That Marketing Strategy Show

Summary: In this episode of the podcast, I speak with Andy Storch the founder of is a Talent Development Consultant, Coach, Author, Speaker and Connector. He is the host of two podcasts including The Talent Development Hot Seat and The Andy Storch Show as well as the author of the upcoming book, OWN YOUR CAREER, OWN YOUR LIFE, and the founder and host of the Talent Development Think Tank conference. Most importantly, Andy is a husband, father and friend who is on a mission to get the absolute most out of life and inspire others to do the same.Andy shares with us his passion for helping teach people to make connections and bringing people together and how he has used his passion to build his personal brand. THE BOOK IS OUT! CLICK HERE TO GET YOUR COPY! Podcast Shownotes:Andy gives us a synopsis of his business and shares his zone of genius [0:59]How Andy put together his conference [4:18]Creating an engaging and interactive conference [10:44]Working out the price points for a conference [14:01]How to brand yourself effectively [18:02]How Andy pivoted during turbulent times [21:57]About Andy's new book [25:42]Connect with AndyEmail: astorch@advantageperformance.comWebsite: andystorch.comYoutube: youtube.com/editorskeysMobile: +1-323-377-6980Resources mentioned:http://ownyourcareerownyourlife.com/mistakes/Connect with meFollow me on:LinkedIn https://www.linkedin.com/in/rosalieaudoin/Instagram https://www.instagram.com/rosaudoin/Facebook: https://www.facebook.com/RosAudoin/Twitter: https://twitter.com/rosalieaudoinVisit my website: https://flatoutsocial.com/Don’t forget to subscribe to the show on iTunes, Spotify or wherever you get your podcasts from. And a little review on Apple Podcasts would really make me smile. xxSee you in the next episode.

Summary: In this episode of the podcast, I speak with Aleks Certa the founder of The Social Way. Aleks is a Facebook Ads Strategist offering consultancy, paid social auditing as well as management and optimisation of Facebook ads funnels for business owners. She has worked with brands such as Bellfield, More Media Sales and First Chop as a consultant but you'll find her focussing on her passion which is supporting coaches and course creators with delivering their funnels.Aleks shares with us how Facebook Ads can be used to scale and grow your business and gives us some insight into her winning formula, A.C.EPodcast Shownotes:Aleks shares how she ended up becoming a brand strategist [0:51]How to A.C.E your Facebook ads[4:38]Myths about Facebook ads [10:44]How to create a Facebook ad strategy[13:22]Aleks's biggest challenge when creating Facebook ads [18:02]What Aleks's loves the most about her business [20:52]Connect with AleksEmail: aleks@thesocialway.co.ukWebsite: https://alekscerta.com/Facebook: https://www.facebook.com/AleksCertaLinkedIn : https://www.linkedin.com/in/aleks-certa-31233851/Connect with meFollow me on:LinkedIn https://www.linkedin.com/in/rosalieaudoin/Instagram https://www.instagram.com/rosaudoin/Facebook: https://www.facebook.com/rosaudoinTwitter: https://twitter.com/rosalieaudoinVisit my website: https://flatoutsocial.com/Don’t forget to subscribe to the show on iTunes, Spotify or wherever you get your podcasts from. And a little review on Apple Podcasts would really make me smile. xxSee you in the next episode.

In this episode of the podcast, I speak with Doc Williams the founder of Brand Factory INC and the host of the weekly show, Build With Me.Doc helps successful tech founders turn their passion, authority, and skills into their “Signature Passion Product” (SPP) that generates revenue, makes an impact, and helps others. You will find him supporting businesses with setting up high-ticket coaching or consulting programs, evergreen sales funnels, or any other service-based or information products. Some of Doc's clients have included Appsumo, Marketplan.IO, and Creative Live.In this episode, Doc shares with us how to build a personal brand.Podcast Shownotes:How Doc came to work with Appsumo [1:40]Some of Doc's top Appsumo apps [4:00]Doc's experience at VaynerMedia [06:35]Why you don't need to overcomplicate your branding [10:53]Doc tells us more about his show 'Build With Me' [19:49]Top 5 things that people are asking for now in their businesses [28:55]What to consider when live streaming [36:35]Connect with DocWebsite: https://brandfactoryinc.com/Youtube: https://www.youtube.com/c/DocWilliams/featuredLinkedIn: https://www.linkedin.com/in/realdocwilliams/Resources mentioned:Watch Doc''s show https://thebuildwithmeshow.com/Connect with meFollow me on:LinkedIn https://www.linkedin.com/in/rosalieaudoin/Instagram https://www.instagram.com/rosaudoin/Facebook: https://www.facebook.com/rosaudoinTwitter: https://twitter.com/rosalieaudoinVisit my website: https://flatoutsocial.com/Don’t forget to subscribe to the show on iTunes, Spotify or wherever you get your podcasts from. And a little review on Apple Podcasts would really make me smile. xxSee you in the next episode.

Summary: In this episode of the podcast, I speak with Kate Wolf, a storytelling expert. Kate Wolf is the founder of Spirited Business and a bright Beacon in the world of conscious marketing for purpose-led entrepreneurs. Teacher, Trainer, Coach, Writer - she has been writing since she could hold a pen and teaching since her little sister could hold one too. Kate is the Creator of StorySchool, the go-to course for business owners who want to grow their businesses with non-manipulative, non-bombastic, sensitive, soulful, powerful messaging; messaging, and marketing that is as creative and thoughtful and love-infused as their work. With her vastly loving and deeply insightful approach, Kate supports sensitive and successful entrepreneurs to stop bowing at the altar of What Other People Think, so they can grow the business they really want, and make life-changing income with their world-shaping work. In essence, Kate transforms bland messaging into brands that beam with personality, helping you find the story that will turn you into a beacon for Clients who are a joy to work with, so your work both fills your bank account and leaves you feeling truly fulfilled.Connect with KateWebsite: https://www.katewolf.globalFacebook: https://www.facebook.com/kate.wolf.wildvoicesFacebook Group: Highly Sensitive Wildly SuccessfulEmail: kw@katewolf.globalResources mentioned:Sign up for your Moving Through Fear freebie here: https://www.katewolf.global/move-through-fear/ Find out more about story school: https://www.katewolf.global/community Connect with Rosalie Join my free Facebook Group: https://www.facebook.com/groups/automatetoscaleLinkedIn https://www.linkedin.com/in/rosalieaudoin/Instagram https://www.instagram.com/rosaudoin/Facebook: https://www.facebook.com/rosaudoinTwitter: https://twitter.com/rosalieaudoinVisit my website: https://flatoutsocial.com/Don’t forget to subscribe to the show on iTunes, Spotify or wherever you get your podcasts from. And a little review on Apple Podcasts would really make me smile. xxSee you in the next episode.

Summary:In this episode of the podcast, I speak with Jenny Kovacs, known as "The Queen of Being Seen" and the founder of Jenny Kovacs.She is a well-regarded coach, trainer, businesswoman and speaker and has regularly appeared on BBC Radio throughout the UK. Jenny speaks on the topic of professional visibility internationally. Creator of the Visibility V.I.B.E.S. System, a system that teaches juicy nuggets and easy ways to be more professionally visible. Jenny’s trainings have spanned well known corporate brands, 100's of companies and 1000’s of clients and have been delivered in person and online worldwide.Jenny shares with us the why and the how in creating visibility within your organisation that enables you to sell yourself well. Podcast Shownotes:Jenney shares how she became known as the 'Queen of being seen' [01:01]How to define the term 'visibility' [08:00] Jenny explains her Vibe System [10:01]Why you should know your story [20:15]How video can increase visibility and engagement [24:07]Why you need to do an audit to determine your visibility status [31:15]Resources mentioned:Get Jenny's exclusive 90-minute "Raise My Profile Call? Apply hereConnect with JennyWebsite: https://www.jennykovacs.com/Facebook: https://www.facebook.com/VisibilityVibeLinkedIn: https://www.linkedin.com/in/jennykovacs/Connect with meFollow me on:LinkedIn https://www.linkedin.com/in/rosalieaudoin/Instagram https://www.instagram.com/rosaudoin/Facebook: https://www.facebook.com/rosaudoinTwitter: https://twitter.com/rosalieaudoinVisit my website: https://flatoutsocial.com/Don’t forget to subscribe to the show on iTunes, Spotify or wherever you get your podcasts from. And a little review on Apple Podcasts would really make me smile. xxSee you in the next episode.

Summary: In this episode of the podcast, I speak with Amy Woods an expert in content repurposing and the Founder of Content 10x – a niche creative agency. She helps content creators grow their audience by maximizing their return on the content they create. She works with businesses, entrepreneurs and thought leaders, and is the content repurposing powerhouse behind some of the most well-known podcasts and video shows.Amy shares how you can maximize the value of your content through content repurposing - helping you to grow your audience, become a leading authority, and grow your businessPodcast Shownotes:The story behind the branding for Content 10X [02:19]The framework for repurposing content [06:24] Why you need to approach platforms in different ways when repurposing content [11:02]What makes content interesting [15:33]How to 10X your pillar content [19:20]Amy's shares some useful tools for repurposing [26:06]Connect with AmyWebsite: https://www.content10x.com/Facebook: https://www.facebook.com/content10x/LinkedIn: https://www.instagram.com/content10xTwitter: https://twitter.com/content10xEmail: amy@content10x.comResources mentioned:Get your copy of The Content 10x ToolkitConnect with meFollow me on:LinkedIn https://www.linkedin.com/in/rosalieaudoin/Instagram https://www.instagram.com/rosaudoin/Facebook: https://www.facebook.com/rosaudoinTwitter: https://twitter.com/rosalieaudoinVisit my website: https://flatoutsocial.com/Don’t forget to subscribe to the show on iTunes, Spotify or wherever you get your podcasts from. And a little review on Apple Podcasts would really make me smile. xxSee you in the next episode.

Summary: In this episode of the podcast, I speak with Mark Brown the CEO and founder of Editors Keys, a company which designs and sells its own range of shortcut keyboards and recording equipment for video producers and content creators. Mark also helps small business startups through his YouTube channel.Mark shares with us how he has successfully used video to help market his brand and shows how small businesses can also use video to market themselves online with little to no money.Podcast Shownotes:How Mark started his company [01:43]Using YouTube to create brand awareness [3:54 ]How to create content for YouTube [6:56]Organic vs paid traffic on YouTube [10:18]Mark tells us more about his product [15:25]Connect with MikeEmail: mark.b@editorskeys.comWebsite: www.editorskeys.comYoutube: youtube.com/editorskeysMobile: +447740345009Connect with meFollow me on:LinkedIn https://www.linkedin.com/in/rosalieaudoin/Instagram https://www.instagram.com/rosaudoin/Facebook: https://www.facebook.com/RosAudoin/Twitter: https://twitter.com/rosalieaudoinVisit my website: https://flatoutsocial.com/Don’t forget to subscribe to the show on iTunes, Spotify or wherever you get your podcasts from. And a little review on Apple Podcasts would really make me smile. xxSee you in the next episode.

In this episode of the podcast, I speak with Aggelos Mouzakitis the founder of Growth Sandwich, and we discuss his self-confessed obsession with the topic of User Research and especially Jobs-to-be-done. He is among the very few people who have a deep understanding of this strategy and how it can impact product-led brands.Over the last few years, Aggelos has worked with more than 100 SaaS companies and has trained literally thousands through his live and online courses. Podcast Shownotes:How Aggelos started his company [0:53]Why companies may struggle to find more customers (DNI) [3:23]The theory of 'Jobs To Be Done' and how it helps us understand consumer action [6:52]How to get user feedback [13:31]How to identify the value gap [17:47]Defining a power user [21:40]Connect with Aggelos Email: aggelos@growthsandwich.comWebsite: www.growthsandwich.comMobile: +0306945594234Resources mentionedThe Value Gap CanvaConnect with meFollow me on:LinkedIn https://www.linkedin.com/in/rosalieaudoin/Instagram https://www.instagram.com/rosaudoin/Facebook: https://www.facebook.com/rosaudoinTwitter: https://twitter.com/rosalieaudoinVisit my website: https://flatoutsocial.com/Don’t forget to subscribe to the show on iTunes, Spotify, or wherever you get your podcasts from. And a little review on Apple Podcasts would really make me smile. xxSee you in the next episode.

Summary: In this episode of the podcast I speak with Mike Cunsolo, CMO and co-founder of podcast.co, matchmaker.fm and radio.co.With Mike's passion for crafting amazing experiences for people his focus as CMO is on marketing and product strategy. This role has seen him working with clients such as Samsung and Roc Nation to name but a few.Podcast Shownotes:Mike shares with us his journey from band member to CMO and co-founder of three interrelated companies [1:00]Mike shares his marketing strategy for each of his companies [3:09]Creating the right type of content for all three companies [11:43]How to ensure that your product fits the marketplace [17:29]Mike shares one of his epic fails in business [32:46]Connect with Mike Email: mike@podcast.coWebsite: podcast.co matchmaker.fmMobile: +44 7595 484 053Connect with meFollow me on:LinkedIn https://www.linkedin.com/in/rosalieaudoin/Instagram https://www.instagram.com/rosaudoin/Facebook: https://www.facebook.com/rosaudoinTwitter: https://twitter.com/rosalieaudoinVisit my website: https://flatoutsocial.com/Don’t forget to subscribe to the show on iTunes, Spotify or wherever you get your podcasts from. And a little review on Apple Podcasts would really make me smile. xxSee you in the next episode.

Summary: In this episode of the podcast I'm talking about having Shiny Object Syndrome. Podcast Shownotes:What shiny object syndrome looks like [2:02]Symptoms of shiny object syndrome [3.02]The consequences of shiny object syndrome [4:01]How to defeat shiny object syndrome [6:07]Here's a recap [12:36]Connect with meFollow me on:LinkedIn https://www.linkedin.com/in/rosalieaudoin/Instagram https://www.instagram.com/rosaudoin/Facebook: https://www.facebook.com/RosAudoin/Twitter: https://twitter.com/rosalieaudoinVisit my website: https://flatoutsocial.com/Download my Strategy guide here: https://flatoutsocial.com/free-resourcesDon’t forget to subscribe to the show on iTunes, Spotify or wherever you get your podcasts from. And a little review on Apple Podcasts would really make me smile. xxSee you in the next episode.

Summary: In this episode of the podcast, I speak with Kay Fabella the founder of Inclusion In Progress. Kay is a diversity and inclusion expert. As a Filipina-American expat living in Spain, Kay's mission is to amplify the voices of underrepresented groups, who are ready to step up as the leaders our companies and communities need.In our conversation, Kay shares with us what diversity and inclusion mean, and why in today's world more than ever, it's so crucial for leaders and brands to incorporate inclusive messaging in their marketing. Podcast Shownotes:About Kay and how she became an expert in diversity and inclusion and an Inclusive Messaging Strategist [1:30]Kay shares her definition of Diversity And Inclusion (DNI) [6:10]How organisations can close the gap when it comes inequality [7:31]How to make your marketing more inclusive [11:43]How to set realistic expectations when it comes to being an inclusive company [27:25]Who Kay works with and how you can work with her [31:15]Connect with Kay Email: info@kayfabella.comWebsite: https://kayfabella.comMobile: +34695319895Connect with meFollow me on:LinkedIn https://www.linkedin.com/in/rosalieaudoin/Instagram https://www.instagram.com/rosalieaudoin/Facebook: https://www.facebook.com/rosalie.audoinTwitter: https://twitter.com/rosalieaudoinVisit my website: https://flatoutsocial.com/Don’t forget to subscribe to the show on iTunes, Spotify or wherever you get your podcasts from. And a little review on Apple Podcasts would really make me smile. xxSee you in the next episode.

In this short bonus episode, I am talking to Ashanti Bentil-Dhue (D&I Expert) & Michelle Gyimah (Pay gap expert and Negotiation coach) about their new workshop that is making a massive difference today. They are being the change and doing something that matters, creating virtual conversations for white women who want to better understand their part in structural racism and what they can do to be better allies to black women.In these sessions they discuss: How to address racism in your daily lifeHow to be a better active allyHow to support black colleagues and peers in a meaningful way These are powerful and confidential small group discussion and questions.Here's the link to register for their event: https://equalitypays.vipmembervault.com/products/courses/view/1030407Get in touch with Ashanti Bentil-Dhue (D&I Expert) on LinkedIn Get in touch with Michelle Gyimah (Pay gap expert and Negotiation coach) on LinkedInConnect with me:LinkedIn https://www.linkedin.com/in/rosalieaudoin/Instagram https://www.instagram.com/rosaudoin/Facebook: https://www.facebook.com/rosalie.audoinTwitter: https://twitter.com/rosalieaudoinVisit my website: https://flatoutsocial.com/Don’t forget to subscribe to the show on iTunes, Spotify or wherever you get your podcasts from. And a little review on Apple Podcasts would really make me smile. xxSee you in the next episode.

Summary: In this episode of the podcast, I speak with Andrew Heathcote founder of Origins Of Motion. His 5* award-winning agency creates videos for personal brands as well as providing a full video production service. Andrew and his team help executives become the 'Go To' expert using video for LinkedIn.In our conversation, Andrew shared with us the importance of being able to use video to evoke emotions within your audience and how you can use video as a strategy within your own brand. Podcast Shownotes:About Andrew and how he started his business [1:01]How video can be used by brands to evoke emotion [8:12]Having a video strategy for your business[13:59]Andrew shares his video creation process [19:20]Advice on how to be more comfortable on camera [21:31]How to use video on LinkedIn [24:21]Andrew reveals his most epic failures [29:38]Connect with Andrew: Email: andrew@originsofmotion.co.ukWebsite: www.originsofmotion.co.ukMobile: +44 7507890739Connect with meFollow me on:LinkedIn https://www.linkedin.com/in/rosalieaudoin/Instagram https://www.instagram.com/rosalieaudoin/Facebook: https://www.facebook.com/rosalie.audoinTwitter: https://twitter.com/rosalieaudoinVisit my website: https://flatoutsocial.com/Don’t forget to subscribe to the show on iTunes, Spotify or wherever you get your podcasts from. And a little review on Apple Podcasts would really make me smile. xxSee you in the next episode.

TITLE: How to use effectively LinkedIn for organic lead generation with Jamie Capaldi Summary: In this episode of the podcast, I speak with Jamie Capaldi, co-founder of Capaldi Marketing, he and his lovely wife Janine run a social selling & LinkedIn lead generation training for B2B technology and software companies.They specialise in helping teams develop an organic social selling process to generate high-value leads and sales (with zero ad spend).Jamie shares with us the dos and the dont's of using LinkedIn in order to generate leads. He gives us an insight into his three-part framework that guarantees his clients a return on investment.Podcast Shownotes:Jamie shares his entrepreneurial journey into the marketing industry [1:02]Jamie shares his framework on how to use LinkedIn for lead generation [4:06]How to build connections and the type of messages to send [7:55]What steps to take to engage with your connections [10:20]What not to do on LinkedIn [15:04]Why personalisation can work better than automation on LinkedIn [21:19]Jamies tells us more about his business which provides training and agency service for other organisations [26:02]Connect with Jamie:Email: jamie@capaldimarketing.comWebsite: capaldimarketing.comConnect with meLinkedIn https://www.linkedin.com/in/rosalieaudoin/ Instagram https://www.instagram.com/rosalieaudoin/Facebook: https://www.facebook.com/rosalie.audoinTwitter: https://twitter.com/rosalieaudoinVisit my website: https://flatoutsocial.com/Don’t forget to subscribe to the show on iTunes, Spotify or wherever you get your podcasts from. And a little review on Apple Podcasts would really make me smile. xxSee you in the next episode.

TITLE: How to use affiliate marketing & partnerships to generate revenue with Steve Cunningham from Read It For MeSummary:  In this episode of the podcast I speak with Steve Cunningham the founder and CEO of ReadItFor.Me, an extraordinary platform that provides the best book summaries for entrepreneurs and business executives, in 12 minutes or less.Steve shares with us the affiliate marketing strategies he uses to in his company to build great partnerships that keep his business thriving. You'll discover that some of the key factors for Steve are to fully understanding his customer journey, addressing pain points effectively and providing consistent value.Podcast Show Notes:About Steve and how he started his business [1:49]How Steve uses affiliate marketing/ partnership marketing to generate revenue for his business [9:00]How Steve communicates with his audience, understands their pain points and provides continual value [13:59]Steve talks us through a typical customer journey for Read It For Me [20:35]Steve reveals his most epic failures [26:07]Resources mentionedhttps://readitfor.me/flatoutsocialConnect with meFollow me on LinkedIn https://www.linkedin.com/in/rosalieaudoin/, Instagram https://www.instagram.com/rosalieaudoin/Facebook: https://www.facebook.com/rosalie.audoinTwitter: https://twitter.com/rosalieaudoinVisit my website: https://flatoutsocial.com/ Subscribe to the podcastDon’t forget to subscribe to the show on iTunes, Spotify or wherever you get your podcasts from. See you in the next episode.

Marketing is essential, even more so in times of crisis. In this episode I'm offering a few recommendations for having a robust and strategic approach to marketing in these difficult times. Show Details: Start with your mindset Focus on retention marketing Talk to your customers Review and adjust your budget Be open to try new things, test, tweak and repeat.Look after your staff if you have some.Whatever you do, just keep on moving forward Resources mentionedTry Keap for FREE: https://infusionsoft.app/signup?affiliateCode=a74351&linkPostedBy=0053a00000KBAJkAAP&bundleId=5670558372986880Check Out My Free Resources: https://flatoutsocial.com/free-resourcesConnect with me: hello@flatoutsocial.comFollow me on LinkedIn: https://www.linkedin.com/in/rosalieaudoin/Instagram: https://www.instagram.com/rosalieaudoin/Facebook: https://www.facebook.com/rosalie.audoinTwitter: https://twitter.com/rosalieaudoinVisit my website: https://flatoutsocial.com/Subscribe to the podcast: https://pod.co/that-marketing-strategy-showDon’t forget to subscribe to the show on iTunes, Spotify or wherever you get your podcasts from. And leave a nice little review I would really appreciate it.See you in the next episode!

In today's episode, we are talkingto the incredible Catherine Watkin, she is a leading expert on heart-centred sales. She supports small business owners to get more clients saying "Yes!" without being pushy. She's also created a successful membership site with a 95% retention rate.Today we are talking about how to set up a membership and scale your business and income in this way.Here's the episode transcript:Resources mentionedTake the quiz to discover your authentic sales style: https://catherinewatkin.com/quiz/Free sales training: The 7 steps to Yes https://catherinewatkin.com/free-video-series/Connect with Catherine Watkin on:FacebookLinkedInWebsiteConnect with meFollow me on LinkedIn, Instagram, Facebook, and Twitter.Visit my website to learn more. Subscribe to the podcastDon’t forget to subscribe to the show on iTunes, Spotify or wherever you get your podcasts from. See you in the next episode.

TITLE: How To Create A Simple Referral Program For Your Company. Summary: In today's episode, we are talking about how to create a simple referral program for your company. According to a study that was conducted by Heinz marketing 89% of customers say that they would actually be willing to refer someone to a business if they were asked, but the study also revealed that only 10% of customers ever even asked for referral. So I’m showing you why you should have a referral program, some recommendations for setting up your programme, and some effective approach for evaluating success. Enjoy the show. Podcast show notes & Key Takeaways3 reasons why referrals are valuable [2:12]Some recommendations for setting up a referral programme [3:48]Providing incentives with your referral programme [5:03]An effective approach to use for getting referrals [8:04]Evaluating the success of your referral program and revamping it [12:09]Resources mentionedhttps://flatoutsocial.com/free-resourcesConnect with meFollow me on LinkedIn, Instagram, Facebook, and Twitter.Visit my website to learn more. Subscribe to the podcastDon’t forget to subscribe to the show on iTunes, Spotify or wherever you get your podcasts from. See you in the next episode.

How To Choose The Right Marketing Technology For Your Company.Show notesIn this episode of the podcast, I talk about how to choose the right marketing technology for your company.As a digital marketer, I spend a lot of time revising and recommending marketing technology stacks for companies. I understand the importance of choosing the right tech, as it will help you eliminate headaches and bumps along the way and speed up your strategy deployment in a very simplified, easy way.In this episode, I identify key elements that you need to take into consideration when choosing the right marketing technology or tools for your company. QuotesThe goal is to have the right technology to deliver a sound marketing strategy and to have an integrated approach to it. Simplicity and collaboration always, always, always wins when it comes to choosing the right tech for your company.It's important to consider having a solid strategy before you start building your tech stack.Resources mentionedCheck out my marketing technology checklist.Connect with meFollow me on LinkedIn, Instagram, Facebook, and Twitter.Visit my website to learn more.Subscribe to the podcastDon’t forget to subscribe to the show on iTunes, Spotify or wherever you get your podcasts from. See you in the next episode.

5 Recommendations For Marketing Automation.In this episode of the podcast, I talk about some considerations and recommendations to keep in mind when it comes to marketing automation.Marketing automation has become more and more popular in the business world, but it is a concept that is widely misunderstood by some CMOS. If you would like to automate certain aspects of your marketing, then you must do it the right way so that it helps the growth of your company rather than hinder it.In this episode, I dive deeper into what marketing automation does, what it doesn't, and how can actually help or potentially hinder your business. QuotesMarketing Automation is all about using software to automate repetitive marketing activities.One of the key aspects of marketing automation, especially when it comes to marketing is personalization. Automation without strategy equals chaos. Resources mentionedCheck out my free guide, 25 things that you should definitely automate in your business. https://flatoutsocial.com/free-resourcesConnect with meFollow me on LinkedIn, Instagram, Facebook, and Twitter.Visit my website to learn more.Subscribe to the podcastDon’t forget to subscribe to the show on iTunes, Spotify or wherever you get your podcasts from. See you in the next episode.

5 important considerations for your content marketing strategy.In this episode of the podcast, I talk about five important questions you need to consider when you are revising your marketing strategy. I decided to make an episode on this topic because I’ve noticed that a lot of my clients don’t have an overall strategy when they approach me to help with their content marketing. In some cases, they do have an idea of what their strategy is, but when we look at the strategy guidelines versus what they're doing, it's completely different. In this episode, I got through some specific questions that I ask my clients when we get started on creating or revising their marketing strategy. QuotesIt’s important to start with strategy, because it will give us a snapshot of our current situation, and then it will point us to where we need to go next.When you don't consider this evolution, your language, your messaging will become obsolete.  It’s important to ask yourself who is your ideal customer and take into consideration the evolution of that ideal customer.Resources mentionedCheck out my free customer avatar guide: https://flatoutsocial.com/free-resourcesConnect with meFollow me on LinkedIn, Instagram, Facebook, and Twitter.Visit my website to learn more.Subscribe to the podcastDon’t forget to subscribe to the show on iTunes, Spotify or wherever you get your podcasts from. See you in the next episode.

5 best practices for successful content marketing deployment.In this episode, I'm talking about 5 best practices for successful content marketing deployments.I decided to make an episode on this topic because I have spent a lot of time examining strategies with my clients, and have even made the mistake of creating content for the sake of putting out content rather than creating effective content. In this episode, I talk about why pushing out content for the sake of it can be detrimental to your company or your brand, what content overload is and how to avoid contributing to it, 5 of the best practices that I have observed from companies that do content marketing well and much more.QuotesEvery company goes through what I call the content marketing journey.It takes time to get an amazing framework. And it takes time to really work out what type of content is needed at each step of your funnel.There needs to be a strong commitment that drives focus on delivering excellence in your content marketing initiatives and campaigns.Resources mentionedCheck out our a content marketing maturity assessment.Connect with meFollow me on LinkedIn, Instagram, Facebook, and Twitter.Visit my website to learn more.Subscribe to the podcastDon’t forget to subscribe to the show on iTunes, Spotify or wherever you get your podcasts from. See you in the next episode.

The trailer episode of my upcoming podcast, That Marketing Show with me, Ros Audoin.