Real Estate Marketing Masters Mix

In this episode, Dave discusses all things marketing for mobile homes and mobile home parks with Franco Perez of Franco Mobile Homes. Highlights include taking steps to change the perception some people to change their image from being like a trailer park to understanding the updated amenities and services that make mobile homes an investment […] The post Marketing For Mobile Homes appeared first on Dave Kohl.

In this fascinating episode, Dave chats with Randall Craig, a “serial entrepreneur” who had served as an advisor for financial institutions, professional service firms, and associations around the country. An author of eight books (as of press time), Randall understands how real estate professionals can and should distinguish themselves from the rest of the pack. […] The post How To Distinguish Yourself In Real Estate appeared first on Dave Kohl.

Our followers tell us that Time Management for real estate professionals is still very much of a juggling act. Although agents, brokers, developers, investors, lenders, and contractors all need to serve clients, they also need to maintain their marketing, social media, and communications. This episode features Chris Michel, a Business Coach and author of The […] The post Effective Time Management For Real Estate Professionals appeared first on Dave Kohl.

No matter how much or little you are involved in a residential or commercial construction (or major renovation), you can make it a part of your marketing approach. Helping to make sure the project is completed when scheduled and without theft or damage can be a reflection on everyone involved. For example, if you can […] The post How A Construction Site Can Help Construct Your Marketing Approach appeared first on Dave Kohl.

Technology has advanced to the point where developers, builders, and brokers no longer need to wait until a property is “ready to go” before being able to sell or lease it in part or in full. In this informative episode, Dave explains some of the most prominent opportunities for marketing proposed, under construction, and newly […] The post Planning To Sell Or Lease Non-Existing Real Estate appeared first on Dave Kohl.

An “elevator pitch” is how you describe your goal as briefly as possible to a potential client or someone who may know a potential client you are meeting. Whether for real estate or not, many people mistake their “elevator pitch” as being the chance to give a commercial or a job description, which are turnoffs. […] The post Creating Your Elevator Pitch appeared first on Dave Kohl.

In this episode, Dave reviews reasons to consider a Crowdfunding approach as a means to raise funds for real estate investing. Implementing a Crowdfunding campaign needs include marketing strategies, including content designed to generate interest from potential investors. The post Crowdfunding For Real Estate appeared first on Dave Kohl.

Dave and Scott put the heat on the need to be aware of the overall air quality of a property and how doing so could help in the selling or buying process. Hear tips about what could help to improve indoor air quality before a potential buyer or tenant has reason to question a listing. […] The post You Can't Sell Air – But You Can Market It appeared first on Dave Kohl.

There is a lot to deal with when it comes to planning a property renovation and working with a variety of contractors. Typically, an investor or property owner will need to sell or lease the property upon completion of the rehab or renovation work. It is important to determine and understand the “marketable” features and […] The post Marketing and Planning Your Next Property Renovation appeared first on Dave Kohl.

Dave and Scott review some of the most significant problems caused by hackers and cyber criminals, including some of the tricks they use to capture passwords, steal confidential data, and spread viruses. Because of the dollars involved in real estate transactions, it is important for website administrators which allow employee, client, and/or vendor logins to […] The post How to Protect Your Real Estate Website From Hackers appeared first on Dave Kohl.

It seems like more and more potential home buyers and real estate investors are finding excuses for not going ahead with buying a home or investment property. Dave explores the cost of “waiting a year” or two or three, showing how it could take thousands more out of your pocket. Find out how everything from […] The post The High Cost of Procrastination appeared first on Dave Kohl.

Dave takes a case study of a significant failure and explains the extensive steps taken to hopefully prevent it from happening again at any location. This includes examining both the physical aspects as well as human error. The case study, linked here, is 40 pages of data, including photos and graphics, yet does not include […] The post What To Do When Real Estate Goes Wrong appeared first on Dave Kohl.

Dave and Scott examine the how and why of the strategy used by social media company Pinterest to cancel a large office space lease. Hear some ways that both Pinterest and the landlord involved could see financial benefit for years to come because of the $89.5 million dollar cost of a cancellation. This is a […] The post Know Your Options – How Pinterest Benefits By Spending $89 Million To Cancel A Real Estate Contract appeared first on Dave Kohl.

Dave and Scott details a few of the ways to advertise and market properties toward an ethnic audience, specific income levels, and relocations without worry. These techniques apply to social media (paid or otherwise), print and online advertisements, PPC, mailers and flyers. Find out how your content does not ever need to single anyone out […] The post How To Market Your Properties In Ways You Can’t Market Them appeared first on Dave Kohl.

Dave speaks with special guest Jonathan Tuttle of Midwest Park Capital about the advantages of investing in mobile homes and mobile home parks. Tuttle explains financial and logistical advantages compared with multi-family properties, along with explaining how brokers can more effectively work with their investor clients in this regard. The post Going Mobile – Mobile Homes, That Is appeared first on Dave Kohl.

Dave and Scott take a listener’s question and expand upon what agents and investors should know about tax liens and tax sales and how they could impact the ability to complete a purchase or sale of a property. Agents benefit from knowing more about what do suggest if faced with a seller in this situation. […] The post How Tax Liens and Tax Sales Could Impact Your Efforts appeared first on Dave Kohl.

Dave and Scott provide some strategies for newer agents or agents new to a farm area on methods of learning about as many of the properties as possible. Most of the tips apply even if there is not a computer or device involved in the process. The more strategies you apply, the more chances for […] The post Researching Your Farm Area Without Technology appeared first on Dave Kohl.

Dave and Scott provide an overview of the Short Sale process based on questions from listeners over the past few months. Find out why they are called “Short Sales” when they can take months and months to hopefully complete. Find out why not just “any” real estate agent can handle it and what agents and […] The post Why Short Sales Take A Long Time appeared first on Dave Kohl.

Scott and Dave determine advantages and disadvantages of the changing Facebook Live feature as it relates to agents looking to better serve as well as ad to their audience. The most important element is how it will serve a separate function than Zoom and how to choose which one to use at which time in […] The post Pending Facebook Platform updates and how they affect real estate marketing appeared first on Dave Kohl.

Dave shares his thoughts on the impact of the pandemic on the real estate rental markets. He reminds us that single-family homes make up a large percentage of rental properties and how that helps with keeping good tenants. This is a time to adjust your thinking as we move forward after significant changes. The post Adjusting For Investments In Rental Properties appeared first on Dave Kohl.

Scott and Dave share thoughts on likely short and long term trends likely to result from the pandemic when it comes to commercial real estate. They discuss how more people working from home more often would impact the demand for office and warehouse space. Location might not matter as much as it used to if […] The post Long Term Impact of Pandemic On Commercial Real Estate appeared first on Dave Kohl.

Scott and Dave analyze how the significant percentage of people working from home could continue for years to come and how to anticipate the impact on real estate. Living near transportation may not matter as much if employees don’t need to commute every day. Potential buyers could be looking for extra bedroom or den space […] The post How Will All of the Working From Home Impact Real Estate? appeared first on Dave Kohl.

For real estate professionals that love taking photos and using them to promote their business, Instagram has become more and more valuable among the social media choices. In this edition, Scott and Dave talk with Vivien Conway of the Ace The Gram podcast. Ace The Gram is one of the most successful podcasts in the […] The post Ace the Gram – Real Estate Instagram Tips appeared first on Dave Kohl.

Dave and Scott reveal expert tips on the ins and outs of helping with a construction or large contractor project. Taking the extra steps to make sure a project you are involved in gets completed within deadlines and with as few obstacles as possible is the goal. You can make sure that the client doesn’t […] The post Tips for helping with a construction or large contractor project appeared first on Dave Kohl.

This episode is a topic continuation of our last episode on The Whole Search and Nothing But The Search. Except in this episode, Dave and Scott focus on branding and how agents can own their space online with their brand. Learn some strategies and tactics for branding your business in a search engine optimized way […] The post Part 2: The whole search on Branding appeared first on Dave Kohl.

Dave and Scott share some interesting data and strategies around property searches, from both a user perspective and a search engine optimization angle. Listen in for some great tips that you can use to elevate your real estate marketing game. The post The whole search and nothing but the search appeared first on Dave Kohl.

In this episode, Dave and Scott share some tips for researching for better real estate marketing data and how great information can help you better leverage your position as a market leader. Follow Dave: @davekohlonline Follow Scott: @swinterroth The post Maximize your Market Research appeared first on Dave Kohl.

Dave and Scott share some current advice on how real estate agents and other real estate professionals can leverage search engine optimization in 2019. Contrary to what you may be hearing, Search Engine Optimization (SEO) is not dead but it just ever-evolving. Be sure to listen in to how a digital marketing strategist would go […] The post Real Estate SEO Tips in 2019 appeared first on Dave Kohl.