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In this episode of Raising The Bar Podcast, Allison talks with Steve Cunningham.Steve Cunningham is an entrepreneur (Readitfor.me, Growitfor.me, and WeTree) who is dedicated to exploring and executing at the intersection of mental health and personal growth. He is passionate about helping people unlock the power of their inner circle to transform the mental and physical health.Are you ready to Raise the Bar?Make sure to take away the notes!Conversation Highlights:[00:27] Who is Steve Cunningham? [05:32]● How did Readitfor.me start?[05:38] What was the idea behind "WeTree"? [14:03]● Every single person is struggling with the feeling of fear and anxiety.● Usually, people don't share their mental status with family and friends due to some reason.● The first step towards "WeTree”[15:37] We don't have enough primary care providers to deal with lower-level stress. [16:15][16:22] Suicide issues are a major concern. [18:03]● 18% of the teenagers have planned how to commit suicide, 8-9% out of which actually tried![18:06] How does WeTree help people? [23:54]● The solution to all these mental issues is to build strong and close relationships.● Your shared information and data are safe with WeTree.[24:55] How does Steve manage different businesses? [27:49]● How to manage the SaaS world?[27:51] Steve's best piece of advice to the people with different ideas from their existing family business…[29:30]Memorable Quotes:“A flourishing life is more than just happiness."The beginning of a mental health crisis: "Everything will be better as we are coming out of the pandemic.”"Your mental health is connected to your long-term physical health."Special Reminder:Thanks for checking out the show. Be sure to subscribe and leave a review.If you have an idea or topic for the show, or maybe you want to be on the show, visit us at https://raisingthebar.live.Reach out to Steve Cunningham:● LinkedIn: https://www.linkedin.com/in/stevecunningham330● Website: https://readitfor.me/● Instagram: https://www.instagram.com/stevecunningham/Resources:● https://getwetree.com● https://www.instagram.com/getwetree/Connect with Allison:YouTube: AltiqeLinkedIn: Allison De PaoliWebsite: https://altiqe.comPlease Email her at clientcare@altiqe.comAvailable on Apple Podcast, Spotify, Stitcher, Google Podcasts, and other major podcastingplatforms.

In this episode of Raising The Bar Podcast, Allison talks with Steve Cunningham. Steve Cunningham is an entrepreneur (Readitfor.me, Growitfor.me, and WeTree) who is dedicated to exploring and executing at the intersection of mental health and personal growth. He is passionate about helping people unlock the power of their inner circle to transform the mental and physical health. Are you ready to Raise the Bar? Make sure to take away the notes! Conversation Highlights: [00:27] Who is Steve Cunningham? [05:32] ●    How did https://readitfor.me/ (Readitfor.me) start? [05:38] What was the idea behind "WeTree"? [14:03] ●    Every single person is struggling with the feeling of fear and anxiety. ●    Usually, people don't share their mental status with family and friends due to some reason. ●    The first step towards "WeTree” [15:37] We don't have enough primary care providers to deal with lower-level stress. [16:15] [16:22] Suicide issues are a major concern. [18:03] ●    18% of the teenagers have planned how to commit suicide, 8-9% out of which actually tried! [18:06] How does WeTree help people? [23:54] ●    The solution to all these mental issues is to build strong and close relationships. ●    Your shared information and data are safe with WeTree. [24:55] How does Steve manage different businesses? [27:49] ●    How to manage the SaaS world? [27:51] Steve's best piece of advice to the people with different ideas from their existing family business…[29:30] Memorable Quotes: “A flourishing life is more than just happiness." The beginning of a mental health crisis: "Everything will be better as we are coming out of the pandemic.” "Your mental health is connected to your long-term physical health." Special Reminder: Thanks for checking out the show. Be sure to subscribe and leave a review. If you have an idea or topic for the show, or maybe you want to be on the show, visit us at https://raisingthebar.live/ (https://raisingthebar.live). Reach out to Steve Cunningham: ●    LinkedIn: https://www.linkedin.com/in/stevecunningham330 (https://www.linkedin.com/in/stevecunningham330) ●    Website: https://readitfor.me/ (https://readitfor.me/) ●    Instagram: https://www.instagram.com/stevecunningham/?hl=en (https://www.instagram.com/stevecunningham/) Resources: ●    https://getwetree.com/ (https://getwetree.com) ●    https://www.instagram.com/getwetree/ (https://www.instagram.com/getwetree/) Connect with Allison: YouTube: https://www.youtube.com/channel/UCC7GtNnmefrjeNAzE9sWu0Q?view_as=subscriber (Altiqe) LinkedIn: https://www.linkedin.com/in/allison-de-paoli-b48825/ (Allison De Paoli) Website: https://altiqe.com/ (https://altiqe.com) Please Email her at clientcare@altiqe.com Available on Apple Podcast, Spotify, Stitcher, Google Podcasts, and other major podcasting platforms.

In this episode, we unpack relatable ways you can create influence and then use it to have impact on the people you serve.  There's also a challenge you'll want to listen for as its something you can implement immediately.Grab something to take notes because this episode leaves you with:Techniques to help you build influence and impactWays to be intentional Strategies for influencing the actions of othersKey Take -a-waysUnderstand what's important to people, not you!Identify YOUR personal powerContribute to the thinking of othersHelp others clarify their whyLearn to ask effective questionsBoss People Making Boss MovesVegan Vicki of Koncious Kuisine - Plant Based Chef & Cookbook Authorwww.konciouskuisine.comInstagram @koncious_kuisineWhat's Lit in Literature?The Six Figure Coach Magazine - Karl Bryan, Editor in ChiefIssue 1 Article Referenced: Instant Influence Summary by Readitfor.meTwitter: @the6figurecoachWebsite: thesixfigurecoach.com

What You'll Learn From This Episode: Knowing the advantage of using Growitfor.me and Readitfor.me The mistake of over complicating things Applying the 'power positioning' Related Links and Resources: Steve's team will be launching 'growitforme.learn' where they will package up 3 new summaries per week, specifically on sales, marketing, and product development. These are mostly the 3 things that you need to master in order to succeed. Also, the step-by-step process that Steve use from having a job to creating a product-based business with world-class conversion rates and an army of affiliates who's promoting his products. They will launch this plan for a $199/year. Go to www.growitfor.me/scaleology and they'll get their first year for FREE. Summary: Steve Cunningham is the founder of Readitfor.me, the #1 book summary service for busy business leaders, and Growitfor.me, the #1 marketing platform for solopreneurs.  At the beginning of his career, he was a lawyer for exactly one week, and he now has a product based business that has grown almost exclusively through partner and affiliate marketing. In between, he's run a digital marketing agency, been mentored by billionaire entrepreneurs, read a book a day for several years straight, and created a $5,000/hr coaching practice. He's most passionate about the idea that "everybody is an entrepreneur now,' and helping people climb what he calls the Growpreneur Curve. Here are the highlights of this episode: He has two distinct products that caters 2 different target markets. The Readitfor.me, it's for growth-minded business leaders, and for Growthitfor.me it's for B2B service providers like coaches and consultants, etc. The Growitfor.me, they try to solve problems for specific sets of people. It can help solopreneurs generate leads, nurture those leads with valuable content, then creating services or products that can help them create passive and recurring revenue. For Readitfor.me is knowing what the top world business experts are teaching or publishing. He says that these people face the frustration of perhaps that stack of books that they haven't started to read or courses they purchased but never use due to lack of time, or really not doing the things that they really wanted to do. He sees that these folks are sometimes complicate things and because of this, nothing ever really gets executed. The two books that he says that you should check out would be "The Lean Startup" by Eric Ries and "Principles" by Ray Dalio. Steve's Valuable Free Action (VFA): Steve advised us to be crystal clear on the specific and pressing problems that you solve. Get 10 people that are in your ideal customer profile, get them on a zoom call, have a one-on-one meeting. Walk them through on what Steve calls 'power positioning'. When you get 8 out of 10 people nodding their heads while you're talking, that's your que that you nailed it. That's when you move on in creating that product, service, or marketing that goes along with it.

What You'll Learn From This Episode: Knowing the advantage of using Growitfor.me and Readitfor.me The mistake of over complicating things Applying the 'power positioning' Related Links and Resources: Steve's team will be launching 'growitforme.learn' where they will package up 3 new summaries per week, specifically on sales, marketing, and product development. These are mostly the 3 things that you need to master in order to succeed. Also, the step-by-step process that Steve use from having a job to creating a product-based business with world-class conversion rates and an army of affiliates who's promoting his products. They will launch this plan for a $199/year. Go to www.growitfor.me/scaleology and they'll get their first year for FREE. Summary: Steve Cunningham is the founder of Readitfor.me, the #1 book summary service for busy business leaders, and Growitfor.me, the #1 marketing platform for solopreneurs.  At the beginning of his career, he was a lawyer for exactly one week, and he now has a product based business that has grown almost exclusively through partner and affiliate marketing. In between, he's run a digital marketing agency, been mentored by billionaire entrepreneurs, read a book a day for several years straight, and created a $5,000/hr coaching practice. He's most passionate about the idea that "everybody is an entrepreneur now,' and helping people climb what he calls the Growpreneur Curve. Here are the highlights of this episode: He has two distinct products that caters 2 different target markets. The Readitfor.me, it's for growth-minded business leaders, and for Growthitfor.me it's for B2B service providers like coaches and consultants, etc. The Growitfor.me, they try to solve problems for specific sets of people. It can help solopreneurs generate leads, nurture those leads with valuable content, then creating services or products that can help them create passive and recurring revenue. For Readitfor.me is knowing what the top world business experts are teaching or publishing. He says that these people face the frustration of perhaps that stack of books that they haven't started to read or courses they purchased but never use due to lack of time, or really not doing the things that they really wanted to do. He sees that these folks are sometimes complicate things and because of this, nothing ever really gets executed. The two books that he says that you should check out would be "The Lean Startup" by Eric Ries and "Principles" by Ray Dalio. Steve's Valuable Free Action (VFA): Steve advised us to be crystal clear on the specific and pressing problems that you solve. Get 10 people that are in your ideal customer profile, get them on a zoom call, have a one-on-one meeting. Walk them through on what Steve calls 'power positioning'. When you get 8 out of 10 people nodding their heads while you're talking, that's your que that you nailed it. That's when you move on in creating that product, service, or marketing that goes along with it.

Steve Cunningham is the owner and founder of Readitfor.me. They turn the world's best business and personal books into beautiful 12-minute videos and workshops for organizations around the world. He also created Growitfor.me which he'll talk about today too. Here's are some of the top things about him he shared with us. Steve loves being an entrepreneur. He started his first business in grade 4 selling baseball and hockey trading cards. He used to run a digital marketing agency called Three Thirty, where he helped clients make more money using a blend of content marketing, a deep understanding of human behavior, and the scientific method. Steve practiced law for one full week. 9 years later says he is still recovering. Steve is filled with gratitude to wake up every morning to a loving family and group of friends that make my life worth living. Tune in to hear more and get access to a free year of Readitfor.me.

Steve Cunningham is the owner and founder of Readitfor.me. They turn the world's best business and personal books into beautiful 12-minute videos and workshops for organizations around the world. He also created Growitfor.me which he'll talk about today too. Here's are some of the top things about him he shared with us. Steve loves being an entrepreneur. He started his first business in grade 4 selling baseball and hockey trading cards. He used to run a digital marketing agency called Three Thirty, where he helped clients make more money using a blend of content marketing, a deep understanding of human behavior, and the scientific method. Steve practiced law for one full week. 9 years later says he is still recovering. Steve is filled with gratitude to wake up every morning to a loving family and group of friends that make my life worth living. Tune in to hear more and get access to a free year of Readitfor.me.

Steve Cunningham is on a mission to dispel a persistent myth: that to be successful you just need to read more books. Truth is you don’t need more knowledge… you just need the right knowledge that you can apply to your business and life. That’s where Steve’s Readitfor.me comes into play. He distills best-selling business and self-development books into impactful 12-minute text, audio, and video summaries. Instead of wading through a sea of books, you can choose topics to help you achieve specific goals and learn from the world’s top experts in those areas. As Steve puts it, he focuses on behaviors, actions, and results – not knowledge. Tune in to get all the details on his process, the results, and more, including…

Steve Cunningham is on a mission to dispel a persistent myth: that to be successful you just need to read more books. Truth is you don't need more knowledge… you just need the right knowledge that you can apply to your business and life. That's where Steve's Readitfor.me comes into play. He distills best-selling business and self-development books into impactful 12-minute text, audio, and video summaries. Instead of wading through a sea of books, you can choose topics to help you achieve specific goals and learn from the world's top experts in those areas. As Steve puts it, he focuses on behaviors, actions, and results – not knowledge. Tune in to get all the details on his process, the results, and more, including… 

TITLE: How to use affiliate marketing & partnerships to generate revenue with Steve Cunningham from Read It For MeSummary:  In this episode of the podcast I speak with Steve Cunningham the founder and CEO of ReadItFor.Me, an extraordinary platform that provides the best book summaries for entrepreneurs and business executives, in 12 minutes or less.Steve shares with us the affiliate marketing strategies he uses to in his company to build great partnerships that keep his business thriving. You'll discover that some of the key factors for Steve are to fully understanding his customer journey, addressing pain points effectively and providing consistent value.Podcast Show Notes:About Steve and how he started his business [1:49]How Steve uses affiliate marketing/ partnership marketing to generate revenue for his business [9:00]How Steve communicates with his audience, understands their pain points and provides continual value [13:59]Steve talks us through a typical customer journey for Read It For Me [20:35]Steve reveals his most epic failures [26:07]Resources mentionedhttps://readitfor.me/flatoutsocialConnect with meFollow me on LinkedIn https://www.linkedin.com/in/rosalieaudoin/, Instagram https://www.instagram.com/rosalieaudoin/Facebook: https://www.facebook.com/rosalie.audoinTwitter: https://twitter.com/rosalieaudoinVisit my website: https://flatoutsocial.com/ Subscribe to the podcastDon’t forget to subscribe to the show on iTunes, Spotify or wherever you get your podcasts from. See you in the next episode.

 Learn how the world's most successful leaders master their career and identify the specific skills critically important to their success and methodically learn them from the best experts Know how the world's most successful leaders acquire new skills and then put them into action one week at a time Learn what is adult learning and the differences how adults and children learn Resources/Links: Get a Readitfor.me Lifetime Membership: Visit this link:https://readitfor.me/mtii Summary Steve Cunningham condenses the top points from a book each day into a 12-minute video recap for Read It For Me, his book summary service for entrepreneurs and business executives. Cunningham headed a digital marketing agency until 2016 and provided book summaries at first as a side project. The Canadian native launched his San Antonio-based startup in July 2017 after noticing how many marketing vice presidents and business owners he'd meet lacked time to read the business books in their offices. Read It For Me has thousands of global members, from solo entrepreneurs to smaller businesses and Fortune 500 companies. In this episode, Steve shares how the world's most successful leaders master their career and identify the specific skills critically important to their success and methodically learn them from the best experts. Check out these episode highlights: 01:28 – Steve's ideal client: somebody who has for a long time trying to get their team and their people to learn and have a tough time doing it. The conversation goes something like, "I wish I could get my people to run as I do" and they and people say, "I'm too busy and I don't have enough time". And the leader says, "Well you must not be motivated enough to get better at that". So that's kind of conversation going on in the head of our ideal client. 02:03 – Problem he helps solve: We help our clients turn knowledge into action and results. And really help their team go from not being a learner to being somebody who actually puts into practice what they're learning. 02:32 – Typical symptoms that clients do before reaching out to Steve: Some of the symptoms are you assign a book to somebody on your team with promises that they'll read it and they'll show up to the next meeting not having read it. . 04:30 – Common mistakes people make when trying to solve that problem: trying to solve the problem of turning to learn into action through more information. And more information out is almost never the answer. 05:19 – Steve's Valuable Free Action(VFA):Get acquainted with the principles of adult learning. So, we forget that we're asking adults to learn and adults learn differently than children. 07:06 – Steve's Valuable Free Resource(VFR): readitfor.me/mtii 07:26 – Q:"What was your favorite book?" A: I would just pick up any good book on adult learning and really get immersed yourself in those principles. Tweetable Takeaways from this Episode: Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland: Hello everyone. A very warm welcome to another edition of Marketing The Invisible. I'm Tom Poland. Beaming out to you from little Castaways Beach here on the sand next to the waves in Australia. Joined today by Steve Cunningham. Steve, a very warm welcome sir. Where are you hanging out? Steve Cunningham: I'm hanging out in San Antonio, Texas by way of Toronto.

 Learn how the world's most successful leaders master their career and identify the specific skills critically important to their success and methodically learn them from the best experts Know how the world's most successful leaders acquire new skills and then put them into action one week at a time Learn what is adult learning and the differences how adults and children learn Resources/Links: Get a Readitfor.me Lifetime Membership: Visit this link:https://readitfor.me/mtii Summary Steve Cunningham condenses the top points from a book each day into a 12-minute video recap for Read It For Me, his book summary service for entrepreneurs and business executives. Cunningham headed a digital marketing agency until 2016 and provided book summaries at first as a side project. The Canadian native launched his San Antonio-based startup in July 2017 after noticing how many marketing vice presidents and business owners he’d meet lacked time to read the business books in their offices. Read It For Me has thousands of global members, from solo entrepreneurs to smaller businesses and Fortune 500 companies. In this episode, Steve shares how the world’s most successful leaders master their career and identify the specific skills critically important to their success and methodically learn them from the best experts. Check out these episode highlights: 01:28 – Steve's ideal client: somebody who has for a long time trying to get their team and their people to learn and have a tough time doing it. The conversation goes something like, "I wish I could get my people to run as I do" and they and people say, "I'm too busy and I don't have enough time". And the leader says, "Well you must not be motivated enough to get better at that". So that's kind of conversation going on in the head of our ideal client. 02:03 – Problem he helps solve: We help our clients turn knowledge into action and results. And really help their team go from not being a learner to being somebody who actually puts into practice what they're learning. 02:32 – Typical symptoms that clients do before reaching out to Steve: Some of the symptoms are you assign a book to somebody on your team with promises that they'll read it and they'll show up to the next meeting not having read it. . 04:30 – Common mistakes people make when trying to solve that problem: trying to solve the problem of turning to learn into action through more information. And more information out is almost never the answer. 05:19 – Steve's Valuable Free Action(VFA):Get acquainted with the principles of adult learning. So, we forget that we're asking adults to learn and adults learn differently than children. 07:06 – Steve's Valuable Free Resource(VFR): readitfor.me/mtii 07:26 – Q:"What was your favorite book?" A: I would just pick up any good book on adult learning and really get immersed yourself in those principles. Tweetable Takeaways from this Episode: “The most common mistake we've seen is trying to solve the problem of turning learning into action through more information.” -@stevecunninghamClick To Tweet “The easiest thing you can do is get acquainted with the principles of adult learning. So, we forget that we're asking adults to learn and adults learn differently than children.”-@stevecunninghamClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland: Hello everyone. A very warm welcome to another edition of Marketing The Invisible. I'm Tom Poland. Beaming out to you from little Castaways Beach here on the sand next to the waves in Australia. Joined today by Steve Cunningham. Steve, a very warm welcome sir. Where are you hanging out? Steve Cunningham: I'm hanging out in San Antonio, Texas by way of Toronto.

Growing up, Steve Cunningham’s father demonstrated successful entrepreneurship, instilled a life-long passion for learning in him, and helped him learn to not mistake activity for productivity. Steve graduated from Western University with a law degree and after a single week as a lawyer, knew it wasn’t his passion. He moved on to the family signage business and understanding one role wouldn’t be enough to satisfy his goals; he started a fledgling marketing agency as well. As his new business grew, Steve’s personal development reading habit also increased. Knowing he had to show, rather than tell, how social media could help potential clients’ marketing efforts, Steve created an animated video to break down some of his favorite books into easily digestible formats, and a social media viral sensation was born. Steve continued honing his marketing capabilities with three thirty while nurturing his other fledgling company Readitfor.me. Readitfor.me creates beautiful 12-minute videos and workshops utilizing and detailing the best business and personal development books in the world. A born entrepreneur, Steve also publishes a daily podcast and blog and still finds time to read a book a day.

In this introduction episode, hear the story and get to know your host, Steve Cunningham, Founder and CEO of ReadItFor.Me.

Takeaways Act as a Resource: With more information than ever readily available for prospects, we need to become good stewards of context. What are your prospects likely not thinking about? What are the real challenges they should be worried about? Figure out how to get ahead of their search patterns and provide them real-time resources. This could be upcoming changes in the industry, it could be potential competitive information, or it could just be research you’ve done into the problems facing people in similar roles. Have a Bias Toward Action: From the timing to resources, or even fear, there will always be reasons you can use to talk yourself out of doing something. Nike may have been the first to say it, but I’m here to repeat it, “just do it.” There is nothing wrong with being prepared, but when it starts to hold you back from advancement, that’s when I have an issue. I’ve read a lot about Jeff Bezos “regret minimization theory” where he talks about the concept of looking forward 10 years and thinking about which decision he will regret if he fails to act and then choosing that path. Read: Yep, simple I know. You’ve heard me offer free books from Audible. You’ve heard me offer free book summaries from ReadItFor.me. But something Lucy said in our conversation really stood out to me. She said reading helped her get her speech down better as well as have topics to open conversations with people. I had honestly never thought about it that way. I already read a ton, but I’m going to start being intentional about capturing the ideas of the books I read and find ways to share them naturally with prospects and clients. Full Notes https://www.salestuners.com/lucy-maccallum Book Recommendation The Challenger Sale by Matthew Dixon Sponsor Costello - What if every sales rep inherited the habits of your best rep? With Costello, they do.

Misfit Nation! Welcome to the 100th episode of the Misfit Entrepreneur! You know, when I started this little experiment as a way to leave behind the best wisdom on success and life that I could find and give for my daughter, Hannah – I had no idea that this show would grow the way it has and have the following and impact it has had around the world. I am so humbled and honored to be doing this with you. This show is as much mine as it yours as it could not and would not be where it is without you, our loyal listeners in Misfit Nation. From the bottom of my heart – thank you, thank you, thank you for your support of the show. And we are just getting started. We have much more to come for you over the next 100 episodes both in the guests that we are bringing you and other unique opportunities such as the Grow Thrive Revive Retreat. It is not a coincidence that we are at this point together. I truly believe we are meant to be on this journey with each other and accomplish amazing things. And you better believe that I will do everything I can to bring you the best information, advice, and actionable success strategies to help you do so. I’ve spent an enormous amount of time going through our first 100 episodes to find what I consider to be the Top 10 Most Important lessons that they have given us and I want to share them with you. I have also put them into a FREE guide with text from the episode for each lesson with some action steps on how you can incorporate them into your life and business. You can get it at www.MisfitEntrepreneur/Lessons The Top 10 Lessons from 100 Episodes of Misfit Entrepreneurs to Help You Breakthrough to You Highest Potential... Lesson #1 They practice the DCP Formula and use it through the life and businesses. DCP stands for Discipline, Consistency, and Persistence. I go in depth on this formula in the episode as well as the Top 10 Lessons Guide. Lesson #2 The highly successful don't do one thing exponentially better than others. They do a lot of things, sometimes very small things, just a little bit better or slightly differently and doing all of them a little better adds up to a huge advantage. I highlight some examples of these things as I discuss this lesson in the episode. Lesson #3 They have a keen understanding of self and their conditioning and have learned to have control over their thoughts and how they react to the different circumstances in their lives. To me, this realization or understanding is ultimate in personal power and allows people to live from true choice instead of being run by other people's ideas and what they've been told they should do. You must learn to choose your thoughts and what you allow your mind actions to do. Lesson #4 High performing Misfit Entrepreneurs go through a process of transformation. The learn, as my good friend and business partner in our life-changing bi-annual event, Grow Thrive Revive, Evan Money, puts it and talked about in Episode 59 – they learn the power of the return on forgiveness. Sometimes it is forgiving themselves while other times it is forgiving others for the wrongs that they have done to them. Whatever these things are, for many people, they hold them back and once the truly forgive, they remove a tremendous weight from their shoulders and can move forward in their pursuits to greatness. Lesson #5 This one should come as no surprise - they have a strong "why" that they anchor to. This why is their driver and the thing they rely on to keep them going when things are tough. It is also, talking about the power of little things, the reason they want “it,” whatever it is, more than others. It fuels them and gives them purpose. Lesson #6 This one should come as no surprise either, but it is such a constant with high achievers that I had to highlight it. Every Misfit Entrepreneur we have had on this show has a consistent personal growth and development routine. They are different in how they do it. Some people work very closely with a coach or multiple coaches. Others prefer to read and study other great entrepreneurs and successful people. Some listen to a ton of different podcasts. And of course, there are many do a blend of these. Lesson #7 This lesson goes hand in hand with personal development. High performing Misfit Entrepreneurs are very careful who they surround themselves with. They are acutely aware that the people around them have an impact on their success. They are selective in their friends, business partners, employees, and who they choose to spend their time with. Take inventory of who you surround yourself with and spend time. Make sure they are the right people to help you in reaching the levels you aspire to. If you are looking for a great way to make personal development on a daily basis easy and grow yourself in 10 minutes a day, check out this lifetime offer from our friends at Read it For Me. I used this almost every day as part of my routine. Just go to www.Readitfor.Me/Misfit Lesson #8 High performing Misfit Entrepreneurs are great problem solvers. They also have figured out that the bigger the problems that they can solve, the bigger their business and success can grow. They seek out bigger challenges. The take calculated, what I call asymmetric risks. Meaning that the risk they take have some downside, but very little compared to the massive payoff they will get in succeeding in taking the risk. Solving big problems requires taking risks and sometimes a leap of faith. How about you? What problem or problems can you or should you be solving? Are there any problems that you have thought about and are passionate about solving? How can you go about doing so taking an asymmetric risk? Lesson #9 Systems. Systems are the most important part of growing and succeeding in business and the high performers figure this out. They learn the power of having good systems and implement them across their lives and businesses. This allows them to scale and grow. We can only do so much with the time and energy we have. At some point we will plateau because we just cannot work any harder or do any more with the time we have. It is at this point that highly successful Misfit Entrepreneurs learn the lesson of putting in systems in place to duplicate the things they are doing or automate them. Lesson #10 How you do anything is how you do everything. Your habits and choices will define you and your success. This is probably the easiest lesson to understand and hardest to implement because it encompasses everything we have talked about today. All the lessons we have discussed either fall under becoming a habit or a choice. In fact, Tom Ziglar, Zig Ziglar’s son in episode 83 put it perfectly. When I asked him what the absolute most important thing someone can do for their success was, he said “The fastest way to success is to replace a bad habit with a good habit.” Best Quote: “Embracing these 10 lessons gives you the blueprint, foundation, and guide to success..." 100th Episode Misfit 3: Review the 10 lessons and ask how you can incorporate them more fully into your life and business. Ask yourself where you can use DCP to refine these lessons in your life. Just ask, where to do I need to be more disciplined in an area? Where do I need to be more consistent? And where do I need to persistent through take the challenge head-on. Download and use the Top 10 Guide to help you!

Steve Cunningham, founder of ReadItFor.Me, shares lessons learned on his entrepreneurial path, including how law school prepared him for his new business. Episode information at www.theintrovertentrepreneur.com/podcast

Leading people is by far the biggest time drain of leadership. However, in the end you are leader because you the decision making authority within your organization. Leaders often freeze at decision making, they can't seem to grasph that this is a core respsonbility of their job. It does not have to be that way though. My guest today, Michael Schaffer has revolved his life around making decisions and how we can make better ones. Not to mention he has one of the most interesting backgrounds to date on the show! Making Effective Decisions Topics: The topics which we covered are: How his decision-making process works and applies to various situations.How he defines “risk” and “reward”.How subjective criteria fits into the picture.What led to his interest in decision-making processes, and communication of those processes to others.How he suggests that people might handle the issue of not being able to make a decision. Guest Resources Be sure to check out Michael’s resources and contact info if you are interested in learning more about his work: reasonableriskpodcast@gmail.commschaffer@reasonrealestate.comwww.ReasonableRiskPodcast.comTwitter: @ReasonBrokerFacebook: @ReasonableRiskPodcast Mentioned Resources Here are the resources which were discussed during the episode: Readitfor.meEdgar App Moving Forward Leadership Resources Keep on top of Moving Forward Leadership with all the resources which I have established for you: POWER Goals Program - If you are ready to stop complaining and start achieving those goals which you have been trying to achieve for some time now. Then stop chasing your dreams and start achieving them through my very own POWER Goals program. Learn about picking the right goals, figuring out how to achieve them, getting on track with achieving them and most importantly how to get back on track when you fail... because you will. Learn more here! Moving Forward Leadership Resources - Check out the Moving Forward Leadership Resources section where I list every single resource mentioned on the show. As well, there are books which I have read written or read personally and finally various types of services which I use and recommend. The 9 Foundations of Leadership – I’ve written this ebook for you all to get a base of your leadership skills. With this book, you will be able to begin to form your leadership style. For a small fee, you can get your journey started and get ahead of your peers! Just follow the link in the title, and your copy awaits you! Facebook Page – Check out updates from Moving Forward Leadership, as well when links and videos. Facebook Group – Come and let’s discuss leadership. I will swing by and answer any questions you have as well as provide advice and guidance for your situations. Twitter – Definitely subscribe here to find out when new episodes go live, or if I have a random idea to share with the world. Monthly Newsletter – Sign up for my newsletter and see what is happening in the background with me, read the most interesting articles in leadership, as well as get inside information from time-to-time on what I have upcoming! Email – Don’t hesitate to reach out to me with ideas, suggestions, comments or questions. I truly love hearing from you all! Where to Subscribe to Moving Forward Leadership Love the Moving Forward Leadership Podcast? Then subscribe to your favourite device and app! As well, please leave me a review! These reviews mean more to me than you could ever imagine.

Steve Cunningham vs Vince Reed - Battle Mastermind Steve Cunningham is the Founder of Readitfor.me: The #1 book summary service for entrepreneurs, executives, and business coaches. This is not your typical interview… This is the BATTLE Mastermind where YOU get to be a fly on the wall as Steve and I work on our businesses together! Subscribe On iTunes: https://itunes.apple.com/us/podcast/internet-traffic-jam/id874979918?mt=2 To connect with Vince Reed: VinceReed.com/WIN

Kevin Carr, owner of Movement as Medicine and Certified Functional Strength Coach, is on to talk about Extreme Ownership. From the publisher: Sent to the most violent battlefield in Iraq, Jocko Willink and Leif Babin’s SEAL task unit faced a seemingly impossible mission: help U.S. forces secure Ramadi, a city deemed “all but lost.” In gripping firsthand accounts of heroism, tragic loss, and hard-won victories in SEAL Team Three’s Task Unit Bruiser, they learned that leadership―at every level―is the most important factor in whether a team succeeds or fails. Willink and Babin returned home from deployment and instituted SEAL leadership training that helped forge the next generation of SEAL leaders. After departing the SEAL Teams, they launched Echelon Front, a company that teaches these same leadership principles to businesses and organizations. From promising startups to Fortune 500 companies, Babin and Willink have helped scores of clients across a broad range of industries build their own high-performance teams and dominate their battlefields. Now, detailing the mind-set and principles that enable SEAL units to accomplish the most difficult missions in combat, Extreme Ownership shows how to apply them to any team, family or organization. Each chapter focuses on a specific topic such as Cover and Move, Decentralized Command, and Leading Up the Chain, explaining what they are, why they are important, and how to implement them in any leadership environment. A compelling narrative with powerful instruction and direct application, Extreme Ownership revolutionizes business management and challenges leaders everywhere to fulfill their ultimate purpose: lead and win. Every episode, we provide a free Readitfor.me summary of the current book we are discussing. Get the Extreme Ownership summary here

Geralyn Coopersmith, Chief Content Officer at Flywheel, is on to talk about Brains on Fire by Geno Church. From the publisher: Develop and harness a powerful, sustainable word-of-mouth movement. How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality. Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement. Develop and harness a powerful, sustainable, word-of-mouth movement Describes 10 lessons to master and create a powerful, sustainable movement Every episode, we provide a free Readitfor.me summary of the current book we are discussing.   Get the Brains on Fire summary here  

Mark Fisher, owner of Mark Fisher Fitness, is on to talk about The Four Agreements, A Practical Guide to Personal Freedom by Don Miguel Ruiz. From the publisher: In The Four Agreements, bestselling author don Miguel Ruiz reveals the source of self-limiting beliefs that rob us of joy and create needless suffering. Based on ancient Toltec wisdom, The Four Agreements offer a powerful code of conduct that can rapidly transform our lives to a new experience of freedom, true happiness, and love. Every episode, we provide a free Readitfor.me summary of the current book we are discussing.   Get the "The Four Agreements" summary here

  Rachel Cosgrove, owner of Results Fitness, is on to talk about Onward: How Starbucks Fought for Its Life Without Losing Its Soul by Howard Schultz From the publisher: In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Offering you a snapshot of the recession that left no company unscathed, the book shows in riveting detail how one company struggled and recreated itself in the midst of it all. In addition, you’ll get an inside look into Schultz's central leadership philosophy: It's not about winning, it’s about the right way to win. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Ultimately, Schultz gives you a sense of hope that, no matter how tough times get, the future can be more successful than the past. Every episode, we provide a free Readitfor.me summary of the current book we are discussing.   Get the "Onward" summary here  

  Devan McConnell, Head Sports Performance Coach, U Mass Lowell is on to talk about "GRIT, The Power of Passion and Perseverance" by Angela Duckworth Every episode, we provide a free Readitfor.me summary of the current book we are discussing.  Get the "GRIT" summary here  

  Alwyn Cosgrove, founder of Results Fitness in Santa Clarita, CA, is on to discuss the book, "The Perfect Day Formula" Craig Ballantyne.   Every episode, we provide a free Readitfor.me summary of the current book we are discussing.  Get The Perfect Day Formula summary here.  

  Steve Cunningham, founder and CEO of Readitfor.me is on to discuss his Number 1 book summary service, as well as the book, The One Thing by Gary Keller and Jay Papasan Every episode, we provide a free Readitfor.me summary of the current book we are discussing.  Get The One Thing summary here.

Many years ago I started reading business books. I remember reading First Break All The Rules, Good to Great, Who Moved My Cheese, Love is the Killer App, Radical Leap, and many other great books. I knew there had to be a faster way to get just the highlights of the books I wanted to read, but I really didn't like a lot of the offerings that were out there, so I would try one, and then not use it. More than a few but not that many years ago, I found one that felt different. It felt different because it was not just a summary of the book, but actionable information I could use. In this conversation, I get to talk to the founders of that company, Steve and Marisa Cunningham, who not only are married, but they work together in their company, Readitfor.me. How do they do it and stay sane? Why did they decide to launch this awesome book summary service? How does Steve read a book a day? All this and more is answered in this episode of Conversations with Phil! About Steve and Marisa Cunningham and Readitfor.me Marisa and Steve Cunningham have lived through the ups and downs of entrepreneurial life, and are proof that you can work with your life partner and keep your sanity.   Before Readitfor.me, Marisa started off her working life in marketing and PR, working for some of Toronto’s largest law firms along the way. Steve was a lawyer for one week, and then went on to run a manufacturing company, a digital marketing agency, and now Readitfor.me.    They live in Toronto with their two beautiful daughters Sophie and Emma, and their dog Stewie (yes, the name inspired by Family Guy).    Readitfor.me is the smartest and easiest way for entrepreneurs and leaders to learn what matters. They summarize best-selling business and personal development books into 12-minut animated videos, audio and text, that help turn your “in-between moments” into the most productive parts of your day. They have thousands of customers around the world, and testimonials from respected thought leaders like Tony Hsieh and Dan Pink.  Connect with Readitfor.me Follow Readitfor.me on Twitter Get a free subscription to Readitfor.me - one email per day with a new book every day!

Steve Cunningham is the CEO of ReadItFor.Me. What is Readitfor.me? Readitfor.me is a way for individuals and teams to learn, retain and apply the ideas from the best business and personal development books the world has to offer to businesses and their lives. We help people spark the conversations that can unlock their greatest work. How is this different from something like Cliffs or Coles Notes and other book summary-type services? Readitfor.me is more than just a book summary-type service. Most other book summary services simply take the main concepts or ideas from the books and summarize them into bite-sized pieces. Readitfor.me by contrast was developed based on research into how people learn, behave and act therefore taking it beyond just summarizing books. We take the world’s best business and personal development books, and turn them into engaging, zero-preparation workshops that leaders can run with their teams in less than one hour a month. Steve started his career as a lawyer in Toronto, and after one week left to join his family business. Later he started a digital marketing agency and eventually founded ReadItFor.Me. His journey is one we hear often from entrepreneurs, in that he did not plan his path, but he loves every part of the entrepreneurial ride. In this episode he talks about his experiences, advice and has a special offer for the listeners at http://www.readitfor.me/coolthings.

Podcast 575: Readitfor.me with Steve Cunningham by Greg Voisen

Pete and Dom discuss the results of a recent Preneur Community survey on Pete's Blog at PreneurMarketing.com - Part of the survey was an opportunity to ask questions of Pete and Dom, and they try to answer the most common ones in this show. Sign Up For Our 7 Levers Training: Pete and Dom will be launching their 7 Levers of Business Training Course soon. Sign up for more information at http://www.7levers.com -= Links =- - Online: http://wufoo.com - Wufoo Forms http://www.7levers.com - Pete and Dom's 7 Levers of Business Training Course - Books: Getting Things Done - David Allen - PreneurCast Episodes: These previous episodes are talked about in today's show. If you missed them, go back and listen over at http://preneurmedia.tv PreneurCast Episode 37 - The Preneur Hierarchy PreneurCast Episode 44 - Mechanics vs Core Business - Special PreneurCast Listener Offers from our Sponsors: http://preneurmedia.tv/shoeboxed - Shoeboxed provides an online service to manage your bills, receipts business cards and other important documents. http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a free trial and a PreneurCast listener 10% discount on their membership fees. http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial and PreneurCast listener coupon for a free audio book. -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, please leave us a review on iTunes or a comment on the PreneurMedia Web Site.

This week Pete and Dom revisit the 7 Levers of Business, their framework for analysing and improving your business by focussing on the 7 primary elements of every business, then systematically working to improve each one by just 10% for a massive result Action Steps: Review your business using the 7 levers as a framework, then put together a plan to increase each aspect by 10% over the coming weeks or months. Sign Up For Our 7 Levers Training: Find out more about Pete and Dom's 7 Levers of Business Training Course available at http://www.7levers.com -= Links =- - Online: http://www.7levers.com - Pete and Dom's 7 Levers of Business Training Course http://www.7leverscalculator.com - The 7 Levers online calculator - Special PreneurCast Listener Offers from our Sponsors: http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a free trial and a PreneurCast listener 10% discount on their membership fees. http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial and PreneurCast listener coupon for a free audio book. -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, please leave us a review on iTunes or a comment on the PreneurMedia Web Site.

Dom talks to Pete about Video, and how it can benefit every business, as a promotional tool, as a way of creating information products, or as a way of easily communicating with your team. They also discuss the re-launch of the Video Boss training course Dom also makes a Special Offer to anyone buying the Video Boss course via the special Preneurcast link at http://www.preneur.co/videoboss Action Steps: Review the examples we gave in this week's show, and see where video can improve communication in your business Get Our Video Boss Bonus: Go to http://www.preneur.co/videoboss and follow our link there to sign up for some free training from the Video Boss himself, Andy Jenkins. When you buy the course through our link, you'll also get some awesome bonuses from Dom -= Links =- - Online: http://www.preneur.co/videoboss - More info about Dom's Special Video Boss Bonus http://www.youtube.com/preneurvideos - Pete's YouTube Channel http://fourhourbody.com/ - Tim Ferriss' 4 Hour Body Promo Video http://www.dollarshaveclub.com/ - Great "low quality" viral video - PreneurCast Episodes: These previous episodes are talked about in today's show. If you missed them, go back and listen over at http://preneurmedia.tv PreneurCast Episode 50 - Marketing Myths and Marketing Truths - Special PreneurCast Listener Offers from our Sponsors: http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a free trial and a PreneurCast listener 10% discount on their membership fees. http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial and PreneurCast listener coupon for a free audio book. -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, please leave us a review on iTunes or the Web Site.

Pete and Dom discuss Marketing Myths: things people tell you to do or that you think you should do because someone else is doing it, and why they are not necessarily right for you. More importantly, they discuss how to make sure they are right for you. Action Step: Review your business and marketing to see if you are "ticking boxes" or if you are implementing the right tactics in the right way, in keeping with your strategy. -= Links =- - Books: Creating Innovators - Tony Wagner Outliers - Malcolm Gladwell In the Plex - Steven Levy Steve Jobs - Walter Isaacson 4 Hour Work Week - Tim Ferriss - PreneurCast Episodes: These previous episodes are talked about in today's show. If you missed them, go back and listen over at http://preneurmedia.tv Episode 037 - Preneur Hierarchy Episode 041 - Marketers Filters - Special PreneurCast Listener Offers from our Sponsors: http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a free trial and a PreneurCast listener 10% discount on their membership fees. http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial and PreneurCast listener coupon for a free audio book. -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, please leave us a review on iTunes or the Web Site.

This week, Dom and Pete discuss Lazy Marketing - not making the effort to send targeted, quality messages, or using technology to blast out marketing because it's "free", rather than using appropriate technology to enhance the message. Action Step: Take stock of your current marketing, and make sure that you are not being lazy, either with your use of technology or your targeting. If this was 15 years ago, how would you achieve the same thing? Would it make you think more about targeting and content if it cost more to distribute and deliver? Tech Tip: Take a look at the services mentioned and see if there's a way you can use them creatively to contact prospects and customers and stand out from your competitors -= Links =- - Online: http://www.preneurmedia.tv/moocards - Moo Cards - Creative Business Stationary (Custom printed cards in small numbers) https://www.sendoutcards.com/7daytrial/ - Send Out Cards - Personalized greetings Cards - Books: The Power of Storytelling - James Holtje How to Win Friends and Influence People - Dale Carnegie The Ultimate Sales Letter - Dan Kennedy - PreneurCast Episodes: These previous episodes are talked about in today's show. If you missed them, go back and listen over at http://preneurmedia.tv PreneurCast Episode 45 - Networking for Business PreneurCast Episode 48 - Marketing Nouns and Marketing Verbs - Special PreneurCast Listener Offers from our Sponsors: http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a free trial and a PreneurCast listener 10% discount on their membership fees. http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial and PreneurCast listener coupon for a free audio book. -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, please leave us a review on iTunes or the Web Site.

Pete talks to Dom about Marketing Nouns vs. Marketing Verbs - two ways to identify prospects and customers and to focus your marketing. By thinking about verbs (actions and states of being) as well as nouns (names), you can target your marketing even more Action Step: Think about the nouns that describe your customers and prospects, then think about the verbs that describe the different states and actions for those nouns, and see if you can focus some of your marketing on those verbs. -= Links =- - PreneurCast Episodes: These previous episodes are talked about in today's show. Go back and listen, if you missed them, over at http://preneurmedia.tv PreneurCast Episode 16 - The 7 Levers of Business - Special PreneurCast Listener Offers from our Sponsors: http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a free trial and a PreneurCast listener 10% discount on their membership fees. http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial and PreneurCast listener coupon for a free audio book. -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, please leave us a review on iTunes or the Web Site.

Pete's back, and this week the topic of discussion with Dom is pricing. Increasing your price is one of the 7 Levers of Business, so Pete introduces the concept of "price elasticity" and talks about 6 factors that can help you when putting your prices up. Action Step: Next time you are reviewing Pricing as part of your 7 Levers review, use the 6 points that Pete mentions as a focus, and see if there is an opportunity to use one or more of them to justify a price increase. -= Links =- - PreneurCast Episodes: These previous episodes are talked about in today's show. Go back and listen, if you missed them, over at http://preneurmedia.tv PreneurCast Episode 16 - The 7 Levers of Business - Special PreneurCast Listener Offers from our Sponsors: http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a free trial and a PreneurCast listener 10% discount on their membership fees. http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial and PreneurCast listener coupon for a free audio book. -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, please leave us a review on iTunes or the Web Site.

Dom talks to Robyn Logan of International Coach Academy about how Coaching can benefit Entrepreneurs. They discuss how a Coach can help you break through barriers and achieve your goals, and Robyn shares some Power Tools for listeners to try themselves. Action Step: Try out some of Robyn's Power Tools for yourself to identify where you might be holding yourself back, and consider hiring a Coach to help you move forward. -= Links =- - Online http://www.icoachacademy.com - International Coach Academy http://www.coachfederation.org - International Coach Federation - Books The Now Habit - Neil Fiore - Special PreneurCast Listener Offers from our Sponsors: http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a free trial and a PreneurCast listener 10% discount on their membership fees. http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial and PreneurCast listener coupon for a free audio book. -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, please leave us a review on iTunes or the Web Site.

Dom interviews John Davy, someone who has made a living from Networking: getting out there and meeting people and building a circle of contacts to share business opportunities with. John discusses the benefits and shares tips on how you can get started. Action Step: Investigate networking groups, trade shows and conferences in your market where you might meet people and grow your circle of contacts, then attend some and get networking! Tech Tip: Consider having short-run business cards printed specifically for an event -= Links =- - Special PreneurCast Listener Offers from our Sponsors: http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a free trial and a PreneurCast listener 10% discount on their membership fees. http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial and PreneurCast listener coupon for a free audio book. - Online http://www.biznetworkguy.com - John Davy's brand new site http://www.preneurmedia.tv/moocards - The Digital Print Service Dom uses to print his event-focused business cards https://www.sendoutcards.com/7daytrial/ - Custom Greeting Cards to stay in touch -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, please leave us a review on iTunes or the Web Site.

Outsourcing is a popular topic at the moment. This week, Pete and Dom talk about identifying tasks that can be outsourced, both in your own list of responsibilities and those of your staff, to improve effectiveness and profitability in your business. Action Step: Look at your business and identify jobs or tasks that you or your team could outsource. Don't just look at whole projects, but look at the tasks that make up those projects Tech Tip: Investigate software and systems that may help you automate some of your business processes -= Links =- - Special PreneurCast Listener Offers from our Sponsors: http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a 14-day trial and a PreneurCast listener 10% discount on their membership fees. http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a 14-day trial and PreneurCast listener coupon for a free audio book. - Books The E-Myth - Michael Gerber Getting Things Done - Robert Allen -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, please leave us a review on iTunes or the Web Site.

Inspired by a presentation given by Eugene Ware of Noble Samurai, Pete and Dom discuss Marketing Assets, the things in your business that bring you more traffic, improve your opt-ins and conversions, and affect other aspects of your profitability. Action Step: Look at your business and identify your marketing assets. Understand how they are working for you, and how you can improve or add to them Tech Tip: If you are collecting emails for a mailing list, try to segment them into those that have bought from you and those that haven't -= Links =- - Special PreneurCast Listener Offers from our Sponsors: http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a 14-day trial and a PreneurCast listener 10% discount on their membership fees. http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a 14-day trial and PreneurCast listener coupon for a free audio book. - Books Rich Dad Poor Dad - Robert Kiyosaki - PreneurCast Episodes: These previous episodes are talked about in today's show. Go back and listen, if you missed them, over at http://preneurmedia.tv PreneurCast Episode 16 - The 7 Levers of Business PreneurCast Episode 37 - The Preneur Hierarchy -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, please leave us a review on iTunes or the Web Site.

Pete and Dom discuss branding, and Pete explains why branding and brand awareness should a by-product of the content or service you provide, rather than the focus of your marketing efforts, and that you should market your content or service not your brand. Action Step: Look at your current marketing, and make sure that the focus is a call to action regarding your products or services, and that you talk about the benefits of your products or services as a reason to take action -= Links =- - Special PreneurCast Listener Offers from our Sponsors: http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a 14-day trial and a PreneurCast listener 10% discount on their membership fees. http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a 14-day trial and PreneurCast listener coupon for a free audio book. - PreneurCast Episodes: These previous episodes are talked about in today's show. Go back and listen, if you missed them, over at http://preneurmedia.tv PreneurCast Episode 37 - Pete and Dom discuss the Preneur Hierarchy - Online Resources: The Mac Power Users Podcast - David Sparks and Katie Floyd's excellent Mac-centric podcast -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, please leave us a review on iTunes or the Web Site.

Pete and Dom discuss the Marketers Filter, a way of evaluating your use of various marketing channels which will help you get the most from them. Pete uses Cialdini's Influence factors and The Marketing Symphony as example frameworks to check against. Action Step: Check if you are using tools like Twitter or Online Video effectively against the Marketing Symphony or Cialdini's Influence Factors Tech Tip: If you are using online video, be sure to include your web address! -= Links =- - Special PreneurCast Listener Offers from our Sponsors: http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a 14-day trial and a PreneurCast listener 10% discount on their membership fees. http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a 14-day trial and PreneurCast listener coupon for a free audio book. - PreneurCast Episodes: These previous episodes are talked about in today's show. Go back and listen, if you missed them, over at http://preneurmedia.tv PreneurCast Episode 2 - Pete and Dom discuss the Marketing Symphony - Online Resources: The Content Leverage System - The post on the Noble Samurai blog that Pete did about our publishing workflow -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, please leave us a review on iTunes or the Web Site.

In their 40th episode, Pete talks to Dom about getting publicity and promoting your business in the "real world media" using Press Releases. Pete talks about his blueprint for writing press releases, and gives some tips for ways to make them stand out. Take Away: Press Releases are easy to write and can get you a lot of free publicity locally, nationally and internationally. Action Step: Sign up for HARO (Help A Reporter Out) at http://helpareporter.com (or one of the other services mentioned in the notes. Tech Tip: If you are sending out Press Releases yourself, consider sending them via fax machine, as faxes are unusual and it will make your message stand out. -= Links =- - Special PreneurCast Listener Offers from our Sonsors: http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a 14-day trial and a PreneurCast listener 10% discount on their membership fees. http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a 14-day trial and PreneurCast listener coupon for a free audio book. - Books: This week, as we're all about the ReadItForMe service, there are no links, just a recommendation that you check out these books inside ReadItForMe The Ultimate Press Release Swipe File - Pete's book including fill-in-the-blanks templates for great, attention-grabbing press releases - PreneurCast Episodes: These previous episodes are talked about in today's show. Go back and listen, if you missed them, over at http://preneurmedia.tv PreneurCast Episode 38 - How Pete Sold the MCG - Online Resources: http://www.prweb.com/ - PRWeb http://www.aapmedianet.com.au/ - AAP MediaNet http://helpareporter.com - HARO - Help a Reporter Out http://www.reporterconnection.com/ - Reporter Connection http://www.sourcebottle.com.au/ - Source Bottle -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, leave us a review on iTunes.

This week, Pete and Dom talk to Steve Cunningham from ReadItForMe, and they find out how Steve goes about reading all the books inside ReadItForMe and how how takes notes and turns them into the reviews inside the service. Take Away: Before reading any book, decide what you want to get out of it, and get an overview of the book before you start reading properly Action Step: Visit http://ReadItFor.Me/preneurcast and sign up for your free trial to take advantage of our special listener offer Tech Tip: If you are reading on a Kindle-based product, you can highlight sections and add notes for later reference. You can share these notes and you can subscribe to other people's notes. -= Links =- - Special PreneurCast Listener Offer: http://ReadItFor.Me/preneurcast - Visit this special link for a PreneurCast listener offer at ReadItForMe - Books: This week, as we're all about the ReadItForMe service, there are no links, just a recommendation that you check out these books inside ReadItForMe Breakthrough Rapid Reading Multimedia Learning Mindhacker Moonwalking with Einstein - PreneurCast Episodes: These previous episodes are talked about in today's show. Go back and listen, if you missed them, over at http://preneurmedia.tv PreneurCast Episode 30 - Notetaking for Fun and Profit - Online Resources: http://www.preneurmarketing.com/productivity-hacks/hacking-the-amazon-kindle-for-crowdsourced-reading-speed-reading-stealing-ideas-every-day/ - Pete's Article about sharing notes on the Kindle platform -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com