Money and Media: Presented by FinCon

Julien and Kiersten, the couple behind the award-winning blog and forthcoming book, rich & REGULAR®, are known for their pull-no-punches yet humorous creative storytelling about life and money. In this episode, Julien shares with host Joe Saul-Sehy about the early days of rich & REGULAR and his priority (then and now) of getting the message and heart of their brand figured out first before focusing on making money. You'll also hear why Julien believes all creators should “be willing to be human” and focus just as much on being as entertaining as they are educational. Plus, Julien shares some behind-the-scenes insights on how he and Kiersten create their current video series, Money on the Table. This episode is brought to you by Starship

Jaspreet Singh is on a mission to make financial education fun and accessible. As founder of Minority Mindset, Jaspreet started a social media account simply to teach others how to avoid the mistakes he made and has grown it into a full media company. His YouTube channel recently hit 1 million followers! Jaspreet is also a serial entrepreneur, licensed attorney, and #FinCon21 keynote speaker. Listen in as host Joe Saul-Sehy talks with Jaspreet about his story.

Are you interested in speaking at #FinCon21? This episode will walk you through how to apply, what makes a great speaker proposal, how speakers are selected, and more. Plus, the FinCon Team explains the 12 different session types and introduces you to the new Success Labs and Money Conversation track. Apply to speak at https://finconexpo.com/speak

We know you've got questions about the upcoming #FinCon21. Is it virtual or in person or both? How will COVID-19 affect the event? What if you transferred your 2020 pass? Will there be line dancing in Austin? FinCon Team Members Jessica Bufkin and Libby Gifford are here to answer all your questions in this special episode recorded during a recent Q&A livestream. Whether you attend in Austin or from the comfort of your own home, #FinCon21 will include opportunities to meet up with other creators, do business with sponsors, access tons of content, and hear main stage speakers. For more info or to get your pass, visit https://finconexpo.com/21

FinCon's first virtual event is coming up, and our Guide to FinConX will help you get the most out of the event. Whether you're attending to connect with other creators, partner with brands, grow your business, or just have fun with your FinCon friends, this episode will point you in the right direction to achieve your goals. We'll also walk you through the schedule and explain how you access the event elements virtually.

Get to know a few of the Big Idea presenters for the upcoming FinConX virtual event and hear about what they'll be sharing from the main stage. FinCon Interim CEO Jessica Bufkin chats with presenters Tanja Hester, Carter Cofield, and Lacey Langford, as well as members of a YouTube-focused panel. See the full list of speakers and more details about FinConX at https://finconexpo.com/finconx

We know you have questions about #FinConX and why it's worth your time. FinCon Team members Jessica Bufkin and Nick True share the ins and outs of #FinConX -- how you'll be able to connect with brands and other attendees, what makes the "live" main stage sessions live, what kind of content to expect, what will happen to lobby-con, and more! Plus, they'll explain the different pass types and how to upgrade to receive access to ProNetworking.

Using video on social media can be a great way to increase engagement on your platform. But what are the best practices for video on social media and how can we implement them without spending all day doing it? Shaina Weisinger, CEO of Repurpose House, shares how some quick social media video tips and tricks that you can easily implement today. For more information, go to https://finconexpo.com/social-media-video-best-practices/

Do you want to grow your traffic through Pinterest? Daniella Flores shares how she grew her Pinterest presence to 1.5 million views and how that has translated to over $1,000 per month in passive advertising income. She also reviews Pinterest strategies, tools, and hacks that will help bloggers and vloggers increase their site traffic and make more money. For more information, visit the blog at https://finconexpo.com/get-traffic-from-pinterest-daniella-flores

Are you interested in developing an online course for your platform? Amanda and Jonathan Teixeira from WalletWin crafted one for their site a few years ago and have earned six-figures from it with very little expenses involved. In our interview, they walk through how they created their online course, how a job loss propelled them into full sales mode and how partnerships in the personal finance community help them to increase sales and impact more lives. For more information, visit the show notes at https://finconexpo.com/create-profitable-online-course

There are few things we enjoy more than getting together with the FinCon Community each fall. It’s the highlight of our year, and we work the other 51 weeks of the year to make it an exceptional in person experience for Personal Finance creators and brands. So it just sucks to say we’re not going to be able to gather in Long Beach in September. We’ve spent the last few months working with the Long Beach Convention Center and it was not a decision anyone took lightly. However, given COVID-19 and the ongoing pandemic, it is simply impossible to hold #FinCon2020 as scheduled and cancellation is our only option. It’s been a strange season for events, and we appreciate your patience as we’ve navigated this time of uncertainty. While we’re completely bummed about #FinCon2020… [Wait for it…] We are thrilled to announce that #FinCon2021 will be taking place September 22-25, 2021, at the Austin Convention Center in Austin, Texas! For more information, go to https://finconexpo.com/2020-update

Want to have a successful podcast? Marcus Garrett and Rich Jones from Paychecks and Balances share 5 smart tips for creating and growing a successful podcast. This dynamic duo was so helpful during their 2018 FinCon Presentation that we had to invite them back for 2.0! Rich and Marcus also discuss how their show came to be and the unexpected results that have come from producing their show for the last 7 years. For more information, visit https://finconexpo.com/smart-podcast-growth-strategies-rich-jones-marcus-garrett

Are you ready to get serious about growing your YouTube Channel? It all starts with taking the right steps. Talaat McNeely has grown his YouTube Channel to over 100,000 subscribers and he's sharing with us the steps that he took. Talaat answers 4 questions from the FinCon Community about how to create better content and keep your viewers coming back.

Want to grow traffic to your personal finance blog by improving your SEO? Mike Pearson from Stupid Simple SEO shares the 4 phases of SEO improvement that any personal finance blogger can use to increase site traffic and generate more leads. Tricia Rosen from Access Financial Planning gets a live one-on-one coaching session from Mike during this episode of the Money & Media Podcast!

Growing your mailing list is an excellent way to connect with your audience and grow your income. Caroline Vencil shares how she grew her mailing list to over 30,000 subscribers and how is has netted her $3,000 per month. We discuss how she uses tripwires and freebies to increase her mailing list, her income, and her impact on her readers. For more information, visit the show notes at https://finconexpo.com/tripwires-freebies-grow-mailing-list-income/

Are you looking to grow your podcast, but don't know where to start? Lindsay Tjepkema, CEO of Casted, says it's time to create some SMART goals. Lindsay breaks down how we can successfully promote our shows, how we can get the most out of our content, and where she sees the world of podcasting going in the coming years. For more information go to https://finconexpo.com/create-smart-podcast-goals-lindsay-tjepkema

Are you interested in building a podcast that truly helps people? Jen Smith and Jill Sirianni are the dynamic duo behind the Frugal Friends Podcast, nominated as Best New Personal Finance Podcast by Plutus. They have grown their new podcast to over 600,000 downloads in less than 2 years and they are sharing with us how they did it. Since they've grown their podcast together, we also discuss what it's like to partner up with another content creator and support each other along the way. For more information, visit https://finconexpo.com/grow-podcast-downloads-2-years/

Want to increase your freelance writing rates? Ben Luthi shares how he got his start as a personal finance writer and how he has progressively increased his rates along the way. Also, FinCon alumni chime in for this episode with their own questions on managing clients and productivity hacks. For more information, visit the show notes at https://finconexpo.com/increase-rates-personal-finance-writer

The global pandemic has changed our way of life and it's also changing the way we do business. Money Coach Jillian Johnsrud shares how she is managing her financial coaching client relationships during the financial crisis. We also hear from personal finance content creators Rich Jones and Kelan Kline as they navigate their brand sponsorships and find ways to keep their revenue strong while honoring the trust their audience has given to them. For more go to https://finconexpo.com/money-coaching-financial-crisis

Has your small business been hit hard by the pandemic and financial crisis? Business Consultant and Serial Entrepreneur Tom Sylvester joins us to discuss how small business owners can not only survive but thrive in this difficult time. In addition, we have FinCon Founder Philip Taylor sharing the details of the new Paycheck Protection Program (PPP) recently enacted in the United States. He shares how this relief program can financially support struggling entrepreneurs (including those in the FinCon Community). For more information, visit the show notes at https://finconexpo.com/pivot-small-business-management-financial-crisis/ or the PPP at https://finconexpo.com/paycheck-protection-program-ppp/

Are you a freelance writer looking to increase your income quickly? Professional multi-six-figure freelance writer Michelle Black shares how she quadrupled her income after attending FinCon in 2018. In this 2.0-style interview, we check in with Michelle to see how her business has grown in one year and what this new money has meant for her young family.

Looking to grow your Instagram following? Allison Baggerly, founder of Inspired Budget, shares hacks that will help you increase your followers and audience engagement. In this unique episode, Allison coaches fellow FinCon alumni and Author of "Mom and Dad, We Need to Talk", Cameron Huddleston. Allison gives advice and homework to Cameron that we all can learn from! For more resources, visit the show notes at https://finconexpo.com/instagram-growth-hacks-beginners-allison-baggerly

Are you looking to make a good living as a money coach? Award-winning podcaster Whitney Hansen drops by to share how she's grown her online money coaching business to over $100,000 in revenue. We discuss the importance of starting slow, building your confidence and why marketing might just be the best way to create a six-figure coaching business. For more resources, visit https://finconexpo.com/make-100000-money-coach-whitney-hansen

Ready to outsource so your digital platform can really grow? Robert Farrington from The College Investor shares how he took his team from 1 (himself) to now a group of 10 trusted freelancers. We walk through the process of finding the right team members, the systems he uses to collaborate with them and how this process has allowed him to focus on growing his business even more. For more resources, go to https://finconexpo.com/solopreneur-team-leader-robert-farrington

Want to increase your community engagement with a Facebook Group? Nick Loper, Chief Side Hustler at Side Hustle Nation, shares how he's grown his Facebook Group to over 20,000 members. He reviews tips on maintaining his larger group and how he's using it to grow his podcast and blog.

Author and professional speaker Grant Baldwin joins Joe-Saul Sehy to talk about how he started his speaking business and how others can be successful as well. We also hear from FinCon founder Philip Taylor about the speaker submission process for FinCon2020 and why you should consider taking the stage in Long Beach this year.

As we head into FinCon's 10th anniversary, we hear from past FinCon attendees about their favorite conference memories and their goals for their businesses this year. Also, FinCon founder Philip Taylor shares what's new with FinCon 2020. For more information, visit the show notes at https://finconexpo.com/new-things-fincon

In this episode, you’ll hear the #FinCon17 keynote talk from Darren Rowse. Darren is the founder of ProBlogger.com. With over 8,000 articles, tips, tutorials, podcast episodes and case studies, ProBlogger has become a pivotal resource for all things blogging. In this talk, Darren shares the ins and outs of his journey from zero blogging experience to now having close to 5 million visitors per month. You’ll here specific strategies he uses to find balance in work that is both meaningful and profitable.

As FinCon enters into 10th year, host Joe-Saul Sehy looks back at a few of the stand-out talks given at previous FinCon events - all still applicable today. In this episode, you’ll hear the #FinCon19 session “But Really, How Much Debt Are You In? Strategies for Conducting Interviews About Tough Financial Topics” from presenter Lisa Rowan. Personal stories about overcoming financial challenges or persevering in dire times can add depth to your personal finance content. But talking about difficult money topics like debt can cause even the most forthcoming of sources to clam up. Lisa Rowan, a personal finance writer with more than a decade of reporting experience, will share tried-and-true tactics for making interview subjects more comfortable when they talk about the nitty-gritty details of their money challenges. After listening, you’ll feel more confident in your ability to get your sources to talk openly about financial matters.

As FinCon enters into 10th year, host Joe-Saul Sehy looks back at a few of the stand-out talks given at previous FinCon events - all still applicable today. In this episode, you’ll hear the panel discussion “How to Bounce Back from Side Hustle Failures”. Side hustle success stories are easy to come by, but often give the impression that everything always works for the best. But sometimes they don’t. For every success, there are multiple failures. In this 2018 panel discussion, you’ll hear stories of side hustle failures and how the panelists bounced back from them to later find their side hustle successes. Featuring Chonce Maddox Rhea, Jason Butler, Denis Trufin, Tyler Philbrook, and moderator Taylor Kathleen.

How to Build a Million Dollar Community with Tiffany Aliche As FinCon enters into 10th year, host Joe-Saul Sehy looks back at a few of the stand-out talks given at previous FinCon events - all still applicable today. In this episode, you’ll hear Tiffany Aliche’s 2016 Big Idea Talk, “How to Build a Million Dollar Community.” As The Budgetnista, Tiffany has built an active, 200,000+ member online community. In this talk, she gives a quick walk-through of how she built and monetized it, along with the principles she used to guide the process. For more information, visit the show notes at https://finconexpo.com/category/money-media-podcast

“Do I just sound like everyone else?” Whether you’ve been creating content for ten weeks or ten years, you’re familiar with this question. You’ve thought it, and you’ve probably even said it. Setting yourself apart as a content creator matters. It has little to do with marketing and everything to do with developing your point of view according to Ramit Sethi, best-selling author of I Will Teach You To Be Rich. In this episode, you’ll hear Ramit’s powerful #FinCon19 keynote message about finding your voice and standing out to reach new audiences, no special opt-ins or funnels required. Thanks to H&R Block for supporting the Money & Media Podcast. Learn more about H&R Block’s affiliate program at https://finconexpo.com/hrblock

Curious about the new Financial Freedom Summit? In this interview recorded for The FI Show, FFS organizers Grant Sabatier, Cody Berman, and Philip Taylor answer all your questions. You’ll hear why they believe this new event is important, what to expect while you’re there, who should attend, and much more. Plus, they share the value that the FinCon community can bring to the event. Learn more at https://finconexpo.com/financialfreedomsummit

Whether you've attended FinCon before or if this year is your first time, you won't want to miss this episode with Philip Taylor. FinCon's founder shares details on what's new for #FinCon19, including new speakers, scheduling formats, education tracks, and so much more. After this episode, you'll be counting down the days to #FinCon19. Plus, Joe hosts an introduction to the 2019 Plutus Award Finalists. Link for shownotes: https://finconexpo.com/new-things-fincon

J. from the FIRE Drill podcast drops by to share everything that podcasters need to know about FinCon, from networking and landing guests to recording live and making connections with brands. Plus, you'll hear an insightful conversation about podcasting that PT recorded at Podcast Movement with Dustin Heiner of Master Passive Income. Link to show notes: https://finconexpo.com/podcasters-guide

You've picked up the Pro Influencer Pass for FinCon, and now you want to make the most of it. FinCon ProNetworking Coordinator Andrea Amir is here to let you know how to get the most out of it, including the ins and outs of ProNetworking and how to connect with brands on-site and before the event. Plus, a bonus segment with Claudia Pennington about the recently launched FinCon Marketplace, an online resource for content creators looking to make money online through advertising, affiliate marketing, or freelancing. Head over to FinCon Marketplace (https://finconexpo.com/marketplace) to create an account. Did we mention it’s FREE?

FinCon isn't your average money conference, and that's a good thing! Katie Brewer joins the Money & Media Podcast to share the different ways that financial advisors, planners, and coaches can make this FinCon their best conference yet. Whether you want to know how to plan for the event (including the dress code!) or you're looking for ideas on how to best connect with other attendees before, during, and after the event, Brewer has the advice that you need. Link to show notes: https://finconexpo.com/advisors-guide-to-fincon

FinCon can mean serious business for brands, and it can also be a lot of fun. Jessica Bufkin, FinCon Director of Events, shares strategies on how to make the most of your time at FinCon as a brand. Whether it's taking advantage of the mixer and FinCon Central or it's devising a plan to connect with new clients, these action steps will make this FinCon your most productive and exciting trip yet. Link to shownotes: https://finconexpo.com/brands-guide 

It's no secret that #FinCon19 keynote speaker and CNBC Senior Personal Finance Correspondent Sharon Epperson is a personal finance pro. Surrounded by a sea of other personal finance content creators, Epperson sets herself apart with her ability to share stories in addition to financial acumen. We sat down with her to talk storytelling strategies that anyone can apply to make their content truly pop.   For more information, visit the show notes at https://finconexpo.com/category/money-media-podcast

Our personal finance conference isn't just about learning. In fact, a goal of FinCon is to help people create better content, reach more people, and monetize their endeavors. For this episode of the Money & Media Podcast, Philip Taylor, FinCon's founder, shares various methods you can use to make FinCon profitable for you and your brand. By the end of this episode, you'll be able to brainstorm about everything from affiliate relationships to sponsored campaigns and more. No matter your interests and strengths, Taylor has tips you can use to make money at FinCon. For more information, visit the show notes at https://finconexpo.com/make-money-fincon

When it comes to FinCon, there's an ever-growing number of YouTubers attending. That's why we sat down with Joseph Hogue, FinCon's YouTube Community Leader, to find out ways to leverage FinCon for your channel's success. Follow these tips from Hogue to make the most of the sessions, the video booth, and everything else that FinCon offers. For more information, visit the show notes at https://finconexpo.com/category/money-media-podcast

PT shares his thoughts on what he's now calling the NerdWallet Model of monetizing your personal finance content. In the show, you'll learn what the model is, why you should care, how to begin implementing it in your own way, and you'll also hear a preview of the FinCon Marketplace, a new resource for you to help monetize your site to it's fullest potential. For more information, visit the show notes at https://finconexpo.com/category/money-media-podcast

You may have been to financial conferences in the past, but we promise you've never been to a money event quite like FinCon. Nick True, FinCon's Community Manager, has the scoop for FinCon first timers in this episode of Money & Media. Whether you have questions about what to wear and when to arrive or you're wondering how to connect with brands and what to do when you see your favorite money media guru, Nick has answers. He even shares strategies for making FinCon pay for itself and using it to take your career to the next level. Even if you've attended in the past, this episode is the perfect refresher course in all things FinCon. For more information, visit the show notes at https://finconexpo.com/first-timer-fincon-guide/

Tanja Hester is a an early retiree and #FinCon19 Big Ideas presenter who stops by to discuss the different projects she's been working on lately. An award-winning blogger and podcaster and a best-selling author, Tanja knows how to find success across different media. At the core of her work is a sincere connection with her audiences. No matter where you are on your journey as a content creator, you'll be inspired as she pulls back the curtain on these projects and discusses the power of finding your voice. For more information, visit the show notes at https://finconexpo.com/finding-your-voice-tanja-hester/

From our early archives: Tess Vigeland was the host of Marketplace Money until she decided to leave….without another “job” to fall back on. In this episode we revisit making good radio, taking “the leap,” writing a book, hiring an agent….and more. https://finconexpo.com/making-great-radio-and-great-leaps-with-tess-vigeland-mm-podcast-09/ 

Chris Browning of Popcorn Finance dropped by to share strategies for using Instagram to grow your audience. No matter what kind of content you create, these tips won't just get you views on Instagram; they'll help you grow a loyal audience base. Browning dishes on the easiest ways to get to know your specific audience with the Instagram business account features. Chris also shares his personal content strategy for Instagram, ideas on how to overcome feeling camera shy, and so much more. *Chris Browning is the creator and host of the award-winning, short-form podcast, Popcorn Finance. Each week he discusses finance with amazing guests in about the time it takes to make a bag of popcorn. Topics range from understanding the basics of investing, all the way to his love of tiny homes.   For more information, visit the show notes at https://finconexpo.com/instagram-popcorn-finance-chris-browning/

Pete McPherson of Do You Even Blog stopped by to share insight on the challenges online content creators face. Imposter syndrome can strike at any stage in the game, and he's got two strategies to help you keep going. Plus, he shares his take on what everyone should be focusing on for audience growth. Hint: It's not worrying about being the first to find the next up-and-coming platform. For more information, visit the show notes at https://finconexpo.com/imposter-syndrome-pete-mcpherson/

There's a good chance you already know how to put in the work to create excellent content. But how do you promote your message? Selecting the right platforms to promote your message is no small task, especially in today's media landscape. We asked #FinCon19 Keynote Speaker Ramit Sethi to weigh in. Fresh from the task of revamping “I Will Teach You To Be Rich”, his best-selling novel, Sethi knows things have changed. Ramit shares insight into the way the media landscape is different and how creators can promote their products now. Sethi also dishes on why content creators need to crawl outside their computers and leverage in-person events if they really want to grow their brands and audiences. For details about FinCon, visit https://finconexpo.com  For more information, visit the show notes at https://finconexpo.com/promote-your-message-ramit-sethi 

Have you thought about doing live video? We’re talking systems, processes, creating live video, and interacting with your audience with Bobbi Rebell. Bobbi Rebell is host of the Financial Grownup Podcast and co-hosts the Money In The Morning podcast. Money in the Morning is performed live in front of a virtual audience via Facebook, but it doesn’t just go there. She shares how the content is re-purposed into a number of different ways while also getting instant feedback from her audience.

Joseph Hogue from Let's Talk Money stops by to discuss how YouTube can boost your blog, stand alone as an asset, and why (and how!) you should monetize the minute you post your first video. He also shares a formula that anyone can follow to start producing consistent video content today. Also in this episode, we had the opportunity to sit down and talk to Alexa von Tobel, the Managing Partner of Inspired Capital Partners, Founder and former CEO of LearnVest, and New York Times- Bestselling Author of Financially Fearless. Alexa shares the focus of Inspired Capital, a new 200 million venture fund that launched in January of this year, and her new book, Financially Forward: How to Use Today's Digital Tools to Earn More, Save Better, and Spend Smarter.

You just landed your first gig as a freelancer. There’s nothing quite like that feeling. You have flexibility, freedom, and a chance to shine as a writer. Whether you’re freelancing as a side gig or trying to transition to full time work, scoring that first job is exhilarating. But what do you do next? Growing your client base is essential. It means more money, more opportunities, and more connections. It’s also an incredibly daunting task. Gerri Detweiler from Nav stopped by to share five action steps that anyone must take to be a better freelancer. Detweiler walks you through each part of freelancing, from perfecting that first pitch all the way to making it easy to get paid. She even shares some uncommon advice, like why reading your published pieces can make you an editor’s go-to choice for freelancing. Plus, stay tuned for an exclusive discussion with hosts Joe Saul-Sehy and Bethany Bayless about how to be a better freelancer. For more information, visit the show notes at https://finconexpo.com/better-freelancer-gerri-detweiler