone person knows all the answers, I don't think anyone person can help us understand what we need to do. I think many people can… My biggest advice is don't assume that somebody has been successful is the person who could teach you how to be successful. Take a small lesson from every single person that you meet along the way. Because success is at the end of the day a combination of luck which you can't control but obviously you can put yourself in a position to take advantage of. And a combination of making incremental decisions that ultimately put you in a position to succeed those decisions are much better informed when you can learn from each of the people you interact with…[Listen for More] Click Here for Show Notes To Listen or to Get the Show Notes go to https://wp.me/p6Tf4b-7L1

Ross Kimbarosky has been a guest on dozens of podcasts including the Mixergy podcast. He’s founded numerous startups and has mentored hundreds of entrepreneurs. For 13 years prior to founding Crowdspring, he was a trial attorney focusing on intellectual property, complex commercial disputes, and the Internet.

Early in my career I noticed a tendency for new leaders to insist on making significant brand changes that had far reaching implications; these decisions often out live the tenure of those making them. Several years ago I watched as an organization made the decision to change its name. While assisting this organization in their efforts to engage major donors, we found ourselves repeatedly having to refer back to the previous identity in order to clarify who we were representing. Less than two years later, the CEO who originally championed these changes was asked to leave. This was the case study I had in mind during my conversation with Ross today. I asked him several questions. Who should we expect to take the lead in these significant changes? How does an organization reconcile the tension between its loyal long-time donors versus the desire to engage younger first-time donors? In the midst of such challenging and uncertain times, is a possible name change or updating an organization’s brand a wise move? How might increasingly popular platforms such as Crowdspring help organizations facilitate their own decision making processes with minimal expense? As always, we are very grateful to Cueback for sponsoring The Fundraising Talent Podcast.  For more information about Crowdspring, go to https://www.crowdspring.com/ If you'd like to learn more about Crowdspring's Give Back program for nonprofits, go to https://www.crowdspring.com/give-back/ To access Crowdspring's nonprofit branding guide, go to https://www.crowdspring.com/blog/nonprofit-branding/ And for more information about Crowdspring's custom design costs, https://www.crowdspring.com/cost-of-design/          

SnapCast talks with Ross Kimbarovsky, the Founder and CEO of Crowdspring, a global marketplace to help nonprofit and for-profit entities with a variety of service. We talk about Nonprofit branding, and cover: There is a general misunderstanding of what a brand identity is. Your brand image is not what you say it is. It’s how people perceive you. The importance of symbols in a nonprofit brand. Sync-up your story and your brand identity so you can take control of how people see you. Good design vs bad design. Bad design is expensive. Good design is an accelerator. The Crowdspring Blog has a free branding guide for nonprofits: crowdspring.com/blog/nonprofit-branding And Crowdspring picks one nonprofit monthly to receive a free design project: https://www.crowdspring.com/give-back/ We welcome support of the Nonprofit SnapCast via Patreon. We welcome your questions and feedback via The Nonprofit Snapshot website.

In this week's episode, we're exploring the question of whether a member's perception of value can actually be influenced by the look of the materials you give them. In other words, does brand really matter? Ross Kimbarovsky is the founder and CEO of Crowdspring, a company where you can connect with more than 220,000 freelancers to get custom logo design, web design, graphic design, product design, and more. Basically, if you need something designed, you can probably find more than enough people over at Crowdspring who can do it. Crowdspring has some significant reach, working with big companies like Amazon, LG, Starbucks, Microsoft, Barilla, Phillips, but also tens of thousands of smaller organizations like non-profits, entrepreneurs, and startups. Before founding Crowdspring, Ross practiced law for 13 years as a successful trial attorney. But before you start thinking that he's all "no-nonsense attorney guy," some believe that Ross left law back in 2007 to start Crowdspring just so that he could wae shorts to work. Ross says that rumor is completely true.Connect with Ross:Website: crowdspring.comBlog: crowdspring.com/blogTwitter: @RossKimbarovsky & @crowdspringLinkedIn: Ross Kimbarovsky*****INTERESTED IN DELIVERING *MAXIMUM* VALUE FOR YOUR MEMBERS?Download a FREE Scorecard here and get ACTIONABLE insights in less than 10 minutes:  https://joyofmembership.com/scorecard*****ABOUT YOUR HOSTYes, there is a “real” Joy in The Joy of Membership.Founder & CEO Joy Duling has been working with leaders of associations, trade groups and nonprofits since 2005.She has also walked the same journey, serving for nearly 10 years as the Executive Director of a membership-based nonprofit which she helped launch from scratch and led to annual revenues of more than $1M exclusively from membership contributions.Joy has been widely recognized as a speaker, an online educator and a trusted advisor, twice winning the “Unsung Hero Award” from the National Association of Women Business Owners' Central Illinois Chapter. She holds a Bachelor's Degree in Psychology and a Master's Degree in Social Work with Specialization in Policy, Planning and Administration. She has extensive experience in strategic planning, team facilitation, change management, and association operations. But beyond industry experience and education…Joy Duling is the calm voice you want to have in the room when you, your team, or your board is overwhelmed by ideas and options.She's a trusted resource at the other end of an email or phone call who knows the answer, or can find the answer, when it's not clear what to do next in your approach.She's a planner of systems and driver of progress that helps your organization achieve stretch goals.She's a gifted facilitator of conversation, collaboration and constructive growth. And she's approachable and results-oriented,  which makes it easy to shake loose of the old and start fresh on the new.

Ross founded and is the CEO at Crowdspring, where more than 220,000 experienced freelancers help agencies (including real estate agencies and brokers), small businesses, entrepreneurs, and non-profits with high-quality custom logo design, web design, graphic design, product design, and company naming services. Crowdspring has worked with the world’s best brands, including Amazon, LG, Starbucks, Microsoft, Barilla, Philips, and also with many of the world’s best agencies – and tens of thousands of entrepreneurs and startups. Before founding Crowdspring, Ross practiced law for 13 years as a successful trial attorney. Fun fact: there's a rumor that Ross left his law practice in 2007 to found Crowdspring so that he could wear shorts to work. That rumor is true. In today's episode, we're talking psychology, and how it affects the behaviors of buyers and sellers in real estate.  In this episode, you'll learn.. Smart agents/brokers/real estate agencies incorporate one or more psychological principles into their marketing campaigns and marketing strategy to find clients, helps clients sell/buy property, and to build their lists. We'll talk about a few of these principles in the context of helping clients buy and sell real estate: Action paralysis principle (people second guess their own behavior) Anchoring effect (people tend to latch on to the first fact they hear). Mere exposure theory (the more people see something, the more they like it) Paradox of choice (too many choices cause decision paralysis) Reciprocity (people feel an obligation to do something for you when you've done something for them) Links and resources mentioned in this episode. https://www.crowdspring.com/ @rosskimarovsky  To subscribe and rate & review visit one of the platforms below: Follow Real Estate Success Rocks on:  

When you start working with a client and you realise their current brand assets suck, things get difficult. Do you just tell them their logo sucks? Or do you try to pitch a rebrand and risk a backlash? Ross Kimbarovsky from Crowdspring joins the podcast to share how to navigate this situation and how you […]

When you start working with a client and you realise their current brand assets suck, things get difficult. Do you just tell them their logo sucks? Or do you try to pitch a rebrand and risk a backlash? Ross Kimbarovsky from Crowdspring joins the podcast to share how to navigate this situation and how you ... Read more

Interview with Ross Kimbarovsky/ Organization’s Name: Crowdspring/ Organization’s Mission: Give Back is Crowdspring’s way of helping worthy nonprofits and charitable causes when those nonprofit organizations need design help but cannot afford it./ Organization’s Website: www.crowdspring.com Blog:www.crowdspring.com/blog/ Crowdspring’s Give Back program for nonprofits:/www.crowdspring.com/give-back/ The most complete nonprofit branding guide online: www.crowdspring.com/blog/nonprofit-branding/ A complete guide to how much custom design costs: www.crowdspring.com/cost-of-design/

Interview with Ross Kimbarovsky/ Organization’s Name: Crowdspring/ Organization’s Mission: Give Back is Crowdspring’s way of helping worthy nonprofits and charitable causes when those nonprofit organizations need design help but cannot afford it./ Organization’s Website: www.crowdspring.com Blog:www.crowdspring.com/blog/ Crowdspring's Give Back program for nonprofits:/www.crowdspring.com/give-back/ The most complete nonprofit branding guide online: www.crowdspring.com/blog/nonprofit-branding/ A complete guide to how […]

October 15, 2020 Crowdspring Ross Kimbarovsky and 5% Zone Stephen Krempl

For new small businesses, establishing cohesive and effective branding is key in catching the attention of new customers. However, the typical process of partnering with one artist/graphic designer (or agency) often leads to long timeframes and ineffective communication. This week on Beyond the Shelf, we spoke with Ross Kimbarovsky of Crowdspring. In this episode, Ross shared with us how Crowdspring has created a marketplace for small businesses to connect with hundreds of artists and graphic designers. Their unique platform gives brands the opportunity to choose between many different designs, while still fostering collaborative and efficient workflow. Ross also shared with us his experience with marketing and branding, including what he believes to be common pitfalls small business encounter.

Try it for yourself. LinkedIn is offering a free $100 LinkedIn ad credit to launch your first campaign. Simply visit LinkedIn.com/HACK. My guest today is a driven and strategic leader, creator, and mentor. Ross Kimbarovsky immigrated to the United States from the Ukraine in 1979. Following a 13 year career as a successful trial attorney, and then about 14 years ago Ross founded Crowdspring. He began his career as a trial attorney, where he successfully spent 13 years representing clients in intellectual property disputes. But back in 2006, he stumbled across an opportunity and turned his idea into a reality. For the past 14 years, he's been the founder and CEO of Crowdspring. Crowdspring has helped to democratize design around the world. Over 220,000 creatives from 195 countries have helped more than 60,000 of the world's best entrepreneurs, small businesses, startups, agencies, with logo, web, and graphic design. What began as an idea to scratch his own itch has turned into a pioneer and forerunner in the world of online design. Now, let's hack... Ross Kimbarovsky.

On this episode, Carol talks with Ross Kimbarovsky, founder and CEO at https://crowdspring.com, a design company where more than 220,000 experienced freelancers help companies, agencies, and non-profits with high-quality website, logo, graphic and product design. Ross joins the program to talk about website design for healthcare organizations and the impact COVID-19 is having on messaging. He winds up the episode letting us in on what’s trending in website design. In addition to his role at crowdspring, Ross mentors entrepreneurs through TechStars and Founder Institute, was honored as one of Techweek100′s top technology leaders and business visionaries and has founded numerous other startups, including Startup Foundry, Quickly Legal, and Respect. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

Shower Up Nashville (0:00:00) Whether it's after a long, stressful day or in preparation for your next outing, there are few things in life that feel better than a warm shower. For those who are facing homelessness, however, this privilege can be hard to come by. Lacking access to clean showers is not only stressful but can make it hard to communicate with others if you don't have proper hygiene. This is what inspired the creation of Shower Up, a nonprofit organization headquartered in Nashville that brings mobile showers to local homeless communities. Joining us on the show today is co-founder and executive director Paul Schmitz, here with us to discuss how a simple shower can make a world of difference for the homeless.   Why We Need Cuteness (0:16:47) For anyone who's been to Japan, the word “kawaii”, meaning cute, is nothing new. Although it is used as frequently in Japan as the word “cute” is in America, “kawaii” is not just a word to the Japanese, but a cultural phenomenon. The cuteness trend is visible in nearly all facets of life from fashion, to entertainment, to product design and packaging. And while the kawaii trend has already gained a fair amount of traction in Western Spheres, Tania Luna, psychology researcher and Co-CEO of LifeLabs Learning, here to discuss with us why we need more cuteness in our lives and the psychology behind it.   How to Negotiate with Your Kids (0:36:24) As parents we have the final say in decisions around the house. We are the Queens and Kings of our castle and our word is law. However, any student of history will tell you that a sovereign's power is always dependent on the loyalty of their subjects, and sometimes our homes can feel more like the French Revolution than we would hope. So, how can we lead our families to keep our kids obedient and happy? Roi Ben-Yehuda's advice would be to negotiate with them! He's a professor of conflict resolution at both Columbia University and John Jay College and a leadership trainer at LifeLabs Learning, who's on the show to teach us how to negotiate with our kids.   Tips for 2020 Freshman (0:52:47) College freshman across the country are going to have a unique experience come this fall. With COVID shaking everything up, colleges are changing the way they're going to operate. This can be scary and intimidating for graduated high school seniors already stressed about leaving home and taking on the next level of education. So, what can we do to help prepare our freshmen for the upcoming school year and the impact COVID will have on it? Here to talk us through it is Rob Franek, editor-in-chief of the Princeton Review.   Reducing Your Eco Footprint (1:11:21) The environment revolution is nothing new. But given the accelerated rate at which environmental degradation is occurring, the topic seems more prescient than ever. As a result, many people have begun to wonder more concertedly about their own personal impact on the environment. What can we do on a personal level to reduce our eco-footprint? Here to answer this question and others about our personal energy consumption is Hugh Jiang, founder of environmental blog Get Green Now.   Rebranding (1:26:54) What lots of brands have in common is a symbol that we can easily recognize and immediately associate with that brand. For those involved in any kind of business, big or small, symbols, designs, catchphrases and other branding techniques are critical to a business's success. But is there a secret to creating an attention-grabbing brand as well-known as Apple, Target, or Nike? Or what can we do if our brand is lagging? Well today, we have Katie Lundin, a brand specialist from Crowdspring, here to tell us everything we need to know about making, maintaining and even recreating a strong brand.

Today we’re joined by Ross Kimbarovsky. Ross founded and is the CEO at crowdspring, where more than 220,000 experienced freelancers help agencies, small businesses, entrepreneurs, and non-profits with high-quality custom logo design, web design, graphic design, product design, and company naming services.  There's a rumor that Ross left his law practice to found crowdspring so that he could wear shorts to work. The rumor is true. Crowdspring has worked with the world’s best brands, including Amazon, LG, Starbucks, Microsoft, Barilla, Philips (and many more), and also with many of the world’s best agencies – and tens of thousands of entrepreneurs and startups from 100 different countries. Before founding crowdspring, Ross practiced law for 13 years as a successful trial attorney. He counseled and represented clients (from small internet startups to Fortune 100 companies) in complex disputes involving intellectual property in state and federal courts and before the World Intellectual Property Organization.  Ross has founded numerous other startups, including Startup Foundry, Quickly Legal, and Respect. How to Connect with Ross: Twitter Facebook LinkedIn How to Support Ross: Check out crowdspring and see if it’s a good fit for you.  My book Recommendation: Stand Out, by Ross Kimbarovsky Learn More: If you would like to help raise money for causes, or yourself, check out Stagepass at https://yourstagepass.com. If you would like to create experiences, let me know and I’ll get in touch!  If you would like weekly summaries with TGI hacks from each episode, sign up here. Connect with TGI: Facebook Twitter Apple Podcasts Google Podcasts Stitcher Spotify We’re also available anywhere podcasts are!

How would you rate your current business brand design on a scale from 1 to 10? If you’re not saying 8 or above, make sure to check out this podcast episode on How to Grow Your Business Faster Through Branding and Design.    Ross is the founder and CEO at Crowdspring. Crowdspring is one of the world's leading marketplaces for crowdsourced logo design, web design, graphic design, product design, and naming services. Crowdspring gives agencies, SMBs, and non-profits access to 210,000+ talented designers around the world.   Get the book for free! Work the System: The Simple Mechanics of Making More and Working Less is in its third edition, has helped tens of thousands of business owners and managers finally break free and take their businesses to the next level. You’ll find: -The simple mindset “tweak” that will change everything-No feel-good theory, no psycho-babble and no take-my-word-for-it promises-Practical and believable real-word solutions you can implement TODAY.-A wide assortment of additional free resources that you can immediately put to work Grab your free copy at: https://bit.ly/2m4dhMV

Your company's brand identity is everything visual that is visual about your brand—and your company name is a major part of that. In fact, 77% of consumers make purchases based on a brand name. In this episode of Talking Business Now, Ross Kimbarovsky shares tips for choosing a name for your business—whether you're launching a new business or rebranding an existing business: The difference between brand identity and brand design How your business name conveys your overall brand design and creates a competitive edge Do’s and don’ts for selecting a good company name to begin with Good reasons for changing a company's name Whether you should use online business name generators Whether it's important to be able to trademark the name Is it smart to create an odd company names in order to secure a unique domain name? Examples of effective company names Kimbarovsky is the co-founder and CEO of crowdSPRING. He spent 13 years as a trial attorney before founding the company in 2007. Kimbarovsky mentors entrepreneurs through TechStars and Founder Institute, is a member of the Executive Advisory Board for TechWeek, and was honored as one of Techweek100′s top technology leaders and business visionaries. Ross has also founded numerous other startups, including Startup Foundry, Quickly Legal and Respect. CONNECT WITH ROSS KIMBAROVSKY Facebook: https://www.facebook.com/crowdspring/ Twitter: @crowdspring AND @rosskimbarovsky LinkedIn: https://www.linkedin.com/in/rosskimbarovsky/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Guest, 9/10/18: Ross Kimbarovsky, Founder & CEO, Crowdspring by by David Reibstein

When Ross Kimbarovsky started his company, crowdspring.com, a decade ago, he had a vision for a new kind of logo creation service – one in which logo buyers would be offered a wide range of original, creative, logo concepts at a readily affordable price. Today, more than 200,000 designers from nearly 200 countries compete to design the winning logos for crowdspring’s 50,000-plus clients.  Ross knows all the do’s and don’ts of choosing an effective logo for your business or product, and this week he shares his best insights with host and reputation coach Dean Rotbart. Photo: Ross Kimbarovsky, crowdspring.com Posted: August 6, 2018 Monday Morning Run Time: 39:01

In this episode, Nick discusses a framework for how he'd get started with a software project today taking in a number of lessons after stumbling a few times in his journey. Here are links to the resources discussed in this episode. 99Designs - https://99designs.com/ CrowdSpring - https://www.crowdspring.com/ DesignCrowd - https://www.designcrowd.com/ Balsamiq - https://balsamiq.com/ Upwork - https://www.upwork.com/ Sketch - https://www.sketchapp.com/ Invision - https://www.invisionapp.com/ Marvel - https://marvelapp.com/

Scott is joined by CrowdSpring CEO Ross Kimbarovsky, who tells him all about the company’s unique mission to pair startups and businesses with talented creatives and designers to create a brand that customers love. [audio http://serve.castfire.com/audio/3389233/3389233_2017-08-21-003333.64kmono.mp3?ad_params=zones%3DPreroll%7Cstation_id%3D5824.mp3]

Branding and Marketing Your Podcast: Lauren Nelson Interview Today on episode 543 we talk with fellow podcast Lauren Nelson who is the Marketing Manager for Crowdspring.com She produce the audio drama podcast "The Box" and share her insights on how podcasts ban boost their marketing efforts to stand out. Realize there are no rules to podcast. For Lauren she takes as much as she needs to tell her story, and that's it. Your iTunes artwork is your first impression, have someone who is a graphic person create yours. Consistency can boost your brand by never missing an episode, or by announcing (if you take a break) your planned absence. People may want t-shirts, mugs and other "Swag" items, so keep this in mind when making your artwork. The Apple company broke the rules in their advertisements (so have companies like All Spice) Don't be afraid to think outside the box. Thin about how "a show about nothing" is one of the top televisions shows of all time. Lauren's Favorite Marketing Podcasts Startup Smart Passive Income Marketing Over Coffee Duct Tape Marketing Special Podcast Marketing Guide Go to  www.crowdspring.com/sop free guide promoting your show, and your design needs. Blue Yeti - A Hands On Review The Blue Yeti is quoted WAY TOO MUCH as a great podcast microphone. It is a condensor microphone, and if not used properly can make really bad sounding recordings. It can pick up what is right in front of it, what is behind it, or everything around it. You want to "Cardoid" setting for your best  recording of a solo podcaster. To avoid sounding like you’re in a tunnel you need to turn the gain down, and get close the the microphone. When you do this, you will have what most people call “popping p’s” when you say worse that start with P’s, B’s, H’s, etc as the from your mouth goes into the microphone. The solution is to purchase a pop filter. Due to it’s unique size you need a specialized pop filter. You can purchase the Blue Pop Filter for $59, or you can grab a perfectly good one for $22 from Auphonix . The other thing you need is a shock mount. The reason for this is ANY touching of the desk that the Yeti is sitting on will pick up the vibrations. So you can purchase the shock mount from Blue for $56, or this one from for Auphonix for $30. So the price of a Yeti goes from $89 to somewhere between to $$141 to 204. The shock mount is going to need a stand so I recommend either the Rode PSA1 ($99) or the Heil PL-2T ($130) This is why the Audio Technica ATR2100 is the Best Podcasting Microphone NOT the Blue yeti. The Audio Technica us a dynamic microphone (which means it will pick up less noise than the yet) While the stand that comes with the ATR2100 is very simple, it will pick up less thumping (but I would still recommend a shock mount. This unit is a shock mount and pop filter in one for $9. Because its more of a “traditional” microphone you are a little more open to pop filters and shock mounts. The ATR2100 works via USB and XLR ( can work with a mixer) so if you’re flying solo, or need to plug into a mixer you’re good to go. So to get the same features you would need a Blue Yeti ($199), Pop Filter ($22), Shock Mount ($30), so would be out $251. Where is the ATR2100 is $77, the pop filter shock mount is $9, so you would be out around $86. Podcast Glossary "G" Garageband Grageband is a free software on the Macintosh platform that can be used to create a podcast. While great looking and equipped with some powerful tools, I feel its great for assembling podcasts, but not the best for editing out “Ums, and ya knows.” "Glenn the Geek'd it" Glenn "the Geek" Hebert runs horseradionetwork.com and is doing a great job getting advertisers on his show. He gets sponsors to help promote his show and other actions. An example Jim Collison got a sponsor to pay for a custom app and said, "I Glenn the Geek'd it." To hear Glenn talk about his techniques check out http://www.schoolofpodcasting.com/glenn1 Podcast Rewind Podcast Roundtable "Getting Your Show Out To Your Audience" The Pub "Investigative reporting costs thousands of dollars" Because of My Podcast - My Network Has Grown Nick Snapp of the  The “Make it Snappy” Productivity Show has had his network of resources and friends grown since starting his podcast. He even got to Puerto Rico with a film documentary and film John Lee Dumas of eofire.com Check out Nick's Show at www.makeitsnappyshow.com Mentioned in This Show Alexacast - Get the most out of your Amazon Echo Best Podcasting Gear - Find out the best podcasting gear   Start Podcasting Today Go to www.schoolofpodcasting.com/start

December 4, 2014 - Read the full Forbes article and watch the interview here: http://onforb.es/1tH0Aiv. subscribe to this podcast on iTunes by clicking here: http://bit.ly/ymotwitunes or on Stitcher by clicking here: http://bit.ly/ymotwstitcher. The U.S. Department of State recently awarded its P3 Impact Award to Cocoa Link, a public private partnership connecting poor cocoa farmers in West Africa to government resources to improve crop yields. The initiative, launched by Hershey, was recognized for its impact on 45,000 users. Work is moving forward to scale the effort to more countries. Crowdsourcing design company CrowdSPRING provided a five-panel mural recognizing all five of the finalists: African Diaspora Marketplace, Global Alliance for Clean Cookstoves, The Coca-Cola KO +2.87% Company and the World Wildlife Fund : Partnering to Protect Freshwater Resources, Wireless Access for Health Initiative and the winner Cocoa Link.

I dag er Cammilla taget ind til Podconsult studiet hos Karin på Frederiksberg. Vi har udvekslet lidt tanker omkring podcasten og det er vel på sin plads, at vi kort introducerer os selv her i episode 1.  Karin Høgh er solopreneur. Hun har en baggrund som journalist og har arbejdet med radio i mange år. I dag driver hun Podconsult, hvor hun rådgiver om og underviser i podcasting af lyd og/eller video samt sælger udstyr til produktion af lyd og video. Se mere om Karin på http://podconsult.dk/  Cammilla Rysgaard er solopreneur. Hun har en baggrund indenfor marketing og har arbejdet med stort set alle former for marketing i mange år. I dag har hun egen business hvor hun rådgiver og underviser om marketing, kundeflow og infoprodukter. Se mere om Cammilla på http://www.cammillarysgaard.dk/ Solopreneur... hvad er det? Vi tager en snak om ordet solopreneur. Det er kort og godt en betegnelse for en person, der arbejder i og driver en business alene. Det kan godt være, der hyres freelancere til diverse opgaver, men solopreneuren har det fulde ansvar selv.   Logo til vores podcast! Vi skal have lavet et logo til vores podcast. Vi tager en snak om de forskellige muligheder for at få lavet grafik og nævner bl.a.: Pixlr > https://pixlr.com/ PicMonkey > http://www.picmonkey.com/ Fiverr > http://www.fiverr.com/ crowdSPRING > http://www.crowdspring.com/ Amino Freelancer > http://www.amino.dk/freelancer/ Måske er der en af jer lyttere, der har en ide til en farve, et symbol eller udtryk? Så send meget gerne til Karin (karin@podconsult.dk) eller Cammilla (mail@cammillarysgaard.dk). Tak! På genhør! Karin & Cammilla   Følg podcasten via    Vil du have mere info om podcast, så læs mere om podcast på denne side >

Part 2 - Bloom's Taxonomy; Creation is not enough; Caine's Arcade short film; College Confidential; CrowdSpring; Tufts University Admissions; Market Yourself.

Interview with Mike Samson the co-founder of crowdSPRING and resides firmly at the bottom of the company’s ping-pong totem pole. Prior to starting crowdSPRING, Mike was an Emmy Award® nominated Producer and Production Manager with more than 20 years of experience as a senior manager in the film and television production industry. He has worked on dozens of feature film and television projects including "Wall Street," "Bull Durham," "Steven King's The Stand" (miniseries), and "Men in Black II." In prime-time dramatic television, he supervised on TV series such as "New York Undercover" and "Third Watch." Mike has received numerous honors individually and as a team member, including an Emmy Award nomination, DGA awards, and a George Foster Peabody Award. He is a member of the Directors Guild of America and the Academy of Television Arts &Sciences.Visit Mike at crowdSPRING.com. Join us on Facebook or at www.increasemysmallbusiness.com where we talk about small business issues and tips, from small business mentors, coaches and small business owners.