Podcasts about Web traffic

Merry Christmas Eve everyone!

Merry Christmas to you and your beautiful family! This episode features Favour Obasi-ike offering a holiday greeting to his precious listeners. This captures a seasonal well-wish intended to convey warmth and spiritual favor during the winter festivities. By using a traditional festive salutation, Favour aims to establish a positive connection with you, the listener. The message is succinct and celebratory, focusing entirely on a Christian blessing associated with the Christmas season. This simple piece of media serves as a sincere gesture of goodwill and holiday cheer.Thank you for listening to the We Don't PLAY™️ Podcast Show! God bless you!-------------------------------------------------------------------------Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠ here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-------------------------------------------------------------------------See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, we sit down with a top entrepreneur and filmmaker Stewart Cohen, an expert and business owner of nearly 20 years, to unpack how to build genuine credibility and lasting success in an age of overwhelming digital noise ("cyber noise").Stewart shares timeless principles from his entrepreneurial journey, shaped by a family legacy of business ownership, and contrasts the foundational strategies of the past with the unique challenges of today.Stewart argues that in a world where “social media lies, websites lie,” the most valuable currency is in-person credibility. He provides a masterclass in turning client relationships into your most powerful marketing engine and explains why protecting your audience's attention is the ultimate business discipline.

How to Write Catchy Titles, Descriptions, and High-Impact Headlines for your websites, email marketing, social media marketing, Pinterest SEO, and more with Favour Obasi-Ike | Sign up for exclusive SEO insights.Episode Summary:In this comprehensive episode + guide on crafting effective digital headlines, titles, and descriptions to boost online engagement. The speaker emphasizes that metadata acts as the essential context for content, serving as the primary factor that drives click-through rates across platforms like Google, YouTube, and LinkedIn. Strategic advice includes maintaining a title length of approximately 55 to 65 characters to avoid text truncation while maximizing visual impact. I also recommend using odd numbers, brackets, and power words to leverage psychological triggers that improve visibility and user trust. Finally, the discussion frames intentional copywriting as a vital tool for business owners to transform passive web traffic into active conversions and long-term brand authority.In high-level digital strategy, titles, descriptions, and headlines are not merely decorative—they serve as the essential "key frames" of metadata. This content architecture bridges the gap between raw information and audience discovery by providing the necessary context (Author, Host, Duration, and Intent) that search algorithms require to categorize an asset. By transforming raw content into searchable, high-value assets, a strategist ensures that the brand is prioritized within the user's search journey.Favour emphasizes that structured delivery and architectural integrity correlate directly to business results. If a title fails to establish immediate relevance, the conversion path is broken before it begins. Success in the current landscape requires a commitment to iterative improvement—ensuring the "next version" of a title or metadata set is systematically optimized based on data rather than intuition. This log details the tactical framework used by Favour, currently ranked #2 (We Don't PLAY!) on the FeedSpot Top 100 Marketing Podcasts (trailing only Gary Vaynerchuk), to drive visibility across SEO, PPC, and email ecosystems.Deep Dive: The Quantitative Science of Click-Through Rates (CTR)To maximize ROI, content creators must move beyond "gut feeling" and toward research-backed optimization. Using industry benchmarks from Orbit Media and Moz, we can calibrate headlines to meet the psychological triggers that drive user action.-------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-------------------------------------------------------------------------Timestamps[00:00] Catchy Titles vs. Structure; Metadata as the "Context to the Content."[05:00] The 600-Pixel Rule; Pixel Weight (W vs. l); The 55-Character Sweet Spot.[10:00] Moz Study Analysis; Numbers in Headlines; Why Odd Numbers Win; Brackets and Transparency.[15:00] Power Words and Psychological Triggering; Tool Highlight: CapitalizeMyTitle.[20:00] Platform Evolution: Instagram as TV; LinkedIn SEO and the One-Time URL Edit Rule.[25:00] Case Study: Ranking #2 on FeedSpot; The Math of the 12-Hour Masterclass; Call to Action.Effective content strategy requires tracking the flow of information to ensure "next-version" improvements. The following log segments the Masterclass into thematic chapters, providing the "So What?" factor for each strategic shift.Chapters:Chapter 1: The Metadata Framework [00:00 - 10:00] Context vs. Content. This segment establishes that metadata is the "context" (attributes like host and duration) that allows users to value an asset before engaging. Without these key frames, even high-quality content remains invisible to search engines and the "Exact Searcher Intent."Chapter 2: The Utility of Catchy Copy [10:00 - 18:00] Visibility Across the Funnel. Effective copy acts as the primary catalyst for Click-Through Rates (CTR) across SEO, LinkedIn, and Email. The speaker frames catchy titles as functional tools that pre-condition the audience for engagement and conversion.Chapter 3: The Physics of the Pixel [18:00 - 25:00] Typography Weight. Moving beyond character counts, this chapter introduces the 600-pixel display limit. Strategists must account for the "weight" of individual characters (e.g., a capital "W" vs. a lowercase "l") to prevent truncation and maintain a professional aesthetic on the SERP (Search Engine Results Page).Chapter 4: The Psychology of Numbers [25:00 - 35:00] Time-Value Perception. This section evaluates how numbers (specifically odd numbers) impact user psychology. The "So What?" factor is the "minute-per-item" rule: users subconsciously equate the number of items in a title to the minutes they must invest (e.g., 10 ways = 10 minutes), directly influencing the decision to click.Chapter 5: Platform Evolution [35:00 - 45:00] Ecosystem Logic. The speaker analyzes Instagram's transition to "TV-style" content and LinkedIn's rigid SEO URL logic. The key takeaway is the importance of "Exact Title Match" to meet user intent while navigating platform-specific constraints like DM automation and hashtag limits.Chapter 6: The Podcasting Marathon [45:00 - End] The Milestone Logic. Highlighting the "eighth-episode hurdle" where 500,000 creators quit annually, the speaker discusses his 600-episode milestone and the necessity of IAB Tech Lab compliance. Long-term distribution success is a result of persistence and technical "due diligence."High-Value Quotes"Metadata... that's just another way of saying how do we get context out of this content. Those are attributes... that's the context to the content." - Favour Obasi-ike"A capital W has more weight than a small w. A capital L has more weight than a small l... that weight they carry is a pixel size digitally.""If somebody clicks and finds your content valuable, resourceful, accurate, and responsive, then anything that you're going to do from SEO to PPC ads... you're able to use consistently."Resources:Companies Passing Tech Lab Compliance Programs | Podcast Compliance DirectoriesHeadline Analyzer Tool: Write Better Headlines | Write Better Headlines HereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today, Erik sits down with David Hoppe. David is the founder and managing partner of Gamma Law, a firm focused on emerging legal issues in media and technology. He is an experienced international transactional lawyer with expertise in video games, esports, blockchain, digital assets, and immersive technologies. Over his nearly 30-year career, he has advised global clients on financing, licensing, and regulatory matters. David is also a frequent speaker on legal trends shaping the tech and entertainment industries.   Topics Covered in this Episode: Big AI lawsuits are here, with billion‑dollar payouts over using stolen content to train models. AI "answer boxes" are stealing clicks from websites, similar to how Google once hurt Yelp's traffic. Large AI companies are paying some publishers for data while still fighting older copyright complaints in court. There's real copyright danger when AI spits out content that is almost identical to the original, including images with old watermarks. Entertainment brands worry that letting AI change their main characters could weaken or confuse ownership of their IP. In schools, using AI too much can hurt students' ability to think deeply, read long texts, and solve problems on their own. Virtual worlds and the metaverse raise new questions about what "private property" and "privacy" mean online. If a chatbot encourages someone to do something dangerous or illegal, the company could face serious legal trouble. Letting AI write legal documents is risky because it can invent cases and laws that do not exist. One of the best current uses of AI in law is sorting and summarizing huge piles of documents for big cases.   Connect with David Hoppe: Website: Gamma Law Facebook: Gamma Law Twitter/X: GammaLaw Bsky: Gammalaw.bsky.social‬ LinkedIn: David B. Hoppe   Is there a guest you want Equalman to interview on the podcast? Do you have any questions you wish you could ask an expert? Send an email to our team: Equalman@equalman.com   5x #1 Bestselling Author and Motivational Speaker Erik Qualman has performed in over 55 countries and reached over 50 million people this past decade. He was voted the 2nd Most Likable Author in the World behind Harry Potter's J.K. Rowling.   Have Erik speak at your conference: eq@equalman.com   Motivational Speaker | Erik Qualman has inspired audiences at FedEx, Chase, ADP, Huawei, Starbucks, Godiva, FBI, Google, and many more on Focus and Digital Leadership.   Learn more at https://equalman.com

Send us a textEver wonder why competitors rank above you even when your business is better?

Stephen Grootes speaks to Duncan McLeod, Founder and Editor of TechCentral about Cloudflare being hit by a major outage earlier today, triggering widespread 500-errors and knocking offline high-profile clients such as ChatGPT (OpenAI), X (formerly Twitter), Spotify, Canva amongst others. The Money Show is a podcast hosted by well-known journalist and radio presenter, Stephen Grootes. He explores the latest economic trends, business developments, investment opportunities, and personal finance strategies. Each episode features engaging conversations with top newsmakers, industry experts, financial advisors, entrepreneurs, and politicians, offering you thought-provoking insights to navigate the ever-changing financial landscape.    Thank you for listening to a podcast from The Money Show Listen live Primedia+ weekdays from 18:00 and 20:00 (SA Time) to The Money Show with Stephen Grootes broadcast on 702 https://buff.ly/gk3y0Kj and CapeTalk https://buff.ly/NnFM3Nk For more from the show, go to https://buff.ly/7QpH0jY or find all the catch-up podcasts here https://buff.ly/PlhvUVe Subscribe to The Money Show Daily Newsletter and the Weekly Business Wrap here https://buff.ly/v5mfetc The Money Show is brought to you by Absa     Follow us on social media   702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/CapeTalk 702 on YouTube: https://www.youtube.com/@radio702   CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/Radio702 CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 See omnystudio.com/listener for privacy information.

Fresh from MAICON, where we spent time both teaching and learning, we also recorded a special edition of AI Answers just for you. In this episode, Mike Kaput joins Paul Roetzer live from the conference to tackle questions submitted by MAICON attendees. From hands-on use cases to the future of AI in marketing and business, our hosts dive into the biggest themes shaping AI adoption today. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:05:19 — Question #1: Is “AI-first” in marketing really just about efficiency and content or can it actually create new, unique customer experiences? 00:07:49 — Question #2: How should B2B companies rethink their GTM playbooks? 00:11:12 — Question #3: What are the consequences of the “progress at all costs” mindset the AI labs have?  00:16:42 — Question #4: How far away are we from “autonomous” marketing? 00:20:31 — Question #5: Which AI-powered marketing tactic has surprised you by under-delivering, and what lessons did you learn? 00:21:46 — Question #6: What's the most compelling early AI use case you've seen that helped leadership finally “get it,” i.e. enough to greenlight investment? 00:23:37 — Question #7: What's your best guess about the impact of the ability to purchase, checkout, and pay for goods right within ChatGPT on Direct-to-Consumer brands?  00:25:13 — Question #8: What's the one change that has shocked you the most about AI and what impact does it have for marketers today and tomorrow? 00:27:31 — Question #9: Are companies overinvesting in “secure” in-house AI builds when frontier models already have strong privacy and safety standards? 00:30:24 — Question #10: How do you see AI being used in the non-profit sector? 00:33:36 — Question #11:What is it going to take for education institutions to actually start integrating AI? 00:36:47 — Question #12: How does the average (or above average) marketer stay on top of everything happening in AI? 00:38:04 — Question #13: What signs tell you an organization is ready to move from isolated AI pilots to scaled adoption?   This episode is brought to you by Google Cloud:  Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner. Learn more about Google Cloud here: https://cloud.google.com/   Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy 

Nicholle Stacey (Chief Marketing Officer, Altitude B2B), who shares proven marketing strategies and expert insights on how successful B2B companies are increasing their web traffic. Nicholle highlighted the importance of conducting a comprehensive website audit to identify technical SEO issues and improve domain health.

Steve Burns' new podcast Alive grabbed attention with a teaser clip, and it got us thinking: what makes some stories stick instantly? We break down why his moment connected, whether audio flaws matter as much as we believe, and why relatability often outweighs production polish. We also highlight a case study from community member Sid, who is testing a website redesign to see if it shifts listener engagement. The conversation ends with a more significant question: when your show changes, is it really the branding that matters, or the way you let your audience see more of who you are?Episode Highlights: [02:03] Empowered Podcasting Conference [06:05] Analyzing Steve Burns' Podcast Clip[09:48] Discussion on Audio Quality in Podcasts[25:11] Amanda's TikTok Journey[27:49] Sid's Website Analytics Discovery[30:24] Website Changes and Podcast Analytics[43:14] Deciding on Podcast Rebranding[51:20] Character and Authenticity in PodcastingLinks & Resources: Join The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcasting⁠Get Your Tickets for The Empowered Podcasting Conference:www.empoweredpodcasting.comSteve Burns with Hospice Nurse Julie: www.instagram.com/reel/DOra66kAYB-/?igsh=aTJ0dzNjNG9uaGt6Alive With Steve Burns: https://lemonadamedia.com/show/alive-with-steve-burnsAmanda Sharp on TikTok: www.tiktok.com/@amandaannsharp?_t=ZT-8zpRa3Gv1Re&_r=1The Trend Report with Sid Meadows: www.sidmeadows.com/episode163Unconventional Leaders with Heather Parady: www.heatherparady.com/podcastRemember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to our community.Join us LIVE every weekday morning at 7 am ET (US) on ⁠Clubhouse⁠: ⁠⁠⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w⁠⁠Or Join us on Chatter: https://preview.chattersocial.io/group/98a69881-f328-4eae-bf3c-9b0bb741481dLive on YouTube: ⁠https://youtube.com/@marcronick⁠Brought to you by⁠ ⁠iRonickMedia.com⁠⁠ Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!--- Send in your mailbag question at:⁠ https://www.podpage.com/pmc/contact/⁠ or ⁠marc@ironickmedia.com⁠Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: ⁠https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b⁠

Likefolio's Andy Swan shares his take on Chewy's (CHWY) recent resurgence. Swan cites strong auto-ship metrics as a tailwind, with 82% of revenue coming from this segment and low churn rates. However, he also notes a 12% YOY decline in August web traffic, which could lead to a disappointing Q4 earnings report. Swan believes Chewy needs to find another avenue of revenue growth, possibly through its veterinary clinics, to support its current valuation. He maintains a neutral but slightly bearish stance on the stock heading into earnings.======== Schwab Network ========Empowering every investor and trader, every market day. Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/ About Schwab Network - https://schwabnetwork.com/about

AI is rapidly changing how people search for and engage with information online, and that shift is already beginning to reshape the digital landscape for nonprofits. In this solo episode, Spencer unpacks what it means when platforms like ChatGPT and Google's AI Overviews start answering questions without sending users to your website. He explores how this change challenges traditional metrics like clicks and traffic, and introduces a new way to think about digital impact: visibility and influence in AI-generated content. This episode offers a timely perspective on how to stay relevant in an evolving digital ecosystem and why being part of the conversation early could make all the difference. Resources Article: When Clicks Disappear: Rethinking Impact in the Age of AI SearchArticle: Is Your Nonprofit Website Traffic Dropping? You're Not Alone — And Here's What You Can Do About It Contact Spencer Email: spencer@brooks.digital

In today's MadTech Daily, we discuss Google denying its AI Search features hurt web traffic, Nielsen and WPP teaming up for audience measurement, and Amazon cutting Wondery jobs while reshaping its audio unit.

In this episode of SEO 101, Ross Dunn and Scott Van Achte break down the June 2025 Google core update, discuss AI Overviews eroding web clicks, share updates on Core Web Vitals data in Search Console, cover OpenAI's crawling behavior, CSS and image best practices for SEO, product pricing by state, and Google's latest advice for handling event pages and AI-driven search.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In an increasingly competitive legal landscape, even the most skilled lawyers can struggle to stand out without the right marketing strategy. Gone are the days when a solid reputation and word-of-mouth were enough to keep the phones ringing. Today, visibility, credibility, and connection are critical—and that means understanding how to leverage modern marketing tools effectively. In this episode, your host, Cindy Watson sits down with Jordan Whelan to discuss Effective Marketing for Law Firms. Jordan is the founder of Grey Smoke Media, bringing a unique blend of experience as a former TV and radio producer, publicist, and media strategist. With over a decade in the industry, he has overseen more than $3 billion in class action claims communications and managed upwards of $50 million in media buying. From digital marketing to targeted messaging, Jordan has logged his 10,000 hours and then some—making him a sought-after expert for firms looking to elevate their visibility and impact. We peel back the curtain on what it takes to build a powerful brand presence in the legal world. From navigating digital advertising and media buying to crafting messaging that truly resonates, we explore the strategies law firms need to thrive in today's attention economy. Whether you're just starting out or looking to scale your firm, this conversation offers a roadmap to smarter, more impactful marketing. In this episode, you will learn: How SEO is changing, how do we use it effectively? What are some ways we can generate web traffic? The importance of optimizing  you Google Local Page. What can a firm do with they've got a limited marketing budget? How can they compete with the big players? The challenges in marketing lawyers. And many more! Learn more about Jordan: Website: https://greysmokemedia.com/ If you're looking to up-level your negotiation skills, I have everything from online to group to my signature one-on-one mastermind & VIP experiences available to help you better leverage your innate power to get more of what you want and deserve in life. Check out our website at www.practicingwithpurpose.org if that sounds interesting to you. Get Cindy's book here:   Amazon   https://www.amazon.com/Art-Feminine-Negotiation-Boardroom-Bedroom-ebook/dp/B0B8KPCYZP?inf_contact_key=94d07c699eea186d2adfbddfef6fb9e2&inf_contact_key=013613337189d4d12be8d2bca3c26821680f8914173f9191b1c0223e68310bb1   EBook   https://www.amazon.com/Art-Feminine-Negotiation-Boardroom-Bedroom-ebook/dp/B0B8KPCYZP?inf_contact_key=94d07c699eea186d2adfbddfef6fb9e2&inf_contact_key=013613337189d4d12be8d2bca3c26821680f8914173f9191b1c0223e68310bb1   Barnes and Noble   https://www.barnesandnoble.com/w/the-art-of-feminine-negotiation-cindy-watson/1141499614?ean=9781631959776   Practicing With Purpose https://www.amazon.com/Practicing-Purpose-Winning-Law-Life/dp/B0BW3HQY72 CONNECT WITH CINDY: Website: www.womenonpurpose.ca Facebook:  https://www.facebook.com/womenonpurposecommunity/ Instagram: https://www.instagram.com/womenonpurposecoaching/ LinkedIn: linkedin.com/in/thecindywatson Show: https://www.womenonpurpose.ca/media/podcast-2/ (X) Twitter:  https://twitter.com/womenonpurpose1 YouTube:https://www.youtube.com/@hersuasion Email:cindy@womenonpurpose.ca

Tired of the same old SEO strategies and paid ad tactics? In this episode, we're joined by web traffic expert Jordan Whelan, who shares innovative and unconventional methods for driving traffic that actually convert. From overlooked channels to creative campaigns that break the mold, Jordan reveals how to think differently, act boldly, and turn clicks […] The post Unorthodox Web Traffic Generation, With Jordan Whelan first appeared on Business Creators Radio Show with Adam Hommey.

Chewy (CHWY) may have gotten ahead of itself despite strong earnings. Likefolio's Andy Swan says the pet food retailer's recent stock surge may be due for a correction, citing decelerating web visits and app usage. Swan notes Chewy faces growing competition from companies like DoorDash and Instacart.======== Schwab Network ========Empowering every investor and trader, every market day. Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/ About Schwab Network - https://schwabnetwork.com/about

In This Hour:-- Charges on the internet say that Silencer Central worked to defeat the Hearing Protection Act, which would remove silencers from the National Firearm Act.  Silencer Central CEO Brandon Maddox addresses the claims and says his company completely backs the HPA.--  Is the dustup with Silencer Central just the latest example of internet influencers creating controversy to drive traffic to generate revenue?--  Is there a danger when loading a lever-action rifle? Could the bullet from one load hit the primer of another cartridge?Gun Talk 05.18.25 Hour 1Become a supporter of this podcast: https://www.spreaker.com/podcast/gun-talk--6185159/support.

I had a blast jumping on this podcast to talk about one of the biggest conversion killers I see all the time — hiding your CTA below the fold.

Expand your brand reach and credibility with an omnichannel content marketing campaign from HolisticMarketingLab! Now with new and improved videos! More details at https://holisticmarketinglab.com/ HolisticMarketingLab City: Bad Segeberg Address: Am Weinhof 7 Website: https://holisticmarketinglab.com

Dollar General (DG) has been pummeled, despite operating in a high inflationary environment that's typically favorable for discount retailers. However, LikeFolio's Megan Brantley points to improving web data, including a 15% YOY increase in visits, as a positive catalyst. Megan believes its valuation is now attractive enough to consider a long position.======== Schwab Network ========Empowering every investor and trader, every market day.Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/About Schwab Network - https://schwabnetwork.com/about

In this episode, we focus on declining nonprofit website traffic due to AI search tools. Key points include: Nonprofit website traffic is declining as AI tools like ChatGPT and Google's AI overviews reduce the need for users to visit original content sources. Major content creators like HubSpot have lost up to 80% of their traffic due to these changes. We recommend: Adjusting traffic expectations (considering "break-even" the new growth) Focusing on conversion rate optimization Creating original research and data that AI can't replicate Using Google Search Console to identify which content triggers AI results Additional stories covered: A discussion about nonprofit mergers based on Idealist.org's merger with VolunteerMatch.org USAID funding cuts affecting humanitarian aid organizations and their life-saving programs A success story about a Massachusetts movie theater saved by converting to a nonprofit model

In this episode, we focus on declining nonprofit website traffic due to AI search tools. Key points include: Nonprofit website traffic is declining as AI tools like ChatGPT and Google's AI overviews reduce the need for users to visit original content sources. Major content creators like HubSpot have lost up to 80% of their traffic due to these changes. We recommend: Adjusting traffic expectations (considering "break-even" the new growth) Focusing on conversion rate optimization Creating original research and data that AI can't replicate Using Google Search Console to identify which content triggers AI results Additional stories covered: A discussion about nonprofit mergers based on Idealist.org's merger with VolunteerMatch.org USAID funding cuts affecting humanitarian aid organizations and their life-saving programs A success story about a Massachusetts movie theater saved by converting to a nonprofit model

One of the biggest challenges for online companies and those who operate them is that much of the traffic on the web today is driven by bots, not humans. Bots now account for 80% of all web traffic. According to new data just released from Design Rush, meaning only 1 in 5 visitors to the web is human, and that is forcing businesses to rethink their marketing, analytics, and engagement strategies.

This is our daily Tech and Business Report. Today, KCBS Radio news anchor Holly Quan spoke with Bloomberg's Redd Brown. Chegg, a company which offers homework help online, is suing Google's parent company Alphabet, saying the company's AI summary tool is costing it business.

Are your store hours holding you back? Mark Kinsley sits down with Brian Morgan, CEO of Austin Couch Potatoes, to tackle how customer behavior is reshaping retail strategies. From discovering the power of after-hours web traffic to using AI tools like Podium to elevate customer engagement, Brian shares his journey of innovation. Learn how this bootstrap entrepreneur turned a Craigslist hustle into a nationwide success while making a positive impact on employees and customers alike. Plus, hear why a factory in a store might just be the future of retail. KEY TAKEAWAYS 1. Adapt to Changing Customer Habits: Analyzing after-hours web traffic can reveal untapped sales opportunities. 2. AI as a Game-Changer: Tools like Podium's AI assistant can revolutionize customer interaction and drive conversions. 3. Innovate or Fade: Staying relevant requires bold pivots, like merging manufacturing with retail spaces.

Brian Sierakowski (@bsierakowski) has been busy over the last year: he started working on ChangeBot and TRMNL, and both projects are taking off.If you ever wondered what a good changelog looks like or why you might need one, this episode is for you. This episode is sponsored by Paddle.com — if you're looking for a payment platform that works for you so you can focus on what matters, check them out.The blog post: https://thebootstrappedfounder.com/brian-sierakowski-mastering-product-communication/The podcast episode: https://tbf.fm/episodes/317-brian-sierakowski-mastering-product-communicationCheck out Podscan to get alerts when you're mentioned on podcasts: https://podscan.fmSend me a voicemail on Podline: https://podline.fm/arvidYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comHere are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

Marketing is so layered. Getting people, customers, and your tribe to your website is an art and a science. I have found the scientist behind web traffic increase (real growth). Meet Prerak Mehta @PrerakMehta-NetMafia, founder of Net Mafia. Enjoy this conversation as we unpack SEO optimization and the role of AI. Instagram@netmafia NetMafia - My Web Design & SEO Marketing Agency: https://netmafia.co.in/free-30-minute-consultation-call/My Udemy Courses: AI Local SEO and Google My Business: AI SEO Marketing Course#1 WordPress Elementor Pro Course: Beginner to Advanced 2024Free SEO SOP Guide: https://netmafia.ck.page/seo-sopYouTube Channel:https://www.youtube.com/@PrerakMehta-NetMafiaSocial Media Links:https://www.facebook.com/netmafia.co.inhttps://www.instagram.com/netmafia.co.in/https://www.linkedin.com/in/prerak-mehta-51b282214/ Visit our store website to boost your performance and style—shop health supplements and fitness gear at: http://www.cvmkglobal.store/

Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia's Head of Retail Marketplaces Services Julie Spear. In today's episode, we have two special guests that Julie had the privilege of joining for a discussion panel at eTail East in Boston: Ash McMullen, Head of E-commerce at Advantice, and Stephanie Grubert, Director of E-commerce Sales at Torani.  Together, we'll dive into the topic of “tentpole events” and how brands plan, execute, and build their e-commerce strategies around these major shopping events. Make sure you tune in to find out more!   KEY TAKEAWAYS In this episode, Julie, Ash, and Stephanie discuss: The necessity of strong client-agency relationships and thorough preparations, including scenario planning, tool implementation, and automated rules. Importance of monitoring user experiences, conducting real-time sales checks, and managing unexpected issues with calmness. Managing stress and staying calm during the execution phase. Real-time analysis and adaptation based on competitor strategies. Utilizing limited real-time sales checks to avoid overreactions. Understanding the purchase cycle and defining success metrics for different product types. Importance of pre-defining success measurements. Goals such as new-to-brand growth and repeat purchasers. Key metrics like added-to-carts, retargeting consumers, and buy cycles on Amazon. Tentpole Event Planning: Months of detailed planning involving finance, supply chain, sales, and marketing teams. Execution requires about two days, followed by approximately two weeks of reporting. Importance of education, alignment, and early communication to avoid challenges. Suggestion to define success with one or two key performance indicators (KPIs), focusing on traffic and glance views. Driving down ROAS for a bigger goal. Unique promotional event ideas to create consumer urgency and introduce new products.

Join Kevin Daisey and Kayla Davis as they share how to optimize your law firm's website in our seventh installment of Tactical Tuesday! Throughout the show, we explore the importance of modern, user-friendly designs and effective conversion strategies to turn website traffic into clients. Learn about mobile optimization, clear messaging, the crucial role of SEO in driving organic traffic, and EAT (expertise, authoritativeness, trustworthiness) information. This is a must-listen for attorneys aiming to enhance their website performance and attract more clients.

In this episode of the D2D Experts Podcast, host JP sits down with Will McGinness, Director of Sales at Full Throttle AI, to discuss innovative marketing strategies that can revolutionize your direct sales approach. Learn how Full Throttle AI's unique marketing tech platform helps identify and target potential customers without relying on outdated methods like cookies and IP addresses. Discover how they achieve a 19-20% increase in average ticket prices and effectively convert web traffic into loyal customers by using AI for sales. Key Points:Introduction to Full Throttle AI and its patented techStrategies to leverage existing web trafficSuccess stories from home services and automotive industriesAchieving a 19-20% lift in customer spendImportance of household decision-making in marketingROI tracking and data analysisThank you for listening! Follow us on Facebook and Instagram. You may also watch this podcast on YouTube!You may also follow Sam Taggart on Facebook, Instagram, and TikTok for more nuggets on D2D and Sales Tips.

Google is rolling out it's retooled search engine that favors responses crafted by artificial intelligence. AP's Lisa Dwyer reports.

Send us a Text Message.Imagine your website could handle the furious influx of a flash sale without breaking a sweat. That's the magic of load balancers, the unsung heroes of system design, which we dissect in this episode to help your services run smoothly even under the avalanche of high traffic. Together with industry experts, we unravel the mystery behind these traffic conductors, ensuring you grasp the significance of active-passive and active-active setups to avoid the dreaded single point of failure. We also pit hardware against software load balancers in an epic showdown, discussing how each fares in terms of performance, flexibility, and cost to help you architect a robust and scalable system.As the conversation heats up, we chart the terrain of load balancing algorithms, where each choice can lead to triumph or turmoil for your server efficiency. Get ready to be enlightened on the intricacies of weighted least connections, least response time strategies, and how real-time data can empower your system to channel web traffic with the precision of a symphony conductor. We're not just talking about keeping your digital lights on; it's about fine-tuning your system's performance to handle the crescendo of demands. So stay with us, because next time we'll be navigating the complex waters of DNS and network management, adding another layer to your growing mastery of system design.Support the Show.Dedicated to the memory of Crystal Rose.Email me at LearnSystemDesignPod@gmail.comJoin the free Discord Consider supporting us on PatreonSpecial thanks to Aimless Orbiter for the wonderful music.Please consider giving us a rating on ITunes or wherever you listen to new episodes.

Colin and Alan Zhao from Warmly discuss the importance of engaging with website visitors in real-time to maximize conversions. They share success stories of companies increasing their pipeline by three times through proactive engagement strategies. Zhao highlights the role of AI chatbots in identifying high-intent visitors and routing them to the right sales representatives for personalized interactions. They also touch on the significance of having 24-hour coverage for engaging with prospects effectively.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Alan Zhao (Co-Founder, Warmly)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!

We dive into how Caribbean Airlines stacks up against the titans of the skies in our digital age. We examine social media impact, website prowess, and the app popularity that defines the leaders in the airline sector. In this case study, we looked at Southwest Airlines, Qatar Airways, Emirates, Hawaiian Airlines and Caribbean Airlines.    Southwest Airlines' Digital Supremacy: Insights into Southwest Airlines' robust web traffic. Discussion on their leading social media engagement and strategies. Analysis of Southwest's impressive app download figures. Social Media Metrics Breakdown: Exploration of the content types and social platforms driving the highest engagement. Evaluating the effectiveness of Caribbean Airlines' social media content. Web Traffic and SEO: Overview of Caribbean Airlines' website traffic compared to industry giants. The role of SEO and content marketing in driving traffic. Comparative Analysis: Side-by-side comparison of Caribbean Airlines with top-performing airlines in the digital space. Discussion on key areas for improvement and opportunities for growth. Digital Strategies for Improvement: Recommendations on how Caribbean Airlines can enhance its digital presence. Potential digital marketing initiatives and content strategies to boost engagement and downloads.   The full Case Study can be looked at here ---> Caribbean Airlines vs Industry Giants: A Look Into Airline Digital Strategy.    Learn more about building your digital presence at KeronRose.com or stay up to date with the podcast at the Digipreneur FM Website. 

If you went to the doctor for a sore throat and she said, “Last time I had one, this is what helped me get better” versus “I looked at the clinical trial evidence for 5000 people with your symptoms in your age range, geographics, and background,” which of those solutions is more viable?That's how Sahil Patel, CEO of Spiralyze views the world of A/B testing. Spiralyze crawls and scrapes 34,000 websites that A/B test to find the repeat winners, analyze why they won, and run those same tests for its clients.And the results are impressive–they often demonstrate a 20 to 30 percent lift in conversions from the traffic they're already getting. Even their homepage message guarantees a 30% conversion lift in 90 days.Having been a client of Spiralyze at his previous company, Patel's journey as their CEO harkens back to Victor Kiam's famous 1979 ad boasting that he liked Remington razors so much that he “bought the company.”Key Takeaways from this episode:Is that video on your homepage hero helping you or hurting you?Why an email box next to your demo CTA will convert higher than sending to a landing pageWhy making bold, quantitative, and specific claims on your website will boost your credibility---Is your messaging a sales ally or sneaky saboteur? Let us help with our free content audit.We'll look at your website's messaging, content, and conversion potential from the eyes of today's buyer and deliver a presentation with new combinations to more sales conversations and demos. And the best part? It's absolutely free. Get started today!

There's new evidence that you should reconsider sharing links in your social media posts. Also, why your thought leadership approach might be stuck in “mutually assured irrelevance.” Plus, a new report on challenges in internal communications, the increase in distractions at work, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. EPISODE SUMMARY The social media productivity report Who sends traffic on the web? Spotlight: Auntie Anne's The 2024 state of internal communications B2B thought leadership impact report Closing: Reasons why employees are distracted ARTICLES AND LINKS The Social Media Productivity Report Who sends traffic on the web and how much? The art of making pretzels part of every conversation The 2024 state of internal communications Is your thought leadership stuck in ‘mutually assured irrelevance'? Reasons why employees are distracted FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtubewant more traffic, leads, and sales from your website without any extra promotion? meet PROHMOSSummarySummaryIn this conversation, Brett Ingram discusses the need for web traffic and the limitations of traditional methods such as SEO, ads, and social media marketing. He then introduces five overlooked web traffic methods that can complement existing strategies and generate traffic independently. These methods include guest blogging, community engagement, press releases, podcast guesting, and collaboration with non-competing businesses. Each method offers unique benefits, such as credibility building, SEO improvement, and organic traffic generation. By leveraging these methods, marketers can achieve higher website traffic and enhance their overall marketing efforts.Chapters00:00 Introduction: The Need for Web Traffic01:03 Chapter 1: The Limitations of SEO03:49 Chapter 3: The Demands of Social Media Marketing05:16 Chapter 4: Five Overlooked Web Traffic Methods06:16 Chapter 5: Guest Blogging09:12 Chapter 6: Community Engagement10:07 Chapter 7: Press Releases14:54 Chapter 8: Podcast Guesting#webtraffic #websitetraffic #trafficmethods #businesslessons #entrepreneur #worklifebalance #successhabits #digitalbusiness #personaldevelopment #successhacks #businesslessons #lifelessons #success #entrepreneurslife #entrepreneurialmindset #entrepreneurtips #entrepreneurmind #entrepreneurmotivation #optyoumize #brettingram #digitalmarketing #onlinemarketing #digitalmarketer #entrepreneurpodcast optyoumize.com optyoumize

Welcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: Creative video ads significantly increase GWWC's social media engagement and web traffic to pledge page, published by James Odene [User-Friendly] on March 1, 2024 on The Effective Altruism Forum. Overview We recently ran a test to see if utilising creative marketing practices could increase the performance of a brand-led digital campaign, and it did. We are sharing the results to encourage other organisations to consider the quality of their output in areas where this could directly impact engagement, potentially resulting in increased donations and or pledge sign ups in the long-term. We partnered with Giving What We Can and produced a brand awareness video to test the power of creativity - the results prove the worth in investing time in the creative quality of movement marketing overall. Grace Adams, Head of Marketing at GWWC: "We are really happy with the performance of this campaign, and it's given us more confidence to undertake more creative approaches with future campaigns. We're excited to see how the increased awareness will translate into results further down the line." Creative marketing practice refers to content production that employs innovative and imaginative approaches to capture the attention of the target audience and evoke emotional responses, effectively conveying the core message. The aim here was to test a more creative approach comparatively to the existing content across their social media. The quality of the creative concept in an ad is one of the biggest drivers to impact (see Kantar research here), and the results from this campaign indicate that we could see great returns by swapping out low fidelity, simply informative, ration-led content for more distinctive and emotive content. The Campaign You can see a version of the ad here. Objective Increase Giving What We Can brand awareness over Giving Season Target Educated, top 50% earners, median ~30, working professionals with interest in relevant philanthropic topics e.g. climate breakdown Ad Spend $4,899.58 on YouTube & $7,172.41 on Instagram Duration ~8 weeks Channels Videos for Instagram and YouTube. We also created related display ads to direct web traffic back to the GWWC pledge Overall Metrics Reach: 4,554,692 Total Impressions: 7,923,623 CPM: $1.61 Views: 5,357,063 Engagements: 931,100 CPE: US$0.01 Web Traffic: 24,914 new users Pledge Page Visits: 465 From retargeting: 1111 users visited the website for 4 mins or more & 469 users visited for 10 mins or more The Headliners You can see a version of the ad here. 1) 48x more views on Reels, Stories and Feed, than any previous campaign on Instagram. 2) Attributed Instagram profile visits were 249% higher than any other previous campaign. 3) Referrals from Instagram to the GWWC website are typically extremely low (

Unlock the power of SEO strategy with Brandon Leibowitz, a seasoned expert since 2007, who joins us to share his insights on transforming web traffic through meticulous restructuring and precision in targeted content. Imagine tripling your website's traffic in just a few months; Brandon reveals how he achieved this remarkable feat in the travel industry by overhauling the site's structure and integrating focused keywords. It's a tale of SEO success that not only defies expectations but sets a new benchmark for digital marketing excellence.In our conversation, Brandon delves into the nitty-gritty of his approach, highlighting the essential role of backlinks and the creative tactics he employs for link-building, such as podcast appearances and leveraging trade publications. With a blend of technical mastery and strategic creativity, he imparts valuable lessons and strategies for any marketer or business leader eager to skyrocket their online presence. This episode is an arsenal of actionable insights that promise to reshape your understanding of effective marketing and propel your brand to new heights of visibility and reach.For more information on the resource Brandon shared visit his site at https://seooptimizers.com

Byron Lazine and Nicole White discuss the Real Estate News report, conflicting traffic data (ComScore vs Google Analytics), and comments from three CEOs on portal wars.

Plus, AI chatbots will be a big deal in the upcoming elections — and it's not good news. I also talk with Cathy from North Carolina about real and fake money-making apps. There's more: I'll clue you in on the four times you really should change your password.

Plus, AI chatbots will be a big deal in the upcoming elections — and it's not good news. I also talk with Cathy from North Carolina about real and fake money-making apps. There's more: I'll clue you in on the four times you really should change your password.

In episode #2646, We delve into the impact of Google's AI search tool on news publishers, underscoring the importance for publishers to diversify their traffic sources. Furthermore, we examine the capabilities of various AI platforms, such as Grok, Chat GPT, and Bard, shedding light on their strengths and distinctions. Additionally, we delve into the significance of utilizing AI for identity layering and contextual marketing. Lastly, we advise against excessive reliance on AI tools and suggest prioritizing major platforms like Chat GPT and Bard for optimal results.   Don't forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric's content (Leveling UP YT) and Neil's videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Will Google's SGE AI Ruin Publishers?, Elon Musk's AI Chatbot Grok, and The Dangers of Too Many AI Tools  (AI Corner Dec 2023 Week 3) (01:15) Publishers estimate losing 20-40% of Google-generated traffic (02:19) Google's response to traffic impact speculation (02:45) Google won't roll out changes until revenue can be made up (03:26) SEO drives revenue for publishers through AdSense (05:22) Diversify beyond Google with omnichannel approach (06:06) Comparison of AI tools: Grok, Chat GPT, Bard (09:09) Leveraging AI for identity layering and contextual marketing (09:28) Potential applications of identity layering: recruiting, acquisitions (09:46) Caution against overloading on AI tools, focus on major platforms (10:31) Chat GPT and Bard can replace other AI tools. (11:11) Venture funded companies can't compete with the big players. (11:36) AI tools can be a time suck and create more work. (11:59) Jasper's value will decrease and is unnecessary for content creation. (12:36) Proprietary data sets are key to winning in the AI space. (13:19) Producing a large quantity of content doesn't guarantee results. (13:25) That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain

In episode #2644, We discuss the effectiveness of long-form content in generating backlinks. Additionally, we explore the concept of 'brandformance,' where brands leverage popular social media content to drive conversions. Our discussion extends to the impact of our personal brands on revenue, emphasizing the importance of both personal and corporate branding. Moreover, we delve into the concept of an 'identity layer,' which enables businesses to de-anonymize website visitors and engage with them on platforms like LinkedIn.   Don't forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric's content (Leveling UP YT) and Neil's videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: The Truth about Long-form Articles, Personal vs Corporate brand, The 'Brandformance' Strategy, and De-anonymizing Web Traffic (Marketing 101 Dec 2023 Week 2) (01:25) Analysis of article length and backlink generation (03:40) Adaptation to changing content trends and the influence of TikTok (05:24) Introduction to the concept of brandformance (06:05) Utilizing brandformance to drive conversions (07:25) Comparison of personal brand vs. corporate brand effectiveness (09:13) Personal brand's impact on revenue generation (09:36) Importance of corporate brand for consumer and B2B companies (09:51) Example of Elf Beauty vs. Kylie Cosmetics (09:36) Discussing the power of corporate brands vs personal brands (10:37) Examples of successful corporate brands leveraging influencers (11:59) Introduction to the concept of an identity layer (12:22) Exploring the potential of identity layers for B2B marketing (13:39) Retention.com's shift from B2C to B2B focus (14:16) Using identity layers to generate warmer outbound leads (14:32) That's it for today! Don't forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain

Adrien Menard, CEO and Co-Founder of Botify, delves into how to unlock organic growth and measure the ROI of organic search. Amid rising online competition, safeguarding your website's organic visibility and content investments is vital. However, with changes being made constantly, monitoring crawling, indexing, and organic traffic is crucial to ensure these changes don't impact your site's discoverability by potential clients. Today, Adrien discusses protecting and growing web traffic organically. Show NotesConnect With: Adrien Menard: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Will the search engine be no more? Here's what's coming next, thanks to AI. 

Traffic is the fuel for your online business engine. Without traffic you cannot generate leads nor will you make any sales. Get the breakdown on the most profitable traffic sources for 2023 here. All of the additional free trainings and links mentioned are in the description

We're welcoming Vi Wickam back this week, this time to talk all about Google Ads.How do they work? Where should you be showing up? A little secret… The first 3 results in each section of a google search result is a paid ad. You are not going to get those spots if someone else is willing to pay and you aren't. Vi breaks down the landing page of a search results into types of ads: Standard Text Ads (these are your text based ads, strongly related to key words) and Display Ads (these are visual ads including images, gifs, and youtube videos).Are you a local brick and mortar or a nationwide e-commerce retailer? How you market online matters. For these two differing structures  your keywords and target audience will be a lot different. Google values three factors when it comes to pushing your ads: Direction (where in the world are you?), Reviews (get those happy customers to leave raving reviews), and Key words (how dialed in are you in what your customers are searching for?).And look if this is all starting to sound complicated or hard to understand. You don't have to do it alone. Vi shares some red flags to look out for so you can hire a strong and trustworthy ad company. [TIP #1 OWN ALL YOUR OWN ASSETS].If you're ready to get started and want to  get control of your assets, be sure to visit Vi Wickam for a digital audit. Don't miss out on the rest of those red flags and more and listen to the full episode. I'm Rooting for Your Success.What's Inside:What types of Google Ads are there and where are you showing up?Red Flags for hiring ad companies.Converting web traffic to foot traffic for brick and mortar retailers.Why reviews are SO important?The three factors in Google Ads.How to get started with online ads.The real problem with Amazon. What should your ad budget be?Mentioned In This Episode:Vi WickamCover Your Assets - Vi WickamLeveraging Yelp with Emily Washcovick the Yelp Small Business Expert - Crystal MediaGet Listed Now - Crystal MediaSocial Media Hooks and Hacks - Crystal MediaEVOLVE 2024 in Denver, CO - Crystal MediaCrystal Media InsidersCrystal MediaCrystal on InstagramCrystal Media on InstagramCrystal Media Co - YouTube

Ragz is the founder of Fern Colab, a growth agency specializing in SEO, web design, and Digital Marketing strategy, and today we are diving in to how you can optimize your website for free, organic search traffic. They help me produce targeted blog content for The Wanderlover to improve search rankings! Want to learn how to do the same? Tune in!   Get in Touch with Fern Colab: grow@ferncolab.com Check out their Website: https://ferncolab.com Follow on Instagram: https://www.instagram.com/ferncolab/   ✧ Subscribe on YouTube! https://www.youtube.com/thewanderlover   ✧ Free Class: How to Build a Successful Online Business that Allows You to Travel the World    ✧ Enroll in Wanderlover Business Academy 2.0