Podcasts about Reuse

In this episode of Hustle Inspires Hustle, Alex Quin breaks down practical, actionable strategies to help both e-commerce and service-based businesses succeed during Black Friday. He emphasizes the importance of keeping offers simple—such as clear tiered discounts or urgency-based service upgrades—to reduce friction and improve conversions. Alex stresses that successful marketing goes beyond flashy ads; it's about preparation across your funnel, creative assets, and backend systems. From fast-loading product pages to tight onboarding flows and accurate CRM tracking, every part of the customer journey needs to be ready.He also dives into content strategy and ad execution, encouraging brands to repurpose their top-performing content from earlier in the year with updated Black Friday messaging. Volume matters—especially with Meta's new Andromeda update—so having multiple creatives pre-approved and scheduled can lower costs and reduce last-minute stress. Whether paid or organic, campaigns should be well-structured and tracked meticulously. The core message? Black Friday isn't about hype—it's about execution, efficiency, and data-driven decisions.Episode Outline: [00:00] Welcome Back: Alex thanks listeners and sets up the Black Friday topic [00:15] Importance of Simplicity: Easy-to-understand offers and discounts [00:45] Service Business Tips: Creating urgency with bonuses and intro deals [01:10] Creative Strategy: Bold visuals, testimonials, and multi-format content [01:45] Funnel Tips: Fast product pages, clean checkout, single-action landing pages [02:10] Backend Systems: Fulfillment, calendar space, CRM, and onboarding readiness [02:40] Financial Modeling: Know your margins, track all costs [03:05] Repurposing Content: Use your best-performing content with new Black Friday angles [03:30] Meta Update & Scheduling: More creatives = lower cost; schedule everything early [04:00] Post-Purchase & Tracking: Upsells, LTV, CRM follow-ups, and clean analytics [04:20] Final Thought: Black Friday is about preparation, not just hypeWisdom Nuggets:Simplicity Sells: Your offer should be instantly understandable. Whether it's tiered discounts or bundled services, remove friction—no mental math or coupon codes.Urgency Wins: Black Friday thrives on limited-time offers. Add urgency through countdowns, limited bonuses, or time-sensitive upgrades to drive faster conversions.Prep the Back End: A killer front-end campaign fails without backend support. From ecom fulfillment to service onboarding systems, preparation prevents revenue leaks.Repurpose to Scale: Your best content from earlier in the year is your blueprint. Reuse proven assets with Black Friday messaging instead of creating from scratch.Track Everything or Risk Everything: If your data is off, your scaling efforts will fail. Ensure all pixels, UTMs, and analytics are accurate before campaigns go live.Power Quotes“The key is simplicity. Customers should get it right away.” - Alex Quin“No guessing, no mental math, and no making them type in coupon codes.” - Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram: (https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today on the show I get to speak with Elle Kersheimer. She is formerly a Nielsen Norman Group-certified UX Designer and Researcher with a coding background who is now a developer of PC games including Veil of Dust, a homesteading game. She has a B.A in Arts and Letters from Portland State University and an A.S in Multimedia from Portland Community College.She along with several friends founded Degrowth at Home, a website and a movement designed to share information about Voluntary Simplicity as an effort to encourage Degrowth Culture in our community. They believe that together, we can shift the focus of the economy to meet real people's needs rather than the whims of shareholders.Elle takes us into the very inspiring world of Degrowth with some top impactful tips on what you can do, hint, no more doom scrolling. Her approach to Degrowth is realistic and compassionate offering that the best Degrowth is the Degrowth you will do. She explains how Degrowth fits into a steady state economy and shares some ideas and creative imagination on what a steady state economy might practically look like. If you're interested in learning more, their website is an excellent resource for learning and doing. She also offered Wisecrack as a fun way to learn more as well as the book, The Day the World Stops Shopping.You can catch Elle every other Wednesday for game night at Rough Draft.Today's show was engineered by Ian Seda from Radiokingston.org.Our show music is from Shana Falana!Feel free to email me, say hello: she@iwantwhatshehas.org** Please: SUBSCRIBE to the pod and leave a REVIEW wherever you are listening, it helps other users FIND IThttp://iwantwhatshehas.org/podcastITUNES | SPOTIFYITUNES: https://itunes.apple.com/us/podcast/i-want-what-she-has/id1451648361?mt=2SPOTIFY:https://open.spotify.com/show/77pmJwS2q9vTywz7Uhiyff?si=G2eYCjLjT3KltgdfA6XXCAFollow:INSTAGRAM * https://www.instagram.com/iwantwhatshehaspodcast/FACEBOOK * https://www.facebook.com/iwantwhatshehaspodcast 

San Diego is proving that the future of water is recycled. This episode visits Santee Lakes—one of California's earliest examples of water reuse—with Kyle Swanson of Padre Dam Municipal Water District, who explains how a 1960s experiment turned wastewater into a beloved community asset and a model for the world. The story then moves to the North City Water Reclamation Plant, where Doug Campbell from the City of San Diego shares how decades of innovation paved the way for Pure Water San Diego—one of the nation's largest and most ambitious water recycling efforts. When complete, Pure Water will provide half of the city's drinking water through a five-step purification process that turns wastewater into a safe, sustainable, and drought-proof resource. This episode is part of The Golden State of Reuse, a series exploring the past, present, and future of water recycling across California, showcasing the people and projects redefining how water is used again and again. Visit https://bit.ly/ReuseCAseriesThe series is a collaboration with WateReuse California and the lead sponsor is CDM Smith.The series is also supported by the Sacramento Area Sewer District, Black & Veatch, and Monterey One Water.waterloop is a nonprofit news outlet exploring solutions for water sustainability.

Remember when you could drop off soft plastics at the supermarket and feel a little smug, because you knew they'd be recycled? Turns out that scheme was secretly stockpiling rubbish, not recycling it. So, why are soft plastics harder to recycle? And will a new scheme actually work? 

Today we realized Philly took another championship! This is one that was not on our radar. The Bad Bunny blowback continues, after he was announced as this year's Super Bowl Halftime performer. Our favorite lawman, Sheriff Grady Judd is back! Starbucks is shuttering hundreds of stores, and we hit the phones to hear what disposable items you actually love to reuse! See omnystudio.com/listener for privacy information.

DTOs (Data Transfer Objects) aren't mentioned anywhere in the Laravel docs, but some devs use them heavily in their applications, whereas other devs never use them at all.In the latest episode of the No Compromises podcast, we weigh the pros and cons of DTOs in everyday Laravel apps, comparing them to form requests, PHPDoc-typed arrays, and service-layer boundaries, and share one area where DTOs truly shine. The takeaway: keep DTOs in the toolbox, but reach for them intentionally, not by habit.(00:00) - Framing DTOs in a stricter PHP world (01:15) - Our current practice: hybrids, few true DTOs (02:45) - Form requests, `safe()`, and typed inputs (03:45) - Reuse across API and form layers rarely aligns (04:30) - Where DTOs shine: normalizing multiple APIs (05:45) - Service boundaries: wrapping vendor objects (e.g., Stripe) (06:15) - PHPDoc-typed arrays vs DTO overhead (06:45) - Conventions, Larastan levels, and avoiding ceremony (07:45) - Treat DTOs as a tool, not a rule (09:15) - Silly bit Want to discuss how we can help you with an architecture review?

Si vous flânez en ce moment du côté des rayons potager, vous croiserez sans doute ces petits filets remplis de têtes d'ail. Rien d'étonnant : l'automne est la saison idéale pour planter les caïeux d'ail. Et avec un peu de patience, vous pourrez récolter de belles têtes bien formées dès le début de l'été.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Chaos het in die Verenigde Nasies se algemene vergadering uitgebreek tydens Israelse eerste minister Benjamin Netanyahu se toespraak. Dosyne afgevaardigdes het uitgestap, te midde van luide boe's en ook toejuiging. Netanyahu het gesê sy land het die grootste deel van Hamas se "terreurmasjien verpletter" en probeer om die werk "so vinnig as moontlik" af te handel. Reuse-luidsprekers het ook sy toespraak regstreeks in Gaza uitgesaai. Netanyahu het uitgevaar teen lande wat 'n Palestynse staat erken.

What if reupholstering a chair could cut your carbon footprint by 80%? In this episode of Everything Is a Prototype, Kriss Kokoefer, founder of 2080 Reuse, shares how she's building a whole new category at the intersection of circular economy, commercial interiors, and design-led innovation...with help from DMBA students and alumni.Kriss opens up about pivoting careers, launching (and selling) a century-old upholstery business, and her mission to make reuse the easy button for businesses. We talk about building trust, embracing uncertainty, and why good project management might just be the secret weapon for sustainability.This is one for the builders, designers, and anyone curious about how to scale impact through systems, not just products.

In einer neuen Folge des Climate Business Talk erzählt Jack Hardy, No Waste Transformation Manager bei L'Oréal DACH, wie das Unternehmen Nachhaltigkeit und Innovation in der Beautybranche verbindet. Hardy betont, dass Nachhaltigkeit bei L'Oréal eng mit technologischer Innovation und Partnerschaften verbunden ist.Im Mittelpunkt steht die Nachhaltigkeitsstrategie „L'Oréal for the Future“, deren Kreislaufmodell auf vier Säulen basiert: Rethink, Reduce, Reuse, Recycle. Dazu gehören nachfüllbare Produkte mit weniger Plastik, enge Zusammenarbeit mit Handelspartnern, um Überproduktion zu vermeiden, sowie neue Wege zur Weiterverwertung - etwa Outlets oder Recycling-Projekte wie die Kooperation mit BIPA und ARA, bei der alte Lippenstifte ein zweites Leben bekommen.Hardy stellte außerdem im Studio-Talk den Sustainability Innovation Accelerator vor. L'Oréal investiert dafür 100 Millionen Euro, um gemeinsam mit Startups und Partnern nachhaltige Lösungen zu entwickeln. Bewerbungen sind noch bis Ende September möglich: https://www.loreal.com/en/commitments-and-responsibilities/for-the-planet/accelerator/#sponsored

We sometimes think the issues raised through growing technology as a negative. But Jared Bodine leads an organization that addresses the challenge of castoff computers, and creates a win/win/win situation, by refurbishing them, reusing them, recycling parts, and doing it all while teaching students marketable skills. In the past year alone, Arizona Students Recycling Used Technology – AZ StRUT – has: Refurbished and distributed 9,041 computers. Prevented 1,098,513 pounds of discarded electronics from becoming landfill waste. Distributed $642,758 worth of refurbished equipment to individuals and organizations. If that’s not enough, the organization’s Techie Camps not only introduce students to the world of computing and technology, but allow participants to take a refurbished computer home to use! Click here to learn more about AZ StRUT: https://azstrut.org/ And if you want to see Jared's Fun Finds that spotlights really neat old donations, check him out at https://www.youtube.com/playlist?list=PL6Ww4tAgxdEL8fUzroWCJGZjyGTtQSMi2 Original air date: September 25, 2025. See omnystudio.com/listener for privacy information.

Brett and Naveen break down how GenX escapees can use AI to work faster, earn more, and de-risk the leap from corporate. You'll learn where AI actually helps (and where it doesn't), how to turn your experience into simple, repeatable, AI-enabled services, and why singles (small wins) beat swinging for enterprise home runs when you're solo. Think: micro-SaaS, productized services, and month-to-month offers that business owners can say “yes” to quickly.Key TakeawaysGenX Advantage: We've lived analog → digital → internet → mobile. We know how to train people—now we train AI. We also know when outputs are “off.”AI as Fractional Workforce: Treat AI like your on-demand researcher, analyst, designer, scheduler, and SDR. One subscription, many “roles.”Start with Singles: Stop chasing six-figure whales out of the gate. Package $1–5K/month services that solve one need deeply, repeat it across clients.Outcome > Hours: Price the result (clean CRM, personalized outreach engine, faster proposals), not your time. AI compresses hours into minutes—that's the point.Productize the Process: Turn your workflow into a mini system: inputs → AI-assisted steps → valuable output. Reuse 80%, customize 20%.Risk Wins Deals: Month-to-month + clear ROI beats open-ended fractional promises for most SMBs.Practical Use Cases We Cover • Lead gen & personalized outreach at scale • CRM cleanup & contact enrichment • Proposal/slide creation (e.g., Gamma) • Research & meeting prep “briefings” • Contract review & red-flag summaries • Agents & light automations (only after nailing the manual workflow)Simple Monetization Paths (Examples)$2–5K/mo: “Done-for-you” outbound engine (200 targeted emails, replies routed, CRM updated).$1–3K flat: CRM cleanup + enrichment + basic dashboard.$1–2K/mo: Founder research briefs + talk tracks before key meetings.$3–8K setup + $1–3K/mo: Build a lightweight, repeatable micro-SaaS/workflow (pricing, content kits, hiring screens) for a niche.Timestamps • 00:00 Intro & why AI is a GenX superpower • 03:30 From big-corp AI to solo/SMB impact • 06:10 Training people vs. training AI (and knowing “good”) • 11:20 AI as your fractional team: practical tools & roles • 16:45 Thought partner use case (Brett's real examples) • 23:30 Singles over home runs: structure simple wins • 29:45 Value pricing when AI compresses your time • 34:20 Risk, ROI, and easy “yes” offers for SMBs • 38:45 Partnering to productize (stack skills → stack revenue) • 42:50 Action plan & where to find NaveenMemorable Lines • “AI is the great equalizer—your fractional workforce in one subscription.” • “Don't sell AI—sell a solved problem that AI helps deliver.” • “GenX knows what ‘good' looks like. That's the edge 20-somethings can't fake.”Resources Mentioned • Explained Consulting: explained.consulting • Gamma for slide/proposal generation

Earlier this year, Washington became the seventh state in the US to pass an Extended Producer Responsibility Bill for packaging. The bill, SB 5284—The Recycling Reform Act—was supported by Upstream and civic and elected partners around Washington state, and includes something rarely featured in EPR bills: best practices for reuse.  In this episode, host Brooking Gatewood digs in with WA State Representative Liz Berry and McKenna Morrigan of the city of Seattle on how this bill got passed, what it means for recycling and reuse systems incentives in Washington State, and what other states can learn from it to start standardizing EPR and normalizing reuse requirements. Resources: WA EPR bill Minnesota EPR bill Seven Laws in, How is Reuse Faring in US Packaging EPR?The State of EPR Policy in the USEmbracing Reuse in U.S. Packaging EPR ProgramsGet involved:Join the Reuse Solutions NetworkSupport Upstream to make sure these stories continue to be heard and the reuse economy continues to grow — thank you!

A fundraising story that raises millions can also put a life in danger. The biggest storytelling mistake nonprofits make isn't about the money you could lose; it's about the irreversible harm you don't even see you're causing.In this episode of Hey Nonprofits, host Trevor Nelson sits down with ethical storytelling expert Diana Farias to uncover this critical issue. Diana shares the powerful and personal story of how she learned that a successful fundraising campaign can have devastating consequences for a story owner. She reveals why even well-intentioned nonprofits are at risk of ruining their reputation and breaking community trust. Discover how to create a simple and consistent process for gathering stories that protects your clients, honors your mission, and ultimately inspires more giving. This conversation provides a clear framework to help you raise money with both confidence and integrity.

When people think collapse, they imagine running out and buying new gear every time something breaks. But in a slow collapse—what I call Depression 2.0—that's not realistic. Money gets tight, imports dry up, and new products get scarce. That's when one of the most valuable skills kicks in: repair and reuse.

Unauthorized Issuance of Certificate for 1.1.1.1 Cloudflare published a blog post with more details regarding the bad 1.1.1.1 certificate that was issued by Fina. https://blog.cloudflare.com/unauthorized-issuance-of-certificates-for-1-1-1-1/ AI Model Namespace Reuse Deleted accounts on Huggingface can be taken over by other entities unrelated to the original owner. https://unit42.paloaltonetworks.com/model-namespace-reuse/ macOS vulnerability allowed Keychain and iOS app decryption without a password Excessive entitlements for the gcore binary facilitated access to key material that was sufficient to access secrets stored in Apple s keychain. https://www.helpnetsecurity.com/2025/09/04/macos-gcore-vulnerability-cve-2025-24204/

Story 1: Scientists use quantum machine learning to create semiconductors for the first timeSource: LiveScience.comLink: https://www.livescience.com/technology/computing/scientists-use-quantum-machine-learning-to-create-semiconductors-for-the-first-time-and-it-could-transform-how-chips-are-madeResearch Paper: https://advanced.onlinelibrary.wiley.com/doi/10.1002/advs.202506213Story 2: How used EV batteries could help fuel the AI boomSource: CBS NewsLink: https://www.cbsnews.com/news/used-ev-batteries-artificial-intelligence/Also See: https://www.crusoe.ai/Also See: https://www.redwoodmaterials.com/Story 3: Carbon-Negative Building Material Made from Seawater and CO2Source: TechnologyNetworks.comLink: https://www.technologynetworks.com/applied-sciences/news/carbon-negative-building-material-made-from-seawater-and-co2-397532Story 4: Researchers develop a biosensor based on light and AI for early diagnosis of cancerSource: MedicalXpress.comLink: https://medicalxpress.com/news/2025-07-biosensor-based-ai-early-diagnosis.htmlResearch Paper: https://advanced.onlinelibrary.wiley.com/doi/10.1002/advs.202503257Honorable MentionsStory: Worcester Polytechnic Institute Researchers Develop Cleaner, Scalable Process to Recycle Lithium-Ion BatteriesSource: WPI News WebsiteLink: https://www.wpi.edu/news/wpi-researchers-develop-cleaner-scalable-process-recycle-lithium-ion-batteriesResearch Paper: https://www.sciencedirect.com/science/article/abs/pii/S2405829725003848Story: pFIBRE Launches Scalable Biodegradable Films to Replace Single-Use PlasticsSource: ThePackHub.comLink: https://thepackhub.com/innovation-news/pfibre-launches-scalable-biodegradable-films-to-replace-single-use-plastics/Story: Scientists Create Living Plastic Alternative - And it's edible, too!Source: Futurism.comLink: https://futurism.com/scientists-living-plasticAlso See: https://www.sciencealert.com/scientists-create-biodegradable-plastic-alternative-thats-literally-aliveStory: Nth Cycle is bringing critical metals refining to the U.S. - the company is already producing nickel and cobalt from battery scrap in OhioSource: MIT NewsLink: https://news.mit.edu/2025/nth-cycle-brings-critical-metals-refining-0627Also See: https://nthcycle.com/

When people think collapse, they imagine running out and buying new gear every time something breaks. But in a slow collapse—what I call Depression 2.0—that's not realistic. Money gets tight, imports dry up, and new products get scarce. That's when one of the most valuable skills kicks in: repair and reuse. "Slow Collapse Skills: Repair and Reuse | Episode 494" The post Slow Collapse Skills: Repair and Reuse | Episode 494 appeared first on Survivalpunk.

Eggers, Michael www.deutschlandfunk.de, Büchermarkt

Meer as 800 mense is dood en minstens tweeduisend beseer in die aardbewing van 6 wat Afghanistan se bergagtige oostelike grensgebied Maandag getref het. Die aardbewing was op 'n diepte van slegs agt kilometer, wat dit meer vernietigend maak. Die Nangarhar- en Kunar-provinsies is die ergste getref. Ibrahim Ahmed van Islamic Relief Worldwide verduidelik die uitdagings om hulp te verleen.

The Coffee Club from Wednesday August 27th, 2025.  Guests include Jen Pickett, Mary Aldrich and Jesse Jahner.

Sunscreen is essential when on holiday, and in the summer in general. But it doesn't come cheap, and often the contents aren't fully used by the time the holiday is over. It's tempting to reuse bottles from one year to the next, to save money and reduce waste. What many people don't know though is whether sunscreen remains effective once it's been opened, or whether using an out-of-date product is dangerous. How can I tell if my sunscreen has expired? What are the risks of using out-of-date sunscreen? What steps should I take to stay safe? In under 3 minutes, we answer your questions! In under 3 minutes, we answer your questions! To listen to the last episodes, you can click here: ⁠Why do some people believe in ghosts?⁠ ⁠What is the placebo effect and how does it work?⁠ ⁠Could chronoworking make you work more efficiently?⁠ A podcast written and realised by Joseph Chance. First broadcast: 16/08/2023 Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Association Insights Podcast, we continue our August series on artificial intelligence with a thoughtful conversation about voice, values, and the real-world applications of generative AI.Host Meghan Henning sits down with Preeti Vasishtha, Director of Content and Editor in Chief at the American Academy of Actuaries, to explore how she's using AI as both an intern and a strategic partner—from onboarding to a highly technical industry to developing smarter content workflows that save time without sacrificing authenticity.

Reusing passwords on sites you don't care about might feel harmless, but it still can open the door to bigger problems. I'll look at why even “unimportant” accounts matter more than you think, the risks of cutting corners, and simple ways to stay safe.

Yasmin Andrews, Community Programs Manager develops and runs the community programs at Reverse Garbage. Reverse Garbage is celebrating 50 years of operations and Yaz discusses the breadth of programs provided to the community. Did you know there are 7 types of plastic? There's so much Yaz discusses that you'll want to get involved with the community programs. At Reverse Garbage, they offer a fantastic range of Creative Reuse and Sustainability Programs and Workshops tailored to inspire and engage community members of all ages. From Early Learning to Tertiary Education, and including primary and secondary school workshops, OOSH and vacation care, professional development sessions, and whole school programs, their creative workshops are designed to ignite curiosity, nurture creativity, and community connection. https://reversegarbage.org.au/education-and-workshops/ Yasmin Andrews, Community Programs Manager discusses how they offer tailored creative workshops for large festivals and events for councils, schools, museums and more. If you are able, consider supporting this podcast through our patreon account. There are 3 new tiers to choose from to support SewOver50's only podcast. Every podcast is free and the archive is gradually being uploaded on to the podcast YouTube channel. Sound with permission by Kaneef on YouTube.  

You're already creating valuable content, you just haven't captured it yet. In this episode of Recruiting Conversations, I break down how to repurpose your team meetings, trainings, and leadership insights into high-impact recruiting content that builds trust before the first call is even booked. You don't need more hours. You need a system that documents your leadership and turns it into content your ideal recruit actually wants to see. Episode Breakdown [00:00] Introduction – You're already creating content. You just haven't systemized how to capture and share it yet. [01:00] Why It Matters – Recruiting content builds visibility and trust before the first meeting ever happens. [02:00] Step 1: Redefine What Content Is – Content isn't marketing. It's leadership in public. Rants, frameworks, stories, even phrases are assets. [03:00] Step 2: Capture Everything – Record all team huddles, Zooms, whiteboards, and voice notes. Every great moment is a seed. [04:00] Step 3: Extract and Translate – Look for passionate moments, steps, phrases, and breakthroughs. Turn them into short posts or video clips. [05:00] Step 4: Build a Weekly Rhythm – Block one hour each week to harvest and post content. Delegate when possible. [06:00] Step 5: Speak to Your Ideal Recruit – Tailor every piece to what your best hires value most, autonomy, growth, clarity, or community. [07:00] Step 6: Use Content in Conversations – DM your posts as follow-up. Share clips to warm up cold leads. [08:00] Step 7: Reuse and Compound – Great content doesn't expire. Repost your best ideas and let repetition build trust. [08:30] Step 8: Build a Content Vault – Store 30 to 100 short assets you can use to drip value to recruits over time. Key Takeaways Document, Don't Create – Your leadership is already producing great content. Just start capturing it. Content Builds Trust Before the Call – Your ideal recruit should feel like they already know you before you ever meet. Post With Purpose – Speak directly to the pain points and goals of your top recruits. Use Content as a Recruiting Tool – Don't just post and hope. DM your posts. Drip your vault. Make it part of the pipeline. Start Simple, Stay Consistent – One insight, one post, every week. That's all it takes to go from invisible to top of mind. Recruits don't follow the most polished pitch. They follow the most consistent presence. Show them how you lead before you ever ask them to follow. Want help creating a system for turning your leadership into trust-building content? Subscribe to my weekly email at 4crecruiting.com or book a session at bookrichardnow.com. Let's show your leadership to the market.

This week on the podcast, we're having a kind of part two of our Facebook strategy series—and trust me, you're going to want to take a good look at your page. Because if your Facebook isn't converting or growing your audience like it used to, these four smart tweaks just might be the facelift it needs. https://creativesonfirepodcast.com/episode207 4 Smart Fixes to Boost Engagement These aren't complicated or tech-heavy changes. They're simple, intentional updates you can make today to boost engagement, grow your audience, and build trust—without burning out. 1. Fix Your Facebook Page Name (Yes, Really) Did you know your Facebook page actually has two names? One is the public-facing title (think: “Melanie Ferguson DIY Home Decorating”), and the other is your @handle (mine's @southerncrushathome). Here's why this matters: Your title should be keyword-rich so that when someone types “DIY home decor” in the Facebook search bar, your page comes up. Your handle should ideally match across platforms (Facebook, Instagram, YouTube) to keep your brand cohesive and easier to find. This one small change could make a big impact—just remember, Facebook only lets you change your page name every 60 days, so choose wisely. 2. Update That Profile Picture It might feel easier to use a logo or an avatar (guilty!), but if you are the brand, then your face should be front and center. A clear, smiling photo of YOU builds: Trust Connection Confidence in your brand In today's AI-heavy world, showing up as your real, beautiful self is one of the best things you can do to stand out and build credibility. 3. Use Your Cover Photo Like a Lead Magnet Did you know your Facebook cover image can include a clickable description? Most people don't take advantage of this—but you should. Here's how to optimize it: Add a link in the cover image description to your freebie, email list, or product Include a short message for first-time visitors Make it super clear how they can stay connected with you This hidden gem is a great way to capture warm traffic right from the top of your page. 4. Post More Than You Think You Should I get it—we don't want to sound repetitive. But most of your audience isn't seeing your content the first time around (or even the third time). Here's what works: Post the same message in multiple formats: feed, stories, live video, reels Reuse evergreen posts every 90 days—no one's keeping track but you Mix your media: still images, short text posts, videos, polls, and more And if you're not sure what to post or how to plan ahead, I've got you covered… Want Help Planning All of This?

In the fourth episode of our European tour, HB Reavis' Steve Skinner and CBRE's Alastair Perks and Simon Brown explore how asset renewal, sustainability priorities and operational excellence are transforming real estate development across Europe.

From New England, a smart reuse (continued use?) of technology to keep folks connected.Read more about the payphones here ★ Support this podcast on Patreon ★