SmartAss Marketer Podcast

Tom encounters a sinister online dweller who takes it upon himself to issue crappy Google reviews to all of his competition. Not cool man.

Tom gets inspired by a Gary V mention and gets down to brass tax. To be a thought leader and a tribe leader online, you've got to share your wisdom, and share it often. Don't hoard your knowledge!

It's Time To Be Different OR Else by The SmartAss Marketer

A recent interaction with a client has Tom pondering the mystical world of website Analytics. He slams some caffeine, and drops some knowledge for brands.

Getting People's Attention Is The New Currency by The SmartAss Marketer

Tom loses his mind when a client wants to stop SEO because they already have ENOUGH leads, thank you very much... Learn why it's never a good idea to stop your SEO efforts.

Do as I say, not as I do. Tom often finds himself comparing his agency to others in town until he receives some welcomed advice from a friend.

Tom loses his mind when an 'seo' guy preaches about stuffing your content and titles with keywords to game Google.

Tom gets inspired by a quote about chasing two rabbits at a time and discusses how marketers need to focus on a niche to be truly amazeballs.

Tom gets a little fired up about social media and why it's so critical that brands embrace the notion of thought leadership and start creating content for their target audience.

The SmartAss Marketer - QUICKIE Spring Has Sprung & Your Website Sucks by The SmartAss Marketer

As marketers we've all been guilty of it, chasing shiny objects SQUIRREL!. Tom drops some advice on how to stay ON TARGET with your social media and content marketing efforts.

Tom digs deep into empathy and smart marketers get to know their target audience when they create content.

Should your business outsource its content creation? You betcha. Tom digs in and explains why.

The SmartAss Marketer - QUICKIE STOP Closing, Start Creating by The SmartAss Marketer

The SmartAss Marketer - QUICKIE Websites Are SO Early 2000's by The SmartAss Marketer

The SmartAss Marketer - QUICKIE Content Marketing Inspiration by The SmartAss Marketer

The SmartAss Marketer - QUICKIE Marketing With Distinction by The SmartAss Marketer

Maybe you need an agency to help with your marketing program. But then again – maybe you don’t. At least not right away. This week we talk about how sometimes the DIY approach is the right one. Props to Gary Vaynerchuk for waking us up to how many "fancy" people we come across.

JT gets a little grumpy when his milk isn't chilled to a crisp 37 degrees. The bad news is that it took weeks for factory-trained technicians to diagnose a problem with his refrigerator. The good news is that warm milk is the inspiration for an episode about how excellent customer service should be an essential part of your marketing program.

Now don't sit there all judgy thinking that's a click-bait title. In this episode, we talk about an experience JT (a defender of Millennials) had recently. And special guest Monique offers her perspective as someone who is technically part of the aforementioned generation but doesn't feel like she's aligned with it. We cover how to balance your short-term comfort and happiness with long-term growth and responsibilities.

The internet is lousy with articles and Top 10 lists about how you can improve your writing. Tom and JT review some of the most common tips and talk about how they approach writing. Listen, learn, and then decide which ones to ignore. Because ultimately, all that matters is what works for you.

Tom decides to dress up for Halloween and discovers a HUGE problem with big Box stores on the quest for the perfect pair of pants.

Tom Jelneck discusses where to market your business / brand on social media.

Content marketing badass Tom Jelneck discusses content marketing and how to be your own media outlet to get attention online.

Clarity is where it's at, man. Don't assume people know who you are or what your company does. Try looking at your content from the perspective of a stranger and then see if it makes sense.

Tom digs deep into infographics and discusses some best practices.

Tom digs into procrastination and how it impacts content creation for digital marketing.

Tom's a little riled up about crappy blog posts that don't engage readers on a human level. So naturally, he and John have a conversation about fire ants – as one would.

The SmartAss Marketer - QUICKIE - Human Content by The SmartAss Marketer

Tom discusses blogging and how EVERY brand that wants to make a dent online needs to execute.

Tom discusses B2B marketing and content creation.

The SmartAss Marketer - Manhatten Series - Screwed. by The SmartAss Marketer

This is the first of a series of episodes in which we cover different types of content. And to fill in a few blanks – the “annoying guy on YouTube” who John couldn’t think of is Tai Lopez. And the song John Denver wrote for Peter, Paul and Mary is “Leaving on a Jet Plane.” There … now you can get on with life. Those questions could have haunted you for years.

Thomas Jelneck brings you some quick tips on SEO on The SmartAss Marketer podcast brought to you by On Target.

What social media KPIs should you be tracking? The SmartAss Marketer quickly dishes out some analytics advice. Brought to you by On Target.

The SmartAss Marketer - Episode 7 - The Zero Moment of Truth by The SmartAss Marketer

Join Tom Jelneck, nationally-recognized marketer and tech expert, as he discusses content marketing with Jennifer Beck, Content Lead at On Target Web Solutions. Tune into The SmartAss Marketer weekly for all things digital marketing including social media marketing, SEO, web design, analytics, and content marketing.

Join Tom Jelneck, nationally-recognized marketer and tech expert, as he discusses analytics and data with Lydia Cerrada, the analytics mastermind at On Target Web Solutions. Tune into The SmartAss Marketer weekly for all things digital marketing including social media marketing, SEO, web design, analytics, and content marketing.

Join Tom Jelneck, nationally-recognized marketer and tech expert, as he discusses common mistakes made by businesses on social media with Lauren Blackwelder, Social Media Coordinator at On Target Web Solutions. Tune into The SmartAss Marketer weekly for all things digital marketing including social media marketing, SEO, web design, analytics, and content marketing.

Join Tom Jelneck, nationally-recognized marketer and tech expert, as he discusses Wordpress Security with Rick Diehl, Web Designer at On Target Web Solutions. Tune into The SmartAss Marketer weekly for all things digital marketing including social media marketing, SEO, web design, analytics, and content marketing.

Join Tom Jelneck, nationally-recognized marketer and tech expert, as he debuts his first episode of The SmartAss Marketer. This episode he discusses the ins and outs of local SEO with Erica Weatherstone, Digital Marketing Manager at On Target Web Solutions. Tune into The SmartAss Marketer weekly for all things digital marketing including social media marketing, SEO, web design, analytics, and content marketing.