One Minute Strategy

If you're frustrated wiht low web traffic, here's what you need to know. Once you fix this, you're on the way to transforming your site to a lead machine.Sponsored by Digital Focus Advantage  This podcast is hosted by Cassie Lincoln, ALM. Want to meet with Cassie? Book time on her calendar at this link.  If you're a Financial Advisor looking to grow your AUM, join our community! We share marketing and sales tips, strategies, resources and tools.  #website #seo #domainauthority #sitetraffic #leadmachine

You've been thinking about starting your own business...here's something you need to know!Sponsored by Digital Focus Advantage  This podcast is hosted by Cassie Lincoln, ALM. Want to meet with Cassie? Book time on her calendar at this link.  If you're a Financial Advisor looking to grow your AUM, join our community! We share marketing and sales tips, strategies, resources and tools.  #startup #businessowner #entrepreneur #referrals #leads #digitalmarketing 

If you've been scratching your head on why your landing page isn't converting, take a minute to listen to this episode. We go over the likely reason.Sponsored by Digital Focus Advantage  This podcast is hosted by Cassie Lincoln, ALM. Want to meet with Cassie? Book time on her calendar at this link.  If you're a Financial Advisor looking to grow your AUM, join our community! We share marketing and sales tips, strategies, resources and tools.  #landingpage #conversions #digitalmarketing #digitalcampaigns #sales #marketing #leads

If you've been generating content, then you know that it can be time-consuming! The good news is that there are some ways you can creatively re-use your content. Today we discuss three tips to keep in mind to get some more mileage out of your content.Sponsored by Digital Focus Advantage This podcast is hosted by Cassie Lincoln, ALM. Want to meet with Cassie? Book time on her calendar at this link.  If you're a Financial Advisor looking to grow your AUM, join our community! We share marketing and sales tips, strategies, resources and tools.#contentmarketing #UGC #B2B #digitalmarketing #socialmediamarketing #recycle

Have you been wondering about Alignable? Or have you even heard of it? I've been using it for a month and sharing my opinion on it.Sponsored by Digital Focus Advantage This podcast is hosted by Cassie Lincoln, ALM. Want to meet with Cassie? Book time on her calendar at this link. If you're a Financial Advisor looking to grow your AUM, join our community! We share marketing and sales tips, strategies, resources, and tools.#socialmedia #reviews #digitalmarketing #b2b #leadgeneration #content #smallbusiness

If you're a service-based business, looking for leads make sure to listen to this episode! This is a great way to get high-quality, cost-effective leads to grow your business.Sponsored by Digital Focus AdvantageThis podcast is hosted by Cassie Lincoln, ALM. Want to meet with Cassie? Book time on her calendar at this link. If you're a Financial Advisor looking to grow your AUM, join our community! We share marketing and sales tips, strategies, resources and tools. 

Did you know your LinkedIn profile could be turning away potential clients? Listen to find out how to fix it.Sponsored by Digital Focus AdvantageThis podcast is hosted by Cassie Lincoln, ALM. Want to meet with Cassie? Book time on her calendar at this link.If you're a Financial Advisor looking to grow your AUM, join our community! We share marketing and sales tips, strategies, resources and tools. 

You've put in a lot of effort to offer a free webinar full of valuable information...and then you have to spend tons of time chasing down leads to try to get them to meet with you. Here's how to get more booked appointments faster from your webinars.Sponsored by Digital Focus AdvantageThis podcast is hosted by Cassie Lincoln, ALM. Want to meet with Cassie? Book time on her calendar at this link.If you're a Financial Advisor looking to grow your AUM, join our community! We share marketing and sales tips, strategies, resources and tools. 

You've been getting a lot of leads coming in- fantastic! However, many of them do not show up to the booked appointment. Here's what to do to fix it!Sponsored by Digital Focus AdvantageThis podcast is hosted by Cassie Lincoln, ALM. Want to meet with Cassie? Book time on her calendar at this link. If you're a Financial Advisor looking to grow your AUM, join our community! We share marketing and sales tips, strategies, resources and tools. 

While your business can work with anyone, anywhere, isn't it great when you have local customers? Use this method to find more business locally.Sponsored by Digital Focus Advantage This podcast is hosted by Cassie Lincoln, ALM. Want to meet with Cassie? Book time on her calendar at this link. If you're a Financial Advisor looking to grow your AUM, join our community! We share marketing and sales tips, strategies, resources and tools. 

Here's what to do if the lead flow for your business suddenly dries up.Sponsored by Digital Focus AdvantageThis podcast is hosted by Cassie Lincoln, ALM. Want to meet with Cassie? Book time on her calendar at this link.If you're a Financial Advisor looking to grow your AUM, join our community! We share marketing and sales tips, strategies, resources and tools. 

You know the feeling. You meet with a new prospective client. You're excited because you know you can help them. You get to that part of the meeting where you close....and they tell you they have to think about it. Here's how to solve this problem.Sponsored by Digital Focus AdvantageThis podcast is hosted by Cassie Lincoln, ALM. Want to meet with Cassie? Book time on her calendar at this link.If you're a Financial Advisor looking to grow  your AUM, join our community! We share marketing and sales tips, strategies, resources and tools. 

Financial Advisors- learn about using testimonials in your marketing.Want help with marketing or PR? Need administrative support? Contact Digital Focus Advantage at info@digitalfocusadvanatage.comJoin our Facebook community: Exponential AUM Growth | Rainmaker Marketing Formulahttp://facebook.com/groups/rainmakermarketingformula

SEO:  you know it's important, but what is it really? Find out on today's episode. You can also read the article I reference here.To sign-up for the monthly email tools-letter visit: www.valentasf.digital If you have questions or want to meet, send me an email at cassie.lincoln@valenta.io

Let's talk priorities! How do you decide what item on your list has top priority?To sign-up for the monthly email tools-letter visit: www.valentasf.digital If you have questions or want to meet, send me an email at cassie.lincoln@valenta.io Join my free Facebook group: Biz Bots + Biz Dev + Biz Strat. We'd love to have you join our community. 

I'm excited to announce Season 2 is coming soon. In this trailer, I quickly describe what's planned. To sign-up for the monthly email tools-letter visit: www.valentasf.digital If you have questions or want to chat, send me an email at cassie.lincoln@valenta.io Join my free Facebook group: Biz Bots + Biz Dev + Biz Strat. We'd love to have you join our community. 

Don't overlook the importance of listening to your stakeholders. Practice your active listening skills - honing this skill could be a strategic differentiator for your business.If you have questions or want to chat, send me an email at cassie.lincoln@valenta.io Or, join my free Facebook group: Biz Bots + Biz Dev + Biz Strat. We'd love to have you join our community. 

Do you have a specialized workforce that gives your business a competitive advantage?If you have questions or want to chat, send me an email at cassie.lincoln@valenta.ioOr, join my free Facebook group: Biz Bots + Biz Dev + Biz Strat. We'd love to have you join our community.

It can be hard to know where to focus when you're starting a business. This episode focuses on the "opening trio" strategy categories as a great starting point.Here is the link to the process design infographic referenced in the episode.If you have questions or want to chat, send me an email at cassie.lincoln@valenta.io Or, join my free Facebook group: Biz Bots + Biz Dev + Biz Strat. We'd love to have you join our community.

This is the last in the series on generic business strategy.   If you have questions or want to chat, send me an email at cassie.lincoln@valenta.io Or, join my free Facebook group: Biz Bots + Biz Dev + Biz Strat. We'd love to have you join our community. 

This episode describes the generic business strategy, differentiation.If you have questions or want to chat, send me an email at cassie.lincoln@valenta.io Or, join my free Facebook group: Biz Bots + Biz Dev + Biz Strat. We'd love to have you join our community.

I discuss the generic business strategy, cost leadership in this episode. This is based on Porter's Generic Strategies. Mind Tools has a great article about this topic if you want to learn more. If you have questions or want to chat, send me an email at cassie.lincoln@valenta.io Or, join my free Facebook group: Biz Bots + Biz Dev + Biz Strat. We'd love to have you join our community.

Businesses are grappling with the best way to deal with inflation. In this episode, I discuss a recent article, "Three Strategic Options to Deal with Inflation," in the Harvard Business Review with some recommendations.If you have questions or want to chat, send me an email at cassie.lincoln@valenta.ioOr, join my free Facebook group: Biz Bots + Biz Dev + Biz Strat. We'd love to have you join our community.

I'm excited to kick-off a series of episodes on developing business strategy. In the episode, I referenced Porter's four generic business strategies. Here's an article that gives some more background that you might find helpful.If you have questions or want to chat, send me an email at cassie.lincoln@valenta.ioOr, join my free Facebook group: Biz Bots + Biz Dev + Biz Strat. We'd love to have you join our community.

This episode focuses on completing the annual goal-setting process. Bonus for listeners: download the Goal Setting Infographic Contact me at cassie.lincoln@valenta.io or join my Facebook group and ask questions there: Biz Bots + Biz Dev + Biz Strat

As mentioned in the episode, I like LucidSpark for a mind-mapping tool to support brainstorming and other activities.  It has free and paid options (note: I'm not an affiliate or getting paid to endorse this tool-- I just like it!)Contact me at cassie.lincoln@valenta.io or join my Facebook group and ask questions there: Biz Bots + Biz Dev + Biz Strat

Market research sites recommended in this episode are Mintel, EBSCO Open Source, Statista and EMarketer. Check these out!As always, feel free to email me to ask questions: cassie.lincon@valenta.io. Join my Facebook group, Biz Bots + Biz Dev + Biz Strat, where we talk about everything to grow your biz!

Use the tips in this episode to get into a good head-space to set effective goalsIf you want to connect with me, feel free to email me at cassie.lincoln@valenta.io. You can also join my Facebook group Biz Bots + Biz Dev + Biz Strat

I'm sharing a little of my background and why I have started this podcast. If you want to connect with me, feel free to email me at cassie.lincoln@valenta.io. You can also join my Facebook group Biz Bots + Biz Dev + Biz Strat

Your business processes are magnets for time waste. If you are considering automating a business process, optimize the process first to get the most bang for your buck.

It's currently a job seeker's market. As an employer, it's important for you to continuously demonstrate your employer value to your workforce.Study from Society of Human Resources Management referenced in the show: study 

Business strategy can seem daunting. Embracing simplicity will help you stay clear on your path forward.