Podcasts about Web traffic

I had a blast jumping on this podcast to talk about one of the biggest conversion killers I see all the time — hiding your CTA below the fold.

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Dollar General (DG) has been pummeled, despite operating in a high inflationary environment that's typically favorable for discount retailers. However, LikeFolio's Megan Brantley points to improving web data, including a 15% YOY increase in visits, as a positive catalyst. Megan believes its valuation is now attractive enough to consider a long position.======== Schwab Network ========Empowering every investor and trader, every market day.Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/About Schwab Network - https://schwabnetwork.com/about

In this episode, we focus on declining nonprofit website traffic due to AI search tools. Key points include: Nonprofit website traffic is declining as AI tools like ChatGPT and Google's AI overviews reduce the need for users to visit original content sources. Major content creators like HubSpot have lost up to 80% of their traffic due to these changes. We recommend: Adjusting traffic expectations (considering "break-even" the new growth) Focusing on conversion rate optimization Creating original research and data that AI can't replicate Using Google Search Console to identify which content triggers AI results Additional stories covered: A discussion about nonprofit mergers based on Idealist.org's merger with VolunteerMatch.org USAID funding cuts affecting humanitarian aid organizations and their life-saving programs A success story about a Massachusetts movie theater saved by converting to a nonprofit model

In this episode, we focus on declining nonprofit website traffic due to AI search tools. Key points include: Nonprofit website traffic is declining as AI tools like ChatGPT and Google's AI overviews reduce the need for users to visit original content sources. Major content creators like HubSpot have lost up to 80% of their traffic due to these changes. We recommend: Adjusting traffic expectations (considering "break-even" the new growth) Focusing on conversion rate optimization Creating original research and data that AI can't replicate Using Google Search Console to identify which content triggers AI results Additional stories covered: A discussion about nonprofit mergers based on Idealist.org's merger with VolunteerMatch.org USAID funding cuts affecting humanitarian aid organizations and their life-saving programs A success story about a Massachusetts movie theater saved by converting to a nonprofit model

One of the biggest challenges for online companies and those who operate them is that much of the traffic on the web today is driven by bots, not humans. Bots now account for 80% of all web traffic. According to new data just released from Design Rush, meaning only 1 in 5 visitors to the web is human, and that is forcing businesses to rethink their marketing, analytics, and engagement strategies.

This is our daily Tech and Business Report. Today, KCBS Radio news anchor Holly Quan spoke with Bloomberg's Redd Brown. Chegg, a company which offers homework help online, is suing Google's parent company Alphabet, saying the company's AI summary tool is costing it business.

Are your store hours holding you back? Mark Kinsley sits down with Brian Morgan, CEO of Austin Couch Potatoes, to tackle how customer behavior is reshaping retail strategies. From discovering the power of after-hours web traffic to using AI tools like Podium to elevate customer engagement, Brian shares his journey of innovation. Learn how this bootstrap entrepreneur turned a Craigslist hustle into a nationwide success while making a positive impact on employees and customers alike. Plus, hear why a factory in a store might just be the future of retail. KEY TAKEAWAYS 1. Adapt to Changing Customer Habits: Analyzing after-hours web traffic can reveal untapped sales opportunities. 2. AI as a Game-Changer: Tools like Podium's AI assistant can revolutionize customer interaction and drive conversions. 3. Innovate or Fade: Staying relevant requires bold pivots, like merging manufacturing with retail spaces.

Brian Sierakowski (@bsierakowski) has been busy over the last year: he started working on ChangeBot and TRMNL, and both projects are taking off.If you ever wondered what a good changelog looks like or why you might need one, this episode is for you. This episode is sponsored by Paddle.com — if you're looking for a payment platform that works for you so you can focus on what matters, check them out.The blog post: https://thebootstrappedfounder.com/brian-sierakowski-mastering-product-communication/The podcast episode: https://tbf.fm/episodes/317-brian-sierakowski-mastering-product-communicationCheck out Podscan to get alerts when you're mentioned on podcasts: https://podscan.fmSend me a voicemail on Podline: https://podline.fm/arvidYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comHere are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

Marketing is so layered. Getting people, customers, and your tribe to your website is an art and a science. I have found the scientist behind web traffic increase (real growth). Meet Prerak Mehta @PrerakMehta-NetMafia, founder of Net Mafia. Enjoy this conversation as we unpack SEO optimization and the role of AI. Instagram@netmafia NetMafia - My Web Design & SEO Marketing Agency: https://netmafia.co.in/free-30-minute-consultation-call/My Udemy Courses: AI Local SEO and Google My Business: AI SEO Marketing Course#1 WordPress Elementor Pro Course: Beginner to Advanced 2024Free SEO SOP Guide: https://netmafia.ck.page/seo-sopYouTube Channel:https://www.youtube.com/@PrerakMehta-NetMafiaSocial Media Links:https://www.facebook.com/netmafia.co.inhttps://www.instagram.com/netmafia.co.in/https://www.linkedin.com/in/prerak-mehta-51b282214/ Visit our store website to boost your performance and style—shop health supplements and fitness gear at: http://www.cvmkglobal.store/

Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia's Head of Retail Marketplaces Services Julie Spear. In today's episode, we have two special guests that Julie had the privilege of joining for a discussion panel at eTail East in Boston: Ash McMullen, Head of E-commerce at Advantice, and Stephanie Grubert, Director of E-commerce Sales at Torani.  Together, we'll dive into the topic of “tentpole events” and how brands plan, execute, and build their e-commerce strategies around these major shopping events. Make sure you tune in to find out more!   KEY TAKEAWAYS In this episode, Julie, Ash, and Stephanie discuss: The necessity of strong client-agency relationships and thorough preparations, including scenario planning, tool implementation, and automated rules. Importance of monitoring user experiences, conducting real-time sales checks, and managing unexpected issues with calmness. Managing stress and staying calm during the execution phase. Real-time analysis and adaptation based on competitor strategies. Utilizing limited real-time sales checks to avoid overreactions. Understanding the purchase cycle and defining success metrics for different product types. Importance of pre-defining success measurements. Goals such as new-to-brand growth and repeat purchasers. Key metrics like added-to-carts, retargeting consumers, and buy cycles on Amazon. Tentpole Event Planning: Months of detailed planning involving finance, supply chain, sales, and marketing teams. Execution requires about two days, followed by approximately two weeks of reporting. Importance of education, alignment, and early communication to avoid challenges. Suggestion to define success with one or two key performance indicators (KPIs), focusing on traffic and glance views. Driving down ROAS for a bigger goal. Unique promotional event ideas to create consumer urgency and introduce new products.

Join Kevin Daisey and Kayla Davis as they share how to optimize your law firm's website in our seventh installment of Tactical Tuesday! Throughout the show, we explore the importance of modern, user-friendly designs and effective conversion strategies to turn website traffic into clients. Learn about mobile optimization, clear messaging, the crucial role of SEO in driving organic traffic, and EAT (expertise, authoritativeness, trustworthiness) information. This is a must-listen for attorneys aiming to enhance their website performance and attract more clients.

How can you maintain leads from organic searches and web traffic? Check out the few ways it can be done. View our blog post here: https://www.buildit.media/what-you-have-to-do-to-maintain-your-leads #leads #webtraffic #leadgeneration #contentmarketing #builditmedia  

In this episode of the D2D Experts Podcast, host JP sits down with Will McGinness, Director of Sales at Full Throttle AI, to discuss innovative marketing strategies that can revolutionize your direct sales approach. Learn how Full Throttle AI's unique marketing tech platform helps identify and target potential customers without relying on outdated methods like cookies and IP addresses. Discover how they achieve a 19-20% increase in average ticket prices and effectively convert web traffic into loyal customers by using AI for sales. Key Points:Introduction to Full Throttle AI and its patented techStrategies to leverage existing web trafficSuccess stories from home services and automotive industriesAchieving a 19-20% lift in customer spendImportance of household decision-making in marketingROI tracking and data analysisThank you for listening! Follow us on Facebook and Instagram. You may also watch this podcast on YouTube!You may also follow Sam Taggart on Facebook, Instagram, and TikTok for more nuggets on D2D and Sales Tips.

In der aktuellen Podcast Episode tauchen wir tief in die oft missverstandene Dynamik zwischen Web-Traffic und Umsatzsteigerung ein. Hast du dich jemals gefragt, warum trotz steigendem Besucheraufkommen die Umsätze stagnieren? Wir klären auf, warum nicht jeder Klick gleich wertvoll ist und warum ein höherer Sichtbarkeitsindex nicht automatisch zu mehr Verkäufen führt. Erfahre mehr im Podcast. Hört rein, es lohnt sich!

Google is rolling out it's retooled search engine that favors responses crafted by artificial intelligence. AP's Lisa Dwyer reports.

Send us a Text Message.Imagine your website could handle the furious influx of a flash sale without breaking a sweat. That's the magic of load balancers, the unsung heroes of system design, which we dissect in this episode to help your services run smoothly even under the avalanche of high traffic. Together with industry experts, we unravel the mystery behind these traffic conductors, ensuring you grasp the significance of active-passive and active-active setups to avoid the dreaded single point of failure. We also pit hardware against software load balancers in an epic showdown, discussing how each fares in terms of performance, flexibility, and cost to help you architect a robust and scalable system.As the conversation heats up, we chart the terrain of load balancing algorithms, where each choice can lead to triumph or turmoil for your server efficiency. Get ready to be enlightened on the intricacies of weighted least connections, least response time strategies, and how real-time data can empower your system to channel web traffic with the precision of a symphony conductor. We're not just talking about keeping your digital lights on; it's about fine-tuning your system's performance to handle the crescendo of demands. So stay with us, because next time we'll be navigating the complex waters of DNS and network management, adding another layer to your growing mastery of system design.Support the Show.Dedicated to the memory of Crystal Rose.Email me at LearnSystemDesignPod@gmail.comJoin the free Discord Consider supporting us on PatreonSpecial thanks to Aimless Orbiter for the wonderful music.Please consider giving us a rating on ITunes or wherever you listen to new episodes.

Colin and Alan Zhao from Warmly discuss the importance of engaging with website visitors in real-time to maximize conversions. They share success stories of companies increasing their pipeline by three times through proactive engagement strategies. Zhao highlights the role of AI chatbots in identifying high-intent visitors and routing them to the right sales representatives for personalized interactions. They also touch on the significance of having 24-hour coverage for engaging with prospects effectively.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Alan Zhao (Co-Founder, Warmly)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!

We dive into how Caribbean Airlines stacks up against the titans of the skies in our digital age. We examine social media impact, website prowess, and the app popularity that defines the leaders in the airline sector. In this case study, we looked at Southwest Airlines, Qatar Airways, Emirates, Hawaiian Airlines and Caribbean Airlines.    Southwest Airlines' Digital Supremacy: Insights into Southwest Airlines' robust web traffic. Discussion on their leading social media engagement and strategies. Analysis of Southwest's impressive app download figures. Social Media Metrics Breakdown: Exploration of the content types and social platforms driving the highest engagement. Evaluating the effectiveness of Caribbean Airlines' social media content. Web Traffic and SEO: Overview of Caribbean Airlines' website traffic compared to industry giants. The role of SEO and content marketing in driving traffic. Comparative Analysis: Side-by-side comparison of Caribbean Airlines with top-performing airlines in the digital space. Discussion on key areas for improvement and opportunities for growth. Digital Strategies for Improvement: Recommendations on how Caribbean Airlines can enhance its digital presence. Potential digital marketing initiatives and content strategies to boost engagement and downloads.   The full Case Study can be looked at here ---> Caribbean Airlines vs Industry Giants: A Look Into Airline Digital Strategy.    Learn more about building your digital presence at KeronRose.com or stay up to date with the podcast at the Digipreneur FM Website. 

If you went to the doctor for a sore throat and she said, “Last time I had one, this is what helped me get better” versus “I looked at the clinical trial evidence for 5000 people with your symptoms in your age range, geographics, and background,” which of those solutions is more viable?That's how Sahil Patel, CEO of Spiralyze views the world of A/B testing. Spiralyze crawls and scrapes 34,000 websites that A/B test to find the repeat winners, analyze why they won, and run those same tests for its clients.And the results are impressive–they often demonstrate a 20 to 30 percent lift in conversions from the traffic they're already getting. Even their homepage message guarantees a 30% conversion lift in 90 days.Having been a client of Spiralyze at his previous company, Patel's journey as their CEO harkens back to Victor Kiam's famous 1979 ad boasting that he liked Remington razors so much that he “bought the company.”Key Takeaways from this episode:Is that video on your homepage hero helping you or hurting you?Why an email box next to your demo CTA will convert higher than sending to a landing pageWhy making bold, quantitative, and specific claims on your website will boost your credibility---Is your messaging a sales ally or sneaky saboteur? Let us help with our free content audit.We'll look at your website's messaging, content, and conversion potential from the eyes of today's buyer and deliver a presentation with new combinations to more sales conversations and demos. And the best part? It's absolutely free. Get started today!

There's new evidence that you should reconsider sharing links in your social media posts. Also, why your thought leadership approach might be stuck in “mutually assured irrelevance.” Plus, a new report on challenges in internal communications, the increase in distractions at work, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. EPISODE SUMMARY The social media productivity report Who sends traffic on the web? Spotlight: Auntie Anne's The 2024 state of internal communications B2B thought leadership impact report Closing: Reasons why employees are distracted ARTICLES AND LINKS The Social Media Productivity Report Who sends traffic on the web and how much? The art of making pretzels part of every conversation The 2024 state of internal communications Is your thought leadership stuck in ‘mutually assured irrelevance'? Reasons why employees are distracted FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtubewant more traffic, leads, and sales from your website without any extra promotion? meet PROHMOSSummarySummaryIn this conversation, Brett Ingram discusses the need for web traffic and the limitations of traditional methods such as SEO, ads, and social media marketing. He then introduces five overlooked web traffic methods that can complement existing strategies and generate traffic independently. These methods include guest blogging, community engagement, press releases, podcast guesting, and collaboration with non-competing businesses. Each method offers unique benefits, such as credibility building, SEO improvement, and organic traffic generation. By leveraging these methods, marketers can achieve higher website traffic and enhance their overall marketing efforts.Chapters00:00 Introduction: The Need for Web Traffic01:03 Chapter 1: The Limitations of SEO03:49 Chapter 3: The Demands of Social Media Marketing05:16 Chapter 4: Five Overlooked Web Traffic Methods06:16 Chapter 5: Guest Blogging09:12 Chapter 6: Community Engagement10:07 Chapter 7: Press Releases14:54 Chapter 8: Podcast Guesting#webtraffic #websitetraffic #trafficmethods #businesslessons #entrepreneur #worklifebalance #successhabits #digitalbusiness #personaldevelopment #successhacks #businesslessons #lifelessons #success #entrepreneurslife #entrepreneurialmindset #entrepreneurtips #entrepreneurmind #entrepreneurmotivation #optyoumize #brettingram #digitalmarketing #onlinemarketing #digitalmarketer #entrepreneurpodcast optyoumize.com optyoumize

Welcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: Creative video ads significantly increase GWWC's social media engagement and web traffic to pledge page, published by James Odene [User-Friendly] on March 1, 2024 on The Effective Altruism Forum. Overview We recently ran a test to see if utilising creative marketing practices could increase the performance of a brand-led digital campaign, and it did. We are sharing the results to encourage other organisations to consider the quality of their output in areas where this could directly impact engagement, potentially resulting in increased donations and or pledge sign ups in the long-term. We partnered with Giving What We Can and produced a brand awareness video to test the power of creativity - the results prove the worth in investing time in the creative quality of movement marketing overall. Grace Adams, Head of Marketing at GWWC: "We are really happy with the performance of this campaign, and it's given us more confidence to undertake more creative approaches with future campaigns. We're excited to see how the increased awareness will translate into results further down the line." Creative marketing practice refers to content production that employs innovative and imaginative approaches to capture the attention of the target audience and evoke emotional responses, effectively conveying the core message. The aim here was to test a more creative approach comparatively to the existing content across their social media. The quality of the creative concept in an ad is one of the biggest drivers to impact (see Kantar research here), and the results from this campaign indicate that we could see great returns by swapping out low fidelity, simply informative, ration-led content for more distinctive and emotive content. The Campaign You can see a version of the ad here. Objective Increase Giving What We Can brand awareness over Giving Season Target Educated, top 50% earners, median ~30, working professionals with interest in relevant philanthropic topics e.g. climate breakdown Ad Spend $4,899.58 on YouTube & $7,172.41 on Instagram Duration ~8 weeks Channels Videos for Instagram and YouTube. We also created related display ads to direct web traffic back to the GWWC pledge Overall Metrics Reach: 4,554,692 Total Impressions: 7,923,623 CPM: $1.61 Views: 5,357,063 Engagements: 931,100 CPE: US$0.01 Web Traffic: 24,914 new users Pledge Page Visits: 465 From retargeting: 1111 users visited the website for 4 mins or more & 469 users visited for 10 mins or more The Headliners You can see a version of the ad here. 1) 48x more views on Reels, Stories and Feed, than any previous campaign on Instagram. 2) Attributed Instagram profile visits were 249% higher than any other previous campaign. 3) Referrals from Instagram to the GWWC website are typically extremely low (

Unlock the power of SEO strategy with Brandon Leibowitz, a seasoned expert since 2007, who joins us to share his insights on transforming web traffic through meticulous restructuring and precision in targeted content. Imagine tripling your website's traffic in just a few months; Brandon reveals how he achieved this remarkable feat in the travel industry by overhauling the site's structure and integrating focused keywords. It's a tale of SEO success that not only defies expectations but sets a new benchmark for digital marketing excellence.In our conversation, Brandon delves into the nitty-gritty of his approach, highlighting the essential role of backlinks and the creative tactics he employs for link-building, such as podcast appearances and leveraging trade publications. With a blend of technical mastery and strategic creativity, he imparts valuable lessons and strategies for any marketer or business leader eager to skyrocket their online presence. This episode is an arsenal of actionable insights that promise to reshape your understanding of effective marketing and propel your brand to new heights of visibility and reach.For more information on the resource Brandon shared visit his site at https://seooptimizers.com

Byron Lazine and Nicole White discuss the Real Estate News report, conflicting traffic data (ComScore vs Google Analytics), and comments from three CEOs on portal wars.

Plus, AI chatbots will be a big deal in the upcoming elections — and it's not good news. I also talk with Cathy from North Carolina about real and fake money-making apps. There's more: I'll clue you in on the four times you really should change your password.

Plus, AI chatbots will be a big deal in the upcoming elections — and it's not good news. I also talk with Cathy from North Carolina about real and fake money-making apps. There's more: I'll clue you in on the four times you really should change your password.

In episode #2646, We delve into the impact of Google's AI search tool on news publishers, underscoring the importance for publishers to diversify their traffic sources. Furthermore, we examine the capabilities of various AI platforms, such as Grok, Chat GPT, and Bard, shedding light on their strengths and distinctions. Additionally, we delve into the significance of utilizing AI for identity layering and contextual marketing. Lastly, we advise against excessive reliance on AI tools and suggest prioritizing major platforms like Chat GPT and Bard for optimal results.   Don't forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric's content (Leveling UP YT) and Neil's videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Will Google's SGE AI Ruin Publishers?, Elon Musk's AI Chatbot Grok, and The Dangers of Too Many AI Tools  (AI Corner Dec 2023 Week 3) (01:15) Publishers estimate losing 20-40% of Google-generated traffic (02:19) Google's response to traffic impact speculation (02:45) Google won't roll out changes until revenue can be made up (03:26) SEO drives revenue for publishers through AdSense (05:22) Diversify beyond Google with omnichannel approach (06:06) Comparison of AI tools: Grok, Chat GPT, Bard (09:09) Leveraging AI for identity layering and contextual marketing (09:28) Potential applications of identity layering: recruiting, acquisitions (09:46) Caution against overloading on AI tools, focus on major platforms (10:31) Chat GPT and Bard can replace other AI tools. (11:11) Venture funded companies can't compete with the big players. (11:36) AI tools can be a time suck and create more work. (11:59) Jasper's value will decrease and is unnecessary for content creation. (12:36) Proprietary data sets are key to winning in the AI space. (13:19) Producing a large quantity of content doesn't guarantee results. (13:25) That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain

In episode #2644, We discuss the effectiveness of long-form content in generating backlinks. Additionally, we explore the concept of 'brandformance,' where brands leverage popular social media content to drive conversions. Our discussion extends to the impact of our personal brands on revenue, emphasizing the importance of both personal and corporate branding. Moreover, we delve into the concept of an 'identity layer,' which enables businesses to de-anonymize website visitors and engage with them on platforms like LinkedIn.   Don't forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric's content (Leveling UP YT) and Neil's videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: The Truth about Long-form Articles, Personal vs Corporate brand, The 'Brandformance' Strategy, and De-anonymizing Web Traffic (Marketing 101 Dec 2023 Week 2) (01:25) Analysis of article length and backlink generation (03:40) Adaptation to changing content trends and the influence of TikTok (05:24) Introduction to the concept of brandformance (06:05) Utilizing brandformance to drive conversions (07:25) Comparison of personal brand vs. corporate brand effectiveness (09:13) Personal brand's impact on revenue generation (09:36) Importance of corporate brand for consumer and B2B companies (09:51) Example of Elf Beauty vs. Kylie Cosmetics (09:36) Discussing the power of corporate brands vs personal brands (10:37) Examples of successful corporate brands leveraging influencers (11:59) Introduction to the concept of an identity layer (12:22) Exploring the potential of identity layers for B2B marketing (13:39) Retention.com's shift from B2C to B2B focus (14:16) Using identity layers to generate warmer outbound leads (14:32) That's it for today! Don't forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain

Adrien Menard, CEO and Co-Founder of Botify, delves into how to unlock organic growth and measure the ROI of organic search. Amid rising online competition, safeguarding your website's organic visibility and content investments is vital. However, with changes being made constantly, monitoring crawling, indexing, and organic traffic is crucial to ensure these changes don't impact your site's discoverability by potential clients. Today, Adrien discusses protecting and growing web traffic organically. Show NotesConnect With: Adrien Menard: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Will the search engine be no more? Here's what's coming next, thanks to AI. 

On this episode, I explain that social media KPIs, should not be focused solely on web traffic. Many people will never transact and perhaps not even want to visit your traditional website. Some will see impressions, remember at Retail, and then try your product. Remember, awareness, consideration, and trial are the name of the game and that is most often going to happen without a website step.

Summary of Findings It has been almost a year since FTX went bankrupt on November 11, 2022. Some of the ways that has impacted EA have been obvious, like the shuttering of the FTX Foundation, expected to be one of the biggest EA funders. But recent discussions show that the broader impact of the FTX scandal on EA isn't well understood, and that there is a desire for more empirical evidence on this topic. To that end, I have aggregated a variety of publicly available EA metrics to improve the evidence base. Unfortunately, these wide-ranging perspectives clearly show a broad-based and worrisome deterioration of EA activity in the aftermath of FTX.Previous attempts to quantify how FTX impacted EA have focused on surveys of members of the EA community, university students, the general public, and university group organizers. These surveys were conducted in the months following FTX's collapse. Their results have been [...] ---Outline:(00:04) Summary of Findings(04:22) Detailed Findings(04:25) Notes on Data Sources and Presentation(05:21) Donation Data(05:24) EA Funds: Donation and Donor Data(08:10) GWWC Pledges(08:43) EA Newsletter Subscriptions(09:41) Attitude Data(09:44) Survey of EA Community(12:20) Surveys of University Populations and General Public(13:47) Engagement Metrics(13:51) EffectiveAltruism.org Web Traffic(16:52) EA Forum(19:09) Google Search Interest(20:39) EA Global and EA Global X(22:51) Virtual Programs(23:47) 80k Metrics(24:22) University Group Accelerator Program(24:43) Additional data that would shed more light on FTX's impact and its causes(27:42) Conclusions(29:24) Appendix: Meta commentary about data collection and distributionThe original text contained 2 footnotes which were omitted from this narration. --- First published: October 17th, 2023 Source: https://forum.effectivealtruism.org/posts/vXzEnBcG7BipkRSrF/how-has-ftx-s-collapse-impacted-ea --- Narrated by TYPE III AUDIO.

Traffic is the fuel for your online business engine. Without traffic you cannot generate leads nor will you make any sales. Get the breakdown on the most profitable traffic sources for 2023 here. All of the additional free trainings and links mentioned are in the description

Are you looking for an SEO agency to help you build a stronger online presence in Newark? Call NJ Local Marketing at +1-732-586-0346! Find out more at: https://www.njlocalmarketing.com/seo-company-in-nj NJ Local Marketing, LLC City: Old Bridge Address: 22 Sherwood Lane, Website https://www.njlocalmarketing.com Phone +1-732-586-0346 Email tom.sawyer@njlocalmarketing.com

We're welcoming Vi Wickam back this week, this time to talk all about Google Ads.How do they work? Where should you be showing up? A little secret… The first 3 results in each section of a google search result is a paid ad. You are not going to get those spots if someone else is willing to pay and you aren't. Vi breaks down the landing page of a search results into types of ads: Standard Text Ads (these are your text based ads, strongly related to key words) and Display Ads (these are visual ads including images, gifs, and youtube videos).Are you a local brick and mortar or a nationwide e-commerce retailer? How you market online matters. For these two differing structures  your keywords and target audience will be a lot different. Google values three factors when it comes to pushing your ads: Direction (where in the world are you?), Reviews (get those happy customers to leave raving reviews), and Key words (how dialed in are you in what your customers are searching for?).And look if this is all starting to sound complicated or hard to understand. You don't have to do it alone. Vi shares some red flags to look out for so you can hire a strong and trustworthy ad company. [TIP #1 OWN ALL YOUR OWN ASSETS].If you're ready to get started and want to  get control of your assets, be sure to visit Vi Wickam for a digital audit. Don't miss out on the rest of those red flags and more and listen to the full episode. I'm Rooting for Your Success.What's Inside:What types of Google Ads are there and where are you showing up?Red Flags for hiring ad companies.Converting web traffic to foot traffic for brick and mortar retailers.Why reviews are SO important?The three factors in Google Ads.How to get started with online ads.The real problem with Amazon. What should your ad budget be?Mentioned In This Episode:Vi WickamCover Your Assets - Vi WickamLeveraging Yelp with Emily Washcovick the Yelp Small Business Expert - Crystal MediaGet Listed Now - Crystal MediaSocial Media Hooks and Hacks - Crystal MediaEVOLVE 2024 in Denver, CO - Crystal MediaCrystal Media InsidersCrystal MediaCrystal on InstagramCrystal Media on InstagramCrystal Media Co - YouTube

In this episode of The SaaS Sprints Podcast, Jakub Rudnik shares how he in his previous role at Scribe,  took the website traffic from 0 to 25k in 6 months. Jakub is currently the Director of Content Marketing at ActiveCampaign.In this episode, Jakub covers the following topics:How content marketing strategy is different for horizontal SaaS vs. Vertical SaaSHis scalable method for arriving at content topics and aligning it to marketing goalsHow to measure content success, and a lot  more.If you're looking to increase your website traffic quickly and also improve conversion, then this episode is for you!Chapters:00:00 - Intro01:36 - Content approach at G2 vs.Scribe vs. ActiveCampaign05:33 - Choosing content marketing topics10:11 - Customer language vs keyword search volume12:25 - Content marketing approach at ActiveCampaign14:46 - When and when not to use AI for content creation16:48 - Content strategy for horizontal SaaS vs. vertical SaaS19:47 - Most important content metric to measure23:00 - Intent and conversion percentages24:53 - LinkedIn's role in the content marketing mix29:10 - Rapid Fire Questions39:30 - Connect with Jakub on LinkedIn40:00 - Parting msg: Try to find ways to solve problems with content

Mark Odendahl, Head of US Equity Research, and Brian Abrahams, Head of Biotechnology at RBC Capital Markets have a discussion on how website traffic uncovers insights into the sales of leading biopharmaceutical drugs.

Take The What Color Is Your Personality quiz: https://www.stephaniescott.art/news/2023/3/27/what-color-is-your-personality Make your own quiz: https://www.opinionstage.com/?ref=ngnhmjf Host and artist Stephanie Scott breaks down the practicality of the art career with topics including: sustainable creative practices, social media skills, and the mindsets that keep it all together. New episodes every Tuesday!Sign up for the next Group Art Critique: https://www.stephaniescott.art/group-art-critiques Instagram: https://www.instagram.com/stephaniescott.art/ Website: http://www.stephaniescott.art/brushwork Music by @winepot https://www.instagram.com/thewinepot/ Podcast Cover photo by Maryna Blumqvist https://instagram.com/picturemaryna

Tip of The Weekhttps://www.searchenginejournal.com/wordpress-performance/485479/ Mike's LinksMike's LinksNew retail research: Make your marketing work harderhttps://www.thinkwithgoogle.com/intl/en-154/consumer-insights/consumer-journey/retail-marketing-consumer-journey/Yelp unveils 3 new features to transform user experience and boost engagementhttps://searchengineland.com/yelp-unveils-3-new-features-to-transform-user-experience-and-boost-engagement-395939New Research: Dark Social Falsely Attributes Significant Percentages of Web Traffic as "Direct"https://sparktoro.com/blog/new-research-dark-social-falsely-attributes-significant-percentages-of-web-traffic-as-direct/How to Choose the Best Category for Your Google Business Profilehttps://www.sterlingsky.ca/category-google-business-profile/ Pleper Chrome extensionhttps://pleper.com/index.php?do=chrome_extension&ssd=1237Darren Shaw - Impact of Google selected services on rank before, after and before on Twitterhttps://twitter.com/DarrenShaw_/status/1652015709235613696Krystal Taing - Bulk Upload Help doc tips on Twitterhttps://twitter.com/krystal_taing/status/1651953090986414080?s=12&t=o-uoEcZmsD3rULHUqaXUFAChris' Linkshttps://www.searchenginejournal.com/wordpress-vulnerability-hits-1-million-using-header-footer-plugin/485712/  https://www.seroundtable.com/google-texting-validate-google-business-profiles-35294.htmlhttps://www.nytimes.com/2023/04/29/business/media/writers-guild-hollywood-ai-chatgpt.htmlSupport the show

Tip of The Weekhttps://www.searchenginejournal.com/wordpress-performance/485479/ Mike's LinksMike's LinksNew retail research: Make your marketing work harderhttps://www.thinkwithgoogle.com/intl/en-154/consumer-insights/consumer-journey/retail-marketing-consumer-journey/Yelp unveils 3 new features to transform user experience and boost engagementhttps://searchengineland.com/yelp-unveils-3-new-features-to-transform-user-experience-and-boost-engagement-395939New Research: Dark Social Falsely Attributes Significant Percentages of Web Traffic as "Direct"https://sparktoro.com/blog/new-research-dark-social-falsely-attributes-significant-percentages-of-web-traffic-as-direct/How to Choose the Best Category for Your Google Business Profilehttps://www.sterlingsky.ca/category-google-business-profile/ Pleper Chrome extensionhttps://pleper.com/index.php?do=chrome_extension&ssd=1237Darren Shaw - Impact of Google selected services on rank before, after and before on Twitterhttps://twitter.com/DarrenShaw_/status/1652015709235613696Krystal Taing - Bulk Upload Help doc tips on Twitterhttps://twitter.com/krystal_taing/status/1651953090986414080?s=12&t=o-uoEcZmsD3rULHUqaXUFAChris' Linkshttps://www.searchenginejournal.com/wordpress-vulnerability-hits-1-million-using-header-footer-plugin/485712/  https://www.seroundtable.com/google-texting-validate-google-business-profiles-35294.htmlhttps://www.nytimes.com/2023/04/29/business/media/writers-guild-hollywood-ai-chatgpt.htmlSupport the show

If you're frustrated wiht low web traffic, here's what you need to know. Once you fix this, you're on the way to transforming your site to a lead machine.Sponsored by Digital Focus Advantage  This podcast is hosted by Cassie Lincoln, ALM. Want to meet with Cassie? Book time on her calendar at this link.  If you're a Financial Advisor looking to grow your AUM, join our community! We share marketing and sales tips, strategies, resources and tools.  #website #seo #domainauthority #sitetraffic #leadmachine

Ragz is the founder of Fern Colab, a growth agency specializing in SEO, web design, and Digital Marketing strategy, and today we are diving in to how you can optimize your website for free, organic search traffic. They help me produce targeted blog content for The Wanderlover to improve search rankings! Want to learn how to do the same? Tune in!   Get in Touch with Fern Colab: grow@ferncolab.com Check out their Website: https://ferncolab.com Follow on Instagram: https://www.instagram.com/ferncolab/   ✧ Subscribe on YouTube! https://www.youtube.com/thewanderlover   ✧ Free Class: How to Build a Successful Online Business that Allows You to Travel the World    ✧ Enroll in Wanderlover Business Academy 2.0 

This week, we're diving further into how Conversational AI could revolutionize search engine optimization (SEO). Discover how cutting-edge technologies like ChatGPT are poised to transform the way we access information online and how businesses can adapt to stay ahead in the digital landscape.We'll discuss the evolution of search engines, the foundations of SEO, and the emergence of Conversational AI. We'll discuss the fundamental shift in user and business owner experience, as search engines evolve from text-based queries to natural language interactions.We'll also take a look at the advantages and challenges of adapting SEO strategies to align with Conversational AI-powered search engines. We'll discuss the importance of understanding user intent, how AI-powered searches could restructure content industry leaders in online business, and the need for businesses to prioritize conversational content and more to survive and thrive.Plus, analysis on the changing dynamics of online advertising and how businesses can leverage Conversational AI to drive higher conversions and enhance customer experience.Support the showLet's get into it!Follow us:FacebookInstagramYouTubeShopEmail us: TheCatchupCast@Gmail.com

Join host Jonathan Hayek with guest Noah Kenney, an expert in design, web development, SEO, and gaining an online following. Enjoy hearing about:- What you should be putting on your website- The best way to choose a brand name- How to leverage social media to bring you more traffic- Plus tons more!Noah Kenney.comDigital 520Support the podcast by making a monthly donation through Patreon. When you contribute, you'll get access to bonus content not available anywhere else. If you enjoyed this episode, you would probably enjoy reading my weekly newsletter. Every Friday, you'll get a behind the scenes look at my investing, including current events in commercial real estate, deals I'm working on, and random personal things going on in my life. It's a super quick read and you can unsubscribe anytime. - Jonathan Subscribe to the newsletter here: www.thesourcecre.com/newsletterEmail Jonathan with comments or suggestions:podcast@thesourcecre.comOr visit the webpage:www.thesourcecre.com*Some or all of the show notes may have been generated using AI tools.

Most financial advisors make a fatal mistake when trying to get more clients from their website: Instead of focusing on converting existing traffic, they waste money trying to attract new visitors. Here's the problem: If your current visitors aren't converting now, adding more gasoline won't fix your conversion problems.  But don't worry. In this episode, you'll discover 7 proven ways to get more clients from your existing web traffic. Best part? Most of these tweaks are simple (and most financial advisors don't know about them).   Listen now.  Show highlights include: Why trying to direct more traffic to your site is like trying to build your income without good saving and investing habits (1:27)  The “Website Journey” secret for using your website as an unpaid salesman for your services (2:04)  Why overhauling your entire website can repulse your best clients away (and how testing one variable at a time magnetizes your ideal clients) (4:32)  How to land an extra 3, 5, or even 10 appointments per month by adding this inexpensive software to your site (8:37)  Why actively trying to push people off your website spellbinds your best clients and “ethically forces” them to pick you as their financial advisor (15:22)  If you're looking for a way to set more appointments with qualified prospects, sign up for James' brand new webinar about how financial advisors can get more clients with email marketing.  Go to https://TheAdvisorCoach.com/webinar to register today.  Go to https://TheAdvisorCoach.com/Coaching and pick up your free 90 minute download called “5 Keys to Success for Financial Advisors” when you join The James Pollard Inner Circle. Want to transform yoru website into a client-getting machine? Go to https://www.theadvisorcoach.com/website to get The Client-Getting Website Guide.  Want a masterclass training in running effective Facebook Ads? Head to https://TheAdvisorCoach.com/ads-training.  Discover how to get even better at marketing yourself with these resources: https://www.theadvisorcoach.com/financial-advisor-sales-training.html https://www.theadvisorcoach.com/financial-advisor-coaching.html https://www.theadvisorcoach.com/4-linkedin-tips-for-financial-advisors.html

You ever feel like somebody's watching you? Well, on the internet, it's often true. Every move you make on the internet generates reams of data that ISPs and data brokers sell on to on to a ton of people who may want to take a look. It's a big business. One we don't often see the inside of.One of the companies buying up all that data is Team Cymru who watches over all of it with a tool it calls Augury. Who buys Augury? We've just learned a lot of agencies within the federal government. Cyber Command, the Army, the Navy, are all using Augury to paw through internet traffic. But what, exactly, are they looking for? And what can they even see?Stories discussed on this episode:Revealed: US Military Bought Mass Monitoring Tool That Includes Internet Browsing, Email DataWe're recording CYBER live on Twitch. Watch live during the week. Follow us there to get alerts when we go live. We take questions from the audience and yours might just end up on the show. Subscribe to CYBER on Apple Podcasts or wherever you listen to your podcasts.Sign up for Motherboard's daily newsletter for a regular dose of our original reporting, plus behind-the-scenes content about our biggest stories. Hosted on Acast. See acast.com/privacy for more information.

You ever feel like somebody's watching you? Well, on the internet, it's often true. Every move you make on the internet generates reams of data that ISPs and data brokers sell on to on to a ton of people who may want to take a look. It's a big business. One we don't often see the inside of.One of the companies buying up all that data is Team Cymru who watches over all of it with a tool it calls Augury. Who buys Augury? We've just learned a lot of agencies within the federal government. Cyber Command, the Army, the Navy, are all using Augury to paw through internet traffic. But what, exactly, are they looking for? And what can they even see?Stories discussed on this episode:Revealed: US Military Bought Mass Monitoring Tool That Includes Internet Browsing, Email DataWe're recording CYBER live on Twitch. Watch live during the week. Follow us there to get alerts when we go live. We take questions from the audience and yours might just end up on the show. Subscribe to CYBER on Apple Podcasts or wherever you listen to your podcasts.Sign up for Motherboard's daily newsletter for a regular dose of our original reporting, plus behind-the-scenes content about our biggest stories. Hosted on Acast. See acast.com/privacy for more information.

Do you intend your business to be reachable to your target demographic?How can you quickly capture the demand of your potential customers?How can Search Engine Optimization help us make these things possible? Today, we talk about Dominate competition & increase web traffic by expanding your local SEO Presence.When you're a business person, and you're most likely concerned with your product being known and accessible to your target customers. However, capturing demands on a broader field can be challenging nowadays, and advertising our brands. Having this existing dilemma, we are to help you have knowledge of SEO and how it works. When people search for products and services, they often put a location-based keyword among the other keywords, which we call local SEO presence. Search Engine Optimization (SEO) is the best marketing tool for finding purchase-ready customers. It allows you to get your business at the right buying time in front of your customers. It's also great for content marketing because it will enable you to provide information that your customers are looking for. Watch it on YouTube: https://youtu.be/z4Fpo1oqGI0Show Highlights:What is Local SEO, and why it's crucial for service-based businesses?A quick case study - Spotless Cleaning - How a national cleaning company dominates local SEO across the UK.Foundations - Understanding where you are and getting the basics right.Domain Authority.How to conduct effective Keyword Research.Which locations do you target with your SEO?Assessing Competition Levels and agreeing on keyword targets.Building great landing pages and writing adequate Meta Data.How to write SEO-optimized content.NOTE: This workshop is predominantly for service-based businesses whose local customers frequently use search engines to find their products and services. Examples include local builders, electricians, dentists, osteopaths, cleaning companies, videographers, and more.About our host Jamie Stenton:Director of Lilac James, a digital marketing agency that since 2008 has specialized in search engine optimization. They have helped hundreds of companies grow by expanding their SEO presence into large population centers to capture more pre-existing market demand. Don't miss out as Director Jamie Stenton shares Lilac James' local SEO strategy and tactic!! Website: www.lilacjames.comEmail: jamie@lilacjames.com-------------------Made Possible by BIGVU - a TV studio pro in your pocket. BIGVU transforms photos, video shoots, and tweets into stunning video sequences that will captivate your audience.Learn more about BIGVU:Website: https://bigvu.tvTeleprompter: https://bigvu.tv/teleprompter-app.htmlCaptions: https://bigvu.tv/automatic-captions.htmlGreen Screen: https://bigvu.tv/create/replace-green-screenConnect with us via:https://thevideopresentershow.bigvu.tvhttps://www.instagram.com/bigvu.makerhttps://www.facebook.com/socialvideocreatorhttps://www.linkedin.com/company/bigvuhttps://twitter.com/videoinspire

What are the best ways to get more traffic to your website?It's not enough to simply have a website. Maximizing the site's potential requires an understanding of the basics - which Bretta & Kyle unpack for you in this episode! Do you enjoy this show? Hit the subscribe button to be updated on upcoming episodes!